* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.
          , 
          [00:00:01]
YOU'RE UP ALL. 
          WELL, GOOD AFTERNOON EVERYBODY. 
          AS JANICE SAID, I'M TARA GREEN. 
          I'M A PRINCIPAL OF PUBLIC REALM STRATEGIES WITH OJB, AND THAT'S JUST A FANCY TITLE FOR IPE PARKS OPERATIONS MAINTENANCE, ACTIVATION, REVENUE GENERATION. 
          UM, I'M THE PAST PRESIDENT OF CLYBOURNE PARK, SO IT'S THAT DECK PARK IN DALLAS THAT'S BUILT OVER THE FREEWAY. 
          I SPENT 25 YEARS IN THE SPORTS AND ENTERTAINMENT INDUSTRY DOING BIG EVENTS. 
          I WAS THE CHIEF REVENUE OFFICER OF THE AMERICAN AIRLINES CENTER FOR THE MASS AND THE STARS PLAY. 
          PRIOR TO GOING TO CLYDE PARK, I RAN THE DALLAS SPORTS COMMISSION FOR 11 YEARS PRIOR TO DOING THE ARENAS AND SUPER BOWL 45 WHOLE BUNCH OF WORLD CUP. 
          I'M OLD, I GO WAY BACK TO THE WORLD CUP USA, BUT THAT'S JUST SAY I TOOK ALL OF THAT EXPERIENCE AND THAT KNOWLEDGE AND APPLIED IT TO A PUBLIC PARK THAT WAS PRIVATELY MANAGED. 
          AND THEN ABOUT FIVE YEARS AGO, I JOINED OJBS AND I DO CONSULTING. 
          I HELP OUR CLIENTS REALIZE THE FULL POTENTIAL OF THEIR SPACE, WHAT, WHATEVER THAT MAY MEAN. 
          SO WHEN THIS OPPORTUNITY CAME UP TO THINK ABOUT ADDISON CIRCLE PARK, A PROJECT IN MY BACKYARD, I WAS SO EXCITED BECAUSE IT HAD ALL THE COMPONENTS. 
          IT WAS THINKING ABOUT A VISION FOR A, A TRANSFORMATIONAL VISION FOR A UNIQUE PUBLIC ASSET. 
          IT WAS LOOKING AT YEAR ROUND ACTIVATION OPPORTUNITIES. 
          IT WAS LOOKING AT OPERATIONAL EFFICIENCIES. 
          AND THAT'S REALLY KIND OF WHERE MY EXPERTISE LIES. 
          AND I'LL LET KATIE INTRODUCE HERSELF. 
          HI, I'M KATIE MARTIN. 
          I'M A LANDSCAPE ARCHITECT WITH OJB. 
          UM, I'VE BEEN PRACTICING FOR 15 YEARS. 
          UM, I COME FROM AT A COME TO THINGS FROM A DESIGN PERSPECTIVE, BUT I ALSO WORKED FOR THE CITY OF SAN JOSE IN CALIFORNIA FOR ABOUT FOUR YEARS. 
          AND SO I UNDERSTAND THE PRESSURES ON THE CITY STAFF, UM, WHERE EVERYBODY'S COMING FROM WHEN IT COMES TO MAINTENANCE AND OPERATIONS AND WHAT IT IS LIKE TO SHEPHERD SOMETHING THROUGH A CITY PROCESS. 
          AND SO TARA AND I, LIKE SHE SAID, THIS IS OUR DREAM PROJECT. 
          YEAH, SO IT'S PUBLIC, IT'S GIVING BACK TO THE COMMUNITY. 
          UM, AND IT HITS BOTH OF OUR WHEELHOUSES AND WHAT WE'RE VERY INTERESTED IN. 
          EXACTLY. 
          WE DO HAVE SOME MORE FOLKS THAT ARE NOT WITH US, BUT ARE WORKING BEHIND THE SCENES. 
          CHANDLER CHANDLER, NOR IS A LANDSCAPE ARCHITECT, AND OUR DALLAS OFFICE, MARISSA GARCIA IS WORKING WITH ME ON PUBLIC REALM STRATEGIES. 
          SHE WAS KEEPING ME SANE TODAY WHEN EVERYTHING TECHNOLOGY CRASHED. 
          IT'S BEEN A DAY. 
          AND THEN LEVI JOHNSON IS BASED IN HOUSTON. 
          THE REST OF US ARE HERE IN DALLAS, LEVI'S IN HOUSTON, BUT HE IS OUR HORTICULTURIST. 
          HE IS OUR CERTIFIED ARBORIST. 
          HE IS OUR CONTINUING CARE EXPERT. 
          HE WORK, HE AND I WORK SIDE BY SIDE ON OPERATIONAL PLANNING AND MAINTENANCE CHALLENGES AND JUST KIND OF FIGURING IT OUT. 
          UM, SO THAT IS OUR TEAM. 
          OJB IS ONE OFFICE IN SIX LOCATIONS. 
          SO WE ARE A FIRM, IT'S BEEN AROUND ABOUT 34, ALMOST 35 YEARS. 
          WE HAVE ABOUT A HUNDRED PROFESSIONALS. 
          UH, LOTS OF FANCY AWARDS THAT I HAD NOTHING TO DO WITH BUT REALLY PROUD OF. 
          THE ONE THAT WE'RE PROBABLY MOST PROUD OF IS THE COOPER HEWITT DESIGN AWARD THAT'S GIVEN FOR OUTSTANDING DESIGN IN THE INDUSTRY BY THE SMITHSONIAN. 
          SO THAT IS KIND OF THAT THIRD PARTY SEAL APPROVAL THAT SAYS, YEAH, THEY HAVE, THEY KNOW WHAT THEY'RE DOING. 
          SO PARKS THAT WE ARE DRAWING, INSPIRATION AND LESSONS LEARNED FROM AROUND THE COUNTRY. 
          DOWNTOWN C PARK IS A BENCHMARK THAT WE'RE GONNA GET INTO IN OUR NEXT MEETING, BUT I WANNA MENTION IT BECAUSE IT IS OWN. 
          IT IS BUILT BY THE TOWN. 
          IT IS RUN BY THE TOWN, BUT WE CREATED A NEW GOVERNANCE AND STAFFING MODEL FOR THEM BECAUSE IT IS THEIR SIGNATURE PARK. 
          IT IS THEIR, IT IS UNLIKE THEIR OTHER PARK. 
          I'M NOT SAYING THAT'S WHAT'S GONNA HAPPEN HERE, BUT I'VE GOT LESSONS LEARNED THAT WE CAN SHARE WITH YOU ABOUT THAT PARK. 
          YOUR 10 ACRES, IT IS SEVEN. 
          SO IT IS COMPARABLE IN SIZE. 
          THE RIVERFRONT IS IN OMAHA. 
          IT'S ONE OF THE PARKS THAT WE HAVE ACCESS TO THAT WE'RE GONNA BE ABLE TO TALK TO AGAIN, KIND OF LEARN FROM WHAT THEY'RE DOING, OWNED BY THE CITY OF OMAHA, BUT PRIVATELY MANAGED BY AN EXISTING NONPROFIT WHO WAS RUNNING THEIR ARENA AND THEIR COLLEGE WORLD SERIES BASEBALL FACILITY AND THEIR CONVENTION CENTER. 
          THEY NEVER RUN A PARK BEFORE, BUT THAT ENTITY WAS CONTRACTED TO NOW RUN THE PARKS ONCE THEY GOT REDESIGNED BY US. 
          SO IT'S A REDESIGN, JUST LIKE WE'RE DOING HERE IN ADDISON. 
          CLYDE WARREN, YOU'RE FAMILIAR WITH AGGIE PARK. 
          KATIE AND I BOTH HAVE WORKED ON THAT 20 ACRE PARK. 
          HIGHLY ACTIVATED LESSONS LEARNED ABOUT HOW YOU MAINTAIN AND ACTIVATE A SPACE ON A YEAR-ROUND BASIS. 
          AND THEN THESE 
          [00:05:01]
OTHER PARKS ARE ALONG THE BOTTOM ROW. 
          LEVY, UH, IS IN HOUSTON. 
          LA BAUER IS IN GREENSBORO, NORTH CAROLINA. 
          AND WOODCHASE IS ALSO USED. 
          IT'S A COMMUNITY ASSET. 
          IT'S A NEIGHBORHOOD PARK. 
          SO WHAT WE'RE GONNA TALK ABOUT TODAY, YOU DO HAVE PRINTED AGENDAS IN FRONT OF YOU. 
          UM, WE WANNA JUST KIND OF GET A SENSE OF, LET'S MAKE SURE WE'RE ALL ALIGNED. 
          WE HAVE MISSION ALIGNMENT. 
          WHAT IS A VISION PLAN? WHAT'S THE TIMEFRAME THAT WE'RE WORKING UNDER? KATIE AND I REALLY, AND JAYNA TOO. 
          WE WANT THIS TO BE A TWO-WAY CONVERSATION. 
          SO AT ANY TIME, IF YOU WANNA ASK QUESTIONS, YOU'RE UNSURE OF TERMINOLOGY. 
          WE'RE USING ACRONYMS THAT DON'T MAKE SENSE TO YOU. 
          DO NOT BE AFRAID TO RAISE YOUR HAND AND SAY, WHAT IN THE WORLD ARE YOU TALKING ABOUT? WE ARE HAPPY TO KIND OF BREAK IT DOWN, TAKE IT IN BITE-SIZE PIECES. 
          UH, WE'RE GONNA TALK ABOUT THE GOALS FOR THE PLAN, THE COMMUNITY ENGAGEMENT. 
          WE'RE BRIEFLY TODAY JUST GONNA INTRODUCE ACTIVATIONS, OPERATIONS, AND REVENUE GENERATION. 
          THOSE ARE SPECIALTY TOPICS THAT WE'RE GONNA DIG INTO WITH SUBJECT MATTER EXPERTS, WITH STAFF TO DIG INTO THOSE, NOT NECESSARILY AS A GROUP, BUT BRING BACK TO YOU OUR FINDINGS, PROGRAM, ADJACENCIES, PARK PROGRAM CONSIDERATIONS, AND THEN REALLY THE PRIORITIES, THE LAST TWO BULLETS BEFORE NEXT STEPS. 
          THAT'S REALLY WHERE WE'RE GONNA SPEND THE BULK OF OUR TIME TODAY AND HEAR FROM YOU. 
          SO YOU'RE HERE AS PART OF THE ADVISORY COMMITTEE. 
          THAT JUST MEANS WE'RE ALL ONE TEAM AND THIS TEAM IS GOING TO FORGE THE PROCESS AND THE OUTCOMES FOR THE ADDISON CIRCLE PARK VISION PLAN. 
          AND SO WHAT, WHAT DOES THAT MEAN? WE'VE GOT TOWN STAFF, WE HAVE RESIDENTS, WE HAVE BUSINESS LEADERS, WE HAVE FOLKS THAT ARE ADJACENT TO THE PROJECT. 
          WE HAVE A LOT OF DIFFERENT VOICES THAT YOU ARE REPRESENTING, BUT YOU'RE NOT THE ONLY VOICES WE'RE GOING TO HEAR FROM. 
          WE'RE GOING TO DO A ROBUST COMMUNITY ENGAGEMENT PLAN. 
          WE'RE GOING TO DO OUTREACH TO HEAR FROM AS MANY VOICES AS POSSIBLE, BECAUSE THIS IS A BELOVED COMMUNITY SPACE. 
          SO WHAT IS A VISION PLAN? LET'S JUST ALL MAKE SURE WE'RE ON THE SAME PAGE AS TO WHAT IT IS WE'RE TRYING TO PRODUCE AT THE OUTCOME. 
          IT IS NOT A MASTER PLAN. 
          SO THERE IS A 2019 MASTER PLAN. 
          WE ARE NOT REINVENTING THE WHEEL. 
          WE ARE BUILDING ON THE WORK THAT YOU'VE ALREADY DONE. 
          WE ARE FOCUSED ON THIS PARTICULAR SPACE, AND IT IS A FIRST STEP TO REIMAGINE TO BRINGING THAT SPACE TO LIFE AND A NEW WAY. 
          MAKE SENSE? ANYTHING UNCLEAR AS TO WHAT A VISION PLAN IS VERSUS A TRUE MASTER PLAN. 
          AGAIN, I'M ALL ABOUT MISSION ALIGNMENT. 
          I WANNA MAKE SURE WE ARE ALL ROWING IN THE SAME DIRECTION. 
          AND THEN WHAT ARE OUR DELIVERABLES? SO WE ARE TO COME UP WITH A PUBLIC ENGAGEMENT STRATEGY, AND WE ARE TO IMPLEMENT THAT STRATEGY. 
          WE ARE TO TOGETHER CRAFT A VISION STATEMENT. 
          SO LET'S BE CLEAR, WHEN WE BRING IT BACK TO COUNCIL, WHAT IS THE VISION FOR ADDISON CIRCLE PARK GOING FORWARD? PROGRAMMING DIAGRAMS. YOU GET TO PLAY LANDSCAPE ARCHITECT, YOU GET TO ROLL UP YOUR SLEEVES AND HELP US DESIGN, NOT FULL DESIGN, BUT CONCEPTUALLY, WHAT ARE THE PIECES AND PARTS THAT WE NEED? WHAT ARE THE SIZES THAT WE THINK MAKES SENSE? WHAT ARE THE, WE'LL USE THE TERM PROGRAM. 
          WHEN I CAME TO WORK AT OJB, I REALIZE THAT IS NOT JUST THE ACTIVITIES AND EVENTS YOU, THE PARK, THE MOVES YOU MAKE. 
          SO WHEN WE'RE, THINK OF THE DEFINITION AS A NOUN, THE STUFF YOU PUT INTO THE PARK, BUT IT'S ALSO A VERB. 
          THE ACTIONS, THE ACTIVITIES, THE EVENTS THAT TAKE PLACE HERE, WE NEED TO USE, THINK ABOUT BOTH TERMS, BOTH SIDES OF THAT COIN AS WE'RE THINKING ABOUT THE VISION FOR THE FUTURE. 
          AND THEN WE'RE GONNA THINK ABOUT EVENT OPERATIONS AND INFRASTRUCTURE RECOMMENDATIONS. 
          THREE MEGA EVENTS HAPPEN HERE ON A REGULAR BASIS. 
          HOW DO WE HELP THEM? HOW DO WE SUPPORT THAT ACTIVITY? BUT WE'RE NOT BUILDING A CHURCH FOR EASTER SUNDAY. 
          WE'RE BUILDING IT SO IT CAN HOST EASTER SUNDAY. 
          BUT WE, WE WANT IT TO BE BEAUTIFUL ON A DAY LIKE TODAY. 
          AND THERE'S NOTHING GOING ON THAT'S SCHEDULED. 
          IT IS STILL IN AN INVITING SPACE THAT YOU WANNA HANG OUT IN. 
          IT IS A PLACE WHERE YOU WANNA MEET YOUR FRIENDS AFTER WORK. 
          IT'S SOMEWHERE YOU WANNA COME DOWN ON THE WEEKENDS AND JUST HANG OUT. 
          IT'S A QUIET PLACE TO TAKE YOUR LUNCH. 
          BUT IT IS ALSO A FUN PLACE TO GO TO A YOGA CLASS OR A MOVIE NIGHT OR WHATEVER IT MIGHT BE. 
          IT SERVES A LOT OF PURPOSES. 
