* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.
          [00:00:04]
          OKAY. 
          GOOD 
          [1. Call Meeting to Order and Announce that a Quorum is Present]
AFTERNOON EVERYBODY. 
          IT IS 1230 AND WE'LL CALL TO ORDER THIS, UH, MEETING OF THE ADDISON CITY COUNCIL FOR OUR 2025, UH, STRATEGIC PLAN REVIEW. 
          WE DO HAVE A QUORUM OF THE COUNCIL PRESENT HERE TODAY WITH SIX MEMBERS IN ATTENDANCE. 
          AND, UH, WE'LL TURN IT RIGHT 
          [2. Strategic Planning Session]
OVER TO UH, DAVID GAINES. 
          ALRIGHT, THANKS MAYOR. 
          WE ARE EXCITED TO BE HERE FOR OUR STRATEGIC PLANNING SESSION TODAY. 
          THE, THESE MEETINGS ARE ONE OF THE MOST IMPORTANT MEETINGS WE HAVE EACH YEAR, UM, FOR SETTING OUR GOALS, NOT ONLY FOR THIS YEAR, BUT FOR MULTIPLE YEARS OUT. 
          AND, UM, STRATEGICALLY TIMED AS WE HEAD INTO THE BUDGET PROCESS AS WELL, SO WE CAN ENSURE THAT OUR BUDGET PROCESS ALIGNS WITH OUR STRATEGIC PLAN. 
          WE'RE EXCITED TO HAVE NICK KITTLE BACK WITH US. 
          NICK WAS WITH US LAST YEAR AS WELL, AND IF YOU WERE FOR THE CUSTOMER THAT WERE HERE LAST YEAR, YOU'LL RECALL THAT WE DID, UM, SOMEWHAT OF AN OVERHAUL TO OUR STRATEGIC PLAN LAST YEAR. 
          A DIFFERENT FRAMEWORK, WHICH IS ALWAYS A GOOD THING TO DO EVERY, EVERY SO OFTEN. 
          UM, SO WE'RE EXCITED ABOUT THAT. 
          I THINK IT'S WORKED VERY WELL FOR US AND THIS IS A GREAT OPPORTUNITY TO REVISIT THAT AND LOOK FOR ANY CHANGES, ALTERATIONS, ADDITIONS, SUBTRACTIONS THAT MAKE SENSE AS WE MOVE FORWARD. 
          UM, SO WE FEEL GOOD ABOUT THAT. 
          WE HAVE THE DIRECTORS HERE, WE HAVE STAFF HERE TO ANSWER QUESTIONS TO PARTICIPATE AS WE GO THROUGH THIS PROCESS. 
          SO WE'LL FEEL VERY GOOD ABOUT THAT. 
          AND I WILL HAND IT OVER TO NICK TO GET THINGS ROLLING. 
          THANKS, DAVID. 
          I APPRECIATE THAT. 
          UH, COUNCIL MEMBERS, GOOD TO SEE YOU AND UH, IT'S NICE TO BE BACK. 
          I REALLY APPRECIATE THE HONOR OF BEING ABLE TO JOIN YOU AGAIN. 
          ON BEHALF OF LAUREN, I WANTED TO SAY SHE SAYS HELLO AS WELL. 
          SO FOR THOSE OF YOU WHO WERE HERE LAST YEAR, LO LAUREN WAS MY CO-FACILITATOR AND SHE WANTED ME TO EXTEND HER HELLOS AS WELL. 
          UM, SO REALLY APPRECIATE YOUR TIME THIS AFTERNOON TO BE ABLE TO GO THROUGH THIS. 
          THE NICE PART IS THIS IS NOT THE OVERHAUL, THIS IS THE CHANCE FOR US TO REVISIT WHERE WE ARE AND I GOT SOME GOOD NEWS AND I'M JUST GONNA SAY IT RIGHT OUTTA THE GATE. 
          WE LIKE WHERE WE ARE ON A LOT OF WHAT WE'VE GOT. 
          AND SO THAT'S REALLY EXCITING. 
          IS THIS IS A, A, A GREAT FEEDBACK THAT WE'VE GOTTEN RELATED TO THE PLAN. 
          SO I'M GONNA RUN YOU THROUGH THE SURVEY RESULTS. 
          WE'RE GONNA RUN THROUGH A LITTLE BIT OF THE OVERVIEW THAT WE DID LAST YEAR IN TERMS OF SOME THINGS RELATED TO GOOD GOVERNANCE. 
          UH, WE'RE GONNA HAVE A LITTLE FUN MOVING AROUND AND GET THE CHANCE TO INTERACT WITH STAFF. 
          SO IF YOU'RE SITTING IN THE BACK OF THE ROOM AND YOU THINK YOU'RE GETTING OUTTA HERE SCOT FREE, THAT IS NOT THE CASE TODAY. 
          SO JUST SO YOU KNOW THAT I THINK EVERYBODY AT THIS POINT, UH, HAS, UH, VALIDATION AND VALIDATION IS FOR PARKING. 
          SO THAT'S HOW I FEEL ABOUT THAT. 
          SO YOU'VE GOT YOUR VALIDATION, UM, BUT IF YOU NEED IT, WE'VE GOT THAT FLOATING AROUND AS WELL. 
          UM, WITH THAT SAID, LET'S KICK IT OFF HERE A LITTLE BIT OF THIS ELEMENTS OF A STRONG STRATEGIC PLAN. 
          FOR THOSE WHO WERE WITH US LAST YEAR, I JUST WANNA BE ABLE TO RUN THROUGH THIS ONE MORE TIME AND KIND OF TELL YOU WHAT WE'RE FOCUSING ON TODAY VERSUS MAYBE WHAT SOME OF THE OTHER ELEMENTS OF A STRONG STRATEGIC PLAN LOOK LIKE. 
          SO AGAIN, UNDERSTANDING OUR CONTEXT, MISSION, VISION, VALUES. 
          WE HAVE THE ADDISON WAY, SO WE HAVE SOME REALLY GOOD CONTEXT AROUND WHERE WE ARE. 
          WE HAVE OUR MISSION, WE HAVE OUR VISION, WE HAVE OUR VALUES, KEY FOCUS AREA AND STRATEGIC OBJECTIVES. 
          THAT'S THE LEVEL WE'LL PREDOMINANTLY LIVE AT TODAY. 
          UH, THE NEXT LAYER DOWN IS INITIATIVE. 
          SOME OF THE THINGS THAT YOU ALL HIGHLIGHTED, UH, ARE INITIATIVES. 
          AND SO THOSE ARE GREAT SUGGESTIONS AND STAFF CAN HELP CONSOLIDATE THOSE AND BRING THOSE BACK TO YOU. 
          THOSE MIGHT COME OUT TODAY AS WELL AND WE WANNA WANT TO HEAR WHAT THOSE ARE, BUT PREDOMINANTLY WE'RE LIVING AT THIS STRATEGIC OBJECTIVE LEVEL AND THAT'S REALLY WHAT WE'RE KIND OF FOCUSED ON TODAY. 
          UM, A LOT OF GREAT AGREEMENT OUTTA THE KEY FOCUS AREAS. 
          SO WE'LL, WE'LL VISIT ON KIND OF WHAT YOU SAID ABOUT THESE, BUT WE'RE GONNA GET INTO THIS LEVEL PREDOMINANTLY TODAY. 
          UM, IF WE START GETTING DOWN INTO THIS LEVEL A LOT OR THIS LEVEL, I'M GONNA TRY AND PULL US UP. 
          JUST SO YOU KNOW, I'LL PROBABLY TRY AND GET US BACK UP TO THAT LEVEL, UM, BECAUSE THAT'S WHERE WE WANT STAFF HELPING US GET THIS. 
          AND THEN OF COURSE WE'VE GOT FUNDING, AS DAVID ALLUDED TO, BUDGET PROCESSES COMING UP, STAFF ALIGNMENT COMES THROUGH THAT KIND OF A PROCESS AS WELL. 
          UM, AND THEN OF COURSE WE'VE GOT THESE THINGS ABOUT IMPLEMENTING INITIATIVES, COLLECTING THOSE DATA, AND THEN IMPACTING EFFECTIVENESS AND EFFICIENCY ABOUT HOW WE'RE DOING THESE. 
          UM, AND SO IF YOU HAVEN'T SEEN YOUR OWN WEBSITE, I LOVE WHAT YOU'VE DONE ON YOUR OWN WEBSITE. 
          YOU ARE DOING A GREAT JOB AT COMMUNICATING WITH THE PUBLIC YOUR PROGRESS ON YOUR STRATEGIC PLAN. 
          AND IT IS ACTUALLY AN EXAMPLE THAT I SHOW MANY OTHER COMMUNITIES THAT I WORK WITH. 
          YOU HAVE INVESTED IN THAT YOU'VE TAKEN THE TIME TO DO THAT AND IT REALLY IS EXCEPTIONAL THE WAY THAT YOU HAVE USED THAT AS A TOOL TO COMMUNICATE AND COLLABORATE WITH THE PUBLIC. 
          SO I JUST WANNA GIVE YOU, UH, AND STAFF CREDIT FOR THE WORK THAT YOU'VE DONE TO BE ABLE TO MAKE THAT VISIBLE. 
          AND IT'S REALLY IMPORTANT BECAUSE A LOT OF COMMUNITIES I WORK WITH, THEY DO THE PLAN AND THEY DON'T TELL PEOPLE HOW THEY'RE COMING ALONG. 
          AND YOU DO THAT AND THAT'S REALLY WONDERFUL. 
          AND OF COURSE THERE'S SHARING OF RESULTS, ACCOUNTABILITY AND MAKING SURE THE PUBLIC KNOWS HOW WE'RE DOING. 
          ARE WE DOING WELL? ARE WE STRUGGLING? IN SOME AREAS? IT'S OKAY TO TALK ABOUT THAT STUFF BECAUSE THAT'S WHAT ACCOUNTABILITY'S ABOUT IS MAKING SURE THAT FOLKS KNOW WHERE WE ARE. 
          UM, THE DEFINITIONS TO KNOW TODAY, THE KEY FOCUS AREAS, AGAIN, WE'RE NOT GONNA SPEND TOO MUCH TIME ON THIS LARGE GENERAL AGREEMENT WITH WHERE WE ARE IN THE KEY FOCUS AREAS. 
          WE'RE PREDOMINANTLY GONNA BE AT THAT STRATEGIC OBJECTIVE LEVEL. 
          SO WHEN WE GET TO THIS SPACE, WHAT WE'RE LOOKING FOR ARE THOSE FOUR TO EIGHT KEY PHRASES. 
          THESE ARE THE KEY WORDS AROUND WHICH WE'RE GOING TO BUILD OUR STRATEGIC OBJECTIVES. 
          THAT WAS A BIG PART OF OUR PROCESS LAST TIME, WAS FINDING THOSE 
          [00:05:01]
KEY FOCUS AREAS. 
          AND THEN WE GOT INTO THE STRATEGIC OBJECTIVE LEVEL WITH THIS SAID STRATEGIC OBJECTIVES. 
          WE'RE LOOKING FOR THREE TO SEVEN OF THESE PER KEY FOCUS AREA, AND WE'RE LOOKING FOR A TOTAL OF 20 TO 40 TOTAL STRATEGIC OBJECTIVES. 
          IF WE START TO GET MORE THAN THAT, THEN ALL OF A SUDDEN, AND THIS WAS A COMMENT THAT SOMEBODY MADE IN IT, WHICH IS WE NEED TO KNOW WHAT OUR PRIORITIES ARE SO THAT WE'RE FOCUSED ON WHAT OUR PRIORITIES ARE. 
          AND WHEN EVERYTHING'S A PRIORITY, NOTHING'S A PRIORITY, RIGHT? IS SOMEBODY, IS SOMEBODY GONNA SAY THAT ALONG WITH ME? I APPRECIATE YOUR WILLINGNESS TO CHIME IN. 
          I LOVE THAT. 
          THAT'S WONDERFUL. 
          UM, BUT WITH THAT SAID, THAT'S WHERE WE'RE AT. 
          20 TO 40 STRATEGIC OBJECTIVES IS KIND OF THE ROUGH AREA WE'RE AT. 
          AND WHAT WE'VE GOT I THINK IS GREAT. 
          I THINK IT'S GREAT. 
          UM, THE OTHER THING WE WANNA BE SURE IS THAT EVERYONE'S JOB IN THIS ROOM AND EVERY STAFF MEMBER THAT WE'VE GOT ON THE ADDISON TEAM NEEDS TO BE REFLECTED SOMEWHERE IN OUR STRATEGIC OBJECTIVES. 
          WE WANT OUR STAFF TO KNOW HOW THEY FIT INTO THE SUCCESS OF THE COMMUNITY. 
          SO THAT'S ANOTHER IMPORTANT PART AND PART OF WHY WE'VE GOT OUR DIRECTORS AND OUR LEADERSHIP TEAM HERE IS TO MAKE SURE THAT WE'RE SEEING THAT REFLECTION AND WE'RE MAKING SURE THAT THAT MATCHES UP. 
          THAT MATCHES UP. 
          AND IF FOR SOME REASON YOU SEE STAFF THAT IS NOT INVOLVED IN SOME ELEMENTS OF THIS PLAN, WE NEED TO CALL THAT OUT. 
          UM, BUT WE WENT THROUGH THAT PROCESS LAST TIME AND I BELIEVE WE DO HAVE GOOD ALIGNMENT WITH WHAT THAT LOOKS LIKE. 
          SO FEELING GOOD ABOUT THAT. 
          AND AGAIN, INITIATIVES AND PROJECTS, THESE ARE THE MEANS BY WHICH WE WILL ACCOMPLISH OUR OBJECTIVES. 
          SO THIS IS THE HOW WE DO THE WHAT, AND THIS IS THE LEVEL THAT WE ASK STAFF TO COME BACK AND REPORT BACK TO US AS THE LEADERS OF THE ORGANIZATION. 
          AND SO WE'LL GET INTO THAT GOVERNANCE MODEL HERE IN JUST A SECOND. 
          BUT JUST WANTED TO CLARIFY SOME OF THESE TERMS BEFORE WE WENT ON IN CASE THERE WERE ANY QUESTIONS OR ANY DEFINITIONS THAT I COULD HELP EXPAND ON, EXPOUND ON OTHERWISE INTERPRET. 
          OKAY. 
          FEELING GOOD. 
          AS I MENTIONED LAST TIME, I THINK I MENTIONED LAST TIME, ARE WE FAMILIAR WITH YEP. 
          YEP. 
          DID I DO THAT WITH YOU ALLALL LAST TIME? GREAT. 
          FEEL FREE TO USE. 
          YEP. 
          YEP. 
          WITH ME. 
          UH, FOR THOSE COUNCIL MEMBERS THAT ARE NEW, JUST A QUICK STORY ON THIS. 
          ONE OF THE THINGS I USED TO DO, WHICH WAS REALLY DISMISSIVE TO THE STAFF THAT I HAD, WAS WHEN I KNEW WHERE YOU WERE GOING WITH SOMETHING, I WOULD ACCIDENTALLY JUST OUTTA MY MOUTH SAY, YEP. 
          YEP. 
          I DIDN'T MEAN IT TO BE DISMISSIVE, I JUST FOUND OUT THAT IT REALLY, REALLY WAS. 
          AND THEN I WENT BACK AND I DID IT WITH MY WIFE AND I FOUND OUT HOW WRONG I WAS TO EVER USE THAT PHRASE. 
          AND THEN I WENT BACK AND APOLOGIZED TO MY STAFF FOR DOING THAT. 
          BUT NOW I GIVE PERMISSION FOR PEOPLE TO YEP. 
          YAP ME. 
          SO IF YOU GET WHERE I'M GOING AND YOU JUST WANNA MOVE ON WITH THINGS, JUST YELL OUT. 
          YEP. 
          YEP. 
          AND WE'RE GOOD TO GO. 
          EVERYBODY WITH ME? YEP. 
          YEP. 
          SWEET. 
          I LOVE IT. 
          ALL RIGHT. 
          UH, WITH THESE SAID, WHAT WE ARE DOING TODAY, REVIEWING OUR KEY FOCUS AREAS AND IF WE NEED TO MODIFYING IT, THE SURVEY RESULTS THAT WE HAVE OVERALL DO NOT INDICATE A NEED TO MODIFY THE KEY FOCUS AREAS PREDOMINANTLY. 
          OKAY? SO THAT'S JUST WHAT THE SURVEY IS KIND OF TELLING US. 
          UM, AGAIN, THESE KIND OF KEY PHRASES AND WE ARE REFINING OUR STRATEGIC OBJECTIVES UNDER THOSE KEY FOCUS AREAS. 
          AND THAT IS PREDOMINANTLY WHAT WE'RE HERE TO DO. 
          STAFF WILL COME BACK WITH INITIATIVES UNDERNEATH THOSE TO HELP SUPPORT THOSE. 
          AND STAFF HAS DONE A GREAT AMOUNT OF WORK AND I'LL SHOW YOU SOME OF WHAT THE OBJECTIVE, UH, SOME OF THE INITIATIVES THAT THEY'VE SUNSETTED BECAUSE THEY'RE COMPLETED, OTHER ONES THAT THEY'RE DOING CONTINUATIONS WITH AND ONES THAT THEY'VE ADDED TO THE PLAN, LIKELY AT MANY OF YOUR BEHEST. 
          SO WE'LL GET SOME SENSE OF WHAT THAT LOOKS LIKE AS WELL. 
          UM, WITH THIS SAID, THESE ARE THE INITIATIVES AS WE JUST TALKED ABOUT, RIGHT? THE WAYS WE'RE SUCCEEDING, THE INITIATIVES. 
          UM, THESE INITIATIVES ARE DEVELOPED AND PROPOSED AT THE STAFF LEVEL TO COME BACK TO YOU. 
          AND SO THE IDEA IS YOU ARE THE DOWNWARD EXTENSION OF OWNERSHIP FOR THE COMMUNITY. 
          YOU'RE THE REPRESENTATIVE OF THE OWNERS. 
          THEY'VE ELECTED YOU TO THIS POSITION TO BE THAT. 
          SO THAT'S WHAT YOUR ROLE IS. 
          AND WHAT WE WANT IS FOR MANAGEMENT TO COME UP AND HELP GIVE US A CLEAR DEFINITION OF HOW THEY'RE GOING TO B GO ABOUT ACCOMPLISHING WHAT YOU WANT THEM TO ACCOMPLISH. 
          AND THAT'S WHAT WE'RE AFTER. 
          THE REALITY IS THEY'VE REMOVED 18 COMPLETED INITIATIVES COM CONTINUED 72, RIGHT? SO THEY WERE MODIFIED TO CAPTURE THE NEXT PHASE OF THE INITIATIVE. 
          IT'S NOT THAT THERE WAS A PROBLEM, JUST MANY OF THEM HAD SECOND OR THIRD PHASES. 
          AND SO WE'RE INTO THE NEXT PHASE OF WHATEVER THAT LOOKS LIKE. 
          AND 32 NEW INITIATIVES HAVE BEEN ADDED. 
          SO STAFF HAS BEEN INCREDIBLY ACTIVE ON THIS INITIATIVE LEVEL OF MOVING THESE TARGETS FORWARD. 
          AND IF YOU LOOK AT YOUR WEBSITE AND SEE HOW YOUR PLAN'S COMING ALONG, YOU CAN DRILL DOWN AND SEE INITIATIVES AND YOU CAN SEE THE PROGRESS ON THOSE INITIATIVES. 
          AND I'M SURE YOU GET REGULAR UPDATES. 
          I KNOW WE'VE GOT A STAFF REPORT ON HOW THAT'S COMING ALONG AS WELL. 
          SO SOME REALLY GOOD STUFF INSIDE OF THIS RIGHT HERE. 
          THIS IS JUST AN EXAMPLE. 
          SO I JUST WANNA OVERWHELM YOU WITH SOME STUFF HERE FOR A SECOND. 
          LET'S TAKE IT IN FOR A MINUTE HERE. 
          OKAY? BUT THESE ARE THE THINGS, 2020, UH, 2024 COMPLETED INITIATIVES. 
          THESE HAVE BEEN MOVED OFF THE PLAN BECAUSE WE HAVE SO MUCH SUCCESS GETTING THEM DONE. 
          SO THESE ARE FINISHED, IF YOU WILL, AND OFF THE PLAN, OKAY? AGAIN, I'M JUST GONNA OVERWHELM YOU 'CAUSE THERE'S A LOT OF THESE AND I DON'T WANNA GO THROUGH LINE ITEM BY LINE ITEM. 
          UM, THAT'S AT ANOTHER TIME. 
          BUT AGAIN, THESE ARE ONES THAT WE ADDED TO THE PLAN. 
          SO AGAIN, THINGS COME OFF, WE ADD NEW ONES IN IN ORDER TO CONTINUE TO PURSUE THOSE GOALS. 
          AND SO, AGAIN, PROBABLY MANY OF THESE YOU'RE FAMILIAR WITH OR HAVE SEEN OR HAD DISCUSSIONS WITH IN YOUR COUNCIL SESSIONS. 
          UH, SO SOME COMFORT WITH THAT. 
          AGAIN, MORE NEW INITIATIVES ADDED. 
          SO LOTS OF GOOD INITIATIVES TO SUPPORT OUR STRATEGIC OBJECTIVES IN HERE. 
          AND 
          [00:10:02]
SO I'LL JUST STOP THERE, BUT JUST TO GIVE YOU A SENSE, AGAIN, WE'RE ADDING INITIATIVES, WE'RE TAKING INITIATIVES OFF AND SUN SETTING THEM AS WE FINISH THEM. 
          I KNOW WE'VE HAD SOME DISCUSSION AROUND THIS AND I KNOW WE'VE HAD SOME REPORTING OUT ON THIS, SO I DON'T WANNA BELABOR THIS POINT 'CAUSE IT'S MAYBE ONE LEVEL DOWN OF WHERE WE ACTUALLY WANNA LIVE AT TODAY. 
          UM, BUT BEFORE WE KIND OF MOVE ON FROM THAT, I JUST WANNA GIVE YOU A CHANCE TO MAYBE HAVE A A, A RECOGNITION FOR THIS MOMENT IN TERMS OF STAFF'S WORK RELATED TO THIS OR ANY COMMENTS RELATED TO THIS BEFORE WE KIND OF MOVE ON, UM, AT THIS INITIATIVE LEVEL. 
          HOW ARE WE FEELING ABOUT STAFF AND HOW THEY'RE GOING ABOUT ACCOMPLISHING SOME OF THESE THINGS, FEELING OKAY ABOUT IT? WE'VE GOT SOME SUPPORT FOR THIS. 
          WHERE ARE WE AT? I THINK IT'S GREAT. 
          I THINK IT'S AMAZING AND I THINK YOU GUYS DESERVE A ROUND OF APPLAUSE TODAY. 
          YEAH, THANK YOU COUNCIL MEMBER. 
          THANK YOU FOR THAT. 
          YEAH, NICK, I DON'T THINK I'VE SEEN A LIST LIKE THIS OF ALL THE INITIATIVES THAT HAVE BEEN COMPLETED. 
          SO IT IS NICE TO SEE THAT AND I'D, I'D LOVE TO GET A COPY OF THAT AS WELL. 
          THAT WILL NEVER HA OH NO, SURE. 
          I'M SURE WE CAN FIND A . 
          ABSOLUTELY, BARRY. 
          I'M SURE WE CAN MAKE THAT HAPPEN FOR YOU FOR SURE. 
          THANK YOU. 
          YEAH, ABSOLUTELY. 
          I JUST, AND AGAIN, IT'S, IT'S NOT THE LEVEL I WANNA LIVE AT TODAY, BUT I WANT YOU TO KNOW THE WORK THAT'S BEEN GOING ON, YOU KNOW, BEHIND THE SCENES IN SOME CASES, AND YOU GET A LOT OF OPPORTUNITIES TO MAYBE HEAR THIS LEVEL, BUT LET'S TALK ABOUT ALL THE WORK THAT'S GOING ON WITH THESE DEPARTMENTS. 
          AND SO CREDIT TO ALL OF YOU, THE, THE DEPARTMENT LEADERS TOO FOR, FOR GETTING THIS WORK DONE. 
          SO I DO HAVE A QUICK QUESTION. 
          YEAH, SURE. 
          KIND OF FOR DAVID, UH, ON THE WEBSITE WHERE IT GIVES THE REPORT, UM, ARE THE NEW ONES ADDED ON THE 25 STRATEGIC PLAN, KEY FOCUS AREAS? I MEAN, I WOULDN'T THINK THEY WOULD BE, I THINK THOSE ARE, OR THINGS THAT MAY BE ADDED THROUGHOUT THE YEAR. 
          ARE THEY ADDED TO THIS OR IS IT FROZEN FROM LAST YEAR? I THINK WE HAVE, IT'S REFLECTED IN THE WEBSITE. 
          YEAH, WE'VE ADDED THEM. 
          OKAY. 
          SO, SO FOR EXAMPLE, SOME OF THESE ARE RELATED TO THE, IF YOU WENT BACK TO THE NEW ONES MM-HMM . 
          THEY WERE ITEMS THAT CAME STRAIGHT FROM THE BUDGET. 
          OKAY. 
          SO ONCE THE BUDGET WAS APPROVED, WE WENT AHEAD AND ADDED THOSE, ADDED SOME NEW ONES, OKAY. 
          TO THE PLAN, RIGHT? YEAH. 
          OKAY. 
          SO UPDATED AND REFLECTED. 
          YEP, YEP, YEP, YEP, YEP. 
          ALRIGHT. 
          OKAY. 
          UM, AGAIN, JUST A LITTLE REVIEW OF THE STRATEGIC PLAN. 
          YOU HAVE IT SITTING IN FRONT OF YOU, SO I DON'T REALLY WANNA BELABOR THIS, BUT I JUST WANTED YOU TO BE ABLE TO KIND OF SEE IT FOR A SECOND. 
          IT IS SITTING RIGHT IN FRONT OF YOU, SO YOU GOT THAT PAPER COPY. 
          AND I WANT YOU TO BE ABLE TO HAVE THAT SO THAT WHEN WE GO THROUGH THE EXERCISES THAT WE DO LATER, YOU'VE GOT THAT WRITTEN COPY. 
          BUT AGAIN, YOU'RE, YOU'RE FAMILIAR WITH THIS, SO I DON'T WANNA BELABOR THE POINT, BUT AGAIN, JUST WANTED TO SAY THESE ARE STRATEGIC OBJECTIVES. 
          THIS IS A KEY FOCUS AREA, PUBLIC SAFETY, THESE WOULD BE THE STRATEGIC OBJECTIVES, WHAT WE WANT ACCOMPLISHED UNDER THAT KEY FOCUS AREA. 
          AND SO WE'VE GOT SOME THINGS, AND AGAIN, THE KEY ELEMENTS OF THOSE ARE, WE'VE GOT ACTION VERBS TO HELP US UNDERSTAND THE TYPE OF ACTION WE'RE TAKING. 
          WE'VE GOT GOOD DESCRIPTIVE TERMS SO THAT WE UNDERSTAND THE STYLE IN WHICH WE GO ABOUT EXECUTING ON THAT MISSION. 
          OKAY? SO AGAIN, PUBLIC SAFETY, ECONOMIC DEVELOPMENT AND REVITALIZATION. 
          AND WE'LL GET INTO YOUR SURVEY RESULTS HERE IN JUST A SECOND. 
          KIND OF DRILL DOWN ON SOME OF WHERE YOUR, WHERE YOUR THOUGHTS WERE AS A COLLECTIVE GROUP. 
          SO I WANNA BE ABLE TO, TO SHOW YOU THAT AS WELL. 
          UH, MOBILITY AND CONNECTIVITY, INFRASTRUCTURE DEVELOPMENT AND MAINTENANCE, FINANCIAL HEALTH AND ORGANIZATIONAL EXCELLENCE, COMMUNITY ENGAGEMENT, AND A VIBRANT, ACTIVE COMMUNITY. 
          SO THOSE ARE OUR SEVEN KEY FOCUS AREAS WITH SOMEWHERE BETWEEN THREE TO EIGHT INITIATIVES UNDER EVERY SINGLE, UH, STRATEGIC OBJECTIVES UNDER EVERY SINGLE ONE. 
          OKAY? SO THIS IS A PART OF THE PROGRAM WHERE WE GET UP AND GET MOVING BECAUSE I KNOW HOW IT IS AFTER LUNCH. 
          AND I, I CAN'T HAVE YOU GOING TO SLEEP ON ME RIGHT OUT OF THE GATE HERE. 
          SO, UH, WE'RE GONNA GET UP AND GET MOVING A LITTLE BIT HERE. 
          AND I HOPE YOU REMEMBER THIS EXERCISE FROM LAST YEAR, THE FOUR CORNERS EXERCISE, FOR THOSE OF YOU WHO WERE HERE. 
          LOT OF FUN, INTERESTING DISCUSSIONS TO BE HAD. 
          THIS ROOM IS A LITTLE LARGER THAN MAYBE I'M USED TO. 
          SO WE'RE GONNA CALL IT THE HALFWAY POINT OF THE ROOM OVER HERE IS, IS THE CORNERS OF THIS ROOM, OKAY? I, I DON'T NEED YOU MIGRATING OVER TO SOUTH AMERICA OR WHATEVER'S GOING ON OVER THERE, OKAY? BUT WE'RE GONNA KEEP IT IN THIS FOUR CORNERS OF THE ROOM STAFF. 
          I WANT YOU PARTICIPATING FOR THIS AS WELL. 
          SO, UH, IF YOU'RE PLUGGED INTO SOMETHING, PLUG IT IN UP HERE BECAUSE WE'RE GONNA GET INTO THIS RIGHT HERE. 
          ALRIGHT, SO FOUR CORNERS EXERCISE. 
          HERE'S THE RULES OF THE GAME. 
          WE'RE GONNA GET UP AND GET MOVING. 
          HERE'S THE IDEA HERE. 
          THERE'S FOUR CORNERS TO THIS ROOM. 
          1, 2, 3, AND FOUR. 
          IF YOU STRONGLY AGREE, YOU'RE GONNA BE OVER HERE IF YOU AGREE WITH THE STATEMENT I PUT UP. 
          YOU'RE RIGHT BACK OVER HERE. 
          IF YOU DISAGREE WITH THE STATEMENTS, YOU'RE RIGHT BACK OVER THERE. 
          AND IF YOU STRONGLY DISAGREE WITH THE STATEMENT I PUT UP, YOU'RE RIGHT OVER HERE. 
          THE IDEA WILL BE THAT YOU'LL HAVE TWO MINUTES TO DISCUSS WITH EVERYBODY ELSE IN YOUR GROUP WHY YOU'RE SO RIGHT. 
          AND TRUST ME, I KNOW YOU'RE RIGHT. 
          THEN WE'RE GONNA TRY AND CONVINCE SOMEBODY ELSE TO COME OVER TO OUR POINT OF VIEW. 
          SO WE'LL MAKE AN ARGUMENT ABOUT WHY YOU SHOULD COME OVER TO YOUR SIDE, SOMEBODY ELSE'S POINT OF VIEW. 
          AND WE'RE GONNA SEE WHERE EVERYBODY KIND OF LANDS ON THIS. 
          SO I'VE GOT THREE DIFFERENT STATEMENTS I WANT YOU TO BE ABLE TO REACT TO. 
          I WOULD SAY THEY'RE GOING TO BE INCREASINGLY CONTROVERSIAL AS THEY WERE LAST TIME. 
          HOWEVER, THAT'S NOT THE CASE BECAUSE I'M GONNA START WITH CONTROVERSY RIGHT OUT OF THE GATE 
          [00:15:01]
HERE. 
          SO JUST FAIR WARNING, OKAY? BUT EVERYBODY COOL WITH THIS TWO MINUTES WE TALK ABOUT WHAT WE AGREE ON, THEN WE'RE GONNA GET INTO TRYING CONVINCING OTHERS. 
          IF SOMEBODY COMES OVER TO YOUR POINT OF VIEW, WE APPLAUD THEM 'CAUSE THEY KEPT AN OPEN MIND. 
          OKAY? SO THAT'S WHAT WE'RE AFTER IS A LITTLE BIT OF APPLAUSE. 
          WE'RE KEEPING THAT OPEN MIND RELATED TO THIS. 
          SO SHALL WE GET AFTER IT? YES, NICK, THAT WOULD BE GREAT. 
          SWEET. 
          I LOVE IT. 
          I LOVE IT. 
          YEP. 
          YEP. 
          I LOVE IT. 
          HERE WE GO. 
          I WANNA INTRODUCE THESE MODELS FOR CONSIDERATION HERE FOR JUST A SECOND SO THAT WE HAVE THE OPPORTUNITY TO KIND OF SEE THIS. 
          WE TALKED A LITTLE BIT ABOUT THIS. 
          I'M GONNA COME BACK TO THIS WHEN, WHEN CHRIS IS HERE FOR A SECOND. 
          BUT I WANNA GET INTO THESE OTHER TWO 'CAUSE THIS IS THE CONVERSATION WE HAD EARLIER, IS THIS SPACE OF INDIVIDUAL RIGHTS VERSUS PUBLIC GOOD. 
          I CALL THESE THE FOUR FORCES. 
          AND TYPICALLY THESE ARE AT ODDS WITH EACH OTHER WHEN WE'RE TRYING TO DELIVER THINGS. 
          AND THIS IS WHERE WE MAY FALL IN DIFFERENT ENDS OF THE SPECTRUM. 
          SO SOME OF US MAY FEEL LIKE OUR ROLE IS TO BE THE MOST RESPONSIVE WE POSSIBLY CAN TO THE COMMUNITY AND OTHERS MAY FEEL LIKE OUR ROLE IS TO BE THE MOST EFFICIENT WE CAN IN SERVICE DELIVERY. 
          SO WE FALL TYPICALLY ON A SPECTRUM IN THIS CASE. 
          AND THAT'S A CHALLENGE FOR US BECAUSE I MIGHT COME FROM ONE PERSPECTIVE, YOU COME FROM ANOTHER PERSPECTIVE AND THEN WE MIGHT GET CROSSWAYS WITH EACH OTHER JUST BECAUSE WE HAVE A DIFFERENT FEELING ABOUT WHERE WE FALL ON THAT SPECTRUM. 
          THE OTHER ONE IS THE INDIVIDUAL RIGHTS VERSUS THE PUBLIC GOOD. 
          THAT IS ALSO WHAT WE'RE CONSTANTLY AND CONSISTENTLY WEIGHING OUT. 
          THE QUESTION IS WHERE DO YOU FALL ON THAT SPECTRUM? AND WE HAD THAT DISCUSSION HERE TOO. 
          WE GOT FOLKS THAT ARE FULLY IN INDIVIDUAL RIGHTS CATEGORY AND WE GOT OTHERS THAT ARE LIKE, YOU KNOW, THE PUBLIC GOOD IS WHERE IT'S AT. 
          YOU KNOW, UM, MY GENERAL PHILOSOPHY AND, AND AGAIN MY PERSONAL TAKE SOMETIMES IS THAT, YOU KNOW, GOVERNMENT IS HERE TO DO TOGETHER THAT WHICH WE CANNOT OR SHOULD NOT DO ALONE. 
          AND UH, AND THERE'S A DEFINITIONAL THING THERE ABOUT HOW WE ALL LOOK AT THOSE SPACES. 
          BUT WHEN IT COMES TO THIS, DOES THE INDIVIDUAL RIGHTS SOMETIMES OUTWEIGH THE PUBLIC GOOD? AND SOMETIMES DOES THE PUBLIC GOOD OUTWEIGH THE INDIVIDUAL RIGHTS? IT'S IMPORTANT FOR US TO BE CLEAR ABOUT WHERE WE KIND OF FIT ON THAT SPECTRUM. 
          'CAUSE IT ALLOWS STAFF TO BE ABLE TO INTERPRET, OR DAVID IN THIS CASE, TO BE ABLE TO INTERPRET WHERE YOU'RE COMING FROM BECAUSE, UH, IF, IF WE'RE RESPONSIVE IN OUR MOST RESPONSIVE NATURE, THE PROBLEM IS WE'RE PROBABLY NOT BEING OUR MOST EFFICIENT. 
          AND IF WE'RE BEING OUR MOST EFFICIENT, CHANCES ARE WE'RE PROBABLY NOT BEING OUR MOST RESPONSIVE. 
          SO THAT'S THE CATCH WITH THESE IS THAT IT COMES IN A REAL CHALLENGE FOR US BECAUSE YOU CAN DO BOTH. 
          AND I HAVE PEOPLE CHALLENGE ME ON THAT. 
          WE CAN BE RESPONSIVE AND EFFICIENT. 
          I DON'T DISAGREE WITH YOU. 
          THAT'S EXPENSIVE. 
          SO THAT'S THE THIRD QUALITY THAT WE HAVEN'T TALKED ABOUT IS HE'S COMING BACK TO YOU FOR A BUDGET INCREASE IF THAT'S THE WAY THAT THAT WORKS. 
          OKAY? SO AGAIN, THESE ARE THE FOUR FORCES WE'RE KIND OF CONSTANTLY STRUGGLING WITH AS WE THINK ABOUT THIS. 
          AND, AND, AND AGAIN, YOUR ROLES ARE ABOUT WEIGHING THESE OUT AND FINDING THE BALANCE BETWEEN WHAT THIS LOOKS LIKE IN TERMS OF THE BOARD GOVERNANCE. 
          WE TALKED ABOUT THIS CALLED THE CARVER GAR GOVERNANCE MODEL. 
          I WALKED YOU THROUGH THIS AND WE HAD LARGE GENERAL AGREEMENT ON THIS LAST TIME, TIME, AND I JUST WANNA MAKE SURE THAT WE'RE STILL THERE. 
          UM, BUT IN TERMS OF THE ROLES OF THE BOARD VERSUS THE ROLES OF STAFF, UM, THE BOARD'S GOAL IS TO FOCUS ON THE ENDS AND THE ORGANIZATION'S ROLE IS TO FOCUS ON THE MEANS. 
          YOU SAY, HERE'S THE VISION, HERE'S WHAT WE WANT TO SEE HAPPEN. 
