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[00:00:02]

ALL RIGHT, LET'S, UH, GO AHEAD AND GET STARTED.

SO, I'LL CALL THE MEETING TO ORDER AND CONFIRM THAT WE DO HAVE A QUORUM PRESENT.

YES.

OKAY.

UM, ALRIGHT.

SO, UM, FIRST ORDER OF BUSINESS IS PLEDGE OF ALLEGIANCE AGENTS.

ALL RIGHT.

OUR, UH, FIRST ITEM IS TO, IT WENT ON AND WENT OFF.

UH,

[1. Consider action on the minutes from the February 21, 2024 Comprehensive Plan Advisory Committee Meeting.]

FIRST ITEM OF BUSINESS IS, UM, DEALING WITH THE MINUTES FROM THE LAST MEETING.

DOES ANYONE HAVE ANY CHANGES, ADDITIONS, OR ISSUES WITH THE MINUTES? ANYTHING? NO.

OKAY.

SO, ONE CLARIFICATION I ASKED FOR IN THE MINUTES IS JUST TO MAKE SURE, UH, THE MOTION TO APPOINT CATHERINE AS VICE CHAIR WAS MOTION I MADE, IT WAS A LITTLE AMBIGUOUS IN THE MINUTES.

WE'RE GONNA FIX THAT.

UM, WITH THAT ADDITION OR, OR CHANGE, DO I HAVE A MOTION TO APPROVE THE MINUTES FROM LAST MEETING? OKAY.

AL CHAFFEE AND LIZ WITH A SECOND.

ALL RIGHT.

ALL IN FAVOR? AYE.

ANY OPPOSED? OKAY.

MOTION CARRIES.

UM, ALRIGHT, SO OUR

[2. Present and discuss the Advance Addison 2050 community engagement summary and draft vision story.]

TOPIC TONIGHT IS, UH, IS TO DISCUSS THE COMMUNITY INVOLVEMENT.

UM, WE'RE GONNA HAVE A FEW, UM, FEW DIFFERENT, UH, EXERCISES FOR EACH OF THE TABLES.

AND WITH THAT, I'LL TURN IT OVER TO KEVIN.

GOOD EVENING.

GOOD TO SEE YOU ALL AGAIN.

UM, HOW MANY OF YOU MADE IT THROUGH EVERY PAGE OF THE PACKET? TWICE.

TWICE.

AWESOME.

UM, WELL, AS SUE JUST SAID, WE'VE GOT TWO, TWO BIG THINGS THAT WE'RE GONNA TALK, UH, ABOUT TODAY.

THE FIRST IS JUST, UM, STAFF HAD ASKED US TO GIVE A RECAP OF ALL THE ENGAGEMENT DONE TODAY, KIND OF SOME HIGH LEVEL NUMBERS FOR YOU.

UM, AND THEN WE'RE GONNA GET INTO THE MAIN PART OF THE MEETING, WHICH IS TO TALK ABOUT THE VALUES AND ASSETS AND ASPIRATIONS AND THE VISION STORY, UM, THAT, THAT OUR TEAM HAS PUT TOGETHER.

UM, AND WANT TO GET, UM, WE'LL BREAK YOU ALL INTO GROUPS.

WE'RE GONNA TALK ABOUT EACH OF THOSE INDI INDIVIDUALLY.

SO WE'LL, WE'LL TAKE 'EM ONE AT A TIME.

UM, AND THEN COME BACK TOWARDS THE END AND TALK ABOUT THE, THE VISION STORY.

AND REALLY JUST WANT TO GET A GAUGE FROM YOU ALL ON.

HOW CLOSE ARE WE? UM, I'LL TALK TO YOU A ABOUT, I'LL TALK YOU THROUGH, UH, THE PROCESS OF HOW WE GOT TO WHERE WE DID.

UM, BUT ULTIMATELY, YOU GUYS KNOW ADDISON BETTER THAN, THAN ANYONE.

SO WE'RE LOOKING FOR FEEDBACK AND WE WANNA MAKE SURE, UM, THAT WE ULTIMATELY GET THIS INTO WORDS, UM, AND A STORY THAT, THAT YOU ALL, UM, ARE SATISFIED WITH AND, AND REALLY HAPPY, UH, UM, AND ENGAGED WITH.

SO, UM, SO YOU'VE SEEN THIS BEFORE, THE PATH TO COMMUNITY INFORMED PLAN.

UM, THE ENGAGEMENT, INFORMING THE PLAN IS SOMETHING I I, I'VE SAID THIS A COUPLE TIMES, BUT IT'S VERY IMPORTANT TO OUR TEAM.

SO AS WE GO THROUGH THIS PROJECT, UM, PROJECT AND PROCESS, TRYING TO MAKE SURE THAT WE'RE DOING EVERYTHING THAT WE CAN TO ENGAGE DIFFERENT MEMBERS OF THE COMMUNITY IN DIFFERENT WAYS, UM, AND GET THAT, UH, THAT FEEDBACK AND KIND OF SYNTHESIZE AND, AND FEED IT BACK INTO, UM, THE PLAN.

SO JUST TO RECAP, UM, RECAP SOME OF WHAT WE'VE DONE.

UM, THE KICKOFF BACK IN OCTOBER, 2023 HAD ROUGHLY 60 FOLKS ATTEND IT.

UM, WE HAD THE JOINT COUNCIL P AND Z WORKSHOP, WHICH WAS ALSO A KICKOFF.

KIND OF BIG IDEAS, UM, MEETING WITH, WITH THEM OF, YOU KNOW, WHAT ARE THE BIG THINGS THEY WOULD LIKE TO ACCOMPLISH, UH, GET OUT OF THIS PLANNING EFFORT AND THE COMPREHENSIVE PLAN.

UM, WHAT ARE KEY CONCERNS OF, OF PLANE ZONING AND, AND COUNCIL.

UM, WE HAD THE JOINT WORKSHOP WITH, UH, YOU ALL AND COUNCIL AND P AND Z.

UH, DURING THE LAST TRIP WHERE WE GOT INTO THE VALUES AND VISION A LITTLE BIT, WE HAD THE SECOND COMMUNITY MEETING THAT, THAT ALSO HAD, UH, OVER 60.

IT WAS CLOSER TO CLOSER TO 70, UM, ATTENDEES AT THAT ONE.

WE'VE HAD THREE.

THIS WILL BE THE, THE FOURTH MEETING WITH YOU ALL.

UM, AND THEN OTHER THINGS THAT HAVE HAPPENING, BEEN HAPPENING OUTSIDE OF THE PUBLIC MEETING.

YOU CAN SEE THERE ON THE, ON THE RIGHT SIDE, THERE'S BEEN TWO WORKSHOPS WITH STAFF, WITH THE DEPARTMENT, UH, LEADERSHIP.

UM, THERE WERE TWO RESIDENT FOCUS GROUPS DURING THE LAST, UH, DURING THE LAST TRIP THAT THE, THE MEMBERS OR PARTICIPANTS OF THOSE TRIPS WERE SELECTED BY STAFF.

UM, A LOT OF THOSE FOLKS HAD APPLIED TO BE ON THIS COMMITTEE, UH, WITH YOU ALL, AND DIDN'T, DIDN'T MAKE THAT INITIAL CUT, BUT WE WERE ABLE TO ENGAGE THEM AND TALK ABOUT SOME MORE SPECIFIC, UM, QUESTIONS WITH THEM.

UM, TONY, WHO YOU GUYS HEARD FROM LAST TIME WITH HAWS HILL, UM, HE'S DONE, UH, HE DID EIGHT IN PERSON, UM,

[00:05:01]

UH, CONVERSATIONS.

UM, I THINK A COUPLE OF THOSE WERE, WERE WITH ZOOM.

UM, HE'S CONTINUING TO HAVE SOME FOLLOW UP CONVERSATIONS WITH SOME OF THE DEVELOPERS IN AND BUSINESSES IN TOWN.

AS HE ROUNDS OUT, UH, HIS MARKET STUDY, THERE'S BEEN OVER 3000 PEOPLE ENGAGED BY STAFF IN THE FIELD.

I THINK THAT'S A BIG KUDOS TO, TO JADE.

SO I'M GONNA GIVE HER A LITTLE, LITTLE ROUND OF APPLAUSE.

UM, I WISH I HAD THE, I WISH I HAD THE, THE ELF COSTUME PICTURE THAT I COULD, COULD THROW UP.

BUT JADE AND OTHERS HAVE REALLY DONE A GREAT JOB OF DAY TO DAY.

UM, AND SOME OF YOU ALL, I THINK, HAVE PARTICIPATED IN SOME OF THOSE EFFORTS AS WELL.

JUST MEETING THE RESIDENTS OUT, UM, IN DIFFERENT PLACES ALONG THE WAY TO TELL 'EM ABOUT A MEETING, ASK QUESTIONS.

UM, AND THEN, UH, WITH THAT LAST TRIP THAT WE HAD, WE ALSO DID A, A NUMBER OF POPUP AND ON THE STREET ENGAGEMENTS AT DIFFERENT PLACES AROUND TOWN, THE ATHLETIC CENTER, UM, SEVERAL DIFFERENT COFFEE SHOPS, LUNCH PLACES, UM, THE SPECTRUM BUILDING WE WERE TRYING TO REACH AGAIN, REACH DIFFERENT, UM, SEGMENTS OF THE POPULATION, WHETHER IT'S RENTERS OR OWNERS OR, UM, THE WORKFORCE, UM, THE LUNCHTIME CROWD.

UM, BUT SO FAR FEEL PRETTY GOOD.

UM, ABOUT THE, THE WAYS THAT WE'VE BEEN ABLE TO ENGAGE FOLKS IN THE COMMUNITY.

UM, YOU KNOW, ADDISON, AS YOU MIGHT EXPECT, IS A PRETTY BUSY PLACE, WHETHER IT'S FOLKS THAT ARE BUSY IN THE SENSE OF JUST AN EIGHT TO FIVE JOB, OR IF IT'S JUST BUSY WITH, UH, BUSY WITH LIFE.

AND SO FINDING TIME TO FIND FOLKS WHERE THEY ARE AND GET, UH, GET THEM TO, UH, VISIT WITH US, UH, TAKE TIME TO, YOU KNOW, TO COMPLETE A PRETTY ROBUST SURVEY THAT WAS PART OF THIS PROCESS.

UM, YOU KNOW, IT'S, IT'S, IT'S ALWAYS CHALLENGING TO GET ENGAGEMENT, BUT I DO FEEL, UM, AND OUR TEAM FEELS PRETTY GOOD THAT WE'VE GOTTEN A, UM, RELATIVELY GOOD CROSS SECTION, UM, OF THE COMMUNITY ENGAGED IN DIFFERENT WAYS.

UM, ONLINE AND MAIL ENGAGEMENT SURVEY ONE WAS THE, THE VERY FIRST SURVEY, THAT VIBRANT COMMUNITY SURVEY THAT WE PUT OUT RIGHT AT THE START OF THE PROJECT.

UM, THAT'S, UH, JUST KIND OF AN INITIAL BASELINE FOR US, JUST TO GIVE US AN IDEA OF WHAT, YOU KNOW, HOW THE, THE COMMUNITY OR, OR THE FOLKS THAT RESPOND, UH, FELT ABOUT SOME, UH, 10 OR 11 QUESTIONS THERE.

UH, THE SECOND SURVEY WAS THE REALLY LONG ONE.

WE GOT JUST OVER 750 RESPONSES ON THAT.

WE DID PUT, ALSO PUT OUT AN ABBREVIATED VERSION OF THAT, UM, IN SPANISH, UM, AND TRIED TO GET SOME RESPONSES THERE, UM, AS WELL, UM, OF THOSE, UH, OF THOSE RESPONDENTS ON SURVEY TOO, YOU CAN SEE THE BREAKDOWN THERE.

WE HAD 536 RESIDENTS.

WE HAD 315 OWNERS.

WE HAD, UH, 106 RENTERS, 35 BUSINESS OWNERS, AND THEN THREE DEVELOPERS.

THAT WAS A QUESTION WHERE PEOPLE WERE ALLOWED TO CHECK MULTIPLE THINGS.

SO THEY MIGHT'VE BEEN AN OWNER AND A BUSINESS OWNER.

UM, THERE WERE ALSO, UM, SOME THAT JUST OPTED OUT OF THAT QUESTION.

SO IF YOU'RE WONDERING WHY THEY DON'T ADD UP TO 750, UM, THAT WOULD BE, OH, SORRY, .

THAT'S WHAT HAPPENS WHEN YOU HAVE IT ON TWO SCREENS.

UH, SO YEAH, THERE YOU GO.

ON THE, ON THE LEFT HAND SIDE THERE, THE, THAT'S THE BREAKDOWN BETWEEN THE RESIDENTS, UH, RESIDENTS, RESIDENTS, BUSINESS OWNERS, OWNERS AND RENTERS.

UM, AND THEN A FEW, UH, DEVELOPERS IN THERE AS WELL.

ON THE RIGHT SIDE, YOU SEE THE, THE OTHER ITEMS, THERE WAS $350 IN GIFT CARDS THAT THE CITY PUT OUT TO, UH, GET, UH, ENCOURAGE RESPONSES.

UH, THERE WERE OVER 15,000 DR.

DIRECT MAILERS AND POSTCARDS SENT OUT TO FOLKS, ENCOURAGING THEM TO TAKE SURVEYS, UM, AND SHOW UP TO THE MEETINGS.

UM, THE MEETING IN THE BOX THAT WE DID HAVE FIVE RESPONSES.

UM, WE WERE HOPING FOR A FEW MORE, UH, FROM THERE.

BUT ALSO, UH, YOU KNOW, I THINK A LOT OF, SOME OF THOSE QUESTIONS WERE SIMILAR TO THE SURVEY.

UM, AND SOME OF WHAT WE HEARD WAS FOLKS TOOK THE, THE SECOND SURVEY AND FELT LIKE THAT, UM, THAT COVERED SOME, UH, THEIR INPUT THERE.

THE MAPPING TOOL THAT WE HAD AVAILABLE AT THE SECOND, UH, AT THE SECOND COMMUNITY MEETING, UH, THE ONE WHERE YOU CAN GO INTO THE, UM, INTO THE WEBSITE, DROP A PEN WITH A COMMENT.

WE HAD 16 RESPONSES AT THE MEETING.

UM, BUT WE'RE ABOUT TO ROLL THAT OUT TO THE WHOLE COMMUNITY.

SO THERE'S GONNA BE SOME ADDITIONAL THINGS IN THAT MAPPING TOOL, SOME CATEGORIES FOR DIFFERENT PINS.

UM, THAT, UH, THAT'S GONNA REALLY BE ONE OF THE MAIN ENGAGEMENT THRUSTS IN THE NEXT MONTH, IS GETTING SOME OF THAT MAPPING INPUT, WHICH IS, THAT GIVES US THE ABILITY TO CAPTURE VERY SPECIFIC INPUT ON WHAT PEOPLE LIKE, ABOUT A SPECIFIC INTERSECTION OR A TRAIL CONNECTION THAT NEEDS TO HAPPEN, OR A PARK THAT THEY LOVE, OR, YOU KNOW, ANYTHING THAT'S TIED TO A SPECIFIC PLACE, UM, IN, UH, IN ADDISON.

UM, OKAY.

SO ALL OF THE ENGAGEMENT THAT'S BEEN DONE, UM, HAS A, A PURPOSE BEHIND IT.

UM, WE'VE, WE'VE DONE QUITE A BIT OF OPEN-ENDED FEEDBACK, WHETHER THAT'S THE, UM, YOU KNOW, THE, THE DRAWING WALL THAT YOU SAW, A LOT OF THE SURVEY QUESTIONS WERE OPEN-ENDED.

UM, A LOT OF THE CONVERSATIONS THAT WE'VE HAD,

[00:10:01]

UM, EVERY, YOU KNOW, EVERY MEETING, IF IT WAS STAFF, IF IT WAS A FOCUS GROUP, ALL OF THOSE WERE RECORDED, UH, SO THAT WE COULD GO BACK AND REVIEW THE TRANSCRIPTS.

UM, BUT WE ALSO HAD, YOU CAN SEE THOSE FOUR PHOTOS ON THE RIGHT.