          WE'RE GONNA 
          [00:10:01]
THINK ABOUT CONCEPTUAL PLAN, A STAFFING MODEL. 
          DO WE NEED TO THINK DIFFERENTLY ABOUT HOW WE ACTIVATE? HOW IS IT, SHOULD IT PAY FOR ITSELF? SHOULD IT HELP PAY FOR ITSELF? ARE THERE OPPORTUNITIES THAT WE SHOULD EXPLORE TO LET IT DO SOME HEAVY LIFTING TO OFFSET ITS ANNUAL OPERATING COST? AND THEN IF WE DO THINK THAT, WHAT ARE THE ALLOWABLE REVENUE STREAMS? AND THAT ULTIMATELY IT IS ONE BIG REPORT THAT COMES BACK TO YOU. 
          SO WE'VE GOT FOUR PHASES OF WORK RIGHT NOW. 
          WE'RE IN PHASE ONE, PROJECT STARTUP AND INITIAL DISCOVERY. 
          JANA HAS SENT, I CANNOT TELL YOU HOW MUCH GREAT INFORMATION TO US RELATED TO ALL OF THIS BIG TOPIC. 
          SO KATIE AND I AND THE TEAM AT THE OFFICE WE'RE DIGGING INTO THAT. 
          WE'RE UNDERSTANDING, WE'RE ASKING QUESTIONS. 
          THAT'S GONNA HELP WHEN WE DO THESE SPECIALTY MEETINGS, THESE SUBJECT MATTER EXPERT CONVERSATIONS. 
          THEN WE GET INTO ANALYSIS AND PROGRAMMING. 
          YOU'LL SEE OUR ADVISORY COMMITTEE MEETINGS ARE THE TRIANGLES. 
          WE HAVE FOUR TOTAL, BUT THERE MAY BE OPPORTUNITIES FOR US TO DO BREAKOUT GROUPS, TO HAVE SMALL TEAMS CONVERSATIONS OR ZOOMS OR OTHER WAYS. 
          SO THIS IS THE FRAMEWORK OF WHAT WE'RE GONNA BE DELIVERING. 
          WE'VE NOTED, UH, TASTE OF ADDISON AND THE IMMERSIVE ART EXPERIENCE. 
          WE'VE NOTED KABOOM TOWN. 
          WE KNOW WHAT'S KIND OF FALLING IN OUR WINDOW FROM A, FROM A BIG EVENT STANDPOINT. 
          WE WANNA THINK ABOUT THE COMMUNITY MEETINGS, UM, AND HOW WE'RE PACING TO BUILD UP. 
          WHAT ARE WE SAYING IN THE FIRST MEETING? WHAT ARE WE SHOWING? HOW, BECAUSE IT'S TRUST. 
          COMMUNITY ENGAGEMENT IS TRUST EQUITY. 
          IT IS MAKING SURE THAT COMMUNITY KNOWS THEIR VOICE IS BEING HEARD AND THEY'RE SEEING THAT VOICE REFLECTED BACK IN THE DESIGN, IN THE CONCEPT AND THE IDEAS THAT ARE COMING BACK TO THEM. 
          AND SO THERE'S A LOT OF DIFFERENT WAYS TO DO THAT. 
          WE WANNA MEET PEOPLE WHERE THEY ARE. 
          WE WILL BE DOING IN-PERSON MEETINGS. 
          WE WILL BE DOING ONLINE SURVEYS. 
          WE WILL PROMOTE THOSE ONLINE SURVEYS THROUGH POSTERING IN THE PARK. 
          JANICE HAD A LOT OF SUCCESS WITH THAT ALREADY IN DIFFERENT THINGS. 
          IN FACT, THAT'S HOW MANY OF YOU HEARD ABOUT SERVING ON THIS ADVISORY COMMITTEE? SO WE KNOW IT WORKS. 
          UH, JOB HOPS. 
          WE HOPE WE COULD PUT SOMETHING PERHAPS IN YOUR STORE THAT ADVERTISES THE ONLINE SURVEY. 
          UM, WE WANNA GO TO THE BIG EVENTS AND DO SOME KIND OF FEEDBACK LOOP. 
          IT'S INTERCEPT SURVEY, STORYTELLING, WHATEVER IT MIGHT BE THAT'S ENGAGING WITH THE EVENT ATTENDEES. 
          AND THEN WE ALSO KNOW THERE ARE, THERE ARE, UM, CIRCLES OF INFLUENCE. 
          SO YOU'RE IN THE CORE OF THIS, YOU'RE IN THE HEART OF THE WATERMELON AND YOU'RE GONNA UNDERSTAND WHAT'S GOING ON FROM THE BEGINNING. 
          SAME AS THE TOWN STAFF. 
          YOU KNOW THAT WE'RE GONNA BE MEETING WITH THE POLICE DEPARTMENT, THE FIRE DEPARTMENT, ECONOMIC DEVELOPMENT, SPECIAL EVENTS, PARKS, DEPARTMENT, THINKING ABOUT THAT NEXT, THOSE DIRECT USERS, PEOPLE WHO USE THIS BUILDING, MEETING PLANNERS, EVENT PLANNERS. 
          WE WANNA THINK ABOUT THE RESIDENTS WHO HAVE EYEBALLS ON THE SPACE. 
          REALLY IMPORTANT THAT WE, WE TALK TO THEM. 
          AND THEN WHAT ABOUT OUR NEW NEIGHBORS THAT ARE COMING IN THROUGH THE TRANSIT-ORIENTED DEVELOPMENT? WE GOTTA THINK ABOUT THOSE NEW USERS. 
          WHAT, HOW DOES THIS INTEGRATE WITH, HOW DOES IT SUPPORT THAT NEW OPPORTUNITY THAT'S COMING? AND THEN JUST GOOD OLD FASHIONED EMAIL, YOU KNOW, LET'S GET THE WORD OUT AGAIN TO PROMOTE THOSE ONLINE SURVEYS TO GET THEIR FEEDBACK. 
          AND THOSE SURVEYS WILL EVOLVE. 
          THE FIRST ONE WILL BE KIND OF A GENERIC, WHAT DO YOU WANT TO SEE? WHAT DO YOU LIKE TO DO? AND WE'RE GONNA GIVE THEM OPTIONS. 
          SO NOBODY HAS TO TYPE IN LONG ANSWERS. 
          IT'LL BE QUICK. 
          THAT WAY WE CAN TABULATE THE RESULTS AND GIVE THEM BACK TO YOU. 
          SO OPERATIONS, ACTIVATION AND REVENUE. 
          WHY WOULD WE WANNA ACTIVATE THIS SPACE? A LOT OF COMMUNITIES THAT KATIE AND I GO INTO DON'T REALLY UNDERSTAND WHEN IT MEANS TO SAY AN ACTIVE OR A YEAR ROUND PLAN TO BRING A SPACE TO LIFE. 
          I AM A BIG BELIEVER IN MAKING SURE THAT IT'S DONE INTENTIONALLY AND ON A SCHEDULE SO THAT PEOPLE START TO UNDERSTAND HOW TO USE THE SPACE. 
          IT DOES NOT MEAN IT IS HYPER-STIMULATED OUT THERE OR IT IT'S CHAOTIC OR YOU CAN'T EVER GET TO IT BECAUSE THERE'S ALWAYS SOMETHING GOING ON. 
          YOU GOTTA FIND THAT BALANCE OF ACTIVE AND PASSIVE USES. 
          YOU GOTTA FIND THE RHYTHM THAT WORKS FOR THIS COMMUNITY, TIME OF DAY, DAY OF WEEK, THE SEASONS. 
          BUT YOU, YOU KEEP IT FRESH. 
          YOU MENTIONED CLYBURN PARK EARLIER, AND THAT PARK STILL IS DOING 1,303 PROGRAMS AND EVENTS ANNUALLY. 
          DON'T LET THAT NUMBER SCARE YOU. 
          IT IS SMALL THINGS LIKE A 20 PERSON KNITTING CIRCLE OR A 10 PERSON 
          [00:15:01]
STORYTELLING TIME FOR KIDS. 
          OR IT COULD BE A LARGE YOGA CLASS ON SATURDAY THAT STARTED OUT WITH 20 PEOPLE AND NOW HAS 200 EVERY SATURDAY BECAUSE THEY JUST KIND OF BUILT UP THAT CONSISTENCY. 
          BUT IT'S ALSO AN OPPORTUNITY TO WORK WITH THE NEIGHBORS. 
          PROGRAM PARTNERSHIPS, BRING THINGS FROM BUILDINGS OUT INTO THE PARK TO DO FOR FREE, TO GET A TASTE, TO GET A TEST DRIVE, PROMOTE A SHOW THAT MIGHT BE GOING ON IN HERE BY TEACHING A CHILDREN'S ACTING WORKSHOP OUT IN THE PARK FOR AN HOUR ONE DAY. 
          OR WORK WITH THE RECREATION CENTERS AND DO AN OUTDOOR ZUMBA CLASS THAT SHOWS PEOPLE THEY CAN COME BACK IN TO THE REC CENTER. 
          SO THINK ABOUT THE PARK AS THE PLUS ONE TO OTHER THINGS THAT ARE GOING ON IN THE DISTRICT, IN THE TOWN ITSELF. 
          HOW CAN WE USE THIS PARK TO PROMOTE NON-PROFITS, OTHER CULTURAL INSTITUTIONS, UM, THEATERS, WHATEVER IT MIGHT BE, ART SHOWS THAT ARE TAKING PLACE. 
          THE BIG EVENTS. 
          THE PARK CAN HELP DO THAT BY ACTIVATING. 
          AND WE REALLY BELIEVE IN THIS PYRAMID, AND THAT'S WHAT WE'RE GONNA TALK TO OUR SUBJECT MATTER MATTER EXPERTS ABOUT, IS HOW DO WE BUILD A PYRAMID LIKE THIS THAT IS AUTHENTIC TO ADDISON? THE FOUNDATION OF THE PYRAMID IS YOUR DAILY, WEEKLY, MONTHLY. 
          THAT'S THE THINGS YOU DO ON A CONSISTENT BASIS THAT START TO BUILD BRAND AWARENESS. 
          IT STARTS TO SAY, THIS IS HOW WE USE ADDISON CIRCLE PARK AS A COMMUNITY ON A REGULAR BASIS. 
          IT BUILDS TRUST WITH THE COMMUNITY. 
          THEY'RE FREE. 
          THEY COULD BE SMALLER EVENTS. 
          THEY'RE NOT, THEY'RE NOT DRIVING REVENUE, BUT THEY'RE BUILDING FOOT TRAFFIC. 
          THEY'RE BUILDING AUDIENCE. 
          THEY'RE ALSO GIVING SURPRISE AND DELIGHT THAT TO PEOPLE WHO PERHAPS ARE COMING OFF FROM THE, FROM THE, UH, DART STATION OR THEY'RE BIKING THROUGH AND THEY WANNA STOP OR THEY'RE CREATING FOOT TRAFFIC TO SUPPORT THE RETAIL IN THE AREA. 
          AGAIN, IT'S THAT PLUS ONE MINDSET. 
          AS YOU MOVE UP THE PYRAMID, YOU GET INTO SEASONAL THIRD PARTY AND SPECIALTY PROGRAMS. THIS IS WHERE YOU START TO GET LARGER EVENTS AND YOU START TO DRIVE REVENUE. 
          WHEN YOU'RE BUILDING FOOT TRAFFIC, NOW YOU'RE, YOU'RE APPEALING DESTINATION FOR PRODUCT LAUNCHES, BRAND ACTIVATIONS, COMMERCIAL FILMING, PHOTO SHOOTS, UM, SEASONAL EVENTS. 
          MAYBE IT IS A RENTAL OPPORTUNITY WITH A CORPORATION WHO WANTS TO DO A PICNIC IN THE PARK FOR THEIR EMPLOYEES OR A RECOGNITION CEREMONY. 
          THESE ARE REVENUE OPPORTUNITIES. 
          THE TOP ARE YOUR SIGNATURE EVENTS. 
          IS THERE ANOTHER ONE YOU'VE BEEN THINKING ABOUT, YOU'RE DREAMING OF? YOU WANNA ADD TO THE MIX OR ALLOW A THIRD PARTY PRODUCER TO RENT THE PARK TO DO SOMETHING? YOU KNOW, MAYBE THAT'S BE AN OPPORTUNITY, BUT IT ALL MATTERS IS WHAT IS THE GOAL FOR REVENUE? WHAT DO WE THINK IT COULD OR NEEDS TO DO? IF NOTHING, IF THE ANSWER TO THAT IS NOTHING, WE THINK ABOUT IT DIFFERENTLY. 
          SO WE ALSO KNOW FROM A GOVERNANCE AND A STAFFING STANDPOINT THAT ACTIVE SPACES NEED TO BE ACTIVELY MANAGED. 
          SO JUST LIKE ACTIVATION IS THE FOUNDATION FOR REVENUE GENERATION, IT IS ALSO, IT NEEDS TO BE MAINTAINED. 
          IT TAKES A HIGHER TOUCH. 
          WE TALK ABOUT STANDARDS OF CARE. 
          YOU KNOW, THERE'S MANICURED, THERE'S MAINTAINED, AND THERE'S MANAGED MANICURED IS ARE THINGS LIKE IT, IT'S GOT A LAWN, SO IT NEEDS TO BE MOWED AND FERTILIZED AND AERATED. 
          MAYBE THERE ARE SOME OR ORNAMENTAL BEDS OR THERE'S JUST A HIGHER DEGREE OF TOUCH TO KEEPING THAT SPACE LOOKING GREAT. 
          THEN THERE COULD BE MAINTAINED AREAS THAT ARE MORE TRADITIONAL, PARK PUBLIC, PARK MAINTENANCE, AND THEN MANAGE. 
          MAYBE THERE'S WILDFLOWER AREAS OR THERE'S SOMETHING THAT'S MORE NATIVE THAT DOESN'T TAKE A HIGH LABOR DEGREE OF, BUT THERE'S ALSO SECURITY ACTIVATION IS A SECURITY IMPLEMENTATION OPPORTUNITY. 
          GOOD PEOPLE DOING GOOD THINGS DETERS THE BAD ACTORS. 
          AND I'M VERY, WE'RE VERY LUCKY THAT WE HAVE REPRESENTATIVE FROM THE POLICE DEPARTMENT WITH US TODAY. 
          SO I THINK IT'S BEYOND BROKEN WINDOW THEORY IS WHAT WE'RE ADVISING FOR. 
          SPACES LIKE THIS. 
          IF YOU'RE GONNA INVEST SIGNIFICANT PUBLIC DOLLARS INTO RENOVATING THE SPACE, YOU WANNA MAKE SURE THAT IT FEELS SAFE AND WELCOMING FOR EVERYONE THAT'S COMING TO THE PARK. 
          I SAY EVERYONE BECAUSE PARKS ARE, ARE OUR MOST DEMOCRATIC SPACE. 
          YOU WANT TO OBEY THE RULES THOUGH, BUT IF YOU'RE NOT OBEYING THE RULES, WE WANT SOMEONE ON SITE THAT COULD GO UP AND SAY, HI, WELCOME TO ADDISON CIRCLE PARK. 
          PLEASE KNOW THIS IS A NO SMOKING FACILITY, BUT IF I HAD TO TELL YOU TWICE, WE'RE GONNA DO SOMETHING ABOUT IT. 
          YOU KNOW, IT'S JUST IN HOW YOU MANAGE THE SPACE. 
