* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.
          [00:00:07]
          PLANNING RETREATS AND WANTED TO HIGHLIGHT ODYSSEY'S WORK. 
          [a.  Discuss the Addison Theatre Centre.]
THEY CONDUCTED A NUMBER OF OUTREACH MEETINGS WITH STAFF COUNCIL AND OTHER THEATER GROUPS IN MAY, THEY PRESENTED THEIR FINDINGS TO COUNCIL. 
          AND THEN ON MAY 29TH, ODYSSEY AND STAFF MET WITH THE WATER TOWER THEATER TO DISCUSS THOSE RECOMMENDATIONS. 
          ON THE 29TH, THE UH, WATER TOWER GROUP DID ACKNOWLEDGE THAT, EXCUSE ME, ON THE 13TH, IN CONVERSATIONS THEY DID ACKNOWLEDGE THAT THEY WOULD BE VACATING OUT OF THE SPACE. 
          AND THEN ON THE 14TH WE ACTUALLY RECEIVED THAT IN CONFIRMATION THROUGH THE LETTER. 
          IN THAT LETTER, THEY STATED THAT THEY WOULD LIKE A $350,000 FUNDING AMOUNT FROM THE TOWN. 
          LATER WE CONTINUED CONVERSATIONS. 
          ONE OF THE THINGS THAT WE RECOMMENDED AS A TOWN WAS TO REDUCE THE SCOPE OF THEIR WORK WHILE UH, PROTECTING THEIR POOR PRODUCTIONS THAT THEY WOULD MOVE FORWARD. 
          AND IN THAT REDUCTION, WE WOULD FUND THEM A RECOMMENDED FUNDING AMOUNT OF $300,000 WHILE SETTING ASIDE $75,000 FOR TOWN PARADE. 
          AGAIN, WE MET WITH WATER TOWER IN JULY AND OFFERED THEM THE ABILITY TO TRANSITION OUT OF SOME OF THEIR SPACES ACTUALLY IN 2025. 
          AND THEN ON THE SIXTH, WE PRESENTED OUR THEATER BUDGET TO COUNCIL AND LAID OUT A PLAN FOR SERVICE AGREEMENT AS OPPOSED TO GRANT THAT WILL HELP US IMPLEMENT THOSE RECOMMENDATIONS TIED TO THAT AGREEMENT. 
          AS WE CONTINUED MEETINGS, WE MET JUST A COUPLE OF WEEKS AGO AS PART OF OUR MONTHLY MEETINGS WITH WATER TOWER GROUP AND TALKED ABOUT 2025 BEING A TRANSITION YEAR AND WE'RE ABLE TO REALLY TALK ABOUT THE SCOPE OF THEIR WORK IN MORE DETAIL. 
          AND DURING THAT MEETING THEY DID REVISE THEIR FUNDING REQUEST $340,000. 
          AND THAT IS NOW OUR RECOMMENDATION TO COUNCIL. 
          AND I'LL TALK A LITTLE BIT MORE ABOUT THAT. 
          SURE. 
          WHEN WE STEP BACK AND LOOK AT THE GOALS AND RECOMMENDATIONS OF THE STUDY, A CENTRAL VISION BECAME CLEARER AS ODYSSEY TALKED TO STAKEHOLDERS AND LOOKED AT BEST PRACTICES. 
          AND IT REALLY CAME DOWN TO HOW DO WE MAXIMIZE THIS IMPORTANT PUBLICLY OWNED ASSET. 
          AND THE VISION BECAME THAT WE REVITALIZED THE ADDISON THEATER CENTER WHERE IT WOULD SERVE AS A DESTINATION IN ITS OWN RIGHT. 
          TO ACCOMPLISH THIS VISION, THERE WERE THREE GOALS THAT WERE IDENTIFIED. 
          FIRST GOAL WAS TO DEVELOP AND IMPLEMENT 150 LIT NIGHTS. 
          TWO, TO DEVELOP A CLEAR BRAND IDENTITY FOR THE THEATER, AND THREE, TO REDISTRIBUTE RESOURCES FOR A MORE INCLUSIVE USAGE BY AND SUPPORT OF A DIVERSE ARRAY OF CONTENT PROVIDERS. 
          THE RECOMMENDATIONS FROM THIS STUDY TO ACCOMPLISH THIS VISION ARE GROUPED INTO FOUR CATEGORIES, PROGRAMMING, MARKETING, TOWN STAFFING, AND FACILITY USAGE. 
          IN THE AREA OF PROGRAMMING, THERE IS SUBSTANTIAL OPPORTUNITY FOR INCREASED PROGRAMMING ON THE MAIN STAGE. 
          THIS CHART SHOWS THAT THE MAIN STAGE, WHICH IS IN MANY RESPECTS PART OF THE THEATER. 
          IT SET GUARD FOR 293 NIGHTS BETWEEN JANUARY AND DECEMBER, 2023. 
          INDUSTRY BEST PRACTICE IS A MINIMUM OF 150 NIGHTS. 
          SO BY WORKING TOWARDS THIS GOAL, WE WOULD DRIVE TOURISM TO THE TOWN BY WAY OF CREATING MORE BUSINESS FOR OUR RESTAURANTS AND INCREASING MORE FOOT TRAFFIC INTO THE SPACE. 
          DURING THE STUDY, ALL CURRENT AND POTENTIAL USERS AGREED THAT THE FACILITY HAS BRAND IDENTITY ISSUES. 
          FROM THE IMAGES, YOU CAN SEE THAT THE NAMING OF THE FACILITY HAS BEEN INCONSISTENT AMONGST USERS. 
          EVEN WE HAVE BEEN INCONSISTENT VIA OUR OWN WAY FINDING SIGN. 
          SO IT'S IMPORTANT TO ESTABLISH A STRONG BRAND IDENTITY AS WE MOVE FORWARD. 
          THE STUDY ALSO IDENTIFIED A NEED FOR ADDITIONAL STAFFING TO ACCOMMODATE THIS INCREASED ACTIVITY. 
          THE THEATER MANAGER POSITION WOULD SERVE AS THEIR LIAISON BETWEEN ALL USERS AND WOULD BE RESPONSIBLE FOR PROGRAMMING THE MAIN STAGE. 
          [00:05:01]
THIS POSITION IS INCLUDED IN THE PROPOSED BUDGET WITHIN FOUR YEARS. 
          STAFF WOULD RECOMMEND ADDITIONAL PRODUCTION STAFF ONCE 150 NINES ARE ACHIEVED. 
          THE FINAL RECOMMENDATION IS CENTERED AROUND FACILITY USAGE. 
          THIS IS THE CURRENT USE OF FACILITY WITH ALL OF THE YELLOW AREAS EXCLUSIVELY FOR WATER STYLE USE. 
          THE AREAS IN GREEN ARE AVAILABLE FOR USED BY GROUPS WHO RENT THE FACILITY WITH THE BOOK AREAS INDICATING TOWN OF ADDISON SPACE. 
          CURRENTLY, THERE'S NO ACCESS TO THE COSTUME SHOP, THE PROP SHOP THEME SHOP, NOR THE BOX OFFICE. 
          SO THE IMPACT OF THIS IS WHEN A ROOT RENTS THE SPACE, THEY ARE UNABLE TO SELL THEIR TICKETS THROUGH THE BOX OFFICE, BUT INSTEAD HAVE A TABLE IN THE LOBBY AND THAT'S WHERE THEY SELL THEIR TICKETS AND GREET THEIR CUSTOMERS. 
          HOWEVER, AS WE LOOK AT RECOMMENDATIONS FROM THE STUDY AND REALLOCATION OF SPACE, THE RECOMMENDATIONS SUGGEST THAT WE CREATE COMMON SPACES FOR ALL USERS TO HAVE ACCESS TO. 
          AND THE PROPOSED FACILITY USAGE USERS WOULD HAVE ACCESS TO A NEW SCENERY S SHOP, A WARDROBE MAINTENANCE SPACE, AS WELL AS REHEARSAL INBOX OFFICE. 
          THE RECOMMENDATIONS ALSO INCLUDE MOVING TOWN STAFF TO MANAGE THE SPACE, WHICH WOULD DISPLACE SOME OF THE WATER TOWER PERSONNEL IN OFFICES. 
          HOWEVER, IN RECENT CONVERSATIONS WITH JUST THE LAST FEW WEEKS, WE ACTUALLY OFFERED WATER TOWER THE ABILITY TO STAY IN YOUR OFFICE SPACE FOR ANOTHER YEAR. 
          AND THEY DECLINED. 
          HOWEVER, THEY DID REQUEST A PERMANENT OFFICE SPACE, WHICH HAS BEEN IDENTIFIED AS REQUESTED. 
          AS WE LOOK FORWARD, THE IMPLEMENTATION OF THE RECOMMENDATIONS OF THIS STUDY WOULD REQUIRE A PHASE IN TRANSITION TO IMPACT WATER TOWER AS MINIMALLY AS POSSIBLE. 
          THE WATER TOWER IS A KEY PARTNER AND THE GOAL IS TO HAVE THEM CONTINUE TO BE ABLE TO RAMP UP PRODUCTIONS IN THE SPACE, WHICH I KNOW THEY'RE WORKING HARD TO DO AS WE WOULD BE DOING THE SAME. 
          AS YOU CAN SEE FROM THE TIMELINE, THE TRANSITION WOULD TAKE PLACE OVER A FIVE YEAR TIME PERIOD. 
          AS WE LOOK AT TOWN PROGRAMMING, TOWN CREATIVE PERFORMANCES WOULD COME FROM A NUMBER OF AREAS. 
          AS YOU SEE, LISTED SPECIAL EVENTS BEGAN ACTIVATING THIS SPACE THIS PAST EVENT SEASON. 
          BY WAY OF OUR SPECIAL EVENTS EVENTS, THE TOWN HAS ALSO BEEN HOSTING EXPLORATORY MEETINGS, BOTH WITH CURRENT AND POTENTIAL USERS IN AN EFFORT TO BUILD OUT A PIPELINE FOR THIS OTHER. 
          THIRD HERE IN YELLOW GROUPS SUCH AS THE CLASSICS, OUTCRY THEATER, AND PLANO SYMPHONY ORCHESTRA HAVE ALL EXPRESSED INTEREST IN PARTICIPATING IN READING SPACE ON THE MAIN STAGE. 
          AS I MENTIONED EARLIER, STAFF ORIGINALLY PROPOSED $5,000 FOR OUTFRONT THEATER, 300,000 FOR WATER TOWER THEATER, AND 75,000 FOR TOWN CURATING PERFORMANCES TO BUILD UP THAT OTHER THIRD OF PROGRAMMING. 
          HOWEVER, BASED ON ADDITIONAL CONVERSATIONS AND OUR COMMITMENT TO OUR PARTNERSHIP WATER TOWER, WE HAVE INCREASED OUR RECOMMENDED AMOUNT TO THE $340,000 AMOUNT THAT THEY DID REQUEST. 
          ADDITIONALLY, WE LISTED OUT $20,000 IN INCON RENT AS WE WORKED WITH SHANE AND THE TEAM. 
          WE'RE GONNA WORK THROUGH WHAT THAT LOOKS LIKE. 
          THERE IS AN ADDITIONAL $20,000 THAT INCLUDED, HOWEVER YOU WILL SEE THAT TOWN PERFORMANCES HAS DECREASED BY 40,000 BUCKS. 
          THIS IS MY FAVORITE STOCK SLIDE AS I LOOK AT STEVEN TO BE ABLE TO TRY TO ACT LIKE I'M, YOU KNOW, OF THE HOTEL, UH, EXPERTISE. 
          BUT STATE LAW DOES HAVE LIMITATIONS, AND IT IS IN THE AREA OF FUNDING WHEN IT COMES TO HOTEL TAX. 
          AND SO THERE'S A 15% MAXIMUM FOR THE PROMOTION OF THE ARTS. 
          AND SO THE TOWN'S PROPOSED FISCAL YEAR 25 BUDGET UTILIZES $795,000 IN HOTEL TAX, WHICH IS JUST BELOW THE $803,000 MAXIMUM AMOUNT. 
          HOWEVER, AS REVENUE IS GENERATED FROM RENTALS AND NAMING RIGHTS, IT CAN BE REINVESTED WITHOUT LIMITATION. 
          WATER TOWER THEATER 
          [00:10:01]
DOES GENERATE ADDITIONAL REVENUE FROM OTHER SOURCES, INCLUDING CONCESSIONS, TICKETING, AND NAMING RIGHTS. 
          CONCESSIONS AND TICKETING WILL REMAIN UNCHANGED FOR FISCAL YEAR 28, 29. 
          SO THEY WILL CONTINUE TO RECEIVE 100% OF THE REVENUE THEY GENERATE IN THESE AREAS. 
          ADDITIONALLY, NAMING RIGHTS WILL BE HONORED THROUGH FISCAL YEAR 26, AFTER WHICH THE TOWN WILL BEGIN TO MANAGE TO ENSURE BRAND CONSISTENCY MOVING FORWARD. 
          SO IN CLOSING, WITH FISCAL YEAR 25 BEING A TRANSITION YEAR AS SHARED, THE TOWN WILL WORK WITH WATER TOWER TO DEVELOP A SERVICE AGREEMENT IN IN LINE WITH THE RECOMMENDATIONS. 
          HOWEVER, WE WOULD LIKE TO DEVELOP A PROCESS AND CRITERIA MOVING FORWARD TO SUPPORT THE ARTS. 
          THEREFORE, STAFF IS RECOMMENDING THAT COUNCIL FORM A SUBCOMMITTEE TO HELP DEVELOP A PROCESSING CRITERIA TO EVALUATE FUNDING FOR THE ARTS. 
          SO WITH THE IMPLEMENTATION OF THE STUDY, WE'RE EXCITED ABOUT THE FUTURE AS WE CONTINUE TO DRIVE ADDISON AS A DESTINATION FOR THE ARTS. 
          SO WITH THAT, WE HAVE TO ANSWER ANY QUESTIONS. 
          ALRIGHT, QUESTIONS FOR PASSION. 
          JUST GO AHEAD. 
          DO WE JUST GET ONE SHOT? NOPE. 
          . 
          UH, YOU MENTIONED THAT YOU HAD TALKED TO SOME OTHER, UM, UH, PROVIDERS. 
          UM, UM, I THINK YOU, YOU DETERMINE, UH, ARRAY OF PROVIDERS AND YOU MENTIONED SOME OTHER THAN, OTHER THAN THOSE, WHAT, WHAT TYPE OF PERFORMANCES COMPANIES, THAT SORT OF THING WOULD BE CONSIDERED. 
          SURE. 
          WE'RE OPEN TO THE VARIOUS TYPES THAT ARE OUT THERE, WHETHER IT'S DANCE COMPANIES, UM, OTHER DANCE COMPANIES WHERE THERE OTHER MUSICAL OPPORTUNITIES LIKE PLAINTIFF, SYMPHONY ORCHESTRA. 
          WE ALSO HAVE SOME FOLKS THAT ARE INTERESTED. 
          THEY, THEY ARE MORE OF A COMMUNITY BASE, SO THEY'RE YOUNGER AND TRYING TO GROW IN THE ARTS. 
          SO WE'RE TALKING TO EVERYONE WHO CAN COME IN AND HELP ACTIVATE THE SPACE. 
          WE'VE HEARD FROM A COUPLE PLAY COUPLE FOLKS, JUNIOR PLAYERS, GARAGE ARTS, UM, GARAGE ARTS PROJECTS. 
          SO WE HAVE SEVERAL FOLKS THAT HAVE EXPRESSED INTEREST. 
          THEY LOVE THE MAIN STAGE, THEY LOVE THE THEATER, THEY TALK ABOUT THE GREAT CHARACTERS. 
          SO WE HAVE ABOUT SIX COMPANIES THAT ARE INTERESTED IN BEING A PART OF IT. 
          MUSICALS, PLAYS YOUNG FOLKS. 
          THERE'S A GREAT DEAL OF INTEREST IN THE SPACE. 
          WOULD YOU, UM, WOULD YOU CONSIDER, DO YOU SEE ANYTHING LIKE A LECTURE SERIES BEING A PART? ABSOLUTELY, ABSOLUTELY. 
          BECAUSE OF THE CONFIGURATION THAT'S POSSIBLE IN THE MAIN STAGE, WE SEE OPPORTUNITIES FOR A SINGER SONGWRITER SERIES, LECTURES, COMEDY SHOWS. 
          WE REALLY WANT TO WORK WITH OUR DIFFERENT GROUPS THAT HAVE ALREADY BEEN THERE FIRST. 
          'CAUSE WE SEE A LOT OF SYNERGY THERE. 
          BUT WE DEFINITELY ARE OPEN TO OTHER OPPORTUNITIES. 
          OKAY. 
          SO PROFESSIONAL GROUPS. 
          ABSOLUTELY. 
          THANK YOU. 
          ABSOLUTELY. 
          I MEAN, I JUST HAVE ONE THING TO THAT WE TALKED ABOUT THIS A LITTLE BIT IN THE STUDY, IS WHAT WE WANT, ESPECIALLY OVER THESE NEXT COUPLE YEARS AS WE KIND OF GET, WE GET TO THAT GOAL OF ONE 50, IS THAT WE TRY A NUMBER OF DIFFERENT THINGS AND WE SEE WHAT IS SUCCESSFUL. 
          SO MAYBE COMEDY ISN'T SUCCESSFUL HERE BECAUSE WE HAVE THE IMPROV NEXT DOOR. 
          MM-HMM. 
          BUT WE'LL TRY IT AND SEE. 
          AND MAYBE LECTURE SERIES IS WHERE WE CAN REALLY FIND A NICHE THAT WORKS WELL. 
          UM, OBVIOUSLY THE BENEFIT OF SOME OF THOSE IS THEY DON'T TAKE A LOT OF PRODUCTION TIME AND RIGHT IN, UM, AND, AND, AND MOVE FORWARD. 
          SO I THINK WE'RE OPEN TO WHATEVER WORKS AND TRYING DIFFERENT THINGS TO FIND WHAT THE BEST FIT IS PASSION CAN. 
          CAN YOU GO BACK AND JUST, UH, AGAIN, TALK ABOUT WHERE WE ARE WITH WATER TOWER THEATER? IT SOUNDS LIKE WE'RE, WE'RE, WE'RE BACK TO THEIR FUNDING AT THE LEVEL THAT THEY REQUESTED? YES. 
          AND THEN CAN YOU TOUCH AGAIN, UH, WHERE WE ARE ON THE OFFICE SPACE? SURE. 
          GO BACK TO THAT. 
          SO THE RESIDENT COMPANY OFFICE SPACE HERE AND THE REVERSIBLE ROOM, THOSE TWO SPACES WILL BE UTILIZED BY THE TOWN NOW. 
          SO THIS WILL BE TOWN OFFICE SPACE, BUT WE HAVE IDENTIFIED WATER TOWER OFFICE SPACE AT THE TOP. 
          SO WE MET THEIR REQUEST THERE. 
          WE ALSO, UM, HAVE WORKED WITH THEM AS THEY RELATES TO THE COSTUME SHOP AREA AND THE PROP SHOP AREA TO LOOK AT A TRANSITION IN 2025 FOR THOSE SPACES. 
          SO THERE'S SOME ADDITIONAL TIME AVAILABLE FOR THEM TO MOVE OUT OF THOSE SPACES. 
          AND WE'VE GIVEN THEM, QUITE FRANKLY, THEY, THE OFFICE STILL ON THE TABLE. 
          THEY HAVE DECLINED, 
          [00:15:01]
BUT IT'S STILL THERE. 
          THERE IS AN OPPORTUNITY FOR, FOR THEM TO STAY IN THESE OFFICE SPACES FOR ONE YEAR IF THEY CHOOSE TO, IF THEY HAVE INDICATED THEIR INTENT IS TO MOVE OUT AND IF THEY DO MOVE OUT WITHIN THAT TIMEFRAME, WE'RE GONNA HAVE THEM DEDICATED OFFICE SPACE DURING THE TIME. 
          OKAY. 
          SO THAT WAS, THAT WAS MY QUESTION. 
          SO RIGHT NOW ON THE TABLE IS THE LEVEL OF FUNDING THAT THEY REQUESTED AND THEN ALSO USING 2025 AS A TRANSITION YEAR. 
          SO THEY WOULD HAVE ACCESS TO ALL OF THE SPACE THAT THEY CURRENTLY HAVE? THAT IS CORRECT. 
          THEY ALSO HAVE ASKED IF I MAY JUST, UH, HERE, SO THEY'VE ASKED FOR DESIGNATED REHEARSAL AND AUDITION SPACE. 
          AND SO WE'VE ALSO FOUND THAT OUT THEY'LL HAVE ACCESS TO THESE TWO SPACES AS WELL AS THEY PREPARE TO REHEARSE. 
          'CAUSE RIGHT NOW THEY HAVE BEEN REHEARSING IN THE MAIN STAGE AND IN THE REHEARSAL ROOM. 
          SO AS WE ACTIVATE THE MAIN STAGE, THEY ASKED FOR A DEDICATED SPACE TO BE ABLE TO CONTINUE THE REHEARSAL COMPETITIONS. 
          SO WE REQUIREMENT AS WELL. 
          SO WE'VE MET THEIR REQUESTS AND FUNDING. 
          WE ALSO ALLOW EM TO STAY IN THE OFFICE SPACE FOR A YEAR. 
          AND ONCE THEY TRANSITION OUT, THEY DO HAVE THE NEW DEDICATED SPACE. 
          WE'VE ALSO MET THEIR REQUEST FOR DEDICATED REHEARSAL AUDITION AND WE'LL, WE'LL HAVE THE OPPORTUNITY TO HEAR FROM SHANE. 
          ABSOLUTELY. 
          SHANE GREAT. 
          HAD A SHORT PRESENTATION AS WELL AS . 
          THANK YOU. 
          ON THE BLUE, UM, CAN YOU SHARE SOME COLOR AS FAR AS WHAT DEPARTMENTS ARE GONNA BE THERE AND EMPLOYEES HEADCOUNT? SURE. 
          YEAH. 
          SO FOR TOM ADDISON OFFICE SPACE, THE GOAL IS TO TRANSITION THE SPECIAL EVENTS TEAM AS THEY ALSO, AS THEY ALSO LEAD THE, SO THEIR OFFICE HERE AS WELL AS OUR CURRENT THEATER TEAM. 
          WE HAVE TWO FOLKS, JACKIE GAY. 
          SO THE THEATER FOLKS WILL BE THERE, INCLUDING THE ENTIRE SPECIAL. 
          AND, AND DO YOU HAVE A FEEL FOR HOW MANY PEOPLE THAT IS? UH, EIGHT FOLKS. 
          . 
          THANK YOU. 
          OKAY. 
          UM, JUST A QUICK QUESTION ON IF YOU CAN KIND OF, UH, EXPLAIN TO ME, YOU MENTIONED THAT, UM, THAT YOU WERE GOING TO A SERVICE AGREEMENT VERSUS A GRANT FUNDING ARRANGEMENT. 
          CAN YOU JUST EXPLAIN THE DIFFERENCES, THOSE AND HOW OF THOSE AND HOW THEY AFFECT THE, THE GRANTEE, WHATEVER. 
          I'LL START IT. 
          SEE DAVID, SO I'LL, UH, HAVE HIM HELP ME WITH IT AS WELL. 
          BUT ONE OF THE THINGS THAT WE WANTED TO DO AND LINE OUT THE SPECIFIC DELIVERABLES FROM CARE, ONE OF THE THINGS THAT CAME INTO PLAY AS WE'VE DONE THIS STUDY IS WHAT ARE WE ASKING OUR FOLKS TO DO? WHAT ARE WE ASKING THEM TO, UM, MARKET OUR SPACE STATUS? SO WE'RE GONNA CARVE UP THOSE THINGS AS WELL. 
          AND THAT SERVICE AGREEMENT, WE'LL ALSO TALK ABOUT WHEN THEY WILL RECEIVE THEIR MONEY AND THE TIME PEOPLE ASSOCIATED WITH IT. 
          BUT I'LL LET DAVID ADD ANYTHING. 
          NO, THAT, THAT, THAT'S A GREAT PASSION. 
          I WOULD, I WOULD JUST ADD, I THINK PART OF IT'S JUST A PHILOSOPHICAL CONVERSATION TO HAVE ABOUT WHAT IS A GRANT AGREEMENT. 
          THE TRUTH IS THEY'RE ALL AGREEMENTS. 
          IT'S JUST, UH, I THINK NOVA PLACE DOES HELP A LITTLE BIT AS WE GO THROUGH, THROUGH TRADITIONALLY GO THROUGH THE BUDGET PROCESS. 
          IN THE PAST YOU'LL HAVE YOUR TYPICAL NONPROFITS WHO COME AND THEY'RE DOING, UM, A, YOU KNOW, A GOOD FOR THE COMMUNITY AND ASKING FOR SOME FUNDING TO GO ALONG WITH THAT. 
          WHILE IT'S CERTAINLY WATER COW OR ANY OTHER, ANY OTHER, UM, NON-PROFIT, WORKING AT IT THEATER IS DOING A GOOD AND PROVIDING THAT SERVICE. 
          IT'S JUST A LITTLE BIT DIFFERENT, ESPECIALLY AS WE START TO THINK ABOUT THE THEATER TO GET TO THESE GOALS AND SAY HOW, WHAT ARE THE OPERATIONS, WHAT ARE THE STEPS WE NEED TO TAKE, REALLY THINK, GO INTO AN AGREEMENT THAT IS TIED TO TASK ORIENTED FUNCTIONS. 
          BUT I, I DO WANT TO USE THIS OPPORTUNITY TO TALK ABOUT WHAT PASSION MISSIONS FAR FORWARD. 
          YOU PUT TOGETHER. 
          WE PUT ONE OPTION OUT THERE. 
          THIS IS A GOOD OPPORTUNITY TO HEAR FROM COUNCIL AND WHAT YOU THINK ABOUT IT MOVING FORWARD. 
          AND WHAT WE PUT OUT THERE FOR CONSIDERATION IS GOING INTO NEXT YEAR, WE NEED TO START THINKING ABOUT HOW WE EVALUATE ANY, ANY NONPROFIT THAT COMES TO US AND SAYS, WE WANT TO USE THIS SPACE. 
          WE CAN HELP YOU GET TO YOUR GOALS, BUT WE NEED SOME MORE FUNDING TO GET THERE. 
          SO I THINK IT'S IMPORTANT WE HAVE COUNCIL GET TOGETHER TO SAY, WHAT IS THE CRITERIA WE'RE GONNA USE TO EVALUATE THOSE REQUESTS WHEN THEY COME FORWARD? BECAUSE SOME OF IT WILL BE FINANCIAL, SOME WILL WILL BE SIMPLY HOW MANY LIT NIGHTS CAN YOU DO, UH, VERSUS THE MONEY WE'RE GONNA GIVE YOU. 
          BUT THERE'S ALSO, UM, A COMMUNITY IMPACT. 
          WHAT ARE WE TRYING TO ACHIEVE WITH THE FOLKS THAT COME HERE? SO WE NEED TO UNDERSTAND WHAT THE BALANCE OF THAT IS. 
          AND I THINK HAVING A SUBCOMMITTEE THAT FOCUSES ON THAT AND THEN ULTIMATELY IN FUTURE YEARS CAN BECOME THE EVALUATING, RECOMMENDING COMMITTEES FULL BODY FOR THOSE REQUESTS AS THEY COME FORWARD. 
          [00:20:01]
UM, THAT COULD EVEN EXPAND TO OTHER NON-PROFITS. 
          BUT THAT'S ONE REQUEST WE WOULD PUT FORWARD BECAUSE WE NEED TO GET INPUT FROM THE COUNCIL AS WE DO THAT, AS WE UNDERSTAND WHAT THE CRITERIA IS. 
          BUT I THINK WHATEVER THE CRITERIA IS, NEEDS TO BE IN, IN EFFORTS TO GET TO THE GOALS THAT WE HAVE OF THE STUDY. 
          AS LONG AS THOSE REMAIN OUR GOALS, WE SHOULD TRY TO DEVELOP THESE AGREEMENTS AND THE PROCESS TO GET TO THOSE GOALS. 
          SO A LONG ANSWER FOR A SIMPLE QUESTION, BUT THAT, THAT'S REALLY WHY WE'RE CHANGING THE, THE NAMING SO THAT WE CAN FOCUS ON WHERE WE CAN BUILD. 
          UM, ONE, CAN WE GO BACK TO SLIDE 11 PLEASE? UM, WHAT I'M NOT SEEING IS, UH, THE STONE COTTAGE AND I JUST WANNA MAKE SURE THAT THAT'S STILL PART OF, UH, WHAT WE CONSIDER THE, THE THEATER AND USAGE AND SO FORTH. 
          ABSOLUTELY. 
          IT IS NOT ON HERE, BUT IT IS STILL PART OF THE CONVERSATION. 
          WE STILL HAVE GROUPS THAT WILL RENT THAT SPACE AND WE DO ANTICIPATE THAT AS THE WATER TOWER NEEDS PLACES TO REHEARSAL AND AUDITION, THAT IS ALSO IN PLAY AS WELL. 
          SO THE STONE COTTAGE IS PART THE CONVERSATION. 
          NO CHANGES TO THE STONE COTTAGE AS FAR AS HOW WE WILL, UM, OPERATE IT. 
          AND IT IS PART OF THIS ENTIRE CAMPUS OF THE THEATER PLAY CONFERENCE. 
          UM, JUST TO FOLLOW UP A LITTLE BIT ON CHRIS'S QUESTION ABOUT WHERE WE STAND ON WHAT WAS ASKED FOR AND, AND, UM, AND, UH, WHAT WE'RE RIGHT NOW THINKING THAT WILL BE ARRANGED FOR, THERE WAS A, A LETTER, I THINK IT WAS DATED SIX 14. 
          UM, IT HAD, UM, A, A LIST OF OTHER ITEMS THAT, UM, WATER TOWER THEATER WAS REQUESTING OR WAS BRINGING FORTH. 
          HAVE THOSE ALL BEEN, UM, HAVE THOSE ALL BEEN ADDRESSED AND IF SO, HOW AND WHERE, WHERE IS THE EFFECT OF THAT? YEAH, SO WE ARE STILL PART OF THAT CONVERSATION AND SHANE AND ABBY HELPED, WE HAD TO DO A PRODUCTION DATE. 
          SO WE HAVE BEEN ABLE TO IDENTIFY THREE OF THEIR PRODUCTION DATE AND WE'RE JUST WAITING. 
          WE MAY HAVE AN UPDATE THIS EVENING ON FINALIZING THE PRODUCTION DEVELOP NAME IN CASE HE HASN'T FINALIZED IT YET. 
          SO WE'RE STILL WORKING THROUGH THAT. 
          UM, HE OFFERED CHAIN WHEN THE LETTER CAME IN, AN OPPORTUNITY TO MOVE OUT OF SOME SPACE SOONER. 
          WE'VE GIVEN HIM ADDITIONAL TIME ON THAT. 
          SO, UM, WE'VE WORKED HARD TO, UH, ADDRESS THAT LETTER. 
          WE MEET WITH, UH, THE WATER TOWER ON A MONTHLY BASIS. 
          AND SO SOME OF THOSE CONVERSATIONS ARE ONGOING, BUT THE MAIN TAKEAWAYS, UH, WE HAVE ADDRESSED AND UH, WE ARE IN A GOOD SPOT. 
          OKAY. 
          THANK YOU. 
          I HAVE A COUPLE QUESTIONS. 
          SO ON SLIDE 11, ALSO THE REHEARSAL ROOM, IS THAT GONNA BE SHARED BECAUSE IT'S GREEN ALSO? WILL IT BE ACCESSIBLE TO OTHER GROUPS COMING IN? YES, IT WILL. 
          OKAY. 
          AND, UM, SO THE 20,000 IN KIND FOR RENT, UM, IS THAT PRETTY MUCH THE, THE PLAN FOR THIS, UH, FUNDING THE SPACES THAT THEY'RE USING? WE'RE STILL WORKING THROUGH THAT. 
          SO AS YOU, UH, SEE FROM A PREVIOUS OPPORTUNITY THERE WAS IN KIND RENT AFFORDED FOR THE WATER TOWER THEATER. 
          MM-HMM. 
          , WE DIDN'T WANNA TAKE THAT OFF THE TABLE. 
          SO AS WE HAVE OUR CONVERSATIONS, WE WANNA LOOK AND SEE HOW WE CAN BEST SUPPORT, UH, WATER TOWER WITH THAT. 
          BUT WE ANTICIPATE WITH THE DIFFERENT RENTAL SALE NEED THAT COULD BE UTILIZED. 
          OKAY. 
          I WOULD JUST, I WOULD JUST ADD 20,000 REALLY. 
          WE'RE KIND OF GUESSING RIGHT NOW, BUT IF YOU LOOK AT THE 42,000 OR 48,000 WAS EQUIVALENT TO THE SPACE THEY HAVE NOW. 
          OBVIOUSLY THAT SPACE IS DECREASING, BUT THEY STILL HAVE SPACE. 
          SO WE PUT THAT NUMBER IN THERE AS A PLACEHOLDER BECAUSE WHEN WE'RE LOOKING AT THIS CHART, WE DO WANT TO ACKNOWLEDGE THAT WE ARE STILL DEDICATING SPACE FOR WIRE TOWER. 
          GOT IT. 
          UM, THE SUBCOMMITTEE'S GONNA BE SOME OF THE COUNCIL PEOPLE. 
          AND WHO ELSE IS GONNA PROPOSE TO BE ON THE SUBCOMMITTEE? WELL, SUBCOMMITTEES ARE JUST COUNCIL MEMBERS. 
          OKAY. 
          SO THAT WOULD JUST BE, I WOULD THREE COUNCIL MEMBERS. 
          UM, OBVIOUSLY I KNOW WE, IN HISTORY, WE'VE HAD SUBCOMMITTEES BEFORE. 
          WE DON'T HAVE THEM NOW. 
          UM, I THINK IF THERE'S A TIME TO USE ONE, THIS WOULD BE ONE AS WE REALLY WANT TO SPEND A LOT OF TIME DIGGING INTO THIS AND NOT TAKING UP ALL OF OUR WORK SESSIONS FOR A NUMBER OF MONTHS. 
          SO THAT WAS TOP BEHIND THAT. 
          OKAY. 
          AND BACK ON SLIDE 10 OR OR 11 ALSO, WHERE THE WATER TOWER SPACE, WELL ALL SAID WATER TOWER SPACE ON THE YELLOW, BUT THE PREVIOUS SLIDE ON 10, WHAT'S CALLED THE SCENE SHOP. 
          SO ALL OF THAT SPACE IS GONNA BE AVAILABLE, UH, DEDICATED TO WATER TOWER IN THIS PROPOSAL FOR THIS? THAT IS CORRECT. 
          AND I WAS A LITTLE CONFUSED ON ONE OF THE SLIDES, UM, TOWARDS THE END PAGE 16 OR SLIDE 16. 
          [00:25:01]
MY BRAIN JUST DIDN'T PROCESS THE, THE LINES GOING BACK AND FORTH AND YEAH. 
          IS THAT JUST KIND OF THE, THE INTENT THERE IS THERE WILL BE A TRANSITION OVER TIME? YEAH. 
          WHAT WE'RE TRYING TO SHOW IS THAT, UM, FOR THESE SESSIONS AND FIRST OF ALL, BROADER LEVEL, WATER TOWER STILL HAS THE ABILITY TO GENERATE REVENUE THROUGH THESE RESOURCE. 
          THE FIRST TWO, TO YOUR POINT WOULD TIER THREE SPEAKER 28 29. 
