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[ Call Meeting to Order]
TO ORDER.UH, BEFORE WE START THE EXACT SESSION,
[ Pledge of Allegiance]
THAT'S STILL DO THE PATCH FIRST, RIGHT? CAN YOU STAND UP FOR THE I[ EXECUTIVE SESSION Closed (executive) session of the Addison City Council pursuant to: Section 551.071, Tex. Gov. Code, Consultation with an attorney to seek legal advice regarding pending or contemplated litigation or settlement offer, regarding: G J Seeding, LLC v. FNH Construction, LLC and Hudson Insurance Company, Cause No. DC-20-11409, 134th Judicial District, Dallas County, Texas.]
WHOLE SESSION IS THAT COAST EXECUTIVE SESSION OF THE EMPHASIS OF THE CONSOLE.ONE HAS A GOVERNMENT CODE CONSULTATION WITHIN A TOURNAMENT TO SEEK LEGAL ADVICE REGARDING PENDING OR CONTEMPLATED LITIGATION OR SETTLEMENT OFFER REGARDING G GSP SEEDING.
THEY ALL SEE HUSSON INSURANCE COMPANY HAS A NUMBER OF DC 21 ONE FOUR ZERO NINE, 134 DUTY SHORE DISTRICT, TEXAS.
WE ARE ANSWERING EXACTLY THE SESSION THAT'S MOVED TO THE OVEN.
[ Reconvene in to Regular Session: In accordance with Texas Government Code, Chapter 551, the City Council will reconvene into Regular Session to consider action, if any, on matters discussed in Executive Session.]
ALL RIGHT, WE'RE ALREADY AT ACCIDENT THAT EXECUTIVE SESSION AT 6:30 PM.SO NOW WE COME BACK TO THE WORK SESSION
[1. Present and Discuss the Hotel Fund's Financial Sustainability. ]
ITEM, NUMBER ONE, PRESENT, DISCUSS THE HOTEL PHONES, FINANCIAL SUSTAINABILITY, JOHN, GOOD EVENING, MAYOR AND COUNCIL JOHN PROPER DEPUTY CITY MANAGER.THE COVID 19 PANDEMIC HAS ADVERSELY IMPACTED MANY OF THE TOWNS OF BUSINESSES, BUT ESPECIALLY THE HOTELS PRE COVID HOTEL OCCUPANCY RATES AVERAGED OVER 70% AND DRASTICALLY FELL IN MARCH WITH A LOW OF 14% DURING THE COVID CRISIS.
TODAY, I CAN SEE RATES CONTINUE TO AVERAGE ABOUT 30% WHEN WE WOULD TYPICALLY EXPECT THEM TO BE ABOUT 75%.
THIS DROP LED STAFF TO ESTABLISH AN AD HOC GROUP UNDER THE LEADERSHIP OF BILL HOLLY, THE GROUP PROACTIVELY REVIEWED THE HOTEL FUNDS, FINANCIAL CONDITION, MAJOR EVENTS AND ACTIVITIES, AND FOUND THAT THE FUND IS FINANCIALLY SUSTAINABLE THROUGH FISCAL YEAR 2021.
THIS EVENING, THE GROUP WILL FACILITATED DISCUSSION ON THE HOTEL FUNDS, MAJOR EVENTS AND ACTIVITIES AND SEEK COUNCIL'S DIRECTION ON THE DEVELOPMENT OF RECOMMENDATIONS TO HELP ENSURE THE FUNDS LONG-TERM FINANCIAL SUSTAINABILITY, AND I'LL TURN IT OVER TO BILL HALL.
ACTUALLY, WE GO TO, UH, STEVEN, IF YOU'D LIKE TO TAKE IT ON THE FINANCES.
GOOD EVENING, MAYOR AND COUNCIL, STEVIE LIQUIN, CHIEF FINANCIAL OFFICER.
I'M GOING TO TAKE YOU THROUGH A OVERVIEW OF THE HOTEL, UH, MAJOR REVENUE SOURCES, UH, EXPENDITURES, WHERE THE MONEY GOES, UH, WHAT, WHAT WE CAN USE THE HOTEL OCCUPANCY TAX ON, AND NOW, UH, PROVIDE A VIEW OF OUR FIVE-YEAR FORECAST, WHICH IS, UH, MOST OF THE INFORMATION FROM WHICH YOU JUST APPROVED IN THE FISCAL YEAR BUDGET.
SO THE HOTEL FUND ACCOUNTS FOR THE USE OF HOTEL OCCUPANCY TAX REVENUE, THAT'S GENERATED BY ADDISON'S HOTELS AND IS RESTRICTED BY STATE LEGISLATION TO DIRECTLY ENHANCING AND PROMOTING TOURISM AND THE CONVENTION AND HOTEL INDUSTRY.
UH, THE REVENUES PRIMARILY COME FROM THE HOTEL OCCUPANCY TAX ON THE RIGHT IS OUR FISCAL YEAR 2021 BUDGET FOR REVENUE.
UH, ABOUT 78% OF THAT REVENUE IS ANTICIPATED TO COME DIRECTLY FROM HOTEL OCCUPANCY TAX.
UH, SPECIAL EVENTS REVENUE MAKES UP ABOUT 21% OF THE FISCAL YEAR, 2021 BUDGET.
WE SHOW CONFERENCE CENTER RENTALS ON HERE AS WELL AS 0% BECAUSE THE CONFERENCE CENTER IS CLOSED FOR FISCAL YEAR 2021 THAT WE STILL WANTED TO SHOW THAT AS A POTENTIAL REVENUE SOURCE, BUT FOR THIS PRESENTATION HAD SHOWN AS EUROPE, UH, THEATER CENTER RENTALS.
IT'S SUCH A SMALL AMOUNT THAT IT DOESN'T ACTUALLY DO THE ROUNDING.
IT IT'S LESS THAN 1% AND THE OTHER EARNINGS ARE ABOUT 1%.
SO IN GENERAL, UH, IN TOTAL OVERALL REVENUES ARE PRIMARILY THE HOTEL OCCUPANCY TAX.
AND THEN THE NEXT BIGGEST COMPONENT THERE SPECIAL
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ON THE EXPENDITURE SIDE MAJOR EXPENDITURES IN THE FUND ARE RELATED TO SPECIAL EVENTS, 44% OF THE EXPENDITURE BUDGET, UH, MARKETING 20%, UH, SPECIAL EVENTS OPERATIONS, 17% PERFORMING ARTS, 6% THE ADDISON THEATER CENTER, 6%.AND THEN THE CONFERENCE CENTER, UH, ALTHOUGH CLOSED HAS SOME EXPENDITURE STILL ASSOCIATED WITH THAT PROPERTY.
UH, THOSE EXPENDITURES ARE ABOUT 4% OF THAT BUDGET.
AND THEN GENERAL HOTEL FUND OPERATIONS COME IN AT 3%.
UH, THE HOTEL OCCUPANCY TAX, UH, IN ADDISON IS 13% OF THE PRICE PAID FOR A ROOM THAT THE STATE OF TEXAS GETS 6% AND THE TOWN GETS 7%.
UH, THE, UH, HOTEL OCCUPANCY TAX IS DEFINED IN THE TEXAS TAX CODE CHAPTER THREE 51.
THERE WAS A TWO PART TEST THAT USE OF THE HOTEL OCCUPANCY TAX MUST MEET.
UH, THE FIRST, UH, OF THAT TWO PART TEST IS, DOES THAT EXPENSE PROMOTE TOURISM? AND THEY CAN MENTION IN HOTEL INDUSTRY, IF YES, UH, THEN IT HAS TO MEET ONE OF THE NINE OTHER CRITERIA, UH, ONE BEING CONSTRUCTION OPERATION AND OR MAINTENANCE OF CONVENTION CENTER AND OR VISITOR INFORMATION CENTER FACILITIES.
UH, ANOTHER IS CONVENTION REGISTRATION.
UH, ANOTHER IS ADVERTISING THE CITY.
UH, ANOTHER IS PROMOTION OF THE ARTS WITH A 15% MAXIMUM OF ANNUAL REVENUE, UH, ABLE TO, UH, BE, UH, EXPENDED ON PROMOTION OF THE ARTS.
UH, FIVE, UH, IS HISTORICAL RESTORATION PRESERVATION.
UH, SIX DOES NOT APPLY TO US BECAUSE WE LIVE IN A COUNTY WITH A POPULATION OF OVER 1 MILLION, WHICH WOULD BE SPORTING EVENTS, UH, SEVEN ENHANCING OR UPGRADING EXISTING SPORTS FACILITIES OR SPORTS VEHICLES, UH, EIGHT PURCHASE TRANSPORTATION SET AS SYSTEMS, AND THEN NINE WOULD BE A WAY FINDING SIGNAGE, WHICH DIRECTS, UH, THE PUBLIC DECIDES AND ATTRACTIONS, UH, FREQUENTLY.
I JUST WANT TO MENTION THIS STEVEN NUMBER FOUR PROMOTION OF THE ARTS.
SO THAT'S THE REASON WHAT ALL THEATER, YOU KNOW, HAS TO FIT IN IS 15% WHEN WE DISCUSS THE BUDGET.
UH, AND THEN THE NEXT SLIDE HERE, THIS IS OUR FIVE-YEAR FORECAST FOR THE HOTEL FID.
UH, THE ESTIMATE THERE FOR FISCAL YEAR 2020, THIS IS WHAT WAS SHOWN ALSO AS PART OF THE BUDGET PROCESS.
WE ANTICIPATED ENDING FUND BALANCE ABOUT $2.3 MILLION, UM, 53.4% OF EXPENDITURES, UH, AND THAT ROLLS OR TO OUR FISCAL YEAR 2021 BUDGET.
AND THIS IS THE BUDGET THAT WAS JUST APPROVED BY COUNCIL IN SEPTEMBER.
THE OVERALL REVENUES FOR FISCAL YEAR 2021 ARE ANTICIPATED TO BE ABOUT $5.3 MILLION.
WE HAVE OPERATING EXPENDITURES OF ABOUT $5.4 MILLION AND THEN A $394,000 TRANSFER TO THE ECONOMIC DEVELOPMENT FUND FOR TOURISM, UH, IN TOTAL, UH, $5.8 MILLION IN OVERALL EXPENDITURES, UH, ENDING FUND BALANCE FOR FISCAL YEAR 2021 IS ANTICIPATED TO BE ABOUT $1.8 MILLION, WHICH IS ABOUT 32.6% OF EXPENDITURES.
SO FOR FISCAL YEAR 2021, WE ARE SUSTAINABLY NOW MOVING FORWARD INTO FISCAL YEAR 2022 IN THE OUT YEARS.
UM, YOU CAN SEE THAT WE GET INTO A SITUATION WHERE, UM, WE ARE NOT WITHIN OUR FUND BALANCE POLICY BEGINNING IN FISCAL YEAR 2022, ALTHOUGH WE DO HAVE A POSITIVE FUND BALANCE, UH, PROJECTED IN FISCAL YEAR 2022, IT'S STILL SIGNIFICANTLY BELOW OUR POLICY OF 25% OF OPERATING EXPENDITURES.
UH, AND THEN AS YOU PROGRESS FORWARD TO FISCAL YEAR 2023, 24 AND 25, THOSE NUMBERS CONTINUE TO DETERIORATE, UH, INTO A SITUATION WHERE NOT ONLY ARE WE JUST OUTSIDE OF OUR POLICY, THAT WE'RE BEGINNING TO HAVE A NEGATIVE UNBALANCE IN FISCAL YEARS, 2024, 25.
AND THAT'S PRIMARILY WHAT THIS DISCUSSION IS GOING TO BE ABOUT, IS HOW TO MAKE THAT MORE SUSTAINABLE.
UM, SO THERE'S NO QUESTIONS REGARDING THE FINANCIAL ASPECTS, STEVEN, REAL QUICK.
CAN YOU, UH, CAN YOU EXPLAIN WHY THE OPERATING EXPENDITURES ARE, OR WHERE THE TOTAL EXPENDITURES ARE THE WAY THEY ARE IN THE YEARS IN 2022 AND BEYOND?
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RIGHT.SO, UM, IN FISCAL YEAR 2021, THE CONFERENCE CENTERS CLOSE, UH, PROJECTED IN THE OUT YEARS, UH, IS THE ANTICIPATION THAT THE CONFERENCE CENTER WOULD BE OPEN AGAIN.
UH, SO THAT'S WHY THERE'S A PRETTY SUBSTANTIAL INCREASE IN OVERALL OPERATING EXPENDITURES.
IN THIS, WE ARE 20, 22 AND BEYOND.
AND THESE KINDS OF THAT INCREASE IN OPERATING EXPENDITURES.
YOU HAVE TO HAVE A HIGHER DOLLAR VALUE OF FUND BALANCE TO MEET THAT, THAT 25% RATIONAL FOR OUR POLICY.
STEVEN, ON THE EXPENDITURES FOR THE BUDGET OF 2020 2021, IT'S GOT A CONFERENCE CENTER 200,000, IS THAT MAINLY FOR THE FIRST FEW MONTHS BEFORE COVID NOW FOR FISCAL YEAR 21 THAT IS PRIMARILY RELATED TO UTILITIES.
WE SELL INSURANCE ON THE PROPERTY.
UM, THERE'S SOME IT RELATED COSTS WITH THAT BUILDING.
UM, SO THOSE ARE THAT'S WHERE THE $200,000.
SO THOSE ARE BASICALLY COST ASSOCIATED, UH, WITH A VERY MINIMUM LEVEL OF MAINTAINING THAT BUILDING.
YOU I'VE UNDERSTOOD THAT THE SHORTFALL, THEY HIT A 25% RESERVE IN THE 21, 22 IS ANOTHER 800 YEARS.
OUR ENDING FUND BALANCE IS PROJECTED TO BE 885,000.
AND YOU CAN LOOK AT THE VERY BOTTOM NUMBER ON THE, UH, ON THE RED BONES.
ONE POINT SAYS, RIGHT, WE WOULD NEED 1.6 TO MEET OUR REQUIREMENTS.
SO WE HAVE A DELTA OF ABOUT $720,000, BUT BASED ON THIS, ALL THE SPECIAL EVENTS WILL BE ON NEXT YEAR AFTER AS CORRECT.
ESSENTIALLY THIS PROJECTION IS SHOWING NO SUBSTANTIAL CHANGES TO THE WAY THE FUND IS OPERATING RIGHT NOW.
UH, THE ONLY EXCEPTION WITH THAT IS THE, UH, CONFERENCE CENTER COMING BACK ONLINE, BEGINNING IN FISCAL YEAR 2022.
AS I'M SORRY, AS A DEPUTY CITY MANAGER CRAWFORD MENTIONED, THIS WAS A MULTI-DEPARTMENT ACTIVITY TO, SO LOOK AT THIS FUND, WE HAD REPRESENTATIVES FROM THE CITY MANAGER'S OFFICE, FINANCE, MARKETING COMMUNICATIONS, ECONOMIC DEVELOPMENT, AND TOURISM, AS WELL AS SPECIAL GRANTS.
THOSE ARE THE, THOSE ARE THE FUNDS.
THOSE ARE THE DEPARTMENTS THAT ARE FUNDED THROUGH THE HOTEL FUNDS.
SO THEY'RE, THEY'RE IN THE BEST POSITION TO KNOW WHAT, UH, WHAT OCCURS IN THAT BOND, WHERE SOME OPPORTUNITIES ARE, UH, TO MAYBE MAKE SOME, SOME CHANGES GOING FORWARD TO HELP, UH, MAINTAIN THE LONG-TERM SUSTAINABILITY OF, OF THE FUNDS FINANCES.
SO AS STEVEN JUST PRESENTED, DESCRIBED A, A VERY TRADITIONAL BUDGETARY LOOK AT THAT PARTICULAR FUND, UH, WHICH IS GREAT.
IT TELLS YOU CERTAIN TYPES OF REVENUE, BUT IT REALLY DOESN'T GIVE YOU A GOOD VIEW OF WHAT OCCURS IN THAT FUND.
HOW MUCH DOES IT COST TO PROVIDE CERTAIN PROGRAMS OR ACTIVITIES WITHIN THAT FUND? SO THAT'S WHAT WE'RE GOING TO BE DOING IN THE NEXT PORTION OF THE PROGRAM IS WHEN TAKING THE HOTEL FUND.
AND INSTEAD OF TAKING THE TRADITIONAL BUDGETARY VIEW, WE BROKEN THAT DOWN INTO 16 PROGRAMS THAT ARE FUNDED FROM THE HOTEL UPON THE PARTICULAR DEPARTMENT.
THAT'S RESPONSIBLE FOR THAT PROGRAM IS GOING TO COME FORWARD.
TALK ABOUT THE PROGRAM, GIVE YOU A DESCRIPTION, GIVE YOU SOME KEY METRICS ABOUT THAT.
WE'RE GOING TO DISCUSS, UM, A TABLE OF BASICALLY SOME CRITERIA THAT WE LOOKED AT THAT, UH, UM, TELL US, AS STEVEN MENTIONED THAT YOU HAVE THE STATE STATUTE ON THE HOTEL OCCUPANCY TAX.
AND ONE KEY METRIC OF THAT IS THAT YOU HAVE TO BRING TOURISTS INTO THE COMMUNITY AND CAPITALIZE AND PUT HEADS IN BEDS OR SUPPORT THE CONVENTION, UH, INDUSTRY IN THE COMMUNITY.
SO WE'VE SCORED EACH OF THE PROGRAMS IN ACCORDANCE WITH THAT.
UH, WE HAVE A COLUMN ON THAT TABLE, WHICH TALKS ABOUT WHICH CATEGORY AND THE HOTEL OCCUPANCY FOND THOSE NINE CATEGORIES.
AGAIN, BECAUSE AS WAS POINTED OUT A PARTICULAR CATEGORY, FOUR IS RESTRICTED TO THAT 15%, ONLY 15% OF THE HOTEL OCCUPANCY TAX REVENUE CAN BE EXPENDED TOWARDS THE ARTS.
SO WE HAVE TO MAKE SURE NOT ONLY ARE WE DOING WHAT'S RIGHT, BUT WE'RE KEEPING THAT AS THE WHOLE PIE GETS SMALLER THAN WEDGE IS GETTING SMALLER.
SO THAT'S GOING TO IMPACT HOW WE OPERATE
[00:15:01]
THERE.UM, ONE OF THE, THE KEY STRATEGIC PILLARS THAT, THAT Y'ALL PASSED, UH, ON AN ANNUAL BASIS IS THE ADDISON BRAND.
AND SOME OF THE EVENTS DO HAVE A REALLY STRONG CORRELATION WITH THE ADDISON BRAND.
ONE I CAN THINK OF IS COMMUNE TOWN.
WHEN YOU THINK OF KABOOM TOWN, YOU THINK OF ADDISON.
WHEN YOU THINK OF ADDISON, YOU THINK OF KABOOM TOWN.
SOME OF THE OTHER PROGRAMS DON'T HAVE A STRONG CORRELATION.
SO THEY HAVE A SCORE THAT'S ASSOCIATED WITH THAT, UH, LOCAL ECONOMIC IMPACT.
AGAIN, WE BRING HUNDREDS OF THOUSANDS OF PEOPLE IN TOWN.
THEY EAT AT RESTAURANTS THAT YOU'VE STOPPED AND GET BEVERAGES AT THE STORES.
THEY FILL UP THEIR TANK OF GAS THAT HAS A MULTIPLIER EFFECT, OR SOME OF THE OTHER PROGRAMS. IT BRINGS SMALLER NUMBERS OF PEOPLE INTO TOWN.
THEY MAY BE HERE FOR AN HOUR OR TWO.
MAYBE THEY, MAYBE THEY DON'T AND ALL THEY GET GO.
SO THAT'S WHAT THIS CATEGORY IS ABOUT.
AND THEN FINALLY, JUST A MATH FORMULA, THE COST PERCENTAGE OFFSET BY THE REVENUE.
WHAT REVENUE DOES THIS PARTICULAR PROGRAM BRING IN? WHAT ARE THE COSTS DIVIDED TO THERE? YOU GET IT WITH A KEY CAVEAT OF, NONE OF THE PROGRAMS IN THIS FUND ARE INTENDED TO BREAK IT BY NATURE.
YOU TAKE THE HOTEL OCCUPANCY TAX AND SPEND IT TO CONTRIBUTE TO YOUR COMMUNITY, TO THE MARKETING, TO THE ADVANCED, ET CETERA.
SO THAT, BUT AS A WAY TO COMPARE PROGRAM TO PROGRAM, IF YOU HAVE ONE THAT COSTS HALF A MILLION DOLLARS IN HIS GREEN, ACROSS THE BOARD AND COVERS HALF OF HIS EXPENSE, MAYBE THAT'S NOT WHY WE PAY AS MUCH ATTENTION TO AS ONE WHO HAS LOWER SCORES AND HAS A DIFFERENT DIFFERENTIAL ON, ON HOW MUCH IT COSTS TO COMPARED IT TO, TO WHAT IT BRINGS.
AND THEN FINALLY, YOU'LL SEE, UH, FOR EACH PROGRAM, THOSE KEY FINANCIALS, HOW MUCH REVENUE, IF ANY, UH, WHAT ARE THE EXPENSES? AND THEN THE FINAL COLUMN IS THE HOTEL FUND COST.
SO ESSENTIALLY HOW MUCH IS THE HOTEL FUND COUNTRY TO, TO MAKING THAT PROGRAM HAPPEN? SO MY ONE THEY'LL COME UP AND GO THROUGH THOSE 16 PROGRAMS. AND AFTER THEY PRESENT THAT PARTICULAR PROGRAM, WE'LL BE ASKING COUNCIL TO HELP GIVE US DIRECTION ON WHAT TYPE OF RECOMMENDATIONS YOU'D LIKE US TO DEVELOP.
THINK OF IT AS A CONTINUUM ON THIS SIDE, DON'T TOUCH THIS PROGRAM.
BELIEVE IT IS THIS, OR ON THIS END, MAYBE WE CAN DO WITHOUT THAT PROGRAM.
MOST LIKELY IS SOMETHING IN BETWEEN.
YOU COME BACK, PUT SOME IDEAS ON HOW TO INCREASE THE REVENUE ASSOCIATED WITH THIS, OR DECREASE THE COST ASSOCIATED WITH THIS OR SOME OTHER ASPECT OF IT.
UM, SO I'VE PUT IN EACH OF YOUR PLACES, HOPEFULLY I DIDN'T MISS ANYBODY IF I DID GET, AND THAT KIND OF LISTS THOSE, THOSE OPTIONS.
YOU'RE NOT RESTRICTED TO THOSE OPTIONS, BUT IT'S JUST KIND OF A GUIDE.
AND AS YOU GO IN THROUGH 16 THINGS, WE DIDN'T WANT YOU TO HAVING TO JUMP AROUND, BACK AND FORTH.
SO WE PUT A HARD COPY AT YOUR, AT YOUR DESK.
SO WITH THAT, I THINK WE'VE SET THE TABLE AND WE'RE READY FOR JASMINE TO GET UP AND TALK ABOUT THE FIRST OF 16 WONDERFUL PROGRAMS, GOOD EVENING, MAYOR AND COUNCIL, UM, JASMINE LEE DIRECTOR OF SPECIAL EVENTS.
AND WE'RE GOING TO KICK THIS OFF WITH, UH, TASTE ACID.
AND SO TASTES ADDISON IS AN ANNUAL FESTIVAL, AS WE'RE ALL FAMILIAR WITH IT'S FOOD, IT'S MUSIC, IT'S SUPPORTING OUR ADDISON RESTAURANTS.
UH, THIS FESTIVAL USING OUR 2019 METRICS GENERATED 155 ROOM NIGHTS AND OVER 420 MILLION IMPRESSIONS.
AND THAT'S CONTRIBUTING TO OUR BRANDING AND TO PEOPLE'S RECOGNITION OF ADDISON.
SO THE NUMBER OF IMPRESSIONS IS RELEVANT IN TERMS OF NOT JUST THE ATTENDANCE WITHIN OUR FESTIVAL, BUT THE IMPACT OF THE FESTIVAL.
ADDITIONALLY, THE VALUE OF THOSE IMPRESSIONS WAS $437,000 AS MEASURED BY OUR PR FIRM AND MEDIA SOURCES.
UM, THE SCORING THAT OUR GROUP DEVELOPED FOR THIS, UH, THE IMPACT ON TOURISM AND THE HOTEL INDUSTRY, BECAUSE WE HAVE BOTH ACTUAL ATTENDANCE, NUMBERS, IMPRESSIONS, AND HARD NUMBERS ON ROOM NIGHTS THAT THIS PARTICULAR PROGRAM IS ABLE TO BRING IN.
WE WERE ABLE TO GIVE THIS A FOUR OUT OF FIVE BECAUSE WE CAN PROVE THAT IT DOES GENERATE HOTEL STAYS.
IT DOES BRING PEOPLE IN FROM OUTSIDE OF THAT IT'S THEN, AND IT DOES HAVE AN IMPACT ON THE AWARENESS OF ADDISON TO DRIVE FUTURE TOURISM.
THE CATEGORY THAT THIS IS IN AS WELL AS ALL OF THE EVENTS THAT I'M ABOUT TO GO THROUGH IS CATEGORY THREE, WHICH IS ADVERTISING AND PROMOTING THE TOWN AS FAR AS SUPPORTING THE BRAND.
FOR THE REASONS I EXPLAINED THAT ALSO GAVE IT A FOUR OUT OF FIVE THAT WERE LOCAL ECONOMIC IMPACT, BOTH BECAUSE THIS EVENT GENERATES AWARENESS OF OUR RESTAURANTS AND HOPEFULLY IS DRIVING FUTURE BUSINESS TO OUR RESTAURANTS, AS WELL AS THE HOTEL STAYS.
AND PEOPLE THAT ARE COMING IN EARLY, STAYING LATE SHOPPING AND SUPPORTING ADDISON.
WE GAVE IT A FOUR OUT OF FIVE.
THE BUDGETED REVENUE FOR THIS YEAR IS 333,000 WITH EXPENSES, JUST OVER A MILLION.
SO THE TOTAL COST OF THE HOTEL FUND IS 703,000.
THIS IS ENCOMPASSING MORE THAN JUST THE BUDGET THAT SITS WITHIN THE SPECIAL
[00:20:01]
EVENTS BUDGET, BUT THE FULL COST OF PUTTING THIS ON.SO IT INCLUDES THE MONEY THAT SETS AND THE TOURISM BUDGET TO PUT TOGETHER THINGS FOR THE HOTEL PACKAGES, FUNDS THAT SIT IN THE MARKETING BUDGET FOR THE PROMOTION AND BUYING ADVERTISING AND WHATNOT.
SO THIS IS THE FULL PICTURE OF WHAT IT ACTUALLY COSTS TO PRODUCE.
IT TASTES THAT AS SOON AS IT'S BUDGETED FOR THIS FISCAL YEAR.
AND SO, UM, THIS IS OUR FIRST PROGRAM.
IF YOU HAVE ANY QUESTIONS ABOUT IT, I'D BE HAPPY TO ANSWER THEM.
WE'RE LOOKING TO SEE, IS THIS A PROGRAM THAT YOU'RE LOOKING TO KEEP EXACTLY THE SAME, OR WOULD YOU LIKE SOME RECOMMENDATIONS ON HOW WE MIGHT BE ABLE TO ADJUST IT TO BE MORE SUSTAINABLE? I LOVE THE, I LOVE THE EVENT.
UM, I WISH WE COULD LOOK AT IT SOME WAY TO MAYBE CUT THE EXPENSES.
NOW WHEN I'M WRESTLING WRESTLING WITH, I LIKE GOING THROUGH AND LOOKING AT EACH ONE, THAT THE QUESTION AT THE END, I THINK IS IT LOOKS TO ME LIKE I DIDN'T ASK MY QUESTION AS WELL AS I MIGHT HAVE EARLIER, BUT IT LOOKS LIKE ON A RUN RATE BASIS, WE'RE 700,000 TO 800,000 A YEAR DIFFERENCE IN TERMS OF SHORTFALL.
AND SO THE QUESTION IS GOING TO BE ULTIMATELY, IF WE WANT TO BE LEVEL AND WE LIE THE ASSUMPTIONS THAT ARE IN THERE IN TERMS OF INCREASES, HOW DO WE COME TO THAT NUMBER? AND I'M THINKING, I NEED TO LOOK ACROSS EVERYTHING AND THEN COME BACK AND SAY, OKAY, IF WE'RE REALLY GOING TO MAKE THAT KIND OF MAGNITUDE, OKAY,
SO THEN ONTO OUR NEXT ONE, UH, WHICH IS ADDISON KABOOM BOOMTOWN.
SO THIS IS OUR TOWN'S INDEPENDENCE DAY CELEBRATION.
EVERY JULY 3RD, WE INVITE APPROXIMATELY HALF A MILLION OF OUR CLOSEST FRIENDS TO TOWN TO CELEBRATE WITH OUR AIR SHOW FIREWORKS AND THE PARTY IN THE PARK.
THIS IS, AS WE ALL ARE AWARE OF TOWN-WIDE CELEBRATION, WHICH TAKES PLACE AT RESTAURANTS AT HOTELS AT THE TAR, PRETTY MUCH ANY PLACE THAT HAS OPEN GROUND IN ADDISON IS TAKEN OVER BY THIS FESTIVAL.
IN 2019, IT GENERATED 735 ROOM NIGHTS AND OVER HALF A MILLION IMPRESSIONS, WHICH WERE VALUED AT $3.2 MILLION.
THE ATTENDANCE WITHIN THE PARK REMAINS AROUND 25,000 EVERY YEAR, BECAUSE THAT IS THE CAPACITY THAT WE SAID.
BUT THE ATTENDANCE WITHIN THE TOWN AS A WHOLE IS APPROXIMATELY HALF A MILLION PEOPLE.
THIS IS REALLY A BANNER EVENT IN TERMS OF WHAT YOU WANT TO DO WITH YOUR HOTEL FUNDS.
WE SCORED AT FIVE OUT OF FIVE ACROSS THE BOARD, BECAUSE AS I SAID EARLIER, WHEN YOU SAY ADDISON, A LOT OF PEOPLE, THE FIRST THING THEY DID WAS KABOOM TOWN AND VICE VERSA.
IT'S AN EXCELLENT REPRESENTATION OF OUR BRAND.
IT ABSOLUTELY IMPACTS OUR ECONOMY AND OUR LOCAL ECONOMY IN A WAY THAT NONE OF OUR OTHER EVENTS DO.
AND IT ACTUALLY MANAGES TO GENERATE A REVENUE, EVEN THOUGH IT'S A FREE ADMISSION EVENT.
AND SO THE TOTAL COST OF THE HOTEL FUND IS JUST OVER HALF A MILLION DOLLARS FOR THIS ONE.
OUR NEXT ONE IS ADDISON, OCTOBER FEST, OUR GERMAN THEMED FESTIVAL THAT TAKES PLACE EVERY SEPTEMBER AND ADDISON CIRCLE PARK WITH THE BOOK IS CENTERED AND MUSIC, DANCE, CULTURE, AND VARIOUS ACTIVITIES.
IN 2019, WE GENERATED 474 ROOM NIGHTS AND OVER A BILLION IMPRESSIONS FOR THIS ONE.
UM, THIS IS THE EVENT THAT THE TOWN IS SECOND MOST OF THEM FOR AFTER KABOOM.
AND, UH, THAT BROUGHT IN A VALUE OF 2.3 MILLION VALUE FOR THOSE IMPRESSIONS.
THE EVENT GENERATED 43,000 ATTENDEES IN 2019.
IT IS STILL COMING BACK FROM THE WEATHER EVENT THAT WE HAD, BUT IT'S COMING BACK STRONG.
AND OFF OF THAT, AGAIN, THIS ONE IS AN EXCELLENT REPRESENTATION OF HOW TO USE TOURISM, HOTEL, OCCUPANCY TAX FUNDS IN THE SENSE THAT IT HAS A SOLID AND VERIFIABLE IMPACT ON THE HOTEL INDUSTRY.
IT REPRESENTS OUR BRAND, BOTH THROUGH THE MARKETING REACH WITH OVER A BILLION IMPRESSIONS, AS WELL AS THE FACT THAT SO MANY PEOPLE IDENTIFY THIS EVENT WITH THE CONCEPT OF ADDISON.
AND IT HAS AN EXCELLENT IMPACT ON OUR LOCAL ECONOMY, BOTH THROUGH HOTEL STAYS AND PEOPLE COMING OUT AND CELEBRATING AT EVENTS THAT OUR LOCAL RESTAURANTS AND BARS DO IN THE WEEKS LEADING UP AND THEN COMING BACK TO SUPPORT ADDISON.
AND THE FINAL COST OF THE HOTEL PLAN FOR THIS ONE IS ONLY $387,000.
I SAY ONLY JUST IN COMPARISON TO THE LAST TWO THAT I PRESENT.
IT STILL IS SUBSTANTIAL AND MINIMAL FUNDS, BUT WE CAN IDENTIFY, UM, THE POSITIVE OUTCOMES THAT IT GENERATE ANY QUESTIONS ON THAT ONTO ADDISON AFTER DARK, WHICH IS OUR NEWEST EVENT SERIES.
[00:25:01]
THIS IS A MONTHLY EVENT SERIES.IT DOES NOT HAVE AS LARGE OF A BUDGET.
AND THE CONCEPT IS THAT THIS IS FOR MORE NICHE AUDIENCES, A WAY TO INTRODUCE PEOPLE TO ADDISON WHO PERHAPS ARE NOT INTERESTED IN ATTENDING OUR LARGE MEGA FESTIVITIES WITH THE LARGE CROWDS AND WHATNOT.
AND SO IT IS A WAY FOR US TO REACH NEW AUDIENCES.
IT TAKES PLACE APRIL THROUGH NOVEMBER AT THE ADDISON CIRCLE PARK IN 2019, WHICH WAS THE FIRST YEAR FOR THIS FESTIVAL.
WE DID NOT GENERATE ANY ROOM NIGHTS THAT FIRST YEAR, BECAUSE IT WAS SORT OF INTRODUCING THE CONCEPTS TO PEOPLE.
UH, IT DID GENERATE ALMOST A HALF A MILLION IMPRESSIONS VALUED AT $80,000.
THE VALUES YOU'LL SEE HERE VERY BECAUSE IT'S THE TYPE OF IMPRESSIONS AND WHERE THEY'RE SEEN AND THE QUALITY OF THOSE IMPRESSIONS ACCOUNTS FOR THE VALUE OF THEM.
SO YOU MAY SEE THE SAME NUMBER OF IMPRESSIONS AT A DIFFERENT VALUE.
THE TOTAL ATTENDANCE FOR THE EVENT OVER THE COURSE OF THE SEVERAL MONTHS WAS, UH, 2,642 PEOPLE I DID ADD IN BECAUSE THIS WAS IN A SENSE, AN EVENT THAT WE ALSO DID IN 2020.
WE DID NOT DO ADDISON AFTER DARK, BUT WE REPLACED IT WITH ADDISON WEEKEND DRIVE AND USING THE SAME FUNDS.
AND WITH THAT, OUR ATTENDANCE WAS VERY SIMILAR.
HOWEVER, WE DID GENERATE 16 NIGHTS WITH ADDISON WEEKEND DRIVING, AND WE HAVE NOT YET FINALIZED THE COUNT ON THE IMPRESSIONS GENERATED.
SO OUR SCORE FOR TOURISM AND HOTEL IMPACT WAS THREE OUT OF FIVE.
IT HAS A POTENTIAL AS WE'VE SEEN THE GROWTH FROM THE FIRST TO THE SECOND YEAR IN TERMS OF ROOM NIGHTS.
HOWEVER, THE IMPACT IS CLEARLY NOT AS SUBSTANTIAL AS, AS OUR LARGER FESTIVALS, AS FAR AS ADDISON BRANDED IS A POSITIVE REPRESENTATION WITH ALMOST A MILLION IMPRESSIONS GENERATED AND LOCAL ECONOMIC IMPACT IS SMALLER DUE TO THE SMALLER SCALE OF ATTENDANCE FOR THIS EVENT, AS WELL AS THE NATURE OF IT BEING SHORTER IN TERMS OF THE LENGTH OF STAY FOR THE PEOPLE WHO PARTICIPATE.