          [00:20:01]
WE ALSO WANNA MAKE SURE THAT EVERYONE UNDERSTANDS HOW TO USE THE SPACE. 
          SOMEONE'S NOT COMING IN AND PUTTING A 10 UP OR THINK THAT THEY CAN HOST AN EVENT WITHOUT COORDINATING WITH THE CITY BEFORE THAT HAPPENS, AMPLIFIED SOUND. 
          UM, IT MAY BE, UH, YOU KNOW, A, YOU KNOW, POPUP WEDDING AT CLYDE PARK ONE TIME. 
          AND SO YOU JUST NEVER KNOW. 
          I'VE HAD PEOPLE BATHING IN FOUNTAINS OR BRINGING THEIR PET GOAT TO THE PARK AND OR A PYTHON AND WANTING PEOPLE TO WEAR THE PYTHON. 
          I MEAN, YOU JUST NEVER UNDERESTIMATE RIGHT THERE WHAT MIGHT HAPPEN IN A PUBLIC PARK. 
          FAMILIAR . 
          SO WHEN WE GET INTO THE GOVERNANCE, THINK STAFFING YOUR BUSINESS PLAN. 
          YOU KNOW, THERE THERE'S THE TRADITIONAL MODEL, PUBLIC OWNED SPACE THAT'S PUBLICLY MANAGED. 
          THERE'S PRIVATELY OWNED SPACE OR PUBLICLY OWNED SPACE THAT'S PRIVATELY MANAGED. 
          THEN THERE ARE SOME THINGS LIKE POPS IN NEW YORK WHERE IT IS PRIVATELY OWNED, BUT PUBLICLY ACCESSIBLE SPACE. 
          WE DON'T THIS RIGHT NOW. 
          IS TOWN OWNED, TOWN OPERATED? IS THAT, IS THAT WHAT WE NEED TO DO GOING FORWARD? MAYBE, MAYBE THAT'S THE RIGHT ANSWER, BUT WE'LL TALK ABOUT THAT. 
          AND THEN REVENUE, GENERALLY, THERE ARE FIVE REVENUE STREAMS TO HELP PAY FOR PUBLIC OPEN SPACE. 
          SOME OF THESE MAY BE POSSIBLE, NONE OF THESE MAY BE POSSIBLE, BUT WE WANNA EXPLORE. 
          I'VE ALREADY STARTED, YOU KNOW, I'VE LOOKED INTO YOUR SPONSORSHIP, UH, GUIDELINES, YOUR NAMING OPPORTUNITY GUIDELINES. 
          WE'VE LOOKED INTO HOW YOUR PROMOTING EVENTS, REVENUE GENERATION, MAYBE THERE IS SOME KIND OF VALUE CAPTURE MECHANISM, MAYBE NOT, BUT THAT IS AN ASSET, A TOOL THAT WE HAVE AVAILABLE TO US IN THE STATE OF TEXAS TO HELP PAY FOR RENOVATION PROJECTS, SECURITY ACTIVATION, SPONSORSHIP INCOME. 
          YOU KNOW, ARE THERE SPON, ARE THERE ASSETS THAT WE MIGHT SELL AS A SPONSORSHIP OPPORTUNITY TO HELP PAY? MAYBE THAT'S PART OF THE CAPITAL STACK. 
          MAYBE IT'S PART OF THE EARNED INCOME OPPORTUNITY TO HELP OFFSET ANNUAL EXPENSES. 
          WE TALKED ABOUT THE EVENT RENTAL OPPORTUNITIES, YOU KNOW, FOOD AND BEVERAGE. 
          COULD WE DO FOOD TRUCKS? LYOR PARKS DOING ABOUT 400,000 ANNUALLY IN FOOD TRUCK INCOME. 
          AND THAT WAS A HAPPY ACCIDENT. 
          THAT WAS NOT PLANNED. 
          THE FOOD TRUCKS CAME BECAUSE THE RESTAURANT OPENED ONE YEAR AFTER THE PARK DID. 
          AND WE KNEW IN THAT FIRST YEAR WE NEEDED FOOD BEVERAGE, WE NEEDED ACTIVATION OPPORTUNITIES THROUGH FOOD AND BEVERAGE. 
          SO WE PARTNERED WITH A BUNCH OF TRUCKS AND BEGGED THEM TO COME AND THEY'RE STILL THERE. 
          WE HAVE LEGACY TRUCKS THAT HAVE BEEN THERE SINCE DAY ONE. 
          THERE'S A WAIT LIST, 60 OR SO TRUCKS THAT WANNA GET IN. 
          YOU SCHEDULE 'EM, YOU, YOU MANAGE THEM. 
          A PERCENTAGE OF THEIR GROSS COMES BACK TO OPERATING THE PARK IF THAT'S AN ALLOWABLE REVENUE STREAM. 
          YOU KNOW, MAYBE IT'S A KIOSK, MAYBE IT IS A COFFEE CART OR A JUICE CART OR SELLING POPCORN AT A MOVIE NIGHT. 
          THERE'S, THERE'S FOOD AND BEVERAGE OPPORTUNITIES. 
          WHAT IF THERE WERE A FRIENDS UP OR A CONSERVANCY OR ANOTHER NONPROFIT ENTITY THAT COULD HELP SUPPORT, THEY COULD THEN ACT LIKE A NONPROFIT, GO AFTER GRANTS MEMBERSHIP, ANNUAL GIVING, THAT SORT OF THING. 
          SO I JUST WANT TO KIND OF LAY THE FOUNDATION FOR THE CONVERSATION. 
          AND I'M GONNA PAUSE THERE BECAUSE I'VE BEEN TALKING REALLY FAST. 
          I GOTTA TAKE A DEEP BREATH. 
          BUT ANY QUESTIONS THAT WE CAN ANSWER BEFORE WE GO INTO THE NEXT PART? NO, DON'T BE AFRAID TO SPEAK UP, ANNIE. 
          SO WE'LL KIND OF WANNA DIG IN A LITTLE BIT TO THE HISTORY AND I'M GONNA TURN IT OVER TO KATIE AND LET HER TAKE YOU THROUGH THE NEXT SECTION. 
          SURE. 
          SO THIS NEXT SECTION GOES THROUGH A LOT OF WHAT YOU ALREADY KNOW, RIGHT? SO THIS IS A LITTLE BIT OF OJB, UNDERSTANDING THE PLACE AND UNDERSTANDING WHAT THE CURRENT ASSETS ARE IN THE PARK SO THAT AS WE MOVE FORWARD, WE CAN THINK ABOUT, UM, EITHER, YOU KNOW, HOW DO WE MAINTAIN THINGS, HOW DO WE REIMAGINE THINGS? UM, AND SO THE BEGINNING OF THAT, OF COURSE IS TO GO BACK AND SAY WHAT WAS HERE BEFORE IT WAS ADDISON CIRCLE PARK. 
          SO WE WENT BACK AND LOOKED AT, UM, SOME HISTORICAL IMAGERY AND UNDERSTANDING THAT IN 1942 IT WAS A MIX OF COMMERCIAL AND RESIDENTIAL BUILDINGS. 
          UM, AND THEN, YOU KNOW, 50 YEARS LATER IN THE NINETIES, UM, ADDISON CIRCLE DISTRICT WAS DEVELOPED AND IT'S CREATING THIS WALKABLE CENTER. 
          AND IT WAS SUCH AN INNOVATIVE PROJECT AT THAT TIME. 
          AND SO I THINK THAT'S ONE OF THE THINGS THAT WE REALLY WANNA DRAW ON IS THE SPIRIT OF INNOVATION, OF ADDISON BEING ON THE FOREFRONT OF HOW PEOPLE THINK ABOUT OPEN SPACE AND HOW PEOPLE THINK ABOUT WALKABILITY. 
          UM, AND THEN MOVING FORWARD TO THE TWO THOUSANDS WHEN WE HAVE, 
          [00:25:01]
UH, SASAKI COMING ON BOARD AND DEVELOPING THIS AMAZING PARK. 
          AND AGAIN, YOU HAVE A HISTORY OF EXCELLENCE IN THIS PARK AND THAT'S SOMETHING WE ABSOLUTELY WANT TO CONTINUE AND BUILD ON AS WE THINK ABOUT THE SPACES WITHIN THE PARK. 
          UM, SO THIS IS JUST WALKING THROUGH A COUPLE OF EXISTING CONDITIONS. 
          THE NEXT FEW SLIDES ARE JUST LOOKING AT, OKAY, THAT THAT'S WHAT HAPPENED IN THE PAST. 
          WHERE ARE WE NOW? AND THEN HOW DO WE THINK ABOUT THE SPACE MOVING FORWARD? SO YOU CAN SEE AS YOU WALK AROUND, IT IS A REALLY LOVELY PARK. 
          IT IS OPEN, IT'S GOT GOOD SIGHT LINES, THERE'S A LOT OF GOOD LIGHTING, MATURE TREES, UM, ESPECIALLY AROUND THE EDGE. 
          WE CAN SEE THAT IT'S, YOU KNOW, IT REALLY HOLDS ITS SPACE, BUT IT IS A REALLY LARGE PARK, RIGHT? SO THAT'S ONE OF THE THINGS THAT WE WANT TO THINK ABOUT IS HOW DO PEOPLE EXPERIENCE THESE DIFFERENT SPACES WITHIN A LARGE PARK. 
          UM, AND THE PERLO, WHICH PROVIDES US AMAZING SHADE THROUGHOUT THE YEAR, CAN ALSO BE A LITTLE BIT OF A BARRIER WHEN WE THINK ABOUT HOW EVENTS ARE ORGANIZED. 
          AND SO THAT'S SOMETHING TO CONSIDER AS WE THINK ABOUT THE PARK. 
          UM, ANOTHER THING WE LIKE TO DO IS THINK ABOUT PARKS AS PART OF A SYSTEM, RIGHT? NO PARK IS JUST AN ISLAND ON ITS OWN. 
          IT'S PART OF A PARK SYSTEM. 
          SO WHAT'S AROUND IT? WHAT'S WITHIN THE FIVE MILE RADIUS? WHAT ARE OTHER ASSETS THAT WE CAN DRAW ON? WE DON'T WANT TO REPLICATE SOMETHING THAT YOU'RE DOING SOMEWHERE ELSE. 
          WE WANNA ENHANCE AND PROVIDE NEW OPPORTUNITIES. 
          AND SO WE, WE TOOK A STEP BACK AND WE LOOKED AT, OKAY, WELL HOW DO PEOPLE GET HERE? RIGHT? SO UNDERSTANDING, UM, SOME OF THE TRANSIT CONNECTIVITY. 
          SO LOOKING AT THE DART SILVER LINE, OF COURSE IS ADJACENT TO THE PROPERTY, WHICH IS SO HELPFUL IN TERMS OF THINKING ABOUT MULTIMODAL TRANSPORTATION, BUT THERE'S ALSO A LOT OF REALLY GREAT BIKE PATHS. 
          UM, WE HAVE THE BIKE PATH THAT'S COMING DOWN QUORUM. 
          WE TIE INTO A LARGER SYSTEM, A LARGER NETWORK, AND THEN THE COTTON BELT TRAIL THAT'S COMING ALONG. 
          AND SO THINKING ABOUT HOW ARE PEOPLE GETTING HERE? A LOT OF PEOPLE DRIVE HERE, BUT NOT EVERYBODY DOES. 
          PEOPLE ARE GOING TO CONTINUE AND START USING, UM, SOME OF THIS MULTIMODAL TRANSIT EVEN MORE IN THE FUTURE. 
          AND SO WE ALSO WANNA LOOK AT WHAT'S AROUND US. 
          SO WE HAVE A LOT OF MIXED USE DEVELOPMENT. 
          WE HAVE THE TRANSIT ORIENTED DEVELOPMENT AND WE HAVE MULTIFAMILY RESIDENTIAL. 
          AND WHAT'S REALLY GREAT ABOUT THIS IS THAT MEANS THERE'S PEOPLE AROUND, RIGHT? SO WHEN YOU HAVE THE RIGHT MIX OF PROGRAM, THERE'S PEOPLE THAT ARE NEARBY THAT WILL WALK OVER AND USE THE, THE PROGRAM AND ACTIVATION MODEL THAT WE, WE DEVELOPED. 
          WE ALSO TOOK A LOOK AT THE VEGETATION. 
          YOU CAN SEE THERE'S A LOT OF JUST OPEN LAWN, RIGHT? WHICH CAN BE REALLY AMAZING IN A LOT OF WAYS. 
          IT ALSO TAKES A LOT OF MAINTENANCE. 
          UM, THERE'S THIS INCREDIBLE MATURE TREES THAT YOU HAVE HERE. 
          UM, WE ALSO HAVE A WATER FEATURE CONTINUING. 
          WE LOOK AT STREET PARKING. 
          WHAT'S THE, THE, UM, VEHICULAR CIRCULATION THROUGHOUT THE SPACE? AND THEN PEDESTRIAN, UH, CIRCULATION. 
          SO WHAT'S REALLY IMPORTANT ABOUT THIS IS UNDERSTANDING HOW WE'RE CONNECTING BACK TO THE NEIGHBORHOOD. 
          THIS PARK HAS REALLY GREAT CONNECTIVITY. 
          IT'S REALLY EASY TO GET FROM THE NEIGHBORHOOD TO THE PARK AND THEN GET IN AND THROUGH THE PARK, BUT WE WANNA EXPLORE THAT AS WE THINK ABOUT DIFFERENT PROGRAMS. SO IS THERE ANY PROGRAM THAT WOULD BE ENHANCED OR HINDERED IF WE MANIPULATED THE CIRCULATION? AND THEN TOPOGRAPHY, WHEN WE STARTED THIS EXERCISE, I SAID, OH, IT'S FLAT. 
          LIKE IT'S PRETTY, IT IS PRETTY OPEN AND FLAT, BUT IT'S SUCH A BIG PARK. 
          YOU DON'T REALIZE THAT THERE'S ABOUT 10 FEET OF GRAY CHANGE FROM THE NORTHWEST TO THE SOUTHEAST. 
          SO DEFINITELY SOMETHING THAT WE THINK ABOUT, UM, AS WE CONSIDER CIRCULATION HOW PEOPLE MOVE THROUGH THIS SPACE. 
          AND THEN FINALLY WE TOOK A LOOK AT SOME OF THE SITE ASSETS. 
          WHERE ARE THERE OPPORTUNITIES TO SIT? WHERE IS THERE, UM, AMENITIES THAT PEOPLE CAN ACCESS? WHERE'S THE STAGE? HOW DO PEOPLE GET TO THE STAGE? SO AS WE THINK ABOUT EVENTS, FOR EXAMPLE, WE MAY THINK OF MORE THAN ONE SCENARIO WHERE, YOU KNOW, WE CAN KIND OF DEFINE, UM, SOME MAJOR STAGE EVENTS AND THEN PROVIDE ALL THE EQUIPMENT THAT'S NEEDED TO TIE IN FOR AN EVENT. 
          SO WE HAVE WAYS THAT WE CAN KEEP IT OPEN, KEEP IT FLEXIBLE, BUT PROVIDE THE RIGHT THINGS IN THE RIGHT PLACES THAT WILL MAKE IT SO MUCH EASIER ON THE EVENTS AND RECREATION STAFF. 