          OKAY. 
          AND THEN OF COURSE THE NAMING RIGHTS TO FISCAL YEAR 26. 
          SO THE ERROR WAS A LITTLE CONFUSING. 
          BUT AS FAR AS TRANSITION, THERE IS AN OPPORTUNITY FOR CONTINUED REVENUE GENERATION THROUGH THESE RESOURCES FOR LARGE TERM. 
          I COULD JUST ADD QUICKLY ON THAT PIECE, THE PASSION ON A SLIDE THAT TALKED ABOUT OUR REVENUE CAP, FOR LACK OF A BETTER TERM, FROM THE, UM, FROM THE HOTEL FUND. 
          BUT THEN WE TALKED ABOUT HOW WE CAN USE OTHER SOURCES OF REVENUE. 
          SO I THINK THE NAMING RIGHTS IS A GOOD EXAMPLE. 
          OBVIOUSLY THAT'S A TRANSITION TO SAY WE WANT KIND OF THOSE TO COME BACK TO THE TOWN, THOSE REVENUES, BUT THEN THEY WOULD JUST BE REINVESTED SO THEY COULD GO BACK IN THE FORM OF A BRAND OR DO THE PROCESS THROUGH OUR SERVICE AGREEMENTS FOR OTHER PURPOSES FOR THE, FOR THE THEATER. 
          SO THEY WOULDN'T BE USING ANY OTHER WAY OTHER THAN JUST REINVESTING. 
          UM, BUT IT GIVES A LITTLE MORE TRANSPARENCY IN HOW THE MONEY FLOWS. 
          MM-HMM. 
           AND ON THE AGREEMENT, THE SERVICE AGREEMENT, THAT'S MORE DEFINITION THAN JUST A GRANT WITH SOME DELIVERABLES AND WE SIGN A SPELLED OUT OR TACTICAL. 
          UH, WHAT OTHER ORGANIZATIONS DO WE DO SERVICE AGREEMENTS WITH? I, I MEAN I THINK GRANTS HAVE BEEN, I, WELL, WELL WE HAVE A NUMBER OF AGREEMENTS THROUGHOUT THE TOWN AND I'LL LET PASSION, IF YOU HAVE ANY EXAMPLES TO GIVE I THINK THE CHAMBER CHAMBER. 
          YEAH. 
          AND THAT TRANSITION FROM JUST A GRANT TO A SERVICE AGREEMENT IN THE LAST 10 OR 12 YEARS. 
          CORRECT. 
          OKAY. 
          RECALL, I DO LIKE THE IDEA, THE SERVICES, IT'S VERY CLEAR THAT WHAT GIVES MORE DEFINITION. 
          I THINK IT DOES. 
          SO WHAT ABOUT FUTURE YEARS, UH, FUNDING? SO THIS IS PROPOSED. 
          UM, THERE'S BEEN SOME, UH, DISPLAY OF, OF A TAPERING OFF OR CHANGING, BUT WOULD WE SEE THAT, UM, 26 MAYBE ROUGHLY THE SAME TYPE OF FUNDING STRUCTURE SPECIFICALLY FOR WATER TOWER? YES. 
          OR WATER TOWER. 
          UM, WATER TOWER. 
          WELL, I, I THINK THAT'S WHERE WE NEED TO WORK ON UNDERSTAND HOW WE'RE GONNA EVALUATE THESE BECAUSE WE COULD GET TO NEXT YEAR AND WE HAVE A NUMBER OF OTHER FOLKS COME TO US AND SAY, WE NEED SOME SUPPORT AND, AND WE WANT TO HELP YOU ACHIEVE YOUR GOAL OF 150 LIT NIGHTS. 
          SO WE NEED TO UNDERSTAND WHAT THE, WE JUST WANT THAT CRITERIA TO SAY, IS IT JUST BASED STRICTLY ON FOR DOLLAR PER LIT NIGHT? I DON'T THINK THAT'S WHERE WE ARE. 
          THAT'S A BIG COMPONENT OF IT. 
          BUT WE ALSO VALUE THE RELATIONSHIP WITH WATER TOWER AS A RESUME COMPANY AND VALUE OF IT. 
          ANY COMMUNITY BENEFIT THAT, THAT THE NONPROFITS BRING. 
          SO I WOULDN'T SAY ONE WAY THAT WE'VE MADE THAT DECISION YET. 
          I THINK WHAT WE NEED TO TEE UP IS SO THAT WE CAN HAVE INFORMED DECISIONS THAT Y'ALL CAN HAVE INFORMED DECISIONS IN THE NEXT BUDGET YEAR AS WE MOVE FORWARD. 
          AND WATER TOWER'S IMPORTANT. 
          WATER TOWER COMPANY'S IMPORTANT TO ME TOO FOR THE FABRIC OF THIS COMMUNITY. 
          SO, UM, SOME OF MY THOUGHT PROCESS WAS IF FUNDING'S GOING TO CHANGE, I WOULD LIKE ALL PARTIES TO KNOW AS FAR IN ADVANCE AS POSSIBLE SO THEY CAN PLAN, TRANSITION, BE A PART OF THE CONVERSATION. 
          THAT'S KIND OF . 
          IT'S PROBABLY HARD TO NOTICE SINCE EVERY EVERY YEAR THE, THE COUNCIL WOULD DECIDE WHAT THE FUNDING LEVEL WOULD BE. 
          RIGHT? YES. 
          AND I, AND I WOULD SAY EVEN THAT, I THINK A BENEFIT OF GOING THROUGH THIS PROCESS AND HAVING THIS DELIVERED APPROACH IS THAT WE COME UP WITH SOME CRITERIA AND WE HAVE, WE UNDERSTAND WHERE WE'RE ALL GOING. 
          IF YOU LOOK AT THE WAY IT'S BEEN DONE, IT REALLY WAS JUST TREATED AS A GRANT. 
          SO WHILE TYPICALLY IT WOULD GET APPROVED ON WHAT THE REQUEST WAS, IT WAS JUST UP TO THE BUDGET DECISION EVERY YEAR. 
          IT'S ALWAYS UP TO THE BUDGET DECISION OF COUNCIL. 
          BUT I THINK IF WE CAN LEAN ON THIS PROCESS, IT HELPS TO MAKE IT MORE TRANSPARENT ON, ON THAT PROCESS. 
          THAT'S A GOOD POINT, MARY, BECAUSE THIS IS VERY TACTICAL YEAR TO YEAR AND IT'S MORE STRATEGIC WHENEVER WE HAVE A PLAN FURTHER LAID OUT THAT WILL HAVE THE PARTIES PLAN FOR THAT. 
          BUT IT STILL WOULD BE YOUR, YOUR COUNSEL. 
          YEAH. 
          JUST DEPENDS ON WHO THE SEVEN PEOPLE ARE SITTING IN THESE CHAIRS COULD GO GO ANY DIRECTION. 
          RIGHT. 
          THAT'S ALL THAT HAPPENED. 
          OKAY. 
          MARLA, CAN WE GO BACK TO PAGE 60? UH, CONCESSIONS AND TICKETING. 
          UM, SO LET'S GO OUT, LIKE, LET'S SAY WE'RE, WE'RE GONNA TALK ABOUT A YEAR OR TWO FROM NOW AND WE'VE GOT A A, A NEW ENTITY AND THEY'RE GOING TO BE DOING, I DON'T KNOW WHAT, BUT THEY'RE GONNA BE BRINGING FOLKS IN. 
          IS IS OUR PLAN TO, UH, WE'RE GONNA MAN THE TICKET, THE TICKET AND CONCESSIONS? IS THAT, IS THAT NOT ACCURATE? NOT RIGHT AWAY. 
          WE WANT, SO THEY WILL CONTINUE TO, UM, EACH 
          [00:30:01]
GROUP WILL LAND THE BOX OFFICE GOING FORWARD, BUT AS FAR AS SELLING THEIR OWN TICKETING AND HAVING THE CONCESSION SWITCHES, WATER TOWERS, THEY WILL CONTINUE TO DO THAT IN THE FUTURE. 
          I THINK THERE'S AN OPPORTUNITY TO DISCUSS IT. 
          BUT THAT'S NOT ON THE TABLE FROM YOU. 
          THE WATER TOWER WILL CONTAIN DEMAND FOR THEIR CONCESSIONS. 
          . 
          YEAH. 
          AND THAT, THAT'S NOT MY QUESTION. 
          MY, SO, UH, LET'S CALL IT A BC COMPANY, NOT WATER TOWER, BUT A BC COMPANY, THEY, THEY COME IN AND THEY'RE GONNA BE PRODUCING, I DON'T KNOW WHAT, UM, ARE WE GOING TO, UH, ARE WE GONNA BE IN CHARGE OF THE TICKETING AND THE CONCESSIONS OR IS A BC COMPANY GONNA BE DOING ALL OF THAT? A, B, C IN THAT EXAMPLE WOULD MANAGE THEIR OWN TICKETING. 
          OKAY. 
          THEY WOULD ALSO WORK WITH THE WATER TOWER FOR CONCESSIONS. 
          'CAUSE THEY CURRENTLY MANAGE THAT. 
          OKAY. 
          SO, SO THE TOWN WOULDN'T, UH, NECESSARILY RECEIVE ANY, ANY PERCENTAGE OF, OF CONCESSIONS OR TICKETING FROM A B, C COMPANY? THAT IS CORRECT. 
          BUT THEN JUST TO FOLLOW UP, SO IN CURRENTLY WORK TOWER THEATER KEEPS A HUNDRED PERCENT OF THEIR REVENUE FROM CONCESSIONS AND TICKETS AND NAMING RIGHTS. 
          THAT'S CORRECT. 
          SO MOVING FORWARD, HOW, HOW DO WE THINK THAT'S GONNA LOOK? FISCAL YEAR 28, 29, THEY WILL CONTINUE TO MANAGE AND KEEP 100% OF THE REVENUE. 
          I THINK THERE'S SOME OPPORTUNITY FOR US TO TALK ABOUT IF THE COUNCIL AND TOWN IS INTERESTED IN US BEING IN THAT BUSINESS OR HAVING SOMEONE ELSE DO IT TO ENSURE THERE'S A STREAMLINED APPROACH TO ALL OF THE DIFFERENT VENDORS. 
          BUT RIGHT NOW THAT IS NOT ON THE TABLE. 
          I WAS MAYBE TO ANSWER YOUR, I MEAN IF YOUR QUESTION'S KIND OF HOW DOES THAT IMPACT WATER TOWER? I MEAN IT IS EXACTLY, UH, CERTAINLY FOR CONCESSION TICKETING OUT FOR A NUMBER OF YEARS OUT. 
          BUT FOR THE NAMING RIGHT, IT'S MORE OF AN IMMEDIATE CONCERN. 
          THEY WILL START LOSING THOSE REVENUE STREAMS SOONER. 
          BUT I THINK TO MY POINT EARLIER, THAT THEN JUST BECOMES MORE FUNDING FOR THE TOWN TO CONSIDER GIVING BACK OUT, EITHER INVESTING IT IN THE THEATER ITSELF OR THROUGH GRANTS. 
          SO, UM, THE MONEY COULD GO BACK TO WATER TOWER AND THAT COULD BE A CONSIDERATION OF COUNCIL. 
          THE INTENT IS FOR IT TO BE MORE TRANSPARENT IN THE WAY THE MONEY FLOWS. 
          BECAUSE TYPICALLY WE LOOK AT THESE CHARTS AND WE SAY WATER TOWERS GET 425,475,000. 
          AND WE DON'T REALLY REFLECT THE NAMING RIGHTS, WHICH IS A BENEFIT THEY GET FROM THE VISA. 
          SO THAT'S, THAT'S THE IDEA, IS THE MONEY COMES BACK IN, IT CAN GO BACK OUT IN WHATEVER WAY WE SEE FIT, BUT AT LEAST THERE'S A DELIBERATE DECISION IN HOW THAT MONEY'S USED. 
          THANK YOU. 
          SO THEN THE CONCESS CONCESSIONS REVENUE WATER TOWER WOULD BE, THEY, THEY, THEY, THEY TAKE CARE OF THAT THROUGH WITH, FOR THE OTHER COMPANIES THAT WOULD, MIGHT COME IN AS WELL, RIGHT? YES. 
          WE HAVE SEEN, UM, A CREEK IN THAT CONVERSATION. 
          SO WE ARE WORKING WITH THOSE FOLKS TO MAKE SURE THEY'RE NOT SELLING, UH, IN ADDITION TO WATER TOWER. 
          BUT TO THE SPECIFICS OF THE QUESTION, CONCESSIONS, PROFIT GO TO WATER TOWER AND THE TICKETING RULE AS WELL. 
          THAT'S CORRECT. 
          SO THAT WOULD BE ANOTHER REVENUE SOURCE FOR THEM? YES. 
          OKAY. 
          OKAY. 
          SO HELP ME, HELP ME UNDERSTAND, EXCUSE ME FOR MY VOICE 'CAUSE IT'S THE ALLERGIES. 
          UM, AND I CAN POINT THIS TO YOU AS WELL, PASSION. 
          SO, SO I UNDERSTAND CLEARLY WE DIDN'T PUSH THE WATER TOWER THEATER OUT. 
          THEY CHOSE TO NOT STAY IN, IN THE OFFICE SPACE THAT WE'VE GOT PROVIDED. 
          DID I HEAR THAT CORRECTLY? YEAH, I'LL BE REALLY CLEAR ON THAT. 
          SO A, AFTER THE STUDY WAS APPROVED, AS WE WERE HEADING INTO THE BUDGET YEAR IN THE SUMMER IN JUNE, WE HAD THE CONVERSATION WITH THEM. 
          WE SAID, HEY, HERE'S OUR INTENT IS TO HAVE SOME OUR STAFF MOVE INTO THE OFFICE SPACE. 
          SO TO BE CLEAR, WE DID SAY EVENTUALLY THIS IS WHERE WE WILL BE. 
          WE'LL COME TO THE OFFICE SPACE. 
          THE MOST RECENT DISCUSSIONS HAVE BEEN, AND THAT WAS OVER A HUNDRED DAYS PRIOR TO THEM NEED TO VACATE. 
          UH, SO PLENTY OF NOTICE, BUT IT WAS, IT WAS CERTAIN, NOT NECESSARILY DISCUSSION THEY BROUGHT TO US. 
          WE CERTAINLY BROUGHT IT TO THEM. 
          THE RECENT DISCUSSIONS HAVE BEEN, WE SAID, IF YOU, IF YOU NEED IT, WE UNDERSTAND THIS IS A TRANSITION. 
          IF YOU NEED TO STAY FOR AN EXTRA YEAR IN THOSE OFFICES, YOU'RE WELCOME TO. 
          WHAT WE HEARD FROM  CAN CERTAINLY SPEAK FOR HIMSELF. 
          WHAT WE HEARD FROM WATER TOWER WAS THAT WAS NOT THEIR MAIN PRIORITY. 
          THEY REALLY WANTED ONE PERMANENT SPACE. 
          AND SO IN OUR PROPOSAL MOVING FORWARD, WE HAVE IDENTIFIED A PERMANENT OFFICE WHICH WE'RE GONNA HELP FIT TO MAKE IT A, A NICER OFFICE. 
          AND IT IS NOW. 
          SO THAT WOULD BE A PERMANENT OFFICE MOVING, MOVING FORWARD. 
          BUT FROM OUR MOST RECENT CONVERSATIONS, THEY DON'T NEED ALL THE OFFICES OVER THE NEXT YEAR. 
          WE ARE STILL HOPING TO THAT, THAT DISCUSSION IF THEY NEED ANOTHER YEAR OF TRANSITION. 
          BUT THAT'S OUR PLAN . 
          SO HOPEFULLY THAT HELPS. 
          SO DID THEY MAYBE HAVE THE INFRASTRUCTURE INVESTED IN THE BOX OFFICE? THE CONCESSIONS, MEANING 
          [00:35:01]
IF I'M OUTCRY AND I WANT TO USE THE BOX OFFICE FOR MY PRODUCTION, I WASN'T ALLOWED TO. 
          IS THAT A FAIR WAY OF SAYING THAT THEY WEREN'T ALLOWED TO, THEY WERE BLOCKED CONTRACTUALLY. 
          I'M A LITTLE CONFUSED 'CAUSE I HEARD THAT EARLIER THAT I BELIEVE IT WAS RY WASN'T ALLOWED TO USE THE BOX OFFICE FOR THEIR PATRONS BASICALLY. 
          AND THAT WAS WHEN, WHEN MATT, PATRICK WAS MISSION TO SET UP TABLES IN THE HALLWAY TO SELL. 
          BUT THAT WAS, THAT WAS OUR CHOOSING, THEIR CHOOSING WHO'S CHOOSING OR CONTRACTUALLY OBLIGATED. 
          YOU COULDN'T USE THE BOX OFFICE IF YOU WERE OUTCRY DAVID'S, WHY THE AGREEMENT? WATER TOWER. 
          OKAY. 
          THERE ARE NO OTHER QUESTIONS FOR ME, MAYOR, SPEAKING OF WATER TOWER THERE, HERE AS WELL AS, UH, OUTRIGHT HERE AS WELL. 
          SO LET ME KNOW HOW, UH, I CAN TRANSITION SPACE OR . 
          I WOULD, I WOULD JUST, I WOULD SAY JUST ONE THING BEFORE, AND I'M VERY GLAD THAT, UM, WITH WATER TOWER AND OUR PRIOR HERE IS WE, WE HAVE SAID IT A NUMBER OF TIMES, BUT I THINK IT'S IMPORTANT WE CAN CONTINUE TO COME BACK TO THE WHY. 
          WHY ARE WE DOING THIS? WE'RE DOING IT BECAUSE WE VALUE THE THEATER AND WE WANT THE THEATER TO BE SUCCESSFUL. 
          WE WANT MORE FOLKS TO COME TO THE THEATER. 
          WE WANT THE THEATER TO HAVE ALL THE, THE KNOCK ON BENEFITS THAT WE TALKED ABOUT AND BRINGING PEOPLE DOWN HERE TO THE CIRCLE, GOING TO THE RESTAURANTS DOWN HERE. 
          SO I, I BELIEVE AS WE TAKE THESE STEPS TO GET THERE, IT'S GONNA MAKE THE THEATER MORE SUCCESSFUL. 
          AND BY THE THEATER BEING MORE SUCCESSFUL, WATER TOWER IS GONNA BE MORE SUCCESSFUL, OUTCRY IS GONNA BE MORE SUCCESSFUL. 
          ANYONE WHO COMES TO THE THEATER IS GONNA BE MORE SUCCESSFUL. 
          SO, UM, I THINK THESE ARE REALLY GOOD DISCUSSIONS THAT WE'RE HAVING. 
          WE HAVE GREAT PARTNERS ALONG THE WAY. 
          I THINK IT'S IMPORTANT THAT WE KEEP THAT IN MIND OF WHAT THE REAL, WHAT THE WHY IS WHY WE'RE DOING IT. 
          YEAH. 
          BECAUSE IT REALLY IS IMPORTANT TO, TO, TO LOOK AT THIS ASSET THAT WE HAVE THAT WE'RE, AND WE SHOULD BE EVALUATING EVERY ASSET THAT THE TOWN HAS AND HOW ARE WE USING IT TO ITS BEST ABILITY. 
          AND CERTAINLY THE, THE THEATERS CENTERS THAT HAVE BEEN UNDERUTILIZED FOR A LONG TIME AND UH, YOU KNOW, AT 72 LIT NIGHTS FOR A YEAR, THAT'S NOT, UH, THAT'S NOT VERY MUCH. 
          AND UH, SO HOW SO HOW CAN WE, TO DAVID'S POINT, HOW CAN WE GET MORE DIVERSE AUDIENCES IN THERE THAT MIGHT NOT BE LIVE THEATER FOLKS, THEY MIGHT LIKE, LIKE MUSIC OR COMEDY OR WHATEVER. 
          THE OTHER THING IS, UH, THAT WE COULD GET THEM IN THERE AND THEY MIGHT ALL OF A SUDDEN DISCOVER, OH, THERE'S LIVE THEATER OVER HERE. 
          I'VE NEVER BEEN TO A THEATER PERFORMANCE BEFORE, BUT I MIGHT COME NOW, NOW THAT THEY KNOW THAT IT'S HERE. 
          SO IT DOES, I THINK IT'S THAT RISING TIDE CAN, CAN HELP EVERYBODY AND THEY ALL, UH, CAN GAIN FROM THAT. 
          BUT, UM, BUT YEAH, THE VALUE OF THE WATER TOWER THEATER GROUP TO ADDISON IS, IS, IS HUGE AS WE ALL KNOW. 
          AND, UH, I MEAN, I I PROBABLY GOT INVOLVED STARTING TO GO TO PERFORMANCES 15, 16 YEARS AGO AND, UH, DIDN'T KNOW ANYTHING ABOUT IT BEFORE THAT. 
          BUT ONCE I STARTED GONE, I REALLY LIKE GONE. 
          AND THEN I WAS THE LIAISON FOR A WHILE WHEN I WAS ON THE COUNCIL. 
          AFTER I GOT OFF THE COUNCIL, I WAS ON THE BOARD AND REALLY LIKED BEING PART OF THAT PROCESS. 
          AND, AND, UH, AND IT'S IMPORTANT TO ME THAT, THAT WE MAKE SURE THAT WATER TOWER IS STILL AN INTEGRAL PART OF THE THEATER CENTER, BUT HOW CAN WE, YOU KNOW, I DON'T THINK IT HAS TO BE EITHER OR. 
          I THINK WE DO BOTH AND HAVE OTHER OTHER GROUPS COME IN. 
          AND IN ORDER TO DO THAT, IT CAN BE, THERE'S, THERE'S CHANGE INVOLVED AND IS CHANGE IS ONLY EASY WHEN IT BELONG, GOES TO SOMEBODY ELSE. 
          YOU KNOW, WHEN WHEN IT AFFECTS US, THAT'S WHEN CHANGES. 
          IT GETS HARD. 
          AND SO, UM, SO I I UNDERSTAND THAT, YOU KNOW, IT, IT IS AWKWARD. 
          IT'S DIFFICULT BECAUSE WE ALL WANT WATER TOWER TO, UH, BE ABLE TO DO THE GREAT WORK THAT THEY DO. 
          UM, BUT, AND NOBODY WANTS TO INFLICT DIFFICULTY ON SOMEBODY ELSE, SOMEBODY THAT'S SO IMPORTANT TO US, A GROUP THAT'S SO IMPORTANT TO US. 
          SO IT'S JUST, YOU KNOW, IT'S IMPORTANT TO KEEP ALL THAT IN MIND AND ALSO TO KEEP THE, THE GOALS THAT WE LEARNED WHEN WE DID OUR STRATEGIC PLANNING. 
          YOU KNOW, HOW DO WE ELEVATE THE, THE THEATER CENTER TO A HIGHER LEVEL? YOU KNOW, I'M THINKING A COUPLE MONTHS AGO, SOME FRIENDS OF MINE CALLED ME, I THINK IT WAS ON A THURSDAY, THEY SAID, UH, WE WERE THINKING TO GO TO PLANO THIS WEEKEND TO, TO GO DO SOMETHING FUN, BUT IS THERE ANYTHING GOING ON IN ADDISON? AND I HAD TO SAY, I DON'T THINK SO. 
          AND I, AND I DIDN'T LIKE HAVING TO SAY THAT, YOU KNOW, I REALLY WANT TO SAY I, I REALLY WANT THERE TO ALMOST ALWAYS BE SOMETHING GOING ON EITHER IN THE PARK OR AT THE THEATER CENTER OR SOMETHING. 
          AND I REALLY DIDN'T LIKE SAYING THAT. 
          I WANT, I WANT ADDISON TO BE THE TOP OF MIND WHEN PEOPLE THINK, WHERE CAN I GO FOR SOMEPLACE FUN? AND I THINK WE CAN GET THERE. 
          AND YEAH, AND THERE'S SOME, SOME OBSTACLES AND SOME CHALLENGES ALONG THE WAY, BUT, BUT I THINK THE, I THINK THE GOAL IS, IS IS THE RIGHT ONE. 
          AND I THINK IT'S, UM, IT'S, IT'S, IT CAN BE DIFFICULT, BUT I THINK WE CAN GET THERE IN MINIMAL PAIN. 
          HOPEFULLY. 
          [00:40:01]
WELL, I'LL, I'LL SAY THIS. 
          UM, YOU KNOW, WE, WE DID THE STUDY AND I THINK WE ALL KNEW THAT WE COULD BE USING THE WORD HELL THEATER BETTER. 
          SO I WAS EXCITED TO SEE THE STUDY. 
          I THINK THAT CONVERSATION WAS A GOOD ONE TO HAVE, AND I'M ALL FOR IT. 
          UM, YOU KNOW, AND I'M HAPPY TO SEE THAT, YOU KNOW, WE'RE, WE'RE HAVING THE CONVERSATION AGAIN, BECAUSE TO YOUR POINT, CHANGE IS DIFFICULT. 
          BUT, UM, YOU KNOW, I WANT TO MAKE SURE THAT, YOU KNOW, WE'RE, WE'RE, WE'RE GOING ABOUT THIS THE RIGHT WAY. 
          WE'VE GOT, UM, A GREAT THEATER SPACE. 
          WE ALSO HAVE A, YOU KNOW, A GREAT PROFESSIONAL THEATER COMPANY. 
          THERE AREN'T A LOT OF 'EM IN DALLAS. 
          AND I WOULD HATE FOR THAT CHANGE, PUT THEM IN SUCH A BIND THAT WE LOSE THEM. 
          SO I THINK THAT'S WHY, UM, IT'S REALLY IMPORTANT THAT WE LISTEN TO SHANE AS I WAS PREPARING FOR THIS MEETING, I THINK, YOU KNOW, I WENT BACK AND, YOU KNOW, LOOKED AT MY NOTES FROM THAT PREVIOUS MEETING, READ THE THEATER STUDY, BUT FOR ME, THE MISSING PIECE WAS I NEVER GOT TO HEAR FROM THE THEATER. 
          SO THAT'S WHY I'M GLAD SHANE IS HERE TONIGHT. 
          'CAUSE I, I REALLY WANT TO HEAR HIS SIDE OF THE STORY. 
          SEEMED LIKE A PRETTY GOOD TRANSITION. 
          WELL, THANK YOU FOR THAT. 
          THANK YOU EVERYBODY. 
          IT IS NICE TO FINALLY GET TO, UH, SPEAK WITH YOU. 
          UM, MR. ME GENTLEMAN COUNSEL, MR. GAINS AND FRIENDS, IF I MAY JUST HAVE A MOMENT. 
          UM, TRULY THANK YOU FOR INVITING ME TODAY. 
          IF I MAY, THERE IS REALLY SOMETHING SPECIAL ABOUT THIS TOWN AND SOMETHING SPECIAL ABOUT ITS KNOWN RELATIONSHIP TO ITS ONLY RESIDENT PROFESSIONAL ARTS COMPANY. 
          UM, AS A MATTER OF FACT, THE FIRST PLACE MY WIFE AND I MOVED BACK TO WHEN WE CAME BACK AFTER A PERFORMANCE PERIOD OF NEW YORK CITY WAS RIGHT HERE IN ADDISON. 
          AS A MATTER OF FACT, MY DAUGHTER WAS BORN IN 2008, RIGHT HERE IN ADDISON, BACK WHEN HOME BIRTHS WERE POPULAR. 
          BUT SCARY , BUT IT'S ADDISON ON THAT CERTIFIC. 
          UM, AS YOU KNOW, THE ADDISON THEATER CENTER WAS BUILT MASTERFULLY FOR THE PURPOSE OF LIVE THEATER WITH THE ABILITY TO CONFORM TO THE NEEDS OF EACH PRODUCTION BY ARCHITECT GARY CUNNINGHAM AND IS A REGAL EXAMPLE OF THIS TOWN'S FOREFATHER'S VISION AND LEADERSHIP FOR MASTERFUL STORYTELLING. 
          RECENTLY, THERE HAS BEEN A LOT OF DISCUSSION, AS WITH TONIGHT, REGARDING WHAT THIS ASSET CAN MEAN TO THE FUTURE OF THIS TOWN. 
          HOWEVER, IT WOULD BE A MISTAKE NOT TO PAY ATTENTION TO WHAT IT HAS MEANT TO ASK A TOUR DE FORCE OF THEATER MAKING IN THIS SPACE. 
          FOR 30 YEARS, WATER TOWER THEATER COMPANY HAS BROUGHT IN MILLIONS OF DOLLARS IN REVENUE, THOUSANDS OF JOBS FOR OUR NEIGHBORS, AND ROUGHLY $300,000, ADDITIONAL, ADDITIONAL DOLLARS A YEAR FOR SURROUNDING BUSINESSES. 
          300,000 A YEAR, OVER 8,000 PEOPLE ALONE COME TO SEE OUR SHOWS EACH SEASON A STAPLE OF ADDISON. 
          WE'RE SO GRATEFUL FOR OUR PARTNERSHIP. 
          THANK YOU. 
          I I'M NOT ONE WHO'S RESISTANT TO CHANGE, BUT I, I WILL SAY THAT, UM, I I'M A LITTLE CONFUSED BY THE NEW STUDY AND BUSINESS PLAN AS PERFORMED BY OUR FRIENDS IN NEW ENGLAND, UM, AND HOW EXPEDITIOUSLY THINGS SEEM TO HAVE BEEN, UH, MOVING ALONG. 
          UM, I, I, I, I'M, I'M JUST A SIMPLE BUSINESSMAN, BORN AND RAISED RIGHT HERE IN NORTH TEXAS. 
          SO PLEASE FORGIVE ME. 
          I'M HAVING A, A DIFFICULT TIME UNDERSTANDING HOW, UM, REDUCING AN INVESTMENT IN A 30-YEAR-OLD COMPANY THAT HAS YIELDED MILLIONS OF DOLLARS FOR THIS LOCAL ECONOMY MAKES A LOT OF SENSE. 
          IT'S MY HUMBLE OPINION THAT THIS DECISION BOILS DOWN TO VISION. 
          WHAT IS YOUR VISION? WHAT CAN OUR SHARED VISION BE AS WE WORK TOGETHER? WHEN I WAS HIRED AS THE CEO IN 2009, THIS COMPANY WAS JUST ABOUT BANKRUPT. 
          IF YOU, YOU MIGHT REMEMBER, TOGETHER, WE WORK TO SAVE IT WITH A DEDICATED BOARD OF DIRECTORS, SOME IN THIS ROOM, STAKEHOLDERS, FRIENDS, AND YOU FORMER MAYOR CHOW. 
          AND THE COUNCIL CHALLENGED ME TO GET OUR SUPPORT BACK WITH $150,000 MATCHING GRANT MY FIRST YEAR FOR A COMBINED $500,000 INVESTMENT. 
          AND WE DID, AS WE HAVE EVERY YEAR SINCE MET OUR MATCH. 
          DURING THAT SEASON, COVID-19 HIT AND LIVE ENTERTAINMENT FACED ITS HARDEST CHALLENGE IN GENERATIONS. 
          THIS COMPANY PIVOTED AND FILMED ENTERTAINMENT AND STREAMED IT TO NOT ONLY ADDISON RESIDENTS, BUT PEOPLE ALL OVER THE WORLD. 
          WE WERE GETTING LETTERS FROM OVERSEAS THAT THEY WERE SEEING WHAT A GREAT, BEAUTIFUL SPACE TO ADD IN PETERSON WORLD. 
          TOGETHER WE PIONEERED THE WAY FORWARD. 
          AS A MATTER OF FACT, OUR FIRST WORLD PREMIER MUSICAL WITH A COMMERCIAL TIE IS SLATED TO BE PRESENTED IN LONDON IN 2026. 
          SOME OF YOU MAY REMEMBER GOING TO HOLLYWOOD AND COME TO SEE IT. 
          THANK YOU IF YOU DID. 
          UH, EVERY PATRON WILL HAVE IN THEIR HAND A PLAY BILL IN THE UNITED KINGDOM IN LONDON THAT SAYS, ORIGINALLY PRODUCED BY WATER TOWER THEATER AT THE ADDISON THEATER CENTER, ADDISON, TEXAS TALK ABOUT GIVING CREDIT WHERE CREDIT IS DUE AND A PROOF OF THE FRUITS OF A WONDERFUL RELAT UH, WORKING RELATIONSHIP. 
          ON THE MORNING OF MAY 29TH THIS 
          [00:45:01]
YEAR, WE WERE TOLD ABOUT THESE NEW PLANS, HAVING HAD ONLY ABOUT AN HOUR VISIT WITH THE FOLKS OF ODYSSEY A COUPLE OF MONTHS BEFORE, JUST ABOUT AN HOUR, WAS IT? AS YOU CAN IMAGINE, THIS WAS SHOCKING TO US. 
          IT WAS ONLY TWO YEARS BEFORE I WAS APPROACHED WITH A PLAN TO FACILITATE AND MANAGE THE THEATER CENTER. 
          THIS NEW PLAN SUGGESTS WATER TOWER THEATER, VACATE THE WORKSPACES, BOARDROOM REHEARSAL ROOM, PROPERTIES ROOM, COSTUME SHOP, AND BUILD SHOP. 
          BEGINNING IN JUST 28 DAYS FROM TODAY, MY BOARD OF DIRECTORS AND MY TEAM HAVE BEEN PREPARING FOR ANY AND ALL POSSIBILITIES, INCLUDING, UNFORTUNATELY ALREADY LAYING OFF STAFF. 
          AS THE CONVERSATION REMAINS FLUID, AS I'M SURE YOU CAN IMAGINE, IT IS HARD TO RUN A BUSINESS WITH SUCH SHORT NOTICE AND NO PLAN TO BUDGET FOR SUCH A CHANGE. 
          IT TAKES UP TO 18 MONTHS TO PRODUCE A SHOW, JUST ONE SHOW 18 MONTHS. 
          WE DO MULTIPLE EVERY YEAR. 
          THIS COMING YEAR, WE WERE ONLY GIVEN THE GO AHEAD FOR SPACE AVAIL AVAILABILITY. 
          WELL SHORT OF THAT, MARK OUR TICKET SALES, SUBSCRIPTION SALES DONATIONS, FOUNDATIONAL SUPPORT, EVEN CONCESSIONS ALL UP THE FACT REMAINS, WATER TOWER THEATER AND A RISE ACTING STUDIO, ONE OF MY PERSONAL BUSINESSES TOGETHER, MAKE UP FOR JUST ABOUT HALF OF THE LIT NIGHTS, DELIVERING ABOUT 72 LIT NIGHTS IN A SEASON. 
          THE, THE, THE CALENDAR YEAR VERSUS SEASON IS JUST A LITTLE BIT DIFFERENT. 
          THAT'S AN INVESTMENT I THINK, I THINK IT'S WORTH KEEPING. 
          FOR EVERY CUSTOMER THAT SEES A WATER TOWER SHOW, THEY SPEND AN ADDITIONAL $38 IN THE LOCAL ECONOMY ACCORDING TO NEW REPORTING. 
          FOR EVERY YEAR THAT OUR PARTNERSHIP STAYS INTACT, JOBS ARE CREATED IN THIS SPACE, IS UTILIZED TO THE HIGHEST EXAMPLE OF THEATRICAL STORYTELLING. 
          RESPECTFULLY, IIII, I GUESS WHAT I'M TRYING TO FIND IS THE VISION. 
          MY VISION AS THE CEO OF THIS COMPANY IS CONTINUE TO WORK WITH AND PARTNER WITH YOU FOR THIS THEATER SPACE TO THRIVE AS A CENTER FOR STORYTELLING AS IT WAS INTENDED. 
