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I'D LIKE TO CALL THE MEETING TO, UH, ORDER OF THE ADDISON CITY COUNCIL AT 6 0 3.
DENISE, I'D LIKE TO CALL TO ORDER THE PLANNING AND ZONING COMMISSION, UH, JOINT MEETING WITH COUNCIL AND CAC.
AND WE DO HAVE A QUORUM OF THE COUNCIL, AND WE HAVE A QUORUM OF P AND Z, QUORUM OF P AND Z.
AND I CALLED TO ORDER THE MEETING OF CA, WHICH WE HAVE A QUORUM FOR AT 6 0 4.
AND, UH, AND AS ALWAYS, WE LIKE TO START OUR MEETINGS WITH THE PLEDGE TO BOTH OF OUR FLAGS, AND WE HAVE A LITTLE HELPER FOR YOU UP THERE IF YOU DON'T KNOW THE SECOND ONE, I PLEDGE ALLEGIANCE TO THE FLAG OF THE UNITED STATES OF AMERICA AND TO THE REPUBLIC FOR WHICH IT STANDS, ONE NATION UNDER GOD, INDIVISIBLE, WITH LIBERTY AND JUSTICE FOR ALL.
I PLEDGE ALLEGIANCE TO THEE TEXAS, ONE STATE UNDER GOD, ONE AND INDIVISIBLE.
WE HAVE A REALLY NICE TURNOUT THIS EVENING.
[1. Discuss and consider action on a replacement business appointee to the Comprehensive Plan Advisory Committee (CPAC). ]
WE'LL GO RIGHT INTO THE AGENDA.WE DO HAVE AN ACTION ITEM FOR THE COUNCIL TO VOTE ON BEFORE WE GET INTO ANYTHING ELSE.
SO, ITEM NUMBER ONE IS DISCUSS AND CONSIDER ACTION ON A REPLACEMENT BUSINESS APPOINTEE TO THE COMPREHENSIVE PLAN ADVISORY COMMITTEE.
BROAD NEXT, COMPREHENSIVE PLANNING MANAGER.
I'M NOT USUALLY ON THE MIC, SO THIS IS EXCITING TONIGHT.
UM, THANK YOU ALL FOR BEING HERE.
UH, THE FIRST ITEM ON THE AGENDA IS A NEW APPOINTMENT.
UM, ABBY STARTER PREVIOUSLY WAS SERVING ON THE COMMITTEE AS A REPRESENTATIVE FROM MARY KAY.
SHE HAS SINCE RESIGNED FROM MARY KAY AND EFFECTIVELY RESIGNED FROM THE COMMITTEE AS WELL.
UM, PER THE BYLAWS OF THE CPAC, THE COMMITTEE, UM, SHOULD HAVE 25 PEOPLE ON IT AND MAINTAIN BUSINESS REPRESENTATION AND COUNSEL DOES FORMALLY MAKE THE APPOINTMENTS TO THE COMMITTEE.
AND SO, UH, MARY KAY, EXCUSE ME, MARY KAY HAS POSED A REPLACEMENT.
UM, SHARON SIMMONS, SHE, UM, IS THE GLOBAL, LET'S SEE, GLOBAL MANAGER FOR REAL ESTATE AND WORKPLACE SERVICES FOR MARY KAY'S INTERNATIONAL REAL ESTATE PORTFOLIO.
UM, COMING WITH 30 YEARS OF REAL ESTATE EXPERIENCE, WE THINK SHE'LL BE A GREAT ADDITION TO THE TEAM.
UM, AND IF APPOINTED, WE WOULD GET HER UP TO SPEED WITH ALL THE MEETING MATERIALS AND MAKING SURE THAT SHE'S WELL EQUIPPED TO CONTRIBUTE.
SO WITH THAT, UM, COUNSEL, WE SEEK YOUR DIRECTION IN REGARDS TO THE APPOINTMENT.
ANY QUESTIONS OR COMMENTS FOR JADE FROM COUNCIL MEMBERS? IF NOT, I'D ENTERTAIN A MOTION, MOTION TO UP OVER HERE.
UH, TO, UH, APPOINT, UH, THE, UH, SUGGESTED, UH, REPLACEMENT SHARON SIMMONS TO, UH, TO THE CPA COMMITTEE.
AND WHO IS THIS SECOND FROM MARLIN.
UH, ANY OTHER DISCUSSION? ALL IN FAVOR? AYE.
ANY OPPOSED? ALRIGHT, ITEM ONE IS APPROVED.
[2. Present and discuss an update on the Advance Addison 2050 public engagement efforts and market analysis. ]
AND DOES, DOES SHARON HAVE A SEAT? ALREADY DOES AT TABLE TWO? I DON'T KNOW, WHICH IS TABLE TWO HERE IN FRONT.WE'LL MOVE ON TO ITEM NUMBER TWO, PRESENT AND DISCUSS AN UPDATE ON THE ADVANCED ADDISON 2050 PUBLIC ENGAGEMENT EFFORTS AND MARKET ANALYSIS.
AND WE'LL TURN THAT OVER TO THE CONSULTANT.
I'M GONNA TURN SO I CAN FACE MORE OF YOU.
I WAS JUST MAKING A COMMENT OF HOW I'M USED TO THIS BEING SLIGHTLY TO THE LEFT AND HAVING TO STARE RIGHT INTO THAT SPOTLIGHT.
SO I'M A LITTLE OFF TODAY, WHICH IS GOOD.
BUT IT'S GOOD TO SEE ALL OF YOU, UH, COUNCIL PLANNING COMMISSION AND, UH, THE CPAC FOLKS.
UH, WE SPENT A LOT MORE TIME WITH CPAC THAN, UH, COUNCIL ON P AND Z, BUT IT'S GOOD TO HAVE EVERYBODY, UH, BACK TOGETHER, UM, THIS EVENING TO TALK ABOUT THE COMPREHENSIVE PLAN.
I'M THE FOUNDER AND CEO OF VIRGINITY.
UH, WE'RE THE PRIME FIRM ON THE COMPREHENSIVE PLANNING EFFORT.
UM, WE'VE BEEN AT THIS FOR QUITE SOME TIME NOW.
UM, AND SO WE'RE GONNA TRY TO ACCOMPLISH A LOT TONIGHT.
WE'RE GONNA TRY TO BRING YOU ALL THE WAY UP TO SPEED WITH EVERYTHING THAT'S BEEN DONE.
AND THEN WE HAVE AN EXERCISE TOWARD THE, TOWARDS THE END THAT I'LL, I'LL GET INTO, UM, HERE IN A MINUTE.
AND I ALSO WANNA INTRODUCE REAL QUICKLY BEFORE I GET IN FROM OUR TEAM.
I'VE GOT MADDIE, BONNIE FROM, OR MADDIE CAPSHAW
AND THEN, UH, TONY ALLEN FROM S WHO, OZ HILL, WHO YOU'RE GONNA HEAR FROM HIM IN A MINUTE ON THE MARKET REPORT.
UM, HERE'S WHAT WE'RE GONNA GO THROUGH TONIGHT.
UM, GET YOU UPDATED ON THE TIMELINE, THE, THE PROGRESS TO DATE.
WE'RE GONNA TALK ABOUT WHY WALKABILITY MATTERS, UM, IN ADDISON AND,
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AND THE DEFINITION OF, OF WALKABILITY.A A LITTLE MORE OF A, AN EXPANDED DEFINITION, IF YOU WILL.
UM, WE'RE GONNA TALK ABOUT THE VISION STORY THAT OUR TEAM HAS CRAFTED ALONG WITH INPUT FROM THE COMMUNITY AND OUR ADVISORY COMMITTEE.
UM, AND THEN WE'RE GONNA GET INTO THE BACK HALF OF, OF THE MEETING WHERE WE TALK ABOUT HOW WE'RE GOING TO MAKE ADDISON MORE WALKABLE AND CONNECTED.
UM, AND THEN WE'RE GONNA END WITH THE, THE ACTIVITY THAT, THAT I'LL GET TO INTO, UH, IN A MINUTE.
SO THE TIMELINE, UM, AS YOU CAN SEE, WE'RE AT THE TAIL END OF PHASE FOUR, MOVING INTO PHASE FIVE.
SO WE'VE COMPLETED ASSESSMENT, A LOT OF DATA, A LOT OF INTERVIEWS, A LOT OF, UH, BOOTS ON THE GROUND, WALKING AND TOURING AND, AND TAKING PHOTOS AND, UH, JUST MEETING WITH DIFFERENT FOLKS ON THE STREET.
UH, WE THEN WENT INTO, UM, THE ASSESSMENT AND INTO THE EXPLORE PHASE WHERE WE STARTED TO EXPLORE DIFFERENT IDEAS.
UM, WE LOOKED A LITTLE MORE INTO ALL OF THE EXISTING PLANS PAST AND ALSO KIND OF PRESENT ONGOING PROJECTS.
UM, AND THEN IN THE ORGANIZED PHASE, WE STARTED TO REFINE, UH, EVERYTHING INTO PROPOSED STRATEGIES, THE PLACE TYPE MAP AND, AND A FEW OTHER THINGS THAT I'LL GO THROUGH, UM, HERE IN A MINUTE.
AND SO NOW WE'RE, WE'RE KIND OF STRADDLING BETWEEN THE, THE END OF THE ORGANIZED PHASE WHERE WE'RE, WE'RE ORGANIZING AND GETTING ALL OF OUR STRATEGIES TOGETHER, AND WE'RE MOVING INTO THE, UM, THE PRIORITIZED PHASE WHERE WE'RE GETTING INTO IMPLEMENTATION AND WE'RE TALKING ABOUT WHAT ARE THE HIGHEST PRIORITIES, HOW DO WE WANNA ORGANIZE THEM, WHO'S GONNA BE INVOLVED IN IMPLEMENTATION RESOURCES, THOSE TYPES OF THINGS.
AND WE'RE STILL PUSHING, UH, TOWARDS THE FINISH LINE OF GETTING THIS ADOPTED, MOST LIKELY JANUARY, FEBRUARY, UM, OF NEXT YEAR.
I DON'T THINK WE WANT TO BE TRYING TO HAVE ADOPTION MEETINGS OVER THE, OVER THE HOLIDAYS.
UM, THE PATH TO A COMMUNITY INFORMED PLAN, THIS IS SOMETHING I PRESENTED AT THE VERY FIRST MEETING.
UM, I WANNA BRING IT BACK UP FOR YOU AGAIN BECAUSE WE'RE GONNA TALK ABOUT A COUPLE OF THESE PIECES THAT HAVE NOW BEEN ACCOMPLISHED.
UM, AND WE'RE MOVING INTO THE RIGHT SIDE OF THAT CHART.
SO ONE OF THE THINGS THAT WE DID IS GET INPUT FROM THE COMMUNITY ON WHAT ARE THE THINGS THAT THE COMMUNITY VALUES, UM, WHAT ARE THE ASSETS THAT THE COMMUNITY WANTS TO PRESERVE AND ENHANCE? AND THEN WHAT ARE SOME OF THE ASPIRATIONAL GOALS THAT YOU HAVE IN TERMS OF, UH, OR THAT THE COMMUNITY HAS IN TERMS OF WHERE ADDISON NEEDS TO GO IN THE FUTURE.
THOSE WERE REFINED INTO THE VISION STORY.
THERE'S A, THERE'S A SHORT, UM, SHORT PARAGRAPH THAT'S THE, UH, VISION STATEMENT.
AND THEN THERE'S A MORE EXPANDED, VERY LONG, UH, VISION STORY VERSION, UM, THAT HAS VERY INTENTIONAL WORDS IN THERE.
THERE WAS QUITE A BIT OF WORDSMITHING AND MOVING THINGS AROUND.
UM, BUT WHEN WE PRESENTED THAT VISION STORY AT THE COMMUNITY MEETING LAST MONTH, ASKED PEOPLE TO VOTE ON A, A ONE TO FIVE FOR IT, WE GOT AN AVERAGE OF 4.6, SO WE GOT PRETTY STRONG, UM, SUPPORT FROM THE FOLKS THAT WERE AT THE MEETING ON THAT.
THAT ALL COMES TOGETHER, UM, INTO SOME DECISION MAKING PRINCIPLES.
I THINK WE HAVE FIVE OF 'EM IN DRAFT FORMAT THAT WE'RE WORKING ON.
UH, AND THEN ON THE RIGHT SIDE, YOU'LL SEE, UH, WHERE WE MOVE INTO HIGH LEVEL RECOMMENDATIONS OR POLICY GOALS, AND THEN A BUNCH OF ACTION ITEMS UNDERNEATH THOSE.
UM, THE FOUR COLORED BARS THAT YOU SEE, THOSE ARE GONNA BE THE FOUR MAIN PARTS, UH, OF THE DOCUMENT.
WE'VE GOT LAND USE AND DEVELOPMENT CHARACTER, UH, WE HAVE NEIGHBORHOODS AND HOUSING, MOBILITY AND CONNECTIVITY.
THOSE ARE REALLY THE MAIN THREE IN THE COMPREHENSIVE PLAN.
AND THEN WE HAVE A FOUR CHAPTER WHERE WE'RE GONNA GET INTO SUPPORTING COMPONENTS WHERE WE TIE IN THE PARKS MASTER PLAN AND SOME OF THE, UH, THE AIRPORT MASTER PLAN AND SOME OF THE OTHER PLANS THAT THE, THAT THE TOWN HAS ON THE BOOKS AND UNDERWAY.
UM, SO LET'S TALK ABOUT ADDISON'S FUTURE.
UM, A WALKABLE CONNECTED COMMUNITY.
THIS IS THE SHORT PHRASE THAT, THAT DESCRIBES THE, THE BROADER VISION.
UH, ONE OF THE THINGS THAT WE HAD FOLKS DO CPAC AND THEN ALSO LAST AT THE LAST COMMUNITY MEETING, WE HAD A 18 MINUTE VIDEO FROM JEFF SPEC, WHO'S ONE OF THE, THE NATIONAL LEADERS, UM, IN WALKABILITY.
UM, HE'S THE AUTHOR OF THESE TWO BOOKS.
HAS WORKED IN A LOT OF CITIES, NOT JUST IN, UM, NORTH AMERICA, BUT, UM, BUT ALL OVER THE WORLD.
BUT HE HAS A WAY OF MAKING, UH, WALKABILITY VERY SIMPLE AND, AND EASY TO UNDERSTAND.
AND IN THE VIDEO, IN THE BOOKS, HE EXPANDS ON THESE FOUR IDEAS.
WALKING NEEDS TO BE USEFUL, MEANING YOU HAVE TO HAVE A PURPOSE SOMEWHERE TO WALK TO.
IT NEEDS TO BE SAFE, IT NEEDS TO BE COMFORTABLE.
UM, AND IN TEXAS THAT USUALLY MEANS COOLER.
UH, AND IT NEEDS TO BE INTERESTING.
YOU HAVE TO HAVE THINGS TO LOOK AT TO KEEP YOUR ATTENTION ALONG THE WAY.
YOU KNOW, YOU MIGHT HAVE SOMEWHERE USEFUL TO WALK TO, BUT IF THE FIVE MINUTE WALK JUST HAS YOU LOOKING AT NOTHING BUT A CONCRETE ROAD AND NO TREES OR, OR, YOU KNOW, STOREFRONTS OR ANYTHING LIKE THAT, UM, YOU'RE PROBABLY NOT GONNA MAKE THAT WALK, ESPECIALLY WHEN IT'S, UM, WHEN IT'S HOTTER.
BUT HE TALKS A LOT IN THAT VIDEO AND IN THE BOOKS ABOUT HOW YOU HAVE TO HAVE ALL FOUR OF THESE TOGETHER TO REALLY GET PEOPLE OUT, UM, BIKING AND, AND WALKING MORE.
AND WHEN YOU ADDRESS WALKABILITY, THE BIKEABILITY TENDS TO COME ALONG WITH IT.
UM, AND STRONGER ECONOMIES AND MORE PLACEMAKING TENDS TO COME ALONG WITH IT, UM, AS WELL.
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SO WHY DOES WALKABILITY MATTER IN ADDISON? I'M GONNA, UM, UNPACK A FEW THINGS OF THE, THE ASSESSMENT PART THAT WE HEARD.UM, I'M GONNA HIT MORE ON THE, THE COMMUNITY SIDE OF WHAT WE DID, AND THEN I'M GONNA ASK TONY TO COME UP AND TALK TO THE, THE MARKET SIDE OF THE DISCUSSION.
BECAUSE SO MUCH OF WHAT HAS MADE ADDISON, ADDISON IS THE COMMERCIAL ENVIRONMENT.
AND SO MUCH OF WHAT IT'S GOING TO KEEP ADDISON STRONG INTO THE FUTURE IS THE COMMERCIAL, UH, ENVIRONMENT AS WELL.
AND WHAT WE SAW IN KIND OF DO IN THESE IN PARALLEL TRACKS IS BOTH SIDES, OR BOTH PARTIES, OR BOTH GROUPS WERE SAYING THE SAME THINGS, UM, WHICH IS ADDISON NEEDS TO BECOME EVEN MORE WALKABLE, UM, THAN IT IS.
SO WHO LIVES IN ADDISON? I'M GONNA JUST, THE, THESE CHART, THESE CHARTS WERE UNPACKED AND THE, UM, THE DEMOGRAPHIC SUMMARY, THE ENGAGEMENT SUMMARY THAT, THAT YOU SEE THERE ON THE, THE TABLE, UM, YOU CAN DOWNLOAD THAT AS WELL.
BUT THE SHORT, THE SHORT SUMMARY HERE IS ADDISON HAS A SPECTRUM OF AGES.
YOU HAVE, YOU TEND TO HAVE AN OLDER GROUP, AND YOU ALSO HAVE A LOT OF YOUNG PROFESSIONALS, UH, MOVING INTO ADDISON.
WHETHER WE DO JUST BASED DEMOGRAPHICS FROM THE AMERICAN COMMUNITY SURVEY AND OTHER SOURCES, OR IF WE LOOK AT THE ESRI TAPESTRY INFORMATION THAT, THAT WE ALSO DUG INTO, THAT GETS INTO A LITTLE MORE DETAILED KIND OF CHARACTERISTICS OF DIFFERENT TYPES OF FOLKS.
UM, WHEN YOU DIG INTO THIS, IT'S FOLKS THAT TEND TO HAVE A LITTLE MORE WEALTH, THAT HAVE TEND TO HAVE A, A LITTLE BIT MORE, UM, OF AN INTEREST IN WALKABLE AND URBAN TYPE LIVING.
THERE'S STILL POCKETS OF FOLKS IN ADDISON, UH, OF COURSE, THAT, UM, ENJOY THE SINGLE FAMILY, UH, LIVING AS WELL.
UH, BUT THE OVERALL POPULATION OF ADDISON IS DEFINITELY INTERESTED IN MORE URBAN, UM, TYPE OF, OF ENVI OF ENVIRONMENT, WHICH, WHEN YOU THINK ABOUT IT AND YOU THINK ABOUT ADDISON AND WHAT ADDISON LOOKS LIKE COMPARED TO OTHER PARTS OF THE METROPLEX, YOU ARE A MORE URBAN ENVIRONMENT THAN, UH, THE MOST PLACES.
SO IT'S NOT SURPRISING THAT YOU HAVE A LOT OF THOSE TYPES OF PEOPLE THAT WANT AND ARE INTERESTED IN THAT LIVING, UM, LIVING HERE.
SO THE FOLKS THAT, THE FOLKS THAT ARE HERE, THE MAJORITY OF THEM HAVE COME HERE BECAUSE OF THE, THE URBAN FIELD, BECAUSE OF THE WALKABILITY, BECAUSE OF PLACES LIKE ADDISON CIRCLE WHERE WE ARE.
UM, BUT WHEN YOU FAST FORWARD AND YOU LOOK AHEAD, THOSE FOLKS AND JUST DEMOGRAPHICS, UH, IN GENERAL ACROSS THE COUNTRY AND IN TEXAS ARE TELLING US THAT MORE PEOPLE ARE WANTING MORE WALKABLE, MIXED USE KIND OF NEIGHBORHOODS THAT COULD BE IN A SINGLE FAMILY CONTEXT WHERE THINGS ARE JUST CLOSER TOGETHER OR MORE WALKABLE.
UM, BUT DEFINITELY IN TERMS OF MORE OF WHAT, WHAT YOU ALL HAVE, UM, HERE IN ADDISON, UM, PEOPLE WANT MORE OF THAT, THAT WALKABILITY.
AND YOU'RE SEEING IT IN OTHER PARTS OF THE METROPLEX WITH PLACES LIKE LEGACY WEST AND FRISCO AND OTHER THINGS WHERE THESE LARGER SCALE, URBAN MIXED USE DEVELOPMENTS ARE STARTING TO POP UP.
UM, THAT'S WHAT A LOT OF THE EMPLOYERS WANT.
THAT'S WHAT, AND A LOT OF THAT HAS TO DO BECAUSE THAT'S WHAT THE YOUNG IN THE YOUNG PROFESSIONALS IN THE WORKFORCE, UM, WANTS.
UM, THERE WAS, I THINK I HAD MENTIONED THIS QUOTE ONCE BEFORE FROM, FROM QUINT STUDER, BUT TALENT FOLLOWS, OR I'M SORRY, TALENT FOLLOWS PLACE, AND EMPLOYERS FOLLOW TALENT.
SO IF YOU FOCUS ON BUILDING GREAT PLACES, YOU'RE GONNA ATTRACT THE TALENT.
AND IF YOU ATTRACT THE TALENT, YOU'RE GONNA ATTRACT THE, THE WORKFORCE TOO.
UM, OTHER ASPECTS OF THIS FROM A DEMOGRAPHIC STANDPOINT, AGING IN PLACE, THERE'S A LOT OF DATA OUT THERE THAT AS FOLKS ARE GETTING OLDER, THEY WANNA STAY IN THEIR HOME, THEY WANNA STAY WHERE THEY'RE AT, BUT THEY START TO REALIZE EITHER THEY CAN'T OR THEY DON'T WANT TO DRIVE EVERYWHERE ANYMORE.
AND THEY LOOK UP AND REALIZE, OH MY GOSH, I'M IN A PLACE THAT'S, YOU HAVE TO DRIVE
SO ADDISON AGAIN IS AT A HUGE ADVANTAGE IN THIS REGARD WHEN YOU COMPARE YOURSELF TO OTHER PARTS OF THE METROPLEX WHERE, YOU KNOW, IF YOU'RE IN A SINGLE FAMILY, YOU KNOW, SINGLE FAMILY SUBDIVISION TYPE OF PLACE, A LOT OF THINGS REQUIRE A 10, 15, 20 MINUTE DRIVE.
MOST THINGS REQUIRE A 15, 20 MINUTE DRIVE, UM, IN FACT.
BUT WHEN YOU THINK ABOUT, YOU KNOW, AGING IN PLACE FROM A A SENIOR PERSPECTIVE, AND AGAIN, THE, THE YOUNGER DEMOGRAPHIC, A LOT OF THEM NOW HAVE, IT'S REALLY INTERESTING TO TALK WITH MORE OF 'EM BECAUSE THEY GREW UP IN A SUBURB, AND THEY WILL TELL YOU THAT THEY CANNOT WAIT TO GET OUT OF THAT.
THEY DON'T EVER WANT TO GO BACK TO THAT SUBURBAN ENVIRONMENT THAT THEY GREW UP IN.
THE FAMILIES HAVE 'EM THERE BECAUSE OF THE GOOD SCHOOLS.
I LIVE IN ONE AND, AND HAVE RAISED MY, MY KIDS IN ONE.
