Jan 06, 2026 Work Session

GOOD AFTERNOON EVERYBODY.

IT IS THREE OH FOUR AND WE'LL CALL TO ORDER THIS MEETING OF THE ADDISON CITY COUNCIL ON JANUARY 6TH, 2020 SIXTH, OUR FIRST MEETING OF THE YEAR.

AND THIS IS A WORK SESSION MEETING.

WE HAVE A QUORUM OF THE, OF THE COUNCIL PRESENT WITH ALL MEMBERS IN ATTENDANCE TODAY.

AND, UH, I'D LIKE TO WISH EVERYBODY A HAPPY NEW YEAR AND, UH, WE'VE GOT A BUSY, UH, BUSY LINEUP AHEAD OF US.

ALRIGHT, SO, UH, AS ALWAYS, WE'D LIKE TO START A MEETING WITH THE PLEDGE OF BOTH OF OUR FLAGS.

IF YOU'LL PLEASE RISE EZ I PLEDGE ALLEGIANCE, ALLEGIANCE TO THE FLAG OF THE UNITED STATES OF AMERICA, AND TO THE REPUBLIC FOR WHICH IT STANDS, ONE NATION UNDER GOD, INDIVISIBLE, WITH LIBERTY AND I JUSTICE FOR ALL, HONOR THE TEXAS FLAG.

I PLEDGE ALLEGIANCE TO THE TEXAS ONE STATE UNDER GOD ONE AND INVISIBLE.

ALL RIGHT.

THANK YOU ALL FOR JOINING US TODAY.

UM, MOVING RIGHT ON TO ITEM NUMBER THREE, THE PUBLIC COMMENT, UH, SECTION, UH, CITY COUNCIL WILL INVITE CI UH, CITIZENS TO ADDRESS THE CITY COUNCIL ON ANY MATTER, INCLUDING ITEMS ON THE AGENDA EXCEPT PUBLIC HEARINGS THAT ARE INCLUDED ON THE AGENDA.

CITIZEN COMMENTS ARE LIMITED TO THREE MINUTES UNLESS OTHERWISE REQUIRED BY LAW.

UH, COUNSEL'S NOT PERMITTED TO TAKE ANY ACTION OR DISCUSS ANY ITEM NOT LISTED ON THE AGENDA.

AND, UH, THE COUNSEL MAY CHOOSE TO PLACE THE ITEM ON A FUTURE AGENDA.

AND I DO HAVE ONE, UM, ONLINE PUBLIC COMMENT FORM THAT WAS SENT IN BY, UH, TRICIA STEWART.

AND THAT, UH, THAT ITEM WILL BE, UH, INCLUDED IN THE, UH, PERMANENT RECORD FOR THIS MEETING.

IS THERE ANYBODY ELSE THAT WOULD LIKE TO ADDRESS THE COUNSEL AT THIS TIME? ALL RIGHT, WE'RE SEEING NONE.

WE'LL CLOSE.

ITEM NUMBER THREE, PUBLIC COMMENT AND MOVE ON

[a. Present and discuss the new Comprehensive Plan, Advance Addison 2050, which will replace the 2013 Comprehensive Plan, but maintain special area plans, as amended; establishing policy goals for land use, housing, transportation, economic development and community facilities.]

TO ITEM NUMBER FOUR, OUR WORK SESSION REPORTS.

FOUR A PRESENT AND DISCUSS THE NEW COMPREHENSIVE PLAN, ADVANCED STATUS IN 2050, WHICH WILL REPLACE THE 2013 COMPREHENSIVE PLAN, BUT MAINTAIN SPECIAL AREA PLANS AS AMENDED.

ESTABLISHING POLICY GOALS FOR LAND USE, HOUSING, TRANSPORTATION, ECONOMIC DEVELOPMENT, AND COMMUNITY FACILITIES.

LESLIE, GOOD EVENING, LESLIE NINTH, DIRECTOR OF DEVELOPMENT AND NEIGHBORHOOD SERVICES.

UM, THIS EVENING WE'RE GONNA TALK ABOUT THE NEW COMPREHENSIVE PLAN, ADVANCED ADDISON 2050.

UM, A LITTLE BIT ABOUT WHAT WE WILL DISCUSS THIS EVENING.

I'LL TALK A LITTLE BIT ABOUT WHAT A COMPREHENSIVE PLAN IS, SOME OF THE UPDATES, UM, SINCE WE LAST VISITED WITH YOU ALL ON NOVEMBER 18TH ABOUT THE COMPREHENSIVE PLAN.

AND THEN, UH, WE'RE GONNA GO THROUGH THE IMPLEMENTATION MATRIX AND BRIEFLY TALK ABOUT NEXT STEPS.

UM, SO, UH, MANY OF YOU HAVE SEEN THE TIMELINE, UM, BEFORE WE ARE, UH, IN THE FINAL PHASE OF THE PROJECT, WHICH IS THE ADOPTION PHASE.

AND WE ARE THROUGH THE ADOPTION MEETINGS AT THIS POINT.

UM, THE PLANNING AND ZONING COMMISSION DID UNANIMOUSLY RECOMMEND APPROVAL OF THE DRAFT THAT IS BEFORE YOU AT THEIR OCTOBER PLANNING AND ZONING COMMISSION MEETING.

SO THE NEXT STEPS IS, UM, FURTHER REVIEW, DISCUSSION AND CONSIDERATION BY CITY COUNCIL, UH, PRIOR, WHICH THEN WOULD BE THE ADOPTION OF THE DOCUMENT.

UM, SO A COMPREHENSIVE PLAN.

THIS IS A, UH, LONG RANGE, UH, POLICY DOCUMENT USED TO GUIDE, UH, THE FUTURE GROWTH OF ADDISON.

UM, IT IS PRIMARILY DIVIDED INTO, UM, THREE CORE COMPONENTS OF THE PLAN.

THE FIRST IS THE INTRODUCTION, AND THAT REALLY TALKS ABOUT WHAT ADDISON IS, THE HISTORY OF ADDISON AND OUR IDENTITY.

UM, AND THEN THE CENTER CHUNK OF THE DOCUMENT, UH, TALKS ABOUT OUR, THE VARIOUS, UM, SPECIALIZED AREAS INCLUDING, UH, LAND USE AND DEVELOPMENT, UM, HOUSING MO AND MOBILITY, AS WELL AS THE, UM, AND THEN THE FINAL SECTION IS IMPLEMENTATION.

AND THIS IS WHERE THE FRAMEWORK AND ACTION ITEMS ARE IDENTIFIED TO ACHIEVE THE VISION.

A LITTLE BIT ABOUT WHAT A COMPREHENSIVE PLAN IS.

SO, UM, WE'VE HAD IN THE LAST FEW YEARS WE'VE HAD BEEN WORKING ON TWO DIFFERENT DOCUMENTS.

UH, ONE IS THE COMPREHENSIVE PLAN, WHICH IS AN ADVISORY DOCUMENT.

UM, THIS IS A VISION DOCUMENT THAT, UM, ESTABLISHES OUR GOALS AND, UH, FUTURE IMPLEMENTATION POLICY, UH, FOR HOW WE'RE GOING TO ACHIEVE THOSE GOALS.

AND THEN WE ALSO HAVE THE UNIFIED DEVELOPMENT CODE, WHICH IS REGULATORY.

SO IT IS A SEPARATE DOCUMENT.

AND THE REGULATORY IS SOMETHING WE USE DAY TO DAY TO ENFORCE, UH, WHERE THINGS ARE ALLOWED TO REVIEW CERTIFICATES OF OCCUPANCY TO DETERMINE SETBACKS AND TREES AND ALL OF THOSE, UH, THOSE CORE, UH, DEVELOPMENT STANDARDS AT WHICH DO NOT, UH, APPLY WITHIN THE ADVISORY DOCUMENT, WHICH WE'RE TALKING THIS EVENING.

UM, THE COMPREHENSIVE PLAN,

[00:05:02]

UM, THIS IS A GRAPHIC THAT IS WITHIN THE DOCUMENT ITSELF.

THERE WAS ONE, UM, CH MINOR CHANGE TO THIS DOCUMENT I WANNA POINT OUT UNDER IMPLEMENTATION DOCUMENTS, WHICH IS THE THIRD COLUMN FROM THE LEFT.

UM, IT WAS INCLUDED, UH, OR THE CITY COUNCIL STRATEGIC PLAN WAS INCLUDED UNDER THE IMPLEMENTATION DOCUMENTS BECAUSE THAT DOES, UM, POTENTIALLY PLAY A FACTOR, WILL PLAY A FACTOR IN THE COMPREHENSIVE PLAN AND THE GOALS AND POLICIES THAT COUNCIL SETS AND HOW STAFF RESPONDS TO THOSE GOALS AND POLICIES.

UM, BUT EVERYTHING ELSE THAT YOU SEE ON THIS GRAPHIC HAS, UM, IS CONSISTENT.

YOU CAN SEE ALL OF THESE THINGS FEED INTO THE COMPREHENSIVE PLAN AND, UM, UH, ULTIMATELY CITY COUNCIL ACTION.

AND THEN A LITTLE BIT ABOUT WHAT THE, THE CYCLE OF A COMPREHENSIVE PLAN.

SO, UM, ADVANCED ADDISON 2050 IS OBVIOUSLY 20, 24 YEARS NOW INTO THE FUTURE.

UM, AND SO THIS DOCUMENT IS INTENDED TO LAST US TO 2050.

HOWEVER, DURING THE INTERIM PERIOD, WE WILL PERIODICALLY REVIEW THAT.

WE WILL NOT ONLY KEEP ACTIVE WITH TRACKING OF HOW WE'RE ACCOMPLISHING THE ACTION ITEMS THAT ARE IDENTIFIED AT THE IMPLEMENTATION MATRIX, BUT WE'LL ALSO REVIEW, UM, PERIODICALLY TO DETERMINE, IT CONTINUES TO ALIGN WITH CITY COUNCIL GOALS AND POLICIES AS WELL AS MEETING MARKET CONDITIONS AND NEEDS.

SO THIS IS A, UM, A DOCUMENT THAT WE WOULD, UM, NOT OVERHAUL NECESSARILY, BUT WE WOULD EVALUATE, UM, ON A FREQUENT BASIS TO ENSURE IT'S STILL MEETING OUR NEEDS, UM, AND RESPONDING APPROPRIATELY.

OKAY, NOW, UH, WE'RE MOVING ON TO SOME DOCUMENT CHANGES.

SO THESE, UM, THESE ARE CHANGES WE HAVE BEEN MAKING TO STAFF'S INTERNAL DOCUMENTS.

SO THE, THE DOCUMENT WHICH, UM, YOU ARE CURRENTLY IS IN REVIEW FIRST COUNCIL MEMBERS, UM, DOES NOT REFLECT THESE.

HOWEVER, THIS IS A DIRECT RESPONSE TO THE CONVERSATION WE HAD WITH YOU ALL ON NOVEMBER 18TH.

UM, SO THERE WERE REALLY THREE CHANGES MADE.

UM, THERE WERE SOME CLARIFICATIONS MADE TO CITATIONS IN THE DOCUMENT BASED UPON FEEDBACK WE RECEIVED.

UM, WE DID UPDATE THE LAND USE BREAKDOWN BASED UPON THAT, BASED UPON THAT COMMENT WE RECEIVED.

AND THEN THERE WERE ALSO, UM, A FEW MINOR CLERICAL, CLERICAL CHANGES, UM, PRIMARILY CAPITALIZATION THAT WAS MISSED PREVIOUSLY.

SO TALKING A LITTLE BIT ABOUT, UM, THE CHANGES TO CITATIONS.

SO SOME OF THE FEEDBACK WE RECEIVED WAS THAT THERE MAY BE, MAY OR MAY HAVE BEEN SOME MISSING CITATIONS WITHIN THE DOCUMENT.

WE DID AN AUDIT AND WE DID FIND 16 LOCATIONS WHERE THERE WAS A CITATION THERE, BUT IT WASN'T CLEAR WHAT IT WAS BECAUSE THE METHOD AT WHICH WE CITED ITEMS WAS NOT CONSISTENT.

SO YOU CAN SEE ON THE LEFT, UM, THAT LITTLE BOOKMARK, UM, THAT'S WHERE WE, THAT THAT WAS THE, WHERE THE INFORMATION ON THIS PAGE WAS COMING FROM THE CITATION.

HOWEVER, IT WASN'T AS CLEAR 'CAUSE IT WAS USING A DIFFERENT METHOD TO DISPLAY THAT, UM, TO CORRECT THIS.

UH, YOU'LL SEE THE NEW CITATION ON THE RIGHT HAND SIDE.

IT CLEARLY SAYS SOURCE AND IDENTIFIES THE, THE LOCATION OF WHERE THAT INFORMATION WAS PULLED FROM.

SO WE'VE MOVED, SO EVERY SOURCE IS NOW CLEAR WITH THE SAME METHODOLOGY AND APPEARS THE SAME THROUGHOUT THE DOCUMENT.

SO THERE'S NO CONFUSION ABOUT WHERE THE INFORMATION WAS, UM, SOURCED FROM.

AND THEN THE NEXT UPDATE, WHICH IS, UM, THE MOST SUBSTANTIAL CHANGE THAT WAS MADE SINCE, UM, NOVEMBER 8TH, EXCUSE ME, NOVEMBER 18TH DISCUSSION WAS TO EXPAND THE BREAKDOWN ON THE CURRENT LAND USE BREAKDOWN PAGE.

THE FEEDBACK WE RECEIVED WAS TO, UM, EXPAND UPON THIS TO ADD AIRPORT AND THEN SUBDIVIDE THE RESIDENTIAL CATEGORY TO DISTINGUISH BETWEEN SINGLE FAMILY AND, AND RENTER, OR EXCUSE ME, OWNERSHIP PRODUCT AND RENTAL RENTAL PRODUCT.

UM, SO WE DID THAT.

YOU'LL SEE THE ORIGINAL ON THE LEFT HAND SIDE OF THE SCREEN AND THE NEW BREAKDOWN ON THE RIGHT HAND SIDE OF THE SCREEN.

UM, SO YOU'LL SEE AIRPORT IS NOW ITS OWN CATEGORY AS WELL AS THE, THE TWO RESIDENTIAL CATEGORIES.

WE DID UPDATE, UM, CORRESPONDINGLY WE DID UPDATE THE VACANT LAW ANALYSIS TO CORRESPOND WITH THAT BREAKDOWN.

THEN, UM, THAT KIND OF WHAT WE'RE GONNA TALK ABOUT NEXT IS THE PLAN IMPLEMENTATION AND THE IMPLEMENTATION MATRIX.

UM, SO THIS IS HOW THIS IS STRUCTURED IS, UM, NEARLY IDENTICAL TO THE COUNCIL STRATEGIC PLAN.

UM, THERE ARE VARIOUS, UH, RECOMMENDATION AREAS OR TOPICS AND THEN THERE ARE SPECIFIC GOALS AND THEN ACTION ITEMS BELOW THAT.

SO WE HAVE IT SUBDIVIDED WITHIN THREE LEVELS.

UM, ONCE AGAIN, THIS IS WHAT THE IMPLEMENTATION MATRIX LOOKS LIKE AND WE'LL GO THROUGH A COUPLE OF EXAMPLES AND THEN, UH, THE IMPLEMENTATION MATRIX AS WELL.

SO WE HAVE, UH,

[00:10:01]

THE, UM, LEVEL ONE RECOMMENDATION TOPIC, THE RECOMMENDATION ITSELF, EACH ACTION ITEM, UM, WHO IS THE CHAMPION OF THAT OR WHO IS LEADING THAT EFFORT, THE TIMING, HOW IT ALIGNS WITH THE COUNCIL STRATEGIC PLAN, SPECIFICALLY THE FOCUS AREAS, AND ANY OTHER SUPPORTING GROUPS TO ACHIEVE THAT ACTION.

SO WE HAVE ALL OF THAT INFORMATION FOR EACH ITEM WITHIN THE IMPLEMENTATION MATRIX.

AND THEN BEFORE I JUMP INTO THAT, I JUST WANT TO ALSO NOTE THAT ONCE THE PLAN IS ADOPTED, UH, WE HAVE ALREADY ENGAGED WITH, UM, THE SAME, UM, GROUP THAT DOES THE TRACKING, UH, FOR THE COUNCIL STRATEGIC PLAN.

AND SO ONLINE, THIS IS OBVIOUSLY A SCREENSHOT OF THE, THE ONLINE COUNCIL STRATEGIC PLAN AND IDENTIFYING, UH, ITS PROGRESS.

SO THIS WILL BE IMPLEMENTED FOR THE COMPREHENSIVE PLAN ON OUR WEBSITE TO IDENTIFY EACH ACTION ITEM AND WE'LL BE ABLE TO TRACK, UM, SO THAT WE ARE TRANSPARENT WITH WHAT WE ARE DOING TO IMPLEMENT AND ACHIEVE THE GOALS OUTLINED IN THE COMPREHENSIVE PLAN.

ALRIGHT, SO, UM, JUMPING INTO THE, THE MEAT OF THE DOCUMENT, WHICH IS THE IMPLEMENTATION MATRIX, AS I MENTIONED, WE HAVE, UM, FIVE DIFFERENT CATEGORIES FOR RECOMMENDATIONS.

SO WE HAVE A GENERAL LAND USE AND DEVELOPMENT CHARACTER, HOUSING AND NEIGHBORHOODS, MOBILITY AND CONNECTIVITY, AND THEN RELATED PLANS AND INITIATIVES.

SO, UM, ALL OF THOSE HAVE A VARIETY OF RECOMMENDATIONS UNDER THOSE.

AND THEN, UM, UNDER EACH OF THOSE BULLET POINTS, UM, THERE ARE ACTION ITEMS THAT ARE FOUND IN, UM, FOLLOWING PAGES OF THE DOCUMENT.

SO I WANNA GO THROUGH A COUPLE OF EXAMPLES, UM, THAT ARE RELEVANT TO SOME OF THE CHANGES WE'VE MADE.

SO, UM, THIS PARTICULAR ITEM, IT'S ITEM G TWO F THAT WE'RE LOOKING AT.

SO IT'S UNDER THE GENERAL CATEGORY.

IT'S THE SECOND RECOMMENDATION, WHICH IS ESTABLISH AND APPLY TOOLS AND TO COLLECT DATA AND ASSESS PROJECTS AND INITIATIVES.

AND THIS SPECIFIC ONE IS TO CREATE AND ESTABLISH A BUILDABLE LAND INVENTORY TO HIGHLIGHT EXISTING, UNDEVELOPED OR UNDERUTILIZED LAND AT THE PARCEL LEVEL.

UM, SO THIS IS ACTUALLY, UM, IF YOU THINK ABOUT IT IN A SIMPLISTIC FORM, THIS IS TAKING THAT LAND USE BREAKDOWN THAT WE TALKED ABOUT SEVERAL SLIDES AGO THAT WE'VE UPDATED AND GOING EVEN DEEPER.

SO THINGS THAT WE WOULD LOOK AT WITH THIS BUILD BUILDABLE LAND INVENTORY WOULD BE AREAS THAT ARE UNDEVELOPABLE DUE TO EASEMENTS OR DRAINAGE POTENTIALLY, UM, OR OTHER FACTORS THAT, UM, WOULD REMOVE THAT FROM WHAT WE CONSIDER VACANT LAND.

'CAUSE WHEN WE'RE LOOKING AT VACANT LAND, WE CAN TELL YOU, UM, FROM A, UH, ANALYSIS THAT WE HAVE APPROXIMATELY 5% OF OUR LAND AREA IS VACANT TODAY.

BUT WE CAN'T TELL YOU, UM, EXACTLY HOW MUCH OF THAT 5% IS ACTUALLY DEVELOPABLE LAND WHEN YOU START TO LOOK AT ALL OF THE ENVIRONMENTAL AND PHYSICAL FACTORS ON THE GROUND.

SO IT TAKES THAT ANALYSIS, UM, SEVERAL STEPS, UM, MORE IN DEPTH TO GET THAT ACTUAL DATA, UH, SO WE CAN START EVALUATING, UM, WHERE WE SHOULD FOCUS OUR E EFFORTS FROM A ECONOMIC DEVELOPMENT PERSPECTIVE.

SO THEN, UM, MOVING ON TO THE NEXT ONE.

THIS ACTUALLY, UH, TIES INTO THE PREVIOUS ONE.

YOU'LL SEE THIS IS UNDER THE LAND USE AND DEVELOPMENT CHARACTER RECOMMENDATIONS, UH, CA, UH, CATEGORY.

AND THE RECOMMENDATION IS TO ENCOURAGE INFILL AND SMALL SCALE REDEVELOPMENT TO FILL THE MISSING NEEDS IN NEIGHBORHOODS ACROSS ADDISON.

SO THE, UM, ACTION ITEM A WITHIN THIS RECOMMENDATION IS TO CREATE AND UTILIZE THE BUILDABLE LAND INVENTORY DATABASE TO LEVERAGE AGING REAL ESTATE INTO MORE ACTIVE AND VIBRANT USES, OR TO DEVELOP THESE SPACES INTO NEEDED AMENITIES.

SO THIS IS REALLY WHERE WE TAKE THE DATA THAT WE'RE, WE HAD TALKED ABOUT EARLIER IN THE IMPLEMENTATION MATRIX, UM, TO COLLECT AND PUT THAT DA, UH, GATHER THAT DATA.

AND NOW THIS, UM, PARTICULAR ACTION ITEM IS PUTTING IT TO USE SO WE CAN LEVERAGE IT, UM, TO FURTHER OUR GOALS.

SO A LOT OF THIS IS TIED TOGETHER.

UM, NOT EVERY SINGLE ACTION ITEM, EXCUSE ME.

UM, I'D BE HAPPY TO HEAR FEEDBACK ON ON THAT INFORMATION.

ACTION ITEM IS, UM, SEQUENTIAL, LIKE THIS SPECIFIC ONE IS, BUT YOU'LL SEE AS, AS YOU GO THROUGH THE IMPLEMENTATION MATRIX THAT, UH, THE INTENT IS TO BUILD UPON THESE THINGS TO ACHIEVE THE OVERARCHING GOALS THAT, UM, HAVE BEEN OUTLINED IN MANY OF OUR OTHER PLANS, UH, AND THE PUBLIC FEEDBACK WE RECEIVED THROUGH THE CONFERENCE OF PLANNING PROCESS.

SO, UM, THE NEXT 25 OR SO SLIDES, GIVE OR TAKE, IS THE ENTIRETY OF THE IMPLEMENTATION MATRIX.

UM, HAPPY TO GO THROUGH ALL OF THEM OR IF THERE ARE ANY SPECIFIC ONES TO THAT COUNSEL WOULD LIKE TO DISCUSS IN DEPTH,

[00:15:01]

I WOULD, UH, SO AS A FOLLOW UP TO THE LAST MEETING AND THIS MEETING, THIS IS THE TIME TO ANSWER QUESTIONS ON ANYTHING IN THE COMPREHENSIVE PLAN AS WE TALKED ABOUT LAST TIME WAS WITH THE IMPLEMENTATION MATRIX.

WE WANTED TO SHOW YOU THE IMPLEMENTATION MATRIX, TALK ABOUT WHAT IT WAS TO SPUR ANY CONVERSATION SPECIFICALLY TO THE MATRIX, BUT WE WANT TO HEAR YOUR COMMENTS ABOUT ANYTHING IN THE PRESENTA, ANYTHING IN THE PLAN, AND THE MORE WE HEAR, THE MORE WE CAN REACT TO AND, AND BRING REVISIONS TO.

SO, UM, ENCOURAGE THAT DIALOGUE.

YEAH, I'VE GOT A COUPLE QUESTIONS, UM, ABOUT, I THINK IT'S YOUR PAGE 12, YOUR SLIDE 12, OUR SLIDE 10 MAYBE.

THERE YOU GO.

SO YEAH, THAT'S FOR COUNCIL, IT'S OUR, MAYBE IT IS OUR SLIDE 10, BUT, UM, OKAY.

SO I APPRECIATE YOU MAKING THESE CHANGES.

UM, A COUPLE QUESTIONS I'VE GOT ON THE NEW, ON THE RIGHT IS, UM, WE HAD FOR PUBLIC LAND I THINK WE HAD 16% AND THEN THAT HAD CHANGED TO 17.8%.

I'M JUST KIND OF, DO WE HAVE ANY INSIGHT HOW WE, HOW THAT NUMBER CHANGED SO MUCH? SURE.

SO, UM, A FEW THINGS, OH, SORRY, MY MIC'S OFF.

UM, A COUPLE OF THINGS JUST FOR, FOR, UM, SOME CLARIFICATION.

SO THE ANALYSIS ON THE LEFT WAS DONE, UM, WITH A DATA SET THAT WE AS THE, AS TOWN STAFF HAVE AND, UM, ARE THE ADMINISTERS OF.

AND IT WAS, UM, PROVIDED TO OUR CONSULTANT AND THEY DID THE ANALYSIS, THE INFORMATION ON THE RIGHT WAS FROM THE SAME DATA SET.

HOWEVER, WE DID THE ANALYSIS OURSELVES.

UM, WE WERE A LITTLE BIT, UM, MORE THOROUGH WITH OUR ANALYSIS, UM, AND HAD MORE KNOWLEDGE IN GENERAL.

SO A COUPLE OF THINGS THAT YOU'LL NOTICE, MAYBE NUANCED CHANGES, UM, THE RIGHT HAND SIDE THINGS.

UM, SO I'M SORRY, I'LL START FROM THE BEGINNING.

SO, UM, ONE OF THE BIGGEST CHANGES WAS THE AIRPORT AND THAT WAS ACTUALLY CLASSIFIED UNDER COMMERCIAL PREVIOUSLY NOT PUBLIC.

UM, SO IT IS NOW ITS OWN SECTION.

SO YOU'LL SEE THAT WAS A MAJOR CHANGE.

ANOTHER THING THAT IMPACTED QUITE A FEW CATEGORIES OVERALL WAS THAT ANY, ANY RIGHT OF WAYS WERE REMOVED.

SO AREAS THAT, UM, WE DO HAVE AREAS THAT ARE RIGHT OF WAY, BUT THEY HAVE ZONING BECAUSE THEY'RE NOT PLOTTED AS PUBLIC RIGHT OF WAY.

THEY ARE ESSENTIALLY AN AN ACCESS EASEMENT.

UM, SO THEY HAVE, UM, ZONING APPLIED TO THEM, HOWEVER THOSE WERE REMOVED.

'CAUSE WE ARE, I WOULD ARGUE IT'S VERY UNLIKELY WE WILL EVER DEVELOP OUR PUBLIC ROADS INTO SOMETHING, UM, OTHER THAN A PUBLIC ROAD.

UM, SO SOME OF THOSE THINGS WERE SHIFTED AROUND.

SO ANYTHING, UM, OR CLARIFIED, SO YOU'LL SEE THE METHODOLOGY BEHIND SOME OF THESE CATEGORIES WAS REFINED, WHEREAS BEFORE, UM, THE CONSULTANT DID NOT DO AS DEEP OF A DIVE INTO HOW THEY WERE CATEGORIZING SPECIFIC.

AND, AND SO IS THAT, IF YOU LOOK AT THE BOTTOM RIGHT, THE, UH, DISTRIBUTION OF VACANT LAND AREA BY ZONED OR PLANNED LAND USE, IS THAT WHY THOSE ARE KIND OF PRETTY, THERE'S SOME DRASTIC CHANGES IN THE PERCENTAGES? YES.

SO ONE MAJOR CHANGE IS THAT WAS DONE IS, UH, WE HAVE A LOT OF COMMUNITIES, UH, OR NEIGHBORHOODS WITHIN THE COMMUNITY THAT HAVE HOA LOTS THAT ARE, UM, PLATTED AS A SEPARATE LOT WITHIN AN HOA DEVELOPMENT, UH, OR A NEIGHBORHOOD DEVELOPMENT, BUT IS A REQUIREMENT OF THAT HOA.

SO THOSE WERE ACTUALLY CLASSIFIED AS A VACANT RESIDENTIAL LOT, BUT THEY WOULD NOT HAVE EVER BEEN DEVELOPED AS A SINGLE FAMILY HOME.

DOES THAT, OKAY, I MEAN, YOU'RE, SO WE'RE REALLY DRILLING DOWN DEEP AT THIS POINT.

ALLOWS FOR A RESIDENTIAL USE ON THE PROPERTY.

ALRIGHT.

UM, AND THEN ON THE, UH, UNDEVELOPED LAND ZONED RESIDENTIAL MM-HMM .

SO THAT WAS EIGHT, EIGHT ACRES AND NOW IT'S 32.

SO HOW DO WE SURE.

SO THE, SO IT'S HOW I CAN'T NECESSARILY, UM, SO THE EIGHT ACRES ON THE LEFT HAND SIDE THAT WAS, UM, WE SURMISE IS TAKING INTO ACCOUNT JUST, UM, LIKE OWNERSHIP PRODUCT, RESIDENTIAL, AND THE ONE ON THE RIGHT IS TAKING INTO ALL RESIDENTIAL PRODUCTS.

SO THAT INCLUDES, UH, FOR EXAMPLE, MULTIFAMILY AS WELL AS OWNERSHIP.

UM, STAFF WILL BE HAPPY TO, UM, SPECIFY THAT OR PROVIDE FURTHER DETAIL AS APPROPRIATE AS DESIRED BY COUNCIL.

UM, BUT IT'S ALL, SO WHAT THAT SAYS IS IT'S ANY UNDEVELOPED LAND THAT

[00:20:01]

AND THAT IS 32.

SO IT DOESN'T SPECIFY WHETHER IT'S SINGLE FAMILY OR A RENTAL PRODUCT AS AN EXAMPLE.

BUT WE'D BE HAPPY TO CLARIFY THAT IF THERE'S, SO WE, WE JUST ADDED, WE JUST ADDED MULTI-FAMILY TO THE UNDEVELOPED RESIDENTIAL.

WE ADDED ALL, ALL RESIDENTIAL TYPES.

OTHER QUESTIONS OR COMMENTS? I'VE GOT ONE.

CHRIS, UH, PAGE 24, AT LEAST IT'S MY 20 4G FIVE.

YOU'RE GETTING INTO, UM, YOU KNOW, THE SUSTAINABLE BUILDING PRACTICES.

UM, IT SAYS EVALUATE AND CONSIDER ZERO NET ENERGY, ACHIEVE LEVEL TWO AIRPORT CARBON ACCREDITATION.

UM, I'M ALL FOR SUSTAINABILITY PRACTICES.

I JUST WANNA MAKE SURE, LIKE WHAT ARE THEY, AND I WANNA MAKE SURE THAT IT DOESN'T DETER DEVELOPMENT JUST 'CAUSE OF MAYBE THE COSTS ASSOCIATED WITH THOSE MM-HMM .

SO THESE IS WHAT REALLY IS, WHAT THIS IS SAYING IS WE WOULD, AS A COMMUNITY WOULD LIKE TO EVALUATE WHAT THAT LOOKS LIKE ULTIMATELY.

UM, JUST AS AN EXAMPLE, IF WE WERE TO ADOPT A ZERO NET ENERGY CODE, WE WOULD HAVE TO BRING THAT BEFORE COUNCIL AND CONSIDER IT.

AND AT THAT TIME, THAT'S WHEN WE WOULD REALLY DO A DEEP DIVE OF HOW DOES THIS IMPACT DEVELOPMENT? HOW DOES THIS IMPACT IMPACT COST? AND THAT'S WHEN WE WOULD HAVE THAT, THAT, UM, SO RIGHT NOW WE'RE HAVING THE OVERARCHING, THIS IS THE DIRECTION WE WANNA MOVE TOWARDS SUSTAINABILITY MM-HMM .

UM, AND THEN WHEN WE WOULD BRING THAT FORWARD, UM, AT WHATEVER THAT, UM, TIME ALLOWS, THAT'S WHEN WE WOULD HAVE THAT PAUL, THAT POLICY CONVERSATION OF DO WE ACTUALLY WANT TO ADOPT THIS OR NOT? AND HOW DOES IT IMPACT THE COMMUNITY? OKAY.

THAT'S GREAT.

AND I SHOULD HAVE STARTED OFF SAYING THANK YOU TO YOU AND YOUR STAFF AND EVERYONE THAT HAD THE OPPORTUNITY TO HAVE SOME INPUT ON THIS.

I KNOW IT WASN'T EASY.

I KNOW IT TOOK A LOT OF WORK AND, UH, I THINK WE'RE BETTER OFF FOR IT, SO THANK YOU.

HUGE PROJECT FOR SURE.

THANK YOU TO, TO ALL OF YOU.

UM, LESLIE, YOU MENTIONED THAT, UH, OVER THE NEXT, YOU KNOW, IN THIS, IN THIS 24, 25 YEAR PERIOD THAT FROM TIME TO TIME THE, THE, THE COMPREHENSIVE PLAN WOULD BE REVIEWED.

UM, IS THERE ANY PARTICULAR FREQUENCY THAT THAT HAPPENS? OR IS THERE ANYTHING THAT TRIGGERS THAT? UH, WELL, SO IT COULD, IT COULD BE TRIGGERED AT ANY TIME BASED UPON COUNCIL FEEDBACK.

UM, I WOULD SAY THAT, UM, IT'S PROBABLY IMPORTANT FROM A STAFF.

SO, SORRY, LET ME BACK UP A SECOND.

SO FROM THE, UM, THE IMPLEMENTATION PAGE THAT WE WOULD HAVE ONLINE, WE ARE ANTICIPATING AT THIS POINT PROBABLY UPDATING THAT EITHER TWO TO FOUR TIMES A YEAR, UM, THAT WOULD BE SIMILAR TO THE CYCLE THAT THE COUNCIL STRATEGIC PLAN GETS UPDATED, UM, TO SHARE FEEDBACK ON THESE PROJECTS.

UM, AND SO THOSE THINGS WE WOULD BE EVALUATING CONSISTENTLY ON AN INTERNAL BASIS.

UM, AND IT REALLY, I THINK THERE'S TWO DIFFERENT FACTORS.

I THINK, UM, IF WE ARE VERY SUCCESSFUL AND ARE IMPLEMENTING VERY QUICKLY AND WE'RE RUNNING OUT OF THINGS TO DO, UM, THAT'S ALWAYS A GOOD PROBLEM TO HAVE.

BUT THEN WE MIGHT NEED TO FILL, WE MIGHT NEED TO IDENTIFY WHAT ARE THE NEXT STEPS BEYOND THAT.

UM, AND THAT COULD TAKE ADDITIONAL CONVERSATION.

UM, THE OTHER OPTION IS THAT, UM, WE RECEIVE FEEDBACK, WHETHER IT'S FROM COUNCIL OR, OR THE PUBLIC OF, YOU KNOW, THIS, THIS INFORMATION'S ONLINE AND WE WANNA PROGRESS OR WE WANT TO MODIFY.

UM, SO THOSE ARE TWO THINGS THAT COULD POTENTIALLY HAPPEN AT ANY TIME.

NOW OUTSIDE OF THAT, I WOULD SAY A FIVE YEAR KIND OF DEEP DIVE EVALUATION OF THE DOCUMENT IS PRO IS APPROPRIATE, UM, WHERE WE WOULD, YOU KNOW, PROVIDE IT TO COUNCIL GO THROUGH.

UM, SO I WOULD SAY SIMILAR TO THE CITY COUNCIL'S STRATEGIC PLANNING, UH, PRACTICE OF LET'S REEVALUATE WHAT THIS LOOKS LIKE AND DO WE NEED TO ADD OR MODIFY.

UM, AND THEN THAT WOULD SEND STAFF BACK TO THE DRAWING BOARD TO POTENTIALLY UPDATE THIS DOCUMENT AS APPROPRIATE.

UH, HOWARD, THIS IS PROBABLY ALONG THE SAME LINES AS THAT, BUT THE PREVIOUS PLAN, FROM WHAT I'VE READ, WHATEVER WAS TOLD WAS FROM 2013.

WE, WE NEED STATIONS TO PLUG IN CARS.

AND IN 2023 WE STARTED WORKING ON THIS PLAN.

MM-HMM.

SO IT WAS 10 YEARS.

NOW IT'S BEEN TWO MORE.

THIS IS A 25 YEAR PLAN, OR 24 YEARS NOW.

I, NONE OF US HAS A CRYSTAL BALL.

SO I GUESS MY PROBLEM OR QUESTION IS WOULDN'T WE BE BETTER OFF WITH JUST A FIVE YEAR PLAN OR A 10 YEAR PLAN AS OPPOSED TO A 25 YEAR PLAN? BECAUSE THINGS HAPPEN, THEY CHANGE SO RAPIDLY AND NOW, I MEAN, WE'RE DEALING WITH BATTERY OPERATED CARS, WHICH I DON'T KNOW THAT THAT WAS SO FAR INTO THE FUTURE YEARS AGO, BUT WE'RE HAVING NOW, UM, TAXIS WITHOUT DRIVERS.

[00:25:01]

WE REALLY DON'T KNOW WHAT'S GONNA HAPPEN IN THE NEXT 25 YEARS.

THERE'S A LOT ABOUT MOBILITY IN HERE WITH BIKES AND WALKING AND WALKABLE COMMUNITIES, AND Y'ALL KNOW HOW I FEEL ABOUT SOME OF THAT, BUT I, I DON'T SEE US REPLACING CARS.

AND WE ARE A CAR-CENTRIC SOCIETY, AND I THINK, I THINK IN 25 YEARS WE STILL WILL BE, I DON'T KNOW HOW WE SOLVE IT BECAUSE THE TRAFFIC'S HORRIFIC NOW AND IT'S NOT GONNA GET ANY BETTER.

BUT, UM, WE, WE D WE DEBATE ALL THESE DIFFERENT ISSUES RIGHT NOW ABOUT HOW TO GET AROUND AND HOW TO SOLVE PROBLEMS. AND I JUST, I'M HAVING TROUBLE WITH THE 25 YEARS BECAUSE I THINK WE SHOULD, I MEAN, WE DIDN'T MAKE IT 25 YEARS FROM THE LAST ONE.

I DON'T KNOW HOW LONG THAT WAS SUPPOSED TO BE IN PLACE.

I DON'T KNOW IF YOU CAN ANSWER THOSE QUESTIONS.

I'M JUST WONDERING WHY ARE WE TRYING TO DO THAT? BECAUSE SINCE I'VE BEEN ON THE COUNCIL, THESE PLANS THAT WE'VE COME UP WITH, THEY SEEM TO COME BACK, UM, TO HAUNT ME.

I DON'T KNOW ABOUT THE OTHER PEOPLE ON COUNCIL, BUT BECAUSE I WASN'T AS INVOLVED THEN AS I AM NOW, AND I DIDN'T, I WASN'T AWARE OF THEM.

AND THEN IT'S LIKE, WELL, WHATEVER HAPPENED IN THE PAST, THIS IS THE DIRECTION THAT WE HAVE GIVEN STAFF.

SO STAFF IS WORKING ON THIS DIRECTION, BUT MAYBE A NEW COUNCIL, THINGS HAVE CHANGED, THEY FEEL DIFFERENT.

SO THE FACT THAT WE'RE GONNA REVIEW IT AND, AND CAN FIX IT, I LIKE THAT.

BUT IT JUST SEEMS LIKE THERE'VE BEEN TIMES IN THE LAST YEAR AND A HALF FOR ME THAT WHEN I WANTED TO QUESTION SOMETHING, IT'S LIKE, WELL, THAT'S THE, THAT'S WHAT WAS DECIDED.

THAT'S WHAT THE COUNCIL HAS DECIDED.

AND I WANNA MAKE SURE THAT WHAT WE'RE DOING IS JUST, UM, SUGGESTIONS, PROJECTIONS, NOT, NOT THE LAW, NOT THIS IS WHAT WE'RE DOING AND WE ARE PUTTING THIS IN PLACE FOR FUTURE COUNCILS THAT THEY HAVE TO FOLLOW WHAT, WHAT WE PUT IN PLACE HERE.

SO I'M GLAD TO KNOW THAT WE CAN REVISE IT.

AND I GUESS MY QUESTION AFTER ALL THAT IS, IS 25 YEARS TOO FAR? IS THAT TOO, TOO LONG? I'LL JUMP IN.

I THINK, AND IT IS GOOD THAT WE HAD THIS SLIDE UP SO YOU CAN SEE ALL THE PLANS.

UM, I WOULDN'T THINK OF IT AS, AND AS YOU NOTED WITH THE TIME PERIOD THAT WE WOULD CHANGE THIS, THIS ISN'T THE PLAN FOR THE NEXT 25 YEARS.

IT WILL WHERE WE, YOU WILL HAVE A NEW COMPREHENSIVE PLAN BEFORE 25 YEARS.

SO IT'S REALLY JUST A TIME HORIZON THAT WE'RE PLANNING ON.

SO WHEN YOU LOOK AT ALL THOSE PLANS THAT WE HAVE, SOME OF THEM ARE FOR ONE YEAR, SOME ARE FOR FIVE YEARS, SOME ARE FOR 10 YEARS.