          STORIES OF, OF COURSE, CAN BE TOLD IN VARIOUS WAYS AND SHOULD WITH DIVERSE VOICES IN ART FORMS. BUT WHEN THIS COMPANY GETS ITS FUNDING CUT BY 40% FROM MY FIRST SEASON TO NOW, THAT'S, THAT'S, THAT'S A KILLER. 
          THAT'S ROUGH COSTS AND LABOR HAVE INCREASED, AS WITH MANY INDUSTRIES OF MOST THEATER OR ENTERTAINMENT RELATED BUSINESSES ARE STRUGGLING OR CLOSING ALTOGETHER SINCE THE PANDEMIC. 
          MOST ARE NOT SEEING AN INCREASE IN NUMBERS LIKE WE ARE. 
          AGAIN, IN LARGE PART BECAUSE OF YOU AS AN INDEPENDENT SMALL BUSINESS OWNER MYSELF, I CAN TELL YOU IT'S TOUGH RIGHT NOW FOR A LOT OF FOLKS. 
          I'VE TALKED TO A LOT OF SMALL BUSINESS OWNERS ALL OVER THE US AND I'VE GOT A LOT OF FRIENDS AND IT'S TOUGH RIGHT NOW. 
          SO FOR ME, IT ALL COMES TOGETHER TO WHAT CAN OUR SHARED VISION BE? HOW CAN WE CONTINUE TO WORK TOGETHER? WHERE IS THE POTENTIAL? AND AGAIN, PLEASE UNDERSTAND WE ARE TRULY GRATEFUL. 
          JUST A LITTLE CONFUSED. 
          SOME HAVE ASKED, WHAT IS IT YOU WANT, SHANE? AND IT'S LIKE, AS I SIT AND I WORK TO TRANSFORM THAT QUESTION. 
          SO IT'S NOT ABOUT ME, IT'S WHAT COMES UP FOR ME IS WHAT DOES THE COMPANY NEED? WHAT DOES THIS RELATIONSHIP MEAN? LADIES AND GENTLEMEN, THE COUNCIL, IT NEEDS YOU. 
          IT NEEDS THIS PARTNERSHIP AND FUNDING. 
          IT NEEDS SPACE TO CREATE COSTUMES, PROPS, REHEARSAL AND AUDITION ROOMS, SET BUILDING CAPABILITIES, A WORKSPACE, A FOOTPRINT IN THE BUILDING. 
          IT NEEDS ALL OF THE ELEMENTS IT TAKES TO MAKE LIVE PROFESSIONAL THEATER IN THIS BUILDING AS INTENDED FOR 30 YEARS WITH YOU. 
          IT NEEDS THE SUPPORT SYSTEM TO PROFESSIONALLY WITH PROFESSIONALS THAT ARE YOUR NEIGHBORS IN MIND TO DO THEIR WORK RIGHT HERE IN ADDIS. 
          LASTLY, I I TRULY WANT TO SAY TO YOU THAT THIS JOB, IT'S BEEN A, A DREAM COME TRUE FOR ME. 
          I'M PROUD TO WORK IN ADDISON. 
          I'M PROUD TO BRING PEOPLE TO ADDISON AND I'M GRATEFUL FOR YOUR SERVICE TO THIS TOWN AND TO OUR THEATER COMPANY. 
          I'M GRATEFUL FOR ALL THOSE WHO WOULD PUT THEIR NAMES ON A DOCUMENT ASKING TO FINALLY GET TO TALK TO YOU IN SOME TIME WITH YOU. 
          THANK YOU FOR THAT. 
          I'M HOPEFUL FOR THIS RELATIONSHIP AND I'M HOPEFUL FOR OTHERS WHO CAN COME TO THIS THEATER SPACE AND SAY THAT IT WAS THEIR DREAM COME TRUE FOR THEM AS WELL. 
          SO THANK YOU SO MUCH FOR HAVING ME. 
          I KNOW WE'LL GO TO QUESTIONS, BUT I'M TRULY GRATEFUL FOR YOUR TIME TONIGHT. 
          THANK YOU FOR HEARING US. 
          THANKS SHANE. 
          QUESTIONS FOR SHANE. 
          UH, GO AHEAD, . 
          UM, I'LL START. 
          UH, FIRST OF ALL, I, I, I WANT TO SAY THAT, UM, FROM MY STANDPOINT, UM, I LOVE HAVING THE WATER TOWER COMPANY HERE. 
          UM, I ENJOY IT AND I'M DEDICATED TO TRYING TO MAINTAIN A GOOD PARTNERSHIP BETWEEN THE TOWN AND, UH, THE COMPANY. 
          SO I TOO APPRECIATE YOU. 
          UM, BUT JUST TO CLEAR UP A COUPLE OF FIRST THINGS THAT POPPED IN MY MIND WHEN YOU WERE SPEAKING ABOUT ON THE 
          [00:50:01]
QUESTION, BECAUSE I HAVE THIS QUESTION OF SHANE, OUR WATER POWER COMPANY. 
          WHAT IS IT THAT YOU, WHAT IS IT THAT YOU WANT THAT HASN'T ALREADY BEEN DISCUSSED? SO I'M STILL CONFUSED A LITTLE BIT. 
          JUST A COUPLE OF THINGS POPPED UP IN YOUR CONVERSATION ABOUT, I HEARD ONE THAT, THAT YOU HAD INDICATED IN GOING OVER SOME OF THESE SPACES THAT AS FAR AS THE COSTUMES AND THE COSTUME SHOP DIDN'T NEED THAT. 
          YOU KNOW, BUT YOU JUST MENTIONED IT AGAIN. 
          SO I DON'T KNOW WHETHER, YOU KNOW, YOU'RE SAYING THAT YOU CAN'T FUNCTION, YOU KNOW, YOU HAVE TO HAVE THAT SPACE OR YOU DON'T HAVE TO HAVE THAT SPACE ALSO, UM, OFFICE SPACE, UH, SEEMED TO BE, UM, AN ISSUE AND UM, UH, I THINK IT WAS INDICATED THAT YOU'VE BEEN OFFERED, YOU KNOW, PERMANENT OFFICE SPACE, BUT IT, IT HASN'T BEEN ACCEPTED OR IT WAS ACCEPTED AND BEEN DECLINED OR WHATEVER. 
          SO I'M CONFUSED OF EXACTLY WHERE, WHERE THAT STANDS. 
          I PERSONALLY FEEL THAT, YOU KNOW, THE, UH, RESIDENT COMPANY OF THE, OF THE THEATER NEEDS TO HAVE A OFFICE AND NEEDS TO HAVE A PRESENCE. 
          UM, SO THAT'S, THAT'S THE FIRST COUPLE OF THINGS THAT POP INTO MY MIND FROM JUST SITTING YOUR PRESENTATION THAT I MIGHT GET INTO SOME OTHER THINGS THAT I'VE BEEN THINKING ABOUT. 
          THANKS. 
          WITH RESPECT TO THE WE WITH IDEA OF THE CONVERSATION AS WE'VE BEEN TALKING, DISCUSSING WHAT WE MIGHT OR COULD OR COULD NOT, THAT THAT IS, IS, AS I UNDERSTAND IT, AN ONGOING DISCUSSION EVEN TO TONIGHT FOR YOU ALL TO DECIDE. 
          SO IN TERMS OF THINGS THAT WE MAY OR MAY NOT NEED IT, IT'S ALL DEPENDENT UPON WHERE WE WERE IN TERMS OF THE, THE CHAIN OF EVENTS OF THAT DISCUSSION WITH REGARDS TO OFFICE SPACE WITH A SMALLER BUDGET AND WITH LESS FUNDING, I'M HAVING TO LAY OFF PEOPLE. 
          SO I'LL HAVE IN THE OFFICES, WHAT DO I NEED? OFFICE SPACE WORK. 
          I DON'T HAVE PEOPLE, IF I DON'T KNOW HOW MUCH MONEY I'M GONNA HAVE, THEN IT IS HARD FOR ME TO, TO UNDERSTAND, TO KNOW WHAT, FOR A BUSINESS DECISION, TO KNOW WHAT THOSE OFFICES MIGHT BE IN TERMS OF THE PROP AND, UM, COSTING JOB. 
          TWO TO THREE MEETINGS, I WAS TOLD THAT THEY WERE GONNA BE TURNED STORAGE, BUT THEY WERE GONNA BE STORAGE. 
          OKAY. 
          SO I GUESS WE DON'T, WE DON'T NEED THOSE. 
          I HAVE DESIGNERS THAT CAN COME IN AND HAVE THEIR OWN STOCK. 
          WHAT I UNDERSTAND THAT WAS IN THE, THE PROPOSAL WAS FOR ANY COMPANY TO COME IN AND BE ABLE TO LOAD IN THE SHOW AND UTILIZE THOSE RESOURCES AND THEN LOAD OUT, WHICH I AGREE WITH MY HUMBLE OPINION THAT THEY NEED ALL OF IT. 
          PROBABLY NOT. 
          I THINK THAT THERE'S A WAY TO WORK WITH THAT. 
          AGAIN, MY, MY INTENTION IS TO FIND THE MIDDLE GROUND SO THAT TO THE POINT OF ALL VOTES RISING SO THAT WE CAN DO THAT. 
          'CAUSE WE WANT MORE ACTIVITY THAN THE DEALERS. 
          UM, ANOTHER QUESTION. 
          I THINK THAT'S, I'LL GIVE IT TO YOU, . 
          WELL, I APPRECIATE YOU BEING HERE. 
          UM, SO I GUESS MY FIRST QUESTION IS, OR I'LL, I'LL SAY THIS AGAIN. 
          I'M HAPPY WE'RE HAVING THIS CONVERSATION. 
          UM, I THINK IT'S AN OPPORTUNITY FOR ALL OF US TO GET BETTER. 
          I, I THINK IT'S AN OPPORTUNITY FOR US TO TRY TO FIND SOME CREATIVE WAYS TO USE THE SPACE BETTER, TO GET MORE LIT NIGHTS, RIGHT? THAT 150, BUT ALSO I THINK IT'S AN OPPORTUNITY FOR THE WAR TOWER THEATER TO GET BETTER. 
          SO I, I'LL BE HONEST WITH YOU, I'VE LIVED IN ADDISON FOR MORE THAN I'D LIKE TO ADMIT, BUT IT'S ALMOST 25 YEARS I'VE BEEN TO SHOW THERE'S PROBABLY NOT AS MANY AS I'D LIKE TO BE, BUT I I, I KNOW THEIR QUALITY AND I'M REALLY HAPPY THAT YOU GUYS ARE HERE. 
          WHEN WE STARTED DOING THIS AND I READ THE STUDY AND I SAW 39 NIGHTS, I THOUGHT, THAT'S GOTTA BE A MISTAKE. 
          IT SAID IT WAS SO FOR ME, THE BANKER CAN, CAN YOU HELP ME UNDERSTAND, YOU KNOW, PROFESSOR THEATER COMPANY, YOU'VE GOT, YOU KNOW, A GREAT THEATER. 
          WHY WAS IT ONLY 39 NIGHTS, I'M ASSUMING? WELL, I'LL LET YOU ANSWER THREE THINGS. 
          ONE IS, WHEN I TOOK OVER THAT WE WERE BANKRUPT, WE REALLY HAD TO WATCH WHERE OUR MONEY WAS GONNA GO. 
          HOW MUCH OF MY MONEY COULD GO TO MY STAGE. 
          OVER 65% OF THE BUDGETS IN THE OFFICES BEING THE STAFF. 
          WHY TO CUT THAT DOWN? 'CAUSE ANY SERVICE INDUSTRY THAT'S OVER 50% PROBABLY ISN'T RUNNING BEING RUN VERY WELL. 
          SO WE WERE REALLOCATING OUR SOURCES, NUMBER TWO, COVID. 
          SO THOSE TWO THINGS KEPT ME AT A REDUCED, UH, AMOUNT OF WHAT I COULD PUT ON THE STAGE, HOW TO PRODUCE IT, THE MONEY, THE RESOURCES, QUITE FRANKLY THE DEMAND. 
          SO WHY PUT MORE DEMAND OUT THERE? UH, BUY RATHER IF THE DEMAND'S NOT THERE. 
          THERE ARE A LOT OF COMPANIES THAT ARE, WITH ALL DUE RESPECT, RUN BY SOME REALLY BRILLIANT ARTISTIC FOLKS THAT PERHAPS DON'T HAVE QUITE THE BUSINESS SAVVY. 
          AND THOSE ARE THE ONES THAT ARE SHUTTING DOWN. 
          'CAUSE THEY HAVE FIVE WEEKS OF SHOWS AND THEY ONLY HAVE 20, 25% 
          [00:55:01]
FULL. 
          GOING TO HOLLYWOOD WAS 97% FULL. 
          MARY POPPINS WAS 87%. 
          SO IT'S ABOUT THAT SUPPLY THAT THAT IS, UM, REALLY BEING ABLE TO SLOWLY AND CONSERVATIVELY GROW THE BUSINESS MODEL. 
          GIVEN WHERE WE ARE AT THE ADDISON THEATER CENTER, IT IS A VERY TRICKY SPACE TO, TO PRODUCE IN BECAUSE OF THE LIMITATIONS OF THE SHOP VERSUS THE THE SPACE ITSELF. 
          AND BECAUSE IT IS A FLEX SPACE, A LOT OF TIMES THAT BUILD HAS TO HAPPEN INSIDE THE ROOM ITSELF. 
          AND SO THAT IS WHAT'S BURNING SOME OF THAT TIME IS BUILDING IN THAT SPACE. 
          IT IS MY UNDERSTANDING THAT THAT WAS THE INTENTION OF THE SPACE AND THE FLEXIBILITY OF IT. 
          OBVIOUSLY AS YOU, I'M SURE YOU CAN UNDERSTAND, IT TAKES MANPOWER, UH, AND HOURS. 
          IT TAKES A LOT OF RESOURCES TO TO, TO UTILIZE THAT SPACE EFFECTIVELY. 
          SO THOSE ARE KIND OF THE THREE THINGS THAT HAVE BEEN WORKING OVER THE LAST FIVE YEARS. 
          I, THERE'S NO WAY THAT I'LL EVER BE ABLE TO UNDERSTAND OR FIGURE OUT HOW YOU GUYS CAN ACTUALLY KNOW, GET THE RIGHTS TO A SHOW AND IT'S, WHAT DID YOU SAY, IT'S 18 MONTHS IN ADVANCE. 
          YEAH, HAVE AN IDEA. 
          I WANNA DO THE SHOW. 
          YOU GOTTA CONTACT WHO OWNS IT AND THEN IT GOES FROM THERE AND THEN, AND THEN BE ABLE TO FIND ACTORS TO PUT AND THEN, AND THEN OF COURSE PRACTICE BUILD SETS. 
          I MEAN THAT, THAT JUST SEEMS LIKE SO MUCH. 
          UM, SO THREE, NINE NIGHTS, YOU KNOW, THERE'S BEEN DISCUSSIONS ABOUT HAVING TO WATER TOWER THEATER TO BE ONE THIRD OF, OF THOSE NIGHTS OF THE ONE 50. 
          IF, IF SOMEONE CAME TO YOU AND SAID, HEY, HOW MANY NIGHTS CAN YOU REALLY DO? I MEAN, IS IT AS SIMPLE AS WE HAVE THE RIGHTS OF THESE FOUR SHOWS, WE CAN ADD AN EXTRA WEEK TO EACH SHOW? OR IS IT WELL WE'LL HAVE TO GO OUT AND FIND A COMPLETELY DIFFERENT SHOW TO DO. 
          UM, OUR PRESENTATION FOR THE STUDY, YOU KNOW, THEY SAID WE SHOULD DO A HOLIDAY SHOW, WHICH SEEMS LIKE A REALLY GOOD IDEA TO ME. 
          YES. 
          BUT, UM, YOU KNOW, HOW MANY NIGHTS DO YOU THINK YOU'D REALLY DO IF, IF SOMEONE SAID, HEY SHANE, GO FOR IT. 
          HELP US GET TO ONE 50. 
          I THINK, YOU KNOW, BEFORE, UH, I THINK WAS IT 2014 15 THAT I'M HOPEFUL YOU'RE IN RECEIPT OF, IN TERMS OF THE LAST 10 YEARS OF OUR SALES? I THINK, I DON'T KNOW, LIT NIGHTS IS A NEW TERM TO BE. 
          I I I'VE BEEN IN THIS INDUSTRY FOR, I'VE NEVER HEARD OF THAT. 
          IT'S MORE PERFORMANCES. 
          SO, UH, IN TERMS OF, UM, I THINK TERRY MARTIN, WHO WAS MORE OR LESS KIND OF A FOUNDING PRODUCER FOR US WAS THERE FOR 17 YEARS AND A HUGE MENTOR IN FRONT OF OURS AS WELL. 
          BUT I THINK HE HAD 10 OR 11 SHOWS. 
          SO IF YOU, CAN YOU SEE THAT I HAVE HALF THAT BEFORE OR FIVE AND YET MY, MY NUMBERS WERE GETTING UP TO WHERE HIS WERE JUST IN THIS LAST SEASON WITH MARY POPPINS. 
          THAT THEN TELLS ME FROM A BUSINESS PERSPECTIVE THAT THEN I CAN ADD A SHOW. 
          WE WERE GONNA DO FIVE SHOWS THIS NEXT SEASON AND PUT FIVE SHOWS ON THE, ON THE MAIN STAGE. 
          AND THEN I WANTED TO GROW IT TO SIX AND EVENTUALLY FIND MY WAY BACK UP TO 10. 
          SO IT JUST DEPENDS ON THAT THE FINANCES AVAILABLE WARRANT ME TO BE ABLE TO DO THAT. 
          IF I'M IN A MILLION DOLLAR BUDGET, WHICH IS ROUGHLY WHERE I AM, THE TOWN'S FUNDING IS, IS, IS A PORTION OF THAT AND HEALTHY AND, AND WE'RE GRATEFUL FOR THAT PORTION. 
          BUT I HAVE TO WORK WITH THE OTHER RESOURCES AND TRY TO PROJECT AS WELL HOW MUCH I CAN DO WHAT I COULD DO, LET'S SAY NEXT, NOT THIS SEASON 'CAUSE I'M PLANNING IT, I'M ABOUT TO DROP OR RELEASE THE 30TH SEASON. 
          I CAN PROBABLY DELIVER SIX SHOWS, BUT I HAVE TO HAVE THE FUNDING TO DO THAT. 
          AND SO IN TERMS OF LIT NIGHTS, LET'S SAY THAT'S 12 TIMES SIX AND I AM JUST, I WENT TO EAST TEXAS STATE, SO IF SOMEONE HELPS ME WITH THAT MATH, THAT'S PROBABLY WHAT THOSE PERFORMANCES LOOK LIKE. 
          YEAH. 
          OKAY. 
          SO YOU THINK IT'S IT'S WELL WITHIN, YOU KNOW, THE LONG TOWER THEATER, IT'S WELL WITHIN US TO GROW TO THAT. 
          YES, SIR. 
          OKAY. 
          AND THEN, UM, ALL THAT KEEPING IN MIND THAT THIS IS THE HARDEST TIME THAT THIS OUR, OUR INDUSTRY HAS FACED. 
          COVID WAS A KILLING. 
          RIGHT. 
          AND PEOPLE, PEOPLE'S HABITS CHANGED. 
          CHILDREN'S THEATER COMPANIES, CHILDREN'S THEATER, OUR, OUR CLOSING DOWN ALL OVER THE NATION. 
          MY, MY MINE. 
          I MEAN, IT'S, IT, IT'S, I MEAN, I'M AT MAYBE A THIRD OF WHERE THAT WAS. 
          I DON'T KNOW ABOUT HOW FAR THEY'VE GOT AN AMAZING PROGRAM, BUT THOSE NUMBERS ARE, ARE, IT'S JUST, IT'S REALLY AFFECTED THE ENTIRE INDUSTRY. 
          PROFESSIONAL THEATER IS, IS CERTAINLY, IS CERTAINLY IN THAT AS WELL. 
          AND YOU FEEL LIKE YOU'RE WORKING OUT OF THAT, THAT'S IN THE PAST OR YOU'RE STILL I FEEL LIKE THAT ONE OF THE OUTLIERS THAT IS ABLE TO WORK OUT OF THAT, QUITE FRANKLY, BECAUSE I LIKE TO PRODUCE SHOWS THAT PEOPLE LIKE TO SEE. 
          OKAY. 
          AND THEN I HAVE QUESTIONS ON COST 'CAUSE I AM CONCERNED ABOUT, UM, WHAT SOME OF THE CHANGES WILL DO TO YOU, TO YOUR BUDGET. 
          UM, AND I DON'T KNOW IF YOU CAN YOU PUT A NUMBER ON THESE, BUT IF, IF WE TAKE OFFICE SPACE AWAY IN NOT TALKING 25 AND IN THE FUTURE, UM, YOU KNOW, THE IDEA OF BUILDING A SET SOMEWHERE ELSE AND HAVING 
          [01:00:01]
TO BRING IT IN AND THEN A LOSS IN NAMING RIGHTS. 
          WHAT, WHAT WILL THAT REALLY DO TO YOUR BUDGET IN WHAT IT COST? UH, IT'S PROBABLY ABOUT $150,000 OVER THE NEXT TWO YEARS. 
          IS THERE A, IS THERE A, A BIG COST TO BUILDING A SET OFF OFFSITE AND BRINGING IT IN ? I'VE HEARD THAT IT IS, UH, CUSTOMARY, THAT IS FALSE INFORMATION. 
          IT IS NOT CUSTOMARY. 
          THERE'S NOT ANOTHER COMPANY OUR SIZE, WHICH CALLED A SMALL PROFESSIONAL THEATER THAT BUILDS OFFSITE. 
          I JUST DON'T KNOW OF ONE, NOR DOES MY FORMER ASSOCIATE, WHO'S BRILLIANT AT KNOWING WHAT OTHER COMPANIES WERE DOING. 
          OKAY. 
          AND THEN NAMING RIGHTS THAT, THAT, THAT 60,000 A YEAR. 
          THANK YOU. 
          I HAVE A QUESTION FOR YOU, SHANE. 
          THANKS. 
          THANKS FOR COMING AND APOLOGIZE ABOUT MY VOICE. 
          OKAY. 
          UM, YOU MENTIONED THAT WHEN YOU GOT THE ODYSSEY STUDY, YOU HAD AN HOUR, AN HOUR MEETING WITH THEM ROUGHLY. 
          SO WE HAD AN HOUR MEETING PRIOR TO, I HAD AN HOUR ON BEHALF OF WATER TOWER AND THEN I ACTUALLY HAD AN HOUR ON BEHALF OF A RISE AS ONE OF THE ROOM. 
          RIGHT. 
          WE WOULD'VE LIKED TO HAVE HAD A BIGGER, UH, IMPACT AND A BIGGER VOICE AT THE TABLE. 
          UM, IT IS WHAT IT IS. 
          FOLLOWING THAT ON THE 29TH, WE DID HAVE A ABOUT AN HOUR, SO AT ANY POINT, BUT THEN WE'VE HAD SUBSEQUENT MEETINGS AFTER. 
          RIGHT? NO, I'M TALKING ABOUT DURING THE, IN THE HEAT OF, IN THE HEAT OF RECEIVINGS OF ARE WE NOT IN THE HEAT OF IT NOW? YEAH, I MEAN THAT'S WHAT I'M TRYING TO FEEL BACK. 
          THE IDEA, THE TIERED SHED, BECAUSE ULTIMATELY IT'S THAT ABOUT THE COMMUNICATION. 
          RIGHT. 
          WHEN DID YOU KNOW, WHAT DID YOU KNOW, YOU KNOW, ALL THOSE CONVERSATIONS, I GUESS THAT, THAT WEREN'T MADE PUBLIC OR NOT CLEARLY OUT IN THE OPEN. 
          YEAH. 
          THANK YOU. 
          WE OBVIOUSLY WATCHED ON THE 28TH, UH, DIDN'T SLEEP MUCH. 
          UM, AND THEN HAD A MEETING ORDER ON THE 29TH. 
          I FULLY EXPECTED THAT WE WOULD HAVE HAD A LARGE VOICE IN THE CONVERSATION, POSSIBLY BEEN ASKED TO HELP CO-PRODUCE AND BRING THINGS LIKE A CHRISTMAS PERFORMANCE AS YOUR RESIDENT ARTS ORGANIZATION BE PROFESSIONALS THAT YOU PARTNER WITH, WITH GOOD SOUND BUSINESS PLANNING. 
          THAT'S BEEN, THAT'S BEEN HAPPENING. 
          AND THAT, UM, YOU KNOW, WE COULD, UH, POSSIBLY HELP TO FACILITATE AND MANAGE AND, AND, AND GROW HEARSAY. 
          THIS IS MY FIRST QUESTION. 
          HOW DID WE GO FROM JUST A COUPLE OF YEARS AGO TO, WE WENT ALL THE WAY UP TO LEGAL RIGHT TO, WE WANT YOU TO FACILITATE. 
          JASMINE GAVE ME A, YOU KNOW, WE WERE, WE WERE AT A CONFERENCE. 
          THIS IS GREAT. 
          CAN YOU DO IT? ABSOLUTELY. 
          WE GET OUR SLEEP TO TWO YEARS. 
          WE NEED YOU TO MOVE OUT. 
          AND THAT WAS MY FIRST QUESTION. 
          HOW DO WE GO FROM THIS TO THIS? AND I WAS TOLD NEW LEADERSHIP. 
          OKAY. 
          WELL I HAVE TO WORK WITH THAT. 
          THANK YOU. 
          DOES THAT HELP ANSWER? YEAH, IT DOES. 
          IT DOES A LOT. 
          AND AGAIN, I DON'T, WHAT I HOPE IS NOT BEING RECEIVED IS THAT THERE'S SOMETHING NEFARIOUS OR THERE'S SOMETHING I LOVE WORKING AND MEETING WITH. 
          I'M GRATEFUL THIS DIDN'T HAPPEN IN THESE KINDS OF MEETINGS. 
          SO DISCUSSIONS ARE GOOD FOR EVERYBODY. 
          AND ABBY HAS BEEN HANDS-ON AND VERY COMMUTED PASSION'S BEEN AMAZING. 
          DAVID JUMPED IN ON OUR LAST MEETING. 
          I'M SO APPRECIATIVE OF THAT. 
          I WOULD'VE LIKED TO HAVE HAD MORE INPUT ON THE STUDY TO HELP. 
          UM, BUT WE ARE CONTINUING THE CONVERSATION. 
          THAT'S WHY A LOT OF MY, WHERE I'M AT, I'M SIMPLY JUST, I'M, AND IT'S REALLY UP TO YOU ALL, ESSENTIALLY. 
          AND OF COURSE I HAVE A BOARD AND STAKEHOLDERS AND WHATNOT. 
          UM, SO IF THERE'S A CONTINUED CONVERSATION THAT I FEEL WILL ULTIMATELY BE GOOD FOR, FOR, YEAH, IT APPEARS THAT THERE NEEDS TO BE MORE CONVERSATION. 
          EXCUSE ME, ABOUT LIKE YOU HAD SAID, WHAT IS A LATE NIGHT? YOU'RE IN THE INDUSTRY. 
          SO FOR US, WE KNOW NO DIFFERENT AND THINGS IN NEW ENGLAND ARE A LITTLE, LITTLE DIFFERENT THAN THE ARGUMENT. 
          THANK YOU, SHANE. 
          THANK YOU. 
          HI, I'M HOWARD REED. 
          SORRY I WAS LATE. 
          I WAS IN THE HOSPITAL, FELL OUT OF A TREE. 
          OH NO. 
          SO I HAVE A FEW BROKEN RIBS. 
          OH NO. 
          BUT I'M HERE. 
          YOU ARE HERE. 
          SO, YEAH. 
          AND I'VE BEEN FOLLOWING THIS, BUT I MISSED THE FIRST HALF OF THE MEETING. 
          I, I'M GONNA TELL ON MYSELF, I SUPPOSE I'VE LIVED HERE 25 YEARS. 
          I'VE NEVER SET FOOT IN THAT THEATER. 
          AND SO I DO GO TO THE DOLLAR SOLO MUSICALS OCCASIONALLY. 
          AND SO MY QUESTIONS ARE DIFFERENT. 
          I GUESS WHAT IS NORMAL FOR A A, LIKE MARY POPS, HOW MANY NIGHTS DOES IT? WAS IT A, UH, 12. 
          12 PERFORMANCES? 12. 
          SO REALLY THE, IT IS A WEDNESDAY THROUGH A SUNDAY, THEN BACK AGAIN A THURSDAY THROUGH A SUNDAY. 
          WE ADDED TWO PERFORMANCES, UH, A MATINEE FOR SCHOOL CHILDREN AND FOR, UM, FOLKS LIKE MY SWEET SON WHO'S AUTISTIC THAT, UM, IT WAS A SENSORY FRIENDLY PERFORMANCE. 
          AND THEN WE HAD IT A SUNDAY NIGHT 'CAUSE IT WAS SEVEN. 
          SO, OKAY, SO HOW MANY SEATS ARE IN THE THEATER? ABOUT 200. 
          [01:05:01]
AND IT, IT SEEMS LIKE WHAT THE TOWN WANTS IS MORE USED OUT OF THE THEATER. 
          WOULD IT BE IMPOSSIBLE FOR A SHOW LIKE THAT TO RUN INSTEAD OF 12 PERFORMANCES, 24 PERFORMANCES OR 30 PERFORMANCES? NO, IT'S NOT POSSIBLE. 
          YOU'RE, YOU'RE BUILDING THE SETS ANYWAY. 
          YOU'RE UTILIZING THE SPACE. 
          NO ONE ELSE CAN USE IT WHILE YOUR STUFF'S IN THE WAY. 
          SO IF I, I'M NOT, I'M NOT SURE WHERE TO POINT CLAIM, I'M GONNA POINT IT RIGHT AT ME FOR NOT KNOWING THAT WE'VE EVEN HAD A THEATER. 
          'CAUSE I LIVED HERE 25 YEARS, BUT I DIDN'T THEN. 
          SO I WAS IN BUSINESS ALL OF MY LIFE AND ADVERTISING IS HOW I GREW MY BUSINESS. 
          TRUE. 
          SO IF YOU ONLY HAVE 200 SEATS AND YOU ONLY SHOW 12 PERFORMANCES, THAT'S 2,400 PEOPLE. 
          NOW ADDISON ONLY HAS 17,000 RESIDENTS, BUT THE MARKET IS HUGE. 
          FRISCO, PLAIN OF DALLAS. 
          I MEAN, COULD WE ADVERTISE AND GET A BIGGER AUDIENCE TO COME TO YOUR PERFORMANCES AND GET THE LIT NIGHTS OUT OF FOUR OR FIVE OR SIX SHOWS AND JUST RUN 'EM ALONG AND THEN WE WOULD GET THE REVENUE WE'RE AFTER OR THE USE OUT OF THE THEATER? I'D LOVE TO SEE, WELL, I HAVEN'T BEEN TO ANY SHOWS ANYWAY, BUT, BUT MUSICALS, I MEAN, UH, CONCERTS AND COMEDIAN, I MEAN OTHER USES BESIDES JUST THEATER. 
          BUT IT SEEMS LIKE WE'RE WASTING A LOT OF NIGHTS AND COULD WE SOLVE THE PROBLEM A DIFFERENT WAY? YEAH, I THINK ABBY'S GOT A REALLY GREAT IDEA ABOUT A CHRISTMAS PERFORMANCE THAT I'D LOVE TO PARTNER WITH. 
          AND I ACTUALLY USED TO PRODUCE FOR THE NORTH PUBLIC STRESS OR PUBLIC STRESS, WHICH ONE THEY CALL IT, UH, IN, IN BRIGHT MIND FOR A COUPLE YEARS WITH MY OWN COMPANY. 
          SO I THINK THE HOLIDAYS OFFERS A GREAT TIME TO GET FOLKS AROUND ANYWAY, SO IT'S A REALLY GREAT IDEA, LOVE TO PARTNER WITH. 
          BUT IN TERMS OF SOME OF THOSE OTHER SHOWS AND THE MARKETING, WE'VE STARTED TO WORK WITH, UM, THE , UH, VISITORS, WHAT IS IT CALLED? VISIT, ASK, VISIT ADDISON. 
          I KNEW IT WAS VISIT AND ASKED, WE STARTED TO WORK WITH THEM A COUPLE YEARS AGO ON SOME CROSS MARKETING, UH, POLLINATION AND DIFFERENT THINGS. 
          UM, I DO FEEL LIKE THERE'S A LOT OF THINGS IN THIS STUDY. 
          UM, SHOULDN'T SAY A LOT. 
          THERE'S SOME THINGS IN THIS STUDY THAT I AGREE WITH. 
          ONE OF THEM IS THE BRANDING. 
          I THINK IT'S VERY IMPORTANT TO, TO BRAND, BUT EVEN SAY AT, YOU KNOW, THE WATER TOWER THEATER. 
          THAT'S JUST HOW FOLKS KNOW IT. 
          SO I THINK WORKING WITH THAT INSTEAD OF DOING A COMPLETE 180 AND GETTING, UH, CREATIVE IS PROBABLY SOMETHING THAT WOULD BENEFIT BOTH OUR COMPANY, BUT CERTAINLY THE TOWN AND ANYONE ELSE THAT WANTS TO PRODUCE OUT HERE. 
          SO THE SHORT OR LONG OF YOUR QUESTION IS ABSOLUTELY WE CAN INCREASE. 
          AND I WAS WORKING MY WAY TO THAT WITH LIMITED FUNDS. 
          IT MAKES IT, IT MAKES IT MORE DIFFICULT. 
          WELL, ADVERTISING IS EXPENSIVE, BUT I LIVE HERE AND DIDN'T KNOW ABOUT IT. 
          YEP. 
          AND SO MAYBE IT'S JUST MY IGNORANCE TO NOT BE AWARE, BUT IF I GOT MAIL, IF I, I MEAN, I, I HEARD ABOUT A FUNNY GIRL AT SOME MUSICALS AND I CALLED UP AND BOUGHT TICKETS AND WE WENT TO GO SEE THAT AND ABSOLUTELY OPPORTUNITY THERE. 
          FIVE MINUTES FROM MY HOME AND WE DROVE ALL THE WAY DOWNTOWN TO GO SEE A PERFORMANCE THERE. 
          SO IT JUST SEEMS LIKE WITH ONLY 200 SEATS, WE COULD HAVE MORE PERFORMANCES TO GET A BIGGER AUDIENCE AND GET MORE THE NIGHT. 
          DO YOU REMEMBER HOW MUCH YOU PAID FOR YOUR TICKETS WITHOUT SOMEBODY'S, I PAID $90 A PIECE PLUS WHATEVER THE FEES WERE. 
          SO OVER $200. 
          SO WHERE WE'RE ABOUT HALF THAT OUR SHOWS RIGHT ABOUT $49, $50 ON THE COPY. 
          THE AVERAGE IS RIGHT AROUND THAT 37, 38 MARK. 
          YOU MIGHT GO GET UP A LITTLE CLOSER TO 40 WHEN YOU, WHEN YOU TALK ABOUT OUR SUBSCRIBERS, AND AGAIN, ALL OF THIS IS IN A DEPRESSED INDUSTRY, BUT THERE'S ABSOLUTELY INTER, UH, OPPORTUNITY TO WORK TOGETHER, , THOSE MARKETING DOLLARS, MARKETING, BUT ALSO TO INCREASE. 