BUT A LOT OF THEM WILL TELL YOU NOW THAT COMING UP IN THAT ENVIRONMENT, IT'S VERY ISOLATING, IT'S VERY LONELY.
UM, THEY'RE NOT, THEY DON'T HAVE THE SAME SENSE OF EMPOWERMENT AND ADVENTURE THAT YOU HAVE AS A KID GROWING UP IN, UM, IN SOME OF THE OLDER NEIGHBORHOODS, LIKE, LIKE I DO DID, UH, WHEN I GREW UP MOVING AROUND.
SO, UM, ALL ACROSS THE SPECTRUM, BASICALLY WHAT I'M SAYING HERE IS THE, THE OLD, THE YOUNG, THEY'RE ALL LOOKING FOR MORE WALKABLE, MIXED USE PLACES.
AND THEN FROM THE ECONOMIC SIDE OF THINGS, THAT IS ALSO TRENDING THAT, UM, THAT DIRECTION AS WELL.
AND TONY WILL DIG INTO THAT MORE IN A SECOND.
WE DID, UM, WE LOOKED AT VALUES, WE LOOKED AT ASSETS, ASPIRATIONS.
WE TOOK ALL OF THE INFORMATION, QUANTITATIVE, QUANTITATIVE AND QUALITATIVE.
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SO WE HAD DATA.WE ALSO JUST HAD INTERVIEWS AND QUOTES AND THINGS OF THAT NATURE.
OUR WHOLE TEAM ALONG WITH, UM, SO CIVIC BRAND, VERITY, TONY'S TEAM, WE ALL LOOKED AT ALL OF THAT INPUT THAT WE HAD.
UM, DID SOME WHITEBOARD EXERCISES, MOVED THINGS AROUND, AND, AND ULTIMATELY LANDED ON THE THINGS THAT YOU SEE HERE.
AND THESE ARE ALSO UNPACKED IN THAT DOCUMENT, BUT ALSO ON THE WEBSITE.
UM, BUT YOU SEE THINGS LIKE WALKABILITY AS A VALUE.
YOU SEE INNOVATION, SAFETY AND COMFORT, COMFORT, ECONOMIC OPPORTUNITY AND PROSPERITY.
WHEN WE GOT INTO THE ASSETS, A LOT OF IT HAD TO DO, SOME OF IT WAS BIG STUFF LIKE THE AIRPORT.
UM, BUT A LOT OF IT TOO HAD TO DO WITH THE NEIGHBORHOODS, ADDISON CIRCLE STREET TREES, THE, THE QUALITY OF THE PARKS AND TRAIL SYSTEM THAT JANA'S TEAM HAS, UM, BUILT AND MAINTAINED.
UM, A LOT OF WHAT WE KIND OF SUSSED OUT IN TERM PULLED OUT IN TERMS OF THE, THE ASSETS OF THE COMMUNITY HAVE TO DO WITH THE WALKABILITY AND THE PLACEMAKING PARTS, UH, OF ADDISON.
AND THEN WHEN YOU LOOK AT ASPIRATIONS, UH, THERE WAS A LOT OF PRETTY STRONG LANGUAGE IN TERMS OF MORE WALKABLE, UM, YOU KNOW, SOME OF THE BIG, THE BIG SHOT IDEAS, THINGS LIKE, YOU KNOW, A CI, A STREETCAR OR A TROLLEY OR A CIRCULATOR OR SOMETHING LIKE THAT, THAT CAN HELP GET FOLKS AROUND THE COMMUNITY AND CONNECT THEM TO THE TRAIN STATION.
UM, THE ONE TO THIRD BULLET DOWN THERE, UNDER ASPIRATIONS, INCREASED DIVERSITY OF HOUSING OPTIONS.
UM, WE'VE HAD QUITE A BIT OF CONVERSATION ABOUT HOUSING.
WE KNEW GOING INTO THIS BACK WHEN KEN WAS HERE, AND HE AND I FIRST TALKED ABOUT THIS, THIS WHOLE JOURNEY.
WE KNEW HOUSING WAS GONNA BE A HOT DISCUSSION, MULTIFAMILY, OWNERSHIP, RENT, ALL OF THOSE THINGS.
UM, AND WE'VE TALKED THROUGH SOME OF THAT, AND WE'RE GONNA UNPACK THAT A LOT MORE IN THE, THE DOCUMENT WHEN WE GET THERE.
UM, THE MARKET SIDE WILL TELL YOU RELATED TO HOU TO HOUSING THAT THE LAND VALUES HERE, THE VALUE OF LAND IN ADDISON.
UM, WE WERE TALKING ABOUT THIS SOME FOR THE PARK DEVELOPMENT FEE PROJECT, BUT THE
UM, THERE'S NOT A WHOLE LOT IN THE METROPLEX THAT MATCHES IT.
SO FROM A DEVELOPER PERSPECTIVE, IN TERMS OF WHAT THEY CAN BUILD AND MAKE THE NUMBERS WORK, THEY HAVE TO GO DENSE AND THEY HAVE TO GO VERTICAL.
AND DOING THAT FOR OWNERSHIP IS VERY HARD.
YOU HAVE VERY LIMITED OPTIONS TO DO THAT KIND OF DEVELOPMENT IN AN OWNERSHIP CONTEXT.
AND IF YOU'VE EVER BEEN TO NEW YORK OR SOMEWHERE LIKE THAT, THAT IS EXTREMELY DENSE.
UM, YOU'LL FIND MOST OF THAT IS RENTALS OR VERY, VERY EXPENSIVE.
HIGH-END OWNERSHIP KIND OF, UH, CONDOS.
SO THINGS LIKE CONDO FLATS ARE AN OPTION.
UM, SO JUST, UM, YOU KNOW, WE'VE GOT A BROAD MIX OF THINGS HERE, BUT BY AND LARGE, THE, THE GENERAL THEME COMING OUT OF THIS WAS MORE WALKABILITY, UM, AND ALSO CONNECTIVITY.
CONNECTING THE NEIGHBORHOODS, INSIDE NEIGHBORHOODS, CONNECTING THOSE, UM, A LITTLE BIT BETTER.
AND THEN CONNECTING THEM TO EACH OTHER.
UM, AND OH, BY THE WAY, IN A, YOU KNOW, AGAIN, THAT BIG SHOT IDEA OF WHAT, WHAT IF YOU WERE ABLE TO CONNECT EVERYTHING TO THE DART STATION AND FOR THOSE WHO WANTED TO, YOU WOULD REALLY BE ABLE TO LIVE, WORK, PLAY 24 7 AND ADDISON WITHOUT A CAR.
UM, YOU KNOW, WHEN THAT TRAIN STATION COMES IN, YOU CAN GET ALL THE WAY TO DFW AIRPORT.
SO YOU'RE NOT EVEN JUST TALKING ABOUT HERE, LOCAL.
YOU COULD GET TO THE AIRPORT AND GO ANYWHERE YOU WANT IT TO GO.
THAT IS GONNA BECOME MORE AND MORE OF AN ADVANTAGE, UM, GOING, GOING FORWARD.
'CAUSE THERE ARE, YOU KNOW, GOING BACK TO THE LAST SLIDE ON THE DEMOGRAPHIC SIDE, THERE'S MORE AND MORE PEOPLE THAT ARE LOOKING FOR THAT, EITHER BECAUSE THEY WANT IT OR OUT OF NECESSITY.
UM, SO TO WRAP UP THIS PART FROM THE RESIDENTS, AGAIN, YOU'VE GOT A MIX OF RESIDENTS.
YOU'RE GETTING A LITTLE BIT OLDER, UM, IN ADDISON, BUT YOU'RE ALSO STARTING TO, TO INFILL SOME OF THE YOUNG PROFESSIONALS ALL ACROSS THAT SPECTRUM.
THE, THE DATA SHOWS US, THE, THE LOCAL FOLKS IN LIVING IN ADDISON TODAY WOULD LIKE THINGS TO BE MORE WALKABLE AND CONNECTED.
UM, BUT THE DEMOGRAPHICS, WHEN YOU STUDY WHAT'S COMING AND WHAT PEOPLE WANT IN THE FUTURE, UM, THEY ALSO WANT THAT.
SO FROM THE RESIDENTIAL STRIDE AND A LITTLE BIT FROM THE SURVEY WORK THAT WE DID, UM, WITH SOME OF THE BUSINESS AND, AND THE BOOTS ON THE GROUND INTERVIEWS, UH, WALKABILITY AND CONNECTIVITY WAS IMPORTANT.
BUT LIKE I SAID A MINUTE AGO, I WANT TO BRING TONY UP HERE BECAUSE THE QUESTION THAT WE GOT, I PRETTY MUCH IN EVERY SINGLE CPAC MEETING, AND A LOT OF THE CONVERSATIONS THAT WE HAD OUTSIDE OF THE CPAC MEETINGS WAS, WHAT ABOUT THE BUSINESS COMMUNITY? WHAT DOES THE BUSINESS AND DEVELOPER COMMUNITY THINK? SO, UM, MA TONY UP TO COME UP HERE AND HE'S GONNA GIVE YOU A RECAP OF THE MARKET STUDY THAT THEY DID.
BEFORE WE DO THAT QUESTION ON THREE SLIDES BACK SPOT.
SO, UH, WHICH ONE? UM, TWO, TWO OR THREE SLIDES BACK.
THE TAPESTRY? YEAH, THAT, OH, THE TAPESTRY.
UH, WHAT IS EC EC? LEMME, I'LL PUT THE DEFINITION OF THAT ONE ON THERE, BECAUSE YOU'VE GOT THE FOUR DEFINITIONS AND EC IS, I THINK I, YEAH, I MIGHT HAVE LEFT THAT ONE OFF.
'CAUSE IT'S THE, THE LOWEST ONE.
MADDIE, DO YOU MIND, CAN YOU LOOK THAT UP FOR ME SO I CAN COME BACK AND ANSWER IT?
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I THINK THAT'S, UM, EMERALD.THAT'S THE GROUP OF THE OLDER FOLKS.
OLDER, VERY AFFLUENT, BUT THE SINGLE FAMILY KIND OF GROUP.
EMERALD CITY, EMERALD, THERE'S, THANK YOU.
SO THEY HAD TO GET PRETTY, THEY HAD TO GET PRETTY CREATIVE,
THE ONE THING I WOULD ADD BEFORE TONY COMES UP, THERE ARE THOSE TWO DOCUMENTS.
SO THE COMMUNITY ENGAGEMENT SUMMARY IS IN THE CENTER OF YOUR TABLES.
AND THEN THE MARKET ASSESSMENT IS ALSO IN THE CENTER OF YOUR TABLE.
SO FEEL FREE TO REFERENCE THAT AS TONY, UM, SPEAKS.
THE, THE QUOTE YOU GAVE AT 840,000 PER ACRE IN ADDISON, WAS THAT WITH OR WITHOUT A DWELLING? WITH, WITH AND WITHOUT THROUGH, WITHOUT A DWELLING.
THAT WAS JUST FROM THE TAX ROLLS, JUST THE AVERAGE OF ALL OF THE, ALL OF THE LAND.
UH, THAT WAS THE LAND VALUE ONLY.
SO NOT IF, IF YOU'RE ASKING, DID THAT INCLUDE PUBLIC, INCLUDE THE, IF YOU'RE ASKING, DID THAT INCLUDE THE IMPROVEMENT VALUE? NO, THAT'S JUST THE LAND VALUE.
IS THAT WHAT YOU, WHAT YOU'RE SAYING? THAT'S THE LAND VALUE FROM THE TAX, FROM THE CERTIFIED TAX.
SO THAT NUMBER PROBABLY FIGURED.
THAT'S ALL I WANTED TO MAKE PUBLIC.
SO THIS IS THE FIRST TIME THE, THE CPA COMMITTEE IS SEEING THIS PRODUCT.
UM, THIS FORMAT'S A LITTLE UNWIELDY, BUT HOW DO YOU WANT TO APPROACH IT? UH, DO YOU WANT US TO WAIT TO THE END OF YOUR PRESENTATION WITH QUESTIONS? DO YOU WANT TO HAVE QUESTIONS GO, YOU KNOW, KIND OF AD HOC AS WE GO? UM, I THINK IT MIGHT BE BEST TO GET THROUGH THIS PART OF THE PRESENTATION BEFORE WE GET TO THE VISION STORY.
SO AFTER TONY TALKS, AND THEN WE CAN KIND OF TAKE QUESTIONS TOGETHER.
SO THIS, THE, THE ENGAGEMENT SUMMARY SUMMARY, UM, HAS BEEN SENT OUT TO CPAC BEFORE THE MARKET STUDY, I THINK HAS ALSO, BUT THAT WAS MORE RECENTLY, RIGHT? IT, IT WAS, WE HAVEN'T HAD A CHANCE TO HAVE A MEETING SURE.
SO, YOU KNOW, THERE'S A LOT OF DATA IN HERE, A LOT OF GOOD INFORMATION.
UH, AS YOU KNOW, NORMALLY WE HAVE A PRETTY ROBUST CONVERSATION ABOUT THINGS.
SO YEAH, I WANT TO GIVE YOU A CHANCE TO GO THROUGH IT, BUT AT THE SAME TIME, WANT TO CHALLENGE SOME OF THE ASSUMPTIONS OR, SURE.
LET'S, LET'S HAVE TONY GO THROUGH HIS PART AND THEN WE CAN DO A QUICK PAUSE AND TAKE A COUPLE OF QUESTIONS.
BUT WE DO, WE HAVE A LOT TO GET THROUGH TONIGHT, SO, YEAH.
WELL, I THINK THE LAST TIME I HAD A CHANCE TO TALK TO THIS BODY AT LARGE, I DON'T KNOW IF I HAVE, BUT THE, THE MAJORITY OF Y'ALL I THINK WAS, WAS VIRTUAL.
SO, ALL RIGHT, NOW, CAN YOU HEAR ME? YES.
SO JUST VERY QUICKLY GOING THROUGH THEN, THE, UM, LET'S SEE, THERE WE GO.
UM, FROM THE MARKET RESEARCH, AND OBVIOUSLY THIS, I THINK WE'RE GONNA DO THIS IN FIVE SLIDES, SO THERE'S NO WAY WE'RE COVERING EVERYTHING THAT'S IN THAT MARKET POSITION REPORT.
UM, SO HAPPY TO ANSWER ANY QUESTIONS AS IT RELATES TO THE DETAILS, BUT IN A VERY SHORT SUMMARY, FIRST QUESTION AS, AS KEVIN WAS SAYING, THE QUESTION THAT, YOU KNOW, WHO DID WE TALK TO? DID WE TALK TO THE BUSINESS COMMUNITY? UM, YOU KNOW, HOW WE KNOW WHAT WE KNOW IS A PROCESS THAT INCLUDES A VARIETY OF DIFFERENT THINGS, RIGHT? IT'S NOT JUST ABOUT LOOKING AT THE DATA, BECAUSE IF WE LOOK JUST AT THE DATA WILL BE DEAD WRONG EVERY TIME.
SO IT'S ALSO ABOUT LISTENING TO THE EXPERTS IN THE FIELD.
IT'S ALSO ABOUT UNDERSTANDING THE PEER PLACES THAT YOU COMPARE YOURSELF TO, UM, TO SEE HOW YOU COMPARE TO SOME OF THOSE GROUPS IN TERMS OF HOW THEY'RE FARING AND HOW YOU'RE FARING.
UM, IT'S ALSO LOOKING AT THE RELEVANT TRENDS AND HOW YOU'RE COMPARING AGAINST TRENDS THAT ARE COMING UP IN THE MARKETPLACE AND YOUR ABILITY TO RECOGNIZE, UM, THE POSSIBILITY OF COMPETING, UM, AND BEING ABLE TO, TO BUILD OFF OF THOSE TRENDS.
AND THEN FINALLY, IT'S BEING ABLE TO LOOK AT ADDISON, YOU KNOW, FROM, ITS FROM ITS OWN PERSPECTIVE, YOU KNOW, AS, AS ITS OWN DISTINCT, UNIQUE PLACE.
AND THOSE ARE ALL IMPORTANT TRAITS.
SO WHEN WE TALK ABOUT WHO WE TALK TO HERE, WE, WE WANTED TO MAKE SURE WHEN WE TALK TO THE COMMUNITY AT LARGE FOR ECONOMIC DEVELOPMENT, YOU KNOW, ONE, WE START OFF WITH STAFF, UM, BECAUSE THEY HAVE THE COMMON KNOWLEDGE.
UM, AND THEN WE START BRANCHING OUT AND TALKING TO FOLKS, WHETHER IT IS YOUR DEVELOPERS, YOUR PROPERTY OWNERS, YOUR BROKERS, UM, PEOPLE THAT ARE INVOLVED IN FINANCING DEALS LOCALLY, UM, AND THEN YOUR BUSINESS OWNERS AND ENTREPRENEURS.
UH, SO WE HIT THE SPECTRUM IN TERMS OF PEOPLE THAT WE TALK TO.
UH, AND USUALLY WHAT WE FIND IN HAVING THAT SMALL GROUP OF PEOPLE, YOU KNOW, SIT DOWN AND TELL US THINGS, IS THEY WILL EITHER, UH, ANY PERCEIVED NOTIONS WE MAY HAVE HAD, OR ANY, ANY PERCEPTIONS
[00:25:01]
THAT MAY HAVE COME OUT, UM, PRIOR TO OUR DISCUSSIONS, YOU KNOW, THEY CAN EITHER VALIDATE THOSE OR INVALIDATE THOSE IN 10 MINUTES.SO IT'S, IT'S USUALLY VERY INCREDIBLY INFORMATIVE.
AND SO JUST TO GIVE YOU AN IDEA OF SOME OF THE THINGS THAT WE HEARD, AND THESE WERE HOURS OF DISCUSSIONS, RIGHT? SO, BUT I WANT TO HIT A COUPLE THINGS BECAUSE THEY REALLY DO DOVETAIL BACK INTO WHAT KEVIN'S BEEN TALKING ABOUT.
UM, ADDISON NEEDS A BELIEVABLE, WALKABLE STORY.
AND THAT WAS A QUOTE FROM ONE OF THE INDIVIDUALS THAT WE INTERVIEWED, UM, THAT SPENDS QUITE A BIT OF TIME HERE IN THE COMMUNITY.
BUT IN ORDER TO CONTINUE TO BE RELEVANT, UM, AND MARKET COMPETITIVE, BEING ABLE TO HAVE THAT BELIEVABLE, WALKABLE STORY WAS CRITICAL, UM, PROVIDES THE, ADDISON PROVIDES THE BENEFIT OF FEELING LIKE DALLAS WITHOUT BEING IN DALLAS.
AND THAT GETS BACK TO ONE OF THE POINTS THAT KEVIN BROUGHT, UM, THAT DEVELOPERS LIKE THIS AREA, BECAUSE IT, YOU DON'T HAVE TO PUT UP WITH DALLAS REQUIREMENTS, RIGHT? BUT YET YOU'RE NOT A SUBURB.
AND SO THAT WAS IMPORTANT TO A NUMBER OF INDIVIDUALS THAT YOU, YOU STILL HAVE THAT THERE, THERE, BUT YOU'RE NOT THERE.
UM, AND THEN LEGACY HAS TAKEN, TAKEN THE PANACHE OUT OF ADDISON.
UM, THAT WAS ONE OF THE MORE DIRECT COMMENTS FROM ONE OF THE INDIVIDUALS.
UM, ADDISON'S HOTELS AND OFFICE BUILDINGS ARE TIRED.
UM, AND, UH, AND THAT'S SOMETHING THAT AGAIN, CAME FROM SOMEBODY WHO INVESTS REGULARLY IN THIS COMMUNITY.
UM, THE NUMBER ONE THING THE MARKET IS LOOKING FOR IS WALKABILITY PERIOD.
YOU KNOW, DIRECT QUOTE FROM ONE OF THE INDIVIDUALS THAT, UH, AGAIN, INVEST REGULARLY INTO THIS COMMUNITY.
UM, AND THEN THE LAST ONE, GIVE PEOPLE A PLACE TO GO.
AND AGAIN, THESE ARE NOT ALL OF THE, ALL OF THE QUOTES AND ALL OF THE DIFFERENT REFERENCES, BUT IT HITS SOME OF THE HIGH POINTS OF WHERE YOUR DEVELOPERS AND WHERE YOUR BROKERS, WHERE YOUR FINANCIERS, UM, AND YOUR BUSINESS COMMUNITY, THE THINGS THAT THEY ARE LOOKING FOR IN ORDER TO STAY AT THE TOP OF THE GAME.
AND THESE ARE SOME OF THE THINGS THAT THEY'RE, THEY'RE TALKING TO, UM, IN THE POSITION IN, IN THE MARKET POSITION REPORT, THERE'S A LOT OF DATA, BUT IF I HAD TO PUT IT INTO TWO SLIDES, WHICH WE HAVE DONE, IT'S GOING TO BE THESE.
THE FIRST IS THAT, YOU KNOW, RECOGNIZING THAT YOU ARE TRULY A UNIQUE PLACE, RIGHT? AND THAT'S ONE OF THE THINGS WE HEARD FROM THE COMMUNITY.
YOU KNOW, WITH ADDISON CIRCLE, ADDISON LITERALLY SET THE TREND FOR AN ENTIRE STATE IN TERMS OF DEVELOPMENT PATTERNS.
YOU KNOW, THE, YOU, YOU'RE UNIQUE FROM THE STANDPOINT THAT YOU HAVE THAT UNIQUE FROM THE, UH, FROM HAVING THE AIRPORT.
AND WE'LL TALK ABOUT THAT IN A SECOND.
A VILLAGE ON THE PARKWAY, THERE'S JUST A NUMBER OF DIFFERENT KERNELS THAT MAKE YOU STAND OUT, UH, FROM YOUR PEERS.
UH, YOU ARE AN OFFICE SPACE IN EMPLOYMENT JUGGERNAUT, AND THAT IS ABSOLUTELY NO JOKE.
YOUR DAYTIME POPULATION IS WITHIN FIVE MINUTES OF ADDISON CIRCLE, 123,000 PEOPLE.
LEGACY TOWN CENTER, EH, THEY WANT TO, BUT THEY'RE NOT THERE, RIGHT? YOUR EMPLOYMENT BASE, I THINK IT WAS 89,000 PEOPLE, THAT'S NUMBER TWO ON THE LIST, YOU KNOW, COMPARED TO PEER COMMUNITIES AND FROM ALL THE STANDPOINTS AND ALL THE STATS YOU ARE, AND YOU ALREADY KNEW IT.
AND EMPLOYMENT BASED COMMUNITY AND YOU BUILD OFF OF THAT, UM, FROM AN URBAN AND DINING HUB.
YOU ARE THAT VILLAGE ON THE PARKWAY VILLAGE ON THE PARKWAY AT ONE POINT.
AND TALKING TO THEM SAID, YOU KNOW, THEY REALLY WANTED TO BRING IN AND HAD FOR A WHILE, SPECIALTY RETAIL.
WHAT THEY FOUND IS THAT SPECIALTY RETAIL WAS, WAS WAS MOVING OUT AND GOING TO OTHER PLACES, AND THAT PEOPLE WANTED MORE RESTAURANTS.
UM, AND SO NOW YOU HAVE THIS INCREDIBLE RESTAURANT AND ENTERTAINMENT SPACE YOU CAN BUILD OFF OF.
UM, YOU ARE QUIETLY, ECONOMICALLY DIVERSE.
AND THIS IS SOMETHING THAT A LOT OF OTHER PLACES DON'T HAVE BECAUSE YOU HAVE THE AIRPORT, BECAUSE YOU HAVE THE INDUSTRIAL BASE, AND YOU THINK ABOUT IT, YOU HAVE 3 MILLION SQUARE FEET OF INDUSTRIAL SPACE IN YOUR SMALL LITTLE COMMUNITY.