THE TOTAL COST TO THE HOTEL PLAN IS 120,000.
THAT ONE AND JASMINE, I'VE GOT A QUESTION ABOUT THIS ONE.
UM, DO WE KNOW, I GO TO THIS EVENT ALSO GO TO VITRUVIAN AFTER DARK AND THEY, THEY FEEL THAT THEY SEEM VERY, VERY SIMILAR.
UM, BUT THIS IS JUST, THIS IS JUST ADDISON AFTER DAWN, RIGHT? CORRECT.
THIS IS JUST ADDISON AFTER DARK.
WE DON'T, UM, WE DON'T REALLY PLAY A ROLE IN THE EXECUTION OF THE EVENTS THAT MATURE VIEW.
WE ARE A SPONSOR, BUT MY STAFF IS NOT INVOLVED IN PUTTING THOSE ON.
SO THOSE NUMBERS ARE NOT INCLUDED HERE.
AND THESE FUNDS DON'T ACCOUNT FOR THAT.
YOU WILL SEE THAT THOUGH IN JUST A MOMENT, THE FUNDS THAT WE CONTRIBUTE TO.
SO ANOTHER PROGRAM THAT ACTUALLY COMES OUT OF THE HOTEL FUND IS THE MAINTENANCE OF ADDISON CIRCLE PARK.
AND SO THAT INCLUDES THE MAINTENANCE AT THE MOMENT, TRIMMING INFRASTRUCTURE, AS WELL AS, UM, THE UTILITIES THAT ARE IN ADDISON CIRCLE PARK, COMING OUT OF THE HOTEL FUND.
IT IS DEFINED IN OUR PARKS MASTER PLAN AS A DESTINATION PARK.
AND SO THEREFORE A PARK THAT SUPPORTS LARGE GATHERINGS AND EVENTS SUCH AS THOSE THAT WE GO THERE.
UM, IN ADDITION TO THAT, IT'S ALSO A COMMUNITY PARK SPACE THROUGHOUT THE YEAR IN BETWEEN WHEN THOSE LARGE EVENTS TAKE PLACE BY DEFINITION, UH, THE MAINTENANCE OF THE PARK DOES NOT FIT INTO ANY OF THE CATEGORIES THAT ARE SET FORWARD FOR HOTEL OCCUPANCY TAX AND DIRECT IMPACT ON HOTEL STAYS.
UM, THE GROUP RATED IT AS A ZERO BECAUSE THE EXISTENCE OF THE PARK DOES NOT DIRECTLY IMPACT OUR HOTELS.
HOWEVER, IT DOES HAVE A VERY STRONG IMPACT ON OUR BRAND, AND IT IS THE LOCATION THAT IS MOST KNOWN, BOTH DUE TO THE FESTIVALS AND JUST DUE TO THE YEAR-ROUND USE OF THE PARK.
UM, IT DOES HAVE A LOCAL ECONOMIC IMPACT, TWO OUT OF FIVE FOR THE ADDISON CIRCLE.
SOMETHING THAT WE THINK WILL GROW WITH THE DART, UM, PROJECTS COMING ON BOARD AND WHAT WE'RE LOOKING TO DO WITH THE NEARBY LOAD, THE TOTAL COST OF THE HOTEL PHONE FOR THIS IS APPROXIMATELY $232,000.
SO WE BELIEVE IN SOME LEGITIMATE HOTEL OCCUPANCY TAX BENEFICIARY, IF YOU WILL, OR EXPENSE, EVEN THOUGH IT SAYS NO CATEGORY, YES, WE BELIEVE WE CAN DO IT.
AND WE HAVE DONE IT BECAUSE WE BELIEVE THAT IT, IT DOES, IT DOES SERVE A PURPOSE, BUT IT'S NOT, IT DOESN'T TIE IT DOESN'T SAY THAT CATEGORY, BUT IT DOESN'T GENERALLY SAY, YOU KNOW, THIS CATEGORY.
SO THE NEXT IS SPECIAL EVENT PERMIT AND I, MY DEPARTMENT OVERSEES THE PERMITTING OF THIRD-PARTY EVENTS EVENTS PUT ON BY ENTITIES OTHER THAN THE TOWN OF MADISON.
THAT INCLUDES THE RUNS FESTIVALS AND OTHER PROGRAMS, INCLUDING THOSE THAT TAKE PLACE AT VITRUVIAN PARK IN 2019, THESE PERMITTED EVENTS BROUGHT OVER 42,000 PEOPLE
[00:30:01]
TO ADDISON.THE NUMBERS OBVIOUSLY HAVE BEEN LOWER THIS YEAR, BUT IN GENERAL, THAT'S A SUSTAINABLE QUANTITY THAT WE CAN ANTICIPATE.
THE NUMBER OF HOTEL ROOM NIGHTS GENERATED IS UNKNOWN.
MOST OF THE EVENT, PRODUCERS DO NOT SUBMIT THAT INFORMATION.
THE EXPENSES THAT YOU SEE HERE ARE ENTIRELY JUST THE SPONSORSHIP OF THE EVENTS THAT TAKE PLACE AT MATURITY IN PARK.
SO WE SPONSOR THOSE AT AN AMOUNT OF $185,000.
THE REVENUE THERE ARE THE PERMITTING FEES THAT THE VARIOUS ORGANIZATIONS THAT DO THE RUNS AND FIVE KS AND WHATNOT, THAT'S THEIR PERMITTING FEES THAT THEY PAY TO RENT OUT ADDISON CIRCLE PARK, AS WELL AS TO HAVE TOWN SURFACES TO SUPPORT THOSE EVENTS.
SO THE TOTAL COST OF THE HOTEL FUND IS $165,000.
IT'S NOT SHOWN THERE, BUT IS MOST OF THAT 185,000 VITRUVIAN LIGHTS.
SO THE WAY THAT OUR AGREEMENT WITH THEM WORKS HISTORICALLY IS THAT, UH, WE WOULD PAY FOR THE LIGHTING CONTRACTOR.
AND THE MAJORITY OF THAT WOULD BE, IT WOULD BE APPROXIMATELY $146,000 WENT TO THE LIGHTING CONTRACTOR FOR THE INSTALLATION OF THE LIGHTS.
THE BALANCE OF THAT WAS TO SUPPORT ENTERTAINMENT AND THINGS THAT ARE ALONG WITH THE EVENTS, BOTH VITRUVIAN LIGHTS, AS WELL AS VITRUVIAN NIGHTS LIVE AND VITRUVIAN SALSA FESTIVAL.
AND THE FINAL PORTION OF THIS FROM SPECIAL EVENTS IS JUST THE OPERATIONS AND ADMINISTRATION EXPENSES.
THIS IS STAFF SALARIES, UNIFORMS, OUR MEMBERSHIP IN VARIOUS INDUSTRY ORGANIZATIONS AND JUST YOUR STANDARD ADMINISTRATIVE EXPENSES THAT GO ALONG WITH THE OPERATION OF THE SPECIAL EVENTS DEPARTMENT.
SO THAT IS THE LAST PART OF THE SPECIAL EVENTS PORTION.
I'M ALSO GOING TO BE PRESENTING ON THE THEATER AND THE CONFERENCE CENTER QUESTIONS AS WELL.
UM, BUT IF THERE ARE ANY FURTHER QUESTIONS ABOUT SPECIAL EVENTS, WE COULD DISCUSS THOSE BEFORE WE MOVE ON.
SO THEN THE ADDISON THEATER SECTOR, UM, THIS IS AS A PROGRAM, THE ACTUAL FACILITY, THE OPERATION OF THE ADDISON THEATER CENTER AND THE USE OF THE BUILDING BY VARIOUS PERFORMING ARTS ORGANIZATIONS TO DO PUBLIC SHOWS, EXHIBITIONS IT'S USED ON OCCASION FOR PRIVATE RENTALS AND CORPORATE RENTALS, UM, AND ALL OF THE ADMINISTRATIVE COSTS ALONG WITH THE OPERATION UTILITIES, EVERYTHING ASSOCIATED WITH THE BUILDING AND IN 2019, THE MAIN STAGE AND STUDIO THEATER SPACES IN USE FOR 72% OF THE YEAR, THERE ARE NINE REGULAR ORGANIZATIONS THAT USE THE SPACE.
AND IN 2019, THERE WERE APPROXIMATELY A DOZEN MORE WHO USED IT THAT CAN VARY YEAR BY YEAR IN TERMS OF AVAILABLE SPACE AND HOW MANY ORGANIZATIONS, BUT THE ONE-OFF VERSUS RECURRING TIME IN THE SPACE.
NONE OF THESE GROUPS CURRENTLY REPORT ON HOTEL STAYS GENERATED.
SO WE DO NOT KNOW THE DIRECT IMPACT ON THE HOTEL INDUSTRY.
HOWEVER, WE DO KNOW THAT BY HAVING THESE SHOWS, IT PROVIDES SOMETHING FOR THOSE WHO ARE COMING FOR CONVENTIONS OR WHATNOT.
IT PROVIDES A SOURCE OF ENTERTAINMENT FOR THEM TO SUPPORT THE SELECTION OF ADDISON AS A VENUE TO HOST THOSE TYPES OF EVENTS.
AND SO THAT'S WHY IT'S GIVEN A TWO OUT OF FIVE IS BECAUSE WE DON'T HAVE ANY DIRECT EVIDENCE.
HOWEVER, WE DO KNOW THERE'S A BENEFIT AS FAR AS TOURISM AND HOTELS GO FOR THE ADDISON BRAND.
IT WAS GIVEN A THREE OUT OF FIVE.
UM, THIS IS PRIMARILY DUE TO THE FACT THAT IT DOES WITHIN CERTAIN CIRCLES, UH, HAVE GOOD RECOGNITION.
HOWEVER, IF YOU WERE TO GO OUT INTO THE PUBLIC AND ASK THE AVERAGE PERSON ABOUT ADDISON, THIS IS NOT ONE OF THE TOP FIVE THINGS THAT THEY'RE NECESSARILY GOING TO NAME IN TERMS OF THE BRAND FOR LOCAL ECONOMIC IMPACT.
IT DOES SUPPORT, UH, THE RESTAURANTS AND THE ADDISON CIRCLE AREA WITH THE CLIENTELE THAT COME TO THE SHOWS AND THEN COME EARLY FOR DINNER OR STAY LATE.
SO IT DOES HAVE A LIMITED LOCAL ECONOMIC IMPACT AS WELL.
AND THE TOTAL COST FOR THIS FISCAL YEAR IS JUST UNDER $300,000.
BUT ANY QUESTIONS ABOUT THE THEATER, THIS IS SEPARATE FROM THE GRANT, WHICH WE'LL DISCUSS NOW.
SO THE PERFORMING ARTS GRANTS, OUR GRANT FUNDING THAT IS AWARDED BY THE COUNCIL TO SELECT PERFORMING ARTS ORGANIZATIONS THAT UTILIZE THE ADDISON THEATER CENTER IN 2019, UM, A GRANT WAS AWARDED TO ONE GROUP AND THAT GROUP GAVE 137 LIVE PUBLIC PERFORMANCES OVER THE COURSE OF THE YEAR.
AND 2020 FUNDING WAS GIVEN TO TWO GROUPS AND DUE TO COVID-19 AND ITS IMPACTS.
UM, THE NUMBER OF PERFORMANCES DONE WAS REDUCED TO 84.
THESE GROUPS DON'T CURRENTLY REPORT ON HOST TELLS, STAYS GENERATED AS I SHARED PREVIOUSLY.
SO WE DO NOT KNOW THE DIRECT IMPACT ON THE HOTEL INDUSTRY AS SUCH THE
[00:35:01]
SCORING FOR THE PERFORMING ARTS GRANTS IS IN LINE WITH THE SCORING FOR THE ADDISON THEATER CENTER AS A WHOLE, BECAUSE SEVERAL OF THESE WELL, BOTH OF THE GROUPS THAT ARE CURRENTLY RECEIVING GRANTS ARE ALSO ACCOUNTED FOR IN THE PREVIOUS SLIDE IN TERMS OF THEIR PERFORMANCES AND AS A PART OF THE THEATER CENTER ITSELF.UM, SO ANY QUESTIONS ABOUT THE GRANTS? I KNOW YOU'RE ALL VERY FAMILIAR WITH THOSE SINCE YOU'RE THE ONES THAT ORDERED THEM.
SO LAST UP FOR ME WILL BE THE ADDISON CONFERENCE CENTER.
AS WE STATED EARLIER, IT IS CLOSED FOR FISCAL YEAR 2021, BUT WE ALSO WANTED TO PROVIDE DATA FROM FISCAL YEAR 2019 SO THAT YOU COULD SEE IN A NORMAL YEAR PRE COVID WITH THE OPERATIONS GENERALLY LOOKED LIKE THIS IS ALL ASPECTS OF THE FACILITY.
SO THIS INCLUDES UTILITIES, IT COSTS STAFFING, THE REVENUE GENERATED BY THE EVENTS THAT ARE HELD THERE AND ALL ASPECTS OF THE CONFERENCE CENTER, THE IMPACT ON HOTELS AND THE, UM, THE HOTEL CONFERENCE INDUSTRY IS STRONG.
AND SO IT'S, UM, VERY DESIGNED.
IT HAS AN IMPACT ON THE INDUSTRY.
UM, THE CATEGORY IS DIFFERENT FROM THE OTHER CATEGORIES WE DISCUSSED BECAUSE THIS FALLS IN THE CATEGORY, ONE FOR CONVENTION CENTERS AND VISITOR CENTERS, AS FAR AS IMPACT ON THE ADDISON BRAND.
UH, WE DID SCORE IT AS A THREE OUT OF FIVE, AND THAT IS IN PART JUST DUE TO THE FACT THAT IN ACTUAL OPERATION, IT HAS THE POTENTIAL TO BE MUCH STRONGER OF AN IMPACT ON THE ADDISON BRAND, BUT IN TERMS OF HOW IT HAS OPERATED, IT HAS PRIMARILY SUPPORTED ADDISON BUSINESSES USING IT AS A MEETING SPACE OR A CONFERENCE SPACE, AND THEREFORE NOT HAD AS STRONG OF AN IMPACT ON BRANDING FOR THOSE OUTSIDE OF ADDISON.
AND THAT'S JUST IN TERMS OF HOW IT WAS MARKETED INTERNALLY BY THE CONFERENCE CENTER STAFF PREVIOUSLY.
AND WE CAN CERTAINLY MAKE CHANGES TO THAT IN THE FUTURE, THE 235,000 OR THE TWO 34, NINE 78, THAT IS THE MINIMUM COST, CORRECT.
YOU STILL HAVE THE BUILDING THAT'S WITHOUT STAFF, THAT'S JUST THE COST OF UTILITIES AND THE INFRASTRUCTURE MADE BUILDING MAINTENANCE.
UM, AND SO THAT IS THE ABSOLUTE MINIMUM JUST TO HAVE THE BUILDING SITTING THERE.
REAL QUICK, JUST TO BE CLEAR, I BELIEVE THAT'S A BUDGETED NUMBER, RIGHT? SO MEANING THAT'S NOT THE ACTUAL DOLLAR AMOUNT, THAT'S OUR, THAT'S THE F THE AMOUNT WE BUDGETED THAT IS THE AMOUNT WE BUDGETED BASED ON MINIMUM UTILITY AMOUNTS.
AND, AND THIS IS, YOU'LL SEE, WHEN YOU LOOKED AT THE EARLIER BUDGET SLIDE, UM, AND IT SHOWED 200,000 FOR THE CONFERENCE CENTER.
THIS IS BECAUSE IN OUR FISCAL YEAR, 2021 BUDGET, THERE WERE ALSO MARKETING AND ADVERTISING FUNDS, UM, WITHIN THE MARKETING BUDGET FOR THE CONFERENCE.
AND SO THAT'S WHY THIS NUMBER LOOKS DIFFERENT THAN THE ONE YOU SAW FOR YOU MISLEADING.
SO CURRENTLY PLANS ARE FOR IT TO BE CLOSED THIS YEAR.
THEN WE WILL SEE HOW THINGS PROGRESS FOR THAT.
ARE THERE ANY OTHER QUESTIONS ON THE CONFERENCE CENTER? ALL RIGHT, WELL THEN I AM GOING TO TURN THIS OVER TO HER LONDON TO GO INTO TOURISM.
I DON'T KNOW, MAYOR CITY COUNCIL.
I AM THE DIRECTOR OF ECONOMIC DEVELOPMENT AND TOURISM FOR THE TOWN OF MADISON.
UM, OUR DEPARTMENT RECEIVES, UH, APPROXIMATELY $394,000 IN TRANSFER FROM THE HOTEL FUND TO BE UTILIZED FOR OUR FUNCTIONS RELATED TO A TOURISM.
IT'S PART OF OUR TOURISM FUNCTIONS.
WE WORK VERY CLOSELY WITH JASMINE AND HELPING TO CREATE AND PUT TOGETHER THE HOTEL PACKAGES THAT ARE DISTRIBUTED DURING THE SPECIAL EVENTS.
AND THEN WE ALSO WORKED VERY CLOSELY WITH, UH, MARY ROSEN BLEED AND, UH, HELPING MARKETING THE MARKETING STRATEGIES FOR OUR TOURISM ASPECTS.
HOWEVER, WHAT I'M GOING TO GO THROUGH, OR SOME OF THE PROGRAMS THAT WEEK, UM, HELP MANAGE AND SUPPORT, UH, WITHIN OUR DEPARTMENT ITSELF, THE FIRST ONE BEING THE, A CONFERENCE AND MEETING INCENTIVES IN OUR BUDGET, WE HAVE APPROXIMATELY $200,000.
THAT'S YOUR MARK TO PROVIDE INCENTIVES TO OUR THREE FULL SERVICE HOTELS.
THESE INCENTIVES ARE SORT OF AN ENTICEMENT THAT ARE PROVIDED TO A MEETING PLANNERS CONFERENCES.
SO THEY WILL CHOOSE ONE OF OUR HOTELS HERE IN ADDISON TO HOST THEIR CONFERENCE, UH, AND OR MEETING THIS PARTICULAR PROGRAM HAS A DIRECT IMPACT ON OUR HOTELS AND BEING ABLE TO ATTRACT VISITORS TO OUR COMMUNITY.
IN ADDITION TO THAT, WE ALSO HELP PROVIDE SPONSORSHIP TO VARIOUS PROGRAMS WHO MAY NOT QUALIFY FOR THE HOTEL SUPPORT PROGRAM, BUT DO GENERATE QUITE A NUMBER OF HOTEL NIGHTS, SUCH AS THE, UH, DALLAS, UM, THE DALLAS CUP THAT UTILIZES ADDISON AS OUR HEADQUARTERS LOCATION,
[00:40:01]
WHERE THEY HOST MOST OF THEIR TEENS HERE WITHIN THE, UH, VARIOUS HOTELS HERE WITHIN THE COMMUNITY ITSELF.THIS PARTICULAR PROGRAM HAS GENERATED 26,388 ROOM NIGHTS IN 2019 AND GENERATED APPROXIMATELY $7 MILLION IN REVENUE FOR OUR HOTELS IN 2020 DUE TO THE PANDEMIC.
MOST OF THESE FUNDS WERE NOT UTILIZED BECAUSE OF THE CANCELLATION OF CONFERENCES AND MEETINGS HERE WITHIN OUR HOTELS.
SO ALL OF THOSE FUNDS WENT INTO RESERVES.
HOWEVER, IN THE UPCOMING YEARS, AS OUR HOTELS LOOK TO ATTRACT CONFERENCES AND MEETINGS BACK TO THE COMMUNITY, THIS WILL BE A VERY IMPORTANT, UM, TOOL THAT WE WILL UTILIZE TO HELP CONVINCE A LOT OF THESE MEETING PLANNERS TO CHOOSE ADDISON VERSUS ONE OF THE OTHER COMMUNITIES.
YOU WILL SEE THE RATINGS, UH, IN FRONT OF YOU OF, UH, FOR THE VARIOUS ASPECTS RELATED TO A TOURISM AND HOTELS TO THE HOT CATEGORY ADDISON BRAND.
AND OF COURSE THE LOCAL ECONOMIC IMPACT SIMPLY BECAUSE MANY OF THESE CONFERENCE GOERS OBVIOUSLY FREQUENT MANY OF OUR RESTAURANTS HERE, AS WELL AS OUR RETAIL, UH, ESTABLISHMENT.
THE EXPENSE FOR THIS PROGRAM IS 282,829.
IT DOES NOT GENERATE ANY DIRECT REVENUE, BUT YOU CAN OBVIOUSLY SEE THE IMPACT THAT IT HAS ON OUR LOCAL, UH, ECONOMY.
AND SO THE EXPENSE EQUALS THE HOTEL COST FUNDS FOR THE, THIS HAS BEEN A GREAT, GREAT INCENTIVE BECAUSE WE BROUGHT IN SOME GROUP TO ADDISON ALL FOR THEM IN $5,000, IF THEY EXCEED I'LL BE 50 WE'LL NIGHTS, WHAT, WHETHER YOU'VE BEEN.
SO I THINK IT IS VERY, VERY HELPFUL.
THERE ARE CERTAIN CRITERIA AND IT'S ALL, YOU JUST STAND UP, THEY GO TO HOLD IT ALL IN DOLLARS AND THEN THEY COME TO EDISON.
WOULD YOU COME ORLANDO ON HOW PREVALENT IT IS? AND THE CITY'S OFFERING THESE KINDS OF INCENTIVES.
THERE ARE A FEW CITIES HERE IN NORTH TEXAS THAT DO OFFER THIS PROGRAM, BUT NOT EVERY CITY.
AND SO I THINK THAT THAT'S WHAT THIS PARTICULAR PROGRAM IS.
ONE OF THE PROGRAMS THAT HAS SORT OF SET US ASIDE FROM, UH, OTHER COMMUNITIES AND HAS MADE US A LITTLE BIT MORE COMPETITIVE TO BE ABLE TO ATTRACT MANY OF THESE NATIONAL CONFERENCES AND STATE CONFERENCES AS WELL, THAT CHOOSE ADDISON.
WE'LL GO ON TO THE NEXT SLIDE.
THE OTHER PROGRAM THAT WE, UM, HELP MANAGE IS A HOTEL YEAR SUPPORT UNDER THIS PROGRAM, WE PROVIDE AND PAY FOR THE MEMBERSHIP TO THE, UH, TEXAS HOTEL LODGING ASSOCIATION FOR EVERY HOTEL THAT'S BASED HERE IN ADDISON.
THE COST IS CLOSE TO A $20,000, UH, FOR THIS PROGRAM.
AND THE TEXAS HOTEL LODGING ASSOCIATION IS THE MAIN ORGANIZATION THAT PROVIDES ADVOCACY FOR THE HOTEL INDUSTRY WITHIN THE STATE OF TEXAS 24 SEVEN LEGAL SUPPORT TO OUR HOTELS.
SO IF THEY EVER NEED OR HAVE ANY QUESTIONS, UH, REGARDING LEGAL ISSUES, THEY CAN CONTACT THIS ASSOCIATION 24 SEVEN.
AND THEY ALSO DO A LITTLE BIT OF A MARKETING SIMPLY BECAUSE ALL OF THEIR MEMBERS APPEAR IN THE TRIBAL, TEXAS, TEXAS LODGING AND TOWARD TEXAS, UH, WEBSITES, UH, AS WELL, WE, UH, GAVE THIS PROGRAM A HIGH RATING ON OUR TOURISM AND HOTEL CATEGORIES, SIMPLY BECAUSE IT HELPS PROVIDE SOME CAPACITY TO OUR HOTELS.
UM, HOWEVER, OBVIOUSLY THIS IS ONE OF THOSE BEHIND THE SCENE PROGRAMS THAT DOESN'T REALLY IMPACT THE ADDISON BRAND OR HAVE A LOCAL ECONOMIC IMPACT, BUT IT IS A DIRECT BENEFIT TO OUR, UH, LOCAL HOTELS.
IN ADDITION TO THIS, WE PROVIDE A LITTLE BIT OF ADDITIONAL FUNDING SO THAT WE CAN HOST NETWORKING EVENTS THROUGHOUT THE YEAR AMONGST OUR HOTELS, SO THAT THEY WILL ENSURE THAT THEY KNOW WHO THE GENERAL MANAGERS ARE OF THE VARIOUS HOTELS, AS WELL AS THE DIRECTORS OF SALES, SIMPLY BECAUSE WHENEVER A HOTEL FILLS UP, THEY WILL TRY TO PASS ON SOME OF THAT, UH, OVERAGE, UH, NUMBER OF GUESTS TO OTHER LOCAL HOTELS AS WELL.
THAT WAY THEY FEEL COMFORTABLE CONTACTING ONE OF THE OTHER HOTELS.
SO OUR COST ANNUAL COST FOR THIS IS $24,272.
IT DOES NOT GENERATE ANY DIRECT REVENUE.
SO IT'S THIS, THE DIRECT COST TO THE HOTEL FUND IT'S OFF ORLANDO.
DO WE KNOW HOW MUCH IT COSTS PER HOTEL FOR THE MEMBERSHIP PART OF IT NOT HAVE THAT BROKEN DOWN, BUT WE CAN CERTAINLY FIGURE OUT, I BELIEVE IT, MAYBE BASED ON THE NUMBER OF ROOMS THAT EACH HOTEL HAS, BUT WE CAN GET THAT INFORMATION MUST BE AN AVERAGE OF ABOUT 1,012 HUNDRED
[00:45:01]
HOTELS.IT'S NOT THE TOTAL EXPENSE FOR EVENTS.
NO, BUT IT IS FOR THE MEMBERSHIP THAT WHAT YOU'RE ASKING IS THAT IS THE 24,272.
IS THAT, IS THAT A TOTAL FOR MEMBERSHIP HOTEL MEMBERSHIP? YES.
IT IS BASICALLY THE, UH, EXPENSE IS DIVIDED IN THE MAJORITY OF IT IS FOR THE MEMBERSHIP FOR THE TEXAS HOTEL AND LODGING ASSOCIATION, BUT WE HAVE AN ADDITIONAL, UM, ADDITIONAL FUNDING AVAILABLE TO BE ABLE TO DO NETWORKING LOCAL NETWORKING EVENTS FOR HOTELS.
SO THE, SO THE TOTAL ANNUAL MEMBERSHIP COST IS CLOSE TO $20,000 THAT COVERS ALL OF OUR 23 HOTELS HERE.
SO THE OTHER PROGRAM THAT WE MANAGE AND WHICH WAS JUST APPROVED BY CITY COUNCIL AT THE LAST CITY COUNCIL MEETING WITH THE, UH, I KNOW CONTRACT FOR SERVICES WITH THE WORLD AFFAIRS COUNCIL, UM, WELL, THE FIRST COUNCIL, WELL, THE PARENT'S COUNCIL IS A NOT FOR PROFIT CORPORATION ESTABLISHED UNDER THE LAWS OF THE STATE OF TEXAS WITH A MISSION TO PROMOTE INTERNATIONAL AWARENESS, UNDERSTANDING AND CONNECTIONS THROUGH ITS MULTIFACETED PROGRAMS THAT COUNCIL WORKS TO ENHANCE THE REGION'S GLOBAL STATURE AND TO PREPARE NORTH TEXAS, TO THRIVE IN OUR COMPLEX WORLD TO PROVIDE A LITTLE BIT OF HISTORICAL PERSPECTIVE ON, UH, THIS PROGRAM ITSELF, THE TOWN'S RELATIONSHIP WITH THE, UH, WORLD AFFAIRS COUNCIL DEVELOPED, UM, MANY YEARS AGO WHEN THE, UH, TOWN WORKED VERY CLOSELY WITH THE WORLD AFFAIRS COUNCIL AND, UH, HELPING US EXPAND AND GROW THE, UH, WORLD FAST, WHICH WAS ONE OF THE SPECIAL EVENTS THAT WAS HOSTED HERE IN ADDISON.
AND SO THE CONTRACT FOR SERVICES WITH THIS ORGANIZATION HAD ALWAYS BEEN PAID OUT OF THE HOTEL FUND.
AND SO WHEN WE DID AWAY WITH THE WORLD FEST, THE TOWN WANTED TO MAINTAIN A RELATIONSHIP WITH A WORLD FEST, HOWEVER, AND THE COSTS FOR THEIR CONTRACT STAYED WITHIN THE HOTEL FUND ITSELF.
HOWEVER, GIVEN THE LAWS THAT ARE ESTABLISHED WITHIN THE, UM, UH, HOW, HOW TAXES ARE UTILIZED, UM, WE BASICALLY HAVE GIVEN THEM A LOW SCORE SIMPLY BECAUSE THEIR MAIN MISSION ISN'T TO GENERATE HOTEL ROOM NIGHTS, AND A LOT OF THEIR EVENTS THAT THEY HOST ARE NOT HOSTED OR HELP HERE WITHIN ADDISON ITSELF.
THEY DO HAVE POSTED A FEW EVENTS IN THE PAST, BUT THEIR MAIN MISSION IS NOT TO GENERATE, UH, HOTEL ROOM NIGHTS AND OR TO ATTRACT GUESTS HERE WITHIN THE COMMUNITY ITSELF.
WE HAVE ALLOCATED $60,000 FOR THIS CONTRACT.
UM, IT DOES NOT GENERATE ANY DIRECT REVENUE FOR THE TOWN.
AND SO THAT IS THE FULL EXPENSE OF WITHIN THE HOTEL FUND ITSELF.
AND THE LAST SLIDE FOR US IS BASICALLY TOURISM ADMINISTRATION.
SO WE HAVE ONE PERSON WITHIN OUR DEPARTMENT THAT IS FULLY FUNDED BY THE HEALTH FUND.
THAT'S ALICIA HOLMBERG, WHO IS HERE, AND SHE IS ALSO OUR TOURISM COORDINATOR.
SO BASICALLY THESE EXPENSES HELP COVER HER PAY, UH, AS WELL AS SUPPLIES AND OTHER EXPENSES TO, UM, FOR THE OPERATION OF THE TOURISM ASPECT RELATED TO, UH, OUR DEPARTMENT.
ANY QUESTIONS BEFORE WE MOVE ON? OKAY.
I WILL HAND IT OVER TO MEREDITH.
SO, UH, I JUST WANT TO EXPLAIN THE WATER FAST.
SO WHAT DOES COUNCIL? SO WE BOUGHT IT FOR A FIELD COUNCIL WHEN WE STARTED TO THE SECOND YEAR OF WHAT FEST, THE FIRST YEAR WE WILL PARTNER WITH THE, UH, THE SPEC TUCSON SIX OR SEVEN.
WE WILL PARTNER WITH THE DFW INTO THE MEASUREMENT.
I THINK IT IS SUICIDE A SIX AND A SEVEN THEN LATER ON, UH, BACK THEN BARBARA KOBASA BEACH WAS THE, UH, SPECIAL EVENTS DIRECTOR.
SO THEN WE TOTALLY DO THAT FOR FIVE OR SIX YEARS.
SO AFTER 30 YEARS, UH, THEN WE STARTED TO WORK TOGETHER WITH
SO THEY BROUGHT US ON THE DIFFERENT CONDO OF, UH, COUNTRIES AND TO HELP US TO DO NOT ADJUST WATER FAST, BUT ALSO OKTOBERFEST.
SO, UH, INTRODUCE US TO A LOT OF DIFFERENT
[00:50:01]
FLOORING, UH, UHTHE OTHER THING, I CAN'T RECALL WHETHER IT WAS LAST YEAR, BUT THAT THEY ALSO HAVE BEEN PART OF THEIR MISSION TO BRING, FOR EXAMPLE, THE STATE DEPARTMENT INTERNS, I DON'T REMEMBER A COUPLE OF HUNDRED OR A SIGNIFICANT NUMBER OF HOTEL USAGES.
I HAVE A VERY CLOSE WORKING RELATIONSHIP WITH THE STATE DEPARTMENT THAT BRINGS IN GROUPS FROM FOREIGN COUNTRIES TO VISIT DIFFERENT REGIONS OF THE U S WHO FOCUS ON VARIOUS ASPECTS.
AND SO THEY'VE BEEN ABLE TO BRING GROUPS THAT FOCUS IN ON ENTREPRENEURIAL-ISM FOR EXAMPLE.
AND SO THEY BRING THEM HERE TO ADDISON SO THAT WE CAN TALK A LITTLE BIT ABOUT THE TREE HOUSE AND HOW WE STARTED THE TREE HOUSE SO THAT THEY CAN, THESE COMMUNITIES THAT ARE REPRESENTATIVE FROM THROUGHOUT THE WORLD CAN SORT OF GLEAN FROM WHAT WE'VE DONE HERE LOCALLY.
UM, I BELIEVE IT WAS ABOUT MAYBE FIVE YEARS AGO OR SO THEY HOSTED A VERY LARGE GROUP THAT, UH, UM, AT THE, UH, PROM PLAZA HOTEL, WHICH GENERATED QUITE A NUMBER OF ROOM NIGHTS AS WELL, MAYOR AND COUNCIL, MARY ROSENBLUTH COMMUNICATIONS DIRECTOR, AND I'M HERE TO PRESENT OUR VERY LAST PROGRAM TO THE HOTEL FUND, AND THAT'S OUR MARKETING, AND THIS INCLUDES PRINT AND DIGITAL ADVERTISING.
WE DO PROGRAMMATIC DIGITAL ADS.
WE DO PRINT ADS TARGETED TOWARDS BOTH MEETING PLANNERS AND OUR DAY TRIPPERS AND, UM, JUST LEISURE TRAVELERS AND VISITOR GUIDES, INFLUENCER PROGRAMS, CONTENT CREATION, WEBSITE, DESIGN, PROMOTIONAL ITEMS, AND PRETTY MUCH EVERYTHING WE DO TO MARKET THE TOWN TO, UM, FOR TOURISM BARBERSHOP ADVERTISING AGENCY STARTED WITH US LAST YEAR.
THIS FISCAL YEAR WAS THEIR FIRST YEAR.
WE'VE BEEN ABLE TO TARGET OUR MARKET MARKETING EFFORTS THIS YEAR, EVEN MORE THAN WE HAVE IN THE PAST.
UM, BUT THERE'S STRONG DIGITAL FOOTPRINT THAT THEY'VE CREATED FOR US.
UM, THE PROGRAM THIS YEAR FOR GENERATED 18 MILLION IMPRESSIONS, BUT EVEN MORE IMPRESSIVE IS 407,000 ACTUAL ENGAGEMENTS AND CLICKS.
SO THOSE ARE CLICK THROUGH TO OUR WEBSITE OR TO, UM, UH, PROMOTIONAL ITEMS THAT WE'RE TRYING TO SEND THEM TO.
SO THAT'S A GREAT VALUE FOR WHAT WE'RE DOING.
UM, THIS IS A FIVE OUT OF FIVE FOR THE TOURISM CATEGORY, UM, BECAUSE IT PROMOTES TOURISM AND OUR HOTELS, UM, FIVE FOR THE BRAND AND POOR FOR LOCAL ECONOMIC IMPACT.
UM, SIMPLY BECAUSE WE CAN'T TRACK THE EXACT NUMBER FROM NITROGEN RATES, UM, LIKE WE CAN WITH SOME OF OUR OTHER PROGRAMS, UM, THE TOTAL COST IS 515,000.
SOME OF THAT COMES OUT OF THE MARKETING BUDGET AND SOME OF IT COMES OUT OF THE TOURISM BUDGET, BUT THIS IS IT'S COMBINED EFFORTS FOR THIS INCLUDES THINGS LIKE ADDISON MAGAZINES AND MARY, THIS IS SEPARATE FROM THINGS LIKE COMMUNE TOWN, CORRECT.
WE PULLED ALL OF THE SPECIAL EVENT ADVERTISING OUT AND PUT IT INTO THE SPECIFIC EVENT PROGRAM.
SO WHEN YOU SEEK A BOOMTOWN, THAT'S GOT THE MARKETING DOLLARS INCLUDED IN THAT, EVEN THOUGH THOSE ARE DIFFERENT BUDGETS.
UM, AND THEN THE LAST PART IS PART OF THAT IS THE MARKETING ADMINISTRATION AND BUDGET.
UH, THERE'S TWO PEOPLE IN OUR MARKETING DEPARTMENT, AT LEAST THERE WILL BE STARTING NEXT WEEK WHEN THE MARKETING STARTS.