          STAFF'S JOB IS TO GO FIND A WAY TO MAKE THAT HAPPEN. 
          THAT'S THE ROLE OF STAFF. 
          SO YOU'RE SAYING THIS IS THE VISION. 
          I'VE GOT STAFF SAYING, HERE'S HOW WE'RE GONNA GET THERE, HERE'S HOW WE'RE GONNA GET THERE. 
          YOU ARE ALSO THE OWNERSHIP AND YOU REPRESENT THE OWNERSHIP OF THE ORGANIZATION. 
          YOU REPRESENT THE BUSINESSES, THE RESIDENTS YOU REPRESENT, THE VISITORS AND THE TOURISTS. 
          YOU REPRESENT ALL OF THE PEOPLE WHO COME TO CONSUME ADDISON'S SERVICES OR IT'S QUALITY OF LIFE. 
          HOWEVER WE MIGHT LOOK AT THAT, RIGHT? BUT IN THIS SPACE, THAT'S WHAT YOUR REPRESENTATION IS. 
          SO YOU ARE A DOWNWARD EXTENSION OF OWNERSHIP, JUST LIKE IN A CORPORATION, THE BOARD OF DIRECTORS, THAT'S THEIR ROLE. 
          IT'S NOT TO TELL THE DEPARTMENT HEAD WHAT TO DO, IT'S TO SAY, HEY, HERE'S WHAT I WANT THE PRESIDENT OR THE CEO OF THE ORGANIZATION TO DO. 
          SO AGAIN, I DON'T THINK THERE'S ANYTHING SHOCKING HERE, BUT, BUT IT'S A DOWNWARD EXTENSION OF OWNERSHIP RATHER THAN AN UPWARD EXTENSION OF MANAGEMENT. 
          THE GOAL IS PROPER EMPOWERMENT OF THE ORGANIZATION TO DEFINE THE ENDS. 
          THAT'S WHAT WE'RE DOING TODAY. 
          STRATEGIC OBJECTIVES, KEY FOCUS AREAS. 
          THAT'S THE ENDS. 
          HERE'S WHAT I WANT YOU TO ACCOMPLISH. 
          STAFF WILL COME BACK AND TELL YOU, HERE'S HOW WE'RE GOING TO ACCOMPLISH IT. 
          AND THEN YOUR JOB IS TO MAKE SURE THAT WE HAVE THE GUIDELINES SO THAT WE KNOW WHAT IS ACCEPTABLE AND WHAT'S UNACCEPTABLE IN ACHIEVING THAT MISSION AND THAT OUTCOME, RIGHT? SO THAT'S OUR ETHICS. 
          THAT'S MAKING SURE THAT WE'RE BEHAVING IN AN APPROPRIATE WAY. 
          WE UNDERSTAND THOSE GUIDEPOSTS SO THAT WE'RE BEHAVING IN THE RIGHT WAYS TO MAKE THAT. 
          UM, AND YOU DELEGATE THAT RESPONSIBILITY IN THIS CASE TO THE CITY MANAGER, TOWN MANAGER. 
          AND THEN WE HOLD THE TOWN MANAGER RIGOROUSLY ACCOUNTABLE FOR ACHIEVING THOSE ENDS. 
          I EVERY MANAGER THAT I KNOW HATES THE WORD RIGOROUSLY ACCOUNTABLE, BUT I WILL REEMPHASIZE RIGOROUSLY ACCOUNTABLE FOR ACHIEVING THOSE ENDS. 
          UM, SO AGAIN, I JUST WANNA HAVE THIS AS SORT OF A GENERAL FRAMEWORK IN CASE THERE'S DISCUSSION WE NEED TO HAVE. 
          BUT MOST OF THE TIME THERE'S GENERAL AGREEMENT ABOUT THAT. 
          BUT LOTS OF TIMES IF WE HAVEN'T HAD TOO MUCH EXPERIENCE, WE JUST DON'T MAYBE HAVE THE CLEAR DELINEATION OF THE ROLES AND RESPONSIBILITIES AND KIND OF WHERE WE FIT. 
          SO JUST WANTED TO HAVE A PAUSE FOR STATION IDENTIFICATION HERE FOR A MOMENT AND SEE IF WE HAVE ANY COMMENTS OR THOUGHTS RELATED TO THIS. 
          YEAH, THERE'S A NUMBER 
          [00:20:01]
TWO SAY THAT THE COUNCIL REPRESENTS THE RESIDENTS, UM, AND NOT THE STAFF. 
          IS THAT WHAT THAT SAYS? IT SAYS THAT YOU ARE THE REPRESENTATIVE VOICE OF THE RESIDENTS. 
          YES. 
          IT DOESN'T SAY THAT MAYBE YOU'RE NOT REPRESENTING STAFF BECAUSE OBVIOUSLY YOU'RE GOING OUT INTO THE COMMUNITY AND REPRESENTING WHAT STAFF IS DOING TO ACCOMPLISH YOUR VISION. 
          BUT YES, WHAT IT SAYS IS THAT YOU ARE RESPONSIBLE FOR BEING THE VOICE OF THE OWNERS AND THE OWNERS ARE THE RESIDENTS. 
          OH, AND BUSINESS COMMUNITY. 
          AND THE ONES WE WERE TALKING ABOUT HERE REPRESENT. 
          I MEAN, STAFF PRESENTS THINGS TO THE COUNCIL AND THEN THE COUNCIL VOTES. 
          AND SOMETIMES I'M WONDERING, ARE WE LOOKING AT IT FROM THE, THE RESIDENT'S POINT OF VIEW, INCLUDING BUSINESSES OR THE STAFF'S POINT OF VIEW? 'CAUSE THE STAFF'S TELLING US THEY RECOMMEND THAT WE DO THIS, I GET CAUGHT IN THAT OF WHAT I'M BEING RECOMMENDED TO DO AND WHAT I, UM, WHO I, WHO AM I REPRESENTING? SO WE REPRESENT THE RESIDENTS, YOU REPRESENT THE RESIDENTS AND YOUR COLLECTIVE VISION, STRATEGIC OBJECTIVES, GOALS, THE THINGS WE'RE TALKING ABOUT HERE. 
          GIVE GUIDANCE TO STAFF ON HOW TO ACCOMPLISH THAT VISION THAT YOU'VE LAID OUT ON BEHALF OF THE RESIDENTS. 
          OKAY? BECAUSE I'M NEW AT THIS AND IT SEEMS LIKE A LOT OF TIMES IT'S COMING FROM STAFF FOR US TO APPROVE WHAT STAFF WANTS TO DO FOR OUR TOWN. 
          I, IT'S ALL POSITIVE. 
          I'M NOT TRYING TO BE DIFFICULT, I'M JUST, I'M JUST, IT SEEMS LIKE IT'S COMING THE OTHER WAY. 
          IT DOESN'T SEEM LIKE THE, THE COUNCIL IS DIRECTING STAFF, BUT STAFF IS COMING TO US AND MAYBE THEY GOT DIRECTION BEFORE I EVER GOT OFF. 
          SO I DON'T, SO IF I COULD AND I GET SO WHEN I GET CAUGHT UP IN THAT. 
          YES. 
          YEAH. 
          UH, SO WHEN, WHEN STAFF MAKES A RECOMMENDATION, WE'RE MAKING A RECOMMENDATION BASED ON, IT DEPENDS ON THE SITUATION. 
          IF IT'S ON A ZONING CASE, IT COULD BE BASED ON GUIDING DOCUMENTS THAT WE HAVE, PRECEDENTS THAT'S BEEN SET. 
          IF IT'S ON A PURCHASE, A PURCHASE THAT'S COMING TO YOU, IT'S BASED ON A PROCESS THAT WE WENT THROUGH TO SAY, HERE'S A RECOMMENDATION. 
          WE'RE NOT SAYING WE WANT THIS. 
          WE'RE SAYING THIS IS BASED ON THESE PRINCIPLES WHICH WILL BE LAID OUT. 
          HERE'S OUR RECOMMENDATION. 
          YOU CAN THEN DECIDE WHATEVER YOU WANT TO DECIDE AT THAT POINT. 
          YES, YOU REPRESENT THE RESIDENTS, YOU REPRESENT ALL STAKEHOLDERS. 
          WE'RE NOT TELLING YOU WE WANT YOU TO DO THIS. 
          WE'RE SAYING HERE'S BASED ON THESE THINGS AND WE'LL TELL YOU WHY WE'RE RECOMMENDING IT. 
          WE'RE SAYING, HERE'S OUR RECOMMENDATION BASED ON GUIDING DOCUMENTS, BASED ON THE DIRECTION THAT'S BEEN GIVEN IN THE PAST. 
          BUT WE ARE HERE TO CARRY OUT THE DESIRE OF COUNSEL, THE DIRECTION OF COUNSEL. 
          SO WE'RE NOT SAYING THAT WE WANT SOMETHING. 
          I THINK THAT'S AN IMPORTANT CLARIFICATION AS YOU THINK ABOUT THE ROLES THAT WE HAVE. 
          THAT'S CORRECT. 
          AND I, I COMPLETELY AGREE WITH WHAT DAVID'S SAYING THERE, WHICH IS YOU'RE SETTING WHAT IT IS YOU WOULD LIKE TO SEE. 
          AND STAFF'S COMING BACK AND SAYING, AS IN MANY CASES, SUBJECT MATTER EXPERTS, HERE'S OUR RECOMMENDATIONS ON HOW TO ACCOMPLISH WHAT YOU WOULD LIKE TO SEE US ACCOMPLISH. 
          AND AND COLLECTIVELY WE HAVE TO COME TO SOME CONSENT, INFORMED CONSENT ABOUT WHAT WE'RE WILLING AS THE COUNCIL TO SAY, THIS IS OUR DIRECTION. 
          AND AT SOME POINT WE GOTTA SAY, THIS IS WHAT THE DIRECTION IS. 
          IT'S NOT STAFF COMING UP WITH IDEAS AND BRINGING THEM UP BECAUSE IT, IT, IT'S, IT'S THAT, IT'S MORE A REACTION TO THE DIRECTION BEING GIVEN IN MOST CASES. 
          AND WHAT I, I KEEP IN MIND IS ALL THE THINGS THAT ARE THE FRAMEWORKS OF THE PAST AND THE, THE RULES AND OBJECTIVES THAT HAVE BEEN SET UP AS OUR GOALS AND FOCUS IN THE PAST COMP PLANS IN THE PAST OR, UM, DIRECTIONS OR, UH, THE PROCESS TO, TO RESOLVE SOMETHING OF THE ZONING. 
          THAT'S WHAT OUR PEOPLE, THE COUNCIL'S DONE IN THE PAST. 
          THEY HAVE SET THOSE UP AND PERIODICALLY WE GO BACK AND UPDATE IT. 
          LIKE WE'RE UPDATING THE UDC AND WE'RE UPDATING THE COMP PLAN RIGHT NOW. 
          SO WHEN THEY BRING THESE THINGS, THE RECOMMENDATION, IT'S BASED ON ALL THE RULES THAT WE SET UP, ALL THE DIRECTIONS THAT WE SET UP IN THE PAST. 
          THAT'S THE WAY I DIGEST THAT. 
          UH, THE ONLY OTHER THING I'LL ADD, 'CAUSE I STRUGGLE WITH THAT TOO. 
          AND TO ME THAT'S WHAT THIS IS ABOUT. 
          YOU KNOW, YOU HAVE A VOICE IN HOW WE MOVE FORWARD FROM TODAY. 
          AND I THINK, YOU KNOW, THE BETTER YOU UNDERSTAND THE, THE STRATEGIC PLAN, YOU'LL SEE THAT EVERYTHING THAT COMES FORWARD TO US IS REALLY BASED ON WHAT WAS SAID LAST YEAR MM-HMM . 
          UM, TO ACHIEVE THAT GOAL. 
          SO IT WAS FORMER COUNCILS THAT HAVE SAID TO STAFF THAT WE WANT ADDISON TO BE WALKABLE. 
          WE WANT IT TO BE CONNECTED. 
          COUNCIL GAVE THE DIRECTION TO STAFF, STAFF HAS GONE OUT AND COME UP WITH THE PLAN, BRINGS THAT TO US. 
          NOW I'M NEW ON THE COUNCIL AND I ONLY HEAR IT AT THAT POINT. 
          AND I'M LIKE, WHERE DID THIS COME FROM THAT THAT'S MY PROBLEM. 
          AND, AND IT IS, IT IS AN IGNORANT PROBLEM BECAUSE I WASN'T INVOLVED, I DIDN'T PAY ATTENTION. 
          I WAS LIVING MY LIFE. 
          I WASN'T INVOLVED IN THIS. 
          AND THEN NOW I'M IN A POSITION TO HAVE TO VOTE ON THINGS AND I'M LIKE, WHERE DID THIS COME FROM? SO I, I STRUGGLE WITH IT. 
          SO HOWARD, I FELT THAT WAY ALL THROUGH MY COUNSEL AND GOING BACK AND RE IT'S 
          [00:25:01]
ALL IN THE COMP PLAN OR IT'S ALL IN THIS PLAN, OR IT'S ALL IN THAT PLAN. 
          DO YOU KNOW HOW MANY PAGES THOSE PLANS ARE? SO I FEEL IGNORANT ALL THE TIME ON NOT KNOWING ALL THE DETAILS. 
          SO YOU'RE NOT ALONE. 
          AND PART OF THE WAY I RESOLVED THAT IS, UH, TRUST, TRUST IN THE PAST OF THOSE LEADERS, BUT UNDERSTAND THAT IF THE CURRENT SITUATION OR MY MY THOUGHTS OR PHILOSOPHY ON THIS DIFFERS, THEN I DO, YOU KNOW, VOICE TO TRY TO CHANGE THE DIRECTION. 
          COURSE. 
          CORRECT. 
          SO HOPEFULLY THAT HELPS AS FAR AS BRINGING QUESTION TO THE QUESTIONS OR CHANGE WHAT THE DECISIONS HAVE BEEN IN THE PAST ON THE FRAMEWORK. 
          RIGHT. 
          BUT UNDERSTAND THAT YOU DON'T CHANGE THE CRUISE SHIP, YOU KNOW, REAL FAST. 
          THERE'S THERE'S PROCESS TO DO. 
          SO, YEAH. 
          AND I WANT TO, I WANT ADD THAT, UM, ALL OF THIS IS GONNA MAKE A LOT MORE SENSE AFTER YOU COMPLETE THIS TODAY. 
          YEAH. 
          ALRIGHT. 
          UM, AND I GET, I GET YOUR FRUSTRATION, UM, WITH IT. 
          WE'VE ALL BEEN THERE, BUT I WOULD, I WOULD JUST LET THIS PLAY OUT TODAY. 
          AND THIS IS JUST A MAJOR COMPONENT OF, OF EVERYTHING WE'RE DOING. 
          OKAY. 
          I MEAN, I'M, I'M FINE TO BE OPEN-MINDED AND RECEPTIVE. 
          I'M NOT, I'M NOT CLOSE-MINDED. 
          IT, I DO HEAR FROM PEOPLE. 
          I, I'M ON THE EAST SIDE OF TOWN. 
          I'M THE ONLY ONE FROM THE EAST. 
          I HEAR FROM THE PEOPLE ON THE EAST AND THEY DON'T UNDERSTAND SOME OF THE STUFF THAT WE'RE DOING. 
          AND NEITHER DO I, 'CAUSE I'M FROM THE EAST TOO. 
          SO I JUST, I I I BRING IT UP BECAUSE I DON'T MEAN TO BE ARGUMENTATIVE AND DIFFERENT. 
          I JUST REPRESENT PEOPLE THAT I HEAR FROM. 
          AND SO THAT'S, THAT'S HOW I RESPOND. 
          AND THAT'S WHY I HAD A QUESTION ON THAT NUMBER TOO, THAT WE REPRESENT THE OWNERSHIP AND, AND I, I WANNA MAKE SURE I'M VOTING OR REPRESENTING THE PEOPLE THAT I THINK PUT ME HERE, EVEN THOUGH I DIDN'T REALLY HAVE TO RUN, I AIN'T GO ELECTED, BUT I GOT ALL WHATEVER. 
          AND, AND WHEN WE TALK ABOUT OWNERSHIP, WE'RE TALKING ABOUT STAKEHOLDERS, STATE, RIGHT. 
          STAKEHOLDERS. 
          SO THAT, THAT COULD BE BUSINESS OWNERS THAT AREN'T VOTERS. 
          I, I, I'VE HEARD SOME COUNCIL MEMBERS GET REALLY LOST WITH WHO THEY REPORT TO BECAUSE THEY, THEY THINK JUST WHO VOTED FOR THEM. 
          THEY DON'T EVEN INCLUDE THE NON-VOTERS AND THEY'RE THEIR CARE ABOUT THE BUSINESS. 
          RIGHT? SO OWNERSHIP IS LIKE STAKEHOLDERS. 
          OKAY, OWNERS. 
          WELL, THIS HAS BEEN HELPFUL. 
          YEAH. 
          ON YOUR FEET ON THAT FOUR CORNERS EXERCISE, THE RESIDENTS THING. 
          THAT WAS THE REASON I DISAGREED IS BECAUSE I CONSIDER RESIDENTS BEING THE RESIDENTS THAT LIVE HERE. 
          RIGHT. 
          THE RESIDENTS THAT WORK HERE FOR EIGHT HOURS AND PLUS EACH DAY, RIGHT. 
          AND ALL THE BUSINESSES THAT ARE RESIDENCE HERE. 
          SO THAT'S, THAT'S MY DEFINITION OF, UH, OWNERSHIP. 
          RIGHT. 
          AND YOU CAN'T, YOU PUT ALL OF THOSE INTO THE RESIDENCES AND THEN, UM, YOU, YOU, I STRUGGLE IN THINKING I CAN'T REPRESENT ALL OF THEM AT ONE TIME. 
          YOU KNOW, EACH AND EVERY TIME YOU HAVE TO, YOU HAVE TO TAKE IT AS A WHOLE. 
          AND YES, THERE'S GONNA BE, FOR SOME THINGS, THERE'S GONNA BE RESIDENCES THAT FEEL BETTER ONE WAY OR THE OTHER. 
          AND WE HAVE TO SIT THERE AND, AND EVALUATE IT FOR THE WHOLE, THE, THE BETTER FOR THE WHOLE AS OPPOSED TO JUST, UH, FACTIONS ONE GROUP OF RESIDENTS. 
          AND YOU HAVE TO MAKE DECISIONS SOMETIMES THAT MAY NOT BE POPULAR WITH CORRECT. 
          THE OTHER FACTION OR WHICHEVER. 
          TRUE. 
          BUT THAT GOES TO THE, TO THE PUBLIC. 
          GOOD QUESTION. 
          A ABSOLUTELY, BECAUSE IT'S, IT'S NOT ABOUT JUST THE RESIDENTS, BECAUSE THE RESIDENTS PAY ABOUT 20% OF OUR PROPERTY TAX BILL. 
          AND SO WE HAVE TO REALLY BE COGNIZANT OF WHO, WHO'S, WHO'S CARRYING THE LOAD, REALLY. 
          AND, UH, SO WE MAKE DECISIONS BASED ON WHAT IS THE PUBLIC GOOD. 
          NOT TRYING TO INFRINGE ON SOMEBODY'S IN INDIVIDUAL RIGHTS AT THE SAME TIME. 
          BUT, UH, BUT WE HAVE TO, WE, IT'S, IT'S EASY FOR US TO GET DOWN IN THE WEEDS AND STAY, GET ULTRA FOCUSED ON MY NEIGHBORHOOD OR THE PEOPLE THAT ARE MY FRIENDS OR THAT VOTED FOR ME. 
          BUT YOU GOTTA, YOU GOTTA STEP UP AND, AND GET OUTSIDE OF ALL THAT IN A BIG WAY. 
          AND I DON'T LOOK AT IT AS JUST MY FRIENDS OR MY NEIGHBORHOOD. 
          I LOOK AT IT AS EVERY NEIGHBORHOOD. 
          SO IF SOMETHING AFFECTS A NEIGHBORHOOD, NOT NECESSARILY MINE, BUT IF IT AFFECTS THEM AND THE PEOPLE THAT LIVE THERE THAT ARE AFFECTED, SPEAK OUT AND LET US KNOW HOW THEY FEEL ABOUT IT, THEN THAT IS IMPORTANT TO ME. 
          AND I FEEL LIKE WE'RE ALL ELECTED AT LARGE, SO WE REPRESENT THE WHOLE TOWN. 
          THAT'S RIGHT. 
          THAT'S RIGHT. 
          BUT IF'S, IF AN ISSUE IS SPECIFIC TO AN AREA AND JUST FOR INSTANCE, QUORUM AND THE BUSES, THAT'S ONLY BOTHERING THOSE PEOPLE. 
          SO THE PEOPLE IN THE EAST, THE, THE NORTH, THE SOUTH, IT DOESN'T, THE PEOPLE THAT ARE AFFECTED BY IT, WE NEED TO FIX THAT FOR THEM. 
          SO I FEEL LIKE I REPRESENT THEM AND I WANNA BE THEIR VOICE BECAUSE THEY PUT ME HERE. 
          THAT'S, SO THAT'S HOW I, IS THAT THE RIGHT WAY? I MEAN IT, WHERE DO, HOW DO YOU LOOK AT THAT AS THE PUBLIC GOOD WHEN IT'S REALLY JUST THAT NEIGHBORHOOD? AND I'M NOT TALKING ABOUT WHAT HAPPENED IN MY NEIGHBORHOOD, BUT I'M TALKING ABOUT THAT ONE. 
          AND IT DOESN'T MATTER TO ME WHAT NEIGHBORHOOD IT IS. 
          I WOULD, I WOULD SUPPORT, BUT THAT IS, THAT IS THE PUBLIC GOOD. 
          'CAUSE SOME ONE 
          [00:30:01]
PERSON COULD STAND UP AND SAY, I LOVE HAVING A BUS COME RIGHT OUTSIDE MY FRONT DOOR. 
          MM-HMM . 
          SO YOU, BUT YOU CANNOT CHANGE THAT ROUTE. 
          THAT'S CONVENIENT. 
          AND I GUARANTEE YOU THERE'S PEOPLE THAT ARE LIKE THAT. 
          THERE ARE PEOPLE. 
          THERE ARE. 
          YEAH, THERE ARE. 
          AND SO, AND SO, BUT YOU HAVE TO LOOK AT BIG FICTION. 
          WHAT'S, WHAT'S BETTER FOR THE PUBLIC GOOD AS A WHOLE MM-HMM . 
          AND THAT'S THE RESPONSIBILITY OF THIS BODY, IS TO HELP CREATE SOME GUIDING PRINCIPLES. 
          BECAUSE THERE ARE THESE INTERPLAYS THAT ARE DIFFICULT AND, AND EVERYBODY'S GOT A DIFFERENT PERSPECTIVE AS THE PEOPLE WHO ARE REPRESENTING THE OWNERS. 
          AND, AND AGAIN, STAKEHOLDERS IN THIS PROCESS. 
          EVERYBODY HERE'S GOT A DIFFERENT PERSPECTIVE ON WHAT STAKEHOLDERS ARE LOOKING FOR. 
          THERE'S NOT ONE UNIFIED VOICE, JUST LIKE, THERE'S NOT ONE UNIFIED THOUGHT, JUST LIKE WE HAD PEOPLE ALL AROUND THE ROOM FOR THIS. 
          SO IT IS THE RESPONSIBILITY OF THIS GROUP TO HELP CREATE THAT VOICE AND TO HELP CLARIFY FOR STAFF HOW TO EXECUTE ON WHAT THAT DECIDED VOICE IS AS YOU COME TOGETHER AND SAY, YOU KNOW WHAT, THIS IS HOW WE FEEL AS A COLLECTIVE BODY ON BEHALF OF THOSE STAKEHOLDERS THAT GIVES DIRECTION TO ALLOW STAFF TO COME BACK AND PROPOSE THINGS THAT SUPPORT YOUR DIRECTION. 
          AND SO WHATEVER YOU INTERPRET, AND AGAIN AND AGAIN, I THINK AT LARGE SEATS MEAN YOU'RE REPRESENTING THE ENTIRE COMMUNITY, NOT ONE FACTION IN THE COMMUNITY. 
          AND THAT CAN BE REALLY DIFFICULT BECAUSE WE'VE GOT A LOT OF FACTIONS IN THE COMMUNITY. 
          SO THAT'S THE VOICE THAT WE'RE ASKING FOR YOU TO HAVE, IS TO SAY, YOU KNOW WHAT, WITH THIS COLLECTIVE GROUP, HERE'S THE VISION THAT WE'RE SETTING FOR THE COMMUNITY. 
          HERE'S THE GOALS THAT WE'RE SETTING FOR THE COMMUNITY BASED ON WHAT WE BELIEVE THE COLLECTIVE GOOD MIGHT LOOK LIKE. 
          AND, AND IT'S, IT'S A BALANCING ACT. 
          'CAUSE WE'RE GONNA DISAGREE ABOUT WHAT THAT LOOKS LIKE. 
          AND, AND THAT'S VERY COMMON. 
          UM, BUT AGAIN, IT'S THE LEVEL AT WHICH WE LIVE AT. 
          YOU KNOW, IT'S LIKE WE WANT THAT VISION FROM YOU SO THAT WE SEE CLEARLY FOR THE STAFF, HEY, HERE'S WHAT WE WANNA GET ACCOMPLISHED. 
          THEY'RE GONNA COME BACK AS SUBJECT MATTER EXPERTS. 
          AND FOLKS WHO ARE, AND I THINK THE CRUISE SHIP ANALYSIS IS, IS A NICE ONE. 
          YOU CAN'T JUST POWER DOWN THE SHIP BECAUSE WE'RE CHANGING OUT STAFF IN THE MIDDLE OF THE OCEAN. 
          YOU GOTTA KEEP IT GOING UNTIL WE CAN PICK UP THE NEXT STAFF AT PORT AND THEN WE CAN MAKE A NEW DESTINATION DECISION IF THAT'S WHAT WE NEED TO DO. 
          BUT WE ARE MOVING. 
          AND SO THE THING IS, AND THIS PROCESS ITSELF IS ABOUT BRINGING EVERYBODY UP TO SPEED ON THE, THE NEXT YEAR AND THE NEXT COUPLE YEARS DIRECTIONS FOR THE COMMUNITY. 
          UM, AND, AND MAKING SURE THAT YOU ALL HAVE THAT. 
          SO IF YOU HAVEN'T FELT WELL INFORMED MAYBE ABOUT WHERE WE ARE, BECAUSE YOU'RE NEWER, I UNDERSTAND THAT FOR SURE. 
          UM, KNOW THAT THE THINGS THAT STAFF ARE DOING ARE REPRESENTATIVE OF THE VISION OF MAYBE A PREVIOUS COUNCIL. 
          BUT ALSO THAT'S WHAT TODAY IS ABOUT, IS TO MAKE SURE YOUR VOICES ARE FOLDED INTO THIS AND YOU HAVE AN UNDERSTANDING OF THIS. 
          AND IT PROBABLY WOULDN'T EVEN BE, MAYBE EVEN FOR A YEAR WHERE YOU FEEL COMFORTABLE UNDERSTANDING HOW THE PROCESS IS WORKING. 
          IT'S A TOTALLY NORMAL THING. 
          IT'S, IT'S TOTALLY DRINKING FROM A FIRE HOSE, I THINK FROM ANYBODY WHO'S EVER WALKED INTO THESE POSITIONS. 
          THAT'S MY EXPERIENCE DEALING, DEALING WITH COUNCILS ACROSS THE COUNTRY. 
          IT'S LIKE YOUR FIRST YEAR, IT'S, IT'S A LOT. 
          'CAUSE THERE ARE A THOUSAND PAGE REPORTS AND IT'S LIKE, OH, THAT'S IN THE COMP PLAN. 
          AND IT'S LIKE, WOW, THAT'S A LOT OF PAGES TO READ THERE. 
          UM, SO, SO IT'S A LOT TO TAKE IT IN. 
          UM, IT'S JUST MOVING IT FORWARD. 
          SO YEAH, I YOU USED A TERM A LITTLE WHILE AGO THAT I WOULD LIKE TO IT, YOU KNOW, JUST SAY IT, IT JUST REALLY RESONATES TO ME. 
          UM, THAT IS, UM, WE'RE HERE FOR THE COLLECTIVE GOOD. 
          UH, I LIKE, I LIKE THAT. 
          I LIKED HOW THAT RINGS. 
          YEAH. 
          UH, IT'S ALSO THE SAME THAT WE USED THE, THE PUBLIC GOOD. 
          BUT, UM, ANYWAY, I JUST LIKE THE WAY THE COLLECTIVE GOOD SOUNDED MM-HMM . 
          UH, SO MIGHT KEEP THAT IN MIND. 
          I REALLY LIKE, I REALLY LIKE THIS BECAUSE THIS REALLY DOES, GETS THE QUESTIONS OUT ON, ON WHAT WE'RE SUPPOSED TO DO AND HOW WE'RE SUPPOSED TO OPERATE. 
          THIS IS A REALLY GOOD ALIGNMENT, RIGHT? SO WE GET ALIGNED, WE WON'T BE ALIGNED IN OUR THOUGHTS AND OUR PHILOSOPHIES, RIGHT? WE WON'T BE. 
          BUT IF WE'RE ALIGNED IN WHAT, HOW WE'RE SUPPOSED TO OPERATE AND, AND WHAT DIRECTION WE COME FROM IS REALLY GOOD CALIBRATION ON WHERE WE'RE SUPPOSED TO BE AT. 
          I'LL TELL YOU WHAT, NUMBER THREE, SOMETIMES WE, WE LIKE TO GET IN THE WEEDS. 
          I LIKE TO GET IN THE WEEDS, RIGHT? AND NUMBER THREE, GOVERNANCE IS A DOWNWARD EXTENSION OF THE STAKEHOLDERS VERSUS AN UPWARD EXTENSION OF MANAGEMENT. 
          SOMETIMES WE'RE A BOARD, RIGHT? WE'RE A COUNCIL, WE'RE NOT CITY MANAGER. 
          AND IT'S REALLY DOES HELP PUT US IN THE RIGHT MINDSET. 
          SO I'M, I'M REALLY GLAD THAT YOU COVERED THESE KIND OF, UM, UH, GUIDING PRINCIPLES. 
          THANKS. 
          COUNCIL MEMBER OPERATION. 
          ONE OF THE CHALLENGES I FIND WITH THIS IS IN SOME GROUPS THAT I WORK WITH, AND THAT'S NOT THE CASE HERE, BUT I DO WORK WITH SOME GROUPS WHERE COUNCIL MEMBERS FEEL IT INCUMBENT UPON THEM TO GO RIGHT TO STAFF MEMBERS AT DIFFERENT LEVELS IN AN ORGANIZATION AND PROVIDE WHAT I WILL DETERMINE TO BE VERY UNCLEAR DIRECTION BECAUSE THERE'S SEVEN VOICES COMING AT THEM AND THEY HAVE NO PROBLEM SKIPPING EVERYBODY IN THE PROCESS TO BE LIKE, HERE'S THE THING AND MY BLOCK THAT I WANT FIXED. 
          THAT IS AN IMPOSSIBLE CIRCUMSTANCE TO RUN AN EFFECTIVE OPERATION. 
          AND THAT'S REALLY WHAT WE'RE TALKING ABOUT IS HOW DO WE DELIVER EFFICIENT SERVICES, RESPONSIVE SERVICES, THOSE KINDS OF THINGS. 
          IT IS A VIRTUALLY IMPOSSIBLE TASK IF SEVEN VOICES ARE COMING TO EVERY MEMBER IN THIS ROOM SAYING, HERE'S WHAT YOU NEED TO BE DOING. 
          THAT'S WHY WE HAVE TO HAVE SOME SHARED UNDERSTANDING OF WHAT THE COLLECTIVE GOOD LOOKS LIKE. 
          AND, AND THAT'S, AND THAT'S NOT EASY 'CAUSE WE DON'T AGREE 
          [00:35:01]
ON EVERYTHING. 
          AND THAT'S OKAY. 
          THAT'S OKAY. 
          THAT'S WHAT A PROCESS LIKE TODAY IS ABOUT. 
          LET'S HEAR THE OBJECTIONS, LET'S HEAR THE THOUGHTS, LET'S PUT IT OUT THERE AND RECOGNIZE THAT YOU DIDN'T GET THE SUPPORT YOU NEEDED OR YOU DID. 
          AND NOW WE CHANGE DIRECTIONS AS A RESULT OF IT. 
          THAT'S, THAT'S HOW WE OPERATE AS A COLLECTIVE BODY. 
          I'D LIKE TO MOVE ON IF THAT WOULD BE OKAY. 
          YEP, YEP, YEP, YEP. 
          ARE WE OKAY WITH THAT? ALL RIGHT, I'M FEELING MY, YUP. 
          YUP. 
          AND I APPRECIATE YOU. 
          THANKS FOR THE ROBUST DISCUSSION. 
          I WANT THIS TO FEEL, OKAY. 
          ALL RIGHT. 
          NOT EASY. 
          WE TALKED ABOUT THIS MOVING RIGHT ON. 
          LAST ONE IS THIS, THIS IS THE OTHER ONE I WANNA RUN US THROUGH, WHICH IS CONSENSUS VERSUS CONSENT. 
          I TALKED WITH YOU ABOUT THIS THE LAST TIME I WAS WITH YOU, BUT I WANNA REEMPHASIZE THIS. 
          THIS IS A PERSPECTIVE SHIFT. 
          I KNOW BECAUSE WE LOVE THE WORD CONSENSUS. 
          CONSENSUS MEANS SOMETHING DIFFERENT THAN CONSENT. 
          AN INFORMED CONSENT IS PREDOMINANTLY WHAT I'M AFTER. 
          CONSENSUS MEANS THAT WE AGREE. 
          AND IF I SAID THE WORLD IS ROUND, I COULD NOT GET EVERYBODY TO AGREE ON THAT TODAY. 
          SO THE FACT IS, AGREEMENT ON ANYTHING IS A REALLY DIFFICULT TASK. 
          AND WHEN WE DO PUBLIC INPUT PROCESSES AND WE'RE LOOKING FOR AGREEMENT ON EVERYTHING, AND YOU ALL DEAL WITH THIS ALL THE TIME, PEOPLE COME BEFORE COUNCIL, IT'S NOT AGREEMENT THAT YOU'RE GETTING IT'S DISAGREEMENT PREDOMINANTLY THAT YOU'RE GETTING ABOUT CERTAIN ACTIVITIES. 
          SO WHEN WE DEAL WITH THIS, CONSENSUS IS A REALLY DIFFICULT THING TO GET. 
          IF EVERYTHING WE DID TODAY REQUIRED A SEVEN OH VOTE, THAT IS NOT A GREAT WAY TO OPERATE. 
          WHAT WE'RE AFTER IS INFORMED CONSENT, WHICH MEANS NO SIGNIFICANT OBJECTION. 
          LOOK, IF YOU HAVE A SIGNIFICANT OBJECTION, I WANT YOUR VOICE HEARD, BUT RECOGNIZE THAT NO SIGNIFICANT OBJECTION IS WHERE I WANT YOU THINKING ABOUT DO I HAVE A REALLY SIGNIFICANT OBJECTION ABOUT WHAT I'M SEEING HERE? WHICH IS WHY THOSE STATEMENTS IN THAT SURVEY WERE GEARED TOWARDS THIS TO UNDERSTAND, DO YOU HAVE A SIGNIFICANT OBJECTION? AND IF YOU DO, YOUR VOICE GETS HEARD, WELL HEAR IT. 
          BUT AT THE SAME TIME, IF YOU'RE SAYING, YOU KNOW WHAT, I CAN LIVE WITH THAT AND SOMEBODY ELSE, LIKE, I LOVE THAT. 
          IF YOU LOVE IT, THAT'S GREAT. 
          IF YOU LIKE IT, THAT'S GREAT. 
          IF YOU'RE OKAY ABOUT IT, THAT'S GREAT. 
          IF YOU'RE NOT SO GREAT ABOUT IT, BUT YOU CAN LIVE WITH IT, THAT'S OKAY. 
          THAT'S WHERE WE WANT YOU AT. 
          IT'S THE SPACE OF NO SIGNIFICANT OBJECTION. 
          SO AGAIN, I WANT YOU INFORMED SO YOU UNDERSTAND WHAT IS BEING DISCUSSED. 
          BUT THEN SOMETIMES WE'RE GONNA LIVE IN THIS SPACE OF CONSENT, WHICH MEANS THAT WE'RE NOT ALWAYS GONNA GET OUR WAY. 
          AND THAT'S JUST HOW IT WORKS AND THAT'S HOW IT WORKS ON A DEMOCRACY. 
          THANK GOODNESS WE HAVE ONE. 
          AND I LOVE THAT FEELING OKAY. 
          ABOUT THIS AS A CONCEPT. 
          OKAY, I'M GONNA TAKE A, LET'S CALL IT A FIVE MINUTE BREAK HERE JUST SO WE CAN STRETCH OUR LEGS OUT AND THEN WE'RE GONNA GET INTO THE NEXT PHASE OF THIS. 
          OKAY? SO LET'S CALL IT A FIVE MINUTE BREAK AND WE'LL MOVE ON TO THE SURVEY RESULTS AND THEN GET INTO THE ACTIVITIES. 
          IS THAT A QUESTION KEY FOCUS WITH THE KEY FOCUS AREAS? THAT THAT'S A, THAT'S A, THAT'S A STATEMENT QUESTION. 
          YEAH. 
          SO IT'S A BOTH, YEAH. 
          IN AGREEMENT OR LACK OF DISAGREEMENT, WE HAVE A LACK OF DISAGREEMENTS THAT THERE'S A PROBLEM HERE. 
          YOU KNOW, THAT'S WHAT I'M GETTING AT IS WE DOUBLE NEGATIVE? YEAH, IT IS A DOUBLE NEGATIVE, BUT IT'S PROBABLY THE CORRECT DOUBLE NEGATIVE IN THIS CASE. 