YOU HAVE 2.7 MILLION SQUARE FEET OF FLEX SPACE ON TOP OF THAT.
SO, YOU KNOW, YOU DON'T HEAR A LOT ABOUT IT.
IT DIDN'T SHOW UP IN ALMOST ANY OF THE INTERVIEWS EXCEPT FOR ONE.
UM, BUT THE POINT IS IT'S AN INCREDIBLE DRIVER FOR THE COMMUNITY AND IT'S A NICE CUSHION TO HAVE THAT OTHER COMMUNITIES DON'T.
SO THAT'S IMPORTANT TO KEEP IN MIND 'CAUSE IT'S IMPORTANT TO YOU.
UM, AND THEN FUTURE ACCESS OF COURSE, TO THE SILVER LINE DEVELOPMENT OF THE TOD, THOSE ARE GOING TO BE POTENTIAL GAME CHANGERS POTENTIALLY, YOU KNOW, SPECIFICALLY AROUND ADDISON CIRCLE, ET CETERA.
BUT KEEPING IN MIND, YOU WERE, WHEN IN 1991, OR I THINK IT WAS 91 WHEN, UM, ADDISON CIRCLE FIRST CAME TO BE YOU, YOU WERE AT THE TYPE OF THE SPHERE, RIGHT? WELL, TODAY'S TODAY.
AND SO AT THE SAME TIME, IT'S GREAT TO BE NUMBER ONE, BUT YOU DON'T GET TO BE NUMBER ONE FOREVER, RIGHT? SO EVERYBODY ELSE LEARNED FROM ADDISON AND THEY TOOK ADVANTAGE OF IT, RIGHT? AND THEY ADDED ON AND THEY DID NEW THINGS.
[00:30:01]
NOW IT'S GREAT TO BE THE COOL KID, BUT GUESS WHAT? ALL THE OTHER GOOD COOL KIDS MOVED IN TOO.SO NOW YOU'RE STILL AN IMPORTANT PLACE, BUT YOU'RE NOT AT THE TOP ANYMORE WHEN IT COMES TO BEING THE TRENDSETTER.
YOU KNOW, THAT'S NOT INTENDED TO BE A DOWNER.
THAT'S INTENDED TO POINT OUT THE FACT THAT YOUR BUILDINGS ARE AGING.
YOU KNOW, YOUR BUILDINGS ARE NORMALIZING THE TYPES OF THINGS THAT LEGACY TOWN CENTER PROVIDES YOU DON'T NECESSARILY PROVIDE.
THAT'S NOT NECESSARILY TO SAY THAT IT'S A BAD COMMUNITY BECAUSE IF YOU LOOK AT THE STATS, Y'ALL ARE PHENOMENAL, RIGHT? BUT IF YOU WANT TO COMPETE WITH OTHERS, THOSE OTHER GROUPS, WE HAVE TO KEEP IN MIND AND BE HONEST WITH OURSELVES THAT WE ARE COMPETING WITH AN AGING OFFICE STRUCTURE.
WE ARE COMPETING WITH AGING, UH, RESTAURANT STRUCTURES AND INDUSTRIAL STRUCTURES, ET CETERA.
AND WHAT ARE WE GONNA DO WITH THAT? UM, YOU HAVE NEAR DESTINATIONS, WE CALL THEM NEAR DESTINATIONS BECAUSE TYPICALLY A DESTINATION IS A PLACE WHERE YOU WANT TO SPEND A MINIMUM OF FOUR TO SIX HOURS AND YOU'RE GONNA SPEND A LOT OF MONEY WHEN YOU'RE THERE.
AND USUALLY THE SUCCESS OF THAT IS BECAUSE YOU HAVE A GREAT MIX OF BOUTIQUE.
UM, YOU HAVE BOUTIQUE UH, SHOPPING EXPERIENCES, YOU HAVE UNIQUE RESTAURANTS, AND YOU HAVE A GREAT NUMBER OF PLACES THAT STAY OPEN PAST 10 O'CLOCK.
AND IF YOU HAVE THAT MIX, GENERALLY SPEAKING, WE CALL IT A TEN, TEN, TEN RULE.
IF YOU CAN GET 10 OF EACH OF THOSE WITHIN A WALKABLE SPACE, YOU'RE GOLDEN, RIGHT? BUT IF YOU THINK OF ADDISON AS A COMMUNITY, CAN YOU NAME A SINGLE SPACE THAT HAS IT, YOU KNOW, AND IF YOU CAN, THEN I OWE YOU MONEY BECAUSE I CAN'T FIND IT.
VILLAGE ON THE PARKWAY EXCLUSIVELY, ALMOST EXCLUSIVELY, UH, RESTAURANTS AND ENTERTAINMENT, RIGHT? NOT A KNOCK.
ADDISON CIRCLE REALLY STRUGGLES ON ITS RETAIL SIDE, SO YOU DON'T QUITE HAVE THAT MIX THAT CREATES WHAT YOU CALL A DESTINATION THAT PEOPLE ARE WILLING TO DRIVE 20 MINUTES TO GO TO AND SPEND A GREAT DEAL OF TIME AND MONEY IN.
UM, SO WE CALL THEM NEAR DESTINATIONS.
'CAUSE YOU CHANGE IT UP A LITTLE BIT, YOU'RE ALMOST THERE.
UM, YOU HAVE, UM, LIMITED VISITOR DRAW.
AND AGAIN, THAT COMES TO THE IDEA OF THE DESTINATIONS, RIGHT? BECAUSE DESTINATIONS, ATTRACTIONS, EVENTS, YOU WANT TO BE THAT UNIQUE PLACE THAT EVERYBODY WANTS TO GO TO.
UM, YOU'VE GOTTA HAVE A DESTINATION TO BE ABLE TO PULL THAT OFF.
SO THOSE ARE THE REASONS WE, WE DRAW THAT OUT.
YOU HAVE A SET OF GOOD RESIDENTIAL MARKET STANDARDS.
YOU KNOW, IF YOU LOOK AT THE TRAITS MARKET AS A WHOLE, UH, YOU PERFORM PRETTY WELL.
SO, YOU KNOW, BUT AT THE SAME TIME, IF YOU LOOK AT THE AUDIENCE THAT YOU'RE WORKING WITH, THEN YOUR INCOME IS ACTUALLY LOWER THAN I THINK YOU WOULD EXPECT.
YOUR DISPOSABLE INCOME NUMBERS ARE LOWER THAN YOU WOULD EXPECT IN COMPARISON TO THE PURE PLACES.
AND THAT SPEAKS TO THE DESIRABILITY FOR A SPECIFIC GROUP OF PEOPLE.
AND THAT SPECIFIC GROUP OF PEOPLE ARE GENERALLY SPEAKING ABOUT 20 YEARS YOUNGER THAN ME, RIGHT?
AND SO, SAD TO SAY, AND I WILL NOT DISCUSS MY AGE, UM, BUT THE AVERAGE AGE IN LEGACY TOWN CENTER, I BELIEVE IS IN THE BALLPARK OF 32.
I THINK YOU'RE IN THE BALLPARK OF 36, IF I REMEMBER RIGHT.
I'LL HAVE TO GO BACK AND CHECK THE STATS.
SO WHAT THAT SAYS THOUGH IS YOU WANT TO KNOW WHO'S SETTING THE TRENDS.
YOU FOLLOW THOSE NUMBERS AND THAT'LL TELL YOU IMMEDIATELY WHERE THE COOL KIDS ARE GOING, RIGHT? AND THEY'RE THE PLACES THAT ARE THE MOST ATTRACTIVE.
UM, BOTTOM LINE, AGAIN, WE WANNA POINT OUT, THIS IS NOT TO SAY THE SITUATION IS DIRE.
YOU KNOW, THE WHEELS ARE COMING OFF.
WE'RE SAYING YOU ARE IN A PRIME OPPORTUNITY HERE TO BE ABLE TO CONTINUE TO BE AT THE TOP OF THE GAME, BUT YOU ARE GOING TO NEED TO MAKE SOME ADJUSTMENTS IN ORDER TO BE ABLE TO DO THAT.
AND YOU ARE FULLY CAPABLE OF IT.
YOU HAVE ALL THE TOOLS IN PLACE TO BE ABLE TO PULL IT OFF.
YEAH, THAT'S THE GOOD NEWS HERE.
SO READ THE TEA LEAVES, TAKE ADVANTAGE OF IT WHILE YOU HAVE THE OPPORTUNITY.
SO A COUPLE OF DIFFERENT THINGS AT THE END.
AND THAT IS JUST, YOU KNOW, AS THAT RELATES, WHAT'S IT GOING TO TAKE? AND AGAIN, BUILDING OFF OF WHAT PEOPLE SAID, YOU KNOW, THEY NEED TO SEE AN AGGRESSIVE APPROACH TO BEING ABLE TO, TO ADDRESS SOME OF THESE THINGS.
YOU KNOW, THEY, YOU KNOW, YOUR DEVELOPERS, YOUR FINANCIERS, YOUR BUSINESS OWNERS, THEY WANT WALKABILITY.
SO, YOU KNOW, THEY'RE LOOKING FOR DESTINATIONS, THEY'RE LOOKING FOR ATTRACTIONS.
THEY'RE LOOKING FOR PLACES WHERE PEOPLE WANT TO COME IN MORE OFTEN, UM, BECAUSE IT'S AS GOOD FOR THEM AS ANYBODY.
AND THAT INCLUDES YOUR RESIDENTIAL DEVELOPERS.
UM, BE A PLACE WORTH VISITING, UM, EXPANDING THE CONCEPT OF OFFICE.
YOU KNOW, YOUR TRENDS IN OFFICE ARE CHANGING.
YOU HAVE AN OPPORTUNITY TO CHANGE WITH IT.
AND SO WE'VE SUGGESTED A COUPLE STRATEGIES TO HELP DO THAT.
UM, BECAUSE YOU ARE, AGAIN, SMALL ENOUGH AND IF YOU MAKE THAT WALKABILITY, ADDISON ITSELF CAN BECOME AN OFFICE SPACE.
YOU CAN GO ANYWHERE IN OFFICE, AND THAT'S WHAT TODAY'S GROUP WANTS, RIGHT? UM, MAKING SURE THAT YOUR, YOUR AIRPORT REMAINS AN ECONOMIC ENGINE IS GOING TO BE ABSOLUTELY CRITICAL.
I WAS TALKING TO SOMEBODY LITERALLY TWO HOURS AWAY FROM HERE, AND I MENTIONED THAT I WAS GONNA BE TRAVELING TO ADDISON AND THE FIRST THING HE SAID WAS, I LOVE THEIR AIRPORT.
[00:35:01]
LIKE HE'S THE CEO OF A COMPANY THAT GETS TO DO IT EVERY DAY.BUT HE TALKED ABOUT THE CUSTOMER SERVICE, HE TALKED ABOUT THE ACCESSIBILITY.
I COULD HAVE MADE HIM ONE OF MY INTERVIEWS.
UM, AND THEN FINALLY, INDUSTRY IS CHANGING.
YOU'VE GOT AN OPPORTUNITY THERE TO BE ABLE TO TAKE ADVANTAGE OF THAT AS WELL AND CONTINUE TO STAY AT THE TOP OF THE GAME AS IT RELATES TO INDUSTRY.
SO AGAIN, IT'S QUIET, WE DON'T TALK ABOUT IT MUCH, BUT IT'S A GAME CHANGER FOR YOU AS A COMMUNITY.
SO THOSE ARE THE HIGHLIGHTS OF THE MARKET POSITION REPORT.
THAT'S THE READER'S DIGEST VERSION FOR THOSE OF US OLD ENOUGH TO REMEMBER READER'S DIGEST.
SO, UM, AND WE'LL BE HAPPY TO ANSWER QUESTIONS WHEN IT'S TIME TO ANSWER QUESTIONS.
SO BEFORE WE GET TO THE VISION STORY, THIS IS A, A GOOD PLACE TO PAUSE.
I, I THINK DAVE, DAVE MADE A GOOD POINT OF SOME OF THIS STUFF.
YOU KNOW, WE HAVE HAD CONVERSATIONS TO TALK THROUGH WITH, UM, WITH CPA IN DETAIL.
AND THEN, UM, THIS REALLY HAVING IT ALL ORGANIZED TOGETHER INTO THESE TWO DOCUMENTS, UM, AND PRESENTED AND, AND ORGANIZED KIND OF ALL TOGETHER.
I THINK THE TIME OR SOME OF THIS DEMOGRAPHIC STUFF, THE FIRST TIME WE MIGHT HAVE LOOKED AT IT WAS BACK IN, I THINK OUR SECOND MEETING.
SO, UM, LET'S TAKE A FEW MINUTES BEFORE WE GET TO THE VISION, TO THE VISION STATEMENT.
I WOULD, UM, ENCOURAGE YOU GUYS THOUGH TO LOOK AT BOTH, UM, BOTH OF THESE DOCUMENTS THAT ARE IN THE MIDDLE, UM, IN THE MIDDLE OF THE TABLE IF YOU WANT, IF YOU HEARD SOMETHING THAT I TALKED ABOUT OR THAT TONY TALKED ABOUT THAT YOU WANT TO KIND OF LOOK INTO A LITTLE BIT MORE, THEY'RE BOTH OF THOSE DOCUMENTS KIND OF, UH, UNPACK THIS A A LITTLE BIT MORE.
BUT LET'S TAKE A FEW MINUTES JUST TO TAKE A, A, A FEW QUESTIONS, UM, KIND OF THE CRITICAL ONES OR THE FIRST TWO OR THREE, AND WE'LL, WE'LL TALK ABOUT THOSE AND THEN, UH, WE'LL MOVE ON TO THE VISION STORY.
BUT I WANT TO GET DAVE FIRST, IF YOU, DID YOU HAVE A SPECIFIC QUESTION, DAVE, OR YOU JUST BRINGING UP THAT YOU WANTED TO HAVE A CONVERSATION? I'M, I'M GONNA TRY AND FRAME IT AS A QUESTION, BUT, UM, AGAIN, VERY COMPREHENSIVE PRODUCT.
I DON'T WANT START NEGATIVE, BUT I HAVE TO SAY I DON'T NECESSARILY AGREE WITH THE PEER SET YOU'VE CHOSEN.
UM, I'M PRETTY FAMILIAR WITH MOST OF THEM AND I THINK THEY'RE VERY, VERY DIFFERENT.
IF YOU LOOK AT DOMAIN, FOR EXAMPLE, IN AUSTIN, IF YOU LOOK AT BUCKHEAD, IF YOU LOOK AT LEGACY AGAIN, I'M NOT SURE THAT IT, IT, UH, MAKES YOUR END POINT DIFFERENT.
IT'S JUST, I STRUGGLE BECAUSE YOU ARE TRYING TO SQUARE A CIRCLE, IN MY OPINION.
AND SO YOU'RE, YOU'RE REFERRING TO THE PEER COMMUNITIES THAT WERE USED IN THE, THE MARKET.
YEAH, I'M TA I'M REALLY TALKING ONLY ABOUT THE MARKET REPORT 'CAUSE THAT'S NEW TO US, PRETTY NEW TO US.
UM, I THINK THE THING THAT I HEARD FROM YOU TONIGHT, WHICH, UH, RESONATES AND, AND, AND I APPRECIATE THE FACT YOU'VE KIND OF DELIVERED A LITTLE BIT OF BAD NEWS AND YOU'VE TRIED TO PUT IT IN A, IN A POSITIVE WAY.
WE'RE KIND OF LAGGING IN EVERY AREA A LITTLE BIT FROM WHAT WE WERE, WHETHER IT'S OFFICE, WHETHER IT'S MONT ROW, UM, AND I THINK THAT'S GONNA NECESSITATE A DIFFERENT MINDSET.
AND WHAT I MEAN BY THAT IS, I THINK IN THE PAST HISTORICALLY, PEOPLE HAVE COME TO US.
PEOPLE HAVE WANTED TO BE HERE, PEOPLE HAVE WANTED TO BE ON THE TOLLWAY.
PEOPLE HAVE WANTED, NOW YOUR FIRST WORD, YOU HAVE TO BE AGGRESSIVE.
AND I THINK THAT REALLY HAS TO BE A WATCH WORD FOR US GOING THROUGH THIS PROCESS.
I HAVE AN ENDPOINT HERE, I WON'T BRING IT UP FULLY NOW, BUT IT STARTS WITH AN I AND IT ENDS WITH AN INCENTIVES.
AND I BROUGHT THAT UP IN ANOTHER MEETING AND WASN'T NECESSARILY MEANT WELL.
BUT I THINK THAT'S ONE OF THE THINGS WE HAVE TO PUT ON THE TABLE IN TERMS OF THIS JOURNEY, IS THAT IF WE ARE IN A MORE COMPETITIVE ENVIRONMENT, IF WE HAVE TO BE MORE AGGRESSIVE, WE'RE GONNA HAVE TO THINK HARD ABOUT HOW WE WIN THIS GAME.
AND, UH, TO ME, THAT HAS SOME CONNOTATIONS ABOUT HOW WE APPROACH IT.
SO IT'S NOT REALLY A QUESTION, BUT THANKS FOR LISTENING.
I APPRECIATE IT AND IT'S A LARGE FORUM, BUT THANKS TO, TO BUILD ON ON WHAT DAVE SAID FOR A SECOND.
SO THE, THE FIVE PEER COMMUNITIES THAT WERE, UM, THAT WERE SELECTED WERE PROVIDED, UM, YOU KNOW, FROM, FROM STAFF, UM, AND, UH, INC WELL PLANNING DEVELOPMENT SERVICES, UM, WAYNE FROM ECONOMIC DEVELOPMENT.
UM, AND I THINK WHAT WE ASKED HIM WAS WHAT FOR A CROSS SECTION OF A FEW PLA FOUR FROM INSIDE TEXAS, AND THEN ONE, YOU KNOW, BUCKHEAD FROM, FROM ATLANTA.
SO THAT, THOSE CAME FROM STAFF WITH A LITTLE BIT OF DISCUSSION.
AND I MEAN, WE STARTED WITH I THINK 20 OF 'EM AND, AND NARROWED IT DOWN TO THOSE FIVE.
UM, YOU, THE MARKET REPORT DOES GET INTO MORE DETAIL INTO THOSE.
UM, I, I WOULD, I'D KIND OF SUMMARIZE A LOT OF THE CONVERSATIONS OUR TEAM HAD BY SAYING, WHAT'S A, A HUGE DIFFERENCE? YOU, YOU USED THE WORD A LITTLE TIRED OR A LITTLE, YOU KNOW, YOU WENT FROM THE LEADER AND YOU'RE NOT SURE, OR TWO DOWN WHAT ADDISON STILL HAS THAT A LEGACY OR A FRISCO OR SOME
[00:40:01]
OF THESE NEW MASTER PLAN PLACES WILL NEVER HAVE IS YOU'RE A MORE HUMAN SCALE OF MIXED USE.UM, WHAT THAT MEANS IS IT, AND TONY HIT ON THIS OF ADDISON, THE COMMUNITY AS AN OFFICE, THAT THE WHOLE COMMUNITY BECOMES KIND OF THAT, THAT OFFICE ENVIRONMENT.
YOU'RE NOT LOOKING FOR ONE BUILDING OR ONE AREA PER SE, BUT SO THOSE MIXED USE PLACES, A LEGACY OR SOMETHING LIKE THAT.
YOU'RE DRIVING, YOU'RE PARKING IN A GARAGE, YOU'RE GOING TO WORK, YOU'RE GETTING OUT, YOU'RE GOING TO THE SHOPS OR WHATEVER.
YOU'RE NOT REALLY, UNLESS YOU'RE A YOUNG, A YOUNG PERSON LIVING IN THOSE APARTMENTS, YOU'RE NOT REALLY LIVING IN THAT ENVIRONMENT.
THIS IS A, THIS IS SUCH A UNIQUE PLACE.
AND THE, THE VISION STORY, WE WERE WORDSMITH AND YOU KNOW, WHAT WORD TO USE AND WHAT TO CALL IT, A TOWN, AN OASIS, A YOU KNOW, AN ISLAND.
THERE WAS A LOT OF DIFFERENT WORDS USED, BUT YOU HAVE THAT URBAN ADVANTAGE, THAT MIXED USE ADVANTAGE OF HAVING EVERYTHING CLOSE AND WALKABLE, BUT IT'S NOT AT SUCH A HUGE SCALE THAT IT'S SCARY OR OVERWHELMING.
AND SO A A LOT OF DIFFERENT PEOPLE WELCOME THAT KIND OF ENVIRONMENT AND NOWHERE ELSE IS GONNA BUILD IT LIKE THIS FROM, FROM SCRATCH.
IT'S MORE, YOU GUYS STARTED IT BACK BEFORE IT WAS COOL.
IT'S MUCH MORE, UH, YOU KNOW, AUTHENTIC.
AND EVEN THE NEXT LEVEL OF DENSITY THAT ADDISON GOES TO IS STILL NOT GONNA BE THAT SCARY, UM, YOU KNOW, TO MOST PEOPLE.
UM, AND THAT IS THAT HUMAN SCALE, AUTHENTIC MIXED USE IS SOMETHING THAT IT, IT JUST KEEPS COMING UP WITH WITHIN OUR, UM, WITHIN OUR TEAM.
UM, BUT TO KINDA THE OTHER PART, DAVE, OF, OF WHAT YOU MENTIONED IS BEING AGGRESSIVE OF EVERYBODY THAT WE TALK TO ON THE MARKET SIDE AND, AND OUR TEAM THOUSAND PERCENT AGREES WITH YOU OF, OF THIS.
ADDISON HAS A GREAT OPPORTUNITY, BUT YOU, YOU NEED TO CHASE THAT VISION AND YOU NEED TO CHASE IT VERY, VERY AGGRESSIVELY BECAUSE, UM, OTHER PEOPLE, OTHER PEOPLE ARE, I WANTED TO GET AL I'LL GET AL FIRST AND THEN I'LL COME TO THE BACK.
YEAH, I WOULD JUST LIKE TO GO BACK TO THE SLIDE WITH THE QUOTES ON IT.
THERE WAS ONE QUOTE THERE THAT I'D LIKE TO GET A LITTLE BIT MORE COLOR ON.
THE, THE SECOND FROM THE BOTTOM.
I'M NOT SURE WHO SAID IT, BUT IT SOUNDS TO ME LIKE SOMEBODY MORE IN THE BUSINESS COMMUNITY, THE NUMBER ONE THING THE MARKET IS LOOKING FOR IS WALKABILITY, PERIOD.
I, I DON'T KNOW IF YOU HAVE ACCESS TO THIS DATA, BUT WHEN I READ THAT, I, I'M HEARING IN MY, IN MY HEAD, SOMEBODY WHO HAS A DEFINITIVE PERSPECTIVE THAT THEY'VE ACQUIRED THROUGH SOME EXPERIENCE OR THROUGH SOME SPECIALIZED KNOWLEDGE.
CAN YOU HELP ME UNDERSTAND PERHAPS WHAT'S BEHIND THAT STATEMENT? YEAH, ABSOLUTELY.
BECAUSE THAT'S A, THAT'S A PRETTY DEFINITIVE THING TO SAY.
OH YEAH, ACTUALLY, I, I AM DETERMINED NOT TO SPEAK.
UM, SO YES, WITHOUT BEING ABLE TO DISCLOSE EXACTLY WHO IT IS, OF COURSE I CAN TELL YOU IT'S SOMEBODY WHO IS INVOLVED IN A NUMBER OF DIFFERENT BIG LEVEL PROJECTS, UM, BOTH IN THIS COMMUNITY AND IN COMPETING COMMUNITIES.