WE ALSO HAD SPECIFIC BOARDS AT DIFFERENT, YOU KNOW, WHETHER IT WAS A POPUP LOCATION OR IN A COMMUNITY MEETING THAT WE WERE ASKING SPECIFIC QUESTIONS.

WHETHER THAT'S A, IT WAS SOMETHING LIKE, WHAT IS YOUR BIGGEST HOPE FOR ADDISON? WHAT IS A, AN ASSET THAT YOU WANT TO PROTECT? UM, WHAT IS IT? UM, YOU KNOW, THAT YOU COULD SEE THE BOTTOM RIGHT THERE.

WHAT'S YOUR BIGGEST HOPE FOR, UH, FOR ADDISON? UM, WE HAD SOME OF THE MEETINGS WITH THE, THE JOINT SESSION WITH YOU, ALL THE FOCUS GROUPS, THE STAFF WHERE, WHERE WE LOOKED AT PRIOR PRIORITIZING VALUES AND, AND TRYING TO KIND OF GET TO WHAT THAT TOP 10 WAS.

UM, WE HAD THE VOTING EXERCISE DURING THE COMMUNITY MEETING WHERE FOLKS WERE ABLE, WERE ABLE TO VOTE RIGHT THERE DURING THE MEETING AND GIVE US, UH, FEEDBACK ON THEIR PRIORITIES.

SO ALL OF THE DIFFERENT, UM, ALL OF THE DIFFERENT ACTIVITIES, YOU KNOW, WERE A, WERE DESIGNED TO BE A, YOU KNOW, TO REACH DIFFERENT FOLKS IN DIFFERENT WAYS, UM, AND CAPTURE, UH, INPUT ON DIFFERENT QUESTIONS AND THINGS THAT ULTIMATELY WE'RE TRYING TO FUNNEL INTO, UM, THIS PLAN.

AND THAT'S, UM, THAT'S REALLY WHAT WE'RE GONNA START TO TALK ABOUT, UM, TONIGHT.

SO I WANTED TO GO THROUGH JUST BRIEFLY A LITTLE BIT OF OUR PROCESS, BECAUSE SOMETIMES, YOU KNOW, YOU MIGHT SEE THE STUFF ON THE BACK END AND SAY, OKAY, HOW DID YOU GUYS GET FROM THE SURVEY? HOW DID YOU GET FROM THESE QUESTIONS TO BOIL DOWN TO THE, TO THE, THE VALUES AND THE ASSETS AND THE ASPIRATIONS, AND ULTIMATELY THAT VISION, THAT VISION STORY.

SO SOMETIMES YOU CAN LOOK AT A PACKET, YOU CAN LOOK AT ALL THAT DATA AND WONDER HOW, YOU KNOW, HOW DID THESE, HOW DID THESE GUYS COME UP WITH THIS STUFF? SO, I WANNA TRY TO DESCRIBE A LITTLE BIT OF THE PROCESS.

I'M DEFINITELY OPEN TO ANY QUESTIONS TO CLEAR UP ANYTHING, UM, UH, IF ANYBODY HAS ANY QUESTIONS.

SO, UM, THE FIRST ONE WAS THE SURVEY RESPONSES.

SO SURVEYS HAD TWO TYPES OF QUESTIONS IN IT.

THEY HAD QUA QUANTITATIVE QUESTIONS, UH, THAT WERE VERY SPECIFIC THAT WE COULD GET, YOU KNOW, CHARTS LIKE THE ONE THAT, THAT YOU SEE THERE.

OOPS, SORRY.

UM, CHARTS LIKE THE ONES THAT YOU SEE THERE THAT BREAK IT DOWN BY PERCENT OF RESPONDENTS ON IN DIFFERENT ANSWERS.

UM, AND THEN THERE WERE ALSO A LOT OF QUALITATIVE QUESTIONS THAT THOSE ARE OPEN-ENDED QUESTIONS THAT WE HAD TO GO IN AND LOOK FOR, KEYWORDS AND PHRASES.

UM, AND YOU'LL SEE THAT, UM, THAT IMAGE THAT YOU SEE THERE ON THE RIGHT.

UM, WE USE A TOOL CALLED MURAL.

IT'S A, IT'S BASICALLY AN ONLINE WHITEBOARD.

UM, AND SO ALL OF THE STICKY NOTES THAT WERE COLLECTED FROM THE MEETINGS NOTES, FROM ALL OF OUR CONVERSATIONS, THE DIFFERENT MEETINGS THAT WE HAD, ALL OF THOSE WERE PUT INTO THIS MURAL BOARD.

YOU CAN COLOR CODE 'EM, YOU CAN SEARCH IT BY KEYWORDS.

ULTIMATELY, WHAT HAPPENED IS THOSE STARTED TO GET GROUPED INTO THEMES AND KEYWORDS AND MOVED AROUND.

UM, AND THAT'S HOW, UH, THAT'S HOW A LOT OF THE, THE MORE OPEN-ENDED FEEDBACK WAS, WAS ORGANIZED AND SYNTHESIZED INTO WHAT I'M GONNA GO THROUGH WITH YOU ALL TONIGHT ON THE COMMUNITY MEETINGS.

THE GOAL OF THOSE IS MORE BROADER, UH, BROADER INPUT.

SO WE, WE HAVE HAD TWO OF THOSE SO FAR.

THEY WERE OPEN AND, UH, TO ANYONE.

UM, WE DID EVERYTHING THAT WE COULD TO PROMOTE THOSE AND INVITE FOLKS TO THOSE.

UM, THEY WERE BROADCAST LIVE.

THEY'RE RECORDED, THEY'RE STILL POSTED ONLINE FOR ANYONE THAT WANTS TO GO BACK TO THEM.

UM, AND THOSE OF YOU WHO ATTENDED, UM, ONE OR BOTH OF THOSE MEETINGS KNOW THERE WERE SOME DIFFERENT ACTIVITIES IN THERE.

THERE WERE PRESENTATIONS, BUT THERE ARE ALSO SOME STATIONS, UH, THAT CAPTURED SOME INPUT AND A LOT OF REALLY GOOD CONVERSATIONS, UM, AS WELL.

AND, YOU KNOW, FULL TRANSPARENCY, THE, THE TOUGHEST PART OF THE ENGAGEMENT IS WHEN WE'RE IN A MEETING LIKE THAT AND WE'RE HAVING CONVERSATIONS WITH SOMEBODY RIGHT THERE, YOU HAVE TO LIKE, REMEMBER WHAT YOU'RE TALKING ABOUT, AND THEN TRY TO GO, AS SOON AS THE MEETING'S OVER YOU ALL GO HOME.

WE HAVE TO GO HUDDLE UP SOMEWHERE AND TRY TO TAKE NOTES AND CAPTURE SOME OF THOSE CONVERSATIONS THAT WE HAD WITH, WITH FOLKS TO TRY TO REMEMBER AND RECALL AS MUCH AS WE, AS MUCH AS WE, UH, CAN.

UM, BUT THERE WERE BIG IDEAS, QUESTIONS AT THAT FIRST MEETING.

WE WERE ASKING THINGS LIKE, HOW MIGHT WE, YOU KNOW, PROVIDE HOUSING FOR EVERYONE? HOW MIGHT, HOW MIGHT WE, UM, PROVIDE, UH, A DIVERSE MIX OF MOBILITY OPTIONS? I, I DON'T REMEMBER WHAT THE SPECIFIC QUESTIONS WERE, BUT THEY WERE VERY BROAD.

UM, OPEN-ENDED THE SECOND, UH, THE SECOND MEETING WAS MORE FOCUSED ON THE VALUES AND ASSETS AND ASPIRATIONS, UM, THE POPUPS.

SO THESE WERE DESIGNED, WE, WE HAD THESE AT DIFFERENT LOCATIONS AROUND TOWN AT DIFFERENT TIMES OF DAY, MORNING, LUNCH, AND HAPPY HOUR, EVENING, AFTERNOON TIME.

UM, SOME OF THOSE WERE, UH, YOU KNOW, TARGETED, TARGETED AT THE WORKFORCE.

UH, SOME OF THOSE WERE TARGETED AT RENTERS.

UM, SOME OF THOSE, LIKE I MENTIONED A, A MINUTE AGO, WERE JUST, YOU KNOW, AT RESTAURANTS.

AND WE WERE JUST CAPTURING PEOPLE AS, AS THEY CAME IN.

UM, BUT THOSE, THERE WERE COMMON QUESTIONS AT EVERY POPUP THAT YOU SEE ON THE, THE LEFT.

SO THE, WHAT ARE ADDISON'S THREE BIGGEST VALUES? UM,

[00:15:01]

SOME OF THEM ALSO HAD THAT, WHAT'S YOUR BIGGEST HOPE FOR ADDISON QUESTION? UM, BUT THEN YOU, AS YOU CAN SEE THERE ON THE RIGHT, SOME OF THE, SOME OF THE DIFFERENT POPUPS HAD A BOARD FOR, UM, YOU KNOW, WHY WOULD SOMEONE CHOOSE TO LIVE IN ADDISON? WHY, UH, WHY WOULD SOMEONE CHOOSE TO WORK IN ADDISON? UM, WHAT CAN ADDISON DO TO CULTIVATE ENTREPRENEURS AND SMALL BUSINESSES? SO WE USED THOSE DIFFERENT, NOT EVERY POPUP DID NOT HAVE THE SAME QUESTIONS ASKED, SO WE WERE KIND OF MIXING AND MATCHING QUESTIONS AT DIFFERENT ONES BASED ON WHERE WE WERE AND THE AUDIENCE WE EXPECTED TO GET.

UM, YOU CAN SEE THERE, TOO, JUST WITH THOSE PHOTOS, HOW WE TOOK THE STICKY NOTES, TRANSCRIBED THOSE INTO POST-IT NOTES, UM, IN YOUR PACKET, YOU PROBABLY SAW A LOT OF SCREENSHOTS OF ZOOMED IN PHOTOS OF A LOT OF THOSE, THOSE ANSWERS.

UM, JADE, UH, MADE ME AWARE, I THINK THERE WERE TWO, TWO OR THREE THAT WERE STILL TOO SMALL TO READ, EVEN WITH THE, THE SCREENSHOTS.

SO, UM, WE'LL GET THOSE, UH, CORRECTED FOR YOU ALL AS WELL.

BUT, UM, EVERY, EVERY PIECE OF INFORMATION THAT WE'VE GOTTEN SO FAR, UM, IS BEING COLLECTED AND ORGANIZED AND, UM, YOU KNOW, OPEN TO ANYONE WHO NEEDS IT.

WE'RE TRYING TO SHARE MOST, UH, MOST OF WHAT WE'VE GOTTEN.

IF NOT, UH, IF NOT ALL OF IT.

I WILL SAY TOO, THAT, UM, WE ARE PUTTING A SUMMARY OF EVERYTHING DONE TO DATE SO FAR.

SO, UH, ALL OF THE ENGAGEMENT WORK THAT'S BEEN DONE, THE DEMOGRAPHIC, UM, AND LAND USE FISCAL ANALYSIS WORK THAT, THAT YOU GUYS SAW IN THE SECOND AND THIRD, OR THE FIRST AND THIRD MEETINGS, UM, ALL OF THAT'S BEING SUMMARIZED INTO A MORE FORMAT, MORE FORMAL FORMATTED REPORT.

UH, THAT'S, UH, GONNA COME TO THE CITY THE END OF THIS MONTH.

SO, UM, AND THEN WITH, AGAIN, WITH ALL OF THE ATTACHMENTS.

SO IT, THE GOAL IS TO BE TRANSPARENT.

WE'RE TRYING TO CAPTURE AS MUCH AS WE, WE CAN, BUT ALSO BE TRANSPARENT WITH, UM, WITH SHARING IT WITH YOU ALL.

UM, FOCUS GROUPS.

WE HAD TWO OF THESE, UH, THESE WERE, UM, REALLY FOCUSED ON EXPLORING A, A COUPLE OF QUESTIONS A LITTLE BIT DEEPER AND A LITTLE MORE INTIMATE KIND OF CONVERSATION.

UM, BOTH OF THEM, WE HAD 19, WE HAD TWO DIFFERENT GROUPS, 19 TOTAL.

UM, THEY WERE ROUGHLY, I THINK, 11 AND ONE AND EIGHT IN THE OTHER, UM, MIX.

EACH ONE HAD A MIX OF FOLKS OLD AND YOUNG, UM, MARRIED, UM, MARRIED AND SINGLE.

UM, WE HAD A COUPLE OF PARENTS IN THERE WITH KIDS.

UM, WE, WE HAD A COUPLE OF CYCLING ADVOCATES, AND WE HAD A COUPLE OF, UH, YOU KNOW, WE HAD, WE HAD A REALLY GOOD MIX OF FOLKS IN BOTH, UM, IN BOTH OF THOSE FOCUS GROUPS.

UM, WE ASKED QUESTIONS ABOUT THEIR SPECIFIC INTERESTS, WHY THEY LIVED IN ADDISON, THINGS THEY WANTED TO PRESERVE, THINGS THEY WANTED TO IMPROVE, UM, AND SOME OF THOSE, UH, CORE VALUES.

AND THEN WHAT WOULD NEED TO HAPPEN FOR THEM TO CONTINUE TO LIVE THOSE VALUES, UM, THEM AND THE REST OF, OF ADDISON TO, TO LIVE THOSE VALUES.

AND THEN, UM, ALL OF THIS STUFF, I MENTIONED THAT, THAT MURAL BOARD, ALL, ALL OF THIS STUFF, AGAIN, WAS ORGANIZED FIRST INTO THOSE VALUES AND ASSETS AND ASPIRATIONS, OR FIRST INTO DIFFERENT THEMES.

SO MOBILITY, UM, HOUSING, UM, YOU KNOW, TOPICS LIKE THAT.

BUT THEN INTO, WE STARTED TO, TO FURTHER REFINE THOSE INTO THE VALUES, ASSETS, AND ASPIRATIONS.

UM, WE PUT NOTES IN THERE BETWEEN THE CIVIC BRAND FOLKS AND OURSELVES.

WE HAD SEVERAL MEETINGS TO TALK ABOUT AND ORGANIZE AND, AND KIND OF PRIORITIZE SOME OF THESE THINGS.

UM, AND THEN ULTIMATELY, UM, THAT'S WHAT LED US TO, UH, THE VALUES AND ASSETS AND ASPIRATIONS THAT I'M GONNA GO THROUGH.

BUT BEFORE I PRESENT WHAT WE HAD ON EACH OF THOSE, UM, AND HOW WE CAME, OR I GUESS JUST WHAT WE CAME UP WITH FOR EACH OF THOSE, AND THE DATA THAT WE USED TO DO IT.

UM, ANY QUESTIONS ON THE PROCESS? OKAY.

ALL RIGHT.

UM, SO WE'RE GONNA TAKE THESE, I I TALKED WITH SUE BEFOREHAND.

WE'RE GONNA TAKE THESE ONE AT A ONE AT A TIME.

SO WE'RE GONNA TALK ABOUT THE VALUES FIRST.

I'M JUST GONNA GO THROUGH THE, THE ONES THAT WE CAME UP WITH AND JUST EXPLAIN WHAT YOU'RE SEEING ON, ON EACH OF THESE SLIDES AND IN YOUR PACKET.

AND THEN WE'RE GONNA BREAK, AND I'D LIKE, UH, EACH OF YOU, UH, EACH OF YOUR TABLES TO SPEND A FEW MINUTES TALKING ABOUT, UH, TALKING ABOUT THESE VALUES.

DID WE, UH, DID WE GET THEM RIGHT? IS THERE SOMETHING YOU FEEL IS MISSING? UM, IT COULD BE THE WORDING OF IT, YOU KNOW, ANY KIND OF FEEDBACK THAT YOU HAVE.

UM, WE'D LIKE TO HEAR IT.

SO WE'RE GONNA START WITH, WE'RE GONNA START WITH VALUES FIRST.

UM, AND THESE AREN'T IN ANY PARTICULAR ORDER.

UM, THEY'RE NOT, YOU KNOW, PRIORITIZED, YOU KNOW, 1, 2, 3, 4.

THESE ARE JUST THE TOP ONES THAT CAME, UH, TO THE TOP OF THE LIST.

SO THE FIRST, THE FIRST THING THAT, UM, THIS COMMUNITY VALUES IS WALKABILITY, PEDESTRIAN SAFETY AND CONNECTIVITY.