          I WON'T SAY THAT WE AGREE BECAUSE DISAGREE. 
          I DIDN'T ASK YOU WHETHER YOU AGREED WITH THIS. 
          I SAID NO OBJECTION. 
          [00:40:01]
SO I AM, UH, YOU'RE RIGHT, IT'S A DOUBLE NEGATIVE, BUT I'M INTENTIONALLY USING IT IN THIS CASE. 
          SO YOU'RE RIGHT. 
          UM, WITH THIS SET, I'M JUST NOT SEEING THE LEVEL WHERE IT'S, WE'RE GONNA SEE AN OVERTURN AND FOUR PEOPLE ARE GOING TO DECIDE TODAY TO OVERTURN ONE OF THESE KEY FOCUS AREAS. 
          SO IN THIS CASE, I'D LIKE TO KEEP US MOVING AND WE COULD TALK ABOUT THE LEVEL DOWN FROM THERE AND REALLY KIND OF GET INTO THAT DISCUSSION IF THAT WOULD BE A MINIMAL TO THIS GROUP. 
          YEP. 
          GENERALLY SPEAKING. 
          OKAY. 
          I'M GETTING THE, YEP. 
          YEPS WE'RE GONNA MOVE FORWARD. 
          WITH THAT SAID, I ALSO ASKED YOU TO USE POINTS TO HELP PRIORITIZE. 
          SO I WANTED YOU TO SEE YOUR PRIORITIZATION OF THESE KEY FOCUS AREAS BASED ON POINTS. 
          AND I WANT TO HAVE YOU HAVE AN OPPORTUNITY TO REACT TO THIS BEFORE WE MOVE ON. 
          OKAY. 
          THERE'S AN EXERCISE THAT WE DO THAT I DO WITH FOLKS WHERE WE CAN GET INTO FORCED RANKED PRIORITIZATION OF EVERY SINGLE STRATEGIC OBJECTIVE YOU'VE GOT, WE DIDN'T DO THAT, I JUST WANTED TO GET YOUR KEY FOCUS AREAS UP HERE SO WE COULD GET A GUT CHECK ON KIND OF WHERE YOU ARE. 
          SO GENERALLY SPEAKING, OUT OF 100 POINTS THAT WERE POSSIBLE, THIS IS HOW YOUR POINTS WOULD SPREAD. 
          AND AGAIN, THE QUESTION WAS WHAT WOULD CREATE THE MOST IMPACT FOR THE COMMUNITY BASED ON THESE KEY FOCUS AREAS? AND HERE WERE YOUR ANSWERS. 
          PUBLIC SAFETY, TOP OF THE LIST, ECONOMIC DEVELOPMENT AND REVITALIZATION. 
          NEXT, INFRASTRUCTURE DEVELOPMENT, FINANCIAL HEALTH AND ORGANIZATIONAL EXCELLENCE, MOBILITY AND CONNECTIVITY. 
          VIBRANT, ACTIVE COMMUNITY AND COMMUNITY ENGAGEMENT DOWN HERE WITH SEVEN. 
          THE REASON I DO THIS IS BECAUSE WHEN WE HAVE ALL THESE PRIORITIES, SOMETIMES IT CAN BECOME A REAL STICK ON WHICH ONES DO WE FOCUS ON WHEN THINGS, WHEN PUSH COMES TO SHOVE, RIGHT? AND WHEN THAT HAPPENS, WHAT WE SEE HERE IS THAT BY VIRTUE OF THE POINTS THAT YOU ASSIGNED, WE'RE ESSENTIALLY SAYING THAT PUBLIC SAFETY IS A KEY FOCUS AREA, IS ROUGHLY THREE AND A HALF TO FOUR TIMES MORE IMPORTANT TO US THAN THE ITEMS UNDER COMMUNITY ENGAGEMENT. 
          NOW THAT MAY NOT BE HOW YOU FEEL WHEN IT'S PUT THAT WAY, BUT I JUST WANT TO PUT THIS OUT THERE AND LET YOU HAVE A MOMENT TO REACT TO THIS BECAUSE YOU DID PUT THIS, NOW RECOGNIZE EVERYTHING IN THE STRATEGIC PLAN IS A PRIORITY. 
          I'M NOT STATING THAT IT'S NOT OKAY. 
          I'M JUST HELPING YOU SEE SORT OF RELATIVE PRIORITIES AND WHERE YOU HAVE ALIGNMENT. 
          ANYTHING HERE SHOCKING TO YOU, INTERESTING TO YOU? ANY COMMENTS YOU WANNA MAKE ABOUT THIS? OR MORE JUST WHAT INTERESTING FODDER, NICK, YOU CAN MOVE ON WITH LIFE. 
          SO I'D LIKE TO CALIBRATE KIND OF WHERE I'M COMING FROM, PLEASE ON SOME OF THESE IS I THINK WE'RE DOING PUBLIC SAFETY. 
          GREAT. 
          I THINK WE SHOULDN'T LET THE HEAD LOVE, UH, I THINK WE'RE DOING INFRASTRUCTURE, GREAT FINANCIAL HEALTH AND, UH, ORGANIZATIONAL EXCELLENCE. 
          GREAT. 
          I MEAN, A LOT OF CHANGE AND A LOT OF MOVEMENT ON THAT. 
          DON'T LET THE PEDAL OFF EITHER. 
          AND SOME OF THESE THINGS, THEY KEEP DOING THEM GREAT. 
          NOW WE FOCUS ON MORE THINGS. 
          AND THAT'S KIND OF THE WAY THAT I, I LOOKED AT IT AND I PUT PUBLIC SAFETY FIRST, ECONOMIC DEVELOPMENT SECOND AND THEN, UM, THE MOBILITY THIRD. 
          SO KNOWING THAT THE OTHER ONES ARE, ARE JUST FANTASTIC, DON'T LET UP. 
          RIGHT? BUT, UH, KIND OF WHERE WE WANNA FOCUS, THAT'S KIND OF THE, MY, JUST TO LET YOU KNOW THE WAY I LOOK AT THINGS, I, I, I AGREE THAT WAS COMING TO MY MIND ALSO. 
          THIS IS ACTUALLY WHERE I LIKE TO SEE THE OVERALL FOCUS BE AS A WHOLE. 
          THAT ONCE YOU HAVE, UM, THE EXCELLENT, UM, PROCESSES AND PROCEDURES IN PLACE TO ADDRESS THE CRITICAL, CRITICAL ONES, THEN YOU HAVE THE OPPORTUNITY TO ADDRESS THE REST OF THEM, YOU KNOW, FOR THE, FOR THE ICING ON THE CAKE, KIND OF THE KIND OF EXPERIENCE. 
          SO I MEAN, I THINK IN A LOT OF WAYS WE, THAT'S THE WAY, THAT'S THE WAY WE ARE, WE'RE FORTUNATE WE HAVE SEVERAL OF THE TOP CATEGORIES OR FOCUS AREAS UNDER GOOD CONTROL. 
          WE CAN'T TAKE OUR EYE OFF OF THEM, BUT WE CAN TAKE A LITTLE BIT OF OUR ATTENTION AND EFFORT TO SOME OF THE OTHERS, UM, THAT, UH, ARE ALSO, UH, VALUED, UM, BY OUR RESIDENTS AND OUR STAKEHOLDERS. 
          AND, UM, THEY SPEAK TO US ABOUT THEM SO THAT THE OPPORTUNITY TO ADDRESS THOSE, I, I THINK THAT, I THINK WE'RE IN A GOOD PLACE. 
          MM-HMM . 
          HEY NICK, COULD YOU REPEAT AGAIN HOW THE QUESTION WAS, WAS GIVEN TO US? IT WAS RELATED TO WHICH OF THESE ASSIGNED POINTS BASED ON WHICH OF THESE YOU BELIEVE CREATES THE GREATEST IMPACT TO THE, UH, I WANNA SAY IT WAS TO, TO THE SUCCESS OF ADDISON AND THAT'S HOW IT WAS PHRASED. 
          AND SO THIS IS A, A STATEMENT ABOUT IMPACT AND SUCCESS, NOT BUDGET DOLLARS OR HOW WE'RE DOING NECESSARILY, BUT WHERE WE THINK IMPACT IS BEING CREATED. 
          YEAH. 
          AND THAT'S HOW I REMEMBERED IT TOO. 
          AND THAT'S WHY I DON'T, I DON'T, I MEAN, IT DOESN'T SURPRISE ME THAT THE ONES THAT ARE AT THE BOTTOM ARE AT THE BOTTOM BECAUSE THEY'RE NOT NECESSARILY AS IMPACTFUL. 
          IT'S NOT THAT THEY'RE NOT IMPORTANT YEAH. 
          TO SOME SEGMENT OF THE POPULATION OR, OR THE COUNCIL, BUT IT, BUT IMPACT, THE LEVEL OF IMPACT IS, IS LOWER THAN THOSE TOP THREE. 
          THAT'S A REALLY GOOD POINT. 
          SO I GUESS I LOOKED AT IT MORE OF A POINT IN TIME. 
          WHAT IS THE THINGS WE NEED TO LOOK AT RIGHT NOW? SO I JUST REWROTE THE QUESTION. 
          I'M SORRY ABOUT THAT. 
          NO, BUT 
          [00:45:01]
THAT'S THE WAY I ANSWER THE QUESTION IS WHAT IS IT WE NEED TO FOCUS GOING INTO THIS SESSION AND MAYBE THE NEXT COUPLE OF SESSIONS, ONE OF, ONE OF THE THINGS THAT I LOVED ABOUT THIS EXERCISE IS I DON'T REMEMBER EVER, AND I'VE, I'VE EITHER DONE THIS OR SAT IN ON THIS LIKE EIGHT TIMES AND I DON'T EVER REMEMBER THE PRIORITIZATION, UH, THAT THAT, THAT YOU MADE US FOCUS ON, RIGHT? BECAUSE THAT'S THE PROJECT, RIGHT? YES. 
          AND, AND SO, UM, I THOUGHT THAT WAS INCREDIBLY HELPFUL FOR ME BECAUSE LET'S BE HONEST, SOME OF THESE THINGS HELP THE OTHERS. 
          THEY DRIVE THE OTHERS, AND YOU HAVE TO PRIORITIZE. 
          AND SO I, I LIKE THE EXERCISE AND IT FORCED MY BRAIN TO THINK NOT EVERYTHING'S EQUAL. 
          AND AND THANK YOU FOR THAT. 
          AND, AND IT IS, AND AGAIN, IF IT'S IN THE PLAN, LET'S BE FAIR. 
          IT'S IN THE PLAN. 
          IT IS A PRIORITY FOR US. 
          AND THEN WHERE DO THOSE PRIORITIES SOMETIMES SHAKE OUT AGAINST EACH OTHER? AND IT, IT COULD BE A REALLY IMPORTANT DISCUSSION AND IT CAN INFORM SOME THINGS. 
          AND, AND FOR ME, THIS IS SIMILAR TO, YOU KNOW, HOW I ENDED UP AND, AND I WENT INTO IT THINKING IF WE GET PUBLIC SAFETY RIGHT AND ECONOMIC DEVELOPMENT, RIGHT? SOME OF THOSE THINGS TOWARDS THE BOTTOM VIBRANT, ACTIVE COMMUNITY AND COMMUNITY ENGAGEMENT WILL COME ALONG IF WE GET THOSE TOP ONES RIGHT? YEP. 
          AND AND VICE MAYOR, TO YOUR POINT TOO, WHAT WAS HAPPENING THERE TOO IS INITIATIVES ARE BEING ADDED, RIGHT? INITIATIVES ARE BEING DELETED FROM THE LIST. 
          SO WE'RE, WE'RE MAKING THAT PROGRESS AND WE'RE MOVING ON TO OTHER THINGS THAT SUPPORT THESE EFFORTS OVERALL. 
          SO RIGHT. 
          TO YOUR POINT THERE, UM, I WAS JUST GONNA SAY, THESE SEVEN ARE KIND OF IN AN ORDER THAT WE WERE GIVEN TOO. 
          AND THAT'S NOT EXACTLY THE SAME, BUT IT'S PRETTY CLOSE. 
          RIGHT. 
          AND I'M THINKING I PROBABLY AM THE ONE THAT PUSHED MOBILITY DOWN. 
          I MEAN, I'M SURE WE KNEW IT WAS ME ANYWAY, BUT I, I THINK WITHOUT THE PUBLIC SAFETY, THE ECONOMIC DEVELOPMENT, THE FINANCIAL HEALTH AND THE INFRASTRUCTURE, YOU CAN'T DO THE OTHER ONES. 
          THOSE ARE THE MOST IMPORTANT IN MY OPINION. 
          YEAH. 
          AND THAT THEY, THEY HELP EVERYBODY. 
          THEY HELP THE CITIZENS, THEY HELP THE BUSINESSES. 
          I, I THINK THEY HAVE TO BE THE MAIN FOCUS. 
          THE MOBILITY AND CONNECTIVITY IS SOMETHING NEWER THAT'S COME UP IN MORE RECENT YEARS WHERE THE OTHER STUFF HAS BEEN THERE ALL THE TIME. 
          AND I DEFINITELY THINK THE TWO AT THE BOTTOM ARE VERY IMPORTANT, BUT I THINK THE OTHERS HAVE MORE. 
          YOU CAN'T HAVE THE ONES AT THE BOTTOM WITHOUT THE ONES AT THE TOP. 
          THAT'S WHY HE SHOOK DOWN THAT WAY. 
          I DIDN'T KNOW IF YOU PUT IT TO US IN THAT ORDER THAT WHEN I, WHEN I ASKED THE QUESTION TO CLARIFY FOR YOU COUNCILMAN, WHEN I ASKED THE QUESTION, I ACTUALLY HAD THESE RANDOMIZED EVERY SINGLE TIME. 
          SO WHEN YOU GOT THE SURVEY, EVERYBODY GOT A DIFFERENT RANDOM ORDER FOR THESE. 
          IT JUST HAPPENS TO SHAKE OUT IN PRIORITY ORDER FROM WHAT YOU ALREADY, WHAT THE PREVIOUS COUNCIL ALREADY CAME UP WITH. 
          SO IT JUST HAPPENS TO BE THAT YOU AGREE WITH YOURSELVES  IN TERMS OF THE PRIORITY ORDER FROM THE PAST. 
          FROM THE PAST. 
          YEAH. 
          SO IT WAS REALLY JUST A, A KIND OF A USEFUL VALIDATION OF EFFORTS THAT HAVE ALREADY GONE UNDER. 
          BUT THIS WAS RANDOM EVERY TIME. 
          I JUST WANTED YOU TO SEE THIS TO HAVE SOME CONTEXT FOR THIS AND MAYBE IF THERE WAS AN IMPORTANT DISCUSSION TO BE HAD AROUND THIS, OTHERWISE WE CAN MOVE ON. 
          ALRIGHT, MOVING ALONG HERE. 
          STRATEGIC OBJECTIVES. 
          WERE INTO THIS PART OF IT. 
          THIS IS WHAT I WANT YOU TO UNDERSTAND ABOUT THIS SLIDE. 
          THIS SLIDE SAYS SOMETHING HERE. 
          AND WHAT I WANT YOU TO UNDERSTAND IS OUT OF ALL THE VOTES, 'CAUSE YOU WERE ASKED OUT OF EVERY SINGLE VOTE CAST ON EVERY SINGLE STRATEGIC OBJECTIVE ITEM, 85%, YOU ARE JUST FINE WITH. 
          SO YOU WERE EITHER COMING IN WITH I'M OKAY, I LIKE IT OR I LOVE IT WITH 85% OF WHAT YOU GOT HERE. 
          NOW, THAT'S NOT TO SAY THAT 3% ARE A PROBLEM, THAT'S JUST TO SAY 3% OF THE VOTES CAST OUT OF EVERYTHING THAT WAS DONE HAD A STRONG OBJECTION OR A MINOR OBJECTION. 
          NOW I'M GONNA TELL YOU WHEN I WOULD WORK WITH ANOTHER GROUP, THIS IS WHERE I WOULD SPEND THE DAY. 
          THIS UP HERE, I WOULDN'T EVEN BOTHER WITH, TO TELL YOU THE TRUTH. 
          WE MIGHT TALK ABOUT NEUTRAL IF WE HAD SOME TIME, BUT THESE WOULD BE THE ONES I'M TRYING TO FIGURE OUT BECAUSE AGAIN, IT'S NO SIGNIFICANT OBJECTION THAT I'M AFTER. 
          SO IF WE'RE LOVING IT OR IF WE'RE LIKING IT, I'M NOT WORRIED ABOUT THAT. 
          WE FEEL GENERALLY POSITIVE ABOUT IT. 
          WE MAY WORDSMITH CHANGE SOME INITIATIVES UNDER THAT TO MAKE IT FEEL BETTER TO US. 
          BUT THIS RATE HERE IS STAGGERING TO ME. 
          85% GENERAL AGREEMENT WITH WHAT YOU CAME UP LAST YEAR SAYS THE WORK THAT WAS DONE LAST YEAR DID WHAT IT WAS INTENDED TO DO. 
          THIS IS NOT A SCRAP IT AND REWRITE A PLAN. 
          THIS IS A, WE NEED TO ITERATE, MAYBE DO A LITTLE BIT OF IMPROVEMENT. 
          BUT WE DON'T HAVE ANYTHING CRAZY GOING ON HERE. 
          AND I WANT TO EMPHASIZE THAT. 
          UM, I WANNA RUN YOU THROUGH THIS TOO. 
          THESE ARE THE ONES WHERE YOU HAD THE MOST AGREEMENT. 
          SO THESE ARE THE AREAS WHERE YOU HAD A LOT OF AGREEMENT. 
          YOU HAD ONE, UNANIMOUS ONE. 
          SO THIS IS THE ONE WHERE YOU ALL CAN COME TOGETHER EVERY TIME AND BE LIKE, HEY, YOU WANT TO TALK ABOUT STRATEGIC OBJECTIVE 2.1 AND BE LIKE, YEAH, I LOVE THAT ONE. 
          RIGHT? YOU ALL CAN HAVE THAT MOMENT. 
          YOU GOT THAT SHARED OVERLAP RIGHT THERE. 
          BUT YOU ALL COMPLETELY AGREE ON THAT. 
          AND RIGHT BEHIND IT IS, AND I WANT STAFF TO SEE THIS, ATTRACT, RETAIN, AND DEVELOP TOP TIER EMPLOYEES. 
          THAT'S NUMBER TWO ON YOUR LIST, RIGHT? SO WHEN IT COMES TO THE TOP OF THE LIST, RECOGNIZE THAT STAFF IS AT THE TOP OF THAT LIST FOR YOU ALL AS WELL. 
          AND I APPRECIATE THAT BEING AN HONEST UH, UH, SOMETHING THAT YOU PUT OUT THERE. 
          BUT I JUST WANTED YOU TO GET A SENSE. 
          THESE ARE SOME OF THE THINGS WHERE WE HAVE A LOT OF AGREEMENT. 
          SO THESE ARE AREAS WHERE WE DON'T HAVE CONTENTIOUSNESS ABOUT ANYTHING REALLY. 
          MAYBE I, MAYBE I LOVE IT. 
          MAYBE I LIKE IT. 
          THOSE ARE ALL OKAY, 
          [00:50:01]
THOSE ARE ALL OKAY IN MY WORLD. 
          OKAY? THESE RIGHT HERE ARE THE AREAS WHERE THERE'S LESS AGREEMENT. 
          NOW, HERE'S ALSO WHAT I'M GONNA POINT OUT TO YOU. 
          LESS AGREEMENT DOES NOT MEAN DISAGREEMENT. 
          THAT IS NOT THE SAME THING. 
          OKAY? IF I WERE DOING THIS WITH ANY OTHER COMMUNITY, THAT I WOULD DO THIS RE REVAMPING OF A PLAN OR THIS DISCUSSION WITH THESE WOULD BE THE ONLY THREE OUT OF THE ENTIRE PLAN THAT WE WOULD TALK ABOUT. 
          THAT'S IT. 
          OUT OF ALL YOUR STRATEGIC OBJECTIVES, WE WOULD ONLY TALK ABOUT THREE AND WE WOULDN'T EVEN TALK ABOUT 'EM THAT LONG FRIENDS, BECAUSE TYPICALLY IT REQUIRES THREE BASED ON A SEVEN PERSON COUNCIL. 
          WE WOULD NEED THREE IN A STRONG OBJECTION CATEGORY TO EVEN BE HAVING THE DISCUSSION. 
          WE DON'T EVEN HAVE THAT. 
          THE MOST WE HAVE IS WE HAVE TWO STRONGLY DISAGREEING WITH TWO OF THESE, AND THAT'S IT. 
          SO WE ARE IN A LOT OF ALIGNMENT. 
          SO WHEN I TALK ABOUT THIS, NO SIGNIFICANT OBJECTION, WE ARE PREDOMINANTLY THERE WITH THE VAST MAJORITY OF EVERYTHING WE'VE GOT IN THE STRATEGIC OBJECTIVES. 
          THERE ARE THINGS THAT WE MIGHT FEEL COULD BE IMPROVED, MAYBE A LITTLE BIT OF WORDING, MAYBE SOME INITIATIVES WE'D LIKE TO SEE UNDER THERE. 
          BUT I JUST WANNA BE PERFECTLY CLEAR THAT I WOULDN'T EVEN BE HAVING THESE DISCUSSIONS WITH MANY OF THE GROUPS THAT I DEAL WITH BECAUSE THERE IS SUCH A LARGE DEGREE OF GENERAL ALIGNMENT AROUND THIS. 
          AND WHEN WE THINK ABOUT A SEVEN PERSON COUNCIL AND TWO PEOPLE OBJECT AND WE DON'T VOTE TODAY, NO VOTING TODAY, RIGHT? BUT A FIVE TO TWO VOTE ISN'T GONNA CARRY THE DAY. 
          SO WE WOULDN'T EVEN BE HAVING THE DISCUSSION. 
          IF WE HAD THREE, I WOULD HAVE A CONVERSATION SO THAT WE COULD GAIN SOME SHARED UNDERSTANDING AROUND IT. 
          SO AS WE GO THROUGH THE STUFF TODAY, I JUST WANNA LAY THAT OUT AS CONTEXT, WHICH IS WHEN I WAS JOKING AROUND ABOUT A 15 MINUTE METER, THAT'S HOW WE MIGHT HAVE ROLLED WITH THIS. 
          OR WE COULD REALLY SAY, YOU KNOW WHAT? WE DON'T HAVE STRONG DISAGREEMENTS AMONGST THE COLLECTIVE GROUP ABOUT WHAT'S IN THE COLLECTIVE. 
          GOOD. 
          WE DO HAVE SOME AREAS WHERE WE COULD TALK ABOUT IT, BUT AGAIN, WE WILL HAVE THAT OPPORTUNITY. 
          I JUST WANTED YOU TO SEE THAT THESE ARE THE ONES WHERE THERE WAS ANY LEVEL OF THIS. 
          AND I WOULDN'T EVEN SAY DISAGREEMENT. 
          THAT WORD IS TOO STRONG FOR THIS. 
          IT'S ALMOST TOO STRONG FOR THIS BECAUSE REALLY WHAT WE HAVE IS JUST LESS AGREEMENT. 
          AND THAT'S OKAY. 
          BUT THERE WOULD ONLY BE THREE OUT OF ALL OF THE DIFFERENT STRATEGIC OBJECTIVES IN YOUR PLAN THAT WE WOULD EVEN BOTHER DISCUSSING. 
          AND I PROBABLY WOULDN'T EVEN DISCUSS 'EM UNDER MOST NORMAL CIRCUMSTANCES. 
          'CAUSE LOTS OF TIMES WE'LL HAVE, YOU KNOW, THREE OR FOUR IN THE MINOR OR STRONG OBJECTION CATEGORY. 
          WE DON'T EVEN HAVE THAT HERE. 
          SO JUST WANTED TO CLARIFY KIND OF WHERE WE ARE AS A COLLECTIVE GROUP WHEN YOU SEE THIS OUT THERE. 
          OKAY, I'M GONNA MOVE ON FROM THIS, BUT I WANTED YOU TO SEE THE ONES WHERE MAYBE WE ARE A LITTLE LESS ALIGNED. 
          'CAUSE THAT MIGHT BE SOMETHING THAT ENDS UP COMING UP DURING YOUR DISCUSSIONS, IS HOW WE CAN CREATE GREATER ALIGNMENT AROUND THIS. 
          UM, WHAT STRATEGIC OBJECTIVES, IF ANY, WOULD YOU WANT ADDED TO THE PLAN? SO FIRST OF ALL, THE STATEMENTS WERE GENERAL AGREEMENT WITH THE PLAN. 
          OKAY, NO SHOCKER ABOUT WHAT I JUST SAID THERE. 
          YOU GENERALLY LIKE WHAT YOU CAME UP WITH. 
          UM, AND FOR THOSE COMING ON, I ASSUME THERE WAS, YOU KNOW, UH, NOT SIGNIFICANT HEARTBURN ABOUT A LOT OF WHAT WE SEE HERE. 
          UM, THE ONE THAT WAS BROUGHT UP, WE HAD SUSTAINABILITY BROUGHT UP. 
          I'D LIKE TO TALK ABOUT SUSTAINABILITY POTENTIALLY BEING A STRATEGIC OBJECTIVE IN THE PLAN. 
          AND HOW WE MIGHT DO THAT QUESTION IS WHERE DOES STRATEGIC, UH, OBJECTIVE RELATED TO SUSTAINABILITY POTENTIALLY BELONG? IS IT IN BUILDINGS? IS IT IN? SO I WANNA GIVE THAT PERSON A CHANCE TO HAVE THEIR VOICE HEARD REDEVELOPMENT OF INWOOD ROAD MENTIONED AS A PRIORITY. 
          THIS IS IN THE STRATEGIC PLAN AS AN INITIATIVE. 
          THERE'S AN INITIATIVE LEVEL RELATED TO THIS PARTICULAR ITEM. 
          SO WE MIGHT BE DOWN INTO THE INITIATIVE WITH THIS ONE. 
          HOWEVER, THE IMPORTANT POINT THE COUNCIL MEMBER, WHOEVER THIS WAS WHO BROUGHT THIS UP, WAS THEY JUST WOULD LIKE TO SEE THIS BE A BIGGER PRIORITY, WHATEVER THAT IS. 
          AND I THINK THAT'S TOTALLY FAIR TO HELP US UNDERSTAND WHICH OF THESE ARE THE PRIORITIES OUT OF ALL THE THINGS THAT WE HERE ARE HERE TO ACCOMPLISH. 
          UM, AND THEN THIS COMMENT WAS MADE LUXURY LIFE CARE COMMUNITY, A HIGH-RISE SENIOR LIVING MODEL SIMILAR TO THE VENTANA BY BUCKNER IN DALLAS. 
          THAT'S JUST A GREAT PLACE. 
          I DON'T REALLY KNOW. 
          I'VE NEVER BEEN THERE, BUT IT FEELS LIKE A GREAT PLACE BASED ON THESE COMMENTS. 
          OKAY. 
          SO, BUT WHATEVER THIS IS, SOMEBODY WOULD LIKE TO SEE THIS HAPPEN AND OCCUR. 
          UM, AND IT'S SEEN AS A NEED AS WELL. 
          SO THESE ARE THE THREE COMMENTS. 
          SO I JUST WANNA HAVE A MOMENT RELATED TO THIS SO THAT WE CAN DISCUSS IT AS A GROUP. 
          THAT WAY WHEN WE GO TO THE BREAKOUTS, WE CAN MAKE SURE THEY'RE REFLECTED IN THE RIGHT SPACES WHEN WE'RE HAVING THE DISCUSSIONS. 
          OKAY, SO JUST REAL QUICK, LET ME START WITH THIS ONE. 
          IS IT OKAY WITH SOMEBODY ON THE INWOOD ROAD PIECE, BECAUSE IT IS IN THERE AS AN INITIATIVE, DOES IT NEED TO HAVE SOME OTHER ADDITIONAL ELEVATION? BECAUSE IT WAS MENTIONED AS A PRIORITY AND SOMEBODY WANTED TO SEE THAT AS A HIGHER PRIORITY. 
          SO I HATE TO ASK YOU TO OUT YOURSELF FOR A SECOND, BUT IF YOU MENTIONED THIS ONE, WOULD YOU BE WILLING TO MAYBE TALK ABOUT THAT BEING A PRIORITY OR WHY THAT'S A PRIORITY FOR YOU? IS THAT OKAY? I HAVE A QUESTION. 
          SURE. 
          SO WHOEVER, IT WASN'T ME, BUT, UH, I DO THINK THAT IT'S, IT IS AN IMPORTANT PRIORITY. 
          HOW DO WE GET MORE FOCUSED ON IT? IS IT IT'S MAKING IT A OBJECTIVE? IS THAT THE, THE LEVEL, THE WAY TO DO THAT? OR HOW, HOW DO WE WANT TO DO THAT AS A TOWN IS GOOD QUESTION. 
          I MEAN, IT SEEMED LIKE IT'S GOT THE PRIORITY, BUT IT'S ALSO A TIMING THING AND UM, YOU KNOW, OPPORTUNITY THING THAT IS IN PROGRESS. 
          SO I, THAT'S KIND OF WHAT I WAS MY QUESTION ON THAT. 
          YEAH, SURE. 
          I MEAN, 
          [00:55:01]
I CAN JUST JUMP IN WITH A QUICK UPDATE ON IT AND I DON'T WANT TO STEP ON ANY CONVERSATION, BUT IT IS A PRIORITY FOR STAFF ALREADY, AS I MENTIONED, IS AN INITIATIVE. 
          WE HAVE BEEN WORKING ON PLANS AND WE'RE READY TO COME TO COUNCIL WITH SOME THOUGHTS AND IDEAS. 
          UM, IT GOES BACK TO LOOKING AT DIFFERENT ECONOMIC DEVELOPMENT TOOLS, WHICH I THINK WAS ONE THAT HAD THE MOST YEP. 
          VOTES OF USING DIFFERENT ECONOMIC DEVELOPMENT TOOLS ON INWOOD. 
          SO WE HAVE BEEN PREPARING OVER THE PAST YEAR, SEVERAL MONTHS TO COME TO COUNCIL WITH SOME OPTIONS ON THAT. 
          SO WE'RE ALREADY DOING IT. 
          IT IS A PRIORITY, BUT I THINK IT'S, I THINK IT'S WORTH TALKING ABOUT AT THIS LEVEL AS WELL TO CONTINUE THE CONVERSATION. 
          CAN I JUMP IN HERE? UM, YEAH, I LOVE THAT IDEA. 
          AND, UH, IT WAS, I DON'T BELIEVE IT WAS MINE. 
          I'M PRETTY CERTAIN IT WAS DAN'S IDEA. 
          'CAUSE I'VE, I'VE HEARD, I'VE HEARD THESE WORDS COME, COME OUT OF DAN'S MOUTH. 
          SO WHEN I, WHEN I HEARD YOU READ THAT, NICK, I THOUGHT THAT'S, I HEARD YOU READ IT FROM DAN'S, YOU KNOW, VOICE. 
          UM, SO I THINK I, I BELIEVE THAT WAS FROM DAN. 
          OKAY. 
          CIO. 
          OKAY. 
          WHO'S NOT WITH US. 
          YEAH. 
          AND, AND I FELT STRONGLY ABOUT IT TOO, AND I THOUGHT I PUT IT, SO I'M NOT SURE IF I LISTED IT OR NOT, BUT, UM, I WOULD LIKE TO MAKE IT A PRIORITY AS WELL. 
          OKAY. 
          I, I THINK IT'S IMPORTANT. 
          HONESTLY, I'M IN THE SAME BOAT. 
          I, I COULD HAVE, I COULD HAVE EASILY, UM, I COULD HAVE EASILY WRITTEN IT. 
          DON'T KNOW IF I ACTUALLY GOT IT ON THE PAPER, UM, OR NOT. 
          UH, BUT IT IS ONE THAT IT DOES HAVE HIGH PRIORITY IN, IN, IN MY MIND, UM, AS SOMETHING I'M VERY INTERESTED IN LOOKING AT AND SEEING GO FORWARD AND, UH, TO WORK WITH. 
          SO, UM, I COULD HAVE, COULD HAVE BEEN MINE COULD HAVE BEEN DAN'S, COULD HAVE BEEN HOWARD'S. 
          YEAH. 
          I'M HEARING A LOT OF COLLECTIVE SUPPORT FOR HELPING TO UNDERSTAND THE LEVEL OF PRIORITY AND MAYBE RAISE THE LEVEL OF PRIORITY RELATED TO INWARD ROAD. 
          AND WE'VE GOT, SOUNDS LIKE STAFF'S GOT SOME THINGS IN PROGRESS RIGHT NOW, AND MAYBE THERE'S AN OPPORTUNITY THERE TO COME BACK AND UPDATE. 
          WOULD THAT BE A FAIR THING TO COME BACK AND UPDATE MORE ABOUT HOW THAT'S BEING PRIORITIZED? IS THAT YES. 
          WE'LL, WE'LL HAVE, UM, WE MIGHT HAVE EXECUTIVE SESSION SOON TO TALK ABOUT SOME, SOME IDEAS. 
          UM, BUT CERTAINLY A WORK SESSION MAKES A LOT OF SENSE AS WE, AS WE LOOK TO THE FUTURE. 
          UM, THE COMPREHENSIVE PLAN. 
          MM-HMM . 
          IS A GOOD TIME TO LOOK AT THAT. 
          YOU KNOW, WE DID HAVE THE SPECIAL AREA STUDY THAT WAS DONE SEVERAL YEARS AGO ON INWOOD. 
          UM, I THINK THAT STUDY, IF, IF, IF WE WANT TO RELY ON A STUDY, IT MIGHT NEED, IT PROBABLY NEEDS TO BE UPDATED. 
          I DON'T KNOW IF IT'S MEETS THE CURRENT REALITY THAT WE HAVE THERE. 
          SO THAT COULD BE AN OPTION AS WE BRING, AS WE COME FORWARD OF WHICH STUDY? THE INWOOD STUDY, INWOOD AREA STUDY. 
          GOT IT. 
          UH, SO THERE'S A LOT THAT WE CAN DO AND A LOT THAT WE CAN COME BACK AND HAVE A CONVERSATION WITH COUNSEL AND ABSOLUTELY. 
          SO, SO WHERE THIS GOT STATED AT, LET'S JUST SAY THANK YOU FOR STATING THAT AND HELPING US UNDERSTAND THAT THAT IS A PRIORITY FOR COUNCIL AND, AND THE OPPORTUNITY WILL BE THERE TO LEARN MORE ABOUT HOW THAT CAN BE PRIORITIZED AND WHAT THAT MIGHT LOOK LIKE. 
          DOES THAT FEAR FEEL OKAY TO EVERYBODY IN TERMS OF HEARD AND RECOGNIZED AND SURE. 
          NOTES ARE BEING TAKEN, JUST TO BE CLEAR. 
          THAT FEELS FOR ME. 
          YEAH. 
          OKAY. 
          IT'S GOOD FOR ME. 
          OKAY. 
          UM, I DON'T KNOW WHAT THIS IS, BUT I'M, I'M GONNA GO TOUR IT AS SOON AS I'M DONE HERE. 
          WHAT, WHAT GOT HERE. 
          I'LL CLAIM IT. 
          I'LL CLAIM IT. 
          I LOVE IT. 
          THANKS. 
          TELL IT WAS DEFINITELY, DEFINITELY TELL MY IDEA. 
          UM, THE THOUGHT IS THIS IS, IS OUR, OUR RESIDENTIAL COMMUNITY, MAYBE OTHERS HAVE BEEN KIND OF ASKING FOR INDEPENDENT LIVING. 
          UM, AND, AND THIS IS DEFINITELY THAT AND, AND A LOT MORE. 
          BUT, UM, MY HOPE IS THAT, UM, OUR ECONOMIC DEVELOPMENT TEAM, IF THEY HAVEN'T ALREADY, AND MAYBE, UM, SOME OF OUR COUNCIL MEMBERS IN THE CITY MANAGER, IF THEY HAVEN'T ALREADY, THAT THEY'LL, WHEN THEY CAN, THAT THEY'LL, THAT THEY'LL CHECK OUT THIS FACILITY. 
          IT IS, IT IS BEAUTIFUL. 
          UM, YOU CAN LOOK IT UP ON THE WEB, THERE'S VIDEOS AND ALL KINDS OF PICTURES AND ILLUSTRATIONS, BUT, UM, UH, WE, WE APPROVED SOMETHING A LITTLE WHILE BACK AND IT WAS OFF OF, UH, UH, OFF OF THE TOLLWAY AND IT WAS GONNA BE 13 STORY INDEPENDENT LIVING. 
          AND UNFORTUNATELY, UH, IT JUST NEVER CAME TO FRUITION. 
          SO MY HOPE IS THAT, UM, THAT, UH, WE CAN DO WHATEVER WE CAN DO MAYBE IN THE ECONOMIC DEVELOPMENT GROUP OR FOCUS ON TRYING TO GET DEVELOPMENT OF THIS, OF THIS NATURE OF SOMETHING LIKE THIS MAGNITUDE. 
          UM, BECAUSE IT, IT JUST CHECKS OFF SO MANY BOXES. 
          IT'S, UM, PROBABLY THE MOST EXPENSIVE, UH, RENTAL IN DFW. 
          UM, AND, AND IT'S INDEPENDENT LIVING, IT'S MEMORY CARE, ALL FORMS OF OTHER CARE. 
          IT'S RETAIL. 
          IT'S, UM, SOMETHING THAT, THAT DOESN'T REQUIRE MUCH PARKING. 
          UM, BECAUSE, BECAUSE THEY JUST DON'T NEED THAT MANY VEHICLES. 
          AND THEY'RE, AND IF YOU GO OVER THERE, YOU REALIZE, HEY, THEY DON'T WANNA LEAVE, RIGHT? IT'S LIKE, WHY DO YOU NEED A 
          [01:00:01]
CAR? THEY'VE GOT A LITTLE SHUTTLE. 
          AND SO IT JUST CHECKS OFF SO MANY BOXES AND IT WOULD BE A HUGE ADDITION IN OUR COMMUNITY. 