BUT THIS IS THE LONGEST TIME PERIOD THAT WE HAVE TO PLAN FOR.

SO IT'S NOT SAYING THIS IS ALL THAT WE WILL DO IN 25 YEARS, BUT HOW DO WE MAKE DECISIONS FOR WHAT WE WANT TO LOOK LIKE IN 25 YEARS? SO I WOULD JUST TRY TO SHIFT THE WAY YOU THINK ABOUT THE PLAN WHEN YOU, WE SAY 25 YEARS TO NOT SAY YOU'RE LOCKED INTO THIS FOR 25 YEARS, BUT HOPEFULLY IT HELPS TO INFORM SOME OF THOSE OTHER PLANS AS WE GO ALONG.

UH, TO TO THE OTHER QUESTION OF ARE YOU STUCK WITH THIS? YOU'RE NO COUNSEL IS STUCK WITH ANYTHING THAT'S IN THIS PLAN.

UM, AS WE GO FORWARD, AS YOU GO THROUGH YOUR ANNUAL, AS EACH COUNCIL GOES THROUGH THEIR ANNUAL STRATEGIC PLANNING PROCESS, AS THEY GO THROUGH THEIR ANNUAL BUDGET PROCESS, THEY COULD CERTAINLY REFERENCE THE COMPREHENSIVE PLAN.

BUT IF A COUNCIL COMES IN AND THEY DO NOT AGREE WITH SOME POINTS IN HERE AND THEY WANT TO GO A DIFFERENT DIRECTION, THEY CAN GO A DIRECT DIFFERENT DIRECTION THROUGH THOSE PLANS, YOU COULD AMEND THIS COMPREHENSIVE PLAN.

SO THERE'S NOTHING THAT BINDS ANY FUTURE COUNSEL TO DO THIS.

THE BENEFIT OF DOING A LONG RANGE PLAN LIKE THIS THOUGH, IS THAT IT HELPS US TO HAVE THAT LONG TERM HORIZON BECAUSE MOST OF WHAT WE DO EVERY DAY IS NOT ON THAT HORIZON.

MOST OF WHAT WE DO AS A TOWN IS REACT TO THE THINGS THAT ARE RIGHT IN FRONT OF US.

PLAN A PROJECT, PLAN, A ROAD PROJECT THAT'LL BE DONE IN TWO YEARS.

PLAN FOR PROJECTS IN THE NEXT ONE TO THREE YEARS.

SO THIS IS THE TIME TO STEP BACK AND TRY TO SAY, WHAT DO WE WANT TO LOOK LIKE IN 25 YEARS? SO I HOPE THAT HELPS A LITTLE BIT TO, TO PLACE THIS PLAN IN RELATION TO ALL THE OTHER PLANS THAT WE HAVE IN TOWN.

IT HELPS , IT HELPS.

I JUST AS, AS A COUNCIL MEMBER, I, I REMEMBER ON THE BIKE LANE ISSUE, I WAS QUESTIONING WHY ARE WE TAKING TWO LANES OUT OF QUORUM AND REPLACING WITH BIKE LANES? AND I DON'T WANNA GET INTO THE WEEDS, BUT I WAS TOLD, WELL, THAT'S THE DIRECTION THAT WE'VE BEEN GIVEN.

AND, AND THEN IT FELT LIKE IT WAS A FIGHT TO, TO LET THE PEOPLE SAY WHAT THEY WANTED AT THIS TIME AND THEY DIDN'T WANT THOSE BIKE LANES AND SO WE FIXED IT.

BUT, BUT THE PLAN, SOME OF THESE OTHER, THEY JUST, I DON'T KNOW.

THAT'S, THAT'S WHY I'M I QUESTIONING THIS.

I DON'T WANNA PUT SOMETHING INTO PLAY THAT WE'RE, WE'RE GONNA BE FORCED

[00:30:01]

TO LIVE WITH AND YOU'VE ALREADY SAID WE, WE AREN'T.

SO I GUESS I JUST WANT TO GET IT ON THE RECORD THAT I WOULD, THIS IS AN IDEA, THIS IS A OVERVIEW.

THIS IS, THIS WOULD BE NICE IF WE COULD BE THIS IN THE FUTURE AND OKAY.

I I WOULD, I JUST DON'T WANNA BE, I WOULD USE THAT AS AN EXAMPLE THOUGH, TO TALK ABOUT THIS PLAN, ALL THOSE OTHER PLANS, TRAIL MASTER PLAN, PARTS PLAN, ANYTHING ELSE.

THOSE, WHAT THOSE PLANS DO IS HELP STAFF AS WE'RE TRYING TO SAY, WHAT ARE WE GONNA BRING TO COUNCIL THROUGH BUDGETING, THROUGH STRATEGIC PLANNING, THROUGH SPECIFIC PROJECTS.

THOSE HELP GUIDE US ONCE WE BRING THEM TO COUNCIL.

Y'ALL CAN SAY NO TO THAT.

SO WE WANT AS MUCH INVOLVEMENT AND INVESTMENT IN THOSE PLANNING PROCESSES AS POSSIBLE SO THAT WE'RE ENSURING THAT THE THINGS THAT WE'RE WORKING ON TO BRING TO COUNCIL ARE IN ALIGNMENT WITH WHAT COUNCIL WANTS, WHAT THE COMMUNITY WANTS, IF THAT HELPS.

THAT DOES HELP.

I UNDERSTAND.

THANK YOU FOR THE, OKAY.

ANYBODY, ANYBODY ELSE? YEAH, I'VE GOT ANOTHER QUESTION ON THIS RIGHT HERE.

IS THIS COMPREHENSIVE OF ALL OF OUR PLANS OR JUST A, AN EXAMPLE OF OUR, OUR BIG ONES? I BELIEVE THIS IS LIKE MOST FAIRLY COMPREHENSIVE.

LIKE WE'VE GOT LIKE A, I'M JUST GONNA USE THIS AS A, AS AN EXAMPLE.

ADDISON ATHLETIC CLUB.

WE HAD A, I THINK IT WAS A MASTER PLAN.

DOES THAT FALL UNDER THE, THE PROS? SO, SO THIS, UM, THIS, UM, GRAPHIC RIGHT HERE IS TAILORED TO MORE TOWARDS DEVELOPMENT AND NOT TOWARDS, UM, LIKE THAT IT'S, SO FOR EXAMPLE, LIKE THAT WOULD BE, I WOULD CATEGORIZE THAT AS A FACILITY PLAN FOR A SPECIFIC TOWN FACILITY.

UM, SO THAT YOU, I MEAN, IF IT WOULD BE APPLICABLE THEN IT COULD DEFINITELY FALL UNDER, UM, YOU KNOW, WE WOULD USE THAT IF IT WAS APPLICABLE.

BUT IN ALMOST ALL INSTANCES MM-HMM .

WHEN WE'RE TALKING ABOUT PRIVATE DEVELOPMENT, A FACILITY PLAN FOR THE ATHLETIC CLUB WOULD LIKELY NOT BE APPLICABLE.

I, I WOULD SAY WE ALSO HAVE A NUMBER OF, WE HAVE A LOT, WE'VE HAD A LOT OF COMMITTEES YEAH.

OVER THE PAST COUPLE YEARS THAT HAVE COME UP WITH A LOT OF PROJECTS, SPECIFIC PLANS, WHETHER IT'S, UM, ASSETS OR PARK, WHETHER IT'S EXACTLY.

SO THERE'S A TON MANY OTHERS.

SO, SO IF IT'S NOT COMPREHENSIVE, WHAT ABOUT JUST PUTTING SOMETHING AT THE BOTTOM THAT SAYS, HEY, THIS IS NOT ALL OF THE PLANS, BUT BUT RELATIVE TO, TO THE COMP PLAN.

YEAH, WE'D BE HAP WE'D BE HAPPY TO DO THAT.

RANDY, THANK YOU.

UH, HOWARD KIND OF STOLE MY, MY THUNDER ON THIS, BUT MY, MY QUESTION ALSO WAS ON 2050, AND WE HAVEN'T BEEN 25 YEARS FROM THE LAST ONE, I WOULD ALMOST LIKE TO SEE THE NAME CHANGED ON THIS FROM 2050 TO A MORE, TO A DIFFERENT TYPE OF NAME THAT WOULD INDICATE THAT WE'RE NOT PLANNING FOR 25 YEARS, UH, IF IT'S NOT GONNA LAST FOR 25 YEARS.

UH, IN TALKING TO MANY BUSINESS LEADERS AND AND LARGE COMPANY OWNERS, UH, IN, IN TALKING ABOUT A 25 YEAR PLAN, I HAVEN'T TALKED TO ANY OF THEM THAT, THAT IS CONTINUING WITH 25 YEAR PLANS.

THEY HAVE ALL ABANDONED 25 YEAR PLAN BECAUSE THE WORLD IS TRAVELING SO FAST RIGHT NOW AND AI BEING ONE OF THE BIGGEST THINGS THAT IS MAKING THINGS PROGRESS SO QUICKLY.

AND I DON'T WANT TO GET STUCK AGAIN FOR 25 YEARS AND COME BACK AND THEY SAY, WELL THIS IS WHAT COUNCIL SAID TO DO.

BUT YOU'VE ALREADY ADDRESSED THAT AND I APPRECIATE THAT AND I, I WILL TAKE THAT AS, AS GOING FORWARD THAT WE CAN DO IT.

BUT HOWARD IS NOT THE ONLY ONE THAT IS CONCERNED IN A 25 YEAR PLAN ON THIS.

IT'S, IT'S UH, I THINK IT'S TOO FAR IN ADVANCE.

ANYTHING ELSE FROM ANYBODY? ALRIGHT, WHAT DO YOU NEED FROM US? DID YOU HAVE SOME CHRIS? ONE MORE COMMENT.

SO, UM, THE IMPLEMENTATION OF THE PLAN, RIGHT? I THINK YOU'VE GOT SOME REALLY GOOD IDEAS HERE WHERE YOU ARE, YOU ARE SAYING THAT YOU ARE DEVELOPING OR PARTNERING WITH DEVELOPERS.

'CAUSE I THINK THAT'S BEEN NEEDED FOR A WHILE WHERE WE KNOW AREAS OF TOWN THAT NEED DEVELOPMENT OR REDEVELOPMENT.

WHO'S GONNA TAKE OWNERSHIP OF THAT? 'CAUSE I THINK THAT'S BEEN NEEDED FOR A WHILE.

THAT PROCESS YOU MEAN? YEAH.

OF, OF, I'M ASSUMING IT WOULD START BY GETTING THIS DOCUMENT IN THE HANDS OF DEVELOPERS, BUT WHO'S GONNA TAKE OWNERSHIP OF THAT AND CONTINUE TO, YOU KNOW, FIGURE OUT WHO MAY BE ABLE TO DEVELOP OUR NEXT NEIGHBORHOOD IN TOWN? YEAH.

SO, UM, WE ACTUALLY, SO SOME OF THESE ITEMS IN THE IMPLEMENTATION MATRIX, WE, UM, SO, UH, IT'S KIND OF FUNNY, THE, UH, IF YOU RECALL THE OCTOBER 28TH, UM, DISCUSSION ON HOUSING, IT'S EXACTLY THE LAST THING TO HEAR.

UM, ONE OF, SO, UM, ONE OF THE ITEMS THAT WAS BROUGHT UP DURING THAT DISCUSSION WAS SOMETHING SIMILAR TO A BUILD BUILDABLE LAND INVENTORY.

SO WE COULD IDENTIFY, UM, WITH DEVELOPERS WHAT AREA SHOULD WE TARGET BASED UPON THE EXISTING IMPROVEMENTS

[00:35:01]

AND THE LAND VALUE.

BECAUSE OBVIOUSLY IF A PROPERTY IS PERFORMING AND PERFORMING VERY WELL, IT'S NOT AS LIKELY TO BE, UM, THEY'RE NOT AS LIKELY TO BE A SELLER.

UM, SO, BUT A PROPERTY THAT HAS A LOT OF POTENTIAL AND IT'S UNDERPERFORMING, UM, HAS, IS, UM, A BETTER TARGET.

UM, SO WE ARE ALREADY PUTTING IN PLACE ITEMS THAT WE NEED TO BRING TO THE TABLE WHEN WE HAVE THOSE CONVERSATIONS WITH DEVELOPERS.

SO, UM, BOTH, UM, DEVELOPMENT SERVICES AND ECONOMIC DEVELOPMENT IN THE CITY MANAGER'S OFFICE HAVE ALREADY, WE ACTUALLY HAVE A MEETING SCHEDULED FOR TOMORROW.

UM, TO CONTINUE THESE CONVERSATIONS BECAUSE AS ONE OF THE THINGS THAT, UM, HAS BEEN ASKED OF US WHEN WE DO MEET WITH DEVELOPERS FROM A STAFF PERSPECTIVE IS, UH, WHEN WE SAY WE WOULD LOVE TO HAVE YOU COME TO ADDISON, THEY'RE USUALLY EXCITED TO COME TO ADDISON, BUT THE FEEDBACK IS, WHAT PROPERTY DO YOU HAVE FOR US? EXACTLY.

SO WE NEED THE TOOLS ON OUR SIDE TO BE ABLE TO BRING THEM THE PROPERTIES AND BEGIN THOSE CONVERSATIONS AND SERVE AS A CONDUIT FOR THE DEVELOPMENT COMMUNITY IN ADDISON.

SO A LOT OF THESE THINGS YOU SEE IN HERE ARE VERY STRATEGICALLY LAID OUT SO THAT WE HAVE THE RESOURCES, RESOURCES ON OUR END TO PROVIDE TO THE ECONOMIC DEVELOPMENT TEAM TO, TO NAVIGATE THOSE, THOSE UM, CONVERSATIONS AND HOPEFULLY A AF THAT CONVERSATION COMES TO FRUITION AND WE SEE THOSE UNDERPERFORMING PROPERTIES GET REDEVELOPED INTO I HOPE SO.

UM, SO BACK TO THAT POINT YOU WERE TALKING ABOUT FOR ECONOMIC DEVELOPMENT MM-HMM .

THE 32 ACRES THAT MARLON REFERENCED EARLIER MM-HMM .

YOU HAD MENTIONED SOMETHING TO THE EFFECT OF MAY, MAY ALL OF IT NOT BE USABLE OR DEVELOPABLE OLD LAND.

SO IF I'M A DEVELOPER AND I'M COMING TO MEET WITH YOU MM-HMM .

WHAT AM I BEING TOLD FOR ACREAGE THAT'S AVAILABLE IN ADDISON THEN? WELL, SO THAT IS, THAT IS WHAT THAT BUILDABLE LAND INVENTORY WOULD DO.

SO THIS IS, THIS IS AN ANALYSIS.

UM, IT'S A DEEP DIVE, UH, DEEPER DIVE ON THAN THE, THE LEFT HAND SIDE, BUT IT DOESN'T TAKE INTO ACCOUNT, FOR EXAMPLE, THERE COULD BE A LARGE, UM, STORM DRAIN UNDERNEATH THAT MAKES, YOU KNOW, YOU CAN'T PUT A BUILDING ON TOP OF IT, BUT FROM THE SKY, WE DON'T KNOW THAT.

UM, SO THE BUILD WILL LAND INVENTORY TAKES ALL OF THOSE THINGS INTO ACCOUNT.

MAYBE, UM, MAYBE THERE IS AN EASEMENT THAT WE CAN'T BUILD ANYTHING ON, BUT MAYBE IT COULD BE A PARKING LOT OR MAYBE IT COULD BE, YOU KNOW.

SO THOSE ARE ALL THINGS THAT THIS ANALYSIS ACTUALLY TAKES INTO ACCOUNT SO THAT WE CAN NOT ONLY IDENTIFY PROPERTIES THAT, UM, FROM A REVENUE PERSPECTIVE ARE UNDERPERFORMING, BUT ALSO WHEN WE LOOK AT THAT VACANT LAND, WE CAN SAY, OKAY, BASED UPON THAT 32 ACRES, YOU KNOW, THE ACTUAL NET DEVELOPABLE LAND FROM THAT IS ONLY 19.

SO, SO TO THAT QUICK POINT, SO I DON'T FORGET THE STORM DRAIN QUE UH, POINT YOU MAKE, YOU CAN'T PUT ANYTHING ON TOP.

WOULDN'T WE ALREADY HAVE THOSE PLANS? WOULDN'T WE ALREADY KNOW WHERE THOSE STORM DRAINS ARE? OR THINGS LIKE THOSE LANDMINES THAT WE'RE TALKING ABOUT SO WE COULD CORRECT THOSE USAGES? YES.

SO THAT, SO UM, IF YOU THINK ABOUT, SO THIS ANALYSIS IS, UM, THINK ABOUT IT, IT'S SIMPLIFIED.

IF YOU LOOK AT OUR ZONING MAP, IT'S, YOU KNOW, IT'S THE VARIOUS COLORS OF LAND USE AND WE ARE JUST LOOKING AT THE DESIGNATION OF PROPERTY AND WHERE THERE IS OR IS NOT BUILDINGS.

SO WE'RE KIND OF TAKE, IF YOU THINK ABOUT IT, WE'RE TAKING ONE LAYER AND DOING A ONE LAYER ANALYSIS.

AND THEN WHEN YOU TALK ABOUT THIS INVENTORY, WHICH WE'VE BEEN TALKING ABOUT, IT TAKES ALL OF THOSE DIFFERENT LAYERS OF INFORMATION.

SO THE INFRASTRUCTURE LAYER, THE ABOVE GROUND, THE, UM, THE SLOPE, THE GRADE.

'CAUSE WE DON'T HAVE A LOT OF, UM, DRASTIC SLOPES IN ADDISON.

BUT FOR EXAMPLE, IF THERE'S AN AREA WHERE THERE'S A DRASTIC SLOPE THAT'S LIKELY UNDEVELOPABLE.

UM, SO IT TAKES ALL OF THOSE LAYERS OF INFORMATION AND KIND OF, AND PUTS THEM TOGETHER AND PROVIDES US AN OUTPUT.

SO IT'S A LOT MORE IN DEPTH.

HAPPENED BEFORE THE PNZ MEETING, BUT THAT AT THE PNZ MEETING, THERE WAS A FULL, UH, DOCUMENT AT THAT TIME THAT INCORPORATED THE DRASTIC, NOT DRASTIC, BUT THE SIGNIFICANT CHANGES THAT WE MADE.

SO I CLEARLY UNDERSTAND AS WELL ON INWOOD ROAD, THE RAIL LINE THAT'S IN THERE, THAT'S UNUSABLE LAND, EVEN THOUGH IT'S OUR LAND.

THANKS FOR CLARIFYING.

I, UM, I, I GOT A MESSAGE FROM A RESIDENT AND SO, OH GOSH, IT JUST WENT AWAY.

UM, LET ME SEE IF I CAN PULL IT BACK UP.

UH, IT, THERE'S A LOT OF COMMENTS HERE, BUT GIVEN HOW MUCH GOT CHANGED AFTER THE PUBLIC LAST SAW IT AND HAD A CHANCE TO WEIGH IN, WOULD THERE BE A CHANCE FOR THE PUBLIC TO REVIEW THE FINAL PLAN BEFORE COUNCIL VOTES ON IT? IS ONE OF THE QUESTIONS.

THERE'S SOME OTHER COMMENTS HERE ABOUT DEFICIENCIES THAT THIS RESIDENT FEELS LIKE ARE IN THE PLAN.

I COULD GET INTO THOSE, BUT I JUST, I WANT TO KNOW, WILL THE PUBLIC BE ABLE TO WEIGH IN AGAIN OR HAVE THEY ONLY WEIGHED IN WHEN THEY DID AND NOW IT'S JUST UP TO US? SO, UH, OBVIOUSLY WE'VE MADE A LOT OF CHANGES ALONG THE WAY.

UH, MOST OF THE SIGNIFICANT CHANGES

[00:40:01]

SO THE CHANGES SINCE THE P AND Z MEETING ARE REALLY LIMITED TO THE ONES THAT, THAT WE JUST SOLVED THIS TONIGHT, THAT WE JUST HIGHLIGHTED TONIGHT.

SO THERE'S THREE CHANGES.

SO THAT DOCUMENT'S OUT THERE, UM, THE PUBLIC HAD AN OPPORTUNITY TO OBVIOUSLY COMMENT ON THAT AT THE P AND Z MEETING DURING THE PUBLIC HEARING, THAT WE WILL MAKE THESE CHANGES AND IT WILL BE AVAILABLE FOR THE PUBLIC TO COMMENT ON.

UM, SO THERE'LL BE CERTAINLY OPPORTUNITY TO REVIEW IT AND MAKE COMMENT TO COUNCIL MEMBERS INDIVIDUALLY AT THE PUBLIC HEARING.

UM, SO THERE WILL BE OTHER OPPORTUNITIES.

SO THERE WILL BE ANOTHER PUBLIC HEARING OR DO THE RESIDENTS REACH OUT TO US AND LET US KNOW THEIR CONCERNS AND THEN WE JUST VOICE THOSE FOR THEM.

THAT'S WHAT I'M ASKING.

THERE WILL BE ANOTHER PUBLIC HEARING, BUT AS ALWAYS, COMPANY RESIDENTS SHOULD VOICE THEIR CONCERNS.

WE WE'RE OPEN, STAFF IS OPEN TO SIT DOWN AND TALK WITH A RESIDENT AND ANSWER QUESTIONS AT ANY TIME.

SO I MEAN, WE'RE, WE'RE HERE TO DO THAT.

I'LL REFER THIS ONE TO STAFF.

THANK YOU, RANDY.

UH, TO, TO FOLLOW ON ON DAN'S QUESTIONING, UH, YOU SAID IT WAS GONNA BE VERY IN DEBT IN THE DEVELOPABLE LAND.

FIGURING, YEAH.

ARE YOU TALKING ABOUT ONLY PHYSICAL BARRIERS OR WILL WE OR WILL WE KNOW DEVELOPABLE LAND DUE TO DEED RESTRICTIONS, CONTAMINATED LAND THAT'S NOT ABLE TO BE DEVELOPED.

UH, ANYTHING OTHER THAN SOMETHING PHYSICAL ON THE LAND OR ABOVE IT THAT WOULD KEEP US FROM DEVELOPING IT.

SO IF WE'RE AWARE OF IT, UH, WE SHOULD BE ABLE TO INCLUDE IT.

UM, WE OBVIOUSLY HAVEN'T DONE IT YET.

UM, LIKE I SAID, WE, WE'VE HAD ONE MEETING ON IT, WE'RE MEETING AGAIN TOMORROW, SHOULD DISCUSS, UM, DISCUSS THE ITEM.

BUT, UH, IF WE ARE KNOWLEDGEABLE OF IT, WE CAN INCLUDE IT.

UM, AND LIKE FOR EXAMPLE, UM, SOMETHING WE CAN INCLUDE IS THE, WE CAN INCLUDE, UM, THE AIRPORT RESTRICTIONS.

SO THERE'S OBVIOUSLY THE NOISE CONTOUR RESTRICTIONS BASED UPON LAND USE THAT THAT SURROUNDS THE AIRPORT.

BUT THERE'S ALSO SOME HEIGHT RESTRICTIONS.

THERE'S, THERE'S AREAS AT THE END, THE BEGINNING OF THE RUNWAY, THE, UM, RUNWAY PROTECTION ZONES THAT WE CAN IN LIKE INCLUDE.

SO THERE'S A LOT OF LAYERS THAT WE CAN ADD TO THIS ANALYSIS.

UM, BUT WE JUST HAVE TO BE KNOWLEDGEABLE OF IT.

SO THERE'S ALWAYS GONNA BE A SCENARIO WHERE THERE POTENTIALLY COULD BE CONTAMINATED LAND THAT WE DON'T KNOW BECAUSE NO ONE'S EVER TRIED TO DEVELOP IT AND NO ONE'S EVER DONE A GEOTECH REPORT.

UM, SO IF WE DON'T KNOW ABOUT IT, THEN WE, WE OBVIOUSLY WON'T BE ABLE TO INCLUDE IT, BUT IF WE KNOW WE WILL INCLUDE IT.

AND, AND HOW DO WE KNOW ABOUT IT, THEN THEY HAVE TO COME TO US AND TELL US THAT.

I MEAN THE, I'LL GIVE TWO EXAMPLES.

PUBLIC TO BE DETERMINED AS WE CONTINUE TO DEVELOP IT AND SEE WHAT IT LOOKS LIKE.

AND THE MOST RECENT, I THINK IS THE DEED RESTRICTION WHERE WE'RE REDEVELOPING LAND THAT COME TO FIND OUT WE CAN'T, THEY COULDN'T DO WHAT THEY WANTED TO DO ON THAT AFTER A BUNCH OF PLANNING AND EVERYTHING HAD TAKEN PLACE.

UM, SHOULD WE HAVE KNOWN ABOUT THAT BEFORE WE WENT AS FAR DOWN THE ROAD AS, AS THAT GOT NOT FAULTING ANYBODY.

I'M JUST SAYING HOW DO WE, HOW DO WE MITIGATE THAT GOING FORWARD? AND WE'VE HAD AN APARTMENT COMPLEX BUILT ON A BUILT ON LAND WHERE THERE WAS AN OLD CHEMICAL PLANT ON THAT NEVER GOT CLEARED BY TOO CLOSE TO OUR KNOWLEDGE.

SO I MEAN, I WOULD LIKE TO REALLY SEE THAT WHEN, WHEN THE DEVELOPERS COME TO US, MAYBE WE DON'T KNOW THAT NOW OR TOMORROW, BUT I WOULD REALLY, LIKE BEFORE IT GETS TO THIS BODY, I WOULD REALLY LIKE STAFF TO DIG IN TO THE PIECE OF LAND AND SEE IF ANYTHING LIKE THAT WOULD, WOULD PREVENT TO SAVE THEM A LOT OF TIME, SAVE US AND A LOT OF TIME AND, AND GET THAT DONE.

AND, AND I DON'T THINK THERE'S ANY DISAGREEMENT ON THAT, BUT IT, IT, IT'S JUST SAVES IT FOR EVERYBODY.

BUT THOSE ARE JUST TWO EXAMPLES IN THE RECENT FUTURE THAT I CAN, THAT I CAN THINK OF.

I THINK, UH, SOME OF THAT WILL COME OUT IN CONVERSATIONS WITH THE PROPERTY OWNERS, RIGHT? I MEAN, THAT COULD BE AN EASY WAY IS ECONOMIC DEVELOPMENT STAFF PLANNING STAFF IS TALKING WITH THE ACTUAL PROPERTY OWNERS OF THE VACANT PROPERTY AND CAN ASK 'EM THAT QUESTION.

IS THERE ANYTHING ON HERE THAT LIMITS IT? AND MAYBE THERE'S SOMETHING THAT POPS UP THAT THEY DON'T KNOW ABOUT AS THEY GO FORWARD.

BUT I THINK THAT'S ANOTHER TOOL WE CAN USE TO TRY TO FIND THIS.

I'M JUST SAYING THAT JUST A SUGGESTION.

ONE FORM IS ALL I'M SAYING THAT'S NOT A CRITIQUE THERE.

UM, WOULD THAT GO INTO AN OVERLAY MAP ON LIKE ZONING? WHAT RANDY'S TALKING ABOUT SOME OF THOSE THINGS SINCE IT'S MORE LIVING, JUST TO COMMENT.

UM, IT'S NOT SO MUCH, WE HAVE NOT HAD THOSE CONVERSATIONS YET.

LIKE I SAID, WE'RE STILL VERY EARLY.

WE WILL, THIS IS, THIS IS A, UM, A PRETTY SIGNIFICANT PROJECT.

UM, SO THIS IS DEFINITELY SOMETHING WE'LL FORWARD.

JUST BRING JUST A THOUGHT ON THAT.

BRING BACK FORWARD.

I WAS, I WAS JUST TRYING TO GO THROUGH IT AS AN EXAMPLE AND I, I FEEL LIKE THE COUNCIL'S EXCITED ABOUT IT, SO WE'RE EXCITED ABOUT IT GETTING IT DONE.

UM, BUT IT'S POTENTIALLY SOMETHING WE COULD MAKE

[00:45:01]

SO WHAT IS SOME OF THE LONGEST TERM PLANNING? UH, TALKING ABOUT SOME OF THE CALLING THIS A 2050 PLAN? UM, I KIND OF READ MORE INTO IT IS WHERE IT SAYS IT'S MOSTLY PLANNING OVER THE NEXT DECADE.

UM, YOU KNOW, I I LIKE TO HAVE LONG RANGE PLANNING.

IT'S GOOD DIRECTION.

UM, EVEN THOUGH, YOU KNOW, THE REASON YOU MAKE LONG RANGE PLANS IS SO THAT YOU CAN CHANGE YOUR PLANS SOMETIMES.

THAT'S, IT JUST BRINGS UP THE CONVERSATION.

UM, SO 2050, HAVE WE ALWAYS DONE THAT 25 YEARS OUT? IS THAT WHY WE, WE CALL IT A 2050 PLAN, UM, INSTEAD OF A 2040 PLAN AND, AND THE 2040 PLAN WAS FROM 2013? YEAH.

UM, I WOULD SAY, UM, JUST AS A PROFESSION IT'S PRETTY COMMON FOR COMPREHENSIVE PLANS TO BE ABOUT 20 YEARS.

I WOULD SAY THAT IS PRETTY AVERAGE IN A LOT OF YOUR, UM, SUPPLEMENTAL, UM, PLANS.

LIKE FOR EXAMPLE, A TRAILS PLAN OR A MASTER TRANSPORTATION PLAN, THINGS LIKE THAT, THAT'S MORE COMMON TO BE ON A FIVE TO 10 YEAR CYCLE.

UM, I THINK IT REALLY DEPENDS ON THE COMMUNITY YOU'RE IN.

THAT'S, THAT'S SIGNIFICANT BECAUSE, UM, I I FEEL LIKE THINGS MOVE PRETTY QUICKLY IN ADDISON.

I THINK THAT'S POSITIVE.

UM, BUT IT COULD, THAT COULD ALSO MEAN A 10 YEAR PLAN WE GET DONE IN SEVEN YEARS.

WELL THAT, YEAH, YOU KNOW, IT'S NOT UNCOMMON TO HAVE 10 TO 30 YEAR PLANS.

THAT'S SOME, SOME BUSINESS STRATEGY, BUT, UM, I'M GONNA LOOK FURTHER FROM A DIFFERENT EYE FROM THAT ANGLE.

AND, AND I MAY HAVE FURTHER, UM, COMMENTS TO, TO SEND IN SEPARATELY.

THIS ECHO BY THE SPEAKERS IS, IS PRETTY ROUGH.

BRUCE.

UM, JUST A COMMENT, LIKE, I UNDERSTAND THAT THIS DOCUMENT IS HERE TO GUIDE, UH, FUTURE GROWTH AND DEVELOPMENT, BUT WHAT I THOUGHT WAS REALLY INTERESTING WAS INSIDE THE REPORT WAS THE MARKET POSITION REPORT.

I THOUGHT THAT WAS REALLY WELL DONE.

UM, YOU KNOW, IT, IT GAVE SUGGESTIONS ON HOW WE CAN STAY COMPETITIVE.

UM, AND, AND I I WROTE DOWN A COUPLE NOTES THAT, THAT I THOUGHT WERE REALLY INTERESTING THAT THEY HIGHLIGHTED OVER AND OVER AGAIN THAT WALKABILITY AND THE EXPERIENCES, UM, ARE INCREASINGLY CRUCIAL.

ADDISON'S LOCATION MATTERS.

UH, OFFICE ADDISON, IT'S NOT THE HOTTEST MARKET RIGHT NOW, BUT STRATEGICALLY ITS LOCATION IS, IS, IS WELL SUITED.

THERE IS RIGHT NOW THIS FLIGHT TO QUALITY, UH, WHEN YOU'RE TALKING ABOUT THE OFFICE PRODUCT.

UM, SOMEONE ELSE SAID THAT ADDISON NEEDS BELIEVABLE, WALKABLE STORY AND I'M ASSUMING THAT MEANS MAYBE BETTER CROSSWALKS.

UM, PEOPLE WANNA WALK TO DINING AND ENTERTAINMENT.

WE'VE HEARD THAT A LOT.

UH, DART IS A COMPETITIVE ADVANTAGE.

UM, AND IN SOME OF OUR OFFICE PRODUCTS, UM, OUR AMENITIES ARE LACKING, OUR HOTELS ARE TIRED.

UM, BELTLINE WAS THE PLACE TO BE AND IT MIGHT BE AN OPPORTUNITY NOW FOR US TO REDEVELOP.

UM, SO I REALLY HOPE THAT WE TAKE A LOT OF THIS GOOD WORK AND WE PUT IT TO USE AND ADDRESS SOME OF THESE CONCERNS.

THANKS CHRIS.

UH, YEAH, JUST, JUST ONE COMMENT ABOUT THE, THE 25 YEAR THING.

UM, YEAH, I, I GET THAT IT DOES SEEM LIKE A LONG WAY DOWN THE ROAD, BUT I I I FIND IT PRETTY, UM, INFORMATIVE ALSO, YOU KNOW, 10 YEARS FROM NOW WHEN WE'RE PROBABLY GONNA DO THIS AGAIN.

IF SOMEBODY IS, I THINK IT'S INFORMATIVE TO LOOK BACK AND SEE, UH, WHAT THE, WHAT THE COMMUNITY WAS THINKING ABOUT 10 YEARS AGO.

AND SOMETIMES YOU LOOK AT IT, IT'S LIKE, THAT'S KIND OF FUNNY THAT WE WERE THINKING ABOUT THAT 10 YEARS AGO.

'CAUSE THINGS CHANGE AND WE DON'T, WE DON'T HAVE A CRYSTAL BALL.

WE DON'T KNOW WHAT THAT'S GONNA LOOK LIKE.

BUT, UM, BUT I, I FIND IT INFORMATIVE MYSELF.

UH, LESLIE, WHAT ELSE DO YOU NEED FROM US? YES.

SO, UM, THE, UH, CONVEYOR LINK, UM, THAT WAS SENT OUT THAT, OH, SORRY, WENT A LITTLE FAR.

UM, SO WE'VE RECEIVED SOME FEEDBACK, UM, FROM YOU ALL THIS EVENING.

UM, WE WILL LOOK INTO SOME OF IT.

UM, AND WE DO HAVE THE CONVEYOR LINK THAT WAS SENT OUT TO YOU, UH, WILL REMAIN OPEN.

UM, SO RIGHT NOW THIS IS THE TENTATIVE SCHEDULE.

SO WE DID HAVE A PLACEHOLDER NEXT WEEK ON THE 13TH TO, UM, CONTINUE THIS DISCUSSION IF IT WAS WARRANTED.

UM, AND I WOULD ENCOURAGE YOU TO CONTINUE TO PROVIDE FEEDBACK VIA CONVEO OR IF YOU HAVE A HARD COPY OR EVEN HAVE HARD COPIES OF THE NOTES, UM, FEEL FREE TO, YOU CAN DROP THEM OFF HERE AND WE CAN TAKE A SCAN OF IT, UM, OR GET A COPY OF IT AND YOU CAN KEEP THE ORIGINAL, UM, SO THAT WE CAN BEGIN TO INCORPORATE THOSE.

UM, WE WOULD LOVE TO CONTINUE ON AND, UM, GET THIS PROJECT PAST THE FINISH LINE.

SO I, I WOULD JUST, SO AS WE LOOK TO THE, WE CAN CERTAINLY COME BACK ON THE 13TH.

WE'LL PLAN ON COMING BACK ON THE 13TH.

UM, TO THIS POINT WE HAVEN'T RECEIVED SIGNIFICANT AMOUNT OF COMMENTS.

THE CONVERSATIONS THAT WE'VE HAD, THE TWO WORK SESSIONS, THERE HASN'T BEEN ANYTHING REALLY SUBSTANTIALLY.

HEY, THIS IS, WE'RE WAY OFF COURSE WE HAVEN'T HEARD FROM COUNCIL,

[00:50:01]

SO OUR PLAN AT THIS TIME WOULD BE TO COME BACK ON THE 27TH WITH ADOPTION, BUT WE NEED TO, WE WANNA HEAR FROM YOU IF THERE IS SOME RED FLAGS THAT YOU HAVE AND THAT YOU REALLY WANT US TO DIG MORE INTO CERTAIN ITEMS, THIS IS THE TIME TO TELL US.

SO USE THE LINKS, USE THE, THE MEETING NEXT WEEK TO LET US KNOW THAT AND THEN WE WILL KEEP MOVING FORWARD TO COMPLETION.

VERY GOOD.

CAN I ASK JUST ONE LAST QUESTION? I NEVER READ THE 2013 PLAN MM-HMM .

WAS THERE SOMETHING IN IT OR THINGS IN IT THAT JUST NO LONGER APPLY THAT YEAH.

CAUSED US TO WANT TO DO THIS PLAN NOW? WHAT, WHAT WAS, WHAT WAS IT ABOUT THAT PLAN THAT'S SURE.

SO NOT UP TO SPEED.

UM, IF YOU, I'D BE HAPPY TO SIT DOWN OFFLINE WITH YOU AND, AND GO THROUGH IT IN MORE DETAIL, BUT I CAN TELL YOU AT A HIGH LEVEL, THE 2013 PLAN WAS A VERY DIFFERENT PLAN, UM, IN ITS STRUCTURE.

SO IT WAS WHAT THE 2013 PLAN DID.

UM, WHICH I WOULD SAY, UM, IT WAS A, A UNIQUE WAY TO STRUCTURE A COMPREHENSIVE PLAN IN MY OPINION, IS WHAT IT DID IS IT EVALUATED UNDERPERFORMING PROPERTIES AND IT DID NOT EVALUATE ANY VACANT LAND.

SO IT TOOK A HANDFUL OF UNDERPERFORMING PROPERTIES AND SAID THAT THE TOWN SHOULD FOCUS ON REDEVELOPMENT OF THESE SPECIFIC PROPERTIES AND DID NOT PROVIDE A SIGNIFICANT AMOUNT OF, UH, DETAIL OR INSIGHT INTO ANY OTHER DEVELOPMENT.

SO THERE WERE NO OVERARCHING GOALS, LIKE AS AN EXAMPLE, CONNECTIVITY OR A STRONG PUSH FOR, UM, OWNERSHIP HOUSING.

THOSE GOALS WERE NOT IDENTIFIED IN THE 2013 PLAN, WHICH IS, I THINK PART OF THE REASON WHY WE HAVE SOME SUPPLEMENTAL SPECIAL AREA STUDIES OR SUPPLEMENTAL POLICY DOCUMENTS.

UM, SO THE 20, SO LOOKING AT WHY WE, WHY WE PUSHED FOR A NEW COMPREHENSIVE PLAN IS THAT WE WERE, A LOT OF THOSE PARCELS THAT WERE IDENTIFIED, FOR EXAMPLE, ONE OF THEM WAS, UH, THE AMLE TREE HOUSE SITE.

BOTH, BOTH PHASE ONE AND PHASE TWO, BOTH OF THOSE WERE IDENTIFIED IN THE 2013 PLAN AS UNDERPERFORMING PROPERTIES AND THAT SHOULD BE REDEVELOPED.

UM, AND THEY'VE BEEN REDEVELOPED.

SO THERE'S ENTIRE SECTIONS OF THE PLAN THAT ARE IRRELEVANT BECAUSE THEY, IT WAS ACHIEVED, THE GOAL OF THE PLAN WAS ACHIEVED.

UM, AND IT, LIKE I SAID, DIDN'T PROVIDE A LOT, LOT OF OTHER INSIGHT INTO PROPERTIES THAT WERE NOT EXPLICITLY IDENTIFIED, WHICH LEFT STAFF, UM, WITH CHALLENGES ON HOW TO, UM, HOW TO LEAD DEVELOPERS INTO WHAT THE COMMUNITY WANTED.

[b. Present and discuss mobility options in Addison.]

ON TO ITEM FOUR B.

DAVID, DO YOU HAVE SOMETHING YOU CAN OPEN? YEAH, ITEM FOUR B PRESENT AND DISCUSS MOBILITY OPTIONS IN ADDISON.

AND, UH, ASHLEY'S GONNA DO A PRESENTATION.

I THINK DAVID'S GONNA KICK THIS OFF.

ASHLEY'S GONNA DO A PRESENTATION.

WE'RE GOING THROUGH THE ADDISON 2050 PLAN.

BEFORE THAT.

UH, ONE OF THE THINGS THAT WE WANNA START BEING MORE CONSISTENTLY DOING MOVING FORWARD IS WHEN WE HAVE, UH, REQUEST A WORK SESSION REQUEST IN PARTICULAR FROM INDIVIDUAL COUNCIL MEMBERS.

WE GIVE THEM AN OPPORTUNITY PRIOR TO A PRESENTATION IF THEY'D LIKE TO KIND OF MAKE SOME COMMENTS OF WHY THEY DECIDED TO ASK FOR THIS ITEM BEFORE WE GO INTO IT.