          WE'RE ALREADY ON OUR WAY TO, WELL, I DON'T, I DON'T WANT SPEND OUR MONEY, YOU KNOW, WHATEVER WE ARE SPENDING ON, BUT WE ADVERTISE TO BUILD TOWN. 
          WE ADVERTISE OCTOBER FENCE, WE ADVERTISE THINGS. 
          THE TOWN IS, MAYBE THERE'S SOME WAY TO PROMOTE THE THEATER WITHOUT REALLY SPENDING ANY MORE MONEY IN THE SAME PROMOTION THAT WE'RE DOING. 
          I DON'T KNOW. 
          I JUST, I FEEL BAD THAT, THAT THIS HAS HAPPENED SUDDENLY. 
          I MEAN, WHEN I, WHEN I GOT ON COUNCIL, IT HAPPENED RIGHT AWAY. 
          I MEAN, AND I NEVER WAS ON, I DIDN'T KNOW ANYTHING. 
          SO, UM, I JUST FIGURED THAT'S HOW IT HAPPENS. 
          I KNOW, BUT I WOULD, I WOULD LIKE TO APOLOGIZE FOR SPRINGING 
          [01:10:01]
SOMETHING ON YOU, BUT I THINK THE TOWN WOULD ABOUT IT, THE WAY WE THOUGHT WAS THE RIGHT WAY TO GET US A SURVEY OR STUDY TO COME IN AND GIVE US ADVICE. 
          AND WE SPENT THE MONEY FOR THE STUDY AND THEN ACTED ON WHAT ADVICE THEY GAVE US. 
          AND NOW WE'RE HERE, WHICH WE THOUGHT WE'RE TALKING. 
          GOOD THING. 
          WE THANK YOU FOR THE OPPORTUNITY, SHANE. 
          THANKS FOR, UH, BEING HERE. 
          I APPRECIATE YOU SHARING YOUR THOUGHTS. 
          UM, I KNOW THIS IS NOT EASY, UM, TO GETTING BACK TO HOWARD'S POINT AS FAR AS ADDING, ADDING, UH, LIT NIGHTS, PRODUCTION NIGHTS, HOWEVER, HOWEVER YOU WANT, WHATEVER THE TERM YOU WANT TO CALL IT. 
          UM, YOU'RE PLANNING THAT FAR AHEAD. 
          HOW IF YOU SEE SOMETHING, YOU'VE GOT MARY POPPINS AND EVERYBODY'S GOING TO IT. 
          AND HOW DIFFICULT IS THAT? AND I MEAN, UH, LOGISTICALLY AND OTHERWISE TO, TO KEEP THAT GOING, UM, TO KEEP IT GOING. 
          IN WHICH WAY? WELL, LET'S, LET'S SAY YOU'VE GOT, UH, YOU, YOU PLAN FOR 12, UH, PRODUCTION NIGHTS AND, AND YOU KNOW WHAT I MEAN, IT'S SELLING OUT AN EXTENSION EVERY NIGHT, RIGHT? IT'S LIKE, WOW, EVERYBODY WANTS TO BE HERE. 
          WE'RE LINING UP. 
          WE CAN'T, WE NEED TO HAVE, WE NEED TO FIGURE OUT A WAY TO SELL MORE. 
          WE ONLY HAVE 200 SEATS PER NIGHT AND WE DON'T HAVE AS MANY NIGHTS AS WE HOPED. 
          UM, AND THEN LOGISTICALLY WE'VE GOT OTHER PRODUCTIONS AND, AND THEY'VE SCHEDULED OFF TIME. 
          I'M JUST TRYING TO FIGURE OUT HOW, YOU KNOW, HOW DIFFICULT IS THAT TO FIGURE OUT, OKAY, WE NEED TO ADD, WHAT IF WE ADDED MORE SIX TO 10 MORE NIGHTS OF MARY POPPINS? I MEAN, HOW REALISTIC IS THAT, THAT YOU COULD DO THAT OR NOT? SO I'VE GOT THE, A UNION AGREEMENT WITH DOCTORS EQUITY ASSOCIATION. 
          UM, I'VE GOT OBVIOUSLY THE TOWN, UM, I'VE GOT, UH, ACTORS THAT ARE NON-EQUITY. 
          I'VE GOT STATE HANDS. 
          I'VE GOT, UM, GROUP GOT A, UH, THERE'S A WHOLE WITH THE MUSICAL, I'VE GOT THE ORCHESTRA. 
          SO THERE'S A WHOLE BUNCH OF PEOPLE WITH SOMETHING LIKE MARY POPIN, IT'S PROBABLY ROUGHLY AROUND A HUNDRED PEOPLE THAT ARE BEING EMPLOYED FOR THAT SHOW, RIGHT? EVERY SINGLE SHOW. 
          RIGHT. 
          SO EXTENSIONS ARE POSSIBLE. 
          AND SO WHAT WE'VE ACTUALLY DONE IN THIS NEXT SEASON, THIS SEASON THAT SPICE STARTED IS A PLAY THAT GOES WRONG AND SOLD THAT A HUNDRED PERCENT. 
          WE BROUGHT IT BACK THIS SEASON. 
          WE HAD IT TWO, THREE SEASONS AGO. 
          SO WE'VE CREATED A, UM, A WEEK THAT WE'RE POSSIBLY GOING TO EXTEND. 
          SO INSTEAD OF JUST BEING TWO WEEKS ON THE MAIN STAGE AND BE THREE, SO BEING ABLE TO FORECAST AND KNOWING WHAT SOME OF THOSE SHOWS MAY DO, THAT'S ALLOWING ME TO ADD KNOW PERFORMANCES OR WEEKS THAT NIGHTS OR A COMBINATION THEREOF, SO THAT WE CAN START TO FORECAST A LITTLE BETTER. 
          SO IF I'M IN THE HEAT OF THE MOMENT OF THE SHOW, IT'S DIFFICULT. 
          BUT IF I CAN START TO FORECAST, WHICH IS WHERE WE ARE AS A COMPANY AND SEEING OUR GROWTH, WE'RE ABLE TO REALLY START TO DO THAT. 
          IF THAT HELPS. 
          TO ANSWER YOUR QUESTION, IF HE, I'M JUST TRYING TO FIGURE OUT IS THAT REALISTIC OR NOT? YOU'RE SAYING IT IS AT THIS POINT. 
          IT IS, ABSOLUTELY. 
          OKAY. 
          YEAH, IT IS. 
          THANK YOU. 
          STILL SEE, YES, WE DO. 
          YES, SIR. 
          SO YOU HAVE CUSTOMERS REGULARLY BUY ALL FOUR? YES, SIR. 
          OVER 3000 SUBSCRIBERS. 
          WE HAVE, UM, WHAT WE SAW IS IT WAS TWO THIRD SUBSCRIBER SALES AND ONE THIRD SINGLE TICKET SALES BEFORE THE PANDEMIC. 
          AND THEN THAT FLIPPED BECAUSE OF CONSUMER CONFIDENCE. 
          NOW WE'RE ABOUT 50 50 FULLY. 
          I FULLY INTEND, UH, UH, OR, OR WOULD, UM, GUESS THAT OUR SUBSCRIPTION STARTS TO OUT OUTRUN OUR, OUR SALES. 
          AGAIN, THIS IS SOMETHING THAT A LOT OF THEATERS, THEY'RE JUST SEEING FLAT SALES. 
          THEY'RE NOT EVEN SEEING SUBSCRIPTION  3000 DAYS TICKET OVER. 
          WOULDN'T WE ADD ENOUGH SPEED FOR JUST BOTH PERFORMANCE? UM, SOME OF THEM DO NOT COME TO PERFORMANCES, BUT IT JUST DEPENDS. 
          3000 SUBSCRIPTIONS, I GUESS I SHOULD SAY, SUB SUBSCRIPTIONS. 
          SO FOR THOSE, THERE ARE TWO. 
          SO IT JUST DEPENDS ON, USUALLY SOME NIGHTS WE DON'T HAVE A LOT THAT SHOW UP ABOUT A THIRD. 
          AGAIN, BECAUSE OF POST COVID, A LOT OF THE CONSUMER CONFIDENCE OF FOLKS THAT DON'T PROMISE 3000 SITUATIONS. 
          ARE WE ENOUGH PAST COVID OR WE STILL HAVE PEOPLE WEIRD ABOUT BEING IN THE ROOM? IS THAT THE REASON MAYBE CONGREGATE OR? THERE'S A LOT OF DIFFERENT REASONS. 
          I THINK. 
          I MEAN, YOU KNOW, DISCRETION, UH, DISCRETIONARY INCOME SPENDING, INFLATION, UM, JUST HABITS CHANGING OUT OF LIFE. 
          UH, YOU KNOW, JUST LIVE EVENTS IN GENERAL. 
          ENTERTAINMENT IN GENERAL, MOVIE THEATERS. 
          THEY'RE NOWHERE NEAR WHAT THEY USED TO BE. 
          SO I THINK THERE'S JUST A COMBINATION. 
          I MEAN, IT USUALLY IS A COMBINATION OF THE FACTORS THAT, UM, IS MY JOB TO PAY ATTENTION TO IS WE TRACK FORWARD, UM, AND TRY TO PLAY. 
          SO HOW DOES THE THEATER PROMOTE THE SHOWS? NOW? I'M WONDERING WHY I NEVER SAW ANYTHING. 
          SURE. 
          SO 
          [01:15:01]
WE USUALLY, WE HAVE A, OUR PARTNERSHIP WITH WFA CHANNEL EIGHT. 
          SO WE'RE ON GOOD MORNING, TEXAS FOR EACH SHOW. 
          UM, USUALLY WE'LL HAVE, UM, CALIFORNIA NEWS WILL GIVE US A STORY. 
          WE'LL, THERE ARE DIFFERENT WAYS THAT WE CAN GET, UH, EARNED AND UNEARNED, UM, ADS, EXCUSE ME. 
          AND, UM, WE DO ALL OF OUR SOCIAL, A LOT OF SOCIAL MEDIA PUSH, WHICH THAT HAS SHOWN THAT MORE AND MORE SOCIAL MEDIA ARE WHERE MARKETING, I DON'T WANNA SAY DOLLARS, BUT MARKETING ENERGY IS, UM, WE DO A LOT OF MAILINGS. 
          I DO MY SUBSCRIBER MAILING EVERY YEAR WITH A LETTER. 
          UM, WE, UM, I CAN'T SAY THAT WE'RE KNOCKING ON DOORS, BUT WE'RE ATTENDING. 
          I THINK I SPEAK AT THE ROTARY THE NEXT COUPLE MONTHS, YOU KNOW, SO JUST LITTLE THINGS LIKE THAT OF BEING A PROFESSIONAL, BUT A  AND TO BE ABLE TO LET THEM SEE A PERSON. 
          THAT'S WHY WHEN I GOT TO WATER TOWER, THEY WERE NOT DOING CURTAIN SPEECHES, WHICH MEANT THE HUMAN WOULD COME OUT TO SAY HI TO OTHER HUMANS BEFORE HUMANS CAME OUT TO DO THEIR ART. 
          I NOW DO THAT BECAUSE I WANT THEM TO SEE ME. 
          I, YOU KNOW, ENJOY MEETING FOLKS IN THE LOBBY, BUYING A DRINK, ET CETERA. 
          IT'S ALL ABOUT THOSE RELATIONSHIPS. 
          SO I THINK THE MORE THAT THAT ENERGY HAS BUILT, IT'S, IT'S, IT'S BEEN REALLY GOOD FOR US. 
          THE TOWN DOES PROMOTE THE SHOWS AS WELL, DOES BILLBOARD? WE PUT 'EM ON THE LIT BILLBOARD ON BELT LINE IN, IN THE TOWN. 
          SOCIAL MEDIA. 
          GOT A DIGITAL BANNER. 
          NANCY HAS SOMETHING I DO. 
          IF YOU'LL, IF YOU, WE'VE MENTIONED THE OPPORTUNITIES SEVERAL TIMES. 
          YES. 
          DIFFERENT KINDS, YOU KNOW, UM, WHAT ARE, IF YOU CAN JUST SPEAK QUICKLY TO WHAT ARE SOME OF THE OTHER FUNDING OPPORTUNITIES THAT MIGHT BE AVAILABLE TO YOU THROUGH OTHER GRANTS, DONORS, FOUNDATIONS, THAT SORT OF THING. 
          AND, AND, AND DO YOU, DO YOU PROMOTE THAT? DO YOU, WHAT KIND OF WORK HAVE YOU DONE TOWARDS THAT? SO WE GET THE SCHUBERT GRANT, UM, NATIONAL ENDOWMENT FOR THE ARTS. 
          UM, TACA IS A LOCAL, UH, UM, GRANTS ORGANIZATION THAT HELPS, UM, TCA TEXAS COMMISSION FOR THE ARTS. 
          THERE'S A HANDFUL OF THOSE THAT WE CONSISTENTLY ARE WORKING TO GET, EARN THEIR SUPPORT. 
          UH, THE HUB SELL BRAND IS ONE THAT WE'VE TRIED TO BE TO RE RENEW OUR WEBSITE AND OTHER RESOURCES THAT WE NEED TO DO. 
          UM, ER I THINK HAS ONE. 
          UM, BRIAN IS IS IN CHARGE OF PAYMENT SERVICES AND, AND, AND, AND DONORS. 
          AND, AND, AND THAT'S AREA. 
          AND SO HE'S REALLY GOOD AT IDENTIFYING AND GOING AFTER THOSE. 
          THAT IS A FULL-TIME POSITION. 
          BUT I'M ACTUALLY GOING TO TRY TO PULL MORE RESOURCE, PUSH MORE RESOURCES INTO, AS WE FIGURE OUT WHAT TOWN SUPPORT AND WATER TOWER, YOU KNOW, SO THAT I CAN TRY TO CONTINUE TO LIFT UP MY, MY EARNINGS. 
          SO THERE ARE ADDITIONAL, YES, MA'AM. 
          OKAY. 
          UH, JUST ONE REALLY QUICK ONE THAT I, I'VE HEARD, AND I KNOW IT'S COMING UP, I'VE HEARD IT SEVERAL TIMES OVER THE LAST FEW DAYS ON TEXAS GIVING. 
          IT IS, YEAH. 
          THAT'S COMING DOWN. 
          ARE YOU GEARED UP FOR THAT? OUR FIRST LETTER WENT OUT TODAY FIRST. 
          SO, IS WATER POWER COMPANY NONPROFIT OR IS IT YES, SIR. 
          FIVE ONE C3 NONPROFIT. 
          C3. 
          OKAY. 
          UM, SO I'M CURIOUS AS, UM, COUPLE THINGS HERE. 
          UH, SO YOU HAVE TO, THE, THE NONPROFIT HAS TO BE THE WRONG ADVOCATE AND A LOUD VOICE PUSHING HARD. 
          RIGHT. 
          UM, WAS, WAS THERE ANY MORE, UM, OUTREACH TO, UH, ODYSSEY, THE, THE CONSULTANT COMPANY THROUGHOUT THEIR STUDY? DID YOU, UH, PUSH TO TALK TO THEM MORE OR GIVE MORE INPUT ON THAT? YES. 
          I CONNECTED, IS IT DAVID, JOSH? JOSH. 
          I'M SO SORRY. 
          I CONTACTED JOSH A COUPLE OF TIMES. 
          UM, AND, UM, YES, THERE WERE, THERE WERE EFFORTS MADE TO JUST TRY TO CONTINUE THOSE OPEN CONVERSATIONS. 
          AND AGAIN, YOU KNOW, MEETING WITH PASSION AND ABBY ONCE A MONTH AS WELL. 
          I'VE BEEN A SEASON TICKET HOLDER FOR OVER A DECADE. 
          I WAS INTRODUCED TO WHEN I DID LEADERSHIP IN THE METRO CHAMBER OF COMMERCE, UM, AND, UH, REALLY LOVED PERFORMANCES. 
          AND, UH, THROUGHOUT THE YEARS, THE, IT, IT'S SO THAT THAT FIRST QUESTION IS, YOU KNOW, PUSHING YOURSELF, YOUR BOARD, YOUR ADVOCATES. 
          YOU'RE BEING YOUR OWN ADVOCATE. 
          YOU'RE THE CEO, RIGHT? SO THE BUCK STOPS WITH YOU. 
          UM, AND THE OTHER SIDE OF THIS IS, IS FUNDING. 
          I'VE BEEN OWNING BUSINESSES FOR OVER 20 YEARS. 
          ALSO, YOUR BUSINESS, MAN, YOU'VE STATED THAT, UH, WHEN YOUR FUNDING GOES AWAY, YOU HAVE TO DO SOMETHING, RIGHT? I'M MORE OF A SELL MY WAY OUT OF IT VERSUS SAVE MY WAY OUT OF IT. 
          MM-HMM. 
          , UH, DOESN'T ALWAYS HAPPEN. 
          SO, UM, I'M SURE YOU'RE REALLY RAMPING UP YOUR ADDITIONAL OTHER FUNDING OPTIONS GRANTS SUCH AS, AS NANCY WAS LEANING ON. 
          UM, WHAT'S, HOW IS THAT GOING? 
          [01:20:01]
WELL, ALL OF OUR, AS I INDICATED, ALL OF OUR LINE ITEMS ARE UP, ARE GOING MORE, YOU KNOW, OUR, OUR CONCESSION PRICES ARE GOOD. 
          UM, WE RAISED THOSE A LITTLE BIT. 
          WE RAISED OUR TICKET PRICE RECENTLY TO ADJUST FOR INFLATION. 
          UM, OUR, UH, FOUNDATIONAL SUPPORT HAS INCREASED. 
          UM, WE, UM, WE BEAT OUR SUBSCRIBER BY, UH, IT'S ROUGHLY ABOUT A HUNDRED THOUSAND. 
          WE'RE ABOUT A LAST YEAR. 
          WE'RE ABOUT 120,000 SUBSCRIBERS THIS YEAR. 
          UM, WE, UH, BEAT OUR, UH, SINGLE TICKETS FROM LAST YEAR TO THIS YEAR. 
          UM, ADDING MORE INVENTORY, WHICH KIND OF GOES TO THE GENTLEMAN'S QUESTION ABOUT, YOU KNOW, HOW, HOW, NOW THAT WE'RE, NOW THAT WE'RE HITTING IN THOSE 80% FILES IN THE THEATER BUSINESS, OBVIOUSLY THAT'S A GOOD INDICATION. 
          SO WE'RE ADDING MORE INVENTORY TO THAT. 
          UM, AND, UH, ALL WHILE TRYING TO CONTROL OR REDUCE COSTS, UM, AGAIN, THE BIGGEST THREAT IS THE UNKNOWN. 
          AND I THINK THAT, I THINK WHAT'S, WHAT I'M HOPEFUL AND WHAT I WOULD LOVE TO, TO BE A PART OF AND HELP IS WHAT THIS PROCESS WOULD LOOK LIKE, NOT ONLY FOR US, BUT FOR OUTCRY AND OTHER FOLKS ON WHAT DOES THIS PROCESS LOOK LIKE SO THAT WE CAN BETTER PLAN MAYBE TWO YEARS AHEAD OR MAYBE, YOU KNOW, SO, UM, SO THAT WE KNOW WHAT'S GONNA BE THERE AND WHAT'S NOT. 
          UM, I HAVE THE, THE, THE WONDERFUL, YOU KNOW, MENTOR TERRY MARTIN, WHO, WHO WAS A, LIKE, BASICALLY A FOUNDING PRODUCER MORE. 
          HE WAS REALLY BRILLIANT AT WHAT HE DID. 
          AND HE TOOK A SMALL THEATER AND MADE IT TO A NATIONALLY RECOGNIZED, UH, WELL RESPECTED THEATER. 
          UM, AND SO I TALK TO HIM OFTEN ABOUT SOME OF THE THINGS HE DID, SOME OF THE FESTIVALS AND DIFFERENT THINGS. 
          I'M VERY EXCITED ABOUT WORKING WITH PASSION AND ABEY ABOUT SOME OF THE IDEAS THAT ABEY HAS AND WORKING TOGETHER TO LIFT BOTH THE TOWN AND, UH, BAR TOWER UP. 
          UM, 'CAUSE IT DOESN'T JUST HAVE TO BE THEATER. 
          THERE'S, AS I SAID, THERE'S A LOT OF DIFFERENT WAYS TO TELL STORIES, AND WE JUST HAPPEN TO HAVE A PLETHORA OF PROFESSIONAL ARTISTS WHO ARE REALLY GOOD AT THAT AND GOOD SINGERS AND EVERYTHING ELSE. 
          SO IDENTIFYING SOME OF THOSE OTHER OPPORTUNITIES ARE, ARE WHAT ARE WHAT I'M, I'M MOST EXCITED ABOUT. 
          SO, ALONG NANCY'S, UH, THOUGHT ALSO, UM, I JUST LOST MY TRAIN OF THOUGHT, BUT I'LL GO TO THE NEXT ONE. 
          UH, IF, OKAY, SO BACK THAT ONE. 
          I REMEMBERED IT. 
          IF YOU COULD, UM, WHAT'S ON THE TABLE NOW? UH, WHAT IS MISSING FOR WHAT WATER TOWER NEEDS WITH THE PROPOSAL THAT'S ON THE TABLE TONIGHT? THE VISION, A SHARED VISION, HOW WE CAN WORK TOGETHER. 
          I MEAN, IF I'M REALLY LOOKING AT THE 40,000 FOOT VIEW, WHAT IS OUR VISION? WHAT DO WE WANT THAT ADD SOME THEATER CENTER. 
          OKAY. 
          BUT THE FUNDING, THE OPERATIONS THAT WILL WORK, I'LL MAKE IT WORK. 
          OKAY. 
          THAT'S ANOTHER THING I'D LIKE HERE IS I'LL MAKE IT WORK. 
          I'LL MAKE IT WORK. 
          SMALL BUSINESS. 
          I MEAN, I HAD TO JUST HAVE A REALLY HUGE LAYOFF THAT THAT WAS, THAT WAS, IT WAS DEVASTATING TO THE COMPANY, BUT IT WAS WHAT HAD TO BE DONE. 
          AND THOSE ARE THE HARD DECISIONS. 
          AGAIN, BUCK STOPS WITH ME. 
          I'VE GOTTA DO IT TO SAVE THE COMPANY. 
          I DO NOTHING FROM THE CEO PERSPECTIVE. 
          THESE GUYS HAVE HIRED ME TO TAKE CARE OF THIS COMPANY. 
          AND, AND THAT'S WHAT I'M DOING. 
          BUT ALSO, I'M HIRED TO, TO, TO WORK WITH YOU TO PRESERVE THIS RELATIONSHIP AS BEST AS YOU CAN. 
          YOU, WHEN FUNDING GOES DOWN, YOU HAVE TO GET LINKED. 
          YOU HAVE TO RETOOL TO GET CREATIVE. 
          VERY CREATIVE. 
          YEAH. 
          AFTER COVID TOO. 
          SO I, I FEEL FOR YOU THERE. 
          SO WHAT IS YOUR, HOPEFULLY YOU WILL BE PART OF THE EQUATION GOING FORWARD, THE CONVERSATION AND SOME OF THE QUESTIONS. 
          CAN YOU DO MANY MORE, UH, PERFORMANCES THAN YOU ARE DOING NOW? IF YOU HAD THE FUNDING? ABSOLUTELY. 
          NO BREAKING, I MEAN, IF IT'S, WE, THEY'VE GOT YOU SLOTTED FOR 50 OF THE ONE 50, AND YOU COULD EXCEED THAT. 
          YOU'RE AT 39 NOW, AND YOU COULD EXCEED THAT WITH THE FUNDING, WITH THE RAMP UP OF, UH, THE PIPELINE. 
          YOU MENTIONED 18 MONTHS OR SO. 
          RIGHT. 
          SO AGAIN, WHEN I LOOK AT A SEASON, WHICH IS MORE ALIGNED WITH OUR FISCAL, UH, OR RATHER, UM, UH, YEAH, FISCAL CALENDAR, WE ACTUALLY PRODUCED 50 LAST YEAR. 
          I HAVE, UH, UM, 52 COMING THIS NEXT YEAR. 
          IF I KNOW THAT I HAVE THE SPACE AND I KNOW THAT I HAVE THE FUNDING AHEAD OF TIME, I CAN, I CAN REACH UP TO THE SEVENTIES EASILY AND GET ON NORTH FROM THERE. 
          BECAUSE THE DEMAND, THEY'RE COMING TO THE THEATER. 
          THEY'RE PARDON? PUTTING BUTTS IN SEATS. 
          THAT'S SAYING THE BUSINESS, THEY'RE DOING THAT. 
          SO THAT'S GOOD NEWS WITH, WITH MORE FUNDING AND MORE AFFORDABILITY OF, OF THIS IS WHEN YOU CAN HAVE THE SPACE, THEN I CAN DO THAT. 
          AND AGAIN, THIS IS SOMETHING THAT'S NOT, THERE HAVE BEEN TIMES WHEN WE HAVE EMAILED TO GET A SPACE AND WE WON'T HEAR BACK FOR WEEKS. 
          UH, WALLY JONES FROM CASANA APPROACHED ME TWO, TWO WEEKS AGO. 
          HE'S GOT A CABARET SERIES THAT IS, IS ON 
          [01:25:01]
FIRE. 
          AND I KNOW WHY WE TOURED THE SPACE LAST WEEK. 
          UM, AND I EMAILED TO SEE WHAT AVAILABILITY WAS, AND I, I HAVEN'T GOT A REPLY. 
          THAT'S OKAY. 
          I HOPE THAT I'LL GET A REPLY BY FRIDAY. 
          AND SO AGAIN, DOING BUSINESS THAT WAY IS NOT GOOD FOR ME OR IT'S NOT GOOD FOR YOU GUYS. 
          AND SO THE, THE THE, YOU KNOW, FROM, FROM A BUSINESS PERSPECTIVE, I JUST NEED TO KNOW FRAUD. 
          I THINK THE LONGER TERM PIN IS, IS, IS A REQUIREMENT. 
          ABSOLUTELY. 
          AND FROM A BUSINESS PERSPECTIVE, AGAIN, IF I SAY I'VE GOT, AND THIS HAS BEEN DONE BEFORE, I'VE GOT A SHOW OR I'VE GOT AN EVENT, OR I'VE GOT SOMETHING THAT I WANNA PUT IN, AND THEN IT TAKES ME WEEKS TO GET A REPLY. 
          WHAT GIVES, SO IF YOU COULD WAVE A MAGIC WAND WITH THE PROPOSAL THAT'S ON THE TABLE, YOU WOULD SAY THIS FURTHER OUT, PLANNING LONGER, LONGER RANGE PLANNING SO THAT YOU CAN DO YOUR PLANNING AND BE A PART OF FURTHER OUT PLANNING, INCREASED FUNDING. 
          UM, WELL, YOU SAID YOU DIDN'T SAY THAT THE FIRST TIME INCREASED FUNDING. 
          WELL, I GUESS YOU YEAH, I WAS TALKING ABOUT THE ON THE TABLE. 
          WHAT'S ON THE TABLE? OH, WHAT'S ON THE TABLE'S ON THE TABLE? WHAT, YEAH, I MEAN, IT'S OKAY, I'LL MAKE IT WORK. 
          ABSOLUTELY. 
          I MEAN, I'M A BUSINESSMAN. 
          IT'S WHAT I DO. 
          BUT THE INCREASED FUNDING AND THE LONGER TERM, LONGER RANGE PLANNING IS, IS VERY ABSOLUTELY. 
          YES, SIR. 
          AND, AND MORE EXPEDIENCY IN TERMS OF, OF I NEED THIS SPACE, HERE'S WHAT I'M, HERE'S WHAT I WANT TO DO. 
          YES, YOU CAN HAVE IT. 
          THEN I CAN PROGRAM AND PUT SOMETHING IN. 
          I HAVE A QUICK QUESTION SORT OF BALL. 
          I CAN, AND I'M, I'M GONNA ASK YOU TO REITERATE THE NUMBERS. 
          AND YOU SAID WHEN YOU DO HAVE PRODUCTION, YOU'LL, YOU'LL HIRE A HUNDRED PEOPLE. 
          IS THAT ONLY FOR MARY POPS? NOT ALL OF 'EM TELL THAT I HAD TO FLY. 
          I HAD THE WHOLE THING GOING ON. 
          PERFECT. 
          WHAT'S TYPICAL? 75 50 IN TERMS OF HANDS ON DECK? YEAH. 
          I MEAN, FOR PAID STAFFER, BASICALLY 50 TO 75. 
          YEAH. 
          YEAH. 
          ON AVERAGE, I'D SAY IT DEPENDS ON THE PLAY. 
          RIGHT, RIGHT. 
          MY NEXT ONE IS A ONE-WOMAN SHOW. 
          SO, BUT THAT'S 1, 2, 3. 
          YEAH, THERE'S PROBABLY ABOUT A DOZEN TO 15 INVOLVED IN THAT. 
          BUT A TYPICAL PLAY LIKE STREET CARD AND DESIRE MINDS DIRECTING, THAT'S PROBABLY GONNA HAVE A GOOD 55, 60 PEOPLE WITHIN THAT. 
          LET'S, LET'S SEE, GO TO THE MAX OF A HUNDRED PEOPLE THAT ARE PAID. 
          AND AGAIN, I'M NOT AN EXPERT AT THIS AT ALL. 
          I DIDN'T SEE IT IN THE STUDY BECAUSE I DID THE SAME THING THAT CHRIS DID, WHICH IS, GO BACK AND LOOK FOR IT. 
          EXCUSE ME. 
          ABBY OBVIOUSLY HAS A VOLUNTEER CORE WITH . 
          THERE'S, THERE'S A TEAM THAT BUILD A CORE VOLUNTEERS WHEN WE DO OUR EVENTS. 
          DO YOU HAVE CORE VOLUNTEERS THROUGH COLLEGES, HIGH SCHOOLS, INSTITUTIONALLY SPEAKING, DO YOU HAVE VOLUNTEER FOUR IN THIS AREA OR IN THE NEIGHBORING AREA THAT HELP AS A PART OF THAT A HUNDRED NOT PART OF THAT A HUNDRED MENTORSHIP PROGRAM. 
          SOME, I'D SAY ABOUT 15 TO 20 PROBABLY VOLUNTEER THAT YOU CAN, YOU CAN LEAN ON TO SAY, HEY, I NEED YOU TO PICK UP A HAMMER OR A PAINTBRUSH. 
          YES, PER SE. 
          YES. 
          OUR BOARD OF DIRECTORS ALSO, THEY'RE VOLUNTEERS, YOU KNOW, I MEAN, THEY'RE, THEY'RE VOLUNTEERING THEIR TIME AND, AND HELPING THE THEATER. 
          SO I MEAN, THERE'S, UH, ABOUT A DOZEN THERE. 
          UM, AND THEY ARE VERY HELPFUL IN, IN MANY FACETS AND SUPPORT. 
          SO YEAH, I MEAN, ALL IN ALL THERE, THERE'S A HEALTHY VOLUNTEER BILLS. 
          SO TO HELP WITH THE OFFSET SOME OF THAT EXPENSE FOR AT THE MAX OF A HUNDRED, POTENTIALLY COULD, COULD TOWN'S VOLUNTEER POOL BE AN ADDITIONAL RESOURCE TO THE WATERED? THAT'S, THAT'S WHY I ASKED THIS QUESTION. 
          YEAH, YEAH, YEAH. 
          IF THAT'S, YES, ABSOLUTELY. 
          ABSOLUTELY. 
          IF YOU ASK ME, DAN, I NEED YOU TO VOLUNTEER AT NIGHT, YOU COME PAINT SOMETHING, I WOULD SAY, SURE, YOU GIMME THE CALENDAR SIX MONTHS IN ADVANCE THE SAME WAY I DO WITH MAYOR BRUCE AND DAVID, I'M ALL FOR IT. 
          I WANT ADVANCE. 
          I'LL PICK YOU UP ON THAT. 
          , PLEASE DO. 
          I SAY I BUY THE BEER, YOU GUYS, YOU KNOW, COME PAINT. 
          UM, THE ONLY THING IS WITH REGARDS TO WHAT HAPPENS IN THE SHOP AND AROUND, I THINK THAT THE TOWN HAS SOME RULES AND REGULATIONS ABOUT, YOU KNOW, BUT IN TERMS OF LIKE, WHO CAN ACTUALLY PICK THE HAMMER? THAT'S WHY OF THAT STUFF, AS A LAYMAN, I'M JUST SAYING I WOULD, I WOULD ASK IF WE USE THAT POOL. 
          YEAH. 
          WE HAVE SOONER LATER. 
          KNOWING YOU HAD TO MAKE, I'LL, THANK YOU. 
          THANKS. 
          SO I, I HAVE A FEW COMMENTS AND THEN A QUESTION. 
          UM, SO FIRST OF ALL, YOU SAID, UH, YOU, YOU WANNA KNOW WHAT THE VISION IS? I THOUGHT, I THOUGHT THAT WAS PRETTY CLEAR WHAT THE VISION IS. 
          SO I DON'T, I'M NOT, I'M, YOU'RE, YOU'RE CONFUSED. 
          SO AM I. 
          IF YOU DON'T KNOW WHAT THE VISION IS, WE JUST SAW WHAT THE VISION IS, SO THAT'S PRETTY CLEAR TO ME. 
          I FEEL LIKE, I FEEL LIKE YOU THINK THE TOWN IS TREATING YOU POORLY. 
          YOU'RE NOT BEING FAIR TO YOU. 
          I DON'T SEE IT THAT WAY. 
          I, BECAUSE I'VE SEEN, YOU KNOW, THIS CONVERSATION'S BEEN GOING ON SINCE LATE MAY, EARLY JUNE, AND YOU'VE BEEN PART OF THAT, THOSE CONVERSATIONS ALL ALONG. 
          [01:30:01]
I DON'T KNOW THAT, I DON'T KNOW THAT YOU'VE EVER ASKED FOR MORE TIME IN THE OFFICES. 
          I DON'T KNOW. 
          I WASN'T IN THOSE MEETINGS, BUT WHAT I SEE IS I SEE THE TOWN DOING WHATEVER THEY CAN, THE STAFF TO ACCOMMODATE YOU BEST THEY CAN. 
          THEY'VE OFFERED YOU ANOTHER YEAR IN THE OFFICE SPACE, WHICH APPARENTLY YOU DECLINED, BUT YOU SAY YOU NEED THE OFFICE SPACE. 
          SO AGAIN, I'M CONFUSED. 
          AND SO, AND THAT, AND THAT EXTRA YEAR FOR THE, FOR THE STAFF TO NOT USE THOSE OFFICES THAT DISRUPTS THE, THIS THE PLANS THAT THE TOWN HAS. 
          OKAY. 
          SO, BUT THEY'RE WANTING TO DO THAT. 
          SO I DON'T SEE WHERE YOU'RE BEING TREATED UNFAIRLY. 
          YOU KNOW, IT IS A PERCEPTION. 
          AND, AND YOU, AND IN YOUR COMMENTS, YOU SAID, YOU TALK ABOUT HOW GREAT WATER TOWER IS, AND I THINK WE ALL AGREE THAT THE WATER TOWER THEATER GROUP IS GREAT AND HAVE A GREAT HISTORY HERE, AND WE ALL WANT TO KEEP THEM HERE. 
          IF WE DIDN'T WANT TO KEEP THEM HERE, WE WOULDN'T BE HAVING THIS CONVERSATION. 
          RIGHT. 
          AND YOU SAID IT'S WORTH KEEPING. 
          THE VISION SHOWS, WE THINK IT'S WORTH KEEPING ALSO EVEN MORE AT A HIGHER LEVEL THAN WHAT YOU'RE DOING RIGHT NOW. 