          AND THEN WE ALSO TOOK A LOOK AT WHAT DO YOU CURRENTLY HAVE? THIS IS NOT A COMPREHENSIVE LIST, BUT THESE ARE A FEW THINGS THAT WHENEVER WE TARA AND I THINK OF, UM, ADDISON, CIRCLE PARK, THESE ARE THINGS THAT COME TO MIND. 
          THESE ARE SOME OF THE MARQUE EVENTS AND I AM SURE THAT THERE ARE OTHER THINGS THAT Y'ALL ARE THINKING OF THAT MAYBE TARA AND I DIDN'T INCLUDE IN THIS LIST OR THINGS THAT YOU THINK, UM, WE CURRENTLY HAVE THIS THING AND IT'S KIND OF A CHALLENGE OR WHAT WE REALLY NEED IS THIS OTHER THING. 
          AND SO, UM, WE ARE GONNA PROVIDE AN OPPORTUNITY HERE AT THE END TO KIND OF TALK THROUGH THAT. 
          BUT I THINK WE'RE GONNA JUMP BACK INTO, 
          [00:30:01]
UH, PROGRAM OPPORTUNITIES AND CONSIDERATIONS. 
          SO I'LL HAND IT BACK TO TARA. 
          SO I'LL JUST TAKE ONE, ONE PAUSE. 
          BASED ON WHAT WE HAVE RIGHT NOW, WHAT WOULD YOU SAY IS WORKING OR MIGHT BE THE BIGGEST CHALLENGE FOR ADDISON CIRCLE PARK? THIS IS YOUR TIME TO PARTICIPATE. 
          YEAH, . 
          UM, ONE OF OUR BIG CHALLENGES ARE THE WATER. 
          OKAY. 
          IT TAKES UP A PRETTY BIG, GET SOME FROM AND SOME TO REPAIR THEM. 
          OKAY. 
          AND SO ONE OF MY QUESTIONS IS, IS THAT THE BEST USE OF OUR DOLLARS TO REPAIR THEM? UM, OR WOULD THERE BE A WAY TO MAYBE STILL HAVE WATER THAT MAKE IT MORE? YEAH, THAT'S A GREAT POINT. 
          WATER FEATURES ARE AN AMAZING ATTRACTOR. 
          WATER SHADE IN TEXAS WE KNOW IS CRITICALLY IMPORTANT. 
          AND THEN FOOD, FOOD AND BEVERAGE OPPORTUNITIES, THOSE, THOSE KIND OF THREE THINGS. 
          AND THEN YOU LAYER THAT TIE ALL THOSE, THOSE THREE THINGS IN WITH THE ACTIVATION BOW. 
          THAT'S KIND OF THE SECRET SAUCE FOR MAKING A SPACE FEEL ACCEPTED AND WELCOMING. 
          SO A WATER FEATURE, IT IS JUST FUN TO LISTEN TO THE WATER. 
          IT'S RELAXING. 
          IT IS, IT'S A COOLING TOOL. 
          IT HELPS KIND OF COOL DOWN THE SPACE. 
          IT'S AN ACTIVATOR. 
          IF YOU COULD MAKE IT INTERACTIVE AND KIDS CAN PLAY IN IT OR PEOPLE COULD JUST WALK THROUGH IT OR IT'S JUST, THEN YOU CAN ALSO JUST TURN IT OFF. 
          MAYBE IT'S A SKIM OF WATER THAT TURNS OFF AND IT'S A HARDSCAPE. 
          SO LET'S, LET'S THINK ABOUT THAT. 
          DOES ANYONE ELSE HAVE ANY KIND OF THOUGHTS ABOUT THE WATER FEATURE? I WOULD JUST ADD ONTO THAT, THAT WATER FEATURES ARE EXPENSIVE AND DIFFICULT TO MAINTAIN AND HAVE A LOT OF ENGINEERING CHALLENGES. 
          UM, AND THERE'S A LOT OF VERSIONS OF A WATER FEATURE. 
          AND SO THAT'S REALLY HELPFUL FEEDBACK. 
          'CAUSE WE CAN TAKE A LOOK AT WHAT YOU HAVE AND SEE IF THERE'S A DIFFERENT VERSION WHERE YOU CAN REUSE SOME OF THE SAME IDEAS. 
          YES. 
          OR DOES IT TAKE ON A NEW LIFE? IS IT REIMAGINED TO, UH, TO TARA'S POINT TO ACTIVATE THE SPACE BUT ALSO TO ADDRESS VERY REAL OPERATIONAL CONCERNS? THEY ARE, THEY CAN BE EXPENSIVE. 
          OLD ONES CAN BE EXPENSIVE. 
          NEWER ONES CAN BE MORE SUSTAINABLE. 
          YES. 
          YEAH. 
          I'M GONNA ANSWER QUESTION. 
          OKAY. 
          ARE REALLY IMPORTANT. 
          EVEN OUR, UM, UH, SO FIRST QUESTION IS ALL THE, IS THAT TRUE? IS THIS, IS THAT SECTION OF WE'RE THINKING ABOUT AS A HOLISTIC EXPERIENCE? YES. 
          AND I'LL DEFER TO JANA AND JOE AND CHANDLER AND, AND THE PARK TEAM, BUT THE BOUNDARIES, THE LIMIT OF WORK THAT WE WERE GIVEN AS PART OF OUR ASSIGNMENT INCLUDED ALL OF THAT. 
          I DON'T THINK IT'S NECESSARILY SAYING THAT WE'RE GOING TO LIKE REIMAGINE THE THEATER, RIGHT? IT'S SAYING THAT IT'S, IT IS A SUPPORT AND A MAJOR PART OF ACTIVATING ADDISON CIRCLE PARK. 
          AND SO IT IS SO TIED IN PROGRAM AND HOW IT FUNCTIONS THAT WE WANT TO THINK ABOUT IT HOLISTICALLY AND THE STREETS SCAPE EXPERIENCE, THE SIDEWALK EXPERIENCE WALKING TO AND THROUGH. 
          SO IT FEELS LIKE A COHESIVE SPACE. 
          THE REASON THAT KNOW 80 AND THEY WERE LOOKING AT DOING A PROJECT, UM, AND WE HAVE A LOT. 
          SO WE CAME BACK, WE'RE ALREADY PROJECT, WHY DON'T WE JUST INTO THAT? 'CAUSE THIS IS KIND OF A HOLISTIC AREA. 
          UM, SO WHEN WE'RE SAID AND DONE, WE, THAT MIGHT NOT BE WITHIN THE BOUNDARIES OF PURPLE PARK, BUT THE IDEA IS HOW THAT, OKAY. 
          AND THEN MY, MY SECOND PART OF THE QUESTION, IS THERE ANYTHING WITH THE EXISTING PART THAT, THAT, YOU KNOW, WE ALWAYS WANNA SHOW, ALWAYS WANT HAVE, UH, THAT FOUND BY REALLY, YOU KNOW, THERE'S A LOT OF COMPARISONS TO FIVE ONE PART AND THAT PART WOULD LITERALLY FILL UP, RIGHT?  LITERALLY BLANK SLATE, RIGHT? WE DON'T HAVE IT. 
          SO I JUST LIKE YOUR THOUGHTS ON WHAT, UH, 
          [00:35:01]
IS ANYTHING OFF OFF I, I PUT THAT OUT TO YOU THAT YOU AS THE ADVISORY COMMITTEE, OUR FIRST ENGAGEMENT WITH STAKEHOLDERS, I'LL GIVE YOU AN EXAMPLE. 
          WE WERE IN OMAHA DOING THE RIVERFRONT. 
          THEY HAVE SLIDES THAT HAD BEEN IN THE PREVIOUS PARK FOR 50 YEARS. 
          THE SLIDES WERE WHO AND SACRED. 
          SO WE WANTED TO ENHANCE THE SLIDE EXPERIENCE. 
          WE ALSO NEEDED TO DO REDO THE SLIDES BECAUSE YOU JUST COULDN'T FIND OUT ANYMORE. 
          YOU STUCK TO THEM. 
          SO THERE WAS AN OPPORTUNITY TO TAKE AN EXISTING, YOU KNOW, FEATURE AND MAKE IT BETTER. 
          YOU KNOW, SO, SO DO WE HAVE ANYTHING HERE THAT YOU FEEL SHOULD BE PROTECTED IN PLACE OR ENHANCED IN SOME WAY OR CELEBRATED WHERE IT MAY BE KIND OF HIDDEN RIGHT NOW? UH, IT JUST SEEMS THAT LIKE, I MEAN THE MAJORITY OF THE CIRCLE PART THAT WE ALL CONSIDER MARKET WELL, UH, I THINK, I DON'T KNOW IF WE HAVE SUCH A PLAN DEALING WITH THAT AREA, LOWER, LOWER AREA THAT'S KIND OF JUST KNOW, SEEMS TO BE THAT AREA THERE DOWN DOWN THERE. 
          IT JUST SEEMS TO BE A, A SORT OF AN AFTERTHOUGHT OF PEOPLE GO TO, I DUNNO IF WE HAVE ANY PLANS TO DO ANYTHING WE DO. 
          IT'S GONNA BE A TRANSIT . 
          YEAH. 
          OKAY. 
          SO APARTMENTS ARE GOING THERE. 
          I THINK THAT IT'S TURNED, I THINK, YEAH, THERE IT IS. 
          DD AREA. 
          YEAH. 
          MM-HMM. 
          . 
          OKAY. 
          SO ONE OF THE THINGS THAT I THINK REALLY NEEDS BE THOUGHT ABOUT, YES, RIGHT NOW WE HAVE THE CIRCULATION OF CAR TRAFFIC, BUT IT'S HORRENDOUS TO LIVE HERE DURING THE OFF. 
          BUT THE AMOUNT OF HOW YOU HAVE TO CUT THE STREETS OFF TO GET BETTER PEDESTRIAN CROSSING PARKING SITUATION, RIGHT? AS THAT NEW MIXED YOUTH COMES IN, NOW YOU'RE PROBABLY GOING BE LOSE EVEN MORE PARKING THERE BECAUSE THE RESIDENTS THERE. 
          IT'S JUST NATURE OF HABIT. 
          THE S THERE ARE GOING PARK ON THE STREETS THAN THEY ARE GOING PARK AROUND YOU SEE HAPPEN. 
          SO TO SEE THAT AND WITH THE AMOUNT OF HIGH SPEED TRAFFIC ON MADISON ROAD, YOU'RE GONNA START SEEING THAT SLOW DOWN AND BACK UP SPACE AND TRAFFIC. 
          UM, IT'S DEFINITELY SOMETHING THAT OUT THE TRAFFIC. 
          YES. 
          THE DARK SILVER LINE WILL BRING A LOT OF TO THE PEOPLE, RIGHT? THERE'S ALWAYS GOING TO BE A PARKING ON. 
          THAT'S A BIG POINT. 
          SOMETHING THAT I WAS THINKING ABOUT. 
          YOU WANT TO DRAW MORE PEOPLE? THAT'S A GREAT QUESTION AND ONE THAT WE NEED TO EXPLORE. 
          YOU KNOW, WHAT ARE, WE KNOW WHAT KIND OF THE COUNTS ARE AROUND THE PARK RIGHT NOW. 
          INTERESTING FACT, CLYDE WARREN PARK HAS ZERO PARKING. 
          IT DOESN'T OWN OR MAINTAIN ANY PARKING. 
          EVERYONE COMING 1,000,002 VISIT THAT PARK ANNUALLY AND THEY'RE ALL, THEY'RE PARKING IN THE SURROUNDING BUILDINGS. 
          I DON'T WANT THEM PARKING IN YOUR RESIDENTIAL GARAGE. 
          I'M NOT SAYING THAT SPACE , BUT WHEN THEY'RE BUILDING NEW DEVELOPMENT, YOU THINKING ABOUT PARK GOERS AS A POTENTIAL REVENUE STREAM FOR THOSE GARAGES. 
          IT IS ALSO MASS TRANSIT RIDERSHIP ON THE MCKINNEY AVENUE TROLLEY SPIKED BY MORE THAN, YOU KNOW, DOUBLE WHEN THE PARKS OPEN. 
          IT'S GOT TWO TROLLEY STOPS. 
          DARK LIGHT RAIL IS A COUPLE OF BLOCKS AWAY. 
          THE DARK BUS STATION DOWNTOWN IS A COUPLE OF BLOCKS AWAY. 
          BUT PEOPLE ARE ALSO, I I USE THAT PLUS ONE ANALOGY. 
          THEY'RE COMING TO THE PEROT MUSEUM OF NATURE AND SCIENCE AND THE PARK. 
          SO THEY'RE PARKING THERE AND WALKING. 
          SO THAT COULD BE AN OPPORTUNITY. 
          BUT YOU'RE RIGHT, WE NEED TO THINK ABOUT PARKING. 
          YOU HAVE A QUESTION IN THE BACK? OH YEAH. 
          UM, I THINK THERE WERE YOU TALKING ABOUT OFFICER PARKING THERE REMOVING THE PARKING. 
          ANYWAY, SO THE D ACTUALLY BUILDING AN ENTIRE IN GARAGE SUPPORT TIRE. 
          SO THERE'S SOME ADDITIONAL RETAIL THAT WILL COME IN THERE. 
          UM, THERE WILL BE ACTUALLY TWO PUBLIC GARAGES WILL BE A LARGE PARKING GARAGE THAT WILL NICE. 
          AND THEN THERE A SMALLER GARAGE EAST SIDE ABOUT . 
          THAT'S GREAT. 
          INTEL. 
          THANK YOU. 
          AND THAT, THAT KIND OF INFORMATION IS REALLY IMPORTANT TO THINK ABOUT BECAUSE PART USERS ARE GENERALLY 
          [00:40:01]
THE OPPOSITE OF WEEKDAY BUSINESS USERS. 
          SO THEY'RE NOT COMPETITION, THEY'RE JUST REP, THEY'RE DUPLICATING THE USER OPPORTUNITIES FOR THOSE GARAGES. 
          SO THAT'S, THAT'S GONNA BE A FANTASTIC ADDITION TO THE AREA. 
          ANY OTHER THOUGHTS ABOUT WHAT'S GOING ON THERE NOW? WHAT YOU LOVE, WHAT YOU YES SIR. 
          SO I'VE BEEN HERE SIX YEARS, YEARS, BUT UH, WE DO WALK THAT PART FREQUENT AND I SEE WHERE MOST PEOPLE CONGREGATE. 
          MOST OF THE JOB AREA WHERE THE WATER FEATURE IS RIGHT THERE ON THE EAST, I DON'T SEE MANY PEOPLE THERE UTILIZE AT ALL. 
          OKAY. 
          THE CONGREGATE NEWER FUTURE, IT JUST OPEN SPACE OF AREA. 
          YEAH. 
          AND I DON'T KNOW, NO ONE SPENDS MUCH TIME IN THE OTHER AREA, BUT FOR THE WALKERS, LIKE MY WIFE, THE LAST WE ALWAYS DO THE CIRCLE, THE JOS ALWAYS JO AROUND. 
          UM, ARE, IS THERE ANY PLAN TO ADD A LITTLE BIT OF, UH, WALKWAY ON THE SOUTH END OF THAT? THERE ARE SKY SKY'S THE LIMIT ON WHAT WE COULD ADD. 
          WELL, WE COULD THINK ABOUT, SO MORE INTERESTING FOR THE WALKERS BECAUSE WE WALK, WE OWN JOBS YEP. 
          IT TO WALK AROUND. 
          BECAUSE RIGHT NOW WE ONLY TAKE, MOST PEOPLE TAKE YEAH. 