          AND, UH, UNTIL YOU'VE BEEN THERE, IT'S KIND OF HARD TO UNDERSTAND WHAT THIS, WHAT ALL THIS BRINGS. 
          THANKS FOR RAISING THE VISIBILITY OF THIS TOO. 
          AND, AND THIS PROBABLY, AGAIN, FALLS UNDER THAT INITIATIVE LEVEL. 
          BUT AGAIN, LET'S MAKE SURE THAT WHEN WE TALK AND DO THE BREAKOUTS THAT, UH, AND WHAT WE'RE GONNA DO, LEMME JUST CLARIFY HOW BREAKOUTS ARE GONNA WORK FOR A SECOND. 
          TODAY. 
          IT'S A LITTLE DIFFERENT THAN WHAT WE DID LAST TIME. 
          WE'RE GONNA HAVE STAFF LOCATED AROUND THE ROOM AT DIFFERENT STRATEGIC, AT DIFFERENT KEY FOCUS AREAS THAT RELATE TO THE WORK THAT THEY DO. 
          AND YOU AS, AS COUNCIL MEMBERS, WILL HAVE THE CHANCE TO GO AROUND TO EACH ONE OF THEM AND PROVIDE FEEDBACK TO THAT KEY FOCUS AREA. 
          AND IN THIS CASE, THERE'S A SPOT WHERE THIS BELONGS ECONOMIC DEVELOPMENT IS WHERE YOU'RE TALKING ABOUT IT. 
          LET'S MAKE SURE THAT'S A SUGGESTION. 
          THAT WAY WE CAN CAPTURE THAT AND WE CAN COME BACK AND, AND MAKE SURE THAT THAT'S CAPTURED AND, AND TALK ABOUT THE APPROPRIATE WAY THAT, THAT THAT INTEREST IS BEING REFLECTED THERE. 
          UM, 'CAUSE WE WANNA MAKE SURE THAT IT'S CAPTURED. 
          THE QUESTION IS WHAT LEVEL DOES IT FALL TO? IS IT AN INITIATIVE OR CORRECT A STRATEGIC OBJECTIVE? AND RIGHT NOW IT SEEMS LIKE, UH, PROBABLY MORE AT THE INITIATIVE LEVEL, BUT IT'S UNDER THE ECONOMIC DEVELOPMENT SIDE OF THE HOUSE FOR SURE. 
          IT FEELS LIKE TO ME. 
          SO, UM, AND SUSTAINABILITY GOT BROUGHT UP. 
          THIS ONE PROBABLY DOES FALL TO THAT STRATEGIC OBJECTIVE LEVEL. 
          THE ONLY QUESTION IS WHERE AND WHAT, AND THERE'S BIG STUFF INSIDE OF THAT WORD. 
          SO I JUST WANNA, UH, WHO, WHOMEVER PUT IT UP THERE, MAYBE JUST CLARIFY, WHEN YOU TALK SUSTAINABILITY, WHAT ARE WE TALKING ABOUT? ARE WE TALKING ENVIRONMENTAL FISCAL? UH, YES. 
          UH, YEAH. 
          SO IT WAS, IT WAS ME AND I WAS, UH, YEAH, I THINK IT ALL STARTED FOR ME WITH ENVIRONMENTALLY. 
          OKAY. 
          UM, I THINK EVERYTHING WE TALK ABOUT AND EVERYTHING WE DO CREATES THIS BRAND FOR ADDISON LIVE, WORK, PLAY. 
          I THINK, YOU KNOW, IN EACH ONE OF THOSE CATEGORIES, THERE'S SOME FORM OF SUSTAINABILITY THAT WE CAN INTRODUCE OR MAYBE DO BETTER. 
          THIS ROOM, FOR EXAMPLE, I MEAN, I SEE THE RECYCLE THING OVER THERE, BUT IT'D BE NICE IF I KNEW WERE TO PUT THIS PLASTIC AND THAT THIS BUILDING KNOWS THAT THERE'S OPPORTUNITIES TO RECYCLE. 
          WE HAVE MULTI-FAMILY PROPERTIES THAT, THAT, YOU KNOW, ARE OLDER THAT DON'T INCORPORATE ANY TYPE OF RECYCLING. 
          I THINK YOU CAN DO A BETTER JOB THERE. 
          THE NEWER PROPERTIES THAT ABSOLUTELY ALREADY RECYCLE, I WANNA DO A DEEPER DIVE INTO, UM, EVERYTHING THAT WE ARE DOING NOW DOES, DOES THE VENDOR THAT WE USE, YOU KNOW, THE STUFF THAT WE THINK IS BEING RECYCLED, IS IT BEING RECYCLED? UM, YOU KNOW, UH, ARE WE DOING IT THE RIGHT WAY? HOW CAN WE IMPROVE? AND IT'S IMPORTANT TO ME FOR A LOT OF REASONS. 
          LIKE I'M NOT A TREE HUGGER OR ANYTHING LIKE THAT, BUT I WOULD LIKE TO, YOU KNOW, UM, YOU KNOW, TRY TO LEAVE THE EARTH A LITTLE BETTER THAN I FOUND IT. 
          UM, I, BACK TO THE WHOLE BRAND THING, I THINK WHO WE'RE TRYING TO ATTRACT IS YOUNGER. 
          UM, AND I THINK SUSTAINABILITY IS MORE AND MORE IMPORTANT TO THAT GROUP THAN EVER. 
          I WORK IN A BUILDING THAT DOESN'T RECYCLE. 
          WE HIRE SOMEONE NEW THAT'S A CERTAIN AGE, THEY SOMEWHAT GET UPSET AND THEY KEEP PLASTIC BOTTLES AND THEY, YOU KNOW, FIRST OF ALL, THEY DON'T EVEN WANNA DRINK OUTTA PLASTIC BOTTLES, BUT IF THERE'S SOMETHING THAT'S RECYCLABLE, THEY'LL STORE IT, THEY'LL TAKE IT HOME, THEY'LL RECYCLE. 
          AND I FEEL LIKE THAT'S JUST ONE OF THE MANY THINGS THAT WE CAN DO THAT CREATES THIS BRAND THAT MIGHT WANT TO ATTRACT BUSINESSES THAT WANNA TELL THEIR EMPLOYEES, HEY, WE RECYCLE OR ATTRACT SOMEONE YOUNGER WHO MIGHT WANNA LIVE IN MADISON BECAUSE, YOU KNOW, WE, WE LOVE TO PLANT TREES. 
          YOU CAN BIKE AND WALK EVERYWHERE. 
          AND OH, BY THE WAY, THE MATERIAL, THE WASTE THAT YOU'VE GOT, WE'RE GONNA DO THE BEST WE CAN TO RECYCLE. 
          OKAY? OKAY. 
          WELL HELP US HELP YOU WITH THIS. 
          WHEN YOU SEE THE AREAS IN THE STRATEGIC PLAN AND YOU'RE LOOKING FOR, YOU KNOW, WHERE IT FITS IN STRATEGIC OBJECTIVES THAT MIGHT BE UP THERE. 
          MAYBE IDENTIFY SOME OF THOSE OPPORTUNITIES AS YOU'RE GOING AROUND AND LOOKING AT THE KEY FOCUS AREAS AND THE DIFFERENT OBJECTIVES UNDER THERE. 
          ARE THERE AREAS WHERE THIS BELONGS? DOES IT NEED TO BE CALLED OUT SEPARATELY IN SOME OF THOSE? BECAUSE IT MIGHT BE THAT A COUPLE OF THOSE HAVE REALLY GOOD TIE-INS, AND IT MIGHT BE THAT THEY DON'T, I, I DON'T KNOW THAT WITHOUT GOING THROUGH EVERY SINGLE ONE RIGHT NOW, BUT DEFINITELY WANT THAT. 
          UM, BUT WE UNDERSTAND WHAT YOU'RE TALKING ABOUT IN TERMS OF WHAT YOU MEANT BY THE WORD. 
          AND I JUST WANNA MAKE SURE THAT AS WE GO AROUND AND YOU HAVE THE CHANCE TO PROVIDE SOME INPUT ON THIS, THAT YOU'RE KIND OF SAYING, HEY, HERE'S WHAT I MEAN BY THIS, AND HERE'S WHAT THAT LOOKS LIKE IN THAT, IN THAT STRATEGIC OBJECTIVE MINDSET. 
          UM, SO WE JUST WANNA MAKE SURE THAT IT GETS UP THERE AND THEN WE'LL, WE'LL COME BACK AS A GROUP AND HAVE THE CHANCE TO KIND OF HEAR WHAT PEOPLE VOTED OUT ON AND, AND WE'LL DO A, A PREFERENCE INDICATION ABOUT HOW WE FEEL ABOUT THE DIFFERENT THINGS THAT ARE GOING UP THERE. 
          SO WE'LL HAVE A CHANCE TO WEIGH IN ON IT A LITTLE BIT MORE, BUT MAYBE WE COULD JUST SEE A COUPLE SPECIFIC IDEAS AND PUT 'EM UP THERE AND THEN EVERYBODY CAN REACT TO SOME OF THOSE. 
          BUT DEFINITELY WANT OTHERS A CHANCE TO, TO WEIGH IN ON THIS QUICKLY, AND THEN WE CAN KEEP KEEP ROLLING ON IT. 
          THANK YOU FOR CLARIFYING. 
          I WANNA WEIGH IN REAL QUICKLY. 
          UM, WHEN YOU WERE TALKING ABOUT THIS, I WAS THINKING OF 2.4, UM, THE STRATEGIC OBJECTIVE 2.4 UNDER ECONOMIC DEVELOPMENT AND REVITALIZATION. 
          YEAH. 
          OPTIMIZE THE, THE MARK, THE, UH, OPTIMIZE AND MARKET ADDISON'S BRAND UNIQUENESS IN OUR ADDISON WAY CULTURE. 
          [01:05:01]
SO, UM, MAYBE IT, MAYBE IT BELONGS, COULD BE AN INITIATIVE AS PART OF THAT OR INITIATIVE UNDER THAT. 
          OKAY. 
          FOR SUSTAINABILITY. 
          YES, THAT'S, YEAH, THAT'S WHERE I MARKED IT. 
          THAT'S WHERE I MARKED IT TOO. 
          AND, AND ON, UM, 2.2 0.4. 
          OKAY. 
          OKAY. 
          I SEE THAT IT DOES GO INTO, WE'VE BEEN VISITING WITH THE BUSINESS AROUND HERE WITH THE ECONOMIC DEVELOPMENT DEPARTMENT, THE VRE VISITS, AND WE HEAR THE, UH, THE LEADERS IN THE, IN THE, IN THIS BUILDING FOR SURE, JUST YESTERDAY TALK ABOUT HOW, UH, THINGS LIKE THIS, UH, IT ADDS TO THE, THE QUALITY OF LIFE OF THE WORKERS HERE THAT ARE HERE FOR THEIR, THEIR WORK TIME. 
          UM, AND RECYCLABILITY IS, I MEAN, THAT'S, THAT'S A BIG PART OF IT. 
          AND I TAKE MY BOTTLES HOME TOO, BY THE WAY, TO RECYCLE SOUNDS. 
          I GUESS I'M YOUNG . 
          THAT'S GOOD. 
          I LIKE THAT. 
          BUT YEAH, ECONOMIC DEVELOPMENT, I THINK IT FALLS RIGHT IN THAT I LIKE THE LENS ON WHICH YOU'RE LOOKING AT THIS THROUGH WHICH IS AN ECONOMIC DEVELOPMENT LENS. 
          I THINK THAT'S A REALLY THOUGHTFUL LENS. 
          AND THERE IS CERTAINLY A, I BELIEVE AN AGE IN THE WORKFORCE THAT DEFINITELY HAS AN INTEREST IN THIS. 
          AND I'M NOT A TREE HUGGER, BUT I'M A TREE PLANTER. 
          SO I APPRECIATE YOU BRINGING THAT UP AS A, AS AN OPPORTUNITY. 
          UM, ONE MORE POINT, I PLEASE, I DON'T, I DON'T WANT IT TO BE SOMETHING THAT GOES SO FAR THAT WE INHIBIT DEVELOPMENT. 
          SO I DON'T KNOW HOW DEEP OF A DIVE YOU DO WANT SUSTAINABILITY, BUT I MEAN, WHEN YOU START GETTING INTO BUILDING PRACTICES AND MATERIAL, I'M SURE THERE'S SOME PEOPLE OUT THERE WHO WOULD SAY, OH, YEAH, YOU SHOULD START THERE. 
          BUT I DON'T WANT IT TO BE A HINDRANCE TO ANY KIND OF ECONOMIC DEVELOPMENT. 
          BUT I JUST THINK THERE'S SOME REALLY SIMPLE THINGS WE CAN DO NOW THAT, UM, WILL REALLY BE APPRECIATED BY A LOT OF OUR STAKEHOLDERS. 
          I AGREE. 
          IT, IT SEEMS TIMELY TOO WITH US LOOKING AT, UH, WHAT WE'VE BEEN TALKING ABOUT, UM, WITH REFUGE AND RECYCLED, YOU KNOW WHAT I MEAN? IT SEEMS REAL TIMELY. 
          YEAH, THAT'S EXACTLY RIGHT, SIR. 
          THANKS. 
          I, I THINK THIS IS THE TYPE OF THING THAT CAN FALL AT THAT STRATEGIC OBJECTIVE LEVEL OR EVEN AT THAT INITIATIVE LEVEL. 
          IT COULD FALL UNDER BOTH PLACES AND COULD BE EXPANDED IN THE FUTURE. 
          COULD, COULD, COULD BE THAT WE GET IT IN THE PLAN NOW AND WE UNDERSTAND WHAT THAT LOOKS LIKE, BUT I'M HEARING SOME GENERAL SUPPORT FOR IT. 
          BUT LET'S MAKE SURE THAT IT'S REFLECTED WHEN WE HAVE THAT MOMENT. 
          GET IT UP THERE AND MAYBE A WAY THAT YOU LIKE IT PHRASED AND WE CAN ALLOW FOLKS TO REACT TO WHAT THAT LOOKS LIKE. 
          SO THANKS FOR CLARIFYING WHAT WE MEAN BY THAT. 
          I APPRECIATE THAT. 
          UM, MOVING ALONG, HERE ARE SOME THINGS. 
          DO YOU STRONGLY FEEL THIS WAS THE, THE WORDING OF IT, STRONG MODIFICATION? UH, AGAIN, WHAT I WOULD RECOGNIZE WITH EACH ONE OF THESE COMMENTS IS IT'S ONE PERSON. 
          EVERY ONE OF THESE IS A ONE PERSON COUNCIL COMMENT. 
          SO PLEASE TAKE THAT FOR WHAT IT IS. 
          AND AGAIN, USUALLY WHAT I WOULD DEAL WITH IS MOST OF THESE WOULDN'T RISE TO THE LEVEL OF ACTUALLY CHANGING SOMETHING BASED ON THAT. 
          BUT WE HAVE SORT OF COUNTERBALANCING THINGS, RIGHT? IN ENHANCED CROSSWALKS AND INCREASED BIKE USE. 
          ONE PERSON, I WANT LESS BIKE LANES, YOU KNOW, KIND OF THE OPPOSITES OF EACH OTHER, RIGHT? SO DO WE HAVE AN A, A COUNTERBALANCE THERE, RIGHT? OPPOSITION TO CONNECTING THE TRAIL SYSTEM EAST TO WEST. 
          I IMAGINE THAT'S MAYBE WHY WE HAD THAT, UH, SORT OF STRONGLY DISAGREE IN THAT PARTICULAR CATEGORY RIGHT THERE. 
          UM, UH, LIMITING U-TURNS FOR SIDEWALK OVER THE TOLL ROAD. 
          SOME OF THESE ARE REALLY AT THE INITIATIVE LEVEL, RIGHT? THIS IS OPPOSITION TO A PARTICULAR INITIATIVE. 
          AND SO WHEN IT COMES TO A STRATEGIC OBJECTIVE, MAYBE THERE'S AN OBJECTIVE THAT WE DISAGREE WITH. 
          THE QUESTION IS, ARE THESE THINGS UNDERNEATH ONE OF THOSE? AND AT AN INITIATIVE LEVEL OR AT THEY AT A STRATEGIC OBJECTIVE LEVEL? AND WE WANNA MAKE SURE THAT WE REFLECT THAT. 
          AND AGAIN, WE HAVE TO HAVE SUPPORT OF THE MAJORITY TO BE ABLE TO MODIFY ONE OF THESE. 
          AND ONE VOTE DOESN'T GET US THERE, RIGHT? BUT LET'S TAKE THIS IN. 
          'CAUSE WHEN WE'RE GONNA GO AROUND AND WE'RE GONNA TALK ABOUT THESE THINGS, WE CAN BRING THEM UP. 
          UM, BELIEF THAT THE MARKETPLACE WILL NATURALLY SOLVE THE FIRST MILE, LAST MILE SOLUTIONS. 
          SO MAYBE GOVERNMENT DOESN'T NEED TO INTERVENE, WAS A THOUGHT AS WELL. 
          UH, ECONOMIC DEVELOPMENT OF REDEVELOPMENT, A CALL FOR MORE FOCUSED LASER BEAM RATHER THAN A SHOTGUN APPROACH TO ECONOMIC DEVELOPMENT. 
          SOMEBODY HAD AN INTEREST IN MAYBE BEING A LITTLE MORE TARGETED IN HOW WE DO OUR ECONOMIC DEVELOPMENT. 
          AGAIN, REMEMBER 2.1 IS THE ONE WE ALL LOVE AND WE AGREE ON. 
          SO WE LOVE OUR ECONOMIC DEVELOPMENT AND WE'RE OFF TO THE RACES THERE. 
          THE QUESTION IS, IS ARE WE DOING EVERYTHING WE CAN IN THE RIGHT WAY, A SUGGESTION TO ELEVATE THE IMPORTANCE OF PREMIUM DEVELOPMENT IN THE TOWN'S COMPREHENSIVE PLAN? SO AGAIN, THAT WE'D LIKE TO SEE MAYBE A HIGHER PRIORITY PLACED ON THAT. 
          WE'VE HAD A NUMBER OF THESE KIND OF LIKE, I'D LIKE TO SEE THAT INWARD ROAD CONVERSATION ELEVATED. 
          SO WE'RE SEEING SOME OF THOSE CONVERSATIONS. 
          LET'S JUST MAKE SURE THAT THAT'S MAKING IT TO THE RIGHT SECTION OF THE PLAN. 
          AND THAT WAY IT CAN BE TAKEN INTO CONSIDERATION. 
          BUT AGAIN, PREDOMINANTLY MORE AT AN INITIATIVE LEVEL FOR SOME OF THESE THAN IT IS REALLY AT A STRATEGIC OBJECTIVE LEVEL. 
          UM, JUST WANT YOU TO SEE THESE REACTIONS TO THESE. 
          YES. 
          YEAH, I'VE GOT ONE. 
          PLEASE. 
          UM, PLEASE, THIS LAST BULLET POINT ON CONNECTIVITY AND TRANSPORTATION, THAT THAT IS, UH, A STRATEGIC OBJECTIVE. 
          YEAH. 
          I JUST WANNA POINT THAT OUT. 
          IT'S NOT AN INITIATIVE. 
          YOU'RE RIGHT. 
          YOU'RE RIGHT. 
          THAT ONE WOULD PROBABLY FALL UNDER THAT. 
          YEP. 
          IN WHICH CASE, THAT MIGHT BE THE REMOVAL OF THE ONE THAT'S TALKING ABOUT THAT IN PARTICULAR, OR CLARIFICATION. 
          CLARIFICATION. 
          WE COULD MODIFY WHAT'S THERE. 
          AND I, I WOULD LOVE, YEAH, THAT'S, THAT'S ME. 
          AND I WOULD LOVE TO KIND OF LEARN MORE ABOUT, 
          [01:10:01]
UM, HOW WE AS A TOWN WILL ADDRESS FIRST MILE, LAST MILE TOD CONNECTIVITY WHENEVER IT'S THE PROPER TIME TO DISCUSS THAT. 
          ABSOLUTELY. 
          WHEN WE GET TO THIS NEXT BREAKOUT, THAT'S THE PERFECT TIME TO TALK ABOUT KIND OF HOW WE'RE DEALING WITH THAT. 
          ABSOLUTELY. 
          OKAY. 
          YEP. 
          AND I'LL JUMP THE GUN ON, UH, THE EAST WEST TRAIL SYSTEM. 
          THAT WAS POSSIBLY ME. 
          OKAY. 
          UM, JUST A, UH, REWORDING OF THAT AND WHAT THAT MEANS. 
          'CAUSE I THINK SOMETIMES WHEN WE, WE SAY STRATEGIC FOCUS, YOU KNOW, A TRANSLATION DOWN THERE AND WHAT COMES OUT AT THE BOTTOM IS THERE'S SOMETHING IN THE TRANSLATION THAT I, I WAS THINKING THAT MAY NOT ALIGN WHAT I THOUGHT. 
          OKAY. 
          AND IT MAY NOT BE THE COUNCIL'S, YOU KNOW, MAJORITY OPINION, BUT THAT'S AT LEAST WAS MY INTERPRETATION. 
          SO SOME CLARIFICATION ON THIS ONE WOULD ALLOW US MAYBE NOT SCRAPPING IT, BUT LET'S CLARIFY WHAT ABSOLUTELY NOT SCRAPPING IT, BUT YEP. 
          YEAH, CLARIFICATION. 
          OKAY. 
          GREAT. 
          GREAT. 
          I THOUGHT IT WAS PROBABLY ME. 
          UM, I THINK THE TRAIL SYSTEMS ARE GREAT. 
          I JUST THINK THAT PEOPLE AREN'T GONNA GO FROM THE EAST TO THE WEST. 
          THEY ARE ACROSS MIDWAY, I MEAN, ACROSS THE TOLL ROAD. 
          BUT FROM MIDWAY TO WYNWOOD, I, I DON'T SEE PEOPLE WALKING THOSE HUGE DISTANCES. 
          SO I THINK THE TRAIL SYSTEM WITHIN EACH AREA, IF WE WANNA IMPROVE THEM, FINE, BUT THE PEOPLE IN THEIR AREA WILL PROBABLY MORE LIKELY STAY CLOSER TO HOME. 
          SO CONNECTING THE TWO WAS NOT IMPORTANT TO ME, PLUS I HAD AT LEAST ONE NEIGHBOR NOT WANTING TO DO IT. 
          SO I OKAY. 
          WAS SPEAKING OUT OF FEEDBACK. 
          I THINK IT WAS PART ME. 
          OKAY. 
          AND I'M SURE THE TOP TWO, WELL, THE SECOND ONE WAS ME. 
          WELL, IT SEEMS LIKE FROM, FROM A, FROM A, UH, FROM A STANDPOINT OF MAYBE CLARIFYING, THERE'S SUPPORT ON THE CLARIFICATION AND YOU'RE SAYING MAYBE I WAS THE ONE SAYING GET RID OF IT, AND, AND I'M NOT SAYING GET RID OF IT. 
          I'M SAYING I DON'T KNOW THAT EAST AND WEST NEEDED TO BE CONNECT. 
          I, I THINK THE TRAIL SYSTEM IS GREAT AND WE SHOULD IMPROVE IT AND, YOU KNOW, PEOPLE USE IT AND ENJOY IT. 
          UM, I, I DEFINITELY DON'T THINK WE SHOULD ELIMINATE THE U-TURN, BUT, UM, I THINK MORE CARS ARE USING IT THAN PEOPLE WALKING ACROSS, BUT I WANTED TO BE SAFE WALKING ACROSS. 
          I DON'T KNOW HOW IT WAS WORDED, I DON'T REMEMBER, BUT MOSTLY LIKE I DID IT. 
          YEAH. 
          THANK YOU FOR THE CLARIFICATIONS. 
          I APPRECIATE THAT. 
          YEAH. 
          IF I COULD JUST, DARREN, TO GO BACK TO YOUR POINT IN THIS, JUST TO GO BACK TO LAST YEAR A LITTLE BIT, AND THE EAST WEST, WE TALKED A LOT ABOUT CONNECTIVITY IN LAST YEAR'S STRATEGIC PLANNING SESSION, AND THERE WAS A, A DESIRE AND A RECOMMENDATION FROM COUNSEL SPECIFICALLY TO HAVE A SEPARATE ONE FOR EAST WEST. 
          SO THAT'S WHY THAT'S THERE AS IF THAT'S HELPFUL AS WE GO INTO THE FURTHER CONVERSATION. 
          YEAH. 
          UM, SO IT WAS, IT WASN'T JUST HAPPENSTANCE THAT IT, THAT EAST WEST WAS THERE, IT WAS AN EXPLICIT DIRECTION FROM COUNSEL. 
          YEAH, EXACTLY. 
          THAT'S WHAT I MEAN. 
          I MEAN THE, THE, YOUR, THE WAY WE WORDED IT OR THE INTENT OF IT, UM, AND FRANKLY, I, YOU KNOW, I MAY HAVE HAD CHANGED MY OPINION ON IT OR PARTS OF IT. 
          SO THAT'S, THAT MAY BE THE CASE ALSO. 
          I WAS JUST LOOKING IT UP HERE, BUT I, I, 'CAUSE I HAD A QUESTION ABOUT SOME OF THE, THE INWOOD, UH, THE CONNECTION BETWEEN THE TOLLWAY, WHAT'S THAT, VERDE VALLEY OR WHATEVER THAT GOES ACROSS, OVER TO MONTFORT. 
          UM, I'M THINKING, AND THEN I, I WAS NOT THAT WA I WASN'T ON BOARD WITH THAT CONVERSATION NECESSARILY IN, IN THE LAST COUPLE COUNCIL MEETINGS, WHATEVER THAT WAS. 
          AND THEN I WENT BACK AND SAW THE OBJECTIVE. 
          IT'S LIKE, WOW, IT'S KIND OF RIGHT THERE. 
          MAYBE, YOU KNOW, MAYBE I NEED TO, YOU KNOW, BRING THAT BACK UP AND, YOU KNOW, WE, WE DON'T WANT TO, LIKE I SAID, CHANGE THE, THE STRATEGY JUST ON A, YOU KNOW, A WHIM AND IT HAS TO GO THROUGH THE PROCESS AND THE DIGESTION. 
          BUT, UH, THAT'S, WANTED TO GET MY FEEDBACK ON THAT IS THE INTENT, I GUESS. 
          YEAH. 
          GREAT. 
          I GUESS I SAID NOTHING, BUT I, I'M KIND OF TRYING TO GET MY THOUGHTS OUT. 
          YEAH. 
          WE WANT YOU TO FEEL HEARD THROUGH THIS PROCESS AND IT'S, IT'S GREAT. 
          SOMETIMES IT'S CLARIFICATION, SOMETIMES IT'S, SOMETIMES IT'S MORE THAN THAT. 
          SO THIS IS GREAT. 
          AGAIN, WE JUST WANNA UNDERSTAND WHERE YOU'RE COMING FROM SO THAT WE CAN BE MORE RESPONSIVE AND, AND BE APPROPRIATE IN TERMS OF ALIGNMENT OF PRIORITIES AND, AND RESOURCING WITH THAT. 
          UM, THESE WERE THE OTHER ONES, UH, THAT, THAT CAME UP AGAIN, UH, ONE COUNCIL COMMENT KIND OF DROVE A LOT OF THESE, I WANNA BRING UP THIS ONE, RIGHT? WE CANNOT DO EVERYTHING. 
          SO IT'S EXTREMELY IMPORTANT TO PRIORITIZE OUR MOST IMPORTANT OBJECTIVES SO THAT WE KEEP, KEEP THE FOCUS ON THIS. 
          THIS IS A QUOTE FROM SOMEBODY, UH, UH, ON THE, ON THE COUNCIL AND KIND OF WHAT IT IS, WHICH IS AGAIN, WHY THAT PRIORITIZATION EXERCISE WE WERE DOING WITH THE KEY FOCUS AREAS WAS THERE. 
          BUT THAT'S WHAT WE NEED TO DO. 
          AND AGAIN, IT'S THAT SPACE OF IF EVERYTHING'S A PRIORITY, NOTHING'S A PRIORITY WHY WE'RE DOING WHAT WE'RE DOING. 
          SO REALLY APPRECIATE THAT COMMENT. 
          UH, ZONING AND CODE ENFORCEMENT. 
          THERE WERE SEVERAL COMMENTS UNDER THIS PARTICULAR THING. 
          THIS FELT TO ME MORE ABOUT, I HAVE CONCERNS ABOUT HOW WE'RE GOING, ABOUT WHAT WE'RE DOING. 
          MAYBE NOT WHAT WE'RE DOING, BUT HOW WE'RE GOING ABOUT IT. 
          THAT'S AN INTERPRETATION FROM READING IT. 
          I WOULD LIKE TO ALLOW FOR CLARIFICATION ON THAT. 
          THIS WAS, UH, UH, MAYBE A COMMENT I HEARD DURING A DISCUSSION AS WELL AS A COMMENT AND A SURVEY. 
          AND SO JUST WANTED TO GIVE AN OPPORTUNITY FOR THAT VOICE TO BE HEARD. 
          UM, IS IT THE MECHANISM ABOUT HOW WE'RE GOING ABOUT IT? UH, AND MAYBE WE COULD BE BETTER ABOUT THE HOW. 
          UM, IT DOESN'T MAYBE 
          [01:15:01]
FEEL LIKE IT'S A PROBLEM OF THAT WE'VE GOT IT, IT'S A PROBLEM OF HOW WE GO ABOUT DOING IT. 
          AND I COULD BE WRONG ON THAT. 
          SO I'M NOT TRYING TO OVERSTEP MY MARK THERE, BUT I'D JUST LIKE TO GIVE SOMEBODY, IF ANYBODY WOULD LIKE TO COMMENT ON ZONING AND CODE ENFORCEMENT, UM, WOULD, WOULD, WOULD WE LIKE TO HAVE A COMMENT OR A CLARIFICATION ON THAT PARTICULAR ITEM? YEAH, I WOULD, I WOULD MAKE A COMMENT. 
          I KNOW ONE OF THOSE BULLETS IS MINE. 
          EITHER THE FIRST OR THE SECOND BULLET ON THE 1.2. 
          OKAY. 
          UM, AND, AND THIS WAS A VERY IMPORTANT PART OF OUR DISCUSSION LAST YEAR WAS, WAS CODE ENFORCEMENT AND ZONING AND, AND MAKING SURE WE GOT THAT RIGHT. 
          THAT'S HOW WE ENDED UP ADDING POSITIONS AND THINGS LIKE THAT. 
          AND, UH, YOU KNOW, AND, AND JUST THE CONVERSATION THAT DAVID AND I HAVE, YOU KNOW, PRETTY OFTEN AS FAR AS, YOU KNOW, THE EXECUTION OF THAT AND WHAT DOES THAT LOOK LIKE AND, AND MAKING SURE THAT WE HAVE A CONSISTENT MESSAGE AND CUSTOMER SERVICE MINDSET THROUGHOUT THE ORGANIZATION. 
          THAT'S WHY I'M THINKING MAYBE THAT SECOND BULLET MIGHT'VE BEEN MINE. 
          UM, BECAUSE, YOU KNOW, IT'S, IT'S ALL THE YOU SALES AND OPERATIONS, IT'S ALWAYS, THEY HAVE KIND OF A DIFFERENT WAY OF LOOKING AT THINGS. 
          AND, AND SO THE ECONOMIC DEVELOPMENT TEAM IS DOING THEIR JOB AND THEY'RE DOING EVERYTHING THEY CAN DRIVE TO DO TO, TO DRIVE NEW BUSINESSES AND RETAIN AND, AND THEN, AND EVERYBODY ELSE IS, IS EXECUTING ON ON SOME OF WHAT THEY'RE DOING. 
          AND SO IT WAS JUST, FOR ME, IT'S ABOUT, UM, HOW DO WE MAKE SURE THAT THIS STRATEGIC OBJECTIVE IS BEING ACHIEVED CONSISTENTLY, IF THAT MAKES ANY SENSE. 
          I'M TRACKING. 
          YEP. 
          I UNDERSTAND THAT. 
          AND, AND ALSO CONSISTENTLY ACROSS THE, THE ENTIRE PROCESS. 
          CORRECT. 
          SO THERE'S BASICALLY CONNECTIVITY YEAH. 
          UM, BETWEEN THE STEPS IN THE PROCESS. 
          YEAH. 
          AND THERE'S AN UNDERSTANDING OF WHAT THIS, WHAT THIS PIECE IS DOING AND HOW THEN IT FLOWS TO THE NEXT, UM, WHERE THEY TAKE IT. 
          UM, YEAH. 
          IT'S ALL ABOUT THE TOTAL EXPERIENCE, THE TOTAL EXPERIENCE FROM, FROM START TO FINISH. 
          RIGHT. 
          AND, AND ANYTHING, ANYTHING THAT, THAT WE, WE, WE MISSED SOMETHING IN THE MIDDLE OF THAT. 
          EVERYTHING THAT WAS HERE AND HERE DOESN'T MATTER. 
          'CAUSE WHAT THEY'RE GONNA REMEMBER IS HERE. 
          AND SO, SO WE GOTTA MAKE SURE THAT WE DON'T HAVE ANY GAPS THERE. 
          MM-HMM . 
          OKAY. 
          YEAH. 
          OTHER THOUGHTS RELATED TO THIS? THANK YOU FOR THE CLARITY ON WHAT, WHAT'S INTENDED BY THIS. 
          I, I UNDERSTAND WHAT YOU'RE SAYING, WHICH IS SOMEBODY'S WALKING IN THE DOOR AND WE WANT 'EM TO FEEL THE PROCESS IS SMOOTH THROUGHOUT THE ENTIRE PROCESS AND NOT HIT FRICTION POINTS ALONG THE WAY, OR THE TRANSITION FOR THESE THINGS ARE SMOOTH, SO WE'RE NOT HAVING ECONOMIC DEVELOPMENT DOING ONE THING AND MAYBE CODE DOING SOMETHING DIFFERENT AND THEY FIND OUT LATER AND CORRECT. 
          THAT'S, YEAH. 
          YEP. 
          YEP. 
          I'M TRACKING ON THIS. 
          DAVID, YOU LOOK LIKE YOU MIGHT WANT TO HAVE A COMMENT ON THAT. 
          SO, UH, I, I WOULD LOVE TO DIVE A LITTLE BIT MORE INTO THIS AS WE'RE TALKING RIGHT NOW, UM, TO KIND OF PARSE OUT A LITTLE BIT THE CODE ENFORCEMENT VERSUS THE KIND OF ZONING CONVERSATION MM-HMM . 
          BECAUSE I WILL MAKE, I MEAN, I THINK THE ZONING PIECE IS A, A GREAT COMMENT. 
          UM, ONE OF THE THINGS THAT WE ARE LOOKING AT, AND WE VERY LIKELY WILL BRING TO COUNCIL SOON FOR A MID-YEAR ADJUSTMENT FOR A MID-YEAR POSITION AT, IS TO HAVE A PROJECT FACILITATOR SO THAT IF SOMEONE COMES IN THE DOOR AND WANTS TO DEVELOP IN TOWN, WE HAVE SOME, WE HAVE A POSITION THAT HELPS WALK THEM THROUGH THE ENTIRE PROCESS, ALMOST LIKE A CONCIERGE SERVICE SO THEY CAN WORK WITH ALL THE DEPARTMENTS. 
          RIGHT NOW WE BRING ALL THE DEPARTMENTS TO THE TABLE, BUT SOMEONE THAT CAN MAKE SURE THAT AS THEY'RE TALKING TO PLANNING AND DEVELOPMENT SERVICES, THEY CAN THEN TALK TO WATER WASTEWATER. 
          THEY CAN TALK TO ECONOMIC DEVELOPMENT WHEN THEY NEED TO. 
          THAT'S SO SOMETHING I THINK IS A PRIORITY FOR US, AND WE'RE WILLING TO BRING THAT FORWARD POSSIBLY EVEN BEFORE WE GET TO THE BUDGET DISCUSSION. 
          UM, WE'LL BRING THAT FORWARD SOON. 
          SO I I'M TOTALLY IN ALIGNMENT WITH THAT. 
          I WOULD LOVE A LITTLE BIT MORE, OR JUST TO GET ANY FEEDBACK ON CODE ENFORCEMENT. 
          UM, IS THERE CONCERN IN HOW WE ARE DOING CODE ENFORCEMENT RIGHT NOW? UM, I THINK AS WE DO CODE ENFORCEMENT, CERTAINLY CUSTOMER SERVICE IS PARAMOUNT AND THAT WE'RE DOING IT THE RIGHT WAY. 
          UM, BUT WE ARE GOING TO ENFORCE OUR ORDINANCES THAT WE HAVE IN PLACE, IN THE CODE THAT WE HAVE IN PLACE. 
          AND SO THAT MAY NOT BE IN THE INTENT OF THIS, I, BUT IF IT IS, I DO WANT TO HEAR THAT IF THERE'S ANY CONCERN WITH HOW WE ARE DOING CODE ENFORCEMENT. 
          YEAH. 
          THE ONLY THOUGHT I HAVE IS OBVIOUSLY WE'RE RAMPING IT UP RIGHT NOW. 
          RIGHT. 
          AND, UM, THE ONLY THOUGHT I HAD, I'M, I'M VERY HAPPY, UM, BUT I THINK MAYBE WHERE THE MAYOR IS THINKING, OR MY THOUGHT IS WE, WE ALWAYS HAVE TO BE CONSISTENT MM-HMM . 
          I MEAN, I, I WOULD THINK THAT THAT'S KEY AND I HAVE NO DOUBT THAT WE WON'T BE. 
          BUT, UM, YOU KNOW, I JUST THINK WE JUST GOTTA KEEP THAT ON THE TOP OF OUR MIND, ESPECIALLY, UM, WITH EVERYTHING THAT WE, WE ARE, WE'VE ADDED TO THE TABLE AND WE'RE ABOUT TO IMPLEMENT, ESPECIALLY NEIGHBORHOOD SERVICES. 