          SO I THINK THAT'S REALLY CLEAR. 
          YOU SAID YOU WANT, WE, YOU WANNA HAVE MORE ACTIVITY IN THE THEATER CENTER. 
          I DON'T UNDERSTAND HOW WE COULD DO THAT IF THE MAIN SPACE IS UNDER CONSTRUCTION, THE AMOUNT OF DAYS THAT IT'S UNDER CONSTRUCTION THROUGHOUT THE YEAR. 
          I DON'T SEE HOW THAT WORKS. 
          SO WE HAVE TO FIGURE OUT A DIFFERENT SOLUTION TO MAKE THAT WORK. 
          I DON'T KNOW, I DON'T KNOW ANYTHING ABOUT THAT BUSINESS, BUT THAT'S JUST MY, MY SIMPLE BRAIN JUST DOESN'T SEE HOW THAT CAN WORK. 
          UM, THE QUESTION THAT I HAVE IS REGARDING THE OTHER SOURCES OF FUNDING. 
          UH, AND I KNOW IT'S HARD AT THAT. 
          I KNOW GETTING DON DONATIONS, YOU KNOW, THE DONATIONS ARE DRIED UP IN A LOT OF WAYS. 
          I DON'T KNOW ANOTHER PERFORMING ARTS GROUP THAT GETS THE LEVEL OF MUNICIPAL FUNDING THAT WATER TOWER GETS IN THIS REGION. 
          I'VE NOT SEEN ANYTHING. 
          LIKE, THE CLOSEST THING I'VE SEEN IS, UH, PLANO SYMPHONY, WHAT THEY GIVE SOME PLAN ON THAT'S STILL LESS THAN THE 300,000 THAT WAS PROPOSED THIS YEAR. 
          SO IF YOU KNOW OF ANY OTHERS, I'D BE, I'D BE GLAD TO HEAR ABOUT THOSE. 
          I MEAN, I KNOW ABOUT CAPEL, THEY HAVE FOUR OR FIVE GROUPS THAT THEY FUND AT A LEVEL OF ABOUT 40, 40 TO $50,000 TOTAL FOR THOSE GROUPS. 
          SO WE'RE WAY UP HERE AND, AND, AND WE'VE BEEN GLAD TO BE WAY UP HERE FOR A LONG TIME. 
          UM, SO MY QUESTION IS ABOUT THE BOARD. 
          SO YOU, YOU HAVE A BOARD SIZE AND I, AND I'M SURE WITH YOUR, AND I KNOW, AND I KNOW IN YOUR, UH, BYLAWS THAT YOU HAVE MAXIMUM NUMBER OF BOARD MEMBERS, AND I DON'T KNOW WHAT THAT NUMBER IS. 
          AND THEN YOU HAVE A LEVEL, A NUMBER OF BOARD MEMBERS THAT YOU CURRENTLY HAVE. 
          MY QUESTION IS, WHAT ARE YOU DOING TO GROW THAT BOARD TO, TO GET TO YOUR OUTREACH FROM THAT BOARD SO THAT YOU CAN GET OTHER SOURCES OF FUNDING, SPONSORSHIPS, CORPORATE SPONSORSHIPS, THINGS LIKE THAT. 
          INSTEAD OF SAYING, GOSH, ADDISON, WE GOTTA KEEP GETTING MORE MONEY FROM YOU. 
          THAT'S, THAT'S TRYING TO BE CREATIVE AND FIND OTHER OPTIONS FOR FUNDING INSTEAD OF JUST SAYING, WE GOTTA KEEP GOING BACK TO THE SAME WELL, AND HOW WELL SEEMS LIKE IT'S DRYING UP A LITTLE BIT. 
          THAT'S MY QUESTION ABOUT THE BOARD SIZE AND WHAT, AND WHAT ARE YOU DOING TO GROW THE BOARD? WHAT ARE WE DOING? SO YES, SO THANK YOU. 
          SO THANK YOU MR. MAYOR FOR YOUR COMMENTS. 
          ALWAYS BEEN A, A GRACIOUS SUPPORT OF ALWAYS SEE THE SHOWS. 
          THANK YOU. 
          I DON'T FEEL THAT YOU GUYS ARE MISTREATING US. 
          I DON'T FEEL LIKE IT IS, WE'RE BEING BEATEN UP ON, OR, YOU KNOW, I, I DO THINK THAT, UM, WHEN I CAME ON BOARD, THAT WAS THE SENTIMENT WITH THE STAFF AND I CHANGED THAT QUICKLY OR DID MY BEST. 
          UM, I'M GLAD THAT WE'RE, WE ARE FINALLY ABLE TO SPEAK TO YOU, THE COUNCIL TONIGHT. 
          THAT IS SOMETHING THAT WE HAD A CONCERN ABOUT OUR BOARD HAD CONCERN ABOUT AND OTHER STAKEHOLDERS IS, WELL, WHY DOESN'T WATER TOWER GET A VOICE? IF WE'RE A PARTNER, WE SHOULD BE ABLE TO SPEAK DIRECTLY TO YOU. 
          SO THANK YOU FOR THE TIME TONIGHT. 
          IN TERMS OF THE BOARD, UM, I DON'T KNOW THAT I CAN SPEAK A WHOLE LOT TO A BOARD REBUILDING FUNCTION THAT IS A, THE FUNCTION OF THE BOARD OTHER THAN WE ARE HOVERING RIGHT AROUND A DOZEN OR SO BOARD MEMBERS. 
          UM, AND MY RESOURCES AND TIME HAVE BEEN AND ARE INCREASINGLY BEING POINTED TOWARDS RUNNING THE COMPANY. 
          AND, AND I UNDERSTAND THAT THAT'S AN ASPECT OF THE COMPANY, BUT MY, MY FIRST PRIORITY IS TO, IS THE, IS THE DAY-TO-DAY BUSINESS OF THE COMPANY. 
          AND SO I DON'T KNOW THAT I CAN ANSWER THAT QUESTION FULLY IN TERMS OF A BOARD FUNCTION THAT IS PART OF BEING ON THE BOARD IS BY TRACKING OTHER MEMBERS. 
          YEAH. 
          AND I WOULDN'T REALLY EXPECT YOU TO HAVE THE ANSWER TO THAT, BUT IT, BUT, BUT THAT'S MY THOUGHT IS THAT THE BOARD, THE BOARD HAS AN IMPORTANT ROLE IN THIS AS WELL. 
          ABSOLUTELY. 
          YES. 
          YES. 
          AND AND THEY MAY NOT BE AT THE LEVEL THAT YOU WANT THEM, THEM TO BE OR NEED THEM TO BE. 
          WELL, I, I I, I, I THINK THAT'S A FAIR STATEMENT. 
          [01:35:01]
YES, SIR. 
          I REALLY DO. 
          AND I THINK THAT, UM, WHEN I WAS HIRED, I SHARED WITH MANY, INCLUDING HIMSELF, FUNDRAISING AND BOARD MEMBERS IS NOT AS A BUSINESSMAN, IS SOMETHING THAT'S KIND OF NEW TO. 
          AND SO WHERE THAT LEARNING CURVE KICKED IN THE FIRST YEAR AND A HALF IS THEN WHEN COVID HIT, AND THEN WE REALLY HAD TO TURN TO OUR BOARD. 
          UM, MY BOARD PRESIDENT WAS NANCY AT THE TIME, AND WE WERE ON ALMOST DAY, DAY BY DAY CONVERSATIONS FOR, FOR, UM, MS. WILLIAMS. SO FOR, FOR PEOPLE TO BE ABLE TO DO THAT, LIKE YOU AND OTHERS, THAT THAT GIVE THEIR TIME FREELY TO HELP ORGANIZATIONS IS AN ABSOLUTE INTEGRAL PART OF A 5 0 1 C3 AND A THEATER COMPANY. 
          SPECIFIC TO THAT, UM, WHAT I HAVE SEEN, AND ACTUALLY WHAT THE TREND IS, IS BOARDS ACROSS THE NATION SINCE COVID, AGAIN, ONE OF THEY'VE BEEN GETTING SKINNIER AND SKINNIER AND SKINNY IN TERMS OF, UM, PEOPLE'S HABITS OF ATTENDING THE THEATER OR BUYING THEATER TICKETS OF BEING ON BOARDS AND SERVING ON BOARDS. 
          THAT'S BEEN A PROBLEM THAT'S BEEN NATIONWIDE. 
          THERE ARE MULTIPLE ARTICLES AND WHATNOT WITHIN OUR INDUSTRY. 
          ON, ON THAT, UM, AT NATIONAL ASSOCIATION FOR MUSICAL THEATER LAST YEAR, I WENT TO THE CONFERENCE AND THAT WAS ONE OF THE HUGE TOPICS IS WHAT DO WE DO ABOUT BOARD MEMBERS? AND SO THERE, THERE ARE ONGOING CONVERSATIONS THAT, UH, THAT RATHER CEOS PRODUCING, ARTISTIC DIRECTORS, EXECUTIVE DIRECTORS, UM, ARE HAVING ABOUT HOW DO WE ATTRACT THAT. 
          BUT, BUT IT IS, I THINK THAT'S A REALLY GOOD POINT. 
          IT IT IS AN INTEGRAL PART OF THE, THE MODEL THAT THAT IS, UH, THAT'S LACKING. 
          YEAH. 
          'CAUSE I, BECAUSE I GO TO OTHER, YOU KNOW, PERFORMING ARTS TYPE THINGS, YOU KNOW, MUSIC OR WHATEVER, AND IN THE, IN THE, IN THE, UH, PROGRAM, IT LISTS ALL THE SPONSORS AND THERE'S ALMOST ALWAYS A GOODLY NUMBER OF, YOU KNOW, PRETTY BIG COMPANIES THAT ARE WRITING SOME PRETTY BIG CHECKS TO BE PART OF THOSE ORGANIZATIONS. 
          AND SO I'M JUST, I FEEL LIKE WE MIGHT BE MISSING OUT ON SOME OF THOSE, SOME OF THAT MONEY THAT'S OUT THERE THAT COMPANIES ARE WILLING TO SPEND. 
          BUT YOU HAVE TO HAVE THOSE, THOSE CONNECTION GET PEOPLE. 
          YES. 
          SO ON BOARD. 
          SO, AND ACTUALLY THERE'S, THERE'S PROBABLY A GAP THERE. 
          I'M SURE THERE IS. 
          I MEAN, ACTUALLY ON AVERAGE, UH, CORPORATIONS ONLY MAKE UP FOR I THINK 4%, FOUR TO 6% OF DONATIONS. 
          IT'S MAINLY FOUNDATIONS AND MAINLY INDIVIDUAL GIVING. 
          SO THERE ARE A LOT OF CORPORATIONS AS WE HAVE SOME THAT HELP US AS WELL. 
          UM, AND I'VE BEEN IN OTHER THEATER COMPANIES WHERE WE'VE HAD THOSE, EVEN WHEN WE WERE IN IRVING. 
          UM, THOSE ARE THE BIG FISH THAT YOU TRY TO GET. 
          BUT MUCH LIKE AN ADDISON FOR US, ADDISON'S THIS RELATIONSHIP IS, IT IS WELL KNOWN ACROSS THE COUNTRY. 
          YOUR SUPPORT AND YOUR GENEROSITY IS WELL KNOWN AND AND HIGHLY RESPECTED. 
          AND IT'S, IT'S, IT'S, IT'S, IT COULD NOT BE MORE RESPECTED FROM SOMEONE LIKE ME. 
          UM, BUT WHEN I'M FACED WITH REDUCTION IN, IN, I'M JUST, I'M BRINGING TO YOU MY REAL WORLD PROBLEMS AS SOMEONE WHO'S TRYING TO RUN THIS ORGANIZATION, BUT WITH THE FULL, UM, CAPABILITIES OF KNOWING HOW GRATEFUL MANY PEOPLE IN THIS ROOM ARE, I AM, AND THE PEOPLE AFTER ME WILL BE OF THIS RELATIONSHIP AND, AND, AND, AND WANTING TO KEEP THIS RELATIONSHIP INTACT. 
          I, I, I ASSURE YOU, WE, WE ARE TRULY GRATEFUL, MR. MAYOR. 
          UH, AND WE'RE GRATEFUL FOR, FOR THE RELATIONSHIP AS WELL. 
          THAT'S, THAT'S WHY WE'RE HAVING, HAVING THIS CONVERSATION. 
          SO, ANYTHING ELSE FROM ANYBODY THAT, WE'VE BEEN TALKING ABOUT THIS FOR A LITTLE WHILE, BUT, BUT CONVERSATION WELL WORTH HAVING AND, UH, AND JUST IF Y FOR THE FUTURE, IF YOU EVER WANNA ADDRESS THE COUNCIL, CALL ME AND SAY, HEY, CAN WE DO A WORK SESSION? I'D LIKE TO COME AND ADDRESS THE COUNCIL. 
          OKAY. 
          AND DAVID, AND I'LL GET IT ON SCOUT. 
          I WOULD LOVE THAT YOU ALSO HAVE A LIAISON THAT YOU CAN DO CONTACT ME. 
          I DO. 
          YEAH, I DO. 
          YEAH. 
          SO THANK YOU, SIR. 
          THANK YOU FOLKS. 
          WE, SHANE, YOU HAVE ANYTHING FROM, I WAS GONNA SAY, YEAH. 
          THANK YOU SHANE. 
          THANK YOU. 
          WE ALSO HAVE , YOU MAKE A PRESENTATION, PULL THAT UP. 
          YOU WERE ABLE TO GET THAT. 
          OH, GREAT. 
          THANK YOU. 
          UM, OH YES, THANK YOU. 
          ALRIGHT. 
          OKAY. 
          ALL RIGHT. 
          OKAY. 
          UH, HELLO MAYOR AND CITY COUNCIL. 
          MY NAME IS BECCA JOHNSON ESPINO AND I'M A ARTISTIC DIRECTOR AT OUTRIGHT THEATER, UH, 5 0 1 C3 NONPROFIT THEATER COMPANY. 
          UM, BEFORE I START, I WANNA JUST SAY HOW MUCH I RESPECTED WATER TOWER AND SHANE, I GREW UP GOING TO SEE SHOWS DIRECTED BY TERRY MARTIN. 
          MY WHOLE LIFE I'VE BEEN COMING TO ADD TO SEE THEATER, SO, UM, I'M HAPPY TO BE IN THE SAME ROOM WITH YOU. 
          TALKING ABOUT THE USAGE OF THIS SPACE, UM, MEANS A LOT TO ME. 
          UM, SO, UH, TO TALK ABOUT OUTCRY, UH, OUTCRY THEATER IS REALLY THRILLED THAT WE'VE RECEIVED GRANTS FROM THE TOWN OF ADDISON FOR THE PAST FIVE YEARS, 
          [01:40:01]
AND WE REALLY APPRECIATE YOUR CONTINUING SUPPORT OF WHAT WE DO. 
          WE HAVE A REALLY LONG HISTORY OF PERFORMING AT ADDISON THEATER CENTER. 
          OBVIOUSLY NOT AS LONG AS WATER TOWERS, WE HAVE NOT BEEN AROUND THAT LONG. 
          BUT RIC FIRST PERFORMANCE OF ALL TAP ALL TIME WAS IN THE STUDIO THEATER AT THE 2012 OUT OF THE LUKE FESTIVAL, WHICH IS A WATER TOWER AT THEATER FESTIVAL. 
          THE MISSION OF OUTBREAK THEATER IS TO DRAW YOUTH AND YOUNG ADULTS TO THE THEATER AS BOTH AUDIENCE AND PARTICIPANTS. 
          UH, WE WANNA INTEGRATE THE ARTS INTO THEIR LIVES AND ENCOURAGE THEM TO BECOME LIFELONG ARTISTS. 
          AND ART APPRECIATORS  THEATER USES UTILIZES BOLD ARTISTIC VISION, HEIGHT OF PHYSICAL STAGING, AND AN ENERGETIC IN THIS ROLE, PERFORMANCE STYLE WITH RIGOROUS REHEARSALS TO MAKESHIFT ATTENTION TO DETAIL AND UNWAVERING DEDICATION TO EXCELLENCE. 
          OUTRIGHT THEATER FOCUSES ON DEVELOPING STELLAR PERFORMANCES AND EXCEPTIONAL STORYTELLING. 
          UM, RY THEATER HAS THREE MAJOR PROGRAMS. WE HAVE OUR PROFESSIONAL BRANCH, WE HAVE RY YOUTH THEATER, AND OUR NEWEST PROGRAM, WHICH WE LAUNCHED JUST THIS YEAR, OUR OUTRIGHT COMMUNITY THEATER GOING THE WRONG WAY. 
          OKAY, UM, RY THEATER'S PROFESSIONAL BRANCH RECENTLY PERFORMED THE CRITICALLY LOVED PRODUCTION OF MARK MCDONOUGH'S, THE  IN THE STONE COTTAGE, UH, CHRISTOPHER, SO CALLED IT STUNNING AND UNFORGETTABLE. 
          JAN ENTING CALLED IT AN ELECTRIC UNSETTLING EXPERIENCE, AND DOUG ERAK CALLED IT A BRILLIANTLY PLAY, BRILLIANT PLAY, PERFORMED BRILLIANTLY. 
          AND WE'RE ACTUALLY TO BE RETURNING TO THE STONE COTTAGE FOR SOMETHING COMPLETELY DIFFERENT IN FEBRUARY THIS YEAR. 
          UH, NEXT YEAR, 2025, UH, AN IMMERSIVE THEATER EXPERIENCE CALLED A MEMORIAL SERVICE FOR LILY EVERGREEN. 
          IT'S SIMILAR TO SHOW, LIKE SLEEP NO MORE, UH, WHICH IS A PRODUCTION THAT IS RUN FOR A LONG TIME IN NEW YORK CITY. 
          UH, THE PRODUCTION ACTUALLY GONNA TAKE PLACE IN AND AROUND THE SWIM COTTAGE. 
          WE'RE GONNA HAVE ACTORS PERFORMING IN DIFFERENT SCENES AND DIFFERENT LOCATIONS AT THE SAME TIME. 
          AUDIENCE MEMBERS WILL BE ABLE TO WANDER AROUND AND EVERYONE WILL HAVE A COMPLETELY DIFFERENT EXPERIENCE. 
          UM, WE WERE INSPIRED. 
          WE WENT TO SEE THEIR LATEST PRODUCTION IN NEW YORK, UM, BY THE ST. 
          PEOPLE WHO DID SEE WARREN. 
          UH, WE'RE INSPIRED TO BRING THAT IDEA TO, UH, ADDISON, UH, OUT. 
          GREAT THEATER. 
          THEATER ALSO PRODUCES OUTCRY READS, WHICH IS A PROGRAM PRODUCING FOUR READINGS BY LOCAL THE THIS YEAR WE DO  WITH THE AUDIENCE IN PLAYWRIGHT AND ACTORS FOLLOWING THAT, UH, AND HELPS 'EM DEVELOP THEIR WORK. 
          UM, THE PRIMARY PART OF HOW WE ACHIEVE OUR MISSION IS THROUGH OUR RY YOUTH THEATER PROGRAM. 
          OPERATING THEATER SERVES AGES 15 TO 18 WITH APPROXIMATELY EIGHT PRODUCTIONS A YEAR, SUMMER CAMPS, THEATER CLASSES. 
          UH, WE OFFER CHALLENGING SHOWS FOR OUR YOUNG ACTORS, AND WE PUSH THEM TO LEARN AND GROW AS PERFORMERS AND PEOPLE. 
          UH, THERE ARE MANY YOUTH THEATERS IN NORTH TEXAS, BUT YOU WON'T FIND ONE QUITE LIKE PRIVATE THEATER. 
          UH, THE QUALITY OF OUR WORK IS EXTREMELY HIGH. 
          OUR STUDENTS ARE TREATED LIKE PROFESSIONAL ACTORS, AND WE BELIEVE THE YOUNG PEOPLE ARE CAPABLE OF FAR MORE THAN THEY'RE GIVEN CREDIT FOR. 
          WE THINK IF YOU PUSH 'EM, THEY'LL RISE TO THE OCCASION AND ACHIEVE AMAZING THINGS. 
          UH, WE HAVE SOME UPCOMING PRODUCTIONS AT THE THEATER CENTER, UH, INCLUDING MUSICAL ADAMS FAMILY IN THE STUDIO THEATER IN OCTOBER. 
          AND, UH, WRINKLE IN TIME IN MARCH. 
          ALSO AT THE STUDIO THEATER. 
          UM, WE RECENTLY LAUNCHED OUR PRIME COMMUNITY THEATER, WHICH HAS BROADEN OUR REACH TO INVOLVE EVEN MORE PEOPLE IN THE ARTS. 
          OUR FIRST PRODUCTION WAS LION OF ARTS OLIVER, AND FEATURED PROFESSIONAL ACTORS, YOUTH DOCTORS, UH, AND SOME PEOPLE WERE PERFORMING WITH THEIR PARENTS AND GRANDPARENTS AND COMMUNITY MEMBERS. 
          IN 2025, WE'LL BE PRODUCING OUR SECOND COMMUNITY MUSICAL, WHICH IS SAL. 
          UH, NOW WE GONNA TALK A LITTLE BIT ABOUT WHAT WE DO FOR THE TOWN OF ADDISON. 
          UM, OUR PRIDE BRINGS PARTICIPANTS AND AUDIENCE MEMBERS FROM ALL OVER THE METROPLEX INTO ADDISON. 
          OUR YOUTH PROGRAMS, UH, OUR YOUTH PRODUCTIONS ARE LARGE CAST PRODUCTIONS, GENERALLY WITH 20 TO 40 ACTORS WHO COME FROM ALL OVER THE METROPLEX, INCLUDING ALAN DALLAS, FRISCO, GARLAND, LEWISVILLE, MCKINNEY RICHARDSON. 
          THESE ACTORS SPEND MANY DAYS IN ADDISON FOR EVERY PRODUCTION, AND SINCE MANY OF THEM DON'T DRIVE, THEIR FAMILIES ARE ALSO COMING AS WELL. 
          ALL OF THESE ACTORS AND THEIR FAMILIES ARE EATING AND SHOPPING IN THE ADDISON AREA WHILE ATTENDING REHEARSALS AND SHOWS. 
          WE ALWAYS WANT OUR CAST PARTIES IN ADDISON, HUGE GROUPS OF KIDS AND THEIR FAMILIES EATING AT BJ'S ON THE TACO LAZY DOG. 
          WE'RE ALSO BRINGING ALL OF THE FAMILY AND FRIENDS OF THE ACTORS WHO COME TO SEE A PRODUCTION INTO ADDISON. 
          AND OF COURSE, THEY'RE INTRODUCED INTO THIS BEAUTIFUL AREA. 
          IN 2024 TO 2025 SEASON, WE'RE GONNA PERFORM THE THREE YOUTH PRODUCTIONS IN THE STUDIO THEATER AND ONE PROFESSIONAL PRODUCTION IN AROUND THE STONE COTTAGE. 
          BETWEEN THE FOUR PRODUCTIONS, WE EXPECT TO BRING IN OVER 2000 AUDIENCE MEMBERS. 
          UH, WE OFFER TOP-NOTCH YOUTH THEATER, AS WELL AS PROFESSIONAL PRODUCTIONS IN ADDISON. 
          UM, WE PRESENT UNIQUE, CHALLENGING, AND RARELY PRODUCED SHOWS THAT THE PUBLIC MIGHT NOT LIKELY GET TO SEE EL ELSEWHERE IN THE METROPLEX, SUCH AS OUR RECENT PRODUCTION OF THE VAMPIRE PLAY. 
          LET THE RIGHT ONE IN. 
          UH, WE'RE ABOUT TO DO A COMPLETELY UNIQUE, ONE OF A KIND IMMERSIVE THEATER EXPERIENCE THAT WOULD BE 
          [01:45:01]
BRINGING SOMETHING NEW AND EXCITING TO ADDISON WITH A MEMORIAL SERVICE. 
          REALLY THE EVERGREEN, UM, OUR PROFESSIONAL PRODUCTIONS REGULARLY RECEIVE GREAT REVIEWS FROM CRITICS AND AUDIENCE MEMBERS ALIKE. 
          WHILE YOUTH THEATER IS VERY POPULAR IN NORTH TEXAS, OPERATE THEATER IS UNIQUE, WE PRODUCE PLAYS THAT WOULD NOT GET THE OPPORTUNITY, THAT ACTORS WOULD NOT GET THE OPPORTUNITY TO ACT IN OTHER THEATERS. 
          THESE INCLUDE BRAND NEW ADAPTATIONS OF CLASSICS LIKE OUR UPCOMING PRODUCTION OF HYDE, AND CHALLENGING AND RARELY PRODUCED SHOWS LIKE STEVEN SONDHEIM, SETTING THE HARVARD OF GEORGE. 
          OUR YOUTH THEATER PROGRAMS HAVE WON A NUMBER OF BROADWAY DALLAS FOR, UH, DA BROADWAY, WORLD DALLAS AWARDS OVER THE YEARS, INCLUDING 3 20 21. 
          OPERATING THEATER, OF COURSE, TEACHES ACTING AND THEATER TO OUR, THE LOCAL YOUTH. 
          AND WE PROVIDE OUTSTANDING THEATER EDUCATION TO YOUNG ACTORS FROM ALL ACROSS THE MENTAL CLASS. 
          UH, STUDENTS LEARN HOW TO ACT. 
          THEY ALSO LEARN HOW TO ACHIEVE THEIR BEST AND FOCUS HARD WORK BRAVERY. 
          THEY LEARN TO BE RESPONSIBLE FOR THEMSELVES AND HELPFUL TO OTHERS. 
          THEY LEARN DISCIPLINE, FOCUS, AND ACCOUNTABILITY. 
          THEY'RE TAUGHT TO GIVE 110% EVER REHEARSAL AND PERFORMANCE AND STRIVE TO CONSTANTLY LEARN AND GROW. 
          THERE IS A, THIS IS A WORK ETHIC AND LIFE APPROACH THAT WILL HELP THEM NO MATTER WHERE THEY END UP. 
          PURSUING STUDENTS FREQUENTLY COME BACK, SHOW AFTER SHOW, AND THE GROWTH THAT THEY DEMONSTRATE OVER THE YEARS IS ASTONISHING. 
          WITH THE HELP OF THE TOWN OF ADDISON, WE CONTINUE TO GROW OUR COMPANY AND BRING IN EVEN LARGER AUDIENCES AND MORE INCREDIBLE THEATER TO ADDISON. 
          UH, THANK YOU FOR YOUR TIME AND CONSIDERATION. 
          UH, WE LOVE PERFORMING AT THE ADDISON THEATER CENTER, AND WE ARE PROUD TO BE SPONSORED BY THE TOWN OF ADDISON. 
          WE HOPE WE CAN CONTINUE TO GROW AND CONTRIBUTE EVEN MORE TO THE AMAZING COMMUNITY OF, UH, I LOOK FORWARD TO ANSWERING ANY QUESTIONS THAT YOU MIGHT HAVE. 
          THANK YOU VERY MUCH. 
          ANY QUESTIONS? I GOT ONE QUESTION. 
          YEAH. 
          WHAT, WHAT CAN, HOW CAN WE HELP WITH MORE PRODUCTIONS IN ADDISON? UM, THAT IS A VERY GOOD QUESTION. 
          UH, I THINK IT'S A MULTI MULTITUDE OF THINGS. 
          UM, LIKE JANE, WE PLAN OUR SEASONS WELL IN ADVANCE AND WE ARE, UM, NOT THE FIRST PICK, I GUESS, IF THAT MAKES ANY SENSE. 
          IN TERMS OF GETTING THE SPACE WATER TOWERS, IT OBVIOUSLY IS THE FIRST ONE THAT'S IN CONSIDERATION. 
          UM, AND SO SOMETIMES WHAT WE NEED TO DO DOESN'T ALIGN WITH WHAT IS AVAILABLE IN THE SPACES, IF THAT MAKES ANY SENSE. 
          FOR EXAMPLE, WE ALWAYS DO OUR MUSICALS IN JANUARY AND IN JUNE BECAUSE SO MUCH OF OUR DECISIONS ARE BASED AROUND THE SCHOOL CALENDAR, UM, AND WHAT'S GOOD FOR OUR STUDENTS. 
          SO WATER TOWER, FOR EXAMPLE, WE'RE PRODUCING A SHOW IN JANUARY OR JUNE, WE WOULDN'T BE ABLE TO DO A MUSICAL HERE. 
          SO PART OF IT IS SPACE AVAILABILITY, UM, AND PLANNING, UM, AND HOW EARLY WE HAVE TO MAKE THOSE DECISIONS. 
          UM, PART OF IT IS, UH, FUNDING AND SUPPORT. 
          UM, WE ALSO GET SUPPORT FROM THE CITY OF PLANO, UM, AND THEY HAVE OFFERED US A, A LOT OF FINANCIAL SUPPORT THAT HAS, UH, PUSHED US TO SEEK MORE, UH, PERFORMANCE OPPORTUNITIES THERE AS WELL. 
          UM, SO, UH, I THINK IT WOULD BE WORKING TO, TO HOPEFULLY HAVE THE CALENDARS ALIGN WITH, UM, WHAT WOULD NEED TO HAPPEN. 
          UM, AND, AND A LITTLE BIT MORE FINANCIAL SUPPORT FROM THE MADISON. 
          I THINK THOSE WOULD BE THE TWO MAJOR. 
          ARE YOUR PERFORMANCES HERE IN THE MAIN SPACE OR IN THE STUDIO? WE PERFORM ALL THREE OF THE THEATERS. 
          WE DO, UH, PERFORMANCES. 
          AT THE LAST SEASON, FOR EXAMPLE, WE HAD PERFORMANCES IN THE SNOW COTTAGE IN THE STUDIO, AND IN THE MAIN STAGE, THE MAIN STAGE IS THE HARDEST FOR US TO PERFORM IN, AS SHANE SPOKE ABOUT, IT'S A VERY DIFFICULT SPACE TO PRODUCE IN, ESPECIALLY FOR US AS A SMALL THEATER. 
          IT'S A REALLY LARGE SPACE, WHICH IS LOVELY, BUT YOU NEED TO FILL IT WITH A BIG SET. 
          UM, AND UM, AND ALSO IT'S HARDER FOR US TO SCHEDULE IN THERE. 
          THERE'S LESS AVAILABILITY THAN THERE IS IN THE STUDIO AND THE STONE COTTAGE. 
          UM, SO, BUT WE PERFORM IN ALL THREE SPACES. 
          THANK YOU. 
          YEAH. 
          OTHER QUESTIONS? A COUPLE QUICK ONES. 
          SO DO YOU HAVE, AND I DON'T KNOW WHAT TERM TO USE, LIKE A, A HOME THEATER THAT, OR A THEATER ? WELL, I WOULD'VE SAID THAT THE STUDIO THEATER WAS OUR HOME THEATER, UM, FOR MANY, MANY YEARS. 
          UM, NOW IT'S NOT, AND NOW IT'S MORE SPLIT BECAUSE WE PERFORM AT SO MANY DIFFERENT VENUES. 
          UM, NEXT YEAR WE'RE GONNA BE PERFORMING IN ADDISON PLANO AND LOUISVILLE. 
          UM, SO WE'RE KIND OF SPLIT ALL OVER THE PLACE. 
          UM, SO HOW MANY NIGHTS DO YOU GUYS USUALLY DO IN A YEAR OR, YEAH, NIGHTS. 
          YEAH. 
          HOW MANY NIGHTS? WELL, AS SHE SAID, IT'S A LITTLE COMPLICATED FOR THEATER BECAUSE ONE SATURDAY IS ACTUALLY TWO PERFORMANCES FOR US, WHICH I'M SURE IT IS FOR HIM. 
          ONE SUNDAY 
          [01:50:01]
FOR US IS ACTUALLY TWO PERFORMANCES. 
          SO ARE YOU TALKING ABOUT PERFORMANCES OR NIGHTS? YOU'RE TALKING ABOUT DAYS, RIGHT? HOW ABOUT SHOWS THAT OF EVERY WAY . 
          IT, IT'S, IT'S, IT'S MORE COMPLICATED BECAUSE IN, ON LIKE A THIRD, THE REASON WE'RE, THE REASON WE'RE WANTING TO CLARIFY WITH YOU IS BECAUSE ON A THURSDAY YOU'RE ONLY DOING ONE SHOW, RIGHT? RIGHT. 
          BECAUSE YOU'RE ONLY DOING ONE SHOW. 
          BUT ON SATURDAY YOU'RE DOING TWO SHOWS. 
          ON SUNDAY, YOU'RE DOING TWO SHOWS. 
          SO A THURSDAY IS GOING TO BE HALF THE AUDIENCE MEMBERS THAT YOU'RE GONNA SEE ON A SATURDAY. 
          SO IT'S NOT THE SAME IN TERMS OF LIKE REVENUE FOR THE THEATER, IF THAT MAKES ANY SENSE. 
          THAT'S THE ONLY REASON WHY WE'RE, THAT'S THE ONLY REASON WHY WE'RE QUALIFYING PERFORMANCES VERSUS DATES IS DIFFERENT FOR A THEATER. 
          UM, SO FOR US IT WOULD BE FOUR DAYS A WEEKEND, SIX SHOWS A WEEKEND. 
          UM, SO HOW MANY DO WE DO A YEAR? UM, WELL, EIGHT TO 10 SHOWS. 
          UM, GOSH, I DON'T KNOW. 
          UM, UH, UH, I HAVE TO GET OUT MY CALCULATOR. 
          FAIR ENOUGH, FAIR ENOUGH. 
          UH, SO SOME, SOME SHOWS WE DO EIGHT PERFORMANCES AND SOME SHOWS WE DO SIX PERFORMANCES. 
          WE USED TO DO 12. 
          UH, BUT THAT'S REALLY BEEN OUT OF OUR PRICE RANGE, UM, OF WHAT WE CAN DO. 
          UM, AND IN TERMS OF TICKET SALES, IT'S NOT, UM, REALLY FEASIBLE FOR US. 
          LET ME ASK YOU THIS WAY, 39 OR 50, WHATEVER NUMBER WE'RE USING, IS IT HIGHER OR LOWER THAN THAT? I MEAN, IF WE DID EVERY SINGLE PERFORMANCE AT ADDISON, IT WOULD DEFINITELY BE OVER 50. 
          OKAY. 
          AND THEN THIS IS A QUESTION FOR, I DON'T KNOW WHO, BUT WHAT, HOW, WHAT IS OUR RELATIONSHIP WITH, UM, LIKE A, AN OUTCRY THEATER WHEN THEY COME IN IT? DO THEY PAY US RENT? DO THEY GET TO KEEP TICKET SALES? DOES, DOES WATER TOWER MAKE ANYTHING OFF THAT? DOES THE TOWN MAKE ANYTHING OFF THAT? I MEAN, I CAN SPEAK TO OUR, OUR RELATIONSHIP. 
          I DON'T KNOW ABOUT WHAT OTHER PEOPLE ARE LIKE, BUT, UM, WE PAY RENT FOR THE SPACE. 
          SO WE'RE RENTING THE THEATER AND USE THE DRESSING ROOMS. UM, WE ALSO OBVIOUSLY GET TO PUT OUT OUR TABLE TO SELL TICKETS AND ALL OF THAT STUFF. 
          UM, SO THERE'S LIKE SHARED SPACE BECAUSE THERE'S OBVIOUS SPACE AND THINGS LIKE THAT, BUT IT'S BASICALLY JUST THE THEATER AND THE DRESSING ROOMS. UM, AND THAT'S FOR THE TIME THAT WE ARE THERE. 
          UM, AND THAT'S WHAT IT IS. 