UM, I THINK THAT'S SOMETHING WE'VE HEARD FROM COUNCIL AND CERTAINLY OPEN TO DOING THAT.

I THINK IT'S A, A GREAT, UH, MOVE IF COUNCIL, IF THE INDIVIDUAL COUNCIL MEMBERS WOULD LIKE TO.

SO WITH THAT, MARLON AND DAN REQUESTED THIS ITEM, SO I WAS GONNA ASK THEM IF THEY HAD ANY COMMENTS BEFORE WE YEAH, YEAH, I'D LIKE, I'D LIKE TO HEAR THAT BECAUSE IT'S, I'M, I DON'T REALLY KNOW WHERE WE'RE SUPPOSED TO GO WITH THIS 'CAUSE IT'S, YOU GOT NINE TOPICS BASICALLY.

AND LET ME, LET ME, YEAH, LET ME TALK AND I MIGHT ANSWER SOME OF THOSE QUESTIONS YOU HAVE.

GREAT.

UM, SO, UM, YEAH, DAN AND I THANK YOU DAN FOR CO-SPONSORING THIS ITEM.

AND I, I WANTED TO, TO SEE ALL OF THE TRANSPORTATION ITEMS THAT WE HAVE GOING ON IN ADDISON.

UM, NOT ONLY NOW, BUT, BUT WE'VE GOT SOME BIG MAJOR THINGS COMING, UH, REALLY, REALLY QUICK.

UM, AND, AND THEY'RE GONNA AFFECT OUR ECONOMY, UM, AND HELP OUR, HELP OUR TRANSPORTATION NEEDS IF WE'RE IN A POSITION TO UNDERSTAND THAT THEY'RE COMING AND, AND WE PLAN FOR THEM.

SO, UM, THAT, THAT WAS THE MAIN REASON THAT, THAT I CO-SPONSORED THIS ITEM.

YEAH, FOR ME IT'S, IT'S LIKE WE TALKED ABOUT, UH, HE BROUGHT UP EARLIER, HOWARD BROUGHT UP EARLIER IS, IS ELECTRIC CHARGING STATIONS, UH, ELECTRIC BIKES, E-BIKES, UM, BIKE PATHS, BIKE LANES, UH, YOU HAVE WAYMO COMING.

UM, YOU'VE GOT AIR, WHAT'S THE RIGHT TERM FOR THE, UH, EE OLL.

SO YOU HAVE E OLL COMING.

SO THAT'S WHY I SUPPORTED THE MEASURE JUST TO BRING THIS, TO CALL IT, LET'S CALL IT THE TOWN'S ATTENTION OR THE, THE CONSTITUENT'S ATTENTION OF WHAT IS COMING IN THE FUTURE SO THAT WE DON'T GET INTO A POSITION IN A WORK SESSION WHERE WE SAY, WHERE'D THIS COME FROM? SO IT'S JUST TO BRING IT TO THE LIGHT KNOWING

[00:55:01]

THIS WAS A PIECE TO SORT OF ELABORATE ON.

WHAT, SO WHAT ARE WE, OTHER THAN JUST TALKING ABOUT STUFF, WHAT ARE WE TRYING TO ACCOMPLISH? UH, BECAUSE I I, I'M NOT SURE THAT I WOULD KNOW HOW WE, IF WE GET OFF, GET OFF TOPIC IF WE'RE, IF WE'RE GOING THE WRONG DIRECTION.

'CAUSE I DON'T REALLY HAVE A DIRECTION THAT WE'RE GOING.

IT JUST SEEMS LIKE WE'RE TALKING ABOUT STUFF.

POSSIBLE PRIORITIZATION OF WHAT COMES FIRST FOR ME.

IF WE DON'T, IF WE DON'T KNOW ABOUT EO OR WE DON'T KNOW ABOUT E-BIKES OR WE DON'T KNOW ABOUT WAYMO FOR DEVELOPMENT OF ROADS OR REDEVELOPMENT OF ROADS OR SIDEWALKS OR THINGS OF THAT NATURE, THIS CONNECTIVITY TERM WE, WE CONSTANTLY USE ABOUT WALKABILITY, MAYBE THERE WON'T BE AS A BIG A NEED FOR WALKABILITY OR REDOING SIDEWALKS.

IF IT'S, EVERYTHING'S GONNA BE GOING ONTO A ROAD, A PAVED PATH LIKE WE TALKED ABOUT ON ADDISON ROAD, BIKE PATHS MAY BE MOVED OFF OF QUORUM, MAYBE THE BIKE PATHS GO OVER TO ADDISON ROAD AND IS YOUR INTENTION TO TALK THROUGH EACH ONE OF THESE NINE ITEMS AND THEN, THEN I SAW A BULLETED LIST ALSO WITH IT THAT HAD A LOT OF SUB TOPICS.

NO, NO.

ALRIGHT, WELL LET'S SEE WHERE THIS GOES, ASHLEY.

BUT WE HAVE THAT POSSIBILITY.

SO, UH, SINCE YOU DID HAVE THE PRESENTATION, I WILL GO THROUGH THIS AND FEEL FREE TO ASK ANY QUESTIONS AS, UH, THEY COME ABOUT.

BUT ASHLEY, I'M SORRY, ASHLEY SHO, DEPUTY CITY MANAGER.

SO GOING THROUGH SOME OF THESE ITEMS, UM, WHAT THINGS THAT WE WANNA TALK ABOUT, OBVIOUSLY STARTING WITH AUTOMOBILES, UH, WE ARE A VERY CAR CENTRIC AREA WITH 90 PER 95% OF OUR COMMUTERS USING CARS, TRUCKS, VANS.

AND 89% OF THOSE ACTUALLY DRIVE ALONE AND DON'T USE, UH, CARPOOL OR ANY SORT OF RIDE SHARING.

UM, LOOKING AT OUR URBAN PLANNING AND INFRASTRUCTURE, WE AS THE TOWN ARE UTILIZING THINGS SUCH AS OUR MASTER TRANSPORTATION PLAN, OUR COMPREHENSIVE PLAN THAT WE'VE JUST TALKED ABOUT.

UM, WE'RE ALSO INVESTING IN THINGS LIKE OUR TRANSIT ORIENTED DEVELOPMENT AND OUR GOALS THROUGH OUR STRATEGIC PLAN, COMPREHENSIVE PLAN TO MAKE THINGS MORE WALKABLE AND CONNECTED THROUGHOUT OUR COMMUNITY.

UNITY THINGS THAT, TOOLS THAT WE HAVE AT OUR DISPOSAL.

THE NORTH CENTRAL TEXAS COUNCIL OF GOVERNMENT, THEY HAVE, THEY'RE CONSIDERED OUR METROPOLITAN PLANNING ORGANIZATION.

SO AS PART OF THAT, WE SUBMIT THINGS, UM, TO MAKE SURE THAT WE ARE IN LINE WITH WHAT THE ENTIRE METROPLEX IS TRYING TO DO.

AND SO WE SUBMIT OUR TRANSPORTATION PLANS, OUR MAJOR PROJECTS, AND THEY GO THROUGH AND GET ADDED AND ARE PART OF THE 2050 MOBILITY PLAN FOR OUR AREA.

WE ALSO HAVE THE REGIONAL TRANSPORTATION COUNCIL, THE RTC, YOU MAKE THAT APPOINTMENT EVERY TWO YEARS.

THAT'S PART OF THAT MPO.

THEY OVERSEE THE TRANSPORTATION AND PLANNING PROCESS.

AND SO AS PART OF THAT, THEY OVERSEE, AGAIN, TRANSPORTATION PLANS.

THEY DETERMINE THE ALLOCATION OF FEDERAL AND STATE FUNDING AND REGIONAL TRANSPORTATION FUNDS.

UH, THEY SELECT TRANSPORTATION PROJECTS AND HOW THEY MAY BE FUNDED DEPENDING ON HOW THEY ARE FOR THE REGION.

UM, AND THEN ENSURE THAT WE COMPLY WITH OUR STATE AND FEDERAL LAWS REGARDING TRANSPORTATION AND AIR QUALITY.

AND MAYOR TON IS OUR REPRESENTATIVE RIGHT NOW FOR BOTH ADDISON AND RICHARDSON.

UM, ANOTHER COMMITTEE THAT WE HAVE IS STECH, THE SURFACE TRANSPORTATION TECHNICAL COMMITTEE.

UM, BECKY DIY SITS ON THAT FOR US.

IT SERVES AS OUR REPRESENTATIVE, AND IT BASICALLY, AGAIN, IS LOOKING AT THOSE RECOMMENDATIONS FOR SURFACE TRANSPORTATION PLANNING AND THE FUNDING OF THOSE AREAS.

AND THEY MAKE RECOMMENDATIONS TO THE RTC.

AND THEN OBVIOUSLY WE HAVE OUR OWN, UH, ROADWAY CONSTRUCTION PROJECTS.

JUST TO GIVE YOU AN UPDATE, MIDWAY IS DONE.

KELLER SPRINGS IS UNDER CONSTRUCTION, AS I'M SURE ALL OF YOU KNOW, MONTFORT DRIVE IS UNDER DESIGN, ALONG WITH QUORUM DRIVE AND AIRPORT PARKWAY RECONSTRUCTION.

AND SO, UH, AS THE MAYOR PRO TEM AND COUNCIL MEMBER MENTIONED, WE HAVE MANY MOBILITY OPTIONS IN ADDISON.

SO YOU CAN TAKE A LOOK AT THIS, YOU KNOW, THROUGH THE AIRPORT, WE HAVE OBVIOUSLY THE FBOS, THEY HAVE THEIR OWN ONSITE CAR RENTALS, CHAUFFEUR SERVICES.

WE HAVE VARIOUS, UH, RIDE SHARE SERVICES, RENTAL CAR AGENCIES, UH, PUBLIC TRANSPORTATION.

WE HAVE OUR TRAIL SYSTEM.

AND THEN, UH, THERE WE ALSO HAVE THE PO POSSIBILITY OF MICRO MOBILITY.

CURRENTLY, WE DO NOT HAVE ANY PROVIDERS THAT HAVE SIGNED UP,

[01:00:01]

IS THAT SOMETHING THAT WOULD'VE TO BE APPROVED BY A COUNCIL BEFORE OR NO? WE HAVE TO DO, NO.

SO THEY DO HAVE TO GO THROUGH A PROCESS, A PERMITTING PROCESS.

UM, IT'S A PRETTY STRINGENT PROCESS, SO NOBODY HAS SIGNED UP.

UM, WHEN THAT BECAME A BIG THING, WE MADE SURE WE PUT SOME GOOD REGULATIONS IN PLACE, AND SO THEY WOULD GO THROUGH A PROCESS, I BELIEVE GOES THROUGH THE POLICE DEPARTMENT.

YES, THE POLICE DEPARTMENT.

SO, UM, SO PART OF OUR PUBLIC TRANSPORTATION OBVIOUSLY IS THE DART SYSTEM.

UH, WE HAVE OUR TRANSIT CENTER THAT HAS THE 12 BUS ROUTES THAT'S ANCHORED WITH A GOLING ZONE THAT CURRENTLY COVERS THE KELLER SPRINGS AREA, BUT NOT ANYTHING IN THE ADDISON AREA.

UM, WE HAVE OUR COMMUTER RAIL, WHICH IS OUR SILVER LINE THAT OPENED IN OCTOBER OF 2025, THE 26 MILE COMMUTER LINE.

UM, AS A REMINDER, WE ARE HAVING ONGOING CONVERSATIONS WITH DART.

UM, THERE WAS MEETINGS LAST WEEK ON THE, UH, GENERAL MOBILITY PROGRAM, THE GMP PROGRAM.

THAT PROGRAM WOULD REALLOCATE, UM, JUST UNDER $3 MILLION TO ADDISON.

THAT IS A ONE-TIME PAYMENT.

UM, THE PROPOSED AGREEMENT, IF YOU RECALL, HAD STIPULATIONS THAT IF THERE WAS ANY REDUCTION IN THE VOTER APPROVED RATE, THAT WE WOULD HAVE TO REIMBURSE THAT.

UM, STAFF AND COUNCIL, UH, THE MAYOR HAD MEETINGS WITH DART, I BELIEVE LAST WEEK.

AND DART STATED THEY UNDERSTOOD OUR CONCERNS AND THAT THEY ARE GOING TO, UH, REVISE THE A ILA TO TRY TO ALLEVIATE THOSE ISSUES.

WE HAVE THE GOLINK ZONE, WHICH SHOULD BE BEGINNING IN APRIL OF 2026.

IT'S AN ON DEMAND SERVICE THAT OFFERS A CURB TO CURB SERVICE IN DESIGNATED ZONES FOR US.

THAT WOULD COVER ALL OF ADDISON, UH, THAT HAS ALREADY BEEN FUNDED BY DART WITH NO COST TO ADDISON.

UH, WE ALSO HAVE A POTENTIAL FOR A CIRCULATOR, WHICH IS A, A FIXED ROUTE SHUTTLE THAT WOULD SERVE QUORUM BETWEEN KELLER SPRINGS AND BELTLINE TO VILLAGE ON THE PARKWAY.

THAT WOULD BE FUNDING 50% DART, 50% TOWN OF ADDISON WITH ABOUT $837,000.

THAT WOULD BE OUR COMMITMENT FOR THAT.

WE HAVE MADE NO FORMAL COMMITMENT.

UH, WE ARE, YOU KNOW, WILLING TO HAVE DISCUSSIONS AND, AND LOOK AT WHAT THOSE OPTIONS ARE, BUT AT THIS POINT, WE HAVE NOT MADE ANY FIRM COMMITMENT TO OBTAINING THAT CIRCULATOR.

WE ALSO HAVE OUR COTTON BELT TRAIL FIRST SECTION, UH, ADDISON ROAD TO SPECTRUM.

THAT'S SUPPOSED TO OPEN IN APRIL OF 2026.

UH, WHEELER BRIDGE, THE SURVEYOR TO ADDISON ROAD WILL BE MARCH OF 2027, SURVEYOR TO MARCH IN SPRING OF 27.

AND HOPEFULLY THE ENTIRE TRAIL BEING THE ENTIRE 26 MILE CORRIDOR SHOULD BE MID 2027.

AND THEN WE HAVE OUR TOD THAT WILL HAVE, UH, RETAIL ALONG THAT TRAIL THAT WILL BE HIGHLIGHTED TO OUR HIKE BIKE RUNNING, UM, CUSTOMERS.

AND SO THAT OBVIOUSLY WILL BE AN ENHANCEMENT TO THAT TRAIL PROJECT.

AND THEN THE ELECTRIC VEHICLE TAKEOFF AND LANDING, IF YOU REMEMBER, UM, THIS WAS A PICTURE THAT WE TOOK FROM THE TOD PRESENTATION.

THOSE ARE OBVIOUSLY OPTIONS THAT WE HAD FOR THAT AREA.

WE HAVEN'T REALLY DIVED INTO WHAT ALL THAT MEANS.

THERE'S OBVIOUSLY GONNA BE IMPLICATIONS WITH THE AIRPORT AND HOW, YOU KNOW, HOW THAT WORKS.

BUT THIS IS OBVIOUSLY ANOTHER, UH, UH, ANOTHER OPTION IN OUR MOBILITY BUCKET.

SO WITH THAT, THAT KIND OF GOES OVER WHAT WE HAVE HERE.

AND I AM AVAILABLE TO ANSWER ANY QUESTIONS.

I ALSO HAVE STAFF HERE THAT CAN GO INTO DETAIL ON ANYTHING THAT I CAN.

THANK YOU, ASHLEY.

MORNING, MAYOR, I'VE GOT A, A THOUGHT AND A COUPLE QUESTIONS IF I COULD.

UM, ONE OF THE THINGS I'VE HEARD OF LATE IS OUR, UH, OUR AIRPORT MASTER, UM, MASTER PLAN IS, IS BEING IN THE PROCESS OF BEING COMPLETED.

AND, UH, UM, I'M HAPPY TO HEAR FROM DIFFERENT SOURCES THAT WE ARE CONSIDERING EV TOLL, WHERE DOES THAT GO? WHAT DOES THAT NEED? WHAT IS THE INFRASTRUCTURE? UM, ALL THOSE, ALL THOSE THINGS THAT WOULD GO INTO THAT, IF WE WERE GONNA HAVE THAT, THAT'S, THAT'S VERY EXCITING TECHNOLOGY FOR ME.

SO, UM, I THINK IF, IF WE WERE TO GET THAT IN THE FUTURE, THAT THAT WOULD REALLY ADD TO OUR ARSENAL OF TRANSPORTATION.

UM, AND THERE WAS, THERE WAS A COUPLE, QUITE A BIT OF, OF NEW THINGS THAT I HAD NOT, WE HADN'T RECEIVED UPDATED UPDATES ABOUT.

AND IN THIS, UH,

[01:05:01]

THIS DARK, UM, ILA WAS ONE OF THEM.

DO WE KNOW, DO WE HAVE ANY IDEA WHEN, WHEN DART IS SAYING THAT MIGHT COME TO US? THE GMP? YES.

UH, WE MET WITH HIM LAST WEEK.

UH, THE MAYOR AND I WERE IN THE MEETING AND WE MET WITH THEIR BOARD CHAIR AND THEIR CEO.

AND SO I CAN TELL YOU WHAT THAT CONVERSATION WAS.

AND THE BOARD CHAIR COMMITTED TO HAVING THAT CONVERSATION VERY SOON.

UM, I THINK ONE THING THAT WOULD IMPACT THE TIMELINE, IS THAT SOMETHING THEY CAN DO ADMINISTRATIVELY AND MAKE THAT CHANGE IS IT HAVE TO GO BACK TO THE BOARD.

WE DON'T HAVE AN ANSWER ON THAT YET.

IT WAS POSITIVE TO HEAR THAT, YOU KNOW, WE, WE HAVE RELAYED THAT CONCERN PREVIOUSLY.

WE'RE ABLE TO RELAY IT IN THAT CONVERSATION.

THEY UNDERSTOOD OUR CONCERN.

THEY AGREE THAT THAT WAS A LEGITIMATE CONCERN AND THEY COMMITTED TO BRINGING THAT BACK.

SO, UM, VERY HOPEFUL THAT WE HEAR SOMETHING SOON, BUT IT WAS A POSITIVE DEVELOPMENT THAT THEY SAID THAT THEY WOULD GIVE US SOME DIFFERENT LANGUAGE.

AND ALSO IS THE GO LINK, UM, UP IN, I'M JUST GONNA SAY NORTH ADDISON, IS THAT FAIRLY NEW AS FAR AS THAT, THAT DATE? IS THAT A HARD DATE? APRIL AND APRIL? THAT, THAT WILL BE THE ENTIRE TOWN OF ADDISON.

NOT THAT'LL BE THE ENTIRE, THE ENTIRE TOWN OF ADDISON, THAT'S A FIRM DATE FROM EVERYTHING WE'VE HEARD APRIL, 2026, THAT WAS INCLUDED IN THEIR BUDGET THIS YEAR.

UM, AND I DON'T SEE ANY REASON WHY UNLESS SOMETHING CHANGES THAT THEY WOULDN'T COMMIT TO THAT DATE.

DO YOU HAVE ANY NO, I APPRECIATE THAT'S A NO CUSTOMERS CORRECT.

THE GO LINK.

APPRECIATE THESE UPDATES.

IT'S HELPFUL.

IT OBVIOUSLY BRINGS US EVEN THE COTTON BELT TRAIL.

THERE WERE SOME QUESTIONS THAT I HAD.

SO THIS ANSWERS EVERYTHING.

THANKS, ASH.

AND ON THE, WE'VE GOT THIS POTENTIAL CIRCULATOR, UM, IS THAT SOMETHING THAT'S GONNA BE BROUGHT FORTH? ARE WE GONNA LOOK AT OPTIONS? WHAT DOES THAT, WHAT DOES THAT LOOK LIKE? AND THEN I'VE GOT ONE OTHER THING I'VE JUST HEARD OF, UH, UM, UM, I'M NOT REALLY UP TO SPEED WITH A COMPANY CALLED VIA.

UM, ARE THEY A, ARE THEY A SIMILAR PRODUCT THAT DOES THAT OR IS THAT SOMETHING ELSE? SO, UH, SO I'LL TAKE THE FIRST QUESTION FIRST.

UH, THE CIRCULATOR THAT HAS BEEN A PART OF OUR STRATEGIC PLAN FOR THE PAST COUPLE, I WANNA SAY THE PAST TWO STRATEGIC PLANS WHERE WE'VE HAD A CONVERSATION ABOUT TRYING TO, UM, GET A CIRCULATOR IN TOWN.

SO WE WENT TO DART AND WE SAID, HEY, WE'RE LOOKING AT THIS, THIS IS A GOAL THAT WE HAVE AND WE WANNA LOOK AT OPTIONS.

AND SO DURING THE DISCUSSIONS OVER THE PAST YEAR, THEY SAID THAT THEY WOULD LIKE TO SHOW US A PROPOSAL.

SO THEY INCLUDED THAT IN THEIR BUDGET PROCESS TO SAY, HEY, WE WANT TO, TO GO FORWARD WITH THIS AND GIVE A PROPOSAL TO ADDISON.

WE HAD NO DETAIL AT THE TIME OF WHAT THAT WOULD LOOK LIKE.

WE JUST RECENTLY IN THE PAST COUPLE WEEKS, HAVE THE NUMBERS THAT YOU SEE.

AT THE TIME, WE DIDN'T KNOW IF IT WAS GONNA BE AT FULL COST OF DART OR IF THERE WAS A COST SHARE.

WHAT THE INFORMATION THAT WE, THEY PROVIDED TO US IS WHAT YOU SEE, THAT IT WOULD BE A 50 50 COST SHARE.

UM, AND THAT OUR PORTION WOULD BE $830,000.

I THINK WHAT IT WOULD BE PRUDENT FOR US TO, IF WE, IF COUNSEL DESIRES TO CONTINUE TO HAVE THE CONVERSATION TO LOOK AT ALTERNATIVES AND SAY, CAN WE DO IT FOR CHEAPER THAN $830,000? IS, I MEAN, I THINK AS WE WOULD DO WITH ANYTHING, WE NEED TO LOOK AT OTHER OPTIONS.

AND COUNCIL CAN ALSO SAY, THAT'S NOT WHERE WE WANT TO SPEND.

WHEN WE MET WITH DART AND THEY GAVE US THE FIXED ROUTE INFORMATION, UM, THAT WAS KIND OF OUR FEELING TOO, WAS WITH IT BEING A FIXED ROUTE THAT WASN'T, WE WOULD KIND OF HOPE TO HAVE A LITTLE BIT MORE FLEXIBILITY, NOT JUST, UM, IF YOU LOOK IN THE COUNCIL QUESTIONS AND ANSWERS, YOU CAN SEE THE MAP.

THE MONEY REGARDLESS.

SO THAT'S HOW WE GOT HERE AND THAT'S WHERE WE ARE AT THIS POINT.

UM, VIA IS, UH, A GROUP THAT, THAT A NUMBER OF CITIES USE THAT ENTITIES USE, UM, THAT DO KIND OF LIKE AN UBER TYPE SERVICE WHERE YOU CAN GET PICKED UP AND TAKEN TO WHEREVER YOU WANT TO GO WITHIN CERTAIN GUARDRAILS IN A CERTAIN GEO-FENCED AREA.

ECTA USES THEM.

SO THAT'S ESSENTIALLY WHAT THAT SOURCE OKAY.

BE LIKE A MUNICIPALITY, UM, UBER, IF YOU WILL, SUBSIDIZED BY THE MUNICIPALITY FOR A PARTICULAR ZONE, ESSENTIALLY.

THERE'S A NUMBER OF DIFFERENT GROUPS LIKE THAT.

EACH ONE HAS A DIFFERENT, UM, BUSINESS MODEL VIA DIFFERENT THAN SOME OTHER ONES.

BUT YEAH, THAT'S OKAY.

UM, YEAH.

ONE, ONE OF THE THOUGHTS I HAD WHEN I READ THIS IS, UM, I REMEMBER THE STRATEGIC PLANNING AND THE, THE CIRCULATOR IDEA, AND I THINK WE WERE, SOME OF US WERE TALKING ABOUT VITRUVIAN PARK VILLAGE ON THE PARKWAY, ADDISON CIRCLE.

UM, BUT, BUT IT'S A WHOLE, YOU KNOW, FOR ME IT'S A, IT'S A WHOLE DIFFERENT FEEL WHEN YOU PUT A A DOLLAR AMOUNT ON IT THAT THAT BRINGS IT INTO REALITY.

SO THIS, THIS DOLLAR AMOUNT THAT I'M SEEING, $837,000 A YEAR, UM, IS, IS HARD FOR ME TO SWALLOW FOR SOMETHING THAT WE DON'T HAVE RIGHT NOW.

AND I'M NOT REALLY SEEING THIS BIG PROBLEM THAT NEEDS TO BE SOLVED FOR THAT TYPE OF AMOUNT.

SO THAT'S JUST, THAT'S JUST ME.

SO, UM, IF WE ARE GONNA LOOK INTO IT, I HOPE WE, WE LOOK AT COMPETITIVE, COMPETITIVE OFFERINGS, NOT JUST, NOT JUST THIS ONE.

[01:10:01]

WE, WE, WE DID WANT MORE FLEXIBILITY, ESPECIALLY CONSIDERING THE DOLLAR AMOUNT.

SO WE ARE, WE ARE LOOKING AT, UH, WHAT OTHER ALTERNATIVES AND WHAT THE COST ASSOCIATED WILL BE.

UM, ONE, ONE OTHER THOUGHT, I'M JUST GONNA SHARE IT, BUT, UM, A LOT OF US HERE ON COUNCIL HAVE, HAVE WALKED, UM, THE FUTURE COTTON BELT TRAIL, AT LEAST THE PART IN ADDISON AND A LITTLE BIT BEYOND.

AND, UM, UM, THAT, THAT IS A REALLY EXCITING EXERCISE, UM, PHYSICALLY AND MENTALLY.

AND IT KIND OF, UH, LETS YOU SEE WHAT, WHAT, WHAT IS COMING AND WHAT IS POSSIBLE.

UM, AND, AND ESPECIALLY THE, UH, MAYBE WHAT'S GONNA GO THROUGH THE MINDS OF PEOPLE THAT ARE TRAVERSING FROM DALLAS AND THEY CROSS THE TOLLWAY TO ADDISON AND THEN OVER TO CARROLLTON, AND THAT, THAT, THAT IT'S GONNA BE A COMPARE AND CONTRAST OPPORTUNITY THERE.

AND SO, UM, THAT'S GONNA BE TO OUR ADVANTAGE.

UM, AND SO I THINK WE'RE GONNA, YOU KNOW, WE MIGHT, WE MIGHT WANNA HAVE SOME OF OUR STAFF TEAMS, IF THEY HAVEN'T DONE THAT ALREADY, DO DO THAT EXERCISE BECAUSE IT, IT GIVES YOU SOME GREAT IDEAS.

IT'S PRETTY EXCITING.

UM, AND I THINK WE'RE GONNA HOPEFULLY NEED A COUPLE BIKE, BIKE STATION, BIKE, MAYBE SOME BIKE RACKS, SOME PLACES WHERE PEOPLE CAN, CAN, BECAUSE THEY'RE GONNA BE BIKING OVER AND THEY'RE, WE WANT 'EM TO LEAVE THEIR BIKE IN A SAFE PLACE AND COME SHOPPING AND COME PLAY.

SO THAT'S JUST, THAT'S JUST ONE OF THE THOUGHTS I HAD THAT I WANTED TO SHARE.

CHRIS? YEAH, JUST ON THE TOPIC OF DART, UM, I, I WOULD ENCOURAGE US TO CONTINUE TO NEGOTIATE WITH DART, UH, SPECIFICALLY THIS GMP MONEY.

UM, IF YOU FEEL LIKE WE'RE AT A PLACE WHERE IT'S NOT BINDING, I FEEL LIKE WE SHOULD ACCEPT IT.

UM, AND THEN ALSO I THINK THE CIRCULATOR IS SO IMPORTANT TO CONNECT THE STATION WITH QUORUM, ALL THE OFFICE TOWERS AND MAYBE IN THE RESTAURANTS.

AND IT SEEMED LIKE THAT PROPOSED FIXED ROUTE WILL GET US THERE.

UM, BUT I'D LIKE TO CONTINUE TO NEGOTIATE, SEE IF THERE'S SOMETHING BETTER THAT THEY CAN DO.

AND I WOULD START WITH, THEY COVER A HUNDRED PERCENT OF THE FEE AND THEN SEE WHERE THAT LEADS US.

UM, AND THEN MAYBE EVEN, I'M NOT QUITE SURE, I'M CRAZY ABOUT THE GOAL LENGTH.

THE PEOPLE THAT I'VE TALKED TO THAT USE IT AREN'T CRAZY ABOUT IT, BUT I'D LIKE TO LEARN MORE ABOUT IT AND IF THERE'S A WAY TO EXPAND THAT, IF IT MAKES SENSE, MAYBE EVEN DO THAT.

SO THOSE WOULD BE SOME OF THE THINGS THAT I WOULD HAVE AS MY GOALS, UH, TO SHARE WITH DART.

ALRIGHT, RANDY, WHILE WE'RE ON THIS CONNECTOR REAL QUICK, UM, I LOOKED AT THE MAP AS WELL, AND I, I DIDN'T KNOW, UH, WHO'S VEHICLE WOULD THAT USE? WHAT, WHAT TYPE OF VEHICLE ARE WE TALKING? UM, I ACTUALLY PUT A PICTURE OF IT ON THE, UH, OKAY.

SO THAT, THAT IS AN ACTUAL, THATS THAT VEHICLE DART OWNS IT.

IS THAT THE CIRCULATOR OR THE, UM, GO LINK CIRCULATOR? DID YOU ASK ABOUT CIRCULATOR OR GUN? THAT'S WHAT I'M ASKING.

THE CIRCULATOR? YEAH.

YEAH, SO IT, IT, IT'S BASICALLY THE SMALL BUS.

UM, IT HAS POTENTIALLY UP TO 14 PEOPLE THAT GOES DOWN, DEPENDING ON WHEELCHAIRS AND NON-AMBULATORY PEOPLE.

BUT DART WILL OWN THAT.

SO IN, IN CONVERSATIONS ON THE QUORUM DRIVE, KNOCKING OUR HEADS ON THE WALL TO GET THEM TO MOVE THOSE OFF OF QUORUM, THEY TELL US THEY DON'T HAVE ANYTHING BUT BIG BUSES.

THAT'S NOT TRUE THEN IS IT? THEY WOULD PURCHASE THIS.

AND I CANNOT, I, THEY COULD RUN THE ENTIRE DART SYSTEM WITH THESE SMALL BUSES.

I'M NOT SURE, PARTICULARLY THROUGH ADDISON ON OTHER CIRCULATORS, BUT YES, THIS IS WHAT THEY, THEY TOLD US THEY WOULD USE FOR US.

SO IT WOULD BE A DART OWNED VEHICLE? IT WOULD DARK DRIVERS, YES.

UM, AND ON THE COTTON BELT TRAIL, JUST JUST A REAL QUICK QUESTION.

UH, AND, AND MARLIN'S TALKING ABOUT HE'S EXCITED ABOUT THIS, THE 26 MILES, IT'LL BE COMPLETELY FINISHED IN 2027, ACCORDING NOW THAT IS UNDER THE CURRENT DART MEMBERSHIP.

THE TRAIL ITSELF BECAUSE IT'S FUNDED SEPARATELY.

SO WHAT, WHAT, WHAT ARE THE PLANS SHOULD SOME OF THESE TOWNS PULL OUT? SO THAT'S ACTUALLY FUNDED A LITTLE DIFFERENTLY.

IT'S, THE MAJORITY OF IT IS FUNDED, UM, THROUGH SOME STATE AND FEDERAL MONEY ALONG WITH CITY CONTRIBUTIONS.

IT IS OUR UNDERSTANDING THAT IF CITIES PULL OUT, THAT DOESN'T NECESSARILY STOP

[01:15:01]

UM, IT'S NOT FUNDED THROUGH, UH, THROUGH OUR LIKE 1%.

SO THAT COULD CHANGE.

RIGHT NOW THEY'RE SAYING THAT THE TRAIL ITSELF, UM, BECAUSE WE, I I THINK WE UPDATED YOU NOT TOO LONG AGO THAT WE JUST GOT THE LAST PORTION OF FUNDING, BUT A GOOD MAJORITY OF THAT FUNDING HAS COME FROM STATE AND, UH, FEDERAL FUNDING.

SO SHOULD WE ELECT TO, TO PULL OUT, HAVE AN ELECTION TO PULL OUT, THEN WE WOULD STILL HAVE THE COTTON BELT TRAIL SUB THEORETICALLY THAT THIS POINT THEY'RE TELLING ME TO, THAT WOULD NOT AFFECT THAT.

WELL, I HAVE SEVERAL QUESTIONS ABOUT DART, BUT THE GMP PROGRAM, I READ AND HEARD THAT IT'S A 5% REBATE.

AND, AND THE MATH I'M SEEING IS 17.6 MILLION IS WHAT WE GIVE TO DART OR WHAT THEY GET FROM OUR SALES TAX.

SO 5% OF THAT'S ABOUT 850,000, BUT THE NUMBER I'M HEARING IS 2.93 MILLION.

SO CAN YOU EXPLAIN TO ME, IS IT 5%, IS IT 2.93? AND DO WE HAVE TO PAY THAT BACK IF WE ELECTED TO PULL OUT OF DART IN 2026? IF WE GET THAT ON THE, ON THE AGENDA? WHAT I CAN TELL YOU THE 2.9 I, WE'VE HAD THE SAME QUESTIONS, BUT THE 2.9 MILLION NUMBER IS THE NUMBER THAT DART FORMALLY SUBMITTED TO US.

SO HOW DID THEY COME UP WITH THAT NUMBER? STEVEN, DO YOU WANT TO GET SOME INSIGHT IN YOUR CONVERSATIONS? THOUGHT HE WAS, HE WAS IN THE BACK.

WHAT? HE WAS IN THE BACK BARON COUNSEL, STEVEN GLICKMAN, CHIEF FINANCIAL OFFICER, ORIGINALLY, WHEN, WHEN DART STARTED THIS PROGRAM, THEY DID SAY THAT IT WOULD BE AROUND $860,000 FOR THE TOWN, UH, WHEN THEY DID THIS CALCULATION.

UM, OURS WAS MORE, UH, SINCE IT WAS MORE, I WASN'T GONNA ASK A LOT OF QUESTIONS.

UM, SO I WAS HAPPY WITH 2.8 AS OPPOSED TO 860,000.

UM, BUT AS FAR AS HOW THEY DID THAT CALCULATION, THEY DIDN'T GO INTO DETAILS ABOUT HOW THEY, HOW THEY DID THAT.

I DON'T KNOW IF SOME, IF IT WAS, UH, SOME CITIES, YOU KNOW, POTENTIALLY NOT PARTICIPATING IN THIS OR, UH, THEIR OVERALL, UM, BUCKET OF MONEY THAT THEY WERE PROJECTING WAS GONNA BE LARGER.

UH, I DO KNOW THAT THE TOTAL AMOUNT THAT THEY WERE DISTRIBUTING WAS ABOUT, I THINK FOUR, A LITTLE OVER 42, UH, $43 MILLION, UH, IN TOTAL TO THOSE, UH, THOSE CITIES THAT WERE ELIGIBLE FOR THE PROGRAM.

DON'T GO AWAY.

, .

MY NEXT QUESTION IS THIS.

I KNOW WE VOTED AND AND DID NOT APPROVE AN ELECTION FOR MAY IF WE APPROVED TO MAKE, UH, AN ELECTION FOR NOVEMBER.

CAN YOU EXPLAIN TO US THE DIFFERENCE IN THE COST TO THE TOWN? IF WE SHOULD HAVE AN ELECTION AND DECIDE TO LEAVE DART? WHAT, WHAT WOULD IT BE IF IT WAS MAY VERSUS NOVEMBER? YEAH, I'VE GOT THAT QUESTION INTO DART RIGHT NOW.

UM, BECAUSE THE STATUTE IS NOT CLEAR ON WHETHER THERE IS A DIFFERENCE IN THE WAY THAT THE EXIT OBLIGATION WOULD BE CALCULATED IF OTHER CITIES LEFT PRIOR TO, UM, YOU KNOW, SAY SOME CITIES THAT, THAT HAVE ALREADY CALLED ELECTIONS LEFT IN MAY, AND THEN OTHER CITIES VOTED TO LEAVE IN NOVEMBER.

UH, DART HAS NOT YET ANSWERED THAT QUESTION I'VE ASKED OVER THE HOLIDAY.

AND, UH, THEIR CFO DID EMAIL ME TODAY AND SAID SHE GOT THE EMAIL AND IS WORKING THROUGH HER, HER, UH, HER EMAILS THAT SHE HAS IN HER QUEUE.

BUT, UH, SAID SHE WOULD GET BACK TO ME.

SO I DON'T HAVE A DEFINITIVE ANSWER FOR THAT, UH, YET.

UM, BUT YOU KNOW, WORST CASE SCENARIO IS, IS IT WOULD EXTEND, YOU KNOW, IF THEY DID RECALCULATE, IT WOULD EXTEND, UH, ADDISON'S PAYBACK PERIOD BY ABOUT THREE QUARTERS OF ONE YEAR, UM, FROM THREE YEARS TO ABOUT THREE AND THREE QUARTER YEARS.

SO WE WOULD BE SOMEWHERE IN, IN THAT RANGE EITHER WAY.

HOW MANY DOLLARS IS THAT DIFFERENCE? UH, IT'S ABOUT $14 MILLION PLUS BEING IN FOR SIX MORE MONTHS.

SO PAYING IN THE DARK THAT'S CORRECT.

FOR SIX MORE MONTHS PLUS THE 14 MILLION.

I JUST WANTED TO MAKE SURE I UNDERSTOOD THE DIFFERENCE.

YOU KNOW AN EXIT OBLIGATION, SO.

RANDY.

I, I JUST, I WANT TO HEAR THE NUMBER FROM MAY, IF WE GOT OUT IN MAY, IT WOULD, IT WOULD IMMEDIATELY STOP IF WE WAITED TILL NOVEMBER.

WHAT'S THE EXTRA NUMBER OF SALES TAX THAT WE WOULD BE PAYING TO DART APPROXIMATELY? YEAH, OUR, OUR BUDGET IS ABOUT $17.1 MILLION.

SO SIX MONTHS, HALF OF THAT IS ABOUT $8.5 MILLION.

SO IT WOULD COST US FAIR TO SAY AT LEAST EIGHT MORE MILLION DOLLARS FROM MAY TO NOVEMBER DART WOULD CONTINUE TO COLLECT THAT SALES TAX WOULD CONTINUE TO COLLECT.

THAT'S A BETTER WAY OF SAYING IT.

AND IT WOULDN'T GO AGAINST, YOU KNOW, IF

[01:20:01]

UM, SO THESE ARE ON COUNCIL QUESTIONS AS, UM, THEY WERE SUBMITTED AND GOT BACK TO US YESTERDAY.

IT IS EIGHT AND A HALF MILLION DOLLARS ON THE SALES TAX.

THANK YOU FOR THAT CLARIFICATION.

UM, SO DO WE KNOW WHAT'S COMING, UH, LIKE IN THE, THE LYME ASPECT? YOU MENTIONED THAT YOU DON'T KNOW, UH, ANYTHING COMING.

DO WE KNOW ANYTHING ABOUT WAYMO COMING? UH, DO WE ECONOMIC DEVELOPMENT ED PEOPLE OR DO THEY KNOW ANYTHING ABOUT THESE INTEREST IN THE TOWN FOR ANY OF THOSE SERVICES? I THINK WAYNE CAN SPEAK TO SOME OF THE CONVERSATIONS THEY'VE HAD AS FAR AS THE OTHER, UH, WE HAVE NOT OVER THE LAST TWO YEARS AT LEAST, WE HAVEN'T HAD ANYBODY REACH OUT TO REQUEST AN APPLICATION OR TALK TO US REGARDING SCOOTERS OR ANYTHING LIKE THAT.

SO, UH, NOTHING ON THAT PORTION OF THE MICRO MOBILITY.

YES.

UH, WAYNE MEEN, DIRECTOR OF ECONOMIC DEVELOPMENT, UH, DON'T HAVE A WHOLE LOT OF INFORMATION TO GIVE YOU OTHER THAN WE'VE PROACTIVELY REACHED OUT TO WAYMO.

THEY'RE CURRENTLY IN DATA COLLECTION PHASE, SO THEIR MODEL IS TO REALLY KIND OF START IN THE URBAN CORE, AND THAT'S WHAT THEY'RE DOING IN DALLAS.

BUT THEIR PLANS ARE TO EXPAND AND WE, UH, INFORM THEM THAT THE GROWTH IS HEADING NORTH AND WE ENCOURAGE THEM TO KEEP US IN MIND AND, UH, TO LOOK NORTHWARD TOWARDS ADDISON.