UM, THERE'S QUANTITATIVE, UM, INFORMATION

[00:20:01]

FROM SURVEYS IN THERE THAT, UM, YOU KNOW, THAT SUPPORT, WHETHER IT'S ABOVE AVERAGE, UM, YOU KNOW, THAT SUPPORT INTEREST IN CONNECTIVITY AND WALKABILITY.

UM, THERE'S A LOT OF QUALITATIVE STUFF THAT WE WENT THROUGH IN, IN CONVERSATIONS, WHETHER, UM, AND SOMETHING THAT, THAT CAME OUT OF THIS WAS, YOU KNOW, WHETHER WE WERE TALKING WITH OLDER, YOUNG, OR OWNERS OR RENTERS.

UM, THERE IS A SHARED COMMON INTEREST IN WALKABILITY.

UM, AND TWO, UM, AND PEDESTRIAN SAFETY ALONG WITH THAT.

I THINK THE PART OF THIS THAT I DON'T THINK I KNOW, , THE PART OF THIS THAT'S GOTTEN MORE CONVERSATION IS THE BIKEABILITY PART.

UM, THERE ARE SOME FOLKS THAT FEEL VERY STRONGLY THAT ADDISON NEEDS TO BE, UM, YOU KNOW, MORE BIKEABLE.

UM, THERE'S SOME FOLKS THAT DON'T FEEL LIKE THAT HAS A PLACE IN ADDISON AT ALL.

UM, AND THEN THERE'S FOLKS THAT ARE IN THE MIDDLE.

AND I THINK THAT THE MIDDLE GROUND HERE IS, IS IMPROVING BIKE CONNECTIVITY IN A WAY THAT YOU'RE CONNECTING SOME KEY DESTINATIONS TOGETHER, BUT, BUT NOT NECESSARILY GOING CRAZY BONKERS WHERE EVERY SINGLE STREET, EVERY SINGLE CORRIDOR IN ADDISON HAS A CYCLE TRACK OR, OR BIKE LANES ON IT.

BUT WALKABILITY AND PEDESTRIAN CONNECTIVITY AND SAFETY WAS PRETTY PROMINENT ACROSS ALL OF THE GROUPS THAT, THAT WE TALKED WITH.

UM, ON A MORE NUANCED LEVEL, IT COULD HAVE BEEN, UM, WALKABILITY WITHIN THEIR NEIGHBORHOOD.

IT COULD HAVE BEEN AN ASPIRATIONAL INTEREST.

MAN, I, I WOULD LOVE TO WALK EVERYWHERE, BUT I CAN'T BECAUSE SIDEWALKS AREN'T CONNECTED.

OR YOU JUST, IF YOU'RE GONNA GO TO A, B, C, YOU'VE GOTTA DRIVE THERE.

SO THAT'S THE, THAT'S THE FIRST ONE.

UM, SECOND ONE IS INNOVATION.

UM, YOU'RE, YOU'RE, I I, I PRESENTED THIS IN ONE OF THE PAST MEETINGS, JUST TALKING BRIEFLY ABOUT THE HISTORY OF ADDISON.

BUT AROUND 1970, UM, ADDISON STARTED TO MAKE SOME VERY PROGRESSIVE AND BOLD CHOICES ABOUT HOW IT WANTED TO DEVELOP.

BLESS YOU, UM, ABOUT HOW IT WANTED TO DEVELOP THAT PRIORITIZED A DIFFERENT KIND OF COMMUNITY DESIGN THAN WHAT WAS HAPPENING AROUND THE REST OF THE METROPLEX.

UM, MORE COMPACT, MORE WALKABLE, MIXED USE DEVELOPMENT.

THEY DID IT WITH THE DECISION TO DEPRESS THE TOLLWAY INSTEAD OF BUILDING IT AT GRADE OR ELEVATED.

UM, THEY DID IT WITH THE, THE LIQUOR ELECTION THAT, UM, THAT REALLY WAS THE CATALYST FOR, FOR ADDISON'S DEVELOPMENT.

AND THEN WITH ALL OF THE NEW URBANIST STYLE DEVELOPMENT, IF WITH ADDISON CIRCLE, WHERE WE ARE NOW, UM, ALL THE WAY TO VITRUVIAN, THERE'S, THERE'S BEEN AN INTENT TO DEVELOP A LITTLE BIT DIFFERENTLY, UM, IN ADDISON.

UM, SO INNOVATION IN TERMS OF WANTING TO BE A LITTLE BIT DIFFERENT, AND UNDERSTANDING THE VALUE THAT THAT BRINGS AND, AND HAS BROUGHT TO, UH, TO ADDISON IN TERMS OF THE WAY THAT YOU DEVELOP THE ECONOMY, THAT YOU HAVE, THE FISCAL POSITION THAT YOU'RE IN.

UM, YOU'VE BEEN, YOU'VE BEEN INNOVATIVE IN A LOT OF DIFFERENT WAYS, UM, BUT THE WAY THIS CAME OUT TO US IN THE CONVERSATIONS WAS THERE, THERE'S A LOT OF DIFFERENT WAYS TO BE INNOVATIVE, AND IS IT INNOVATIVE IN THE DEVELOPMENT AND CONTINUING THIS SAME TYPE OF DEVELOPMENT PATTERN? IS IT INNOVATIVE WITH SMART TECHNOLOGY? UM, THERE'S A LOT OF DIFFERENT SUB COMPONENTS OF THIS THAT, THAT I THINK WE, UM, WE WANT AND NEED TO EXPLORE A LITTLE BIT MORE.

BUT THERE'S NO DOUBT THAT ADDISON VALUES INNOVATION, SAFETY AND COMFORT.

IF I HAD TO TELL YOU WHICH ONE WAS THE TOP ONE, UH, IT'S THIS ONE BY A MILE .

UM, WHAT IS INTERESTING THOUGH, IS IT'S NOT JUST, UM, IT'S NOT JUST THE PUBLIC SAFETY COMPONENT.

IT'S ALSO, WE ALSO HEARD A LOT ABOUT THE DESIGN OF THE ENVIRONMENT AND HOW THE DESIGN OF THE ENVIRONMENT AND KNOWING THEIR NEIGHBORS AND BEING ABLE TO MEET OUT IN PUBLIC SPACES AND INTERACT WITH MORE PEOPLE WAS ALSO PART OF, OF THE FEELING OF SAFETY AND COMFORT.

UM, YOU KNOW, FOLKS IN ADDISON TEND TO KNOW OTHER FOLKS IN, IN ADDISON, AND THERE'S A LOT OF DIFFERENT PLACES FOR Y'ALL TO CONNECT AND WAYS FOR Y'ALL TO, TO CONNECT AND MEET.

SO THIS KIND OF ENCOMPASSES BOTH OF THE, THE COMMITMENT TO THE PUBLIC SAFETY AND RESPONSE, UM, BUT ALSO THE DESIGN OF THE ENVIRONMENT AND HOW THAT MAKES PEOPLE FEEL SAFE.

UM, AS WELL, YOU COULD ALSO SAY THERE'S, THERE'S A BIT OF ASPIRATION IN HERE TOO, IN THAT THERE'S A DESIRE FOR IT TO BE EVEN MORE CONNECTED AND MORE SAFE, UM, YOU KNOW, UM, AND IMPROVE PARTS OF, UH, PARTS OF THE PUBLIC REALM THAT MAYBE AREN'T AS CONNECTED OR AREN'T AS WELL DESIGNED AS, UM, YOU KNOW, AS PLACES LIKE, UH, ADDISON CIRCLE WHERE WE ARE NOW.

UM, AND I THINK, YEAH, THE LAST, THE LAST VALUE, UM, AND THIS, UH, THIS HAS SHOW, THIS SHOWED UP IN OUR EFFORTS.

THIS, THIS ONE HAS SHOWN UP IN COUNCIL'S STRATEGIC PLANNING CONVERSATIONS, ECONOMIC OPPORTUNITY AND PROSPERITY IS ALSO SOMETHING THAT THIS COMMUNITY VALUES VERY MUCH.

UM, IT IS, AGAIN, THE, THE FOUNDATION OF ADDISON.

ADD.

ADDISON IS ALL ABOUT THE COMMERCIAL FOCUS.

UM, YOU KNOW, THE, UM, THE BELTLINE CORRIDOR AND,

[00:25:01]

AND ALL OF ALL OF THE, THE, JUST THE COMMERCIAL ENERGY, UM, THAT WAS THE START OF ADDISON AND STILL IS KIND OF THE FISCAL HEARTBEAT, UM, OF ADDISON TODAY.

UM, YOU KNOW, SO RECOGNIZING, RECOGNIZING THAT, UM, SOMETHING TO CLARIFY WITH THIS ONE IS YOU, WHEN YOU SEE THE, THE QUOTES FROM THE QUESTIONS, IT'LL SAY ENTERTAINMENT, DINING, AND SHOPPING.

UM, WE REFLECTED THESE EXACTLY THE WAY THE QUESTIONS ARE WORDED.

UM, BUT I DO THINK THERE'S SENTIMENT HERE THAT THE DINING IS VERY STRONG, THE ENTERTAINMENT IS, AND THE SHOPPING, THERE'S NOT AS MUCH.

UM, SO THOSE ARE, THOSE ARE KIND OF GROUPED TOGETHER.

BUT THAT'S, AGAIN, SOMETHING JUST DIGGING A LITTLE BIT DEEPER.

UM, THERE'S DEFINITELY A STRONG INTEREST IN ADDING ENTERTAINMENT AND SHOPPING TO THE MIX.

UM, AND AS YOU'LL SEE, WHEN I GET, WHEN I START TO MOVE FORWARD INTO SOME OF THE, UM, THE ASSETS AND ASPIRATIONS, THERE'S DEFINITELY AN INTEREST IN, IN EXPANDING SOME OF, UM, YOU KNOW, SOME OF THOSE ENTERTAINMENT AND SHOPPING OPTIONS.

SO, UM, LET'S TAKE A FEW MINUTES.

UM, LET'S BREAK.

WHAT TIME IS IT? OKAY.

SIX 30.

SO YOU WANNA SAY 10, 10 MINUTES? LET'S GO TILL SIX 40.

YOU GUYS HAVE 10 MINUTES TO CHAT WITH YOUR TABLE.

JUST TALK ABOUT, UM, WHAT DO YOU THINK ABOUT THESE VALUES? DO YOU FEEL LIKE WE, UH, WE MISSED SOMETHING? AND I GUESS BEFORE WE DO THAT, WE CAN TAKE A COUPLE QUESTIONS.

YES, SIR.

TOUCH THE BUTTON.

TOUCH THE RED LIGHT.

TOUCH THE RED LIGHT.

THERE YOU GO.

NEVER GONNA LEARN IQ TEST.

I SHOULD BE, I SORT OUT, UH, I'M SORRY.

I SHOULD HAVE ASKED, UH, EARLIER, UH, TELL US ABOUT YOUR THOUGHTS ON, ON JUST THE STATISTICAL SAMPLE AND THE NUMBER OF PEOPLE THAT RESPONDED.

HOW DOES THAT COMPARE WITH OTHER COMMUNITIES? ARE YOU HAPPY WITH THE RESULTS AND THE SPREAD THAT WE GOT? YEAH.

UM, WE, WE SAID GOING INTO THAT SURVEY, WE WERE HOPING TO GET 800 RESPONSES.

SO TO GET SEVEN 50, WE WERE A LITTLE BIT SHORT.

UM, YOU KNOW, I'D SAY, I FEEL LIKE COMPARED TO SOME OTHER PLACES THAT WE'VE DONE, WE, WE WENT, WE WENT TO EXTRA EFFORT STAFF DEFINITELY TOOK EXTRA STEPS TO TRY TO GET FOLKS TO, TO RESPOND TO THE SURVEYS.

BUT, UM, YOU KNOW, UNLESS YOU PUT AN EFFORT INTO GOING OUT AND DOING A STATISTICALLY VALID SURVEY THAT'S GONNA GO OUT TO EVERYONE WHICH, UM, THE, THE TOWN HAS DONE OTHER TIMES IN, IN THE PAST, UM, I FELT LIKE WE DID EVERYTHING THAT WE COULD TO GET RESPONSES FROM IT.

UM, WHERE I DO FEEL REALLY GOOD ABOUT IS ALL OF THE IN-PERSON CONVERSATIONS THAT WE'VE HAD.

WE, UM, WE, WE GOT MORE COVERAGE THAT WAY.

WE GOT MORE PERSPECTIVE THAT WAY.

WHETHER IT WAS MYSELF OR MEMBERS OF, OF MY FIRM OR CIVIC BRAND OR HS.

HILL, WE REALLY TRIED TO DIVIDE AND CONQUER AND TALK TO A LOT, A LOT OF DIFFERENT FOLKS.

AND SO, UM, OVERALL I FEEL GOOD ABOUT THE INPUT THAT WE GOT.

UM, BUT THE DATA SIDE OF IT IS NOT AS STRONG.

YOU KNOW, ANYONE THAT USES DATA ALONE TO INFORM THE PROCESS, UM, MAY LOOK AT THIS AND SAY, WELL, WE WOULD'VE LIKED TO HAVE MORE.

UM, FOR CONTEXT ALSO, UM, SO THE TOWN PERIODICALLY DOES COMMUNITY SURVEYS THAT THAT REALLY ADDRESSES THE, THE FULL RANGE OF SERVICES THAT THE TOWN PROVIDES.

UM, OUR RESPONSE TO THIS SURVEY DID EXCEED THAT.

GRANTED, IT'S OPEN TO A, A BROADER, UH, SCOPE OF POTENTIAL SURVEY TAKERS AS, UH, UH, NON-RESIDENTS CAN TAKE IT.

BUT THE FACT THAT WE DID EXCEED OUR TYPICAL SURVEY PROCESS WAS, UH, DEFINITELY A WIN HERE.

YES, SIR.

UH, IS IT CORRECT TO, UH, DO I UNDERSTAND CORRECTLY THAT THE, THOSE HUNDREDS OF COMMENTS THAT ARE IN IN THE PACKET, THOSE ALSO FED INTO WHAT YOU HAVE HERE? ABS? ABSOLUTELY.

EVERYTHING YOU SEE HERE WAS A RESULT OF ALL KINDS OF ITERATIONS OF LOOKING AT THOSE, DOING KEYWORD SEARCHES, PHRASE SEARCHES, MOVING AROUND, ORGANIZING DIFFERENT WAYS.

AND ULTIMATELY, AFTER SEVERAL , SEVERAL ITERATIONS OF THAT, THIS IS WHAT CAME TO THE TOP.

SO YOU'RE JUST SEEING A SAMPLE OF SOME OF THE DATA THAT WE LOOKED AT IN SOME OF THE QUOTES.

UM, BUT THERE'S A LOT MORE BEHIND THAT.

YEAH.

UM, DAVE COLLINS, SO I WANT TO JUST FRAME THIS A LITTLE BIT.

'CAUSE, UM, THE CHALLENGE THAT I SEE IN USING THIS AS KIND OF THE DRIVER OF THE PROCESS IS, AND I'VE ASKED THIS PRIOR, BUT WE HAVE SUCH A UNIQUE TOWN IN THE SENSE THAT WE HAVE A VERY LARGE COMMERCIAL BASE.

WE HAVE A VERY LARGE HOTEL BASE, WE HAVE A VERY LARGE RESTAURANT BASE.

I REALLY WANT TO MAKE SURE THAT THEIR INPUT IS REPRESENTED IN THIS MASSIVE DIALOGUE WE'RE GOING THROUGH.

I KNOW SOME OF THE TEAM MEMBERS HERE COME FROM THOSE VARIOUS CONSTITUENCIES, BUT I THINK WHEN I ASKED JADE PREVIOUSLY HOW MANY OF THE BUSINESS COMMUNITY RESPONDED TO THE SURVEY, SHE SAID ABOUT 6%.

SO

[00:30:01]

I GET IT, IT'S TOUGH TO TRACK THOSE PEOPLE DOWN.

IT'S TOUGH TO FIND THEM AND, AND, AND GET THEM TO BE, UM, UH, ENGAGED.

BUT I DO THINK IT'S REALLY CRITICAL AS WE GO THROUGH THIS JOURNEY THAT WE'RE ALWAYS AWARE THAT IF THERE'S A BIAS IN THIS PROCESS, IT'S A RESIDENTIAL BIAS.