          IT IS SPACE RENTAL. 
          SO THAT'S, THAT'S THE, UM, THAT'S THE AGREEMENT. 
          SO EVERYTHING OUTSIDE OF THAT TICKETING, ALL OF THOSE THINGS THAT ARE NOT RELEVANT TO THE USAGE OF THE SPACE ARE ALL HANDLED BY US. 
          DO YOU BUILD YOUR SETS HERE OR DO YOU BRING 'EM IN? OH NO, WE BRING 'EM IN. 
          YEAH. 
          SO BECAUSE OF A MONETARY SITUATION, I'M LOADING IN ON MONDAY AND MY FIRST PER, SORRY, I'M LOADING IN ON SUNDAY AND MY FIRST PERFORMANCE IS ON TUESDAY. 
          SO I HAVE SUNDAY, MONDAY, TUESDAY, WEDNESDAY TO PUT MY SHOW UP AND THEN I OPEN ON THURSDAY NIGHT. 
          OKAY. 
          . 
          SO I'M LOADING OFFSITE AND I AM LOADING IN. 
          THANK YOU. 
          YEAH. 
          WHERE DO YOU REHEARSE? I REHEARSE IN PLANO. 
          WE HAVE A STUDIO IN PLANO. 
          THE QUESTIONS? YEAH, QUICK, QUICK, JUST QUICK ONE. 
          SO WHEN YOU TALK ABOUT RENTAL SPACE MM-HMM. 
          , AND YOU TALKED ABOUT LOUISVILLE AND, AND JUST GO BACK FROM LIKE THE LAST CALENDAR YEAR, UHHUH, . 
          ARE WE FAIR IN TERMS OF THE PRICE WE'RE CHARGING IN TERMS OF THE RENTAL FOR THE WEEK OR THE PERFORMANCE? YES. 
          SO WE'RE NOT THE HIGHEST, WE'RE THE LOWEST. 
          WE'RE A FAIR, WE'RE FAIR MARKET VALUE. 
          IF YOU'RE, I MEAN, FOR FULL TRANSPARENCY, YOU ARE THE LOWEST PRICE THAT WE PAY. 
          THERE WE GO. 
          THAT I WAS JUST LOOKING FOR. 
          YES. 
          TRUTH. 
          THE TRUTH IS YOU, ADDISON PETERSON IS INCREDIBLY AFFORDABLE. 
          SO ULTIMATELY BEING THAT WE'RE THE MOST AFFORDABLE, WOULDN'T YOU, I GUESS WOULDN'T IT BE AN OPTION TO LOOK TO GET MORE PERFORMANCES IN ADDISON, JUST FINANCIALLY SPEAKING, UM, THE PARENTS MIGHT NOT LIKE DRIVING HERE. 
          LET'S SAY IT THAT WAY. 
          YOU MAY WANT THEM TO GO HERE. 
          RIGHT. 
          , I LOVE BEING AT ADDISON. 
          IF YOU COULD ASK ME WHERE I WANNA BE FOR MYSELF PERSONALLY IN WHAT I WANT TO DO, I LIKE ADDISON. 
          I, I CONSIDER IT, YOU KNOW, LIKE I SAID, I DON'T KNOW WHY I'M BEING EMOTIONAL. 
          UM, MY HOME, OUR HOME THEATER, UM, BUT THERE'S A LOT OF OTHER FACTORS BESIDES JUST LIKE WHERE I WANNA BE ON A PERSONAL LEVEL. 
          LIKE, LIKE, LIKE SHANE, I'M RUNNING A BUSINESS AND SO, UM, I HAVE TO DO WHAT MAKES SENSE, LIKE FINANCIALLY FOR US. 
          AND I DON'T THINK IT MAKES SENSE FOR US FINANCIALLY TO BE HERE FOR EVERYTHING. 
          UM, THERE ARE CERTAIN THINGS THAT OTHER THEATERS CAN DO THAT ADDISON DOESN'T HAVE. 
          AND ESPECIALLY IF WE WANTED TO DO A BIGGER SHOW WHEN IT'S HARD FOR US TO GET INTO THE MAIN STAGE FOR THE DAYS THAT WE WANT, UM, YOU KNOW, WE, THERE'S A LOT OF THAT. 
          IT'S JUST A COMPLICATED. 
          OKAY. 
          THANK . 
          THANK YOU FOR THE HONESTY. 
          YEAH. 
          [01:55:01]
APPRECIATE IT. 
          OKAY. 
          COULD YOU KNOW, WE NEED TO WRAP THIS UP. 
          WE'RE AN HOUR LATE FOR OUR NEXT MEETING, UNLESS THERE'S A REALLY IMPORTANT, YOU GOTTA ASK, I JUST WANT TO KNOW, CAN YOU TELL US WHAT PLAINTIFF, THE GRANT FROM PLAINTIFFS TO YOUR COMPANY? YES. 
          WE GET $44,000 THIS YEAR FROM THE CITY OF . 
          OKAY. 
          THANK YOU VERY MUCH. 
          YEAH, THANK YOU. 
          AND THANK YOU FOR COMING TO THANK YOU SO MUCH FOR INVITING ME TO BE HERE. 
          I APPRECIATE IT. 
          THANK YOU. 
          APPRECIATE YOU BEING HERE. 
          THANK YOU. 
          ALRIGHT. 
          WITH THAT PASSION, DID, DOES SHE HAVE ANYTHING ELSE? NO. 
          OKAY. 
          THAT'S IT? YES. 
          OKAY, VERY GOOD. 
          WELL, WE WILL, UH, TAKE A RECESS FOR 10 MINUTES AND WE WILL, UH, RE UH, WHAT IS IT? CONVENE THE NEXT ROOM HERE. 
          NEXT ROOM. 
          THE NEXT ROOM. 
          [1. Public Comment. The City Council invites citizens to address the City Council on any matter, including items on the agenda, except public hearings that are included on the agenda. Comments related to Public Hearings will be heard when the specific hearing starts. Citizen comments are limited to three (3) minutes, unless otherwise required by law. To address the Council, please fill out a City Council Appearance Card and submit it to a staff member prior to the Public Comment item on the agenda. The Council is not permitted to take any action or discuss any item not listed on the agenda. The Council may choose to place the item on a future agenda.]
UH, NANCY WILLIAMS, 39 20. 
          BOB AND LANE. 
          UH, THANK Y'ALL FOR LETTING ME COME AND SPEAK TO YOU TONIGHT. 
          UH, I WAS A BOARD PRESIDENT FOR WATER TOWER DURING THE COVID YEARS, A REALLY WONDERFUL, FUN TIME. 
          UH, SHANE AND I SPOKE ALMOST EVERY DAY DURING THAT TIME. 
          UM, I'M PASSIONATE ABOUT WATER TOWER. 
          UH, I'VE WRITTEN A LITTLE SOMETHING, UH, I HATE PUBLIC SPEAKING, SO JUST BEAR WITH ME. 
          WATER TOWER WAS CREATED IN ADDISON AND HAS HAD A LONG STORIED TENURE IN ADDISON. 
          THE THEATER BUILDING ITSELF IS AN INNOVATIVE AND FLEXIBLE THEATER SPACE THAT LENDS ITSELF TO DIFFERENT PRODUCTIONS AND GIVES THE ARTISTIC EYE ANY NUMBER OF WAYS TO USE AND CREATE NEW AND EXCITING PRODUCTIONS OF ALL TYPES. 
          I HOPE THAT THE IDEA OF MAKING IT A PERMANENT SEATING ARRANGEMENT HAS BEEN PUT TO REST THAT WOULD PUT SUCH A LIMIT ON HOW AND WHO COULD USE THE SPACE, AND I THINK IT WOULD BE A DETRIMENT TO FILLING THE CALENDAR WITH MORE EVENTS IN PRODUCTIONS. 
          IT SEEMS TO ME THAT PROVIDING SPACE FOR WATER TOWER AS THE EXISTING PROFESSIONAL COMPANY TO HOUSE COSTUMES, BUILDING SPACE FOR SETS AND SOME OFFICES IS A REASONABLE REQUEST. 
          IN FACT, HAVING THE PRODUCTION AND CREATIVE SPACE AND MAYBE ADDING ANOTHER PRODUCTION SPACE WOULD HELP FACILITATE MORE USE OF THE FACILITY AS MORE THAN ONE GROUP COULD BE PREPARING FOR A RUN AS ONE GROUP IS GOING FORWARD WITH THEIR PERFORMANCES. 
          I THINK IT'S IMPORTANT FOR WATER TOWER TO HELP IN ATTRACTING MORE SUBSCRIBERS AND ALSO TO HELP WITH BUILDING A BIGGER FOOTPRINT IN THE TOWN BY ENLARGING THEIR BOARD TO INCLUDE MORE ADDISON RESIDENTS AND BUSINESS MEMBERS. 
          I BELIEVE THE CAPACITY OF THE BOARD IS UP TO 27 MEMBERS, BUT IT SITS AT 12. 
          CERTAINLY WATER, CERTAINLY THERE IS ROOM FOR IMPROVEMENT FOR A MEN MORE TRANSPARENT RELATIONSHIP BETWEEN WATER TOWER AND THE TOWN. 
          AND I THINK THERE IS THE DESIRE TO WORK WITH THE TOWN TO SET UP PROTOCOLS AND CLEAR COMMUNICATION THAT WOULD BENEFIT BOTH WATER TOWER AND THE TOWN OF ADDISON. 
          IT SHOULD BE AND CAN BE A FULFILLING AND BENEFICIAL PARTNERSHIP THAT NOT ONLY WILL CONTINUE TO PROVIDE THE AREA WITH A PROFESSIONAL THEATER, BUT ALSO HELP WITH THE GROWING USAGE OF THE BUILDING TO INCLUDE EVENTS THAT WILL BE OF INTEREST TO MANY IN THE ADDISON AREA. 
          THANK YOU. 
          THANK YOU, NANCY. 
          THANK YOU, NANCY. 
          ANYBODY ELSE? MAYOR, MEMBERS OF THE COUNCIL. 
          MY NAME IS RON WHITEHEAD, LIVE AT 39 19. 
          BOB AND LANE. 
          I'VE WRITTEN SOME COMMENTS. 
          I PROBABLY WON'T GET THROUGH THIS IN THREE MIN THREE MINUTES, BUT I'LL HAND THESE OUT TO YOU LATER. 
          IN MY OPINION, THE COUNCIL NEEDS TO DELAY MOVING WATER TOWER THEATER OUT OF THEIR OFFICES FOR ONE YEAR TO ALLOW FOR A STUDY OF THE ENTIRE HOTEL MOTEL FUND. 
          THE COUNCIL SHOULD CONSIDER FUNDING THE THEATER AT A MORE APPROPRIATE LEVEL. 
          IF YOU WANT THEM TO ASSIST IN GETTING TO 150 LIT NIGHTS AND MAINTAINING A PROFESSIONAL THEATER IN ADDISON, THEIR BUDGET IS A MILLION DOLLARS. 
          YOU DO CONTRIBUTE SOMETHING TOWARD IT, BUT IT'S ABOUT A THIRD. 
          SO THERE ARE A LOT OF THINGS THAT GO INTO THAT. 
          IF YOU GIVE THE THEATER MONEY, YOU SHOULD INSIST THAT 14 OF THE 27 BOARD MEMBERS, THE ADDISON RESIDENTS, ARE PEOPLE THAT HAVE BUSINESSES LOCATED IN ADDISON. 
          THE COUNCIL SHOULD REJECT THE IDEA OF GOING TO ONE FIXED SEATING CONFIGURATION. 
          UH, THE 24 25 PROPOSED BUDGET ESTIMATES, TOTAL AVAILABLE RESOURCES FOR THE HOTEL FUND AT 12,000,700 $485, WITH PROPOSED EXPENDITURES OF 7 MILLION 5 46, 5, 9, 6, AND A REMAINING FUNDING BALANCE OF OVER 5 MILLION AT 68%. 
          SOMEHOW WE HAVE BEEN FOCUSED ON REMOVING THE THEATER FROM THEIR OFFICES AND THEIR ORIGINAL REQUEST FOR 50,000 ABOVE WHAT WAS RECOMMENDED IN THIS BUDGET. 
          [02:00:01]
THIS IS NOT A MONEY ISSUE. 
          THERE'S PLENTY OF MONEY. 
          THIS IS A PERFORMANCE ISSUE IN A SPACE ISSUE. 
          SPECIAL EVENTS ONCE THEIR OFFICE SPACE AND WATER TOWER HASN'T MET SOME OF THE TOWN'S EXPECTATIONS. 
          THIS BUDGET PROPOSES SPENDING $4 MILLION ON SPECIAL EVENTS NEXT YEAR. 
          AND THE THREE MAJOR EVENTS EACH COST THE TOWN MORE TO PRODUCE THAN THEY MADE LAST YEAR. 
          TASTE AND OCTOBERFEST USED TO MAKE MONEY. 
          HERE IS THE BREAKOUT. 
          UH, WE SPENT A MILLION DOLLARS ON TASTE. 
          IT LOST $683,000 OCTOBERFEST. 
          YOU SPENT 960,000, YOU LOST 305,000. 
          KABOOM, IN ALL FAIRNESS, DOESN'T REALLY HAVE THE SAME KIND OF REVENUE OPPORTUNITIES, BUT STILL COST US $376,000. 
          THE TOWN WANTS TO HOLD THE THEATER TO A MEASURE OF SUCCESS OF 150 LIT NIGHTS AFTER THREE YEARS. 
          WHAT IS THE MEASURE OF SUCCESS FOR SPECIAL EVENTS AND ALL THE OTHER PARTS OF THE HOTEL FUND? YOU'RE PROPOSING SPENDING $2 MILLION ON MARKETING AND TOURISM NEXT YEAR. 
          WHAT METRICS ARE YOU USING TO KNOW WHAT IS WORKING? EVERYONE IS CONCERNED ABOUT EFFICIENT EFFICIENCY AND EFFECTIVENESS AS A THEATER, BUT NOT MUCH ELSE IN THE HOTEL FUND HAS METRICS. 
          ONE LAST IMPORTANT POINT. 
          THE COUNTY, THE TOWN CAN SPEND, UH, GENERAL FUND MONEY ON THE ARTS. 
          THEIR FUNDING IS NOT RESTRICTED TO 15% OF THE HOTEL FUND. 
          OVER THE YEARS, WE HAVE LOST THE CRAFT GUILD, THE KAVANAUGH, AND THE CONFERENCE CENTER, AND NOW MAY BE PROFESSIONAL THEATER. 
          I'LL LET YOU READ THE REST OF IT. 
          THANK YOU. 
          THANK YOU, RON. 
          IS THERE ANYBODY ELSE? I'M LIZ FIN. 
          I LIVE AT 1 6 300 MONT LANE. 
          I CAME TONIGHT TO OFFER AN IDEA THAT I THOUGHT WOULD BE USEFUL, THAT HAVING SPENT THE, THE TIME LISTENING TO THE PRESENTATIONS, I'M NOT AT ALL SURE THAT THAT'S WOULD BE HELPFUL, BUT I'M GONNA OFFER IT ANYWAY. 
          AS A, AS A DISCUSSION POINT, AS YOU GO FORWARD, UM, ONE OF THE THINGS I THINK WOULD BE HELPFUL IS FOR THE THEATER TO ACCEPT THE CITY'S OFFER OF REMAINING IN THEIR OFFICE SPACE FOR ANOTHER YEAR WHILE A STUDY GOES FORWARD TO HELP THE ORGANIZATION DEVELOP A VIABLE PLAN FOR THE FUTURE. 
          I'M NOT ENCOURAGING YOU TO HIRE YET ANOTHER CONSULTANT. 
          I WOULD ENCOURAGE YOU TO TALK TO A STUDENT IN THE ARTS MANAGEMENT COURSE AT SMU THAT WOULD CONDUCT A STUDY AS A CLASS OR AN INDIVIDUAL PROJECT THAT WOULD BE MINIMAL COST TO THE TOWN OR TO WATER TOWER. 
          THE RESEARCH PORTION WOULD HELP DEFINE CURRENT AND FUTURE OFFICE AUDIENCES, THE TYPE OF PLAYS THE THEATER GOERS WANT, STAFFING AND COSTS NECESSARY TO PRODUCE THOSE, AND WHAT FUNDRAISING AND EFFORTS WOULD BE NEEDED TO PRODUCE THAT SCHEDULE. 
          I AM SUGGESTING AN ARTS MANAGEMENT STUDENT, RATHER THAN A CONSULTANT, IS THAT INDEPENDENCE MAY PRODUCE A MORE REALISTIC PLAN, LESS INFLUENCED BY EITHER GROUP. 
          IF THE THEATER HAS A STRATEGIC PLAN ALREADY, UH, AN OUTSIDE ANALYST OF IT WOULD BE PROBABLY USEFUL AND HELPFUL BOTH TO THEM FROM A MANAGEMENT STANDPOINT AND FROM THE TOWN. 
          IT WAS VERY CLEAR TO ME AFTER SITTING THROUGH THE WORK SESSION THAT THERE IS A SERIOUS COMMUNICATIONS PROBLEM WITH BETWEEN THE TOWN AND THE THEATER IN TERMS OF THE DESIRES AND, AND THE POSSIBILITIES. 
          I WAS INTERESTED TO HEAR HOW LONG AHEAD THE THEATER HAS TO PLAN AND THE LENGTH OF TIME IT TAKES TO PRODUCE A PRODUCTION. 
          SO THOSE WHO I THOUGHT WERE VIABLE QUESTIONS AND, AND USEFUL. 
          SO I HOPE YOU WILL SPEND SOME EXTRA TIME AND, AND PURSUE THIS AND, AND FOLLOW SOME OF RON'S SUGGESTIONS AS WELL. 
          THANK YOU. 
          THANK YOU, LIZ. 
          IS THERE ANYBODY ELSE? ALRIGHT, SEEING NONE, WE WILL CLOSE THE PUBLIC COMMENT SECTION 
          [a.  Hold a Public Hearing, present, and discuss the Town of Addison's Annual Budget for the fiscal year commencing October 1, 2024 and ending September 30, 2025.]
AND WE WILL MOVE ON TO OUR ITEM TWO PUBLIC HEARINGS. 
          ITEM TWO A AND, UH, WE HAVE THE TWO ITEMS WE HAVE ARE BOTH ON THE, UH, THE BUDGET. 
          ONE IS ON, 
          [02:05:01]
ON THE BUDGET ITSELF AND ONE IS ON THE TAX RATE. 
          ITEM TWO A IS HOLD A PUBLIC HEARING PRESENT AND DISCUSS THE TOWN OF ADDISON'S ANNUAL BUDGET FOR THE FISCAL YEAR COMMENCING OCTOBER 1ST, 2024, AND ENDING SEPTEMBER 30TH, 2025. 
          STEVEN, GOOD EVENING, MAYOR AND COUNCIL. 
          UH, STEVEN GLICKMAN, CHIEF FINANCIAL OFFICER. 
          AND, UH, WE'RE HERE THIS EVENING, UH, FOR OUR FIRST, UH, PUBLIC HEARING ON OUR, UM, ON THE BUDGET. 
          UH, THIS WILL BE THE FIRST OF TWO PUBLIC HEARINGS. 
          WE'LL HAVE THE SECOND PUBLIC HEARING AT YOUR REGULAR COUNCIL MEETING, UH, NEXT TUESDAY. 
          UM, AND THEN YOU ALSO, UH, HAVE AN ORDINANCE TO ADOPT THE BUDGET, UM, BEFORE YOU AS WELL. 
          SO STARTING WITH, UH, THE CHANGES THAT HAVE, UH, OCCURRED THROUGHOUT THE BUDGET PROCESS. 
          SO, UH, THERE'S BEEN VERY FEW CHANGES FROM THE PROPOSED BUDGET, UH, TO WHERE WE'RE AT NOW. 
          SO, UH, ONE OF THOSE CHANGES WAS WITHIN THE GENERAL FUND. 
          UH, THE CITY COUNCIL, UM, OPTED TO, UH, INCREASE FUNDING FOR METROCREST SERVICES, UH, A LITTLE OVER $23,000, UH, FOR THEIR HOMELESS OUT OUTREACH PROGRAM. 
          UH, AND, AND IN ORDER TO KEEP THE, UH, THE BUDGET BALANCED, UH, WE INCREASED SALES TAX REVENUE BY ABOUT $15,000. 
          UM, SO THAT'S THE ONLY CHANGE THERE FOR THE GENERAL FUND. 
          UH, IN THE ECONOMIC DEVELOPMENT FUND, UH, COUNCIL ELECTED TO REMOVE THE EMPLOYEE MILL VOUCHER PROGRAM THAT WAS IN THE PROPOSED BUDGET, AND THAT WAS A $200,000, UH, REMOVAL. 
          AND THEN SOMETHING THAT DOESN'T HAVE A A DOLLAR, UM, IMPACT ON THE BUDGET, BUT WAS DISCUSSED EARLIER, UH, IS THAT THE FUNDING, UM, FOR WATER TOWER THEATER WAS MOVED FROM 300,000 TO 340,000 AND THAT THE TOWN CURATED FUNDING WAS REDUCED 40,000. 
          SO NOT AN IMPACT ON THE OVERALL DOLLAR AMOUNT, JUST A PROGRAMMING CHANGE WITHIN, UH, THE EXISTING BUDGET. 
          SO OVERALL STAFFING, UH, FOR THE BUDGET IS PROPOSED AT 322.6, FULL-TIME EQUIVALENT POSITIONS. 
          UM, YOU CAN SEE HOW THOSE, UH, UH, ARE SPLIT OUT BY FUND, UH, ACTUALLY A SLIGHT REDUCTION IN THE GENERAL FUND. 
          UH, THERE'S, THERE'S AN INCREASE IN THE HOTEL FUND RELATED TO SOME POSITIONS THAT ARE, UH, BEING PROPOSED, A THEATER MANAGER POSITION, UM, A MARKETING POSITION AND A COMMUNICATIONS POSITION. 
          UH, THERE'S A SLIGHT INCREASE IN THE AIRPORT FUND, UM, UTILITY FUND IS REMAINING THE SAME AND THEN A ONE FTEE INCREASE IN THE STORMWATER FUND. 
          SO OVERALL IT'S ABOUT A 3.3 FULL-TIME EQUIVALENT INCREASE, UH, FROM THE PRIOR FISCAL YEAR. 
          AND THEN WITHIN THE BUDGET, UH, THERE'S DECISION PACKAGES AND THOSE DECISION PACKAGES ARE INCREASES OR NEW PROGRAMS OR INCREASES, UH, TO EXISTING PROGRAMS. UM, SO WITHIN THE GENERAL FUND, THERE ARE A COUPLE OF ITEMS FOR THE POLICE DEPARTMENT OFFICER IN CHARGE AND FIELD TRAINING OFFICER, UH, PAY INCREASING THOSE TO BE, UH, MORE COMPETITIVE WITH OUR, UM, REGIONAL CITIES. 
          UH, 14,400 FOR THE OFFICER IN CHARGE PAY $10,000 RECURRING FOR THE FIELD TRAINING OFFICER PAY, UH, THEN COMMUNITY OUTREACH FOR THE POLICE DEPARTMENT AT $10,000 ON A RECURRING BASIS. 
          UH, TWO CITY OBSERVED HOLIDAYS, UM, AND THAT THE DEPARTMENT LISTED AS HUMAN RESOURCES, BUT REALLY THAT'S OVERTIME, UH, THAT WOULD BE, UH, COMING FROM THE POLICE AND FIRE DEPARTMENT BUDGET. 
          SO THOSE, UH, THOSE FUNDS ARE SPLIT, UH, IN THOSE DEPARTMENTS. 
          UH, VEHICLE MOUNTED, UH, AND HELMET CAMERAS FOR THE FIRE DEPARTMENT. 
          UH, ABATEMENT SERVICES, UH, FOR DEVELOPMENT SERVICES, UH, SOME RECREATION PROGRAMMING, UH, WITH SOME OFFSETTING REVENUE, UH, FOR THE, UH, RECREATION DEPARTMENT. 
          AND THEN SOME INCREASED, UH, DAY PORTER SERVICES THROUGHOUT THE TOWN AT ALL THE TOWN FACILITIES. 
          UH, SO OVERALL RECURRING COST ABOUT $214,000. 
          UH, SOME OFFSETTING, UH, REVENUE OF ABOUT 55,000. 
          SO THE NET, UH, RECURRING COST IN THE GENERAL FUND, UH, $159,336 AND THEN GOING ON TO THE HOTEL FUND, UH, DECISION PACKAGES. 
          UH, SO ONE OF THE, UM, UH, POSITIONS IS A, UH, VOLUNTEER COORDINATOR POSITION THAT'S TAKING THE EXISTING VOLUNTEER COORDINATOR AND ADDING, UH, MAKING THAT FULL-TIME, WHICH IS 0.3 OF A FULL-TIME EQUIVALENT AT A COST OF ABOUT $28,000. 
          UH, A TOURISM COORDINATOR POSITION. 
          AND IF YOU RECALL, WE HAD DISCUSSED THE TOURISM PUBLIC IMPROVEMENT DISTRICT, UH, THAT WAS, UH, UH, GOING FORWARD, AND THE REVENUE FROM THAT IS ABOUT $150,000 FOR THE ADMINISTRATIVE FEE. 
          SO THAT THAT COVERS THAT TOURISM COORDINATOR POSITION. 
          UH, THE THEATER, UH, MANAGER, WHICH WAS DISCUSSED DURING WORK SESSION AS WELL. 
          SO THAT COST OF THAT THEATER MANAGER POSITION, UH, ABOUT 138, UH, THOUSAND DOLLARS. 
          AND THEN SOME, UH, CAPITAL 
          [02:10:01]
FUNDING, UM, FOR THE THEATER CENTER OF ABOUT $30,000. 
          AND THEN WE ALSO HAVE A SENIOR COMMUNICATION SPECIALIST POSITION. 
          UH, THE OVERALL COST, UH, ABOUT $116,000 RECURRING. 
          AND THEN WE ALSO HAVE OFFSETTING REVENUE AGAIN FROM THAT, UH, PROPOSED TOURISM PUBLIC IMPROVEMENT DISTRICT. 
          SO WE HAVE RECURRING COST, UH, $421,202, UH, SOME ONE-TIME COSTS, UH, OF JUST UNDER 3000. 
          BUT THEN WE HAVE SOME REVENUE OFFSETTING ABOUT 255,000. 
          SO THE NET COST THERE TO THE HOTEL FUND, UH, $169,152, AND THEN GOING INTO OUR SELF-FUNDED SPECIAL PROJECTS FUND. 
          AND THIS FUND IS REALLY FUNDED BY, UH, EITHER EXCESS REVENUE OR EXPENDITURE SAVINGS GENERATED FROM THE, UH, GENERAL, GENERAL FUND FROM PRIOR YEARS. 
          AND WE USE THAT FOR, UH, ONE-TIME PROJECTS, UH, PRIMARILY. 
          UM, SO WITHIN THE FIRE DEPARTMENT, THERE'S, UM, UH, MENTAL HEALTH SCREENING, UH, FOR THE MEMBERS OF THE FIRE DEPARTMENT, $30,000. 
          UH, SOME, UH, ADDITIONAL EMS TRAINING FOR THE FIRE DEPARTMENT AT $15,000. 
          THE NEIGHBORHOOD VITALITY GRANT, UH, FUNDING PROGRAM, AND THAT'S REALLY THE SCREENING WALLS, UM, UH, PARTNERING WITH THOSE NEIGHBORHOODS, UH, ON FUNDING FOR THE, UH, REPLACEMENT OR REPAIR OF THOSE SCREENING WALLS, UH, $100,000, UH, FOR THAT. 
          UH, ON A ONE-TIME BASIS. 
          UH, PARKS PLANNED ASSET REPLACEMENT, AND THIS IS REALLY PART OF THE ASSET MANAGEMENT PLAN WITH PARKS. 
          LOOKING AT, AT THAT PLAN AND DETERMINING WHICH, UH, ASSETS THROUGHOUT TOWN NEED TO BE REPLACED. 
          UH, THEY HAVE A PLAN THERE OF $196,000 FOR REPLACEMENTS, UH, FOR FISCAL YEAR 2025, UH, WAY FINDING SIGNAGE MASTER PLAN, UH, JUST UNDER $249,000. 
          AND THEN LOOKING AT A LOCAL TRAIL AND PARK SCHEMATIC DESIGN, UH, REALLY FROM MONTFORT DRIVE, UH, OVER, UH, POSSIBLY TO WYNWOOD PARK. 
          UH, THAT'S $156,000. 
          SO WITHIN THIS FUND, A RECURRING COST OF 45,000, UH, ONE-TIME COST, UH, JUST UNDER, UH, 701,000, SO ABOUT $745,900 IN THE SELF-FUNDED SPECIAL PROJECTS FUND. 
          AND THEN WE HAVE OUR STREET SELF-FUNDED PROJECTS FUND. 
          AND THIS FUNDING IS, UH, COME IN PREVIOUS YEARS REALLY FROM, UH, JOINT FUNDING AGREEMENTS WITH DALLAS COUNTY OR, UH, WITH DEVELOPERS WHERE WE'VE GOTTEN SOME ONE-TIME MONEY AND HAVE SET THAT ASIDE INTO THIS FUND, UH, TO PAY FOR, UH, STREET MAINTENANCE OR REPAIRS. 
          UH, SO WE HAVE A FEW PROJECTS LISTED HERE, UH, FOR THIS FUND. 
          BELTLINE AND ADD ROAD CRACK CEILING, UH, $375,000, UM, UPDATING THE MASTER TRANSPORTATION PLAN, $130,000, UH, TOWN WIDE TRAFFIC COUNT, $65,000. 
          AND THEN SOME ADDITIONAL FUNDING FOR, UH, STREETS PREVENTATIVE MAINTENANCE, UH, $125,000. 
          UH, SO THE TOTAL, UH, IN THE STREETS SELF-FUNDED PROJECTS FUND IS $695,000. 
          AND THEN WITHIN OUR ENTERPRISE FUNDS, AND THESE ARE FUNDS THAT OPERATE MORE, UH, IF YOU WOULD THINK OF A, THE WAY A PRIVATE BUSINESS OPERATES IS THAT THEIR SERVICE CHARGES ARE PAYING FOR, UH, THEIR COSTS. 
          SO THE THREE ENTERPRISE FUNDS ARE AIRPORT FUND, OUR STORMWATER FUND, AND OUR UTILITY FUND. 
          UH, SO A COUPLE OF ITEMS IN THE AIRPORT FUND. 
          UM, A, UH, GIS CONTRACT, UH, WORK ABOUT $110,000 ON A ONE-TIME BASIS, A REPLACEMENT OF A, UH, VEHICLE AT THE AIRPORT, UH, $37,000. 
          UH, THE STORMWATER FUND HAS A PROPOSED CONSTRUCTION INSPECTOR, WHICH HAS ABOUT $97,000 RECURRING COST. 
          AND THEN, UH, 66,500, UH, IN ONE TIME COST PRIMARILY FOR THE VEHICLE FOR THAT POSITION. 
          UH, A FLOODPLAIN ADMINISTRATOR OUTSOURCED RECURRING COST OF $25,000, AND THEN SOME MAINTENANCE WORK, UH, AT KELWAY PUMP STATION AND THE UTILITY FUND OF $175,000. 
          SO RECURRING COST JUST UNDER $122,000. 
          AND THEN ONE TIME COST OF ABOUT $388,500. 
          AND THEN INTERNAL SERVICE FUNDS. 
          AND THEN THESE ARE FUNDS THAT REALLY ARE GETTING THEIR FUNDING, UH, FROM REALLY ALL THE OTHER FUNDS. 
          SO THEY'RE PROVIDING SERVICES TO SAY THE GENERAL FUND OR THE ENTERPRISE FUNDS, AND THEY'RE CHARGING THOSE FUNDS FOR THEIR SERVICES. 
          UH, SO THERE IS SOME CITYWIDE SECURITY ENHANCEMENTS AT THE, AT ALL THE TOWN FACILITIES, $150,000, UH, THE PURCHASE OF VEHICLE AND HELMET MOUNTED CAMERAS FOR THE, UH, FIRE DEPARTMENT, UH, $25,000, AND THEN A PUBLIC ADDRESS AND MUSIC SYSTEM REPLACEMENT, UH, OVER AT THE ADDISON ATHLETIC CLUB, UH, $80,000. 
          SO THE TOTAL FOR, UH, THOSE THREE PROJECTS, $255,000. 
          [02:15:03]
AND THEN IN ADDITION TO THOSE REGULAR DECISION PACKAGES, WE HAD SEVERAL CAPITAL IMPROVEMENT PROGRAM REQUESTS. 
          SO THESE WOULD BE PROJECTS THAT WEREN'T ON THE EXISTING FIVE-YEAR CAPITAL IMPROVEMENT, UH, PROGRAM. 
          SO, SO NEW PROJECTS THAT ARE PROPOSED TO BE ADDED TO THAT PROGRAM. 
          UH, THE FIRST ONE IS FROM THE PARKS DEPARTMENT, WEST GROVE AND QUORUM, BICYCLE LANES AND AIRPORT VIEWING AREA. 
          UH, TOTAL PROJECT COST OF $2,164,000, UH, IMPROVEMENTS TO THE ATHLETIC CLUB, OUTDOOR POOL RESTROOMS, AND THEN RENOVATING THE PERIMETER FENCE, UM, OVER THERE. 
          UH, TOTAL PROJECT COST OF $276,000, UH, A ROOF REPLACEMENT AT THE AIRPORT AT 45 33, GLEN CURTIS, $150,000 AT THE AIRPORT FUEL STORAGE EXPANSION PROJECT, UH, $14,670,000. 
          AND AS WE GET THROUGH THAT PROCESS, THE SCOPE, UH, WILL HOPEFULLY COME DOWN A LITTLE BIT ON THAT AND REDUCE THE COST. 
          UH, MODERNIZING OUR WATER METER SYSTEM, UH, $3,150,000 IN THE UTILITY FUND, UH, ADDITION OF A BATHROOM OVER AT CELESTIAL PUMP STATION, $45,000. 
          AND THEN, UH, REPLACING THE DRIVEWAY, UH, OVER HERE AT THE ADDISON CIRCLE, UH, TOWER, UH, THE WATER TOWER, UH, $225,000 FOR THAT PROJECT. 
          SO IN TOTAL, UH, THESE PROJECTS, UM, ABOUT $20,680,000 FOR, UH, ALL OF THOSE PROJECTS. 
          AND THEN GETTING INTO OUR, UH, FUNDS AND THE GENERAL FUND, UH, GENERAL FUND BEING WHERE MOST OF THE SERVICES ARE BEING PROVIDED, PUBLIC SAFETY PARKS, UH, THOSE TYPES OF SERVICES, THE MAJORITY OF THOSE EXPENDITURES ARE RELATED TO PERSONNEL. 
          SO ABOUT TWO THIRDS OF THE TOTAL GENERAL FUND BUDGET IS PERSONNEL. 
          UM, THE REMAINING 17%, UH, WHICH IS ABOUT HALF OF THE REMAINDER, UH, IS CONTRACTUAL SERVICES. 
          AND, AND THE MAJORITY OF THAT IS RELATED TO UTILITIES, UH, ELECTRICITY, WATER PURCHASES AND SUCH. 
          UH, THEN WE HAVE, UH, MAINTENANCE AT ABOUT 8%, UM, I'M SORRY, MA, YEAH, MAINTENANCE AT 8%. 