BUT AS OF RIGHT NOW, THEY'RE STILL VERY MUCH IN DATA COLLECTION FEES.

ANY TALKS WITH, UH, UBER OR TESLA? UH, WAYMO? UH, NO.

ANY TALKS, UH, FROM ADDISON? ECONOMIC DEVELOPMENT WITH UBER, OR NO, WE'VE ONLY CONTACTED TESLA.

WE'VE ONLY BEEN, UH, CONTACT WITH WAYMO.

AND THOSE ARE THE ONLY ONES I KNOW ABOUT.

I DON'T KNOW ABOUT ALL THE DIFFERENT ONES, BUT I, I HOPE WE'RE TALKING TO ALL OF THEM.

UM, SO ON THE EV TOLL SIDE OF IT, AND THIS ASHLEY AND WHOEVER ELSE, UM, THOSE CAN TAKE OFF AND LAND ANYWHERE, SO IT'S NOT JUST AN AIRPORT THING, UH, CORRECT.

ARE WE PLANNING FOR OTHER LOCATIONS? WHAT'S, NO, I, I BELIEVE, AND JAMIE CAN SPEAK TO THIS MORE, I THINK IT'S JUST CONCERNING BEING NEAR THE AIRPORT.

THERE COULD BE RESTRICTIONS, UH, WITH TAKEOFF AND LANDING NEAR ABOUT, NEAR THE AIRPORT'S THE BEST TECHNICAL TERM I HAVE.

SO I'M GONNA LET JAMIE KIND OF SPEAK TO THAT JAMIE, AIRPORT DIRECTOR.

THAT'S CORRECT.

UM, ANYTHING THAT WOULD BE NEAR THE AIRPORT IS SOMETHING THAT WE WOULD'VE TO TAKE A LOOK AT, UH, PARTICULARLY ANYTHING THAT HAS TO DO WITH, UH, HEIGHTS, PARTICULARLY IN TYPE OF OPERATIONS.

BUT, UH, THAT'S CORRECT.

ARE WE PLANNING, UH, AND ATTRACTING, UH, RETAIL OPERATORS? I MEAN, I BELIEVE IT, IT IS PART OF THE AIRPORT MASTER PLAN.

IT IS WHAT THEY'RE LOOKING AT BECAUSE IT'S NOT JUST AN AIRPORT THING.

YOU KNOW, IT'S, IT'S, WE DON'T WANT TO INTERRUPT THE AIRPORT TRAFFIC AND, AND ALL OF THAT.

OF COURSE.

BUT, YOU KNOW, I WOULD HOPEFULLY, UH, THINK THAT WE'RE AHEAD OF THIS, YOU KNOW, ASKING OF THESE PROVIDERS FOR THE, THE ACCESS AND TRANSPORTATION, WHETHER IT'S, UM, MICRO OR AUTONOMOUS TAXIS, UM, AND THEN THE EV TOLLS, WHATEVER ELSE IS COMING.

RIGHT NOW WE ARE AWARE OF ONE OPERATOR AT THE AIRPORT THAT, UH, ACTUALLY AS PART OF ITS BUSINESS HAS A COMPANY THAT DOES RIGHT NOW, UH, IS LOOKING TO PROVIDE THAT TYPE OF SERVICE THAT WOULD BE ATLANTIC FBO.

UM, AND THAT'S THE ONLY ONE THAT RIGHT NOW HAS, UM, PROVIDED US WITH THAT INFORMATION OF SOME OF THE FUTURE PLANS THAT IT HAS, INCLUDING THAT, THE USE OF THAT TECHNOLOGY AS A WHOLE.

UM, WE, THE ADDISON, THE TOWN OF ADDISON THROUGH THE ADDISON AIRPORT, UM, ARE BEING INCLUDED IN A VERY COMPREHENSIVE PLAN OF THIS TYPE OF TECHNOLOGY USE THAT IS BEING LED BY THE NORTH CENTRAL TEXAS COUNCIL OF GOVERNMENTS FOR ALL REGIONAL AIRPORTS.

THAT'S GOOD.

AND I GUESS SOME OF THE QUESTIONS I'M ASKING WOULD BE, UH, GOOD TOPICS FOR STRATEGIC PLANNING TOO.

SO I WOULD BRING THOSE BACK UP THERE.

WELL, UM, THANK YOU.

I DON'T THINK I HAVE ANY MORE AIRPORT QUESTIONS.

SO ON THE GOLINK, UM, SO THE GOLINK ACCESS TO THE ADDISON TRANSIT CENTER, DOES THAT SERVICE ANY OF ADDISON? IT, ITS REF, REF REFERENCED IT SERVICES, THE KELLER SPRING GOLING BRANCH, RIGHT? CURRENTLY IT DOES NOT.

I, I BELIEVE IT SERVES A SMALL PORTION.

I'D HAVE TO GO BACK THROUGH MY NOTES FROM THE LAST PRESENTATION.

IT'S A VERY, VERY, VERY SMALL PORTION IN ADDISON.

I THOUGHT THAT WAS THE CASE.

OTHER ZONES THAT THEY HAVE, THEY CONTINUE YEAR TO YEAR MM-HMM .

INSIGNIFICANT.

THE ONE IN APRIL WILL SERVE ALL OF THAT ON THAT ONE IN APRIL.

UH, WHAT'S THE TERM OF THAT AGREEMENT? LIKE, IF IT DOESN'T WORK FOR US, DO WE, ARE WE ANNUAL OR WE, I THINK IT'S UP TO DART'S BUDGET EVERY YEAR.

I MEAN, I THINK AS DART GOES THROUGH A BUDGET PROCESS, THEY CAN EVALUATE THEIR BUDGET INSIDE THAT THEY DON'T WANT TO FUND THAT.

AND I THINK THOSE ARE DISCUSSIONS THAT COULD ALWAYS HAPPEN IN THEIR BUDGET PROCESS.

BUT BARRING THAT, IT WOULD BE, I MEAN, IF YOU LOOK AT THEIR

[01:25:01]

UNLESS THEY PROACTIVELY SAID THEY WANT TO, TO STOP ONE.

I KNOW THERE'S A SIGNIFICANT ONE OVER IN FARMER'S BRANCH THAT BUTTS RIGHT UP TO ADDISON, WHICH IS, UH, COULD BE USED FOR SOME OF THAT ACCESS.

AND I DON'T KNOW OF ANYBODY THAT'S USING IT, UH, PERSONALLY, BUT, UH, I KNOW IT'S ACCESSIBLE.

SAME WITH THE CIRCULATOR AGREEMENT.

IS THAT ANNUAL ALSO? I WOULD, I WOULD ASSUME SO.

JUST LIKE US, THEY HAVE, THEY DO THEIR BUDGET EVERY YEAR AND THEY CAN CEASE A PROJECT.

I, I THINK THEY WOULD HAVE TO MAKE SOME INVESTMENT CAPITAL WISE TO, TO FULFILL THAT.

AND I WOULD HATE TO GET STUCK WITH SOMETHING THAT WE DON'T, THAT DOESN'T FIT US FOR ANOTHER 40 YEARS.

SO, YOU KNOW, OR 10 YEARS OR FIVE YEARS, WE'D LIKE TO KNOW WHAT THE AGREEMENT IS.

AND THAT'S, UM, SO ON THE CIRCULATOR, UH, IS IT ONE ONE BUS THAT THEY'RE RUNNING? OR IS IT MULTIPLE BUSES? IT IS ONE BUS.

ONE BUS.

AND I SAW THE, YOU GAVE A LOT OF DETAIL IN THE, IN THE ANSWERS TO THE QUESTION EVERY 30 MINUTES, UH, IS WHAT THE, THE CYCLE TIME IS.

UH, I ALSO ASKED ABOUT, UM, SERVICING OTHER PARTS LIKE VITRUVIAN OVER TO VILLAGE ON THE PARKWAY.

UM, I GOTTEN THE IMPRESSION FROM THE ANSWER THAT IT WAS A, WE WOULD EXPECT IT TO, TO BE ABOUT THE SAME PRICE AS THE SINGLE ROUTE.

WHEN WE REACHED OUT AND ASKED THAT QUESTION, THEY SAID, BASICALLY, BASED ON THE INFORMATION THAT THEY GAVE US, YOU COULD CONSIDER IT ABOUT THE SAME.

I MEAN, IT WOULD BE A WHOLE NEW ROUTE.

SO WORST CASE SCENARIO, YOU'RE LOOKING AT ANOTHER, UH, 1.7 MILLION ALL IN.

WE NEED TO REALLY LOOK AT ALTERNATIVES TO THAT.

SO ONE OF THE THINGS I WANTED TO GET ON THIS AGENDA AND IT DIDN'T MAKE, WAS, UH, SOME SORT OF WAY TO, TO HAVE, UM, UH, A FUNCTION THAT, UH, CONSIDERS DART EQUITY, UH, ACCOUNTABILITY AND COUNCIL VISIBILITY.

ONE OF THE WAYS TO DO THAT WOULD BE TO FORM A COUNCIL SUBCOMMITTEE THAT WOULD BE ACTIVELY, UH, CARROLLTON DID THIS, THAT WOULD BE ACTIVELY CONSIDERING, UH, WHAT DART'S DOING, WHAT THE CONVERSATIONS ARE.

UM, I KNOW BRUCE AND, UM, DAVID ARE TALKING TO DART REGULARLY.

UM, BUT I WOULD LIKE TO SEE A WHOLE LOT MORE COUNSEL VISIBILITY ABOUT WHAT'S GOING ON, LIKE A STANDING ITEM ON THE AGENDA AT LEAST.

UH, AND MAYBE UP TO, UM, YOU KNOW, A SUBCOMMITTEE OF THE COUNCIL, THREE, THREE MEMBERS OF THE COUNCIL DOING THIS KIND OF LIKE WE DID FOR THE, UM, UH, FOR THE NONPROFITS.

YEAH, A LIAISON, ROLE LIAISON, TOP OF ROLE.

NOBODY, UM, NOBODY TOOK ME UP ON THAT TO GET IT ON THE AGENDA, BUT I WAS TRYING TO, UH, TO GET THAT THROUGH.

UH, SO THAT'S, THAT'S SOMETHING I'D LIKE TO SEE.

UH, I THINK IT'S WISE OF US TO DO THAT IF WE, IF WE SAY WE'RE GONNA HOLD DARK'S FEET TO THE FIRE AND TRY TO GET A BETTER DEAL FOR, FOR, UH, ADDISON, UM, IT JUST, UH, THE COUNCIL BEHIND ALL OF THIS AND AWARE OF ALL THIS, I THINK IS CRUCIAL.

MORNING.

UM, YEAH, I'M JUST GONNA ECHO A COUPLE OF DARREN'S THOUGHTS.

I LIKE THE DART LIAISON ROLE AND ALSO, UM, I'M, I'M REALLY HAPPY THAT WAYNE AND ECONOMIC DEVELOPMENT HAVE REACHED OUT AND CONNECTED WITH WAYMO.

UM, BUT, BUT AFTER LEARNING ABOUT, UH, AV RIDE OPERATING, UH, LOOKING TO OPERATE AUTONOMOUSLY IN, IN, IN OUR AREA UNDER UBER, UM, I, I HOPE THAT WE'RE, WE'RE GONNA REACH OUT TO UBER ALSO, RANDY, UH, YOU, YOU KEEP MENTIONING PERMITS HAD THEY HAVEN'T COME TO US WITH PERMITS WHEN WE'RE TALKING ABOUT WAYMO OR THESE MICRO MOBILITIES, DOES UBER AND LYFT, DO THEY HAVE PERMITS TO OPERATE? DO THEY HAVE TO HAVE A PERMIT TO OPERATE IN ADDISON? I DON'T BELIEVE SO.

WHERE'S THE CHIEF? SO WHY WOULD WAYMO NEED A PERMIT? NO, I'M SORRY, NOT WAYMO.

THE SCOOTER COMPANIES.

YES, JUST THE SCOOTER COMPANIES, THEY HAVE TO HAVE A PERMIT BECAUSE THEY HAVE CERTAIN OBLIGATIONS AS FAR AS PICKING UP, UM, STRAY SCOOTERS AND THINGS LIKE THAT.

I DON'T BELIEVE WE HAVE ANYTHING REGARDING, UH, ANY AUTONOMOUS VEHICLES OR ANYTHING LIKE THAT.

SO WAYMO, IT'S JUST A SCOOTERS.

THE, UH, ANOTHER TYPE OF AUTONOMOUS OR ANOTHER, ANOTHER TRANSPORTATION SERVICE THAT CAME INTO ADDISON WHEN THEY SEE THAT THERE IS A NEED TO BE FILLED.

SHOULD SOMETHING HAPPEN.

THEY, OKAY.

SO IT, IT, IT'S BASICALLY JUST THE APP AND THEY CAN COME IN AND SEE, SO IT'S, IT'S UP TO THEM TO, TO WANT TO COME IN RATHER THAN US KEEPING 'EM OUT WITH PERMITS.

RIGHT, RIGHT.

OUT OUR POPULATION, ACCORDING TO THIS CHART I HAVE IS 17 MILLION, I MEAN 17,837 TOTAL DART POPULATION, 2,000,646.

THIS IS, THAT WAS STRICTLY REGARDING LIKE THE SCOOTERS, THE E-BIKES, THINGS LIKE THAT.

RIGHT, RIGHT.

AND I APPRECIATE THAT.

UM, THAT I, I JUST, OKAY, HOWARD, I MAY NEED STEVEN AGAIN, I, I JUST WANNA KNOW ABOUT THIS, UM, COST OF, OF WHAT WE HAVE TO PAY DART IF WE EVER DECIDE TO GET

[01:30:01]

UM, THEN THEY'VE GOT A BROKEN DOWN BY EVERY CITY.

SO PLANOS JUST RIGHT AT 300,000, IRVINGS AT 2 66 IF THOSE CITIES PULL OUT OR OTHER CITIES.

'CAUSE NOW I UNDERSTAND SOMEONE ELSE IS HAVING AN ELECTION.

DOES THE DENOMINATOR CHANGE? IS THAT WHAT'S HAPPENING? WE HAVE OUR 17,000 ON TOP AND 2.6 MILLION ON THE BOTTOM, AND THE 2.6 REDUCES IF THOSE CITIES PULL OUT.

SO WE OWE A BIGGER PERCENTAGE OF THE DEBT.

IS AM I RIGHT ON THAT? THAT IS THE QUESTION THAT I, THAT I POSED TO DART.

UM, SO THAT, SO THAT'S SPECIFICALLY WHAT I'M WAITING ON AN ANSWER TO.

UM, SO RIGHT NOW WE'RE BASICALLY, UH, I THINK 0.66 OF, OF 1% OF THE, THE OVERALL POPULATION.

UM, IF IT DID CHANGE THE DENOMINATOR WITH THE CURRENT CITIES THAT HAVE CALLED AN ELECTION, I THINK IT GOES UP TO TO 0.88.

UM, SO THAT'S WHY THAT OBLIGATION WOULD GO UP IS BECAUSE OF EXACTLY WHAT YOU JUST DESCRIBED.

SO, SO THAT IS THE QUESTION THAT WE HAVE TO THEM.

DOES, DOES THAT CHANGE IF WE, YOU KNOW, HAVE A MAYOR AN OR A NOVEMBER ELECTION? UM, AND THAT'S WHAT I'M FOCUSED ON, THE TWO DIFFERENT MONTHS, BECAUSE IF WE WAIT TILL NOVEMBER, WOULDN'T THEY DO THE MA WELL, AND THIS IS WHAT I GUESS YOU'RE SAYING YOU DON'T KNOW, IS WHY WOULD THEY SAY AS IF ALL THOSE CITIES WERE IN WHEN THEY'RE OUT, IF THEY GOT OUT? SO WE JUST DON'T KNOW.

IT'S AN UNKNOWN ISSUE.

THAT'S CORRECT.

SO THAT'S WHAT WE'RE ASKING FOR CLARIFICATION ON.

AND, AND AS I MENTIONED, UH, PREVIOUSLY, THE STATUTE JUST IS NOT CLEAR ON, ON WHETHER OR NOT THEY'RE REQUIRED TO, TO KEEP THE SAME CALCULATION BECAUSE IT'S THE SAME YEAR OR, OR IF THEY CAN, UH, CALCULATE HOW THEY SEE FIT AND IS THE MONEY THAT WE WOULD SAVE OR WE WOULD RECEIVE INSTEAD OF GIVING TO DART, ARE WE RESTRICTED ON HOW MONEY CAN BE SPENT? SO ULTIMATELY, YOU KNOW, IF THERE WAS AN ELECTION TO WITHDRAW FROM DART, VOTERS WOULD BE ABLE TO JUST DECIDE, UM, YOU KNOW, USE OF THAT LOCAL OPTION SALES TAX.

SO THERE ARE DIFFERENT, DIFFERENT AVENUES FOR THAT.

AND SO ULTIMATELY VOTERS WOULD DECIDE, UH, MOST OF THEM ARE ECONOMIC DEVELOPMENT PARKS, UM, PUBLIC SAFETY RELATED.

SO IT WOULD BE SOME TYPE OF, UH, STREETS, THOSE TYPES OF, UM, USES.

ANYTHING ELSE? ALRIGHT, QUESTION.

SO IT COULD BE USED FOR PUBLIC SAFETY, LIKE ROANOKE HAS A PROGRAM, THEY HAVE A CRIME CONTROL PREVENTION DISTRICT, SO THAT IS, THAT IS ONE OPTION.

YES.

AND WE COULD HAVE THAT WITH THAT MONEY.

WE WOULDN'T BE RESTRICTED NOT TO USE IT.

SO ON THE TOPIC OF ADDISON LEAVING DART, WHAT DOES THAT LOOK LIKE? HOW DO WE PAY FOR SUBSTITUTE MOBILITY? UM, AND UM, WHAT'S THE MODEL LOOK LIKE WITH, UH, TAX INCREASE? I, I DID ASK THE QUESTION AND I THOUGHT IT WOULD BE GOOD INFORMATION FOR FOLKS.

MAYBE THAT'S NOT READ THE, THE ANSWER.

UM, BUT WHAT I UNDERSTAND IT WELL GO AHEAD.

IT'S JUST OVERVIEW.

GIVE US AN OVERVIEW.

THROUGH 6 MILLION, 5 MILLION PROGRAM.

SO I MEAN, ESSENTIALLY THERE IS, YOU KNOW, A GAP THERE BECAUSE THERE'S GONNA BE A PERIOD WHERE DART CONTINUES TO, TO COLLECT THAT SALES TAX AND THEN THE SERVICE IS, IS, IS GOING AWAY AS WELL.

SO, UH, THAT WOULD REALLY BE A DECISION OF COUNSEL, HOW YOU WOULD WANT TO SCOPE THAT OR, OR FUND THAT.

BUT, UM, GENERALLY, YOU KNOW, OUR RECOMMENDATION WOULD PROBABLY BE SOME FORM OF, UH, SOME OF THE RESERVE FUNDS THAT WE HAVE, LIKE SELF-FUNDED SPECIAL PROJECTS OR DRAWING DOWN GENERAL FUND, FUND BALANCE, THOSE TYPES OF THINGS.

UM, BUT YOU KNOW, OBVIOUSLY, YOU KNOW, $17 MILLION A YEAR WOULD NOT BE, UH, AVAILABLE.

SO IT WOULD BE, YOU KNOW, DEPENDENT ON WHAT THE SCOPE THAT THE, THE COUNCIL ULTIMATELY DECIDES IT, UH, NEEDS TO BE SOME FOLKS AND NONE OF THOSE FUNDS, I THINK IN THE RESPONSE I PUT, YOU KNOW, USE OF THOSE FUNDS OR FUND BALANCE, THAT DOESN'T AFFECT THE TAX RATE ONE WAY OR THE OTHER.

UM, SO IT'S REALLY USE OF FUNDS AND, AND JUST TO BE HONEST, I THINK YOUR QUESTION IS $5 MILLION, YOU KNOW, IF THERE WAS YEAH.

THE SALES TAX, UM, IS REALIZED AFTER THAT 2.88 YEARS AND WITH REGARD IT, UH, THROUGH THE POLICE STATION INTO THE MODEL ALSO LIKE A $60 MILLION FOR THAT.

UM, YOU KNOW, WE'RE LIMITED IN HOW MUCH YOU COULD INCREASE PROPERTY TAXES ANYWAY, SO THERE WOULDN'T BE THE CAPACITY TO IN IF TO INCREASE PROPERTY TAXES TO, TO ABSORB A $5 MILLION, UH, OPERATING.

SO IF WE FUNDED OUR OWN MOBILITY FOR SOME PERIOD OF TIME OR INDEFINITELY, THEN IT WOULD COME OUT OF OUR FUNDS UNTIL

[01:35:01]

UM, HOW WOULD THAT AFFECT IT? 'CAUSE A LOT OF PEOPLE ARE SAYING POLICE STATION DART TYPE OF DEAL, AND IT, IT'S, IT'S, YOU KNOW, THEY DON'T REALLY DIRECTLY TIE TOGETHER.

BUT, UH, I WANT TO LOOK AT WHAT, WHAT, WHAT WOULD THE PLAN BE IF, IF SOMETHING LIKE THAT HAPPENS? BECAUSE THAT'S, THAT'S REALITY VERSUS JUST, YOU KNOW, TALKING POINTS OR TALKING POINTS.

WERE YOU GONNA SAY SOMETHING TO DAVID? NO.

SO, UM, SO I UNDERSTOOD THAT, UH, BY THE TIME THE TAX RATE INCREASED, UH, FOR THE DEBT ON A POLICE STATION, JUST GIVEN JUST ROUGH TIMELINES, THEN THE, UH, THE REPAYMENT TO DART WOULD BE ENDING.

SO WE WOULD REALIZE THAT SALES TAX BACK AROUND THAT SAME TIMEFRAME AND YOU WOULD BE ABLE TO OFFSET IT IF YOU APPLIED SOME OF THAT TO, UH, THAT, UH, THE, THE THINGS THAT YOU PAY FOR WITH THE PROPERTY TAX.

UM, OUR CURRENT MODEL THAT WE HAVE FOR THE DEBT SERVICE, ASSUMING THAT COUNCIL DID, YOU KNOW, OUR, THE BOND COMMITTEE IS MEETING ON THURSDAY AND, UM, WE'LL MAKE A RECOMMENDATION AND IF COUNCIL DID, UH, DECIDE TO GO FORWARD WITH THE MAY ELECTION, THAT THE PROCESS TO DESIGN AND CONSTRUCT THAT FACILITY THAT, UH, THE DEBT WILL BE ISSUED AS THAT PROJECT IS, IS, YOU KNOW, COMING MORE TO FRUITION MM-HMM .

SO IT'S NOT LIKE VOTERS VOTE, AND THEN IMMEDIATELY THERE'S, YOU KNOW, THERE, THERE'S A TAX INCREASE.

IT'S WHEN WE SELL THE BONDS AND THEN WE START TO REPAY THEM.

SO, UM, OUR CURRENT FINANCIAL MODEL HAS THAT DEBT SERVICE REALLY HITTING IN 2028 AND 20, FULLY IN 2029.

UM, SO, UM, SO ABOUT THAT TIME, IF, YOU KNOW, THERE WAS A WITHDRAWAL FROM DART, IT WOULD TAKE THREE YEARS TO REPAY THAT.

THOSE WOULD KIND OF CROSS PATHS WHERE, UM, THAT OBLIGATION TO DART WOULD BE GOING OFF AS THAT OBLIGATION TO REPAY ON THE, ON THE POLICE STATION KIND OF RAMPS UP.

THAT'S, AS I UNDERSTOOD IT, I, I THOUGHT THE, THE FOUR PARAGRAPHS THAT YOU WROTE BACK WAS REALLY GOOD INFORMATION, SO THANK YOU FOR ING.

I JUST WANNA MAKE SURE I DIDN'T MISS ANYTHING.

ON TO ITEM FOUR C, PRESENT AND DISCUSS THE OPERATIONS AND FINANCIALS FOR HOLIDAY IN THE PARK 2025.

ANYTHING ELSE FROM ANYBODY? ALRIGHT, THANK YOU STEVEN.

THANK YOU ASHLEY.

ALRIGHT, MOVING

[c. Present and discuss the operations and financials for Holiday in the Park 2025.]

THAT'LL BE ABBY.

SO, UH, CONTINUING, UM, WHAT WE DID EARLIER, THIS REQUEST WAS FROM MARLON AND RANDY, SO I WOULD GIVE THEM AN OPPORTUNITY TO MAKE ANY COMMENTS BEFORE WE, WE JUMP INTO, IT'S A PRETTY BRIEF PRESENTATION, SO YEAH, THANK YOU.

UM, I, I WANTED TO PUT THIS, UH, ON THE AGENDA AND, AND LEARN MORE ABOUT IT, BUT ALSO WE JUST HAD SOME CHALLENGES THIS YEAR AND, AND WANTED TO KIND OF LOOK AT THAT AND SEE IF WE HAD SOME OPPORTUNITIES FOR IMPROVEMENT.

GOOD AFTERNOON, MAYOR AND COUNCIL.

ABBY MORALES, DIRECTOR OF SPECIAL EVENTS AND THEATER, UM, HERE TO DO A WRAP UP OF HOLIDAY IN THE PARK, WHICH TOOK PLACE ABOUT A MONTH AGO ON, UM, DECEMBER 7TH.

WE'LL TALK A LITTLE BIT ABOUT THE HISTORY OF THE EVENT, THE ACTIVITIES THAT WERE ON SITE.

WE'LL ALSO TALK ABOUT SOME OF THOSE AREAS OF OPPORTUNITIES AND THEN WE'LL LOOK AT THE EVENT FINANCIALS, UM, AS WELL.

SO A LITTLE BIT OF HISTORY.

THE EVENT WAS FORMALLY CALLED HOLIDAY OPEN HOUSE, AND IT WAS HOSTED BY OUR CONFERENCE CENTER, UM, TEAM.

IT WAS HOSTED INSIDE OF THE CONFERENCE CENTER AND THEN AFTER 2020 WITH THE PARAMETERS THAT CAME ABOUT TO HOST OUTDOOR TO HOST EVENTS JUST IN GENERAL, UM, THE EVENT TRANSITIONED OUTDOORS AND MOVED TO ADDISON CIRCLE PARK.

AND SO STARTING IN 2021, UM, IT WAS RENAMED, UM, HOLIDAY IN THE PARK AND TOOK TAKES PLACE.

NOW, UM, OUTSIDE AT THE PARK, IT CONTINUES TO BE, UM, OUR HOLIDAY, HOLIDAY FESTIVE FAMILY FRIENDLY EVENT, UM, THAT TAKES PLACE THE FIRST SUNDAY, UM, IN DECEMBER, THE EVENT, UM, BY THE NUMBERS FOR THIS YEAR, UM, OUR OFFICIAL ATTENDANCE WAS ABOUT 2300.

YOU'LL SEE THE BREAKDOWN OF FOOD AND COOKIES THAT WERE SERVED THAT MORNING.

WE ALSO HAD SEVEN TOWN, UM, AS WELL AND COMMUNITY BOOTHS THAT PARTICIPATED AS A PART OF THE EVENT.

OUR ELF MARKET WAS ON, UM, DISPLAY AT THE EVENT AS WELL.

WE HAD 21 ELF EXHIBITORS AND A TOTAL OF 201 PHOTOS WITH SANTA WERE ACTUALLY TAKING PLACE, UM, INSIDE OF THE STONE COTTAGE.

WE ALSO HAD A NUMBER OF ARTS AND CRAFTS ACTIVITIES, UM, PHOTO OPS, UM, AND ROAMING CHARACTERS, BOUNCE HOUSES AS WELL.

I'D LIKE TO TALK A LITTLE BIT ABOUT OUR ELF MARKET AND THE REASON WHY IT SHOWCASED, UM, AT THE EVENT ITSELF.

THE EVENT, UM, IS A VERY SUCCESSFUL EVENT BY WAY OF ATTENDANCE, WHICH ALLOWS US TO CREATE A PLATFORM FOR OUR YOUTH.

AND SO OUR ELF MARKET DOES EXACTLY THAT.

IN 2023, WE DECIDED TO ADD A MARKET COMPONENT TO THE EVENT AND DECIDED TO SHOWCASE, UM,

[01:40:01]

STUDENTS, OUR YOUTH IN THE COMMUNITY.

AND IT IS EXCLUSIVE TO STUDENTS.

UM, AS A PART OF THE EVENT, IT ALSO ALLOWS US TO FOSTER SELF-AWARENESS WITH OUR KIDS.

UM, KIDS TODAY LIKE TO BE BEHIND THEIR SCREENS, AND SO THE ELF MARKET GIVES THEM AN OPPORTUNITY TO WORK ON THEIR SELF-CONFIDENCE, THEIR SELF-ESTEEM.

THEY ACTUALLY HAVE SOCIAL INTERACTION AND GET TO DO IT IN A REAL LIFE SETTING.

UM, AT ONE OF OUR AWARD-WINNING EVENTS, THE EVENT IS ALSO DESIGNED TO TEACH THEM LEADERSHIP AND BUSINESS SKILLS.

WE ACTUALLY MODEL THE PROGRAM AFTER THE SAME EXHIBITOR APPLICATION PROCESS THAT WE USE FOR OUR BIG THREE EVENTS.

SO ALL OF OUR YOUTH MUST ACTUALLY APPLY FOR THE, UM, EXHIBIT EXHIBITION OPPORTUNITY.

IT, IT'S A JURY SHOW.

AND SO THERE'S A PANEL OF PEOPLE THAT LOOK AT THE ENTRIES THAT ARE SUBMITTED.

ONCE THEY'RE ACCEPTED, THEY ACTUALLY GO THROUGH THE PROCESS OF UNDERSTANDING WHAT IT MEANS TO CREATE INVENTORY.

THEY LEARN ABOUT PRICING, THEY LEARN ABOUT FINANCES.

FOR SOME OF THESE KIDS, IT'S THEIR FIRST INTRODUCTION INTO ACTUALLY SELLING AND MAKING A LITTLE MONEY.

AND THEN AT THE END OF ALL OF IT, THEY ACTUALLY MAKE A LITTLE MONEY ALONG THE WAY.

SOME CONCERNS THAT WE HEARD, UM, THIS PAST YEAR, UM, THE RESIDENT TICKETS ONLY.

UM, AND SO SOME OF THE THINGS THAT WE'VE LOOKED AT TO TRY AND HONE IN ON THAT IS REQUIRING, UM, ID, UM, SCANNING, UM, IN 2023, I'LL TAKE YOU THROUGH THE JOURNEY TO GET US TO 2025.

IN 2022, RESIDENTS RECEIVED A POSTCARD IN THE MAIL, AND THEN THERE WAS A DIGITAL ACCESS CODE THAT THEY COULD GO IN AND PUT AND ACTUALLY RSVP AND THAT WOULD HELP US WITH THE COUNT FOR THE BREAKFAST THAT WAS SERVED.

WHAT WE REALIZED WERE PEOPLE WERE JUST RECEIVING THEIR CARD AND ONCE, ONCE YOU GO DIGITAL, IT IS VERY EASY TO JUST FORWARD ON THAT.

UM, ID AND SO WE HAD A NUMBER OF PEOPLE THAT WERE SAYING, OH, WELL MY FAMILY LIVES IN PLANO, LET ME JUST RSVP FOR THEM AS WELL.

AND SO THEY WOULD SHOW UP WITH THEIR RSVP COUNT, AND THAT'S WHAT WE WERE USING, UM, TO ORDER, UM, THE CATERING FOR THAT MORNING.

WHAT WE DID IN 2023 WAS THE MAILER STILL WENT OUT TO ALL OF OUR ADDISON RESIDENTS.

WE REQUIRED THEM TO BRING THE POSTCARD.

WE DIDN'T PUT A LIMIT ON FAMILIES.

UM, YOUR FAMILY COULD BE A FAMILY OF SIX, IT COULD BE A FAMILY OF FOUR, IT COULD BE A FAMILY OF TWO.

WE HAD NUMBERS FOR THE PAST THREE YEARS THAT WE USED TO PLACE OUR ORDER FOR CATERING.

AND SO WHAT WE SAW IS WE WERE A LOT CLOSER TO OUR CATERING NUMBER, UM, BY REQUIRING THEM TO SHOW A POSTCARD THAN WE WERE WHEN WE WERE HAVING THE DIGITAL ACCESS.

AND SO WE'VE PROGRESSED THAT AND USED THE REDEMPTION OF THE TICKETS THAT ALLOWS US TO ACTUALLY COUNT THE NUMBER OF MEALS THAT ARE PROVIDED.

AND SO THAT'S THE PROCESS THAT WE USE NOW, BUT CERTAINLY LOOKING TO EXPLORE OPPORTUNITIES TO HONE THAT IN, UM, JUST A LITTLE BIT MORE TO ENSURE THAT OUR RESIDENTS ARE BEING SERVED ADEQUATELY.

UM, OUR SECOND CONCERN THAT WE HEARD WAS MOTHER NATURE.

UM, IT WAS A LITTLE CHILLIER THIS YEAR, UM, THAN MAYBE IT WAS LAST YEAR.

AND SO LOOKING AT ALTERNATIVES FOR AN INDOOR SPACE TO PERHAPS OFFER OUR FOOD SERVICE, ONE OF THE THINGS THAT WE'LL LOOK LIKE IS AT IS CAPACITY AND WHAT THAT CAPACITY LOOKS LIKE.

UM, WITH OUR ATTENDANCE BEING ABOUT 2300, UM, HOW DO WE ACCOMMODATE THE MAXIMUM NUMBER OF PEOPLE SHOULD WEATHER BE, UM, A CONCERN.

AND THEN ALSO THE FLOW OF THE EVENT.

AS WE'VE MOVED OUTDOORS, WE UTILIZE STONE COTTAGE AND MAKING SURE THAT THE FLOW OF THE EVENT WORKS WITH WHATEVER SPACE WE DECIDE TO USE.

AND THEN LASTLY, WE DID HEAR ABOUT, UM, THE BEVERAGE OPPORTUNITY.

UM, HOT COCOA AND COFFEE WERE HAVE TRADITIONALLY BEEN A PART OF A PARTNERSHIP THAT WE HAVE ENTERED IN WITH ONE OF OUR LOCAL ESTABLISHMENTS IN 2023.

THEY CAME TO US AS PART OF THEIR COMMUNITY SERVICE AND GIVE BACK AND PROVIDED COFFEE AND, UM, HOT COCOA FREE OF CHARGE.

WE'VE DONE THAT SINCE 2023 THIS PAST YEAR IN 25, WE RECEIVED A CALL THAT MORNING THAT THEIR STAFF HAD COME DOWN WITH THE FLU.

AND SO UNFORTUNATELY WE DIDN'T HAVE THE INVENTORY THAT WE NEEDED, UM, THAT MORNING.

AND SO GOING FORWARD, WE'LL EXPLORE OPTIONS TO ACTUALLY PAY A VENDOR, UM, TO BE A PART OF THE EVENT, TO CIRCUMVENT SOME OF THE CHALLENGES THAT WE HAD WITH THAT.

WE ALSO PROVIDE WATER FREE OF CHARGE, UM, AS PART OF THE EVENT.

AND SO PERHAPS LOOKING AT PROVIDING WATER IN VARIOUS LOCATIONS SO THAT EVERYBODY HAS AN OPPORTUNITY TO ENJOY THAT.

AND THEN WE'LL LOOK AT THE BREAKDOWN OF THE EXPENDITURES.

THE EVENT IS FUNDED OUT OF THE GENERAL FUND.

OUR TOTAL OPERATING BUDGET FOR THE YEAR IS $60,000.

AND YOU SEE THE BREAKDOWN OF THE EXPENSES AND SOME OF THE ITEMS THAT ARE LISTED THERE.

AND WITH THAT, I'M HAPPY TO TAKE ANY QUESTIONS.

OKAY, MARLON? UH, YES, SIR.

ON, YOU KNOW, THE YEAR BEFORE THE WEATHER WAS, I DON'T THINK IT COULD BE ANY BETTER.

UM, THANK YOU ABBY.

UM, I WANNA START WITH THE ELF MARKET.

THAT WAS, THAT WAS PRETTY NEAT TO HEAR SOME OF THESE IDEAS FROM THE, FROM THESE YOUNG ADULTS.

UM, AND UH, IT WAS JUST, IT WAS A NEAT EXPERIENCE FOR ME AS MUCH AS I'M SURE THEM SO THAT I'M, I'M REAL PLEASED WITH, WITH, WITH THAT OUTCOME.

UM, SO

[01:45:01]

IT WAS LIKE PERFECT.

AND THEN THE WEATHER THIS YEAR JUST HIT US WITH A, WITH, WITH, WITH SOME COLD WEATHER AND, AND IF IT WOULD'VE RAINED, IT WOULD'VE BEEN A MESS.

UM, SO WITH THAT IN MIND, UM, DO YOU THINK, UM, YOU KNOW, WE'VE GOT A LOT GOING ON WITH THE ADDISON PERFORMING ARTS CENTER NOW.

WE DO.

AND THAT'S GOOD.

AND SO DO YOU THINK THAT WE CAN, WE CAN PERFORM, UH, MAYBE EATING OR, OR, OR HAVING A PLACE, A BUFFET LINE OR FOOD INSIDE THE ADDISON PERFORMING ARTS CENTER NEXT YEAR, UM, KINDA LIKE WE HAD FOR THE VIP AREA IN KABOOM TOWN? IS THAT A POSSIBILITY? OR, OR DO WE, BY DOING THAT, DO WE KIND OF BLOCK OUT SOME PRODUCTIONS THAT WE, WE WE NEED TO HAVE? WE WOULD, WE WOULD'VE LOST PRODUCTIONS.

WE WOULD'VE LOST AN ENTIRE WEEK OF PRODUCTIONS HAD WE DONE THAT FOR THIS YEAR.

BUT IT'S CER CERTAINLY SOMETHING THAT WE CAN EXPLORE FOR NEXT YEAR.

YEAH, I JUST, I JUST, IF WE'RE GONNA DO FOOD, IT JUST, IT SEEMS LIKE WE NEED SOME TYPE OF COVERED, COVERED AREAS OF, YOU KNOW, FOR PEOPLE NOT ONLY TO GET THE FOOD, BUT ALSO TO SIT AND EAT THE FOOD.

IT JUST SEEMS LIKE WE NEED TO HAVE SOME TYPE OF PLAN FOR, FOR THAT.

UM, THE OTHER THING THAT WAS JUST KIND OF DIFFERENT THIS YEAR IS, IS, UM, I RECEIVED SEVERAL CALLS, YOU KNOW, PEOPLE WERE, WERE WANTING TO GET THIS, THIS IS A RESIDENT, UM, A RESIDENT EVENT, RIGHT? YES, SIR.

AND, AND, BUT, BUT YOU COULD, I COULD TELL BY THE, THE COMMUNICATIONS THAT I WAS RECEIVING, IT WAS LIKE SIMILAR TO OUR OTHER, OTHER SPECIAL EVENTS.

THEY WERE, THEY WERE WANTING ME TO PROVIDE 'EM MORE OF THESE, AND THEY HAD GRABBED, THEY WERE, SOME OF THEM HAD GONE TO THEIR NEIGHBORS TO GRAB THEIRS IF THEY WERE GONNA GO OR NOT.

IF NOT THEY WANTED.

SO THEY WERE, THEY WERE BASICALLY, UM, YOU KNOW, WE'RE, WE'RE JUST WANTING TO HAVE FUN AND EXTENDING THE EVENT TO FRIENDS AND FAMILY.

AND SO THAT, YOU KNOW, THAT, THAT BECOMES A LITTLE TROUBLESOME, TROUBLESOME TO ME IS LIKE, ARE WE GONNA HAVE IT FOR EVERYBODY OR IS IT GONNA BE MAINLY FOCUSED TOWARDS OUR RESIDENTS? SO I'M HAPPY TO SEE THAT WE'RE GONNA BE DOING SOMETHING THAT THEY'RE GONNA NEED TO SHOW YOU, SHOW THEIR ID, BUT I, BUT I DO HOPE THAT WE WILL HAVE SOME TYPE OF OPTION BECAUSE PEOPLE ARE GONNA, THEY'RE GONNA DO WHAT THEY WANT TO DO AND THEY'RE GONNA BRING THEIR FAMILY AND FRIENDS.

AND I HOPE THAT, UM, MAYBE WE'LL HAVE AN OPTION FOR THOSE FOLKS WHERE A PAID OPTION FOR FOOD OR SOMETHING WHERE IT'S, WE'RE NOT SENDING THEM AWAY.

SO HOPEFULLY WE WOULD JUST CONSIDER, CONSIDER THAT.

BUT THIS WAS, THIS WAS THE FIRST YEAR THAT, UM, YOU KNOW, I'VE BEEN ON COUNCIL WHERE PEOPLE WERE, WERE WANTING, YOU KNOW, FELT LIKE I HAD A BUNCH OF THESE AND I COULD JUST RUN AROUND THE NEIGHBORHOOD AND, AND HAND THEM OUT.