AND AGAIN, THAT'S FINE.

THERE'S SOMETHING WRONG WITH THAT.

AND WE LIVE HERE, BUT AT THE SAME TIME, WE ARE A UNIQUE TOWN IN SO MANY WAYS.

I, I REALLY WANT US TO MAKE SURE WE KEEP THAT IN FRONT OF MIND AS WE'RE GOING THROUGH THE PROCESS.

YEAH, THANK YOU, DAVE.

UM, I DID NOT MENTION IN ALL OF THAT, SO TONY, WHO YOU HEARD FROM LAST TIME, FROM HA HILL, HE'S DOING A SEPARATE MARKET REPORT WHERE HIS CONVERSATIONS, COSTAR RESEARCH A MUCH, YOU KNOW, ADDITIONAL DATA ON THE MARKET SIDE IS ALSO COMING INTO, SO HIS FINAL REPORT IS COMING IN THE END OF THIS MONTH AS WELL.

SO SOME OF HIS FEEDBACK FROM CONVERSATIONS WITH BUSINESSES AND HOTEL OWNERS AND DEVELOPERS, UM, IS ALSO INCORPORATED INTO, YOU KNOW, INTO THIS PROCESS.

UM, THE, THE WAY I COUCHED IT TO, TO TONY WHEN HE SAW THE FIRST DRAFT OF STUFF WAS HE GAVE US SOME, SOME INITIAL NOTES FROM CONVERSATIONS AND, AND SOME OF THE RESEARCH, UH, CIVIC BRAND.

AND OUR TEAM CAME UP WITH THE FIRST DRAFT OF, OF THESE THINGS.

I ASKED HIM TO LOOK AT IT AND SAY, YOU KNOW, HOW, HOW DOES THIS LOOK? ARE WE MISSING ANYTHING? UM, I WOULD SUM UP THAT CONVERSATION WITH TONY BY SAYING THAT THE, THE BUSINESS POPULATION HERE FEELS AS STRONGLY OR MORE STRONGLY ABOUT THE WALKABILITY AND PLACE MAKING THAN THE RESIDENTS DO.

UM, AND I'LL, I'LL COME BACK TO THAT.

WHEN WE TALK ABOUT ASPIRATIONS, AND I, I MENTIONED AT THE VERY END OF THE LAST MEETING, KIND OF WHERE YOU ALL FELT YOU WERE ON KIND OF THAT WALKABILITY SCALE AND HOW MUCH YOU WANTED TO PUSH THE, THE NEEDLE.

UM, AND I'M GETTING AHEAD OF MYSELF A LITTLE BIT, BUT THE BI, THE BUSINESS SIDE AND THE DEVELOPMENT SIDE SAID, YOU KNOW, PLACEMAKING, PLACEMAKING AND THE HUMAN EXPERIENCE AND INTERACTION IS VERY IMPORTANT.

UM, AND THE WALKABILITY COMPONENT IS, IS VERY IMPORTANT.

AND YOU'RE STARTING TO SEE SOME OF THAT BLEED UP, YOU KNOW, UP NORTH WITH LEGACY AND SOME OTHER PLACES LIKE THAT.

UM, THAT IS THE FUTURE OF RETAIL, UM, THAT EXPERIENTIAL, INTERACTIVE, UM, PLACE-BASED TYPE OF RETAIL.

UM, AND HOW FAR DOES ADDISON WANT TO GO? UM, AND I'LL GIVE YOU AN EXAMPLE.

DO YOU WANT TO, DO YOU WANNA TAKE VILLAGE ON THE PARKWAY OR SOME OTHER DEVELOPMENTS THAT HAVE SOME PRETTY LARGE PARKING LOTS, AND YOU WANT TO START TO REPLACE THAT WITH A PARKING GARAGE AND MORE INFILL DEVELOPMENT AND MAKE IT A MORE WALKABLE, YOU KNOW, START TO CREATE SOME MORE OUTDOOR SEATING AND STUFF LIKE THAT.

SO HOW FAR DOES ADDISON WANT TO GO TOWARDS THAT? UM, I, I THINK IS SOMETHING THAT WE'VE GOTTA EXPLORE A LITTLE BIT MORE, BUT, UM, BUT YEAH, THE, THE, THE COMMERCIAL COMPONENT, THERE'S NO DOUBT.

IT'S, I MEAN, IT, IT, IT'S VERY, I'M NOT ON THAT SLIDE ANYMORE.

AND DAVE, FOR, FOR MORE CONTEXT ON YOUR QUESTION, THOSE DEVELOPER INTERVIEWS, THOSE WENT ABOVE AND BEYOND THE, THE REPRESENTATION THAT YOU HAVE IN THIS GROUP FROM THE, THE DEVELOPMENT COMMUNITY.

AND THEN WE ALSO, UH, SELECTED FOLKS THAT REPRESENTED THE, THE FULL SPECTRUM OF, UH, REAL ESTATE IN TOWN.

SO IT WASN'T JUST A BUNCH OF MULTI-FAMILY DEVELOPERS, IT DID INCLUDE MULTI-FAMILY DEVELOPERS INCLUDED OWNERSHIP HOUSING, IT INCLUDED RETAIL OFFICE, HOSPITALITY, UH, SO RESTAURATEURS.

SO IT WAS A, IT WAS A BROAD MIX AND FOLKS THAT KNEW ADDISON WELL, AND THAT COULD PROVIDE RELEVANT FEEDBACK ON ADDISON.

AND THE FACT THAT THEY GOT, UH, HALF HOUR TO AN HOUR WITH, UH, THE TEAM, I THINK REALLY, UH, AMPLIFIED THEIR VOICE AS, AS FAR AS FEEDBACK, UH, CAN BE RECEIVED.

ANY OTHER QUESTIONS? LIZ? LIZ, GOTTA USE THE MICROPHONE.

IT'S, IT'S MORE OF A COMMENT THAN A, THAN A QUESTION.

AS I WAS READING THROUGH THE ASPIRATION PART OF THIS, UH, IT SEEMED TO ME THAT THERE WAS A HUGE EMPHASIS ON BIKEABILITY.

AND I THINK THERE'S PERHAPS A BETTER WAY TO SEPARATE SOME OF THIS DISCUSSION OF WALKABILITY AND BIKEABILITY.

UH, BECAUSE WE HAVE POCKETS OF AREAS THAT, LIKE BELTLINE ROAD THAT YOU CAN HARDLY WALK ON EXCEPT IN THE NEWER, IN THE WEST SIDE, WHERE THE THAT'S, UH, HAS BEEN CHANGED.

BUT I THINK THE, THE ISSUE OF GETTING ACROSS THE TOLLWAY AND WHAT'S LIKELY THERE, UH, IT MAY BE THAT WE HAVE FEW BIKE TRAILS THAT I SEE SO FEW BIKERS, BUT, UH, THIS, THE NARRATIVE THAT CAME WITH THIS SEEMED TO ME JUMPED AT ME.

IT WAS BIKE, BIKE, BIKE, BIKE.

AND I THINK THAT NEEDS

[00:35:01]

TO BE, UM, TONED DOWN PERHAPS A LITTLE BIT.

AND I THINK SOME OF THE OBJECTION TO BIKING IS THAT WE, WE ARE A TREE LOVING CITY, AND IN ORDER TO BUILD BIKE PATHS IN THE PAST, TREES HAVE HAD TO BE CUT DOWN.

SO THERE'S NOT SO MUCH OPPOSITION TO BIKES, IT'S THE OPPOSITION TO LOSING THE TREES AS WE'RE HEARING, UH, ON OTHER SUBJECTS AS WELL.

UH, SO THAT THERE, THERE'S SOME NUANCE TO SOME OF THIS THAT, THAT DOES NOT APPEAR IN THESE NUMBERS.

YEAH, I, I JUST TO, TO ADDRESS THAT WE, YOU KNOW, WE DID IN THE VALUES, WE PULLED BACK AND SAID JUST BIKE CONNECTIVITY.

WE DID LEAVE BIKEABILITY IN SOME OF THE VISION STUFF, AND I WAS, I WAS GOING TO USE THAT.

I AM GOING TO USE THAT AS A WAY TO KIND OF FACILITATE THAT, THAT CONVERSATION.

BUT IT KIND OF DOES COME DOWN TO SOME OF THIS COMES DOWN TO, TO SOME VALUES AND PRIORITIES TOO, OF THE TREES ARE OBVIOUSLY VERY IMPORTANT.

I'VE ALSO HEARD IN PLACES, WELL, NOBODY'S GONNA BIKE WHEN IT'S 110 DEGREES OUTSIDE AND THERE'S NO SHADE.

SO THEY DO IT.

SOME OF IT'S DESIGNED PRIORITIES AND IT GETS A LOT OF IT IS THE PUBLIC REALM, THE, THE PUBLIC RIGHT OF WAY.

AND DO YOU WANT TO PRIORITIZE THAT FOR LANES AND CARS, OR DO YOU WANT TO TAKE SOME OF THAT BACK AND, YOU KNOW, AND DROP A LANE AND PUT A BIKE LANE OR SOMETHING.

BUT YOU STILL GET INTO, IS IT DESIGNED WELL, IS IT SAFE? UM, AND THERE'S THIS INTERESTING CONVERSATION HAPPENING ALL ACROSS NORTH TEXAS ABOUT THE, YOU KNOW, THE, IT'S THE WHOLE CHICKEN AND EGG THING.

IT'S LIKE THERE'S NOBODY, THERE'S NOBODY RIDING A BIKE IN TOWN.

WELL, ARE THEY NOT RIDING A BIKE IN TOWN BECAUSE THERE'S NO QUALITY FACILITIES TO DO SO WHERE THEY CAN TRUST THAT THEIR, YOU KNOW, THEIR KID CAN GO RIDE IT SAFELY OR THAT THEY CAN USE IT SAFELY.

I MEAN, I'M, I'M GONNA, I'M NOT GONNA GO OFF ON A TANGENT WHERE, YOU KNOW, I'LL, I'LL SAY IT.

WE HAVE A LOT OF ROADS THAT HAVE 12 FOOT LANES WITH CARS GOING 50 MILES AN HOUR AND A BIKE LANE STRIPED.

AND WHY I'M NOT GONNA RISE.

SO, SO WE'RE TRYING TO GET THERE AND, AND THERE ARE, THERE IS SOME MORE NUANCED CONVERSATION DEFINITELY NEEDED.

BUT WHAT I WANT, WHAT I WANT YOU ALL TO UNDERSTAND FROM THE VALUE PART IS THE COMMUNITY VALUES WALKABILITY AND CONNECTIVITY, HOW WE ACCOMPLISH THE CONNECTIVITY PART STARTS TO GET INTO THE ASPIRATION SIDE OF DO YOU WANT TO, BELTLINE IS NOT GONNA BE SOMEWHERE THAT PEOPLE ARE GONNA RIDE BIKES.

WHAT YOU WOULD DO TO MAKE IT BIKEABLE IS COME ONE BLOCK OFF OF IT, COME NORTH OR SOUTH, AND HAVE THE BIKE CONNECTIVITY BEHIND IT.

SO THERE'S WAYS TO DO IT IF YOU WANT TO DO IT, BUT WE'RE, WE'RE NOT QUITE THERE YET.

BUT I DO APPRECIATE THAT YOU CAUGHT THAT.

'CAUSE WE LEFT THE BIKEABILITY.

IF KEN AND I, WE TALKED ABOUT IT, SHOULD WE LEAVE BIKEABILITY IN? UM, AND WE DID, KNOWING THAT SOMEBODY, AT LEAST ONE OF YOU PROBABLY MORE THAT JUST HAVEN'T CHIMED IN YET, WE'RE GONNA GONNA JUMP.

WELL, THERE'S, THERE'S ANOTHER FACTOR OF THIS THAT, THAT I, THAT I HAVE SEEN THAT, THAT IS NOT MENTIONED IS SCOOTERS.

AND I SEE SO MANY PEOPLE WITH SKATEBOARDS THAT LITERALLY USE IT FOR TRANSPORTATION BACK AND FORTH TO WORK.

AND OF COURSE THE TRAILS WOULD HELP WITH THAT, OR WIDER SIDEWALKS OR WHATEVER.

BUT, UH, FOR A GENERATION THAT IS A, CERTAINLY AN OPTION.

AND I THINK THE, THE BIG OPPORTUNITY WE SEE, DEPENDING ON WHERE YOU FALL WITHIN THE, THE REALM OF BIKEABILITY AND DESIRE TO INCREASE IT IS WE KNOW WE'RE GETTING A MAJOR REGIONAL CONNECTION IN THE COTTON BELT TRAIL.

SO AT A MINIMUM, THERE'S OPPORTUNITY TO GET PEOPLE TO THAT TRAIL MORE EFFICIENTLY AND SAFELY.

IF YOU DO NOTHING ELSE WITH REGARDS TO BIKEABILITY, JUST GETTING PEOPLE TO THAT MAJOR INFRASTRUCTURE INVESTMENT FOR THE REGION IS A HUGE WIN.

OKAY.

SO WE HAVE A COMMENT THAT I WANNA MAKE.

OH, ONE MORE.

YEAH.

UM, I WAS WONDERING IF THIS WALKABILITY, BIKEABILITY, UM, ISSUE SORT OF GOES TO THE BOTTOM, THE DETAIL TOO FAST.

'CAUSE WHEN I LOOKED AT THE COMMENTS, THERE WERE A LOT OF STATEMENTS ABOUT, UH, ALTERNATIVES TO CARS AND, UH, ALTERNATIVES TO CARS ARE WALKING AND BIKING AND, AND MASS TRANSIT.

SO, UM, I WAS WONDERING IF THE ISSUE WAS REALLY THAT, YOU KNOW, WHAT ARE OUR ALTERNATIVES FOR ADDISON THAT DON'T INVOLVE A CAR, UM, ON BIKEABILITY, I, I DO HAVE SOME THOUGHTS SPECIFICALLY, AND MY, MY READING ABOUT BIKEABILITY IS PEOPLE BIKE WHEN IT'S SAFE.

IF THE FACILITIES ARE THERE FOR THEM TO, TO BIKE, THEY WILL, THEY WILL USE IT.

BUT IT'S REALLY WHAT YOU SAID.

YOU KNOW, YOU'RE NOT GONNA BIKE ON BELTLINE ROAD 'CAUSE YOU, YOUR LIFE IS, IS IN YOUR HANDS.

BUT WHENEVER THE INFRASTRUCTURE IS PROVIDED, PEOPLE START TO USE IT AND IT, IT GROWS.

I THINK THAT'S A GOOD SEGUE TO GET, UH, GET TO TALKING AT YOUR TABLES AND WHY DON'T WE TAKE,

[00:40:01]

WHAT, 10 MINUTES AND, UH, AND THEN JUST PICK SOMEBODY FROM YOUR TABLE AND THEN WE'LL HEAR FROM EACH TABLE AS TO WHAT YOU THINK ABOUT THESE VALUES.

[00:45:04]

I MEAN, AT SOME POINT I DON'T, YEAH.

OKAY.

YOU GOT ONE.

YOU GOT ABOUT ONE MINUTE LEFT.

SO PICK YOUR, UH, PICK YOUR PERSON WHO'S GONNA REPORT.

ALL RIGHT.

UM, TIME TO WRAP UP AND TIME TO WRAP UP GUYS.

SO LET'S, UH, LET'S KIND OF HEAR FROM HIM, YOU GUYS, AS TO WHAT YOU THOUGHT.

UM, GUYS GOT A ROWDY TABLE OVER THERE.

TABLE THREE, GOOD TABLE.

UH, LET'S

[00:50:01]

SEE.

TABLE THREE GUYS, LET'S GO.

LET'S GO, LET'S START WITH, UH, TABLE THREE.

THAT'S AL YOU GUYS.

AL JIM, JIM AND JIM.

OH, SO WE HAD A LIVELY, WE HAD A LIVELY DISCUSSION ON WALKABILITY AND BIKEABILITY AND WHAT DOES THAT REALLY MEAN? WHERE, WHO ARE THE CONSTITUENTS? WHERE ARE THEY STARTING AND WHAT IS THE DESTINATION? AND WE HAD A DISCUSSION ABOUT, YOU KNOW, THERE'S, THERE'S RESIDENTS, THERE'S DAILY COMMUTERS, BASICALLY PEOPLE WHO COME HERE TO WORK AND THEN THERE'S OVERNIGHT STAIRS.