          YOU OUTSIDE WATCH TAKE I'M WATCHING WALKERS RIGHT NOW, THERE'S, SO I NEED TO GO JOIN THEM. 
          I HAVEN'T GOTTEN MY STEPS IN TODAY. 
          JUST SOMETHING FUN FOR US. 
          WALKER FRIENDLY. 
          YEAH. 
          YEAH, THAT'S A GREAT POINT. 
          SIT, TAKE A BREAK. 
          GO SIT DOWN AND JUST HAVE SOME WE IN AREA UHHUH PEOPLE THERE. 
          IT, IT'S SO SMALL. 
          I WOULD LIKE TO SEE IT LIKE A PLACE COME, PEOPLE COME AND JUST SIT AND HAVE FUN. 
          AND THAT'S ONE OF THE THINGS THAT OJB REALLY SPENDS A LOT OF TIME THINKING ABOUT IS HOW THESE SPACES RELATE TO ONE ANOTHER SO THAT THEY CAN ALL HAVE A DIFFERENT EXPERIENCE, A DIFFERENT VIBE, A DIFFERENT, BUT THEY FEEL LIKE THEY, THEY ALL SHOULD WORK TOGETHER AS A COHESIVE WHOLE. 
          SO WHEN YOU DO WANNA DO A BIG EVENT, YOU CAN BLEND 'EM TOGETHER TO CREATE LARGER SPACES, BUT THEY FEEL RIGHT SIZED WHEN YOU JUST WANNA HAVE A CUP OF COFFEE AND SIT OUT. 
          UM, IN THE TERRACE AREA. 
          KATIE, YOU HAD A OH, I WAS JUST GONNA SAY, I, I APPRECIATE THAT. 
          UM, WALKERS VERSUS JOGGERS, I THINK DIFFERENT, UM, CIRCULATION EXPERIENCES ARE REALLY IMPORTANT, ESPECIALLY WHEN YOU THINK ABOUT, YOU KNOW, JOGGING IS MORE ACTIVE, RIGHT? AND SO, YOU KNOW, PUSHING THEM A LITTLE BIT FURTHER TO THE OUTSIDE, NUMBER ONE, SO YOU CAN GET A GOOD LONG LOOP IN, RIGHT? SO YOU'RE NOT DOING, UM, LITTLE TINY TURNS, BUT ALSO JUST THINKING ABOUT PULLING WALKERS INTO THE HEART AND GIVING DIFFERENT EXPERIENCES. 
          SO IF YOU'RE, YOU KNOW, A MOM ON A STROLL WITH YOUR YOUNG CHILDREN, YOU'RE PROBABLY WANTING A DIFFERENT EXPERIENCE AND SOMEBODY WHO'S OUT THERE FOR EXERCISE. 
          AND SO THAT'S ONE OF THE LAYERS THAT WE LIKE, WE WANT TO THINK ABOUT IS WHO ARE THE USER GROUPS AND HOW ARE THEY MOVING THROUGH THE PRODUCT DIFFERENTLY FROM ONE ANOTHER? OUR OTHER SLIDE BASICALLY SHOWS, UM, I THINK IT'S FORWARD. 
          UM, YEAH, IT IT'S GIVING EVERYTHING THE SAME WEIGHT, RIGHT? BUT THE REALITY IS PEOPLE DON'T USE ALL OF THOSE PATHS WITH THE SAME WEIGHT, YOU KNOW? SO THAT'S A REALLY HELPFUL PERSPECTIVE. 
          THANK YOU. 
          YES. 
          COULD YOU GO BACK TO THE, SO IN THE BOTTOM RIGHT CORNER THAT YEAH, THAT'S A LITTLE BIT, YEAH. 
          KIND OF LINE WHERE THE DEADLINE IS. 
          YEAH. 
          SO YEAH. 
          OKAY. 
          NOW Y'ALL MAY HAVE DONE THAT BECAUSE WE HAVE A FEW, UM, PROJECT TO, INTO THE BAR A LITTLE MORE. 
          YEAH, WE'LL FIX, THAT'S EXACTLY WHY WE DID IT. 
          WE ACTUALLY CLEAN THAT UP AND WE DON'T HAVE ANY THANK YOU. 
          YES. 
          UH, IS THE ORIENTATION GOING CHANGE AS FAR AS ENTRANCE RIGHT NOW? IT DOESN'T. 
          I, WELL, I THINK ONE OF THE SLIDES THAT TARA'S GONNA SHOW NEXT IS TALKING 
          [00:45:01]
ABOUT GATEWAYS. 
          AND I, I THINK, UM, THAT'S ONE OF THE THINGS WE WANT TO THINK ABOUT. 
          THIS SCULPTURE BLUEPRINTS IS A NATURAL GATEWAY, BUT ARE THERE OTHER GATEWAYS INTO THE PARK THAT ARE IMPORTANT? MY NIECES AND NEPHEWS ARE IN PLACE AT THE THEATER ALL THE TIME. 
          AND SO WHEN I THINK ABOUT IT, BECAUSE OF MY PARTICULAR PERCEPTION, I THINK OF THIS PERGOLA AS A GATEWAY BECAUSE THAT'S WHAT MY FAMILY OFTEN DOES. 
          AND SO I THINK ONE OF THE REASONS WE WANNA HEAR FROM YOU ALL IS SO WE CAN HEAR WHAT AREAS DO YOU FEEL LIKE ARE GATEWAYS? AND THEN AS WE THINK ABOUT TRANSIT ORIENTED DEVELOPMENT COMING IN, THAT'S GONNA BE A NEW GATEWAY. 
          AND SO HOW DO YOU GIVE THOSE GATEWAYS AN IDENTITY SO THAT YOU CAN SAY, OH, I'LL MEET YOU OVER AT SOMETHING. 
          YOU KNOW, BUT IT'S, IT IS VIEWS IN TOO, AS YOU'RE DRIVING AROUND, YOU WANNA BE ABLE TO SEE IN, SEE WHAT'S GOING ON. 
          AGAIN, IT'S ONE OF THOSE ACTIVATION OPPORTUNITIES. 
          SIGHT LINES ARE IMPORTANT FOR A SENSE OF SECURITY TOO. 
          LIGHTING, YOU KNOW, HOW DO WE MAKE SURE WE, THIS, THIS SPACE IS OPERATING THE WAY WE WANT IT TO. 
          BUT IT DOES NEED, AND I TALKED ABOUT BRAND PROMISE, YOU KNOW, THAT'S ONE OF THE THINGS THAT WE HOPE THAT WILL COME OUT OF THIS VISION EXERCISE IS WHAT IS THE BRAND PROMISE OF CIRCLE PARK AT CLYBURN PARK? IT WAS PRISTINE, NOT JUST QUEEN PRISTINE, IT WAS SAFE AND IT WAS ACTIVE. 
          THOSE WERE KIND OF THE THREE MANTRAS THAT WE ESPOUSED FROM THE BEGINNING. 
          AND WHEN WE WERE THINKING ABOUT IT, WE SAID, OKAY, CLEAN COMES DOWN TO AN OPERATING PERSPECTIVE. 
          IT IS THAT HIGHEST STANDARD OF CARE DISNEY. 
          WE DON'T WANT YOU TO SEE THE TRASH GETTING PICKED UP. 
          WE JUST WANT YOU TO COME BACK AND JUST LIKE, WOW, THIS PLACE IS ALWAYS SO CLEAN THAT'S ACTIVELY MANAGING THE SPACE. 
          WE WANTED IT SAFE. 
          THAT WAS A COMMITMENT TO UNARMED PRIVATE SECURITY. 
          THAT AND A, AND A REALLY GREAT RELATIONSHIP WITH DALLAS PD TO PATROL, TO EVEN MOUNTED PATROL COMES THROUGH THERE AND THE BIKE PATROL AND FOOT PATROL AND THERE'S JUST KIND OF A, A PRESENCE THAT YOU FEEL LIKE THIS, THERE'S EYES ON THE SPACE AND THEN WE WANTED IT ACTIVE. 
          THAT GOES BACK TO THOSE FREE THINGS TO DO TO PROVIDE SURPRISE AND DELIGHT, BUT ALSO GIVE YOU A REASON TO COME TO THE SPACE. 
          SO WE'RE THINKING ADDISON CIRCLE PARK, WHAT IS THE BRAND PROMISE OF THIS? YOU DON'T HAVE TO ANSWER THAT RIGHT NOW, BUT BE THINKING ABOUT THAT. 
          THAT'S A QUESTION THAT THIS EXERCISE SHOULD ANSWER. 
          WE COME OUT OF THIS THAT'S, THAT'S EXPLAINING THE VISION FOR THE SPACE. 
          I THINK THAT'S A REALLY GOOD SEGUE INTO THE, THE GATEWAYS THAT YOU COULD, COULD YOU, I'M SORRY. 
          YEAH. 
          COULD YOU GO BACK TO THAT SLIDE? OF COURSE. 
          THAT HAS THE RIGHT THERE. 
          GO AHEAD. 
          GO AHEAD AND FINISH YOUR THOUGHT. 
          OH NO, I WAS GONNA MOVE ON. 
          BUT LET US KNOW YOU WERE THINKING , I'M GOING PREVENT YOU FROM THAT'S FINE. 
          ONE SECOND. 
          YEAH. 
          SO WHEN WE'RE THINKING ABOUT GATEWAYS, WE HAVE A NATURAL NEW GATEWAY THAT IS REALLY ABOUT HAPPEN HAPPENSTANCE. 
          THIS IS REALLY WORKING. 
          I KNOW YOU TALKED ABOUT PERGOLA BEING SOMEWHAT DISRUPTED AS YOU MOVE ACROSS THE PARK, BUT HOW IT IS ALIGNED WITH THE PIECE OF ART IN THE CONFERENCE CENTER ON THE TOP AND GOES STRAIGHT DOWN, IT GOES ACROSS FESTIVAL WAY AND THE NEW CENTRAL SPINE TO THE TOD IS GOING TO GO STRAIGHT DOWN TO THE SOUTH AND INTERSECT RIGHT AT THE VERY SOUTH END WITH THE CENTER OF THE PLATFORM. 
          MM-HMM. 
          . 
          AND SO THAT WAS PERFECTLY WELL DESIGNED. 
          THAT'S GONNA BE ANOTHER VERY, VERY STRONG FOCAL POINT IN ENTRANCE INTO THE TOD. 
          YES. 
          ABSOLUTELY. 
          THAT, THAT I THINK I, OH, I WAS GONNA SAY, I THINK, UM, I, I THINK THAT THE CIRCULATION PART OF THAT IS PROBABLY THE MOST IMPORTANT PIECE OF THAT, RIGHT? IT'S NICE THAT IT'S SHADY AND IT'S GREAT THAT IT'S CONNECTING THESE TWO REALLY IMPORTANT POINTS. 
          AND UM, I THINK MAYBE WHEN I SAID BARRIER WAS MAYBE NOT THE BEST WORD, BUT, UM, WHEN WE THINK ABOUT HOW PEOPLE FLOW THROUGH THIS SPACE, ARE THERE, IS THAT THE BEST WAY TO ACHIEVE THE CIRCULATION AND THE SHADE? OR ARE THERE OTHER THINGS THAT WE MIGHT CONSIDER THAT MIGHT MAKE IT FEEL MORE OPEN, LIKE PUTTING TREES ALONG A PATH OR SOMETHING LIKE THAT? UM, SO ABSOLUTELY WE AGREE THAT THAT CIRCULATION IS PRIMARY IMPORTANCE. 
          YEAH. 
          AND, AND ONE MAJOR OPPORTUNITY FOR US IS DARK HAS VERY GRACIOUSLY ALLOWED US TO COME BACK AND BUILD A GRAND ENTRYWAY OFF OF THE CENTER OF THAT PLATFORM WITH STEPS THAT GO STRAIGHT INTO A C, D AND ALL THE WAY UP. 
          YEAH. 
          WE NEED TO SHOW THAT ON HERE, UM, WHERE THAT'S COMING IN THE FUTURE BECAUSE THOSE, THOSE, THOSE AXES, THOSE POINTS OF CONNECTION TO DART TO THE DIRECT UP HERE, TO THE CONFERENCE CENTER, YOU KNOW, SIGHT LINES IN, BUT ALSO FLOW ONCE YOU'RE IN ON A REGULAR DAY FLOW FOR A BIG EVENT, HOW DO WE ENSURE 
          [00:50:01]
THAT THAT IS AN ENJOYABLE EXPERIENCE IF YOU'RE NOT, YOU KNOW, HOW DO YOU LOAD IN, YOU KNOW, IS THIS THE RIGHT PLACE FOR THE STAGE? MAYBE IT IS. 
          THAT'S SOMETHING WE'RE GONNA EXPLORE. 
          AND, AND HOW DO YOU LOAD IN FOR THAT? HOW DO YOU, UH, WHERE'S THE, THE POWER IF YOU'RE GONNA DO FOOD TRUCKS, PERHAPS, YOU KNOW, MIGHT THIS BE AN OPPORTUNITY. 
          WE'VE GOT A NEW TWO-WAY BIKE LANE THAT IT, HOW DO WE CONNECT TO ALL THE TRAILS THAT ARE COMING? YOU'RE GONNA BE BRINGING PEOPLE THROUGH HERE. 
          WHAT SHOULD THAT FEEL LIKE? SO I KNOW WE HAVE ABOUT 30 MINUTES LEFT, SO WE'RE GOING TO GET INTO, REMEMBER I SAID KEEP IN MIND THE NOUN AND THE VERT. 
          LET'S TALK NOW LET'S THINK ABOUT THE, THE THING, THE DESIGN MOVES THAT WE MIGHT MAKE. 
          SO GATEWAYS, A SIGNATURE MOMENT DOESN'T HAVE TO BE A STRUCTURE. 
          IT COULD BE A STRUCTURE, IT COULD BE ONE OF THOSE. 
          INSTAGRAM, IT COULD BE A COMPLIMENT TO BLUEPRINTS. 
          IT, IT MAY JUST BE SIGNAGE, IT MAY BE LIGHTING, IT MAY BE A, A BED OR SOME KIND OF OTHER LANDSCAPE ELEMENT THAT'S ON THE CORNERS. 
          BUT WHAT SAYS, I HAVE ARRIVED. 
          I'M HERE. 
          AND WHAT I WAS GOING TO DO IS JUST KIND OF GIVE YOU SOME IMAGERY TO THINK ABOUT. 
          AND THEN WE'VE GOT A SLIDE THAT'S AFTER THIS THAT KIND OF SUMS IT ALL UP AND THEN OPEN IT UP TO YOU FOR FEEDBACK. 
          HOWEVER, IF YOU SEE SOMETHING THAT REALLY RESONATES WITH YOU, YOU'RE LIKE, OH MY GOSH, NO, WE WOULD NEVER DO THAT. 
          STOP ME, PLEASE TELL ME . 
          SO, YOU KNOW, A COMMUNITY SPACE, IT IS AT ITS HEART, A COMMUNITY SPACE. 