AND SO ONE OF THE INDIVIDUALS THAT WE TALKED TO, UM, YOU KNOW, JUST SAID THAT ABSOLUTELY POINT BLANK.
AND, UM, NOW THERE WERE A COUPLE OF OTHER PIECES ON BOTH SIDES OF THAT, BUT I, I WOULD ALSO LOVE TO QUOTE, BUT I WOULD GIVE THE NAME OF THE PERSON AWAY IF I DID IT 'CAUSE THEY WERE AWESOME.
UM, BUT IT, THAT WAS AN IMPORTANT PIECE TO THEM IS THAT WALKABILITY PIECE IS, IS EXACTLY WHAT THE MARKET IS LOOKING FOR.
AND WITHOUT IT, YOU CAN'T COMPETE.
SO I, SO I GUESS MY QUESTION IS, I, I TAKE IT AT FACE VALUE UHHUH
WHAT IS IT IN YOUR SUM, TOTAL OF YOUR EXPERIENCE THAT LED YOU TO THIS CONCLUSION SO FORCEFULLY? MM-HMM.
AND, AND A LOT OF IT GOES BACK TO EXACTLY WHAT PEOPLE ARE, YOU KNOW, THE, THE SAME TYPES OF PEOPLE THAT ARE, UM, THAT ARE ATTRACTED TO THE, SOME OF THESE OTHER DEVELOPMENTS THAT THEY ARE WORKING ON, HIGH LEVEL DEVELOPMENTS THAT THEY'RE WORKING ON.
THE SUM, HE SAID THE SUM PART OF IT IS WALKABILITY AT THE END OF THE DAY, WALKABILITY CELLS.
AND HE'S LITERALLY, HE SAID THAT'S THE END OF THE STORY.
AND IF YOU, IF YOU DON'T HAVE THAT PIECE IN PLACE, AND HE WASN'T, HE WAS REFERRING TO A NUMBER OF DIFFERENT TYPES OF THINGS, BUT IT WENT HAND IN HAND WITH THE IDEA OF ATTRACTIONS.
IT WENT HAND IN HAND WITH THE DISCUSSION OF OFFICE SPACE, UM, AND THE ABILITY TO, YOU KNOW, MOST OF THE PLACES WHERE, UH, YOU ARE COMPETING AGAINST NOW AND YOUR OFFICE, YOU HAVE AN OFFICE CORRIDOR, A LOT OF THE PLACES YOU ARE COMPETING WITH HAVE AN OFFICE CONCENTRATION.
AND SO THE ABILITY TO PUT THOSE TWO TOGETHER TO FIND CREATIVE WAYS TO MAKE THOSE AREAS WORK.
SAME THING WITH YOUR RESTAURANTS.
YOU HAVE A VERY LINEAR STYLE OF WHAT'S CALLED RESTAURANT ROW, I GUESS, HERE.
UM, OR AT LEAST THAT'S WHAT THEY CALLED IT, UM, INDIVIDUALS WE INTERVIEWED.
UM, SO, YOU KNOW, HE WAS THE ONE THAT SAID IT THAT DEFINITIVELY, BUT SEVERAL OTHER FOLKS ACTUALLY SAID MUCH THE SAME THING.
THEY JUST DIDN'T SAY IT WITH, AS YOU SAID, THAT LEVEL OF ABSOLUTE CLARITY.
SO, YOU KNOW, HE SAID IT VERY CLEARLY.
[00:45:01]
EVERYBODY ELSE KIND OF, I DON'T WANNA SAY EVERYBODY, BUT MOST EVERYBODY ELSE ALLUDED TO IT.SO, YEAH, I DON'T KNOW IF THAT ANSWERED THE QUESTION.
WELL, AND WHAT I CAN TELL YOU IS, I'M, I'M SORRY.
WHEN I HEAR DECLARATORY STATEMENTS LIKE THAT, I, I, I ALWAYS WANT TO ASK, WELL, WHAT ARE YOU THINKING? MM-HMM,
IS IT BECAUSE YOU'VE DONE 17 OF THESE DEVELOPMENTS AND EVERY ONE OF THEM THAT'S DONE LIKE THAT HAS MADE LOTS OF MONEY FOR THE INVESTORS? IS IT BECAUSE YOU HAVE A PARADE OF PEOPLE, YOU HAVE A, A MARKET RESEARCH GROUP THAT'S VERY GOOD AT TAKING THE PULSE OF PEOPLE? THAT'S KIND OF WHAT I'M GOING AFTER.
IF WE DON'T KNOW, WE DON'T KNOW.
I DON'T WANNA BELABOR THE POINTS.
WELL, AND, AND I CAN TELL YOU THAT IN TO ANSWER BOTH TO THE BOTH OF THOSE POINTS.
UM, THIS IS SOMEBODY WHO DOES DEALS ACROSS THE COUNTRY AND, AND HAS, HAS CLARITY ACROSS THE COUNTRY AS WHAT IS IN DEMAND, UM, AND HAS THE RESEARCH TO BACK IT UP.
SO, AND TO BE COMPLETELY HONEST, HE HAD MUCH BETTER RESEARCH THAN I DID AND, AND I HAVE SOME, SO YEAH, I WAS IMPRESSED.
LET'S GO TO THE FAR BACK FIRST AND THEN WE'LL COME TO YOU TWO.
CAN WE GO TO PAGE, UH, 16? SLIDE 16, LAST BULLET POINT.
AND I'M JUST TRYING TO SEE IF YOU CAN ADD SOME COLOR TO THAT.
AND I'LL GIVE YOU ONE EXAMPLE JUST RIGHT OFF THE BAT.
I KNOW I'M GONNA, I'M
UM, YEAH, I'LL GIVE YOU ONE GOOD EXAMPLE.
FOR EXAMPLE, UM, ARE YOU FAMILIAR WITH, UM, MICRO, MICRO FACTORIES, THE CONCEPT OF MICRO FACTORIES? MM-HMM.
AND AT THE SAME TIME, THANK YOU, COD UH, WE FOUND OUT WHAT WAS GOING WRONG WITH OUR DISTRIBUTION LINES, ET CETERA.
AND YOU'RE STARTING TO SEE SOME OF THAT, THOSE MICRO FACTORIES, UH, BECOME A STRENGTH.
AND, AND SO THAT IS ONE GOOD EXAMPLE WHERE YOU HAVE SPACE AND YOU HAVE AN OPPORTUNITY TO MODERNIZE SPACE, AND ACTUALLY YOU HAVE AN OPPORTUNITY TO MODERN MODERNIZE IT IN A WAY THAT INCLUDES NUMEROUS DIFFERENT, UM, INDUSTRIAL GROUPS WITHIN THE SAME AREA.
SO, YOU KNOW, THERE ARE DIFFERENT WAYS THAT INDUSTRIAL TRENDS ARE CHANGING.
UM, AND YOU HAVE THE OPPORTUNITY TO TAKE ADVANTAGE OF THINGS LIKE THE MICRO FACTORIES.
AND, AND WE TALK A LITTLE BIT, AND WE'LL TALK A LITTLE BIT MORE AS WE GO, UM, A LOT ABOUT PLACES LIKE THE INWOOD CORRIDOR, WHERE RIGHT NOW YOU SEE, UH, THE, THE OPPORTUNITIES FOR A VARIETY OF DIFFERENT THINGS, BUT PRIMARILY YOU'RE LOOKING AT, UH, TRANSPORTATION DISTRIBUTION, THAT, THOSE TYPES OF, OF, OF ELEMENTS.
YOU CAN GO FURTHER WITH THAT, WITH THE CONCEPT OF LIKE A MICROFACTORY OR DIFFERENT INDUSTRIAL TRENDS THAT WE'RE SEEING ON THE HORIZON, BECAUSE THAT'S REALLY WHAT WE'RE SEEING IN INDUSTRY.
YOU KNOW, WE SAW CHANGES RADICALLY IN THE RETAIL SECTOR FIRST, RIGHT? JUST COMPLETELY TRANSFORMED FROM WHAT IT WAS EVEN A DECADE AGO AND THEN PRIOR TO COVID.
BUT NOW WHEN COVID HIT, UH, THE OFFICE SPACE COMPLETELY IS, IS NOW IN THE PROCESS, IS STARTING TO FIGURE OUT HOW TO ADAPT TO THE CHANGES IN, IN MARKET DEMANDS AND, AND, UH, EMPLOYEE DEMANDS, ET CETERA.
INDUSTRY IS THE THIRD AND IT'S COMING NOW.
AND SO NOW WE'RE STARTING TO SEE THAT LEVEL OF TRANSFORMATION START TO HAPPEN IN THE INDUSTRIAL SECTOR THAT WE SAW HAPPEN IN OTHER AREAS.
AND THIS IS WHERE AGAIN, YOU HAVE AN OPPORTUNITY TO GET THERE FIRST AND START LOOKING AT INNOVATIVE WAYS THAT YOU CAN BE TALKING TO YOUR INDUSTRIAL DEVELOPERS AND YOUR INDUSTRIAL SPACE AND BE PREPARED AND TAKE ADVANTAGE OF THOSE CHANGES AS THEY ARE COMING ONLINE.
SO AGAIN, THIS IS YOUR OPPORTUNITY TO BE FIRST AND GET OUT THE GATE.
AND, AND AGAIN, THE NICE THING IS IF MICRO FACTORIES, IF YOU DECIDE TO MAKE A SPIN FOR THOSE OR MAKE A PLAY FOR THOSE, AND IT DOESN'T HAPPEN, THE GOOD NEWS IS YOU STILL HAVE WHAT YOU HAVE.
SO IT HASN'T CHANGED, BUT OPPORTUNITIES TO CONTINUE TO GROW AND INNOVATE IN THAT SECTOR ARE COMING AND FOR YOU TO BE ABLE TO TAKE ADVANTAGE OF THOSE AT THE, IN, AT THE INITIAL STAGES IS GONNA BE IMPORTANT BECAUSE WE DON'T SEE THAT ONE COMING QUESTION ABOUT INDUSTRIAL AUDIO ON THAT SUBJECTIVE, IT MIGHT BE MORE OF A QUESTION FOR LESLIE, WHAT'S MORE COMMON NEW STANDARDS, CEILING HEIGHTS FOR INDUSTRIAL SPACE BECAUSE THEY'VE GONE TO, YOU KNOW, DOING VERTICAL? YEAH, YEAH.
UM, I BELIEVE YOU'RE REFERENCING THE UDC.
WHAT WAS THAT? ARE YOU REFERENCING THE UDC? LIKE NO, I'M JUST ASKING THAT 'CAUSE I'M WANT A FOLLOW UP QUESTION.
IS, IS ARE WE PROHIBITED BECAUSE OF AIRBORNE PATH ON NW BECAUSE OF THAT HEIGHT? OH NO, SORRY, SORRY.
[00:50:01]
MUCH OF A, OF A CONCERN ON THE INWOOD CORRIDOR.UM, THERE ARE SOME CONCERNS, BUT YOU, THERE'S QUITE A BIT OF OPPORTUNITY IN FOR, IN TERMS OF HEIGHT.
AND I WILL SAY WHEN YOU, WHEN YOU'RE LOOKING AT INDUSTRIAL DEVELOPMENT, YOU KNOW, WE, I CALL IT A JUMBO STORY 'CAUSE USUALLY IT'S A SINGLE STORY, JUST BIG, RIGHT? AND, UM, SO GENERALLY SPEAKING, YOUR AIRSPACE DOESN'T WORRY ABOUT THAT AS LONG AS YOU KNOW, YOU'RE NOT GOING TWO, THREE STORIES HIGH, IT'S TYPICALLY A STORY AND A HALF, ET CETERA.
THE OTHER PIECE KEVIN BROUGHT UP THAT I WANTED TO MENTION ON THE INDUSTRIAL SIDE, UM, SLASH COMMERCIAL SLASH OFFICE, EVERYTHING KIND OF MERGING TOGETHER IS THE CONCEPT OF MAKER SPACES AND COWORKING SPACES AND UH, UM, YOU KNOW, JUST ALL THE DIFFERENT MIXES THAT WE'RE STARTING TO SEE NOW THIS CONGLOMERATION AND YOU ARE INCREDIBLY WELL SET FOR ENTREPRENEURSHIP, UH, AS A COMMUNITY AND HAVING SOME OF THOSE MAKER HUBS AND HAVING SOME OF THOSE OPPORTUNITIES IN PLACE, UH, TO BE ABLE TO BUILD OFF OF THAT, YOU KNOW, SMALL SPACES THAT PEOPLE CAN BUILD OUT OF.
AGAIN, YOU'RE JUST INCREDIBLY WELL PREPARED TO DO THINGS LIKE THAT, PARTICULARLY ALONG THE INWOOD CORRIDOR AND IN YOUR INDUSTRIAL AREAS BECAUSE THOSE TEND TO BE FLEXIBLE, UM, AND TOLERANT BY NATURE.
TAYLOR, UM, LOOK, I, I APPRECIATE THE, UH, THE DIFFICULTY AND THE, AND AND THE CHALLENGE OF PRESENTING THIS MUCH DATA, BUT IS KIND OF A CHALLENGE TO THE GROUP FROM, YOU KNOW, MAYBE MORE OF A REAL ESTATE INVESTMENT LENS IN, IN WHAT WE SEE AND HEAR, UH, COMPARING TO PEER CITIES.
AND WE AGREE IT'S VERY CHALLENGING TO PICK THIS EXACTLY THE RIGHT PEER CITY 'CAUSE THAT'S WHAT MAKES ADDISON KIND OF SPECIAL.
BUT THE TAKEAWAY I HAD, AND I WAS ACTUALLY A LITTLE SURPRISED BY THE DATA, WAS JUST HOW LOW WE RANKED ACROSS THE BOARD.
AND I REALLY THOUGHT OF THAT AS A, AS A WAKE UP CALL.
UH, IN OFFICE, WE KNOW OUR CHALLENGES RETAIL, WE HAVE A STRONG NODE, AND THEN WE HAVE VERY WEAK NODES, UH, THAT OBVIOUSLY NEED IMPROVEMENT.
INDUSTRIAL, YOU JUST TALKED ABOUT AND, AND, AND YOU ACTUALLY JUST DID IT.
AND WE DO HAVE THIS AMAZING OPPORTUNITY AND WE ACTUALLY HAVE MORE INDUSTRIAL SPACE HERE, BUT IT'S HIGHLY VACANT.
THE RATES ARE POOR, IT'S NOT INSTITUTIONAL QUALITY.
IN 64% OF IT WAS BUILT IN THE SEVENTIES.
IT'S, IT'S OBSOLETE, IT'S NOT GONNA WORK.
AND THEN THE ONE THAT ABSOLUTELY FLOORED ME WAS JUST HOW POOR OUR HOTEL, WE HAVE 3,663 HOTEL ROOMS WITH THE AVERAGE DAILY RATE OF 68 BUCKS A NIGHT.
AUSTIN IS DOUBLE US AND THAT'S THE ENTIRE TOWN OF AUSTIN, THE CITY.
I MEAN, THAT TO ME WAS A REAL IN YOUR FACE, GUYS.
YOU KNOW WHAT IS GOING ON HERE AND, AND AS WE FORMULATE THIS PLAN.
WE HAVE TO CONTINUE TO FOCUS ON HOW ARE WE GONNA MAKE IT EASY, BEST TO CREATE THE QUALITY, THE DENSITY.
BOY, WE'RE OVERUSING THE WORD WALKABILITY, BUT I, I GOTCHA
WE, WE LIKE THE WALKABILITY, BUT TRUE WALKABILITY, NOT WALKABILITY AROUND ADDISON CIRCLE PARK, BUT AS I'M GOING DOWN BELTLINE AND TRYING TO CROSS THE, YOU KNOW, THE STREET AND NOT GET KILLED, OR AS I'M WALKING ON MIDWAY OR INWARD OR ADDISON ROAD, SO THAT THERE TRULY IS THE CONNECTIVITY ACROSS THE ENTIRE TOWN.
BUT AGAIN, APPRECIATE THE, SORRY FOR THE DIATRIBE, BUT I APPRECIATE THE, THE, THE, HOW YOU HAD TO TRY AND PRESENT THIS.
'CAUSE I DO TRULY THINK YOU WERE PUTTING THE RIGHT WORDS IN THERE ABOUT WHAT WE NEED TO DO TO BE COMPETITIVE, AND THAT WE NEED TO BE COMPETITIVE, AND THAT WE'RE, WE'RE, WE'RE AT RISK OF FALLING BEHIND.
WELL, SO I, I WILL SAY WE'VE ALWAYS TAKEN THE APPROACH FROM THE VERY BEGINNING OF THIS PROCESS.
I'M MORE THAN HAPPY TO DO DEEP DIVES ON ANY OF THIS ANYTIME WITH, WITH FOLKS, UM, AND GET TO, UM, WHEREVER, WHEREVER IT GOES IN TERMS OF THE FEEDBACK THAT YOU ALL HAVE.
I MEAN, OUR CPAC HAS BEEN AMAZING IN TERMS OF THE, THE LEVEL OF DETAIL AND INTEREST AND, AND KNOWLEDGE THAT THEY'RE BRINGING TO THE CONVERSATIONS.
UM, AND AGAIN, WE'RE FACILITATORS ON A LOT OF THIS STUFF.
WE CAN SAY, WE KNOW A LOT OF THINGS, WE CAN BRING DATA FROM OTHER PLACES THAT WE'VE WORKED, UH, BUT YOU GUYS REALLY KNOW AND, AND WILL HELP US KIND OF FLESH OUT SOME OF THOSE, THOSE DETAILED THINGS.
BUT, BUT JUST TO KIND OF WRAP, WRAP UP AND, AND MOVE US FORWARD INTO THE, UH, INTO THE VISION PART OF THIS AND, UM, IS YOU'LL, YOU KIND OF, YOU REALLY DESCRIBED THE, THE, WE ARE USING WALKABILITY FOR COMMUNICATION PURPOSES OF TRYING TO SUM, BOIL IT DOWN TO A COUPLE OF KEYWORDS.
BUT THERE ARE DENSITY CONVERSATIONS.
THERE'S QUALITY OF LIFE CONVERSATIONS.
BUT IF YOU THINK ABOUT UPTOWN DOWN IN DALLAS, OR IF YOU THINK ABOUT PARTS OF LEGACY WEST, OR IF YOU THINK ABOUT PARTS OF, UM, CITY LINE, YOU KNOW, THERE AT, AT GEORGE BUSH AND, AND 75, WHEN YOU GET BOOTS ON THE GROUND AND START WALKING AROUND, IT'S A PRETTY COMFORTABLE, USEFUL, INTERESTING AND SAFE WALK.
AND IN ADDISON, YOU HAVE ADDISON CIRCLE HERE THAT HAS PARTS THAT ARE, THAT
[00:55:01]
ARE WALKABLE, BUT WE'RE BUILDING SOME DENSITY.WE'RE BUILDING SOME QUALITY, YOU KNOW, NODES OF DEVELOPMENT.
BUT THE, THE INFRASTRUCTURE AROUND IT IS STILL KIND OF, HAS A LITTLE BIT OF A SUBURBAN, YOU KNOW, AUTOCENTRIC KIND OF ROADIE KIND OF FEEL TO IT.
AND SO PEOPLE ARE NOT GONNA WALK VERY FAR WHEN THEY HAVE TO TRY TO WALK ACROSS BELTLINE THE WAY IT IS.
UM, YOU KNOW, I'VE BROUGHT THIS UP AND I'LL BRING IT UP AGAIN WHEN WE INTRODUCE THE, THE ROAD CA THE CORRIDOR CATEGORY HERE IN A LITTLE BIT, BUT THERE'S BEEN A LOT OF CONVERSATION ABOUT THE EAST WEST CONNECTION OVER THE TOLLWAY, RIGHT? WE KNOW PEOPLE WANT TO GET EAST WEST ACROSS THERE.
HOW MANY OF YOU, RAISE YOUR HAND IF YOU HAVE EVER TRIED TO WALK ACROSS THAT INTERSECTION? HOLY SMOKES.
AND, AND HOW DID THAT WALK GO FOR YOU?
YEAH, SO, YOU KNOW, I KNOW WE'RE TALKING ABOUT HOW CAN WE, HOW CAN WE INVEST IN ADDISON? HOW CAN WE DO A CROSSING OF THAT AREA? BUT IF IT IS NOT SAFE AND COMFORTABLE AND USEFUL FOR PEDESTRIANS AND, AND CYCLISTS ON EITHER SIDE OF THAT, YOU'RE NOT GONNA GET A WHOLE LOT OF PEOPLE WALKING IT UNLESS THEY REALLY HAVE A PURPOSE TO, TO DO IT.
AND I COULD GIVE THAT SAME EXAMPLE OF, OF MIDWAY AND THERE'S, THERE'S ALL KINDS OF ADDISON WHERE YOU HAVE POCKETS OF GREAT STUFF AND THERE'S POCKETS OF REALLY GREAT STUFF, YOU KNOW, NOT A VERY FAR WALK AWAY, BUT IT'S JUST NOT A WALK THAT PEOPLE WANT, YOU KNOW, WANT TO MAKE, UM, RIGHT NOW.
AND SO IF WE'RE REALLY TALKING, YOU KNOW, ABOUT THAT QUALITY OF LIFE AND, AND THE NEXT LEVEL, UM, IT IS, IT IS ABOUT WALKABILITY AND THE DENSITY AND THE QUALITY OF LIFE IS, UM, IS GONNA COME WITH IT.
UM, AGAIN, WE'LL, WE'RE HAPPY TO HANG OUT AFTER AND, AND GET INTO MORE DETAILS ON ON ANY OF THIS THAT YOU, THAT YOU WANT TO, IF YOU WEREN'T ABLE TO LOOK AT THOSE REPORTS BEFOREHAND, I WOULD DEFINITELY ENCOURAGE YOU TO GO, UM, DIG THROUGH THEM LATER.
'CAUSE THEY'VE, UH, THERE'S A LOT OF DATA IN THERE AND IT'S FINALLY, YOU KNOW, WE GOT IT FORMATTED INTO SIMILAR TO WHAT THE FINAL PLAN DOCUMENT'S GONNA LOOK LIKE.
SO I'M GONNA MOVE FORWARD INTO THE VISION AND, UM, TONY WILL HANG AROUND AND YOU GUYS CAN GRILL HIM MORE AFTER
I AM NOT TOUCHING THE MIC ANYMORE.
UM, SO THIS IS THE VISION STORY.
UM, ALL OF THOSE THINGS THAT, THAT WE HAD TALKED ABOUT PREVIOUSLY, HOW IT CAME TOGETHER, UM, I AM JUST GOING TO, I'M GONNA READ THIS TO YOU ALL, UM, AND JUST, I, I'M GONNA PARK ON A COUPLE THINGS AND, AND HIGHLIGHT A COUPLE OF SPECIFIC WORDS WHEN WE'RE DONE WITH THIS.
WHAT THIS IS GONNA LOOK LIKE ON THE WEBSITE IS IT'LL BE A VOICEOVER OVER A VIDEO.
SO YOU'LL HEAR SOMEBODY TALKING, DESCRIBING THESE WORDS WITH VIDEO IN THE BACKGROUND THAT SUPPORTS IT WHEN IT GOES ON THE, UM, ON THE FINAL WEBSITE.
UM, AND THIS FIRST PART UP IN BOLD IS WHAT WE'RE CALLING THE VISION STATEMENT.