OKAY.

AND WOULD THEY DEFINE WALKABILITY AS THE SAME THING? IF YOU'RE STAYING OVERNIGHT? I'D LIKE, I, I TRAVEL ON BUSINESS ALL THE TIME.

I WOULD LIKE TO GO FROM MY, MY, MY HOTEL TO WALK TO A RESTAURANT.

THAT MEANS SOMETHING'S GOTTA BE CLOSE.

IF I'M STAYING AT THE RENAISSANCE AND I WANT TO GO HAVE DINNER AT NATE'S, I'M NOT WALKING THERE.

MM-HMM.

, I MIGHT WALK THERE, BUT I'M UBER AND BACK 'CAUSE I'VE HAD A FEW DRINKS.

THERE'S NO WAY I'M DOING THAT .

SO I THINK IT'S IMPORTANT TO UNDERSTAND WHAT IS THE PURPOSE OF WALKABILITY? HOW MANY RESIDENTS ACTUALLY LIVE WITHIN, AND WE DEFINE THIS KIND OF HALF A MILE AS THE LIMIT.

YOU CAN QUIBBLE OVER THAT, WHETHER IT'S HALF A MILE OR A QUARTER MILE, BUT LET'S SAY IT'S HALF A MILE.

HOW MANY RESIDENTS LIVE WITHIN WALKABILITY AND A HALF A MILE OF SOMEPLACE THAT THEY REALLY WANT TO GO TO ALL THE TIME.

RIGHT.

THEN WE TALKED ABOUT THE INFRASTRUCTURE.

OKAY.

UM, OH, OH, I'M SORRY.

I LEFT OUT THE DAILY COMMUTERS.

THE DAILY COMMUTERS, OKAY.

AS ABIGAIL POINTED OUT, LOTS OF PEOPLE WANT TO GO TO MORE THAN JUST THE SANDWICH SHOP OR THE CAFETERIA THAT'S INSIDE THEIR BUILDING.

OKAY.

BUT AGAIN, IS THAT A PROXIMITY THING OR IS THAT HAVING THE ABILITY TO WALK SOMEPLACE, ESPECIALLY WHEN IT'S 110 DEGREES OUTSIDE.

OKAY.

SO I THINK, I THINK THAT NEEDS TO BE UNDERSTOOD AT A LITTLE BIT BETTER LEVEL.

WHAT ARE WE REALLY TALKING ABOUT? AND THEN YOU THROW BIKE ABILITY ON THERE.

I KNOW IF I'M GOING OUT AT NIGHT SOMEPLACE, I MIGHT BIKE TO WHERE I'M GOING, BUT AFTER A COUPLE OF DRINKS, THERE'S NO WAY I'M GETTING ON MY BIKE AND DRIVING HOME AND, AND RIDING HOME.

THAT'S, THAT'S CRAZY.

THEN YOU, THERE'S THIS INFRASTRUCTURE ASPECT TO THIS TOO.

THE, THE SIDEWALK.

SO THEY REALLY IN GOOD SHAPE, DO THEY NEED TO BE WIDER SO THAT THREE OR FOUR PEOPLE CAN WALK ABREAST AND, YOU KNOW, YOU HAVE PEOPLE GOING IN DIFFERENT DIRECTIONS AND IT'S NOT SO, IT'S NOT SO INCONVENIENT.

UM, IF YOU LOOK AT THE MAJOR INTERSECTIONS LIKE THE TOLLWAY AND ALONG BELTLINE AND QUORUM AND, UM, MIDWAY, THE, THE MODEL THAT COMES TO MY MIND IS LAS VEGAS.

YOU WENT TO LAS VEGAS, YOU KNOW, 20 YEARS AGO AND STAYED ON THE STRIP AND WANTED TO GO ACROSS THE STREET.

YOU WERE CROSSING AT THE SAME LEVEL AS TRAFFIC.

THAT WAS A DEATH DEFYING FEAT.

NOW THEY'VE GOT ALL THESE OVERPASSES OVERHEAD AND PEOPLE DO NOT CROSS AT THE SAME LEVEL AS TRAFFIC.

OKAY, THAT'S A NICE IDEA.

BUT IF WE BUILT THAT IN ADDISON, LET'S SAY WE GOT THE FEDERAL, BUT IF WE GOT FEDERAL GRANTS TO BUILD ALL OF THAT, WOULD ANYBODY REALLY USE IT? IS THAT WHAT WE REALLY IS THAT WHAT PEOPLE REALLY WANT TO DO? SO IT GETS BACK IN MY MIND TO THE, IN OUR MINDS TO THE, TO THE CENTRAL QUESTION OF FOR WHAT PURPOSE DO PEOPLE WANT TO WALK? MM-HMM.

, WHAT IS THE REAL PURPOSE AND WHAT IS THE REAL PROBLEM TRYING TO BE SOLVED? IT'S, IT'S CRAZY.

YEAH, I'D LOVE TO WALK EVERYWHERE.

OKAY.

I'D LIKE TO SEE PEOPLE, I'D LIKE TO SEE PEOPLE DO THAT WHEN IT'S 110 DEGREES OUTSIDE.

.

ALL RIGHT, THANKS AL.

LET'S GO TO TABLE ONE, LIZ, AT YOUR TABLE.

OKAY, SO WE, WE ONLY GOT TO WALK ABILITY AS WELL.

SO, UM, ECHOING A LOT OF AL'S THOUGHTS OF, YOU KNOW, WHY WOULD PEOPLE WANNA WALK? AND I THINK TO WHAT WE TALKED ABOUT IS BUILDING PLACES PEOPLE WANNA WALK TO.

UM, AND MAYBE BEING NEAR THINGS PEOPLE CAN WALK TO.

LIKE FOR EXAMPLE, LIZ MENTIONED SOUTH QUORUM.

IT'S LOVELY OVER THERE.

THERE'S NICE NEW STREETS, WELL SIDEWALKS, THE AMWAY'S GREAT, THERE'S NOTHING ELSE.

UM, SO NOBODY'S EVER WALKING THERE, EVEN THOUGH THE INFRASTRUCTURE'S AMAZING, UH, BECAUSE THE DEVELOPMENT HAS AN INFIELD YET.

UM, AND SO WE THINK, I THINK INFILL WILL TAKE CARE OF A LOT OF THAT.

AND I MIGHT SPEAK SLIGHTLY FOR THE TABLE THERE.

WE NEED THE DENSITY OF THINGS TO DO.

UM, NOBODY'S GONNA WANNA WALK TO AN EMPTY PARKING LOT NO MATTER HOW NICE THE TRAIL IS.

UM, AND ANOTHER POINT THAT BEING PLEASANT TO WALK IN.

UM, ADDING ONTO THAT, YOU KNOW, WE TALKED A LOT ABOUT SHADING IN THE STREETS AND EVERYTHING LIKE THAT.

WALKING IN 110 DEGREE WEATHER IS TERRIBLE.

IT'S LESS TERRIBLE IN ADDISON CIRCLE BECAUSE THE TREES ARE MAYBE SHADING ABOUT 15 DEGREES OF THAT.

UM, UH, IN THE SUMMERS I'LL STILL, ON LUNCHTIME, I'LL COME DOWN AND GO GET A, GET SOME LUNCH OR GET SOME ICE CREAM AND WALK.

UH, BECAUSE THE INFRASTRUCTURE ALLOWS ME TO NOT GET SUNBURNT ON THE WAY.

SO THAT'S ANOTHER THING TO CONSIDER IS, YOU KNOW, ARE WE BUILDING SHADING STRUCTURES? SOMETHING TO SUPPORT THE WALKERS.

NOW RELATING TO BIKING, THE QUESTION I THINK THE TABLE ARRIVED AT IS WHAT KIND OF BIKING ARE WE TRYING TO SERVE? WE HAVE, YOU KNOW, YOUR RECREATIONAL BIKERS, UH, WHO WILL, YOU KNOW, THEY MIGHT BIKE ON THE ROAD, BUT

[00:55:01]

THEY'RE, THEY'RE GOING FAST AND THEY'RE GOING JUST TO GO.

AND THEN YOU HAVE YOUR PEOPLE WHO ARE USING BIKE TO GET ERRANDS DONE.

UM, WE THOUGHT MAYBE, MAYBE ADDISON SHOULD CONSIDER, OKAY, WE HAVE SOME NICE TRAILS THAT'LL CONNECT TO THE SILVER LINE.

MAYBE THAT'S ENOUGH FOR THE RECREATIONAL CROWD, BUT THERE'S A LOT OF THINGS YOU CAN DO, UM, WITHIN A MILE OR TWO HERE THAT MAKE, UH, TRIPS.

YOU KNOW, I, I WOULD BE OKAY MAKING TWO, THREE TRIPS TO WHOLE FOODS A WEEK ON A BIKE RATHER THAN ONE BIG ONE IN A CAR, BECAUSE THAT'S EXERCISE THAT'S PLEASANT.

THAT'S, UH, MIGHT EVEN SAVE ME SOME, SOME MONEY.

'CAUSE I, I DON'T GET, MY EYES DON'T GET TOO BIG, UH, FOR MY STOMACH.

BUT ANYWAYS, UM, UM, SO YEAH, THERE'S, THERE'S THINGS LIKE THAT.

AND I THINK FINALLY, UH, KIND OF WRAPPING IT UP IS CATERING TO CYCLISTS, WE THINK, YEAH, OFF OF MIDWAY OFF OF BELTLINE.

THAT'S TOUGH.

I THINK WE'RE DOING A LOT OF GOOD THERE.

I THINK EXTENDING EDITORIALIZING WHAT THE TABLE'S SAYING HERE, BUT THE EXTENDING MIDWAY 1.5 TO MAYBE BE MIDWAY TWO, UH, ALL THE WAY ACROSS WOULD BE GREAT FOR, FOR CYCLISTS, BUT ULTIMATELY, EXCUSE ME, NOT, UH, BELT LINE 1.5, UH, WOULD BE GREAT, BUT ULTIMATELY THOSE STREETS SHOULD BE FOR CARS.

IF YOU'RE, IF YOU'RE GOING THROUGH BELT LINE, IF YOU'RE JUST PASSING THROUGH, IT SHOULD BE BELT LINE.

IT SHOULD BE MIDWAY, UM, EITHER WAY.

AND THEN THE OTHER STREETS WE CAN START, UM, MAKING ENCOURAGING BIKE TRAVEL TO CONNECT TO THOSE MAJOR CORRIDORS AND, AND GET TO THE PLACES YOU NEED TO BE.

DID I MISS ANYTHING? THAT'S ALL WE HAD.

GREAT.

LET'S GO OVER HERE.

UH, THIS WOULD BE TABLE TWO.

THAT'S YOU, THAT'S YOU GUYS.

ANYTHING TO ADD? UM, USE THE MICROPHONE PLEASE.

YES, I WOULD.

OKAY.

50TH TIME .

I'LL GET IT BEFORE THIS WHOLE THING ENDS.

BY THE WAY, UM, WALKABILITY HAS BEEN BEATEN TO DEATH.

THE ONLY THING I WOULD ADD TO IT IS A LITTLE BIT OF THE CONTEXT WE DISCUSSED IS IT DOES MEAN DIFFERENT THINGS FOR THE OFFICE WORLD VERSUS THE RESIDENT WORLD.

AND SO WHEN YOU TALK ABOUT WALKABILITY FOR OFFICES, YOU'RE REALLY TALKING ABOUT CAN THEIR STAFF GET TO LUNCH? CAN THEIR STAFF BASICALLY? THAT'S KIND OF THE PRIMARY DRIVER I THINK.

UM, WE DID ACTUALLY TALK ABOUT INNOVATION, SO WE DID KIND OF SKIP ONE AND WE KIND OF AGREED IT'S TOO SOFT TO HAVE A LOT OF REAL ABILITY TO PUT YOUR ARMS AROUND.

I MEAN, YOU KNOW, WE, WE SAID BASICALLY IT'S ONE OF THOSE THINGS THAT, YOU KNOW, WOULD YOU EVER SAY WE DON'T WANT TO INNOVATE? NO, I DON'T THINK SO.

SO WE WEREN'T QUITE SURE HOW THAT REALLY FITS IN THE CONTEXT OF THESE OTHER ITEMS WHICH ARE MORE SPECIFIC AND MORE ACTIONABLE.

UM, INTERESTINGLY ENOUGH, WE DIDN'T GET THE CRIME, WHICH YOU HAD, OR SAFETY RATHER, WHICH YOU HAD SAID WAS THE NUMBER ONE ISSUE, UH, FROM THE SURVEYS.

UH, I THINK WE JUST RAN OUT OF TIME, BUT ANYTHING TO ADD? OKAY, GREAT.

LET'S GO TO THE BACK.

CATHERINE.

UH, WE COMBINED WALKABILITY WITH INNOVATION.

AND THE WAY WE DID THAT WAS TO SAY, LET'S STEP BACK FROM THE WALKABILITY AND SEE THE ENTIRE ENVIRONMENT, WHICH WE ARE A CAR-CENTRIC CULTURE UNFORTUNATELY, AND WE HAVE TO FIT WALKABILITY INSIDE THAT CAR-CENTRIC CULTURE.

SO SOME OF THE IDEAS WE CAME UP WITH, THERE HAS TO BE SOME WAY TO SLOW DOWN TRAFFIC ON BELTLINE.

THAT TO ME IS SUCH A, IT'S THE, IT'S THE, IT'S THE HEARTBEAT OF ADDISON, BUT PEOPLE RUN LIGHTS, THEY DO ALL KINDS OF THINGS.

EVERYBODY HAS THEIR STORIES.

IF THERE WAS SOME WAY TO SLOW IT DOWN, NOT BY POLICE OFFICERS, BUT SOME INNOVATIVE WAY THAT WOULD IMPROVE THE WALKABILITY ON BELTLINE AND OFF OF BELTLINE, IF WE COULD ALSO HAVE A CENTRAL PARKING GARAGE THAT PEOPLE COULD PARK ONCE AND WALK TO 5, 6, 7 DIFFERENT PLACES.

ADDISON CIRCLE IS A PERFECT EXAMPLE OF THAT.

THERE'S PLENTY OF GARAGES HERE TO PARK FOR VISITORS TO PARK IN AND WALK, BUT UNFORTUNATELY THE INFILL IS NOT THERE TO ATTRACT THOSE PEOPLE.

HOPEFULLY WITH THE SILVER LINE, THAT WILL IMPROVE.

THAT'S, THAT'S THE TOWN'S HOPE I KNOW.

AND THEN THE LAST, UH, INNOVATIVE IDEA WAS, UM, WHO KNOWS BY 2050 WE MAY HAVE SELF-DRIVING CARS AND THAT WOULD ALLEVIATE A LOT OF THE CRAZY THINGS WE SEE IN TRAFFIC.

BUT TO US WALKABILITY DEPENDS ON, UM, CONTROLLING THE, THE FLOW OF TRAFFIC AND ENHANCING THOSE AREAS THAT WE ALREADY HAVE TO RAISE THE ACCESS OF PEOPLE BEING ABLE TO WALK TO PLACES.

AGAIN, TO EVERYONE ELSE'S POINT, YOU HAVE TO HAVE A DESTINATION YOU TO THAT YOU WANT TO GO TO.

IT'S NOT JUST THE WALKING ITSELF, IT'S WHY ARE YOU WALKING? SO, ALRIGHT, LAST BUT NOT LEAST, TABLE FIVE, CAROLYN JOSEPH, A PARTY OF TWO, A TABLE OF TWO , PARTY OF TWO.

UM, JUST A REMINDER,

[01:00:02]

ARE WE DISCUSSING THE VALUES ON HERE? ARE WE DISCUSSING THE VALUE OF DO THESE FOUR OR FIVE THINGS REPRESENT THE VALUES IN WHAT'S MISSING? IT'S MORE THE LATTER.

OKAY.

UM, AND EVEN SOME OF THE COMMENTS HAVE GOTTEN TOWARDS LIKE, ARE, ARE WE, WE'RE TRYING, YOU KNOW, WE'RE TRYING TO BUILD THE PLAN, THE PLAN FOR THE FUTURE.