AND SO, UM, I THINK THE LAST THING WAS, IT WAS UNFORTUNATE THAT, UM, THAT THE VENDOR FOR THE HOT COCOA AND COFFEE, YOU KNOW, THEY, THEY ALL GOT SICK AND I GET IT.

BUT, UM, I LOVE THE SPONSORSHIP OPPORTUNITY, BUT IT, YOU KNOW, IT'S GREAT THAT WE HAVE SOME TYPE OF A SOMETHING, SOME TYPE OF BACKUP PLAN, JUST IF THEY DON'T SHOW LIKE THIS YEAR.

SO THOSE, THOSE WERE THE THOUGHTS, UM, I HAD AND I APPRECIATE YOU PUTTING THIS ON THE AGENDA FOR US.

OF COURSE.

THANK YOU, RANDY.

YEAH, THANK YOU ABBY.

UH, I MEAN, YOU ADDRESSED THE ISSUES THAT I HAD IN, IN YOUR PRESENTATION AND I APPRECIATE YOU RECOGNIZING THAT.

I WAS HOPING TO HEAR A LITTLE BIT MORE ON HOW DO WE FIX THAT? UH, IF WE'RE GONNA HAVE A RESIDENT ONLY EVENT, HOW DO WE MAKE IT RESIDENT ONLY? I'M WITH MARLON.

IF PEOPLE ARE GONNA DO WHAT THEY WANT TO DO, HAVE SOME TYPE OF WAY OF HAVING A SMALL FEE FOR SOMEONE TO ATTEND.

UM, YOU KNOW, UH, IN, IN BEING THERE AND JUST WALKING AROUND AND TALKING TO PEOPLE THAT THE, THE LARGE MAJORITY THAT YOU TALKED TO WEREN'T ADDISON RESIDENTS THAT, THAT I WOULD VISIT WITH OUT AND ABOUT.

I LOVE THE ELF MARKET.

ABSOLUTELY.

UH, IT ONLY COST ME ABOUT $150 TO GO DOWN THE ELF MARKET.

, I COULDN'T, I COULDN'T WALK PAST ONE OF THOSE KIDS WITHOUT BUYING SOME OF THEIR STUFF.

THEY WORKED HARD ON THEIR ELEVATOR PITCHES.

THEY DID.

AND I MEAN, I, I REALLY LIKED THAT AND, AND I WOULD EVEN LIKE TO SEE THAT GROW A LITTLE BIT THOUGH.

IT WAS FAAB FABULOUS TALKING TO THOSE KIDS AND GETTING THAT DONE.

BUT, UH, YOU'VE, YOU'VE ADDRESSED ALL OF THE THINGS.

I JUST WANT TO HEAR HOW WE'RE GONNA ADDRESS THE ISSUES.

UM, UH, JAVA HUTS WAS SWAMPED.

I MEAN, IT WAS AN HOUR LINE TO GET SOMETHING FROM THAT WINDOW.

UH, AND I DIDN'T SEE ANY WATER AROUND ANYWHERE.

I DIDN'T, I KNOW YOU HAD IN YOUR PRESENTATION HOW MANY CASES OF WATER, 21 CASES OF WATER, UH, WERE SERVED.

I DON'T KNOW WHERE THAT WAS 'CAUSE IT WASN'T CLOSE TO THE FOOD.

SOMEWHERE WHERE YOU GOT THE FOOD AND, AND CAME OUTTA THE LINE AND GOT ONE.

UM, ONCE AGAIN, I'D JUST LIKE TO HEAR ANSWERS TO HOW WE'RE GONNA FIX IT GOING FORWARD.

UH, THE ONLY THING YOU DIDN'T ADDRESS,

[01:50:01]

UH, THAT I HAVE CONCERNS WITH THAT I'D LIKE TO TALK ABOUT A LITTLE BIT IS THE BUDGETING.

UH, YOU HAVE A TOTAL HERE OF $57,907 AND IT LOOKS LIKE YOU'VE GOT IT BROKEN DOWN TO BASICALLY PHYSICALLY THINGS THAT ARE ASSOCIATED WITH THAT.

THE THINGS THAT, UH, THE, THE PERIPHERAL COSTS ARE WHAT I'D LIKE TO HEAR ABOUT AS WELL.

HAD A LOT OF STAFF OUT THERE.

HAD A LOT OF, UH, GIVEAWAYS FROM DIFFERENT DEPARTMENTS OUT THERE.

I'D LIKE TO SEE SOME OF THE COSTS ON THAT.

I'D LIKE TO KNOW WHAT, WHAT STAFF BEING THERE COST US, YOU KNOW, OVER TIME, UH, THE GIVEAWAYS, WHAT, WHAT DID THIS EVENT COST US? IT'S MORE THAN $57,000.

THE STAFFING WISE, THERE'S ACTUALLY NO COST ASSOCIATED WITH THAT.

MY DEPARTMENT HOSTS THAT AS PART OF OUR EVERYDAY ACTIVITY FOR ANY STAFF THAT I HAVE THAT WOULD BE, UM, NON-EXEMPT.

UM, WHAT WE DO IS WE ADJUST THEIR SCHEDULE ACCORDINGLY DURING THE WEEK AND SO THAT THAT SUNDAY BECOMES A PART OF THEIR EVERYDAY 40 HOUR WORK WEEK.

SO THERE IS NO ACTUAL COST, UM, ASSOCIATED WITH THAT.

AND THEN OF COURSE OUR EXEMPT STAFF WORK, UM, TO GET THE JOB DONE.

UM, AS FAR AS THE GIVEAWAYS, A LOT OF THAT COMES OUT OF THE MARKETING THAT IS SUPPLIED FOR THE ENTIRE YEAR.

NOT EVERY DEPARTMENT IS REQUIRED TO PARTICIPATE.

UM, IF YOU HAVE STAFF, IF YOU HAVE GIVEAWAYS, BECAUSE IT IS A COMMUNITY EVENT FOR US TO GIVE BACK TO.

EVERY DEPARTMENT IN THE TOWN HAS THE OPPORTUNITY TO PARTICIPATE, UM, AS THEIR SCHEDULE ALLOWS.

CHRIS ABBY, I THINK IT WAS A GREAT EVENT.

UM, AND I AGREE WITH EVERYTHING THAT WAS ALREADY BEEN SAID.

YOU KNOW, I THINK THERE IS A NEED FOR AN INDOOR SPACE.

UM, THERE WAS AN ISSUE WITH TICKET.

THE TICKET ISSUE I THINK WE CAN IMPROVE UPON.

MY QUESTION IS, SO WE DID AN EVENT FRIDAY, IS THAT RIGHT? WE DID THE TREE LIGHTING.

YES SIR.

DO YOU KNOW THE COST ASSOCIATED WITH THAT TREE LIGHTING? I DO NOT KNOW THE COST ASSOCIATED WITH THE TREE LIGHTING.

UM, THAT IS HOSTED BY OUR PARKS AND REC DEPARTMENT.

AND SO I DON'T MANAGE THAT.

THAT WAS A DECISION PACKAGE IN THE BUDGET TWO YEARS AGO THAT COUNCIL PUT IN.

AND THEN OBVIOUSLY WE HAD IT IN THIS BUDGET AS WELL.

I WANNA SAY IT WAS A HUNDRED THOUSAND OR SO.

BUT I'M GOING OFF MEMORY.

STEVEN, DOES THAT SOUND ABOUT RIGHT? THAT'S ABOUT RIGHT.

SO WHEN WE THOUGHT THERE IS, WOULD THERE BE, OR SHOULD WE CONSIDER COMBINING BOTH THOSE EVENTS INTO ONE? I KNOW THE TREE LIGHTING ON A SUNDAY WOULDN'T BE AS DRAMATIC AS A FRIDAY NIGHT, BUT MAYBE THAT'D BE SOMETHING WE CAN CONSIDER IN THE FUTURE.

ABSOLUTELY.

I WOULD LIKE THAT IDEA.

I THINK, YEAH, WE HAVE, WE ACTUALLY TALKED ABOUT THAT QUITE A BIT.

UM, AND ONE OF THE, WE WOULD LIKE TO DO THAT, ONE OF THE THINGS IS THEY DO HAVE DIFFERENT AUDIENCES, RIGHT? THIS IS FOCUSED ON RESIDENTS WHERE THE OTHER IS OPEN.

SO ONE OF, WE WOULD LOVE YOUR FEEDBACK OF DOING THE RESIDENT FOCUSED EARLIER IN THE DAY, HAVING SOMEWHAT OF A BREAK AND THEN COMING BACK AND DOING THE TREE LIGHTING.

WE'VE TALKED ABOUT THAT.

I THINK THERE WOULD BE A BENEFIT TO STAFF TO DO IT ALL ON ONE DAY.

SO WE WOULD LOVE TO HEAR Y'ALLS THEN I THINK WE SHOULD CONSIDER IT.

AND MAYBE IF WE GET THE TICKETING RIGHT, IT'D BE A LOT EASIER TO, YOU KNOW, FIGURE OUT WHO'S A RESIDENT AND WHO'S NOT.

SO IT WOULD JUST BE SOMETHING TO CONSIDER.

I'D LIKE THAT.

GREAT.

RANDY, SO WHAT WOULD, WHAT WOULD THE A HUNDRED THOUSAND COVER FOR A TREE LIGHTING? WHAT, WHAT IS THE BIG EXPENSE THERE? WELL, THERE'S A STAGE, THERE'S BANDS, THERE'S, THERE WAS, IF YOU REMEMBER THE EVENT, THERE WAS A LOT OF DIFFERENT STATIONS.

NO, IT WAS A NICE EVENT AS WELL.

IT JUST DIDN'T SEEM LIKE HUNDRED WE CAN, WE COULD FIND, WE COULD FIND, PROVIDE A BREAKOUT OF ALL THE EXPENSES.

YEAH, I'D LIKE, I'D LIKE TO SEE A BREAKOUT OF, OF EVERYTHING ON THAT.

THERE'S NO, NO CAPACITY THERE FOR VOLUME.

AND I, I LOVE THE IDEA OF COMBINING, I, I DON'T UNDERSTAND, I WOULD THINK THE TREE LINING WOULD BE MORE OF A RESIDENT FOCUSED LOCAL AREA THING THAN THE CHRISTMAS IN THE PARK THING.

TO BE HONEST WITH YOU, I WOULD SEE BOTH OF THOSE AS A, AS A ADDISON CITIZEN ECCENTRIC THING ALL.

SO I THINK THE TREE LIGHTING INCLUDED A LOT OF RENTAL FOR THE WHOLE SEASON OF THE TREE AND THE LIGHTS AND ALL THAT STUFF.

I THINK THAT WAS A BIG PART OF THAT COST, IF I REMEMBER.

BUT I'D LIKE TO, IT'S GOOD FOR US TO REVIEW THAT ALSO.

UM, SO I WOULDN'T BE IN FAVOR OF SHUTTING THE, UH, PERFORMING ARTS CENTER DOWN FOR A WEEK OF PRODUCTION.

UM, BUT SOME SORT OF COVERING WOULD BE NICE, UH, FOR PEOPLE TO SIT UNDER UMBRELLAS OR SOMETHING LIKE THAT JUST IN CASE IT RAINS.

I KNOW IT'S, IT'S COLD SO IT WOULDN'T BE A, A A SOMETHING AND, AND YOU KNOW, IT'S, UM, IF YOU HAVE AN OPTION TO WEAR PEOPLE THAT COME IN THERE WITHOUT THE CARD AND, AND THEY'RE GONNA HAVE TO PAY FOR THEIR FOOD, THEY'RE STANDING IN LINE FOR THEIR FOOD.

UM, IF YOU, IF YOU DO THAT, THEN HOW MANY OTHER PEOPLE ARE YOU GONNA HAVE THERE? I MEAN, YOU'RE GONNA GO FROM JUST, YOU KNOW, A, YOU KNOW, A SMALL PERCENTAGE OF NON ADDISON FOLKS TO, EVERYBODY CAN COME AND JUST PAY AN EXTRA 20 BUCKS AND THEY, THEY GET THEIR BREAKFAST AND THEY CAN, UM, ENJOY THE WHOLE EVENT AND IT, IT CHANGES IT DRASTICALLY.

UM, AND IF WE DID THAT, THEN MAYBE A, A PAID VENDOR, UM, NOT JUST HOT CHOCOLATE, BUT MAYBE SOME BREAKFAST ITEMS TYPE OF STUFF.

UH, BUT THE HOT CHOCOLATE, THE, THE, UH, JOB AND HOPS LINE WAS, WAS JUST TERRIBLE.

IT'S,

[01:55:01]

UH, DEFINITELY A PAID VENDOR FOR THAT.

AND I THOUGHT IT WAS A GREAT EVENT.

I LOVE IT.

I LOVE THE ELF, THE ELF MARKET.

IT COSTS ME A LOT OF MONEY TOO.

YES, IT'S GOOD.

UM, IS THAT JUST, IT'S NOT JUST ADDISON KIDS IN THE ELF MARKET, IS IT THIS YEAR IT WAS 40%.

WERE COMPRISED OF ADDISON KIDS.

IT'S GOOD.

YOU KNOW, THAT NUMBER.

UM, I'D LIKE TO SEE THE NUMBER OF EXEMPT COMPENSATION HOURS, COMP HOURS THAT THEY'RE, YOU KNOW, OFF OTHERWISE IN THE WEEK OR SOMETHING LIKE THAT, IF THAT'S SOMETHING THAT WE TRACK.

UM, AND THEN WHATEVER OUR PAID HOURS ARE, UH, JUST GOING FORWARD ON THESE EVENTS, IT'S A GOOD PRACTICE TO SEE BECAUSE IT DOES AFFECT YOUR OVERALL STAFFING ON THE BIG PICTURE OF THE, OF THE WHOLE TOWN.

UM, I, YOU KNOW, I'M JUST GONNA GIVE GUIDANCE.

UM, I, I LIKED THE TWO SEPARATE EVENTS.

THE, THE CHRISTMAS TREE LIGHTING AT NIGHT AND THEN THE BRUNCH, UH, NOT AT NIGHT.

AND SO I LIKED THE TWO SEPARATE EVENTS AND, UM, I THINK ON THE CHRISTMAS TREE, UH, THERE WAS, THERE WAS SOME EXPENSE FOR, UH, THE PURCHASE OF THE TREE, LIKE A ONE TIME PURCHASE OF THE TREE.

AND THEN YOU'VE, YOU KNOW, YOU'VE GOT PUT IT, TAKE IT UP, PUT IT UP, AND THEN, AND THEN A BIG EXPENSE FOR JUST HOUSE IT, YOU KNOW, JUST TO STORE IT.

SO, UM, THAT'S ALL I HAD.

ALRIGHT.

AND I AGREE WITH YOU, MARLON.

I LIKE THE TWO EVENTS TOO.

UM, DOING A PYT TREE LIGHTING IN THE AFTERNOON DOESN'T MAKE, DOESN'T SEEM LIKE IT WOULD BE THAT EXCITING.

I LIKE THE TWO SEPARATE EVENTS TOO, DAN.

I, I'D ENGAGE IN DOING IT AS A ONE EVENT ON ONE DAY JUST FOR ONE EVENT VACATION, LIKE IN THE DAYTIME, DO IT AS A ONE DAY EVENT VERSUS BACK TO BACK DAYS.

A ONE DAY.

WITH TWO EVENTS ON THE SAME DAY.

HOWARD, WAS THERE AN EXPENSE FOR, UM, THE HORSE AND BUGGIES? DID WE SUBSIDIZE THAT AT ALL? WAS THAT PART OF THE A HUNDRED THOUSAND? NO, WE GET, WE GET A PERCENTAGE OF THE REVENUE FROM THE HORSE AND OH, SO THAT ACTUALLY OFFSETS IT.

IT DOESN'T COST MORE.

STEVEN, DO YOU WANT TO, OOPS, SORRY.

MAKE SURE THE ANSWER'S CORRECT, THE HORSE AND BUGGIES WHAT THE FINANCIAL, UH, ARRANGEMENT IS.

YEAH, IT'S A, IT'S A PORTION OF, OF THEIR REVENUE.

I MEAN, THERE IS A COST TO IT, SO, YOU KNOW, DEMAND, UM, I'M NOT SURE, UM, IF IT BROKE EVEN, BUT WE DO GET A PORTION, WE DO GET A PORTION OF THAT REVENUE.

I CAN DIG INTO IT MORE IF YOU'D LIKE.

SO I THOUGHT WE WERE SUBSIDIZING LAST YEAR, AND THEN PEOPLE JUST PAID A LOWER PRICE ON WHAT IT REALLY COSTS.

WE GOT A LOT OF PUSHBACK FROM RESIDENTS AND SOME NON-RESIDENTS ABOUT CRUELTY TO ANIMALS.

I JUST SAW SOME OF THAT THIS YEAR, BUT NOT AS BAD.

BUT I JUST THOUGHT THAT WAS PART OF WHAT IT, OUR EXPENSE WAS.

YOU'RE SAYING WE ACTUALLY OFFSET THE EXPENSE WITH THAT? UH, I, I'D HAVE TO CHECK ON THAT.

I'D HAVE TO DIG INTO THAT.

I, I DON'T HAVE THE DETAILS OF, OF THAT.

UM, OKAY.

I JUST THOUGHT I WAS HELPING TO ANSWER THE QUESTION WHY IT COST A HUNDRED THOUSAND DOLLARS.

I THOUGHT THAT WAS YEAH, THE, THE BIGGEST PORTION OF THAT WAS THE, WAS THE ACTUAL TREE, UH, WHICH IS LEASED.

SO THAT'S THE LARGEST PORTION OF THE OVERALL, UH, EVENT.

INSIDE WARM TO SIT AND EAT IS ALL I'M SAYING.

ALL RIGHT.

WELL, THANK YOU.

AND, AND ABBY, UH, I MEAN, I REALLY THOUGHT THE EVENT WAS GREAT AND I LOVE THIS TRADITION THAT WE'VE HAD FOR SUCH A LONG TIME TO HOST THIS EVENT AND FROM WHEN, BACK IN THE DAYS WHEN WE WERE AT THE CONFERENCE CENTER AND, AND, UH, THAT WAS, THAT WAS A GREAT WAY TO DO IT.

NOW IT'S EVOLVED INTO WHAT IT IS NOW AS AN, AS AN OUTDOOR VENT, WHICH ANYTIME YOU HAVE AN OUTDOOR VENT YOU HAVE, THAT'S RISKY, YOU KNOW, WITH, WITH THE WEATHER.

BUT THAT'S KIND OF GOES WITH THAT TERRITORY AND THAT'S WHAT WE DO.

UM, BUT, UM, UH, BUT, BUT I, I LOVE THE TRADITION OF IT AND, AND IT'S, IT'S SOMETHING THAT WE CAN DO THAT ADDS TO THAT SMALL TOWN FEEL THAT WE HAVE HERE IN ADDISON THAT MOST CITIES CAN'T DO BECAUSE OF OUR SIZE.

WE, WE CAN, WE CAN DO THAT.

AND, UH, I JUST DON'T WANT US TO GET WHERE WE'RE SO HEAVY HANDED.

IT'S LIKE, WELL, IS THAT REALLY YOUR FAMILY OR IS THAT YOUR THIRD, THIRD COUSIN TWICE REMOVED? BECAUSE WE'VE, I SAW PEOPLE, YOU KNOW, WE USED TO SEE FAMILIES THAT WERE PRETTY GOOD SIZED FAMILIES, THAT THAT WAS THEIR FAMILY TRADITION TOO.

THEY SHOWED UP AT OUR EVENT AND, AND IT WAS JUST FUN THAT WE COULD, WE COULD DO THAT.

SO IN THE SPIRIT OF THE HOLIDAY SEASON, I, I'D LIKE FOR US TO JUST BE KIND OF RELAX A LITTLE BIT AND JUST LET SOME FOLKS HAVE SOME FUN AND, AND CONTINUE THIS GREAT TRADITION IN ADDISON.

RANDY J JUST ON TO, TO DARREN'S POINT OF NOT WANTING TO SHUT THE THEATER DOWN, I'M SURE THAT GOING FORWARD THEY CAN, IF THEY KNEW WE NEEDED THAT BUILDING, THEY COULD ADJUST AROUND THAT.

BUT WE HAVE A BRAND NEW RENOVATED BUILDING HERE.

CAN, CAN WE NOT UTILIZE THIS BUILDING SOMEHOW MOVE THE CHAIRS OUT IN THERE, MOVE THE CHAIRS OUT IN HERE, AND HAVE A, HAVE A SPACE INDOOR FOR PEOPLE TO SIT.

AND, UH, YOU KNOW, IT WAS UNDER A, AN AWNING THIS WEEK.

TENTS, I DON'T, I MEAN, UH, UMBRELLAS.

IT'S, IT WAS A MATTER OF BEING OUTSIDE IN THE COLD, SITTING, EATING IN THE COLD, AND YOUR FOOD GETTING COLD.

SO IF THERE WAS SOMEPLACE

[02:00:01]

AND, AND WE HAVE THIS BUILDING, I DON'T KNOW WHY WE CAN'T UTILIZE THE CHAMBERS HERE.

ALRIGHT, WE HAVE ONE MORE AGENDA ITEM, UH, AND I IMAGINE IT'LL TAKE A LITTLE BIT OF TIME.

UH, SO THIS SEEMS LIKE A GOOD TIME TO TAKE A, UH, A DINNER BREAK.

UM, CAN WE DO 20 MINUTES? DOES 20 MINUTES WORK FOR EVERYBODY? GREAT.

SO WE'LL RECESS FOR 20 MINUTES AND WE'LL RECONVENE AT 5 24.

TO MOVE ON TO ITEM NUMBER FOUR D, WHICH IS PRESENTED.

IT IS 5 32 AND WE WILL RECONVENE, UH, THE COUNCIL FROM, FROM ITS BREAK, AND WE'RE READY

[d. Present and discuss the current status of Taste Addison 2026, ideas for 2027, and new events for the future.]

DISCUSS THE CURRENT STATUS OF TASTE STATUS IN 2026, IDEAS FOR 2027 AND NEW EVENTS FOR THE FUTURE, ABBY.

SO, UH, CONTINUING OUR PRACTICE FOR, UH, THE EVENING.

THIS ITEM WAS ACTUALLY, UH, REQUESTED BY TWO, UM, TWO DIFFERENT SETS.

AND SO WE COMBINE THEM INTO ONE PRESENTATION.

SO, UM, THIS WAS MARLON AND CHRIS ASKED, OH, I'M SORRY.

DARREN AND CHRIS ASKED FOR A CONVERSATION, UH, REGARDING TASTE AS A FOLLOW UP TO THE BUDGET CONVERSATIONS.

UM, WHAT DOES TASTE LOOK LIKE IN 27 BEYOND WE'RE PREPARED TO DIS DISCUSS TASTE AND ITS TOTALITY.

AND THEN SEPARATELY, UH, MARLON AND RANDY ASKED FOR A CONVERSATION OF WHAT SMALLER EVENTS COULD WE DO IN THE FUTURE? SO WE THOUGHT WE COULD JUST PUT ALL THAT TOGETHER IN ONE PRESENTATION, BUT IF ANY OF THE COUNCIL MEMBERS WHO REQUESTED AND WANTED TO SAY ANYTHING BEFORE WE START, YOU'RE WELCOME.

UM, SO WHEN I, WHEN I STARTED READING THE AGENDA THIS WEEKEND, I, I GOT ALL, UH, A LITTLE, LITTLE UPSET.

I SAID, THEY COME, YOU KNOW, THEY COMBINED THESE TWO AGENDA ITEMS AND, AND THEN AFTER I LOOKED THROUGH IT AND I SAID, WELL, THAT MAKES ALL THE SENSE IN THE WORLD.

THEY, I'M GLAD THEY, THEY DID THIS.

SO THAT WAS, UH, I THOUGHT THAT WAS VERY SMART TO, TO COMBINE THESE AFTER LOOKING THROUGH THE ENTIRE AGENDA.

UM, SO ONE OF OUR STRATEGIC OBJECTIVES UNDER, UH, UNDER THE KEY FOCUS AREA, VIBRANT AND ACTIVE COMMUNITY IS STR IS, UH, 7.3 0.7, EXPLORE HOSTING NEW SPECIAL EVENTS.

AND, AND SO THE, THE PART OF THIS THAT, THAT RANDY AND I CO-SPONSORED WOULD FALL, WOULD FALL UNDER THAT.

AND I THINK THE, THERE THESE IDEAS, AND IT'S NOT LIMITED TO JUST THE IDEAS, UM, BUT I WAS HOPING THAT WE WOULD BRAINSTORM SOME, SOME, MAYBE SOME MICRO EVENTS, UM, THAT, THAT HOPEFULLY MAYBE SOME OF THEM WE COULD BRING TO ADDISON.

SO, UM, FOR ME, I WANTED TO DO A DEEPER DIVE INTO TASTE.

UM, YOU KNOW, FOR ME, I'D LIKE TO START WITH WHAT ARE WE REALLY TRYING TO DO? UM, WHO ARE WE TRYING TO DO IT FOR? I KNOW ORIGINALLY THE IDEA WAS TO PROMOTE THE RESTAURANTS AND HOTELS, AND I FEEL LIKE WE'VE GOTTEN AWAY FROM THAT A BIT.

AND IF YOU THROW ON TOP OF THAT, THE LOSSES WE'VE HAD, I WANT TO JUST HAVE A CONVERSATION ON IS THERE SOMETHING BETTER WE CAN DO TO HIGHLIGHT THE RESTAURANTS AND THE HOTELS THAT, UM, MIGHT BE, UH, JUST A BETTER WAY OF SPENDING THOSE HOTEL FUNDS.

AND I WANTED TO, UM, TALK ABOUT BEYOND, UH, 2026, UM, FOR THE ALTERNATIVES.

UH, I WAS OKAY WITH, UH, ROLLING WITH WHAT WE HAD FOR THE MOMENTUM.

UH, BUT I'LL TELL YOU JUST TO START OUT NOW, I'M KIND OF THINKING DIFFERENTLY ABOUT EVEN 26.

UH, THAT'S WHAT SOME OF MY COUNCIL QUESTIONS WERE ABOUT, AS WELL AS WHAT ARE WE OBLIGATED FOR? UH, I DON'T WANNA BLOW THE, THE, UH, YOU KNOW, THE, UH, PRIZE THERE.

BUT, UM, JUST THINKING ABOUT IS, IS IT TIME TO CHANGE EVEN THIS YEAR? UM, I'M, I, YOU, IT'S IMPORTANT TO HAVE MONEY IN THE BUDGET.

UH, YOU CAN ALWAYS NOT SPEND IT, BUT IF IT'S NOT IN THE BUDGET AND YOU GO OVER BUDGET, THEN THAT'S A BAD THING, WHICH IS WHAT WE'VE BEEN DOING.

IT'S GOING OVER BUDGET.

AND SO THAT'S KIND OF, UH, IF THAT MAKES SENSE.

WHAT IS OUR GOAL AND WHO IS OUR TARGET AUDIENCE? AND THEN WHAT DOES THAT DO CONCEPTUALLY FOR OUR BRAND IDENTITY? WE HAVE OVER 200 RESTAURANTS AND WE'RE LOOKING TO HIGHLIGHT AND SHOWCASE THAT IF WE'RE SCALING DOWN, ARE WE DECREASING THE NUMBER OF RESTAURANTS, WHICH DEVIATES FROM WHAT WE HAVE BEEN DOING THE LAST COUPLE OF YEARS.

OKAY, ABBY.

GOOD AFTERNOON, MAYOR AND COUNCIL.

ABBY MORALES, DIRECTOR OF SPECIAL EVENTS AND THEATER.

I'LL GO AHEAD AND START WITH A LITTLE BIT OF HISTORY AND THE DIRECTION THAT WE RECEIVED AT THE BUDGET RETREAT.

AND THAT WAS TO PROCEED WITH TASTE ADD IN 2026, WE WERE PROCEEDING WITH AN AGGRESSIVE APPROACH.

YOU SEE THE BUDGET THAT WAS APPROVED THERE AND LISTED THERE.

AND THEN THE OTHER ITEMS THAT WE TALKED SPECIFICALLY ABOUT IT DURING THAT PROCESS WAS TO REDUCE OUR EXPENDITURES TO ALIGN WITH THE BUDGET THAT WAS APPROVED TO REPROGRAM AND FOCUS ON REVENUE THAT WOULD BE TIED TO FOOD AND BEVERAGE.

WE HAD AN EXTENSIVE CONVERSATION AROUND THE REVENUE STREAMS THAT WE HAVE FOR TASTE AND WHAT HAS RESULTED AS SOME OF THE CHANGES THAT HAVE RESULTED, UM, FROM THE TRANSFORMATION FROM TASTE TO FORK AND CORK BACK TO

[02:05:01]

TASTE.

AND THEN OF COURSE, POST COVID.

WE TALKED ABOUT SOME OF THE REVENUE STREAMS THAT WERE THERE.

UM, AND WE HEARD THE DIRECTIVE ON STREAMLINE SOME OF THOSE AROUND FOOD AND BEVERAGE MOVING FORWARD FOR 2026.

AND THEN WE ALSO RECEIVED DIRECTION TO CONTINUE WITH NATIONAL HEADLINERS, UNDERSTANDING THAT THAT WAS THE BIGGEST EXPENSE, UM, THAT WAS PART OF THE BUDGET.

UM, DURING THAT PROCESS, WE ALSO DISCUSSED SOME RISKS AT THE TIME, UM, IMPACTING ALCOHOL SALES FOR OUR RESTAURANTS COULD RESULT IN DECREASED RESTAURANT PARTICIPATION.

WE WANTED TO BE TRANSPARENT AROUND THAT AND WHAT THAT WAS GOING TO DO, UM, WHEN WE STARTED OUR RECRUITMENT EFFORTS.

UM, THE COST OF ENTERTAINMENT, UM, IS A BIG ONE.

AND AS WE LOOK TO REDUCE THE EXPENDITURES, THE IMPACT THAT THAT COULD HAVE ON SOME OF OUR HEADLINER PROGRAMMING, UM, IS A RISK THAT WE TALKED ABOUT.

BRAND IDENTITY IS SOMETHING ELSE THAT WE TOUCHED ON.

UM, THE EVENTS ARE SYNONYMOUS WITH ADDISON, AS YOU KNOW, IN THE COMMUNITY.

MOST OF YOU KNOW MY STORY.

I HAVE BEEN A PART OF THE OTHER METROPLEX EVENTS, UM, IN AND AROUND THE AREA THAT WERE COMPETITORS FOR ADDISON UNTIL I JOINED THE TEAM IN 2023.

IF WE WANT TO CONTINUE TO BE IN THAT CONVERSATION WITH THOSE EVENTS THAT ARE OUR COMPETITION, UM, THAT'S SOMETHING THAT WE WOULD HAVE TO LOOK AT AS FAR AS OUR BRAND IDENTITY, UM, AND THE EVENTS THAT ARE, ARE TIED TO THAT, UM, AS WELL.

UM, AND THEN OF COURSE ANOTHER RISK FACTOR THAT WE TALKED ABOUT, UM, WAS WEATHER AND THE IMPACTS OF THAT, UM, AND THE LACK OF CONTROL THAT WE HAVE OVER THAT.

WHEN WE LOOK AT TASTE 2026, WE HAVE BEEN PLANNING SINCE WE DID RECEIVE DIRECTION ON THAT, WE HAVE BEEN PLANNING, UM, SINCE OCTOBER 2ND.

UM, AND SO, UM, JUST TO GIVE YOU A HIGH LEVEL OVERVIEW OF WHERE WE'RE AT TO DATE WITH REGARDS TO SPONSORSHIP AND BEVERAGE, WE DID POOL ALCOHOL SALES FROM OUR PARTICIPATING RESTAURANTS FOR THIS YEAR.

WE CURRENTLY HAVE A, UH, VERBAL COMMITMENT FROM A PRO POTENTIAL DISTRIBUTOR, UM, THAT WOULD BE COMING TO THE TABLE WITH A FIN WITH FINANCIAL SUPPORT, UM, AS WELL AS IN KIND SUPPORT FOR THE EVENT PENDING THE SALE OF NO ALCOHOL BY OUR RESTAURANTS.

AND SO THAT'S CURRENTLY IN NEGOTIATION.

WE ALSO HAD A PUSH BEFORE THE CLOSE OF THE CALENDAR YEAR FOR OUR RENEWALS FOR ANY SPONSORS THAT WERE WITH US LAST YEAR.

AND I AM PROUD TO SAY THAT WE HAVE A 73% RENEWAL RATE YEAR OVER YEAR FROM LAST YEAR.

WITH REGARDS TO OUR PARTICIPATING SPONSORS.

WE'RE ALSO PROGRAMMING OUT A LOT OF OUR PAID EXPERIENCES TO INCLUDE OUR VIP.

WE'RE LOOKING AT DAY SPECIFIC OPTIONS INCLUDING UPGRADE OPPORTUNITIES AROUND SEATING, MEET AND GREETS, FOOD AND BEVERAGE, AND ALL OF THOSE AMENITIES THAT ARE TIED TO THAT TO, UM, CREATE ANOTHER STREAM OF REVENUE.

WE ALSO ARE LOOKING TO ENHANCE OUR PARTNERSHIPS.

UM, WE HAVE CURRENT PROPOSALS FROM TWO MEDIA OUTLETS THAT ARE LOOKING TO SPONSOR THE EVENT FROM A MEDIA PERSPECTIVE.

THAT INCLUDES ONSITE ACTIVATIONS, WHICH WOULD ENHANCE THE EXPERIENCE AT THEIR COST, NOT OURS.

ADDITIONAL REVENUE OPPORTUNITIES THAT WE HAVE FOR 2026 THAT ARE IN PLAY.

OUR FOOD VENDOR AS WELL AS OUR EXHIBITOR APPLICATIONS ARE OPEN AND ACCEPTING, UM, APPLICATIONS AT THIS TIME.

THERE IS A FEE FOR PARTICIPATION THIS YEAR, WHICH IS NOT SOMETHING THAT WE TRADITIONALLY HAVE DONE.

UM, AND SO WE ARE STARTING TO SEE REVENUE COME IN FROM THOSE DIFFERENT AREAS.

UM, AND THEN WE ALSO, UM, HAVE A COMMITTEE THAT'S WORKING ON TASTE ON THE TARMAC WITH A SPONSORSHIP OPPORTUNITY FOR THE ENTIRE EVENT FOR PRESENTING, UM, AROUND THAT SPECIFIC EVENT AND LOOKING TO GROW WITH REGARDS TO OUR CHEF PARTICIPATION AS WELL.

WHEN WE LOOK AT 2027 AND BEYOND, SOME OF THE REQUESTS THAT WE RECEIVED, UM, WERE TWO THAT WE IDENTIFIED.

ONE THAT WE CONTINUE TO HAVE THE FOOD FOCUS.

UM, TWO OPPORTUNITIES THAT WERE DISCUSSED IN OUR EARLY CONVERSATIONS WERE TO RELOCATE FROM ADDISON CIRCLE PARK AND PERHAPS AN OPPORTUNITY TO TAKE THE FESTIVAL INTO THE RESTAURANTS.

UM, ANOTHER, UM, SUGGESTION THAT WAS BROUGHT UP WAS TO OFFER A SMALLER SCALE FEL A SMALLER SCALE FESTIVAL, UM, AT ADDISON CIRCLE PARK WHERE WE DIDN'T NEC NECESSARILY HAVE NATIONAL HEADLINERS, BUT WE STR STRICTLY STUCK TO NATIONAL AND REGIONAL ENTERTAINMENT, BUT REALLY ENHANCE THE FOOD EXPERIENCES BY WAY OF CHEF DEMOS, UM, MEETING THE CHEF AND JUST BEING VERY, UM, CHEF FOCUSED.

UM, ANOTHER CONCEPT THAT WAS BROUGHT FORWARD TO US WAS A RESTAURANT WHEAT CONCEPT.

UM, VISIT ADDISON CURRENTLY DOES A LISTING WITH ALL OF OUR RESTAURANTS, AND SO REALLY LOOKING TO ENHANCE AND EXPAND THAT CURRENT LISTING IN AN EFFORT TO MARKET AND PROMOTE OUR RESTAURANTS IN OUR HOTELS.

UM, AND THEN ANOTHER IDEA THAT'S BEEN TOSSED AROUND AS A TASTE TOUR, MAYBE A PASSPORT OF SOME SORT TO EXPLORE PARTICIPATING RESTAURANTS AND THEN LOOKING AT WAYS THAT WE COULD IMPACT OUR HOTELS WITH THAT.

SOMETHING THAT OUR TEAM DOES WHEN WE'RE LOOKING AT SOME OF OUR PLANNING PROCESS AND THAT I BRING FORWARD TO, UM, THE GROUP FOR DISCUSSION IS WHAT IS OUR GOAL? WHAT ARE WE LOOKING TO DO RIGHT NOW WITH TASTE ADDISON? WE FOCUS ON A NUMBER OF THINGS AND WE ATTRACT THOUSANDS OF PEOPLE.

ARE WE LOOKING TO AS IF WE'RE GOING TO SCALE SMALLER?

[02:10:01]

AND THEN OF COURSE TALKING ABOUT BUDGET, ARE WE LOOKING FOR THE EVENT TO BE COST RECOVERED? ARE WE LOOKING FOR THE TOWN TO PRODUCE AN INVESTMENT? AND SO THESE ARE SOME OF THE QUESTIONS THAT OUR TEAM, UM, FLOATS AROUND AS WE GO THROUGH THE PROCESS.

I THINK THAT'S A GOOD NATIONAL .

OKAY, QUESTIONS, COMMENTS AT THIS POINT, RANDY, WHILE WE'RE, WHILE, WHILE WE'RE HERE, ONCE AGAIN, ABBY, YOU DO A FABULOUS JOB IN YOUR PRESENTATIONS IS YOU, YOU ABSOLUTELY HIT ON MOST OF THE QUESTIONS AND UH, ONE OF THE BIG QUESTIONS I HAVE IS EXPLAIN TO ME OUR TARGET AUDIENCE AND HOW WE NEED TO CHANGE THAT OR DO WE NEED TO CHANGE THAT? UH, WHERE DO WE, HOW DO WE, HOW DO WE GET A BETTER TARGET AUDIENCE THAT HAS, THAT WANTS TO COME AND VISIT OUR RESTAURANTS AND, AND SPEND MONEY? AND THE OTHER THING WOULD BE ON THE, UH, ENTERTAINMENT.

UH, THERE'S A DIFFERENCE IN MY OPINION ON NATIONAL.

AND WHEN YOU SAY HEADLINER AND NATIONAL NAME, WELL, THERE MAY BE SOME NAMES OUT THERE THAT WON'T DRAW 15 PEOPLE THAT ARE NATIONAL.

UH, WHAT, WHAT TYPE OF ENTERTAINMENT WILL GET PEOPLE TO COME TO OUR EVENT TO WHERE WE CAN HAVE A REVENUE MORE NEUTRAL EVENT? SO IT'S BASICALLY THE SAME THING.

TARGET AUDIENCE IS THE SAME QUESTION.

HOW DO WE GET THE ENTERTAINMENT IN? THIS WAS A FOOD DRIVEN WHEN IT STARTED AND IT HAS SEEMED TO MORPH INTO A MUSIC DRIVEN FOR FREE CONCERTS.

SO HOW DO WE GET IT BACK, BACK MORE TO A MUSIC AND HAVE PEOPLE ENJOY THEMSELVES? SO I THINK IT'S, IT'S A LITTLE BIT OF BOTH.

I THINK THAT WHEN WE'VE LOOKED AT THE SURVEYS THAT WE'VE GOTTEN BACK, IT'S PRETTY EQUALLY SPLIT AS FAR AS THE NUMBER OF PEOPLE THAT COME FOR THE FOOD VERSUS THE NUMBER OF PEOPLE THAT COME FOR THE ENTERTAINMENT.

I THINK IF WE'RE LOOKING FOR ONE ANSWER TO EVERYTHING, I DON'T THINK THAT WE'RE GOING TO FIND IT.

AND I THINK IN THE LAST COUPLE OF YEARS WE VERY, VERY MUCH FOCUS ON OUR RESTAURANTS.

WE'VE MADE A CONCERTED EFFORT TO GO FROM JUST 20 PARTICIPATING RESTAURANTS TO CLOSE TO 50 IN THE LAST COUPLE OF YEARS.

AND SO HIGHLIGHTING AS MANY AND SHOWCASING AS MANY FOOD, UM, ESTABLISHMENTS THAT WE HAVE CONTINUES TO BE AN AREA OF FOCUS.

ANOTHER AUDIENCE HAPPENS TO BE THOSE THAT LIKE MUSIC AND THAT ARE GONNA COME OUT AND ENJOY, THAT ARE GONNA COME OUT SPECIFICALLY FOR WHOEVER THAT HEADLINER IS.