AND THEN IF YOU REALLY WANT TO UNPACK THE, THE LONGER VERSION, UM, ADDISON IS AN URBAN TOWN IN THE HEART OF THE DFW METROPLEX.
WE ARE THE PACESETTER FOR WALKABLE MIXED USE COMMUNITIES IN TEXAS.
AND BEYOND CREATING A TOWN WHICH IS FULLY CONNECTED TO ITSELF AND THE REGION, WE SET THE STANDARD BY PRIORITIZING MULTIMODAL MOBILITY OPTIONS FOR MOVING IN AND AROUND ADDISON, INCLUDING WALKING, BIKING, AND INTERNAL PUBLIC TRANSIT OPTIONS.
CREATING A PEOPLE FIRST DESIGN TO FOSTER A DIVERSE AND THRIVING COMMUNITY AND LOCAL ECONOMY IN A SAFE, VIBRANT, AND CONNECTED ENVIRONMENT.
UM, THAT'S WHY THE SHORT PHRASE IS WALKABLE, CONNECTED COMMUNITY.
UM, AS WE LOOK AHEAD TO 2050, WE RECOGNIZE THAT OUR STRENGTH LIES NOT IN EMULATING OTHERS OR IN APPEALING TO ALL, BUT IN EMBRACING WHAT SETS US APART.
A LOT OF CONVERSATION ABOUT ADDISON NOT TRYING TO BE EVERYBODY ELSE.
YOU, YOU GUYS SET A STANDARD BACK, GOING BACK TO 19 70, 19 80, 19 90, YOU'VE BEEN VERY INTENTIONAL IN YOUR DECISIONS.
AND IT WAS VERY CLEAR TO US AT ALL LEVELS OF THIS COMMUNITY THAT YOU WANT TO BE THAT PACESETTER AND THAT TREND CENTER, UM, AGAIN, AND THAT YOU UNDERSTAND.
YOU DON'T DO THAT BY BEING EVERYTHING TO EVERYONE.
YOU HAVE TO EMBRACE WHAT'S HERE.
YOU HAVE TO EMBRACE WHAT'S SPECIAL ABOUT ADDISON AND YOU GOTTA TAKE IT TO ANOTHER LEVEL.
LEVELING UP WAS A PHRASE THAT WE TALKED ABOUT VERY EARLY ON WITH THE BRANDING FOR THIS PROJECT.
YOU KNOW, HOW DO YOU LEVEL UP ADDISON? UM, WE UNDERSTAND THAT WE MAY NOT BE THE SPRAWLING COMMUNITY THAT APPEALS TO EVERYONE, BUT WE OFFER SOMETHING FAR MORE VALUABLE, A DISTINCT FLAVOR OF WALKABILITY, SAFETY, OPPORTUNITY, AND QUALITY OF LIFE THAT RESONATES WITH THOSE WHO PRIORITIZE HUMAN INTERACTION, COMMUNITY CONNECTION, INNOVATION AND ENVIRONMENTAL SUSTAINABILITY OVER MERE SUBURBAN SPRAWL.
WE DO A LOT OF THESE PROJECTS WITH FAST GROWING SUBURBAN PLACES.
THEY'RE TRYING REALLY HARD TO BE LIKE ADDISON, BUT THEY, THEY'RE ALL ABOUT THE SPRAWL.
THEY'RE ALL ABOUT AUTO ORIENTED AUTOCENTRIC COMMERCIAL, UM, WITH
[01:00:01]
THE EXCEPTION OF MAYBE A COUPLE OF BLOCKS OF THEIR DOWNTOWN, UM, OR SOME LARGE MIXED USE DEVELOPMENTS, YOU KNOW, LIKE A LEGACY WEST, PLACES LIKE THAT.BUT AS A WHOLE COMMUNITY, UM, VERY FEW PLACES CAN MATCH ADDISON.
WE'RE DOUBLING DOWN ON WHAT HAS IT HAS ALWAYS MEANT TO BE.
ADDISON ATTRACTING A DIVERSE RANGE OF INDIVIDUALS WHO SHARE OUR VISION AND VALUES TOGETHER.
WE'RE SHAPING A FUTURE WHERE ADDISON STANDS AS THE LEADER IN PROVIDING THE HIGHEST QUALITY OF LIFE AND SERVICE TO OUR RESIDENTS AND BUSINESS PARTNERS.
OUR HISTORY IS AN INNOVATIVE LEADER, DRIVES US TO BUILD ON OUR PAST SUCCESS AND CONTINUE BEING THE BEST PLACE TO LIVE, WORK, AND VISIT.
WE AIM TO FURTHER OUR COMPETITIVE EDGE BY INVESTING IN A SAFE AND COMPLETE MOBILITY NETWORK.
THAT'S A BIG PART OF WHAT WE'RE GONNA TALK ABOUT IN MOBILITY PLACE AND EXPERIENCE-BASED BUSINESSES.
THAT'S A BIG PART OF WHAT'S GONNA BE IN THE ECONOMIC DEVELOPMENT PART OF THE, OF THE PLAN.
AND A DIVERSITY OF HOUSING OPTIONS SO THAT RESIDENTS OF ALL AGES WILL HAVE THE HIGHEST QUALITY OF LIFE AVAILABLE.
WE ARE INTENTIONAL WITH OUR DEVELOPMENT, CHOOSING PROJECTS, DESIGNS, AND MATERIALS THAT LIVE UP TO OUR HIGH STANDARDS BECAUSE WE KNOW THAT HOW SAFE WE FEEL IN OUR COMMUNITY HAS JUST AS MUCH TO DO WITH THE CARE WE PUT INTO DEVELOPING AND MAINTAINING OUR BUILT ENVIRONMENT AS THE CAPABILITIES OF OUR EMERGENCY RESPONSE UNITS.
PEOPLE PUT, PEOPLE FEEL SAFE IN ADDISON ON TWO FRONTS.
THEY FEEL SAFE BECAUSE OF THE AMAZING POLICE AND FIRE AND, AND STAFF THAT ARE IN ADDISON, BUT THEY ALSO FEEL SAFE BECAUSE A LOT OF ATTENTION HAS BEEN PUT INTO THE BUILT ENVIRONMENT, THE QUALITY OF THE DESIGN, THE STREET TREES, THE EYES ON THE STREET.
UM, BUT IT CAN BE BETTER, RIGHT? WHEN PE WE'RE, WE'RE KIND OF PULLING OUT WHAT PEOPLE MEAN WHEN, WHEN THEY REALLY TALK ABOUT QUALITY OF LIFE.
SAFETY OF THEMSELVES, SAFETIES OF THEIR PARENTS, SAFETY OF THEIR KIDS.
AND ADDISON HAS A LOT GOING FOR IT.
UM, BY FURTHER CONNECTING OUR NEIGHBORHOODS AND DESTINATIONS, LEVERAGING OUR COMMUNITY'S LOCATION AND TRANSPORTATION ASSETS, AND BUILDING AN INCREASED SENSE OF PLACE AND VIBRANCE, WE WILL BE UNIQUELY POSITIONED TO ATTRACT AND RETAIN BUSINESSES, RESIDENTS, COMMUTERS, AND VISITORS IN THE EMERGING PLACE-BASED ECONOMY IN AN INCREASINGLY COMPETITIVE CONTEXT.
WITH MIXED USE DISTRICTS BEING BUILT ALL OVER THE METROPLEX, WE CAN ESTABLISH OURSELVES AS THE BENCHMARK FOR BECOMING BENCHMARK FOR DECADES TO COME BY.
BETTER CONNECTING OUR MOST VIBRANT PARTS OF TOWN AND REDEVELOPING OUR AGING SUBURBAN PLACES TO BECOME MORE WALKABLE, BIKEABLE AND NAVIGABLE BY PUBLIC TRANSIT, ORGANICALLY EVOLVING INTO THE NEXT LEVEL OF WALKABLE COMMUNITY.
THAT HAS BEEN OUR VISION FROM THE TOWN'S INCEPTION.
UM, A LOT OF WORDS IN THERE, A LOT OF PARTS.
THEY'VE BEEN MOVED AROUND, THEY'VE BEEN WORDSMITHED QUITE A BIT.
UM, BUT EACH PART OF THIS IS GOING TO, YOU'RE GONNA SEE IT DRIVE DOWN THROUGH THE PLAN.
WHEN WE, WHEN EVERYTHING THAT WE DO, WHEN WE WRITE ABOUT LAND USE AND DEVELOPMENT, CHARACTER DECISIONS, WE'RE GONNA BE COMING BACK TO THE KINDS OF NEIGHBORHOODS AND THE KIND OF COMMERCIAL AREAS THAT PEOPLE ARE SAYING THEY WANT.
WHEN WE TALK ABOUT DEVELOPMENT CHARACTER AND DESIGN STANDARDS, UH, LESLIE AND JADE AND AND THEIR TEAM ARE WORKING AWAY ON THE NEW DEVELOPMENT CODE RIGHT NOW, RIGHT? THERE'S A LOT OF THINGS IN ADDISON'S CODE THAT ARE GREAT ALREADY.
THERE'S A LOT OF THINGS THAT CAN BE BETTER AND, AND BE TWEAKED, AND THAT THAT'S WHAT THEY'RE WORKING ON.
UM, FROM AN ECONOMIC DEVELOPMENT PERSPECTIVE, THERE'S WORDS IN HERE THAT WILL BE DRIVEN DOWN THROUGH THE DOCUMENT THAT IT MAKE.
WE WANNA MAKE IT VERY CLEAR THAT AT THE END OF THIS, WHEN YOU SEE A DOCUMENT, NO MATTER WHO YOU ARE AND HOW YOU ENGAGED WITH US, YOU SEE PARTS OF THIS WHERE YOUR INPUT WAS HEARD, UM, YOUR, IT'S EXPLAINED.
IF WE MADE DECISIONS THAT WENT AGAINST YOUR OPINION, YOU'RE GONNA UNDERSTAND WHY.
UM, WE TRY REALLY HARD TO LISTEN AND THEN KIND OF EDUCATE AND HAVE THAT CONVERSATION AND THEN FILTER THAT INTO WHAT WE THINK IS BEST FOR THE MAJORITY OF ADDISON GOING FORWARD.
UM, SO AGAIN, I WOULD FOCUS IN, IF YOU'RE THINKING ABOUT COMMUNICATING THIS TO OTHERS, A WALKABLE CONNECTED COMMUNITY IS WHERE YOU START.
IF YOU UNPACK IT A LITTLE BIT MORE, YOU GO TO THAT FIRST PARAGRAPH AND, AND KIND OF EXPLAIN THAT A LITTLE BIT MORE.
AND THEN IF SOMEBODY WANTS TO READ THE WHOLE, THE WHOLE THING, BY ALL MEANS, UM, THAT THEY CAN.
BUT THIS WAS DONE IN IN PARTNERSHIP WITH CIVIC BRAND.
THEY DO A LOT OF MARKETING, COMMUNITY MARKETING AND BRANDING ACROSS THE COUNTRY.
AND PART OF WHAT WE'RE SEEING IN, IN MARKETING, TELLING THE STORY AND BEING AGGRESSIVE AND ATTRACTING WHO YOU WANT, IS YOU NEED THIS MORE EXPANDED STORY.
SO THERE'S A LOT OF THINGS THAT, THAT YOUR MARKETING AND TOURISM AND AND STAFF WILL BE ABLE TO DO, UM, AND EXPAND WITH THIS, UH, GOING FORWARD.
SO WHAT WE WANTED TO DO RIGHT NOW, WE, WE'VE ASKED CPA FOR OPINIONS.
WE ASKED THE COMMUNITY LAST, UH, LAST MEETING.
I'D LIKE TO JUST GET A POLL OF THIS GROUP TOO, JUST TO KIND OF GET A PULSE ON HOW YOU GUYS ARE FEELING, UM, ON THIS.
PULL OUT YOUR PHONE IF YOU HAVE, IF YOU HAVE ONE OR YOUR IPAD, UM, SCAN THAT QR CORD CODE FOR ME AND IT SHOULD TAKE YOU TO, IT'S GONNA BE BLANK WHEN YOU GET IN THERE.
JUST MAKE, WANNA MAKE SURE EVERYBODY'S GOT
[01:05:01]
IT SCANNED AND IS IN THERE FIRST.EVERYBODY IN, I THINK, WAIT, NOW LOOKS LIKE WE'RE WAITING ON ONE MORE.
SO WHAT I WANT YOU TO DO ON A SCALE OF ONE TO FIVE, ONE THE MOST SUPPORTIVE, OR FIVE BEING THE MOST SUPPORTIVE, ONE BEING STRONGLY DISAGREES WITH IT, LEMME KNOW HOW YOU FEEL ABOUT THAT, ABOUT THAT VISION STORY.
DOES IT HAVE A LOT IN THERE THAT'S STRONGLY RESONATING WITH YOU? ARE YOU KIND OF IN THE MIDDLE OR ARE YOU RAISING THE FLAG OF LIKE, THIS IS REALLY, REALLY AWFUL AND OFF, AND WE GOTTA TALK ABOUT THIS SOME MORE.
WOULD YOU GO BACK TO THE QR CODE, PLEASE? IS I GONNA MESS PEOPLE UP IF I DO THAT? OKAY.
CAN I GO BACK TO THE VISION STORY SLIDE THEN TOO? MADDIE'S THE BOSS OVER HERE.
I'M JUST MAKING SURE I DON'T BREAK THE RULES.
SO NOW AS YOU GUYS DROP YOUR, YOUR ANSWERS IN THERE, IT SHOULD START POPULATING FOR US OR NOT.
IT'S WHAT? IT'S NOT LOADING ON YOUR, IS IT SHOWN ON YOURS? YEAH.
SO AFTER YOU DO IT, IT'LL SAY, THANKS FOR DOING IT, BUT IT'S NOT LOADING.
YEAH, I'M GETTING, UH, SO IT'S SHOWING UP ON OUR END.
HERE Y'ALL SEE THAT IT'S AT A 4.2.
I, IT'S NOT, I DON'T KNOW WHY IT'S NOT LOADING INTO THIS SLIDE.
HAS EVERYBODY ENTERED THEIR ANSWER? WAS EVERYBODY ABLE TO ENTER THEIR ANSWER? AND THEN YOU GOT KICKED TO THE THANK YOU SCREEN.
WE GOT, WE GOT, WE GOT A COUPLE MORE TO TRY IT.
ALL RIGHT, WE'RE GONNA KNOW WHAT YOU SAY BECAUSE IF IT GOES UP FROM A FOURTH, I AM NOT THAT GOOD AT MATH.
SO WE'RE, SO WE'RE ABOUT A FOUR POINT A 4.2 IS, UM, DID ANYBODY, UH, DID ANYBODY DO LESS A THREE OR LOWER THAT IS WANTING TO IDENTIFY THEMSELVES? OR WOULD YOU LIKE TO, OR WOULD YOU LIKE TO REMAIN SILENT? CRITIQUE IS GOOD GUYS.
JUST DON'T BLOW THE WHOLE THING IN.
SO I DID LIKE WHAT YOU SAID ABOUT, UH, PLACE ATTRACTS PEOPLE AND PEOPLE ATTRACT BUSINESS.
I FEEL LIKE THIS MISSES SOME OF THE BUSINESS ATTRACTION, LIKE THE, THE WHY PART OF IT, THE WHY BUSINESS OR WHY BUSINESSES VIBRANCY.
UM, IN IN WHAT WAY? I MEAN, THERE'S A LOT OF WORDS UP THERE.
AND I DID READ IT A LITTLE BIT BEFORE THIS MEETING, BUT I COULD GO THROUGH, I, I MEAN I'VE GOT A FEW NOTES, BUT NOT A LOT, BUT JUST SOME WAY, BUT I GO BACK TO ALSO, I FEEL LIKE, DID THE WHOLE GROUP SMITH THIS PART OF IT? OR IS THIS, OKAY, SO THIS, THIS WAS, WE TOOK FEEDBACK.
WE HAD A FIRST DRAFT, WE PUT IT TO STAFF.
WE GOT A FEW COMMENTS FROM THEM, THEN WE PUT IT TO CPAC.
THEN WE DID A SECOND ITERATION.
WE ACTUALLY HAD A WORKSHOP WHERE THAT'S WHERE PROBABLY THE MOST CHANGES WENT, UM, WHERE I THINK AN ENTIRE PARAGRAPH GOT MOVED UP OR DOWN.
BUT SO THE IDEA WITH THE BEHIND THE BUSINESSES IS GETTING AT THE, THE WAY TO ATTRACT THEM IS MORE OF THE PLACE.
I THINK MAYBE, MAYBE THE POINT IS THE WAY TO ATTRACT THE BUSINESS AND THE BUSINESS BEING HERE IS, UM, THE MISSING PIECE FOR ME.
IT'S, IT'S KIND OF LIKE THE POINT OKAY.
I, I THINK, UM, I, OUR CONVERSATIONS WERE REALLY THE ENTIRE THING IS ABOUT ATTRACTING THE BUSINESS.
'CAUSE THERE'S, THERE'S A PART IN HERE THAT TALKS ABOUT THE REGIONAL CONNECTIVITY.
UM, THERE'S, BUT A LOT OF THIS IS ABOUT PLACE AND EXPERIENCE AND, AND WALKABILITY, AND THAT'S HOW YOU'RE GOING TO RETAIN AND ATTRACT THE BUSINESSES THAT YOU HAVE.
WHAT, WHAT MAYBE, UM, MAY, MAYBE, OR IS WHAT YOU'RE GETTING AT IS WE NEED TO HAVE A, WE NEED TO HAVE A VERY STRONG STATEMENT IN, IN HERE THAT COMMERCIAL
[01:10:01]
AND BUSINESS HAS BEEN CRITICAL TO THE SUCCESS OF, OF ADDISON AND WILL CONTINUE TO BE IN THE FUTURE.OR THE, THE REASON FOR THE PLACEMAKING IS NOT THE, NOT JUST THE REASON, BUT ONE OF THE OUTCOMES OF THE PLACEMAKING IS TO ATTRACT THE BUSINESS.
THAT KIND OF COMPLETES THE CYCLE YOU'VE GOT IN THE LAST PARAGRAPH, THE SECOND SENTENCE OR SO.
MAYBE IT'S THE FIRST SENTENCE.
MAYBE, YOU KNOW, MORE OF A EMPHASIS.
I THINK, UH, I, I TRUST THE WISDOM OF THIS CROWD TO PRODUCE THIS.
UH, THAT'S JUST MY, MY ONLY INPUT ON THAT.
ANY ANYBODY ELSE HAVE COMMENTS THAT THEY'D LIKE TO SHARE? YEAH, I HAVE, I HAVE A QUESTION OR COMMENT IF YOU'RE LOOKING AT THE BIG PICTURE TO 2050.
BACK TO DAVID'S COMMENTS, BACK TO TYPE, SORRY.
I MEAN, SO BACK TO THESE GENTLEMAN'S COMMENTS.
IF YOU WERE TO BLEND THOSE TWO COMMENTS, AND AL IS AL'S INCLUDED IN THIS, WE HAVE A TAX BASE THAT'S GENERATED MOST OFF OF BUSINESS WITH LIMITED TAX REVENUE COMING IN FROM RESIDENTIAL.
IS THERE A COMPONENT WITHIN THE PACKET THAT TELLS US WHERE THE FUNDS ARE GONNA COME FROM TO FUND SOME OF THESE MAJOR INCENTIVES AND OR PROGRAMS TO ATTRACT BUSINESS INDUSTRY RESIDENT? THERE WILL BE SUBSTANTIAL.
SO WE'RE RIGHT WHEN THAT TIMELINE THAT I WAS TELLING YOU ABOUT, WHERE WE'RE LOOKING AT ALL THE STRATEGIES AND WHAT WE WANNA DO, THE LAST PART WHEN WE GET THE IMPLEMENTATION IS WHAT ARE THE RESOURCES AND HOW DO WE STRING THOSE TOGETHER? WE'VE HAD CONVERSATIONS ABOUT, WE HAD A LOT OF
I THINK ACTUALLY THE BIGGEST TOPIC, THE BIGGEST TOPIC THAT WE HAD CONVERSATIONS ABOUT INCENTIVES SPECIFICALLY WAS ACTUALLY ON RESIDENTIAL
BUT THERE'S, BY ALL MEANS, AND THAT'S ONE OF THE REASONS I LOVE TONY AND NINE IN THEIR, THE REST OF THEIR TEAM AT HAUS HILL IS VERY, VERY INNOVATIVE AND CREATIVE WITH DIFFERENT WAYS TO, UM, NUDGE YOUR MARKET FORWARD.
UM, I DON'T THINK, YOU KNOW, I I, I'VE SEEN A LOT OF PLACES OVER THE YEARS THAT THEY GO TOO FAR ON INCENTIVES AND THEY, THEY WILL, THEY WILL SPEND A LOT OF MONEY TO GET COMPANIES TO COME THERE THAT WOULD'VE COME THERE ANYWAY, YOU KNOW, AND THEN THEY, THEN THERE'S PLACES THAT REALLY SPEND A LOT OF MONEY AND THEY GET THE COMPANY AND THE COMPANY'S THERE FOR 10 YEARS, AND THEN THEY, THEY'RE, THEY'RE GONE.
UM, YOU KNOW, THE, THE LOCAL ECONOMY, THE COVID, WE'VE SEEN THIS WITH, WITH COVID ON RESIDENTIAL AND COMMERCIAL TOO, OF THE STARTUPS, THE ENTREPRENEURS, THE MAKER SPACES, THE LIVE WORK UNITS WHERE YOUNG FOLKS CAN HAVE A BUSINESS IN THE FRONT AND LIVE BEHIND IT.
UM, THERE'S A LOT OF THINGS LIKE THAT THAT I WANNA EXPLORE AND REALLY DIG INTO WITH THE INWOOD CORRIDOR, ESPECIALLY MAKER SPACES ARE, WE HEARD A LOT FROM THE COMMUNITY ABOUT ARTS ONE, ARTS AND CULTURE AND HAVING, YOU HAD SOME OF THAT BACK IN THE PAST AND YOU'VE LOST SOME OF THAT.
AND SO BRINGING THAT BACK, BUT, BUT THERE ARE GROUPS ON THE DEVELOPER SIDE THAT WANT TO BE HERE.
BUT TO TONY'S POINT, THEY WANT IT TO BE A PARTNERSHIP.
UM, BUT DEVELOPERS AND BUSINESSES ALSO KNOW THERE'S PLACES THEY WANT TO BE, AND YEAH, DO THEY WANT SOME INCENTIVES TO HELP THEM? BUT A LOT OF PLACES, IF YOU BUILD A GREAT PLACE WHERE, WHERE PEOPLE AND TALENT ARE, UM, YOU DON'T HAVE TO BE AS OVER THE TOP ON, ON THE INCENTIVES, JUST BE VERY CONFIDENT IN WHO YOU ARE.
UM, AND LET THE, LET THE GAME WORK A LITTLE BIT.
UM, AND DON'T OVER INCENTIVIZE.
UM, I THINK THERE'S AN OPPORTUNITY FOR THE TOWN.
THE FLIP SIDE, A A LOT OF THESE THAT WE DO, WE GET, UM, WE TEND TO WORK ON SOME DIFFERENT ENDS OF THE SPECTRUM BECAUSE WE, WE DO A LOT OF FISCAL ANALYSIS WITH THIS.
I I PERSONALLY TALK A LOT ABOUT THE INFRASTRUCTURE SIDE AND CITIES HAVING THE MONEY THEY NEED TO, TO MAINTAIN AND REPLACE INFRASTRUCTURE.
ADDISON IS ONE OF THE FEW PLACES THAT WE'VE STUDIED THAT HAS A SURPLUS THERE.