SO WHAT ARE THE THINGS THAT THE COMMUNITY VALUES THAT ARE GONNA GO INTO THE STRATEGIES AND THE THE THINGS THAT WE TRY TO DESIGN INTO ADDISON IN THE FUTURE TO, YOU KNOW, TO ACHIEVE THAT VISION.

SO WE'RE NOT NECESSARILY TALKING ABOUT HOW, HOW WALKABLE OR BIKEABLE IT IS TODAY, AND FOR TODAY'S, WE'RE TALKING ABOUT WHAT, YOU KNOW, WHAT DOES THAT VALUE MEAN FOR, UM, YOU KNOW, FOR INFORMING THE, THE FUTURE.

SO WE REALLY DO NEED TO GET SOME FEEDBACK ON ALL OF THEM COLLECTIVELY.

AND DO, DO YOU FEEL LIKE THOSE ARE ALL THINGS THAT, THAT THE COMMUNITY VALUES, IS THERE SOMETHING MISSING IN THOSE VALUES? UM, THAT, THAT HASN'T, MEN HASN'T BEEN MENTIONED BECAUSE WE'LL GET TO THE HOW A LITTLE BIT, YOU KNOW, HOW DO WE ACCOMPLISH THOSE THINGS A LITTLE BIT LATER? YEAH.

AND SO AD-LIBBING A LITTLE BIT FROM OUR GROUP.

SO WE TALKED ABOUT WALKABILITY AND I, AND I GRIN, I THINK THERE'S SOME DISAGREEMENT OR INTERESTING THINGS TO TALK ABOUT IN THAT IT IS AN INTERESTING VALUE.

LIKE I GUESS IT, MAYBE IT'S THE ONE THAT STOOD OUT THE MOST THAT PEOPLE TALKED ABOUT, BECAUSE IS THAT ONE OF THE TOP VALUES? MAYBE THAT'S WHY THERE'S SO MUCH DIALOGUE ON IT, OR BECAUSE IT'S THE FIRST, I DON'T KNOW.

UM, BUT AGAIN, AD-LIBBING A A LITTLE BIT OF, IF YOU LOOK AT THOSE VALUES THAT ARE ON THERE, THERE WASN'T, I GUESS, I DON'T KNOW IF THEY HIT ON THE PARKS AND OPEN SPACE, THE COMMUNITY, THE THE QUALITY TYPE ELEMENTS.

UM, BUT I COULD CERTAINLY BE MISINTERPRETING THAT.

BUT, UM, IN TERMS OF WALKABILITY AND JUST IN TERMS OF VALUES, LIKE JUST AN OBSERVATION OF JUST ALONG BELT LINE AND WE HAVE THE DEVELOPMENTS AND THEY KIND OF FRONT BELT LINE, BUT THEN THEY DON'T ENGAGE WITH THE COMMUNITIES BEHIND THEM SOMETIMES INTENTIONALLY.

AND SO IT'S AN INTERESTING DILEMMA OF, AGAIN, IF WE TAKE THE GROVE AS AN EXAMPLE, THE GROVE CURRENTLY DOES NOT INTERACT WITH THE SINGLE FAMILY, SO THAT CREATES THIS BUFFER BETWEEN BELTLINE, WHICH REDUCES WALKABILITY.

AND SO IF YOU CARE ABOUT WALKABILITY, THAT SEEMS LIKE, RIGHT.

WELL, AND THAT'S A, THAT'S A GOOD WAY TO KIND OF MOVE US FORWARD A LITTLE BIT, BUT THE, WHAT WE HEARD WAS WALKABILITY IS IMPORTANT.

WHAT WE ALSO HEARD IS ALL THE CONCERNS OF WHERE IT COULD BE IMPROVED OR WHERE WE CAN'T OR WHATEVER.

UM, SO A VALUE IS WALKABILITY.

WE WOULD LIKE OUR COMMUNITY OR OUR NEIGHBORHOOD TO BE MORE WALKABLE.

UM, THAT'S SOMETHING THAT WE HEARD FROM A LOT OF DIFFERENT FOLKS.

UM, THE, THE VALUE OF PLACE AND PARKS IS ALSO SOMETHING, BUT THAT, THAT'S A GOOD, I'M GONNA MOVE US FORWARD HERE INTO THE, THAT ASSET CONVERSATION BECAUSE VALUES AND ASSETS, WE, WE TALKED INTERNALLY ABOUT THIS.

SOME, SOME TOO OF, I THINK THERE'S SOME THINGS IN THE VALUE CATEGORY THAT COULD, YOU KNOW, MAYBE BE ABBY.

YES.

JUST PUSH WHERE THE RED BUTTON IS.

THERE YOU GO.

ALL RIGHT.

SO BACK TO THAT.

IT MIGHT BE VALUES, IT MIGHT BE ASSETS, BUT WHEN YOU WERE TALKING ABOUT IT, THE ONE THING I DIDN'T SEE WAS ACCESSIBILITY.

AND IT'S DIFFERENT THAN WHAT YOU PROBABLY FIRST THOUGHT.

IT'S ACCESSIBILITY OF HOUSING, DIFFERENT LEVELS OF HOUSING FOR PEOPLE OF DIFFERENT ECONOMIC, UM, LEVELS, AS WELL AS ACCESSIBILITY OF COMMERCIAL SPACE AND RETAIL SPACE AND HAVING THAT VARIETY OF IT.

NOW IT COULD BE IN YOUR ASSETS OR IT COULD BE FURTHER DOWN, BUT IT'S, SO ARE YOU SAYING YOU DIDN'T REVIEW ALL THIS AHEAD OF TIME? I'M JUST KIDDING.

I'M JUST KIDDING.

HEY, I'M NEGOTIATING A LEASE IN CANADA, SO , I DID NOT, SO THE ANSWER TO YOUR QUESTION IS YES.

IT'S IN, IT'S LIKE, CRAIG, IT'S IN HERE.

I'LL SHUT UP.

DENISE CAUGHT THAT.

UM, OKAY, SO ASSETS, LEMME GO THROUGH THESE A LITTLE BIT.

SO YOU HAVE THINGS, THINGS THAT FOLKS SAID THAT THEY TO, TO US THAT THEY, THEY VALUE ASSETS.

GET TO THE QUESTIONS WE WERE ASKING ABOUT.

WHAT ARE, WHAT ARE PARTS OF THE COMMUNITY THAT ARE SOMEWHAT UNIQUE OR COMPLETELY UNIQUE TO ADDISON THAT YOU WANT TO PRESERVE? UM, PRESERVE, PROTECT, ENHANCE.

THE FIRST ONE HERE IS THIS MIX AND AVAILABILITY OF DINING, ENTERTAINMENT, TO AN EXTENT.

SHOPPING, UM, THAT'S SOMETHING IT PUT ADDISON ON THE MAP.

IT CONTINUES TO KEEP ADDISON ON THE MAP.

THAT'S SOMETHING THAT'S VERY IMPORTANT, UM, TO THE ADDISON COMMUNITY THAT, UM,

[01:05:01]

THAT WE KEEP AND PRESERVE AND ENHANCE THAT THE SECOND ONE GETS TO THE PLACE MAKING.

UM, YOU KNOW, THE, WE, WE TALKED, WE WORDSMITHED IT A LITTLE BIT INTERNALLY AND ALSO WITH STAFF.

UM, THE QUALITY OF THE DESIGN, THE MATERIALS, AND THE AESTHETICS IN THE BUILT ENVIRONMENT.

UM, THIS GETS TO THE PUBLIC REALM, THE STREETSCAPE, THE LANDSCAPE, THE WAY FINDING, UM, THERE'S A LOT OF ATTENTION.

THERE HAS BEEN A LOT OF ATTENTION AND ENERGY AND, AND, UH, RESOURCES INVESTED IN THE DESIGN OF THE, THE PUBLIC SPACES IN ADDISON.

UM, AND THAT TOO CAME OUT, UM, AS AN, YOU KNOW, AS AN ASSET.

WHETHER IT WAS SOME OF THE PUBLIC PARKS, WHETHER IT WAS CERTAIN, UM, YOU KNOW, ADDISON CIRCLE, YOU KNOW, DIFFERENT PEOPLE DESCRIBED IT DIFFERENT WAYS.

BUT, UM, THERE'S A COMMITMENT FROM STAFF.

THERE'S A COMMITMENT FROM COUNCIL AND THERE'S A RECIPROCATION FROM BUSINESSES AND RESIDENTS ON THE, THE QUALITY ENVIRONMENT.

UM, HERE, THE, UM, THE HISTORY OF INNOVATION DRIVEN BY THE PRIORITIZATION OF A MORE WALKABLE ENVIRONMENT.

THE, THE ASSET, THE, THE REASON THIS IS FRAMED AS AN ASSET HERE IS ADDISON WAS, UH, A LEADER IN NORTH TEXAS, IN THIS MORE URBAN, COMPACT, WALKABLE TYPE OF DEVELOPMENT.

UM, IT WAS A VERY BOLD DECISION BACK IN THE SEVENTIES AND EIGHTIES.

IT'S WHY YOU WERE VERY DIFFERENT FROM MOST OF THE PLACES, UM, AROUND YOU IN NORTH TEXAS.

THAT IS AN ASSET.

UM, A LOT OF PEOPLE DESCRIBE, YOU KNOW, WE WERE HAVING A CONVERSATION EARLIER THERE, THERE'S SOME PLACES THAT ARE SO FAR TO THE AUTOCENTRIC END OF THE SPECTRUM.

THEY'RE GONNA STAY THAT WAY.

THERE'S NOT A WHOLE LOT YOU CAN DO ABOUT IT.

ADDISON IS IN THAT PLACE OF, YOU COULD KIND OF GO, YOU COULD KIND OF GO EITHER WAY, UM, RIGHT NOW, AND SOME OF THIS IS VALUES AND PRIORITIES AND CHOICES AND SOME PRINCIPLES ON HOW FAR DO YOU WANT TO GO.

UM, AND WHEN WE KNOW, WHEN WE GET A BETTER SENSE FOR THAT THRESHOLD, THAT WILL HELP US, YOU KNOW, WHAT DO WE DO? THERE ARE CERTAINLY WAYS TO DESIGN BELTLINE TO MAKE CARS GO SLOWER.

YOU CAN STILL MOVE THEM THROUGH, BUT THEY GO SLOWER.

THERE ARE THINGS YOU CAN DO TO ACCOMPLISH A LOT OF THESE DIFFERENT OUTCOMES, BUT YOU'VE GOTTA HAVE THE, THE POLICY AND THE, THE PRINCIPLES IN PLACE THAT SAY, OKAY, WE'RE, WE'RE HIRING AN ENGINEER TO DESIGN THIS ROAD.

WE WANT YOU TO MO MOVE A LOT OF CARS, BUT MOVE THEM SLOWLY.

VERSUS WE JUST WANT YOU TO MOVE A LOT OF CARS.

I'M A CIVIL ENGINEER.

I KNOW THE DIFFERENCE.

THERE'S A VERY BIG DIFFERENCE.

UM, SO SOME OF THAT'S WHAT WE'RE TRYING TO GET IS WHAT ARE OUR, UM, WHAT ARE OUR GUIDEPOSTS, WHAT'S THE FOOTBALL FIELD, RIGHT? WHAT ARE THE, WHAT ARE THE SIDELINES? WHAT'S THE END ZONE? WHERE ARE WE TRYING TO, TO GET? UM, BUT THAT, THAT THE FACT THAT YOU'VE BEEN INNOVATIVE IN THAT WAY FROM A DEVELOPMENT CONTEXT, UM, IS AN ASSET BECAUSE WE CAN BUILD ON THAT.

THAT'S SOMETHING YOU'RE ALREADY KNOWN FOR.

A LOT OF THE BUSINESSES AND DEVELOPERS THAT ARE HERE, ARE HERE BECAUSE OF THAT.

AND IF THEY'RE GONNA STAY, IT'S GONNA BE BECAUSE YOU'RE DOING THAT EVEN BETTER.

THE FLIP OF THAT IS, IF YOU DON'T DO THAT BETTER, YOU MIGHT LOSE SOME OF THEM.

SO WALKABILITY IS IMP IN PLACE.

MAKING IS IMPORTANT TO A LOT OF FOLKS.

UM, THIS ONE IS, I, I THINK AN OBVIOUS ONE.

UM, THE AIRPORT IS DEFINITELY AN ASSET.

UM, THERE'S OPPORTUNITIES INSIDE AND OUTSIDE THE FENCE.

UM, THERE'S THINGS HAPPENING INSIDE THE AIRPORT PROPERTY THAT ARE, THAT ARE IMPROVING THE VALUE AND, AND GROWING THAT THE SAME WAY THAT THE CITY, UH, OR THAT, THAT THE TOWN IS GROWING.

THERE'S ALSO OPPORTUNITIES OUTSIDE THE FENCE FOR THE TYPES OF BUSINESSES THAT COMMUNITIES THAT DON'T HAVE AN AIRPORT CAN'T GET.

SO YOU'VE, YOU'VE GOT A NUMBER OF THINGS THERE.

UM, IN REGARDS TO, TO THE AIRPORT TO WORK WITH, UM, THIS ONE, UH, WE LOOKED AT THIS A NUMBER OF DIFFERENT WAYS.

THE, THE FIRST THOUGHT WAS PUTTING DART, UM, BY ITSELF AS AN ASSET.

UM, NOT EVERYBODY HAS A DART STATION OR ACCESS TO THE, TO THE DART LINE.

THAT'S GONNA BECOME WAY MORE IMPORTANT IN THE FUTURE THAN IT HAS BEEN SO FAR.

UM, BUT WE EXPANDED THIS BECAUSE SO MANY PEOPLE TALKED ABOUT THE LOCATION OF ADDISON AND THE PROXIMITY TO THE TOLLWAY AND TO OTHER CITIES.

SO, UM, AGAIN, WE DID SOME, SOME WORDSMITHING HERE TRIED TO, TO GET THAT SWEET SPOT OF THE, THE LOCATION AND PROXIMITY TO REGIONAL DESTINATIONS AND A MOBILITY NETWORK.

UM, BUT INSIDE THAT, YOU HAVE, YOU'RE RIGHT NEXT TO THE, TO THE TOLLWAY THAT CARRIES A TON OF TRAFFIC AND, AND IS ATTRACTIVE TO A CERTAIN TYPE OF BUSINESS.

YOU'VE GOT A BELTLINE CORRIDOR THAT'S VERY ATTRACTIVE TO A CERTAIN KIND OF BUSINESS.

UM, YOU'VE GOT MORE WALKABLE, MORE, UM, YOU KNOW, HUMAN SCALE, PEOPLE ORIENTED, PLACES LIKE ADDISON CIRCLE THAT ARE ATTRACTIVE TO CERTAIN, CERTAIN TYPES OF PLACES.

UH, AND THEN WITH THE AIRPORT AND WITH THE RAIL, UM, YOU'VE GOT VERY QUICK ACCESS TO, UH, AN EVEN BROADER, UM, RANGE OF, OF PLACES.

UM, I'M GONNA KEEP GOING.

SUE, SUE WANTED ME TO GO THROUGH ALL OF THESE TOGETHER TO TRY TO KEEP US ON TRACK.

SO LET ME, LET ME GET TO THE ASPIRATIONS.

UM, AND I'M JUST, I'M GONNA GO ALL THE WAY THROUGH KIND OF OUR TEAM'S THINKING, UM, ALL THE WAY TO THE VISION STORY.

AND THEN WE CAN KIND OF, I, I THINK WHERE THE COMMENTS WERE GOING A MINUTE AGO IS MAY, MAYBE WE CAN TALK ABOUT THOSE ALL COLLECTIVELY, UH, AND THEN COME BACK

[01:10:01]

AND TO GET SOME TABLE FEEDBACK, UH, ON THE ASSETS AND, AND ASPIRATIONS.

AND I DO WANT TO HAVE SOME TIME TO TALK SPECIFICALLY ABOUT THE VISION STORY AT THE END.

UM, OKAY.

UM, ASPIRATIONS.

SO THIS IS LOOKING FORWARD.

THESE ARE, YOU KNOW, WHAT DO YOU HOPE TO BE, TO BECOME, UM, DRAMATICALLY INCREASED WALKABILITY, BIKE CONNECTIONS AND TRANSIT OPTIONS SO THAT MOST TRIPS CAN BE MADE WITHOUT A CAR, UM, THAT'S PUSHING THE EDGE A LITTLE BIT FOR NORTH TEXAS.