AND THEN THEY'RE ALSO GONNA ENJOY FOOD AND BEVERAGE WHILE THEY'RE THERE.

IF I, IF I COULD MAYBE ADD JUST MY PERSPECTIVE AND I, AND I HOPE KIND OF REALLY GET TO A REALLY A GOOD POLICY CONVERSATION.

I THINK THE WAY TASTE IS NOW AND THE WAY IT'S EVOLVED IS IT IS GOING FOR THE BIGGEST BANG FOR THE BUCK.

IT'S TRYING TO SAY, OUR GOAL IS TO SUPPORT THE RESTAURANTS BY GETTING AS MANY PEOPLE HERE AS POSSIBLE.

AND THE WAY THAT WE'RE GONNA DO THAT IS BY BRINGING IN HEAD LIGHTING BANDS THAT ATTRACT A LOT OF FOLKS.

WITH THAT YOU HAVE PROS AND CONS.

ONE OF THE CONS IS YOU'RE GOING TO, THAT'S THAT SUBSIDY LEVEL IS GONNA BE HARD TO DECREASE SIGNIFICANTLY.

AND THIS FOR A LOT OF THE THINGS WE TALKED ABOUT DURING THE BUDGET PROCESS.

I KNOW, CHRIS, YOU MENTIONED A LOT THE FIXED COST AND THOSE KIND OF THINGS.

SO WHAT WE WOULD LOVE TO HEAR IS WE'RE DOING A APPROACH THIS YEAR BASED ON THE BUDGET TO BE PROACTIVE IN TRYING TO GET THAT NUMBER DECREASED SLIGHTLY.

IT'S NOT GONNA GET, IF, IF EXPECTATION IS IT'S GONNA COME SIGNIFICANTLY DOWN.

I DO THINK WE NEED TO HAVE A POLICY CONVERSATION OF WHAT DO WE WANT FROM THIS EVENT IF WE WANT IT TO BE DIFFERENT THAN THE, WE WANNA GET AS MANY PEOPLE HERE AND SOMETHING FOCUSED ON THE QUALITY OF THE RESTAURANTS WHERE WE'RE FOCUSED ON CHEF DEMOS AND YOU HAVE SOME OTHER SMALL THINGS AND IT'S EXPECTED THAT THE ATTENDANCE WILL BE LESS, BUT IT'S MORE FOCUSED.

THAT'S WHAT WE NEED TO HEAR.

AND I THINK IT WOULD BE GREAT TO HEAR THAT POLICY CONVERSATION FROM COUNSEL BECAUSE ABBY CAN TAKE AND ANSWER YOUR QUESTIONS TODAY, BUT TAKE WHATEVER DIRECTION WE HAVE AND COME UP WITH THE BEST POSSIBLE EVENT THAT MEETS THE GOALS THAT YOU ALL HAVE.

UM, BUT I THINK THE MORE WE CAN TALK ABOUT IT IN THAT NATURE, I THINK IT WOULD HELP US HAVE SOME GUIDANCE.

LET ME START OFF BY SAYING, I THINK YOU AND YOUR STAFF HAVE DONE AN INCREDIBLE JOB AND WHAT YOU'VE BEEN DOING, UH, IS WHAT YOU'VE BEEN ASKED.

YOU'VE BEEN ASKED THE LAST SEVERAL YEARS TO DO A FESTIVAL TO HIGHLIGHT OUR RESTAURANTS AND HOTELS.

I PERSONALLY

[02:15:01]

DON'T THINK WE'RE, WE'RE GETTING THE RETURN THAT WE REALLY NEED.

UM, YOU KNOW, I I I THINK YOU'VE DONE A REALLY GOOD JOB OF TRYING TO INCREASE THE NUMBER OF RESTAURANTS, BUT I DON'T THINK THE RESTAURANTS THAT SHOW UP REALLY ARE DOING A GOOD JOB OF PROMOTING THEMSELVES.

MOST OF THE RESTAURANTS, I FEEL LIKE ARE THERE JUST TO SELL ALCOHOL.

THEY'RE NOT THERE TO PROMOTE WHATEVER THEIR BEST ENTREE IS.

AND I THINK THAT'S SORT OF WHERE WE'VE LOST OUR WAY A BIT.

AND I DON'T KNOW HOW YOU FORCE THOSE RESTAURANTS TO COME BACK AND, AND MAYBE DO A BETTER JOB.

I'M A BANKER, I'M NOT AN EVENT PLANNER.

I'D LOVE TO KNOW IF THE IDEA OF AN OUTDOOR FESTIVAL HAS RUN ITS COURSE.

YOU KNOW, THERE, THERE MIGHT BE SOMEONE OUT THERE WHO PUTS THESE THINGS ALL THE TIME WHO SAYS, YOU GUYS ARE CRAZY.

IF YOU THINK YOU, YOU CAN GET 50,000 PEOPLE BECAUSE THE METROPLEX HAS GROWN THE COMPETITION FOR DOLLARS AND THE COMPETITION FOR ENTERTAINMENT IS SO HIGH, YOU'RE NEVER GONNA GET 50,000 PEOPLE, EVEN IF YOU SPEND, YOU KNOW, A LOT OF MONEY TRYING TO GET ENACT THAT EVERYONE'S HEARD OF.

SO I'D LOVE TO KNOW THAT.

THEN THE OTHER THING I'D LIKE TO KNOW IS, SO RIGHT NOW WE'RE SITTING AT A LOSS OF ABOUT 750,000 AND I, I'M WITH YOU, IT'S PART OF OUR BRAND IDENTITY, BUT I'D LOVE TO KNOW REALLY WHAT ARE WE GETTING? I DON'T KNOW IF MARY CAN TELL US, OR ONE OF OUR ADVERTISING FIRMS CAN TELL US, HEY, FOR 700,000 YOU'RE GETTING THIS MANY HITS, YOU'RE GETTING THIS MUCH EXPOSURE AND THAT'S A BARGAIN.

SO I'D, I'D LOVE TO HEAR THAT PERSPECTIVE TOO, IF WE COULD.

I HAVE THAT SLIDE FOR YOU.

OH, ALL RIGHT.

UM, I, IF YOU CAN POP THAT BACK AND FORTH.

WE DID REACH OUT SPECIFICALLY TO OUR ADVERTISE TO OUR, UM, PUBLIC RELATIONS AGENCY, MARY , DIRECTOR OF MARKETING AND TOURISM.

THE AD BUY IS WHAT THE AD BUY IS.

WE SPEND ABOUT A ANYWHERE FROM 130 TO 150 FOR EACH OCTOBERFEST AND TASTE FOR KA BOOM TANG.

WE SPEND ABOUT 15, UM, REALLY NOT VERY MUCH IN THE BUY.

UM, WE'VE SPEND MORE NOW THAN WE HAVE TO SELL TICKETS THAN WE HAVE IN THE PAST, UM, WHEN THE TICKETS WERE FREE.

UM, BUT THAT'S, UM, A VERY SMALL AMOUNT BECAUSE THAT EVENT JUST HAS KIND OF A LIFE OF ITS OWN.

UM, BUT TASTE ADDISON, UM, THIS, THIS YEAR'S EVENT GENERATED 364 PIECES OF MEDIA COVERAGE ACCORDING TO OUR, UM, TO SUNWEST, WHO IS OUR PUBLIC RELATIONS AGENCY.

UM, ACCORDING TO CISION AND CRITICAL MENTIONED DATABASE, THAT'S THE EQUIVALENT OF A $736,000 AD BUY.

UM, AND ONE OF THE THINGS, UM, ABOUT PR IN PARTICULAR IS THAT, UM, WHEN YOU HAVE NEWS ANCHORS TALKING ABOUT YOUR EVENT IN A POSITIVE WAY, IT'S AN IMPLICIT ENDORSEMENT.

AND THAT'S THE KIND OF ENDORSEMENT AND THE TYPE OF PUBLICITY THAT YOU CAN'T BUY.

I CAN PUT UP A BILLBOARD AND IT'S A BILLBOARD, BUT IF I'VE GOT THE ANCHORS ON GOOD MORNING TEXAS, SPENDING FIVE MINUTES TALKING ABOUT WHAT A GREAT EVENT ADDISON TASTE ADDISON IS AND INTERVIEWING OUR RESTAURANTS AND SHOWING OUR CHEFS, THAT'S THAT YOU CAN'T BUY THAT KIND OF, I MEAN, I GUESS YOU COULD THESE DAYS YOU CAN, BUT IT COMES UP AS A SPONSORED AND PEOPLE ARE A LITTLE BIT SENSITIVE TO THAT.

UM, WE HAD 169, UH, MEDIA BROADCAST, UM, THAT'S ON THAT.

SO A CONSIDERABLE AMOUNT OF COVERAGE, UM, THAT WE GET JUST FROM THIS IS THE EARNED MEDIA PIECE.

SO THAT'S PERFECT AND I APPRECIATE THAT ANSWER.

UM, I I THEN MY NEXT QUESTION, AND MAYBE NOT TO YOU JUST AND TO EVERYONE IS SO IF, IF THAT'S SO SUCCESSFUL, WHY ISN'T, WHY ISN'T THE, UM, THE, THE ATTENDANCE HIRE, THAT'S THE THING, YOU KNOW, AND THEN THAT GETS BACK TO MAYBE WE'RE PUTTING ON AN EVENT THAT A LOT OF PEOPLE JUST DON'T CARE ABOUT ANYMORE.

SO THAT'S REALLY WHAT I WANT TO TALK ABOUT.

UM, YOU KNOW, THE IDEA OF THE BRAND, I MEAN, I KNOW THE MAYOR MENTIONED THAT IT IS REALLY NICE TO HAVE OUR THREE EVENTS BECAUSE THEY'RE SORT OF SPREAD OUT THROUGH THE YEAR.

THAT ALWAYS KEEPS ADDISON TOP OF MIND.

MAYBE IT MIGHT BE BETTER IF YOU SHRINK TASTE AND YOU DO MULTIPLE EVENTS THROUGH THE YEAR AND KEEP ADDISON EVEN MORE TOP OF MIND AND IN THE NEWS AND GETTING ALL THOSE HITS.

THAT'S REALLY ALL I HAVE.

A QUESTION MIGHT BE FOR MARY UMS. UM, SO YOU MENTIONED A HUNDRED, UH, 120, IS THAT WHAT WE ACTUALLY SPEND IN MEDIA? I MEAN, I KNOW, SO WE HAVE ADVERTISING MM-HMM .

WE HAVE AN ADVERTISING BUDGET AND WE HAVE A PR BUDGET.

HELP PROMOTE ALL THREE OF OUR EVENTS.

UM, THE ADVERTISING BUDGET IS THE PAID THE BILLBOARDS AND THE RADIO COMMERCIALS THAT YOU HEAR AND THE PROGRAMMATIC ADS AND THE SOCIAL ADS.

UM, THAT'S THE SPEND FOR THAT.

SO WE ARE SPENDING THAT REAL MONEY.

WE ARE SPENDING, YES.

WE SPEND REAL MONEY ON THAT.

AND THEN WE, WE PAY SUNWEST A RETAINER TO

[02:20:01]

NOW I KNOW, I KNOW IT'S NOT APPLES TO APPLES, BUT IF YOU THINK THAT WE TAKE THE MONEY THAT WE SPEND THIS YEAR, $750,000 AND WE PUT IT STRAIGHT ON, UH, ADVERTISING AND MEDIA RELATIONS, THAT TOP LINE YOU HAVE THERE, DO WE GET THE SAME BENEFIT? I I, I KNOW YOU PROBABLY WOULDN'T 'CAUSE YOU DON'T GET THE MENTIONS OF OF, OF THE NEWS ANCHORS AND STUFF LIKE THAT, BUT THAT'S, THAT'S SOMETHING TO THINK ABOUT.

IT SEEMS LIKE A A LOT LOWER NUMBER TO ME THAN, THAN THE ACTUAL VALUE.

SPEAKING OF DIMENSIONS AND THE VIEWS AND STUFF LIKE THAT.

WELL, ACCORDING TO THE, OUR, UM, PR AGENCY, THIS IS A WHOLE LOT MORE THAN ANY OTHER EVENT THAT THEY'RE FAMILIAR WITH, GETS THAT THEY WORK WITH, UM, FESTIVALS, MUSEUMS, UM, THEY WOULD LOVE TO HAVE THIS TYPE OF EVENT TO BE ABLE TO PROMOTE.

UM, THIS IS A GREAT WAY, THESE ARE HOTEL FUNDS AND THIS IS A GREAT WAY TO BE ABLE TO USE THE HOTEL FUNDS TO, TO GET THAT TYPE OF IMPLICIT, UM, YOU KNOW, BRAND PROMOTION REGIONALLY.

UM, ADDISON'S GOT A REPUTATION FOR RESTAURANTS, BUT WE'VE ALSO GOT A REPUTATION FOR HAVING REALLY GREAT EVENTS.

UM, AND, AND ALL OF THIS KIND OF SUPPORTS THAT BRAND AWARENESS.

SO COULD WE GO SPEND 738,000 OR 736? OF COURSE WE COULD, UM, IF THAT'S THE DIRECTION YOU WANNA GO, BUT YOU DON'T HAVE AN EVENT, YOU DON'T HAVE A MEMORY FOR PEOPLE TO HAVE, YOU DON'T HAVE PICTURES SHARED ACROSS SOCIAL MEDIA PLATFORMS. YOU DON'T HAVE, UM, WHAT'S NOT OCCLUDED, BUT IT'S MENTIONED AT THE BOTTOM.

WE DO A, A TASTE STATUS AND INFLUENCER EVENT.

UM, AND THAT PREVIEW GENERATED ABOUT A HUNDRED THOUSAND DOLLARS AND, UM, ESTIMATED IF WE HAD TO PAY FOR THE VALUE OF IT, UM, WHERE WE WENT TO THE RESTAURANTS, WE ACTUALLY MM-HMM GET THE INFLUENCERS ON THE BUS AND WE TAKE 'EM TO THE RESTAURANTS.

AND SO THEY'RE IN RESTAURANT, THEY ARE TAKING PICTURES, THEY'RE HAVING INTERACTIONS WITH THE RESTAURANTS.

UM, THAT'S, WE'VE DONE THAT A COUPLE YEARS.

IT'S BEEN SUPER SUCCESSFUL.

GREAT IDEA.

UM, SO JUST TRYING TO FIND DIFFERENT WAYS THAT WE CAN ENGAGE DIFFERENT AUDIENCES.

I, YOU CAN'T REALLY SEE THE DESCRIPTIONS, BUT ONE OF THE, THE VERY BOTTOM RIGHT HAND THAT'S 447,000, THAT'S TIKTOK FOLLOWERS.

WE CAN'T EVEN HAVE A TIKTOK ACCOUNT.

UM, BUT THIS IS A WAY THAT YOU REACH A COMPLETELY DIFFERENT AUDIENCE, UM, THAT, THAT WE WOULDN'T, UM, NECESSARILY MEET.

YOU ARE FABULOUS AT YOUR JOB AND I THINK EVERYBODY AGREES AND I'M NOT USUALLY THROWING OUT ALL THE COMPLIMENTS, I APOLOGIZE, BUT I THINK YOU'RE THE BEST PERSON FOR THIS JOB.

I HAVE A LOT OF ISSUES WITH IT.

SOME I'VE SHARED WITH YOU IN THE PAST.

I'M WITH MARY, SOME WITH COUNSEL.

UM, TO ME, MY GOAL IS THAT WE PUT SEATS IN THE BUTTS IN THE RESTAURANTS ALL YEAR LONG.

IT IS NOT A ONE NIGHT EVENT.

I WENT TO ONE OF YOUR MEETINGS, I WAS UNINVITED.

I, I MEAN I WASN'T, I UNINVITED I WAS NOT INVITED.

I JUST SHOWED UP AND IT WAS ABOUT TASTE AND IT WAS FOR THE RESTAURANTS TO COME AND ONLY EIGHT RESTAURANTS SHOWED UP.

THERE ARE 200 RESTAURANTS ROUGHLY IN TOWN AND ONLY EIGHT SHOWED UP.

AND WE SPEND EVEN ON THIS PRESENTATION, UM, YOUR PROJECTIONS, I GUESS 25, 26, A MILLION, 90,000, WE HAVE TO SPEND THAT AND THEN HOPE WE GET BACK THE RETURN TO END UP WITH THE BUDGET THAT WE'RE LOOKING FOR.

SO WE HAVE TO PUT OUT A LOT OF MONEY.

THE QUESTION THAT I REMEMBER FROM THAT MEETING FROM ONE OF THE RESTAURANTS WAS, WHO'S THE HEADLINER? MM-HMM .

I FEEL LIKE THAT IS THE QUESTION THAT THE RESTAURANTS WANNA KNOW.

WHO IS THE HEADLINER AND HEADLINER THE BEST HEADLINER, THE BETTER THE HEADLINER, THE MORE EXPENSIVE IT'S GONNA COST.

SO WE'RE GONNA HAVE TO PUT OUT EVEN MORE MONEY TO GET ANYBODY THAT'S GONNA GET A DRAW.

MY CRITICISM OF THE EVENT IS THE PEOPLE ATTENDING AREN'T SPENDING A LOT OF MONEY AND I DON'T THINK THEY'RE COMING BACK.

I DON'T THINK WE'RE GETTING REPEAT, UM, PATRONS TO OUR RESTAURANT.

AND PART OF THAT PROBLEM, IN MY OPINION IS I LOVE YOU MARY, BUT WE'RE USING A HOTEL FUND.

SO WE HAVE TO ATTRACT PEOPLE FROM OUT OF TOWN TO COME PUT HEADS IN THE BEDS.

WELL, THEY'RE ONLY GONNA COME FOR THE EVENT AND THEN THEY'RE NOT COMING BACK.

SO HOW ARE THEY GONNA KEEP PATRONIZING OUR RESTAURANTS? WHICH IS WHAT I THINK THE GOAL NEEDS TO BE IS GET THE BRANDING OF THE RESTAURANTS OUT THERE, GET PEOPLE TO EXPERIENCE THE RESTAURANT IN THE RESTAURANT BECAUSE IT'S A DIFFERENT EXPERIENCE THAN AT THE PARK.

AND YES, THERE ARE PEOPLE THAT WANNA COME FOR THE MUSIC AND THAT'S, THAT'S A WHOLE DIFFERENT ISSUE TO ME.

IF THIS IS A RESTAURANT ISSUE, WE'RE NOT HITTING THE GOAL.

WHAT I THINK THE GOAL SHOULD BE.

SO IF YOU'RE GONNA PROMOTE

[02:25:01]

AND SPEND MONEY AND GET ALL THESE, WELL, THEY'RE GONE NOW, BUT ALL THOSE, THOSE, UM, IMPRESSIONS THAT YOU'RE GETTING FROM ALL THE ADVERTISING, YOU'RE GETTING THEM OUT OF OUR MARKETS AND YOU'RE BRINGING PEOPLE IN TO PUT HEADS IN THE BED.

SO WE CAN USE THE HOTEL MONEY TO PAY FOR IT, BUT WE'RE NOT GETTING THE REPEAT BUSINESS IN THE RESTAURANTS.

AND FOR THE RESTAURANTS, FROM WHAT I'VE HEARD IS THEY DON'T HAVE THE PERSONNEL TO STAFF THE EVENT.

THEY'RE HAVING TO TAKE PEOPLE AWAY FROM THE RESTAURANTS AND THE PEOPLE THAT ARE GETTING THE EXPERIENCE AT THE PART, AT THE FESTIVAL, THEY'RE NOT GETTING AS GOOD OF AN EXPERIENCE AS THEY WOULD GET IN THE RESTAURANT WHERE THEY HAVE THE WHOLE MENU AND THEY HAVE THE WAIT STAFF AND HOPEFULLY DELIVERING A GREAT EXPERIENCE SO PEOPLE COME BACK.

I ALSO FEEL LIKE SOME OF THE BANDS THAT WE PICK WHO I'VE NEVER HEARD OF ARE ATTRACTING PEOPLE WHO DON'T HAVE DISPOSABLE INCOME.

AND THAT'S OKAY BECAUSE I WANNA ATTRACT EVERYBODY.

I DON'T WANT IT LIMITED TO JUST PEOPLE WHO CAN AFFORD TO PAY FOR A TICKET OR PAY FOR A DINING EXPERIENCE.

BUT IF THIS IS A COST ISSUE, AND I AGREE TOTALLY A HUNDRED PERCENT WITH EVERYTHING CHRIS SAID THAT YOU NEED TO GET A RETURN ON THIS INVESTMENT.

HE IS A BANKER, HE'S NOT AN EVENT PLANNER.

I'M A FURNITURE SALESMAN.

I'M NOT AN EVENT PLANNER EITHER.

I I THINK THAT YOU DON'T HAVE SOMEBODY THAT WOULD APPEAL TO ME AND YET I SPEND A LOT OF MONEY WHEN I GO TO TASTE.

AND, AND THERE ARE PEOPLE THAT JUST DON'T.

I MEAN, YOUR OWN NUMBERS SHOWED IT'S JUST MINIMAL.

SO WHAT DO I THINK? WELL, I'VE TOLD YOU WHAT I THINK BECAUSE I CAME AND Y'ALL ARE ALREADY DOING WHAT I THINK WE SHOULD BE DOING.

YOU HAVE A WEBSITE, YOU HAVE MOST, IF NOT ALL OF THE RESTAURANTS ON IT, THEY'RE ALL LINKED TOGETHER.

WE NEED TO PROMOTE THE HELL OUT OF THAT.

WE NEED TO TAKE THOSE ADVERTISING DOLLARS AND PROMOTE OUR WEBSITE.

I THINK WE SHOULD HAVE A RESTAURANT WEEK AND NOT ONE NIGHT, BUT A WHOLE WEEK.

I DON'T CARE TO LINE THE POCKETS OF THESE HEADLINERS.

THAT'S NOT WHO I'M TRYING TO, TO HELP.

I WANNA HELP THE RESTAURANTS.

SO I WANNA SPEND OUR MONEY ADVERTISING THE RESTAURANTS AND GETTING PEOPLE INTO THE RESTAURANTS.

AND I THINK THE EVENT DOESN'T WORK.

AND I'VE TALKED TO RESIDENTS AND I'VE TALKED TO BUSINESS OWNERS IN THE CIRCLE.

THEY DON'T LIKE IT.

THEY CAN'T GET TO THEIR HOUSES, THEY CAN'T GET IN AND OUT.

THE STREETS ARE BLOCKED OFF.

IT'S A PROBLEM.

SO YOU'RE DOING A GREAT JOB.

I JUST THINK THAT THE EFFORTS NEED TO BE FOCUSED A DIFFERENT DIRECTION.

AND I THINK WE DO HAVE RESTAURANTS, WE NEED TO PROMOTE THEM, BUT I DON'T THINK TASTE ADDISON IS THE RIGHT VENUE.

NOW, IF WE WANNA HAVE A MUSIC VENUE, LET'S HAVE A MUSIC VENUE.

LET'S CHARGE 50 OR A HUNDRED DOLLARS A TICKET FOR PEOPLE TO COME LISTEN TO THESE EXPENSIVE BANDS THAT WE'RE BRINGING IN.

AND WE CAN SERVE FOOD THERE TOO.

AND, AND MAYBE IT'LL BE A PRO A POSITIVE EVENT, BUT IT, I MEAN IF YOU WANT MY VOTE, I'M GONNA, I'M SORRY, BUT I THINK YOU CAN'T KEEP EXPECTING A DIFFERENT RESULT DOING, I MEAN, YOU ARE DOING SOME THINGS DIFFERENT, BUT I JUST, I DON'T THINK IT, IT CAN WORK.

I'M SORRY.

I'M, I'M IN FAVOR OF DOING SOMETHING DIFFERENT.

AND THOSE ARE MY 2 CENTS.

THANKS FOR LISTENING AND YOU DO DO A GREAT JOB.

I'D LIKE TO JUST MAKE COUPLE OF COMMENTS ON THAT, HOWARD.

UM, AND AND I YOU YOU MAKE REALLY GOOD POINTS.

I I I, I DON'T DISAGREE WITH, WITH A LOT OF WHAT YOU SAY.

UM, ONE OF THE THINGS THAT I THINK ABOUT WITH, UM, THE COMMENTS THAT WE MAKE ABOUT, WELL, PEOPLE THAT COME TO TASTE DON'T GO TO THE RESTAURANTS LATER.

AND THAT'S A BROAD GENERALIZATION.

'CAUSE I DON'T THINK IT'S TRUE BECAUSE SOME DO, SOME DO GUARANTEED, BUT PROBABLY MOST DON'T.

AND YOU KNOW WHAT, THAT MAY BE OKAY WITH ME.

'CAUSE WHAT I KNOW AND, AND GOING BACK TO WHAT MARY WAS TALKING ABOUT WITH THE, WITH THE MEDIA EXPOSURE THAT WE GET, THAT'S, THAT'S PRICELESS.

WE CAN'T AFFORD THIS TO GET THAT KIND OF COVERAGE ANY OTHER KIND OF WAY.

AND WHAT I, WHAT I BELIEVE HAPPENS WITH PEOPLE THAT ARE WATCHING THE NEWS AND ARE WATCHING SOCIAL MEDIA AND EVERYTHING, AND THEY'RE SEEING THE, THE, THE GREAT VIDEOS THAT THE MARKETING TEAM PUTS TOGETHER FOR THE EVENTS AND THE RESTAURANTS AND THING.

I THINK EVEN IF SOMEBODY DOESN'T GO TO TASTE ADDISON FOR THE WEEKS LEADING UP TO IT, THEY SEE ALL THESE MEDIA IMPRESSIONS AND AND I THINK THEY'RE SITTING IN THEIR LIVING ROOM HAVING A GLASS OF WINE AND AND HUSBAND SAYS WIFE, WIFE SAYS TO HUSBAND, YOU KNOW, WE HAVEN'T BEEN TO ADDISON FOR A LITTLE BIT.

WE GOTTA GET BACK DOWN THERE.

I THINK IT PUTS IT BACK IN THE FRONT OF THEIR MIND.

AND THAT'S THE REALLY IMPORTANT PART.

THAT'S WHAT MARKETING IS.

YOU KNOW, THAT, YOU KNOW THAT YOU GOTTA BE FRONT OF MIND.

THEY GOTTA BE THINKING ABOUT YOU.

WHEN WE'RE THINKING, WELL, WHAT ARE WE GONNA DO THIS WEEKEND? WELL, WE HAVEN'T MET TO ADDISON FOR A LITTLE BIT AND WE JUST SAW THIS ON THE NEWS AND, AND, AND THE ANCHORS LIKE IT.

SO I JUST THINK IT'S, I THINK THAT'S PART OF IT.

THAT'S, IT'S HARD TO QUANTIFY THAT, BUT I, I TRULY BELIEVE THAT HAPPENS OUT THERE.

[02:30:01]

AND SO THAT'S, THAT'S WHY IT'S, IT'S HARD TO JUST LOOK AT THE RAW NUMBERS AND SAY THIS ISN'T WORKING.

AND I DON'T DISAGREE WITH YOU ABOUT THE BANDS.

I DON'T KNOW ANY OF 'EM AND I DON'T LIKE A LOT OF THE MUSIC.

SO, BUT I'M OLD, YOU KNOW, I'M OLDER .

SO, UH, SO, SO I GET THAT AND, AND I, THERE'S OTHER BANDS THAT I THINK COULD PROBABLY, WHICH COULD CERTAINLY DRAW A DIFFERENT, UH, TARGET, TARGET AUDIENCE AND, AND I THINK WE SHOULD CONSIDER THINGS LIKE THAT.

I JUST, I'M REALLY HESITANT TO, AND I KNOW SOME OF Y'ALL WOULD JUST SAY, MAN, WE SHOULD NEVER DO TASTE AGAIN.

I'M, I I'M NOT THERE.

I MAY BE IN THE MINORITY.

I DON'T THAT.

SO, UH, AND IF SO, IF SO THAT'S, YOU KNOW, SO BE IT.

BUT, UM, BUT I, I STILL THINK IT'S, I THINK IT'S SOMETHING WORTH CONTINUING TO GET THAT, CONTINUE TO GET THAT EXPOSURE.

LET LET THE, UH, ABBY AND HER TEAM DO THEIR THING, CONTINUE TO IMPROVE IT.

MARY AND HER TEAM CONTINUE TO GET US THE EXPOSURE TO GET PEOPLE, CONTINUE TO THINK ABOUT ADDISON RESTAURANTS, ADDISON RESTAURANTS, ADDISON RESTAURANTS, THAT THAT'S WHAT YOU WANT THEM TO DO.

AND IT'S JUST THE GETTING IT IN THEIR BRAIN.

'CAUSE IF NOT, THEN THEY'RE NOT HEARING ABOUT US BETWEEN SEPTEMBER AND JULY.

WELL, SO I DON'T DISAGREE WITH ANYTHING YOU SAID, BUT WHAT I AM SAYING IS I THINK THERE'S SOMETHING THAT WE CAN DO TO REPLACE THE EXISTING CONCEPT OF TASTE.

AND I THINK YOU CAN SPREAD IT OUT INSTEAD OF, UH, YOU KNOW, A THREE DAY EVENT.

I MEAN, I THINK WE CAN DO TASTE ADDISON THROUGHOUT THE YEAR.

I THINK WE CAN DO A VERY CREATIVE RESTAURANT WEEK IN A WAY THAT ONLY ADDISON COULD DO THAT'LL GENERATE JUST AS MUCH BUZZ OR, OR, OR VIEWS OR TV HIGHLIGHTS.

I DON'T KNOW HOW YOU, WHAT YOU WANNA CALL THAT, BUT I ALSO THINK WE CAN BREAK IT DOWN AND TARGET SOME THINGS THAT WE'VE BEEN TRYING TO FIGURE OUT HOW TO GROW.

LIKE I THINK WE, WE'VE GOT THIS GREAT BRAND TASTE.

I DON'T SEE WHY WE CAN'T DO, YOU KNOW, A 10 DAY RESTAURANT WEEK.

UM, WE DO LIKE A LONG WEEKEND WHERE WE DO TASTE ARTS.

SO WE, WE COMBINE THEATER SHOWS WITH MAYBE ONE OR TWO RESTAURANTS THAT MIGHT COME IN AND, AND DO COCKTAIL COCKTAILS AND APPETIZERS.

UM, I THINK THERE'S SOMETHING WE CAN DO AROUND THE HOLIDAYS.

I ABSOLUTELY THINK WE CAN DO SOMETHING FOR NEW YEAR'S.

SO SPREAD THE WHOLE TASTING OUT ALL YEAR AND GET MAYBE JUST AS MUCH IF NOT MORE EXPOSURE.

SO, SO WHAT WHAT I, WHAT I HEAR YOU TALKING ABOUT, WHAT I HEAR IS WE SHOULD JUST PROMOTE OUR RESTAURANTS MORE AND DO DIFFERENT EVENTS THROUGHOUT THE YEAR FOR THE RESTAURANTS GETS, BECAUSE AN EVENT THAT GOES THROUGHOUT THE YEAR, IT'S NOT AN EVENT THAT'S A MARKETING WELL MARKETING PROGRAM.

SEE, MY, MY PROBLEM WITH WHAT WE'VE GOT RIGHT NOW, AND I'VE, I'VE SAID IT, IT IS, IT'S THE FIXED COST, RIGHT? IT'S THE MILLION DOLLARS THAT WE'VE GOTTA SPEND.

AND I KNOW ENTERTAINMENT'S IN THAT, BUT IT'S THE MILLION DOLLARS WE'VE GOTTA SPEND TO KICK THIS OFF, RIGHT? MM-HMM .

SO IF THERE'S A WAY TO PROMOTE THE RESTAURANTS WITHOUT THAT INFRASTRUCTURE, THAT'S THE DIRECTION I'D LIKE TO GO.

YOU KNOW, AND, AND YOU KNOW, THE, THE RESTAURANT WE, WE'VE BEEN TALKING ABOUT, YOU KNOW, A VERY FOCUSED, UH, EVERY RESTAURANT THAT WANTS TO PARTICIPATE HAS A SPECIAL MENU, UM, YOU KNOW, WHERE, UH, YOU, YOU CAN COME IN AND GET A DISCOUNT RATE FOR, YOU KNOW, A COARSED OUT MEAL.

UM, AND I THINK YOU CAN ELECTRONICALLY PROMOTE THAT.

AND, AND I GET, I THINK THAT GETS A LOT OF EXPOSURE.

I THINK YOU CAN DO SOMETHING LIKE THAT MAYBE AS, AS A SUBSCRIPTION FOR FOUR TIMES A YEAR.

YOU CAN DO A DATE NIGHT OR, OR SOMETHING LIKE THAT.

BUT I THINK WE'VE GOT A CREATIVE GROUP AND I THINK WE CAN FIND A WAY THAT WILL MAKE THAT SOMETHING MORE THAN JUST WHAT DALLAS DOES AS A RESTAURANT WEEK.

ALL THE, ALL THE THINGS THAT YOU'RE TALKING ABOUT ARE GOOD IDEAS.

AND, AND I THINK WE SHOULD BE DOING ALL THE ABOVE, INCLUDING TASTE, BECAUSE WE SHOULD BE, WE SHOULD BE PUSHING EVERYTHING WE CAN AND FIND OPPORTUNITIES FOR PEOPLE TO COME, UH, AND VISIT OUR RESTAURANTS BECAUSE IT WOULD, THAT'S, IT IS SUCH AN IMPORTANT PART OF, OF WHO ADDISON IS, IS OUR RESTAURANTS.

AND SO, UM, WE SHOULD, WE SHOULD DEFINITELY BE DOING THAT THROUGHOUT THE YEAR.

FIND OPPORTUNITIES TO HAVE SMALL, SMALLER, I WOULDN'T EVEN CALL 'EM EVENTS, BUT PROMOTIONS OF SOME KIND, UM, TO GET, TO GET FOLKS IN.

NO, NOBODY'S GOING TO, THERE'S NO, THERE'S NO NEWS STATION THAT'S GONNA DO COVERAGE ON THOSE KIND OF THINGS, I DON'T BELIEVE, BECAUSE THEY'RE NOT REALLY, REALLY, THEY'RE NOT NEWSWORTHY SOMETHING THAT ATTRACTS LARGE, LARGE AUDIENCES.

UM, AND YOU GOT LIVE MUSIC THINGS THAT, THINGS THAT CREATE A BUZZ, THAT'S WHAT GETS, THAT'S WHAT MAKES NEWS.

THOSE KIND OF THINGS THAT YOU'RE TALKING ABOUT.

THEY'RE GREAT, BUT THEY DON'T MAKE NEWS.

WE DON'T GET, AND I'M, I, FOR ME, THE, THE, THE EXPOSURE THAT WE GET FROM OUR EVENTS IS SO VALUABLE.

AND IF, AND IF, AND IF YOU DON'T HAVE TASTE, I DISAGREE.

THEN ONCE OCTOBER FEST IS OVER, THEY'RE NOT GONNA HEAR ANYTHING ABOUT ADDISON UNTIL WE START, START TALKING ABOUT KABOOM TOWN.

I DO THINK THERE ARE SOME CREATIVE THINGS WE CAN DO TO MAKE THAT DIFFERENT.

UM, YOU KNOW, BUT I, I WANNA HEAR SOME OTHER THOUGHTS FIRST BEFORE I MORNING.

YEAH, I'VE GOT, UM, QUITE A FEW, BUT, UM, SO

[02:35:01]

I'VE GOT, I'VE GOT KIND OF IN RESPONSE TO YOUR THOUGHT.

UM, IT'S, IT'S TWO, TWO THOUGHTS.

ONE, ONE IS HOTEL FUN HEADS IN BEDS.

WHAT, WHAT EVENTS WOULD BRING PEOPLE INTO TOWN AND KEEP 'EM IN A HOTEL? AND THEN, AND THEN A, UH, ANOTHER EVENT.

UM, SOME OF THEM MIGHT BE HOTEL FUN RELATED AND, AND, AND HELP OUR RESTAURANTS, BUT THEN THERE'S SOME THAT ARE JUST GONNA BE RESTAURANT RELATED AND NOT HOT FUN RELATED.

AND IT'S, AND IT'S OBVIOUSLY, IT'S PART OF THIS PRESENTATION.

UM, WE WILL SEE THAT ON THE NEXT SLIDE, BUT, UM, UM, WE JUST, RIGHT NOW WE'RE SPENDING A LOT OF MONEY.

WE'RE, WE'RE, WE'RE CALLING OUR INVESTMENT.

WE'RE LOSING 700 SOMETHING THOUSAND DOLLARS, UM, RIGHT NOW.

AND IT JUST SEEMS LIKE WE'RE, WE'RE FILLING UP MAYBE 150 HOTEL ROOMS. CAN CAN I, YEAH, YEAH.

INTERRUPT FOR JUST FOR A SECOND.

WE KEEP USING THE EXPRESSION THAT WE'RE LOSING $700,000, BUT ARE WE, OR ARE WE INVESTING $700,000 IN THE, IN THE PROMOTION OF ADDISON? I DON'T, I DON'T THINK IT'S A, I, FOR ME, IT'S NOT JUST A STRAIGHT NUMBERS THING.

THERE'S, THERE'S SO MUCH MORE TO IT.

IT'S NOT, IT'S HARD TO QUANTIFY SOME OF IT.

I, I, I GRANT THAT, BUT I THINK THAT, I THINK THE VALUE'S THERE, SO I DON'T THINK THAT'S AN ACCURATE STATEMENT THAT WE'RE LOSING $700,000 ON PAPER.

YEAH, BUT NOT, NOT THE BIG PICTURE.

I DON'T THINK WE'RE, OH, I'M SORRY.

GO AHEAD.

OKAY, THANKS.

UM, SO, SO, UM, I'M JUST, I'M JUST NOT SEEING A WHOLE LOT, YOU KNOW, WE'RE DOING THIS TO PUT, TO BRING PEOPLE TO ADDISON, GET 'EM IN THE HOTELS.

I SEE ABOUT 150 MAYBE, I THINK THE NUMBER'S A LITTLE BIT AROUND 150 HOTEL RESERVATIONS, RESTAURANTS, UM, GOD BLESS MAY DRAGON, E FERELLI, CHAMBERLAINS.

IT'S, IT IS THE SAME ONES THAT THAT SEEM, UM, CANTINA LAREDO.

THEY, THEY KEEP SHOWING UP.

IT JUST SEEMS LIKE WE HAVE ROUGHLY 40, 40 OF OUR RESTAURANTS AND, AND THEN THERE'S A HANDFUL OF ADDISON AREA RESTAURANTS AND, AND THERE'S SOME CATERERS THAT, THAT DO THEIR THING.

BUT I JUST, I JUST KIND OF QUESTION HOW MANY PEOPLE THAT COME TO THAT EVENT, UM, YOU KNOW, ARE, ARE, ARE REALLY GOING BACK, BACK TO THE RESTAURANT.

SO, UM, FOR THE AMOUNT, FOR THE AMOUNT OF MONEY THAT IT, THAT IT COSTS US, WE ARE GETTING SOME MEDIA HITS AND, AND, AND PEOPLE TALKING ABOUT US AND THINKING ABOUT US.

AND THAT'S GREAT TO SEE THAT ON THE NEWS.

THAT'S AWESOME.

BUT, UM, UM, I, I WOULD LOVE TO SEE US DO MORE EVENTS, CALL 'EM MICRO IF YOU WILL.

AND I SAY MICRO AS FAR AS THE AMOUNT OF MONEY SPENT, NOT, NOT THE MAGNITUDE OF THE THING.

UM, AND THAT'S, THAT'S, THAT'S WHERE I'D LIKE TO GO.

AND THAT'S, THAT'S SLIDE SIX.

UM, AND, AND I THINK WE COULD GET A RIDICULOUS AMOUNT OF BUZZ OFF OF, UH, MAYBE WE HAVE 5, 5, 5 THINGS OR 10 THINGS OR 15 THINGS RATHER THAN ONE BIG THING.

UM, AND SO THAT'S, THAT'S MY THOUGHT.

UM, I WOULD, I WOULD LIKE TO SEE US LOOK INTO A DIFFERENT DIRECTION.

CHRIS, DID YOU STILL HAVE SOMETHING? IF WE'RE LOOKING FOR, SO FIRST OF ALL, I THINK IT COMES BACK TO WHAT ARE WE TRYING TO DO AND WHO WE DOING IT FOR? AND I, I KEEP ON COMING BACK TO, I DON'T THINK IF THE GOAL IS TO, YOU KNOW, HIGHLIGHT RESTAURANTS AND GET PEOPLE IN THE HOTELS, I DON'T THINK WE'RE DOING IT WITH, WITH THIS EVENT.

I DON'T DISAGREE WITH ANYTHING THAT YOU'RE SAYING ABOUT, ABOUT, YOU KNOW, GETTING THE EXPOSURE AND IT'S PART OF OUR BRAND.

BUT ALL I'M SAYING IS I THINK THERE'S SOMETHING BETTER THAT WE CAN DO TO HIGHLIGHT THE RESTAURANTS AND HOTELS.