          ABSOLUTELY. 
          I, I, I, I THINK WHERE MY HEAD IS, AND MAYBE, YOU KNOW, WHAT WAS EMBEDDED IN YOUR COMMENT WAS, FOR ME IT NEEDS TO BE CONSISTENT. 
          SO, UM, IF WE FIND A VIOLATOR, UM, THEY NEED TO KNOW WHAT THEY'RE DOING IS WRONG. 
          UM, AND IF THEY CONTINUE TO DO IT, THEY NEED TO, THEY NEED TO BE TOLD YOU'RE NOT DOING IT. 
          RIGHT. 
          UM, AND THEN HOPEFULLY OVER TIME SOME OF THOSE VIOLATORS WILL GET 
          [01:20:01]
IT THAT WE, YOU KNOW, THAT WE REALLY MEAN WHAT WE SAY, THOSE, YOU KNOW, ORDINANCES ARE THERE FOR A REASON. 
          UM, AND MAYBE THE CONSISTENCY WILL JUST HELP THE WHOLE CODING PORTION THING LATER ON. 
          ABSOLUTELY. 
          AND SOMETIMES IT'S HOW THAT MESSAGE IS DELIVERED TOO, WHICH IS VERY IMPORTANT. 
          IS IT A HAMMER OR A VELVET HAMMER OR A NICE LITTLE, UH, YOU KNOW, NUDGE IN THE RIGHT DIRECTION, RIGHT. 
          BECAUSE I MEAN, I REALLY THINK THAT IT'S IMPORTANT FOR US TO BE, FOR, FOR THOSE FOLKS THAT ARE IN THOSE ROLES THAT ARE, THEY'RE IN AN ENFORCEMENT, THEY HAVE AN AUTHORITY, UH, POSITION TO NOT MAKE THE PERSON THAT THEY'RE TALKING TO FEEL LIKE THAT THEY'RE IN AN AUTHORITY POSITION, BUT THAT, THAT WE'RE MORE OF A PARTNER WITH THEM, RIGHT? YEAH. 
          INSTEAD OF, YOU KNOW, BOOM, BOOM, BOOM, YOU GOTTA, YOU, YOU KNOW, YOU'RE WRONG AND YOU GOTTA FIX THIS. 
          AND I'M NOT SAYING THAT HAPPENS, BUT, BUT TO MAKE SURE THAT THE MINDSET OF THAT, OF THE PEOPLE THAT ARE IN THOSE POSITIONS, UH, ARE ON THE, ON THE LINES OF, YOU KNOW, HOW CAN I MAKE THIS A POSITIVE EXPERIENCE FOR THIS BUSINESS OWNER, WHOEVER THEY'RE INTERACTING WITH AT THE TIME? WELL, IT'S A, IT'S A SHARED BENEFIT. 
          UM, IF EVERYONE DOES, UH, FOLLOW THE CODE, UM, IT'S A SHARED BENEFIT, I THINK, FOR THE STAKEHOLDERS FOR THE TOWN. 
          UM, AND I THINK IF YOU DO STAY CONSISTENT WITH IT, IT'LL ALMOST BE SELF-POLICING, UM, AFTER A WHILE. 
          AND THERE WON'T, IT WON'T BE SO MUCH HANDS-ON OR DIFFICULTIES ARISE BECAUSE PEOPLE WILL START TO REALIZE, OH, THIS IS WHAT I NEED TO DO, AND, UM, I MIGHT AS WELL, THERE'S THE RULE AND I'M GONNA ABIDE BY THE RULES, RIGHT? SO THAT'S WHAT'S EXPECTED OF ME HERE IN ADDISON, AND THIS IS THE WAY WE WORK AND HAVING THOSE EXPECTATIONS SO THAT THERE'S NO SURPRISES. 
          CORRECT. 
          YOU KNOW, 'CAUSE THAT WAY THEY, WELL, I DIDN'T KNOW WHEN THEN, THEN MAYBE WE DIDN'T DO A GOOD JOB OF EDUCATING THEM ALONG THE WAY. 
          I DON'T KNOW. 
          I I WAS JUST GONNA SAY ALONG WITH WHAT BRUCE WAS SAYING, IT'S TO ME, IF, IF THE CODE ENFORCE ENFORCEMENT, PEOPLE ARE SELLING THE CODE AS, AS OPPOSED TO TELLING THAT WE'RE EDUCATING AND NOT, I, I MEAN IT'S STILL ENFORCING, BUT ENFORCING MAYBE WITH THE VELVET HAMMER, BECAUSE ONE OF MY NEIGHBORS GOT UPSET OVER GETTING A NOTICE ABOUT HIS TRASH CAN WASN'T SCREENED WELL, WHATEVER IT WAS, IT'S ALWAYS BEEN THERE. 
          AND NOW AFTER 10 YEARS, NOW HE'S GETTING, WE'RE GONNA FIND YOU OR WHAT. 
          I MEAN, IT'S, IT'S THE WAY OF, OF THE SOFTWARE APPROACH, AT LEAST THE FIRST TIME, A REPEAT VIOLATOR, MAYBE YOU HAVE TO GET STRONGER WITH EACH ONE. 
          BUT, UM, I'VE HAD A COUPLE OF NEIGHBORS COMPLAIN TO ME ABOUT THE WAY THEY WERE APPROACHED WITH, WITH THE CODE VIOLATION AND, AND IT WAS JUST A MISUNDERSTANDING. 
          SO IT IS REALLY IMPORTANT HOW, HOW SOFT CELL THAT, THAT INITIAL ONE IS. 
          I COULD JUST USE THAT. 
          YEAH. 
          AS AN EXAMPLE TO GO BACK TO WHY THE CONSISTENCY IS IMPORTANT. 
          SO IN THAT EXACT EXAMPLE, FOR A LONG TIME, THE TOWN DIDN'T DO MUCH ENFORCEMENT OF TRASH. 
          YEAH. 
          AND SO PEOPLE DID GET USED TO NOT BEING ENFORCED, BUT IF WE HAVE A CODE ON THE BOOKS, EITHER WE'RE GOING, WE HAVE TO ENFORCE IT OR IT SHOULDN'T BE ON THE BOOKS. 
          SO WE, WE DID RAMP UP THAT PROCESS. 
          NOW WE DID NOT DO IT WHILE WE WERE GOING OUT JUST GIVING TICKETS TO FOLKS AND GIVEN CITATIONS. 
          WE ACTUALLY, BEFORE WE WENT OUT AND GAVE NOTICES AND MULTIPLE NOTICES, WE DID MAIL OUTS TO, TO ALL RESIDENTS, AND WE TRIED TO GET FOLKS ON BOARD. 
          SO, UM, JUST TO GIVE THAT ONE EXAMPLE TO SAY, I, I MEAN, WE'RE IN ALIGNMENT WITH EVERYTHING THAT YOU'RE SAYING. 
          I THINK THOSE ARE GREAT THINGS THAT WE CAN DO. 
          UM, BUT IT GOES BACK TO CONSISTENCY. 
          AND I THINK IT'S IMPORTANT AS WE PUT ANY CODE ON THE BOOKS, AS WE GO THROUGH THE UDC, AS WE GO THROUGH THESE PROCESSES, YOU KNOW, THOSE BECOME, WE'RE, WE'RE GONNA, WE'RE GONNA HAVE THOSE BE APPLICABLE TO EVERYONE. 
          BUT WITH THE APPROACH THAT YOU MENTIONED, MAYOR, I THINK THAT'S A GREAT POINT. 
          YEAH. 
          I'LL, I'LL ALSO ADD THAT I'VE HAD A COUPLE INTERACTIONS WITH CODE, UM, THROUGH, THROUGH MY POSITION AS, UH, PRESIDENT OF, OF THE BOARD OF DIRECTORS FOR TOWN HOMES OF ADDISON. 
          AND, UM, AND I, YOU KNOW, TWO, TWO DIFFERENT SITUATIONS. 
          BUT, UM, UM, WE WERE APPROACHED AND SAID, HEY, WE, WE'VE GOT, YOU KNOW, WORK TO DO, WE'VE GOTTA SHORE UP SOME THINGS. 
          SO THAT THERE WITHIN CODE AND, AND I WAS, UM, YOU KNOW, THE, THE APPROACH WAS, WAS I WOULD SAY, UM, EDUCATIONAL, SOFT, BUT FIRM AND, AND CONS AND, AND CONSISTENT. 
          AND SO, UM, UH, YOU KNOW, IT WASN'T FUN HAVING TO CORRECT SOME THINGS THAT WE NEEDED TO CORRECT OVER AT, OVER AT OUR HOMEOWNERS ASSOCIATION, BUT WE DID. 
          THEY NEEDED, THEY, THEY NEEDED TO BE DONE, ONE'S DONE AND ONE'S IN THE WORKS. 
          AND, UM, I, YOU KNOW, I THOUGHT, LOOKING BACK, THINKING ABOUT IT NOW, I THOUGHT, I THINK THEY DID A GREAT JOB. 
          NO, I DON'T, DON'T LIKE TO GET THOSE LETTERS, THOSE NOTICES AND, UM, BUT YOU KNOW, SOMETIMES THEY'RE NEEDED. 
          MM-HMM . 
          I'D LIKE TO JUMP IN HERE FOR JUST A SECOND AND SEE IF WE'VE HAD THE CONVERSATION WE'D LIKE TO 
          [01:25:01]
HAVE ON THIS TOPIC, JUST SO WE CAN MOVE ON TO A FEW OTHER THINGS. 
          AND I WANNA MAKE SURE YOU GOT THE GUIDANCE AND CONVERSATION YOU WERE LOOKING AT. 
          IS THAT OKAY? THAT WAS A GREAT DISCUSSION. 
          MM-HMM . 
          OKAY. 
          THANKS FOR THE GUIDANCE ON THAT. 
          REALLY APPRECIATE THAT. 
          AND THANKS FOR BRINGING UP THE NEED FOR THAT. 
          SO REALLY WANT THAT CLEAR UNDERSTANDING. 
          AND LIKE A VELVET HAMMER. 
          MM-HMM . 
          I DON'T KNOW WHAT THAT MEANS, BUT I, IF I GOT HIT WITH A VELVET HAMMER, I'D STILL PROBABLY BE PRETTY ANGRY ABOUT THE WHOLE THING AND I'D BE WONDERING WHY PRINCE HAS GOT A HAMMER ON HIM. 
          BUT ANYWAY, UM, WITH THAT SAID, THE OTHER ONE HERE WAS 6.4, SHOULD BE UNDER 6.3. 
          SO A VERY SPECIFIC RECOMMENDATION. 
          SO I JUST WANT TO GET A THUMBS UP, THUMBS DOWN ON THAT ONE. 
          CAN YOU ALL TAKE A LOOK AT 6.4 GOING UNDER 6.3? BECAUSE I THINK THAT ONE'S JUST A THUMBS UP, THUMBS DOWN. 
          UM, AGAIN, INDICATING YOUR PREFERENCE ON THAT. 
          UM, BUT BASICALLY THE IDEA IS LEVERAGE THE ADDISON BRAND THROUGH WEBSITE AND SOCIAL MEDIA SHOULD BE UNDER 6.3. 
          AND THAT WAS THE TAKE. 
          THERE WAS A LOT OF ROBUST DISCUSSION AROUND THIS PARTICULAR TOPIC LAST YEAR. 
          SO THAT'S WHY I BRING THIS UP. 
          YEAH. 
          JUST FOR, AS FOR RECOLLECTION TO THE FOLKS THAT WEREN'T ON COUNCIL LAST TIME AND THE NEW FOLKS, AND IT DOES NOT MEAN WE CAN'T CHANGE IT, BUT ONE OF, UM, AS WE WENT TO THE KEY FOCUS AREAS FROM THE PILLARS THAT THEY WERE THERE THAT WERE THERE PREVIOUSLY, THERE WAS A PILLAR CALLED THAT WAS FOCUSED ON THE ADDISON BRAND. 
          AND WE SAID WE WEREN'T GONNA HAVE A KEY FOCUS AREAS ON THE ADDISON BRAND, BUT WE WANTED TO MAKE SURE THE ADDISON COUNCIL WANTED TO MAKE SURE THE ADDISON BRAND WAS MENTIONED THROUGHOUT THE, UM, THE KEY FOCUS AREAS AS OBJECTIVE. 
          SO NOT TO SAY IT CERTAINLY IS A GOOD DISCUSSION TO SAY DID WE CHANGE IT, JUST TO GIVE SOME OF THAT HISTORY OF WHY A LOT OF THOSE ARE THERE. 
          OKAY. 
          SO ARE WE TALKING ABOUT LIKE MOVING 6.4 INTO AN, AN INITIATIVE OR MAYBE IT'S ALREADY COVERED UNDER 6.3? IS THAT WHAT WE'RE SAYING? THE SPECIFIC OBJECTION IS THAT 6.4 IS COVERED UNDER 6.3. 
          SO WE DON'T NEED IT COVERED TWICE. 
          THAT'S CORRECT. 
          IT COULD COVERED TWICE. 
          YEAH. 
          I'M, I, IT'S NOT MY IDEA, BUT I, I CAN SEE THE POINT AND I'M, I'M GOOD WITH ELIMINATING IT, KNOWING IT'S ALREADY COVERED UNDER 6.3. 
          YEAH, I WOULD AGREE. 
          YEAH, I THINK, I THINK IT COULD BE, BUT I REMEMBER IT WAS REALLY IMPORTANT FOR SOME TO SOMEBODY LAST YEAR THAT WE USED THOSE WORDS, ADDISON BRAND. 
          YEAH. 
          YEAH. 
          AND I DON'T KNOW WHY, BUT, OR WHO, BUT DOESN'T MATTER WHAT IT WAS, DOESN'T MEAN. 
          WELL, LET'S, MAYBE WE JUST DO AN INDICATOR HERE FOR US IF WE'RE LIKE, IF WE'RE, IF WE'RE, YEAH, I'D LIKE TO POINT OUT THAT THE, SOME OF THE MOST, THE INITIATIVES ARE DONE ON UNDER 6.4, SO IT KIND OF IS EXPIRING, FALLING OFF THE LIST, GENERALLY SPEAKING ANYWAYS. 
          OKAY. 
          YOU DON'T, YOU DON'T THINK THAT'S ONGOING? YOU WANT TO NO, I, I THINK IT COULD BE ONGOING. 
          I'M JUST SAYING THAT THAT'S TO POINT THAT OUT. 
          SO THE SPECIFIC SUGGESTION HERE IS 6.4 SHOULD BE UNDER 6.3 IE 6.4 IS REMOVED FROM BEING SEEN IN THE PLAN. 
          'CAUSE IT WOULD BE UNDER 6.3, SO IT COULD BE AN INITIATIVE UNDER THERE OR IT COULD BE NOT MENTIONED BECAUSE IT'S ROLLED UP UNDER 6.3, BUT YOU WOULD NOT SEE IT AS A SPECIFICALLY CALLED OUT STRATEGIC OBJECTION. 
          AND THAT IS THE RECOMMENDATION THAT ONE OF THE MEMBERS MADE. 
          SO IF I COULD GET THAT, IF YOU AGREE WITH THE STATEMENT THAT 6.4 SHOULD BE UNDER 6.3, LET'S JUST DO A THUMBS UP HERE REAL QUICK AS A PREFERENCE INDICATION, GENERALLY SPEAKING, WE'RE OKAY WITH THAT. 
          OKAY. 
          THANK YOU MAYOR. 
          OUR FIRST CHANGE. 
          THERE IT IS. 
          WE, MM-HMM. 
          THERE IT IS. 
          ALRIGHT. 
          LOOK AT US MAKING PROGRESS. 
          I LOVE IT. 
          UM, WITH THIS SAID, THE BREAKOUT IS WHAT'S NEXT HERE? YEP. 
          AND WE'RE GONNA GO AHEAD AND CALL A BREAK AND THEN WE'RE GONNA GET INTO THE BREAKOUTS. 
          SO RIGHT NOW IT IS 2 33 AT 2 43, LET'S BE BACK HERE AND WE WILL MOVE ON TO WHAT WILL BE THE PENULTIMATE MOMENT OF THE DAY. 
          HERE'S WHAT WE'RE GOING TO DO, IS WE'VE GOT STAFF LOCATED AT EACH ONE. 
          HOPEFULLY THAT CAN HELP SUPPORT AN UNDERSTANDING. 
          SO IF YOU'VE GOT QUESTIONS ABOUT THINGS, YOU'RE TRYING TO LAY IT OUT, REMEMBER WE'VE ALREADY HAD DISCUSSIONS, SO PLEASE, IF WE'VE HAD THE DISCUSSION AND WE'VE LANDED ON A CONCLUSION, LET'S NOT BRING IT BACK UP AND TRY AND REEL ELEVATE THE ISSUE. 
          BUT IF THERE WAS SOMETHING WHERE IT WAS LIKE, THIS IS A GOOD TIME TO HAVE THAT REPRESENTED. 
          WE TALKED ABOUT SUSTAINABILITY, WHERE DOES IT BELONG IN THESE STRATEGIC OBJECTIVES? GREAT. 
          LET'S MAKE SURE THAT IT'S LISTED THERE. 
          IF YOU HAVE A COMMENT ABOUT THINGS LIKE PRIORITIZATION OR A POTENTIAL INITIATIVE THAT YOU'D LIKE TO HAVE CONSIDERED BY STAFF OR, YOU KNOW WHAT, I THINK THIS WOULD BE A BETTER CLARIFICATION AROUND THE WAY THAT THIS IS PHRASED. 
          WE HAD A COUPLE OF THOSE TOO, THAT EASTWEST MOBILITY WAS A KIND OF CONVERSATION WHERE MAYBE IF WE CLARIFIED IT, THAT WOULD BE BETTER. 
          THOSE ARE SUGGESTIONS STAFF. 
          I WOULD LIKE STAFF RECORDING THE COUNCIL COMMENTS. 
          SO YOUR JOB IS MAKING SURE THAT YOU'RE CAPTURING THE COUNCIL COMMENTS. 
          SO COUNCIL WILL HAVE THE OPPORTUNITY TO VISIT ALL THE KEY FOCUS AREAS AND PROVIDE THAT INPUT. 
          NOW LET ME CLARIFY SOMETHING HERE. 
          REMEMBER I SAID AT THE BEGINNING, IF THIS WAS NORMAL CIRCUMSTANCES WITH A NORMAL COUNSEL AND A NORMAL PLAN, WE REALLY WOULDN'T BE TALKING ABOUT THE VAST MAJORITY BECAUSE WE HAVE A LOT OF ALIGNMENT ON THIS. 
          SO PLEASE DO NOT REINVENT THE WHEEL. 
          THAT'S NOT WHAT WE WERE STATING IN GENERAL WAS A COMPLETE REINVENTION. 
          SO IF YOU'RE COMING IN HERE AND BEING LIKE, SLASH ALL THAT IS NOT WHAT WE'RE AFTER. 
          OKAY. 
          BUT IF I'D LIKE TO MODIFY, OR I'D LIKE THIS TO 
          [01:30:01]
BE CONSIDERED, OR I'D LIKE TO PUT THIS UP THERE OR I'D LIKE TO UNDERSTAND THIS BETTER, THIS IS, THAT OPPORTUNITY IS TO BE ABLE TO DO THAT. 
          NOW, WHAT I'M GOING TO DO IS I'M GONNA START BY LIMITING YOU TO 21 MINUTES. 
          THAT IS THREE MINUTES PER KEY FOCUS AREA. 
          THE REASON I'M LIMITING IT LIKE THAT IS BECAUSE SOME OF OUR KEY FOCUS AREAS HAD NO OBJECTION. 
          WE HAD NO OBJECTION TO THE INITIATIVES UNDER THERE. 
          WE HAD NO OBJECTION TO THE KEY FOCUS AREA. 
          WE HAD NOTHING IN THAT SPACE. 
          I WILL ALLOW MORE TIME WHERE WE'RE AT, BUT I WANNA FOCUS OUR CONVERSATION SO WE'RE NOT FLOATING IN THE ETHER. 
          WHAT WILL HAPPEN IS IF I GIVE YOU AN HOUR, YOU WILL SUGGEST THINGS FOR AN HOUR. 
          AND IN REALITY WE HAVE A LOT OF ALIGNMENT ALREADY. 
          SO I WANT YOUR TOP IDEAS COMING OUT. 
          THEN WE WILL BRING ALL OF THOSE UPFRONT HERE. 
          SO STAFF NEEDS TO BE CLEAR ABOUT CAPTURING WHAT COUNCIL IS SAYING. 
          WE WILL BRING THAT UPFRONT AND WE WILL REPORT OUT UPFRONT AND SEE IF WE HAVE A LEVEL OF CONSENT AROUND THOSE ITEMS. AND JUST LIKE WE DID WITH 6.4 GOING UNDER 6.3, WE WILL DO SOME UP DOWN PREFERENCE UNDERSTANDINGS. 
          WE MIGHT USE DOTS, IT DEPENDS ON WHAT SHOWS UP, BUT WE WILL FIND A WAY TO SYNTHESIZE YOUR COMMENTS SO THAT YOUR INPUT IS HEARD, YOUR INPUT IS VALUED, AND THEN WE WILL FIND A WAY TO GO AHEAD AND SYNTHESIZE THAT, WHETHER IT'S THE STAFF OR IN THE ROOM IF WE NEED TO. 
          OKAY. 
          STRATEGIC OBJECTIVES HAVE TWO THINGS THAT ARE CRITICALLY IMPORTANT. 
          ONE IS THEY HAVE AN ACTION VERB. 
          EVERY SINGLE ONE YOU'LL SEE UP HERE HAS ACTION VERBS. 
          SO WE NEED TO MAKE SURE THAT ANY SUGGESTIONS TO THOSE MAINTAIN CONSISTENCY IN THE WAY THAT THEY'RE WRITTEN. 
          THE OTHER THING IS THEY HAVE DESCRIPTIVE TERMS, SO WE GOTTA MAKE SURE THERE'S A DESCRIPTIVE TERM IN THERE SO WE CAN CHANGE THOSE DESCRIPTIVE TERMS OR MODIFY THOSE. 
          BUT AGAIN, IF THERE'S A LOT OF AGREEMENT AROUND IT, LIKE 2.1, LET'S NOT REINVENT THE WHEEL HERE AND FORCE THAT. 
          SO IS THAT CLEAR ENOUGH FOR YOU TO BE ABLE TO PROVIDE AT LEAST 21 MINUTES OF FEEDBACK AND THEN WE CAN DO A REVIEW, SEE WHERE WE'RE AT AND KEEP GOING? YEP. 
          YEP. 
          OKAY. 
          QUESTIONS, CLARIFICATIONS, COMMENTS? DO YOU WANT US TO JUST SCATTER TO GET STARTED WITH I DO, YEAH. 
          OKAY. 
          I DO. 
          THIS IS LIKE RATS WHEN THE LIGHTS GO ON. 
          I JUST WANT EVERYBODY TO NO, YOU WALK AROUND, YOU PICK ONE, HAVE A CONVERSATION. 
          I'M NOT GONNA BE TIMING. 
          OKAY, GOOD. 
          SPEND THE TIME WHERE YOU'D LIKE TO SPEND THE TIME, HAVE THE CONVERSATION YOU'D LIKE TO HAVE. 
          ALL RIGHT. 
          SO LET'S GET AFTER IT. 
          SEE WHERE WE LAND. 
          ALL RIGHT, FRIENDS. 
          AND SO OUR INTENT HERE IS TO WRITE AN OVERVIEW OF THE COMMENTS THAT KIND OF CAME UP IN THE DISCUSSION THAT HAPPENED IN EACH GROUP. 
          UH, JUST SEE IF THERE'S ANY FURTHER COMMENTS RELATED TO THINGS THAT OTHER PEOPLE CAME UP WITH AND JUST KIND OF SEE WHERE WE LANDED ON IT. 
          OKAY. 
          IF WE NEED TO, WE WILL DO SYNTHESIS RELATED TO THIS. 
          WE JUST WANNA UNDERSTAND, ARE THESE INITIATIVES, ARE THESE CHANGES TO THE OBJECTIVE? THAT KIND OF THING. 
          SO PUBLIC SAFETY, TAKE IT AWAY, LET'S DO IT. 
          SO FOR PUBLIC SAFETY, THERE WAS GREAT SUPPORT FOR EVERYTHING LISTED. 
          WE DID HAVE A COUPLE COUNCIL MEMBERS CALL OUT, UM, A COUPLE NOTES TO INCLUDE. 
          ONE OF THE CONCERNS WAS THAT PUBLIC SAFETY COULD BE IMPACTED BY BIKE LANES. 
          AND SO WE, UH, NOTATED THAT. 
          UM, THE OTHER AREA, WE HAD A COUNCIL MEMBER MENTION THAT COMPENSATION IS REALLY IMPORTANT WHEN YOU TALK ABOUT PUBLIC SAFETY. 
          SO THEY WANTED TO MAKE SURE THAT WAS NOTED. 
          BUT OVERALL, REALLY GOOD FEEDBACK AND SUPPORT FOR, UH, PUBLIC SAFETY AS A COLLECTIVE. 
          COUNSEL. 
          ANY RESPONSES TO, TO WHAT YOU SEE UP HERE FEELING OKAY ABOUT IT? GENERALLY SPEAKING? I DON'T KNOW THAT THERE'S ANYTHING, DOES THE COMPENSA, ARE YOU TALKING ABOUT COMPENSATION FOR OUR POLICE AND FIRE THEIR SALARIES? IS THAT WHAT WE'RE TALKING ABOUT? THAT IS CORRECT. 
          THAT WAS THE MENTION, ABSOLUTELY. 
          OKAY. 
          OKAY. 
          SO, SO SUPPORT FOR ALL. 
          CAN CAN YOU SAY MORE ABOUT THAT AND WHAT THAT 'CAUSE THAT'S KIND OF BROAD. 
          YEAH. 
          SO EVERYTHING THAT WE HAD LISTED IN THE CATEGORY FOR PUBLIC SAFETY, I DIDN'T BRING IT UP, BUT THEY FELT, EVERYONE FELT THAT THERE WAS GREAT SUPPORT FOR WHAT WAS LISTED, DIDN'T WANNA MAKE ANY CHANGES OR TAKE ANYTHING AWAY FROM EVERYTHING. 
          SO WE WANTED TO CALL THAT OUT, THAT WE HAD GREAT SUPPORT. 
          THERE WERE JUST A COUPLE AREAS THAT THEY WANTED TO, SOME FOLKS WANTED TO MAKE SURE IT WAS CAPTURED. 
          OH, SO THAT THAT WAS ALL THE, ALL THE INITIATIVES. 
          ABSOLUTELY, YES. 
          SUPPORT FOR ALL THE INITIATIVES. 
          ABSOLUTELY. 
          YEAH. 
          I GOTCHA. 
          OKAY. 
          EXCEPT FOR JUST MENTIONING THESE TWO POSSIBLE CONCERNS. 
          ONE OF THE THINGS I MISSED WAS, UH, THE REPORTING AND THE METRICS. 
          UH, I DON'T KNOW WHERE THAT IS, UH, BUT YOU'RE DOING A GREAT JOB. 
          IT TELLS PART OF THE STORY. 
          UM, I DON'T KNOW, IS THAT ALREADY IN PROGRESS OR DOES THAT NEED TO BE UP THERE OR SOMETHING? UH, INITIATIVE OR THAT TACTICAL, MORE TEXTURE. 
          UM, YEAH. 
          CAN YOU TALK A LITTLE BIT MORE ABOUT REPORTING? YOU TALKING ABOUT THE CRIME REPORTING? OH YEAH, SORRY. 
          YES. 
          YEAH, WE, I CAN ADDRESS IT NOW SHORT. 
          THAT'LL BE, THAT'LL BE IN OUR ANNUAL, WELL, I THINK LEVERAGE TECHNOLOGY YEAH. 
          TO ADDRESS ISSUES PROBABLY WHAT YOU'RE TALKING. 
          OKAY. 
          AS LONG AS IT, IT'S ON, RIGHT? YES. 
          YEAH. 
          OKAY. 
          OKAY. 
          THANK YOU. 
          YOU'LL BE HEARING MORE ABOUT IT FROM CHIEF. 
          THANKS FOR THOSE THINGS TO BE MINDFUL OF. 
          THANK YOU TEAM. 
          APPRECIATE THAT. 
          NUMBER TWO. 
          WHERE'S MY, UH, WHO'S UP NEXT? WHERE'S MY, CAN YOU GUYS ECONOMIC DEVELOPMENT? DON'T STAND IN FRONT OF THAT CAMERA BECAUSE WE'RE, YEAH, THANK YOU. 
          OKAY. 
          YEAH. 
          AND WANT ME TO TELL? YEAH, GO FOR IT. 
          YOU READ, CAN YOU READ? YEAH. 
          SO, UH, WE, WE HAD SOME COUNCIL MEMBERS COME BY 
          [01:35:01]
AND TALKED ABOUT, UH, WHAT DO WE NEED TO DO TO JUST, UH, ATTRACT MORE HIGH QUALITY HOTELS AND THE TOP BRANDS IN TOWN. 
          SO, UM, AND THEN, I'M SORRY, ARE WE, WE'RE JUST, WE READING THESE OFFER, I'M SORRY. 
          YEAH. 
          YOU'RE JUST REPORTING OUT ON WHAT THE DISCUSSIONS THAT WERE HAPPENING WITH THE COUNCIL MEMBERS AND, AND AN UNDERSTANDING OF WHAT'S ACTUALLY WRITTEN DOWN HERE. 
          OKAY. 
          YEP. 
          SO THIS, THIS BASICALLY CAME FROM, UH, WHEN WE'VE BEEN OUT AND ABOUT TALKING TO OUR BUSINESSES. 
          IT'S A LOT OF THE FEEDBACK WE HEAR IS THAT A LOT OF, UH, ESPECIALLY SOME MORE OUR, UH, NATIONAL BRANDS, THEY HAVE, UH, CUSTOMERS OR THEY HAVE OTHER PARTNER AGENCIES COMING IN, AND OFTENTIMES THEY'RE, WE'RE, WE'RE HAVING A LOT OF LEAKAGE OF HAVING TO GO TO OTHER AREAS. 
          SO THIS IS, UH, WAS IDENTIFIED AS A PRIOR PRIORITY FOR US. 
          ANOTHER COMMON THEME WE HEAR WITH A LOT OF THESE BUSINESSES IS THAT THEY ARE LOOKING FOR WALKABILITY. 
          UM, JUST YESTERDAY WE SPOKE WITH A BUSINESS IN THIS BUILDING, AND THAT WAS HIGHER ON THEIR PRIORITY FOR THEIR EMPLOYEES, IS WHAT THEY'RE TELLING THEM IS THEY DON'T, UH, THEY, THEY MAY GET HERE, BUT THEN IT'S KIND OF A REAL BURDEN FOR THEM TO GET INTO THEIR CAR, DRIVE TO LUNCH, OR DRIVE TO DO ERRANDS. 
          THEY WANT TO BE ABLE TO PARK THEIR CAR HERE IN THIS GARAGE AND THEN GET OUT AND, AND HAVE THAT WALKABILITY AROUND TOWN AND, AND REALLY FOCUS AND STAY. 
          AND IT, AND IT'S A, IT'S A BIG INITIATIVE FOR US TOO, BECAUSE WE DON'T WANT THEM GOING OVER TO DALLAS TO SPEND MORE OF THOSE, UH, TAX DOLLARS. 
          UM, SUSTAINABILITY, I WASN'T REALLY PRESENT FOR THAT. 
          YEAH. 
          YEAH. 
          THAT WAS, UM, I THINK NANCY, MAYBE. 
          THANK YOU. 
          UM, YEAH, I DON'T, THAT WAS JUST BROUGHT UP TO CONTINUE TO LEVERAGE, UM, WITH THE BUSINESSES AND, UH, UNDER 2.4, WHICH IS OPTIMIZE, UH, MARKET AND ADDISON BRAND. 
          SO, UM, USING THAT TO CONTINUE TO, TO ATTRACT BUSINESSES, UM, YEAH, I WAS HAPPY JUST TO SEE IT MAKE, MAKE THAT LIST. 
          I DIDN'T PUT IT UP THERE, BUT I WAS GOING TO. 
          UM, AND IT'S LIKE WE ALREADY TALKED ABOUT, I THINK IF WE CAN, YOU KNOW, AS WE WERE TALKING, AS WE WERE TALKING, A A LOT OF, IN MY OPINION, OR OR MY VIEWPOINT, A LOT OF THAT THE SUSTAINABILITY ISSUES, SO DRIVEN BY THE YOUNGER, THE YOUNGER PEOPLE, AND A LOT OF THESE CO COMPANIES AND, AND ALL THAT WE'RE TALKING WITH, I THINK THEIR, THEIR EMPLOYEES ARE INTERESTED IN THAT. 
          AND I THINK IT SETS A GOOD EXAMPLE AND KIND OF TELLS THEM THE STORY OF ADDISON, UM, IF WE ARE INTERESTED IN SUCH AS A SUSTAINABILITY. 
          SO I THOUGHT IT MIGHT YOU KNOW, IT MIGHT WORK FROM THE, YEAH, LIKE FROM AN ECONOMIC DEVELOPMENT STANDPOINT, I THINK IT'S ONE OF THOSE THINGS THAT, UM, YOU KNOW, IT SPEAKS TO THE CULTURE OF, YOU KNOW, IF YOU WERE ATTENDANT IN HERE THAT OCCUPIED 50,000 SQUARE FEET AND AT A HUNDRED EMPLOYEES YOU CAN ACTUALLY SAY, HEY, YOU KNOW, WE RECYCLE. 
          AND I THINK THAT SPEAKS TO THE CULTURE OF THAT COMPANY. 
          AND, AND THAT'S MIGHT BE JUST ONE MORE THING TO HELP THEM TO RECRUIT, RETAIN THE BEST. 
          AND THAT'S SOMETHING THAT WE CAN DELIVER TO THEM WHEN THEY'RE LOOKING AT SPACE. 
          HEY, WE KNOW THIS BUILDING RECYCLE BECAUSE WE MAKE SURE THEY DO OR WE OFFER IT OR SOMETHING. 
          I DON'T THINK IT HAS TO BE ROCKET SCIENCE EITHER. 
          I THINK IT SHOULD JUST BE THE TOP BIG THINGS LIKE RECYCLING, RIGHT? YOU'RE RECYCLING PLASTIC BOTTLES AND THE MESSAGING, ADDISON'S RESPONSIBLE. 
          WE RECYCLE, UH, HAVING BINS OUT AROUND THE PARK AREAS TO RECYCLE. 
          I MEAN, THOSE ARE SOME THINGS THAT ARE INCREMENTAL, INCREASES ON COST, BUT THEY SPEAK A LOT TO THE WORKFORCE, RIGHT? BECAUSE THE WORKFORCE DRIVE THE BUSINESSES, THE BUSINESSES WANT THE WORKFORCE WAR FOR TALENT'S BIG. 
          AND IF YOU MAKE THIS A PLACE THAT PEOPLE WANT TO COME BECAUSE OF THE FEEL OF THE CO THE WHOLE ADDISON INCLUDES LITTLE THINGS LIKE SUSTAINABILITY. 
          OH, I EXPECT THAT. 
          YEAH. 
          I COME FROM PLACES IN, IN MY, MY, YOU KNOW, WHERE I WENT TO SCHOOL, WHERE I WORKED IN THE PAST, THEY RECYCLE. 
          SO I DON'T THINK IT HAS TO BE REAL. 
          A LOT OF STUFF. 
          SO IS THE IDEA AROUND THIS THOUGH, FOR THE TOWN TO BE ABOUT SUSTAINABILITY AND, AND WE SAY SUSTAINABILITY, I THINK WE ARE JUST TALKING ABOUT RECYCLING, RIGHT? I THINK IT'S SIMPLE. 
          YEAH. 
          OKAY. 
          SO, BUT AS FAR AS THE BUSINESSES GO, WE DON'T CONTROL WHETHER THEY RECYCLE OR NOT. 
          NO, BUT I, BUT I THINK YOU COULD, YOU KNOW, ESPECIALLY NOW SINCE WE'RE WE'RE TALKING ABOUT A SINGLE CARRIER, WE COULD GET WITH THAT CARRIER AND SAY, HEY, LOOK, IF A BUILDING THIS SIZE, 200,000 SQUARE FEET WANTED TO RECYCLE, WHAT DO THEY NEED? OH, WE'LL JUST, WE'LL, WE'LL PUT A BIN OUTSIDE. 
          WE'LL TELL THE CLEANING CREW, UM, THAT, UH, YOU KNOW, EVERY SINGLE OFFICE IS NOT GONNA HAVE A BLUE CAN OR WHATEVER IT'S GONNA LOOK LIKE. 
          AND, YOU KNOW, THOSE EMPLOYEES ARE GONNA, YOU KNOW, PUT RECYCLE MATERIAL IN THE BLUE AND THEN YOU GOTTA TAKE IT OUT AND MAKE SURE IT ENDS UP IN THE RIGHT DUMPSTER. 
          BUT I THINK WHERE WE GET INVOLVED IS MAKING SURE THAT IT, IT'S AVAILABLE. 
          AND I THINK IT GETS A LITTLE EASIER IF WE GO TO A SINGLE VENDOR AND MM-HMM . 
          WE SAY, HEY, YOU KNOW, IS IT POSSIBLE TO PUT A 
          [01:40:01]
REGULAR DUMPSTER NEXT TO A DUMPSTER THAT'S GONNA RECYCLE? AND CAN YOU PICK IT UP AND CAN YOU GET IT WHERE IT GOES? AND CAN YOU RECYCLE IT? YEAH. 
          WELL, I MEAN, I HAVE NO DOUBT THAT IT CAN BE DONE, BUT THERE'S A COST ASSOCIATED WITH IT TOO. 
          WELL, AND TO ME IT'S PICKED UP BY, YOU KNOW, THE OWNER OF THE BUILDING, WHICH PUTS IT ON THE TENANTS, AND THE TENANTS WANT IT BECAUSE THEY WANT TO TELL THEIR EMPLOYEES WE RECYCLE. 