UM, IT'S SOMETHING THAT WE FELT LIKE WE HEARD ENOUGH OF FROM DIFFERENT FOLKS TO JUSTIFY, AND IT DEFINITELY SKEWS TOWARDS THE, THE YOUNGER FOLKS AND THE FU THE PREFERENCES OF THE FUTURE.

UM, SO THIS IS SOMETHING TO THINK ABOUT OF, UM, YOU KNOW, WHAT ARE THE FOLKS IN ADDISON TODAY THINKING ABOUT IN TERMS OF ASPIRATION, BUT ALSO WHAT'S THE, THE FUTURE LOOK LIKE, YOU KNOW, FOR THE NEXT 10, 20, 30 YEARS? UM, THE QUESTION HERE, I THINK THAT, THAT WE NEED TO EXPLORE IN THE NEXT PHASE OF THE PROJECT IS WHAT'S THAT SCALE? HOW BOLD DOES ADDISON WANT TO GO? UM, ALONG THIS, THERE'S A LOT OF DIFFERENT WAYS TO INCREASE BIKEABILITY, ADD SOME BIKE CONNECTIONS, UM, AND TRANSIT OPTIONS.

BUT HOW FAR, HOW FAR DOES ADDISON WANT TO GO THERE? SECOND ONE IS TO BECOME A PLACE WHERE MORE SMALL AND LOCALLY OWNED BUSINESSES CAN THRIVE, PARTICULARLY WITH A FOCUS ON ARTS AND ENTERTAINMENT.

UM, WE HEARD A LOT ABOUT WE WANT MORE ENTERTAINMENT AND WE WANT MORE, UH, SHOPPING, BUT WE WANT IT TO BE BOUTIQUEY.

WE WANT IT TO BE DIFFERENT.

WE DON'T WANT THE CHILIES AND THE, YOU KNOW, THE SAME OLD, SAME OLD KIND OF STUFF.

YOU'VE GOT A LITTLE BIT OF THAT ALREADY.

YOU DON'T WANT MORE.

UM, SMALL BUSINESS ENTREPRENEURIAL CULTURE GOES BACK TO THAT ECONOMIC PROSPERITY.

UM, THE THING HERE, WHEN YOU THINK ABOUT SMALL AND LOCALLY OWNED BUSINESSES, SMALLER BUSINESSES TEND TO THRIVE AND DO BETTER IN A MORE WALKABLE, THEY'RE MORE SUITED TO A WALKABLE PEDESTRIAN SCALE ENVIRONMENT THAN AN AUTOCENTRIC CAR ENVIRONMENT.

UM, WHEN YOU DESIGN, WHEN YOU'RE TRYING TO GET THE FAST FOOD RESTAURANTS, THE CHAIN RESTAURANTS, THE BIG BOX RETAIL, THOSE ARE ALL AUTOCENTRIC PARKING, LOTS MORE ROADS TO GET TO.

UM, WHEN YOU WANT THE MORE BOUTIQUE, SMALLER STUFF, THEY DEPEND ON THE VISITORS AND THE TOURISTS AND, AND MORE OF THE WALKUP TRAFFIC.

SO KIND OF THAT PEDESTRIAN COMPACT, UM, WALKABLE TYPE OF CONTEXT IS GONNA SUPPORT MORE OF YOUR SMALL AND LOCAL BUSINESSES, UM, AS WELL.

NOT TO SAY SMALL AND LOCAL BUSINESSES CAN'T SURVIVE IN, IN OTHER CONTEXTS, THEY CERTAINLY DO.

BUT, UM, THE SCALE OF A SMALL BUSINESS IS NOT GONNA BE ONE THAT THEY'RE GONNA HAVE THE MARKETING TO GO, YOU KNOW, ATTRACT A REGIONAL, A REGIONAL MARKET TO COME, UH, TO COME TO THEIR, TO THEIR BUSINESS.

AND IF THEY'RE ATTRACTING THAT SCALE MARKET, IT'S GONNA BE MORE ONLINE THAN IT WILL BE.

UM, FOLKS DRIVING THERE, UM, A LITTLE DEEPER HERE, BRINGING BACK THE ARTS THERE, THERE'S A LOT OF PUBLIC ART IN THE PUBLIC REALM HERE, BUT BRINGING BACK, UM, ARTS AND THEATER, UM, AS, AS PART OF THE ENTERTAINMENT MIX WAS SOMETHING THAT WE HEARD IN FOCUS GROUPS.

WE HEARD IN COMMUNITY MEETINGS, WE HEARD THAT FROM A NUMBER OF FOLKS.

UM, LOTS OF JUST INDIVIDUAL ONE-OFF IDEAS ON DIFFERENT WAYS TO BRING ENTERTAINMENT, UM, AND SHOPPING BACK TO, UH, BACK TO ALLISON.

AND THEN, UH, HERE YOU GO.

SO, UH, THIS WAS A HUGE ONE, RIGHT? UM, INCREASED DIVERSITY OF HOUSING OPTIONS, UM, PRICE POINTS, UH, CONTACT THE NEIGHBORHOOD CONTEXT, THE TYPE OF THE BUILDING ITSELF.

UM, THIS IS, UH, I MEAN, WE KNOW THIS IS THE KIND OF HOT TOPIC IN ADDISON RIGHT NOW.

THERE'S STRONG INTEREST IN MORE OWNERSHIP OPTIONS.

NOT NECESSARILY SINGLE FAMILY DETACHED, BUT MORE OWNER OWNERSHIP OPTIONS IN GENERAL.

UM, AFFORDABILITY IS, IS AN ISSUE IN ADDISON, AS IT IS IN EVERYWHERE RIGHT NOW WITH, WITH COSTS SKYROCKETING, WHETHER THAT'S ON THE OWNERSHIP OR THE RENTAL SIDE.

UM, SO, YOU KNOW, THERE HAVE BEEN EFFORTS AND SOME OF THE, THE DEMOGRAPHIC WORK AND THE, THE EXISTING CONDITION WORK SHOWS THAT THERE HAVE BEEN EFFORTS FROM THE TOWN TO GROW THE OWNER.

YOU KNOW, KIND OF TRY TO SHIFT THAT BALANCE A LITTLE BIT BETWEEN THE OWN RENT, UM, BUT DIFFERENT KINDS OF, OF OPTIONS, WHETHER THAT'S, UM, CONDO FLATS, WHETHER THAT'S COTTAGE COURTS, WHETHER THAT'S, YOU KNOW, MORE OWNERSHIP, YOU KNOW, TOWN HOMES, DUPLEX, THAT THERE'S A LOT OF, AGAIN, THERE'S A LOT OF DIFFERENT WAYS TO ACHIEVE THE GOAL, BUT THE GOAL HERE IS DIVERSIFYING THE, THE HOUSING OPTIONS TO, TO RETAIN THE FOLKS THAT YOU HAVE AND ATTRACT, UH, SOME OF THE RESIDENTS, UH, OF THE FUTURE WHEN WE GET INTO THE NEXT PHASE.

THERE'S ALSO SOME LIMITATIONS HERE.

THERE, THERE'S ONLY SO MUCH LAND IN ADDISON, AND THERE'S ONLY SO MUCH, UM, YOU KNOW, WHERE YOU CAN BUILD SOMETHING LIKE A SINGLE FAMILY DETACHED.

THERE'S REALLY NO LAND LEFT FOR THAT.

UM, SO LOOKING AT OTHER WAYS TO DIVERSIFY HOUSING OPTIONS, UM, THAT STILL MEET THE, THE QUALITY DESIGN OF THE COMMUNITY, UM, BUT ALSO FIT INTO THESE, UM, SOME OF THESE OTHER CONTEXTS THAT, THAT WE'RE TALKING, TALKING ABOUT.

YOU GUYS ARE AN URBAN PLACE.

I THINK THE FUTURE IS YOU'RE GONNA GET A LITTLE MORE URBAN, UM, AND WHERE DOES THAT HAPPEN AND HOW DOES THAT HAPPEN?

[01:15:01]

UM, AND THAT'S PART OF, THAT'S CONNECTIVITY.

PART OF THAT IS STARTING TO DESIGN MORE NEIGHBORHOODS THAT MORE THINGS ARE CLOSER.

SO MAYBE IN TODAY THERE, THERE MIGHT BE A NEIGHBORHOOD THAT DOESN'T HAVE SOMETHING CLOSE ENOUGH TO BIKE OR WALK TO.

WHERE COULD YOU PUT SOMETHING SO THAT IT BECOMES, YOU KNOW, CLOSER THAT THAT'S, THAT'S KIND OF WHERE, UM, WHERE WE ARE.

BUT THIS, THIS IS DEFINITELY SOMETHING, UM, THAT CAME OUT LOUD AND CLEAR, IS WE, WE WANT MORE OF THESE OPTIONS.

WE WANT MORE OWNERSHIP.

THERE'S ALSO THE SAME INTEREST, I THINK, IS THERE, BLESS YOU.

THE SAME INTEREST IS THERE ON THE RENTAL SIDE.

I THINK THE, THE RENTERS WOULD LIKE TO SEE A LITTLE MORE OPTIONS TOO, THAT, UM, YOU KNOW, SO THERE'S A, THERE'S SO MANY OPTIONS ON THE HOUSING SPECTRUM.

YOU ALL ARE LUCKY ENOUGH TO HAVE MORE THAN MOST TEXAS COMMUNITIES HAVE, BUT IF YOU'VE EVER BEEN TO THE NORTHEAST, OR I, WELL, I'LL JUST STICK WITH THE NORTHEAST.

THERE'S A LOT MORE DIFFERENT HOUSING STYLES THAT THAT CAN BE BUILT, UM, IF YOU WANT 'EM.

UM, AND ADDISON'S GONNA NEED SOME OF THOSE, UM, MIXED IN, UH, GOING FORWARD TO, TO MEET, TO AGAIN, TO RETRACT, TO RETAIN AND ATTRACT RESIDENTS INTO THE FUTURE.

EVAN, CAN I JUST JUMP IN JUST REAL QUICK? I WANNA RAISE, UH, THIS MIGHT BE A GOOD TIME TO JUST VERY QUICKLY RAISE THE ISSUE OF THE 2013 COMPREHENSIVE PLAN AS OPPOSED TO WHAT BECAME A HOUSING POLICY IN A SHORT PERIOD OF TIME.

IN, I BELIEVE 2015, IF YOU LOOK AT THE 2013 COMPREHENSIVE PLAN, IT VERY CLEARLY STATES DENSITY, DENSITY, DENSITY.

THAT'S HOW WE'LL GET THE MOST VALUE.

NO SURFACE PARKING LOTS, PARKING GARAGES, UH, MULTI-FAMILY DEVELOPMENTS.

THAT IS THE HIGHEST, UH, THE HIGHEST AND BEST USE OF THE PROPERTY.

AND THEN ALONG CAME THE HOUSING POLICY, WHICH INJECTED THIS NOTION OF OWNERSHIP.

AND I'VE ASKED THE STAFF TO LOOK INTO HOW THAT CAME TO BE THAT HOUSING POLICY, AND I REALLY, AND THERE REALLY ISN'T VERY MUCH HISTORY ABOUT IT.

UM, SO BEAR IN MIND AS WE GO THROUGH THIS DISCUSSION, THAT THE 2013 COMPREHENSIVE PLAN WAS VERY CLEAR IN SAYING, UM, DENSITY WAS, WAS WHAT WE'RE ABOUT, AND IT'S THE WAY THAT WE GET THE MOST BANG FOR THE BUCK.

SO I DON'T KNOW HOW HOT A TOPIC, I DON'T KNOW IF I AGREE THAT IT'S A REAL HOT TOPIC, YOU KNOW, UH, VOCAL COMMENTS DON'T NECESSARILY MEAN A MAJORITY IN TERMS OF THE OPINIONS, BUT I THINK THE MORE IMPORTANT ISSUE IS TO READ THE 2013 COMPREHENSIVE PLAN AND WHAT IT SAYS ABOUT THE ISSUE OF DENSITY, BECAUSE IT'S VERY, VERY CLEAR AND VERY DATA DRIVEN.

SO I JUST WANTED TO POINT THAT OUT AND GIVEN A COUPLE OF COMMENTS TOO.

I, SEVERAL THINGS WE'VE GONE OVER IN THE LAST FIVE TO 10 MINUTES ARE ALL THESE, THIS IS WHAT WE WANT, YOU KNOW, THE, THE GROVE, IT DOESN'T INTERACT, BUT WHEN IT, WHEN THOSE DEVELOPMENTS COME THROUGH THE TOWN, THEY'RE THE ONES THAT HAVE THE BIGGEST PEOPLE AT P AND Z OR CITY COUNCIL GRIPING OF, WE DON'T WANT ANY OF THAT CONNECTIVITY OR THE OPENNESS TO OUR NEIGHBORHOOD HOUSING POLICY.

I MEAN, THE SAME THING.

SO, SO I'M HEARING A LOT OF, NOT IN OUR BACKYARD, I MEAN, THAT, IT'S LIKE, WE'RE NOT, IT'S NOT VERY COHESIVE WITH THE WHAT, WHEN OPPORTUNITIES ARRIVE.

UM, IT'S A LOT OF COMMENTS THAT I HEAR IN HERE TONIGHT.

I MEAN, THAT, THAT'S SOMETHING, I MEAN, THAT'S A GREAT POINT.

SOME SOMETHING THAT WE WANT TO, WE ALWAYS TRY TO BREAK THROUGH THESE THINGS WHEN, WHEN WE'RE DOING THESE, THESE PLANS IS A COMP PLAN IS A GREAT TIME TO HAVE THESE BIG CONVERSATIONS ABOUT WHO YOUR COMMUNITY IS TODAY AND WHO YOUR COMMUNITY'S GONNA BE IN THE FUTURE AND WHY.

AND SET SOME OF THOSE POLICIES AND, AND DECISION MAKING PRINCIPLES THAT THE COUNCIL AND THE PLANNING COMMISSION, UM, AND STAFF CAN GO BACK TO.

UM, AND, YOU KNOW, AGAIN, THE, THE PROCESS IS, YOU KNOW, WE'RE TRYING TO MAKE EVERYONE FEEL HEARD, UM, EVERYONE FEEL CONSIDERED.

BUT AT THE END OF THE DAY, THE, THE, THE GOAL OF THIS IS TO DO WHAT'S BEST FOR THE BROAD MAJORITY OF, OF ADDISON, NOT THE VOCAL MINORITY.

AND SO, YOU KNOW, WE TRYING TO, TRYING TO FIGURE OUT WHERE THOSE LINES ARE IS SOMETHING THAT'S, THAT'S ALWAYS PART OF THE PROCESS.

UM, BUT I HOPE BY THE END OF THIS PROJECT THAT WE WILL HAVE ASKED SOME OF THOSE QUESTIONS AND GOTTEN SOME, UM, YOU KNOW, SOME FIRMER DECISIONS ON SOME OF THOSE, SOME OF THOSE LINES.

BECAUSE WE NEED TO KNOW AS WE START TO BUILD OUT THE PLACE TYPES AND THE FUTURE LAND USE MAP, UM, AND SOME OF THESE RECOMMENDATIONS OF WHERE INVESTMENTS SHOULD GO AND WHAT SHOULD BE BUILT, WHERE, UH, THERE, YOU KNOW, WE, WE GOTTA KNOW WHAT THE, THE GUARDRAILS ON ARE ON SOME OF THIS.

SO I DO HAVE ONE MORE ASPIRATION.

I, I JUST WANNA ASK MICROPHONE.

I'M NEW TO THIS WHOLE DISCUSSION OF, UH, FEE SIMPLE VERSUS APARTMENTS, BUT, UH, YOU SAID THE VOCAL MINORITY.

I WOULD LIKE TO KNOW WHERE THE VOCAL MAJORITY IS THEN, BECAUSE WHEN I READ THE COMMENTS HERE OVER AND OVER AND OVER AGAIN, I SEE A STATEMENT SAYING LESS APARTMENTS.

I DON'T SEE ANYONE FROM THE VOCAL MAJORITY SAYING WE

[01:20:01]

WOULD LIKE MORE APARTMENTS.