UM, AND WE, AND IT IS NO TOURISM RELATED STUFF THAT WE DO.
UM, WE ALSO DO THE NEWSLETTER AND MAINTAIN THE TOWN'S WEBSITE AND THE TOWN'S FACEBOOK PAGE AND, UM, PRESENCE COMMUNICATIONS IN A VARIETY OF OTHER PROGRAMS THAT BENEFIT THE COMMUNITY AS WELL.
UM, SO I'M HAPPY TO ANSWER ANY QUESTION.
SO JUST TRY TO EXPLAIN TO THIS SPECIALIST,
ANY QUESTION FROM MARY AND MAYOR AND COUNCIL, THE PROGRAMS ARE LISTED ON THE SCREEN ALSO ON YOUR PROGRAM, WE'RE PREPARED TO RECEIVE YOUR RECOMMENDATIONS AND AFTER YOU RECEIVED THOSE, WE ARE PREPARED TO RESEARCH THOSE AND COME BACK AT THE NOVEMBER MEETING WITH THE RESULTS OF THOSE AND THE FINANCIAL IMPACTS OF YOUR RECOMMENDATIONS.
SO THEY'LL HAVE TO MAKE DECISIONS.
WELL, NO, I THINK, I THINK ONE OF THE THINGS THAT WE WANT, UH, AND CORRECT ME IF I'M WRONG, BUT WE WANT TO MAKE SURE THAT IF WE'RE CLEAR THAT THERE ARE, IF THERE ARE SACRED COWS, WE NEED TO KNOW THAT SO THAT IF WE START TO GO DOWN A PATH AND SAY, WELL, LET'S DO THIS DIFFERENTLY, BUT EVERYBODY GETS EXCITED AND WE CAN'T DO IT.
THEN WE'D PREFER TO NOT HAVE TO DO THE WORK TWICE.
WE'D RATHER MEASURE TWICE CUT ONCE VERSUS
[00:55:01]
GUESS THAT'S NOT A VERY GOOD ANALOGY, BUT IT IS, IT'S TOTALLY APPROPRIATE.ALL THOSE THINGS ARE IMPORTANT, BUT COVID-19 WAS DOING THEM ALONE AND SORT OF, SO WE TO SEE THE FULL 40 A VACCINE IS COMING OUT OF, OF, SO IT SEEMS WHAT STOPS A CHANGE.
SO YOU ASKED US WHETHER WE MUST CONTINUE ALL THE SPECIAL EVENTS TASTE AS SOME, COUPLE OF OKTOBERFEST WE CAN'T ANSWER.
RIGHT? SO, UM, NO, THAT, THAT THAT'S, UH, THAT'S APPROPRIATE.
BUT FOR EXAMPLE, LET'S SAY WE'VE GOT 700 FOR NEXT FISCAL YEAR.
WE, WE KNOW THAT WE'VE GOT A, UH, A GAP OF $700,000 THAT WE NEED TO CLOSE.
IF WE TALK ABOUT, UM, CLOSING THAT, AND WE SAY, ALL RIGHT, INSTEAD OF DOING, UH, VIP SECTIONS THAT, UH, YOU KNOW, OUR SPECIAL EVENTS OR SOMETHING UNTIL WE GET TO A POINT WHERE WE ARE, YOU KNOW, WE'RE BACK TO THE, THE, THE, THE REVENUE FROM THAT FUND, IT'S BACK TO NORMAL, THEN WE'RE GONNA, WE'RE GONNA, WE'RE GONNA PAUSE DOING THAT SO THAT WE CAN STILL HAVE THE EVENT, BUT MAYBE NOT HAVE SOME OF THE, THE, THE BELLS AND WHISTLES THAT GO WITH IT.
SO OVER A LONGER PERIOD OF TIME, WE CAN, IF THINGS DON'T, AS, AS THIS GOES BACK, AS THINGS TRANSITIONED BACK TO QUOTE UNQUOTE NORMAL, THAT WE HAVE THE ABILITY TO, TO MANAGE THAT OVER A LONGER PERIOD OF TIME, WITHOUT MAKING MORE DRASTIC CUTS.
TRUMP, DOES THAT MAKE SENSE? I'D LIKE TO THROW OUT A COUPLE OF I'LL CALL THEM STRATEGIC THOUGHTS, AND MAYBE THEY'RE CRAZY, BUT ONE THING I WOULDN'T WANT TO DO IS HAVE ANY, OR ANY OF OUR EVENTS BE LESS THAN ALCOHOLIC GOLD STANDARD TOP DRAWER, PICK YOUR ADJECTIVE.
I DON'T WANT TO DO THE MOTOWN LESS THAN THE QUALITY THAT WE'VE HAD.
AND I REALLY FEEL THAT WAY ABOUT EACH OF THE BANNER EVENTS AND THAT LEADS.
AND WHEN I LOOK AT THE NUMBERS AND I THINK OF WHERE WE COULD CUT SIGNIFICANTLY PLACES WHERE I'M HEADED, WHAT DO YOU THINK ABOUT FOR THE NEXT YEAR? WE FUND A CERTAIN PART OUT OF THE GENERAL FUND, PRETTY SIGNIFICANT BALANCE IN THE STRATEGY.
BE ASSUMING THAT COVID LIFTS, THAT WE ARE TRYING TO JUMPSTART ALL OF THE PEOPLE COMING BACK TO ADDISON, WE'RE KNOWN AS THE RESTAURANT AREA WE'RE KNOWN AS AN ABANDONED AREA.
IT SEEMS LIKE IF WE WANT TO GET PEOPLE BACK IN THE GROOVE OF COMING, WE SURE DON'T WANT TO CUT MARKETING OR ANY OF THE THINGS THAT PROMOTE THAT.
CAUSE THAT'S WHERE WE WOULD GET IT THREE YEARS OR TWO YEARS.
THAT'S WHERE I WANTED TO BE IS THAT WE ARE RIGHT BACK KABOOM, TOWNS, PREMIUM, EVERYBODY ATTENDED EACH OF OUR THINGS.
SO THE STRATEGY PIECE I WANTED TO THROW OUT THERE TO CHEW ON IS JUST, SHOULD WE BE OPEN TO SOME NOT INSIGNIFICANT AMOUNT, 500,000 OR SOMETHINGS NOT INSIGNIFICANT NEXT YEAR TO JUMPSTART THIS AND THAT WOULD BE TRANSFERRING OR TRANSFERRING OUT PROGRAM, OR IT WOULD BE FUNDING SOME THINGS ON THE TERMINAL INSTEAD OF THE HOTEL.
AND THAT'S ONE OF THE OPTIONS THAT WAS PRESENTED, SAYS A HOTEL SLIGHTLY DIFFERENT.
I THINK WHEN THEY'RE TALKING ABOUT TRYING TO START COMPARING THEM OUT, THEY'RE THINKING OF LIKE THE WORLD AFFAIRS COUNCIL, BUT I'M THINKING, PUTTING MONEY IN FOR THE SAME PROGRAMS, JUST FUNDING FROM THE GENERAL FUND.
I THROW THAT OUT FOR DISCUSSION WITH SCREEN.
SO ARE YOU, UH, ARE YOU SUGGESTING THAT IN COMBINATION WITH, UH, TRIMMING, YOU KNOW, MAYBE PROGRAMMING OR, OR, OR, YOU KNOW, LIKE WEST MENTIONED, YOU KNOW, THE VIP TOPPERS, YOU KNOW, JUST SHAVING SLIVERS HERE AND THERE, UH, HEARTBROKEN AT EVERYTHING, BUT WE HOPE ONE OF OUR PROGRAMS TO BE LESS THAN A GRADE STANDARD AND CAN WE JUMPSTART IT? YOU KNOW, IT WON'T MAKE A DIFFERENCE IN THE QUALITY OF THE PROGRAM COULD MOVE DOWN.
THERE'S THOSE THINGS WE SHOULD DO.
IT'S NICE TO HAVE LOW HANGING FRUIT.
AND SO, BUT TO BUTLER THE GENERAL PUBLIC IT'S AS GOOD AS IT ALWAYS WAS.
AND I, I THINK I, UM, I'M ON BOARD WITH WHERE YOU GOING ON THE SIDE.
I THINK THAT THAT IS SUCH A SAD ACROSS EVERYTHING THAT, AND, AND, AND BE WILLING TO UNDERSTAND, UH, AND ENTERTAIN THE IDEA OF MOVING FROM THE GENERAL FUND TO MAKE UP THE DELTA
[01:00:01]
ON THIS.ANOTHER THING THAT, YOU KNOW, BECAUSE YOU KNOW, THE BIG QUESTION, LIKE NEVER SAYS, WE DON'T KNOW IF TASTES MADISON'S GOING TO BE REAL FOR NEXT YEAR OR NOT.
WELL, THOSE PEOPLE THAT WOULD SHOW UP FOR ABS AND AFTER DARK, IF, YOU KNOW, THERE ARE CERTAIN THINGS THAT NEVER RELATED TO THE CROWDS THAT WE DON'T HAVE, THE ON BUTTON IS GOING TO BE AVAILABLE.
SO I KIND OF PIGGYBACKING A LITTLE BIT OFF OF WHAT I'VE BEEN SAYING IS I'M WONDERING IF WE MIGHT BE ABLE TO GET WITH OUR MARKETING AGENCY AND SEE IF THEY WOULD BE GANG FOR POSSIBLY.
AND I DON'T KNOW HOW IT WORKS IS RE YOU KNOW, SHARPENING THE PENCIL WITH THE MARKETING STRATEGY THAT YOU ALL ARE DOING.
I KNOW I'M SURE IT DOVETAILS OFF OF, UM, YOU KNOW, THE TOWN'S STRATEGY PER SE, BUT WHATEVER WE COME UP WITH, I WOULD THINK THAT MAYBE THE FINE TUNE OF THE MARKETING STRATEGY, YOU KNOW, WITH AN EYE, FOR THE GOAL BEING, WE WANT TO BE READY WHEN, WHEN THE, THE LIGHT SWITCH IS TURNED BACK ON THE LINE WHERE THE COVID MONSTER GOES AWAY, SO TO SPEAK, UM, THEN WE'D WANT TO BE POSITIONED BETTER THAN IT, THE VERY BEST THAT WE POSSIBLY CAN.
AND I DON'T, I DON'T KNOW IF THAT WOULD BE SOMETHING THAT WOULD BE NECESSARILY COSTLY.
WE DID KIND OF COME TOGETHER, BE MORE OF A STRATEGY THAT WE ARE, WE ARE RECOGNIZING THAT REALLY THE FINANCIAL STABILITY IS GETTING PEOPLE MORE THAN COST CUTTING IT'S.
IF WE COME OUT OF THIS IT'S HOW DO WE GET TO THE 2,600, 3000 WHATEVER.
SO WHAT YOU DON'T WISH STILL HAVE ONE MORE MEETING.
SO I THINK, YOU KNOW, WHAT'S GOING ON FULL ITEMS INTO HE DISCUSSED.
SO LEAVE THIS UP TO NOW, YOU KNOW, I MEAN, WE CAN DISCUSS IN A FUTURE DATE, AND I THINK, UH, IT'S IMPORTANT.
UH, FUNDING IS ALWAYS IMPORTANT, BUT PROBABLY EVEN MORE IMPORTANT TO PROMOTE THE TOWN, YOU KNOW, DURING AND AFTER THE COVID-19.
SO TO BRING BACK THE FORMER POLITICIANS ALL SEE.
SO WITH ALL THOSE STREETS, ESPECIALLY THE THREE SPECIAL EVENTS IS KIND OF A BORING.
SO EVERY DAY EDISON'S JUST STAY IN BLACKS.
SO EVERY TIME WE HAVE THOSE SPECIAL EVENTS BROUGHT ALL THE PEOPLE, SO ADDISON, MORE VIBRANT LIVES.
AND I AGREE WITH YOU, MAYOR THAT WE DON'T WANT TO SPLIT, PROBABLY DON'T WANT TO SPEND A TON OF TIME ON IT.
ONLY THING I DO WANT TO MENTION THAT LEAVES OFF THE LEAPT OFF THE PAGE TO ME IS ADDISON CIRCLE, PARK MAINTENANCE AND OPERATIONS.
THE PARK IS BUSIER THAN IT'S EVER BEEN.
AND I CAN'T IMAGINE US TAKING OUR EYE OFF THE BALL, EVEN JUST A LITTLE SLIVER, UH, AND, AND CAUSING THE COMMUNITY TO NOT WANT TO COME DOWN TO SOME SORT OF A CAR.
SO HOPEFULLY WE CAN, I THINK THE THOUGHT WAS, WAS NOT THAT MAYBE MOVE IT MOVED THAT EXPENSE SO DIFFERENT FROM, FROM HOTEL TO GENERAL, GENERAL FUNDS, SOMETHING OF THAT NATURE.
I THINK MAYBE NOT REDUCE THE EXPENSE, BUT MOVE, WE COULD MOVE IT TO A DIFFERENT FROM A DIFFERENT FUND.
IS THAT CORRECT? THAT'S, THAT'S ONE OPTIONS, ONE OPTION.
SO, UM, WHAT THE MAYOR'S CORRECT.
WE'RE NOT LOOKING FOR DECISIONS TONIGHT.
JUST GUIDANCE TO HELP US KIND OF, WHEN WE, WE LOOK AT THINGS, WE KNOW THAT WE'RE WITHIN, UH, THE BALLPARK.
SO WHAT I'VE HEARD IS THAT WE STILL WANT TO HAVE GOLD STANDARD EVENTS, AND WE WANT TO MAKE SURE WE'RE MARKETING THE TOWN APPROPRIATELY.
BUT AS WE'RE PREPARING UNDERSTANDING, WE KNOW THE, THE, THE COVID ENVIRONMENT THAT WE'RE OPERATING IN THERE IS GOING TO BE LOW-HANGING FRUIT.
SO LET'S LOOK AT THOSE, THAT LITTLE HANGING FRUIT ADDRESS, WHAT WE CAN THERE.
AND THEN AS WE MOVE FORWARD, WE'LL HAVE THAT TO, TO, TO, TO CONSIDER IT.
BUT THEN ALSO, UH, IN FUTURE YEARS, IF WE NEED TO FUND, UM, UH, ANYTHING FROM, FOR EXAMPLE, THE, FOR THE HOTEL FUND, FROM THE GENERAL FUND, THAT THE COUNCIL'S OPEN TO HAVING THAT CONVERSATION AND BEING, UH, IN MAKING SURE THAT WE USE THOSE DOLLARS TO MAKE THAT, TO KEEP THAT GOLD STANDARD.
AND, AND, AND, AND TO TELL OUR STORY EFFECTIVELY IN INTERRUPT, BECAUSE WE'RE, WE, WE, IF IN ORDER FOR TOURISM TO BE EFFECTIVE, PEOPLE NEED TO COME IN IN ORDER FOR PEOPLE TO COME, AND THERE'S GOTTA BE A REASON AND WE NEED TO, WE NEED TO INVITE THEM.
SO THOSE ARE THE THINGS THAT WE'LL KIND OF GO FORWARD ON AND, AND WORK ON AS WE'RE MOVING FORWARD, I NEED TO MAKE SURE I'M CLEAR.
ARE YOU SAYING THAT WE WOULDN'T
[01:05:01]
TONIGHT GO THROUGH EACH, EACH ONE OF THESE CASES, BUT WE WOULD DO IT AT THE NEXT MEETING.WE DON'T HAVE TO DO BIG DECISION.
I UNDERSTAND THAT, BUT I, I WAS THINKING, YOU WERE SAYING, WE'VE GOT A SUBSEQUENT MEETING AND WE WOULD DO IT, THEN YES.
WE'LL COME BACK WITH RECOMMENDATIONS, RIGHT? SO WE'RE NOT, WE'RE NOT ASKING, WE'RE NOT ASKING THE COUNCIL TO SAY, COUNCIL, TELL US AS STAFF, WHAT ARE WE SHOULD CUT? RIGHT.
WE'RE GOING TO COME BACK AND SAY, THESE ARE RECOMMENDATIONS.
ARE YOU COMFORTABLE WITH THEM OR NOT? AND THEN WE GET THAT.
WE GET THAT THUMBS UP OR THUMBS DOWN, BECAUSE I THINK EITHER A CITY OR BUSINESS ALWAYS NEED TO MAKE NECESSARY ADJUSTMENTS, DAB YOURSELF INTO THE MILLION.
SO MAKING YOUR FINANCIAL MORE SYSTEMIC.
SO ANY BUSINESS, IF THEY CAN DO THAT, THEY WON'T BE SUCCESSFUL.
SO AS A CITY, WE DIDN'T DO THAT AS WELL.
SO WE'LL CAN TALK ABOUT IT FURTHER.
THEY MAKE RECOMMENDATIONS THAT, AND THEN WE CAN MAKE DECISION TO BE CUT, BUT YET STILL MAINTAIN THAT GOLDEN STANDARD.
WE WANT TO DO IT, DO THE RIGHT NOW DOING A GLORIOUS THING.
RECOMMENDATIONS INCLUDE IN YOUR RECOMMENDATIONS, INCLUDE SOME INFORMATION ON HOW THEY WOULD AFFECT THE BALANCES.
IF WE WERE TO LOOK AT THIS IDEA OF FINANCIAL IMPACT, BRIAN RECOMMENDED RECOMMENDING.
CAUSE YOU NOT NOW, BUT WHEN WE WERE TALKING AGAIN, CAN WE, CAN SOMEBODY LOOK INTO, I'M JUST ALWAYS CURIOUS AS TO THE COST OF THE CONFERENCE CENTER AND IF THERE'S OTHER WAYS TO UTILIZE THAT FACILITY AND NOT COST AS MUCH MONEY, BUT MAYBE BRINGING MORE, MORE TOURISM.
I DON'T KNOW IF I WOULD PLACE PLACES DIFFERENTLY AND I'M ASSUMING THAT MOST CONFERENCE CENTERS LOSE MONEY.
BUT SO IF I UNDERSTAND YOUR QUESTION CORRECTLY, YOU'RE ASKING US TO LOOK INTO WAYS FOR THE CONFERENCE CENTER TO PAY FOR MORE.
IN OTHER WORDS, HAVE A BETTER VISUALIZATION.
SO INSTEAD OF BEING VACANT FOR MUSLIMS, ACTUALLY, ACTUALLY IT'S, THE UTILIZATION PAYS HELPS PAY FOR ITSELF MORE.
EITHER, EITHER WE GET MORE IMPACT OUT OF IT OR HELP COVER THE COST MORE OR SOME WAY THAT IT'S AND YEAH, I MEAN, TO THE, TO THE MAYOR'S POINT, IF WE HAVE HIGHER UTILIZATION, MAYBE THE COST IS LESS BECAUSE WE'RE GOING FOR A METABOLIC FOR A VOLUME.
IF THE COST IS LESS, MAYBE EXCUSE ME.
IF THE VOLUME IS LESS THAN IT'S HIGHER END, BUT WE'RE STILL TRYING TO BRING IN MORE REVENUE TO COVER THE THINK.
[2. Present and Discuss Public Input Related to the Addison Athletic Club Renovations. ]
SKIP TO ITEM.NUMBER TWO IS THAT DISCUSSED PUBLIC INPUT RELATED TO THE EDISON
I'M HERE TO SEE ME TO GIVE YOU AN OVERVIEW OF THE PUBLIC INPUT THAT WAS GATHERED FOR THE ADDISON ATHLETIC CLUB RENOVATION.
[01:10:05]
HAD A LITTLE BIT OF A DELAY.UM, BEFORE WE GET INTO THE IMPLANT, I JUST WANT TO GIVE YOU AN OVERVIEW OF, UM, WHERE, WHAT WE, WHY WE WERE GATHERING INPUT AND THE HISTORY, UM, OF DECISIONS THAT WERE MADE THAT GOT US TO WAIT.
UM, ADDISON ATHLETIC CLUB IS IN THE DESIGN PHASE FOR INNOVATIONS THAT WERE APPROVED BY VOTERS IN THE 2019 BOND ELECTION.
AND THOSE RENOVATIONS INCLUDE, UM, UH, RENOVATIONS TO THE LOCKER ROOM, GYMNASIUM AND TRACK IMPROVEMENTS, WHOLE MODERNIZATION, ROOF REPLACEMENT, AND HVAC REPLACEMENT ASSOCIATED WITH THE INDOOR POOL.
ALSO INCLUDED IN THE DESIGN, UM, WILL BE A CORE BUILDING IMPROVEMENTS, WHICH ARE NOT FUNDED AT THIS TIME, BUT INCLUDE RECONFIGURING THE LOBBY DESK TO IMPROVE EFFICIENCY, UM, REPLACING THE FLOORING IN THE BUILDING EVERYWHERE, EXCEPT FOR THE GYM FLOORS AND, UM, THE WOOD FLOORS PAINTING THE WALLS WERE REPLACED IN LIGHTS WITH LED LIGHTS, UPDATING FURNITURE AND UPDATING STUFF.
THE RENOVATIONS WERE IDENTIFIED AS PRIORITIES IN THE ADDISON ATHLETIC CLUB MASTER PLAN OR IN THE ASSET MANAGEMENT PLAN ON JUNE 9TH, 2020 COUNCIL AWARDED A CONTRACT TO LPA ARCHITECTS FOR THE DESIGN OF THE RENOVATIONS.
A PORTION OF THAT CONTRACT INCLUDES GATHERING INPUT IN ORDER TO DETERMINE COMMUNITY PREFERENCES TOGETHER.
A SURVEY WAS MADE AVAILABLE TO RESIDENTS BETWEEN SEPTEMBER 22ND AND IT CLOSED ON OCTOBER 13TH.
THE SURVEY THAT WAS PRESENTED TO OUR MEMBERS WAS HAD TWO OPTIONS.
PEOPLE COULD EITHER COME INTO THE ATHLETIC CLUB AND PARTICIPATE IN PERSON, UM, BY FILLING OUT A COMMENT CARD OR THEY COULD GO ONLINE AND PROVIDE INFORMATION TO US.
WE ASKED FIVE MULTIPLE CHOICE QUESTIONS, AND THEN WE ALSO ASKED SOME FILLING QUESTIONS FOR PEOPLE COULD WRITE IN, UM, COMMENTS THAT WEREN'T DIRECTED BY THE MULTIPLE CHOICE, THOSE QUESTIONS.
UM, NUMBER ONE QUESTION WAS, WERE THEY A MEMBER OF THE ATHLETIC CLUB? OUR REQUIREMENT WAS THAT YOU WERE A RESIDENT OF THE TOWN OF ADDISON.
UM, I'M HAVING A HARD TIME READING THAT WE HAD, IT WORKED REALLY WELL ON MY COMPUTER SCREEN AND WE HAD, UM, 449 PARTICIPANTS, UM, THAT GAVE US SPEED BACK ON THE SURVEY.
ONE OF THE FIRST QUESTIONS THAT WE ASKED PARTICIPANTS WITH, WHICH DESIGN STYLE THAT THEY DID, THEY PREFER, UM, WHEN WE START CHANGING ELEMENTS SUCH AS COLORS AND MATERIALS FLOORING.
AND SO WE GAVE THEM TWO OPTIONS.
WE GAVE THEM A TRADITIONAL STYLE, WHICH IS REALLY VERY CONSISTENT WITH THE TRADITION OF, OR THAT THE BASIS OF THE CURRENT ATHLETIC CLUB.
IT'S A VERY TRADITIONAL DESIGNED BUILDING.
WE ALSO GAVE HIM AN OPTION FOR A TRANSITIONAL STYLE THAT, UM, IS SIMILAR TO THE TRADITIONAL, BUT IT INCLUDES A LITTLE BIT CLEANER LINES.
IT STARTS TO INTEGRATE A LITTLE BIT MORE COLOR.
UM, AND W IS A LITTLE BIT LIGHTER.
IT STARTS TO REDUCE SOME OF THE WOOD ELEMENTS IN THE BUILDING AND USES OTHER MATERIALS.
WE ASKED PARTICIPANTS WHICH DESIGN STYLE THEY PREFERRED, AND, UH, WE HAD A, UM, PRETTY SIGNIFICANT TIE.
UM, SO WHEN WE, WE SAW THIS TIE, UM, ONE OF THE THINGS THAT WE WENT TO WHERE THE WRITING COMMENTS THAT PEOPLE WERE ALLOWED TO PROVIDE US, AND THERE WAS SOME, THERE WERE SOME OVERARCHING THEMES THAT WE HEARD, WHATEVER WE DID, THEY WANTED IT TO BE TIMELESS.
THEY PREFER FOR THAT IT BE MORE BRIGHTENED OPEN.
UM, IT SHOULD FIT THE EXISTING EXTERIOR AND INTERIOR.
SO IT SHOULDN'T BE A DRASTIC CHANGE FROM WHAT WE HAVE AT THE ATHLETIC CLUB.
THEY LIKED THE TRADITIONAL DESIGN WITH USE OF MORE COLOR AND THE TREND TRANSITIONAL DESIGN.
WE HEARD THAT A LOT, UM, AND THE MATERIAL SHOULD BE LOW MAINTENANCE, FUNCTIONAL ENDURABLE.
UM, SO STAFF RECOMMENDATION BASED ON THAT INPUT WOULD BE TO PROCEED WITH THE TRADITIONAL DESIGN BLENDING IN PREFERRED TRANSITIONAL ELEMENTS IDENTIFIED IN THE CONCEPT.
SO LET ME NOT THE DESIGN AND USING SMALL ACCENTS OF COLOR WOULD BE OUR RECOMMENDATION.
UM, I'M WE WOULD LIKE FEEDBACK FROM COUNCIL TO MAKE SURE THAT THAT STAFF RECOMMENDATION, UM, THAT YOU'RE COMFORTABLE WITH US MOVING FORWARD WITH THAT DIRECTION TO THE CONSULTANT.
AND SO IF YOU HAVE ANY COMMENTS ON THAT I'D LIKE TO ASK FOR THOSE.
MY INPUTS WERE AT THE ATHLETIC CENTER, AND BY THE WAY, I JUST GOT A COMPLIMENT THAT THE STAFF THERE, BECAUSE THEY CAME OUT AND WALKED PEOPLE THROUGH THESE, I THINK FOLKS REALLY UNDERSTOOD THE QUESTIONS AND, YOU KNOW, A LOT OF DRAWINGS AND SO ON PART IMMEDIATE, I DON'T IMMEDIATELY UNDERSTAND EVERYTHING ON HIM WITHOUT SOMEBODY POINTING HIM OUT.
[01:15:01]
GOOD JOB.I THINK YOU'RE RIGHT ON WITH YOUR STAFF RECOMMENDATION, FROM WHAT I HEARD, I WOULD AGREE WITH THAT TOO.
AND I HEARD, UM, YOU KNOW, IT LOOKED AT THE PRESENTATION, UH, AT THE CLUB AND TALKED TO A LOT OF PEOPLE, BUT WHEN I WENT TO VOTING, I DID THAT ONLINE AND THAT WAS JUST A GREAT TOOL.
BOTH WERE GREAT, BUT THE, THE ONLINE EXPERIENCE WAS, WAS, UM, WAS PERFECT.
UM, BUT YOU KNOW, THE, ONE OF THE THOUGHTS I HAD AND I HEARD THIS FROM A LOT OF RESIDENTS ALSO IS, YOU KNOW, WHEN YOU LOOK AT THE OUTSIDE OF THE BUILDING, IT HAS A REAL TRADITIONAL LOOK AND I'M A VERY CONTEMPORARY PERSON TOO.
I LIKE, I LIKED SOME OF THE TRANSITIONAL PICTURES, BUT YOU KNOW, A LOT OF THE FEEDBACK I HEARD IS THE OUTSIDE EXTERIOR SHOULD KIND OF SIT THE LOOK OF THE FIELD OF THE INSIDE.
I ALMOST GO TO AS A CLUB ALMOST EVERY DAY, SITTING AROUND DRINKING COFFEE, DOESN'T COUNT, THERE'S SOME COFFEE BAR RIGHT NOW.
IT'S ENOUGH TO JUST, UM, BECAUSE OF HOW CLOSE THIS WAS, WE JUST REALLY WANTED YOUR INPUT.
SO THAT'S COMFORTING, UM, KNOWING THAT YOU AGREE WITH WHAT WE HEARD IN THE COMMENTS.
UM, CAN I JUST REAL QUICK, JUST TO BE CLEAR, CAUSE WE'RE GOING TO MOVE FORWARD ON THIS AND WE DON'T WANT TO MOVE DOWN THE ROAD, THEN ALL OF A SUDDEN HAVE SOMEBODY.
SO I STRUGGLED WITH WHETHER OR NOT WE SHOULD HAVE, YOU KNOW, COUNSEL TAKE FORMAL ACTION, BUT I DON'T THINK WE'RE NOT DOING THAT TONIGHT.
AND WE DON'T THINK WE NEED TO, UNLESS THERE'S NOT CLEAR AGREEMENT FROM EVERYBODY.
IS THAT WHAT JANA JUST SHARED IS THE WILL OF THE COUNCIL? I THINK IT'S FANTASTIC.
AND WE'LL DO A GOOD JOB AS THE CONSULTANT STARTS, GIVING US DRAWINGS, JUST PUTTING THAT OUT THERE FOR COUNCIL TO AND SEE THE PROGRESS.
UM, UM, THE NEXT QUESTION WAS WE, WE PROVIDED THREE OPTIONS OF LOCKER ROOM RENOVATION.
SO OPTION A, B AND C OPTION A IS PRETTY SIMILAR TO WHAT'S THERE.
UM, BUT SOME THINGS WERE RECONFIGURED TO INCORPORATE FAMILY CHANGING SUITES, UM, ON BOTH SIDES.
THE, THE REASON THAT WE DID THIS IS THIS WAS DIRECTION OF THE MASTER PLAN.
UM, WE FOR THE ATHLETIC CLUB GOT A LOT OF INPUT FROM FAMILIES THAT REALLY SEE THAT THEY NEED A PLACE.
LIKE IF YOU'RE A DAD WITH A DAUGHTER, YOU NEED TO GO HELP HER CHANGE.
THAT THERE'S A ROOM FOR YOU TO GO IN.
BUT DURING THE MASTER PLANNING PROCESS, WE ALSO HEARD FROM A LOT OF OUR SENIOR MEMBERS THAT IF THEIR MOBILITY DECLINED JUST A LITTLE BIT, THAT THIS TYPE OF CHANGING STAYS THAT'S A LITTLE BIT BIGGER.
AND, UM, IT HAD CLOSED DOORS THAT THEY COULD ALSO SEE USING THAT.
SO OPTION A INCLUDES THAT, BUT, UM, THE BIG DIFFERENCE THAT YOU'RE GOING TO SEE BETWEEN OPTION A AND B IS OPTION A INCLUDES THIS, UM, SAUNA AND THE STEAM ROOM LIKE WE HAVE CURRENTLY.
SO ARE TRADITIONS, UM, SAUNA AND STEAM ROOMS WHEN WE GET TO OPTION B.
UM, THE DIFFERENCE IS, IS OPTION B INCLUDES A STEAM SHOWER AND, UH, INFRARED SAUNA AND USING THE STAFF, WORKED WITH A CONSULTANT TO PROPOSE.
THIS IDEA IS BECAUSE BOTH OF THOSE ELEMENTS ARE A LITTLE LOWER MAINTENANCE THAN THE SAUNA AND THE STEAM ROOM THAT WE HAVE RIGHT NOW.
SO WE WANTED TO GAUGE THE COMMUNITY'S PREFERENCE FOR THOSE AND SEE, BECAUSE THERE ARE SOME TRENDS IN THAT DIRECTION AND WE WANTED TO SEE IF THERE WOULD BE A DESIRE TO EXPLORE OR THAT, AND THEN OPTIONS I SEE, UM, WAS REALLY, THIS WAS THE LOCKER ROOM LAYOUT THAT WAS DEVELOPED DURING THE MASTER PLAN CONCEPT.
SO IT WASN'T INCLUDED AND ADOPTED IN THERE, BUT IT WAS ONE OF THOSE ELEMENTS THAT WAS SHOWN TO THE COMMUNITY WHEN FAMILY RESTROOMS WERE CHANGING, AREAS WERE DISCUSSED.
SO WE FELT VERY STRONGLY THAT WE NEEDED TO SHOW THIS TO THE COMMUNITY SINCE IT'S SOMETHING THAT THEY SAW AT ONE TIME.
AND WHAT OPTION C DOES IS IT PUTS THEM IN AND WOMEN LOCKER ROOMS ON ONE SIDE AND THEN A FAMILY CHANGING SUITE ON THE OTHER SIDE.
AND IT ELIMINATES, UM, A MEN'S WOMEN'S SAUNA AND INCLUDES A UNISEX ON IT IS THE DIFFERENCE IN THIS.
UM, WE HAVE REALLY, UM, CLEAR DIRECTION ON THIS ONE.
UM, AN OVERWHELMING MAJORITY PREFERRED OPTION.
A, UM, THERE WERE SOME, YOU KNOW, SOME REQUESTS WHEN WE LOOKED AT THE COMMENTS THAT PRIVACY AND SAFETY WERE REALLY IMPORTANT.
UM, AND THEN THAT WE SHOULD DESIGN FOR DURABILITY AND CLEANLINESS.
WE ALSO DID HEAR SOME REQUEST THAT ALTHOUGH THE MAJORITY
[01:20:01]
LIKED OPTION A, THERE WERE SOME REQUESTS TO LOOK AT.COULD WE INCLUDE A DOOR ON THE MEN'S SIDE THAT ALLOWED PEOPLE TO GO TO THE OUTDOOR POOL AREA? LIKE YOU SAW AN OPTION SEAT.
AND THAT WAS A CRITIC INSISTENT REQUEST.
UM, JUST OUT OF FULL DISCLOSURE, THERE WAS A SMALL GROUP OF PEOPLE THAT DID RECOMMEND THAT WE DIDN'T INCLUDE THE FAMILY CHANGING AREAS AT ALL, UM, IN THE LOCKER ROOM, OR WE LOOKED AT INCLUDING THOSE AT THE OUTDOOR AREA BY THE POOL.
UM, BUT THAT WAS NOT THE DISCUSSION IN THE PARKS MASTER IN THE ATHLETIC CLUB MASTER PLAN.
SO, UM, AND IT WAS A SMALL MAJORITY.
THAT'S RECOMMENDATION WOULD BE MOVING FORWARD WITH OPTION A, BUT LOOKING AT IF WE COULD IMPROVE, IMPROVE SAFETY OR NOT SAFETY, BUT PRIVACY A LITTLE BIT.
AND IF WE COULD FIND A WAY TO CREATE THAT DOOR TO THE OUTSIDE FROM THE BINS, JANET, OKAY, SHOW US PLUS A DOG.
SO RIGHT NOW THIS DOES NOT WORK.
UM, OUR CONSULTANT IS LOOKING TO SEE IF THERE IS A WAY THAT THEY COULD MASSAGE, UM, THIS LITTLE BANK OF BLOCKERS THAT YOU SEE WE'RE GOING TO STAND UP IF THERE'S A WAY TO RECONFIGURE THESE LOCKERS.
SO THEY CAN CREATE A FOUR DOOR TO GET THE DOOR OUT THERE.
NOW THEY WERE NOT MAKING PROMISES THAT THEY COULD MAKE THIS HAPPEN BECAUSE THERE POSSIBLY COULD BE A TRADE OFF THAT YOU MAY LOSE A FEW LOCKERS, BUT IF IT WAS AN INSIGNIFICANT NUMBER, WE WERE GOING TO GIVE THEM DIRECTION TO DO THAT.
IF IT WAS A SIGNIFICANT NUMBER OF LOCKERS, UM, WE WERE GOING TO HAVE THEM STICK WITH THE ORIGINAL AUCTION EIGHT LAYOUTS.
SO, SO JANA, RIGHT, RIGHT NOW IN THE MEN'S, IF YOU'RE IN THE MEN'S LOCKER ROOM, CAN YOU GO OUT TO THE INDOOR POOL AND THEN GO OUTSIDE? OKAY.
AND WHAT CAN YOU, UM, I'M FORGETTING, WHAT IS THIS DARK GRAY ROOM NEXT TO THE EXISTING SAUNA AND THE STEAM ROOM.