          OKAY. 
          A GOOD EXAMPLE IS, YOU KNOW, I WORK FOR A BANK THAT'S ALL ABOUT TAKING CARE OF EMPLOYEES IN THE COMMUNITY, RIGHT? AND I, I'M SURE IN MOST OF OUR BUILDINGS WE RECYCLE, BUT IN THE BUILDING THAT I'M IN, WE DON'T, WE DON'T RECYCLE BECAUSE THE BUILDING DOESN'T RECYCLE. 
          AND WE HAVE EMPLOYEES THAT COME IN AND GO, HOW DARE THE BANK NOT RECYCLE? IT'S NOT ABOUT THE BUILDING, IT'S NOT ABOUT WHAT'S POSSIBLE. 
          IT'S A REFLECTION ON THE COMPANY. 
          JUST LIKE, YOU KNOW, THE TENANTS HERE, UM, YOU KNOW, HOPEFULLY WANNA SEND THAT MESSAGE TO THEIR EMPLOYEES. 
          AND I JUST WANNA MAKE IT A LITTLE EASIER FOR THEM IF THEY WANT DO, YEAH. 
          MY MY THOUGHT ON IT IS, DOES THE TOWN RECYCLE? WELL, IF WE DON'T, WE PROBABLY SHOULD. 
          I THINK WE DO. 
          OR, OR AT LEAST FIND OUT WHAT THE COST IS AND SEE IF WE WANNA PAY FOR THAT. 
          THAT'S, THAT'S THE THING, RIGHT? THE COUNCIL DECIDES THAT WE WANNA SPEND THE MONEY AND THEN IN, IN THE PARK AMENITIES OR MAYBE THE HIGHER DENSITY BUSINESS AREAS, PARKS, WE HAVE SOME RECYCLE BINS, WE HAVE SOME LIKE TRASH CANS. 
          WE HAVE A RECYCLE BIN BESIDE IT, A CONSIDERATION, MAYBE WE DON'T WANNA PAY FOR IT, BUT AT LEAST WE KNOW THAT THAT'S AN OPTION FOR US TO CHOOSE TO DO OR NOT. 
          AND WITH REGARD TO THE BUILDINGS, THE COMMON CARRIER, I AGREE. 
          IF WE DO THAT, THEN THAT HELPS FACILITATE AS WELL AS SOME OF OUR MESSAGING AND BRE STUFF WITH THE BUILDINGS AND WITH BROKERS PROMOTING, HEY, RECYCLING IS IMPORTANT. 
          AND, UH, THEN IT GOES FROM THERE WITH, WITH THAT PRIVATE BUILDING. 
          THAT'S MY THOUGHTS. 
          THE OTHER THING I WOULD ADD, IT, IT'S, UH, SEEMS OBVIOUS, BUT, UM, I'VE SEEN SOME SITUATIONS WHERE, WHERE, UH, PEOPLE ARE NOT, UH, INFORMED AS FAR AS WHAT THEY CAN RES, WHAT THEY SHOULD RECYCLE, WHAT THEY SHOULD NOT RECYCLE. 
          UM, SO I THINK THERE'S SOME MESSAGING THAT NEEDS THAT WOULD NOT HURT WOULD DEFINITELY HELP. 
          YEAH. 
          I LOVE THAT. 
          I I BET THE, THE PROVIDER OR THE VENDOR WE'RE USE NOW PROBABLY HAS ALL THAT STUFF YEAH. 
          AND OR SEND IT OUT ELECTRONICALLY. 
          YEAH. 
          AND I'M, I'M, I'M WANTING TO ENGAGE WITH, I'M WANTING CWD TO ENGAGE WITH US, UM, TO HAVE THOSE KIND OF DISCUSSIONS. 
          THAT'S GREAT BECAUSE I'M, I'M SURE THEY'RE FULL OF STORIES ABOUT, WELL, WE, WE COULDN'T RECYCLE THIS BATCH BECAUSE, UH, SOMEBODY THREW THE, THE, THE MILK CONTAINER, RIGHT? HALF FULL THE MILK AND IT JUST SPOILED THE WHOLE THING. 
          AND SO STUFF LIKE THAT, I DON'T KNOW WHAT ELSE WE'RE GONNA FIND, BUT I THINK THERE'S SOME MESSAGING OPPORTUNITIES THAT QUITE FRANKLY WOULD, UH, HELP HELP OUR BRAND, BUT PROBABLY HELP CWD EVEN MORE. 
          YEAH, I THINK THAT'S A GREAT POINT. 
          SO IT SOUNDS LIKE WE'VE GOT SOME INTEREST IN AN INITIATIVE UNDER THE AREA TO TALK ABOUT OR EXPLORE THE VARIETY OF DIFFERENT AVENUES YOU TALKED ABOUT RELATED TO SUSTAINABILITY, AND MAYBE DO SOME REPORTING BACK ON THAT. 
          WHAT'S THE CURRENT CARRIER SITUATION? HOW DO WE INCREASE AVAILABILITY OF IT? WHAT'S THE EDUCATIONAL OPPORTUNITIES RELATED TO IT? SO IT SEEMS LIKE WE'VE GOT THIS HERE AND WHAT HAVE WE GOT ON 2.4? YEAH. 
          OKAY. 
          SO, SO FOR 2.4, CAN WE HAVE SOME INITIATIVES UNDER 2.4 THAT MAYBE HELP TO BRING THIS ISSUE INTO THE FOREFRONT, OR AT LEAST INTO THE LIGHT SO THERE'S MORE VISIBILITY ON IT. 
          UM, AND MAYBE NEXT YEAR WE CAN, DEPENDING ON WHERE YOU LAND IN TERMS OF LEARNING MORE, IT'S POTENTIAL THAT IT GETS ELEVATED INTO AN OBJECTIVE. 
          YOU KNOW, FOR THIS YEAR, IT FEELS LIKE THE THINGS YOU'RE TALKING ABOUT ARE TASK ORIENTED. 
          AND WE CAN, STAFF COULD COME BACK AND REPORT ON WHAT SOME OF THOSE SUSTAINABILITY INITIATIVES COULD LOOK LIKE. 
          'CAUSE THERE'S A COST ASSOCIATED WITH AND SOME RESEARCH THAT NEEDS TO BE DONE. 
          WOULD IT BE FAIR IF SUSTAINABILITY WAS CAPTURED UNDER 2.4, UM, AS SOME INITIATIVES TO BE ABLE TO KIND OF FOLLOW UP WITH? DOES THAT FEEL OKAY? YES. 
          FOUND ME. 
          MM-HMM . 
          I, I'D LOVE THAT. 
          JUST, JUST TO KIND OF, YOU KNOW, DO A DEEPER DIVE INTO WHAT DOES THAT REALLY MEAN? WHAT WOULD COST, IS IT EVEN POSSIBLE TO DO SOMETHING LIKE THAT? UM, AND IT SOUNDS LIKE EVENTUALLY WHAT YOU WOULD DO IS IF YOU, IF YOU DO BELIEVE THAT WAY, IT COULD EVENTUALLY BECOME A KEY FOCUS. 
          IS THAT, IS THAT HOW THAT WOULD WORK? POTENTIALLY? YEAH. 
          LIKE, YOU KNOW, THE, THE QUESTION BECOMES IS, IS YOU KNOW, WHAT, WHAT AVENUES YOU'RE USING TO PURSUE IT. 
          AND THE DISCUSSION HAS PREDOMINANTLY BEEN RELATED TO, TO 2.4. 
          IT'S RELATED TO ECONOMIC DEVELOPMENT AND ECONOMIC DEVELOPMENT OPPORTUNITIES IS THE MAJORITY OF THE DISCUSSION YOU'RE HAVING. 
          SO AT THIS POINT, IT'S INITIATIVES. 
          IF IT CRESTS TO THE NEXT LEVEL, IT'S BECOMING AN OBJECTIVE AND IT BECOMES A, A KEY FOCUS AREA, THEN THERE'S DEFINITELY DOLLARS, DEFINITELY ALIGNMENT, DEFINITELY A LARGER CONVERSATION TO BE HAD AROUND ELEVATING IT TO A KEY FOCUS AREA. 
          CERTAINLY COULD BECOME THAT THOUGH. 
          AND THERE ARE OTHER COMMUNITIES WHERE THAT'S THE CASE. 
          UM, IT'S ALSO, IN THIS CASE, THE CONVERSATIONS WE'RE HAVING ARE PREDOMINANTLY DRIVEN BY ECONOMIC DEVELOPMENT AND UNDERSTANDING MORE AROUND THE OPPORTUNITIES FOR IT. 
          SO MAYBE WE START THERE AND, 
          [01:45:01]
UM, I'M A BIG FAN OF PROGRESS OVER PERFECTION, RIGHT? SO LET'S GET IT GOING, LET'S HAVE SOME CONVERSATIONS, LET'S UNDERSTAND MORE ABOUT IT. 
          AND THEN, YOU KNOW, NEXT YEAR IF WE FEEL LIKE WE'RE MAKING GOOD PROGRESS AND WE LIKE TO ELEVATE THE PROFILE OF IT MORE NEXT YEAR, IS IT A STRATEGIC OBJECTIVE OR IS IT A KEY FOCUS AREA? AND THAT'S A CONVERSATION THAT MAYBE WE COULD HAVE. 
          IT SOUNDS LIKE IT'S FLEDGLING AT THIS POINT IN TERMS OF LIKE, LET'S, LET'S WALK BEFORE WE RUN AND LEARN SOME MORE. 
          DOES THAT FEEL OKAY THAT WE TARGET SOME ITEMS UNDER HERE THAT WOULD REFLECT THAT? I'M GETTING SOME HEAD NODS, GENERALLY SPEAKING. 
          YEP, YEP, YEP. 
          OKAY. 
          I'M GETTING SOME. 
          YUP. 
          YAPS ALL. 
          ALRIGHT, KEEP ROLLING. 
          AND THEN THE NEXT ONE WAS REALLY, I WAS KIND OF TIED TO SUSTAINABILITY OF BIT, BUT IT WAS, HOW CAN WE LEVERAGE OUR DIFFERENT COMMUNITY EVENTS OR OPPORTUNITIES AND SPECIFICALLY GET CREATIVE AND INNOVATE TO FIND, UM, UNIQUE WAYS TO INCLUDE CORPORATE STAKEHOLDERS WITHIN THE COMMUNITY. 
          UM, DO YOU HAVE MORE TO SAY ON THAT? YEAH. 
          SO I THINK OBVIOUSLY WITH ECONOMIC DEVELOPMENT, A LOT OF TIMES WE THINK OF ATTRACTING FINANCIAL INVESTMENT WITH COMPANIES. 
          THIS, TO ME SOUNDED A BIT MORE ABOUT A SOCIAL INVESTMENT. 
          SO CERTAINLY IF WE'RE, THEY'RE FINANCIALLY INVESTED IN THE TOWN OF ADDISON, THEY'RE MORE LIKELY TO STAY. 
          AND I THINK THIS IS MORE OF A DEEPER SOCIAL INVESTMENT WITHIN THE COMMUNITY TO, TO KIND OF KEEP SOME STICKINESS. 
          I THINK THAT WAS KIND OF THE CONVERSATION THAT WE HAD THERE. 
          UM, AND THEN I, SENIOR HOUSING, I HEARD THIS CONVERSATION EARLIER. 
          WAS THERE, I WAS THERE DEEPER CONVERSATION OVER THERE THAT I MISSED ON THIS ONE, LESLIE. 
          UM, JUST TO PRIORITIZE, SORRY, PRIORITIZE SENIOR LIVING. 
          UM, WE HAVE HEARD IT FROM OTHER COMMUNITY ENGAGEMENT FROM THE COMP PLAN THAT IS, IT IS IMPORTANT. 
          UM, SO MARLON BROUGHT THIS UP WHEN WE WERE CHATTING ABOUT IT A BIT, UM, AS IT, IT COULD BE A, A DESIRE, UH, FOR THE COMMUNITY. 
          DO YOU HAVE MUCH MORE TO ADD? YEAH, NO, I JUST, YOU KNOW, MY THOUGHT IS IT'S NEEDED AND, UH, I HOPE THAT IT WILL IF IT'S NOT ALREADY BECOME MAYBE ITS OWN INITIATIVE, BUT IT'S DEFINITELY SOMEWHERE THERE IN 2.3 IN MY MIND. 
          OKAY. 
          AND THEN YOU, CHRIS? YEP. 
          AND THEN THIS LAST ONE, UH, BROUGHT UP DISCUSSION, HOW, HOW DO WE BE MORE, UM, LASER FOCUSED IN OUR ATTRACTION EFFORTS. 
          AND, UH, THAT CONVERSATION KIND OF STARTED TALKING ABOUT HOW, UM, THE ANALOGY I WAS USING, IT'S LIKE, IF YOU'RE THE DOG WHEN YOU CATCH THE CAR, OKAY, WE, WE'VE GOT THE CAR NOW WHAT DO WE, WHAT DO WE DO WITH IT? AND SO I THINK ONE OF THE BOTTLENECKS THAT WE'RE KIND OF SEEING IS, OKAY, ONCE WE HAVE SOMEONE INTERESTED AND THEY'RE LIKE, SOLD ON ADDISON, OKAY, NOW WHERE DO I SPECIFICALLY GO? AND, AND THIS WOULD BE A TOOL WHETHER THAT'S THROUGH, UH, STRENGTHENING PARTNERSHIPS WITH CURRENT PROPERTY OWNERS OR EVEN A LONG-TERM VISION LIKE WE HAVE WITH THE TOD WHERE WE ACTUALLY OWN THAT SITES AND WE CAN, WE CAN CONTROL AND, AND HAVE A LOT OF, UH, SAY IN OUR OWN DESTINY. 
          THAT'S KIND OF THE GENESIS OF THAT CONVERSATION. 
          JUST TO, JUST TO ADD LIKE, WHERE I HOPE WE CAN GET, AND I KNOW IT'S A REALLY SMALL STAFF, BUT, UH, WE, WE DO PLAY OFFENSE MORE. 
          UM, YOU KNOW, IF THERE'S SOMEONE MOVING FROM CALIFORNIA TO TEXAS, I HOPE WE HAVE, YOU KNOW, TOOLS AVAILABLE TO IDENTIFY THEM AND, YOU KNOW, TELL THEM WHY THEY SHOULD COME TO ADDISON RATHER THAN AUSTIN OR HOUSTON OR ANYWHERE ELSE. 
          UM, AND THEN, YOU KNOW, MORE OF A DEEPER DIVE INTO THE BROKER COMMUNITY, AND I KNOW YOU'RE WORKING ON THAT. 
          UM, SO, OR EVEN MAYBE EVEN BEFORE WE CATCH THE CAR, IF THERE'S A BROKER OUT THERE TRYING TO MOVE SOMEONE FROM, YOU KNOW, MAYBE UPTOWN TO SOMEWHERE NORTH, YOU KNOW, WE, WE'VE GOT THE, YOU KNOW, WE'VE GOT THAT CONNECTION WITH THOSE BROKERS TO SAY, HEY, WE'VE GOT X AMOUNT OF SQUARE FEET AVAILABLE. 
          HERE'S WHY YOUR, YOU KNOW, CLIENT SHOULD CONSIDER ADDISON. 
          WAYNE, CAN YOU KIND OF SHARE ON THIS LAST ONE? THIS ONE YOU JUST TALKED ABOUT? WHAT COUNCIL MEMBER BROUGHT THAT UP? I'D JUST LIKE TO HEAR MORE FROM THAT WAS CHRIS. 
          THAT WAS CHRIS, THAT'S CORRECT. 
          ANYTHING MORE THAN WHAT YOU JUST SHARED ALONG THOSE LINES? NO, I MEAN, I JUST, I KNOW THERE'S CERTAIN SOFTWARE OUT THERE WHERE YOU, YOU KNOW, WHEN LISA'S MATURE AND, UM, BUT I JUST DON'T KNOW IF YOU GUYS ARE READY TO TAKE THAT STEP YET. 
          I, I MEAN, YOU JUST MENTIONED EARLIER, I DON'T, YOU, YOU SAID SOMETHING ABOUT STAFF. 
          SO, UM, YOU KNOW, ALWAYS HAVING MORE, UH, 'CAUSE IT'S REALLY YOU, YOU HAVE THE SOFTWARE THAT'S GOT THE DATA, BUT THE BEST DATA IS IN SOMEONE'S HEAD. 
          SO THE MORE PEOPLE WE CAN GET OUT THERE AND TALK TO AND, AND GET THAT DATA, IT'S GOING TO, YOU KNOW, BE A LOT MORE, UH, USEFUL. 
          YOU MENTIONED LIKE THE BROKERS THAT THOSE ARE REALLY THE MOST IMPORTANT DATABASES IS, IS HAVING THOSE RELATIONSHIPS AND CERTAINLY SOFTWARE'S A GOOD PLACE TO START. 
          UM, BUT, BUT I, YEAH, I THINK THAT'S IT. 
          JUST, YOU KNOW, BEING ABLE TO IDENTIFY THOSE RELATIONSHIPS AND THOSE GROUPS THAT MIGHT REPRESENT HUNDREDS OF BROKERS AND JUST GETTING IN FRONT OF THOSE GROUPS SAYING, HEY, HERE'S WHY I CONSIDER ADDISON. 
          SO 
          [01:50:01]
SO ARE YOU, MEANING YOU'RE JUST TRYING TO EMPHASIZE THAT BEING PROACTIVE AS OPPOSED TO WAITING FOR THINGS TO COME TO US ACTUALLY GOING OUT AND MAKING THE, MAKING THE CONNECTION, MAKING THE OPPORTUNITY SO THAT WE SEE THOSE, WE ARE NOT SITTING HERE JUST WAITING FOR THEM TO COME TO US. 
          RIGHT. 
          AND I KNOW THAT, THAT YOUR TEAM DOES THAT ALREADY, DOES THAT. 
          YEAH. 
          BUT I JUST WANNA MAKE SURE THAT IF THERE'S ANY OTHER TOOL OUT THERE RIGHT. 
          THAT MIGHT MAKE IT EASIER TO DO THAT, YOU KNOW, THAT LET'S PICK A LOOK. 
          OKAY. 
          YEP. 
          AND, AND IS THAT SOMEWHAT COVERED IN 2.1? I THINK QUANTITY, THERE YOU GO. 
          2.1. 
          WELL, I THINK, I THINK TWO POINT 0.1, RIGHT? YEAH, I THINK MAYBE, SO CERTAINLY THIS ONE WOULD BE UNDER 2.1 AND THEN MORE I THINK ON THAT SECOND CONVERSATION MIGHT MIGHT COME MORE UNDER 2.4. 
          I DO, I DO. 
          SO I COULD JUST, RIGHT. 
          JUMPING QUICK, I DO THINK THERE IS AN OPPORTUNITY FOR POSSIBLY TWO NEW STRATEGIC OBJECTIVES THAT TIE TO CONVERSATIONS WE'VE HAD TODAY AND CONVERSATIONS WE'VE HAD OVER THE PAST SEVERAL MONTHS. 
          AND SO ONE, TO GO TO WHAT YOU'RE SAYING, CHRIS, BUT ALSO TO THE CONVERSATION THAT'S BEEN HAD REGARDING POTENTIAL AS ADDISON BUSINESS ASSOCIATION AND CONNECTING OUR BUSINESSES, WE COULD HAVE A STRATEGIC OBJECTIVE THAT'S ABOUT LEVERAGING RELATIONSHIPS IN THE, IN ADDISON. 
          THAT COULD BE, AND THEN A INITIATIVE COULD BE REALTOR RE GROUPS, AN INITIATIVE COULD BE ADDISON BUSINESS ASSOCIATION. 
          MM-HMM . 
          SOMETHING LIKE THAT. 
          THAT'S A DESIRE FROM COUNCIL THAT WE'VE HEARD OVER THE PAST NUMBER OF MONTHS. 
          SO JUST AN IDEA FOR THAT. 
          AND THE SECOND POTENTIAL OBJECTIVE FROM OUR CONVERSATION EARLIER, UM, IF WE WANTED TO MOVE INWOOD UP FROM AN INITIATIVE TO AN OBJECTIVE, WE ALREADY HAVE AN OBJECTIVE THAT'S FOCUSED ON TOD. 
          SO THAT WOULD BE SOMEWHAT EQUIVALENT. 
          UM, I THINK IT'S FINE AS AN INITIATIVE, BUT IF YOU WANTED TO JUST GIVE IT THAT HIGHLIGHT, THOSE WOULD BE TWO IDEAS FOR STRATEGIC STRATEGIC OBJECTIVES. 
          DAVID'S PROPOSING TWO STRATEGIC OBJECTIVES. 
          WHAT DO YOU THINK ABOUT WHAT HE'S SUGGESTING THERE IN TERMS OF THAT? I LIKE THE SECOND ONE. 
          I, I, I WOULD JUMP ON THE, ON THE INWOOD. 
          YEAH. 
          I LIKE INWOOD. 
          WHAT WAS THE OTHER ONE? THE FIRST ONE? YEAH. 
          UH, SOMETHING LEVERAGING RELATIONSHIPS, BUSINESS RELATIONSHIPS IN ADDISON, WE'VE HAD THE CONVERSATION, ADDISON BUSINESS ASSOCIATION. 
          MM-HMM . 
          WE'RE HAVING THE CONVERSATION ON TRYING TO GET BUILD CONNECTIONS WITH REALTORS AND THE CONVERSATION THAT WAS JUST HAD, I COULD SEE THOSE COMING TOGETHER UNDER A STRATEGIC OBJECTIVE. 
          MM-HMM . 
          IF THAT'S SOMETHING WE WANT TO FOCUS ON, THEY, IT COULD LIVE IN OTHER PLACES, BUT IF WE WANT TO SPOTLIGHT THOSE MM-HMM . 
          THAT WOULD BE AN OPPORTUNITY. 
          YEAH. 
          I'D SUPPORT BOTH OF THOSE. 
          YEAH, ME TOO. 
          YEAH, I THINK TOD ON, ON THE, UH, INWOOD PROJECT IS VERY SPECIFIC AND IT WOULD HAVE HAVE A LIFECYCLE AS AN OBJECTIVE, BUT I, I THINK THAT REALLY SHOWS THAT WE HAVE THE, THE FOCUS ON IT. 
          THAT'S WHY I WOULD SUPPORT THAT. 
          I LIKE THE, THE IDEA OF THE FOCUS. 
          MM-HMM . 
          OKAY. 
          SO TWO NEW OBJECTIVES THAT WE'RE TALKING ABOUT HERE. 
          SO INWOOD GETS PRIORITIZED AND PUSHED UP, AS WELL AS THE CONNECTIONS WITH OTHER COMMUNITY MEMBERS WHO CAN HELP US WITH ECONOMIC DEVELOPMENT. 
          HELPING, WE'LL, WE'LL, WE'LL FIGURE OUT THE WORD. 
          OKAY. 
          WE'LL FIGURE OUT SOME PHRASING AND COME BACK WITH THAT. 
          IS THAT ACCEPTABLE? YES. 
          YEAH. 
          OKAY. 
          DOES THAT GET TO BE TOO MANY STRATEGIC OBJECTIVE OBJECTIVES FOR ECONOMIC DEVELOPMENT? I THINK WE'RE ACTUALLY OKAY. 
          I THINK THAT PUTS US TO 2.8, AND I THINK WE'RE OKAY WITH WHAT THAT LOOKS LIKE. 
          THAT'S EIGHT UNDER THE AREA. 
          AND I THINK THAT'S PROBABLY A GOOD SPOT TO, TO HIT THE PAUSE BUTTON AT. 
          IN TERMS OF THAT, I THINK, UM, SUSTAINABILITY EFFORTS OR INITIATIVES FOR NOW, THEY MIGHT GET ELEVATED. 
          WE MIGHT NEED TO DROP SOMETHING OFF. 
          HOPEFULLY WE'VE GOT PROGRESS ON INWOOD OR MAYBE SOME OF THOSE CONNECTIVITY THINGS. 
          SO I THINK THAT COULD BE AN EFFECTIVE WAY FOR US TO, TO GET SOME VISIBILITY ON, ON TWO THINGS THAT SEEM TO BE BIG CONVERSATIONS HERE. 
          UM, WOULD I HAVE MORE COMMENT? I, I DIDN'T MAKE IT TO YOUR GROUP. 
          I GOT STUCK AT CONNECTIVITY AND WHATEVER, WALKABILITY, BUT I'VE GOTTEN A LOT OF FEEDBACK FROM PEOPLE WHO ARE ON THIS PUSH OF NO MORE APARTMENTS IN ADDISON. 
          AND WE HAVE PLENTY OF APARTMENTS AND WE'RE PROBABLY 80, BETWEEN 80 AND 90% APARTMENTS TO SEE SIMPLE. 
          AND I KNOW WE DON'T HAVE ANY LAND TO BUILD ANY HOUSES, BUT SOMEBODY MENTIONED TO ME THAT YOU HAD BACKGROUND WITH DEVELOPERS THAT DEVELOP RESIDENTIAL, NOT NECESSARILY MULTIFAMILY. 
          IS IT POSSIBLE ON SITES WHERE WE MAYBE WOULD BE CONSIDERING APARTMENTS TO CONSIDER CONDOMINIUMS, TOWNHOUSES, SOMETHING THAT LOOKS LIKE AN AMLI PROJECT FOR LACK OF ANOTHER WORD, BUT IT'S FOR SALE. 
          WHERE, WHERE WE COULD I, IS THAT FEASIBLE? IS THAT SOMETHING THAT COMES UNDER THE ECONOMIC DEVELOPMENT CATEGORY TO TRY AND, I MEAN, I THINK PEOPLE HAVE BROUGHT US PROJECTS TO PUT IN MULTIFAMILY AND THERE'S A LOT OF PEOPLE THAT DON'T WANT IT. 
          WE WANT DENSITY. 
          I GET IT. 
          WE WANT MORE TAX DOLLARS. 
          I GET IT. 
          CAN WE NOT ACCOMPLISH 
          [01:55:01]
BOTH OF THOSE WITH A BUILDING THAT'S PER SALE AS OPPOSED TO FOR LEASE? ISN'T THAT 2.33? I DIDN'T MAKE IT TO THIS MM-HMM . 
          THING, SO YEAH. 
          IS IT IT IS, IT IS UNDER 2.3. 
          AND THAT'S SOMETHING THAT, AND I'LL LET WAYNE JUMP IN, BUT THAT IS, IT IS ALREADY ONE OF OUR OBJECTIVES AND IT ALSO GOES TO THE TOOLS AS WELL. 
          UM, BUT JUST SO YOU KNOW, WHEN THOSE FOLKS COME TO US, WE'RE DOING THAT. 
          SO IF SOMEBODY COMES TO US WITH MULTIFAMILY, WE'RE ALWAYS BRINGING THEM IN FOR THOSE CONVERSATIONS OF, OKAY, WELL HERE'S, HERE'S WHAT WE WANT TO GO. 
          HOW DOES IT MAKE SENSE TO DO FEE SIMPLE TOWN HOMES, CONDO? SO WAYNE, JUMP IN WITH ANYTHING ELSE. 
          YEAH. 
          AND SO HAVING THOSE CONVERSATION, I ACTUALLY MET WITH, YOU KNOW, A CONDO DEVELOPER NOT, WELL, I GUESS MORE, PROBABLY MORE OF A TOWN HOME DEVELOPER, UH, LAST WEEK. 
          BUT ESSENTIALLY THE MORE SITE READY IT IS BECAUSE THE LAND VALUE COST IS ALREADY SO HIGH IS, UM, THE THINGS THAT WERE MOST ATTRACTIVE TO THEM WERE IN THESE MIXED USE DEVELOPMENTS. 
          AND SO A IS ATTRACTIVE BECAUSE IT, IT KIND OF RAISES THE WILLINGNESS TO BUY. 
          AND SO THEY CAN, THEY CAN GET A LITTLE BIT MORE REVENUE OFF THAT IF THEY'RE, IF IT'S PARVIN MIXED USE. 
          BUT THEN ALSO IT'S ALMOST LIKE, UM, A MASTER DEVELOPER IS KIND OF GETTING THAT SITE READY FOR THEM. 
          SO THAT'S MORE ON THE, UH, TOWN HOME SIDE. 
          AND I THINK WE'RE ALREADY DOING A GOOD JOB OF THAT. 
          YOU KNOW, THE TREEHOUSE, UH, PROJECT ON MIDWAY I THINK IS A GOOD EXAMPLE OF THAT. 
          UM, AND THEN I THINK, BUT MORE SPECIFIC TO YOUR QUESTION IS CONDO DEVELOPMENTS. 
          WE, WE TALKED TO A FEW PEOPLE THAT IT'S NOT REALLY THE ECONOMICS ON THE GROUND THAT'S CURRENTLY THE FEEDBACK WE'RE HEARING. 
          IT'S A LEGAL ISSUE, UM, THAT'S STATEWIDE AND THAT A LOT OF THESE CONDO DEVELOPERS ARE GETTING SUED BECAUSE I STRUCTURALLY THE WAY IT WORKS IS IT'S, IT'S VERY EASY FOR THE HOA IN THAT CONDO TO GO BACK AND SUE THE, SUE THE DEVELOPER ON THAT. 
          AND SO IT'S, IT'S A STATEWIDE PROBLEM, NOT NECESSARILY AN ADDISON PROBLEM. 
          UM, NOW THERE ARE A FEW PROJECTS THAT ARE FIGURING OUT HOW TO GET THAT DONE AND WE CAN ENGAGE WITH THEM TO KIND OF SEE HOW THEY'RE OVERCOMING THOSE OBSTACLES. 
          BUT IT IS A STATEWIDE PROBLEM, NOT SPECIFIC TO ADDISON, THE PARTICULAR PARTICULAR PRODUCT THAT YOU'RE TALKING ABOUT. 
          SO IS THAT THAT 10 YEAR THING, THEY'RE RESPONSIBLE FOR 10 YEARS AFTER THEY SELL 'EM AND THEY DON'T WANNA BE ON THE HOOK FOR 10 YEARS. 
          AND IS THAT JUST CONDOS THAT, WHAT ABOUT TOWNHOUSES IS THE SAME RULES AFFECT THAT? YEAH, I DON'T THINK SO. 
          TOWN HOMES, TOWN HOMES OWN THE LAND CONDOS. 
          UH, IT'S COMMON LAND. 
          THAT'S THE DIFFERENCE. 
          THAT'S WHAT I UNDERSTAND. 
          YEAH. 
          YEAH, BECAUSE TOWN HOME, YOU'RE RESPONSIBLE FOR, YOU OWN THE LAND, YOU'RE RESPONSIBLE FOR EVERYTHING IN BETWEEN YOUR WALLS, ESSENTIALLY THE CONDOS, THERE'S ALL THE COMMON AREAS, AND THOSE ARE THE RESPONSIBILITY OF THANK YOU. 
          THOSE ARE THE RESPONSIBILITY OF THE ASSOCIATION THAT MANAGES THAT. 
          AND SO THERE'S, UH, VARIOUS INSURANCE LIABILITY THAT THE DEVELOPER HAS TO TAKE ON AND THEY HAVE TO CARRY THAT FOR THE LIFECYCLE THAT THEY'RE ON THE HOOK. 
          AND, UH, WE MET WITH SOMEONE A COUPLE WEEKS AGO AND THEY WERE SAYING IN MOST CASES THE, THE COST TO CARRY THAT LIABILITY INSURANCE OFFSETS ANY PROFIT. 
          SO THEY WOULD BE LOSING MONEY AND OPENING THEMSELVES UP TO LIABILITY IN, IN MANY CASES. 
          I'M NOT SAYING IN ALL CASES. 
          AND SO A LOT OF TIMES IT'S NOT ADVANTAGEOUS FOR THEM TO TAKE ON THE PROJECT. 
          SO ARE YOU SAYING THEN, BECAUSE THIS IS A TEXAS ISSUE, NO ONE'S BUILDING CONDOS ANYWHERE? OR IS IT, I IT'S MORE OF A NOT GETTING BUILT BECAUSE OUR LAND IS TOO NO, I THINK THE CON SPECIFIC CONDO IS STATEWIDE. 
          SO THE COUPLE PROJECTS THAT I'M AWARE OF ARE THESE LIKE HIGH-END LUXURY PROJECTS ARE THE ONES THAT I'M SEEING ARE, ARE PENCILING RIGHT NOW. 
          UM, YOU KNOW, CERTAINLY WE COULD PROBABLY LOOK AND SEE IF THERE'S MORE OUT THERE THAT AREN'T, BUT IT IS, IT IS SOMETHING SPECIFIC TO TEXAS AND I THINK OTHER STATES COLORADO GOT IT AS WELL. 
          YEAH. 
          OKAY. 
          YEAH, THEY'RE NOT BUILDING CONDOS IN COLORADO FOR THE EXACT SAME REASON THAT THEY'RE JUST, WE DON'T HAVE LAND FOR HOUSES. 
          SO THAT'S OUT. 
          SO APARTMENTS IS ALL THAT'S LEFT. 
          WELL, NO. 
          WELL WHAT OUT? SO LET'S TALK ABOUT TOWN HOMES THEN. 
          I'LL TELL YOU ON TOWN HOMES IS WHEN LAND IS AVAILABLE FOR DEVELOPMENT OR REDEVELOPMENT, THEY'RE COMING TO US AND THE DEVELOPERS WANT TO DO 100% MULTIFAMILY. 
          MM-HMM . 
          AND SO WHAT YOU'VE SEEN WITH A LOT OF PROJECTS THAT HAVE COME FORWARD SO FAR, AND YOU'RE LIKELY GONNA SEE IN THE FUTURE, IS IF IT HAS MULTIFAMILY, YOU'RE GONNA SEE SOME FEE. 
          SIMPLE TOWN HOMES THERE WITH IT. 
          THAT'S NOT TYPICALLY BECAUSE THE DEVELOPER COMES IN SAYING THAT'S WHAT THEY WANT. 
          WE'RE TELLING IT'S 'CAUSE WE'RE TRYING TO, TO GET TO THAT GOAL OF WHAT WE KNOW THE COMMUNITY'S DESIRE, WHAT COUNCIL DIRECTION HAS BEEN. 
          SO WE'RE CONSTANTLY HAVING THOSE CONVERSATIONS. 
          BUT I THINK WHAT I CAN TELL YOU IS THE MARKETS, STRICTLY THE MARKET'S TELLING THEM MULTI-FAMILY IS THE WAY TO GO. 
          SO PART OF WHAT THESE OBJECTIVES ARE TELLING US AND WHAT WE'RE OUT THERE DOING, LESLIE AND WAYNE IN PARTICULAR IS TRYING TO HAVE THOSE CONVERSATIONS OF, WELL HERE'S WHAT, HERE'S WHAT WE DESIRE 
          [02:00:01]
AND NAVIGATE TO GET MORE. 
          AND SO THAT COMES THROUGH THE CONVERSATIONS, BUT ALSO THROUGH ECONOMIC DEVELOPMENT TOOLS POTENTIALLY AND OTHER METHODS. 
          UM, BUT THAT'S WHY WE'RE GETTING THE CONVOS, THE MULTIFAMILY WITH SOME TOWNHOUSES BECAUSE THAT'S THE BEST WE CAN DO. 
          I JUST WANNA UNDERSTAND. 
          YES. 
          I MEAN, YEAH, IT KIND OF, IF THE MARKET'S, THE MARKET WE THAT WE'RE STUCK WITH THAT MM-HMM . 
          BUT I DON'T KNOW, I JUST WANTED TO KNOW IF YOU HAD CONNECTIONS OR SOME PREVIOUS COULD BRING DIFFERENT DEVELOPERS THAT ARE MORE FEE SIMPLE THAN APARTMENTS IF IT WOULD WORK. 
          I APPRECIATE THE DISCUSSION. 
          IT'S BEEN ROBUST AND I NEED TO MOVE US FORWARD ON THIS ONE IF WE'D LIKE TO VISIT ABOUT THIS AND FURTHER. 
          I'M SURE WE ABSOLUTELY CAN, BUT WE HAVE SOME, I THINK, CONSENT ABOUT HOW WE'RE GOING TO PROCEED ON THESE PARTICULAR ITEMS AND SOME UNDERSTANDING THAT WE'RE GONNA HAVE SOME NEW STRATEGIC OBJECTIVES, WHICH WILL BE DRAFTED UP. 
          SO WITH THAT SAID, I THINK WE'RE OKAY TO KEEP MOVING HERE. 
          THANKS EVERYBODY. 
          APPRECIATE THAT. 
          NICE WORK. 
          AND SORRY, THAT'S MY JOB. 
          I JUST GOTTA KEEP US MOVING FORWARD AND, AND UH, I REALLY APPRECIATE THE COMMENTS. 
          THAT'S A GOOD DISCUSSION TO HAVE. 
          ALRIGHTY. 
          SO ON INITIATIVE 3.4, UM, ONE OF THE COMMON THEMES WE HEARD WAS, IS SPECIFICALLY ON THAT FIRST AND LAST MILE, THAT IF IT HAD, COULD HAVE ALREADY BEEN DONE ON ITS OWN AS FAR AS DEVELOPMENT GOING, THAT WOULD'VE ALREADY HAPPENED. 
          AND SO IT'S VERY IMPORTANT TO MAKE SURE THAT THE TOWN AND THAT DART AND OTHERS ARE INVOLVED. 
          WE HEARD THAT TWICE, SO I DON'T KNOW IF YOU HAVE ANYTHING YOU WANT TO ADD. 
          SURE. 
          ONE OF THE THINGS, DOES THIS EVEN WORK? ONE OF THE THINGS THAT I HEARD WHEN WE WERE TALKING ABOUT 3.4 IS THE TOWN HAS ALREADY DONE A LOT OF GOOD WORK AS FAR AS CONNECTIVITY AND BIKE LANES AND SIDEWALKS. 
          AND THAT WAS A VERY IMPORTANT COMPONENT. 