SO, UM, I DON'T THINK THAT, I AGREE WITH YOUR STATEMENT THAT WE WOULDN'T BE DOING ANYTHING FROM SEPTEMBER UNTIL JULY BECAUSE I DO THINK WE SHOULD HAVE A RESTAURANT WEEK.

I DO THINK WE SHOULD PROMOTE DIFFERENT HOLIDAYS, NEW YEAR'S EVE, VALENTINE'S MOTHER'S DAY TIMES WHEN PEOPLE MAKE RESERVATIONS AND GO TO RESTAURANTS.

WE HAVE THE INFRASTRUCTURE IN OUR WEBSITE ALREADY.

ALL WE HAVE TO DO IS GET THE WORD OUT.

SO HOW DO WE GET THE WORD OUT? MAY, YOU KNOW, THE NEWS ANCHORS AREN'T GONNA TALK ABOUT OUR WEBSITE, THAT'S NOT GONNA HAPPEN.

BUT SOCIAL MEDIA IS A VERY INEXPENSIVE WAY TO GET THE WORD OUT.

AND WE ALREADY HAVE THE INFRASTRUCTURE AND THESE RESTAURANTS, ALL THEY HAVE TO DO IS EACH ONE JUST HAS TO UPDATE THEIR PAGE TO SAY VALENTINE'S DAY, MOTHER'S DAY, WHATEVER THE EVENT IS.

AND THEY NEED TO HAVE SOME SORT OF A PROMOTION, EITHER 20 OFF, HALF PRICE DRINKS, BUY ONE, GET ONE.

I DON'T CARE.

IT DOESN'T MATTER WHAT IT IS.

WHEN WE USED TO DO IT IN THE FURNITURE BUSINESS, WE WOULD HAVE CONTESTS AND WE WOULD HAVE, WE HAD A PARADE OF HOME

[02:40:01]

FURNISHING STORES AND EVERYBODY HAD A PASSPORT.

AND YOU WENT FROM STORE TO STORE TO STORE AND EVERY STORE HAD TO STAMP IT.

WE COULD CREATE EVENTS WHERE PEOPLE ARE GOING THROUGH GETTING STUFF STAMPED AND GIVE AWAY PRIZES, LIKE SEASON TICKETS TO THE COWBOYS.

NOT A NIGHT AT THE THEATER AT AT ADDISON THEATER.

ALTHOUGH I THINK THAT'S A GREAT PRIZE TOO.

THEY DON'T HAVE TO BE GIANT ONES, BUT WE COULD HAVE SOME BIG ONES TO GET THE CROWD.

THERE'S WAYS TO PROMOTE IT.

AND WHAT YOU'RE SAYING ABOUT ALL THAT PRESS FOR ADDISON, IT'S ALL GOOD, BUT DOES IT TRANSLATE INTO PUTTING SEATS IN THE BUTTS IN THE RESTAURANTS? YES, IT DOES.

DOES IT DO IT TO THE LEVEL AND DEGREE FOR WHAT IT COSTS US? I'M NOT SO SURE.

IT IS VERY EXPENSIVE.

AND I THINK WE COULD, EVEN IF WE SPENT THE 700,000, I'D RATHER SPEND TWO 50 AND TWO 50 AND TWO 50 AND SPREAD IT OUT AND REALLY SEE A DIFFERENCE IN THE RESTAURANTS FOR THE MONEY THAT WE'RE SPENDING.

AND IT DOESN'T, WE, WE DON'T HAVE TO WORRY ABOUT THE WEATHER.

WE DON'T HAVE TO WORRY ABOUT STAFFING IT.

WE DON'T HAVE TO WORRY ABOUT SECURING IT.

WE DON'T HAVE TO WORRY ABOUT THOSE BARRICADES.

THERE'S A WHOLE LOT THAT WE BENEFIT BY NOT DOING IT AT THE PARK.

I DON'T DISAGREE WITH YOU, BRUCE.

I I THINK EVERYTHING YOU SAID IS SPOT ON, BUT I MEAN, THAT'S WHAT MAKES THE WORLD GO ROUND.

WE JUST HAVE DIFFERENCES OF OPINION.

MM-HMM AND I DON'T KNOW WHAT'S BEST.

I JUST THINK WHAT WE'RE DOING ISN'T WORKING AND SO WE SHOULD BE LOOKING AT A CHANGE.

THAT'S THEN DAN, WE HAVEN'T HEARD FROM YOU YET.

SORRY.

I WROTE DOWN, UH, I GOT THE CITY'S PARTICIPATION, UM, THE BUSINESSES.

NO, I'M JUST PATIENTLY ABSORBING EVERYTHING THAT'S BEEN SAID.

AND UM, AGAIN, ABBY CERTAINLY HAVE ALWAYS SAID IT TO YOU, GREAT JOB WITH THE EVENTS, NEVER HAD AN ISSUE AT ALL.

ALWAYS GET GREAT FEEDBACK FROM THE CONCESSIONERS, UM, AND TO THE POINT WHERE SOME OF 'EM SAID THEY PROBABLY WOULDN'T EVEN PARTICIPATE IF YOU WEREN'T A PART OF THIS, BECAUSE THAT'S HOW MUCH OF A DRAW YOU HAVE FOR THEM.

SO THANK YOU FOR THAT.

YOU KNOW, A COUPLE POINTS THAT I WROTE DOWN, UH, TO MARY'S POINT, THE WORD REGIONAL AND I, I, I BROUGHT THIS UP BEFORE, THE FOLKS THAT ATTEND OUR TASTE OR FOR THAT MATTER, ALL OF OUR EVENTS, BUT LET'S JUST TALK TASTE IN THE BEGINNING OF THE YEAR.

THEY'RE NOT JUST ADDISON RESIDENTS.

WE DON'T EXPECT IT TO BE, 'CAUSE WE'RE NOT GONNA PUT HEADS IN BEDS, BUT YOU HAVE NEIGHBORING CITIES THAT WE'RE PARTNERING WITH, WITH INTECH AND OTHER THINGS.

SO FARMERS BRANCH, CARROLLTON, I STILL DON'T UNDERSTAND.

MAYBE THERE'S A CONVERSATION WE HAD WITH THEIR, THEIR ENTERTAINMENT FOLKS, THEIR, UM, EVENT PLANNERS.

'CAUSE THEY DON'T HAVE TASTE, THEY DON'T HAVE KABOOM, THEY DON'T HAVE WHAT WE HAVE, BUT YET THEIR FOLKS ARE COMING OF A MAYBE A, A CITY SPONSORSHIP OR WE OPEN THIS UP TO SOME OF THEIR RESTAURANTS.

WE'RE STRUGGLING TO GET OUR OWN RESTAURANTS UNDER OUR OWN STREET TO COME TO OUR EVENT.

AND I JUST THINK WE SHOULD BE LOOKING AT A BIGGER PICTURE AS A REGIONAL, WE'RE GETTING THE EXPOSURE STILL.

NO ONE'S GONNA RUN AROUND AND FLY A FLAG AND SAY, I'M IN FARMER'S BRANCH.

THAT'S THE JOB OF THE RESTAURANT AT THE ACTUAL EVENT TO DO SO.

OR I'M IN CARROLLTON OR I'M IN COPPEL FOR THAT MATTER.

I JUST THINK WE SHOULD OPEN THIS UP FROM A FINANCIAL OBLIGATION FOR THOSE CITIES TO MAYBE HAVE SOME CONVERSATIONS WITH YOUR DEPARTMENT AND DAVID AND BRUCE TO SAY, IS THERE A BIGGER PICTURE HERE THAT WE'RE MISSING TO GET SOMETHING REINVIGORATED? UM, I'M NOT SAYING THAT THOSE FOLKS ARE GONNA PUT THEIR HEADS IN THEIR BEDS OR OUR BEDS.

BACK TO ANOTHER POINT THAT I HAD WRITTEN DOWN, UM, INFLUENCERS.

SO WE, WE PACK THESE BUSES, WE TAKE 'EM AROUND AS INFLUENCERS AND WE'VE SAT IN SOME OF THESE, UH, RESTAURANT OPENINGS.

YOU SEE THEM WITH THEIR LITTLE CAMERAS SET UP AND DOING THE THE FUN FIREWORKS.

I LOOK AT SOME OF THE STUFF I SEE ON INSTAGRAM AS FOOD INFLUENCERS THAT ARE COOKS, RIGHT? SO THEY'RE COOKING, AND I'VE ALWAYS ASKED THAT COMPONENT LIKE, SIR LAAB, CAN WE GET A COMPONENT OF THESE RESTAURANTS? OR MAYBE IT'S, THEY'RE THE INFLUENCER INSTAGRAM COOKS THAT ARE COMING TO THIS EVENT OR BEEN INVITED TO THIS EVENT THAT ARE REGIONAL, THAT ARE IN THE STATE OF TEXAS OR OKLAHOMA.

AND I KNOW THERE ARE SOME OF THEM.

SO HAVE YOU REACHED OUT FROM THAT MARKETING SIDE TO THOSE INFLUENCERS TO COME AND DO A COOKING EXHIBIT OR SOMETHING ALONG THE LINES OF A COOKING CLASS? WAIT, CHAMBERLAINS IS GONNA TEACH ME HOW TO MAKE THEIR NUMBER ONE DISH.

YOU KNOW, OR HAWKERS IS GONNA TEACH ME HOW TO MAKE THEIR NUMBER ONE DISH.

I JUST, I THINK THOSE ARE THINGS THAT ARE MISSING FROM THE EVENT.

BACK TO THE MENU OF THE FOODS.

YOU DON'T GET THE EXPERIENCE, YOU DON'T GET TO SEE THE ATMOSPHERE OF HAWKERS OR A CHAMBERLAINS.

YOU MISS IT ALL.

BUT IF YOU, IF YOU ENCAPSULATE SOME OF THAT WITH A TEST, MAYBE IT'S TWO, MAYBE IT'S THREE OF THE 40 THAT COME THAT WOULD SAY, HEY, SO THAT'S ANOTHER POINT I HAD.

ANOTHER POINT IS, YOU KNOW, BACK TO HOWARD'S OLD DAYS OF THIS, THIS PUNCH CARD CONCEPT.

WE USED TO HAVE PUNCH CARDS TO GET FROZEN YOGURTS OR PUNCH CARDS TO GET 31 FLAVORS, RIGHT? YOU GO BACK THE THIRD TIME OR NINTH TIME YOU GOT A FREE SOMETHING.

SO MAYBE THE RESTAURANTS THAT ARE PARTICIPATING IN THE EVENT, THERE'S GOTTA BE A COMPONENT TO GENERATE REVENUE.

MAYBE THEY'RE SELLING A PUNCH CARD OF SOMETHING, A DIGITAL PUNCH CARD, A PHYSICAL PUNCH CARD.

BUT THAT'S HOW YOU'RE GONNA GET 'EM TO GO FROM OUR EVENT INTO THE PHYSICAL RESTAURANT TO EXPERIENCE THE WHOLE THING.

IN MY OPINION, IT'S JUST A WAY TO GET THEM A WEEK LATER, A MONTH LATER, VALENTINE'S DAY LATER OR A HOLIDAY LATER, TO GET INTO THE RESTAURANT ITSELF AND EXPERIENCE THE ATMOSPHERE OF DINING IN ADDISON.

UM, ANOTHER POINT THAT

[02:45:01]

SO WE, WE TALK A LOT ABOUT OUR BUSINESSES HERE IN ADDISON AND IF THERE'S A HUNDRED THAT WE SWELL TO A HUNDRED PLUS THOUSAND A DAY, WHAT WE JUST SAID, WE ARE TRYING TO GET ATTENDANCE UP.

I WOULD BE CURIOUS TO KNOW THE PERCENTAGES OF THOSE PEOPLE.

MARY KAY NAMING THE BIG BUSINESS HERE, MINE ALL, HOW MANY OF THEIR EMPLOYEES ARE COMING TO OUR OWN EVENT TASTE ADDISON? UH, I WOULD BET IT'S LESS THAN 1%.

AND THAT WOULD BE ANOTHER AREA I'D BE FOCUSING ON IS THE BUSINESSES HAVE STAFFS THAT COME HERE FIVE DAYS A WEEK, THREE DAYS A WEEK, TWO DAYS A WEEK.

THEY WORK IN ADDISON.

I'D LOVE TO KNOW WHAT A PERCENTAGE WOULD LOOK LIKE.

HOW MANY OF THEM NEVER EVER HAVE BEEN TO TASTE.

SO THOSE ARE MY POINTS.

I APPRECIATE IT.

THANKS DAN.

SOME INTERESTING IDEAS.

I LIKE IT.

RANDY, THANK YOU SIR.

I'LL TRY TO BE BRIEF AND I KNOW I'M GONNA GET A LITTLE PUSHBACK FROM YOU, MAYOR.

THE WORD INVESTMENT SHOULD NOT BE ANYWHERE IN THIS.

I WOULD LIKE TO SEE THAT INVESTMENT CHANGED OUT WITH EXPENSE BECAUSE THAT'S WHAT IT IS.

IT'S AN EXPENSE.

SO, BUT I MOVE ON.

WE'RE ALL SITTING HERE TALKING THE SAME THING GUYS AND AUDIENCE.

WE'RE TALKING ABOUT TASTE AS A FOOD EVENT.

IT'S DESIGNED TO GET PEOPLE TO OUR RESTAURANTS.

TASTE HAS EVOLVED INTO, IT'S NOT EVEN ALL OUR RESTAURANTS, IT TASTES ANYMORE, IT'S OUTSIDE, WHICH IS FINE.

WE WANT TO GET SOMETHING TO GET SOME IN.

WE'RE TALKING ABOUT A FOOD EVENT.

THE NAME OF THE EVENT IS TASTE ADDISON.

IT IS NOT TASTE AND SOUND OF ADDISON.

AND OUR MOST EXPENSIVE PART OF THIS PROCESS IS THE ENTERTAINMENT AS YOU'VE TOLD US MANY, MANY TIMES.

AND NONE OF US, NO ONE CAN AGREE ON THE ENTERTAINMENT THAT COMES.

AND I'M NOT INTERESTED IN PAYING $2 MILLION FOR NAME THE BIGGEST SINGER YOU CAN THINK TO COME IN BECAUSE IT'S A FOOD EVENT.

IF WE COULD GET LOCAL ENTERTAINMENT JUST AS BACKGROUND NOISE, I DON'T CARE TO HAVE A CONCERT.

IF WE WANT TO HAVE A MUSIC EVENT, LET'S PUT ON A SEPARATE MUSIC EVENT WITH CONCERTS AND CHARGE PEOPLE TO COME TO CONCERTS.

WE'RE TRYING TO GET PEOPLE HERE FOR FOOD AND TO GET 'EM INTO THE RESTAURANTS.

MY OPINION ON TASTE IS NOT CHANGED UNDER ITS CURRENT FORM.

I I, I'LL USE A COOKING IDIOM, STICK A FORK IN IT.

IT'S DONE UNDER THE CURRENT FLAG.

MY, I WOULD LOVE TO SEE THE ENTERTAINMENT GO AWAY, THE HEADLINER GO AWAY AND THAT WILL CUT OUR BOTTOM LINE TREMENDOUSLY.

GET SOME LOCAL TALENT AS BACKGROUND MUSIC DURING THE NOISE DURING THE DAY.

I DON'T CARE IF IT'S A ACOUSTIC GUITAR PLAYER UP THERE PLAYING JUST FOR ATMOSPHERE, BUT TASTE HAS RUN ITS COURSE.

AND I DON'T KNOW IF WE DID IT OURSELVES BY TRYING TO REBRAND IT OVER THE YEARS AND CHANGE IT INTO SOMETHING THAT IT WASN'T.

AND THEN OTHER PEOPLE CAME IN AND FILLED THAT VOID OF A TASTE.

BUT THERE'S, THERE'S MORE COMPETITION THAN WHEN THIS THING FIRST STARTED.

IN MY OPINION, IT NEEDS TO BE DONE.

HOWARD? YES? I HAVE A QUESTION FOR YOU.

UM, IN THE PAST, THE LAST RECENT YEARS, WE HAVE NOT BEEN CHARGING FOR THE RESTAURANTS TO COME.

AND NOW THIS YEAR WE'RE CHARGING AT THIS POINT IN TIME, 1ST OF JANUARY, DO WE HAVE A LOT OF RESTAURANTS THAT ARE SAYING YES, KNOWING THEY HAVE TO PAY? OR IS IT EQUAL TO WHAT WE WERE GETTING LAST YEAR AT THIS TIME AND IT WAS FREE? I WOULD SAY THAT WE'RE GETTING PEOPLE THAT HAVE PUSHED BACK ON IT, BUT BECAUSE IT IS A PART OF OUR IDENTITY.

THEY WOULD RATHER GRUMBLE AND PARTICIPATE THAN NOT PARTICIPATE AT ALL.

AND HOW MUCH ARE WE ASKING THEM TO PAY? UM, I'D, I'D HAVE TO DOUBLE CHECK, UM, THE FEE, BUT IT'S FOR, UM, A 10 BY 20 SPACE AND I THINK IT'S 500 FLAT.

SO AT THIS POINT IN TIME.

AND WE'RE JUST, WHEN IS TASTE? IS IT APRIL OR MAY? IT'S APRIL.

HOW MANY PEOPLE DO WE HAVE SIGNED UP? UM, I THINK THE LAST APPLICATION NUMBERS THAT I SAW, WE WERE PUSHING, UM, RIGHT AT 40 AND APPLICATIONS ARE OPEN UNTIL THE END OF THE MONTH.

SO 40 APPLICATIONS, BUT NOT 40 PEOPLE THAT HAVE PAID.

OH, THEY WOULDN'T, THEY, UM, WE DON'T, UH, TAKE PAYMENT UNTIL THEY'RE ACCEPTED.

SO SOME PEOPLE APPLY AND WE TELL 'EM NO.

IF THEY'RE NOT AN ADDISON RESIDENT, WE'LL DECLINE THEM.

RESIDENT OR BUSINESS? UM, LIKE VENDOR BUSINESS.

LIKE A BUSINESS, I MEAN A RESTAURANT THAT'S NOT IN ADDISON PROPER.

CHANGES ARE DESIGNED TO IMPROVE OUR, THE BOTTOM LINE, BASICALLY.

I JUST, I JUST WONDERED HOW WE WERE DOING WITH THE CHANGES THAT WE'RE DOING BECAUSE THESE

[02:50:01]

SO, UM, HAVE WE GOTTEN ANY MORE SPONSORS NOW THAN IN THE PAST? YES.

SO OUR DISTRIBUTOR SPONSOR, UM, IS A BIG ONE, UM, THAT WE HAVEN'T HAD IN THE PAST.

WE'VE NOT HAD, AT LEAST IN MY TIME.

UM, AND I DON'T THINK THAT WE'VE HAD ONE, UM, PROBABLY BECAUSE OF THE ALCOHOL SALES THAT THE RESTAURANTS ARE ABLE TO DO.

UM, TO MY KNOWLEDGE, THE BEVERAGE DISTRIBUTOR THAT WE'VE HAD WAS ALIGNED WITH KABOOM AND NOT ACTUALLY WITH TASTE.

SO DO SOME OF THE RESTAURANTS ARE CURRENTLY CUSTOMERS OF THIS? UM MM-HMM .

THIS DISTRIBUTOR AND SOME ARE NOT.

SO THE ONES THAT ARE NOT HAVE TO PURCHASE THEIR ALCOHOL FROM THIS DISTRIBUTOR DURING THIS EVENT? YEAH, WELL ACTUALLY THEY WON'T, THEY WON'T ACTUALLY PURCHASE ANYTHING BECAUSE THEY'RE NOT SELLING.

THE RESTAURANTS WILL NOT BE PERMITTED TO DO ALCOHOL.

SALES WILL HAVE THAT UNDER ONE BEVERAGE CONCESSIONAIRE.

UM, AND SO WE'LL GET THE SPONSORSHIP FROM THE DISTRIBUTOR AND THEN WE'LL ALSO TAKE A PERCENTAGE OF, UM, THE ALCOHOL SALES, WHICH WE HAVE NOT TRADITIONALLY DONE.

SO THE RESTAURANTS WON'T BE ABLE TO SELL ALCOHOL.

JUST THIS ONE VENDOR CAN SELL IT? THAT'S CORRECT.

AND THE RESTAURANTS ARE OKAY WITH THAT? THEY'RE STILL SIGNING UP? YES, SIR.

THERE'S, THERE'S DEFINITELY PUSHBACK.

YOU'RE DOING A GREAT JOB.

WOULD THEY BE ABLE TO SELL THE OTHER PERSON'S ALCOHOL IN THEIR BOOTH, OR WOULD YOU HAVE TO GET FOOD AND THEN GO STAND IN ANOTHER LINE FOR BEER? ALL OF THE BEVERAGE WOULD BE CENTRALIZED AND IN, UH, VERY SIMILAR TO WHAT WE DO AT KABOOM.

SO IT WOULD BE A SINGULAR BEVERAGE CONCESSIONAIRE, AND THAT WOULD NOT JUST BE ONE BEVERAGE BOOTH.

THERE WOULD BE MULTIPLE BEVERAGE BOOTHS ON THE GROUNDS, BUT ALL OF THAT WOULD BE CONSOLIDATED UNDER ONE BEVERAGE CONCESSIONAIRE, DARREN? YEAH, THAT'S MY QUESTION IS HOW MUCH PUSHBACK ARE YOU GETTING SINCE I CAN'T SELL ALCOHOL, BECAUSE I COULD SEE THAT WOULD BE A BIG REVENUE GENERATOR FOR THEM.

AND YOU'RE, YOU'RE NOT SEEING THE PUSHBACK.

THEY'RE STILL SIGNING UP THERE.

UM, THERE'S DEFINITELY, UM, PEOPLE THAT ARE NOT HAPPY ABOUT THAT.

UM, WHEN WE TALKED ABOUT WHAT OUR THREE TO FIVE YEAR PLAN WAS, GOING BACK TO 2023, WE DID RECOGNIZE THAT THIS WAS THE DIRECTION THAT WE NEEDED TO GO IN.

WE JUST DIDN'T ANTICIPATE GOING IN IT SO QUICKLY.

DALE, I'M NOT, WASN'T THERE? SORRY.

THOUGHT YOU WERE DONE, MAN.

UM, SO I THINK THIS, UH, GOING BACK TO THE THOUGHT OF INVESTING THE $750,000 THAT WERE, WERE, UM, IN THE RED HERE INTO STRAIGHT, UH, ADVERTISING, YOU REALLY CAN'T DO THAT 'CAUSE YOU DON'T HAVE SOMETHING TO ADVERTISE SO MUCH.

SO YOU GOTTA HAVE THE BIG BUZZ OF TASTE.

AND IF WE DO SMALLER EVENTS, I WORRY ABOUT LOSING THAT BIG BUZZ.

UM, BUT I THINK, YOU KNOW, I THINK WE COULD PROBABLY PULL IT OFF AND WE COULD MAKE IT A TASTE BRAND, A TASTE UMBRELLA.

AND, UM, SOMEBODY SAID IT'S ALL ABOUT THE FOOD.

IT'S REALLY NOT ABOUT THE FOOD.

IT'S ABOUT THE FOOD AND THE EXPERIENCE THAT THEY HAVE IN THE RESTAURANT.

SO I THINK THAT'S A BIG PART OF IT.

AND ALSO THE ENTERTAINMENT, UH, THE FOOD, UM, ENJOYMENT THAT PEOPLE DO NOW IS CHANGING TO THE ENTERTAINMENT PLACES THAT WE HAVE.

LIKE FOUR OF 'EM NOW, FOUR OF 'EM COMING ONLINE.

WE COULD HAVE, UM, TASTE, UH, DIFFERENT TASTE EVENTS ALMOST QUARTERLY IN BETWEEN.

OR WE COULD HAVE A A A MONTH OF TASTE TYPE OF EVENTS AND GET THE SAME SORT OF, UH, BRANDING.

UM, GO BACK TO SLIDE FIVE.

I WANTED TO, UH, NO, THAT'S IT.

YOU WANT IT SLIDE SIX? OURS IS FIVE.

IT'S SIX.

UM, SO THE GOAL FOR ME IS, UM, I THINK IT'S CLEARLY, UH, A, A BIG BUZZ FOR ADDISON, THE, THE BRAND TOP OF MIND.

UM, CAN WE DO THAT ALL YEAR LONG? PROBABLY.

SO IT WOULD MAYBE FOUR SMALLER EVENTS.

AND ONE OF THE EVENTS COULD BE SOME MUSIC FOCUS EVENTS.

WE COULD HAVE TASTE MUSIC OR TASTE ADDISON, MUSIC FOCUSED TYPE DEAL.

AND, UM, FOCUSING ON THE INFLUENCERS ON SOCIAL MEDIA, I THINK THAT'S REALLY, WE, WE NEED TO DO THAT BECAUSE THE TRADITIONAL MAINSTREAM, UM, IS, IS, UH, YOU KNOW, DIMINISHING EVERY DAY.

UH, I'M NOT OPPOSED TO CHANGING IT THIS YEAR.

JUST LIKE I SAID, IF YOU CAN CHANGE DIRECTION, UH, THAT'S ONE OF MY QUESTIONS.

IT LOOKS LIKE, UH, WE MIGHT BE ABLE TO, UM, BUT I, I THINK THE, THE SMALLER EVENTS, BUT IF WE CAN GET A BIG BOOM FROM IT, THAT'S, THAT'S A BIG THING.

SO THE BRAND IS 50% OF MY GOAL.

AND THEN, UM, AND THAT ALSO FEEDS THE RESTAURANT.

THE BRANDS FEEDS ALL OF ADDISON.

SO, AND THEN THE SECOND 50% IS THE, THE RESTAURANT'S FOCUS IS THE RESTAURANT.

AND WHEN YOU SAY RESTAURANTS, WE DON'T REALLY JUST MEAN RESTAURANTS.

WE MEAN, UH, THE IMPROV, WE MEAN THE ENTERTAINMENT PLACES AND WE MEAN THE OTHER PLACES WHERE PEOPLE GO SPEND MONEY, UH, OVER IN VILLAGE ON PARKWAY.

ALL OF THOSE THINGS.

THAT'S, THAT'S, THAT'S WHAT I MEAN.

THAT'S, THAT'S WHERE I'M AT.

SO TARGET AUDIENCE, UM, I'M NOT A FAN OF, OF INVITING OUR

[02:55:01]

NEIGHBORING CITIES.

THEY'VE GOT THEIR OWN EVENTS.

I DON'T THINK THEY'D WANNA PLAY.

WELL, YOU CAN ASK ECONOMIC DEVELOPMENT GUYS.

THEY USUALLY DON'T WANNA PLAY WELL JUST TO, YOU KNOW, THEY WANT TO DO THEIR OWN THING.

SO I DON'T THINK THAT WORKS.

I THINK IT IS ADDISON RESTAURANTS ONLY.

AND, UM, LEMME SEE IF I HAVE ANYTHING ELSE HERE.

THAT'S IT.

ABBY, ANY IDEA HOW MUCH ADDITIONAL REVENUE WE'LL SEE BY, BY A REVENUE SHARE FOR ALCOHOL? UM, BECAUSE WE'VE NEVER TABULATED THAT.

I REALLY DON'T HAVE AN IDEA.

UM, MY BEST GUESS WOULD COME OFF OF OCTOBER FEST, BUT BECAUSE THAT IS SUCH A DIFFERENT EVENT, UM, AND BEVERAGE IS A BIG PART OF THAT, I DON'T KNOW THAT IT'S A FAIR COMPARISON.

UH, I I THINK IF YOU GO BACK TO THE FINANCIAL SLIDE TWO OR THREE, UM, IF YOU RECALL THE BUDGET, THERE WAS REALLY OUR AGGRESSIVE APPROACH.

SO I THINK THE 4 65 IS KIND OF THE BEST CASE.

THAT'S INCLUDING REVENUE FROM BEVERAGES, INCLUDING THE RENTALS, INCLUDING, UM, THE EXPENSES THAT WE'RE EXPECTING THIS YEAR.

SO THAT WAS REALLY, HEY, THIS IS OUR AGGRESSIVE APPROACH AND IF WE HIT EVERYTHING, ALL THE TARGETS WE WANT, THAT'S WHAT THAT 4 65 IS.

SO I THINK THAT'S A GOOD OKAY.

MARKER TO LOOK AT.

AND, AND JUST A COUPLE OTHER COMMENTS.

I KNOW, UM, WE, WE'VE SAID IT BEFORE.

I DO THINK THERE'S AN OPPORTUNITY TO DO SOMETHING AT NEW YEAR'S EVE.

MAYBE, YOU KNOW, A SCALED DOWN, UM, FIREWORK SHOW WITH NO INFRASTRUCTURE.

I THINK THAT WOULD GET A LOT OF PEOPLE INTO RESTAURANTS.

WE COULD DO VIEWING AREAS IN SOME OF THE HOTELS.

MAYBE THEY WOULD SELL SOME NIGHTS.

THAT'LL BE THE CONNECTION TO THE HOTEL FUND.

AND THEN WITH THE COMPLETION OF THE DART TRAIL, I THINK IT WOULD BE IN OUR BEST INTEREST TO CONSIDER DOING SOME SORT OF MARATHON OR HALF MARATHON.

UM, YOU KNOW, WE, WE CAN TALK, I DON'T KNOW WHAT TO CALL THAT TE LIKE, 'CAUSE I, I'M WITH DARREN.

I THINK THERE'S A BRAND THERE THAT WE CAN CONTINUE TO USE.

UM, AND I, I THINK IF YOU GET ON THE RIGHT RUNNING CALENDARS, YOU CAN, YOU CAN HAVE A NICE SHOWING AND WE CAN MAKE THAT SOMETHING THAT GETS A NICE EXPOSURE AT THE FINISH SIGN.

WE HAVE A BUNCH OF RESTAURANTS, BUT THEN ALSO I THINK IT'LL GENERATE SOME INCOME TO COVER THE MAINTENANCE EXPENSE OF THE, OF THE TRAIL.

THANKS.

UM, BACK TO A QUESTION I'D ASKED BEFORE, KNOWING THAT CONCESSIONAIRE IS A, IS A ONE VENDOR FOR ALCOHOL BEVERAGE SALES, IS THERE A COMPONENT, WAS THERE A DISCUSSION HAD WITH THAT CONCESSIONAIRE ABOUT A VIP LANE THAT YOU COULD UPGRADE YOUR TICKETING TO, TO GET YOUR BEER WITH LESS THAN 30 MINUTES? SOMETHING TO THAT EFFECT.

ANY, IS THAT SOMETHING THAT'S GOING TO HAPPEN OR, UH, YEAH, WE'RE LOOKING AT IT.

WONDERFUL.

AND THEN THE KIDS MARKET, UH, DAVID'S KIDS, YOU KNOW, OBVIOUSLY HAVE INSPIRED ABOUT THIS.

WE DO IT AT KABOOM.

IS THERE A POTENTIAL TO BRING IN FAMILIES TO HAVE A, A SEGMENT OF THE TIME BEFORE DARK TO HAVE A KIDS MARKET? WE'VE EXPLORED THAT.

UH, ABBY, UM, ON THE, THE SPONSORSHIP, UH, POTENTIAL DISTRIBUTOR PARTNER.

YES, SIR.

UM, YOU'VE GOT POTENTIAL.

AND SO, UM, WHEN, I MEAN, THERE'S GOTTA BE A DEADLINE RIGHT BEFORE THEY, THERE'RE EITHER GONNA BE A POTENTIAL OR THEY'RE GONNA DO IT.

YES.

AND SO WHEN, WHEN, I MEAN, WHEN ARE YOU GONNA FIGURE OUT WHEN ARE THEY GONNA, WHEN'S THE DEADLINE FOR THAT? WE RECEIVED A VERBAL YES.

UM, AROUND THANKSGIVING TIME.

AND SO IT'S JUST A MATTER OF GETTING THE CONTRACT SOLIDIFIED.

AND, AND DO WE WANT TO SEND THAT TO THEM OR ARE WE WAITING TO SEND THAT TO THEM, OR WHAT? YES, SIR.

WE'RE GOING BACK AND FORTH.

I'M IN SALES, SO I WOULD'VE SENT IT LIKE THAT DAY.

YES, SIR.

BUT YEAH, SO I WOULD'VE, I WOULD'VE TOO.

YES, SIR.

AND WHAT ARE WE WAITING FOR? UM, WE ARE WORKING ON THE, THE DELIVERABLES.

WE'RE WAITING FOR THIS CONVERSATION.

WAITING FOR, OKAY.

AND I, DO YOU HAVE MORE MARLON, SIR? WELL, I JUST, I, I'M LISTENING TO EVERYBODY AND I'M TRYING TO FIGURE OUT WHERE EVERYBODY STANDS AND I'M STRUGGLING WITH THAT A LITTLE BIT.

SO I KIND OF WOULD LIKE TO SHORE SHORE THAT UP, BUT I WANTED TO KNOW THAT, THAT ANSWER BEFORE WE MOVE FORWARD.

BECAUSE WHAT I'M SEEING IN THE PRESENTATION IS POTENTIAL.

UM, BUT VERBALLY, YOU'RE, YOU'RE SAYING THEY'RE A, A SERIOUS, MAYBE WE HAVE A VERBAL YES.

NOT SIGN.

BUT THERE'S NOTHING SUBSTANTIAL THAT WE CAN'T GET OUT OF.

SO IF I COULD TAKE AN ATTEMPT YEAH.

KIND OF SUMMARIZING WHAT I'M HEARING FROM COUNCIL.

WHAT I HEAR IS A MAJORITY OF COUNCIL WHO DOES NOT WANNA CONTINUE WITH TASTE AS IT IS TODAY, THAT WOULD PREFER EITHER SMALLER EVENTS, UM, RESTAURANT WEEKS, A LOT OF KIND OF DIFFERENT IDEAS, WHICH I THINK WE CAN REALLY COME BACK AND GIVE MORE CONCRETE IDEAS.

AND HOW, WHAT DOES THAT LOOK LIKE? THAT'S SOMETHING WE CAN COME BACK ON.

SO FIRST I WANT CONFIRMATION IF I'M HEARING THAT.

AND I THINK TO DARREN'S POINT, I DO WANNA ALSO, IF THAT IS THE DIRECTION, IS IT 4 20 26 FOR THIS YEAR? BECAUSE AS WE RESPONDED TO KNOWING THIS CONVERSATION WAS COMING, THAT IS A POSSIBILITY.

ABBY'S TEAM'S BEEN WORKING VERY HARD ON 2026,

[03:00:01]

AND EXPENSE-WISE, WE WOULD BRING A BUDGET AMENDMENT BACK TO REMOVE THIS FROM THE BUDGET.

UM, WHERE I'M NOT TRYING TO PUSH YOU IN ANY DIRECTION, I'M JUST, I WANT TO GIVE YOU ALL THE FACTS SO YOU ALL CAN MAKE A DECISION.

THAT'S WHAT I'M HEARING.

IF THAT WAS THE CASE, I WOULD SAY WE CAN COME BACK AND TALK ABOUT MAYBE SOMETHING LIGHTER AND FOR THE REST OF THIS FISCAL YEAR, GIVE MORE PLANS AS WE GO INTO THE NEXT FISCAL YEAR.

UM, BUT JUST TO MOVE THE CONVERSATION ALONG, I JUST WANTED TO GIVE WHAT I'VE HEARD TO THIS 0.0, TWO QUESTIONS.

SO, UM, CAN, CAN ABBY'S TEAM PULL OFF SOMETHING WITH ENOUGH SPLASH TO END THIS, THIS YEAR AND THEN THE NEW PLAN ROLL WITH IT AFTER IT'S PRESENTED? AND WE AGREE WITH IT.

I'M, I WOULD SAY FOR IF WE 26, IF YOUR GOAL IS TO NOT DO TASTE ADDISON IN 2026, I WOULD NOT SAY WE'RE GONNA DO ANOTHER EVENT IN 2026.

WE'RE NOT GONNA GONNA DO TASTE AT ALL IN 26.

WE CAN DO SOME SMALLER THINGS.

WE CAN DO SOME, I THINK WE CAN COME BACK WITH SOME OPTIONS, BUT I DON'T WANT TO EXPECT THAT ABBY'S TEAM IS GONNA TURN AROUND A WHOLE DIFFERENT EVENT IN FOUR MONTHS.

UH, AND I UNDERSTAND IT WOULD BE A SMALLER EVENT, BUT I WOULD LIKE TO SEE SOME SPLASH.

UM, AND THEN WHAT'S THE LIKELIHOOD OF THE OUTCOME THIS YEAR, 26 HITTING A MUCH BETTER, UM, EXPENSE OR INVESTMENT AMOUNT THAT WE'RE TALKING ABOUT 4 65? WHAT'S THE LIKELIHOOD, WHAT, WHERE ARE WE TRENDING? I MEAN, REALISTICALLY, I MEAN, I THINK ABBY SAID WE HAVE GOOD NEWS ON THE BEVERAGE.

WE DID THE BEVERAGE, WE'VE DONE THE RENTALS, WE HAVE GOOD SPONSORSHIP OPPORTUNITIES, WE HAVE ALL THOSE RISKS DISCUSSED.

MY CAUTION ON GOING TO THIS YEAR ALL ALONG WAS THAT WE WERE GONNA PUT ALL OUR EGGS IN THIS BASKET AND WE WERE GONNA SAY, IF YOU HIT THIS 4 65, THEN WE'RE KIND OF GOOD WITH THIS.

OR IF YOU DON'T HIT THE 4 65, THEN WE'RE NOT GOOD.

AND ALL IT TAKES IS ONE RAIN DAY AND YOU'RE NOT GONNA HIT THAT.

SO I WAS NEVER VERY COMFORTABLE WITH PUTTING US IN THAT SPOT WHERE ALL THE EGGS ARE, WERE IN ONE BASKET WHEN THERE'S A LOT OF VARIABLES WE CAN'T CONTROL.

AND WE'RE TAKING A VERY AGGRESSIVE APPROACH.

WE DID IT WITH EYES OPEN, BUT WE'VE BEEN VERY CLEAR ABOUT THOSE RISKS AS WE GO FORWARD.

I'LL JUMP IN REAL QUICK.

UM, RANDY SET HIS LIGHT ON HERE FOR A LITTLE BIT.

DID YOU, WELL, MAYBE HE'S GONNA DO IT BECAUSE I, EXCUSE ME.

DAN HAD, I I, I'VE BEEN WAITING ON HIM TO BRING UP HIS POINTS FROM OUR PREVIOUS DISCUSSIONS AND HE HIT ON IT SLIGHTLY WITH THE FAST PASS ON BEER, BUT HE, HE HAD A BUNCH OF GREAT IDEAS ON MORE VIP EXPERIENCES THAT PEOPLE WOULD BE WILLING TO PAY FOR.

IS THERE ANYTHING IN THE WORKS ON THAT? AND THE, THE WAY, THE ONLY WAY THAT WE CAN KEEP TASTE AND DOWN SCALE IT AND STILL HAVE IT THIS YEAR BE, IS TO GET RID OF THE ENTERTAINMENT, GET RID OF THE EXPENSE OF THE, OF THE BIG HEADLINER THAT NO ONE PAYS TO COME SEE YOU SAY NO ONE PAYS TO COME SEE THE, THE HEADLINER.

I THINK THAT'S, IS IT NOT FREE? I THINK THAT'S WHAT A LOT.

IS THAT NOT FREE? NO.

THEY PAY ADMISSIONS TO COME IN.

WELL, THEY PAY AN ADMISSION TO COME INTO THE PARK FOR TASTE.

AND FOR A LOT OF 'EM, THAT'S FOR 10, $15, THEY'RE COMING.

THAT'S THEIR NUMBER ONE GOAL FOR A LOT OF 'EM IS TO GO TO THE CONCERT AND THEN THEY'LL BUY SOME FOOD AND AND BEVERAGE WHILE THEY'RE HERE.

SO POINT TAKEN.

BUT OTHERWISE THERE WOULDN'T BE AN AUDIENCE IF, IF THEY, IF THEY WEREN'T COMING FOR THE MUSIC.

BUT, BUT SOME DO.

I'D SAY A LOT OF 'EM DO.

WE USED TO HAVE A BIG AUDIENCE WHEN WE DIDN'T HAVE MUSIC.

IT, BACK, BACK WHEN IT FIRST STARTED, IT WAS A, IT WAS A FOOD FESTIVAL AND PEOPLE WOULD COME, I I ALWAYS REMEMBER MUSIC BEING AT TECH STATUS.

I'VE NEVER SEEN ONE WITHOUT, SO MUST MUST HAVE BEEN BEFORE MY TIME 22 YEARS AGO.

I DON'T KNOW.

YOU, YOU ROOKIES IN TOWN.

MM.

I TELL YOU.

THE LISTENING EXPERIENCE.

I, I'LL ELABORATE ON THAT POINT, BRUCE.