UM, SO LIKE I SAID, STAFF'S RECOMMENDATION WOULD BE TO DIRECT THE CONSULTANT TO, UM, PROCEED WITH LAYOUT OPTION A WITH THE, MAKING THE CHANGE TO THE OUTDOOR ACCESS.
IF THAT WAS POSSIBLE, IF THAT WAS FEASIBLE.
UM, ONE OPTION DID INCLUDE BOTH A SAUNA AND A, UM, INFRAREDS.
I MEAN, IT INCLUDED A RED SAUNA AND A STEAM ROOM, BUT BECAUSE THEY WERE LUMPED TOGETHER, WE ALSO ASKED AN INDIVIDUAL QUESTION ABOUT, DO YOU PREFER A TRADITIONAL SAUNA OR AN INFRARED SAUNA? AND THERE, THERE WERE A LOT OF PEOPLE THAT LIKED THE INFRARED SAUNA, UM, AND REQUESTED THAT.
BUT THE OVERWHELMING MAJORITY WAS THAT THE MEMBERS OF THE ATHLETICS CLUBS STILL PREFER THE TRADITIONAL SAUNA.
UM, SO THAT WOULD BE, OUR RECOMMENDATION WOULD BE TO MOVE FORWARD WITH THE TRADITIONAL AND THEN THE SAME THING WITH THE STEAM ROOM.
THERE WAS NOWHERE, NOT AS MANY PEOPLE THAT PREFER LOOKING AT A STEAM SHOWER.
UM, THE MAJORITY REALLY PREFER THE TRADITIONAL STEAM ROOM.
SO THAT WOULD BE STAFF'S RECOMMENDATION IS MOVING FORWARD WITH A TRADITIONAL STEAM ROOM.
AND WITH THAT, ARE THERE ANY QUESTIONS I OFFER A COMMENT AGAIN, I WAS IN A LOT OF CONVERSATIONS BECAUSE PEOPLE LIKED PEOPLE LIKE LENNOX THAT ARE LOOKING FOR THOSE CHARTS AND TALKING ABOUT THEM.
YOU ARE, YOU HAVE HEARD WHAT I'VE HEARD.
WE REALLY APPRECIATED THE PEOPLE THAT TOOK TIME TO EVEN GIVE US COMMENTS, BECAUSE IT REALLY HELPED US UNDERSTAND WHAT EVERYBODY WAS FLOODING.
SO KUDOS TO ALL THE PEOPLE THAT TOOK TIME TO DO THAT.
THEY'RE LOOKING FORWARD TO THIS.
[3. Present and Discuss the Council Calendar for November 2020 through March 2021. ]
PRESENT, DISCUSS THE COUNCIL CALENDAR FOR NOVEMBER 20, 20, 20, 21.AND COUNCIL I'M A PARKLAND CITY SECRETARY.
UH, I SUBMITTED A CALENDAR FOR, UH, FOR Y'ALL AND ME AT THE END OF THE AGENDA PACKET.
AND THE FIRST MONTH TO DISCUSS IS NOVEMBER.
UM, WE WILL HAVE A COUNCIL MEETING ON THE 10TH AND THE COUNCIL MEETING THAT WE USUALLY SCHEDULE ON THE SECOND, UH, GC OF THE MONTH AND NOVEMBER HAS BEEN HISTORICALLY CANCELED BECAUSE OF THE HOLIDAYS.
SO WE WANT TO KNOW WHETHER, IS THAT STILL SOMETHING YOU WANT TO DO? UH, THE 24TH, THEY CANCELED THAT DAY AS THE TUESDAY BEFORE THANKSGIVING.
IN OTHER WORDS, SHE PROPOSED JUST LIKE LAST YEAR, WHOEVER
[01:25:01]
WILL ONLY HAVE THE FIRST TWO, THE FIRST MEETING, WHICH IS SEVENTH YEARS AND ALSO SAME THING IN DECEMBER.THE ONLY INSTANCE WHERE I WOULD DISAGREE WITH THAT IS IF WE'RE IN A BIND TO COVER IMPORTANT TOPICS.
I MEAN, ARE WE GOING TO PUT OURSELVES IN A BIND? WHEREAS I KNOW I'M ALL IN FAVOR OF, WE LEAVE THAT UP TO THE CITY MANAGER, JUST IN CASE WE GET INTO A BOND.
I GUESS WE'RE THINKING ABOUT SCHEDULING RIGHT NOW.
SO
THERE IS ONE CAVEAT TO THE NOVEMBER, UH, MEETING DATE OF THE 10TH BECAUSE OF THE ELECTION ON NOVEMBER 3RD, UH, I HAVE THE AGENDA ITEM READY TO GO FOR, UH, THE CANVASSING TO ON THE 10TH.
BUT IF THERE'S A DELAY IN GETTING ALL THAT INFORMATION, WE MAY HAVE TO HAVE ANOTHER MEETING, BUT THE ELECTION CODE REQUIRES THAT OWN ART, STIPULATES IT ON TWO PEOPLE NEED TO BE, BE IN ATTENDANCE AT A CANVAS.
SO, UH, THE MAYOR IS THE ONE THAT
SO, UH, IF WE DON'T HAVE ALL THE INFORMATION TOGETHER, THEN WE WILL SET A DATE AND TIME WE'LL GET WITH MAYOR AND WE'LL JUST NEED ONE OTHER COUNCIL, NEVER.
AND TO PIGGYBACK OFF THAT, WE WILL MAKE SURE WHATEVER THE CANVAS RESULT IS THAT WE, WE BROADLY, UH, COMMUNICATE THAT FOR PEOPLE SO THAT THEY, THEY KNOW WHAT THE RESULTS WERE, THE OFFICIAL RESULTS WERE AND WHERE, AND WHEN AND WHY WE DID WHAT WE DID.
SO FOR EXAMPLE, IF WE MET, IF THE MAYOR AND MAYOR PRO TEM MET AT TWO O'CLOCK ON TWO O'CLOCK ON THURSDAY AFTERNOON ON WHATEVER DATE IN NOVEMBER, THEN WE'LL LET EVERYBODY KNOW THAT THE APPROPRIATE WAY AND THEN COMMUNICATE THE RESULTS.
OF COURSE, SINCE IT IS A MEETING, I WILL STILL HAVE TO GIVE THE 72 HOUR NOTICE.
AND WE'LL GIVE THAT INFORMATION TO YOU REGARDING GETTING NOTIFICATION ABOUT THE ELECTION COUNT.
I'VE ALREADY SPOKEN WITH MARY, AND WE WILL TRY TO GET THAT INFORMATION TO Y'ALL AS SOON AS POSSIBLE AND ALSO POSTED ONLINE.
UM, SO WE'LL, WE'LL DO THE BEST WE CAN ON THAT SITUATION.
I CAN'T GUARANTEE WHAT TIME WE COULD HAVE IT ALL THERE, BUT WE WILL GET IT TO YOU AS SOON AS WE CAN.
SO IN NOVEMBER WE'LL BE CANCELING THE MEETING OF THE 24TH.
WE HAVE A FINANCE COMMITTEE MEETING ON THE NIGHT AND THE COUNCIL MEETING ON THE 10TH, AND THEN THE PLANNING AND ZONING COMMISSION MEETING ON THE 17TH FOR DECEMBER.
UH, AGAIN, WE, UH, HISTORICALLY CANCELED THE SECOND MEETING, WHICH WOULD BE THE 22ND OF DECEMBER.
UH, IF THERE'S SOMETHING THAT COMES UP, WE CERTAINLY WILL, UH, POSSIBLY HAVE TO CALL A SPECIAL MEETING, BUT I DOUBT IT.
WE HAVEN'T HAD TWO PREVIOUS YEARS.
SO FOR DECEMBER B, DECEMBER 7TH WOULD BE THE FINANCE COMMITTEE MEETING, UH, COUNCIL MEETING ON THE EIGHTH PLANNING AND ZONING ON THE 15TH AND THE COUNCIL, YOU KNOW, DECEMBER 22ND, HE CANCELED IN JANUARY, UH, BACK TO THE TWO MEETINGS, UH, FINANCE COMMITTEE MEETING ON THE 11TH OF JANUARY, UH, COUNCIL MEETINGS ON THE 12TH AND THE 26TH, UH, PLANNING, ZONING COMMISSION MEETING ON THE 19TH AND FIRST DAY TO FILE FOR A PLACE ON THE MAY 1ST, 2021 GENERAL ELECTION BALLOT WOULD BE ON JANUARY, UH, FEBRUARY OF 2021.
IT SOUNDS KIND OF STRANGE TO SAY 2021.
HERE WE ARE, UH, FINANCE COMMITTEE MEETING ON THE EIGHTH COUNTS SPENDING ON THE NIGHT, UH, PLANNING, ZONING ON THE 16TH COUNCIL MEETING ON THE 23RD AND THE LAST DAY TO FILE FOR A PLACE ON THE BALLOT WOULD BE FRIDAY, FEBRUARY FOR MARCH.
UM, AGAIN, THE FINANCE COMMITTEE MEETING ON THE EIGHTH COUNCIL MEETING ON THE NINTH, UH, PLANNING AND ZONING ON THE 16TH AND THE COUNCIL MEETING OF THE 23RD.
I PROVIDED EXTRA, UH, I PROVIDED APRIL AND MAY, UH, CALENDAR
[01:30:01]
INFORMATION FOR Y'ALL SO THAT YOU WOULD KNOW WHEN THE ELECTION IS AND ALL THE DIFFERENT, UH, DAYS OF EARLY BUDDY.SO, UH, IF ANYBODY ELSE HAS ANY QUESTIONS OTHERWISE, I THINK WE'RE DONE.
DO YOU THINK WE SHOULD RESERVE A DAY FOR A POSSIBLE TOWN HALL MEETING OR IS IT JUST SO UNLIKELY THAT IT'S NOT NEEDED? WE USUALLY DO IT ON A MONDAY.
NO, THE FIRST MONDAY IN APRIL.
YOU WANT TO DO, THAT'D BE APRIL 10TH TO PENNSYLVANIA, APRIL 1ST WITH TOM MEETING.
[4. Present and Discuss Options for a 2020 Community Holiday Event. ]
TIP NUMBER FOUR.IS THAT DISCUSS OPTIONS FOR 2012? THE, OF THE HOLIDAY JASPER GOOD EVENING AGAIN, ROONEY COUNCIL, JASMINE LEAD DIRECTOR OF SPECIAL EVENTS.
SO, UM, I SEE, I SUPPOSE, LIKE I WAS WONDERING
UM, SO I'M HERE THIS EVENING TO DISCUSS A COMMUNITY HOLIDAY EVENT AND THE OPTIONS THAT WE HAVE EACH YEAR, THE TOWN HAS HOSTED A HOLIDAY EVENT, HELD AT THE HOLIDAY OPEN HOUSE, A HOLIDAY BRUNCH IN OPEN HOUSE AT THE ADDISON CONFERENCE CENTER IN 2019.
THIS EVENT CAUSED APPROXIMATELY $46,000 AND SERVED ALMOST 850 PEOPLE.
AND THIS HAS BEEN TRADITIONALLY A FREE EVENT, OPEN TO RESIDENTS AND TOWN EMPLOYEES AND THEIR FAMILIES.
IT IN 2019 INCLUDED A CATERED BUFFET MEAL PHOTOGRAPHS WITH SANTA, AS WELL AS ACTIVITIES FOR CHILDREN AND SOME HOLIDAY MUSIC.
HOWEVER, DUE TO BOTH THE CLOSURE
[01:35:01]
OF THE ADDISON CONFERENCE CENTER AND THE IMPACTS OF COVID-19, IT IS NOT RECOMMENDED THAT WE PROCEED WITH THE TRADITIONAL EVENT.AND SO I HAVE SOME ALTERNATIVE OPTIONS FOR YOU TO REVIEW AND DISCUSS.
SO THE FIRST OPTION WOULD BE TO TAKE THE EVENT AND MOVE IT OUT DOORS.
AND THIS COULD BE IN THE FORM OF A CONCERT OR MOVIE, UM, IN THE PARK.
THIS WOULD INCLUDE LIVE HOLIDAY MUSIC LOCATED AND MAIL IT.
SO USING OUR MAIN STAGE AREA WAS SOCIALLY DISTANCED LAWN SEATING.
THAT WOULD BE, AS YOU CAN SEE, YOU KNOW, YOUR SOCIAL CIRCLES AND WHAT YOU'RE SEEING IN A LOT OF OUTDOOR CONCERTS RIGHT NOW, UM, WE WOULD DO A CATERED BOXED MEAL SO THAT PEOPLE WOULD STILL ENJOY A FREE HOLIDAY MEAL TOGETHER.
UH, WE WOULD HAVE THE CORE AROUND THE PARK AS WELL AS BACKDROP OPTIONS, BECAUSE WE WOULD NOT REALLY BE ABLE TO FACILITATE THE IN-PERSON PICTURES WITH SANTA.
THIS WOULD PROVIDE AN OPPORTUNITY OR STILL HAVING SEASONAL PHOTO OPTIONS FOR PEOPLE WHO ATTEND.
THERE'LL ALSO BE FAMILY ACTIVITIES, SUCH AS CRAFT STATIONS AND AN OPTION FOR CHILDREN TO WRITE LETTERS TO SANTA.
AND THEN WE WOULD ALSO PROVIDE AN ADDISON BRANDED ORNAMENT AS A GIFT FOR EACH PERSON THAT ATTENDED.
THIS IS DESIGNED AT THE BUDGETED COST OF $40,000 TO ACCOMMODATE UP TO 1000 PEOPLE.
I WAS IN THE CIRCLE PARK IS CERTAINLY CAPABLE OF HOLDING MORE IN A SOCIALLY DISTANCE MANNER, BUT FOR THE BOX TO MEALS, THE ORNAMENTS AND SUCH THAT NEED A SET QUANTITY.
THIS IS BUDGETED FOR UP TO A THOUSAND INDIVIDUALS.
AGAIN IN 2019, I BOUGHT HOLIDAY UP IN HOUSE.
WE SERVE JUST OVER, JUST UNDER 850.
SO THIS WOULD HAVE ACCOMMODATED A STANDARD CRAP.
SOME OF THE CONCERNS FOR THIS OPTION INCLUDE WHETHER, YOU KNOW, IF IT'S LIKE NOW, IT CERTAINLY WOULDN'T BE VERY PLEASANT.
AND THEN DECEMBER, YOU JUST DON'T KNOW IT COULD BE 70, IT COULD BE 17.
UM, AND SO THAT'S CERTAINLY A CONCERN.
UM, JUST SOMETHING ELSE TO BE AWARE OF, BEST PRACTICE FOR EVENTS THAT ARE TAKING PLACE RIGHT NOW DOES REQUEST THAT PEOPLE STILL WEAR A MASK, EVEN THOUGH THEY ARE OUTDOOR EVENTS, UNLESS THEY ARE WITHIN THEIR SOCIAL CIRCLE.
AND SO THAT IS SOMETHING ELSE TO HAVE IN MIND WHEN CONSIDERING THIS OPTION, JASMINE, HOW MANY, HOW MANY PEOPLE CAN WE HAVE THAT I GOT RIGHT NOW, THE FLORIDA, IT TODAY, THERE'S ACTUALLY NOT A LIMIT SO LONG AS THE GATHERING IS APPROVED BY THE WIND.
THE ONLY REQUIREMENTS ARE THAT PEOPLE REMAIN IN GROUPS OF NO MORE THAN 10 PEOPLE.
AND THEN EACH GROUP IS SEPARATED BY AT LEAST SIX FEET, WHENEVER POSSIBLE.
DO WE HAVE A PROJECTED DATE? UM, IT WOULD DEPEND WHERE WE WERE FAIRLY CLOSE IN TIME TO DECEMBER NOW.
SO IT WOULD EITHER BE THE TRADITIONAL WEEKEND, WHICH IS THE FIRST SUNDAY, OR WE MAY NEED TO PUSH IT BACK ONE WEEK JUST DEPENDING ON, UM, GETTING THE INVITATIONS AND NOTICES OUT SO THAT THE RESIDENTS HAVE TIME TO RSVP.
I HAVE AN IMPORTANT QUESTION ABOUT THE SANTA LETTER STATION.
UM, SO WILL SANTA AND HIS ELVES BE RESPONDING TO THE LETTERS RECEIVED IN THE BOX.
SO THERE'S SOME DIFFERENT WAYS TO DO IT, AND WE REALLY HAVEN'T EXPLORED YET HOW TO DO IT.
THERE'S BEEN OPTIONS OF DOING IT DIGITALLY.
UM, ACTUALLY HAVING A LETTER, HAVING A CALL IN STATION.
SO WE WOULD WORK OUT THE DETAILS THAT THIS IS THE OPTION THAT SHE WANTED TO PROCEED WITH, BUT WE WOULD MAKE SURE WE DID IT IN A MANNER THAT WAS FUN AND INTERACTIVE.
SO WE'RE GONNA SIT ON THE CENTER, ANY OTHER QUESTIONS ON THIS OPTION? OKAY.
SO OUR NEXT OPTION IS IN KEEPING WITH SO MANY THINGS WITH COLBY, THE DRIVE THROUGH OPTION.
AND SO WITH THIS OPTION, UH, RESIDENTS WOULD BE, UM, ASKED TO DRIVE THROUGH THE ADDISON COMFORT CENTER CIRCLE DRIVE.
WE WOULD DECORATE THAT DRIVE HAVE HOLIDAY MUSIC PLAYING SO THAT IT WAS AS FESTIVE AS POSSIBLE UNDER THE CIRCUMSTANCES.
AND EACH HOUSEHOLD WOULD RECEIVE ONE GIFT TAG.
THAT GIFT BAG WOULD INCLUDE A GIFT BOX.
I MEAN, A BOX WITH, UM, CATERED DESSERTS, AND WE WOULD BE SERVED TO INCLUDE SO THAT AS MANY PEOPLE AS POSSIBLE THAT ENJOY A GLUTEN-FREE OPTION, THEY NO SUGAR ADDED OPTION.
AND THEN PLENTY OF SUGARY, FATTY TASTY.
UH, WE WOULD ALSO INCLUDE IN THAT GIFT BAG, A CRAFT ACTIVITY KIT, AND THE ADDISON BRANDED ORNAMENT.
AND IF IT WAS Y'ALL'S PLEASURE AND LETTER FROM MARION COUNCIL AS WELL.
AND IN ADDITION TO THE GIFT BAGS, WE WOULD HAVE THE ABILITY TO FACILITATE UP TO 200 HOUSEHOLDS DOING A VIRTUAL MEET AND GREET WITH SANTA.
THIS WOULD BE FACILITATED VIA ZOOM SO THAT, UM, KIDS COULD STILL ASK STANDS UP FOR WHAT THEY WANTED.
THERE WOULD ACTUALLY BE A PHOTO THAT WOULD BE TAKEN DIGITALLY THAT WOULD INCORPORATE THE FAMILY AND SANTA.
IT WOULD CERTAINLY BE A MEMORABLE FAMILY, BUT NOT THE TRADITIONAL ONE.
[01:40:01]
HAVE APPROXIMATELY 200 FAMILIES THAT PARTICIPATE IN THE SANTA PHOTOS.SO THIS WOULD ALLOW US TO STILL ACCOMMODATE A SIMILAR NUMBER OF FAMILIES.
UM, THE TOTAL COST FOR THIS OPTION IS APPROXIMATELY 25,000.
WE CAN ACCOMMODATE UP TO 1000 HOUSEHOLDS.
SO THIS IS ACTUALLY MORE INDIVIDUALS BECAUSE IT'S 1000 COUNCILS VERSUS 1000 INDIVIDUALS LIKE OPTION A ON A BIT.
ANY OTHER QUESTIONS ON THIS ONE? ALL RIGHT.
SO OPTION C IS AS SOCIALLY DISTANCED AS POSSIBLE IN THE SENSE THAT THERE WAS NO GATHERING AT ALL IN THIS OPTION.
INSTEAD IT IS SIMPLY OFFERING AND HOLIDAY GIFTS TO THE RESIDENTS.
SO IN THIS OPTION, WE WOULD PRODUCE AN ADDISON BRANDED ORNAMENT AS A GIFT TO EACH ADDISON HOUSEHOLD AND RESIDENTS WOULD BE ENCOURAGED TO STOP BY THE ADDISON ATHLETIC CLUB.
THAT LOCATION IS BEING RECOMMENDED SIMPLY BECAUSE IT HAS EVENING AND WEEKEND HOURS.
SO IT'S MORE CONDUCIVE TO RESIDENTS AND TO STOP BY AND PICK UP A GIFT BAG WITH THEIR ORNAMENT AND A LETTER FROM THE MARIN COUNCIL, DEPENDING ON HOW MANY WE WANT IT TO PRODUCE, THAT WILL DETERMINE THE COST HERE, BUT WE COULD DO UP TO 6,000 ORNAMENTS OR 6,000 OF THESE GIFT BAGS FOR $20,000.
IF WE CHOSE TO DO FEWER THAN THE COST WOULD PUT THEM.
AND SO THOSE ARE THE OPTIONS BEING PRESENTED TODAY.
OF COURSE, WE'RE OPEN TO, IF YOU WERE LOOKING FOR A BLEND OF OPTIONS OR ANY OTHER IDEAS, I HAVE A QUESTION.
DO THE, A, B AND C, ARE THEY PRETTY MUCH TRAINABLE IN THE TIME THAT WE HAVE, OR IS ONE MORE TIME SENSITIVE THAN THE OTHER? WELL, CERTAINLY IF WE WANT TO DO THE CONCERT IN THE PARK, WE'LL HAVE TO JUMP ON IT MORE QUICKLY, BUT MY TEAM IS CAPABLE OF EXECUTING IT IMMEDIATE I'M, I'M DEFINITELY IN FAVOR OF OPTION A, UM, THE MAIN REASON I THINK THAT, UH, WE ARE, IF WE ARE SOCIALLY RESPONSIBLE AND WE KEEP THE PROTOCOLS IN PLACE, UM, THIS IS SOMETHING THAT I DON'T KNOW IF YOU'VE SEEN THE STATISTICS AND THE BODY OF RESEARCH THAT'S OUT ABOUT DEPRESSION AND ANXIETY AND SUICIDES ARRIVED, AND PEOPLE ARE JUST, UM, PANDEMIC FATIGUED.
AND IF WE CAN DO SOMETHING WHERE PEOPLE CAN PEOPLE WATCH AND SEE OTHER PEOPLE OR BE AROUND OTHER PEOPLE, UM, I THINK THAT, UM, I THINK THAT THE CONCERT SOUNDS LIKE SOMETHING THAT WOULD BE VERY THERAPEUTIC AND FESTIVE AND I'M, I'M ALL IN FAVOR OF OPTION A, UM, I DO TOO, YOU KNOW, UH, BUT, UH, I'VE QUESTIONED TAGLINE SAYS THAT EDISON CEREBRAL PALSY IS PRETTY BIG.
SO WE'RE GOING TO JUST USE A HALF OF THE, THE, THE STAGE AREA, RIGHT? SO ARE YOU GOING TO FENCE OFF CERTAIN AREA? SO MAKE SURE THE GUESTS, THE CITIZEN CAN COME IN AND OUT FROM THE SAME AREA OR SOMETHING, SO YOU HAVE BETTER CONTROL.
SO THE PLAN WAS SIMPLY TO USE THE ELLIPSE AREA.
WE WOULD NOT NEED TO FENCE IT.
HOWEVER, THIS BUDGET DOES ACCOMMODATE THAT COST.
UM, IF YOU, IF WE GO TO FENCING, WE WOULD DEFINITELY HAVE A SET QUANTITY THAT WE COULD ACCOMMODATE DUE TO THE SIZE OF THE PARK.
AND WITH CONCERTS, YOU DON'T NEED TO SEE THE STAGE TO ENJOY IT.
IF NOT FENCING WOULD ACTUALLY ALLOW US TO HAVE MORE PEOPLE PRESENT, EVEN IF, UM, THE PEOPLE WHO COME MAYBE SAY THEY DON'T RSVP, THEY JUST SHOW UP.
THEY COULD STILL ENJOY THE MUSIC AND THE CRAFT ACTIVITIES.
AND THE PHOTO WALKS, EVEN IF THEY DON'T GET THE CATERED BOXES.
SO IF THAT'S THE CASE, YOUR PROPERTY, IF LET'S SAY 850 PEOPLE PRE REGISTER ALREADY, BUT YOU EXPECT QUITE A BIT MORE WHERE SHOW UP ALL OF A SUDDEN.
SO IF YOU JUST READ PITT, PREPARE IT IN 50, IT WILL NOT BE ENOUGH BECAUSE THE PEOPLE LEAVING THE AREA, ESPECIALLY IN CIRCLE.
SO THEY WOULD JUST WALK BY IS THAT, OH, THIS FOOD IS A CONCERT.
DIDN'T PREREGISTER, THEY WILL ALL SOUTHERN SHOWED UP.
SO THAT'S THE REASON I WANT TO ASK YOU WHETHER YOU WANT TO FENCE OFF, NOT BECAUSE YOU WILL FACE OFF THE COST MORE, MUCH MORE, BUT THAT'S GOOD OR BAD IF YOU FENCE IT OFF.
AND
AND SO YOU HAVE TO PREPARE MORE BOXES OR YEAH.
OR WHAT WE DO IS WE SAY YOU CAN'T HAVE ANY FOOD, BUT YOU CAN PARTICIPATE.
ARE YOU, WERE YOU THINKING THAT, UM,
[01:45:01]
RESIDENTS WOULD GO INTO THE GO SOMEWHERE TO PICK UP THEIR BOX FOOD AND THERE WOULD BE A CHECK-IN PROCESS THAT MADISON RESIDENT GAVE THERE? CORRECT.SO RSVP IS WITH, WE HAVE A TICKETING COMPANY THAT WE WORK WITH WITH DIGITAL TICKETS.
WHEN YOU RSVP, YOU WOULD RSVP WITH YOUR TICKET WHEN YOU SHOW UP AND YOU CAN PRINT IT OR USE YOUR PHONE, WE SCAN IT, AND THEN YOU RECEIVED YOUR BOX TO ME.
AND SO YOU DIDN'T RSVP, YOU CAN STILL ENJOY THE OTHER ASPECTS OF THE EVENT, BUT WE WOULD KNOW HOW MANY MEALS FOOD.
I, I MEAN, I LIKE, UM, OPTION A WITHOUT, WITHOUT A FENCE AREA.
UM, BUT I, I WOULD SAY FROM SOME OF OUR PAST HISTORY THAT WE OUGHT TO HAVE A BACKUP PLAN, IF IT RAINS OR REALLY BAD WEATHER THAT, THAT PEOPLE CAN DRIVE THROUGH AND MAYBE PICK UP THEIR, THEIR GIFT AND THEIR MEAL, AND THEN WHEREVER THEY'RE GOING TO PRAY EVERY DAY, FIRST WEEKEND OF DECEMBER, THAT'S USUALLY A PRETTY GOOD WEATHER WEEKEND.
I, THE ONLY THING I WAS THINKING TOO, ON THE, UM, YOU KNOW, I'M, I'M CURIOUS TO KNOW IF BACK TO SAM'S A LETTER STATION, IF, UH, CAN WE INCORPORATE THE, THE VIRTUAL SANTA'S DIGITAL PHOTO INSTEAD OF THE SANTA LETTER STATION? OR IS THAT KIND OF CIRCUS TOO MUCH OVER BUDGET? I JUST, I HATE TO SEE THE KIDS DROP LETTERS IN WITH NO RESPONSE FROM SANDS.
IT WOULD BE A FORM OR SOMETHING THEY WOULD PUT THEIR ADDRESS IN CIRCLE LETTER ALERT.
THE, UM, WE REALLY HAVEN'T WORKED OUT THE DETAILS TO BE HONEST, WE WEREN'T LOOKING AT WHAT OTHER PEOPLE DO AND TAKE SOMEONE THAT WORKS WELL.
UM, HOWEVER, THE QUESTION AS TO THE DIGITAL SANTA EXPERIENCE, UM, THAT IS SOMETHING THAT WE COULD DO.
IT WOULDN'T INCREASE THE BUDGET DRASTICALLY.
IT WOULD CHANGE IT BY A FEW THOUSAND DOLLARS, UM, TO ADD IN THAT OPTION.
IT'S NOT SOMETHING THAT THEY WOULD BE ABLE TO DO ON SITE.
UM, THEY WOULD GET A CAR TO REGISTER FOR A TIME TO DO IT, AND THAT WOULD BE SOMETHING THAT THEY WOULD DO FROM HOME.
CAUSE I THINK THAT WOULD JUST BE A FUN TOKEN FOR 2020 FOR THE KIDS TO HAVE VIRTUAL SANTA PHOTO.
THE PHOTO WOULDN'T BE ON THAT DATE.
IF WE DID THE VIRTUAL SANTA PHOTO, THAT WOULD BE SOMETHING THEY WOULD DO AT A LATER DATE FROM HOME.
I'M IN THIS, I'M IN THE SAME PLACE YOU ARE.
I HAD RESERVATIONS WHEN WE FIRST THOUGHT ABOUT IT BECAUSE THE IDEA OF SPENDING ANOTHER DAY MASKED AND WALK AROUND, BUT I THINK PEOPLE ARE DESPERATE FOR SOMETHING.
YEAH, WE HAVEN'T DONE ANYTHING THIS YEAR, BASICALLY OTHER THAN THE COUNSELOR IN EDISON CIRCLE COUNSELING DOG.
I THINK YOU'RE GOING TO HAVE A LOT OF OVERFLOW.
WELL, AND WE'VE ALREADY MENTIONED ABOUT ADDISON CIRCLE PARK TO DETERMINE THE ELLIPSE AREA, HOW MANY IT CAN ACCOMMODATE ACCOMMODATE OVER A THOUSAND PEOPLE DISTANCE JUST WITHIN THE ELLIPSE, MUCH LESS WHEN YOU SPREAD TO THE OTHER SIDE OF THE PERGOLA AND THE SOUND CAN BE HEARD THROUGHOUT THE PARK.
AND SO AT THE END OF THE DAY, I MEAN, IF YOU'RE NOT AN ALLISON RESIDENT AND YOU'RE WELCOME TO ENJOY THE MUSIC SOCIALLY DISTANCED ISSUE, ARE YOU GOING TO COUNT THE NUMBER OF PEOPLE WHO CAN RSVP OR JUST UNLIMITED BASED ON THAT CUTOFF DATE? UH, WELL, TO KEEP WITHIN OUR BUDGET, WE WOULD HAVE TO CAP THE QUANTITY.
AND THAT WOULD BE A THOUSAND, WHICH AGAIN IS MORE THAN WE HAVE ACTUALLY SERVED IN THE PAST AT THE HOLIDAY OPEN HOUSE.
I THINK IF THERE'S MUSIC GOING THERE WITH ALL OF THOSE THAT LIVE IN THE CIRCLE, THERE WILL BE MORE, YEAH, I WOULD ADVOCATE I WOULD ADVOCATE NO CAP AND THE DATE, BUT THAT'S JUST FOR DISCUSSION AND SCHOOL.
SO I GUESS THE CHALLENGE IS JUST TO GET, IF WE WANT TO HAVE NOT A CAP, I WOULD SAY IT WOULD BE PROBLEMATIC TO JUST NOT HAVE ANYTHING.
I'M SUGGESTING A CUTOFF DATE AS OPPOSED TO A NUMBER WHERE THE CUTOFF DAY, YOU'LL PROBABLY STILL PICK UP MAYBE A HUNDRED BUCKS MORE OR SOMETHING, YOU KNOW? YEAH.
WE ALWAYS WORK WITH THE KMART TO PROVIDE A BRIDGE.
WHAT IS YOUR ISB PIECE? AND, UH, AND JUST IN THE EVENT OF WEATHER, WHICH HOPEFULLY WE DON'T HAVE TO DEAL WITH, BUT IF THE WEATHER IS NOT SUPPORTIVE, WE WOULD STILL BE ABLE TO FACILITATE A DRIVE THROUGH PICKUP UP THE ITEMS, INCLUDING
[01:50:01]
THE CRAFT ACTIVITY, THE ORNAMENTS AND THE BOX TO ME.SO, UM, THAT'S, THAT WOULD BE THE BACKUP OPTION WOULD JUST BE TO DRIVE FOR THE PICKUP IF WE WEREN'T ABLE TO PROCEED WITH THE EVENT.
ALL RIGHT, WE'LL GO WITH THIS ONE GROUP.
WHAT DID WE SAY ON THE NUMBER THAT IT WAS JUST HOWEVER MANY PEOPLE RSVP BY A DEADLINE.
AND SO THAT DEPENDING ON THE QUANTITY OF RSVP THAT COULD INCREASE THE EXPENSE, JUST DEPENDING ON HOW MANY, WHAT KIND OF RESPONSE WE GET.
AND JUST FOR REFERENCE IN 2019, WE HAD A LITTLE OVER A THOUSAND RSVPS IN A LATE 150 ACTUALLY SHOW, BUT IT'S POSSIBLY SOMEBODY DIDN'T GO SIDE OF ME IS ANOTHER POSSIBILITY.
SOME PEOPLE COMING FROM THE SIDE OF THE WALL, IN THE CONFERENCE CENTER.
SO THE, I SAW A LOT OF PEOPLE PROBABLY THERE.
SO, YOU KNOW, THAT'S THE REASON I THINK.
IS, IS THE IMPACT TO RUN THE SAME LENGTH OF TIME? BASICALLY A TYPICAL ONE, LIKE FOUR HOURS LONG.
THIS WOULD BE THREE HOURS LONG JUST TO PROVIDE THE MUSIC ENTERTAINMENT.
PEOPLE CAN'T COME EARLY AND THEY MIGHT COME.
YOU KNOW WHAT I MEAN? SO THE CONFERENCE IS GOING TO BE ONE IT'S GOING TO BE, PEOPLE COULD COME EARLIER OR AFTER THE FRAME SO THEY CAN STILL DO IT 10 TO ONE.
WELL, YOU HAVE TO HAVE A SCHEDULED TIME.
UM, THAT WOULD BE, IT TEND TO LEARN BECAUSE IT'S JUST WHEN IT STARTED AT 10 AND RUN UNTIL TWO, BUT I'LL SAY IT KEEPS STAYING THE ENTIRE TIME, BUT I WANT TO LOCK IT IN LUNCH.
SO YOU HAVE TO EAT A LITTLE BIT EARLY.
WE ALL GOOD WITH THE JET JASMINE? NO, THANK YOU.
[5. Present and Discuss an Update on the Town’s Citizen Engagement Platform, the Addison FixIT App.]
PRESENT, DISCUSS UPDATE ON THE POUNDS AND CITIZEN ENGAGEMENT ON THE PLATFORM.I'M THE EXECUTIVE DIRECTOR OF BUSINESS PERFORMANCE AND INNOVATION.
AND, UH, FOR THESE ITEMS, WE WOULD LIKE TO START THE PRESENTATION WITH THE POWERPOINT.
AND THEN WE DO A LIVE DEMONSTRATION OF THE APPLICATION ITSELF, OR THE PURPOSE OF THE LIVE DEMONSTRATION IS TO DISCUSS THE FUNCTIONALITY WITH THE SYSTEM AND ALSO SHOW YOU THE FEATURE THAT HAS BEEN BUILT AND OFFERED TO THE SYSTEM TO BOTH THE USER FOR SUBMIT REPORTS OR THE PROBLEM, AND WHAT IS OFFERED TO THE STAFF MANAGE.
I DON'T KNOW, GOING FORWARD ALSO DURING THE LIVE PRESENTATION, WE WOULD LIKE TO GO THROUGH THE FULL CYCLE OF SUBMITTING THE TICKET TO SHOW WHAT A PROCESS STEPS A USER HAS TO TAKE TO DECODE THE PROBLEM.
AND THEN WE COME BACK TO THE POWERPOINT PRESENTATION AND WE DISCUSSED THE, UH, LIMITED POSSIBILITY THAT WE HAVE TO ENHANCE AND CUSTOMIZE THE APPLICATION ON OUR OWN.
AND LASTLY, THE LAST PART WOULD BE THE, UH, MARKETING EFFORT THAT HAS BEEN ALREADY DONE PROMOTED.