YOU GUYS ARE IN GOOD SHAPE IN TERMS OF TAKING CARE OF YOUR INFRASTRUCTURE.
I I CAN'T SAY VERY MANY OTHER PLACES THAT, THAT HAVE THAT.
UM, SO YOU HAVE RESOURCES TO GO BIG AND DO SOME HIGH PROFILE PROJECTS THAT WILL REALLY KIND OF CATALYZE AND, AND EXPEDITE SOME OF THIS TRANSFORMATION THAT WE'RE TALKING ABOUT.
BUT, BUT KNOWING WHERE YOU WANT TO DO IT, AND THE MORE IMPORTANT PART IS TIE IT BACK TO THE WHY.
YOU, YOU KNOW, WE'RE, WE'RE SPENDING A LOT OF TIME TALKING ABOUT, YOU KNOW, WHY WALKABILITY MATTERS AND WHAT IT IS AND HOW TO CONNECT IT TO AN OLDER PERSON AND A YOUNGER PERSON.
UM, THAT'S BECAUSE AT THE END OF THIS THING, WE WANT YOUR COUNCIL, WE WANT YOUR PLANNING COMMISSION.
WE WANT THE, THE BROADER COMMUNITY TO UNDERSTAND WHEN YOU GUYS ARE APPROVING A CERTAIN PROJECT THERE, THERE'S ALWAYS GONNA BE PEOPLE THAT, THAT OPPOSE IT.
BUT IF YOU CAN TIE IT BACK TO THE WHY WE'RE DOING THIS, BECAUSE, YOU KNOW, WE WANT TO ATTRACT AND RETAIN BUSINESSES.
WE WANT TO BE MORE PEOPLE IN PLACE BASED.
WE WANT TO BE A PLACE WHERE PEOPLE OF ALL AGES CAN, CAN LIVE AND MOVE AROUND.
UM, MORE PEOPLE WILL, WILL GET ON BOARD WITH THAT.
SO THE BACK PART, THE IMPLEMENTATION CHAPTER, WE'LL TALK ABOUT PLANS, PROJECTS, APOLOGIES, AND RESOURCES.
UM, ONE PHRASE THAT STOOD OUT TO ME IS THE EMERGING PLACE BASED ECONOMY.
AND IF YOU COULD PERHAPS PROVIDE A MORE SPECIFIC DETAILS ON THAT IN THIS VISION STATEMENT.
BECAUSE WHEN YOU THINK ABOUT IT, IF PEOPLE WANNA LIVE, WORK AND
[01:15:01]
PLAY HERE, THAT'S THE ECONOMY.AND IF THAT'S THE FOCUS IN TERMS OF WALKABILITY AND ALL THESE OTHER CONNECTIVITY, BUT WHAT DOES THAT MEAN IN TERMS OF PLACE-BASED ECONOMY? PERHAPS DEFINE THAT JUST A LITTLE BIT MORE RIGHT NOW.
OR IN THE VISION STORY? IN THE VISION STORY.
MORE SPECIFIC IF YOU CAN SPECIFICITY.
UM, WE, UH, WE'RE NOT IN IN FULL TRANSPARENCY HERE.
I DON'T THINK WE'RE GONNA GO BACK TO THE DRAWING BOARD ON THIS COMPLETELY.
THERE'S BEEN A LOT OF TIME AND, AND WE'VE GONE BACK AND FORTH A COUPLE OF TIMES ON THIS.
SO, WE'LL, WE'LL LOOK AT IF THERE'S COMMENTS I WOULD MAKE SURE, UM, I THINK WE'VE HAD A COUPLE OF FOLKS ALREADY SHARE SOME COMMENTS.
IF YOU HAVE ANY OTHER COMMENTS ON THIS, I WOULD JUST ASK YOU TO GET THEM TO, TO JADE AND LESLIE, OUR TEAM CAN TAKE ONE MORE LOOK AT 'EM AND, AND SEE WHAT WE CAN, UH, WHAT WE CAN DO TO, TO TWEAK THIS WITHOUT COMPROMISING THE INTENT OF, OF THE INPUT THAT WE'VE GOTTEN SO FAR.
UM, BUT JUST RAISE YOUR HAND FOR ME.
DO YOU FEEL LIKE THAT, I KNOW IT'S A LOT OF WORDS, BUT DO YOU FEEL LIKE THAT HELPS EXPLAIN THE, A LITTLE BIT MORE ABOUT WHEN, WHEN WE SAY WALKABLE CONNECTED COMMUNITY AND WE TALK ABOUT PLACE-BASED ECONOMY, OR WE TALK ABOUT THE BUSINESS, DOES IT, DOES IT GIVE YOU A LITTLE MORE OF A VISUAL OF WHAT WE'RE TALKING ABOUT, ABOUT WHO ADDISON HAS BEEN AND, AND WHERE ADDISON WANTS TO GO? RAISE YOUR HAND FOR ME IF YOU FEEL LIKE WE'RE, WE'RE ON THE RIGHT TRACK.
LIKE I SAID, WE'RE NEVER GONNA GET FULL CONSENSUS.
WHAT WE'RE LOOKING FOR IS CONSENT MOST OF THE TIME.
AND, AND IF SOMEONE FEELS REALLY, REALLY STRONGLY THAT WE MISS SOMETHING, BY ALL MEANS, AGAIN, I, I WANNA UNDERSTAND WHY, AND I WANNA MAKE SURE IF WE CAN GET IT IN HERE, WE WILL.
AND IF WE CAN'T FOR SOME REASON, UM, MAYOR, GOTTA GOTTA LISTEN TO THE MAYOR WALKABLE AND CONNECTED COMMUNITY.
CAN YOU, CAN YOU HELP, UM, EXPAND ON CONNECTED? IS IT JUST GEOGRAPHIC CONNECTEDNESS OR EXCELLENT QUESTION, CONNECTEDNESS, EXCELLENT QUESTION.
SO YOU ARE VERY, VERY CONNECTED.
YOU'VE GOT THE TOLLWAY, YOU'VE GOT 6 35 CLOSE, YOU KNOW, FROM THE REGIONAL HIGHWAY MOBILITY SYSTEM.
YOU ARE VERY, VERY CONNECTED FROM THE AIRPORT SIDE OF THINGS, FROM AVIATION.
YOU ARE VERY CONNECTED, YOU KNOW, WITH THE TRAIN COMING IN, YOU'RE VERY CONNECTED.
SO REGIONAL CONNECTIVITY, WE HAVE TWO FOCUS GROUPS COMING UP IN, IN EARLY AUGUST.
ONE OF 'EM IS GONNA BE WITH INTERNAL STAFF TO TALK ABOUT CONNECTIVITY INSIDE ADDISON.
SO ROADS, TRAILS, BIKEWAYS, TRANSIT, ET CETERA.
AND THEN THE SECOND ONE IS GONNA BE WITH REGIONAL MOBILITY PARTNERS, T-N-T-T-A, DART, ET CETERA.
SO CONNECTED FIRST OFF, AND, AND THAT WAS SOMETHING THAT, THAT THE CPA HELPED US GET INTO THIS, BUT, BUT BEING AWARE AND RECOGNIZING THAT YOUR PLACE IN THE TRADITIONAL ROADWAY NETWORK HAS BEEN VERY IMPORTANT.
UM, IN THE FUTURE, IT'S GONNA BE ALL ABOUT YOUR TRANSIT CONNECTION.
I CAN ALMOST GUARANTEE YOU, UM, THAT TRANSIT CONNECTION IS GOING TO BE HUGE FOR ADDISON, BUT WE ALSO MEAN CONNECTED INSIDE ADDISON, CONNECTED TO YOUR NEIGHBORS, CONNECTED TO YOUR NEIGHBORHOOD, CONNECTED TO NEIGHBORHOODS AND DESTINATIONS ADJACENT IN BETWEEN.
SO WE'RE LOOKING ALL THE WAY DOWN AT THE NEIGHBORHOOD SCALE INSIDE, HOW DO WE MAKE INSIDE NEIGHBORHOODS MORE CONNECTED AND BIKEABLE AND WALKABLE AND SAFE, UM, SO THAT YOU BUILD AND CULTIVATE THOSE RELATIONSHIPS.
WE, I DON'T THINK WE'VE MET A SINGLE PERSON IN ADDISON THAT DOESN'T LOVE EVERYONE THEY'VE MET IN ADDISON, UM, OR THE MAJORITY OF THEM
UM, SO, SO REGIONAL CONNECTIVITY, INTERNAL CONNECTIVITY, BOTH FOR PEOPLE, FOR HUMAN INTERACTIONS, BUT ALSO FOR THE, THE NETWORK ITSELF.
OKAY, BECAUSE I'M GLAD THAT'S PART OF THE DISCUSSION BECAUSE THAT, THAT'S, THAT IS WHEN YOU TALK TO ADDISON RESIDENTS, I KNOW AS I KNOW Y'ALL HAVE, THAT THAT IS ONE OF THE THINGS THAT PEOPLE LOVE ABOUT ADDISON IS THAT THERE IS SO MUCH HERE.
YOU KNOW, IT'S, IT'S, IT'S LIKE A BIG CITY, BUT IN A SMALL TOWN AND HAVING THAT, THAT CONNECTEDNESS WITH THEIR, WITH THE NEIGHBORS WITHIN THE COMMUNITY IS, UH, IS SOMETHING THAT IS SO VALUABLE.
AND PEOPLE, PEOPLE FEAR LOSING THAT ANYTIME THAT WE DO, THEY THINK WE'RE DOING TOO MUCH
WELL, YEAH, AND I, I THINK THE, THE CONVERSATIONS HAVE BEEN INTERESTING BECAUSE IT'S, IT'S BEEN, A LOT OF TIMES IT'S, I LOVE A, B AND C ABOUT ADDISON, BUT WE COULD BE BETTER.
LIKE, I WOULD REALLY LIKE THIS, OR I WOULD REALLY LIKE THAT.
AND, UM, AND I, YOU KNOW, I THINK AS WE PUSH TOWARDS THE BACK END OF THIS PLAN, IT'S GONNA BE ON US TO PUT A DOCUMENT TOGETHER.
THAT, AND, AND, AND MARTIAL, OUR GRAPHIC DESIGNERS AMAZING AT USING A COMBINATION OF WORDS AND PICTURES AND INFOGRAPHICS TO TELL THE STORY AND KIND OF HELP PEOPLE SEE.
SOMETIMES PEOPLE MIGHT BE AFRAID OF SOMETHING AND WE'RE GONNA SHOW THEM IT'S REALLY, IF IT'S DONE WELL, WHICH ADDISON DOES EVERYTHING WELL, YOU DON'T REALLY HAVE TO BE, UM, YOU KNOW, AFRAID
[01:20:01]
OF IT.IT, IT'S ACTUALLY MORE OF AN OPPORTUNITY FOR YOU.
SO, UM, SO YEAH, IT'S, IT'S BEEN INTERESTING THAT IT'S, IT'S, I LOVE A TON OF THINGS ABOUT ADDISON, BUT WE COULD, BUT WE COULD BE BETTER.
AND THIS PLAN IS ABOUT HOW DO WE MAKE ADDISON BETTER.
SO I KNOW FROM, FROM THE TOWN'S PERSPECTIVE, ONE OF OUR BIGGEST ACCOMPLISHMENTS IS GETTING THE WESTWOOD SCHOOL HERE.
SO WITHIN EVERYTHING I'VE HEARD TONIGHT, THE ONLY THING WE HAVEN'T MENTIONED IS THE WORD EDUCATION.
SO FOR US, FOR ME, FOR THE, I CAN SPEAK FOR MARLIN AS WELL, IS SCHOOLS ARE SUCH A BIG PIECE OF THE PUZZLE AS TO WHAT'S DRIVING PEOPLE GOING NORTH OR EAST OR WEST OF HERE, BECAUSE WE DON'T HAVE A FULL PUBLIC SCHOOL SYSTEM THAT'S HIGHLY TOUTED.
AND WE HAVE TCA, WE HAVE GREENHILL, WE HAVE WESTWOOD NOW.
SO FOR ME, THAT WAS A HUGE WIN FOR THE TOWN THAT I THINK WILL DRAW GENERATIONS TO COME, LIKE, WOW, WE CAN GO TO WESTWOOD, WE CAN LIVE IN ADDISON, WE CAN DO, WHICH THEN GOES BACK TO THOSE RESIDENTIAL OPTIONS.
UM, WE HAD, I REMEMBER EARLY ON WE HAD A FOCUS GROUP CONVERSATION WHERE WE HAD ONE OF THE WOMEN IN THERE WAS, UM, YOU KNOW, HAD SOME YOUNG KIDS AND SHE SPOKE TO, THEY INTENTIONALLY PICKED, YOU KNOW, THE SCHOOLS ARE, YOU'RE NEVER GONNA HAVE THE SAME KIND OF PUBLIC SCHOOL SYSTEM AS SOMEWHERE, SOMEWHERE ELSE.
YOU HAVE SOME GOOD QUALITY, UM, OPTIONS.
UH, BUT SHE WAS INTERESTING TO ME BECAUSE SHE HAD A FAMILY AND THEY INTENTIONALLY PICKED ADDISON BECAUSE THE DESIGN OF THE NEIGHBORHOOD WAS WHAT SHE WANTED TO RAISE HER KIDS IN.
SHE DID NOT WANNA RAISE HER KIDS IN THE, THE SUBURBS.
AND SHE ACKNOWLEDGED, YOU KNOW, THERE'S SOME TRADE OFFS HERE WITH THE SCHOOL.
THERE'S MORE COST FOR THE PRIVATE SCHOOL.
BUT SHE, SHE SAW THE ADVANTAGES OF RAISING A KID IN A MORE WALKABLE, INTEGRATED, UM, KIND OF COMMUNITY LIKE THIS.
AND THERE'S MORE PEOPLE THAT WE TALKED TO ALONG THE WAY THAT SAID THAT AS WELL.
SO I THINK PART OF THAT IS YOU HAVE TO ACKNOWLEDGE WHO YOU ARE AND WHO YOU CAN AND CAN'T GET.
AND, UM, BUT I, I, IT'S, AND I DON'T KNOW HOW MANY OF YOU ALL, ALL, YOU KNOW, FEEL THIS WAY, BUT THE WAY I GREW UP AND THE, THE FREEDOMS I HAD AS, AS A KID GROWING UP AND BEING ABLE TO WALK AND BIKE DIFFERENT PLACES AND INTERACT WITH DIFFERENT PEOPLE AND, AND SOME OF THAT, UM, YOU KNOW, YOU LOOK AT THE LAST KIND OF 20 YEARS OF HOW KIDS HAVE BEEN RAISED AND, AND EVEN HOW TO SOME EXTENT HOW OURS HAVE BEEN RAISED.
WE'VE, WE'VE SHIELDED THEM SOME, BOTH, SOME OF IT, SOME OF IT IS THE HELICOPTER PARENTING, FOR LACK OF A BETTER TERM, BUT SOME OF IT'S THE DE THE WAY WE'VE DESIGNED OUR PLACES ARE NOT FRIENDLY TO KIDS.
LIKE, I MEAN, YOU, HOW MANY SUBURBAN NEIGHBORHOODS DO YOU GO INTO? THERE'S A PARK THREE BLOCKS AWAY, AND THE, THE MOM STILL WON'T LET THEIR KIDS WALK OR BIKE TO THE PARK.
THE STREETS ARE 31, 38 FEET WIDE, THERE'S NO CARS PARKED ON 'EM, AND THE TEENAGERS ARE PLOWING DOWN THOSE THINGS AT 50 MILES AN HOUR DOING THIS, RIGHT? YOU HAVE TO DESIGN, IF YOU WANT PLACES TO BE WALKABLE AND YOU WANT THEM TO BE WALKABLE FOR EVERYONE, YOU HAVE TO INTENTIONALLY DESIGN THEM.
AND THAT, THAT'S BACK ON PLANNING AND ENGINEERING TO, THERE'S TRADE OFFS, RIGHT? POLICE AND FIRE MIGHT WANT THINGS WIDER FOR SAFETY FACTORS.
YOU MIGHT WANT THINGS NARROWER, BUT SCHOOLS IS A GREAT POINT.
I, YOU KNOW, I THINK, UM, IN ONE CONVERSATION THERE WAS A TALK, THERE WAS CONVERSATIONS ABOUT MAYBE DO ANY OF THE SCHOOL SITES GO AWAY AND BECOME MIXED USE VERTICAL DEVELOPMENTS? I DON'T SEE THAT HAPPENING EITHER.
I SEE ADDISON HANGING ON TO THE SCHOOLS THAT YOU HAVE, BUT THE MORE OF THEM THAT YOU HAVE, AND THE MORE KIDS YOU CAN ACCOMMODATE THAT DOUBLE COMBINATION OF YOU'VE GOT SOME GOOD SCHOOLS ALONG WITH THIS DIFFERENT KIND OF COMMUNITY TO RAISE A KID IN.
THAT'S A, THAT'S A GONNA BE A BIG HOOK FOR PARENTS IN THE FUTURE, I THINK.
LET'S, LET'S MOVE FORWARD, BECAUSE I KNOW WE DON'T WANNA BE HERE ALL NIGHT, AND WE DO REALLY HAVE SOME, SOME MORE IMPORTANT STUFF TO, TO GET TO.
SO A LITTLE, UH, A LITTLE MORE TALKING FOR ME.
AND THEN WE'RE GONNA GET EXER, UH, SOME EXERCISES.
SO WE'VE TALKED A LITTLE BIT ABOUT WHY IT'S IMPORTANT.
NOW WE'RE GONNA TALK ABOUT HOW DO WE ACTUALLY DO THAT.
THE FIRST THING THAT WE DID IS WE, WE LOOKED AT LAND USE.
SO INSTEAD OF TRADITIONAL LAND USE OF SEPARATING SPECIFIC THINGS ON SPECIFIC PROPERTIES, WE HAVE THESE 1, 2, 3, 4, 5 DIFFERENT PLACE TYPES.
UM, THE ORANGE ONE OR ORANGE IS YELLOW.
ONE AT THE TOP IS RESIDENTIAL LIVING.
IT'S EXACTLY WHAT IT SOUNDS LIKE.
YOU CAN SEE THE ONE, TWO BIG ONES AND ONE LITTLE POCKET OF IT ON THE NORTH.
UM, SOMETHING INSIDE OF THAT IS, UM, TO VARYING DEGREES, ALLOWING FOR, UM, A LITTLE MORE DIVERSITY OF HOUSING TYPES INSIDE THOSE AREAS.
UM, THAT'S GONNA BE MORE OF A, YOU KNOW, DOES THE MARKET AND DOES THE NEIGHBORHOOD WANT TO SUPPORT SOME OF THESE THINGS? BUT, BUT HAVING A LITTLE FLEXIBILITY REALLY ON THE PERIMETER EDGES OF SOME OF THESE PLACES OF, OF DIVERSIFYING A LITTLE BIT OF RESIDENTIAL IN THERE, BUT MOSTLY IT'S GONNA STAY THE WAY, UH, THE STAY THE WAY THAT IT IS.
THE VAST MAJORITY OF, OF ADDISON IS IN URBAN VILLAGE.
THAT'S SIMILAR TO WHERE WE ARE RIGHT HERE IN ADDISON CIRCLE.
[01:25:01]
UM, ALLOWS FOR A LOT OF DIFFERENT LEVELS AND SCALES OF URBAN LIVING.BUT THE IDEA IS MORE COMPLETE NEIGHBORHOODS HAVING A, A MIX OF THINGS DAILY NEEDS, LIVE WORKPLACE SHOPPING, CLOSER TOGETHER, ALL IN A, A QUALITY, WALKABLE ENVIRONMENT.
UM, THE THIRD ONE IS HIGH INTENSITY URBAN CENTER.
THIS IS ALL ALONG THE TOLLWAY, INCLUDES THE, THE MARY KAY SITE.
UM, BUT THIS IS YOUR OPPORTUNITY, YOUR OFFICE CORRIDOR.
THIS IS WHERE YOU'RE GONNA GET THE MUCH MORE HIGH INTENSITY URBAN, UH, URBAN DEVELOPMENT, THE OFFICE TOWERS, UM, WITH SOME OF THAT, UM, OTHER KIND OF EMPLOYMENT, OTHER KIND OF RETAIL AND COMMERCIAL MAYBE ON THAT, YOU KNOW, FIRST, FIRST FLOOR THAT WILL SERVE THE EMPLOYEES IN THOSE BUSINESSES.
UM, AND THEN THE, UH, ORANGE-ISH ONE IS THE INWOOD CORRIDOR DOWN THERE AT THE BOTTOM, ALONG INWOOD THERE, WE HAVE A, A SEPARATE ONE FOR INWOOD BECAUSE THERE ARE SOME MORE SPECIFIC REQUIREMENTS FOR THAT AREA.
I THINK DENISE TOUCHED ON SOME OF 'EM WITH THE AIRPORT OVERLAY THERE.
THERE'S SOME LIMITS WHAT WE CAN DO WITH LAND USE AND HEIGHT AND NOISE.
UM, NAMELY RESIDENTIAL IS NOT ALLOWED IN THERE.
SO WE'VE GOTTA LOOK AT OTHER OPTIONS.
THAT IS AN AREA THAT, UM, YOU KNOW, WAS THE VERY BEGINNING OF ADDISON WITH THE, UM, YOU KNOW, THE ALCOHOL CORRIDOR IN THERE.
BUT THAT, THAT'S AN AREA THAT HAS REALLY BEEN TALKED ABOUT A LOT FOR A CREATIVE KIND OF DISTRICT, LIKE THE MAKERSPACE SPACE KIND OF AREA.
UM, AND THEN WHEN YOU GET UP IN THE, THE LAST ONE IS THE PURPLE ONE.
THAT'S THE AVIATION AND, AND INDUSTRY.
SO THAT'S ALL AROUND THE AIRPORT.
UM, INSIDE THESE, WHEN YOU GET FURTHER, UM, INTO THE DOCUMENT, YOU'RE GONNA SEE A MIX OF IMAGES AND DIFFERENT BUILDING TYPOLOGIES THAT WE'LL GO WITH THESE.
WE'LL TALK ABOUT THE DIFFERENT KINDS OF PARKS AND PUBLIC SPACES THAT GO IN EACH OF THESE.
FOR EXAMPLE, A RESIDENTIAL, UH, RESIDENTIAL LIVING KIND OF PLACE THAT HAS YARDS.
THEY MIGHT HAVE, YOU KNOW, A COMMUNITY OR A NEIGHBORHOOD PARK OR SOMETHING LIKE THAT.
IF YOU'RE AN URBAN VILLAGE, YOU'RE GONNA HAVE A LOT MORE, BUT SMALLER KIND OF POCKET PARKS, UM, STREET DESIGN, THERE'S ALL KIND OF THINGS THAT, THAT WILL SUPPLEMENT THESE, UH, THESE PLACE TYPES.
THE SECOND THING THAT WE DID IS A SPECTRUM OF CHANGE MAP.
THIS GETS AT THE PERSON THAT MIGHT SIT ON A PROPERTY AND SAY, HOW FAST IS THAT AREA GONNA CHANGE? RIGHT? UM, THE, UH, THE GREEN, I'M GONNA START WITH THE GREEN AT THE BOTTOM.
THE GREEN AREAS ARE PRESERVED.
THESE ARE AREAS THAT WE EXPECT AND HAVE HEARD INPUT THAT WE WANT THESE TO REMAIN BASICALLY THE SAME KIND OF, TO KEEP THE SAME KIND OF CHARACTER.