          UM, CAPITAL REPLACEMENT, WHICH IS WHAT WE'RE SETTING ASIDE TO REPLACE, UH, CAPITAL, UM, AT 5%, 3% FOR SUPPLIES, AND THEN 1% FOR ACTUAL CAPITAL EXPENDITURES. 
          SO WHEN WE LOOK AT OUR TOTAL GENERAL FUND BUDGET, THE PROPOSED REVENUE IS $50,273,325. 
          UM, JUST A LITTLE BIT MORE THAN HALF OF THAT IS COMING FROM PROPERTY TAXES. 
          AND THEN THE OTHER MAJOR COMPONENT THERE IS OUR NON-PROPERTY TAXES, WHICH ARE SALES TAXES AND MIXED BEVERAGE TAXES, UH, WHICH ARE COMING IN, UM, AT ABOUT A THIRD OF THE TOTAL REVENUE BUCKET. 
          SO IN TOTAL, THOSE TWO REVENUE SOURCES, UH, MAKE UP JUST UNDER 85% OF THE TOTAL, UH, REVENUE BUDGET. 
          UH, AND THEN WHEN WE GET ONTO THE EXPENDITURE SIDE, AGAIN, YOU CAN SEE, UM, THE OVERALL, UM, DOLLAR AMOUNTS OF THOSE, UH, DIFFERENT, UH, EXPENDITURE TYPES. 
          SO AGAIN, YOU CAN SEE ABOUT 66% THERE, 33 MILLION OF THE TOTAL EXPENDITURE BUDGET OF 50,270,000, UH, IS COMING FROM PERSONNEL. 
          SO WE HAVE A SLIGHT, UH, REVENUE OVER, UH, EXPENDITURE AMOUNT OF ABOUT JUST UNDER $4,000, UH, WHICH LEAVES US WITH ABOUT $20.8 MILLION IN, UH, ENDING FUND BALANCE IN THE PROPOSED BUDGET, OR 41.4%, UM, IN OPERATING RESERVES, WHICH IS ABOVE OUR, UM, POLICY AND ALSO ABOVE COUNCIL'S STATED GOAL OF HAVING 30% IN RESERVES. 
          SO STILL IN A GREAT POSITION WITHIN THE GENERAL FUND. 
          AND THEN OUR HOTEL FUND, UM, THE OVERALL REVENUE, $7,406,000. 
          UH, AND THE INCREASES HERE ARE REALLY FROM SPECIAL EVENTS. 
          UM, RAMPED THAT REVENUE UP, UH, A LITTLE BIT THIS, THIS LAST YEAR. 
          UH, AND THEN HOTEL TAX AND INTEREST IN OTHER EARNINGS, AGAIN, THAT'S REALLY RELATED TO THAT TOURISM PUBLIC IMPROVEMENT DISTRICT, UH, THAT WILL COME TO YOU, UH, LATER, UH, LATER IN THIS YEAR. 
          UH, BUT OVERALL REVENUE, 7.4 MILLION. 
          AND THEN ON THE EXPENDITURE SIDE, UH, 7,546,000, UM, IS THE OVERALL, UH, EXPENDITURE BUDGET. 
          SO A SLIGHT DECREASE IN FUND BALANCE, UH, LEAVING THE TOWN WITH ABOUT $5,154,000 IN FUND BALANCE, OR 68.3%, UH, OF FUND BALANCE. 
          AND THEN GOING ON TO THE AIRPORT FUND. 
          UH, THE AIRPORT FUND, UH, HAS PROPOSED OPERATING REVENUE OF 10,280,000, UH, WHICH IS A LARGE INCREASE FROM THE PRIOR FISCAL YEAR. 
          THE REAL REASON FOR THE INCREASE IS, UH, IN INTERGOVERNMENTAL REVENUE. 
          THERE IS, UM, SOME BIPARTISAN INFRASTRUCTURE, 
          [02:20:01]
LAW MONEY, UH, THAT THE TOWN IS QUALIFYING FOR. 
          UM, SO THERE'S A LARGE INCREASE OF OVER TWO AND A HALF MILLION DOLLARS IN THAT FUNDING SOURCE, WHICH IS REALLY MAKES UP BASICALLY ALL OF THE, ALL OF THE INCREASE. 
          AND THAT'S TO BE SPENT ON CAPITAL PROJECTS, WHICH I'LL GET TO ON THE NEXT SLIDE. 
          UH, WE HAVE OPERATING EXPENSES AT 6,338,000, AND THEN A TRANSFER TO OUR DEBT SERVICE FUND, UH, 528,000. 
          AND THEN HERE THEY HAVE A LOT OF CAPITAL PROJECTS GOING ON OUT AT THE AIRPORT. 
          SO THESE ARE, UH, BEING CASH FUNDED BY THE AIRPORT. 
          UH, SOME OF THESE ARE BEING REIMBURSED BY THAT, UH, THAT BIPARTISAN INFRASTRUCTURE LAW. 
          UH, BUT THE OVERALL PROJECTS LISTED HERE ARE, UM, THE REGULATED GARBAGE UTILITY BUILDING, 275,000. 
          THEN THEY HAVE SOME DEVELOPER PARTICIPATION AGREEMENTS, UM, LISTED THERE. 
          UH, THE AIRPORT FUEL STORAGE EXPANSION AT $2 MILLION FROM THIS FUND, THE EAST SIDE AIRPORT SERVICE ROAD RECONSTRUCTION, LITTLE OVER A MILLION DOLLARS. 
          AND THEN THE ROOF REPLACEMENT, WHICH I DISCUSSED EARLIER. 
          SO OVERALL, UM, EXPENSES $11,222,000. 
          A SLIGHT DECREASE, UH, OVERALL IN THE FUND BALANCE, UH, DOWN TO ABOUT 7,232,000, BUT STILL VERY, VERY STRONG. 
          UH, RESERVES AT 114% OF THE, UH, OPERATING EXPENSES. 
          AND THEN OUR STORMWATER FUND GOING INTO THAT FUND. 
          UM, $2.8 MILLION IN PROPOSED REVENUE. 
          NO RATE INCREASES OR ANYTHING ASSOCIATED WITH THIS FUND. 
          UM, OVERALL OPERATING EXPENSES ARE JUST UNDER $2.8 MILLION. 
          AND THEN WE HAVE A TRANSFER TO THE DEBT SERVICE FUND OF ABOUT $444,000 AND SOME DECISION PACKAGES, UH, ON A ONE-TIME BASIS OF, UH, 66,500, WHICH BRINGS OUR TOTAL EXPENSES TO 3.3 MILLION AND BRINGS OUR WORKING CAPITAL DOWN A LITTLE OVER HALF A MILLION DOLLARS DOWN TO 7.3 MILLION, WHICH IS STILL 261% OF OUR, UM, OPERATING RESERVES. 
          AND THEN ONTO THE UTILITY FUND. 
          SO OVERALL, UH, $17,334,000 IN PROPOSED REVENUE. 
          UH, THIS INCLUDES A 5.5% RATE INCREASE FOR WATER AND SEWER CHARGES. 
          UM, ON THE EXPENSE SIDE, OPERATING EXPENSES, 17,326,000, SO SLIGHT REVENUE OVER EXPENSES ON AN OPERATING BASIS. 
          THEN WE HAVE, UH, ONE-TIME DECISION PACKAGES FOR THE KWAY, UM, THE KWAY PUMP STATION, UM, MAINTENANCE, UH, OF 175,000. 
          AND THEN SOME CASH FUNDED PORTIONS OF, UH, CAPITAL PROJECTS FOR THE WATER METER MODERNIZATION PROJECT, CELESTIAL STUMP, UH, CELESTIAL PUMP STATION BATHROOM EDITION, AND THEN THE ADDISON CIRCLE TOWER DRIVEWAY REPLACEMENT. 
          SO OVERALL EXPENSES, 18.7 MILLION, UH, WHICH BRINGS OUR OPERATING RESERVES DOWN TO ABOUT 7.5 MILLION. 
          STILL IN A GOOD POSITION AT 43.4% OF OUR OPERATING EXPENSES IN RESERVE. 
          AND THEN OVERALL, THE CIP SUMMARY, UH, A VERY AGGRESSIVE CAPITAL IMPROVEMENT PLAN. 
          UM, 51 MILLION IS IN THE PROPOSED, UH, FISCAL YEAR 2025 BUDGET, BUT YOU CAN SEE OVER THE FIVE YEAR PERIOD, UM, OVER 200 MILLION, 220 MILLION BEING INVESTED, UH, IN THE COMMUNITY THROUGH THIS CAPITAL IMPROVEMENT PROGRAM, UH, THROUGH A VARIETY, UH, OF METHODS. 
          SO, UM, WE HAVE AT THE, AT THE NEXT MEETING, WE'LL HAVE A, A, UH, A BOND ISSUANCE, AND ALSO WE HAVE LISTED ON HERE STATE INFRASTRUCTURE BANK LOANS, WHICH ARE, UH, FUNDING SOME PROJECTS, AND WE DID ACTUALLY GET APPROVAL FOR THOSE LOANS. 
          UM, SO THAT'LL SAVE TAXPAYERS QUITE A BIT OF MONEY AS WE'RE, UH, USING THOSE PROCEEDS AT A MUCH LOWER INTEREST RATE THAN, THAN WE WOULD SELL, UH, BONDS FOR. 
          SO OVERALL, VERY, VERY, UH, UH, ROBUST AND, UM, EXTENSIVE CAPITAL IMPROVEMENT PROGRAM. 
          AND THE DETAILS, UH, AGAIN, ARE ON OUR WEBSITE FOR EACH OF THE INDIVIDUAL PROJECTS. 
          AND THEN AGAIN, OUR, OUR, UH, OVERALL BUDGET CAN BE SEEN ON THE WEBSITE. 
          UH, THERE'S THE LINK TO OUR WEBSITE OR GOING TO THE WEBSITE AND LOOKING AT THE FINANCE PAGE AND CLICKING ON BUDGET. 
          YOU CAN VIEW THE, THE BUDGET THERE. 
          AND THEN WITH THAT, I'LL BE HAPPY TO ANSWER ANY QUESTIONS YOU HAVE. 
          THANK YOU, STEVEN. 
          WHO HAS QUESTIONS? MARLON, ONE, ONE QUICK QUESTION. 
          UH, DOES THIS BUDGET INCLUDE THE ADDISON CIRCLE PARK, UH, HOLIDAY PROGRAMMING THAT WE JUST RECENTLY APPROVED IT? IT DOES NOT, BUT WE WERE GOING TO, I THINK WE'RE REORDERING THAT NOW, AND I THINK WE WERE GONNA DO THAT AS A BUDGET AMENDMENT TO THE CURRENT FISCAL YEAR BUDGET. 
          THAT'S CORRECT. 
          THAT'S CORRECT. 
          SO WE'LL BRING THAT BACK AT THE LAST MEETING IN SEPTEMBER AND DO AN, DO A BUDGET AMENDMENT FOR THAT. 
          OKAY, CHRIS, THANK YOU STEVEN FOR THE PRESENTATION. 
          UH, 
          [02:25:01]
QUESTIONS ON THE, UM, NET FULL-TIME EMPLOYEES, THE ADDITIONS. 
          SO, UM, ON THE SLIDE, THE STAFFING SUMMARY 2025, WE'RE AT 322.6. 
          IS THAT THE NET ACROSS, UM, ALL FUNDS? I'M, I'M THINKING IT IS. 
          I KNOW WE MOVED SOME FROM THE GENERAL FUND TO THE AIRPORT FUND, BUT THAT'S THE NET THAT 3 22. 
          AND THEN, SO THAT THREE, UM, FULL-TIME EMPLOYEE INCREASE, IS IT ALL IN THE HOTEL FUND OR DID I MISS SOMETHING? YEAH, IT'S BASICALLY ALL WITHIN THE, WELL, IT IS, THERE'S, THERE IS 3.3 IN THE HOTEL FUND, BUT THERE IS 1.5 GOING INTO THE AIRPORT FUND, AND THEN ONE ADDITION GOING INTO THE STORM WATER, AND THEN THE GENERAL FUND IS GOING DOWN BY 2.5. 
          SO THE NET OF ALL OF THOSE IS 3.3. 
          OKAY. 
          IT JUST HAPPENS THAT THAT'S ALSO EQUAL TO THE, THE INCREASE IN THE HOTEL FUND. 
          OKAY. 
          ALL RIGHT. 
          THANK YOU, DARREN. 
          I HAD ASKED ABOUT A MODEL FOR THE UTILITY, UH, RATE INCREASE AND I, I DON'T THINK I SAW THAT. 
          DID I MISS THAT? IT WAS IN THE FOLDER THAT WE SENT TO COUNCIL WITH ALL THE COUNCIL, UM, BUDGET Q AND ABOUT A WEEK AND A HALF AGO, TWO WEEKS AGO. 
          ALRIGHT, LOOK IT UP. 
          THANKS. 
          UH, JUST QUICK QUESTION, STEVEN. 
          UM, AND I THINK WE TALKED ABOUT THIS BEFORE, BUT JUST REMIND ME ON THE STORM WATER FUND BALANCE, PRETTY, UH, PRETTY HARDY AT, UH, 261%, UH, WE HAVE PLANS FOR THE, THE FUNDS FROM THAT FOR FUTURE PROJECTS. 
          IS THAT, UH, WHY WE KEEP THAT AT A PRETTY HIGH LEVEL? WELL, UH, PART OF WHAT WE, I THINK WE DISCUSSED THIS WHEN I DID THE CAPITAL IMPROVEMENT PLAN PRESENTATION A FEW MONTHS AGO, IS THAT, AND PART OF WHAT WE ARE ISSUING A CERTIFICATE OF OBLIGATION, UM, HERE, UH, NEXT TUESDAY ACTUALLY, UH, 5.3 MILLION OF THAT IS FROM, IS GONNA BE SERVICED BY THE STORMWATER FUND. 
          SO YOU SEE THERE'S AN INCREASE IN THEIR DEBT SERVICE. 
          SO WE'RE GONNA DRAW DOWN THAT FUND BALANCE OVER TIME. 
          SO YOU CAN SEE THAT, YOU KNOW, WE'RE BRINGING IN 2.8 MILLION, WE'RE SPENDING 3.3 IN THIS PROPOSED FISCAL YEAR BUDGET. 
          SO IT WILL GO DOWN OVER TIME. 
          AND AT THE END OF THE 10 YEAR, UH, YOU KNOW, WHEN WE, WE DO A LONG TERM 10 YEAR PLAN, IT COMES DOWN, UH, MUCH CLOSER TO THAT REGU, YOU KNOW, THAT NORMAL PERCENTAGE THAT WE WOULD WANT IT TO BE AT. 
          OKAY, GOOD. 
          BECAUSE THAT'S WHAT I SEEM TO RECALL. 
          AND IN CASE SOMEBODY'S LOOKING AND WANTS TO KNOW WHY ARE WE JUST STOCKPILING A BUNCH OF CASH IN THE STORMWATER FUND. 
          SO, THANK YOU. 
          OTHER QUESTIONS? I HAVE ONE, UM, ON PAGE, LET'S SEE, I GUESS IT'S PAGE 72 ON MY, UH, DECISION PACKAGES FOR THE GENERAL FUND IS THE ONE I'M LOOKING AT FOR HUMAN RESOURCES. 
          UM, WE HAVE HERE ADD TO CITY OBSERVED HOLIDAYS AND YOU HAVE A COST OF 76,000 MM-HMM. 
          , CAN YOU TELL ME HOW YOU KEPT GOT THAT NUMBER? DOES? YEAH, IT'S REALLY BE, AND IT, IT, HUMAN RESOURCES MADE THE REQUEST, BUT THE FUNDING ACTUALLY GOES IN BOTH THE POLICE DEPARTMENT AND THE FIRE DEPARTMENT AND IT'S OVERTIME COST BECAUSE THEY'RE NOT, RIGHT, THEY'RE NOT CLOSED FOR THOSE DAYS. 
          SO WE HAVE PEOPLE THAT ARE WORKING AND THEN NOW PEOPLE THAT ARE ALSO GETTING PAID THE HOLIDAY HOURS. 
          UM, SO THAT'S REALLY WHERE THAT, WHERE THAT NUMBER COMES FROM. 
          WELL, WELL THE REASON I'M ASKING, I NOW I CAN'T FIND IT, I'VE GOT TOO MANY PAGES, BUT IS, IS THE PAYROLL $42 MILLION? IS THAT CORRECT? THE OVERALL PAYROLL THROUGHOUT THE OVERALL PAYROLL, WHICH I THINK INCLUDES BENEFITS AND EVERYTHING ELSE, IS THAT RIGHT? THAT, THAT SOUNDS PRETTY CLOSE. 
          OKAY. 
          SO ONE OF THE PAGES I WAS WORKING ON THAT NUMBER, IF YOU TOOK THE BENEFITS OUT AND THEN DIVIDED IT BY HOW MANY DAYS THERE ARE IN A YEAR WORKING DAY, AND THIS WAS JUST MY OWN MATH, BUT I CAME UP WITH, IT'S $120,000. 
          IT'S REALLY 102 OR 3000 PLUS WE HAVE TO PAY THE 16.68% FOR THE, UM, UH, THE, THE RETIREMENT PACKAGE. 
          SO I, I THOUGHT THOSE TWO DAYS WERE COSTING US 240,000 AND I JUST SEE IT'S 76. 
          I'M JUST WONDERING. 
          YEAH. 
          SO THERE'S SOMETHING WRONG WITH MY MATH. 
          WELL, SO THE EMPLOYEES THAT ARE SAY SALARIED OR, YOU KNOW, EVEN HOURLY THAT ARE JUST GETTING THE DAY OFF, THEY'RE NOT GETTING PAID ANYTHING EXTRA. 
          RIGHT. 
          IT'S REALLY THE, THE POLICE DEPARTMENT THAT THEY HAVE PEOPLE WORKING AND THEN THEY HAVE PEOPLE THAT ARE ALSO GET IT. 
          SO THE PEOPLE THAT ARE WORKING ARE ALSO GETTING PAID HOLIDAY TIME. 
          SO THEY'RE ESSENTIALLY GETTING PAID DOUBLE TIME FOR THAT DAY. 
          SO THAT'S REALLY THE ONLY EXPENSE ASSOCIATED WITH THIS. 
          THE, THE PEOPLE THAT ARE JUST OFF THAT DAY, THEY'RE NOT GETTING ANY ADDITIONAL COMPENSATION, THEY'RE JUST GETTING THOSE DATES. 
          SO IN OTHER WORDS, WE'RE NOT, WE'RE LOSING TIME, BUT WE'RE NOT SPENDING MORE MONEY. 
          IS THAT 
          [02:30:01]
THAT'S CORRECT. 
          OKAY. 
          I JUST WANTED TO CLARIFY. 
          THANK YOU. 
          ANY OTHER QUESTIONS? AND STEVENSON, WE JUST HAD THE, THE WORK SESSION ABOUT WATER TOWER THEATER, THE FUNDING AND EVERYTHING. 
          DO WE NEED TO GIVE YOU DIRECTION ON THAT, WHERE WE WANNA BE? DAVID, DO YOU WANNA TALK ABOUT THAT? IT WOULD BE GREAT TO GET DIRECTION. 
          I WOULD SAY PROBABLY WANNA HAVE THE PUBLIC HEARING FIRST. 
          OKAY. 
          AND THEN HAVE THAT DISCUSSION. 
          OKAY. 
          VERY GOOD. 
          ANY OTHER QUESTIONS FOR STEVEN BEFORE WE DO THE PUBLIC HEARING? I HAVE ONE, SORRY. 
          AND I DON'T KNOW IF THIS IS FOR STEVEN OR NOT, BUT ON MY PAGE 74, THE WALLS, THAT PROGRAM IS A HUNDRED THOUSAND DOLLARS. 
          AND I KNOW WE'VE GOT, I THINK WE HAVE 22 APPLICATIONS. 
          IS THAT RIGHT? OR IS IT MORE, I THINK 22 FOLKS HAVE TALKED TO US. 
          I DON'T, WE HAVE NOT RECEIVED THAT MANY COMPLETED APPLICATIONS AND NOW 22 ROUGHLY AROUND THERE. 
          SO I GUESS WHAT I'M, I'M CONCERNED ABOUT THE NUMBER BECAUSE ONE WALL THAT WE'VE BEEN TALKING ABOUT IS PRETTY EXPENSIVE, AND I DON'T KNOW IF THERE'S 22 MORE THAT ARE COMING. 
          I, I'M TRYING TO FIGURE OUT WHERE WE GOT THE A HUNDRED THOUSAND DOLLARS FROM. 
          SO, SO THE A HUNDRED THOUSAND IS REALLY KIND OF IS SEED MONEY ESSENTIALLY, TO YOUR POINT. 
          THIS IS THE FIRST TIME WE'VE DONE IT, SO WE DON'T KNOW WHAT IT'S GONNA COST. 
          THERE IS THE ONE WHILE YOU'RE REFERRING TO, THAT'S GONNA BE QUITE EXPENSIVE. 
          I IMAGINE THAT'S GONNA BE THE MOST EXPENSIVE ONE WE HAVE FOR QUITE A WHILE. 
          I WOULD HOPE SO. 
          UM, IT'S POSSIBLE WE EVEN COME WITH A MID-YEAR ADJUSTMENT FOR THAT ONE. 
          SO I WOULD SAY A HUNDRED. 
          WE HAVE A HUNDRED THOUSAND IN THE BUDGET. 
          IF WE GET MIDYEAR AND THE PROGRAM'S VERY SUCCESSFUL AND WE HAVE A LOT OF IMMEDIATE NEEDS, WE COULD CERTAINLY COME BACK TO COUNCIL AND DO A BUDGET AMENDMENT FROM FUND BALANCE. 
          SO I DON'T THINK THERE'S A NECESSITY TO INCREASE THAT RIGHT NOW, WHERE WE COULD JUST COME BACK AND SEE HOW IT GOES FOR A FEW MONTHS AND THEN COME BACK AND HAVE THAT DISCUSSION. 
          I GUESS I'M NOT, I'M NOT SURE WE SHOULD INCREASE IT OR NOT INCREASE IT. 
          I'M WORRIED ABOUT THE LIABILITY WE'RE TAKING ON BY TAKING ON THE PROGRAM. 
          AND I KNOW THE PROGRAM'S ALREADY BEEN APPROVED, BUT THE FUNDING HASN'T. 
          IS THAT RIGHT? THAT IS CORRECT. 
          I THINK YOUR QUESTION ON THE LIABILITY WOULD NOT BE A BUDGET QUESTION. 
          THAT IS A QUESTION WE CAN ANSWER FOR YOU BECAUSE THAT WAS, WE TALKED ABOUT THAT WHILE WE WERE ESTABLISHING THE PROGRAM SEPARATE FROM A BUDGET DISCUSSION. 
          BUT CERTAINLY WE CAN HAVE THAT. 
          YEAH, I JUST, I JUST WONDER IF THAT THING COULD GROW TO SOMETHING BIG. 
          SO I DON'T KNOW IF IT'S SOME, WE TOOK OUT THE $200,000 PROBLEM OR WHATEVER THAT, THAT, UM, OH GOD. 
          BLUE DOT PROGRAM. 
          YEAH, THE THE BLUE DOT PROGRAM. 
          YEAH, WE TOOK THAT OUT. 
          I JUST, I'M WORRIED ABOUT THE WALLS. 
          I JUST, I DON'T KNOW IF THIS IS APPROPRIATE TIME. 
          I JUST THINK THAT, THAT, THAT'S, ARE YOU, WHEN YOU SAY LIABILITY, DO YOU MEAN YOUR CONCERN THAT THE NUMBER COULD BE VERY HIGH IN THE FUTURE, NOT NECESSARILY A LEGAL LIABILITY? YEAH, I JUST DON'T KNOW HOW MUCH, HOW MUCH WE'RE OPENING OURSELVES UP TO AS A TOWN TO HAVE TO FUND ALL THESE WALL PROJECTS THAT I'M NOT REALLY SURE THEY'RE A TOWN PROBLEM. 
          I, I SEE THE BENEFIT, I SEE THE PROBLEM. 
          I JUST, I DON'T KNOW, I DON'T, I THINK THAT NUMBER COULD BE REALLY BIG. 
          I'M JUST WORRIED ABOUT IT AND I, I DON'T KNOW IF WE WANNA DISCUSS IT, TAKE IT OUT, LEAVE IT, I DON'T KNOW SINCE THIS IS MY FIRST TIME AT THIS, BUT WE DISCUSSED THIS QUITE A BIT ALREADY IN PREVIOUS MEETING. 
          AND, UH, AND KNOWING THAT WE'RE NOT GONNA BE ABLE TO DO, WE CAN ONLY DO SO MUCH IN THE COURSE OF A YEAR. 
          AND SO IT'S, IT'S A LONG TERM PROJECT, THIS WHOLE, UH, WALL SITUATION. 
          SO, WELL, OUR RESIDENT SAID TO ME THAT HE, SOMEWHERE HE CAME UP WITH 250,000 AND I DON'T KNOW WHERE HE GOT THAT. 
          I JUST, I, I DON'T KNOW. 
          I JUST HAD A QUESTION ABOUT THAT WALL PROBLEM, THAT WALL PROGRAM. 
          I'M CONFIDENT WE'LL FIGURE IT OUT AS WE GO IN. 
          IF WE NEED TO MAKE ADJUSTMENTS, THIS ISN'T THE APPROPRIATE TIME AND WE CAN DO THAT, MAYOR. 
          AND TO YOUR POINT, WE DID HAVE A DEEP DISCUSSION ABOUT IT AND WE CAME TO A CONSENSUS. 
          UM, SO WE DID DO THAT. 
          YEAH. 
          THANK YOU, MARLON. 
          ALRIGHT, ANY OTHERS BEFORE WE DO THE PUBLIC HEARING? OKAY, THIS IS A PUBLIC HEARING. 
          IT'S THE OPPORTUNITY FOR THE FOLKS TO ADDRESS THE COUNCIL ON THIS ITEM. 
          IF THERE'S ANYBODY THAT WOULD LIKE TO DO SO, PLEASE COME FORWARD AT THIS TIME. 
          SEEING NONE, 
          [b.  Hold a Public Hearing, present, and discuss the Town of Addison's proposed Property Tax Rate for the fiscal year commencing October 1, 2024 and ending September 30, 2025.]
WE'LL CLOSE THE PUBLIC HEARING AND WE'LL GO ON TO ITEM NUMBER TWO B, HOLD A PUBLIC HEARING, PRESENT AND DISCUSS THE TOWN OF ADDISON'S PROPOSED PROPERTY TAX RATE FOR THE FISCAL YEAR COMMENCING OCTOBER 1ST, 2024, AND ENDING SEPTEMBER 30TH, 2025. 
          STEVEN. 
          GREAT. 
          THANK YOU AGAIN, MAYOR AND COUNCIL. 
          STEVEN GLICKMAN, CHIEF FINANCIAL OFFICER. 
          AND THIS, UH, IS OUR FIRST, UH, PUBLIC HEARING ON THE TAX RATE. 
          AND AGAIN, AT OUR SEPTEMBER 10TH MEETING, WE WILL HAVE THE SECOND PUBLIC HEARING AND ALSO THE TAX RATE WILL BE UP, UH, FOR, UH, YOUR CONSIDERATION FOR ADOPTION AT THAT MEETING AS WELL. 
          SO, UH, SOME KEY DATES. 
          UH, SO WE DID PUBLISH A NOTICE OF THE PUBLIC HEARING ON THE TAX RATE, 
          [02:35:01]
UM, AND WE PUBLISHED THE NOTICE FOR TONIGHT'S MEETING, UH, BACK ON AUGUST 23RD. 
          UH, WE PUBLISHED THE NOTICE FOR THE MEETING ON THE 10TH, UH, ON, UH, AUGUST 29TH. 
          UM, AND THEN WE'RE HERE THIS EVENING, UH, FOR THE FIRST PUBLIC HEARING. 
          AND AS I MENTIONED, WE'LL HAVE THAT SECOND PUBLIC HEARING ON THE 10TH. 
          AND THEN, UH, YOU WILL ALSO HAVE, UH, FOR YOUR CONSIDERATION, ADOPTION OF THE BUDGET AND THE TAX RATE. 
          AND THEN OCTOBER 1ST, A TUESDAY, WE WILL BEGIN, UH, FISCAL YEAR 2025. 
          SO SOME TAX RATE DEFINITION. 
          SO M AND O UM, BASICALLY MEANS MAINTENANCE AND OPERATIONS. 
          IT FUNDS OUR GENERAL FUND INFRASTRUCTURE INVESTMENT FUND ON OUR ECONOMIC DEVELOPMENT FUND. 
          AND THEN WE HAVE INS, WHICH IS THE INTEREST IN SINKING RATE OR THE DEBT RATE. 
          AND THAT, UH, FUNDS THE GENERAL GOVERNMENT DEBT SERVICE. 
          UH, SO A COUPLE OF NEWER TERMS, NO NEW REVENUE RATE. 
          SO THIS IS THE RATE THAT WOULD GIVE THE CITY THE SAME AMOUNT OF PROPERTY TAX REVENUE ON THE SAME PROPERTIES AS THE PRIOR YEAR. 
          UM, SO NEW VALUES ARE EXCLUDED FROM THAT. 
          AND THEN WE HAVE THE VOTER APPROVAL RATE, UH, WHICH IS THE MAXIMUM TAX RATE THAT THE TOWN CAN ADOPT, UH, WITHOUT GOING TO VOTERS FOR APPROVAL. 
          SO WHEN WE LOOK AT CHANGES IN OUR CERTIFIED TAXABLE VALUES FROM, UH, THE CURRENT FISCAL YEAR TO, UH, THE PROPOSED FISCAL YEAR 2025, UH, ABOUT A $320 MILLION INCREASE IN, UH, TAXABLE VALUES. 
          UH, AND THE PROPOSED TAX RATE IS THE SAME, 60.98 CENTS, UH, AS THE CURRENT PROPERTY TAX RATE, UH, FOR FISCAL YEAR 2024. 
          AND THAT WAS ALSO THE, THE TAX RATE FOR FISCAL YEAR 2023 AS WELL. 
          UH, SO WHEN YOU LOOK AT, UH, THOUGH THAT NOTED REVENUE RATE, UH, AN INCREASE IN THAT RATE, UH, FROM THE PRIOR FISCAL YEAR. 
          SO THAT IS THE TAX RATE AGAIN, THAT WE GENERATE THE SAME AMOUNT OF REVENUE FROM THE SAME PROPERTIES AS THE PRIOR FISCAL YEAR. 
          AND THEN THE VOTER APPROVAL RATE, VERY LITTLE CHANGE IN THAT TAX RATE, UM, FROM THE PRIOR FISCAL YEAR. 
          SO THE TOWN'S PROPOSED RATE OF 60.98 CENTS IS STILL, UH, QUITE A BIT BELOW THAT VOTER APPROVAL RATE OF 63.39 CENTS. 
          SO, UH, ALMOST, UH, ABOUT ABOUT 3 CENTS BELOW, UH, TWO OR TWO AND A HALF CENTS BELOW THAT, THAT, UH, UH, VOTER APPROVAL RATE. 
          AND THEN IN ADDITION TO THE TAX RATES, THE TOWN HAS A 20% GENERAL HOME SET EXEMPTION, UM, AND THEN ALSO INCREASE THAT, UH, SENIOR EXEMPTION UP TO 60,000, UM, THIS FISCAL YEAR, UH, FOR THE FISCAL YEAR 2025 BUDGET FROM 50,000, AND THEN ALSO HAS A $60,000, UH, EXEMPTION FOR DISABLED PERSONS. 
          AND THEN WHEN WE LOOK AT OUR PROPERTY TAXPAYER DISTRIBUTION IN ADDISON, UM, COMMERCIAL, UH, 69% OF THE TOTAL, UH, PIE, UH, BUSINESS PERSONAL PROPERTY, WHICH IS ALSO COMMERCIAL, UM, 15%. 
          SO IN TOTAL, THOSE TWO MAKE UP 84% OF THE TOTAL, UM, PROPERTY TAX PAYING, UH, PAYER DISTRIBUTION. 
          AND THEN 16% OF THE PROPERTY TAX BASE IS RESIDENTIAL. 
          AND WHEN WE LOOK AT HOW THAT, UH, FITS INTO THE GENERAL FUND, UH, REVENUE, SO, UH, 8% OF THE TOTAL GENERAL FUND REVENUE. 
          SO IN THAT, UH, PREVIOUS, UM, PRESENTATION, SO THE GENERAL FUND REVENUE IS A LITTLE OVER $50 MILLION. 
          SO 92% OF THAT IS COMING FROM OTHER SOURCES, AND 8% IS COMING FROM RESIDENTIAL PROPERTY TAX. 
          AND THEN WHEN WE LOOK AT OUR TOTAL TAX RATE, AND REALLY THE, THE THING THAT HAS, HAS CHANGED THE TOTAL TAX RATE OVER THE LAST FEW YEARS HAS BEEN CHANGES TO, UH, THE SCHOOL TAX RATE. 
          SO, UM, IF YOU RECALL, JUST LAST YEAR IN NOVEMBER, THERE WAS A, A PROPOSITION, UM, BEFORE VOTERS STATEWIDE, UH, TO REDUCE PROPERTY TAXES FOR SCHOOLS, INCREASE HOMESTEAD EXEMPTIONS. 
          SO THAT'S REALLY WHY YOU SEE THE BIG DECREASE FROM FISCAL YEAR 2023 TO 2024 IS, IS REALLY THE DALLAS ISD PORTION OF THAT TAX RATE. 
          UM, AND THEN FOR 2025, WE HAVE, UH, THE CURRENT TAX RATES AS WE'RE STILL, UH, WORKING ON GETTING, UH, THOSE TAX RATES FOR THOSE OTHER ENTITIES. 
          UH, BUT OVERALL THAT TAX RATE HAS COME DOWN TO ABOUT, UH, $2 AND 17 CENTS IS WHAT IT IS IN THE CURRENT YEAR AND POTENTIALLY MAY BE LOWER IN FISCAL YEAR 2025. 
          SO WHEN WE LOOK AT THE IMPACT ON THE AVERAGE HOMEOWNER, AND THIS IS ON A MONTHLY BASIS, UH, THE PROPERTY TAX, UH, FOR THE AVERAGE RESIDENTIAL HOMEOWNER, THAT'S GONNA COST ABOUT $24 AND 46 CENTS PER MONTH FOR THAT, UH, THAT PROPERTY OWNER, UH, OUR AVERAGE USER OF WATER AND SEWER. 
          AND WE, WE INCLUDE THIS IN THE TAX RATE EVEN THOUGH IT'S NOT ASSOCIATED WITH TAX RATE, JUST TO GIVE YOU THAT OVERALL MONTHLY INCREASE THAT, THAT SOMEONE, UH, 
          [02:40:01]
MAY SEE ON ALL OF THEIR BILLS. 
          UM, SO INCLUDING THOSE, UH, UTILITIES ABOUT 20, $28 AND 16 CENTS IS WHAT THE AVERAGE, UM, HOMEOWNER COULD EXPECT AS A MONTHLY INCREASE, UH, IN PROPERTY TAX AND UTILITY BILLS. 
          AND THEN WITH THAT, I'LL BE HAPPY TO ANSWER ANY QUESTIONS YOU HAVE. 
          THANK YOU, STEVEN. 
          AND, UH, JUST FOR THE PURPOSE OF DISCUSSION, WE WILL GO AHEAD AND KEEP ITEM TWO A OPEN AS WELL. 
          SO IF YOU HAVE QUESTIONS THAT YOU THOUGHT OF, UH, REGARDING THE BUDGET ITSELF, WE CAN DO THAT IN ADDITION TO THE TAX RATE. 