          WHAT SHOULD IT DO FOR THE COMMUNITY BEYOND THE THREE SIGNATURE EVENTS AND DAILY WALKING? ARE THERE SMALL BUSINESS OPPORTUNITIES IT SHOULD SUPPORT? ARE THERE, UH, MEETING PLANNER OR TOURISM OR RESIDENT? WHAT ARE THOSE NEEDS? WHAT COMMUNITY, HOW DO WE DEFINE COMMUNITY AND WHAT SHOULD THEY BE DOING? PERFORMANCE PAVILION, YOU KNOW, IS THIS A CHANCE TO HAVE AN ARCHITECTURALLY, YOU KNOW, WOW MOMENT? SHOULD IT BE A PIECE OF ART THAT ALSO HAS BUILT-IN INFRASTRUCTURE? SHOULD IT BE, UH, MORE OF A BANDSHELL OR SHOULD IT BE A, A SHADE SPACE THAT CAN ALSO DOUBLE AS A, AN EVENT SPACE? YOU KNOW, IT CAN KIND OF SERVE MULTIPLE FUNCTIONS. 
          UM, THESE ARE OUR, THIS IS, OH, SORRY, THIS IS IN MYRIAD GARDEN IN OKLAHOMA CITY. 
          THAT'S ONE OF OUR PROJECTS. 
          THIS IS LEVY PARK. 
          WE'VE GOT A, A RESTROOM BUILDING HERE. 
          WE'VE GOT RESTROOMS THAT FACE THE, THE CHILDREN'S PARK. 
          IT'S ONLY ACCESSIBLE FOR WITHIN THE CHILDREN'S PARK. 
          WE'VE GOT PUBLIC RESTROOMS. WE HAVE KIND OF A, A READING AND GAMES AREA. 
          AND THEN THIS IS THE STAGE, BUT IT'S ALL TIED IN AS ONE COHESIVE SPACE. 
          YOU KNOW, MAYBE THAT'S AN OPPORTUNITY. 
          THIS IS ANOTHER ONE OF OUR PROJECTS IN HOUSTON. 
          IT'S KIND OF THAT, YOU KNOW, I WANNA TAKE MY PICTURE. 
          IT'S GOT COOL LIGHTING. 
          UM, WE'VE GOT LAWNS. 
          YOU KNOW, WHAT, HOW BIG SHOULD THE LAWN BE? WHAT'S OUR RESPONSIBLE SUSTAINABLE PLAN AND LAWS? YOU HAVE TO LET 'EM REST AND RECOVER AFTER BIG EVENTS. 
          ARE WE OKAY WITH THAT? YOU KNOW, ARE WE GONNA SAY, WE'RE GONNA MAKE SURE THAT AFTER THESE BIG EVENTS, WE'RE GONNA LET THE GRASS RECOVER, WE'RE GONNA LET IT GROW. 
          OR LYOR IN PARK, I LEARNED THE HARD WAY THAT AFTER OUR THIRD YEAR OF OPERATION, WE SIMPLY HAD TO REPLACE THE TURF. 
          EVERY YEAR. 
          IT'S BUILT ON STRUCTURE. 
          IT'S A VERY DIFFERENT BUILT ENVIRONMENT, BUT IT GOT SO COMPACTED THAT BERMUDA JUST SIMPLY COULDN'T COME BACK BECAUSE THE ROOT ZONE IS SO SHALLOW OUT THERE. 
          WHAT'S OUR TURF MAINTENANCE PLAN FOR THE GRASS OUT THERE? AND IN FOOD AND BEVERAGE, YOU KNOW, WHAT ARE THE RIGHT MOMENTS, THE RIGHT OPPORTUNITIES THAT WE MIGHT THINK ABOUT THAT ARE ALREADY EXISTING AROUND THE PARK OR PERHAPS COMING INTO THE SPACE. 
          UM, A KIOSK, MAYBE IT'S A, A BIKE REPAIR KIOSK. 
          MAYBE IT'S A SMALL BUSINESS OPPORTUNITY THAT ROTATES ON SOME KIND OF BASIS. 
          MAYBE IT IS. 
          UM, A FOOD AND BEVERAGE KIOSK. 
          IT'S A SMALL CHEF THAT GETS TO RENT THE SPACE FOR A PERIOD OF TIME AND THEN IT FLIPS TO SOMETHING ELSE. 
          MAYBE IT'S A BOOK RESOURCE CENTER. 
          MAYBE IT'S, YOU KNOW, AFTER SCHOOL. 
          HOMEWORK DEPOT. 
          I MEAN, THERE'S A LOT OF DIFFERENT THINGS THAT COULD HAPPEN IN A KIOSK SPACE THAT HAPPENS OUT IN THE PARK DOG PARK. 
          YOU KNOW, I SAW THE DOG PARK AS I WAS COMING IN. 
          I SAW PEOPLE WALKING THEIR DOG AROUND CIRCLE PARK AS I WAS COMING IN. 
          YOU KNOW, DO WE ALSO NEED TO THINK ABOUT A COMPLIMENTARY COMPONENT TO THE PARK THAT COULD BE FOR DOGS? WE KNOW THAT IF YOU OWN A PET AND YOU'RE LIVING NEARBY, AS SOON AS YOUR PET COMES DOWNSTAIRS AND COMES 
          [00:55:01]
OUTSIDE, THEY'RE GOING TO USE THE BATHROOM. 
          THE FIRST THING THEY FIND. 
          SHOULD WE PREPARE FOR THAT? YOU KNOW, WHAT, WHAT DO WE WANNA THINK ABOUT DOGS AND PETS, UH, IN THE SPACE TECHNOLOGY? WE ALL HAVE WIFI. 
          WE ALL CAN MOVE AROUND FREELY AND EASILY. 
          BUT IS IS THAT SOMETHING, IS THAT A COMMUNITY BENEFIT WE SHOULD THINK ABOUT PUTTING INTO THE PARK? THAT'S AN, IT IS LIKE YOU GET FREE WIFI WHEN YOU GO TO THE LIBRARY. 
          MAYBE THERE'S FREE WIFI THAT'S AVAILABLE IN THE PARK. 
          WIFI IS ALSO A GREAT WAY TO LOOK AT YOUR DEMOGRAPHICS, TO MEASURE YOUR LENGTH OF STAY, TO THINK ABOUT, YOU KNOW, TO ASK QUESTIONS OF THE USERS IN THE PARK. 
          IT'S ALSO A, A SERVICE TOOL FOR ANY VENDORS THAT COME INTO THE PARK BEING ABLE TO ACCESS THAT FOR POINTS OF SALE. 
          BUT WHAT ABOUT POWER CONVENIENCE OUTLETS? DOESN'T MEAN WE HAVE TO LOCK 'EM UP AT THE END OF THE NIGHT JUST BECAUSE WE PUT 'EM ON A TIMER SO IT SHUTS OFF. 
          'CAUSE IF YOU PUT A LOCK ON SOMETHING, SOMEONE'S GONNA BREAK IT. 
          THEY JUST ARE. 
          THERE'S ALSO OTHER OPPORTUNITIES LIKE OUTDOOR MEETINGS, RIGHT? YES. 
          SO AS YOU HAVE BUSINESSES AROUND HERE OR A LOT OF PEOPLE ARE WORKING FROM HOME, UM, SOME OF THE WAYS WE CAN THINK ABOUT HOW TO FURNISH THE PARK COULD SUPPORT OUTDOOR MEETINGS. 
          SO AS WE THINK ABOUT TECHNOLOGY, IT CAN MEAN A LOT OF DIFFERENT THINGS DEPENDING ON WHAT THE NEEDS OF THE COMMUNITY ARE. 
          OUTDOOR LEARNING, YOU KNOW, ARE THERE WAYS THAT FIELD TRIPS, YOU KNOW, THEY'RE COMING TO THE THEATER AND THEY'RE GONNA HAVE THEIR PICNIC LUNCH IN THE PARK. 
          YOU KNOW, COULD WE THINK ABOUT USING THE PARK AS AN EDUCATIONAL TOOL? COULD WE TEACH THEM ABOUT NATURE, WHERE THEIR FOOD COMES FROM? MAYBE THERE'S AN EXHIBITION GARDEN IN THE PARK. 
          UM, WHAT ARE THOSE EDUCATIONAL OPPORTUNITIES THAT MIGHT SUPPORT OUR SCHOOLS WHEN THEY COME AND VISIT THE PARK? AND THEN FLEXIBLE TERRACES, SHADY COURTS. 
          WE TALKED ABOUT THE SPACE BY THE WATER FEATURE THAT MAY BE SUBOPTIMIZED RIGHT NOW. 
          HOW DO WE CREATE COMFORTABLE SEATING AREAS THAT GIVE DIFFERENT EXPERIENCES? WE DON'T WANT THE PART TO BE A ONE LINER. 
          WE DON'T WANT IT TO BE SIT ON THIS BENCH, FACE THIS DIRECTION. 
          THAT'S THE ONLY THING YOU CAN DO. 
          WE WANT YOU TO BE ABLE TO MOVE THE FURNITURE AROUND. 
          WE WANT YOU TO BE ABLE TO USE IT THE WAY YOU, YOUR GROUP, YOUR FAMILY WANTS TO USE IT. 
          AND SO HOW DO WE PROVIDE YOU PLACES WHERE WE CAN ALL HAVE THAT SIMILAR EXPERIENCE WE WANNA HAVE, BUT WE'RE DOING IT TOGETHER IN A GREAT SETTING. 
          GATHERING SPACES, YOU KNOW, WHERE MIGHT WE DO THE FIGURE EVENTS? YOU KNOW, THE STAGE IN THE LAWN OBVIOUSLY, BUT ARE THERE OTHER PLACES THAT COULD BE FOR THOSE 200, 300 PERSON SIZE EVENTS? HOW DO WE, HOW DO WE, HOW DO WE ENVISION USING THE PARK IN A VARIETY OF WAYS? AND THEN CHILDREN'S ACTIVE PLAY. 
          IT COULD BE NATURAL PLAY, IT COULD BE SCULPTURAL PLAY, IT COULD BE HOW DO WE GET ADULTS OUT THERE MOVING AND AND PLAY FOR ALL AGES AND ABILITIES. 
          IT DOESN'T HAVE TO BE, IT SWINGS AND A SLIDE AND IT, AND A, I'M GONNA SHOW MY AGE, A TEETER-TOTTER OR , YOU KNOW, A SPINNING THING. 
          BUT IT, IT COULD BE OTHER KINDS OF PLAY. 
          AND SO IS IT FITNESS? YOU KNOW, ARE THERE FITNESS COMPONENTS TO IT WHERE IT COULD BE A BENCH, BUT IT'S ALSO A STEP UP. 
          YOU KNOW, YOU COULD HAVE A VARIETY OF USES. 
          AND THEN WE TALK ABOUT PLAY FOR ALL. 
          MAYBE IT'S ART, MAYBE IT IS INTERACTIVE ART THAT ENCOURAGES PLAY, ENCOURAGES EXPLORATION OR JUST A HANGOUT ZONE. 
          WE DID A GREAT HAMMOCK AREA IN AGGIE PARK. 
          THE HAMMOCKS ARE NOT PROVIDED. 
          THE COLLEGE STUDENTS CARRY ENOS. 
          YOU MIGHT KNOW WHERE THE ENO IS  AND THEY CLIP 'EM IN. 
          BUT IT'S A, IT WAS A NEED THAT WAS ADDRESSED IN OUR COMMUNITY ENGAGEMENT PROCESS. 
          SO THE INFRASTRUCTURE'S THERE TO DO IT. 
          UH, GAMING, YOU KNOW, DO WE WANNA DO, THINK ABOUT FOOSBALL OR PING PONG OR BOCCE OR JUST HAVING A GAME CART THAT'S IN THE CART THAT'S MANAGED BY A PARK ACTIVATION PERSON. 
          MAYBE IT IS A SEASONAL EMPLOYEE. 
          WE DO IT ON SPRING BREAK. 
          WE DO IT IN THE SUMMER. 
          WE DO IT IN THE FALL. 
          AND YOU COULD FOR FREE COME GET BOARD GAMES, COME GET ART SUPPLIES, NAZI CHEST CHECKERS, SHOOTS AND LADDER, WHATEVER IT MIGHT BE. 
          BUT IT'S AN INTERACTIVE OPPORTUNITY. 
          AND THEN AT NIGHT IT'S WHEELED IN. 
          IT'S LOCKED UP. 
          IT'S BROUGHT OUT EACH DAY. 
          THOSE ARE INEXPENSIVE TOOLS TO ACTIVATE THE SPACE. 
          MAYBE YOU WANT TO PUT IN GREEN. 
          WE'VE DONE THOSE TOO. 
          SO, YOU KNOW, IF YOU THINK ABOUT GAMES AND THE WATER FEATURE, WE MENTIONED THAT ONE EARLIER. 
          YOU KNOW, LET'S THINK ABOUT IS IT AN INTERACTIVE PIECE? IS IT JUST A BEAUTIFUL WATER PIECE? IS IT REHABBING WHAT WE HAVE? YOU KNOW, WHAT ARE THE OPPORTUNITIES AROUND WATER PICNIC? YOU KNOW, DO WE WANNA THINK ABOUT GRILLS? DO WE WANNA THINK ABOUT, 
          [01:00:01]
UH, DESIGNATED AREAS FOR PICNICKING? OR WE JUST SAY THAT'S NOT GONNA BE A HIGH USE HERE, OR IT HASN'T BEEN IN THE PAST, BUT WE WANT IT TO BE GOING FORWARD. 
          JUST KIND OF COMMUNITY, FAMILY, YOU KNOW, SMALL AREAS TO, TO HANG OUT YEAR ROUND EVENTS. 
          WE DID TALK ABOUT THAT AS PART OF OUR ACTIVATION PLAN. 
          AND SO THIS IS KIND OF A KEY REMINDER OF ALL THE DIFFERENT PIECES AND PARTS WE TALKED ABOUT. 
          SO I'LL PAUSE HERE AND I WOULD LOVE TO GET YOUR THOUGHTS ON PROGRAM CONSIDERATIONS THAT YOU THINK WOULD BE KIND OF THE IMPORTANT PIECES TO INCLUDE OR SOMETHING YOU SAY. 
          NOPE, WE DEFINITELY DO NOT WANT THAT HERE BECAUSE WE HAVE IT SOMEWHERE ELSE, BUT WE JUST KNOW THAT'S NOT GONNA WORK. 
          YES, I DON'T LOVE THE IDEA. 
          OKAY, GREAT POINT. 
          I JUST, I THINK WHAT ADD PERSONAL COST BENEFIT DOESN'T. 
          YEAH. 
          YEAH. 
          IT'S NOT THERE COST AND IT'S ONE REAL CLOSE BY. 
          YES. 
          THERE'S SO MANY. 
          SO I WOULD, I WOULD JUST THANK YOU. 
          GREAT FEEDBACK. 
          YES. 
          THING I NOTICED MONTH WHERE WE HAVE THE WATER, WATER FEATURE. 
          YES. 
          SO I THINK ADDING A LITTLE THERE. 
          YEAH. 
          WHEN I FIRST CAME HERE FOR THE PARENTS , LIKE, THERE'S NO WAY YOU HAVE KIDS IN FOR THEM TO PLAY. 
          UM, AND SO ONE OF MY STRUGGLES, I FEEL PLAYGROUND, BUT I THINK SOME GREAT EXAMPLE, PLAYGROUND MORE ELEVATED, STILL DO BOTH. 
          AND SO THE IDEA OF A DESTINATION PLAYGROUND, I THINK WE, THE ANSWER MAY BE NO BECAUSE WE ARE SEEING TRACTOR BRING PEOPLE TO ADDISON. 