UM, YOU MIGHT HAVE SOME INCREMENTAL, UM, INFILL AND AND DEVELOPMENT, BUT THE BY AND LARGE, THE, THE CHARACTER'S GONNA STAY MOSTLY THE SAME.
THESE ARE AREAS THAT WE EXPECT SOME INCREMENTAL EVOLUTION.
YOU'RE NOT GONNA SEE NECESSARILY, YOU KNOW, REALLY RAPID REDEVELOPMENT OR HIGH SCALE, YOU KNOW, REALLY INTENSE DEVELOPMENT COME INTO THESE AREAS, UH, QUICKLY.
UM, AND THEN THE RED AREA IS THE REDEVELOP, UH, DEVELOP, REDEVELOP.
THE, THESE ARE AREAS THAT HAVE SOME OPPORTUNITIES FOR SOME PRETTY AGGRESSIVE, UM, TYPES OF REDEVELOPMENT.
THEY'RE EITHER AGING PLACES THAT, YOU KNOW, ARE, WERE BUILT IN THE 1960S AND SEVENTIES AND ARE JUST READY TO GO.
UM, OR THEY'RE AREAS THAT HAVE HIGH MARKET INTEREST.
UM, BUT I THINK AT ONE POINT THROUGH THIS CONVERSATION, UM, SOMEONE, UH, SOMEONE MADE THE COMMENT, UM, THAT PRETTY MUCH EVERYTHING IN ADDISON IS OPEN FOR REDEVELOPMENT AT THIS POINT.
SOME LEVEL OF INFILL, SOME LEVEL OF ENHANCEMENT.
AND IF YOU GO BACK TO ONE OF THE EARLIER TALKS THAT, THAT I GAVE IN THIS, THIS PROCESS ABOUT THE WAY WE USED TO BUILD OUR TOWNS FOR HUNDREDS OF YEARS WAS INCREMENTALLY, WE BUILD THEM INCREMENTALLY OUT, INCREMENTALLY UP AND INCREMENTALLY MORE INTENSE.
SO WE WOULD GO OUT A BLOCK OR TWO, WE WOULD GO UP A LITTLE BIT, AND THEN WE WOULD GO BACK IN THE CORE, AND THE CORE WOULD GO TO THREE STORIES.
AND WE WOULD INCREMENTALLY DO THAT AS WE HAD RESOURCES AND PEOPLE TO DO IT.
AND WE SWITCHED TO THE SUBURBAN MODEL AND WE WENT OUT AND BOUGHT ACRES AND ACRES AND STUFF AND BUILT IT ALL AT ONCE, RIGHT? UM, THIS IS KIND OF THAT SCALE FOR YOU ALL.
THERE ARE SOME PLACES THAT THE MARKET IS WANTING TO REALLY COME IN AND, AND SCRAPE AND REDEVELOP AND PUT SOMETHING NEW AND, AND BIGGER.
THERE'S OTHER PLACES FOR A LOT, FOR VARIOUS REASONS.
IT COULD BE MARKET, IT COULD BE JUST THE, THE LOCATION ADJACENCY TO OTHER PLACES.
IT'S GONNA HAPPEN A LITTLE MORE INCREMENTALLY OVER TIME SO THAT IT DOESN'T, YOU KNOW, YOU DON'T WANT TO GENTRIFY AND PUSH FOLKS OUT.
YOU DON'T WANT TO CHANGE THE CHARACTER OF ANYBODY'S NEIGHBORHOOD, YOU KNOW, OVER, UM, OVERNIGHT.
SO THE COMBINATION OF THESE TWO, THE PLACE TYPES KIND OF GIVE YOU THE CONTEXT AND CHARACTER OF DIFFERENT TYPES OF AREAS WITHIN ADDISON.
AND THEN THIS ONE'S GONNA GIVE YOU A, A LITTLE MORE OF AN IDEA OF HOW FAST OR SLOW, UM, YOU CAN EXPECT DEVELOPMENT TO OCCUR.
AND THERE WILL BE AN OPTION DISCUSSED TOWARDS THE END OF THIS OF POLICY WISE, WHAT KIND OF POLICIES MIGHT THE CITY WANT TO DO OR THE TOWN WANNA DO TO, UM, FOR THAT REDEVELOPMENT, DEVELOP, REDEVELOP AREA.
THERE, THERE, YOU MIGHT HAVE TARGETED INCENTIVES TO REALLY AGGRESSIVELY GET AT SOME OF THOSE AREAS.
AND YOU MIGHT HAVE CODES THAT RESTRICT THINGS OF HAPPENING IN THE PRESERVE, UH, AREAS.
UM, THE THIRD PART OF THIS, SO LAND USE AND DEVELOPMENT CHARACTER, THE SPECTRUM OF CHANGE.
THERE'S, THERE'S DIFFERENT KINDS OF NEIGHBORHOODS AND HOUSING AND COMMERCIAL THAT WILL BE MIXED INSIDE
[01:30:01]
THOSE.SO THOSE, THOSE ARE REALLY GETTING AT LAND USE AND HOUSING AND NEIGHBORHOODS.
BUT WE'RE TALKING WALKABLE AND CONNECTED, RIGHT? AND THAT MEANS ENHANCING MOBILITY OPTIONS.
UM, I WANT Y'ALL, I WANT TO CHALLENGE Y'ALL TO REALLY THINK BIG AND REALLY THINK KIND OF VISIONARY OF WHAT YOUR MOBILITY SYSTEM AND NETWORK IN ADDISON COULD BE.
UM, IF SOMEONE, IF YOU WANTED TO SAY ON, ON ONE EXTREME, IF YOU WANTED TO SAY ADDISON IS ALL ABOUT THE PEOPLE IN ADDISON, UM, AND WE WANNA MAKE IT AS WALKABLE AND SAFE AND CONNECTED AS POSSIBLE FOR THOSE LIVING AND WORKING INSIDE ADDISON, THOSE WHO WANTED TO DRIVE EAST, WEST, NORTH SOUTH WOULD NOT HAVE TO GO VERY FAR TO GO AROUND ADDISON.
UM, AND IF THEY WANTED TO COME INTO ADDISON, YOU COULD DESIGN THINGS IN A WAY THAT THEY ARE VERY QUICKLY SLOWED DOWN AND YOU'RE CREATING ADDISON.
YOU'RE MAKING ADDISON A PLACE TO DRIVE TO, NOT A PLACE TO DRIVE THROUGH.
IF YOU LOOK AT COUNTS ON, IF YOU LOOK AT COUNTS ON BELTLINE ROAD RIGHT NOW, THERE'S A LOT OF TRAFFIC THAT GOES THROUGH EACH WAY.
GRANTED, THERE'S BUSINESSES ON BELTLINE THAT HAVE BENEFITED FROM THAT TRAFFIC FOR A LONG TIME.
THEY WOULD ALSO BENEFIT FROM A LOT MORE FOOT TRAFFIC IF ADDISON WAS A LITTLE MORE DENSER AND IT WAS A LITTLE MORE WALKABLE.
UM, JUST SOMETHING TO THINK ABOUT OF WHAT ARE THE PRIORITIES OF WHAT YOU REALLY VALUE.
NOT ALL CITIES CAN SAY THAT, BUT YOU, YOU COULD, YOU REALLY COULD BE A PLACE THAT IS ALL ABOUT GETTING EVERYWHERE YOU NEED TO BE WITHOUT A CAR.
UM, AND YOU COULD MAKE IT REALLY AMAZING AND YOU COULD MAKE IT REALLY SAFE.
AND A LOT OF PEOPLE WOULD KILL TO COME TO A PLACE IN NORTH TEXAS LIKE THAT.
UM, THAT IS ONE END OF HOW FAR YOU COULD GO ON THIS VISION, RIGHT? THESE TWO EXAMPLES THAT YOU SEE RIGHT HERE.
THE LEFT ONE IS FROM AUSTIN'S COMPLETE STREET MANUAL.
UM, WHAT YOU'RE SEEING HERE IS TWO LANES OF THROUGH TRAFFIC, THEN YOU'RE SEEING A BUFFER WITH THE PLANTERS AND THE SIDEWALK.
AND THEN YOU SEE A SEPARATED BIKE LANE.
THAT BIKE LANE GETS USED, WHY? PEOPLE FEEL SAFE.
THEY'RE SEPARATED FROM THE CARS, RIGHT? UM, IT'S NOT JUST A FOUR FOOT OR A FIVE FOOT SLAB OF CONCRETE RIGHT NEXT TO A ROAD WHERE PEOPLE ARE DRIVING 50 MILES AN HOUR.
NOBODY'S GONNA LET THEIR KID RIDE A BIKE ON THAT, RIGHT? YOU HAVE TO INTENTIONALLY DESIGN THINGS FOR THE OUTCOME THAT YOU WANT.
YOU COULD FIT SOMETHING LIKE THIS IN THE BELT LINE RIGHT AWAY.
RIGHT NOW, YOU COULD FIT SOMETHING LIKE THIS IN ANY OF YOUR ARTERIALS THAT ARE YOUR SIX LANE THOROUGHFARES RIGHT NOW.
YOUR SIX LANES RIGHT NOW ARE, I'M GONNA PUT MY PE HAT FOR ON FOR RIGHT NOW.
BUT THEY'VE BEEN DESIGNED TO ACCOMMODATE A HIGH VOLUME OF CARS AT A FAIRLY HIGH SPEED, WHICH MAKES THEM UNSAFE FOR PEOPLE NOT IN CARS.
AND THEY ALSO MAKE THEM UNINTERESTING FOR ANYBODY TRYING TO GO FOR A WALK, LIKE WE TALKED ABOUT EARLIER.
UM, NOT SAYING YOU DO THIS EVERYWHERE, BUT PICK AND CHOOSE WHERE YOU MIGHT WANT TO DO IT.
UM, IDEALLY YOU'RE LOOKING FOR PLACES WHERE THERE'S OPPORTUNITY FOR THE PRIVATE SIDE, THE DEVELOPMENT, THE ADJACENT DEVELOPMENT TO, UM, REDEVELOP OR ENHANCE TO MATCH THE SAME KIND OF, UH, MORE OF A PEOPLE AND BIKE KIND OF THING WITH WIDER, YOU KNOW, STREET SCAPES AND BUILDING FRONTAGE AND PATIOS AND ALL THAT KIND OF STUFF.
UM, THE ONE ON THE RIGHT IS WHAT I WOULD SAY IS ALMOST AN EVEN, THIS IS KIND OF THE MOST AGRE AGGRESSIVE ONE.
THIS IS FROM LANCASTER, CALIFORNIA.
THIS USED TO BE A SIX LANE ROAD.
IT WAS ALL CARS AND BUSES AND, AND UGLY.
A LOT OF THE BUSINESSES WERE GOING OUT VACANCIES.
THEY TALKED ABOUT THIS FOR YEARS.
TALKED ABOUT IT, TALKED ABOUT IT, TALKED ABOUT IT, FINALLY DECIDED TO DO IT, I BELIEVE, IN 2011.
UM, AND WHAT, UH, WHAT THEY DID, I DON'T, I DON'T REMEMBER.
I THINK IT WAS FOUR OR FIVE BLOCKS, UH, MAYBE LONG.
UM, BUT WHAT THEY, WHAT IT'S KIND OF HARD TO SEE FROM THIS IMAGE, BUT WHAT THEY HAVE THERE IN THE MEDIAN, THAT'S ACTUALLY JUST AN, AN AT GRADE MEDIAN, BUT THEY HAVE BOLLARDS, REMOVABLE BOLLARDS THAT ARE AROUND IT.
SO MOST OF THE TIME, THIS ACTUALLY HAS ANGLED PARKING IN THE CENTER OF THIS, UM, THAT SUPPORT.
AND THEY, AND THEY HAVE WIDER SIDEWALKS TO SUPPORT THE BUSINESSES, BUT OCCASIONALLY THEY PUT THOSE BOLLARDS UP, THEY BLOCK THE CARS OFF, AND THAT BECOMES A PEDESTRIAN PLAZA.
UM, THEIR NUMBERS HAVE SKYROCKETED IN THIS AREA.
UM, THE, THE BUSINESSES ARE ALL FULL.
THE RETAIL TAXES OFF THE CHARTS, THE TOURISM IS OFF THE CHARTS.
IF YOU JUST GOOGLE LANKA, LANCASTER, BLVD, THEY'VE BRANDED IT LANCASTER BOULEVARD, BUT BLVD ALL KINDS.
AND EVERYBODY THAT TALKED ABOUT, WE TALKED ABOUT IT, WE TALKED ABOUT IT, TALKED ABOUT IT.
THE ELECTED OFFICIALS WILL SAY, WE SHOULD HAVE DONE THAT 10 YEARS AGO.
UM, SO TWO DIFFERENT EXAMPLES OF HOW YOU COULD TAKE RIGHT NOW, SOME OF YOUR CORRIDORS THAT ARE VERY, THEY'RE HEAVILY PRIORITIZED TOWARDS CARS AND MOVING A LOT OF VEHICLES.
AND YOU COULD CHANGE AND RETHINK THOSE TO PRIORITIZE PEOPLE PLACE, UM, WALKABLE TYPE BUSINESSES.
UM, IT'S A BIG LEAP TO TAPE, BUT IT'S, AND IT'S
[01:35:01]
NOT SOMETHING I WOULD RECOMMEND EVERYWHERE, BUT THIS IS SOMETHING THAT I, I THINK ADDISON HAS THE INTEREST AND HAS THE RESOURCES TO, UM, TO REALLY THINK BIG AROUND.AND LET ME EXPAND THAT A LITTLE BIT MORE.
'CAUSE WE ARE GONNA TALK ABOUT BELTLINE IN A SECOND.
UM, BACK TO THAT CROSSING OF THE TOLLWAY.
WHAT IF YOU HAD BELT LINE THAT LOOKED SOMETHING LIKE EITHER ONE OF THESE REALLY, UM, ON EITHER SIDE OF THE TOLLWAY, THEN THAT CROSSING BECOMES A, A DIFFERENT, A DIFFERENT DISCUSSION.
MAYBE IT IS A SEPARATE CROSSING OR MAYBE JUST THE, YEAH, MAYBE THE AT GRADE, MAYBE I, I THINK ONE OF OUR PAC FOLKS MENTIONED A DECK PARK
SO I WANTED TO HAVE THESE BEFORE WE GET INTO THE EXERCISE.
'CAUSE WE DO WANT YOU TO THINK, THINK BIG, UM, DON'T, PART OF A COMP PLAN IS TO DREAM A LITTLE BIT.
I I LIKE TO SCALE IT BACK FROM A RESOURCE PERSPECTIVE AND, AND REALITY PERSPECTIVE.
BUT, BUT THINK BIG OF IF, IF ADDISON REALLY WAS GONNA TRY TO HIT THE HOME RUN FOR WALKABILITY, CONNECTIVITY, SAFETY, UM, WITHIN NEIGHBORHOODS, BETWEEN NEIGHBORHOODS AND, AND THIS KIND OF PEOPLE IN PLACE AND EXPERIENCE-BASED BUSINESSES, YOUR MOBILITY SYSTEM AND INFRASTRUCTURE IS, IS REALLY WHERE THE WORK IS GONNA HAVE TO HAPPEN.
[3. Present and conduct interactive exercise on catalyst redevelopment site selection.]
WE'RE GONNA GET TO THE EXERCISES FINALLY.I'M GONNA GO THROUGH THIS QUICKLY.
THERE'S REALLY FOUR TYPES OF DEVELOPMENT THAT, THAT WE SEE, UM, HAPPENING IN ADDISON.
UM, THE FIRST ONE IS AN AUTOCENTRIC CORRIDOR, UM, AUTO ORIENTED CORRIDOR.
MOST OF YOUR SIX LANE ARTERIALS LOOKING AT TAKING THOSE TO MORE OF A COMPLETE STREET, LIKE THE IMAGES THAT YOU JUST SAW, UM, MIX OF MOBILITY OPTIONS.
UM, THE SECOND ONE, AND WE'RE GONNA TALK ABOUT BELTLINE ROAD AS AN EXAMPLE FOR, FOR THAT.
UM, BUT WE, I WANT TO EMPHASIZE WITH ALL OF THESE THAT WE, WE WANT YOU TO THINK ABOUT CONCEPTS THAT CAN APPLY IN MULTIPLE PLACES IN THE TOWN, NOT JUST THE ONE LOCATION THAT WE'RE, WE'RE ASKING YOU TO, TO THINK ABOUT.
SO WE HAVE BELTLINE AS ONE TO THINK ABOUT, BUT THIS COULD, YOU KNOW, THIS AGAIN, COULD APPLY TO MULTIPLE ARTERIALS IN THE, THE CITY.
THE SECOND ONE IS AUTO ORIENTED COMMERCIAL.
WE'VE GOT, UH, TO MORE OF, UM, MORE OF A MIXED USE CENTER THAT WOULD COMPLIMENT THAT URBAN VILLAGE.
SO HOW DO YOU EVOLVE SOME OF THESE SHOPPING CENTERS? VILLAGE ON THE PARKWAY, THE KROGER CENTER, THE TOM THUMB CENTER.
HOW CAN YOU EVOLVE SOME OF THOSE TO BE MORE OF A MIXED USE CENTER WITH A LITTLE BIT OF RESIDENTIAL, A LITTLE BIT OF DIFFERENT KINDS OF COMMERCIAL AND RETAIL THAT WOULD BRING MORE OF THOSE DAILY NEEDS CLOSER TO THOSE NEIGHBORHOODS AROUND THEM, RIGHT? UM, THE THIRD ONE IS AGING INDUSTRIAL.
SO THIS IS, WE'VE GROUPED INWOOD AND THE AIRPORT AREA ALTOGETHER HERE WE'RE GONNA HAVE YOU LOOK AT THE INWOOD CORRIDOR, BUT A LOT OF WHAT YOU COULD THINK ABOUT AND DO IN INWOOD CAN APPLY AROUND THE AIRPORT.
AND THEN THE LAST ONE IS THE HIGH INTENSITY URBAN CENTER THAT THE GREENFIELD SITES, ADDISON ONLY HAS A COUPLE OF VACANT PLACES LEFT.
UM, THE MARY KAY SITE IS ONE OF THOSE.
IT'S, IT'S OBVIOUSLY A REALLY SIGNIFICANT SITE, UM, IN ADDISON FOR A LOT OF REASONS.
BUT FOR THAT, WE WANT YOU TO THINK NOT JUST ABOUT MARY KAY, BUT ALL UP AND DOWN THAT TOLLWAY CORRIDOR OF WHAT, WHAT YOU WOULD LIKE TO SEE THAT, UM, THOSE KIND OF AREAS LOOK LIKE.
UM, WHAT WE'RE GONNA DO WITH THIS INFORMATION THAT WE'RE GONNA ASK Y'ALL FOR IS OUR PARTNERS, THAT ARC THAT ARE ON THE TEAM, UM, THEY DO A LOT OF REALLY COOL RENDERINGS AND PICTURES OF DIFFERENT TYPES AND LEVELS.
THIS IS THE FIRST ONE, ILLUSTRATING CONCEPTS.
THIS IS WHAT WE'RE GONNA HAVE IN THIS DOCUMENT.
UM, WHAT YOU'LL SEE IS KIND OF ON THE LEFT, YOU SEE KIND OF A, A BIRD'S EYE VIEW OF AN, OF AN AREA.
THEN IN THE BOTTOM LEFT, YOU SEE A STREET VIEW.
UH, AND THEN YOU SEE THE MIDDLE, KIND OF THE MIDDLE, RIGHT? ONE IS MORE OF A MASSING KIND OF LEVEL.
AND SO WE'RE GONNA HAVE SOME IMAGES IN THE PLAN THAT ILLUSTRATE DIFFERENT DESIGN CONCEPTS.
IT COULD BE A NARROWER CROSSWALK, IT COULD BE A BIKE LANE, IT COULD BE A CERTAIN KIND OF STOREFRONT LOOK.
IT COULD BE A CERTAIN KIND OF STREET SCAPE AND TREES AND LANDSCAPING RELATED TO THE BUILDING.
IT COULD BE WHERE PARKING'S LOCATED.
THERE'S A LOT OF DIFFERENT DESIGN CONCEPTS THAT, THAT WE WANNA BE ABLE TO ILLUSTRATE.
UM, AND SO WE'RE GONNA ASK YOU FOR THESE FOUR DIFFERENT CONCEPTS, UM, TO CHECK WHAT YOU THINK FITS FOR EACH OF THESE.
AND THEN THIS IS GONNA GO BACK TO THEM AND BE PART OF, OF THEIR CREATIVE PROCESS TO GENERATE THESE GRAPHICS.
UM, THAT WILL GO INTO THE DOCUMENT.
WHAT YOU'LL SEE AND, AND, UH, JADE HAD ASKED ME TO INCLUDE THESE JUST, UM, TO KIND OF, FOR YOU GUYS TO VISUALIZE WHERE THIS GOES FOR A COMP PLAN.
WE WANT TO STAY KIND OF AT THIS LEVEL.
WE WANNA STAY AT CONCEPTUAL LEVEL GENERAL SITES, NOT GET TOO SPECIFIC ON ANY ONE PLACE.
WHEN YOU GET INTO A SMALL AREA PLAN, ADDISON HAS DONE QUITE A FEW OF THESE.
YOU'RE PROBABLY USED TO SEEING THIS LEVEL.
THERE'S A LITTLE MORE DETAIL, LITTLE MORE ILLUSTRATION HERE, UM, BECAUSE THERE'S MORE CONVERSATION ABOUT, YOU KNOW, THE DETAILS OF HOW MUCH PARKING AND WHAT KIND OF BUSINESS AND THINGS LIKE THAT.
WE'RE NOT GOING TO THAT LEVEL.
THE LAST LEVEL, AND THIS IS WHAT ADDISON IS VERY, VERY ACCUSTOMED TO SEEING, AND THESE ARE THE PHOTOREALISTIC RENDERINGS THAT YOU'LL SEE WITH ANY DEVELOPMENT PROJECT THAT COMES INTO ADDISON.
[01:40:01]
DO SOMETHING HERE IS GONNA COME WITH SOME KIND OF VERSION OF THIS THAT SHOWS THE VERY, VERY DETAILED RENDERINGS OF WHAT THIS PROJECT IS GONNA LOOK LIKE.PART OF THAT IS TO SELL IT TO ADDISON.
PART OF THAT IS TO SELL IT TO THEIR TENANTS AND THEIR CUSTOMERS AS SOON AS THEY GET THEIR PROJECT BUILT.
UM, WE'RE DEFINITELY NOT GOING TO THIS LEVEL OF DETAIL, UM, FOR, UH, FOR A COMP PLAN.
BUT WHAT YOU'LL SEE OUT OF THIS IS PROBABLY SOME INTEREST IN CERTAIN PLACES WHERE, HEY, WE WANNA DO A DESIGN TOURETTE.
WE WANT TO GET A GROUP OF PEOPLE TOGETHER AND REALLY TALK ABOUT THE DETAILS OF WHAT THE SITE COULD BE.
UM, AND, AND GO THROUGH THIS PROCESS.
AND HAVING BEEN ON TEAMS THAT DO THIS, ONE OF THE THINGS THAT WE'LL DO, THE PLACE WE ALWAYS START IS GO BACK TO A COMPREHENSIVE PLAN AND SAY, WHAT IS OUR COMMUNITY'S VISION? WHERE ARE WE WORKING? AND HOW, HOW, OR WHAT WE'RE DESIGNING AND DEVELOPING, HOW DOES IT FIT INTO WHAT THE COMMUNITY WANTS? UM, OKAY, SO THE FIRST ONE, EVERYBODY SHOULD HAVE A SET OF SHEETS IN FRONT OF THEM.