          BUT WE ALSO NEED TO LOOK AT ARE THERE PARTNERS THAT COULD SUPPORT US? UM, DOES DART HAVE A SEAT AT THE TABLE AND A CONNECT LIKE A CIRCULATOR OR SOMETHING LIKE THAT? CAN WE LOOK AT OTHER BUSINESSES THAT ARE COMING IN TO PROVIDE THAT TYPE OF MOBILITY FOR FIRST MILE LAST MILE CONNECTIONS? AND SO I JUST HEARD THAT, UM, THERE WAS SUPPORT FOR THIS INITIATIVE, BUT WE NEEDED TO LOOK AT CAN WE EXPAND THAT TO ALSO BUILD PARTNERSHIPS TO HELP US GET THERE. 
          ALRIGHTY. 
          I'M TRYING. 
          OKAY. 
          ALRIGHTY. 
          SO THEN ON 3.1, UM, YOU KNOW, THE DESCRIPTION OF WHAT IS A TRANSPORTATION HUB CAME UP AND MAYBE THAT WE SHOULD CHANGE THAT TERMINOLOGY. 
          WHAT DOES THAT TRULY MEAN TO THE TOWN OF ADDISON? UM, AND YOU KNOW, REALLY KIND OF DESCRIBE THAT MAYBE THE WORDING NEEDS TO BE CHANGED. 
          WHAT DOES IT MEAN TO BE A HUB? WHAT ARE WE LOOKING FOR? WE HAVE, UM, YOU KNOW, IF YOU THINK ABOUT A BICYCLE OR A TIRE, LIKE YOU'VE GOT THE HUB AND THEN ALL THE SPOKES. 
          ARE WE, WHAT ARE WE TRYING TO SOLVE WITH USING THAT TERMINOLOGY? SO WE KNOW WE HAVE THE SILVER LINE, WE KNOW WE HAVE BUS, YOU KNOW, WE'RE WORKING ON INCREASING BICYCLE AND OF COURSE PEDESTRIAN. 
          WE OBVIOUSLY HAVE VEHICULAR MAJOR ROADWAYS, BUT HOW DO WE DESCRIBE WHAT THAT ACTUALLY MEANS AND WHAT WE WOULD LIKE FOR IT TO BE? THAT'S A REALLY GOOD POINT. 
          'CAUSE WE REALLY DON'T WANNA BE A TRANSPORTATION. 
          HOW WE WANNA BE A DESTINATION. 
          WELL, WE WANNA BE BOTH. 
          I DON'T KNOW IF I WANT PEOPLE COMING HERE TO GO SOMEWHERE ELSE. 
          WE, WE'VE GOT A, I'M GONNA COME HERE AND STAY HERE AND THEN GO SOMEWHERE ELSE. 
          YEAH. 
          UM, WE'VE GOT A, A MAJOR, THE TOP GENERAL AVIATION AIRPORT RIGHT IN THE STATE. 
          WE'RE GONNA HAVE A RAIL, WE'RE GONNA HAVE A TRAIL. 
          UM, WE ALREADY HAVE A MAJOR BUS STATION. 
          UM, SO FROM THE AIRPORT STANDPOINT, MAYBE SO MUCH OF A, OF A LAUNCH POINT AND A AND A RETURN POINT. 
          BUT THERE, THE OTHER ASPECTS OF THE RAIL, UM, AND BEING, UH, CENTRALLY LOCATED IS MORE OF THE, THE ESSENCE OF, OF THE BENEFIT OF THAT, UH, DIFFERENTIATOR. 
          YEAH. 
          I, I, YEAH, I WE'RE, WE'RE GONNA BE CONNECTED WITH A RAIL WITH DFW AIRPORT AND, UM, SO I, I DON'T THINK YOU CAN CONTROL PEOPLE LIKE COMING HERE AND STAYING HERE AND NOT LEAVING. 
          I, YEAH, I THINK, I THINK THE WORDING CAN BE MORE POSITIVE FROM A, UH, BETTER END RESULT THAN A HUB WORD. 
          I MEAN, I'M, I'M NOT SAYING IT'S BAD WORD, I'M JUST SAYING POSSIBLY, BUT ARE YOU JUST WANTING TO CHANGE THE WORD HUB TO LIKE CENTER OR SOMETHING? JUST A DIFFERENT WORD. 
          I DON'T KNOW IF WE HAVE IT COVERED SOMEWHERE ELSE. 
          UM, IT'S NOT REALLY DESCRIBED AND I DON'T KNOW, EVEN IF CENTER IS THE WORD YOU'RE LOOKING FOR, IT'S MAYBE THAT YOU HAVE MULTIPLE OPTIONS OF TRANSPORTATION THAT ALLOW YOU TO ACCESS THE DOWN. 
          I, I, I THINK THE, THE ESSENCE AND WHERE IT'S AT UNDER MOBILITY AND CONNECTIVITY, UH, JUST TO FACILITATE THE DIFFERENT PIECES TO GET TO THOSE OTHER PIECES. 
          I, I'M GONNA PULL THAT BACK. 
          I THINK THAT THAT WORKS WELL, THAT FROM A MARKETING STANDPOINT, IT'S NOT EXACTLY WHAT WE, YOU KNOW, WANT TO BE THE HUB TO, TO GO OTHER PLACES. 
          YEAH. 
          I, I DON'T, BUT I THINK IT, I THINK 
          [02:05:01]
IT'S, I'M, I'M OKAY WITH IT. 
          YEAH. 
          I, I, I, SORRY. 
          I STRONGLY DISAGREE. 
          I THINK PEOPLE WANNA LIVE HERE. 
          I THINK MORE PEOPLE WANNA MOVE HERE BECAUSE OF ALL OF THE TRANSPORTATION THINGS THAT WE'RE GONNA HAVE IN ABOUT FIVE OR SIX YEARS. 
          AND I THINK IT'S, IT'S A MAJOR, UM, ASSET THAT WE'RE BUILDING RIGHT NOW. 
          AND WE DON'T REALLY SEE IT QUITE YET BECAUSE WE DON'T HAVE THE RAIL, WE DON'T HAVE THE TRAIL. 
          WE'VE GOT A A, A PREMIER AIRPORT WITH A BUS STATION AND DOESN'T REALLY FIT. 
          I, I MEAN, I DISAGREE WITH THAT ASPECT OF IT. 
          I MEAN, I'M, THAT'S NOT WHAT I'M SAYING. 
          YEAH. 
          I'M JUST SAYING I THINK THE, THE HUB IS, IS HUGE AND, UM, AND, AND I THINK IT'S, UH, GONNA BE A MAJOR ASSET WITH ALL THESE, UH, DIFFERENT FORMS OF TRANSPORTATION AND, AND US BEING A GREAT LAUNCH POINT ENDPOINT ANY WHICH WAY, UM, IN THE FUTURE. 
          SO CONTINUE TO FOCUS ON MAYBE DEFINING WHAT WE MEAN BY THE TERM HUB, BUT I'M ALSO NOT HEARING SIGNIFICANT OBJECTION TO THE WORD HUB. 
          I HEAR THAT MAYBE ADDITIONAL DEFINITION IS NEEDED AROUND WHAT WE MEAN WITH THE TERM ITSELF. 
          IS THAT A FAIR ENCAPSULATION OF WHAT I JUST HEARD? BECAUSE IT FELT LIKE WE ACTUALLY MAYBE JUST DISAGREE ON HOW HUB MIGHT BE ENACTED, BUT THAT COULD BE ON THE INITIATIVE LEVEL. 
          MAYBE NOT THE WORD ITSELF REDEFINED. 
          I JUST WANNA CLARIFY. 
          'CAUSE THAT'S, THAT'S THE, THE CONVERSATION IS AROUND THIS WORD. 
          THE REST OF THIS IS NOT, NOT, ARE YOU SAYING THE CLARITY WILL COME IN THE INITIATIVES? I'M SAYING THAT YES, THAT IS WHAT I'M SAYING IS THAT CLARITY CAN BE DERIVED THROUGH THE INITIATIVES BECAUSE MAYBE THE WORD ITSELF HUB HAS SOME UNINTENDED CONSEQUENCES FOR ITS MEANING. 
          AND MAYBE WE HAVE A LITTLE BIT OF DISCONNECT ABOUT HOW WE FEEL ABOUT THIS BEING A DESTINATION VERSUS A TRANSPORTATION CROSSPOINT. 
          AND WON'T, WON'T WE GET, IF, IF PEOPLE NEED FURTHER, UM, CONFIRMATION OR UNDERSTANDING, ISN'T THAT GONNA BE IN THE ADDISON 2050 COMP PLAN? I THINK THE COMP PLAN, THE TRANSPORTATION PLAN'S GONNA SHOW MULTI-WAY, THE TRAILS PLAN DOWN. 
          I MEAN, THERE'S LOTS DOWNS OF DIFFERENT DOCUMENTS DOWN. 
          I THINK THE OVERALL GOAL IS TAKING THAT FROM SOUNDING LIKE IT'S A NEGATIVE TO A POSITIVE AND USING IT FOR THE BENEFIT OF NOT ONLY ECONOMIC DEVELOPMENT RESIDENTS, ET CETERA. 
          SO THAT'S KIND OF THE WAY I INTERPRETED THE CONVERSATION. 
          BUT JUST WANTING TO MAKE SURE, 'CAUSE IT'S A, IT'S A WORD THAT'S USED THAT SOMETIMES IS NOT ALWAYS A POSITIVE TENSE. 
          RIGHT. 
          AND SO, YEAH, I DON'T LOVE THE WORD HUB AND, AND I NEVER HAVE, I DIDN'T LIKE IT LAST YEAR WHEN WE TALKED ABOUT IT, BUT, UM, 'CAUSE IT'S, TO ME IT'S NOT REALLY CLEAR. 
          I MEAN, IT DOES FEEL TO ME LIKE THE CENTRAL PLACES YOU, THAT YOU GO TO AND YOU'RE DISPERSE FROM THERE. 
          UM, AS A, AS A, IT DOES HAVE A LITTLE BIT OF A NEGATIVE CONNOTATION FOR ME. 
          I GUESS WHY? I DIDN'T MEAN TO PERSUADE YOU, BUT THAT'S WHAT I'M, NO. 
          YEAH. 
          WOULD IT, WOULD IT BE BETTER IF IT'S A TRANSIT CENTER? NO, TRANSPORTATION. 
          I MEAN, THAT DOESN'T DO IT FOR ME EITHER. 
          WE MAY NEED TO RENAME THE, THE, THE ADDISON TRANSIT CENTER THEN. 
          IS IT A CONNECTION POINT? I GUESS THAT'S WHAT I WAS THINKING. 
          I, I DON'T, I DON'T HAVE A PROBLEM WITH ADDISON BEING SEEN AS, HEY, I CAN, I CAN PARK MY CAR AND TAKE, TAKE THE RAIL TO THE AIRPORT. 
          I CAN COME IN FROM SOMEWHERE ELSE AND TAKE THE RAIL AND WALK TO A RESTAURANT. 
          I CAN, YOU KNOW, TAKE THE RAIL, GO TO A BUS. 
          I DON'T THINK THAT'S A PROBLEM. 
          I MEAN, AND I DON'T KNOW WHAT WORDS DESCRIBE THAT, BUT I DON'T THINK THERE'S ANY ISSUE WITH BEING A HUB. 
          DID YOU JUST SAY CONNECTION CENTERS? I DID CONNECTION POINT, CONNECTION CENTER. 
          CONNECTION POINT CONNECTION. 
          I LIKE, I LIKE CONNECTION POINT BETTER THAN I LIKE HUB. 
          MM-HMM . 
          DOES CONNECTION POINT MAYBE DERIVE THE SAME BENEFIT WITHOUT MAYBE SOME OF THE UNINTENDED CONSEQUENCES OF THE TERM HUB? DOES THAT, DOES CONNECTION POINT FEEL? 'CAUSE THERE'S AN IMPLIED THING TOO WITH CONNECTION POINT, WHICH IS THERE'S LOTS OF WAYS TO CONNECT THE WORD CONNECTION IS, IS POSITIVE TO ME. 
          IT DOESN'T HAVE A NEGATIVE CONNOTATION, I DON'T THINK TOO MUCH. 
          YEAH, I THINK THE, THE MEANING UNDER THAT OBJECTIVE OR CAFE A IS TO, TO GET THE NUTS AND BOLTS, MAKE ALL THAT WORK. 
          BUT I THINK THE MARKETING MESSAGE IS DEFINITELY A DIFFERENT TERM. 
          WHILE WE'RE TALKING, I THINK THERE ARE TWO SEPARATE THINGS. 
          MM-HMM . 
          SO CALL IT A HUB IN MARKETING. 
          CALL IT CONNECTION FORM WHAT WE BE CONSISTENT. 
          YOU CAN, YEAH. 
          OH, WITH ME. 
          I'M EITHER WAY ON THAT. 
          SO DOES, SO I'M GONNA OFFER THIS UP AGAIN. 
          DOES CONNECTION POINT MAYBE MOVE US A LITTLE FURTHER AND CLOSER TO THE PART OF MAYBE MORE OF WHAT'S INTENDED WITH THIS PARTICULAR ITEM? AND DOES THAT MOVE US THIS DIRECTION? AGAIN, REMEMBERING THAT IN, IN OVERALL TERMS, WE DON'T HAVE NECESSARILY SIGNIFICANT OBJECTIONS TO THE CONCEPT OF WHAT'S INTENDED BEHIND THIS. 
          IT'S THE WORDING THAT WE'RE STRUGGLING WITH. 
          UM, OR IS THIS SOMETHING WHERE STAFF COULD COME BACK WITH MAYBE SOME PROPOSED CHANGES TO THE WORD ITSELF? THAT ONE. 
          THAT ONE. 
          THAT ONE? YEAH. 
          OKAY. 
          BECAUSE YOU'VE GOT AMATEURS OUT HERE TRYING TO DECIDE. 
          NO, NO OFFENSE. 
          THAT'S OKAY. 
          YOUR PROS WITH WORDS. 
          ALRIGHTY. 
          WELL WE'LL MOVE ON TO THE NEXT, WELL HOLD ON SECOND. 
          I JUST WANNA MAKE SURE THAT WE'VE GOT THAT BEFORE WE KEEP MOVING ON HERE. 
          IS THAT ACCEPTABLE TO COUNSEL TO COME BACK WITH MAYBE AN ALTERNATIVE WORD FOR THIS AND SEE IF WE CAN'T FIND A BETTER WORD TO HELP DESCRIBE WHAT WE'RE AFTER WITH THAT? IS THAT YEP, YEP. 
          YES. 
          YEP. 
          OKAY. 
          OKAY. 
          MOVING ALONG. 
          SORRY, DIDN'T MEAN TO NO, YOU'RE FINE. 
          JUST WANNA MAKE SURE WE LANDED WHERE WE NEED TO. 
          I DON'T 
          [02:10:01]
WANT YOU TO CUT US OFF. 
          WE HAVE A LOT OF STUFF TO TALK. 
          NO, I'M KIDDING. 
          . 
          OKAY. 
          SO THE NEXT ONE WAS 3.3. 
          UM, EDUCATE, UH, KIND OF TALK ABOUT MULTI MODES, RECEIVE FEEDBACK AND BETTER UNDERSTAND SIDEWALK BIKE LANES AND VEHICLES. 
          SO SOME OF THE FEEDBACK, AND I KNOW JAN CAN ALSO EXPAND ON THIS, IS UNDERSTANDING THAT IN TRANSPORTATION IN GENERAL AND IN THE INDUSTRY, WE'RE GOING FROM BEING A ROAD CENTRIC WHERE PEOPLE ARE DRIVING CARS TO BEING MULTIMODAL CENTRIC. 
          AND THAT YOU WILL SEE THROUGHOUT ALL THE TRANSPORTATION PLANS THAT ARE DEVELOPED. 
          AND REALLY IT'S AROUND NOT ONLY THE METROPLEX, THE STATE, BUT YOU KNOW, THE ENTIRE UNITED STATES INVITING THE BICYCLES, THE PEDESTRIANS, AND ALSO THE VEHICULAR VEHICULAR TRAFFIC. 
          BUT HOW DO WE DO THAT? HOW DO WE COMMUNICATE IT? HOW ARE WE LISTENING TO ALL SIDES OF THAT SPECTRUM? BECAUSE SOME PEOPLE WANT TO BE ABLE TO WALK, SOME PEOPLE WANT TO BE ABLE TO BIKE AND SOME PEOPLE STILL WANT TO DRIVE THEIR CARS. 
          UM, AND SO HOW DO WE REALLY UNDERSTAND THAT? BE GOOD LISTENERS AND THEN EDUCATE ON THE DIFFERENT PIECES AND THE DIFFERENT WAYS THAT YOU CAN MOVE AROUND THE TOWN. 
          UM, BECAUSE I KNOW SOME OF THE FEEDBACK WE DID SPECIFICALLY RECEIVE IS, UM, ARE PEOPLE REALLY USING THE TRAILS, THE SIDEWALKS AND THE BIKE LANES THAT ARE PROPOSED? ARE THOSE THINGS REALLY HAPPENING? AND HOW DO WE EDUCATE? UM, YOU KNOW, ALL AGES BECAUSE MAYBE FOLKS WHO ARE, UM, CHOOSING TO DRIVE, UM, MAYBE ARE FOLKS THAT MAYBE ARE A LITTLE BIT OLDER VERSUS THE YOUNGER GENERATION, SIMILAR TO HOW YOU'RE TALKING. 
          THEY LIKE TO RECYCLE. 
          THEY ALSO REALLY LOVE TO BE ABLE TO WALK TO PLACES AND RIDE THEIR BICYCLE. 
          AND THEY ALSO WANT TO LIVE AND WORK IN THE EXACT SAME PLACE. 
          YEAH. 
          THEY'RE USED TO IT. 
          THEY'RE COMING FROM COLLEGES OR YOU KNOW, BUILDINGS, ET CETERA, THAT HAVE ALL OF THAT ON THE BASE AND THEY'RE LIVING ABOVE IT. 
          AND SO, UM, HOW DO WE CONTINUE TO EDUCATE AND HAVE THAT CONVERSATION? YOU WANNA EXPAND? YEAH. 
          'CAUSE ONE OF THE THINGS THAT I ALSO HEARD WAS, AND WE TIED THIS WITH 3.3, BUT WE ALSO HEARD THIS IN RELATED TO THE 3.2, LIKE IMPROVE THE EAST WEST P PEDESTRIAN CONNECTIVITY, BUT DO A DEEPER DIVE ON GATHERING PUBLIC INPUT AND DOING THAT PUBLIC ENGAGEMENT AROUND THAT PIECE TO REALLY IDENTIFY WHAT ARE THOSE EAST, WEST, UM, CONNECTIONS THAT EVERYBODY THAT LIVES IN ADDISON AND WORKS AT ADDISON IS COMFORTABLE WITH AND WHAT'S A GOOD FIT FOR OUR COMMUNITY. 
          UM, AND SO I THINK THAT JUST BUILDS OFF OF WHAT BECKY JUST EXPANDED ON. 
          OKAY. 
          AND THEN THE LAST ONE WAS IDENTIFY PLAN AND IMPLEMENT CROSSWALKS. 
          I KNOW WE JUST RECENTLY HAD A COUNCIL PRESENTATION ABOUT A LOT OF PROJECTS THAT WE'RE DOING, BUT TAKING THAT TO THE NEXT LEVEL, TAKING THE TRANSPORTATION PLAN, ACTUALLY IMPLEMENTING IT, BEING ABLE TO SEE, HAVING GOOD EXAMPLES OF OTHER PROJECTS THAT ARE HAPPENING AROUND THE ENTIRE UNITED STATES. 
          I TALK PRETTY LOUD . 
          UM, NO, YOU'RE FINE. 
          AND, UM, YOU KNOW, JUST HOW DO WE LOOK AT DOING THAT BETTER AND MAKING SURE THAT WE'RE LOOKING AT ALL MODES OF TRANSPORTATION, NOT JUST TALKING ABOUT IT, BUT ACTUALLY MAKING IT HAPPEN AND IMPLEMENTING IT. 
          UM, AND SO THAT'S WHAT I UNDERSTAND FROM THAT. 
          YOU'RE TALKING ABOUT THREE POINTS, THE LAST ONE, RIGHT? YES SIR. 
          3.6 I BELIEVE BECAUSE I, SO I WAS IN THE CONVERSATION WITH CHRIS AND CERTAINLY WANNA GIVE YOU AN OPPORTUNITY, BUT I WAS WONDER, EVEN AS I'M LOOKING AT IT, I'M WONDERING IF WE MIGHT WANT TO, SO THIS IS PROBABLY AN INITIATIVE UNDER 3.6, BUT AN IMPORTANT INITIATIVE. 
          YEAH. 
          I WAS WONDERING IF MAYBE YOU WANT TO INCLUDE THE WORD LIKE, INNOVATIVE CROSSWALK SOLUTIONS. 
          SO IT'S, IT REALLY SHOWS THAT WE'RE TRYING TO BE ON THE CUTTING EDGE AND FIND, UM, DIFFERENT WAYS TO DO IT. 
          AND I THINK, I THINK THAT KIND OF GOES WITH WHAT YOU WERE SAYING EARLIER. 
          YEAH. 
          I MEAN, I THINK IT, IT COULD FIT UNDER 3.3, 3.5, 3.6 NUMBER OF 'EM. 
          I JUST THINK THAT'S HUGE. 
          I THINK WE'RE DOING A GREAT JOB BUILDING THIS TRAIL SYSTEM. 
          WE'RE INTRODUCING BIKE TRAILS, BUT IF YOU ACTUALLY TRIED TO USE IT, YOU GET TO A POINT WHERE YOU GET ACROSS THE STREET AND MM-HMM . 
          DANGEROUS. 
          WE MAKE IT VERY DIFFICULT. 
          YEAH. 
          SO I FEEL LIKE THAT SHOULD BE LIKE, THE NEXT FOCUS IS WHAT, WHAT ARE OUR OPTIONS? WHAT ARE THE WAYS THAT OTHER COMMUNITIES, WHAT ARE THE BEST PRACTICES THAT OTHER COMMUNITIES USE TO GET PEOPLE SAFELY ACROSS STREETS LIKE MIDWAY AND STREETS, LIKE BELMONT, IT BE CROSSINGS INSTEAD OF JUST CROSSWALKS. 
          'CAUSE SOME INSTANCES THERE MIGHT BE AN OPPORTUNITY FOR AN ELEVATE CROSSING. 
          YEAH. 
          YEAH. 
          AND I THINK THAT'S MY POINT IS LET'S JUST SEE WHAT'S OUT THERE AND WHAT'S AVAILABLE. 
          SOME OF THEM MIGHT NOT BE AFFORDABLE, SOME OF 'EM MIGHT NOT MAKE SENSE, BUT AWESOME. 
          YEAH. 
          I'D LOVE TO BE OPEN TO ANYTHING AT ALL. 
          AND SO SOME EDUCATION SUPPORT AROUND THESE TWO AS WELL. 
          WAS THAT OTHER MM-HMM . 
          DISCUSSION WE WERE HAVING IS YES. 
          SOME EDUCATION AROUND THOSE PARTICULAR ITEMS AS WELL. 
          YEP. 
          AND I THINK THE OTHER THING THAT WE KIND OF HEARD FROM THAT, UM, YOU KNOW, CROSSWALKS, CROSSINGS, ET CETERA, IS ALSO PHYSICALLY GETTING INTO THE SPACE AND MAKING SURE THAT WE ARE SEEING HOW THESE ARE ALL CONNECTING AND USING THOSE DIFFERENT MODES TO MAKE SURE THERE'S NOT A DISCONNECT. 
          AND SO INSTEAD OF JUST TAKING A PROJECT AND IMPLEMENTING 
          [02:15:01]
IT AND MAKING IT HAPPEN PHYSICALLY, MAKING SURE THAT YOU CAN GET FROM ONE PLACE TO ANOTHER TO ANOTHER DESTINATION. 
          AND YOU'RE EXPERIENCING IT YOURSELF AS YOU'RE WORKING THROUGH THE DESIGN PROCESS. 
          THERE YOU GO. 
          THAT'S GREAT. 
          YEP. 
          THANK YOU. 
          YEP. 
          YEP. 
          THANK YOU. 
          THAT'S ALL WE GOT? YEAH, ABSOLUTELY. 
          . 
          OKAY. 
          ABSOLUTELY. 
          I'LL TAKE THAT BACK. 
          NICE WORK. 
          THANK YOU. 
          THAT'S JUST ME. 
          SO, UH, THIS, UH, INFRASTRUCTURE DEVELOPMENT AND MAINTENANCE WAS AN AREA I THINK ALL THE COUNCIL MEMBERS CAME BY AND EXPRESSED STRONG SUPPORT AND RECOGNIZED THE IMPORTANCE OF THAT. 
          REGARDING 4.1, THERE WERE A LOT OF COMMENT ON, UH, PRIDE RELATED TO THE ASSET MANAGEMENT PLAN AND HOW ADDISON IS WAY AHEAD OF, OF REALLY ANYBODY IN THE AREA. 
          AND SOMETIMES WE FIND IT DIFFICULT TO FIND PEERS THAT ARE DOING ANYTHING IN THAT AREA. 
          IN THE US WE WILL HAVE TO LOOK AT SOME OF THE UK COUNTRIES. 
          SO NO RECOMMENDED CHANGES ON 4.1 AND ON 4.2, UH, EVALUATE INFRASTRUCTURE NEEDS FOR REDEVELOPMENT DEVELOPMENT, UH, STAYING TRUE TO THE ADDISON BRAND. 
          AND AGAIN, I THINK THERE WAS, THERE WAS STRONG, UH, CONSENSUS FOR THAT AS WELL. 
          AND A COMMENT WAS MADE AND THEN WRITTEN UP AND SEVERAL OTHER, UH, COUNCIL MEMBERS EXPRESSED SUPPORT NEXT TO THAT, THAT IN PARTICULAR, UH, INWOOD REDEVELOPMENT, BUT NOT, I DIDN'T HEAR SPECIFICALLY TO TO CHANGE THAT, BUT JUST SAYS IN REGARDS TO 4.2 THAT INWOOD IS AN AREA THAT IT WAS, WAS OF, OF PARTICULAR IMPORTANCE REGARDING REDEVELOPMENT. 
          SO WE DEFINITELY NEED TO FIGURE OUT WHERE INWOOD LIVES AT. 
          DAVID, YOU GOT THOUGHTS ON THIS? I CAN SEE YOUR WHEELS TURNING. 
          UH, I MEAN I THINK IT PROBABLY LIVES IN ECONOMIC DEVELOPMENT AS WE'RE GOING FORWARD, BUT I WOULD LOVE TO HEAR THE CONVERSATION. 
          I, I THINK, UH, UH, COUNCIL MEMBER WILSON, YOU'RE THE, YOU'RE THE FIRST ONE THAT BROUGHT IT UP AND, AND YOU'RE YOU. 
          YEAH. 
          SO, UM, I DIDN'T PUT IT THAT, THAT WAY SUPPORT INWOOD, BUT, BUT I, I THINK WE WILL HAVE SOME OPPORTUNITIES, MAYBE SOME INFRASTRUCTURE OPPORTUNITIES THERE. 
          AND, UM, I WOULD SAY WE BRING IT UP AT THAT TIME. 
          YEAH. 
          IF, IF THEY COME UP, THAT'S GREAT. 
          OKAY, GREAT. 
          GREAT. 
          THAT'S IT. 
          PRETTY PAIN FREE ON THAT ONE. 
          THERE YOU GO. 
          ALL RIGHT. 
          , NICE WORK. 
          THANK YOU. 
          WE ACTUALLY HAD SOME, SOME PRETTY, UH, UNANIMOUS, I'M GONNA SAY CONSENSUS MAYBE. 
          OH BOY. 
          NO, I'M JOKING. 
          WHOA. 
          WHOA. 
          GOOD. 
          UH, GOOD, GOOD SUPPORT ON THE EXISTING, UM, UH, KFA. 
          THERE, THERE WAS SOME CONVERSATION ABOUT, UM, GRANTS AND GRANT SEEKING. 
          UH, WE'VE ACTUALLY ADDED THAT AS AN INITIATIVE IN 2025. 
          SO THAT'S ACTUALLY SOMETHING THAT WE'RE CURRENTLY DOING, UH, AS AN INITIATIVE. 
          UH, SO ACTUALLY FORMING A COMMITTEE, UM, TO SEEK, UH, OUTSIDE FUNDING, UM, CITYWIDE AND MAKING SURE THAT WE'RE MAXIMIZING THE FUNDING THAT WE'RE ABLE TO GET. 
          UM, SO THAT'S SOMETHING THAT WAS ADDED FOR 2025 AS AN INITIATIVE. 
          AND THEN WE ALSO HAD, UH, WHAT CAME UP AS DEVELOPING A PLAN FOR THE NEXT BOND ELECTION OR ALSO ISSUANCE OF GENERAL OBLIGATION BONDS VERSUS CERTIFICATES OF OBLIGATION. 
          UM, WE'VE STILL GOT QUITE A BIT OF MONEY TO SPEND WITH THE LAST BOND ELECTION. 
          SO A LOT OF THOSE ARE ROAD PROJECTS AND I THINK THIS MORE FOCUSED ON FACILITIES. 
          BUT GENERALLY WHEN WE'VE LOOKED AT A BOND ELECTION, IT'S BEEN ALL ENCOMPASSING, WHAT DOES THE TOWN NEED, UM, YOU KNOW, FOR THE NEXT CERTAIN AMOUNT OF YEAR. 
          SO WE, WE LISTED THIS AS DEVELOP A PLAN FOR THE NEXT BOND ELECTION. 
          I HAD BROUGHT THAT UP AND I DON'T KNOW IF THAT'S THE RIGHT THING, THE RIGHT WAY TO DO IT, BUT I WAS THINKING ABOUT, WE KIND OF FAST TRACK THE POLICE STATION BY DOING THE COS AND WE KNOW WE NEED TO DO IT. 
          UH, MAYBE WE HAVE MORE OF A TIMELINE, UH, ENOUGH TIME TO DO A BOND ELECTION THAT IT MAY INCLUDE A BOND COMMITTEE, IT MAY INCLUDE, UH, THE FIRE STATION OR SOME OTHER BIG THINGS THAT WE MIGHT WANNA PUT IN THERE. 
          THAT, THAT WAS MY THOUGHT. 
          I DON'T KNOW IF THAT FITS OR IF IT'S APPROPRIATE. 
          SO YOU GUYS CAN THUMBS UP, THUMBS DOWN, KILL IT, WHATEVER. 
          WELL, I, I WOULD JUST JUMP IN QUICKLY. 
          WE'RE GOING TO, WE WILL BE COME, WE, WE, WE ALREADY HAVING DISCUSSIONS OF COMING TO YOU PRIOR TO THE BUDGET TO HAVE A SIMILAR DISCUSSION OF WHERE ARE WE RIGHT NOW WITH THE POLICE STATION, WITH OUR OTHER FACILITIES AND WHAT MAKES THE MOST SENSE MOVING FORWARD. 
          UM, SO I THINK IT'LL BE DRIVEN BY THAT, BUT I THINK I, I THINK THIS WILL BE A STRATEGIC OBJECTIVE FOR US, SO WE SHOULD PUT THAT IN THERE. 
          THIS DEFINITELY FALLS AT THE STRATEGIC OBJECTIVE LEVEL IF THAT'S WHERE IT FALLS. 
          SO IT IS SOMETHING THERE WE WOULD WANT TO GET A, A THUMBS UP, THUMBS DOWN PREFERENCE ON, SO IT DOESN'T SAY WE WILL DO A, A BOND ELECTION. 
          THAT'S RIGHT. 
          JUST SAYS DEVELOPMENT. 
          MAYBE CONSIDER, SO WHEN, WHEN MIGHT WE HAVE THIS CONVERSATION? YOU'RE, YOU'RE REFERRING TO? UH, MOST RECENTLY WE WERE TALKING ABOUT DOING IT IN MAY, UM, IN MAY. 
          AND WOULD THAT INCLUDE ALL OF OUR STREET PROJECTS ALSO? I ASSUME WITH ALL THE BOND RELATED STUFF, UH, WE WOULD GIVE UPDATES ON SOME OF THOSE. 
          IT WOULDN'T BE IN SPECIFIC 
          [02:20:01]
DOWN TO THE DETAIL LEVEL, BUT YEAH, WE WOULD, I MEAN JUST GENERAL, THE HIGH LEVEL, ANY LEVEL, ALL THE, ALL THE PROJECTS, THAT WOULD BE UP FOR CONSIDERATION ABSOLUTELY. 
          TO GO INTO THE NEXT ONE. 
          CORRECT. 
          OKAY. 
          CAN YOU CLARIFY FOR ME ON THE POLICE STATION, I KNOW WE'VE TALKED ABOUT COS AND $35 MILLION, I DON'T KNOW WHAT THE TIMING IS. 
          AND HAVE WE ALREADY, I DIDN'T THINK WE'VE ALREADY APPROVED THAT. 
          I HAVE WE OFFICIALLY APPROVED IT OR IS IT STILL WELL, YOU, YOU HAVE NOT, WE HAVE, WE HAVE NOT ISSUED THAT FOR THE CONSTRUCTION OF THE BUILDING. 
          WHAT WE'VE DONE SO FAR IS WE STARTED A NEEDS ASSESSMENT, WHICH WAS APPROVED BY COUNSEL. 
          SO WE, THAT WAS THE, IS THE FIRST STEP IN THE PROCESS AS WE GO THROUGH A NEEDS ASSESSMENT, ONE OF THE THINGS THAT YOU SEE IN A NEEDS ASSESSMENT IS HOW MUCH MONEY ARE YOU, ARE YOU GOING TO NEED? UM, SO WE'VE BEEN, SO FAR WE'VE BASED IT ON INITIAL ESTIMATES FROM A GROUP THAT JUST HIGH LEVEL, HERE'S WHERE YOU ARE. 
          AS WE'RE GOING THROUGH THE NEEDS ASSESSMENT, WE'RE GONNA SEE HOW MUCH MONEY WE REALLY NEED IN ADDITION TO A NUMBER OF OTHER THINGS, OPTIONS WE HAVE FOR, UH, OPTIONS WE HAVE FOR THE BUILDING AS WE LOOK TO THE FUTURE. 
          SO THAT WILL BE PART OF THAT DISCUSSION. 
          UM, BECAUSE LOOK, YOU GET, WHEN WE GET THE NEEDS ASSESSMENT BACK, IF IT'S AT THE $35 MILLION NUMBER AND WHAT WE TALKED ABOUT, THERE WAS COMFORT LEVEL FOR COS. 
          AND IF IT'S MUCH MORE THAN THAT, IT MAY BE A DIFFERENT DISCUSSION WITH COUNSEL. 
          SO WE NEED TO HAVE THAT DISCUSSION WITH COUNSEL AS WE LOOK TO THE FUTURE. 
          WELL, WE HAVE APPROVED THE, UH, THE EXPENDITURE FOR THE DESIGN OF THE FACILITY. 
          WE'VE ISSUED THE DEBT, WE ISSUED SOME, NOT THE DEBT FOR THE, WE'VE NOT ISSUED ANY DEBT FOR THIS ONE. 
          THE NEEDS ASSESSMENT I BELIEVE WAS, WAS NOMINAL DOLLAR AMOUNT. 
          UM, SO WE HAVEN'T, UH, ISSUE COUNCIL HASN'T APPROVED ANY FINAL DESIGN OR ANYTHING RELATED TO CONSTRUCTION. 
          SO WE'VE SOLD NO BONDS FOR THIS. 
          NO COS FOR THIS ONE, I THOUGHT WE APPROVED THE DESIGN. 
          IT WAS APPROVED. 
          THAT WAS BUDGETED. 
          IT'S BUDGETED. 
          SO THIS PROJECT IS IN THE CAPITAL IMPROVEMENT PLAN AT THE FULL $35 MILLION. 
          UM, BUT FINAL DESIGN CONTRACTS HAVE NOT GONE FORWARD SO FAR. 
          THANK YOU. 
          YEAH. 
          SO THERE'S A PROPOSAL HERE TO ADD A STRATEGIC OBJECTIVE AND THERE WAS ALSO A DISCUSSION OF SHOULD IT SAY, DEVELOP OR CONSIDER. 
          SO I JUST WANT TO GET A TEMPERATURE CHECK HERE. 
          I LIKE DEVELOP. 
          OKAY. 
          WE'RE COMFORTABLE WITH THE WORDING WE'VE GOT HERE, GENERALLY SPEAKING. 
          NO. 
          OKAY. 
          NO, NO. 
          YEAH, LET'S JUST GET SOME GENERAL PREFERENCES, YOU KNOW, WHATEVER THUMBS DIRECTIONS YOU FEEL TO INDICATE WOULD BE FINE. 
          OKAY. 
          I'M GOOD. 
          YES, WE'VE GOT THE YAYS. 
          I'M A, I'M A THUMBS DOWN RIGHT NOW JUST BECAUSE I JUST THINK IT'S PREMATURE BEFORE THIS, THIS MEETING YOU'RE TALKING. 
          SO MY QUESTION IS, DOES IT NEED TO EVEN BE PART OF THIS? AND WE, WE'VE DONE BOND ELECTIONS OVER THE YEARS AND IT'S NEVER BEEN A PART OF IT. 
          IT'S JUST SOMETHING COMES UP, IT'S TIME TO START TALKING ABOUT A BOND. 
          IT, I'M NOT SURE THAT IT NEEDS TO BE A STRATEGIC OBJECTIVE. 
          IT'S JUST KIND OF OUR, OUR PRACTICE EVERY FEW YEARS WE, WE DO BONDS. 
          I WOULD LIKE TO SEE IT AS AN OBJECTIVE AND I WOULD TOO. 
          WE CAN THUMB SOME THUMBS DOWN. 
          OKAY. 
          NANCY? I DON'T HAVE A PROBLEM WITH IT BEING AN OBJECTIVE. 
          I MEAN, IT CAN, ONCE IT'S DONE, IT CAN DROP OFF. 
          OKAY. 
          LET'S MAYBE GO AHEAD. 
          JUST SEVERAL REGARDLESS OF WHETHER IT'S AN OBJECTIVE OR NOT. 