          UM, AND JUST SO YOU KNOW, WE HAVE PURCHASED THE IMAGINATION PLAYGROUND BLOCKS AND WE DO POP THOSE UP. 
          AND IF WE HAD MORE STACK HOURS, WE PROBABLY WOULD THEM MUCH MORE OFTEN. 
          BUT THAT, THAT OUR YOGURT, SO IMAGINATION PLAYGROUND ARE THOSE BIG BLUE BLOCKS THAT WE HAD A PICTURE OF. 
          WE LOOK, IT'S JUST TEACH KIDS TO USE THEIR IMAGINATION, LET 'EM BE ARCHITECTS AND ENGINEERS AND PUT THESE BIG GREAT ACTIVATION TOOL. 
          BUT, YOU KNOW, HAVING CHILDREN IN THE AREA, WHAT IS THERE FOR THEM TO DO? WE TALKED ABOUT FIELD TRIPS COMING HERE, BUT WHAT ABOUT THE KIDS WHO LIVE HERE? IT'S INTERESTING THAT WHEN CLYDE WARREN PARK OPENED, WE BUILT A CHILDREN'S PARK, BUT THE, THE COMMENT WAS WHY THERE ARE NO KIDS LIVING DOWNTOWN. 
          THE AGE GROUP THAT'S GROWING THE FASTEST IS ZERO TO FIVE YEARS OLD IN DOWNTOWN AND UPTOWN. 
          SO IT IS BECOME THE FRONT YARD BACKYARD TO SUPPORT THAT RESIDENTIAL COMMUNITY. 
          SO IT, IT GIVES PEOPLE A REASON TO STAY AND HAVE THEIR FAMILY AND, AND NOT JUST BE THERE AS YOUNG PROFESSIONALS, YOU KNOW, OR EMPTY NESTERS. 
          WELL, AND I THINK, I THINK JAN, TO YOUR POINT BEING CREATIVE ABOUT HOW YOU THINK ABOUT, THAT'S IMPORTANT, RIGHT? BECAUSE SOME OF THE THINGS THAT WE'VE DONE BEFORE ARE THINGS LIKE JUST ADDING IN A HILL, RIGHT? KIDS LOVE TO ROLL, DOWNHILLS I ROLL DOWNHILL IN MY TIME . 
          BUT LIKE THE IDEA OF USING TOPOGRAPHY, THAT CAN ALSO BE PART OF THE EVENTS, RIGHT? ALL OF A SUDDEN NOW IT'S A HILL YOU SIT ON TO WATCH AN EVENT. 
          SO I THINK THINKING CREATIVELY ABOUT PLAY DOESN'T ALWAYS HAVE TO MEAN A FENCED IN AREA WITH PRESCRIBED EQUIPMENT THAT'S LOCATED THERE. 
          BUT HOW DO WE THINK ABOUT PLAY AND HOW DO WE THINK ABOUT INTERGENERATIONAL PLAY? SO THIS PLAY ELEMENT RIGHT HERE IS IN OMAHA, AND TO JANICE POINT, IT IS ELEVATED. 
          YOU KNOW, WE DID A TREETOP WALK AT LEAVING PARK IN HOUSTON. 
          YOU GET UP IN THE OAKS AND YOU'RE WALKING THROUGH, UH, WE'RE DOING THAT RIGHT NOW IN KANSAS CITY ON A DECK PARK. 
          AND SO THE, THE STRUCTURE CREATES SHADE DOWN BELOW WHERE YOU CAN HAVE SMALL PROGRAMMING AND ACT ACTIVITIES. 
          SO, YES, WHAT, LET'S THINK CREATIVELY, LET'S DO BIG VISION CASTING. 
          THAT'S LITERALLY WHAT THE, THE EXERCISE IS VISION PLANNING. 
          SO JUST BECAUSE YOU HAVEN'T SEEN IT BEFORE, DON'T ASSUME THAT IT CAN'T HAPPEN. 
          DREAM BIG. 
          UM, I KNOW YOU MENTIONED GAMES AND STUFF LIKE THAT. 
          I, WE'VE HAD GAMES AVAILABLE FOR PEOPLE SINCE WE'VE BEEN THERE. 
          UNFORTUNATELY, IT'S JUST NOT A BIG DRAW. 
          I HAVEN'T THINK PEOPLE REALLY THINK THAT STUFF LIKE THAT. 
          BUT ON THAT NOTE, 
          [01:05:01]
YOU KNOW, IF, IF YOU ALL WANTED TO DIVESTING INTO MORE PERMANENT STRUCTURE TECH OR SOMETHING BIGGER, WE WOULD DEFINITELY LOVE TO HELP MANAGE THOSE. 
          GREAT. 
          I THINK THAT WAS ONE OF THE THINGS THAT, YOU KNOW, ONE DOWN AT UHHUH WOOD, THE WOODLANDS HAS SO MANY DIFFERENT AREAS THAT ARE 50 YEARS OLD THIS YEAR. 
          THEY HAVE DIFFERENT LITTLE PARTS THROUGHOUT THEIR TOWN, HAVE A HUGE TOWN GREEN, IT HAS A REALLY INTERESTING STRUCTURE. 
          ALONG ONE SIDE THEY HAVE A, A DEPOSE GRANITE PATH. 
          IT'S LIKE A LITTLE, UH, MAZE. 
          IT, IT DEPENDS, BUT AT EACH TURN, A STORY BOOK THAT YOU READ THE STORY, AND THEN JUST ONE OF THE OTHER PLACES THEY HAVE IS BY THE HYATT PICTURE. 
          UHHUH. 
          IT'S A LITTLE INTERIOR PARK THAT'S JUST TURF. 
          AND THEY HAVE SOME LITTLE MA THEY HAVE LITTLE  SCULPTURE, JUST BIRD IN THE, OF THE, BUT IT'S SURROUNDED BY SEA AREAS. 
          AND SOME OF THEM ARE SHADED, SOME ARE NOT. 
          THERE'S JUST A LOT OF INTEGRAL PARTS AND DIFFERENT UTILIZATIONS SPACES THROUGHOUT THE . 
          AND I, I'M THRILLED THAT YOU KNOW THAT EXAMPLE. 
          THAT'S ONE OF OUR, YOU KNOW, SIGNATURE PROJECTS. 
          AND WE ALWAYS LIKE TO SAY WE WANNA COMPLIMENT, NOT COMPETE EXACTLY WITH THINGS THAT YOU HAVE ALREADY. 
          SO HOW DO WE ADD TO YOUR ASSET MIX VERSUS TRYING TO REPLICATE SOMETHING? NOW, SOME THINGS MAYBE REPLICATED, YOU KNOW, SOME THINGS, YOU MAY HAVE A GREAT CHILDREN'S PLAY SOMEWHERE AND WE WANNA DO ANOTHER CHILDREN'S PLAY, BUT IT COULD BE VERY DIFFERENT. 
          IT COULD BE, MAYBE IT'S PLAY FOR DOGS, MAYBE IT'S PLAY FOR ADULTS, MAYBE IT'S, YOU KNOW, WHATEVER IT MIGHT BE. 
          THIS IS, UH, OMAHA AT THE RIVERFRONT, AND IT IS TRULY MORE OF A TRADITIONAL BANDSHELL, BUT ALL OF THAT EQUIPMENT IS TEMPORARY. 
          IT'S BROUGHT IN FOR EACH EVENT. 
          SO ON A DAILY BASIS, THERE'S JUST TABLES AND CHAIRS UNDER THERE. 
          AND IT'S WHERE YOU COULD DO A ZUMBA CLASS. 
          IT'S WHERE YOU COULD HAVE YOUR LUNCH. 
          UM, THIS WATER FEATURE IS IN LEVY PARK. 
          THIS IS, YOU CAN KIND OF SEE THIS GREEN BACK HERE. 
          THAT'S THAT TREETOP WALK I WAS TELLING YOU ABOUT. 
          IT'S ELEVATED PLAY. 
          SO HOW DO WE MIX AND MATCH THESE NEEDS AND THESE OPPORTUNITIES TO EXPLORE? WE HAVE 10 ACRES, THAT'S HUGE. 
           PARK IS FIVE AND IT PACKS A MIGHTY PUNCH WITH, YOU KNOW, FIVE ACRES. 
          YOU HAVE GOT AN, AN AMAZING ASSET RIGHT HERE. 
          SO HOW DO WE MAXIMIZE THE ROI ON THAT INVESTMENT FOR A LARGE GROUP OF PEOPLE? YES, JOSEPH DID JOSEPH OR JOE. 
          JOE OR . 
          THIS IS, UH, TYPE ONE REVENUE GENERATING. 
          IT IS, IT PAYS FOR ITSELF. 
          AND THAT WAS MY NUMBER ONE, UH, RESPONSIBILITY WHEN I WENT TO WORK THERE. 
          UM, I STARTED SIX MONTHS AFTER THE PARK OPENED, AND I WAS TOLD I HAD THREE YEARS TO MAKE IT SELF-SUFFICIENT BECAUSE ADDITIONAL MONEY WAS RAISED TO BUILD IT. 
          IN FACT, UM, LET ME JUST, I'LL JUST TELL YOU THAT STORY REAL QUICK. 
          TA UM, CLYDE WARREN PARK OPENED IN 2012. 
          CONSTRUCTION BEGAN IN 2009. 
          THERE WAS 112 MILLION IN TOTAL THAT WAS RAISED. 
          97 MILLION WAS SPENT. 
          WHAT'S INTERESTING IS THAT'S FOR 5.2 ACRES. 
          THEY'RE LOOKING AT DOING, UH, AN EXPANSION OF THE PARK. 
          ONE BLOCK IS NOW A HUNDRED MILLION. 
          SO IT ONLY GETS MORE EXPENSIVE OVER TIME TO DO WITH WHAT YOU WANT. 
          AND THAT'S TRUE OF WHETHER IT'S ON STRUCTURE OR ON TERRA FIRMA LIKE WE HAVE OUT HERE. 
          SO WE MADE IT, IT, WHEN I LEFT IN 2018, IT WAS GENERATING 4.4 MILLION IN REVENUE TO A $4.2 MILLION EXPENSE BUDGET. 
          AND NOW IT'S ALMOST 7 MILLION IN REVENUE. 
          AND THE STAFF WAS THREE PEOPLE WHEN I STARTED, AND NOW IT'S CLOSE TO 18. 
          BUT AS REVENUE GREW AND PROGRAMMING GREW, THE STAFF GREW. 
          NO CITY DOLLARS GO INTO FUNDING THAT PART. 
          AND THAT WAS INTENTIONAL FROM THE BEGINNING. 
          IN OMAHA, OUR MODEL IS A 10 YEAR RUN UP TO MAKE IT SELF-SUFFICIENT. 
          SO THE CITY COMMITTED MONEY, THE DONORS, THE PUBLIC PRIVATE PARTNERSHIP THAT MADE IT HAPPEN, COMMITTED AN EQUAL AMOUNT. 
          AND THAT 
          [01:10:01]
MONEY IS PLEDGED FOR 10 YEARS AND THEN IT CAN ESTABLISH ITSELF AS SELF-SUFFICIENT FINANCIALLY. 
          TOWN OF CARE SAID, NO, WE'RE RESPONSIBLE, WE'RE DOING IT, WE'RE GONNA MANAGE IT. 
          WE'RE, WE'VE WORKED WITH THEM ON ESTIMATING WHAT THAT ANNUAL OPERATING BUDGET WOULD BE SO WE COULD FORECAST HOW, HOW TO MAINTAIN AND ACTIVATE IT. 
          SO THIS IS THAT BENCHMARK, YOU KNOW, 10 ACRES HERE, 5.2 AT CLYDE WARREN. 
          IT'S, IT'S THE PROGRAM THAT MATTERS, THE ADJACENCIES, THE THINGS THAT WE DO. 
          SO WE, WE HAVE SPACES THAT CAN COME TOGETHER AND HOST KABOOM TOWN, BUT WHEN KABOOM TOWN'S NOT HERE, IT FEELS LIKE A GREAT PARK. 
          IT FLEXES UP AND IT GOES BACK TO, YOU KNOW, WHATEVER A DAILY USE LOOKS LIKE. 
          CAN WE GET BACK TO THE PROGRAM? I'M CURIOUS, WHAT, WHAT DO FOLKS THINK ABOUT THE IDEA OF STAGE OF BAND SHELLS? OF GATEWAYS, LIKE OF STRUCTURES? WHAT IS THE GENERAL FEELING ABOUT SOME OF THAT? YEAH, NO, PLEASE SPEAK. 
          UM, THAT WAS ACTUALLY CERTAINLY ALWAYS  IN MM-HMM . 
          I LIKE THE ONE WE SHOWED WHERE THEY HAD THE ONE SPACE AND CIRCLE THE MIDDLE. 
          BUT THEN THERE ARE RESTROOMS ON THE ONE SIDE. 
          YEAH. 
          BECAUSE I KNOW AS YOU I THINK ABOUT PARKING RESTROOMS, THAT RESTROOMS, YOU BRING MORE PEOPLE, THEY'RE GONNA HAVE RESTROOM. 
          YES. 
          AND SO I SEE THE NEED FOR ANOTHER S TALKING ABOUT THE RESTROOMS. UM, MAYBE THERE COULD BE A SMALLER, LIKE BAND SHELTER LIKE YOU WERE TALKING ABOUT. 
          I LIKE THAT IDEA. 
          YEAH, ABSOLUTELY. 
          PUBLIC RESTROOMS, YOU KNOW, MANAGING ACCESS TO THE PUBLIC RESTROOMS, MANAGING THE CLEANLINESS OF THE PUBLIC RESTROOMS THAT KIND OF GOES INTO THE OVERALL IMPACT OF THE SPACE. 
          UM, ROOFS, YOU KNOW, HOW DOES, COULD IT ALL INTEGRATE TOGETHER? YOU KNOW, DO YOU, IF YOU HAVE CHILDREN'S PLAY, HAVING A RESTROOM VERY NEARBY IS IMPORTANT. 
          MOMS AND DADS DON'T LIKE TO PACK EVERYBODY UP TO GO TO THE RESTROOM. 
          THEY'RE NOT COMING BACK. 
          SO, YOU KNOW, HOW DO WE THINK ABOUT THAT EXPERIENCE? UM, WHAT DOES THAT LOOK LIKE? AGAIN, WE'RE GONNA PUT ALL OF THIS, UM, I SHOULD HAVE SAID THIS AT THE BEGINNING, MIRO, HAS ANYONE USED MIRO BEFORE? YES. 
          WE'RE GONNA CREATE A MIRO BOARD AND ALL OF THESE SLIDES ARE GONNA GO INTO MIRO. 
          IT'S BASICALLY A WEBSITE FOR LACK OF A BETTER TERM. 
          AND THINK OF IT AS YOUR ELECTRONIC STICKY NOTES. 
          THEY LITERALLY HAVE LITTLE POST-IT NOTE ICONS AND WE WILL SET IT UP. 
          SO ALL YOU HAVE TO DO IS WRITE YOUR NOTE ON THE STICKY NOTE AND TELL US YOUR THOUGHTS. 
          SO IF YOU'RE LIKE ME, YOU'RE GONNA LEAVE HERE AND THINK, I WISH I HAD SAID OR I HAD A THOUGHT AND I DIDN'T SHARE IT. 
          THAT MIRROR COULD BE A GREAT PLACE FOR US TO DO THAT. 