          MARLON, UH, THANK YOU MAYOR STEVEN. 
          UM, CAN YOU GO BACK TO THAT PREVIOUS SLIDE? UM, IT'S THROWING ME OFF A LITTLE BIT ON THE, UH, ON THE COLUMN FISCAL YEAR 2025, WE'RE TALKING ABOUT WATER AND SEWER. 
          IS THAT $29 AND 93 90 3 CENTS FOR, FOR WATER, IS THAT MORE PER MONTH THAN THE, THAN THE CURRENT YEAR? YES. 
          YES, IT'S, UH, YEAH, A DOLLAR AND 56 CENTS MORE THAN THE CURRENT RATES FOR 5,000 GALLONS OF WATER. 
          IS THAT FOR THE YEAR? FOR THE MONTH? NO, THIS IS PER MONTH. 
          FOR PER MONTH. 
          NOT, NOT FOR YEAR. 
          OKAY. 
          A YEAR, THAT'S MONTH. 
          OKAY. 
          SO, SO THE, OKAY, SO THE INCREASE PER YEAR FOR WATER WAS $29 AND, AND 93 CENTS? NO, IT WOULD BE, SO IF YOU LOOK AT THAT INCREASE, IF YOU MULTIPLY THAT TIMES 12, THAT WOULD GIVE YOU THE ANNUAL INCREASE OF EACH OF THOSE. 
          THOSE ARE JUST MONTHLY NUMBERS. 
          MARLA, ALL, ALL OF 'EM ARE MONTHLY. 
          ALL OF 'EM ARE MONTHLY. 
          OKAY, GOOD. 
          UH, YEAH, YEAH, THEY JUST, I, THEY SEEM A LITTLE HIGH FOR MONTHLY, BUT I GOT IT. 
          OKAY. 
          NANCY? YES. 
          IF YOU COULD GO TO THE SLIDE JUST BEFORE THIS ONE. 
          I THINK IT WAS BEFORE, AND I APOLOGIZE, BUT COULD YOU REPEAT, I JUST COULDN'T HEAR YOU VERY WELL. 
          COULD YOU REPEAT YOUR EXPLANATION ON THE LAST FEW YEARS, DECREASE ON THE, ON THE DALLAS, UH, SCHOOL? YEAH, SO IT'S REALLY BEEN MANDATED, WELL, THIS, THIS LAST SESSION, UH, FROM 23 TO 24 WAS APPROVED BY VOTERS. 
          SO BACK IN NOVEMBER THERE WAS A STATEWIDE, UM, PROPOSITION, AND THAT WAS TO ONE, INCREASE THE HOMESTEAD EXEMPTION FOR SCHOOLS, BUT ALSO TO REDUCE THE SCHOOL PROPERTY TAX. 
          RIGHT. 
          OH, OKAY. 
          I GET, I GET IT. 
          OKAY, THANK YOU. 
          THE QUESTIONS? OKAY, THIS IS A PUBLIC HEARING REGARDING THE PROPERTY TAX RATE. 
          IF ANYBODY WOULD LIKE TO ADDRESS THE COUNCIL REGARDING THE PROPERTY TAX RATE, YOU CAN COME FORWARD AT THIS TIME. 
          SEEING NONE, WE'LL CLOSE THE PUBLIC HEARING. 
          AND IS THERE ANY OTHER QUESTIONS OR DISCUSSIONS? ANYTHING ELSE YOU NEED FROM US, DAVID? UH, WELL, THE, THE UPDATE ON THE BUDGET TODAY IS THAT WE HAD THE INCREASE, WELL REALLY JUST SWAPPED OUT THE 40,000 FROM THE TOWN CURATED EVENTS TO WATER TOWER INCREASE IN 40,000 AND DECREASE THE TOWN CURATED EVENTS FROM 75,000 TO 35,000. 
          UM, THIS WOULD BE A GOOD TIME TO ENSURE THAT THAT'S THE DIRECTION YOU WANT TO GO. 
          IF THERE'S OTHER CONVERSATION YOU'D LIKE TO HAVE ON THE THEATER, THIS WOULD BE APPROPRIATE FOR THAT TIME. 
          UH, OR ANY OTHER DISCUSSION REGARDING THE BUDGET. 
          WE ARE ADOPTING THE BUDGET NEXT TUESDAY, SO YES, PLEASE SPEAK UP. 
          THAT WAS THE TIME, CHRIS. 
          YEAH, SO I, I DO HAVE A COMMENT ON THE THEATER. 
          I APPRECIATE EVERYONE'S THOUGHTS AND, AND THE DISCUSSION WE HAD EARLIER ON THE THEATER. 
          UM, YOU KNOW, BACK IN MAY WHEN WE, WE WERE PRESENTED A THEATER STUDY, YOU KNOW, AND WE GOT TO THIS PLACE WHERE WE WANTED TO DO 150 NIGHTS, UH, I, I WAS IN FAVOR OF THE 150 NIGHTS AND I STILL AM IN FAVOR OF DOING 150 NIGHTS. 
          I JUST THINK IT'S THE PATH THAT WE TAKE TO GET THERE. 
          WE MIGHT NEED TO REVISIT, AT LEAST FOR ME, UH, I THINK WE HAVE THIS GREAT ASSET IN THE THEATER, BUT I ALSO THINK WE'VE GOT THIS GREAT ASSET IN THE THEATER COMPANY THEMSELVES, AND I JUST WANNA MAKE SURE WE ARE MOVING ALONG A PATH THAT'LL MAKE SURE THAT WE, WE KEEP THEM AROUND. 
          UM, I, I KNOW WE'VE BEEN VERY GENEROUS, UM, AS A TOWN AND HOW WE FUND THEM, BUT, UM, FOR A NON-PROFIT TO, UM, YOU KNOW, JUST STOP ON A DIME AND MAKE A TURN, UM, IT'S, IT'S A LITTLE DIFFICULT. 
          SO I'M HAPPY, I'M VERY HAPPY TO HEAR THAT WE'RE, WE'RE TAKING 2025 AND USING IT AS A TRANSITION YEAR. 
          I JUST WANNA MAKE SURE THAT GOING FORWARD WE'RE SENDING THE RIGHT MESSAGE. 
          AND, AND THE MESSAGE FOR ME SHOULD BE THAT THE WATER TOWER THEATER, YOU KNOW, IT, IT NEEDS TO PLAY A, A LARGE ROLE IN HELPING US GET TO 150 NIGHTS. 
          I WOULD BE OPEN TO CONSIDERING PULLING THE THEATER MANAGER FROM THE BUDGET, HAVE THOSE CONVERSATIONS 
          [02:45:01]
AND JUST SORT OF SEE WHERE WE COULD END UP WITH THE WATER TOWER THEATER, THEIR STAFF HELPING US TO GET TO THOSE 150 NIGHTS. 
          I FEEL LIKE THERE'S A LOT OF KNOWLEDGE THERE THAT WE SHOULD TRY TO LEVERAGE. 
          I'M NOT SURE WHAT HIRING ONE PERSON IS GONNA DO. 
          UM, YOU KNOW, AND, AND MAYBE I'M WRONG, BUT I I, FOR ME, GOING FORWARD, YOU KNOW, I'D LIKE TO SEE US TRY TO GET MORE NIGHTS OUT OF THE TOWN. 
          I'D LIKE TO MAKE IT VERY CLEAR TO THEM THAT, UM, THEY PROBABLY HAVE SOME WORK TO DO ON THEIR END. 
          UM, I, I THINK THEY NEED, UM, YOU KNOW, TO PUT MORE TIME AND EFFORT INTO FUNDING. 
          UM, BUT I'D, I'D LIKE TO SEE US TRY TO GET MORE OUT OF THEM. 
          UM, AND AGAIN, JUST TO TRY TO MAKE US ALL GET BETTER. 
          THANK YOU, CHRIS. 
          DARREN. 
          SO AS WE'RE KIND OF FOLLOWING ALONG TO, WITH CHRIS'S COMMENT, AS WE'RE DOING THE PLANNING FOR 26 27 WITH THE THEATER, UH, FOR THEIR PROGRAMMING AND THERE HAPPENS, THERE, THERE IS A ADDITIONAL INVESTMENT FOR US, UH, WITH THE THEATER AS, AS A A JOINT AGREEMENT. 
          UH, WOULD THAT BE POSSIBLE AS A, A MID-YEAR ADJUSTMENT TO CONSIDER A JOINT A JOINT AGREEMENT? I'M JUST SAYING IF, UH, AS SINCE THIRD TIMELINE IS, IS FAR OUT IN THE FUTURE FOR PLANNING AND BUDGETING FOR SHOWS 18 MONTHS OR TWO YEARS SOMETIMES, UM, AS WE WERE WORKING WITH THE THEORY WITH THE WATER TOWER COMPANY AND, UH, FINDING OUT THAT A, UH, THAT WE DO WANNA WORK WITH THEM AND HAVE AN INCREASED LIT NIGHT'S NUMBER WITH THEM AND WE WANNA MAKE A FURTHER INVESTMENT WITH THEM, I GUESS IS WHAT I'M SAYING. 
          WOULD THAT COME BACK AS A, UH, AN OPTION FOR SOME SORT OF EXPENDITURE THROUGHOUT THE YEAR? LIKE A MID-YEAR ADJUSTMENT? UH, I MEAN, AS WE DO SOME OTHER, OTHER COSTS THAT WE, WE MIGHT CHOOSE TO INCUR? WELL, I WOULD JUST COMMENT ON THAT AND THEN YOU CAN GIVE A REAL ANSWER. 
          UM, MY COMMENT WOULD BE, IF THEY'RE PLANNING 18 MONTHS OUT FOR US TO DO SOMETHING IN THE MIDDLE OF THIS YEAR, IN THIS BUDGET YEAR, THAT'S, THOSE FUNDS WOULD ALREADY BE COMMITTED. 
          SO IT DOESN'T MAKE SENSE TO ME THAT WE WOULD NEED TO DO A, A BUDGET, UM, ADJUSTMENT IN THE MIDDLE OF THE YEAR BECAUSE WE'RE, BECAUSE, AND BECAUSE WE'RE AT THE, AT THE THREE 40, WE'RE FUNDING 'EM AT THREE 40, UM, THAT'S THE NUMBER THEY SAID THEY NEEDED. 
          UNDERSTOOD. 
          AND SO, AND SO THEY WOULDN'T BE DOING ANYTHING IN, IN THIS BUDGET YEAR GREATER THAN WHAT THEY'VE ALREADY COMMITTED TO. 
          I DON'T KNOW WHAT THE COST UPFRONT COSTS ARE FOR PLANNING A NEW SHOW, IF MOST OF IT IS OPERATIONAL OR MOST OF IT IS RIGHTS OR SOMETHING LIKE THAT, OR RESERVING THE MONEY IN ADVANCE. 
          THAT'S WHAT I JUST WANNA KNOW IF THAT'S AN OPTION FOR US. 
          IF IT'S NOT, THEN WE NEED TO KNOW THAT IF THAT'S THE, THE NEXT ROUND OF ANY SORT OF FUNDING POSSIBILITY WOULD BE FOR FY 26. 
          I MEAN, I, I WOULD, I WOULD RECOMMEND THAT WE CONTINUE TO FUND THEM ON AN ANNUAL BASIS THROUGH THE BUDGET PROCESS. 
          WE NEED TO LOOK AT THE FUNDS WE HAVE AVAILABLE. 
          I MEAN, EVEN TO THAT POINT, WE ARE CAPPED OUT IN THE HOTEL FUND. 
          IF WE WANT TO GO IN THE GENERAL FUND TO PAY FOR THIS, WE CAN. 
          UM, BUT YOU WANT TO MAKE THAT DECISION BASED ON THE AVAILABLE FUND. 
          SO IF YOU MAKE A BID MIDYEAR COMMITMENT AND YOU'RE, I DON'T WANT A COMMITMENT. 
          NO, I JUST, I JUST WANT TO KNOW IF, IF SOMETHING COMES UP THAT'S AN OPPORTUNITY. 
          IT'S WORKING OUT WELL WITH THE THEATER, WE FIND THAT THEY'RE A, A BETTER, A, A GOOD PARTNER FOR US, UM, TO, UH, TO PLAN THE FUTURE LIT NIGHTS, THEN I WANT THAT TO BE AN OPTION. 
          SURE. 
          WELL, I, YOU KNOW, THE RECOMMENDATION THAT WE PUT FORWARD WAS THAT WE COME UP WITH A PROCESS THAT WE CAN REVIEW ANYONE WHO WANTS TO COME FORWARD AND, AND ASK FOR AN INVESTMENT TO PUT ON SHOWS. 
          AND THAT WOULD, THAT WOULD FIT, THAT INCLUDES, AND CERTAINLY THAT INCLUDES WATER TOWER AND WE WANT THEM TO DO MORE SHOWS. 
          UM, SO IF WE COME, IF WE DO HAVE A SUBCOMMITTEE AND THEY, AND WE GET, OR HOWEVER WE WANT DO IT, IF WE GET SOME CRITERIA WHERE WE CAN ENCOURAGE FOLKS TO, TO HELP US STRIVE TOWARD 150 LIT NIGHTS AND CAN, AND WE CAN COME UP WITH HOW WE'RE GONNA SCORE IT EACH YEAR, I THINK THAT WILL SOLVE A LOT OF WHAT YOU'RE SAYING AND LOOK FORWARD. 
          YEAH. 
          THAT, THAT SATISFIES WHAT, WHAT MY CONCERN WAS, NANCY. 
          YES. 
          THANK YOU. 
          UM, JUST TO KIND OF, UH, FOLLOW UP ON, UM, SOME OF CHRIS'S THOUGHTS, WHICH I AGREE WITH, UM, MOST OF THEM, UH, AS FAR AS, UM, WANTING WATER TOWER THEATER, THE COMPANY TO BE, CONTINUE TO BE A PART OF OUR PARTNERSHIP. 
          UM, BUT SPECIFICALLY I WANTED TO FOLLOW UP ON THE, UH, THEATER MANAGER. 
          UH, WHEN WOULD BE, WHEN WOULD WE BE EXPECTING TO HIRE THAT INDIVIDUAL AND WHAT WOULD BE THEIR IMMEDIATE, UH, RESPONSIBILITIES TASK? WHAT WOULD THEY BE IMMEDIATELY TASKED WITH? SURE. 
          WELL, I MEAN, WE WOULD, IF, IF WE APPROVE THE BUDGET NEXT TUESDAY, WE WOULD 
          [02:50:01]
POST IT THE DAY AFTER AND WE WOULD HOPE TO HIRE ONE ON OCTOBER 1ST. 
          WE'VE ALREADY COMMITTED TO TRY TO ACTIVATE THE THEATER NOW AND HAVE OUR OWN TOWN CURATED EVENTS. 
          THEY WOULD BE WORKING ON THAT. 
          NOW. 
          WE HAVE $35,000 IN THE BUDGET FOR THEM TO DO THAT. 
          THEY WOULD ALSO BE OUR LIAISON WITH WATER TOWER, WITH OUTCRY, WITH ANYONE ELSE WHO WANTS TO BE IN THE THEATER. 
          RIGHT NOW. 
          I'VE GOT ABBY, OUR DIRECTOR OF SPECIAL EVENTS, WORKING ALMOST 40 HOURS A WEEK ON THE THEATER. 
          SO I CANNOT CONTINUE TO DO THAT WITHOUT THE RESOURCES AND THE STAFF TO MOVE FORWARD. 
          CHRIS, JUST TO CLARIFY, I MEAN, YOU SAID WE'RE TAPPED OUT IN THE HOTEL FUND. 
          WE'RE, WE'RE, WE'RE TAPPED OUT JUST ON WHAT WE CAN FUND TO THE ARTS. 
          I MEAN, WE, WE, WE'VE GOT A FULL FUND BALANCE, UH, 68% OF OUR OPERATING EXPENSES. 
          SO YES, TRYING TO MAKE THAT CLEAR TO ANYONE WHO'S WATCHING OR LISTENING RIGHT NOW. 
          UM, I, I, FOR ME, I JUST DON'T FEEL LIKE WHEN WE DECIDED TO GO TO 150 NIGHTS, WE, WE APPROACHED THE WATER TOWER THEATER AND SAID, HEY, CAN YOU HELP US GET THERE? I FEEL LIKE WE ALL FUNDING ASIDE, I I FEEL LIKE WE DECIDED TO GET DOWN THE PATH WITHOUT SPEAKING TO THEM FIRST. 
          AND I FEEL LIKE THAT WAS A MISTAKE. 
          I FEEL LIKE BECAUSE THEY'VE OCCUPIED THAT SPACE, BECAUSE BECAUSE OF, YOU KNOW, THEIR KNOWLEDGE OF THE ARTS, I, I I, I THINK WE SHOULD LEVERAGE THEM MORE THAN WE'RE, WE'RE REALLY DISCUSSING RIGHT NOW. 
          I UNDERSTAND WE WANT TO GET TO USE THEM FOR 50 NIGHTS, BUT JUST AFTER WHAT WE HEARD TONIGHT, I FEEL LIKE THEY CAN DO A WHOLE LOT MORE. 
          SO I, PART OF WHAT WE'RE, WE'RE TALKING ABOUT, I MEAN, FOR ME IT SOUNDS LIKE 2025, AGAIN, IT'S THE TRANSITION YEAR. 
          WE'RE GONNA FUND THEM, WHAT THEY'VE ASKED FOR, ALLOW THEM TO HAVE OFFICE SPACE THAT THEY NEED. 
          IT'S 2026 THAT I REALLY HOPE THAT WE CAN DISCUSS, UM, YOU KNOW, AND MAYBE WORK SOME THINGS INTO THEIR SERVICE CONTRACT THAT, UM, YOU KNOW, CAN GET THEM WHAT THEY WANT, BUT PRIME JUST AS IMPORTANT GET WHAT WE WANT. 
          SO MY COMMENTS ON THAT, CHRIS, IS THAT IF WE DIDN'T FUND THE THEATER MANAGER, THEN WE'RE JUST DELAYING THIS FOR A YEAR, AND THEN, THEN WE'RE TALKING 2027 BEFORE ANYTHING WOULD ACTUALLY HAPPEN. 
          'CAUSE THEN WE'D BE STARTING THINGS IN 2026. 
          AND, AND TO, AND TO DAVID'S POINT, YOU KNOW, ABBY CAN ONLY DO SO MUCH. 
          YOU KNOW, SHE'S, SHE'S KNOCKING IT OUTTA THE PARK WITH SPECIAL EVENTS AND DOING A LOT OF GREAT WORK WITH THAT. 
          UM, BUT SHE NEEDS SOME HELP. 
          AND HAVING A PERSON THAT THEIR, THEIR JOB IS TO MANAGE THE THEATER CENTER, UM, AND, AND, AND BUILD THESE RELATIONSHIPS. 
          YOU KNOW, THAT 150 LIT, LIT NIGHTS ISN'T WE, AS WE ALL KNOW, IT'S NOT A ONE YEAR PROJECT. 
          IT'S A MULTI-YEAR PHASED, YOU KNOW, TO GET THERE. 
          AND THAT'S A GOAL, WHETHER WE GET THERE OR NOT, WE'LL SEE, BUT HOPEFULLY WE CAN. 
          UH, BUT WE CAN'T, TO ME, WE, WE CAN'T DO IT, UM, IF WE DON'T HAVE THE STAFF HERE GETTING IT STARTED. 
          'CAUSE OTHERWISE WE'LL JUST PUT, WE'LL JUST HIT THE BRAKES ON IT HARD. 
          AND WE DON'T START ANYTHING FOR A YEAR. 
          IT DOESN'T MEAN ANYTHING DRAMATIC. 
          AND, AND, AND TERRIBLE IS GONNA HAPPEN TO ANYBODY, UH, YOU KNOW, IN THE FIRST YEAR. 
          AND I DON'T THINK ANYTHING'S TERRIBLE IS GONNA HAPPEN TO ANYBODY ANYWAY. 
          BUT I THINK IT'S, UH, UH, THIS HAS, THIS HAS BEEN THE, THE CONVERSATION WE'VE BEEN HAVING FOR A FEW MONTHS, UH, SINCE WE GOT THE STUDY BACK. 
          AND, AND I DON'T, I DON'T, I DON'T SEE PUTTING THE BRAKES ON MYSELF. 
          I GUESS MY ONLY COMMENT IS THEN, YOU KNOW, IT, IT'S REALLY 2026 THAT, THAT I, I FEEL LIKE WE SHOULD FOCUS ON AND, UM, TRY TO SEE THE WAR TUR THEATER AS A PARTNER. 
          UM, WELL, AND, AND, AND, UM, SORRY, I DIDN'T MEAN TO INTERRUPT, BUT, UM, THE, THE THEATER MANAGER CAN WORK WITH THE WATER TOWER THEATER GROUP TO SEE WHAT, WHAT THEY ADD TO THAT, TO THAT PROCESS AND WHAT CAN THEY BRING TO THE TABLE. 
          UH, A LITTLE BIT CONCERNED IF THEY'RE LAYING OFF PEOPLE THAT THEY HAVE LESS BANDWIDTH NOW THAN THEY HAD A WEEK AGO TO DO SUCH THINGS. 
          THERE'S ALSO THE, YOU KNOW, JUST THE, THE CONTINUED DISCUSSION ON OFFICE SPACE. 
          WHAT, WHAT DO THEY, WHAT DOES THE WATER TOWER THEATER NEED? WHAT DO WE NEED AND, AND CAN WE GET TO A PLACE THAT WORKS FOR EVERYONE? AND, AND THAT'S REALLY WHAT I HOPE WE CAN HAMMER OUT. 
          AND, YOU KNOW, ALL ALL I CAN SAY IS WE SAT IN A MEETING WITH THE HEAD OF WATER TOWER LAST WEEK AND HE TOLD US HE NEEDED ONE OFFICE SPACE AND WE OFFERED AN ENTIRE YEAR IN THE CURRENT OFFICE SPACES. 
          AND HE SAID HE DID NOT NEED THOSE. 
          SO IF HE NEEDS SOMETHING ELSE, HE NEEDS TO ASK FOR IT. 
          OKAY. 
          ALL RIGHT. 
          HOWARD, HE PROBABLY ALREADY ANSWERED THIS, BUT ON THE HOTEL FUND BUDGET FOR ADDISON THEATER, 
          [02:55:01]
IT, IT WAS 6 98 LAST YEAR. 
          THE PROPOSED BUDGET'S NINE 15 AND I KNOW WE'RE ADDING THE NEW, UH, MANAGER, WHICH WAS AT 135,000, SOMETHING LIKE THAT. 
          AND WE'RE REDUCING WATER TOWERS GRANT BY ABOUT 85. 
          WHAT, WHAT MAKES UP THE OTHER $200,000? WELL, O OVERALL, THE, THE GRANT TOTAL IS THE SAME AS THE PRIOR BUDGET. 
          IT'S JUST THE ALLOCATION IS, IS DIFFERENT. 
          SO THE TOWN CURATED EVENTS, UM, THAT AMOUNT, THAT 35,000 WAS PREVIOUSLY GOING TO WATER TOWER THEATER. 
          SO THE DIFFERENCE IS UP 215,000. 
          CAN YOU GIVE ME THE DETAIL ON, I KNOW WE'VE GOT ONE NEW PERSON, WHAT ELSE IS MAKING THAT GO UP? 215,000. 
          IS IT IN THE PACKET AND I JUST DIDN'T SEE IT. 
          I'M GONNA PULL THE BUDGET. 
          I, I DON'T KNOW OFF THE TOP OF MY HEAD, BUT ONE, JD TWO. 
          YEAH, SO THE, SO SORRY, I'LL JUST JUMP IN REAL. 
          ARE YOU ASKING WHAT IS THE INCREASE FOR THE THEATER WHEN YOU LOOK AT THOSE NUMBERS, RIGHT. 
          WE WE'RE, WELL, I THOUGHT WE WERE REDUCING WATER TOWER AND WE'RE ADDING THE NEW PERSON. 
          I'M JUST WONDERING WHAT'S MAKING UP THE INCREASE. 
          RIGHT. 
          SO I'LL, I'LL JUST JUMP. 
          I THINK I CAN ANSWER IT. 
          UM, SO OVERALL, REALLY WE'RE NOT, IF YOU LOOK AT THE TOTAL FUNDING WE HAVE FOR, UM, FOR EVERYTHING GOING ON IN THE THEATER AS FAR AS SHOWS, WE'RE NOT CHANGING THAT DOLLAR AMOUNT AT ALL. 
          ALL WE'RE REALLY DOING IS MOVING 40,000 FROM WATER TOWER TO TOWER CURATED EVENTS. 
          SO THAT'S NOT CHANGING. 
          WE'RE ADDING THE POSITION, WHICH WAS A HUNDRED, A LITTLE OVER A HUNDRED THOUSAND SOUNDS. 
          RIGHT. 
          AND THEN WE ALSO HAVE UTILITIES COSTS THAT HAVE GONE UP, TELESERVICES, THOSE THINGS THAT YOU HAVE GONE UP AS WELL, RIGHT, STEVEN? YEAH. 
          SO 170,000 OF THAT INCREASE IS, UM, ABOUT 138,000 IS FOR THE THEATER MANAGER POSITION. 
          30,000 IS FOR, UH, SOME CAPITAL IMPROVEMENTS AT THE THEATER. 
          AND THEN THE REMAINDER IS REALLY INSURANCES ON THE BUILDING, UTILITIES AND REPAIR AND THAT TYPE OF THING. 
          SO MORE OPERATING COSTS. 
          SO THAT MAKES UP ABOUT THE OTHER, UM, LITTLE OVER 40,000. 
          WE, WE CAN PROVIDE A DETAILED I LINE ITEM FOR YOU AFTER THE MEETING. 
          WELL, I WAS JUST LOOKING, IT WENT FROM 7 58 TO 7 0 1 TO 6 98 AND THEN IT GOES TO NINE 15. 
          I KNOW WE'VE GOT THAT NEW PERSON AND THAT'S THE BULK OF IT. 
          I JUST WONDERED. 
          YEAH, IT SEEMED TO BE KIND OF LEVEL AND THEN IT JUMPED UP. 
          SO I DON'T KNOW IF YOU'VE GOT ALL THOSE OTHER EXPENSES. 
          MAYBE THEY'RE JUST HITTING THIS YEAR. 
          ALRIGHT. 
          JUST LOOK LIKE A HIGH JUMP. 
          YOU'LL GET THEM WHATEVER DETAIL HE NEEDS ON THAT. 
          OKAY, MARLON, THANK YOU MAYOR. 
          UM, NOW I WAS JUST GONNA, UH, RESPOND TO CHRIS'S, CHRIS'S THOUGHTS ABOUT, UH, SEVERAL THINGS, BUT THE ADDISON, UH, THE THEATER MANAGER, UM, I DON'T THINK WE CAN DELAY THAT FOR ANOTHER YEAR AND ASK ABBY TO DO THAT JOB AND DO SPECIAL EVENTS. 
          AND THAT'S, TO ME, THAT'S A LITTLE MUCH, I DON'T KNOW HOW WE MOVE FORWARD. 
          UM, GETTING, HAVING HER PULLED IN, IN ALL THESE DIFFERENT DIRECTIONS. 
          UM, WE ARE ASKING, UM, UH, FOR WATER TOWER THEATER TO PARTNER UP WITH US AND, AND, AND, AND HELP US MEET OUR VISION, RIGHT? SO WE'RE ASKING THEM TO DO 22% MORE PRODUCTIONS AND, AND, UM, AS WE HEARD EARLIER FROM THE CONCESSIONS AND THE TICKET, YOU KNOW, THEY GET A HUNDRED PERCENT OF THAT. 
          UM, WHICH, WHICH LEADS ME INTO THE, THE OTHER THING YOU SAID IS, IS HOW DO WE, HOW DO WE HELP THEM REACH OUR GOALS AND THEIR GOALS? AND, AND I, I TOTALLY AGREE WITH THAT. 
          FOR, FOR NEXT YEAR, WE NEED TO FIGURE OUT, UM, MAYBE, MAYBE ANOTHER SOLUTION WHERE IF THEY CAN, UH, PRODUCE MORE, THEY GET MORE, BUT, BUT WE GOTTA, IN MY OPINION, WE GOTTA ROLL WITH THIS BUDGET RIGHT NOW AND MAKE A DECISION. 
          THANK YOU MARLEY. 
          DARREN, I WANNA COMMENT ON THE THEATER MANAGER POSITION. 
          I'M A HUNDRED PERCENT ON BOARD WITH THAT. 
          I THINK WE NEED IT. 
          IT'S AN INVESTMENT TO GET THE MOST OUT OF THE ADDISON THEATER CENTER. 
          OKAY, THANK YOU. 
          I'LL MAKE MY COMMENT QUICK. 
          THANK YOU ALL, ALL SUPPORT TO BOTH POINTS OR THE POINTS I'M HEARING ALL NIGHT LONG IS THE, I'M, I'M LOVING THE FACT THAT THERE WAS A CONVERSATION WITH SHANE AND THE WATER TOWER THEATER AND EVEN OUTCRY BEING HERE TONIGHT, WHICH I THINK IS VERY IMPORTANT. 
          UM, THE FACT THAT I ASKED THE QUESTION TO UTILIZE THE RESOURCES OF THE TOWN'S STAFF VOLUNTEERS WAS A GOOD POINT FOR SHANE. 
          I THINK HE TOOK THAT WELL. 
          I THINK THAT'S WHERE THE TOWN CAN COME IN AND ASSIST WITH SUJI AND HER TEAM. 
          SO FOR THE RECORD, I THINK THE TOWN NEEDS TO GET MORE INVOLVED WITH THE THEATER VERSUS 
          [03:00:01]
THE OTHER WAY AROUND. 
          THANK YOU DAN. 
          YEAH, WE'RE WE'RE AVAILABLE TO HELP FOR SURE. 
          OTHERS? DO YOU HAVE THE DIRECTION FROM WHICH YOU NEED? I DO. 
          OKAY. 
          STEVEN, ANYTHING ELSE FROM YOU? UH, NO SIR. 
          THANK YOU. 
          ALRIGHT. 
          AND UH, SO I THINK WE'RE DONE WITH IT. 
          WE HELD A PUBLIC HEARING ALREADY. 
          RIGHT. 
          OKAY. 
          UM, OKAY. 
          VERY GOOD. 
          SO THAT'S ALL FOR ITEM TWO A AND TWO B. 
          THANK YOU STEVEN. 
          [3. Items of Community Interest. The City Council will have this opportunity to address items of community interest, including: expressions of thanks, congratulations, or condolence; information regarding holiday schedules; an honorary or salutary recognition; a reminder about an upcoming event organized or sponsored by the Town of Addison; information regarding a social, ceremonial, or community event that was or will be attended by an Addison City Council member or an official; and, announcements involving an eminent threat to public health and safety in Addison that has arisen since posting this agenda.]
AND WE'LL GO ON ITEM THREE, OUR FINAL ITEM, ITEMS OF COMMUNITY INTEREST. 
          UH, THE I COUNCIL WILL HAVE THIS OPPORTUNITY TO ADDRESS ITEMS OF COMMUNITY INTEREST, INCLUDING EXPRESSION OF THANKS, CONGRATULATIONS, OR CONDOLENCE, ET CETERA. 
          MARLON. 
          THANK YOU MAYOR. 
          UM, YEAH, I, I RECEIVED SOMETHING, SOMETHING IN THE MAIL INVITATION FROM, UH, FROST BANK, OUR NEW, UH, FROST BANK FINANCIAL CENTER IN ADDISON OFF OF BELTLINE. 
          AND SO THEY'RE GOING TO HAVE, UH, BASICALLY A GRAND OPENING CEREMONY. 
          THEY'VE BEEN OPEN FOR A WHILE, A LITTLE WHILE, BUT, UM, THEY'RE INVITING THE, THE RESIDENTS, THE COMMUNITY, UH, ON SEPTEMBER 20TH FROM 1130 TO ONE 30. 
          UM, AND THEY'RE GONNA HOST A LITTLE BARBECUE LUNCH. 
          SO I'M, I'M EXCITED ABOUT THAT. 
          I'M OBVIOUSLY, I'M EXCITED THEY'RE HERE. 
          IT'S A BEAUTIFUL FACILITY AND, UM, LOOKING FORWARD TO THE EVENT. 
          THANK YOU, MARLENE. 
          YEAH, THE THE NEW BANK IS A NICE FACELIFT FOR, FOR THAT END OF BELTLAND, ISN'T IT? YES. 
          OTHERS? UH, I JUST WANNA SHARE ONE THING. 
          SO EARLIER TODAY I HAD THE OPPORTUNITY TO GO DOWN TO, UM, CHILDREN'S HEALTH, THE, THE CHILDREN'S HOSPITAL DOWN IN A MEDICAL DISTRICT IN DALLAS. 
          THEY HELD THEIR FIRST NORTH TEXAS MAYOR'S SUMMIT TODAY. 
          AND THIS IS SOMETHING THEY INTEND TO DO PROBABLY EVERY OTHER YEAR, BUT THE, IT WAS REALLY JUST TO CREATE AWARENESS FOR THE SERVICES THAT THEY OFFER TO THE COMMUNITY, UH, AT LARGE, YOU KNOW, FROM SOUTH OF DALLAS TO, YOU KNOW, FAR NORTH COLLIN COUNTY. 
          AND IT WAS REALLY IMPRESSIVE TO SEE EVERYTHING THAT THEY'RE, THEY'RE DOING DOWN THERE FOR THE, FOR THE KIDS. 
          AND, YOU KNOW, AND THERE'S A BIG FOCUS NOW ON BEHAVIORAL HEALTH AND MENTAL HEALTH AND, UH, FOR, FOR KIDS AND FOR ADULTS. 
          AND, UH, AND THEY WOULD, THEY GAVE US A NICE TOUR OF THE, UH, THE CARDIAC FLOOR. 
          YOU KNOW, IF YOU WALK THROUGH THE PIA PEDIATRIC CARDIAC FLOOR, UM, THAT'LL GET YOUR ATTENTION. 
          IT'S, UH, IT'S EYE-OPENING AND I CAN'T IMAGINE A PARENT HAVING TO GO THROUGH, THROUGH THE, WHAT THOSE PARENTS HAVE TO GO THROUGH AND, AND THE, AND THE ANGELS THAT WORK WITH THOSE KIDS. 
          IT'S JUST AMAZING. 
          SO I REALLY APPRECIATE THE, UH, THE FOLKS AT CHILDREN'S HEALTH INVITING US OUT FOR THAT. 
          AND, UM, AND I'D LOVE FOR US TO SEE OPPORTUNITIES FOR, UH, FOR THEM TO SHARE WHAT, WHAT THEY HAVE TO OFFER TO OUR COMMUNITY IN ADDISON. 
          AND THEY'VE OFFERED THAT UP IF THEY NEED US TO, IF THEY NEED, IF WE NEEDED TO GET THEM TO PROVIDE CONTENT TO US FOR THINGS THAT THEY HAVE AVAILABLE, THEY'LL COME OUT AND SPEAK AT EVENTS FOR US AROUND HEALTHCARE AND SO FORTH. 
          AND SO I HOPE WE CAN TAKE ADVANTAGE OF SOME OF THOSE OPPORTUNITIES. 
          SO IT WAS A REALLY GREAT EVENT TODAY. 
          SO THAT'S ALL I'VE GOT. 
          ANYBODY ELSE? VERY GOOD. 
          IT IS 7 48 AND WE WILL ADJOURN FOR THE NIGHT. 
          HAVE A GOOD NIGHT EVERYBODY.
* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.