THIS APPLICATION MADE IT, UH, THE APPLICATION INTENT, UH, IS TO PROVIDE, UH, ADDISON VISITING AND THE BUSINESS COMMUNITY, THE USER-FRIENDLY ALL IN ONE CITIZEN ENGAGEMENT SOLUTION THAT ENCOURAGES ENGAGEMENT AND USE THE TOWN TO BE, THERE'S A CONSOLIDATED VIEW OF THAT DATA TO USE FOR PRO-ABORTION MORE MEANINGFUL EXPERIENCE FOR RESIDENT AND PEOPLE GET STRONGER COMMUNITY, AND WE START DOING THAT.
EVALUATING DIFFERENT APPLICATIONS.
AND WE END UP WITH A ROCK SOLID, A VENDOR, A VENDOR BASE IN PUERTO RICO AND AUSTIN, TEXAS.
AND, UH, THEY, UH, OFFER, UH, THE WHOLE SUITE OF APPLICATION CORRUGATE ERP TOO.
AND THEY HAVE CUSTOMERS IN 30 DIFFERENT COUNTRIES, BUT JUST THE CD MAN ENGAGEMENT APPLICATION PORTION WITH THE MODULES THAT WE HAVE, WE CALL IT ADDISON, FIX IT UP.
[01:55:01]
THROUGH THE NATION AND, UH, ALMOST 20% OF THAT POPULATION, CUSTOMER POPULATION, NOBODY KNOW HOW TO SEND MONEY IF YOU NOTICE, I MEAN, 30, UH, TEXAS DOES.AND IF YOU NOTICE A FEW, UH, CD THAT NORTH CENTRAL TEXAS LIKE ADDISON, ALVIN FRISCO, ET CETERA, WE LAUNCHED THIS APPLICATION IN DECEMBER OF 22, 22, 2019, AND A CURRENT NUMBER OF SUBSCRIBER.
THESE ARE THE IPHONE APP AND OUR 77 ANDROID DOWNLOADS.
WE CHECKED OUR SAMSUNG AND SUCH AND WE 205 TOTAL.
DID THEY JUST REGISTER USER, UH, WHICH I GO TO JUST SEARCH WITH THIS APPLICATION OR THE, THE OTHER COMPONENT OF THE SYSTEM, WHICH IS THE WEB FRONT THAT PEOPLE GO ON THIS ONLINE ON OUR WEBSITE AND REGISTER, UH, FROM, UH, THIS IS DATA THAT WE PUT TOGETHER TO YOUR PRE, UH, PERSPECTIVE OF WHAT'S HAPPENING TO THE SYSTEM.
WE HAVE, UH, 619 TOTAL, UH, REQUEST 586 REQUESTS COMPLETED AS OF SEPTEMBER 30, THREE REQUIRES IS SPENDING.
AND IF YOU NOTICE THAT, UH, ALMOST 29% OF THE REQUESTS ARE PORK RELATED ISSUES, 21% ARE CODING FORCEMENT AND 10.3% ON THE STREET.
UH, THIS, UH, PORSCHE WAS NOT IN YOUR PRESENTATION THAT WAS SENT TO YOU ON FRIDAY.
THAT WAS BASED ON THE REQUEST OF THE COUNCIL MEMBER.
WE ALSO ADD THAT, THAT HE SHOWS THE NUMBER OF THE MONTHLY ACTIVE USER AND THE ACTIVE YOU WORK WITH USER DEFINED AS A USER THAT EACH BEING SOMEBODY THAT, AND USING THE APPLICATION IN THAT SPECIFIC MONTH AT THIS POINT, UH, CHAD HANCOCK, UH, WOULD CONNECT HIS CELL PHONE TO THE LAPTOP AND DO A DEMONSTRATION OF THE APPLICATION.
GOOD EVENING, MAYOR AND COUNCIL, CHAD HANCOCK NETWORK SPECIALISTS.
I MEAN, MARY AND I BROUGHT YOU, RIGHT.
WE'RE GOING TO START WITH THE DEMONSTRATION.
WE HAVE THE HOME SCREEN HERE, UM, ACROSS THE BOTTOM, WE HAVE THE THREE ICONS THAT WE HAVE NOW, WHICH IS OUR MAJOR SOCIAL MEDIA PLATFORMS, TWITTER, FACEBOOK, AND THEN ALSO OUR COUNTER TO THAT AS FAR OUR WEBSITE, UM, ACROSS THE BOTTOM, WE HAVE THE HOME BUTTON REQUEST MESSAGES ACCOUNT AND MORE I'LL COME BACK TO REQUEST.
UM, SO IF WE GO TO MESSAGES AFTER YOU SUBMIT A REQUEST, THIS WILL SHOW ALL OF YOUR REQUESTS, COMMENTS THAT COME IN BETWEEN YOU AND THE CITY, UM, WHERE YOUR, ALL YOUR SERVICE REQUEST, ANY MESSAGES YOU CREATE, WE GO TO THE ACCOUNT.
THIS IS WHERE IF YOU ARE A SUBSCRIBER, UM, AND YOU WANT TO COMMUNICATE WITH THE TOWN AND NOT AN OMELET ON A SLATE, YOU WOULD CREATE AN ACCOUNT.
UM, ALSO IN HERE YOU CAN REPORT A BUG IF THERE IS AN ISSUE WITH THE APP AND THAT'S GOT A STRIKE TO ROCK SOLID.
UH, ONE OF THEM OF COURSE, WAS THAT, UH, CAN THEY SHARE THE BOBBY'S IMPORTANT BY THE USER, TO THE VENDOR, CHAD CONTACT THEM AND THEY ARE WILLING TO DO THAT, ARE GOING TO START FINDING OUT WHAT HAS BEEN REPORTED FROM THE USER.
THEN WE COULD FOLLOW UP THAT WE DEPEND ON US.
UM, AND THEN ALSO ON THE BOTTOM, WE HAVE THE MORE BUTTON WHICH GIVES US MORE LINKS TO SERVICES.
UM, WE HAVE MY REQUESTS, SO I WOULD SEE ALL MY REQUESTS AS A SUBSCRIBER.
THAT AWESOME BED WE HAVE, SORRY, I'M SORRY.
BY THE WAY, ALL OF THOSE WIFI, THEY ARE TESTING.
THERE'S NO ISSUE WITH, UH, NEARBY REQUEST.
THIS SHOWS ON NEARBY REQUESTS.
UM, SINCE ADDISON IS SO SMALL, THIS IS GOING TO SHOW NEARLY EVERY REQUEST ON THE CITY CHECK IS TALK ABOUT CONFIDENTIAL REQUESTS.
IT WOULDN'T SHOW CONFIDENTIAL NOW.
[02:00:01]
THROUGH THE REQUEST PORTION, BUT YES, IF YOU SUBMIT NOW, YOU'RE FINE.UH, ONCE YOU SUBMIT A REQUEST, YOU HAVE THE OPTION TO CREATE A PRODUCT REQUEST AND ALL THE YOU AND THE CITY CAN SEE IT.
UH, WE ALSO HAVE THE SOCIAL MEDIA ICONS, UM, ALIGNSTAR PLACE THE CLICKER, INSTAGRAM, LINKEDIN, TWITTER, THE TOWN OF MADISON WEBSITE CALENDAR.
BUT THAT NEED IS, UH, THE TOURISM PAGE AND THEN APP INFORMATION, WHICH KIND OF GIVES A BRIEF DESCRIPTION OF THIS OUT.
SO WE'RE GOING TO DO WHAT YOU WANT, FIND THE PARKS OR FLAVOR TESTING BED.
WE'RE HERE TO ADD SOME SORT OF PARK LOCATION.
SO HERE, SINCE WE'VE BEEN TESTING IN THIS AREA AND THIS, UH, RESIDENTIAL STATUS, AS WELL AS THEY HAVE, THEY'RE TRYING TO SUBMIT A REQUEST, UM, FOR THIS REQUEST HOP AND IT'S IN THIS AREA, SOMEONE MAY HAVE ALREADY SUBMITTED IT SO THEY CAN LOOK AT THIS AND SAY, OKAY, SOMEONE'S ALREADY SUBMITTED THEIR REQUEST.
AND THEN TELL US MORE DETAILS.
YOU CAN PUT A DESCRIPTION IN HERE, WHATEVER YOU LIKE.
UH, YOU SUBMIT A PHOTO AS WELL.
DO YOU WANT US TO NET A PHOTO OF THE POLE THAT THE LAPA IS NOT WORKING ON IT OR SOMETHING TO THAT EFFECT? AND THEN HERE YOU GO, THE, KEEP THIS CONFIDENTIAL, CONFIDENTIAL OPTION WHERE THIS IS CHECKED ON YOU AND THE TOWN AND SAY, THIS REQUEST, NO ONE ELSE CAN SEE IT ON.
SO IN THE APP, SINCE I AM REGISTERED, I'LL GET THIS POP UP.
UM, FROM HERE, I CAN GO TO MY REQUEST AGAIN TO SAY ALL OF THE REQUESTS THAT I'VE SUBMITTED CAN CLOSE THIS.
AND THEN AS THE SEMESTER, HANG ON A SECOND, I'LL GET AN EMAIL THAT COMES IN AND THERE WE GO.
SO THIS IS, UH, THIS IS ALSO MAYBE I'LL ASSIGN THIS REQUEST.
SO THIS WOULD BE WHAT STAFF WOULD OR SAY, BUT AS A COMMENT.
SO THIS IS WHAT I DID PREVIOUSLY.
THE NEXT ONE HASN'T COME IN YET, BUT THIS IS WHAT THE REQUESTS ARE SAVED.
AS SOON AS THEY SUBMIT THEIR REQUEST, THEY WOULD ALSO GET AN EMAIL WITH THE DETAILS.
UH, ANY QUESTIONS GOT, I'VE GOT A QUESTION WHEN YOU DID YOUR SERVICE GROUP WAS, AND I RAN INTO THIS YESTERDAY.
UM, YOU DID YOUR SERVICE REQUEST, YOU HAD THREE OPTIONS OR THREE OTHER SERVICE REQUESTS NEARBY, NEARBY.
AND THE PROBLEM THAT I RAN INTO IS, IS IT, IS IT SAID THE ADDRESS.
UM, AND I DON'T THINK THERE WERE PICTURES ON THE OTHER SERVICE REQUEST.
SO IT WAS UNCLEAR TO ME IF, IF I WAS REPORTING THE SAME THING THAT THE OTHER TWO SERVICE OR EQUIPMENT SERVICE REQUESTS HAD BEEN MADE.
AND SO I TRIED TO CLICK ON THE OTHER SERVICE REQUEST TO SEE ANY DETAILS AND I COULD NOT.
AND SO THAT IS, IS THAT SOMETHING, UM, THAT THE USERS CAN DO SO THAT HOPEFULLY WE MAYBE DON'T DUPLICATE TATTOO SCHOOL BACK,
I CAN DEFINITELY GET BACK TO YOU ON THAT BOND OUT.
I DON'T KNOW IF YOU, IF THAT'S A FEATURE WE COULD HAVE OR NOT, BUT IF IT IS, IT MAKES SENSE.
I THINK IT WOULD REALLY ELIMINATE A LOT.
YOU CAN LOOK AT SERVICE REQUEST.
SO JARED, I, UM, I'M, I'M A FAIRLY FREQUENT USER TELEPHONE.
[02:05:05]
PROBABLY IN EVERY SINGLE MONTH, BUT, UM, SO ONE OF THE THINGS THAT, UH, THAT I'VE EXPERIENCED IS, UM, YOU GET THE AUTOMATED RESPONSE.AND THEN, UM, I MAY OR MAY NOT GET A COMMENT FROM STAFF SAYING, WE'RE GOING TO DO WHATEVER, OR I'VE GOT THE ELECTRICIAN GOING FIX A LIGHT OR SOMETHING ALONG THOSE LINES, WHATEVER IT IS CORRECT.
AND THEN IT GOES FROM IN PROCESS TO CLOSED.
AND SO I'VE SEEN THAT, AND THEY'RE NOT ALSO SEEING THE SITUATION SO WHERE IT HAS, IT SHOWS FOUR COMMENTS, BUT I CAN ONLY SEE THREE OF THEM.
SO WHAT IS GOING ON WITH THAT? BECAUSE I THINK YOU NEED TO GO AHEAD AND ANSWER.
UH, WE DID SUBMIT THAT AS A BUG AND THEY'RE WORKING ON THAT.
THEY RECOGNIZE IT AND WE'RE ABLE TO DUPLICATE THAT ISSUE.
SO THAT WHAT HAPPENS THERE IS WHEN STAFF, RE-ASK THE COMMENT BACK TO YOU, WHAT, WHAT HAS BEEN DONE OR WHATEVER, AND THEN THEY CLOSE IT AT THE SAME TIME.
IT'S SUBMITTING THAT LAST COMMENT, WHICH IS THE CLOSED COMMENT TO YOU.
SO THAT'S WHY YOU DIDN'T SAY THAT LAST ONE, BUT THE DEVELOPERS HAVE NOT NOTICED THAT AS WELL, AND THEY'RE WORKING ON IT.
AND AFTER WE REPORTED THAT THEY ARE FIXING IT AND THEY PROMISE US TO RELEASE THAT BY THE END OF THIS MONTH.
HOW ABOUT WHEN WE GO TO THE BACK END OF THE APPLICATION, WE SEE THAT THERE IS FOUR, UH, REMARKS FOR YOU.
WHAT YOU SEE JUST THREE MISSING THE LAST ONE, BUT THAT'S A BUG IN THE SYSTEM.
IT'S NOT JUST YOU IT'S EVERYBODY.
I CAN SEE, YOU KNOW, I THINK IT'S THE, THE AMOUNT OF SATISFACTION, UM, THAT I RECEIVED FROM, UH, KNOWING THAT I CAN, I CAN THINK OF ONE, WELL, THE LIGHTS OF THE LIGHT ENERGY, THEY'RE THERE, PARKS, PARKS HAVING A HARD TIME, GETTING THE REPLACEMENT BULBS.
WE CAN'T GET THE PARTS AND IT COULD BE THAT FOR DARN NEAR.
UM, I'M VERY SATISFIED WITH THAT.
I'M NOT GOING TO PESTER HIM ANYMORE ABOUT IT.
I'M NOT GOING TO THINK THAT I WASN'T LISTENED TO NONE OF THAT.
AND SO THAT FUNCTIONALITY, I THINK, IS THE KEY FUNCTIONALITY OF A PATTERN.
UH, THE CITIZEN UNDERSTAND THAT STAFF HAS HEARD THEM AND BEYOND THAT AUTOMATED RESPONSE, AND THAT ACTION IS BEING TAKEN OR ACTION CAN'T RETAKE IT OR WHATEVER IT IS, WHATEVER STAFF WAS GOING TO DO, WHETHER YOU KNOW, THAT, THAT, THAT, THAT, THAT, THAT MESSAGE IS CLEARLY CONVEYED TO THE USER.
RATHER THAN THAT, IT'S JUST CLOSED.
WE, THAT WE CANNOT DO BECAUSE THEN IT WAS JUST CLOSED AND PEOPLE ARE GONNA THINK THEY DIDN'T EVEN PAY ANY ATTENTION TO IT.
IT WHAT HAPPENED? WHAT HAPPENED? WELL, THEN WE HEARD YOU AND WE ALREADY HAD AN INTERNAL CONVERSATION WITH THE CITY MANAGER'S OFFICE AND ALL THE DEPARTMENT, AND THEY'RE GOING TO DO A BETTER JOB TO KEEP YOU UPDATED ON THEIR PROGRESS.
I UNDERSTAND THAT IT'S PRETTY DIFFICULT AND IT'S, IT'S KIND OF ANNOYING SOMETIMES THAT YOU DON'T KNOW WHAT'S HAPPENING BECAUSE THEY CLOSE IT.
BUT I THINK THAT'S, YOU SEE A BETTER CONVERSATION WOULD HAPPEN IN THAT I UNDERSTAND.
AND THAT IS EXACTLY WHAT I DO IN MY PROFESSIONAL LIFE WHEN I'M DEALING WITH A CUSTOMER AND IT'S IS I MANAGE YOUR EXPECTATIONS.
AND, YOU KNOW, IF, IF, IF, IF, IF THEIR EXPECTATIONS ARE MANAGED AND I CAN'T GET TO TWO WEEKS, THEN I'VE GOT TWO WEEKS.
SO WE, YOU KNOW, THAT THAT'S NOTHING MORE THAN I PERSONALLY DO IN MY PROFESSIONAL LIFE.
AND, AND, AND THIS ORGANIZATION IS A CUSTOMER SERVICE ORGANIZATION.
SO WE HAVE TO DO NOTHING MORE THAN THAT AND PROVIDE THAT CUSTOMER SERVICE.
AND SO, UM, I THINK THAT'S A CRITICAL THING THERE.
THE OTHER PIECE IS, UM, HOW, HOW DO YOU FEEL, HOW DOES STAFF FEEL ABOUT, UM, THE ENGAGEMENT FROM THE COMMUNITY? DO WE THINK THAT THERE'S ENOUGH PEOPLE UTILIZING THIS? I GUESS I WAS A LITTLE BIT DISCONNECTED WITH THE 309 IOWA, IOWA, SOME 77, UH, ANDROID, BECAUSE THEY ONLY HAVE FOR THOSE PEOPLE WHO'VE REGISTERED.
SO I'M NOT SURE WHAT, YOU KNOW, WHAT, WHAT DOES THAT MEAN? THAT THEY'VE DOWNLOADED IT, THEY HAVEN'T REGISTERED, OR JUST USING THAT BECAUSE THERE ARE TRANSIENT THAT THEY ARE GOING TO ADD IS AN OTHER OFFICE IN ADDISON, BUT
[02:10:01]
THEY DON'T WANT TO REGISTER AND USE IT ANONYMOUS, I GUESS THAT COULD BE THE OPTIONAND THAT'S COULD WE GET YOU DOWN? THAT'S OKAY.
AND I ACTUALLY RECEIVED PHONE CALL TODAY, UM, COINCIDENTALLY THAT, UH, ANOTHER USER MENTIONED ME THAT HE HAD TURNED IN A, UM, UH, AN ISSUE WITH THE TRASH RECEPTACLES TO JUMPING IN.
AND THEN COMMUNICATION CAME BACK FROM STAFF SAYING, UH, ARE YOU TURNING THIS IN AS A TRASH ISSUE OR A CODE ENFORCEMENT ISSUE? AND HE WAS UNABLE TO FIGURE OUT HOW TO RESPOND TO THAT QUESTION.
SO, YOU KNOW, SO IT'S LIKE, ARE YOU SURE? YOU KNOW, WE'RE NOT SURE REALLY HAVING, THERE'S SOME KIND OF QUESTION ABOUT THIS.
AND, UM, THERE WAS NO, NO MECHANISM AND HE, THAT'S WHY HE CALLED ME.
CAUSE HE KNEW I USE IT ALL THE TIME.
AND I SAID, WELL, YOU KNOW, I LOOKED ON THE APP AND TRYING TO FIGURE IT OUT TOO.
DOES THAT MAKE SENSE TO YOU? YES.
THAT'S PART OF THE POST IS THAT PART OF THE SAME THING? NOW WE, WE TURN OFF AN OPTION TO WHERE ANYONE IN THE PUBLIC COULDN'T COMMENT ON OTHER PEOPLE'S OR OTHER PEOPLE'S REQUESTS.
AND I THINK PART OF WHAT THAT DID IS ALSO FLAG THAT REQUEST HER TO COMMENT AS WELL.
SO WE'LL BRING THAT UP WITH ROCK SOLID AND GET THAT GROUP OFF BECAUSE THE WAY THEY EXPLAINED IT TO US, IF WE TURNED OFF THAT PUBLIC COMMENT, IT WAS ONLY SUPPOSED TO NOT ALLOW ANYONE ELSE BESIDES THEIR REQUEST OR TO COMMENT ON, I SUPPORT THE NOTION OF CUTTING UP OF THE COMMON GOOD.
THAT'S WHY THAT DOESN'T NEED TO HAPPEN.
WHAT NEEDS TO HAPPEN, JUST TO BE ABLE TO HAVE DIALOGUE.
WELL, WE HAD A LOT THAT, UM, I WANT TO FOLLOW UP WITH, WITH ONE OF THE THINGS PAUL WAS SAYING ABOUT, UM, THE, MAYBE THE, MAYBE CLOSING THE SERVICE REQUESTS WITHOUT COMMENT.
UM, WE'VE, YOU'RE LUCKY, YOU'RE FORTUNATE.
WE'VE GOT TWO OF OUR TOP FIVE USERS HERE TONIGHT AND I'M IN THE TOP THREE, TOP THREE.
UM, AND SO, YOU KNOW, TO SUMMARIZE WHAT I SEE WHEN I RE, WHEN I DO A SERVICE REQUESTS RELATED TO PARKS, I SEE A LOT OF COMMUNICATIONS, A LOT OF FEEDBACK, UM, EXACTLY WHAT YOU'RE SAYING, AFFORDED THE SAME THING YOU DID WITH ENERGY.
AND I RECEIVED THAT, THAT FOLLOW-UP AND I, AND I KNOW, OKAY, WE'RE ORDERING OR WE'RE IN THE LIGHT FIXTURE, AND I ALL SET OFF THE, THE, THE LIST, BUT, BUT THEN ON MAYBE SOMETHING RELATED TO ANOTHER DEPARTMENT STREET, SOMETHING LIKE THAT, THE THING, THE THINGS CLOSED.
AND, UM, LITERALLY THE WAY I FIND OUT IS I'VE GOT TO GO OVER THERE AND GO BACK TO THE, WHERE I'VE SUBMITTED THE SERVICE REQUEST TO SEE IF SOMETHING HAS BEEN DONE OR NOT.
LUCKILY IT HAD BEEN REPAIRED, IT HAD BEEN FIXED.
SO THAT WAS GOOD NEWS, BUT WE LOVE THAT.
I THINK THAT COMMUNICATION PIECE FROM ALL THE DEPARTMENTS, UM, WOULD, WOULD HELP A LOT OF THE USERS.
UM, SOME OF THAT, LIKE WE MENTIONED EARLIER, RIGHT, IS THE FACT THAT IT'S, THERE'S A COMMENT THERE.
BOTTOM LINE IS THE USER, BUT THE POINT IS ALSO THAT YOU'RE NOT BEING IGNORED.
YOU JUST CAN'T SEE IT FOR WHATEVER REASON.
AND YOU WERE TRYING TO FIX THAT PIECE OF FUNCTIONALITY.
IF YOU'RE A USER, YOU DON'T SIT ON CITY COUNCIL, YOU MIGHT NOT REALIZE YOU'RE SAYING, OH, I GOT THAT.
ALL I'M SAYING IS WHEN YOU SAY WE'RE NOT RESPONDING, THAT'S A DIFFERENT STAN.
AND EVERYBODY'S DEFENSE, UH, THEY'RE REALLY DOING A GREAT JOB TO TAKE CARE OF THE PROBLEM.
AND MAYBE THAT'S PART OF THE ISSUE THAT ARE SO QUICK TO RESOLVE IT AND CLOSE IT WITHOUT EXPLANATION.
AND AS, AS I SAID, WE HAD INTERNAL CONVERSATION WITH JOHN ASHLEY AS A PEER.
SO NOW THE REST OF THE ORGANIZATION OR THE DEPARTMENT HEAD, THEY ARE COMMITTED TO COMMUNICATE MORE IN THOSE SITUATION.
AND I JUST Y'ALL KNOW, I LOVE THIS PRODUCT.
I THINK THIS IS THE FUTURE WE DO TOO.
[02:15:01]
WE HAD 32 MONTHLY ACTIVE USERS.AND SO WE'RE, I HOPE THAT SEPTEMBER NEXT YEAR WE'VE GOT, I MEAN, I, I EXPECT THAT WE'RE GOING TO HAVE AT LEAST 150 MONTHLY ACTIVE USERS, NOT JUST SEPTEMBER, EVERY, EVERY MONTH AROUND THAT TIME AND THEN KEEP GROWING.
SO, UM, AND I THINK THE SERVICE REQUESTS RELATED TO THOSE USERS ARE GONNA, UH, WE'RE GOING TO SEE A BIG RISE IN A GOOD AND A GOOD WAY.
UM, SO THAT, THAT'S WHY I'M USING THEM ENGAGING IN THIS THING AND I'M LOOKING INTO IT.
AND, UM, UM, I'VE HEARD A LOT, UH, I NEED TO THANK SOME OF THOSE, SOME OF THE RESIDENTS THAT ARE USING IT, UM, THAT ARE REACHING OUT.
I KNOW SOME OF THEM ARE REACHING OUT TO PAUL.
SOME OF THEM ARE REACHING OUT TO ME AND THEY'RE SHARING, THEY'RE SHARING THEIR THOUGHTS, UM, GOOD, BAD AND UGLY, WHICH IS, WHICH IS GREAT.
UM, SO I, I JUST THINK THIS IS EXTREMELY POWERFUL AND, AND ANYTHING, ANY LITTLE ADD, UM, UPGRADE THAT WE CAN MAKE TO THIS, UM, IS ONLY GONNA HELP US.
UM, WE, WE'VE GOT, UM, YOU KNOW, WE'VE GOT A HUGE AMOUNT OF PEOPLE THAT ARE GOING TO EXPERIENCE THIS APP FOR THE FIRST TIME HERE IN THE FOLLOWING MONTHS TO COME.
AND I JUST HOPE I WANT THAT EXPERIENCE, UM, TO BE GREAT BECAUSE I WANT TO BE USED IT AGAIN.
I DON'T WANT THEM TO BE FRUSTRATED, UPSET AND NOT USE IT ANYMORE.
UM, I WANT HIM TO USE IT NOW THE FIRST TIME IT'S, YOU KNOW, IT'S LIKE ANYTHING IT JUST TAKES, BUT, BUT AFTER YOU DO IT TWO OR THREE TIMES, YOU REALIZE, HEY, THIS IS PRETTY SIMPLE, BUT, UM, YOU KNOW, I'M PRETTY TECHIE, NOT EVERYBODY IS SO, SO I JUST WANT THAT EXPERIENCE TO BE GREAT AND ANY, UM, ANY WAY THAT WE CAN MAKE IT EASIER FOR USERS TO SHARE THEIR, WHATEVER THEIR IDEAS ARE, WHETHER THEY IT'S A BUG ITEM OR A FUNCTIONALITY REQUEST, OR I DON'T KNOW WHAT ANY, ANY WAY THAT WE CAN MAKE IT EASIER FOR THEM TO COMMUNICATE THAT TO US AND US TO RECEIVE THAT INFORMATION AND LOOK AT IT AND CONSIDER IT LIKE RIGHT NOW.
I'M JUST THINKING, NOT, NOT ME, NOT YOU CHAD, BUT, BUT AN AVERAGE USER, IF, IF THEY WANT TO REPORT A BUG, UM, OR MAKE A SUGGESTION, HOW DO THEY DO THAT? THAT'S NOT A SUBSCRIBER OR LET'S JUST SAY A REGISTERED, REGISTERED USER.
BUT THEY HAVE TO DRILL INTO THE ACCOUNT.
WELL, WHEN YOU SAY DRILL INTO THE ACCOUNT, IT'S, IT'S, THERE'S A LIMITED NUMBER OF CLIPS.
I'M JUST SAYING, I DON'T THINK IT'S USER, I DON'T THINK IT'S INTUITIVE FOR FOLKS TO LOOK UNDER MY, YOU KNOW, THE ACCOUNT BY ACCOUNT TO REPORT A BUG OR JUST ME, BUT ANYTHING WE CAN DO TO MAYBE MAKE ANOTHER AVENUE FOR THAT UNDER MORE POSSIBLY OR SOMEWHERE ELSE.
I JUST THINK THAT WOULD BE HELPFUL FOR US COUNCIL MEMBER WITH THE SECOND OR THIRD COMPONENT OF THIS PRESENTATION IS THE CUSTOMIZATION.
I THINK WE WOULD BE ABLE TO ADD THAT LINK UNDER THE MORE AREA THAT YOU CAN JUST IMPORT IT FROM THAT SCREEN, AS OPPOSED TO GO TO THE ACCOUNTANT, YOU MIGHT BE ABLE TO DO THAT DUE TO MY EXPERIENCE USING APPS, UH, THE STANDARD PLACE THAT I'VE TYPICALLY FOUND, SOMETHING LIKE REPORT OF ALL OF OUR SUPPORT IS IN THIS EXACT SAME TYPE OF, UH, ORAL.
AND SO THAT'S WHERE, WHEN I, WHEN I GET A NEW APP, I TYPICALLY GO IN THERE AND KIND OF CLICK AROUND AND ORIENT MYSELF.
I JUST DON'T SEE HOW ANY OF THIS IS DIFFICULT.
IT SEEMS IT'S, BUT, UM, RESPECT YOUR, I MEAN, THEY'RE GOOD IF IT'S EASY, UM, AND WE ONLY HAVE 32 MONTHLY ACTIVE USERS, WE'VE GOT SOME KIND OF ISSUE WE NEED TO OVERCOME.
UM, IF, IF, UH, THEY HAVE A VERY WELL KEPT CITY FOR ONE THING.
AND SO IF, IF YOU GUYS ARE RECORDING THINGS THAT OTHER PEOPLE ARE SAYING AND THEY'RE GETTING FIXED, THEN WHY WOULD ANYBODY ELSE NEED TO REPORT IT? I MEAN, I, I, I THINK IT'S A USEFUL TOOL, BUT I DON'T KNOW THAT IF WE'RE COMPETING WITH ALL THE OTHER APPS ON MY PHONE FOR ATTENTION, I DON'T KNOW HOW WE'RE GOING TO GET AND THE TOP OF THE LINE WITH RESIDENTS, UNLESS THERE'S A SPECIFIC REASON THAT THEY NEED TO REPORT SOMETHING.
[02:20:01]
AND I THINK A LOT OF PEOPLE JUST DON'T SEE THINGS TO REPORT, OR IT DOESN'T RISE TO THE LEVEL OF REPORTING IT.DO WE HAVE ANY IDEA HOW MANY, UM, ROUGHLY ANY IDEA HOW MANY CALLS AND EMAILS AND SO FORTH AT WORK THAT WE'RE GETTING NOW FOR SERVICE GROUP WAS NO, I THINK WE'VE GOT A PRETTY SIZABLE NUMBER OF SERVICE REQUESTS AND WHAT I THINK WHAT I'M HOPING FOR.
AND I THINK WHAT STAFF IS HOPING FOR IS TO FUNNEL MORE OF THOSE SERVICE REQUESTS THROUGH THIS APP, WHICH IS GOING TO BE INTEGRATED INTO OUR, UM, MANAGEMENT, UH, SOFTWARE.
IS THAT RIGHT IN THE FUTURE, POSSIBLY, YOU KNOW, WE'RE, WE'RE WORKING ON INTEGRATING OUR, OUR MAINTENANCE MANAGEMENT SYSTEM AND THE DATABASE FOR THIS, BUT FOR US, I MEAN, WHILE IF PEOPLE USE THE APP, THAT'S GREAT.
BUT AS PEOPLE CALL AND PREFER TO CALL AND MAKE A REQUEST, A SERVICE REQUEST, YES, WE ARE.
WE'RE AGNOSTIC ABOUT THE DELIVERY METHOD.
WE'RE GOING TO TAKE CARE OF IT, WHETHER IT'S A PHONE CALL OR WHETHER IT'S AN APP IT'S SUBMITTED VIA THE APP.
SO I MEAN, IT, WE DON'T HAVE NECESSARILY A PREFERENCE ONE WAY OR THE OTHER, WE JUST CARE THAT WE KNOW ABOUT IT.
YOU KNOW, ONE OF THE THINGS THAT THAT LAYER JUST MENTIONED WAS THERE, WE HAVE A LOT OF, UM, APARTMENT COMMUNITIES AND, AND ALLISON AND ALLISON CIRCLE AND ALMOST ALL OF THEM HAVE A RESIDENT PORTAL.
AND THE RESIDENT PORTAL IS USED TO REPORT THINGS AND EVEN INSTANTANEOUSLY GET SOMETHING BACK THAT SAYS, YOU KNOW, WE GOT YOUR MESSAGE WRONG ON THE WAY TO FIX IT.
AND THEN 10 MINUTES LATER, YOU GET A MESSAGE THAT'S FIXED.
I MEAN, IT'S PRETTY, FAIRLY COMMON COMMON THING.
SO WE'VE BEEN DOING THAT, YOU KNOW, WELL, I LIVE IN A LEGO, THEY HAVE APPS, THEY ALWAYS GO TO THE APPS.
YOU KNOW, WE JUST, WE A WHOLE LIFE COME TO RESPOND TO YOU, YOU KNOW, THE SCHEDULE WAS DONE AS WELL.
SO WE ALL TO BE ABLE TO DO THAT.
I THINK WE ARE, THE QUESTION IS HOW MANY PEOPLE, OR IS IT HOW MANY PEOPLE SHOULD BE USING THE APP? AND THE ANSWER TO THAT IS HOWEVER MANY TWOS TO, UM, YOU KNOW, I I'LL TELL YOU, UH, WE, WE DO A REALLY GOOD JOB OF, UM, UH, TELLING PEOPLE ABOUT THE BUDGET PUBLIC HEARINGS, BUT REGARDLESS OF HOW MANY TIMES WE TELL PEOPLE OR HOW OFTEN WE COMMUNICATE IT, PEOPLE CHOOSE WHETHER OR NOT THEY'RE GOING TO COME TO THE BUDGET PUBLIC.
UM, NO, THE ONLY ONLY THOUGHT I HAD IS, IS I'M SURE SOMEONE LIKE IDEAS WITH YOU.
I'VE GOT SOME NEW ONES, BLAKE FROM OTHER RESIDENTS.
I LOVE HIM SURELY WITH YOU AFTER READING.
UM, I'M SURE THAT YOU AND PAUL A TOP FIVE, TOP FIVE TOO, SO YOU'LL KNOW, DO EXPRESS THOSE THOSE PROBLEMS. SO
NO, THAT WE USE IT, THAT IT'S SUCCESSFUL THOUGH, THAT IT'S A WORK IN PROGRESS AND IT'S A JOURNEY.
AND THAT WE'RE INTERESTED IN HEARING FROM PEOPLE WE'RE INTERESTED IN DELIVERING GOOD PUBLIC SERVICE, COMMUNITY SERVICE SERVICE TO THE RESIDENTS BEING RESPONSIVE, ALL OF THE SAME THINGS THAT IT'S.
SO I WANTED TO HAVE THAT IN A REAL PUBLIC FORUM AND KIND OF WHERE WE ARE WITH THIS, YOU KNOW, WE'VE BEEN, THIS IS THE SECOND GENERATION OF THIS STUFF OR THIS APPLICATION, AND WE'RE DOING BETTER WITH IT.
SO, UM, FOR ALL OF THOSE REASONS, I WANTED TO DO THAT.
AND, AND, AND, AND, AND REMIND STAFF THAT, UM, UTILIZATION OF TECHNOLOGY IS, IS A PILLAR OF THIS, OF THIS COUNCIL.
THEREFORE IT IS, UM, ONE OF THE, UH, DRIVING, UH, UH, PRIORITIES OF STAFF, BECAUSE THAT, THAT HAS BEEN THE ROLE OF THIS COUNCIL AND THIS WAS PART OF IT.
AND SO, YOU KNOW, THAT'S THE WAY I VIEW IT.
AND, AND I WANT HIM TO, YOU KNOW, KIND OF REVISIT THAT A LITTLE BIT AS WELL.
AND, AND SO THAT IT WAS NO MISUNDERSTANDING OR NO, UM, WELL, YOU KNOW, THIS IS KIND OF A BACK BURNER THING.
WHAT'S NOT, SO I'M PLEASED WITH DIFFERENT MINDS PARTICIPATION,
[02:25:01]
THE QUESTIONS AND, UH, AND, AND FEEDBACK AND THE EFFORTS TO, TO PERFECT IT.AND, YOU KNOW, AND THANK YOU FOR GIVING ME SOME UPDATE ON ALL THAT APPRECIATE EVERYBODY'S FEEDBACK.
AND WATER, YOU KNOW, SO ONLY THING IS YOU USE IT OFTEN, SO YOU'LL KNOW THE BINS YET, AND THEN WHERE YOU CAN IMPROVE IT AFTER THAT.