SO IS IT A MUSIC FESTIVAL OR IS IT A FOOD FESTIVAL? WE ALL KNOW IT'S, IT'S A LITTLE BIT OF BOTH THE, GOING BACK TO THE VIP EXPERIENCE AND I, AND BACK TO THANK YOU RANDY FOR BRINGING THAT UP AGAIN.

I HAD MENTIONED, YOU KNOW, WE, WE COUNCIL GET TO AND, AND STAFF SOMETIMES GET TO MEET THE BAND.

I, I'D ASK THAT COMPONENT, CAN WE PAY TO MEET THE BAND? IS THAT A, A POSSIBILITY OF SOMEBODY WANTING TO PAY SAID PRICE, 20 BUCKS, 50 BUCKS, FIRST OFF, SECOND.

THERE'S ALWAYS THOSE PEOPLE WANNA BUM RUSH THE STAGE.

I THINK THEY SHOULD HAVE BE, IT SHOULD BE STAED OFF THAT YOU'RE HERE FOR THE FOOD FESTIVAL TASTE STATUS AND YOU WANT TO GET WITHIN A HUNDRED YARDS OF THE, OF THE STAGE.

GREAT.

THAT'S A SEPARATE TICKET PRICE POTENTIALLY.

IF WE'RE LOOKING TO GENERATE REVENUE, AGAIN TO CUT EXPENSES, YOU WOULD HAVE TO ADD THAT AS A COMPONENT ON THE WEBSITE.

IF YOU WANT TO BE WITHIN A HUNDRED YARDS, THAT'S CALLED OUT, LET'S CALL IT A HUNDRED YARDS, THAT'S GREAT.

YOUR TICKET PRICE WILL BE $30 INSTEAD OF IT BEING $15.

BECAUSE THAT'S WHY YOU'RE GOING, YOU WANT THE BAND EXPERIENCE, YOU'LL GET SOME FOOD ON THE WAY OUT OR IN, BUT YOU'RE THERE FOR THE MUSIC BECAUSE WE'RE PAYING FOR A BIG HEADLINER.

TO RANDY'S POINT, I CAN'T GO TO A CONCERT ANYWHERE ON TICKETMASTER

[03:05:01]

WITHOUT BEING 50 TO 75 TO A HUNDRED DOLLARS FOR NOSEBLEED TYPE OF SEATS.

SO I THINK WE SHOULD TREAT THIS FESTIVAL AS SUCH.

I JUST, THAT'S AN IDEA, JUST THROWING IT OUT THERE, THAT IF YOU'RE GONNA TRY AND GENERATE REVENUE AGAINST EXPENSE, GET MORE VIP TYPES EXPERIENCES OR THE BAND ITSELF HAS TO BE SOMETHING MAYBE OF A MID-RANGE GENERATIONAL SO WE KNOW WHO'S THERE.

WE'RE NOT GONNA GET JOURNEY OR AN REO SPEED WAGON, SOMEBODY WE ALL GREW UP WITH, BUT SOME OF THESE BANDS THAT ARE BEING THROWN OUT THERE, WHEW.

RIGHT OVER MY HEAD.

I HAVE NO CLUE.

MY KIDS KNOW WHO THEY ARE, BUT THEY'RE NOT THE ONES SPENDING THE BIG BUCKS TO HOWARD'S POINT.

THEY'RE THERE ON A BUDGET.

THEY'RE GONNA TRY AND COME IN WITH THEIR SNACKS.

THEY'RE GONNA GO SIT UP FRONT AND RUSH THE STAGE FOR THE CONCERT AND WALK OUT OF THERE SPENDING LESS THAN 50 BUCKS OR 40 BUCKS OR WHATEVER THAT IS.

SO JUST MY 2 CENTS, MARLON.

WELL, YEAH, I'M CONFUSED.

I'M GOING BACK TO DAVID'S POINT.

HE IS JUST TRYING TO GET A, A COUNT OF, I THINK YOU'RE ASKING IS WHO WANTS TO SCALE DOWN TODAY, ADDISON IN, IN THIS YEAR OR NOT.

AND I, UM, DARREN, I'M, I'M CONFUSED ON YOUR, ARE YOU FLEXIBLE EITHER WAY? IS THAT WHAT YOU WERE SAYING? SO I THINK WE HAVE TO CHANGE AT SOME POINT, AND I THOUGHT IT WOULD BE 27, BUT I THINK WE SHOULD DO 26 NOW.

AND I WAS JUST THINKING OVER HERE, WE REALLY, YOU KNOW, IT'S REALLY A SEPARATION OF, OF, UH, ENHANCING THE RESTAURANTS AND ENTERTAINMENT OR ENTERTAINMENTS AND PROMOTING A BRAND.

SO THERE'S TWO SEPARATE THINGS HERE REALLY.

AND, UM, WE CAN DO A LOT OF THINGS TO HELP THE RESTAURANTS.

NO CHIL NO, NO QUESTION.

BUT TO CONTINUE TO EVEN USE THE TASTE BRAND IN, IN DIFFERENT WAYS TO, TO CAPITALIZE ON THAT, I THINK THAT THAT'S SEPARATE.

SO, UH, I'M FINE WITH SCALING IT DOWN THIS, THIS YEAR.

THIS YEAR.

I THINK SO.

I I GOT IT.

I I, I HAVE A LITTLE BIT OF FOMO FOR, UH, LOSING THAT SPLASH, BUT I THINK IT'S, IT'S, IT'S GOING TO BE, UH, KIND OF A, A J CURVE, A DIP THAT WE'LL HAVE, UH, TO, TO REBUILD STRONGER.

SO WHAT DO YOU MEAN BY SCALING IT DOWN? UM, WHAT, WHAT DAVID WAS TALKING ABOUT, NOT, NOT A BIGGER EVENT, BUT WORKING ON THE SMALLER EVENTS STARTING NOW TO WHAT WE APPROVED IN THE BUDGET.

IS THAT WHAT YOU'RE TALKING ABOUT? SO THAT'S NOT WHAT I'M HEARING FROM HIM.

'CAUSE WHAT WE APPROVED IS, IS TASTE TO CONTINUE AS WELL.

VERY, I'M SAYING THAT'S NOT WHAT I'M SAYING.

I WAS SAYING I'M OKAY WITH CHANGING IT THIS YEAR AND IF, IF IT MEANS, UH, HOPEFULLY NOT COMPLETELY DOING AWAY WITH, WITH A TASTE BRAND THINGS THIS YEAR, UM, THAT I WOULD LIKE TO SEE SOME TASTE BRAND THINGS HAPPEN A RESTAURANT WEEK OR SOMETHING LIKE THAT.

I'M CONFUSED.

SO NO, NOT THIS YEAR.

DON'T, DON'T DO TASTE THIS YEAR.

DARREN IS SAYING TO BE CLEAR, THAT'S WHAT I WAS LOOKING FOR SOME CLARITY.

HE'S SAYING NO, THAT'S QUITE CLEAR.

HE'S SAYING NO TASTE THIS YEAR AND DO SOMETHING ELSE.

TRIED TO DO SOMETHING ELSE.

DID YOU SAY DON'T DO TASTE THIS YEAR? THAT'S CORRECT.

UH, YOU ARE YOU SURE? YEAH.

NO, I, I COULDN'T, NO.

WELL THAT WOULD BE, TWO OF US WOULD SAY NO TEXT.

THAT'D BE THREE OF US AND THERE'S FOUR OF US.

AND IF YOU'RE GONNA SPEAK ANY D OF YOUR MICROPHONE ON THAT WOULD BE ONE, TWO, THREE, FOUR.

AND I FEEL, AND I FEEL THE SAME WAY ABOUT NOT DOING IT THIS YEAR, BUT I, I DO WANT TO EXPLORE, UM, YOU KNOW, SOMETHING THAT'LL GIVE US THE EXPOSURE THAT WE NEED.

SO, YOU KNOW, I LOVE THE IDEA OF A RESTAURANT WEEK.

I WANNA SEE HOW CREATIVE WE CAN BE WITH IT.

UM, YOU KNOW, I MENTIONED THIS BEFORE AND YOU GUYS LOOK AT ME LIKE I'M CRAZY, BUT MAYBE WE CAN SHUT DOWN A PART OF BELTLINE AND HAVE A BAND OUT THERE, GIVE EVERYONE A BAND THAT, THAT CAN WALK AROUND WITH ALCOHOL.

OR MAYBE WE SHUT DOWN A PIECE OF QUORUM AND HAVE A BAND OUT THERE.

OR YOU PUT A BAND, UM, IN THE PARKING LOT OF, UM, VILLAGE IN THE PARKWAY OR JUST SOMETHING TO ELEVATE IT AND JUST GET A, GET A BUZZ.

AND I THINK IT'S JUST HOW WE APPROACH THINGS.

WE'RE JUST ALWAYS A LITTLE DIFFERENT THAN EVERYONE ELSE.

ARE YOU TALKING ABOUT A BAND, LIKE A LINER BAND OR ARE YOU TALKING ABOUT A LOCAL BAND? SEE, I KNOW THAT'S WHERE THE CHALLENGE COMES FROM.

AND I MEAN, MAYBE IT'S SOMETHING LIKE RANDY MENTIONED, JUST SOMETHING THAT'S ENTERTAINING, SOMETHING THAT, UH, I DON'T KNOW, WOULD, WOULD PRO PROVIDE, YOU KNOW, A PLACE WHERE PEOPLE CAN HANG OUT WITH A COCKTAIL AND LISTEN TO A COVER BAND OR SOMETHING.

I DON'T KNOW WHAT THAT WOULD BE.

WOULD, THEY WOULD PAY TO GO SEE THIS GUY, BUT THEY DON'T KNOW WHO HE IS.

SO I'VE MENTIONED EMERALD CITY BEFORE AND GOTTEN SHOT DOWN.

THERE'S A GUY NAMED GGA.

I DON'T, I DON'T THINK THERE'S ANYTHING WRONG WITH EMERALD CITY.

I THINK THEY'RE REALLY FINE.

WELL, I DON'T EITHER, BUT, BUT IF WE'RE GONNA DO IT LOCAL, THEN WE GET THE MUSIC.

I'M FINE WITH MUSIC.

I'M NOT ANTI-US.

IN FACT, I WAS GONNA SAY, WE COULD PLAY ON THE WORD TASTE AND IT COULD BE YOUR TASTE IN MUSIC.

IT COULD BE SOMETHING MAYBE CREATIVE, BUT THERE'S A GUY NAMED GGA.

HE SOUNDS LIKE TI I MEAN, HE PLAYS HIS OWN MUSIC.

HE'S GOT ALL THIS INSTRUMENTAL STUFF AND HE'S A SOLO PERFORMER AND HE'S ABSOLUTELY AMAZING AND HE'S AFFORDABLE.

IT'S SOMEBODY THAT IF PEOPLE HEARD HIM AND KNEW HIM, THAT THEY WOULD COME BACK.

THEY

[03:10:01]

I MEAN, HE JUST ISN'T THAT FAMOUS.

BUT WE HAVE SOME LOCAL TALENT I THINK WE COULD TAKE ADVANTAGE OF.

I I'M, I'M OPPOSED TO HAVING TASTE LIKE WE'VE HAD IT AND I REALLY FEEL LIKE IT'S GONNA BE A HARD, HARD STRETCH TO HIT THAT 4 65.

AND WE CAN'T DEPEND ON THE WEATHER.

SO I WOULD LIKE TO HAVE RESTAURANT WEEK.

I DON'T WANT TO JUST ABANDON THE RESTAURANTS, BUT MOST OF THEM DON'T PARTICIPATE ANYWAY.

SORRY.

SO, UM, WE'VE BEEN AT IT FOR THREE HOURS AND 40 MINUTES OR SO FORTH.

RANDY AND I, UM, YOU KNOW, PUT AN AGENDA ITEM AND WE HAVEN'T GOTTEN TO THAT YET.

THAT'S BASICALLY SLIDE SIX.

UM, AND IS THERE, IS THERE ANY WAY WE COULD HAVE THAT AS A SEPARATE AGENDA ITEM AT A LATER DATE WHERE WE COULD HAVE SOME TIME TO, TO AND, AND AND, AND THERE'S A BUNCH OF STUFF THAT'S BEEN MENTIONED AND I'VE JUST BEEN WRITING DOWN NOTES AND, AND ONE CHRIS SAID NEW YEAR'S EVE FIREWORKS.

I DON'T KNOW IF HE SAID IT TONIGHT OR HE SAID IT ANOTHER TIME, BUT THAT RESTAURANT WEEK.

BLESS.

I I'VE GOT COTTON BELT TRAIL, FUN RUN.

UM, WHAT ELSE? SO ANYWAY, I'D LOVE TO, UH, IF WE COULD, I'D LOVE TO.

SO, MARTIN, DO WE, DO WE NEED TO DO THAT? BECAUSE I FEEL LIKE WE KIND OF, I I I FEEL LIKE WE KIND OF COVERED THAT BECAUSE WE'RE TALKING ABOUT NOW.

'CAUSE Y'ALL ARE ALL TALKING ABOUT DOING ALTERNATIVE EVENTS, WHICH IS WHAT THAT IS.

BUT DO WE NEED TO TALK SPECIFICALLY ABOUT EACH ONE OF THESE THAT YOU HAVE ON THERE? I I WOULD LIKE TO COVER THE, THE AGENDA ITEM THAT WE'VE SPONSORED BECAUSE THERE MIGHT BE SOMETHING WE CAN ELABORATE ON AND THERE MIGHT HAVE SOME OTHER PEOPLE MIGHT HAVE SOME OTHER IDEAS.

STAFF MIGHT HAVE SOME OTHER IDEAS NOW THAT WE KNOW WHERE WE'RE AT.

SO, SO YES, I WOULD LIKE OUR AGENDA ITEM TO BE COVERED.

I JUST KIND OF FEEL LIKE WE DID AS WE WENT THROUGH THIS.

I, I FEEL LIKE WE'VE TALKED ABOUT SLIDE ONE THROUGH FIVE AND WE STOPPED AND WE DIDN'T GET OKAY.

JUST ANSWERING YOUR QUESTION.

ARE YOU, ARE YOU OPPOSED TO JUST TALKING ABOUT IT RIGHT NOW SINCE WE'RE HERE? I WANT TO DO IT.

YEAH, LET'S KEEP GOING.

UM, ARE WE GOOD? OKAY.

GO.

UM, SO YEAH, THESE ARE, THESE ARE SOME IDEAS, SOME ARE MINE AND, AND MANY ARE OTHER, OTHER PEOPLE'S IDEAS.

BUT THESE ARE, THESE ARE NOT, UM, UH, JUST HOT FUND IDEAS.

THESE ARE, THESE ARE GENERAL FUND IDEAS, UH, TO, TO PROMOTE OUR RESTAURANTS.

UM, I WOULD SAY, UH, UH, SOME OF YOU ARE FAMILIAR WITH THE BIG D BARBECUE BATTLE THAT WAS ORGANIZED BY THE, UH, THE, THE NORTH DALLAS, UH, CHAMBER OF COMMERCE A LITTLE WHILE BACK.

AND THAT WAS IN ADDISON CIRCLE PARK.

THAT WAS A GREAT EVENT THAT PUT, UH, THAT BROUGHT PEOPLE IN FROM THE REGION.

UM, THEY STAYED AT OUR HOTELS.

THEY CAME IN, SOME OF THEM CAME IN FRIDAY.

FRIDAY.

SOME OF THEM CAME IN SATURDAY.

BUT, BUT THERE WERE PROFESSIONAL, UM, BARBECUE OUTFITS, UM, COMPETING FOR, FOR PRIZES IN VARIOUS CATEGORIES.

UH, THERE WERE AMATEUR, UH, AMATEURS THAT, UM, THAT WERE PART OF, OF THE EVENT.

THERE WAS A BUNCH OF PEOPLE LIKE MYSELF THAT WERE THERE TO TASTE AND HAVE A GREAT, GREAT TIME.

BUT TO ME IT'S A, IT'S A GREAT HOT FUND EVENT.

UM, UH, VERY, VERY, VERY SIMILAR EVENT.

UH, THE IDEA IS THE TEXAS CHILI COOKOFF, IF YOU DO A SEARCH ON, ON TEXAS CHILI COOKOFF, YOU'RE ONLY GONNA SEE MAYBE THREE OR FOUR, FOUR BIG, UH, BIG EVENTS.

AND MOST OF THOSE ARE OUT IN WEST TEXAS.

SO I THINK IF WE WENT THAT ROUTE ONE, I THINK THAT, UH, VERY FEW PE NOBODY'S, I DON'T, I DON'T KNOW OF ANYBODY THAT'S DOING THAT IN THIS AREA.

UM, I DON'T THINK ANYBODY'S DOING IT SUCCESSFULLY TO THE MAGNITUDE WE COULD DO IT.

UM, I THINK WE COULD, WE COULD PUT PEOPLE IN HOTEL ROOMS. THEY'D BE TALKING ABOUT COMING TO ADDISON, BUT ALSO I THINK IT'S A GOOD OPPORTUNITY TO MAYBE SELL SOME OF OUR LOCAL BEER FROM OUR LOCAL BREWERY AND PROMOTE OUR LOCAL BREWERY, UM, AT AN EVENT, UM, DOGGY DASH EVENT.

I DON'T KNOW WHO ALL THEY'VE SEEN THE DACHSHUND, THE DACHSHUND RACES AT OCTOBER FEST.

I DON'T KNOW HOW MANY OF YOU HAVE SEEN, UH, THE CORGI CORGI RACES THAT OCCUR, BUT, BUT THEY'RE A TON OF FUN PEOPLE.

PEOPLE ENJOY WATCHING 'EM.

I THINK THEY WOULD COME IN IF WE DID IT RIGHT.

IT'S AN IDEA.

UM, SO THREE YEARS AGO WE HAD A COLLEGE FOOTBALL RECRUITING EVENT AND, AND BASICALLY PLAYERS FROM, FROM ALL OVER TEXAS AND MAYBE OTHER PARTS OF THE COUNTRY CAME IN AND THEY STAYED AT THE CROWN PLAZA HOTEL AND THEY, THEY HAD THE EVENT AT GREENHILL SCHOOL.

UM, SO I THINK WE HAVE AN OPPORTUNITY FOR SOMETHING SIMILAR IF WE, IF WE, UH, WORKED WITH THE LACROSSE BARN AND HAVE A LACROSSE, UH, RECRUITING EVENT, UM, FROM, FROM TALKING TO THEM WHEN WE VISITED THEM LAST, UM, THEY DON'T SEEM TO HAVE, UH, MUCH OF ANY COMPETITION IN THIS AREA.

IT'S ON THE EAST COAST AND, AND OUT, OUT IN CALIFORNIA IN THE NORTH.

SO I THINK THAT'S AN OPPORTUNITY TO LOOK INTO.

UM, YOU ALL HAVE HEARD ME TALK ABOUT THE ADDISON

[03:15:01]

BURGER BATTLE.

UM, I THINK THAT'S AN EXCELLENT OPPORTUNITY FOR US TO TAP INTO.

IT'S TWO DIFFERENT THINGS.

UM, IN MY MIND IT'S GOING TO THE RESTAURANT, ACTUALLY GOING TO THE RESTAURANT, HAVING A COUPLE JUDGES DO A BLIND TEST.

UM, AND THEN WE'RE CAUSING PEOPLE TO GO TO THE RESTAURANTS.

AND THEN THE OTHER PART OF THAT IS IT'S LIKE MARCH MADNESS, WHERE YOU COULD FILL OUT BRACKETS OF WHICH, WHICH ADDISON RESTAURANT HAS GOT A BETTER BURGER THAN THE OTHER.

SO I THINK WE COULD GET A RIDICULOUS AMOUNT OF BUZZ.

WE ALREADY DID THAT WITH JUST, I THINK WE HAD IT, WE KICKED IT OFF THIS YEAR.

UM, MORE OF A SOCIAL MEDIA EVENT THEN, BUT I THINK IT'S A SOCIAL MEDIA EVENT AND ALSO GET INSIDE THE RESTAURANT EVENT, TALK ABOUT THE BURGERS IN ADDISON, BUT ALSO HAVE THIS COMPETITION THING LIKE MARCH MADNESS.

I THINK THAT THAT REALLY PROPELS IT.

UM, THE, THE OTHER ONE, PRINCE OF PIES THAT'S, I'M JUST, THIS IS AN IDEA THAT, UM, WE USED TO HAVE VARIOUS, VARIOUS, UH, CONTESTS AND I THINK THEY WERE PUT ON BY THE, UH, THE CHAMBER OF COMMERCE AND, AND THEY WOULD GO INTO HERE WHEN IT WAS THE CONFERENCE CENTER AND THEY WOULD HAVE SOME CONTEST THAT SAID, WHO HAD THE BEST PIZZAS, WHO HAD THE BEST MEXICAN FOOD.

AND THEN THIS WOULD, THIS WOULD PLAY OUT IN ADDISON, THE MAGAZINE.

AND THEY'D SAY, HEY, THIS I FRATELLI'S IS THE, IS THE PRINCE OF PIES THIS YEAR THEY HAD THE BEST PIZZA, THE SECOND PLACE PIZZA WAS THIS, THE THIRD PLACE, AND SO ON AND SO ON THROUGHOUT OUR VARIOUS RESTAURANTS.

SO I, I LIKE THAT, THAT THOUGHT.

HOWEVER, WHICH WAY WE CAN DO IT, I'VE ALREADY MENTIONED THE IDEAS THAT, UH, CHRIS HAD.

AND THEN, AND THEN THE, THE LAST THING I'LL MENTION IS WE'VE GOT, UH, THE NORTH DALLAS, UH, CHESS CLUB AND IF WE COULD DO SOMETHING WITH A CHESS TOURNAMENT AND LET THEM, IF THEY WANTED TO ORGANIZE THAT AND MAYBE ADDISON CIRCLE PARK.

UM, I JUST THINK THAT'S AN, I THINK THESE ARE, SOME OF THESE ARE MICRO EVENTS.

SOME OF THESE I THINK HAVE HUGE POTENTIAL IN, IN VARIOUS WAYS.

BUT, BUT THEY BASICALLY, UH, YOU KNOW, THEY'RE A HOT FUND OR SOME OF THEM ARE JUST GENERAL FUND WHERE THEY, THEY THEY BRING PEOPLE TO OUR RESTAURANTS.

I THINK IT'S VERY CREATIVE.

UH, I DO THINK THAT THERE'S PROBABLY A SPACE WHERE EXPERTS CAN TELL US SOME OTHER CREATIVE THINGS, UH, LIKE A ABBY'S TEAM AS WELL.

UH, BUT SOME OF THOSE ARE, ARE REALLY GOOD ONES.

UM, UM, THE, UH, RODEO GOAT DOES THE BATTLE OF THE BURGERS IN THEIR OWN RESTAURANT EVERY MONTH.

AND I MEAN, IT'S, IT'S PRETTY, I GO IN THERE LOOKING FOR THE ONE THAT I LIKE BEST.

AND SO, UM, I DON'T, I, I WANT, I WOULD REALLY WANNA PRESERVE THE TASTE ADDISON BRAND AND ROLL ALL THIS INTO, THAT'S NOT SOME OF THESE THINGS, BUT, BUT MANY OF THEM INTO THAT BUZZ INTO THAT BRAND.

WE CAN EXTEND IT TASTE ADDISON BURGER, UH, BATTLE, YOU KNOW, TASTE ADDISON THIS AND TASTE HAD AND THAT.

SO, UM, GREAT IDEAS.

READY? I WOULD JUST SAY GH AND I WOULD BE, ET CETERA, ET CETERA, ET CETERA, FOR, FOR DIFFERENT IDEAS.

UH, AND I, I, YOU KNOW, I'VE ALWAYS WONDERED TO CHRIS'S POINT, WHY WE DON'T DO SOME KIND OF NEW YEAR'S EVE EVENT, BUT I THINK OUR CALENDAR HAS ALWAYS BEEN FULL WITH THESE MAJOR EVENTS AND IT'S TIME TO ELIMINATE ONE OF THE MAJOR EVENTS AND FILL IT IN WITH NEW EVENTS.

A LOT OF THESE IDEAS, THE BARBECUE BATTLE OR THE TEXAS CHILI COOKOFF, A LOT OF THESE CAN BE RUN AT THE SAME TIME THO THOSE ARE TWO SIMILAR CROWDS THAT WOULD BE COMING TOGETHER TO DO THIS.

AND THEN HAVE THE DOG RACE IN THE MIDDLE OF IT ALL, YOU KNOW, FOR ENTER TIME.

I MEAN, SOME OF THIS CAN BE CLUMPED.

THEY DON'T HAVE TO BE INDIVIDUAL EVENTS, BUT I I, I JUST THINK SOME OF OUR BIG FESTIVALS HAVE RUN THEIR COURSE AND IT HAS KEPT US FROM EXPANDING OUR IDEAS AND THINKING ABOUT OTHER THINGS.

'CAUSE WE GET TRAPPED IN THE BOX AND THAT'S, THIS IS ALL THE TIME THAT WE'VE GOT.

SO I REALLY WOULD LIKE TO SEE US, UH, EXPAND OUR IDEAS A LITTLE BIT ON IT.

AND I, AND I ECHO EVERYONE'S OPINION HERE.

THIS IS NOT YOU.

THIS IS JUST AN IDEA THAT'S RUN ITS COURSE.

IT'S JUST A FESTIVAL THAT'S RUN ITS COURSE.

HOWARD, I AGREE WITH THESE COMMENTS.

I THINK THESE ARE SOME REALLY INTERESTING IDEAS THAT COULD BE BENEFICIAL IN THIS QUESTION.

IT'S PROBABLY MORE FOR DAN, COULD WE HAVE A GOLF TOURNAMENT IN ADDISON? IS THAT SOMETHING THAT'S POSSIBLE? I DON'T, IS BROOKHAVEN IN ADDISON OR IS IT FARMER'S BRANCH? I MEAN, DAN DAN'S GOT SOME GOOD EXPERIENCES.

I MEAN, IF WE COULD PULL OFF SOME KIND OF A GOLF TOURNAMENT, WE COULD TIE EATING INTO THAT AND DO A TASTE WITH A GOLF TOURNAMENT AND GIVE IT A WHOLE NEW FLARE.

YOU, YOU COULD, HONESTLY, WE DON'T HAVE A GOLF COURSE HERE, MUCH LESS A DRIVING RANGE.

WE HAVE PUTT JACK.

WE COULD GET SOMEONE LIKE A PUTT SHACK TO MAYBE SPONSOR SOMETHING AND SET UP A, LITERALLY YOU CAN DO A TEMPORARY DRIVING RANGE AT THE PARK, USE ASTROTURF AND HAVE

[03:20:01]

DEMONSTRATIONS THERE.

MAYBE A BRYSON DEBO COMES OR SOME, SOME MONIES GO TOWARDS SOMEONE OF THAT CALIBER WHO'S A LOCAL, HE LIVES IN GRAPEVINE WHO'S VERY CHARITABLE.

UM, BUT YEAH, IT'S NOT OUT OF THE QUESTION, BUT WE WOULD PROBABLY DO IT AT ADDISON CIRCLE PARK FOR SPECTATORS TO SEE IT AND BE A PART OF IT.

IT'S JUST THE SAFETY OF THE NETTING AND THEN IT BECOMES, YOU KNOW, THE EXECUTION IF YOU DON'T HAVE A GOLF COURSE HERE, THAT'S WHY WE NEED TOP GOLF TO COME IN ON, UH, INWOOD ROAD.

DAN, YOU WANT TO, DO YOU MIND SHARING SOME OF YOUR OTHER GOLF IDEAS ABOUT, UH, MARDO AND, AND BROOKHAVEN COUNTRY CLUB? YEAH, I MEAN, UH, WE, WE'VE OBVIOUSLY LOST LIVE GOLF.

THEY'RE NOT COMING BACK.

THEY DIDN'T RENEW THE CONTRACT SO THAT, THAT, THAT REVENUE THAT CAME INTO THE AIRPORT, WHICH I'M SURE WAS A HEALTHY NUMBER OF FUEL AND STORAGE FOR THE DAY OR TWO.

UM, BUT THE CON THE CONSIDERATION WOULD BE, YOU KNOW, WITH THE NORTHERN TEXAS PGA AND PGA HEADQUARTERS, BEING UP IN FRISCO IS ONE THING, BUT GOLF IN THE METROPLEX ITSELF IS, IS PROBABLY AS HEALTHY AS IT'S BEEN SINCE TIGER WOODS CAME OUT ON TOUR.

SO IT'S BEEN GENERATIONS SINCE SO MANY PEOPLE.

COVID BECAME THE SECOND TIGER WOODS.

IT DROVE PEOPLE OUTTA THEIR HOUSES TO GET OUT OF THE HOME, BRING THEIR FAMILIES TO A GOLF CLUB.

SO THE COUNTRY CLUB SET, WE HAVE INVITED CLUBS IS A DALLAS BASED COMPANY.

THEY'RE RIGHT OFF OF 6 35, USED TO BE CALLED CLUB CORP.

THEY'RE NOW INVITED CLUBS.

THEY'VE MOVED THE HEADQUARTERS TO UH, DALLAS.

UM, BUT THE CEO DAVID PILLSBURY HAVE A RELATIONSHIP, COULD GET AN, COULD GET AN, CALL IT AN APPOINTMENT, UM, TO, TO BRAINSTORM CONCEPTUAL IDEAS TO BRING SOME SORT OF A GOLF CHARITABLE CONCEPT.

UH, JORDAN SPIETH IS ALSO LOCAL, BORN AND BRED AT A BROOKHAVEN COUNTRY CLUB.

UM, YOU'VE GOT AT LEAST 20 TOUR PROS BETWEEN VACCARO CLUB OR TROPHY CLUB.

THE CLUBS IN, IN OUR BACKYARD.

UM, TPC CRAIG RANCH HOSTS A TOUR EVENT.

UM, THESE ARE THINGS THAT ARE ONLY ONCE, YOU KNOW, ONE ONCE A YEAR THAT COME, BUT THEY BRING SUCH, UM, CHARITABLE CAUSES.

SO FOR, FOR ME, WHEN YOU'RE TYING IN THE EVENT, THE OPPORTUNITY TO POTENTIALLY DO SOMETHING GOLF IN ADDISON, IT'S SO OUT OF THE BOX THAT IT WOULD DRAW A LOT OF PEOPLE BECAUSE OF ITS PROXIMITY.

YOU'VE GOT PEOPLE FROM THE EAST AND WEST, NORTH AND SOUTH THAT WOULD COME IF YOU HAD THE RIGHT DRAW.

IE NOT A BAND, BUT AN ATHLETE AND A BRYSON DEVO WOULD DRAW HUGE CROWDS BECAUSE HE IS SUCH A, UH, SOCIAL MEDIA DARLING AS MUCH AS A TOUR PLAYER.

SO, UM, IN TERMS OF THE SPONSORSHIPS, INVITED CLUB DOES DO A LOT OF CHARITABLE WORK.

UM, THE OTHER ORGANIZATION THAT IS BASED HERE IN DALLAS BUT DOESN'T HAVE A GOLF PROPERTY HERE IS OMNI.

THEY'RE BASED HERE IN DALLAS AND THEY'RE RIGHT DOWN THE TALL WAY.

UM, AND I CAN KEEP GOING ON CENTURY PALMER GOLF IS BASED RIGHT HERE AT 6 35 AND THE TOLLWAY, UM, THAT'S ANOTHER MASSIVE ORGANIZATION.

ARCUS GOLF, FORMERLY EAGLE GOLF, THEY'RE BASED RIGHT HERE AT 6 35.

UM, AND THE TOLLWAY, SO THERE'S PLENTY OF GOLF REPRESENTATION.

IT'S A MATTER OF HOW YOU WANTED TO FIND THE EVENT.

WHAT KIND OF MONEY WOULD WE KICK IN AND THEN WHAT WOULD NEIGHBORING CITIES, IF WE'RE TALKING ABOUT IT BEING JUST US, THE RIGHT AMOUNT, IF IT'S A SIX FIGURE NUMBER, YOU CAN GET ANY TOUR PLAYER TO COME HERE FOR A DAY OR TWO.

IT DEPENDS ON WHAT YOU'RE TRYING TO EXECUTE WITHOUT A GOLF COURSE.

WELL, WE DID IT WITH FARMER, WE DID IT WITH FARMER'S BRANCH, THEN WE COULD USE BROOKHAVEN.

OBVIOUSLY THAT'S THE DIRECTION WE'VE YET WE'VE RECEIVED.

IS THAT POSSIBLE IF YOU DID IT WITH SOMEBODY LIKE EMMETT SMITH OR, OR A COWBOY, CURRENT EX FORMER PLAYERS, ANY ATHLETES AND HAVE A PROAM, YOU GET PEOPLE TO COME THERE.

THERE'S A TOURNAMENT CALLED PROS VERSUS JOSEPHS.

TELL MARLIN ABOUT I I PARTICIPATED IN, I'VE SPONSORED IN, UM, IT'S PART OF SAM PACK, FORD'S CHARITABLE ORGANIZATION FOR MEN'S HEALTH.

HE HAS IT ONCE A YEAR.

IT'S IN THE SPRING.

BRIAN HEATH IS HIS NAME.

HE RUNS THE TOURNAMENT.

HE'S THE TOURNAMENT CHAIR.

UM, HE HAS HAD THE SPEED FAMILY INVOLVED IN THAT EVENT.

CHARITABLY JUST FROM THE RELATIONSHIP.

BUT HIS RELATIONSHIP WITH SAM PACK, THE STARS, THE COWBOYS, WHAT'S THE OTHER TEAM? BASKETBALL? MAVERICKS.

MARICK.

SO BECAUSE OF THE SPONSORSHIPS, HE DRAWS BASKETBALL PLAYERS.

BASEBALL, BASEBALL.

SO I'M MISSING THE RANGERS.

SO THEY DRAW THOSE TYPES OF ATHLETES CALLED PROS VERSUS JOE'S.

THE PROS ARE AT BRO CAVEN AND THEN THE JOES ARE GUYS LIKE US.

THE PROS ARE ALL THESE CELEBRITIES JASON KIDD PLAYS AND, AND HE WAS IN MY GROUP ONCE AND IT WAS JUST A NEAT EXPERIENCE.

UM, THAT'S ATTAINABLE.

IT'S NOT OUTTA THE QUESTION.

IT'S CERTAINLY NOT THREE QUARTERS OF A MILLION DOLLARS.

I CAN TELL YOU THAT RIGHT NOW.

I MEAN, WE COULD BUILD OUR OWN COUNTRY CLUB PRACTICALLY AND START THAT PAR THREE COURSE IF YOU WANT TO, BUT THAT HOPEFULLY ANSWERS THE QUESTION.

THERE'S SO MUCH GOLF RIGHT UNDER OUR NOSE AND I'M A PART OF THAT INDUSTRY THAT, UM, THE MEETINGS COULD BE SET UP.

IT'S A MATTER OF THE MONEY.

HOPE THAT HELPS ANSWER THE QUESTION, HOWARD.

YES SIR.

UH, IF I COULD JUST MAKE A, A SUGGESTION AND PATH FORWARD WE WILL NEED, IF WE'RE NOT GONNA DO TASTE IN ITS CURRENT FORM, UM, WHICH

[03:25:01]

WE WERE GONNA COME BACK VERY SOON WITH A BUDGET AMENDMENT TO TAKE THAT AMOUNT OUT FOR CONTRACTUAL REASONS AND OTHERWISE.

SO YOU'LL LIKELY SEE THAT AT THE NEXT, HOPEFULLY AT THE NEXT MEETING.

I THINK WE CAN TURN THAT AROUND, UM, ON NEXT WEEK TO REMOVE THAT BUDGET.

WHAT I WOULD PROPOSE IS POSSIBLY IN FEBRUARY WE COME BACK WITH ANOTHER WORK SESSION TO TALK ABOUT WHAT DOES THIS YEAR, WHAT DOES, WHAT DOES THE FUTURE YEARS LOOK LIKE? WE CAN TOUCH ON SOME OF THESE, UM, AS THEY RELATE TO TASTE OR OTHERWISE.

WHAT DOES SOME RESTAURANTS WEEKS LOOK LIKE? WHAT COULD WE REAL REALISTICALLY DO IN 2026 AND START HAVING CONVERSATION IN ADVANCE AND BUDGETING FOR 2027.

SO IF THAT SOUNDS GOOD TO YOU ALL, IF THAT'S CONSISTENT WITH YOUR DIRECTION, THAT'S THE PATH I'M HEARING FROM YOU ALL.

BUT I THINK THE, THE ONE THING THAT I WOULD LIKE STAFF TO COME BACK WITH IS, SO WHAT I'M SAYING AND WHAT I THOUGHT I HEAR HEARD WAS WE GET RID OF ONE THREE DAY EVENT AND WE TRY TO MAKE IT MULTIPLE EVENTS THROUGHOUT THE YEAR.

I WOULD LOVE SOME IDEAS.

I HAVE SOME, THERE'S SOME UP THERE.

BUT I WOULD LOVE ABBY TO COME BACK WITH, YOU KNOW, IF THE GOAL WAS TO HAVE FOUR EVENTS THE YEAR THAT ALL HAVE THAT ARE SORT OF TAGGED TASTE SOMETHING, I'D LOVE TO HEAR WHAT'S ON YOUR BRAIN AND WHAT WE MIGHT BE ABLE TO DO IN THAT FEBRUARY MEETING.

SO YOU'VE GOT WHAT YOU NEED FROM US ON THIS.

ALL RIGHT, ABBY, THANK YOU.

ALRIGHT, OUR FINAL ITEM IS, UH, ITEM FIVE, ITEMS OF COMMUNITY INTEREST, UH, OPPORTUNITY FOR COUNSEL TO, UM, EXPRESS THANK CONGRATULATIONS, CONDOLENCE, ET CETERA.

AND UH, I, I AGREE, I AGREE WITH ALL THE COMMENTS THAT YOU DO AN AMAZING JOB AND WE APPRECIATE ALL YOU DO FOR US.

SO THANK YOU.

[5. Items of Community Interest. The City Council will have this opportunity to address items of community interest, including: expressions of thanks, congratulations, or condolence; information regarding holiday schedules; an honorary or salutary recognition; a reminder about an upcoming event organized or sponsored by the Town of Addison; information regarding a social, ceremonial, or community event that was or will be attended by an Addison City Council member or an official; and, announcements involving an eminent threat to public health and safety in Addison that has arisen since posting this agenda.]

DOES ANYBODY HAVE ANY, SOMETHING THEY'D LIKE TO SHARE WITH CHRIS? I SAW YOUR LIGHT FIRST.

I DO.

UH, JUDY BEAR PASSED AWAY.

SHE WAS A LONG TIME, UM, ADDISON RESIDENT REALLY INVOLVED IN THE TOWN, THE ADDISON ARBOR FOUNDATION, UM, THE WOMAN OF ADDISON.

UM, SHE WAS, UH, A BOARD MEMBER, UM, ON THE ARBOR FOUNDATION.

UM, I'D RUN INTO HER ALL THE TIME, WALKING, SEEING HER WALK HER DOG.

AND UH, SHE WAS NOT SHY TO SHARE HER THOUGHTS ABOUT WHAT WE WERE DOING IN THIS ROOM.

AND, UH, LOVED HER DEARLY AND UH, SHE WOULD BE MISSED.

MY CONDOLENCES ARE GOING OUT TO HER FAMILY.

THANK YOU CHRIS.

RANDY.

MY CONDOLENCES FOR THAT AS WELL.

I HATE TO HEAR ANY OF OUR FINE RESIDENTS LEAVE US.

UH, I HAVE A CONGRATULATIONS.

UH, AND, AND THAT WOULD BE TO OUR FABULOUS CITY MANAGER ON THE BMW MARATHON THAT HE RAN.

YEAH, COMPETED, FINISHED.

A COUPLE OF US WENT OUT TO WATCH HIM OFF AT THE, AT THE START FINISH LINE.

COULDN'T WAIT AROUND.

IT WAS COLD , SO WE DIDN'T WAIT AROUND FOR THE FINISH LINE, BUT WE WERE THERE AT THE START LINE.

SO CONGRATULATIONS.

APPRECIATE YOU REPRESENTING ADDISON WELL ON THAT.

AND IT WAS, IT WAS A YEOMAN'S EFFORT TO BE OUT THERE ON THAT DAY.

, IF I, I, I'LL TAKE A MOMENT OF PRIVILEGE AND JUST SAY, WE ACTUALLY HAD A VERY STRONG TURNOUT FROM STAFF ACROSS THE BOARD.

WE HAD A LOT OF POLICE FOLKS OUT, UM, MARKETING AT PARKS AND REC JUST THROUGHOUT THE ORGANIZATION, SO IT WAS REALLY NEAT TO BE OUT THERE.

BUT IT WAS FREEZING COLD.

IT WAS WELL THEY PARTICIPATED TOO, RIGHT? IN RELAYS AND OTHER, OTHER YEAH.

PARTS.