THE FIRST ONE IS GONNA BE THE AUTOCENTRIC CORRIDOR.
ONE OF THE THINGS THAT WE DID AT THE LAST COMMUNITY MEETING IS WE ASKED PEOPLE, UM, IN, UH, THEY CAME TO THE COMMUNITY MEETING IS, WHAT ARE SOME OF THE THINGS FOR EACH OF THESE NEIGHBORHOODS? WHAT ARE SOME OF THE THINGS THAT ARE MISSING OR THAT YOU WOULD LIKE TO SEE? AND SO IN THIS BELTLINE, INWOOD QUORUM AREA, SPECIALTY RETAIL WAS NUMBER ONE.
COFFEE SHOP CAFE, SMOOTHIE BAR WAS NUMBER TWO.
APPAREL STORE, VARIETY OF RESTAURANTS, AND THEN A LOCAL PUB BAR KIND OF IN THAT, IN THAT ORDER.
SO, UM, THINK ABOUT THAT AS YOU'RE KIND OF, AS YOU'RE THINKING ABOUT THE BELT LINE CORRIDOR, UM, AND HOW THAT MIGHT EVOLVE TO, TO SUPPORT, YOU KNOW, MORE OF THESE TYPES OF, OF USES.
AND I'LL, I'LL, UM, I'LL PROBABLY LEAVE THIS, I'LL COME BACK TO THIS SLIDE AND LEAVE IT UP SO YOU CAN LOOK AT IT.
UM, YOU GUYS ALL HAVE, UM, YOU ALL HAVE A SHEET IN FRONT OF YOU THAT SHOULD HAVE, UH, OR TWO SHEETS.
FIND THE ONE THAT HAS BELT LINE ON IT, THE AUTOCENTRIC CORRIDOR ONE.
IT SHOULD BE THE FIRST, THE ONE THAT WAS ON TOP.
AND WHAT YOU'LL SEE, YOU'LL SEE A, A SET OF DIFFERENT IMAGES AND CONCEPTS WITH SOME CHECK BOXES.
WHAT WE WANT YOU TO DO IS FIRST AT THE TOP OF YOUR SHEET, RIGHT, YOUR TABLE NUMBER.
IF YOU DON'T KNOW YOUR T, DO YOU, SO THIS IS TABLE NUMBER ONE, TABLE ONE, TABLE TWO, TABLE THREE, TABLE FOUR, TABLE 5 0 4 IS IN THE BACK TABLE FIVE, SIX, AND SEVEN.
WRITE YOUR TABLE NUMBER AND THEN YOUR NAME IF YOU'RE WILLING TO.
UM, THAT ALLOWS US TO FOLLOW UP WITH YOU IF WE HAVE QUESTIONS.
AND THEN WHAT WE WANT YOU TO DO IS TAKE A FEW MINUTES AND CHECK ANY OF THESE THAT YOU SEE, THAT YOU THINK, UM, WHEN WE'RE TALKING ABOUT CONVERTING ONE OF YOUR ARTERIALS TO A MORE COMPLETE STREET.
UM, WHAT ARE SOME OF THE THINGS THAT YOU THINK NEED TO BE FEATURED OR BE A PRIORITY? YOU MIGHT CHECK EVERY ONE OF THESE.
YOU MIGHT CHECK TWO, YOU MIGHT, YOU MIGHT CHECK ALL OF THEM, BUT REALLY FEEL STRONGLY ABOUT ONE OR TWO OF THEM.
IN THAT CASE, IF YOU REALLY WANT TO CIRCLE 'EM OR AN ASTERISK TO LET US KNOW THAT THE MOST IMPORTANT ONES DO THAT.
UM, AND THEN IN THAT BOX AT THE BOTTOM, IF THERE'S ANY OTHER COMMENTS YOU HAVE OF SOMETHING THAT'S NOT IN THERE THAT YOU THINK NEEDS TO BE CONSIDERED, UM, FEEL FREE TO WRITE THAT.
SO WE'RE GONNA GIVE Y'ALL A FEW MINUTES TO DO THIS.
YOU CAN ASK, RAISE YOUR HAND, ASK QUESTIONS, AND WE CAN COME AROUND IF YOU, AND THEN, UH, WE'LL GO ONTO THE NEXT ONE.
WE'LL COME AROUND AND PICK THESE UP AT THE, UM, AT THE END OF THE EXERCISE.
SO RIGHT NOW, THINK ABOUT WHAT ARE, WHAT ARE SOME OF THE THINGS YOU'D LIKE TO SEE IN CONVERTING SOME OF YOUR, YOUR AUTOCENTRIC CORRIDORS TO BE MORE WALKABLE AND COMPLETE? YEAH.
THE QUESTION EVERYBODY DOESN'T MATTER.
UH, SO MY FIRST QUESTION IS, LIKE, THE EXAMPLES THAT YOU SHOWED OF A COMPLETE STREET, ALL OF THOSE INCLUDED BUILDINGS AT THE STREET, WHEREAS THIS EXAMPLE, YOU'VE GOT THE DRIVES.
WHEN I'M ENVISIONING THE COMPLETE STREET, HAVE THE, ALL THOSE PROPERTIES BEEN REDEVELOPED TO PUSH UP TO THE STREET? AND I'M, I GUESS I WANT YOU TO SPEAK TO WHAT DO YOU THINK COMES FIRST, THE COMPLETE STREET OR THE, THE, THE FACADE AT THE RIGHT OF WAY? 'CAUSE IT SEEMS LIKE ALL THE EXAMPLES, THE FACADE AT THE RIGHT OF WAY CAME FIRST, UH, WITH LANCASTER, NO, THE STREET CAME FIRST WITH LANCASTER BOULEVARD.
THEY, THEY FIXED THE STREET FIRST AND THEN SOME OF THE, AND SO THEN THEY FLIPPED.
YEAH, I, THIS, SO THIS, I I WOULD FOCUS ON WHAT, WHAT DOES THE TOWN HAVE CONTROL TO DO? SO RIGHT AWAY TO RIGHT AWAY, BUT ULTIMATELY FOR SOMETHING LIKE THOSE TO, TO SUCCEED, YOU'RE GONNA HAVE BUSINESSES THAT, THAT'S THE IDEA OF ADDISON WALK, FOR EXAMPLE, ON THE SOUTH SIDE OF BELTLINE, RIGHT? UM, OR REALLY ANYTHING ALONG BELTLINE.
YOU DRIVE DOWN BELTLINE, YOU SEE PARKING LOTS, AND THEN THE BUILDINGS ARE WAY BACK BEHIND IT, RIGHT? IF YOU REALLY WANTED TO FLIP THAT CORRIDOR OVER TIME, THOSE BUILDINGS WOULD COME UP ON THE STREET AND THE PARKING, IF ANY, WOULD GO BEHIND IT, RIGHT? SO THEY DO.
IT'S A GREAT, IT'S A GREAT QUESTION.
LAND USE AND TRANSPORTATION GO TOGETHER.
[01:45:01]
FOR THIS EXERCISE, I WOULD FOCUS ON RIGHT AWAY TO RIGHT AWAY.WHAT WOULD YOU LIKE THAT STREET TO? YEP.
THAT'S ONE OF, HEY GUYS, JUST TO CLARIFY, WE'RE JUST, SO, WE JUST WANT Y'ALL TALKING ABOUT BELTLINE RIGHT NOW.
SO DON'T SKIP AHEAD AND DO ALL OF 'EM.
[01:54:08]
OKAY GUYS, LET'S, UM, WE'RE GETTING CLOSE TO, I THINK WE'RE AT, UH, YEAH, WE'RE GETTING CLOSE TO EIGHT O'CLOCK.AND, AND I KNOW WE WANNA, UH, WE DON'T WANNA KEEP YOU GUYS TOO LONG.
SO LET'S, LET'S MOVE TO THE SECOND ONE NOW.
UM, THIS IS, WHERE'S MY, UM, THIS IS THE AUTO ORIENTED COMMERCIAL, UH, CONVERTING INTO INCREMENTAL, MORE WALKABLE COMMERCIAL, UH, CLOSER TO URBAN VILLAGE.
SO FOR THIS ONE, WE HAVE VILLAGE ON THE PARKWAY.
BUT AGAIN, THINK ABOUT HOW THIS MIGHT APPLY TO BASICALLY ANY OF YOUR, YOU KNOW, GROCERY STORE COUNTER, YOUR, YOUR TOM THUMB, YOUR KROGER, UM, ANY OF YOUR BIG BOX KIND OF SPOTS.
UM, YOU KNOW, THE CONTEXT HERE IS FOR YOU TO HAVE MORE COMPLETE CONNECTED NEIGHBORHOODS.
THEY NEED MORE THINGS CLOSER TO THEIR NEIGHBORHOOD.
AND THESE KIND OF SITES PRESENT A REAL OPPORTUNITY.
[01:55:01]
YOU MIGHT HAVE ONE THAT HAS OWNERS THAT THEY'RE READY TO GO RIGHT NOW, AND THEY'RE, THEY'RE WILLING TO KIND OF WORK WITH THE CITY AND, AND GET THEIR OWN, YOU KNOW, ARCHITECTS, UH, YOU KNOW, ON BOARD TO START BRAINSTORMING WHAT COULD HAPPEN.UM, YOU MIGHT HAVE AN OWNER THAT THEY'RE KIND OF SET AND HAPPY WITH WHAT THEY HAVE RIGHT NOW, AND IT'S NOT GONNA HAPPEN FOR, UH, YOU KNOW, FOR A WHILE.
BUT THINK ABOUT ANY OF THESE, YOU KNOW, LARGER SCALE PLACES.
VILLAGE ON THE PARKWAY IS, WE PICKED THAT ONE FOR SOME DIFFERENT REASONS WITH STAFF, BUT IT'S, IT'S GOOD RIGHT NOW.
IT'S JUST GOT THINGS THAT COULD MAKE IT A LITTLE BIT BETTER.
BUT WHATEVER YOU WOULD DO TO MAKE VILLAGE ON THE PARKWAY A LITTLE BIT BETTER WOULD ALSO BE THINGS THAT YOU WOULD DO TO MAKE SOME OF THOSE OTHER PLACES INTO A GOOD NEIGHBORHOOD CENTER FOR, UH, AN URBAN VILLAGE TYPE OF CONTEXT.
UM, SO THIS IS THE BOUNDARY FOR VILLAGE ON THE PARKWAY THAT WE'RE TALKING ABOUT.
UM, I THINK EVERYBODY HERE IS FAMILIAR, UH, WITH VOP AND, AND WHAT ALL'S IN THERE.
UM, BUT THINK ABOUT AGAIN, WHAT WOULD MAKE THAT AREA MORE COMPLETE? WHAT KIND OF USES ARE, ARE MISSING, WHAT KIND OF THINGS WOULD MAKE IT A LITTLE MORE WALKABLE, UM, AND COMFORTABLE.
AND LET'S, UH, LET'S TAKE, UM, LET'S TAKE, WE'LL GO TO ABOUT, WE'LL, WE'LL DO ABOUT SEVEN, EIGHT MINUTES ON, ON THIS ONE.
[02:00:58]
OKAY GUYS, WE'RE, UH, WE'RE GONNA MOVE TO THE NEXT ONE.UM, I FEEL LIKE MO MOST OF YOU GUYS ARE GOING THROUGH THIS PRETTY, PRETTY QUICKLY, UM, ON THE INWOOD ONE.
THIS IS, SO THIS IS AGING INDUSTRIAL.
UH, OKAY, SO NEXT ONE UP, UM, IS THE INWOOD.
THIS IS AGING INDUSTRIAL, UM, TO INCREMENTAL REDEVELOPMENT.
SO WITH A FOCUS ON MORE OF A SMALLER SCALE.
SO WE'RE NOT REALLY TALKING ABOUT CRAZY HUGE INDUSTRIAL, WE'RE TALKING MORE OF LIKE THAT MICRO FACTORY, THE MAKER SPACE.
UM, THINGS THAT CAN BE DONE A LITTLE MORE INCREMENTAL OVER TIME.
IF YOU, IF YOU FEEL THAT SOME LARGE SCALE INDUSTRIAL IS APPROPRIATE, UM, MAKE A NOTE OF THAT AND MAYBE, UM, ON WHERE SPECIFICALLY YOU'RE THINKING THAT MIGHT GO.
UM, BUT THIS ONE DEFINITELY HAS A LITTLE MORE, YOU KNOW, THERE'S SOME MORE CONSTRAINTS TO IT IN THE INWOOD CORRIDOR FOR ANYONE WHO'S, WHO'S NOT FAMILIAR.
UM, THAT AREA DOES HAVE CONSTRAINTS FROM THE, THE AIRPORT, UM, OVERLAY.
SO YOU CAN'T DO IN MOST OF THAT AREA, YOU'RE NOT ALLOWED TO DO RESIDENTIAL.
UM, WE DO HAVE HEIGHT RESTRICTIONS, BUT I THINK IT'S FOUR STORIES.
IT'S, IT'S, UH, IS IT, IS IT FOUR LESLIE OR FIVE? YEAH.
UM, I THINK THE BIGGER RESTRICTIONS SHOULD HAVE BEEN, DON'T, DON'T BUILD A QUICK TRIP RIGHT AT THE END OF THE RUNWAY, BUT HEY, THAT'S JUST ME.
UM, YEAH, SO THINK ABOUT THE, THESE AREAS, YOU KNOW, A LITTLE GRITTIER.
IT COULD BE ADJACENT TO THE AIRPORT AND SOME OF THE, THE BUSINESSES THAT WOULD GO THERE, OR IT COULD BE IN THE, UM, THE INWOOD CORRIDOR, UM, ITSELF.
I, I WOULD, UM, I WOULD ENCOURAGE YOU, WE DID PICK INWOOD FOR, UM, FOR A REASON.
I, YOU KNOW, THIS IS ONE THAT HAS COME UP JUST FOR SOME CONTEXT.
UM, THIS IS PROBABLY THE ONE PART OF ADDISON THAT EVERYBODY SAYS, DOESN'T FEEL LIKE IT'S KEEPING UP WITH THE QUALITY THAT WE EXPECT
SO THIS IS THE ONE SPOT THAT I WOULD SAY A LITTLE MORE INCREMENTAL, A LITTLE MORE SMALLER SCALE.
THINK ABOUT HOW THIS MIGHT EVOLVE ONE BUILDING AT, AT A ONE BUILDING OR ONE PROPERTY AT A TIME, AND JUST INCREMENTALLY GET A LITTLE BIT BETTER.
AND THAT'S WHAT IT'S GONNA KIND OF, WHAT'S GONNA GIVE IT KIND OF THAT GRIT, UM, AND, AND CHARACTER TO, UH, TO BRING IT BACK.
IF YOU'RE TALKING AND THINKING ABOUT MORE THE, THE AIRPORT AREA TO THE, TO THE WEST OF THE AIRPORT, YOU DO HAVE SOME OPPORTUNITIES MORE ON THE, THE MANUFACTURING AND, AND SOME OF THE, OR THE MICRO FACTORIES THAT, UH, THAT TONY WAS MENTIONING.
THINK A LITTLE BIT ABOUT CONTEXT.
HOW MUCH OF THIS IS AUTO ORIENTED, WALKABLE, UM, SIGNAGE, BRANDING, THINGS LIKE THAT.
WE'LL TAKE A FEW MINUTES ON THIS ONE AND THEN, UM, I'LL GO, HERE'S WHAT I'LL GO AHEAD AND DO SINCE WE'RE AT THE, WE'RE TURNING THE QUARTER TO TOWARDS THE END.
UM, THE LAST ONE IS THE MARY KAY SITE.
UM, JUST TO INTRODUCE THIS ONE JUST BRIEFLY, AND WE'LL LET YOU GUYS HAMMER THESE LAST TWO OUT TOGETHER.
UM, THIS IS GREENFIELD, THIS IS HIGH INTENSITY URBAN CENTER.
THIS IS WHERE YOU CAN IMAGINE BASICALLY AS, AS TALL AND AS INTENSE AS YOU, UM, AS YOU THINK FITS, UM, FOR ADDISON.
SO THINK ABOUT THOSE TWO FOR A FEW MINUTES.
THIS IS THE MARY KAY SITE, SO YOU CAN SEE THAT ONE.
UM, IF ANYBODY NEEDS ME TO FLIP BACK OR FORTH, I, YOU KNOW, I CAN DO THAT.
UH, BUT LET'S KNOCK THESE LAST TWO OUT AND THEN WE'VE GOT ONE CLOSING SLIDE AND WE'LL BE DONE.
[02:05:29]
WELL, YES AND NO, RIGHT? BECAUSE YOU'RE, YOU'RE BEGINNING FROM A DIFFERENT AREA AND SO YOUR ARE LIKELY BE SO VILLAGE ON THE PARKWAY IS WHAT? IT'S BECAUSE THE RESTAURANT RIGHT OUT THE, YOU WOULD'VE LOVED TO HAVE HAD SPECIAL SOME SPECIALTY RETAIL STATION AND IT DIDN'T WORK, RIGHT? YEP.SO, SO THAT AREA GONNA HAVE MORE SPECIAL, YOU'RE GONNA HAVE AN, IT'S GOING A SAME, SAME.
I'LL TAKE A LOOK AT IT AND SEE IF THERE'S, AND I UNDERSTAND.
SO I'LL TAKE A LOOK AT IT AND, AND MAYBE MAKE A COUPLE TWEAKS AND, UH, HAVE, ALL RIGHT.
HOW, UH, HOW ARE WE DOING? IS EVERYBODY, IS EVERYBODY ALMOST FINISHED? YES.
GU GUYS, WE, UM, SUE REMINDED ME, WE DO ACTUALLY HAVE TO, WE HAVE TO CLOSE ALL OF OUR PUBLIC HEARINGS HERE IN A MINUTE.
SO IF I COULD, WE CAN, IF YOU GUYS WANT TO CONTINUE WORKING ON SOME OF THESE UNTIL YOU'RE DONE, UM, THAT'S, THAT'S GREAT.
WE'LL STICK AROUND AND, AND ANSWER SOME QUESTIONS.
BUT FOR THOSE WHO ARE DONE AND, AND NEED TO BOLT GET TO OTHER THINGS, WANNA UH, RESPECT THEIR TIME, ONCE YOU
[02:10:01]
FINISH, JUST LEAVE YOUR SHEETS ON THE TABLE.WE'LL COME AROUND AND PICK THOSE UP.
UM, IF YOU HAVE ANY OTHER, YOU KNOW, QUESTIONS, IF AS YOU DIG INTO THE MARKET REPORT OR THE, THE COMMUNITY ENGAGEMENT REPORT, UM, I WOULD ENCOURAGE YOU TO GET THOSE TO US SOONER THAN LATER.
UM, I THINK WE'RE GONNA FOLLOW UP WITH AN EMAIL ON AN, ON THE BEST INSTRUCTIONS TO, UM, TO DO THAT.
UM, SO I WANNA MAKE SURE WE DO GIVE YOU GUYS THAT, THAT HAVE ADDITIONAL QUESTIONS ON THOSE THINGS, THE OPPORTUNITY TO, TO GET THAT FEEDBACK TO US.
UM, AND JUST TO, TO WRAP US UP, UM, WE'VE GOT, UH, WE'VE GOT SOME FOCUS GROUPS COMING UP.
UM, EARLY AUGUST WE'RE GONNA BE DOING ONE, I MENTIONED THE REGIONAL MOBILITY ONE.
WE'VE GOT A, A ONE WITH INTERNAL STAFF TO TALK ABOUT MOBILITY AND CONNECTIVITY FOR TRAILS AND ROAD DIETS AND BIKE LANES AND THINGS OF THAT NATURE.
UM, AND THEN WE HAVE ONE, WE'RE PUTTING ONE TOGETHER WITH THE DEVELOPER, UM, AND BUSINESS COMMUNITY AS WELL.
WE'RE DOING THOSE THE FIRST WEEK IN AUGUST, HOPEFULLY.
UM, OUR TEAM IS WORKING ON, UM, THESE RENDERINGS THAT WILL COME OUT OF THIS EXERCISE AS WELL AS STARTING TO DRAFT THE ENTIRE, UH, DOCUMENT.
SO WE'RE MOVING INTO THE, THE CRAFTING OF THE, THE BULK OF THE DOCUMENT, UM, AS WELL AS THE IMPLEMENTATION.
UM, PART OF THE FOCUS GROUPS WILL FOCUS ON IMPLEMENTATION IDEAS AND RESOURCES.
WE'LL ALSO HAVE, UM, ANOTHER CONVERSATION WITH CPAC IN THERE THAT WE'RE TALKING ABOUT.
UM, I THINK IT'S AUGUST 8TH WHERE WE'RE TALKING ABOUT RECOMMENDATIONS AND, AND ACTION ITEMS. UM, PLANS ARE GONNA COME TOGETHER SEPTEMBER, OCTOBER.
UM, WE'LL HAVE THE, UM, IN NOVEMBER IS WHEN MOST LIKELY THE REVIEW PROCESS WILL START.
SO YOU ALL, UH, WILL GET COPIES OF THE FULL DOCUMENT AND, UH, HAVE SOME TIME TO DIGEST THAT ENTIRE DOCUMENT, UH, GET YOUR FEEDBACK BACK TO, TO US.
AND THEN MOST LIKELY, LIKE I MENTIONED EARLIER, JANUARY, FEBRUARY IS WHEN WE'RE GONNA BE IN THE ADOPTION PROCESS.
SO WE HAVE A LOT OF INFORMATION THAT WE'VE COLLECTED.
WE, WE JUST HAVE TO KIND OF GO IN OUR HOLE AND START TO CRANK EVERYTHING OUT.
UM, BUT HOPEFULLY WHEN YOU SEE THAT DOCUMENT AT THE END, YOU'LL SEE THE ENTIRE STORY OF HOW THAT, YOU KNOW, WHERE, WHERE ADDISON HAS BEEN, WHERE YOU'RE GOING, THE VISION, UM, THE DECISION PRINCIPLES.
AND THEN EACH OF THESE DIFFERENT, UH, CHAPTERS ARE GONNA BREAK OUT MORE OF THE HOW WE'RE GONNA DO THAT, UM, WITH MAPS AND GRAPHICS AND TEXT AND ALL OF THOSE THINGS.
SO, UM, WITH THAT, OUR PART IS WRAPPED UP TONIGHT AND THEN WE'LL BRING, UH, I DON'T KNOW IF YOU WANNA DO IT FROM THERE OR COME BACK UP, MAYOR, BUT WE NEED TO CLOSE ALL THREE OF OUR HEARINGS.
AND THEN AGAIN, THANK YOU GUYS FOR COMING AND UH, WE'LL HA HANG AROUND AND ANSWER QUESTIONS AS LONG AS WE NEED TO.
AND WE DO HAVE ONE LAST ITEM ON THE AGENDA, WHICH IS CITIZEN COMMENTS, OPPORTUNITY FOR CITIZENS TO ADDRESS THE GROUP FOR UP TO THREE MINUTES.
IF THERE'S ANYBODY THAT WOULD LIKE TO DO SO, YOU PLEASE COME FORWARD AT THIS TIME.
SEEING NONE, WE WILL CLOSE THAT OUT.
AND IT IS EIGHT 16 AND I WILL ADJOURN THE, UH, ADDISON CITY COUNCIL MEETING.
I'M JUST MAKING SURE, UH, I WILL CLOSE THE PUBLIC HEARING FOR THE PLANNING AND ZONING COMMISSION.
AND WE'LL ALSO CLOSE ANY, UH, CITIZEN'S COMMENTS AND CPAC IS ADJOURNED.