SO I THINK THAT GENIUS AND CHIN, SO SOME MORE WE CAN DO THAT, HONESTLY, YOU KNOW, THE TECHNOLOGY CONTROLS EVERY DAY.
SO NOW BEFORE WE HAVE SSK, YOU'RE BOTHERING IT.
NO, YOUR DOG, YOU'RE JUST A JOSIE IPHONE.
THE BUTTERFLY EMS APPLICATION APPS, JUST SWIPE.
SO SOON ALSO, YOU KNOW WHAT? THEY HAVE A RECORD, WHAT TIME WHO USE IT PHONE, PUT YOUR PHONE, THEY HAVE ALL THE RECORDS.
SO THAT'S REALLY, THE TECHNOLOGY IS SO UPDATED, YOU KNOW, SO I'M GOING TO REALLY ENJOY THE TECHNOLOGY.
SO YEAH, IF A NORMAL QUESTION WE'RE NOT DONE WITH THE PRESENTATION.
BEFORE I GO TO THIS BRIDGE, I WANT TO MAKE SURE THAT WE RECOGNIZE YOUR SUPPORT.
WE ARE GRATEFUL FOR COUNCIL SUPPORT.
YOU WILL ALWAYS BE THERE TO SUPPORT US AND GIVE US THE OPPORTUNITY TO BE SUCCESSFUL.
I RECOGNIZE THAT THIS IS MY PERSONAL FEED.
I WANT TO SAY, UH, THESE SPOTS IS CUSTOMIZATION AND ENHANCEMENT BECAUSE OF SOME OF THE REQUESTS THAT HAS BEEN GENERATED AND REPORTED TO US.
WE WANT TO MAKE SURE THAT, UH, WE, UH, CONVEY THAT BACK TO YOU ALL THAT, WHICH IS PRETTY LIMITED, WHAT WE COULD DO WITH THIS SYSTEM AND, UH, UM, AREA THAT REALLY, WE HAVE SOME CAPABILITY TO MAKE ANY CHANGES IS ON THE MORE AREA THAT WE COULD ADD LINKS, OR WE COULD ADD ANY KIND OF INFORMATION OR FUNCTION IN THAT AREA.
OTHERWISE, IF THERE ARE ANY ENHANCEMENTS, WHETHER IT'S A SIMPLE OR COMPLEX, WE HAVE TO REPORT IT TO THE VENDOR AND THEY LOOK AT IT AND THEY SAID THAT YOU GO UP AND THEY LOOK AT THE CUSTOMER POOL OF THEMSELVES AND TO SEE HOW THAT'S GOING TO IMPACT THE ENTIRE CUSTOMER COMMUNITY.
AND IF THEY DECIDED THEY WOULD RELEASE IT, OTHERWISE THEY'RE MORE, THE, WE ARE PRETTY LIMITED WHAT WE CAN DO TO THE CORE STRUCTURE, UH, AND THE TEMPLATE OF THE APPLICATION.
AND, UH, UH, WHEN WE STARTED, UH, CUSTOMIZING AND CREATING AND LAUNCHING THIS APPLICATION, WE HAD A COMMITTEE THAT THE MARY AND HER TEAM AND REST OF THE, SOME OF THE, UH, STAFF MEMBERS WERE INVOLVED.
AND WE CAME UP WITH THESE TYPES OF POWER, UH, CUSTOMIZATION, AND THAT CREATED THE APP AND HAD THIS FORM.
WE JUST PROBABLY SAID TO MAYBE IT WAS A BELIEF THAT WE LEAVE THE BEST FOR LAST, WE TALK OVER THE MARKETING, MARY ROSE AND LIKE PUBLIC COMMUNICATION INSTRUCTOR, UM, FOR THE MARKETING, FOR THE APP, WE DO QUARTERLY BLURBS IN OUR NEWSLETTER.
UM, I'VE ADDED IT TO THE IMPORTANT NUMBERS AND WEBSITES SECTION IN THE NEWSLETTER EVERY WEEK AS WELL.
WE DO PERIODIC REMINDERS ON, UM, SOCIAL MEDIA AND CREATED A SHORTENED URL WAS SHARED THAT AS MAILINGS AND THINGS WE'VE DONE, WE UPDATED THE VIDEO IN FEBRUARY, UM, WHICH IS ON A REPORT, A PROBLEMS PAGE ON THE WEBSITE.
WE DO PERIODIC PROMOS ON THE HOMEPAGE.
THERE THERE'S FOUR SQUARES IN THE MIDDLE OF THE HOMEPAGE.
THEY'LL BE USED TO PROMOTE EVENTS.
UM, THAT'S ON THERE RIGHT NOW WHEN OTHER THINGS GO OFF, WE WROTE THE SONG.
IT'S KIND OF THAT EVERGREEN WHEN WE HAVE SPACE FOR IT.
UM, THERE'S A LINK UNDER THE RESIDENT AND THE GOVERNMENT'S MEGA HEADERS.
THOSE ARE THOSE TOP HEADERS AT THE TOP FOR REPORT PROBLEM.
AND THERE'S ALSO A HIGH, HOW DO I SECTION FROM THE WEBSITE? UM, THAT'S THE VERY FIRST ONE THAT'S FEATURED ON THAT.
SO THOSE ARE THE WAYS THAT WE, AND WE'LL CONTINUE TO KEEP
WELL, ONE OF THE, ONE OF THE REASONS I'VE HAD STOPPED USING IT WAS BECAUSE THERE WAS A PREVIOUS ITERATION.
I THINK THAT WAS A DIFFERENT, A DIFFERENT APP.
AND THEN I HAD TWO APPS ON THE PHONE, AND THEN I COULDN'T REMEMBER WHICH ONE IT WAS.
AND THEN I JUST, YOU KNOW, AND THEN FINALLY I SAT DOWN.
[02:30:01]
WHICH ONE IS IT? SO I DELETED THE OTHER ONE, BUT THEN I GUESS I DIDN'T REGISTER ON THIS ONE.SO JUST NOW, UM, I THINK ONE OF THE THINGS THAT MIGHT BE USEFUL IF IN THE FUTURE OR HAVING EVENTS POSSIBLY IS TO MAYBE HAVE ONE OF THOSE POP-UP BANNERS THAT HAS THE PICTURE OF THE APP ON IT, YOU KNOW, AND JUST WHEN STAFF IS THERE, YOU KNOW, AT THE EVENTS, WHEN WE GET TO GO BACK TO THE EVENTS, IF YOU DOWNLOADED THE APP AS AN APP AND JUST KIND OF INCORPORATED INTO OUR EVENTS, AND THAT MIGHT BE ONE WAY TO GET THE WORD OUT, BECAUSE, YOU KNOW, IN A LEAD ROW WHERE I LIVE, IT'S A CAPTIVE AUDIENCE AND IT'S ALL INTEGRATED INTO THE RESIDENT PORTAL AND YOU, YOU KNOW, YOU MAKE ALL YOUR PAYMENTS, YOU DO EVERYTHING ALL IN THE SYSTEM, AND IT'S REALLY EASY TO GET EVERYONE'S ATTENTION, BUT IN A TOWN, YOU KNOW, EVERYONE'S JUST SORT OF ALL SPREAD OUT.
UM, AND THAT MIGHT BE SOMETHING WE COULD DO ENHANCE.
AND WHEN WE GET OUR DIGITAL BULLETIN BOARD, WE CAN USE THAT AS A GREAT AVENUE.
AND SO TO PAUL'S POINT, THE, THE, THE, THE POINT ABOUT BEING HEARD, THAT'S THE IMPORTANT THING.
AND IF THE RESIDENT FEELS THEY'RE HEARD, THERE ARE TIMES WHEN I HAVEN'T REPORTED SOMETHING, BUT I KNOW I CAN, AND I FEEL BETTER.
YOU KNOW, IT'S JUST LIKE, THERE'S SOMETHING ABOUT THAT CUSTOMER SATISFACTION THAT IF I WANTED REPORT THAT, WHATEVER IT IS, YOU KNOW, I, I CAN.
AND SO IT IS ABOUT RESIDENT SATISFACTION AND LOYALTY.
AT THE END OF THE DAY, MY EX MY EXPERIENCE IS PROBABLY NOT THE SAME AS SOME OTHERS EXTENDED AS TECHNICALLY IN DEPTH AS SOME OTHERS, BUT WHERE I'VE PROBABLY, WHICH IS AMAZING FOR ME, GIVEN ME THAT I'M NOT AS TECHNICALLY ADEPT AS OTHERS, BUT I'VE PROBABLY SHOWN 10 OR 15 PEOPLE HOW TO USE IT, BUT IT'S COME UP BECAUSE SOMEBODY WANTS TO SAY SOMETHING AND IT'S AN OPPORTUNITY TO TEACH THEM.
AND I'M NOT SURE THAT, THAT ISN'T A THING THAT MAYBE IF AN EMAIL COMES IN OR WHATEVER, IT'S SOMEHOW THE CUSTOMER CUSTOMER SERVICE CENTER THAT, OKAY, YOU'RE REPORTING THIS.
DID YOU KNOW, BECAUSE AT THAT POINT IN TIME, THEY MIGHT BE THE MIND, THE MOST OPEN TO LEARN ABOUT IT.
AT LEAST THAT'S BEEN MY EXPERIENCE.
THEY DON'T TAKE NOTE OF IT UNTIL I WANT TO DO SOMETHING.
AND THEN, AH, THERE'S AN EDISON, PICKS IT UP.
WELL, YOU KNOW, IN, IN, IN OUR ROLE, WE HEAR A LOT OF THINGS.
AND A LOT OF TIMES IT'S, YOU KNOW, WISH WE COULD DO THIS OR WISH WE COULD DO THAT, OR WHATEVER THE SITUATION IS.
MY TYPICAL ONE OF THE PHRASE FIRST PLACE IS ON POINT IN TUESDAY APP, YOU KNOW, UH, YOU KNOW, AND IT'S EASY TO DO FREE AND THEY GET IT.
AND SO I, I, I HAVE TO UNDERSTAND THEY DO THAT.
AND SO I THINK, UM, BUT WHEN I DO THAT, MY, MY REPUTATION IS ON THE LINE, WHICH MEANS YOU CAN'T GET MORE BECAUSE OF WHAT I'M SAYING.
AND SO THAT'S BECAUSE THEN IT'S LIKE, WELL, YOU KNOW, ALL THE CRUMMY, COUNCILMAN CRUMMY ADVICE ON A CRUMMY, YOU KNOW, ADD UP THAT STAFF WON'T RESPOND TO ME.
THAT'S A LITTLE BIT OF HYPERBOLE, I'LL GRANT YOU THAT, BUT, YOU KNOW, I'M LETTING YOU WALK IN MY SHOES AND, AND, YOU KNOW, I'M, I'M INTERESTED IN PEOPLE OWNING THE STAFF AND, AND, AND, AND THAT'S PART OF IT.
AND, AND BECAUSE, YOU KNOW, RISING TIDE RAISES ALL BOATS.
AND SO, YOU KNOW, WHY DON'T WE ALL CARE ABOUT THIS AND WHY DON'T WE OWN THE STAFF? AND, YOU KNOW, I'M NOT BEYOND PICKING UP A PIECE OF TRASH OR SOMETHING, BUT IF THERE'S SOMETHING I NEED STAFF HELP FROM, YOU KNOW, I WANT STAMPS OUT.
AND SO, YOU KNOW, THAT'S, THAT'S THE KIND OF COMMUNITY SPIRIT I'M TRYING TO ENGENDER HERE.
AND I THINK THIS IS PART OF THAT.
SO I JUST WANT TO SURE THAT, YOU KNOW, ALONG THOSE SAME LINES IS THIS APP IS, SO IT JUST TAKES YOU THROUGH WHAT THE DEPARTMENT, YOU KNOW, THIS IS RELATED TO, IT GIVES YOU THESE OPTIONS.
SO IT'S, I DON'T KNOW HOW MANY CALLS COME IN TO TOWN HALL OR WHERE THE COAL COME INTO, BUT YOU KNOW, THIS APP, IF YOU USE IT, IT'LL TAKE YOU TO, YOU KNOW, WHAT DEPARTMENT IS THE ISSUE IS THE ISSUE RELATED TO WHERE ARE YOU LOOKING? YOU DON'T NEED TO KNOW THAT THE NAME OF THE TRAILS, THE RUNNING TRAIL, AND YOU'RE, YOU'RE ON THIS PART OF THE TRAIL.
AND SO IT JUST TAKES YOU THROUGH ALL OF THAT.
SO TO ME, IT JUST HELPS PEOPLE COMMUNICATE THE SERVICE REQUESTS SO MUCH EASIER AND FASTER TO THE RIGHT REPORT.
[02:35:03]
[ Announcements and Acknowledgments Regarding Town and Council Events and Activities Discussion of Meetings / Events]
ALL RIGHT.UH, BEFORE WE START OUT INVITE, UH, CITY MANAGER OF WEST PEARSON TO MAKE SOME ADJUSTMENTS.
THANK YOU, MAYOR, UH, MEMBERS OF THE COUNCIL, JUST A FEW ANNOUNCEMENTS TONIGHT.
A REMINDER THAT THE FRIDAY IS THE LAST DAY FOR EARLY VOTING ADDISON VOTERS CAN VOTE AT MOST FIELD HOUSE OR ANY DALLAS COUNTY EARLY VOTE CENTER.
ELECTION DAY IS TUESDAY, NOVEMBER THE THIRD, AND THERE WILL BE THREE LOCATIONS IN ADDISON OPEN ON ELECTION DAY.
THOSE LOCATIONS ARE THOSE FIELD, THE ADDISON CONFERENCE CENTER AND THE CENTRAL FIRE STATION ONE OR CENTRAL ADDISON CENTRAL FIRE STATION ON ADDISON ROAD OR AT ADDISON ROAD AND AIRPORT PARKWAY.
JUST AS A REMINDER, FIRE STATION TWO ON BELTWAY DRIVE WILL NOT BE USED FOR VOTING, UH, ON ELECTION DAY.
SO IF YOU DO HAVE ANY QUESTIONS ABOUT LOCATIONS, ANYBODY CAN FIND THE LOCATIONS OF VOTING, VOTING THE VOTING LOCATIONS@WWWDOTDALLASCOUNTYVOLTS.ORG.
ADDITIONALLY, ON THAT, UH, ON THIS BALLOT FOR THIS, UH, FALL, THERE IS A CHART.
THERE ARE CHARTER AMENDMENTS, ADDISON RESIDENTS ARE BEING ASKED TO CONSIDER 26 AMENDMENT STATUS AND CHARTER DURING THE NOVEMBER ELECTION.
AND YOU CAN FIND INFORMATION ABOUT THOSE, UH, THOSE CHARTER AMENDMENTS IN OUR VOTER INFORMATION GUIDE.
ALSO ON OUR WEBSITE WHERE THE, UH, VOTER INFORMATION GUIDE IS LOCATED, THERE IS A SAMPLE BALLOT.
SO IF ANYBODY WANTS TO SEE THOSE BEFOREHAND, THEY CAN, AND YOU CAN SEE THOSE ON OUR WEBSITE AT ADDISON, TEXAS.NET FORWARD SLASH CHARTER 2020.
AND THEN FINALLY, UH, WHAT, ONE OTHER THING, I'VE GOT ONE AFTER THAT.
UH, BUT EVERYBODY'S INVITED TO ATTEND A VIRTUAL QUARTERLY COMMUNITY MEETING TO REVIEW THE PROGRESS OF THE DARK SILVER LINE.
UH, THAT'S THAT'S THE REGIONAL RAIL PROJECT THAT MEETING WILL TAKE PLACE ON THURSDAY, NOVEMBER THE 12TH FROM 6:30 PM TO 8:00 PM DART.
AND THE DESIGN BUILD CONTRACTOR WILL BE ON HAND TO OUTLINE THE LATEST DEVELOPMENTS AND ANSWERING QUESTIONS.
AND AGAIN, THAT'S A VIRTUAL MEETING AND YOU CAN FIND MORE INFORMATION ABOUT THAT ON DART'S WEBSITE.
AND I JUST WANT TO PROVIDE A REALLY BIG THANK YOU TO TOWN STAFF THIS LAST WEEKEND.
UH, STAFF PUT ON TWO EVENTS FOR THE COMMUNITY.
ONE WAS A SUCCESSFUL TECH SPOOKTACULAR CANDY DRIVE THROUGH AT THE ADDISON ATHLETIC CLUB.
I WANT TO, UH, RECOGNIZE THE RECREATION STAFF OVER THERE FOR, FOR BEING VERY PROACTIVE AND FINDING A WAY TO, TO MAKE IT A MEANINGFUL AND FUN NIGHT FOR A BUNCH OF PEOPLE AND ADDISON.
THEY DID A GREAT JOB, AND I'M GLAD THAT THEY DID THAT.
ALSO WANT TO GIVE MAJOR KUDOS TO MEMBERS OF OUR PUBLIC WORKS AND DEVELOPMENT SERVICES DEPARTMENTS FOR THE SUSTAINABILITY, THE DAY EVENT THAT TOOK PLACE TO SATURDAY.
UH, IT WAS A RESOUNDING SUCCESS.
I WAS ABLE TO GO AND SEE HOW STAFF DID IN, IN SETTING EVERYTHING UP.
IT WAS A WELL-OILED MACHINE OF COLLECTING AND DISTRIBUTING THE, THE, THE, THE STUFF THAT THEY, THEY RECEIVED.
AND I BELIEVE WE WERE, UH, WE WERE OVER 160 VEHICLES THAT WENT THROUGH THAT SUSTAINABILITY, UM, EVENTS I THINK WAS ONE 63 OR SO.
SO, UH, BUT THEY DID A GREAT JOB.
I, THE COMMENTS WE HEARD FROM RESIDENTS WAS THAT THEY LOVE IT.
AND, UH, OUR STAFF DID A PHENOMENAL JOB.
SO I WANTED TO SAY THANK YOU TO BOTH ON BOTH ACCOUNTS FOR THOSE EVENTS THEN, AND THE GREAT JOB THAT STAFF DID.
AND, UH, ALSO, UM, AS YOU'RE AWARE, CHARLES GOLF RECENTLY LEFT ADDISON FOR A NEW OPPORTUNITY AS AN ASSISTANT CITY MANAGER OR TOWN MANAGER, UH, IN ANOTHER COMMUNITY, UH, TO ASSIST THE TOWN WHILE WE WERE LOOKING FOR A PERMANENT REPLACEMENT, UH, WE HAVE HIRED PHYLLIS GERALD TO SERVE AS OUR INTERIM DIRECTOR OF DEVELOPMENT SERVICES.
SHE'LL BE MAKING A PRESENTATION, UM, LATER, BUT PHYLLIS HAS EXTENSIVE EXPERIENCE IN PLANNING AND DEVELOPMENT.
HAVING RETIRED AS THE DIRECTOR OF PLANNING AND DEVELOPMENT DEVELOPMENT FOR THE CITY OF PLANO, UH, SHE'S AN OUTSTANDING RESOURCE AND I'M GRATEFUL THAT SHE'S PART OF OUR TEAM.
SO I WANTED TO MAKE SURE EVERYBODY HAD A FACE OR FACE MASK WITH A NAME.
SO THANK YOU, PHYLLIS SBIRT FOR HELPING US OUT, BUT MAYOR COUNCIL, THOSE ARE MY, UH, UH, COMMENTS FOR THIS EVENING.
AND, UH, WE TURN IT BACK OVER TO YOU.
THANK YOU VERY MUCH FOR US AND PUBLIC COMMENTS.
I KNOW BURMA GAVE ME ROGER D. GREGORY, BUT I WANT TO SAVE THIS FOR LATER.
YES, BECAUSE FOR THE, ACTUALLY FOR THE ITEM NUMBER 15, SO FOR CONSENT
[ Consent Agenda All items listed under the Consent Agenda are considered routine by the City Council and will be enacted by one motion with no individual consideration. If individual consideration of an item is requested, it will be pulled from the Consent Agenda and discussed separately.]
AGENDA FROM SIX, SEVEN, EIGHT, NINE, 10, 11, 12, 13, 14, ANYTHING TO BE BOUGHT LAURIE'S POST.[02:40:01]
I KNOW WESCO THE OF NUMBER FOR CLARIFICATION.SO I STARTED FROM NUMBER SEVEN.
I'D LIKE TO PULL ITEM SEVEN, UH, JUST TO TAKE A BRIEF MOMENT TO RECOGNIZE OUR, OUR JUDGES I'VE, UH, I CALLED JUDGE DWIGHT JUDGED WIDE.
UM, AND I JUST WANTED TO SAY THANK YOU TO JUDGE LARRY DWIGHT, WHO WAS OUR PRESIDING JUDGE, AND ALSO TO CAST CALLOWAY, JUDGE CALLOWAY AND JUDGE DANIELLE DELANEY, AS THEY'RE GOING TO BE, UH, RE UH, REAPPOINTED AS THIS EVENING.
WE DON'T GET TO SEE YOU OFTEN.
AND I THINK THAT'S PROBABLY A GOOD THING, UH, IN A LOT OF WAYS, BUT WE APPRECIATE YOUR SERVICE.
WE APPRECIATE THE INTEGRITY IN WHICH YOU CONDUCT YOUR, YOUR SERVICE AND THE COMPASSION THAT YOU USE IN THE WORK THAT YOU DO.
AND ALSO A SPECIAL SHOUT OUT DURING THIS TIME OF COVID.
YOU'VE HAD TO ADAPT TO ZOOM TECHNOLOGY, WHICH CAN BE EXTREMELY FRUSTRATING, UM, BUT IT CAN BE VERY USEFUL WHEN YOU GET THE SWING OF IT.
SO, UM, CONGRATULATIONS ON CONTINUING TO DO THE GREAT WORK.
AND, UH, JUDGE LARRY DWIGHT HAS BEEN IN HIS POST HERE IN ADDISON FOR 32 34 AND A HALF 86, A LONG TIME.
AND WE'VE WE THANK YOU SO MUCH.
THANK YOU SO MUCH FOR YOUR SERVICE.
I LIKE TO GET A GOOGLE PHONE NUMBER SIX SEVEN EIGHT, NINE, 11 1213.
FIRST, DO I HAVE A MOTION? SO SECOND, SO PAUL, THAT EMOTION, I HAVEN'T SECONDED ON YOUR FAVORITE TO APPROVE SAFE, INCLUDING SEVEN, EIGHT, NINE, 11, 1213.
YOU ALL MAY GO HOME AND TAKE A BOOK.
[10. Consider Action to Authorize the Purchase and Installation of Furnishings, Fixtures, and Equipment for the Addison Airport Customs and Border Protection and Airport Administration Facility from bkm Total Office of Texas, LLC, Through the OMNIA Partners Purchasing Cooperative in an Amount Not to Exceed $158,158.03.]
MAYOR AND COUNCIL.THIS SIDE, I'VE ASKED THE ITEM 10 B POLL, JUST TO CORRECT THE DOLLAR AMOUNT IN THE AGENDA.
AS IT WAS POSTED, WE HAD AN AMOUNT NOT TO EXCEED $158,158 AND 3 CENTS.
THE ACTUAL NUMBER SHOULD BE $156,158 AND 3 CENTS.
SO, UM, EVERYTHING ELSE AT THE SAME, THERE'S JUST A REDUCTION OF $2,000.
AND I'M HAPPY TO ANSWER ANY QUESTIONS.
WE'LL HAVE A MOTION TO APPROVE THIS ITEM FOR ITEM AGAIN.
I WILL SECOND THAT ALL IN FAVOR TO APPROVE THIS ITEM AGAIN, CITY, PLEASE SAY, AYE, AYE.
[14. Consider Action on a Resolution to Approve an Agreement for Funding Between the Town of Addison and the Metrocrest Chamber of Commerce and Authorizing the City Manager to Execute the Agreement in an Amount Not to Exceed $35,000.]
ITEM 14.I WANTED TO TAKE THE OPPORTUNITY TO RECOGNIZE YOU'RE IN CARTER TODAY WITH US, SHE FITS THE METRO CREST CHAMBER OF COMMERCE AND DOES JUST AN ABSOLUTELY AMAZING JOB.
I DON'T KNOW HOW MANY PEOPLE WE SEE THE THINGS THAT CAN CHAMBER DOES SUCH AS THE STATE OF EDUCATION AND THE GOVERNMENT, THE VARIOUS PROGRAMS WE SAW IN THE MAIL FOR THEM.
A LOT OF PEOPLE DON'T REALIZE THAT RIGHT NOW, YOU'RE IN SUCH A CLASS CUTTING JOBS.
SHE'S PRETTY MUCH THE PERSON DOING IT ALL.
AND ON TOP OF MANAGING THE PROGRAMS AND KEEPING EVERYTHING GOING, SHE'S HERE AT THE CENTER.
SO SHE'S ACTUALLY LIVING, SUPPORTING ADDISON BY HAVING THE CHAMBER BASED HERE.
SO JUST IN SO MANY WAYS, I THINK ERIN DESERVES OUR COMMENDATION.
AND SO I WANT TO PRAISE HER, CALL IT OUT AND I'LL USE THE OPPORTUNITY TO MOVE APPROVAL.
YOU KNOW, I HAVE TO SAY THIS BEFORE I QUALIFIED THIS, YOU KNOW, AT A WAY OR FORUM, YOU KNOW, UH, EVERYONE ACT LIKE A REAL GOOD MODERATOR, YOU KNOW, NACHO AND NON-DIVERSE, YOU KNOW, LOOK AT BLAH IS PROBABLY BETTER THAN QUIZ
ERIN CARTER WITH THE METRO CROSS CHAMBER OF COMMERCE, OBVIOUSLY WE ARE ALWAYS SO THRILLED TO PARTNER WITH THE TOWN OF ADDISON.
I DIDN'T REALIZE HOW CLOSE I AM DOING.
A CHAMBER OF PEOPLE, ARTISTS, NATURAL HUGGERS.
AND SO THIS IS OBVIOUSLY BEEN A TOUGH TIME FOR US, BUT, UH, YOU KNOW, WHEN WE WALKED INTO THIS IN MARCH, WE WEREN'T GIVEN A PANDEMIC, A HANDBOOK, IT, YOU KNOW, TURNED TO PAGE TWO AND YOU'LL DEFINITELY GET TO WHAT'S NEXT, BUT WE ABSOLUTELY APPRECIATE ALL THE SUPPORT
[02:45:01]
THAT WE'VE RECEIVED FROM OUR LONDON TEAM AND ECONOMIC DEVELOPMENT, EVERY SINGLE ONE OF THE WHOLE, THE TEAM AT THE TOWN OF ADDISON.AND WE WILL CONTINUE TO SERVE IT'S IMPORTANT, THE BUSINESS COMMUNITY AND ADDISON, AS WELL AS YOUR ORS AND CARROLLTON, FARMERS BRANCH IN ANY WAY, SHAPE OR FORM.
SO WE ARE HERE TO EXIST BECAUSE WE'RE ABLE TO SUPPORT THE BUSINESSES.
SO ANYTHING THAT WE CAN CONTINUE TO DO TO SERVE THIS CONTRACT FOR SERVICES WE ARE HERE TO DO.
SO THANK YOU SO MUCH FOR YOUR TIME TONIGHT, AND WE REALLY APPRECIATE YOUR
[15. Present, Discuss, and Consider Action on an Ordinance Granting a Meritorious Exception from the Code of Ordinances Chapter 62 for Fish Gallery, Located at 15003 Inwood Road, in Order to Permit Two Signs with a Height of 33 inches, One on the East Facade and One on the South Facade. ]
ITEM 15.PRESENT, DISCUSS A CONSIDERED
CHAPTER 62, FOUR FISH GALLERY
MY NAME IS WILSON CURRENTLY IN OUR PLANNING AND DEVELOPMENT DIRECTOR, UH, SORRY, MANAGER, NOT DIRECTOR.
SO I'M JUST WANTING TO GIVE A BACKGROUND.
FISH GALLERY IS, UH, IS A PET SUPPLY CHAIN FOCUSING ON FRESH AND SALTWATER FISH WITH LOCATIONS IN DALLAS AND HOUSTON.
UH, IN 2017, THE COMPANY PURCHASED THE BUILDING LOCATED AT ONE FIVE ZERO ZERO THREE INWOOD, WHICH USED TO BE THE SEAGULLS LIQUOR STORE.
A STAFF HAS BEEN IN CORRESPONDENCE WITH, UH, MR. DICK GREGORY, THE PRESIDENT OF FISH GALLEY REGARDING THE PROPOSED ATTACHED EAST FACADE SIGN, AS WELL AS THE SOUTH FACADE SIGN FOR THE PROPERTY, MR. GREGORY, UH, INFORMED US THAT HE'S PURCHASED THE SIGNS FOR THE BUILDING.
AND UPON REVIEW, IT BECAME A PANT THAT, UH, THE, THE LOGO HEIGHTS DID NOT MEET REQUIREMENTS.
UM, DUE TO THIS, MR. DE GREGORY IS REQUESTING A MANDATORY SUCCESSIONS FOR HIS TWO SONS.
SO THE EAST FACADE SIGN HAS A SETBACK OF 94 FEET AND A SOUTH AND THE SOUTH FACADE SIGN HAS A SETBACK OF 102 FEET.
UH, THE SETBACKS ALLOW FOR HEIGHTS, A 20 INCHES AND 30 INCHES RESPECTIVELY, ACCORDING TO SECTION 62 OF THE, UH, THE CODE OF ORDINANCES, UH, THE SIGNS PURCHASED BY MR. GREGORY HAVE LOGO HEIGHTS OF 33 INCHES, WHICH IS, UH, FOR THE EAST FACADE 65% TALLER THAN ALLOWED.
AND FOR THE, UH, SOUTHERN FACADE, IT IS 10% TALLER THAN ALLOWED.
UH, THEY'RE ALSO LOCATED AT 18 FEET ABOVE GRADE.
AND, UH, NEXT SLIDE, YOU WILL SEE THE SITE PLAN FROM, UH, WITH THE, UH, THE SETBACKS.
UM, WHILE WE DO UNDERSTAND THAT MR. GREGORY HAS PURCHASED THE SIGNS AND THE FINANCIAL CONSTRAINTS, UH, THE SIGNS DON'T COMPLY WITH CHAPTER 62 OF THE CODE OF ORDINANCES, THEREFORE STAFF IS RECOMMENDING DENIAL ON THE MERITORIOUS EXCEPTION REQUEST.
AND, UM, I WILL TAKE ANY QUESTIONS AT THIS TIME.
WE DO ONCE AGAIN, REMIND HOW MUCH IS OUT OF COMPLIANCE.
UH, SO THE EASTERN FACADE, WHICH IS TECHNICALLY THE NORTHERN PORTION OF THE SITE HERE, UH, THAT WOULD BE 65% OUT OF COMPLIANCE.
AND THE, UM, SO DECIDE IS 10% SO ON THE EASTERN FACADE SINCE IT'S, UM, BELOW 36 FEET, UM, AND ALSO NOT SET BACK A HUNDRED FEET, THE MAXIMUM ALLOWABLE HEIGHT FOR THE SIGN IS 20 INCHES.
UM, WHEREAS THE SOUTHERN FACADE, SINCE IT IS OVER A HUNDRED FEET IN SETBACK, THAT WOULD BE, UH, 30 INCHES IS THE MAXIMUM HEIGHT THERE.
AND THE ONE IS THE ONE PEOPLE I WAS 33.
THE SIGNS THAT WERE THE 2 CENTS THAT WERE BUMPER 33 INCHES.
AND, UM, WHILE I DO THAT, MR. GREGORY MIGHT BE ON THE ZOOM CALL, HIS PARTNER, UH, UM, DEAN TAPPER, DEFINITELY, I GUESS, AS WELL.
SO WILSON, CAN YOU HELP ME UNDERSTAND WHERE THE DISCONNECT WAS ON THIS? UM, SO THERE WAS CORRESPONDENCE BEFORE, UM, WITH OLGA AND CHARLES BOTH, I BELIEVE.
UM, AND HE NOTIFIED OLGA THAT THE SIGN WAS PURCHASED.
UM, I BELIEVE FROM READING THROUGH THE CORRESPONDENCE THAT, UM, THE PURCHASE WAS BEFORE THE PERMITTING PROCESS.
SO, UM, ONCE HE WENT IN FOR THE PERMITTING PROCESS OF THE SIGNS THAT WERE ALREADY PURCHASED, UH, WE, THAT IT WAS REALIZED THAT THESE SIGNS WERE OUT OF COMPLIANCE.
SO WHAT'S, WHAT'S THIS TYPICAL PROCESS HERE.
UM, SOMEONE WHO WANTS TO PUT UP A SIGN AND THEY TYPICALLY JUST SAY, OH, THAT LOOKS GOOD.
[02:50:01]
BY, AND HERE'S THE, THE SIZE OF WIDEN AND, OH, BY THE WAY, I'M GOING TO GO TELL STAFF THAT I'M GOING TO PUT THIS UP, OR, OR DO THEY CHECK WITH STAFF FIRST AND SEE WHAT THE APPLICABLE RULES AND ORDINANCES ARE, AND THEN CRAFT THE SIGN TO COMPLY WITH THAT.WHAT WHAT'S TYPICALLY DONE WITH, WITH OTHER BUSINESSES THAT SEEK TO PUT SIGNAGE UP IN THE CITY WITH OTHER BUSINESSES, GENERALLY THEY DO REACH OUT TO STAFF FIRST, UM, OR APPLY VIA THE, UH, THE ONLINE PORTAL OR IN PERSON, UH, WITH, UH, SIGNED DESIGNS AND GUIDELINES.
UM, AS WELL AS SIGNED PLANS WITH THE SETBACKS, UH, W THAT WILL GO THROUGH STAFF REVIEW.
STAFF WILL SAY WHETHER THIS IS COMPLIANT OR NOT SEND THEM THE REVISIONS ON THE SIGN DESIGNS.
AND, UH, THOSE WERE REVISIONS ARE GENERALLY MADE, THEN THOSE ARE RESUBMITTED, UH, TO MEET COMPLIANCE.
SO IT'S JUST PART OF THE STAFF REVIEW PROCESS.
I MEAN, THEY REVIEW ALL SORTS OF THINGS, RIGHT? YEAH.
WHERE ARE YOU GOING TO PUT FIXTURES WHERE ARE GONNA PUT CHAIRS AND TABLES AND ALL SORTS OF STUFF.
KIND OF MATERIALS INSIDE AND ON THE OUTSIDE.
AND, UH, THIS IS, THIS IS JUST A PART OF NOW, RIGHT? YEAH.
UH, SO YES, IT IS, IT IS AN APPLICATION PROCESS FOR THE, FOR THE SCIENCE, JUST AS, YOU KNOW, SEO PROCESS OR ANY OF THOSE.
THE ANSWER ISN'T NO, HE WOULDN'T.
HE WOULD HAVE TO DO THAT IN HOUSTON, RIGHT? YES, I BELIEVE SO.
ALL I WOULD, I WOULD ADD ON THE FIRST PART OF WHAT YOU WERE SAYING, EVEN IF YOU LOOK AT THE APPLICATION THAT THEY PUT FORTH, IT SAID ONCE YOU USE AN EXISTING SIGN, UM, THAT WAS RECENTLY REMOVED FROM ANOTHER LOCATION.
SO, UM, I DON'T KNOW IF THAT'S ONE SIGN OR TWO SIGNS, BUT THAT'S, THAT'S OKAY.
THAT, THAT MIGHT BE SOMETHING THAT I'LL CONTINUE TO ASK THE APPLICANT.
UM, ROGER, I BELIEVE IT'S, IT'S DEAN TAMPER.
UH, STEVE DEAN, DEAN DAN DEAN.
JUST STATE YOUR FULL NAME AND ADDRESS.
UH, DEAN TAPPER AND THE PROPERTY IS LOCATED AT ONE FIVE ZERO THREE INWOOD ROAD HERE IN ADDISON, TEXAS.
UH, SO JUST BRIEFLY, YOU KNOW, IF I JUST HAD JUST A ONE MINUTE OF YOUR TIME, THAT'S OKAY.
SO THE, WHAT WE'RE TALKING ABOUT HERE IS THREE ENGINES.