          WE'RE WE ARE GONNA GONNA FOUR OPTIONS. 
          THAT'S, THAT'S MY POINT. 
          THAT'S WHAT I SAY. 
          YEAH. 
          SO, SO IF WE HAVE IT ON AS ON AN OBJECTIVE, THEN IT, IT IS MEMORIALIZED AS WHAT WE'RE DOING. 
          THAT'S THE ONLY THING I DON'T CARE, WHICH IS WHERE WE'RE SAYING FOR STAFF TO PUT RESOURCES, TIME AND EFFORT. 
          SO IT FEELS THERE'S SOME CONSISTENCY WITH THAT. 
          MAYBE IT GOES AS AN INITIATIVE UNDER SOMETHING ELSE. 
          I'M FINE WITH IT AS A STRATEGIC OBJECTIVE. 
          OKAY. 
          LET'S TRY THE OBJECTIVE AND GO AHEAD AND HAVE AN INDICATION OF WHETHER WE LIKE IT AS A 5.5, AS AN OBJECTIVE AS WRITTEN. 
          DO I HAVE AS A OBJECT STRATEGIC OBJECTIVE? AS A STRATEGIC OBJECTIVE? DO WE HAVE SUPPORT AS WRITTEN FOR IT TO BE A STRATEGIC OBJECTIVE? DO WE HAVE A PREFERENCE THAT THIS WOULD BE SOMETHING THAT WE WOULD, WE WOULD PUT IN THERE? IF WE'VE GOT IT, LET'S GO AHEAD AND INDICATE IT. 
          I'VE, WE GOT THE A'S HAVE IT, THE A'S HAVE IT IN THIS CASE AND IT'S NOT, YE'S. 
          BUT PEOPLE WITH STRONG PREFERENCES AND THE DIRECTION THAT IS POSITIVE. 
          I DON'T KNOW HOW TO SAY IT RIGHT ANYMORE. 
          I'VE LOST MY BOOKS, BUT IT'S IN THERE AND THAT'S WHAT WE HAVE IS SO WE HAVE IT AND, UH, FURTHER DISCUSSION CAN BE OCCURRING ABOUT IT. 
          SO GREAT DISCUSSION. 
          ALL RIGHT. 
          THANKS. 
          THANK YOU. 
          THANKS. 
          NEXT TEAM UP. 
          SO I HAVE A QUESTION ON THE INITIATIVES THAT'S ADDED AFTER THE BUDGET. 
          UM, WHERE DO THEY SHOW UP? ARE THEY SHOWING UP ON THE WEBSITE BECAUSE YEAH, HE HAD MENTIONED THAT THEY, WE DO HAVE AN INITIATIVE ACROSS, UH, ACROSS DEPARTMENT, UM, TEAM OF, UH, GRANTS LOOKING AT GRANTS. 
          AND THAT IS AN INITIATIVE AND THAT'S BEEN ACTUALLY ADDED TO THE 
          [02:25:01]
DOCUMENT ON THE WEBSITE. 
          UH, YOU, YOU HAVE A PRINTOUT OF THE MOST RECENT ONE? YEAH, I I JUST CURIOUS, I'LL TAKE IT OFFLINE WITH YOU. 
          I WAS JUST CLARIFYING IS OKAY. 
          YEP. 
          SO THE NEXT INITIATIVE IS COMMUNITY ENGAGEMENT. 
          AND IN GENERAL WE, UM, HEARD PRETTY POSITIVE FEEDBACK. 
          ONE OF THE TOPICS, UM, THAT WAS BROUGHT UP IS THE NEED TO EDUCATE AND ENGAGE RESIDENTS ABOUT EVERYTHING THAT ADDISON HAS TO OFFER AND KIND OF CREATE A FAN BASE THAT CAN EDUCATE OTHER PEOPLE ABOUT THE, OUR BUSINESS COMMUNITY, ABOUT THE NUMBER OF VISITORS WE THAT WE HAVE COME IN. 
          UM, AND JUST GIVE THEM A BETTER FEEL FOR EVERYTHING THAT HAPPENS IN ADDISON. 
          'CAUSE I THINK AS RESIDENTS WE TEND TO BE A LITTLE, UM, WE FOCUS ON WHAT'S IMPORTANT TO THE RESIDENTS, BUT UNDERSTANDING THE LARGER PROFILE OF WHAT THE TOWN IS ABOUT. 
          UM, AND ALONG WITH THAT, PROVIDING COUNSEL WITH THE TOOLS TO TELL THAT STORY. 
          SO, UM, MAKING SURE THAT THEY HAVE THE DATA AND, UM, THE, THE FACTS TO BE ABLE TO, TO SHARE WHEN THEY'RE OUT IN THE COMMUNITY TALKING WITH RESIDENTS. 
          AND ONE OTHER TOO, WHICH IS WE MOVE 6.4 UNDER 6.3. 
          SO THAT ONE RIGHT, WE DECIDED ON EARLIER. 
          CAN YOU MOVE OVER JUST TO SCOTIA? YES, SIR. 
          OKAY, THANK YOU. 
          THAT WAS MY COMMENT UP THERE. 
          AND MY THOUGHT WAS, YOU KNOW, I KNOW AT MARKETING DOES A GREAT JOB OF TELLING, YOU KNOW, EDUCATING OUR, OUR RESIDENTS OF ALL THE STUFF GOING ON, BUT I WAS THINKING MORE SO, UM, CONTINUE THAT OF COURSE AND TELL THE STORY OF ALL THE THINGS WE'RE DOING IN ADDISON AND, AND YOU KNOW, WHAT WE ARE, YOU KNOW, MY OPINION IS WE'RE A BUSINESS TOWN, RIGHT? AND, UM, RESIDENTS UNDERSTANDING THAT MORE THAN IT'S JUST A TOWN THAT THEY LIVE IN. 
          WE'RE IN A BUSINESS TOWN ALSO, SO WE'RE KIND OF HOSTS TO ALL THESE BUSINESSES IN ADDITION TO LIVING IN OUR NEIGHBORHOODS AND, UH, HELPS THEM UNDERSTAND A LITTLE BIT MORE KIND OF THE WHOLE STRATEGY OF HOW THE TOWN OF ADDISON OPERATES AND, AND, AND MOVES. 
          UM, AND THEN THE SECOND ONE WAS, SO BACK TO THE FIRST ONE, MORE EDUCATION ON ALL OF OUR RESIDENTS. 
          WE HAVE, WE'RE A SMALL TOWN, RIGHT? WE'RE A SMALL TOWN ESPECIALLY OF THE INVOLVED PEOPLE AND VOTERS. 
          THE MORE WE ARE COMMUNICATE WITH THE SMALL TOWN, THE MORE, UM, TOGETHER WE ARE VERSUS DIVIDED. 
          AND IT HELP WE, WE CAN HAVE A REALLY GREAT RESIDENT TEAM IF WE ALL KNOW THE SAME INFORMATION. 
          SO THAT'S, THAT'S KIND OF THE, THE ESSENCE OF THAT. 
          THE SECOND ONE IS, UM, COUNCIL ARE AMBASSADORS FOR THE TOWN TOO. 
          WE INTERFACE WITH A LOT OF RESIDENTS AND WE TELL THE ADDISON STORY, AND THIS ONE'S JUST, AND THESE ARE BOTH TACTICAL SMALL INITIATIVES, MAYBE NOT SO SMALL, BUT CAN BE SMALL. 
          UH, AN EXAMPLE WOULD BE FOR EQUIPPING US, MAYBE YOU HAVE A, UM, A NEIGHBOR NEIGHBORHOOD MEETING IN A BOX PACKAGE, RIGHT? YOU CAN HAVE A NEIGHBORHOOD MEETING AND HERE'S THE THINGS THAT YOU WOULD NEED TO DO THAT MAYBE HANDOUTS, FLYERS OR, UM, YOU KNOW, TALK TRACKS OR, OR SOMETHING LIKE THAT TO MAKE IT EASY FOR US TO FACILITATE HELP TELLING OUR LOCAL CONSTITUENTS AND BEING ABLE TO GO TO A HOMEOWNERS MEETING. 
          WE HAVE A CONSISTENT MESSAGE THAT WE TELL, RIGHT? SO THAT WAS A THOUGHT PROCESS. 
          THEY'RE BOTH REALLY VERY TACTICAL. 
          THEY'RE NOT AND THESE ARE INITIATIVES YOU'RE SUGGESTING? YEAH, INITIATIVES. 
          THEY'RE NOT OBJECTIVES NECESSARILY. 
          I MEAN, IT COULD ROLL UP UNDER A LARGER OBJECTIVE OVER THERE. 
          UM, WHERE DO YOU SEE THESE LIVING AT UNDER THESE OBJECTIVES? COUNSEL? YOU KNOW WHAT? I DON'T KNOW IF, IF I, UH, THAT ONE. 
          6.3. 
          THIS ONE? MM-HMM . 
          OKAY. 
          OKAY. 
          JUST WANTED TO GUT CHECK IF WE'RE THANK YOU. 
          YEAH, MARKETING. 
          I, ME PERSONALLY, I DON'T, I DON'T FEEL LIKE I'M LACKING ANY, ANYTHING, ANY TOOL OR ANYTHING ELSE HOLDING ME BACK FROM INTERACTING WITH THE COMMUNITY. 
          I'M, I'M, I'M DOING THAT A LOT. 
          I'M GONNA DO THAT A LOT EVEN MORE NOW THAT IT'S CAMPAIGN SEASON. 
          BUT, UM, I I I DON'T FEEL LIKE THERE'S ANYTHING HOLDING US BACK, UH, AS COUNCIL MEMBERS. 
          UM, AND ON THE PREVIOUS ONE, I, UH, ARE YOU TALKING ABOUT LIKE A, A, A NEW, UH, LIKE A TEAM OF RESIDENTS OR SOMETHING? OR HOW NO, THAT LOOKS MORE OF THE, OF A, OF A DIRECTION WITHOUT A WHOLE LOT OF THE TACTICAL HOW UNDER IT. 
          YEAH. 
          I, I, I, OOH, I THINK MARY AND HER TEAM ARE DOING A, AN INCREDIBLE, INCREDIBLE JOB. 
          YOU KNOW WHAT I MEAN? YEAH, NO, I'M, I'M, I'M SAYING IT TOO. 
          AND SO, UM, IF ANYTHING, JUST, UM, GETTING PEOPLE TO READ THE NEWSLETTER, RECEIVE THE NEW READ, THE NEWSLETTERS HUGE, RIGHT? I MEAN, A LOT OF, A LOT OF OUR FOLKS, THEY WANNA, THEY WANT 
          [02:30:01]
US TO TALK ABOUT IT RATHER THAN THIS INFORMATION THAT'S READILY AVAILABLE THAT THEY'RE GETTING. 
          SO I DON'T KNOW HOW WE GET FOLKS TO, TO SOME OF THEM TO READ IT. 
          BUT, UM, YOU KNOW, MY MAIN FOCUS IS JUST TO MAKE SURE THAT THEY, THEY UNDERSTAND THAT ALL THESE THINGS ARE ALREADY OUT THERE. 
          VISIT ADDISON AND THE, THE FRIDAY NEWSLETTER, YOU KNOW, THAT IT GOES ON AND ON. 
          UM, IT'S JUST HOW DO WE, HOW DO WE GET SOME OF THEM TO UNDERSTAND THAT THEY'RE OUT THERE AND THEY THEY SHOULD SUBSCRIBE OR THEY CAN SUBSCRIBE. 
          YEAH. 
          THAT'S, THAT'S THE HOW. 
          YEAH. 
          AND, AND THAT'S, I MEAN, I, I AGREE WITH YOU ON THAT, MARLON, THAT, UH, YOU KNOW, THERE'S SO MUCH INFORMATION OUT THERE, YOU KNOW, BECAUSE MARY AND HER TEAM HAVE DONE A GREAT JOB AND, AND EVERY WEEK THERE'S GREAT INFORMATION COMING OUT. 
          THE WEBSITE'S GOT A LOT OF INFORMATION ABOUT THE STORY OF THE TOWN. 
          AND LIKE MARY AND I WERE TALKING ABOUT, YOU KNOW, GETTING PEOPLE ENGAGED. 
          THAT'S ALWAYS THE CHALLENGE. 
          AND YOU CAN'T FORCE ENGAGEMENT. 
          'CAUSE PEOPLE ARE JUST GOING ABOUT TO HOWARD POINT JUST LIVING THEIR LIVES AND DOING THEIR THING AND, UH, AND THEY DON'T PAY THAT MUCH ATTENTION. 
          AND NOT, IT'S, IT'S HARD TO GET TO THE, TO THAT LEVEL WHERE YOU GET TO THAT SOMETHING, SOMETHING GREATER THAN THAT SMALL PERCENTAGE OF FOLKS THAT EVEN ARE PAYING ANY ATTENTION. 
          SO I DON'T KNOW HOW YOU, I DON'T KNOW HOW YOU FORCE IT. 
          COULD JUST DRAW ATTENTION TO ONE OF THE NEW INITIATIVES THAT'S ON THAT'S ON HERE. 
          OBVIOUSLY I THINK THE CITIZENS ACADEMY PLAYS A LARGE PART MM-HMM . 
          MM-HMM. 
          IN WHAT YOU'RE SAYING. 
          ONE OF THE, OF THE NEWER ONE THAT'S ON HERE THAT WE HAVEN'T HAD A CONVERSATION WITH THE FULL COUNCIL ON, WE WILL, AS WE DEVELOP IT, WAS AT THE, THE MAYOR MAYOR'S SUGGESTION AS WE BROUGHT IT UP, IS TO DEVELOP A, A YOUTH UM, COUNCIL, A YOUTH ENGAGING STUDENTS. 
          WE DON'T KNOW WE'RE CALLING IT YET, WE'RE AT THE INITIAL STAGE. 
          BUT A WAY FOR, UM, YOUNG FOLKS TO COME AND GET INVOLVED AND GET ENGAGED IN THE TOWN. 
          SO SOMETHING WE'RE EXCITED ABOUT THAT I THINK PLAYS INTO SOME OF WHAT YOU'RE SAYING AS WELL. 
          DARREN AND I. 
          YEAH. 
          I, THANKS. 
          YEAH. 
          AND TO BOTH OF YOUR POINTS, THEY'RE, THEY'RE ALREADY DOING THIS AND THESE ARE JUST BRAINSTORM IDEAS REALLY. 
          AGAIN, THEY'RE NOT EVEN, MAYBE EVEN INITIATIVE LEVEL, SO YEAH. 
          YEAH. 
          MAYBE WE TREAT 'EM LIKE OUR KIDS AND TELL 'EM NOT TO READ IT. 
          . 
          AND THAT MIGHT BE THE MOST EFFECTIVE WE'VE HEARD TODAY. 
          RIGHT THERE. 
          THAT'S RIGHT. 
          DO NOT READ, RIGHT? THAT'S RIGHT. 
          DO NOT READ. 
          WE WANNA KEEP THIS A SECRET. 
          THIS IS A SECRET REVERSE TO PSYCHOLOGY. 
          THAT'S GREAT. 
          THAT'S FUNNY. 
          NO, GREAT DISCUSSION AND A CONSISTENT DISCUSSION. 
          EVERYBODY IN MOST COMMUNITIES I'M WORKING WITH ARE TRYING TO FIND WAYS TO GET THEIR RESIDENTS TO ENGAGE MORE. 
          OPENING UP THE NEWSLETTER AND PROBABLY, I LIKE YOUR IDEA. 
          READ SECRET. 
          DON'T READ SECRET. 
          DO NOT READ. 
          RIGHT. 
          SECRET SECRET. 
          TOP SECRET. 
          PUT IT RIGHT ON THERE. 
          IT'S ING PEOPLE RESPOND TO SECRET COME ON UP. 
          SECRETS. 
          RIGHT? THANKS FOR THAT. 
          THAT'S BRILLIANT. 
          OH, IT'S BLANK. 
          PERFECT. 
          OH, NO, NO. 
          WAIT A SECOND. 
          OH, THIS, IT'S A SURPRISE REVEAL. 
          NEVERMIND HERE. 
          OKAY. 
          IT'S A REVEAL. 
          UM, SO OURS WAS VIBRANT ACTIVE COMMUNITY AND WE HAD A LOT OF NOT CHANGES FOR 7.1 AND 7.2. 
          SO WE'RE INTERPRETING THAT AS SUPPORT TO LEAVE THOSE. 
          UM, BUT ON 7.3 THERE WAS A COMMENT TO REMOVE, TO OPTIMIZE THE ADDISON BRAND OUT OF THIS ONE. 
          SO VISION AND CREATE SPECIAL MOMENTS THAT MAKE PEOPLE WANNA BE IN ADDISON. 
          AND THEN ARTS EVENTS, THE ATHLETIC CLUB MARKETS. 
          UM, SO THAT WAS A SUGGESTION THAT WAS MADE. 
          AND THEN, UM, , I WANNA PUT OUT THAT ABBY'S LEFT-HANDED AND, AND I TOLD HER THIS IS AN OPPORTUNITY FOR EVERYBODY TO KIND OF WAKE YOUR BRAIN UP. 
          SO WE'RE GONNA LEAVE IT THIS WAY, . 
          I PUT A LITTLE NOTE THAT CREATIVE PEOPLE WORK HERE, UM, BUT WE'RE GONNA SEE HOW WELL I DO WITH THIS. 
          BUT WHAT WE HEARD WAS, UM, I'M GONNA START DOWN HERE. 
          A LOT OF FEEDBACK AROUND 7.3. 
          SO THAT ONE THAT I JUST READ, BUT I THINK IT'S KIND OF BUILDING OFF OF SOME OF THE INITIATIVES THAT ARE ALREADY THERE. 
          SO THERE WAS SOME, YOU KNOW, LOOK INTO HOSTING A TEXAS CHILI COOKOFF. 
          UM, YOU COULD USE ADDISON ENTITIES LIKE BITTER SISTERS TO COME AND SUPPORT THAT. 
          IT'D BE SOMETHING THAT WOULD DRAW PEOPLE TO ADDISON. 
          UM, COULD WE DO NEW YEAR'S EVE FIREWORKS IN ADDISON? MAYBE NOT A BIG KABOOM TOWN TYPE EVENT AT THE PARK, BUT ONE THAT WOULD DRAW PEOPLE INTO OUR RESTAURANTS AND HOTELS CELEBRATING A NEW YEAR'S EVE, EVEN ADDISON. 
          UM, AND THEN BUILDING OFF OF WHAT WE'VE DONE WITH THE TEXAS OU RIVAL RIVALRY, ARE THERE OTHER PARTNERSHIPS THAT WE COULD HAVE WITH OTHER COLLEGES, ALUMNI CLUBS, ORGANIZATIONS THAT WOULD HELP SUPPORT OUR HOTELS AND OUR DINING PARTNERS. 
          UM, AND THEN COULD WE DO SOMETHING LIKE AN ADDISON BURGER BATTLE TO UM, KIND OF EMPHASIZE THE RESTAURANTS THAT SHOWCASE BURGERS. 
          SO HAVE BURGER WEEK OR BURGER FIGHT IN ADDISON. 
          UM, THAT COULD ALIGN WITH MAYBE MARCH MADNESS THAT WOULD DO SOMETHING THAT WOULD BRING PEOPLE TO THE COMMUNITY, BUT IT WOULD ALSO SHOWCASE OUR RESTAURANTS AND IT WOULD, IT'S PART OF ADDISON'S KNOWN FOR BEING FUN AND IT CREATES SOME FUN AROUND THAT. 
          SO THOSE WERE SOME GREAT KIND OF SUGGESTIONS. 
          WE GOT AROUND THE 7.3. 
          THANK. 
          OH, YOU ARE GONNA TURN IT SIDEWAYS FOR ME. 
          THANK YOU. 
          UM, AND THEN DID YOU WANNA SPEAK WITH THE, ABOUT THESE ABBY? WHAT I HEARD WAS, UM, TO START LOOKING AT OUR CORPORATE PARTNERS THAT COULD HELP SUPPORT, UM, 
          [02:35:01]
THAT COULD BE THE EMPLOYEES THAT WORK IN ADDISON. 
          COULD IT BE THE BIGGER BUSINESS ENTITY FOR SPONSORING SOME OF THE THINGS THAT WE'RE DOING? UM, AND WHAT, WHAT CAN WE DO TO GET BUY-IN SO PEOPLE WILL SPEND MORE TIME IN ADDISON. 
          SO IF THEY COME TO DO BUSINESS HERE OR THEY WORK HERE, WHAT CAN WE DO TO HOLD THEM HERE JUST A LITTLE BIT LONGER OR HAVE THEM COME BACK? UM, AND THEN COULD WE LOOK AT DOING SOMETHING AROUND A GUINNESS, UM, RECORD FOR AROUND FOOD. 
          WE'RE KNOWN FOR OUR RESTAURANTS AND OUR FOOD CULTURE. 
          UM, COULD WE HAVE A RESTAURANT INCUBATOR OR COULD WE HAVE CLASSES THAT TEACH PEOPLE ABOUT THE CULINARY ARTS? LIKE, UM, I THINK WILLIAMS SONOMA DOES A REALLY FUN KNIFE CLASS WHERE YOU LEARN TO LOOK LIKE A PRO CUTTING VEGETABLES. 
          AND ARE THOSE THINGS THAT WE CAN DO TO KIND OF BRING PEOPLE IN THAT SUPPORT THAT CULTURE THAT WE ALREADY HAVE IN ADDISON? DID I COVER THAT OR DO YOU HAVE ANYTHING TO ADD? YOU CAPTURED ALL OF IT. 
          ALRIGHT. 
          OKAY. 
          LOT OF GREAT SUGGESTIONS INSIDE OF THIS FOR SURE. 
          UM, I ONLY SEE ONE THAT COULD BE A STRATEGIC OBJECTIVE, WHICH WOULD BE EXPLORING PARTNERSHIPS WITH THE, THE BUSINESS SIDE OF THIS EQUATION. 
          SORT OF THE CORPORATE INVOLVEMENT SEEM TO BE MORE POTENTIALLY ON THE INITIATIVE, OR EXCUSE ME ON THE STRATEGIC OBJECTIVE LEVEL. 
          'CAUSE I DON'T KNOW THAT WE HAVE ANYTHING HERE THAT CAPTURES THAT IN THE THREE EXISTING ONES. 
          SO I JUST WANNA PUT THAT OUT. 
          COULD BE EXPLORE PARTNERSHIPS WITH EXISTING BUSINESSES TO, YOU KNOW, IMPROVE A VIBRANT, ACTIVE COMMUNITY OR HOWEVER WE MIGHT PHRASE IT. 
          BUT THAT MIGHT BE ONE THAT WE WOULD WANNA LOOK AT AS AN OBJECTIVE. 
          THAT HAS JUST STRUCK ME AS I'VE ATTENDED SOME OF THE MEETINGS WITH THE ECONOMIC DEVELOPMENT GROUP. 
          BUT IT SEEMS AS THOUGH A LOT OF THESE COMPANIES THAT VISITED WITH THAT, THEY'RE VERY, VERY WILLING, VERY DESIROUS OF BECOMING NOT JUST A TENANT, NOT JUST A COMPANY THAT RESIDES HERE, BUT TO BECOME INVOLVED. 
          YEAH. 
          AND THEY HAVE ALSO INDICATED THAT THEY WOULD LIKE THAT FOR THEIR EMPLOYEES. 
          MM-HMM . 
          UH, OR THAT THEIR EMPLOYEES HAVE ASKED ABOUT IT. 
          SO THAT WAS, THAT WAS THE REASON WHY I PUT THAT THERE AS WELL AS ONE OF THE OTHER, UM, UH, FOCUS AREAS TOO. 
          BUT I I, I DO, I DO THINK IT MIGHT HAVE SOME POTENTIAL, UM, IN, IN, IN THIS, UH, FOCUS GROUP. 
          FOCUS AREA. 
          YEAH. 
          I COULD SEE THAT BECOMING AN, AN OBJECTIVE. 
          SURE. 
          THE OTHER, SOME SOME REALLY INTERESTING, UM, INITIATIVES IN THERE THAT I THOUGHT MM-HMM . 
          YES. 
          I, I THINK THAT THE CORPORATE INVOLVEMENT SPEAKS TO WHAT WE'VE BEEN TALKING ABOUT BEFORE. 
          YOU KNOW, IS THERE A WAY WE CAN DO THE ADD ADDISON BUSINESS ASSOCIATION? RIGHT. 
          AGAIN, JUST AS A WAY TO ENGAGE, UM, I KNOW WE WE'RE DOING THE, WHAT DO WE CALL THAT? LIKE THE CORPORATE EVENTS. 
          THE CORPORATE CHALLENGE FIELD. 
          FIELD DAY. 
          FIELD DAY. 
          MM-HMM . 
          YEAH. 
          AND I THINK THOSE ARE ALL LITTLE THINGS THAT, UM, IF IF SOME OF THESE COMPANIES THAT ARE ING HERE FEEL MORE CONNECTED TO THE TOWN, IT MAY BE A LITTLE HARDER FOR THEM TO LEAVE. 
          CORRECT. 
          WHEN IT COMES TIME TO MAKE THAT DECISION. 
          SO I LIKE THAT IDEA. 
          MM-HMM . 
          YEAH. 
          I THINK SHOULD BE OBJECTIVE FOR, YOU KNOW, CORPORATE CITIZEN TYPE DEAL. 
          MM-HMM . 
          SO WE CAN WORK ON THE PHRASING OF THAT, BUT SOMETHING ALONG THE LINES OF EXPLORING BUSINESS PARTNERSHIPS AND WE CAN BUILD OUT A LITTLE BIT MORE OF THE PHRASING BEHIND THAT IN SUPPORT OF THE VIBRANT ACTIVE COMMUNITY EFFORTS. 
          SO OUR GOAL IS TO LEVERAGE THOSE PARTNERSHIPS TO CREATE THE OPPORTUNITIES FOR THOSE MORE INTERACTIVE OPPORTUNITIES. 
          YEP. 
          WE COULD COME UP WITH BETTER PHRASING ON THAT. 
          I'M CONFIDENT 'CAUSE I'M NOT THAT GOOD AT THIS, BUT DAVID, DO YOU GOT A THOUGHT ON THAT? I CAN SEE. 
          NO, THAT'S GREAT. 
          I HAD ANOTHER THOUGHT ON ONE OF THE OTHER COMMENTS, BUT OKAY. 
          YOU CAN WRAP THAT UP. 
          WELL, UH, AS AN OBJECTIVE, DO WE LIKE THAT CONCEPT AS AN OBJECTIVE TO AGAIN, LEVERAGE THOSE CORPORATE PARTNERSHIPS? SO WHAT'S THE INTENT OF THE CORPORATE PARTNERSHIP? IS IT UH, LIKE CORPORATE INVOLVEMENT, CORPORATE ENGAGEMENT? IS THAT THE INTENT OF IT? MM-HMM. 
          YEP. 
          MM-HMM . 
          IT MAY BE THAT WE CALL IT CORPORATE ENGAGEMENT, I DON'T KNOW, BUT WHATEVER WORDS Y'ALL DECIDE ON. 
          EXACTLY. 
          BUT I'M, I'M ON BOARD WITH THE ESSENCE FOR SURE. 
          MM-HMM . 
          YEAH. 
          AND A LOT OF THE CONVERSATIONS THAT TIES IN REALLY NICELY TO THE ONES YOU'VE BEEN HAVING TODAY. 
          I MEAN, A LOT OF SUPPORT FOR ECONOMIC DEVELOPMENT. 
          HOW CAN WE ENGAGE OUR BUSINESS COMMUNITY MORE AND HOW CAN WE FIND IT? AND YOU'VE, YOU'VE REALLY STARTED TO IMBUE THESE IN DIFFERENT AREAS. 
          SUSTAINABILITY WAS A CONVERSATION ABOUT HOW WE'RE BUILDING OUR CORPORATE PARTNERS AND CREATING IT. 
          SO CONNECTIVITY HAD THAT CONVERSATION. 
          SO THIS IS JUST I THINK ANOTHER UNDERPINNING OF SORT OF BUILDING ON ECONOMIC DEVELOPMENT AS A FOCUS. 
          YEAH, THAT'S EXACTLY WHAT I WAS THINKING. 
          YEAH. 
          HELP ME ON 7.3. 
          ARE WE TALKING ABOUT REMOVING THE, THOSE LAST, WHAT, TWO OR THREE WORDS? FOUR WORDS? THAT'S WHAT WAS SUGGESTED. 
          I'M ON BOARD WITH THAT. 
          I'M GOOD WITH THAT. 
          YEAH, I THINK THAT WAS A STICKING FOR LAST YEAR PEOPLE, IT WAS A STICKING POINT FOR LAST YEAR AS WE WANTED THOSE WORDS IN HERE LAST YEAR. 
          AND AGAIN, IT WAS LIKE, WELL, WE'LL COME BACK NEXT YEAR AND IF YOU'RE NOT FEELING IT NEXT YEAR CAN YANK IT. 
          AND IT SEEMS LIKE THAT. 
          SO MAYBE WE JUST TRY THIS ONE FOR 7.3 'CAUSE THAT WAS A SPECIFIC RECOMMENDATION. 
          ARE YOU OKAY WITH REMOVING TO OPTIMIZE THE ADDISON BRAND AS A PHRASE IN THERE? IF YOU 
          [02:40:01]
ARE, GIMME A THUMBS UP INDICATOR ON THAT. 
          OKAY. 
          WE'RE GOOD ON THAT ONE COMING OUT ON THIS ONE. 
          WE OKAY WITH ADDING A STRATEGIC OBJECTIVE RELATED TO SORT OF THAT THE, THE CORPORATE THAT WE WERE DISCUSSING THERE A SECOND AGO. 
          THE COURT. 
          OKAY. 
          YES. 
          SO BOTH OF THOSE ARE GOOD. 
          UM, AND THE REST OF THESE SORT OF FALL UNDER THAT INITIATIVE CATEGORY. 
          AGAIN, STAFF WILL COME BACK WITH SORT OF THOUGHT PROCESSES RELATED TO THOSE INITIATIVES. 
          I I DO HAVE ONE. 
          I DO WOULDN'T HAVE TO JUST DIVE A LITTLE BIT MORE. 
          'CAUSE I LOVE THE IDEAS OF THESE NEW EVENTS. 
          MM-HMM . 
          UM, AND IT MAY, IT MAY FALL UNDER AS AN INITIATIVE, BUT CERTAINLY AS WE'RE DEVELOPING BUDGET, IT HELPS TO SAY MAYBE NOT THOSE SPECIFIC ONES. 
          ALTHOUGH I WOULD LOVE TO HEAR MORE ABOUT THOSE. 
          DO YOU WANT US TO SEE YOU COME, COME WITH NEW IDEAS FOR SMALLER EVENTS? NOT THE BIG THREE, BUT OTHER EVENTS LIKE THAT? IS THAT SOMETHING YOU WANT TO SEE AS WE GO THROUGH THE BUDGET PROCESS? YEAH, I, FOR ME THE ANSWER IS YES. 
          I, I WANNA KNOW, UM, JUST WHO'S GONNA TAKE OWNERSHIP OF SOME OF THOSE. 
          'CAUSE WHEN I THINK ABOUT SOME OF THOSE, I THINK ABOUT THE, THE TPI FUNDS WHO MIGHT HAVE AVAILABLE. 
          SO I MEAN, I, I THINK SOME OF THOSE REALLY COULD FONER THAT UMBRELLA. 
          YEAH. 
          JUST TO BE ABLE TO GET THE WORD OUT. 
          UM, LIKE THE ALUMNI CLUBS, THE WORLD CUP COMING UP, I THINK WE SHOULD BE, YOU KNOW, THE CENTER OF WHATEVER SPORTING EVENT HAPPENS AT JERRY WORLD. 
          I THINK PEOPLE SHOULD BE THINKING, OH, I'M GONNA GO TO ADDISON BECAUSE I'LL GO TO MY EVENT, I'LL COME BACK AND I CAN WALK TO RESTAURANTS. 
          I CAN WALK TO BARS, MAYBE DO VIEWING PARTIES. 
          BUT I FEEL LIKE I'D WANNA KNOW WHO, I MEAN OUR, YOU KNOW, YOUR ABBY'S STAFF IS SMALL. 
          I MEAN, WHO IS GONNA TAKE THAT OVER AND MAYBE LEVERAGE SOME OF THAT TEPI MONEY? SO ON THAT, ON THAT, ON THAT, ON THAT EXACT QUESTION, THAT'S GONNA BE MARY AND HER TEAM. 
          AND THEY'VE, I MEAN THAT'S SOMETHING THEY'RE DOING NOW AS THEY WORK WITH THE HOTELS AS IT EXISTS. 
          I THINK THAT'S GONNA BE A BIG PART OF THE TEPI. 
          AND MARY, YOU CAN ADD MARY, YOU CAN ADD ANYTHING ELSE TO IT AS WELL. 
          , WE'RE GOOD. 
          SO YES. 
          YEAH, I THINK THAT'S HER TEAM'S LOOKING AT THAT. 
          WE'VE HAD SOME OF THOSE CONVERSATIONS ABOUT HOW CAN WE GET THOSE OTHER COLLEGES OTHER THAN JUST OU. 
          UM, BUT GREAT COMMENTS. 
          AND SO THAT, THAT'S WHERE THAT'S GONNA, AS FAR AS IN THE ORG STRUCTURE, IT'S, YEAH, I, I'M EXCITED ABOUT THOSE OPPORTUNITIES AND, AND I WOULD LOVE TO, UM, YOU KNOW, SOME OF THE EVENTS WE TALKED ABOUT SMALLER. 
          YEAH. 
          I'D LOVE TO JUST SEE WHERE WE CAN TAKE SOME OF THOSE. 
          GOOD. 
          YEAH. 
          THANK YOU. 
          YEAH, THANK YOU. 
          I THINK THE NEW YEAR'S EVE FIREWORKS IS, I KNOW, PRETTY INTERESTING. 
          I THINK IT'D BE A GREAT IDEA. 
          YOU COULD PROBABLY FILL EVERY SINGLE RESTAURANT. 
          YEAH. 
          THAT YOU RIGHT. 
          YEAH. 
          BUT CHRIS WAS VERY SUPPORTIVE OF IT. 
          I'LL LET YOU RUN WITH MY IDEAS. 
          THAT'S FINE. 
          . 
          WELL, FRIENDS, THAT IS THE DAY THAT WE HAD PLANNED FOR YOU. 
          WE ADDED SOME INITIATIVES, WE ADDED SOME OBJECTIVES, SOME INITIATIVES CAME OFF, SOME OBJECTIVES CAME OFF. 
          SO GREAT JOB REVISING AND DISCUSSING THE OVERALL CONVERSATION. 
          AND AGAIN, THANKS FOR FILLING OUT THAT SURVEY IN A TIMELY MANNER SO THAT WE COULD GO AHEAD AND DO SOME OF THE SYNTHESIS AND BE ABLE TO PUSH THROUGH THIS CONVERSATION IN A HALF A DAY AS OPPOSED TO REALLY WHAT WAS EFFECTIVELY ALMOST TWO DAYS LAST TIME. 
          RIGHT. 
          SO THE CREATION OF THIS PLAN AND, AND REALLY ROBUST DISCUSSIONS TO MY NEW COUNCIL MEMBERS. 
          THANK YOU. 
          AND I REALLY APPRECIATE YOUR INPUT AND HOW YOU SHOWED UP AND, AND REALLY, I KNOW IT WAS NEW, A NEW PROCESS TO YOU ALL AND I APPRECIATE THAT. 
          AND TO MY EXISTING COUNCIL MEMBERS, THANK YOU FOR SHOWING UP WITH INTEGRITY AS WE WENT THROUGH THIS PROCESS AND REALLY HELPING TO, TO GUIDE THIS SO THAT WE COULD LAND IN A PLACE THAT IS ACTIONABLE FOR STAFF TO REFLECT WHAT IT IS YOU WANT TO ACCOMPLISH FOR ADDISON. 
          I DON'T WANNA BE THE LAST WORD HERE, SO I'M GONNA TURN IT OVER TO DAVID AND OUR MAYOR FOR THAT. 
          AND I JUST WANNA SAY THANK YOU TO STAFF AS WELL FOR YOUR PARTICIPATION TODAY. 
          IT'S REALLY IMPORTANT THAT WE HAVE EVERYBODY ALIGNED WITH HOW WE'RE DOING THIS. 
          SO I JUST WANNA SAY THANKS TO EVERYBODY IN THE ROOM FOR YOUR TIME. 
          WELL, THANK YOU. 
          THANKS. 
          THANKS. 
          I JUST HAVE A COUPLE COMMENTS, UH, BEFORE THE MAYOR, BUT THANK YOU NICK. 
          UH, GREAT JOB AGAIN. 
          SO AS FAR AS NEXT STEPS, WE'RE GONNA TAKE EVERYTHING THAT WAS DISCUSSED TODAY. 
          OBVIOUSLY NOT A LOT OF CHANGE, BUT THERE WAS SOME CHANGE AND SOME THINGS THAT WE NEED TO IRON OUT WORDING WISE. 
          SO WE'LL COME BACK WITH A WORK SESSION WHERE WE SHOW, WE SHOW YOU A DRAFT OF THE STRATEGIC PLAN BASED ON THESE DISCUSSIONS. 
          SO YOU HAVE ANOTHER OPPORTUNITY TO KIND OF TAKE A LOOK AND MAKE ANY FINAL CHANGES THEN BEFORE ADOPTION. 
          SO THAT'LL BE THE NEXT STEP. 
          AND I APPRECIATE, AS NICK SAID, ALL OF YOUR INVOLVEMENT AND CERTAINLY ALL THE STAFF AS WELL. 
          SO THANK YOU VERY MUCH. 
          VERY GOOD. 
          AND UH, I'VE GOT A LOT I STILL WANNA TALK ABOUT . 
          I'M KIDDING. 
          IT IS, UH, 4 27. 
          WE'RE ADJOURNED Y'ALL. 
          THANKS. 
          HAVE A GOOD EVENING.
* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.