          AND YOU'LL SEE THINGS THAT WE POST, MAYBE THERE ARE INSPIRATION IMAGES YOU LIKE, OH, I SAW THIS REALLY GREAT FURNITURE SOMEWHERE, OR THIS SHADE STRUCTURE. 
          YOU CAN DROP AN IMAGE IN. 
          LITERALLY IT'S JUST DRAGGING AND DROPPING INTO MIRO. 
          IT'S SUPER EASY. 
          UM, KATIE IS MUCH BETTER AT IT THAN I AM. 
          BUT WE CAN ALSO DO A LITTLE TEAMS KIND OF TUTORIAL. 
          YOU KNOW, IF ANYONE DOESN'T KNOW HOW TO USE IT, WE COULD DO A LITTLE 15, 10 MINUTE TEACH YOU HOW TO USE MIRO. 
          UM, AND SO WE THOUGHT THAT COULD BE A GREAT COLLABORATION TOOL. 
          JANICE HAD SUCCESS WITH IT ON OTHER PROJECTS. 
          UM, SO IF YOU'RE OPEN TO THAT OR EXPLORING, YOU KNOW, HOW THAT MIGHT LOOK. 
          AND IF YOU'RE NOT COMFORTABLE DOING IT, NO PROBLEM. 
          ALL OF THIS IS GONNA BE RECORDED. 
          WE'RE GONNA SEND YOU THE MATERIALS AND WE'LL MAKE SURE THAT, YOU KNOW, WE'RE COMMUNICATING WITH YOU IN THE WAYS THAT MAKE SENSE FOR YOU. 
          AND AGAIN, BACK TO THE, THE PROGRAM CONSIDERATIONS. 
          WHAT ELSE IS RESONATING WITH YOU? WHAT DO YOU WISH YOU ALWAYS WISH WAS AN ADDISON CIRCLE PARK THAT ISN'T THERE RIGHT NOW? MORE SPOTS. 
          . 
          WE PRETTY ROUTINELY USE . 
          AND AND WHY DON'T YOU DO IT MORE? IS IT BECAUSE IT'S HOT OR BECAUSE BECAUSE THERE'S MICRO SHADE. 
          I MEAN CAN, YOU KNOW THE TREE AREA, BUT THE BIGGER THE TREES, THE LEFT GRASS, RIGHT? YEAH. 
          SO IT'S THAT. 
          IT'S JUST NOT, YOU KNOW, NOT A LOT OF AREAS THAT CAN SIT AND HAVE A BIG THREAD, UM, KNOW, UH, WHERE BAD DOG OWNERS IN THE PARK. 
          UM, SO THAT CAN PRESENT A PROBLEM. 
          ESPECIALLY WHEN YOU'RE ON THE GROUND AND YOU GOT YEAH. 
          THERE TO, YEAH. 
          YEAH, EXACTLY. 
          [01:15:01]
UM, SO IT SEEMS WITH THAT, UM, BUT A LOT OF IT, THERE ISN'T A SEATING PLACE NECESSARILY IN YEAH. 
          SO THAT, THAT'S BIG MAIN. 
          WE DO SEE A LOT OF FAMILY IN THE PARK, PARK LOUNGE READ A BOOK. 
          SO THAT ONE OF MY THINGS LIKE, THERE'S PROBABLY GONNA BE, YOU'RE NOT COMFORTABLE SITTING ON A BENCH, SOMEBODY ON THE MAP THAT YOU SHOWED. 
          THE HIGHEST NUMBER BENCH THAT WE HAVE IS IN THE PLACE, NUMBER OF PEOPLE. 
          AND THEY'RE SO DENSE AND CONCENTRATED, BUT THERE'S NOWHERE ELSE. 
          BUT THERE CAN BE LIKE CONVERSATIONAL OR YOU KNOW, AND WE'RE REAL SUCCESSFUL WITH THE MOVEABLE HAMILTON CHURCH THAT WE DO HAVE. 
          BUT I THINK THERE NEEDS TO BE LAYERS THAT PROVIDE DIFFERENT OPPORTUNITIES. 
          SOME PEOPLE, I, THERE'S A WAY FOR A LOT MORE USABLE. 
          YEAH, I THINK THE KIND OF CENTER, GREAT. 
          SHE TOUCHED ON IT THERE. 
          ONE OF THE REASONS THAT, SO EITHER, YOU KNOW, PUTTING SOMETHING ON THAT SPACE AND THERE, OR JUST MANAGING, I THINK WE OPEN UP A LOT OF AREAS THAT LIKE, I THINK DON'T, BECAUSE NO ONE GOES TO KIND OF THE SALARIES OR WE GOT SUB OPTIMIZED SPACE. 
          WE'RE NOT USING IT TO ITS FULL EXTENT. 
          IS THAT A FAIR WAY TO SAY IT? OKAY. 
          OTHER PROGRAM. 
          UM, WE NEED A LITTLE COLOR ON THE, EVERYTHING'S GREEN AND WE HAVE, WELL, LET'S FIGURE OUT, WE'RE TALKING ABOUT HOW EDUCATIONAL AND MAYBE FROM A PLANNING STANDPOINT, WE KNOW THESE BEDS WILL BE TRAMPLED DURING FILL IN THE BLANK. 
          BUT WE KNOW AS A RESULT OF THAT, WE'RE GONNA COME BACK IN AND WE'RE PLANNING AND WE'RE BUDGETING AND WE'RE, YOU KNOW, IT IS PART OF THE PROCESS. 
          YOU KNOW, IT'S LIKE KNOWING IT PARK THAT THEY'RE GETTING NEW GRASS EVERY YEAR. 
          YES. 
          SO WHAT WE HAVE IN OUR, NOW WE'RE TALKING ABOUT REVENUE GENERATING I GUESS SO WILL BE HELPFUL. 
          JUST WONDER IF WE DESTINATION PARK FOR SMALL BUSINESS. 
          NOTHING FOR A SMALL BUSINESS. 
          AND IT'S GONNA BE, I I I THINK IT'S, I MEAN, LOVE THE CITY. 
          WE HAVE THREE EVENTS GO DEAD, WE HAVE NOTHING. 
          SO IF YOU EVER TALKED TO ROB CROWN, YOU'LL TELL HE IS PROFITABLE BECAUSE OF THE HERE AND THOSE TIMES HE HAS TO GENERATE THE DRUG THREE TIMES. 
          THREE TIMES NOW. 
          YEAH. 
          NOW WHEN WE HAD MORE AFTER DARK, HE HAD HIGHER INCOME CUT DOWN ON. 
          SO I THINK DEFINITELY WE'RE GONNA HAVE TO HAVE MORE OF THOSE SMALLER EVENTS IN ORDER TO CONTINUE TO BRING TRAFFIC AND NEED TO HAPPEN MORE OFTEN. 
          NOT JUST, YOU KNOW, SPRING THROUGH SUMMER. 
          THEY NEED TO BE ALL YEAR ROUND BECAUSE IT, IT DOESN'T REALLY GET COLD HERE. 
          YEAH, YOU CAN DO PROGRAM YEAR ROUND FOR SURE. 
          WELL, AND I THINK PART OF IT TOO IS KEEPING IT TOP OF MIND FOR PEOPLE, RIGHT? LIKE, LIKE I SAID, MY, MY NIECES AND NEPHEWS, THEY LIVE IN RICHARDSON, RIGHT? BUT THEY COME FOR THEATER EVENTS. 
          SO HOW CAN WE MAKE SOMETHING THAT THEY THINK OF COMING MORE OFTEN? IT'S THOSE SMALL EVENTS THAT KEEP IT TOP OF MIND SO THAT PEOPLE COME MORE FREQUENTLY. 
          IT IS SETTING YOUR WATCH TO COME TO AN 
          [01:20:01]
ACTIVITY, BUT IT'S ALSO EXPERIENCING SOMETHING YOU DIDN'T KNOW YOU COULD DO HERE. 
          SO BEING INTENTIONAL ABOUT THE SMALLER AUDIENCE, BUILDING FOOT TRAFFIC, BUILDING ACTIVATION IS THE FOUNDATION OF REVENUE GENERATION. 
          WE JUST NEED MORE BODIES USING THE SPACE FOR A VARIETY OF REASONS EVERY DAY THROUGHOUT THE DAY, YOU KNOW, WE KNOW TYPICALLY THESE PUBLIC SPACES ARE A LITTLE BIT SLEEPIER ON A MONDAY AND A TUESDAY. 
          THEY'RE A LITTLE SLEEPIER IN THE MORNING. 
          HOWEVER, YOU'VE GOT RAIL COMING, YOU'VE GOT COMMUTERS THAT ARE COMING. 
          YOU'VE GOT THESE NEW AMAZING TWO-WAY BIKE LANES THAT ARE COMING. 
          THERE ARE GONNA BE PEDESTRIAN OR BIKE THROUGH FAIRS, FAIRES, THEY'RE GONNA BE COMING BY HERE. 
          GIVE THEM A REASON TO PLAN TO STOP HERE TO GET COFFEE. 
          GIVE THEM A REASON TO COME INTO THIS SPACE FOR LUNCH OR TO GET A DRINK BEFORE THEY CATCH THEIR TRAIN BACK HOME OUT IN, YOU KNOW, WHATEVER BIRD THEY'RE HEADED TO. 
          SO A LOT OF THIS CHANGE, YOU'RE BEING THOUGHTFUL NOW TO PREPARE FOR THAT. 
          BUT TO JANET'S POINT, WE COULD USE SOME QUICK WINS RIGHT NOW AND THEN THINK ABOUT CONCEPTS THAT YOU NEED TO IMPLEMENT IN THE FUTURE FOR, YOU KNOW, REDO A REFRESH. 
          AND I LOVE THE IDEA OF HAVING, THINKING BIG AND ASPIRATIONAL. 
          'CAUSE YOU'RE RIGHT, LIKE TO DRAW PEOPLE FROM FURTHER AWAY THINKING BIG AND BEING ASPIRATIONAL. 
          THAT IS TARA'S FAVORITE THING TO TALK ABOUT. 
           SIGNATURE PARKS AND HOW SIGNATURE PARKS DRAW PEOPLE. 
          UM, AND SO I THINK IT, IT, THAT'S WHAT, THAT'S WHY THIS PARTICULAR GROUP WAS CONVENED IS TO THINK BIG AND THINK, YES, WHAT COULD WE DO THAT WE'VE JUST ALWAYS WANTED TO DO HERE? IF YOU'RE GONNA DO THE SAME THING, YOU'RE GONNA GET THE SAME RESULT. 
          SO HOW DO WE THINK BECAUSE A SIGNATURE PARK IS DIFFERENT THAN A NEIGHBORHOOD PARK AND IT'S DIFFERENT THAN A TRADITIONAL PARKS DEPARTMENT PARK. 
          IT'S DIFFERENT. 
          YOU KNOW, SO THIS IS, THIS COULD BE THE SIGNATURE PUBLIC SPACE. 
          IT SHOULD BE THE SIGNATURE PUBLIC SPACE FOR ADDISON. 
          SO THAT MEANS PERHAPS A DIFFERENT WAY TO OPERATE IT, TO ACTIVATE IT, TO ALLOW IT TO GENERATE ITS OWN INCOME. 
          WE GOTTA PUT ALL THAT ON THE TABLE TO THINK DIFFERENTLY. 
          SO IT COULD BE DIFFERENT QUESTIONS. 
          OKAY, SO, OH, I GOT ONE MINUTE. 
          I GOTTA LAND THE PLANE. 
          OKAY, WE TALKED ABOUT ALL THOSE QUESTIONS. 
          WHAT ARE OUR NEXT STEPS? WE NEED TO SET A DATE FOR OUR NEXT MEETINGS. 
          GENERALLY WE WERE THINKING, WE THINK WE HEARD FROM YOU, YOU PREFER A LUNCH MEETING, IS THAT CORRECT? NOT AFTER WORK OR WOULD YOU PREFER AFTER WORK? I THINK THOSE ARE THE TWO POPULAR TIMES, LIKE WORKING THROUGH LUNCH, UM, OR RIGHT AFTER. 
          AND WE WOULD FEED YOU IF WE LUNCH SAYS OKAY. 
          LIKE HAND EVERYBODY AFTER, AFTER . 
          OKAY, SO WE'LL, WE'LL, WE'LL PUT DATES ON YOUR CALENDAR. 
          WE'RE GONNA PLAN AHEAD. 
          WE'LL GET DATES ON YOUR CALENDAR. 
          WE DO PREFER IN PERSON. 
          WE FEEL LIKE THERE IS A BETTER DYNAMIC WHEN YOU'RE IN PERSON. 
          WE RECOGNIZE NOT EVERYBODY CAN BE HERE IN PERSON. 
          WE SINCERELY APPRECIATE YOUR EFFORT FOR THIS FIRST ONE. 
          SO PROVIDING A ZOOM OPPORTUNITY FOR YOU IS SOMETHING THAT WE WILL DO. 
          BUT THAT'S NOT YOUR GOOD OUTTA JAIL FREE CARD. 
          PLEASE MAKE IT CAN. 
          UM, LOCAL PARK TOURS, THIS IS SOMETHING THAT JANA REALLY FELT STRONGLY ABOUT AND WE, GRATEFUL PARTY LEAGUE. 
          WE WANNA GET EVERYBODY TOGETHER AND GET IN A BUS, UH, A SHUTTLE AND GO SEE SOME, SOME OF THE SIGNATURE SPACES IN AND AROUND DF FILMING. 
          WE'RE GONNA DO IT IN A DAY, AN AFTERNOON, AN EVENING, TIME OF DAY, DAY OF WEEK, YET TO BE DETERMINED. 
          BUT IT'S COMING. 
          WE ALL, WE KNOW, SOME OF YOU MAY NOT BE ABLE TO MAKE IT, BUT WE'RE GONNA TRY TO ORGANIZE THAT AND THEN LEAD THAT SO THAT WE UNDERSTAND THE INTENTIONALITY OF WHAT WE'RE SEEING, WHY WE'RE SEEING IT. 
          GET OUT OF THE BUS, WALK AROUND, TALK ABOUT IT. 
          AND THE GREAT NEWS IS IT'S GONNA BE LOCAL. 
          SO IF YOU HAVE TO MISS ALL OR PART OF IT, YOU CAN ALWAYS DO HOMEWORK AND GO YOURSELF AND OTHERS . 
          EXACTLY. 
          YOU'LL KNOW WHERE WE'RE GOING SO YOU CAN GO EXPLORE IT. 
          YEAH. 
          UM, WE'RE GONNA DO TWO VIRTUAL MEETINGS, ONE WITH 
          [01:25:01]
DOWNTOWN C AND ONE WITH THE RIVERFRONT AND OMAHA, OUR PARKS THAT WE DESIGNED THAT WE THINK HAVE A REAL, UM, CLOSE AFFINITY FOR WHAT YOU'RE TRYING TO DO. 
          SO YOU CAN TALK TO THAT GROUP DIRECTLY AND YOU CAN HEAR FROM THE DIRECTORS OF THOSE TWO SPACES TO UNDERSTAND AND ASK THEM QUESTIONS. 
          UM, AND THEN THE BREAKOUT SPECIALTY MEETINGS, WE TALKED ABOUT THAT EARLIER. 
          THE SUBJECT MATTER EXPERTS, I THINK ABOUT THOSE BREAKOUTS WILL BRING BACK RESULTS TO THE LARGER GROUP. 
          ANY QUESTIONS? OKAY. 
          THANK YOU AGAIN.
* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.