SO THE SIGN OF THREE INCHES OFF OF THE ORIGIN, WHICH I UNDERSTAND THAT WITH THE TOWN OF ADDISON, THE BUILD THING IS A VERY, VERY LARGE BUILDING.
UH, HERE, YOU KNOW, IT'S THE OLD SEAGULLS LIQUOR STORE AS HERE.
AND WE'RE TRYING TO, WE ARE A PART OF THIS NEW REDEVELOPMENT HERE ON INWOOD, WHERE THE FIRST BUILDING IS PART OF THIS REDEVELOPMENT OF, YOU KNOW, COVID IT, UH, YOU KNOW, MANY MONTHS AGO.
AND ALL OF A SUDDEN, YOU KNOW, EVERYTHING GOES INTO A TAILSPIN AND BUILDING COSTS GO UP AND GET SKYROCKETING COSTS.
THE LUMBER IS DOUBLE EVERYTHING.
SO WE'RE CONTINUING TO PUSH FORWARD TO GET THIS PROJECT COMPLETED, UM, BECAUSE THIS WHOLE DEVELOPMENT, NOT JUST THIS GALLERY, BUT IT'S GONNA BE CALLED ADDISON PETYARRE.
SO IF THEY, IF THEY, MULTI-UNITS A COMMERCIAL BUILDING WITH MULTIPLE TENANTS THAT ARE ALL PET RELATED, AND IT'S A VERY GREEN BUILDING, AND WE'RE TRYING TO BE RECLAIMED WATER.
AND, UM, WITH SOME PETTY GRASS, WE HAVE ELECTRIC CHARGING STATIONS FOR, FOR TESLA CARS.
UH, WE'RE INVESTING A TREMENDOUS AMOUNT OF MONEY.
THIS IS A SIGN THAT WE HAVE CURRENTLY WITH RECENTLY PURCHASED, UM, FOR OUR OTHER DALLAS LOCATION.
UM, AND IT'S, IT'S FAIRLY, ALMOST BRAND NEW.
UM, AND WE HAD THE SIGN THAT WAS FINE FOR ME TO REPLACE THE SIGN IS UPWARDS OF 20 TO $30,000.
AND SO IT'S A HUGE CHUNK OF MONEY, UH, FOR A SMALL BUSINESS LIKE OURSELVES.
AND WHEN I LOOK AT THE ORDINANCE, I REALIZED THAT WE'RE ONLY THREE INCHES OFF A HOME, THIS ONE SIGN, I THINK 10 INCHES OPERATES ON THE OTHER SIDE.
I'M THINKING TO MYSELF, MAN, YOU KNOW, IN $30,000, I DON'T HAVE ANOTHER $30,000 LYING AROUND TO JUST MAKE ASSIGNED BRANCH AND SMALL.
I MEAN, I SAID OUR SECTION IN WHAT, WHERE WE ARE HERE OFF THE BELTLINE ROAD, UM, IT'S A VERY DARK AREA DOWN THROUGH HERE, NOT A LOT OF STREETLIGHTS.
UM, AND THE TRAFFIC MOVING AT A PRETTY BRISK PACE HERE.
SO WE FEEL THAT THE SIGN THAT IS, IS A LITTLE BIT, A COUPLE OF INCHES LARGER, UH, THAN WHAT YOUR NORMAL REQUIREMENTS ARE.
I THINK IT'LL STILL LOOK, IT WON'T LOOK OUT OF PLACE AT ALL.
[02:55:01]
WE WOULD HARDLY EVEN NOTICE IT WHEN YOU'RE DOING 45, 50 MILES AN HOUR, RIGHT.UM, SO, YOU KNOW, IT'S WHY I REALLY, I, I ASKED YOU GUYS TO CONSIDER THIS EXCEPTION FOR IT.
UM, WE'RE REALLY JUST TRYING TO BRING A UNIQUE CONCEPT TO ADDISON.
AND WE'LL BE THE FIRST OF MANY ACROSS THE COUNTRY.
ADDISON IS GOING TO BE THE FIRST ONE, UM, IS JUST GOING TO BE DYNAMIC.
AND I HOPE, UM, ALL YOU CAN COME AND SEE WHAT WE'VE DONE AND IS REALLY AMAZING.
AND I JUST WANT TO GET A LOT OF PRESS AND ATTENTION.
DO YOU HAVE ANY SENSE? I'M ALWAYS THINKING ABOUT, UM, DANG, ARE YOU STILL THERE? YOU HEAR ANYBODY ELSE ON THERE? DAVID LEININGER, ARE YOU, ARE YOU THERE? CAN YOU HEAR US? LET ME GET THE NUMBER.
I PASS HIM BY THE FISH GALLERY EVERY DAY.
SO YOU GO WITH ALL THE SIZE, BUT I CAN TELL THAT YOU INVEST IN ALL THE MONEY.
IT LOOKS SO PRETTY AND NICE CLEAN.
YOU KNOW, I WISH EVERY STORE ALONG YOU WOULD DO THAT.
DO THEY SAY ACTUALLY, YOU KNOW, FLOODING INTO DEVELOPMENT, SOME KIDS DO ENTER YOUR BOOK, ASK A COUPLE OF QUESTIONS WHILE WE'RE DOING THE MORE TECHNICAL, MORE TECHNICAL STUFF A LITTLE BIT.
YOU'RE IN THE MEETING NOW, THERE ARE FIVE PARTICIPANTS IN THE MEETING.
THIS MEETING IS BEING RECORDED.
YOU CAN MUTE OR UNMUTE YOURSELF BY PRESSING STAR SIX.
YOU HAD BEEN ADDED TO THE WAITING ROOM.
YOU CANNOT TALK OR LISTEN UNTIL THE HOSTED TO, TO THE BD.
THE HOST WOULD LIKE YOU TO UNMUTE YOUR MICROPHONE.
YOU CAN PRESS STAR SIX TO UNMUTE YOU ARE UN-MUTED.
CAN YOU ASK A QUESTION? UH, COUNCIL MEMBERS REALLY WELL SAID, I WANTED TO START WITH YOU.
UM, I KNOW WE'RE IN THE PROCESS OF REWORKING ALL OUR ASSIGNMENTS, UM, AND, AND I'M STRUGGLING WITH THIS, YOU KNOW, I REALLY AM, UM, BECAUSE I'M PRETTY STICKLER ON, ON THE SIDE AND I'M STRUGGLING WITH JUST ONE.
IS THIS, CAN YOU APPLY IT OR ANYTHING ON, UH, OFFER ANY FEEDBACK ON IS WITH THE SIGN REVISIONS, POTENTIAL SIGN, REVISIONS, WHAT YOU THINK, WHAT YOU'VE HEARD, ANYTHING, UM, SUGGEST THAT WHAT, UH, UH, THEY'RE ASKING HERE MIGHT AT SOME FUTURE DATE BE ACCEPTABLE OR ARE WE LIBERAL GENERALLY LIBERALIZING THINGS.
WE GENERALLY GETTING MORE CONSERVATIVE ON THINGS AND THEY, CAN YOU GIVE ME SOME SENSE OF THAT? LET ME HELP THEM.
WE DON'T KNOW WHAT THE COUNCIL IS GOING TO DECIDE ABOUT THE SIGN ORDINANCE IN THE FUTURE.
SO THAT'S, THAT'S, WE CAN'T ANSWER THAT THAT'S FAIR WEST, BUT, UM, UM, I'M INTERESTED IN, IN, I GUESS, MORE OF A
[03:00:01]
PERSPECTIVE, UH, PROFESSIONAL PERSPECTIVE ON, UH, WE'RE WE'RE SEEKING TO MODERNIZE AND, AND BECOME MORE IN STEP WITH, UH, UM, WITH, WITH, WITH THE STANDARDS AND THE MORES OF, OF, OF, OF CITIES AND, AND IN REGULATING AMONGST OTHER THINGS SCIENCE.AND SO, UH, I GUESS I'M JUST TRYING TO FIGURE OUT, UH, YOU KNOW, DO I NEED, DO I NEED TO ARGUE OR TRY TO DIG MY HEELS IN HERE ON, ON SOMETHING THAT'S ARGUABLY OBSOLETE OR FIXING TO BE OBSOLETE AND, AND, UH, UH, BECAUSE, YOU KNOW, WE, WE, THERE, THE TREND IS TO DO SOMETHING ELSE OR, OR CAN YOU, CAN YOU GIVE ME ANY FEEDBACK ON SOMETHING? YEAH.
SO, SO DIFFERENT COMMUNITIES HAVE DIFFERENT SIGNS STANDARDS, AND FOR, UH, I'M NOT GONNA TRY TO PICK A DATE, BUT FOR A LONG TIME, ADDISON HAS CHOSEN TO BE MORE RESTRICTIVE, EVEN THOUGH ALL OF THE COMMUNITIES AROUND THEM HAVE BEEN LESS RESTRICTIVE.
SO IF, IF THE, THE, THE WILL OF THE COUNCIL AND THE COMMUNITY IS TO CONTINUE TO BE RESTRICTIVE, BECAUSE THAT IT PROMOTES A HIGH LEVEL OF QUALITY OR A HIGH LEVEL OF AESTHETIC APPEARANCE, THEN NOT MUCH WILL CHANGE FROM THE, FROM A POLICY STANDPOINT.
UH, IF THE COUNCIL WANTS TO BE LESS RESTRICTIVE, LIKE OTHER COMMUNITIES HAVE AROUND US, THEN THAT'S ANOTHER, UH, DECISION TO BE MADE.
BUT THE AUNT, I DON'T KNOW WHAT I MEAN.
THAT IS AN ENTIRELY DIFFERENT POLICY QUESTION.
THE BEST I CAN DO IS SAY AROUND US, PEOPLE ARE LESS RESTRICTIVE THAN ADDISON.
ADDISON HAS BEEN INTENTIONAL IN KEEPING A HIGH RESTRICTIVE STANDARD.
AND THAT'S WHAT WE CAN GO ON RIGHT NOW, WHETHER OR NOT THE COUNCIL IS GOING TO CHANGE THAT IN THE FUTURE IS CAN I OFFER SOME INSIGHT? THIS IS JUST MY, MY, MY PERSONAL OBSERVATION IS THAT IN COMMUNITIES WHERE THERE WAS NOT ONLY A RESTRICTIVE SIGN OR MINCE, BUT IT IS IN FACT, AND FORCED ON A CONSISTENT AND REGULAR BASIS.
I'M REFERRING TO COMMUNITIES THAT, UM, YOU KNOW, ALSO, UH, I CAN'T THINK OF ANY EXAMPLES OF THE COMMUNITY NAMES, BUT, YOU KNOW, THINGS ARE ALL THEY'RE USING THE SAME STONE, YOU KNOW, THE SAME COLOR, ALL THE SIGNS, EVERYTHING IS, IT, IT, IT, IT LOOKS LIKE THERE WAS AN ORCHESTRATION OF, UH, THE COUNCIL THAT MADE A DECISION.
UM, WHILE, WHILE WE HAVE A HISTORY OF BEING RESTRICTIVE AND FROM AN ORDINANCE PERSPECTIVE, MY PERSONAL EXPERIENCE ON COUNCIL HAS BEEN THAT WE HAVE MADE SOME EXCEPTIONS WHEN WE MAKE EXCEPTIONS.
UM, UH, WE MAKE THAT BUSINESS OWNER HAPPY.
AND THEN WHEN, WHEN WE DON'T MAKE AN EXCEPTION, WE DON'T GRANT AN EXCEPTION.
WE MAKE THAT BUSINESS OWNER ANGRY, AND WE IT'S, IT'S, IT'S ALMOST A NO WIN SITUATION BECAUSE IF WE DON'T FOLLOW THE ORDINANCE, ANYBODY THAT COMES INTO THIS AREA, UH, CAN DO THE SAME THING.
THEY CAN SAY, WE ALREADY BOUGHT THE SIGN.
IT'S GOING TO COST US A LOT OF MONEY TO REPLACE IT, OR MAKING BIG INVESTMENTS IN THE COMMUNITY.
THAT'S, THAT'S, THAT'S WHERE WE LAND EVERY SINGLE TIME.
AND, UM, YOU KNOW, MY INCLINATION, PARTICULARLY
YOU KNOW, I WANT THIS BIG DOG DOG PICTURE, AND YOU DID IT FOR THE FISH GALLERY, SO I NEED TO HAVE IT FOR THE DOG PICTURE.
AND SO I THINK WE'VE, WE JUST, AS A COUNCIL, WE HAVE TO, UM, YOU KNOW, BE FIRM ON, ON WHAT IT IS THAT WE'RE GOING TO DO.
AND MAYBE LOOK AT THIS IN THE CONTEXT OF THIS WHOLE AREA, THIS, WHAT DID YOU CALL IT? DEAN ADDISON, PETS OR YARD OUT OF SOME PET YARDS.
ADDISON PET YARD IS THE NAME OF THE DEVELOPMENT, UH, THAT WE'RE BUILDING HERE.
UM, I SAID, AND THE GOAL IS TO HAVE A, UH, A DOG DAYCARE BUSINESS, UH, WILL BE A GENERAL PET STORE, OPEN FISH GALLERY.
UM, AND WE'RE ALSO WORKING ON, UH, A VETERINARY CLINIC AS WELL TO THE AREA.
SO ALL PET THE PEOPLE THAT LOVE PETS WILL ALL BE COMING TOGETHER IN THIS, IN THIS COMMUNITY.
[03:05:02]
SO, DEAN, THIS IS TOM BROWN.I WAS GOING TO ASK YOU A QUESTION THEN WHEN YOU'RE GOING TO HAVE MULTIPLE TENANTS INSIDE THIS, INSIDE THIS BUILDING IS THE INTENT THEN TO HAVE A VET SIGN, A DOG GROOMER SIGN.
AND SO YOU'RE GOING TO END UP NOT ONLY WITH YOUR TWO FISH GALLERY SIGNS, BUT POSSIBLY TWO OR THREE OTHER SIGNS ON THE OUTSIDE OF THE BUILDING.
WELL, THE, UH, THE FISH GALLERY IS ANCHORING THE CORNER OF THE BUILDING, UM, WHILE THE OTHER BUSINESSES HAVE ON ONE FACADE ON IT.
UM, SO WE'RE PLANNING ON, UH, ON THOSE BUSINESSES HAVING JUST ONE TIME, UM, YOU KNOW, PLATE RIGHT ABOVE THE BEING PART OF THEIR AREAS.
IT HAD TWO ANGLES THAT FEELS DOABLE.
WELL, THAT CHANGES MY MIND A LITTLE BIT TOO HERE.
UM, UH, I WAS GOING TO ASK A TECHNICAL SORT OF CRITICAL QUESTION.
SO WE HAVE A FLUCTUATING SCALE FOR HEIGHT BASED ON HOW FAR IT IS FROM THE STREET, THE STREET ANGLES, LIKE GET ALL THAT.
SO WE'RE 10% OFF OF THAT ONE THAT WE'VE SEEN THAT PICTURE, RIGHT? YES.
SO TECHNICALLY I BELIEVE THAT THE ONE THAT WE SEE IN THE PICTURE HERE IS THE ONE THAT'S 65% OFF, BECAUSE I BELIEVE THAT'S THE EASTERN FACADE OF THE NORTH.
THIS IS THE, THE PICTURE THAT THEY GAVE ME.
THAT SEEMS AS THOUGH THAT'S THE, THAT'S THE, NO, I KNOW THAT THAT'S THE ONE THAT SIGN RIGHT.
THERE WAS THE ONE THAT FACES TO THE SOUTH.
SO THAT'S THE ONE THAT'S 10% OFF.
THE OTHER ONE THAT'S FURTHER UP, THAT'S GOING TO BE FACING IN WHAT IS THE ONE THAT'S 60% OFF ON THAT SITE.
SO IN REALITY, IF THEY TOOK, IF THEY WANTED TO SIGN ON THAT FACADE THAT FACES EAST, THEY COULD ACTUALLY RIDE ON THAT PLOP ON THAT CORNER.
IT WOULD STILL BE ROUGHLY 10% OFF.
AND IF THEY WANTED THE SECOND SIGN ON THE SOUTH ELEVATION, AND THEY SHUT THAT DOWN TO THE END OF THE SOUTH ELEVATION, THEN THEY'RE FAR ENOUGH BACK THAT THAT ONE MIGHT BE IN COMPLIANCE PLACEMENT.
I'M SAYING LIKE, YEAH, THEY DON'T WANT TO START ON THE CORNER AND GET IT.
IF THEY TURN THE SIGN, IF THEY TURN THAT SIGN FATE, IF THEY NEED IT, IF THEY WANT TO FACE IT IN WOOD, THEN IF THEY TURN IT ON THE OTHER CORNER, THERE'S STILL ABOUT THAT 94 FEET BACK AND WE'RE PLUS, OR MINUS 10% OVER IN THE SIZE.
AND IF THEY WANT TO PUT UP A SECOND, THE BIG SIGN, I DON'T KNOW IF IT WOULD WORK, BUT IF THEY PUT IT FURTHER AWAY FROM THE STREET ART SCALE CHANGES.
AND SO NOW ALL OF A SUDDEN THEN THAT ONE PROBABLY WOULD BE IN COMPLIANCE AS WELL.
AND IF WE WOULD SAY THE 10% OVER WOULD BE OKAY, THEN THEY COULD POSSIBLY DO THAT.
I'M LIKE, I'M JUST SAYING, BUT I KIND OF AGREE WITH LAURIE IN THAT MAN.
WE RUN INTO THESE THINGS ALL THE TIME AND I DON'T THINK IT'S A, IT'S A GREAT EXCUSE.
I DON'T WANT TO SPEND ANY, I DON'T WANT TO HAVE PEOPLE HAVE TO SPEND MORE MONEY THAN TO HAVE TO, BUT IT'S, YOU KNOW, THE SIGN GUY OR SOMEBODY SHOULD HAVE DONE THEIR HOMEWORK BEFORE A SIGN WAS BUILT AND PAID FOR.
SO AS FAR AS IT ALREADY GETTING IT AND IT WAS DONE AND THEY ALREADY HAVE IT, I DON'T THINK THAT'S A REAL GOOD REASON TO APPROVE THIS.
I'M JUST TRYING TO FIGURE OUT A WAY THAT IF WE COULD POSSIBLY HELP HELP THEM OUT.
BUT THERE AGAIN, WE'RE ALSO GOING TO HAVE, YOU GUYS ARE GOING TO HAVE TO REMEMBER, YOU'RE GOING TO HAVE THREE MORE SIGNS PROBABLY ACROSS THE FRONT AND A COUPLE OF MORE DOWN THE SIDE, POSSIBLY.
SO THERE, YOU'RE GOING TO HAVE SIGNS ALL OVER THE PLACE.
I MEAN, PERSONALLY, I DON'T THINK THAT IF THAT'S THE SCALE ON THAT BUILDING, THAT SEEMS LIKE, I KNOW IT'S 10% OVER, BUT IT SEEMS, THAT SEEMS OKAY.
I MEAN, BEING ON THAT SIZE AND SCALE, I MEAN, IT'S KIND OF LIKE THIS, I DON'T KNOW.
I'M ASSUMING THAT IT IS BECAUSE THEY'RE SAYING IT'S WITHIN 10% OF WHAT THE CODE IS.
IT WAS, I MEAN, IF I UNDERSTAND CORRECTLY, BOTH SIDES ARE SAME SIZE BOUGHT THE SAME SIZE, BUT, UH, WITH THE DISTANCE AND THE AREA.
SO THAT SITE IS ONLY THREE INCHES LARGER BASED UP ON THE OTHER SIDE, NORTHEAST ACTUALLY, MISS FACADE IS, UH, THEY ARE ONLY BASED ON OUR SIDE ORDINANCE IS ONLY 16 INCHES, BUT NOW THAT I IS MUCH LARGER, THAT'S 65%.
I'M JUST SAYING, I'M ASSUMING THAT IT DOESN'T REALLY MAKE ANY DIFFERENCE.
CAUSE IF WE'RE WITHIN 10% OF THE SIZE, THEN I'M A, I'M A PERSONALLY OKAY.
WITH PUTTING THAT SIDE OR THAT SIDE, EITHER, EITHER ONE OF THOSE FACADES.
AND THEN FOR THAT ONE SIGN, THE OTHER SIGN.
IF THEY SAY, WE WANT TO PUT IT ON THAT, YOU KNOW, FACING INWARD, BUT CLOSER WORDS, CLOSER TO THE ROAD, I WOULD SAY NO TO THAT.
THAT'S JUST WHERE I STAND ON WITH THAT.
AND I MEAN, POSSIBLY THEY COULD, LIKE I SAID, ROTATE AROUND
[03:10:01]
THE CORNER AND SHOVED THE OTHER ONE CLEAR DOWN ON THERE.IF THEY NEED ANOTHER FISK GALLERY SIGN AND STICK IT ON THE EAST FACADE, BUT CLEARED OUT THE END WHERE WE'RE FAR ENOUGH AWAY THAT IT FALLS INTO COMPLIANCE.
I MEAN, TECHNICALLY IT WOULD BE RIGHT ON THE OTHER SIDE OF IT, IT WOULD BE IN COMPLIANCE, RIGHT.
THAT'S 200 FEET OFF THE STREET.
NORMALLY THEY ARE ALLOWED TO HAVE MAXIMUM SIZE IS 30 INCHES OF THE LETTERS.
BUT NOW COME IN PLAY IS NOT JUST THE LETTERS, THE WAVE.
SO, SO THE, UM, THE, THE, WE HAVE TO TAKE INTO ACCOUNT THE ENTIRE LOGO.
SO THE WAY IT IS INCLUDED WITH THE, SO YEAH.
SO, UM, TECHNICALLY WHAT, WITH THE PAST 100 FEET, UH, THE SIGN CAN BE 26 INCHES WITH, UM, 25% OF THE SIGN CAN BE UP TO, UH, SORRY.
50% OF THE SIGN CAN BE UP TO, UH, 25% LARGER, 30 INCHES.
IT'S A, IT'S A, IT'S A TRICKY CODE.
UM, BUT SO WE'VE, WE'VE GIVEN THEM 30 INCHES AS THEIR MAXIMUM HEIGHT THERE.
UM, SO YES, THAT IS THE, I MEAN, WE HAVE TO TAKE INTO ACCOUNT, NOT JUST THE LETTERS, BUT THE ENTIRE LOGO.
BUT I MEAN, YOU'RE TELLING ME IT'S 10% OF MY TRUST IN YOU.
THAT'S 10% OVER WHAT THE ORDINANCE SAYS NOW, WHICH YEAH.
SO, UM, ANYWAY, THAT'S, I'VE SAID MY, MY, MY PART THAT'S WHERE I THAT'S WHERE I LAND ON IT.
SO, SO BASICALLY YOU WELL FEEL OKAY ABOUT THE SAUCE FACADE, JUST TEMPORARY SEVEN LODGER, WHICH IS THREE INCHES FARTHER.
SO OTHER AS FAR AS ON THE EAST SIDE IS FACADE, YOU WANT TO ENFORCE 16 INCHES, RIGHT? YES.
SO THE SAME SIZE, ANY OTHER COMMENT? I HAVE A HARD TIME JUST BECAUSE THIS COUNCIL HAS TOLD OTHERS THAT THEY CAN VARY.
AND I, YOU KNOW, I CAN THINK OF EXAMPLES.
I PROBABLY WON'T CALL THEM OUT PUBLICLY, BUT THEY'VE BEEN PUBLICATIONS.
AND WE HAVE SAID, NO, AND WE'VE HAD NATIONAL CHAINS COME IN AND SAY, YOU KNOW, WE'VE GOT THESE, YOU KNOW, THIS FRANCHISE CAN HAVE VISITED PRICE OR YOU CAN HAVE ANOTHER WIND THAT'S SLIGHTLY DIFFERENT FOR QUITE A LOT MORE MONEY.
AND IF THERE'S A 10% RATIO, IF THAT'S A NEW RULE, THAT'S A PRETTY BIG CHANGE.
THEN WHAT'S THE REASON BEHIND THE MURAL IT'S OPTIMISTIC, RIGHT? IT'S NOT JUST A PURELY COMMERCIAL.
IT'S AUTISTIC LIKE A FLOWER CHILD, LIKE A BJ RESTAURANT, LIKE, YOU KNOW, THE, UH, MURAL OF, UH, VITRUVIAN, UH, WEST.
SO WE GIVE THEM EVERY TOURIST EXCEPTION BASED ON IT'S IT'S, IT'S, IT, IT, UH, BEAUTIFIED THE AREA, VERIFY THE BUILDING.
SO NOT JUST BASED ON THE SIZES, BUT, BUT AS BUSINESS OWNER ALWAYS SYNTHESIZE A BUSINESS, ESPECIALLY.
AND I THINK, UH, THE, THE OWNERS SPEND A LOT OF MONEY TO MAKE SEGAL LEGOS USED TO BE SO BEAUTIFUL.
SO NICE, CLEM, YOU KNOW, EVERY DAY I PASS IT BY AND REAL GOOD IMPRESSION.
AND I THINK IF EVERY STORE CAN WAITING TO SPEND THIS KIND OF MONEY, THEN YOU WOULD TURN TO BE A VERY HOT SPOT.
SO, YOU KNOW, THAT'S MY VIEW, YOU KNOW? AND, UM, I THINK THE REASON ACTUALLY THE LATTER IS NOT A BIG, BIG, MANY BECAUSE OF THE WEIGHT, IF YOU'RE TAKING THAT INTO CONSIDERATION.
SO IT YOU'LL FEEL LIKE IT'S MUCH BIGGER, BUT ACTUALLY IT LOOKS SO BEAUTIFUL.
THAT'S MY 2 CENTS, YOU KNOW, I JUST FOLLOW THE MAJORITY.
IF YOU FEEL LIKE YOU WANT TO APPROVE THE SALES FACADE WITH THE EXISTING CONDITION, AND THEN OVER THE DS FACADE, YOU'RE ONE OF THEM TO CHANGE CERTAIN WAYS, JUST SPEAK IT OUT.
MY CONCERN IS, UH, IS PROBABLY THE THOUGHT THAT TOM BROUGHT UP IS, IS WE'RE GOING TO HAVE MAYBE FOUR OR FIVE DIFFERENT SIGNS ON THIS BUILDING.
WHAT HAPPENED NEXT WITH THE DOG,
[03:15:01]
DOGGY DAYCARE, THE DOG THING.I MEAN, WHEN THEY COME BACK AND SAY, HEY, YOU APPROVED THE FISH GALLERY, UH, SIGN THERE'S CERTAIN HEIGHTS.
SO WE NEED TO DO THE SAME FOR THE, THE DOG GAVE DAYCARE THE OTHER BUSINESSES.
AND IF WE DON'T, WHAT DOES THAT LOOK LIKE ON THE BUILDER? MUCH, MUCH LESS THAN THE OTHER, THE OTHER CURRENT OR FUTURE BUILDINGS THAT WILL COME.
SO YEAH, WHERE I'M AT IS I WANT UNIFORMITY.
AND, UH, IF WE APPROVE ONE OR BOTH OF THESE, I DON'T SEE HOW WE'RE GOING TO GET UNIFORMITY, UNLESS WE JUST SAY THE NEXT, THE NEXT GROUP, YOUR SIZE.
YOU CAN DO THE SAME THING AS WHAT WE AGREED TONIGHT.
NO, THE FACE ON THE BIKE CAN POSSIBLY.
UM, SO THE DOG DAYCARE BUSINESS IS CALLED CZAR DOG.
UM, THAT IS ANOTHER BUSINESS THAT IS, UH, UNDER THE SAME OWNERSHIP OF ROGER DE GREGORY.
SO THAT A BRAND NEW BUSINESS THAT'S STARTING FROM SCRATCH.
UM, AND THAT, THAT, THAT CONCEPT IS COMING OUT OF THE GROUND FROM ZERO.
SO, UM, AS FAR AS THE SIGN ORDINANCE ON THAT, UM, NOW THAT WE'RE BUILDING THAT BUSINESS, IT WILL FOLLOW RIGHT INTO YOUR GUIDELINES, RIGHT? SO THERE'LL BE NO ISSUES, SAME THING WITH THE GENERAL PET STORE AS ANOTHER, UM, SECOND STAGE OF DEVELOPMENT THAT ROGER TO GREGORY IS GOING TO OWN AS WELL.
AND THAT WAS COMING OUT OF THE GROUND.
SO THE ONLY EXISTING BUSINESS IS THE FISH GALLERY HERE, AND THAT'S WHY WE HAD TO SIGN.
UM, SO THESE OTHER SIGNS THAT ARE BEING PART OF THE BUILDING WILL ALL FALL INTO A NORMAL RANGE.
YOU DON'T HAVE TO WORRY FOR FUTURE, UH, ON THIS DEVELOPMENT.
SO ONE OF THE THINGS I THINK ABOUT, AND I WANT YOU ALL TO THINK ABOUT IS WHEN WE DO THINGS, WHAT KIND OF FEEDBACK DID WE GET? SO DIAMONDS POINT WHEN WE HAVE PRETTY UNIFORMLY SAID, NO, I'VE HEARD NOBODY, NOBODY SAY THAT YOU DID WRONG, THAT THEY WANTED THE SUPERIOR SIGN OR MORE RESTRICTIVE SIGN ORDINANCE WE'VE HISTORICALLY HAD HERE.
AND SO PART OF OUR DUTY IS TO REFLECT THE WILL OF THE COMMUNITY.
SO WE ALL HAVE TO UNDERSTAND THE COMMUNITY TO IN OUR OWN MINDS BECAUSE PEOPLE TALK TO LORI AND THEY DON'T TALK TO ME AND VICE VERSA AND ALL THAT.
THAT'S WHAT WE HAVE SEVEN PEOPLE HERE TO REPRESENT THE ENTIRE COMMUNITY AND BRING DIFFERENT PERSPECTIVES.
SO I'M SHARING WITH YOU THAT PERSPECTIVE AND THE AFFIRMATION THAT I'VE GOTTEN IN BEING UNIFORM IN RESISTING, UH, MERITORIOUS EXCEPTIONS.
AND, AND I EMPATHIZE WITH THIS PERSON.
I ABSOLUTELY EMPATHIZE WITH THEM AND I AM SO PROUD THAT FIFTH GRADE IS COMING.
AND I'M SO PROUD THAT THE BUILDING IS BEAUTIFUL.
AND, AND, AND I WANT TO WELCOME YOU WITH OPEN ARMS, BUT YOU KNOW, THAT, THAT I I'M JUST, THAT'S, THAT'S THE CONFLICT IN MY MIND.
BUT, YOU KNOW, AS IT WERE, I DON'T HAVE SOMETHING WHERE A SMALL BUSINESS THAT IS TRYING TO EMPLOY PEOPLE IN THIS COMMUNITY THAT IS, YOU KNOW, JUST LIKE ALL BUSINESSES THAT ARE CLOSING ARE STRUGGLING.
EVERYTHING HAS TO, WE'RE CLAWING OUR WAY, UH, TO TRY AND BE SUCCESSFUL.
AND A $40,000 SIGN OF IT HAS TO BE REMADE BECAUSE IT'S THREE INCHES.
I JUST, I CAN'T WRAP MY HEAD AROUND IT.
YOU KNOW WHAT I MEAN? I MEAN, THAT'S MONEY THAT COULD SPEND, UH, YOU KNOW, IN HIRING MORE PEOPLE AND CREATING EVENTS, UH, IN THE PARKING LOT AND HAD, HAS ALL BEEN ADOPTION AND PROMOTING AND MARKETING FOR, FOR ADDISON AND BRINGING PEOPLE INTO THE COMMUNITY.
BUT INSTEAD I'LL HAVE TO SCRAP THE SIDELINE THAT I CURRENTLY HAVE AND, AND THEY WANTED THREE INCHES SMALLER.
YOU KNOW WHAT I MEAN? THERE'S ONLY SO MANY, SO MUCH RESOURCES I'M ABLE TO, TO PROVIDE.
AND I GUESS THAT'S, THAT'S MY THING.
UH, YOU KNOW WHAT THIS IS, IT'S GETTING LATE.
HOW LONG I HEAR EVERYBODY'S OPINION SO QUICKLY DO A JIM MAKE A MOTION.
YOU'LL HAVE ANYTHING WANTING TO SAY, WELL, I HAVE A QUESTION.
I THINK THE QUESTION IS PROBABLY FOR THE MR. WES, UH, HE LOOKING FORWARD, BUT HOW QUICKLY OR CAN DO, SHOULD WE, UM, CONSIDER MAKING ADJUSTMENTS TO THE SUN SIGN, UH, ORDINANCES, IF IT HAPPENS NEXT WEEK, IT'S MORE THAN WE'RE INVITING TO OUR TOWN AND ARE GRATEFUL THAT HE'S COMING HERE, UM, HAS TO REPLACE SOME SUCK.
[03:20:01]
AND, UM, W PAUL'S POINT WE HAVEN'T RECEIVED ANY RESPONSE FROM THE, FROM, FROM THE RESIDENTS SAYING, HEY, YOU SHOULD HAVE LET THAT SIGN IN.NO, WE DIDN'T, BUT CONVERSELY, I HAVEN'T HEARD A LOT THAT WE SHOULD, WE SHOULD LIVE.
SO, UM, SO THAT'S MY QUESTION.
MY QUESTION IS IN THERE SOMEWHERE, GETTING TO COMMENT A LITTLE BIT TO THAT, THE THERE'S, THERE'S TWO, THERE'S MULTIPLE COMPONENTS OF THE SIDE ORDINANCE, THERE'S BUSINESS, COMMERCIAL SIGNAGE, THERE'S RESIDENTIAL SIGNAGE.
UH, THE COMMERCIAL BUSINESS SIGNAGE IS A MORE COMPLEX ANIMAL.
I GUESS THAT'S KIND OF A FUNNY POEM TALKING ABOUT, ANYWAY, LET'S GIVE HIM, IT'S GETTING LATE, I GUESS, STILL.
UM, BUT, UH, IT'S A DIFFERENT ANIMAL IN THAT IT'S, YOU KNOW, YOU'VE GOT DISTANCES AND HEIGHTS AND, YOU KNOW, ALL, ALL SORTS OF THINGS THAT YOU HAVE TO TAKE INTO ACCOUNT SO THAT, UH, WE ARE ORIGINALLY, WE WERE TALKING ABOUT, UH, ADDRESSING OUR SIGN ORDINANCE AS PART OF OUR, THE RE CREATION OR REWRITING OF OUR UNIFIED DEVELOPMENT CODE.
HOWEVER, UH, AND, AND I WOULD SAY THAT IT WOULD BE, IT WOULD NOT BE WISE IN MY OPINION, TO, TO DIVORCE THAT FROM THE OVERALL, THE COMMERCIAL AND BUSINESS SIGNAGE FROM THE OVERALL RECONSTRUCTION OF OUR UNIFIED DEVELOPMENT CODE, BECAUSE IT IS COMPLEX AND IT HAS TO, YOU HAVE TO BE ABLE TO, THERE'S MORE THAN JUST PUTTING A SIGN IN THE GROUND THAT GOES INTO IT.
SO I THINK THAT SHOULD BE REMAIN WITH THE, THE, THE, THE REWRITE OF THE UNIFIED DEVELOPMENT CODE.
UM, AND WE ARE, WE'RE ON PAUSE FOR THAT FOR A COUPLE OF REASONS.
COVID WAS ONE, BUT ALSO WE HAVE A, UH, A POSITION TO FILL.
THAT'S PRETTY IMPORTANT THAT ARE THE DIRECTOR OF DEVELOPMENT SERVICES.
AND UNTIL WE GET THAT FILLED, WE'RE KIND OF ON PAUSE WITH THAT PROCESS.
SO, UH, THAT'S PART OF IT NOW, THE RESIDENTIAL SIGN ORDINANCE, A WHAT KIND OF A SIGN CAN I HAVE IN MY FRONT YARD IS A DIFFERENT ANIMAL.
AND AGAIN, THEN, THEN THE, THE COMMERCIAL ONE AND THAT WE CAN DO SEPARATE FROM THE UNIFIED DEVELOPMENT CODE REWRITE.
UM, BUT I WANTED TO MAKE SURE THAT IT'S CLEAR THAT WE'RE TALKING ABOUT DIFFERENT THINGS, SO ABOUT WHETHER OR NOT, UH, I I'LL LET COUNCILMEMBER WALDEN RESPOND TO THE REST OF YOUR COMMENT.
IS THERE TELL ME THE COMMENT AGAIN? NO, NO, NO.
IT WAS JUST THAT WE ARE NOT NECESSARILY GETTING COMPLAINTS.
THAT ASSIGNMENT WAS ALLOW BECAUSE IN MOST CASES WE HAVE NOT ALLOWED SIGNS AND, BUT CONVERSELY, IT WOULD BE OUR RESIDENTS DON'T GET TO NECESSARILY SEE SIGNS THAT WE HAVE NOT ALLOWED TO GET CHALLENGES AGAINST THOSE OR PRAISE FOR NOT LETTING THEM IN.
I KNOW I HAVEN'T RECEIVED ANY COMMENTS LIKE THAT, SO, SO I CANNOT TELL.
OKAY, WELL THEN I GUESS MY COMMENT BACK TO THAT, PEOPLE HAVE AN OPPORTUNITY TO WATCH THE PROCEEDINGS AND WE GET FEEDBACK FROM THAT.
AND SO I VALUED THAT FEEDBACK.
UM, HOWEVER IT COMES TO ME AND, UM, I, MY POSITION IS NO NEWS IS GOOD NEWS, AND WE HAVE A HISTORY AND TRADITION AND AN ORDINANCE REFLECTS MY UNDERSTANDING OF THE RULE OF THE COMMUNITY THAT IS STILL THE RULE OF THE COMMUNITY.
SO THEREFORE, UM, I, I'M NOT INCLINED TO ENTERTAIN THESE SORTS OF THINGS IN SPITE OF ALL THE REASONS THAT, THAT I MIGHT WANT TO DO THAT, YOU KNOW, I FEEL LIKE I WANT TO DO THAT, BUT I THINK MY DUTY IS TO, IS, IS SENDS ME INTO ANOTHER DIRECTION.
SO HAVE YOU EVER DRIVEN INTO A COMMUNITY OR DRIVEN THROUGH A COMMUNITY WHERE THE SIGNS ARE ALL DIFFERENT SIZES AND IT FEELS LIKE THE BUSINESSES ARE SHOUTING AT YOU? AND I THINK THAT THAT MIGHT BE ONE OF THE REASONS WHY WE HAVEN'T HEARD MUCH IS BECAUSE WE DON'T HAVE ENOUGH OF A PATTERN OF THAT.
IF IT DOESN'T, IT HASN'T CAUSE IT SERVICE, IT HASN'T, IT HASN'T SURFACED, BUT IT'S A SEQUENCE OF LITTLE DECISIONS OF DEVIATE HERE, DEVIATE THERE.
AND THE NEXT THING, YOU KNOW, YOU KNOW, 50 YEARS FROM NOW, WE HAVE A HODGEPODGE POPERY
[03:25:01]
OF SIGNAGE.THAT'S JUST COULD LOOK NOT GOOD.
NOT HOW IT HAPPENED, BUT I'VE RECEIVED SOME FEEDBACK.
LIKE I'M SURE PAUL HAS, FROM SOME OF OUR LEADERS, UM, WE WERE LOOKING AT AN ISSUE, UH, ADDISON TOWN CENTER, UM, AND THEY COMMUNICATED VERY CLEARLY, UM, IN THE INPUTS I RECEIVED OR UNIFORMITY AND NOT, NOT TO ALLOW SOMETHING.
I THINK WE MAKE STAFFS INCREDIBLY HARDER, PARTICULARLY IN SCIENCE WHEN WE MEAN HOW MUCH ARE THE DEVIATIONS.
THERE'S JUST NO GOOD ANSWER TO THAT QUESTION.
IT MAKES YOU FEEL A LITTLE BIT MORE COMFORTABLE AND IT'S A SOMETIMES ON EDGE.
I ALWAYS WONDER THE PURPOSE FOR THE SIGN IS I REMEMBER SIEGEL WAS THERE.
SO WHAT WAS THE CONCERT WHEN NANNY MOSLEY ALLOWED A NEON LIGHTS SIGNS, RIGHT? BIG OF UP, WE DON'T ALLOW A PYLON SIGN IN A NEGLECTED LESLIE'S TO SAY, WE DON'T WANT ALLOW NEO LIGHTS, BUT YOU KNOW, THEY GOT BOTH.
SO CITY OF DALLAS JUST REJECTED.
SO YOU CANNOT PUT THIS OVER THERE.
SO THEY CAME INTO THE CONSOLE AS FOR VARIOUS.
SO ALL THE COUNCIL UNANIMOUSLY ALLOW THEM TO PUT UP READY BY THE STREET.
I DON'T KNOW IF YOU STILL REMEMBER THAT PEOPLE DON'T WANT TO TAKE HIM OUT.
SO ONE WAS ON THE NEWS BIG TIME.
SO THEY ASKED ME TO GO THERE TOO.
IT WAS LIKE A SALAD BRATION, KIND OF A GESTURE BREAK UP A BOTTLE OF NAS CHAMPAGNE.
SO I UNDERSTAND WE HAVE VARIOUS, YOU KNOW, PAUL ACTS LIKE A JIM DUFFY.
SO THIS NEVER FOR THE SILENT BARRIER, IT'S NEVER EASY.
IS IT BECAUSE IT JUST DEPENDS ON YOU ALL SETS TO ME.
THIS IS YEARS, THREE YEARS ON THE COUNCIL, 10 YEARS IN MAY.
AND UH, EVERYBODY THINKS DIFFERENT SOMETIME WE WILL PASS THE BUREAU.
I MAY NOT, BUT YOU'LL THINK IT'S LARGE ALL TO LODGE.
AND I DON'T THINK SO, BUT IT JUST DEPENDS ON WHAT'S YOUR SENSE, EVEN THOUGH WITH OUR AUDIENCES, IF YOU TO GO STRAIGHT 16 INCHES ON THE SIDE, 20 INCHES IN THE BACK WITH THE AREA, ALL OF THE SIDE AREA AND DISTANCE, YOU KNOW, AS PART OF WILSON, KURT JUST MENTIONED, SO IT LASTS OFF STRAIGHT FOR 200 FEET.
YOU CAN HAVE THE SUN UP TO 30 INCHES, BUT I NEVER SEEN ANY UNIFORMITY.
SO IT'S MANY DEPENDS ON EACH INDIVIDUAL'S VIEW.
SO FOR THAT, YOU KNOW, I JUST, I JUST, YOU KNOW, FOLLOW THE MAJORITY, IF YOU'RE THINK THIS IS WHAT PEOPLE WANT.
YOU'LL MAKE A MOTION WITHOUT HAVING TO STAY HERE FOR 30, 40 MINUTES.
BUT IF, IF, IF MR. TAPER WOULD LIKE TO ADD ONE LAST COMMENT, I'M OPEN TO HEARING.
I MEAN GUYS, I SAID, I JUST WANT TO BRING BACK TO, YOU KNOW, WE'RE TALKING ABOUT THREE INCHES, UH, ON A BUILDING, THAT'S A HUGE BUILDING.
I SAID THE FECALS OLD BUILDING HERE.
SO WHEN YOU LOOK FROM THE ROAD, YOU, I GUARANTEE YOU WON'T EVEN KNOW THREE INCHES.
YOU'RE GOING TO BE ABLE TO TELL THE THREE INCHES DIFFERENCE IS WHAT WE'RE TALKING ABOUT HERE.
ESPECIALLY WHEN YOU'RE DRIVING PAST THE 45, 50 MILES AN HOUR, YOU ARE NOT GOING TO KNOW IF IT'S THREE INCHES TOO BIG OR TOO SMALL.
I SAID, PHIL, YOU KNOW IT, I JUST WANT TO BREAK THAT THE PROPORTION OF EVERYTHING HERE.
IT'S NOT LIKE I'M TRYING TO PUT ASSIGNMENTS, JUST THIS MASSIVE, YOU KNOW, LED, YOU KNOW, UH, LOTS OF VEGAS SIGN UP.
IT'S, IT'S A VERY DISTINGUISHED CHANNEL LETTER SIGN BACK LIT VERY BEAUTIFUL, VERY EXPENSIVE.
AND THIS DECISION RIGHT NOW IS ON THREE INCHES THAT SOCKET.
[03:30:01]
I LOVE THIS BUILDING.I STOPPED BY IT EVERY OTHER WEEK AND I WATCHED THE PROGRESS AND IT'S JUST, IT'S JUST BEAUTIFUL.
AND UM, AND I THINK IT'S GOING TO BE PERFECT WHEN, WHEN OCCUPIED BY A FISH GALLERY, YOUR DOG AND GENERAL PET STORE.
AND WHEN ALL OF THESE SIGNS, UM, ARE FINALLY UP ON THIS BUILDING AND IN MY OPINION, OUR UNIFORM SIZE IS GOING TO LOOK PERFECT.
AND I THINK THAT THIS IS A TOUGH DECISION, BUT WE'RE GOING TO, I THINK ALL OF US ARE GOING TO LOOK BACK IN TIME AND SAY, YOU KNOW, WE MADE THE, I MADE THE RIGHT DECISION TONIGHT IS A TOUGH DECISION, BUT I'M GOING TO MOVE THAT.
SO LET ME ASK ONE FINAL QUESTION.
SO WITH THIS TWO SIDES OF THE STORE, YOU KNOW, WITH THE RICE SIZES, THEY STILL AREN'T ALLOWED TO PUT A MONUMENT ASSIGNED BY THE STREET WILSON.
UM, THAT'S SOMETHING THAT I WILL LOOK INTO, UM, AND I CAN LET YOU KNOW, IMMEDIATELY AFTER, AFTER THIS, THE, AFTER I GET OFF THE MIC, THE REASON I ASK, BECAUSE THIS IS ATTACHED TO SIGN ON, RIGHT? SO JUST REMEMBER, UH, THAT, UH, LOOPY TORTILLAS, RIGHT? THEY HAVE THE VARIOUS, WE ASKED THEM TO MAKE IT A LITTLE SMALLER PEPPER, CHILI PEPPER.
ALSO, THEY HAVE MONUMENTS SIDE.
SO IF THEY GO TO APPLY FOR MODERN MEDICINES, I CAN LIVE WITH JUST YOUR DENIAL.
I CAN LIVE WITH IT BECAUSE THEY'RE GOING TO STILL HAVE MONUMENTS ON THE SIDE OF STREET.
BUT IF THEY DON'T, THEN I WILL SAY, YOU KNOW, I WILL TAKE A TOM'S SUGGESTION IN THE HIGHEST WAY, KEEP IT THE SOUTH FACADE, JUST THREE INCHES, AND THEN HAVE THEM CHANGE THAT TO 16 INCHES IN COMPLIANCE WITH, WITH OUR AUDIENCE.
I JUST, THEY SPENT 25,000, 30,000, 40,000, BUT
YOU KNOW, I HOPE I, I UNDERSTAND, YOU KNOW, WE HAVE ORDINANCE, BUT ALSO WE GIVE A LOT OF VERITAS.
IF WE CAN MEET A HALF, YOU KNOW, I MEAN, AT LEAST SAVE THEM SOME MONEY.
AND, UH, I WOULD LOVE TO SEE THAT, YOU KNOW, THIS TOUGH SITUATION TO DO BUSINESS, YOU KNOW, AND MONEY IS MONEY 40,000, 30,000, STILL A LOT OF MONEY.
SO I UNDERSTAND, YOU KNOW, THEY BOUGHT IT EARLIER.
WE NOT EVEN CONSULTING WITH THE ALL SIGNED PERMIT REGULATIONS.
SO, UM, SO HOPEFULLY IN THE FUTURE THEY DO OTHER SIGNS THAT YOU GOT TO, TO COME TO OUR DEVELOPMENT SERVICES TO GET EVERYTHING RIGHT.
SO I HAVE A MOTION AND SECOND ON THE TABLE.
AND THEN REAL QUICK, JUST, UH, WE, WE DON'T KNOW THE ANSWER RIGHT NOW, BUT ON THE MONUMENT SIGNS.
SO WHATEVER DECISION THE COUNCIL MAKES, YOU NEED TO UNDERSTAND THAT IT'S HARD TO JUST EMOTION.
I'M JUST, YOU KNOW, YOU MENTIONED THIS BECAUSE YOU KNOW, THE GI FRIDAY, YOU KNOW, BJ RESTAURANT, THEY HAVE ATTACHED SIDE, BUT ALSO THEY HAVE MONUMENTS.
SO, UM, GO BACK, STUDY THE SIGN AUDIENCE A LITTLE FURTHER, SO YOU'LL KNOW HOW TO DO IT.
SO I HAVE MOTION AND SECOND ON THE TABLE.
ALL IN FAVOR, PLEASE SAY, AYE.
SO I SAID ALL IN FAVOR TO YOUR MOTION AND THE SECOND BEING SAY, AYE.
SO YOU HAVE FULL VOTES IF YOU ARE, GETS IT SAY AYE.
[16. Present, Discuss, and Consider Action on the Appointment of a Selection Committee for the Addison Circle/Silver Line Station Transit-oriented Development Project. ]
PRESENTED, DISCUSSING CONSIDERATION OF THE APPOINTMENT OF THE SELECTION COMMITTEE FOR THE ADDISON CIRCLE, SINGLE LINE STATION.AND, UH, CHRISTIAN WAKEFIELD IS FROM THE PROCESS TO
[03:35:01]
ASSIST IN SELECTING THE MASTER DEVELOPER AND THE DEVELOPMENT PROPOSAL FOR THE SILVER LINE STATION AREA.AND PART OF THIS PROCESS IS THE APPOINTMENT OF A SELECTION COMMITTEE MADE UP OF COUNCIL MEMBERS, UH, THAT WOULD MAKE RECOMMENDATIONS BACK TO THE FULL COUNCIL ON SEVERAL THINGS THAT ARE PART OF THIS PROCESS.
WHAT WOULD BE THE PARAMETERS THAT WOULD BE USED IN THE SELECTION OF THE MASTER DEVELOPER.
AND THESE WOULD BE BASED ON THE GUIDING PRINCIPLES THAT YOU'VE ADOPTED ALREADY AS PART OF THE STATIONARY PLAN, AS WELL AS YOUR LAST STUDY, INDEPENDENT PRESENTATIONS, UM, THAT COULD INCLUDE THINGS LIKE THE FINANCIAL, UH, ASPECTS OF THE PROJECT.
UH, THE ULTIMATE DESIGN IN TERMS OF DENSITY ARE WELDED AS WELL AS, UH, THE IMPACT OF DARK VISITING INCREASE RIDERSHIP.
HOW DOES IT, HOW DOES THE PROPOSAL MANAGE THE PARKING BRAKE SET AND THEN YOU'LL ROLL DEVELOPMENT.
THE RFP PROCESS WILL HAVE TWO PHASES AND THE SELECTION COMMITTEE WILL KIND OF MAKE THE FIRST CUT OF THE DEVELOPERS AND RECOMMENDED DEVELOPERS THAT WOULD BE CHOSEN TO ADVANCE THE SECOND PHASE MORE DETAILS.
AND THEN ULTIMATELY THE SELECTION COMMITTEE RECOMMENDATION TO THE ENTIRE COUNCIL, UM, THE PREFERRED DEVELOPMENT PARTNER, UH, THIS WOULD BE BASED ON FORMAL PROPOSALS THAT INCLUDE THE DEVELOP OVERALL DEVELOPMENT CONCEPT, AS WELL AS THE FINANCIAL ASPECTS OF THE DEVELOPMENT, INCLUDING, UH, THE RELATIONSHIP WITH DARK, UM, ON THE ULTIMATE DEVELOPMENT, UM, SELECTION COMMITTEES WORKS AND START HERE PRETTY QUICKLY NOVEMBER.
AND WE EXTEND, UH, DURING THAT PERIOD OF THE SELECTION AND RECOMMENDATION, THE ALTERNATE DEVELOPER AND STAFF IS RECOMMENDING THAT THE COUNCIL AT THE 0.3 MEMBERS OF COUNCIL TO THE SELECTION COMMITTEE, THIS IS LESS THAN A QUORUM.
AND, UH, ALSO, UH, WE DON'T HAVE THE OPPORTUNITY FOR ANY TYPE OF BOAT WOULD BRING THREE MEMBERS.
SO THAT'S WHAT OUR RECOMMENDATION IS BASED ON.
AND I'LL BE HAPPY TO ANSWER ANY QUESTIONS THAT SHOULD COME ALONG PROCESSED.
NO CUSHMAN AND WAKEFIELD IS STARTING TO PULL THINGS TOGETHER.
UH, WE THINK THAT IT WILL BE SOME TIME IN FEBRUARY, MARCH TIMEFRAME, PART OF THE SELECTION, ULTIMATE SELECTION.
WHAT I WRESTLED WITH ON THIS ONE WAS WHAT THE PARAMETER, WHAT THE PARAMETER DISCUSSION WOULD BE.
MY INITIAL THOUGHT WHEN I READ THIS WAS I THOUGHT IT SHOULD PROBABLY BE THE ENTIRE COUNCIL THAT WAS PART OF THE PROGRAM UNDER DISCUSSION BECAUSE THAT FRAMES EVERYTHING.
BUT FOR THE SECOND TWO STAGES WHERE IT'S ASSESSING, WHAT WERE YOU WINNOWING DOWN THE NUMBER OF POTENTIALS.
AND THEN FINALLY COMING UP WITH THE RECOMMENDATION THAT THAT'S MEASURING AGAINST WHATEVER THE PARAMETERS ARE THAT WE'RE MORE COMFORTABLE WITH, MAYBE A SMALLER GROUP DOING THAT, BUT I HAVE TROUBLE RELATING TO HOW THE PARAMETERS DISCUSSION IS GOING TO, YOU KNOW, HOW THAT'S GOING TO GO, BECAUSE I WOULD THINK THOSE ARE SO IMPORTANT THAT EVERYONE WOULD WANT TO HAVE A SAY LIKE THE FINANCIAL AND ECONOMIC, YOU KNOW, OR IS THIS SELECTION COMMITTEE GOING TO ATTACH VALUES TO IT OR JUST, I DON'T, I DON'T HAVE AN IMAGE THAT HELPS MAKE IT COMFORTABLE THAT PEOPLE WOULDN'T, THAT WE WOULDN'T END UP AS A COUNCIL REOPENING THE ENTIRE DISCUSSION.
I THINK IF YOU, I HAD A CONVERSATION WITH HIM WAS I THINK THE REASON YOU WANT TO SUB COMPANY SIMILAR TO FATNESS SUB COMPANY SUBCOMMITTEE, YOU DON'T WANT A MAJORITY LIKE A FULL, SO THAT'S THE REASON, UH, I THINK PHYLLIS RECOMMENDED THREE COUNCIL MEMBERS.
SO I HAD A THOUGHT DEFINITELY, NO, I THINK WE HAVE TWO COUNCIL MEMBERS, TOM BROAD, AND
AND THEN ALSO THE CONSTRUCTION KIND OF BUSINESS.
THEY HAVE QUITE A BIT EXPERIENCE AND ALSO PAUL, BUT HE WAS A CITY COUNCIL WITH THE FARMERS BRIDGE IS SERVE ON THE SUBCOMMITTEE.
HE ALREADY GOT EXISTING EXPERIENCE.
SO FOR THAT REASON, AND, UH, I KIND OF REPRIMANDED, YOU KNOW, TOM BROWN AND PAUL
SO NOT BECAUSE IF YOU HAVE A SUMMER RECOMMENDATION FOR SOME GOOD IDEAS, YOU CAN CONVEY THAT TO ALL OF THEM, ALL OF THEM SO THEY CAN ASK SECURITY.
SO I THINK YOU'D NEED FIRST OR
[03:40:01]
THE KIND OF EXPERIENCE IN THE FIELD IS ALWAYS BETTER THAN WE DON'T, BUT DOESN'T MEAN WE DON'T UNDERSTAND ANYTHING, BUT WE CAN ALWAYS, YOU KNOW, PASS ALL IDEAS TO THEM ANYWAY, THEY REPORT TO US AS WELL.I THINK THE ONE THING, ONE OF THE, ONE OF THE THINGS THAT I'D LIKE TO PAUSE SUBCOMMITTEE IN THIS PARTICULAR SITUATION IS THE EXPERTISE AND JUST THE ADDITIONAL THOUGHT AND TIME THAT COULD GO INTO IT RATHER THAN JUST HAVING IT ON, YOU KNOW, DURING, DURING THE MEETING, I KNOW EVERYBODY'S STUDIES AND LEADS IN THEIR OWN TIME.
UH, BUT I THINK THAT THE EXPERTISE THAT IS SOMETHING THAT WOULD ENHANCE A DECISION THAT ULTIMATELY WE'LL ALL MAKE AS A COUNCIL.
IT WASN'T WHETHER THE SELECTION COMMITTEE COULD BE GOOD
YOU KNOW, I, I, I MADE A STASH RESPONSE TO, YOU KNOW, WHAT, THAT'S A LEGITIMATE ANSWERS.
THE, THE WAY THE PROCESS WOULD WORK IS STAFF AND CUSHMAN AND WAKEFIELD ARE GOING TO DO MOST OF THE LEG WORK AND PRESENT IT TO THE MEMBERS OF THE SUBCOMMITTEE.
THAT'S THE OPPORTUNITY FOR COUNCIL SUBCOMMITTEE MEMBERS TO REALLY BANG ON IT AND ASK HARD QUESTIONS AND ALL THAT KIND OF STUFF, AND THEN BRING SOMETHING THAT CAN BE RECOMMENDED FOR THE ENTIRE COUNCIL SO THAT THE COUNCIL ULTIMATELY MAKES THE DECISION, RIGHT? BUT IT'S, IT'S, IT'S VETTED BY MEMBERS OF THE COMMITTEE THAT THE REST OF THE COUNSELOR IS SAYING, THIS IS SAYING, WE TRUST YOU TO UNDERSTAND OUR VISION AND OUR GUIDING PRINCIPLES, AND TO MAKE SURE THAT WHAT YOU'RE BRINGING FORWARD IN, IN A RECOMMENDATION, BE IN THE LINE WITH THOSE THINGS, RIGHT? UH, SO IF, IF THE COUNCIL, IF THE COUNCIL IS NOT COMFORTABLE WITH THAT, THEN REALLY WHAT HAPPENS IS YOU TURN, YOU, YOU BYPASS ANY SUBCOMMITTEE WORK AND YOU JUST GO STRAIGHT TO THE ENTIRE COUNCIL IF THE COUNCIL IS NOT COMFORTABLE.
SO, SO THAT'S, AND GOING BACK TO THE QUESTION IS THE COUNCIL IS THE, ARE THERE MEMBERS OF THE COUNCIL THAT ARE NOT GOING TO BE COMFORTABLE WITH THIS, THIS SETUP? UM, AND IF THERE IS, THEN, THEN YOU NEED TO HAVE THAT CONVERSATION AND DECIDE HOW YOU WANT TO GO.
REALLY IT'S A MATTER OF, UH, OF, UH, AT THE END OF THE DAY IS YOU'RE SETTING UP A PROCESS THAT YOU TRUST.
NOT ONLY IF YOU'VE GOT STAFF AND OUR CONSULTANT WORKING WITH THAT SUBCOMMITTEE TO BRING IT BACK TO THE ENTIRE COUNCIL.
UH, BUT THEN YOU'VE GOT THE COUNCIL, UH, UH, A PORTION OF THE COUNCIL THAT'S SAYING, YEAH, WE'RE, WE'RE GOOD WITH THIS.
CAN I FOLLOW ON, BECAUSE ONE COMMENT, I UNDERSTAND VERY MUCH THE IDEA OF HAVING THREE, AS OPPOSED TO THE WHOLE GROUP, OR JUST LOTS OF, LOTS OF REASONS.
THAT'S EASIER GROUP TO WORK WITH.
AND I GET THAT THE PIECE WHERE I REALLY STRUGGLE IN TERMS OF BEING COMFORTABLE WITH EVERYBODY BEING COMFORTABLE WITH, I'M NOT YET CLEAR ON WHAT IT MEANS ON THE PARAMETERS, YOU KNOW, HOW MUCH, HOW MUCH IS THIS DECIDING WHAT IT'S GOING TO LOOK LIKE AND THEREFORE WHAT YOU PUT FORWARD AND HOW YOU FRAME IT, OR IS IT MUCH MORE THAN TECHNICAL BACKGROUNDS? AND IS IT THE, DO YOU SEE WHAT I'M SAYING? SURE.
IT'S THAT DESIGN PIECE THAT MAYBE I'M CONFUSED ABOUT.
SO, AND THERE'S, THERE'S DIFFERENT PHASES IN THIS, RIGHT? IT'S PHYLLIS MENTIONED IT'S A TWO PHASE PROCESS, RIGHT? SO LET'S SAY WE GET 15 PROPOSALS, INITIAL PROPOSALS, WE'RE GOING TO, THE SELECTION CRITERIA IS GOING TO HELP US TO WINNOW DOWN FROM 15 TO SOME NUMBER OF FINALISTS, WHETHER THAT'S TWO OR THREE OR FOUR, SOME, SOME REASONABLE NUMBER OF FINALISTS OR NUMBER FOR FINALS.
BUT THAT TIME, THEN YOU'RE GETTING INTO MORE DETAIL AND TALKING ABOUT WHAT, YOU KNOW, THE, THE, YOU KNOW, THE, THE, YOU'VE GOT, YOU GOT SOME DESIGN WORK, DONE, HIGH LEVEL DESIGN WORK DONE ON AT THAT TO GET TO THAT, THAT FINALIST STAGE.
BUT THEN WHAT YOU'RE TRYING TO, YOU'RE TRYING TO DECIDE WHEN YOU'RE INTERVIEWING THE FINALISTS, YOU KNOW, WHICH OF THESE DESIGNS DO WE LIKE, AND WHAT ARE THE, WHAT ARE SOME MORE DETAILS IN MY MIND AT THE POINT THAT
[03:45:01]
WE'RE TALKING ABOUT FINALISTS? IT'S, IT'S, IT'S A COUNCIL DECISION, RIGHT? IT'S, IT'S NOT, IT'S NOT JUST THE SUBCOMMITTEE.IT'S, IT'S THE COUNCIL MAKING THE FINAL DECISION ON THIS IS OUR FINALIST, AND THIS IS WHY, AND EVERYBODY GETS TO SEE WHAT THE, THE WHY, WHY ARE WE LIKE THIS DESIGN OR WHY WE, HOW DOES IT INTEGRATE FROM A WALKABILITY STANDPOINT? AND HOW DOES IT INCREASE MOBILITY? UM, HOW DOES, UH, HOW DOES IT, UH, IN, UH, FROM A DEVELOPMENT PROGRAM STANDPOINT, HOW DID IT, HOW DOES IT MEET OUR GOALS FROM A DOLLAR AMOUNTS AND HOW DOES IT PROVIDE ECONOMIC SYNERGY TO BE A TRUE REGIONAL TYPE OF DRAW THAT THAT IS ALREADY ARTICULATED AS PART OF THE, THE COUNCIL'S APPROVED VISION AND GUIDELINES FOR THIS WHOLE PROJECT.
SO THAT'S THAT YOU'RE, YOU'RE, YOU'RE TRYING TO GET FROM, FROM MANY TO FEW, AND THAT WHEN YOU GET TO THE FEW POINT POINT IT'S, THEN THE COUNCIL SAYING, AS A COUNCIL, WE'RE COMFORTABLE WITH THIS LOAN, WOULD IT BE COMING BACK TO THE COUNCIL FOR REVIEW APPROVAL, WHATEVER THE RIGHT WORD IS AT EACH OF THESE THREE STEPS.
SO AFTER THE PARAMETERS, LET'S SAY IT'S WORKED THROUGH WITH THE PARAMETERS AND NEED SELECTION COMMITTEE OR WHATEVER THAT PERSON GROUP IS.
WOULD IT THEN BE COMING BACK TO THE COUNCIL AT THAT POINT? YEAH, SO, SO WHAT'S THE, ONCE THE PARAMETERS ARE SETTLED ON THROUGH THE WORK BETWEEN COUNCIL, SUB COMMITTEE AND STAFF MEMBERS, WE COME BACK TO THE COUNCIL AND SAY, THIS IS, THIS IS WHAT WE'VE, WE'RE, WE'RE RECOMMENDING.
WE GET A THUMBS UP AND WE'RE MOVING FORWARD WITH THAT.
AND THEN, THEN THAT'S THAT, THAT THOSE ARE INCLUDED IN THE RFP ONCE THE RFP IS SUBMITTED OR RESPONDED TO, AND WE GET 15, 15, UH, UH, SUBMISSIONS, AGAIN, JUST MAKING UP A NUMBER, THEN IT'S ALL RIGHT.
WE VISIT WITH THE, THE, THE, THE, THE STAFF HAS WORKING WITH THE COUNCIL SUBCOMMITTEE TO NARROW IT DOWN FROM 15 BASED ON THE CRITERIA THAT'S ALREADY APPROVED AND REVIEWING THOSE RFPS.
WE'RE GOING DOWN FROM 15 TO SOME, SOME NUMBER OF FINALISTS.
AND THEN AT THAT POINT, YOU'RE BASICALLY, IN MY OPINION, YOU'RE, YOU'RE SAYING, ALL RIGHT, THESE ARE OUR FINALISTS.
UM, WE'VE GONE THROUGH THESE DEF DIFFERENT STEPS.
NOW WE'RE TALKING ABOUT WITH THE COUNCIL, WHICH, WHICH IS, AND AGAIN, AT THAT POINT AFTER THE WINNOWING, THAT'S CORRECT.
SO THERE'LL BE THREE REVIEWS WITH COUNSEL AFTER THE PARAMETERS OR REVIEW OF WHAT THE WINNOWING WAS.
AND THEN, AND THEN WE'LL TAKE A MOMENT TO HAVE THREE OR WHATEVER THAT NUMBER IS.
WE HAVE ANY IDEA OF HOW MANY FINALS WE BUY.
WE AYE, I, YOU WANT IT TO BE MANAGEABLE, BUT IT COULD BE THAT WE COULD GO INTO THIS SAYING WE WERE LOOKING FOR THREE FINALISTS, BUT FOR REALLY GOOD PRODUCT PROPOSALS COME IN AND WE SAY, THAT'S BEFORE.
RIGHT? SO I, I, IT'S NOT GOING TO BE SEVEN.
WELL, IF IT'S SEVEN, I'LL BE VERY SURPRISED, BUT IT'S GOING TO BE SOME MANAGEABLE.
SINCE I RAISED THE QUESTION, I WAS MUCH MORE COMFORTABLE.
WE GOT A STAFF RESPONSE TO QUESTIONS THAT SUBMITTED THE QUESTION OF WHAT WERE THE PARAMETERS, TED.
I JUST COULDN'T IMAGINE WHAT THEY WERE, BECAUSE I'VE NEVER BEEN THROUGH THAT KIND OF THING IN THAT ARTICULATION WAS VERY HELPFUL IN HELPING ME RELATE TO, AND, YOU KNOW, MAYBE GIVEN THAT IF IT'S FINANCIAL AND ECONOMIC MOBILITY, JUST CALLING THEM OUT AND THE FOLKS THAT ARE LISTENING, PROJECT DENSITY AND HEIGHT INTEGRATION WITH ADDISON CIRCLE, THOSE HIGH LEVEL WEEKS I CAN GET THERE.
SO, LIKE I SAID, I NEED OTHER I'M COMPLETELY, I'M CONFIDENT THAT MY COUNCIL COLLEAGUES THAT MAY STEP UP TO SERVE ON THE COMMITTEE, UH, WOULD BE MORE THAN CAPABLE OF WORKING TOGETHER TO ARTICULATE THE, UM, THE ESSENCE, UM, YOU KNOW, THE HONEST PEOPLE AND THE DESIRES THAT WE HAVE AS A COMMUNITY FOR THAT DEVELOPMENT.
AND I THINK THAT COMBINED WITH STAFF IS JUST GOING TO BE A SUPERCHARGED VISIT, GOING TO BE AS A SUPERCHARGER, A WAY TO DO THIS.
AND I THINK WE'LL ALL FEEL MORE CONFIDENT ABOUT MAKING DECISIONS WITH THIS KIND OF ADDED LAYER OF EXPERTISE AND ADDITIONAL THOUGHT THAT, UH, THAT THE COMMITTEE WOULD TAKE THE TIME TO, TO DO.
AND I, I, I WOULD BE GRATEFUL IF A SUBCOMMITTEE, WHERE WOULD WE TAKE THIS TASK? YEAH.
YOU KNOW, I HAVE TO SAY THIS, I YIELD MYSELF,
[03:50:01]
YOU KNOW, BECAUSE I THINK PAUL SOME ON THE COMMITTEE BEFORE THE FARMERS BRANCH.SO I WOULD RATHER, SOMEBODY HAS MORE EXPERIENCE THAN MYSELF.
SO, BUT ANYWAY, WE'LL, WE'LL MAKE A FINAL DECISION AT THE END.
MY ISSUE WAS MORE HOW AMORPHOUS IT WAS.
DID YOU, DO YOU FEEL BETTER? I DO.
AFTER GETTING THE ADDITIONAL INFORMATION, I FEEL LIKE IT'S NOT UNBOUNDED, WHICH IS WORKPLACE FOR ME.
SO A WAY WE NEED TO MAKE A MOTION TO APPROVE
SILVERLINE STATION TOD
SO DO I HAVE SECOND? DO WE HEAR ANY CRIES OF PAIN?
SO
I'VE BEEN SECONDED ALL IN FAVOR OF THE DISCUSSION.
ARE YOU ALL ON BOARD TO DO THIS HEAVY LIFTING? UH, YOU KNOW, IT'S A MOMENT TO REMIND.
IT WAS, UM, UH, I HAVE FIVE MEMORIES OF GOING THROUGH THIS PROCESS IN FARMERS BRANCH AND, AND, UM, YOU KNOW, BRINGING THE REALITY YOU CAN SEE NOW, UM, IN THAT COMMUNITY.
AND SO, UM, UH, I THINK THAT, UM, IT'S PROBABLY A GOOD MIX BASED UPON PROFESSIONAL EXPERTISE HERE AND THE EXPERIENCE THAT I'VE HAD, I'VE BEEN HERE IN MY CITY, SO I'M FINE TO DO IT.
I HAVE THE FLEXIBILITY TO SAY WILL WORK OUT.
UM, KIND OF STUMBLED SIMILAR STUFF THAT I'D DO EVERY DAY.
SO, I MEAN, I'VE BEEN INVOLVED IN SOME OTHER SIMILAR THINGS IN A PROFESSIONAL THIS CITY, BUT FOR OTHER, SOME OTHER AREAS, MORE TEXAS, SO I'M HAPPY DOING IT.
AND I, I AGREE THOUGH THAT EACH WE NEED TO HAVE CHECKPOINTS AND I THINK WE'RE GOING TO HAVE THOSE IN PLACE AT EACH STEP, ALONG THE WAY WE COME BACK TO REPORT TO EVERYBODY AND MAKE SURE THAT WE'RE STILL HEADING DOWN THE RIGHT ROAD OR RIGHT.
SO I FEEL LIKE THE MAYOR, UH, I'M WILLING TO SERVE ON THIS.
LET ME SAY A COUPLE THINGS ABOUT IT.
JIM DUFFY, THE JIM DUFFY STARTED OUT WITH MR. JIM DAVI OVER 27 YEARS AGO, ASKED ME TO SERVE ON A COMMITTEE IN ADDISON FOR, UM, UH, TO LOOK AHEAD.
IT WAS CALLED A 20, 20 VISION, 2020.
AND, UH, I WAS 27 AT THE TIME AND HAD NO IDEA THAT I'D BE IN THIS SITUATION IN THE YEAR 2022, WHERE I COULD HELP TO, UH, TO PUT THIS INTO PLACE.
UH, I WANT TO THANK THE COUNCIL MEMBERS FROM THE PASTORS, WORKED REALLY HARD FOR THE, FOR ALL THESE YEARS TO GET US TO THIS POSITION AND, UH, LOOK FORWARD TO IT.
SO WE HAD AN EMOTION FROM LORI SECOND.
ALL IN FAVOR, PLEASE SAY, AYE.