NOW I KNOW THERE ARE ECONOMIC ARGUMENTS, I UNDERSTAND THAT, BUT IF YOU'RE TALKING ABOUT WHAT PEOPLE ARE ASKING FOR, I, I'M TRYING TO UNDERSTAND WHERE YOU GET THE IDEA THAT THERE'S A BIG SUPPORT FOR APARTMENTS.

I DON'T BELIEVE I'VE SAID THERE'S BIG SUPPORT FOR APARTMENTS.

TALK ABOUT THE VOCAL MINORITY WHO TALK ABOUT FEE SIMPLE.

SO I'M ASSUMING THE OPPOSITE IS WHAT YOU, SO I THINK THE, WHERE APARTMENTS COME IN AND, AND WHERE SUPPORT FOR THAT FORM OF HOUSING COMES IN, IT'S LESS ABOUT THE HOUSING TYPOLOGY, IT'S ABOUT THE TYPE OF NEIGHBORHOOD THAT APARTMENTS SUPPORT.

SO THERE IS DESIRE, UM, WHILE NOT EVERYONE DESIRES IT, BUT THERE'S DESIRE FOR MORE MIXED USE NEIGHBORHOODS THAT PROVIDE A MIX OF HOUSING, EMPLOYMENT, RETAIL, ENTERTAINMENT OPTIONS, WALKABLE, STREET NETWORK, OPEN SPACE.

AND TYPICALLY THE ANCHOR OF THOSE TYPES OF PROJECTS IS DENSE RENTAL HOUSING.

TO THE POINT OF THE HOUSING DISCUSSION THAT WE'VE KIND OF WALKED INTO A LITTLE BIT HERE, OWNERSHIP HOUSING CAN BE DENSE AS WELL.

SO I THINK THAT'S SOMETHING THAT WE'RE GOING TO EXPLORE A LOT WHEN WE GET INTO HOUSING POLICY IS THAT I THINK IN GENERAL, THE THEME IN ADDISON ISN'T THAT PEOPLE ARE, ARE CONCERNED ABOUT DENSITY.

EVEN FOLKS THAT ARE, UM, I WOULD SAY OPPOSED TO RENTAL HOUSING, THEY GENERALLY DON'T HAVE GREAT CONCERNS ABOUT DENSITY.

UH, HOWEVER, UM, THERE IS A STRONG DESIRE TO SEE MORE OWNERSHIP HOUSING OPTIONS.

AND I THINK THE ECONOMIC REALITY THAT WE CAN ALL AGREE TO THAT IF YOU'RE GOING TO ACHIEVE THAT, IT'S GOING TO BE THROUGH DENSE HOUSING OPTIONS.

CONDO FLAT IS A PERFECT HOUSING TYPE THAT WE HAVE VERY LITTLE OF THE MARKET DOESN'T SUPPORT IT RIGHT NOW, BUT THAT DOESN'T MEAN IT WON'T SUPPORT IT 10 YEARS, 20 YEARS FROM NOW, OR IT DOESN'T MEAN WE CAN'T PURSUE STRATEGIES TO TRY TO GET THE MARKET TO SUPPORT IT.

UM, SO THERE'S GONNA BE A LOT OF OPPORTUNITY TO HAVE THAT DISCUSSION.

THE KEY THING, IF YOU WANT SOMETHING, YOU NEED TO HAVE ACTUAL STRATEGIES AND REGULATIONS THAT INCENTIVIZE THAT TYPE OF DEVELOPMENT.

AND RIGHT, RIGHT NOW, I'M NOT SURE WE'RE QUITE THERE YET.

YES, MA'AM.

SO THE, THE LAST ONE, UH, BUILD ON SUCCESSES THROUGH INNOVATION, UH, TO MAKE ADDISON MORE COMPETITIVE WITH NEARBY DISTRICTS AND CITIES.

UM, THIS, THIS IS A, A ANOTHER ONE THAT WE'RE KIND OF GROUPING A COUPLE THINGS TOGETHER, BUT THE, THE PRIORITIZATION OF REVITALIZATION AND REDEVELOPMENT, UM, THAT WAS A BIG PRIORITY.

BUT THE, YOU KNOW, THERE'S AN ACKNOWLEDGEMENT THAT, THAT YOU ARE COMPETING WITH SOME OTHER PLACES NOW THAT MAYBE 20, 20, 30 YEARS AGO, ADDISON WAS THE LEADER IN THIS URBAN DEVELOPMENT.

YOU, YOU PUT IT ON THE MAP.

WE TALKED ABOUT THIS LAST TIME, THAT THERE'S OTHER PLACES THAT HAVE REPLICATED THIS MIXED USE PATTERN AT A BIGGER SCALE.

AND IT'S STILL AUTOCENTRIC.

YOU DRIVE TO IT, YOU PARK IN A PARKING GARAGE, AND THEN YOU GO WALK AROUND AND, AND HAVE YOUR FUN FOR THE DAY.

WHERE ADDISON IS DIFFERENT IS, IT'S A, IT'S A MORE AUTHENTIC ORGANIC SCALE OF URBANISM.

IT'S, YOU'RE, YOU DON'T HAVE TO NECESSARILY HAVE GIGANTIC PARKING LOTS OR PARKING GARAGES EVERYWHERE TO MAKE IT HAPPEN.

THERE'S, YOU CAN GET POCKETS OF LAND AND POCKETS OF PLACES TO START TO MAKE KIND OF A, A SMALLER SCALE.

IT'S, IT'S A NEXT SCALE UP, A NEXT LEVEL UP FROM WHERE YOU ARE TODAY.

BUT IT'S NOT TO THE BIG, YOU KNOW, LEGACY TOWN CENTER SCALE ALL OVER ADDISON.

YOU MIGHT GET SOME OF THAT ALONG THE TOLLWAY IF YOU, YOU KNOW, IF YOU WANT SOME OF THAT TYPE OF SCALE.

BUT, UM, BUT THERE'S INTEREST IN BUILDING ON THAT, THAT INNOVATION, UM, WANTING TO KEEP, UM, ADDISON AND INNOVATOR, UM, AND, UH, YOU KNOW, AND, AND DOING THAT THROUGH, HOW DO YOU DO THAT THROUGH REDEVELOPMENT? THAT'S KIND OF WHAT THIS ASPIRATION IS TOWARDS.

YOU'RE NOT, THERE'S NOT AN INTEREST IN STAYING THE SAME.

THAT'S ANOTHER WAY TO PHRASE THIS.

THERE, THERE IS AN INTEREST IN HOW DO WE, HOW DO WE CONTINUE TO ITERATE AND INNOVATE AND EVOLVE TO KEEP US ON THE FOREFRONT AND NOT BECOME A PLACE THAT WE HAD OUR HEYDAY AND EVERYBODY'S PASSED US BY.

UM, AND I THINK IN THE CONVERSATIONS I'VE HAD WITH SOME OF THE DEVELOPMENT COMMUNITY AND TALKING WITH TONY, THAT IS A MUCH MORE REALISTIC POSSIBILITY THAN I THINK A LOT OF FOLKS IN ADDISON BELIEVE MIGHT HAPPEN.

SO I, I DON'T JUST ALL WANNA BE SUNSHINE AND ROSES.

I WANT TO KIND OF SHOW THE OTHER END OF THE SPECTRUM TOO.

I, I'M JUST CURIOUS 'CAUSE I THINK IT'S A NATIONAL PROBLEM MORE SO, AND GRANTED BEING IN THE BUSINESS, I, I GET IT, BUT I'M CURIOUS IF YOU SEE CITIES SIMILAR TAR, OURS, GRANTED PROBABLY MUCH LARGER HOW THEY'RE ADDRESSING AFFORDABILITY COMPONENT.

YOU DON'T HAVE LAND, WHICH MAKES DEVELOPMENTS MUCH MORE EXPENSIVE HERE 'CAUSE YOU'RE HAVING TO REDEVELOP OR TEAR DOWN TO BUILD SOMETHING ELSE.

SO IN MY MIND, YOU'RE STUCK WITH KEEPING OLD APARTMENTS BECAUSE THAT'S PROBABLY GONNA BE YOUR LI LOWEST PRICE POINT, OR YOU HAVE TO START LOOKING INTO THE TOWN DOING INCENTIVES TO IT.

ANYTHING ELSE HAVE YOU REALLY SEEN BEYOND THAT? SO, UM, THE FIRST STRATEGY IN A LOT

[01:25:01]

OF PLACES IS DENSITY.

UM, DENSITY HAS THE HIGHER VALUE PER ACRE, UM, YOU KNOW, GENERATES MORE OF THAT TAX REVENUE PER ACRE.

UM, THAT MAKES THINGS MORE AFFORDABLE ON THE CITY SIDE.

UM, ALSO, YOU KNOW, WE DO A LOT OF WORK IN, IN OTHER PLACES WITH JUST SMALL DEVELOPMENTS.

SOMETIMES YOU JUST HAVE TO GO SMALLER THERE.

I SAW SOMETHING THE OTHER DAY THAT TALKED, THE AVERAGE, THE AVERAGE HOUSEHOLD SIDE IN, IN 1960 WAS LIKE 600, 1600 SQUARE FEET VERSUS 3,200 SOMETHING.

TODAY, WE, WE LIKE THINGS BIG.

WE DON'T WANNA PAY FOR THE BIG, WE'VE, YOU, I SAY THIS EVERYWHERE AT SOME POINT, YOU PROBABLY HEARD ME GIVE THE ANALOGY, BUT WE'RE, WE ARE GETTING, WE'RE WE'RE GETTING THE CADILLAC AND WE'RE PAYING FOR THE HUGO OR THE FORD FOCUS, RIGHT? WE HAVE BEEN GETTING BIG HOMES, BIG SUBURBS, BIG COMMUNITIES FOR 20, 30 YEARS WITHOUT PAYING THE FULL COST OF IT.

AND SO EVERYTHING'S STARTING TO NORMALIZE WITH THE COST OF THE INFRASTRUCTURE, THE COST OF THE PUBLIC SAFETY AND SERVICES.

BUT TO YOUR POINT, I THINK FOR ADDISON, YOU HAVE TO ACKNOWLEDGE THAT THERE'S A PORTION OF THAT AFFORDABILITY SPECTRUM THAT'S GONNA BE VERY DIFFICULT FOR ADDISON TO GET.

IT'S JUST KIND OF PAST YOU.

IT'S KINDA LIKE NEW YORK CITY.

I MEAN, UM, AND THAT'S, THAT'S OKAY.

YOU'VE BUILT A GREAT PLACE WHERE PEOPLE WANNA BE, AND THE LAND AND THE PROPERTY IS VALUABLE.

I THINK THERE'S PARTS OF THE, PARTS OF THE COMMUNITY THAT YOU CAN STILL DO SOME THINGS TO KEEP THEM SOMEWHAT AFFORDABLE.

UM, AND THEN SOME OF IT IS JUST THE SIZE OF THE UNITS TO, TO KEN'S POINT, YOU CAN BUILD SOME CONDO FLATS, YOU CAN BUILD SOME COTTAGE COURTS, YOU CAN BUILD DUPLEX, TRIPLEX.

THERE'S, THERE'S A LOT OF OPTIONS IN THERE THAT CAN BECOME MORE AFFORDABLE THAT WE JUST, IN NORTH TEXAS, WE HAVEN'T BUILT A LOT OF THOSE OTHER OPTIONS.

AND, AND I GUESS THAT'S WHERE, YOU KNOW, I HOPE THAT WE CAN EMBED INTO THIS, IS HELPING EDUCATE PEOPLE OF WHY WE'RE MAKING THOSE DECISIONS WHEN WE WRITE THIS PLAN LIKE 10 YEARS DOWN THE ROAD OR 15 YEARS DOWN THE ROAD WHEN WE'RE NOT ALL SITTING HERE AND THEY GO, HOW DID THAT POLICY COME ABOUT? I, I, YOU CAN PUT OUT WHAT YOU WANT OF, THIS IS WHAT OUR PLAN IS.

BUT WHEN YOU HAVE ROADBLOCKS THAT ARE, MAKE IT INCAPABLE OF DOING CERTAIN THINGS, I, I HOPE THAT'S VERY, VERY CLEARLY DEFINED AND LAID OUT IN HERE.

SO I SKIPPED AHEAD THIS, I THINK THIS IS ONE OF MY LAST SLIDES, BUT I'M GONNA REMIND Y'ALL GET, LIKE, THIS IS THE STRUCTURE FOR THE PLAN, RIGHT? LOOK AT THE INTRODUCTION CHAPTER OF THIS PLAN.

WHAT'S NUMBER, THE SECOND BULLET, WHAT YOU JUST SAID IS EXACTLY WHY WE WANNA DO THAT IS ALL OF YOU THAT ARE GOING THROUGH THIS PROCESS RIGHT NOW, YOU'RE GONNA HEAR US TALK ABOUT THINGS.

YOU MIGHT HEAR ME MENTION A BOOK HERE OR THERE OR WHATEVER, BUT WE WANT, WE WANT THINGS IN THIS DOCUMENT THAT CAN BE REFERENCED BACK BY YOUR POLICY MAKERS, BY YOUR ELECTED OFFICIALS THAT YOU CAN REFERENCE BACK TO AND SAY, HERE'S WHY WE DID IT.

IN A LOT OF PLACES WE WORK, WE TIE IT BACK TO THE MONEY OF LIKE, YOUR CITY'S GOING TOWARDS INSOLVENCY, YOU, YOU GOTTA GET BACK THE OTHER WAY AND YOUR IN YOURS.

IT'S MORE ABOUT MAINTAINING, PRESERVING AND ENHANCING THOSE PROPERTY VALUES AND, AND STILL TRYING TO GET THAT MIX OF FOLKS THAT, THAT YOU HAVE TODAY.

BUT, BUT BACK TO, TO KEN'S POINT, I MEAN THE, THE CONTEXT OF THE DENSITY AND EVERYTHING TOGETHER IS WHAT DRIVES THE BUSINESSES.

UH, THERE, THERE'S A DIFFERENCE BETWEEN, YOU KNOW, A COSTCO THAT BRINGS PEOPLE FROM ALL AROUND, UM, VERSUS OTHER TYPES OF EMPLOYERS AND BUSINESSES THAT NEED THOSE PEOPLE.

CLOSE, CLOSE BY.

SO LEMME GO, LEMME GO BACKWARDS.

UM, YEAH, SO I GOT, GOT THE ASPIRATIONS.

SO, UM, WE'RE AT SEVEN 30.

YOU WANT ME TO GO AHEAD AND OKAY.

WE CAN TALK ABOUT YOU.

GOT YOU GOT IT.

SO, OKAY.

SO ALL OF THESE COME TOGETHER.

YOU'VE GOT VALUES.

WHAT ARE, WHAT ARE THINGS THAT THE COMMUNITY VALUES, AND THAT, THAT IS KIND OF A, A BROAD, KIND OF A BROAD DEFINITION, BUT WHAT ARE THINGS THAT THE COMMUNITY VALUES THAT COULD START TO GO INTO THINGS THEY WANT TO PRESERVE AND PROTECT, OR THINGS THAT, THAT START TO GET ASPIRATIONAL? THE SECOND LEVEL WE WENT TO ARE WHAT ARE THE ASSETS? WHAT ARE KEY THINGS ABOUT, ABOUT ADDISON THAT YOU WANT TO, UH, BUILD ON AND PROTECT THAT, THAT ARE, ARE KEY TO WHO ADDISON IS AND WHO YOU WANT TO BE IN THE FUTURE.

AND THEN YOU GET INTO THE ASPIRATIONS OF SOME OF THOSE MORE, MORE, UH, DESCRIPTIVE PHRASES THAT, THAT START TO DEFINE WHAT, UM, WHAT YOU WANNA BECOME IN THE FUTURE.

WE TOOK ALL THREE OF THOSE.

UM, AND THEN WE GET INTO THE, THE IDENTITY STATEMENT AND THE, THE FULL VISION STORY.

THESE HAVE BEEN WORDSMITH SEVERAL TIMES BY OUR TEAM.

UM, THEY'VE BEEN RUN BY STAFF, UM, CITY MANAGER, UM, GOT A LITTLE BIT OF FEEDBACK THERE AND INCORPORATED IT.

UH, WE, I WILL SAY WE FEEL PRETTY GOOD ABOUT THESE, BUT THIS IS NOT OUR PLAN.

THIS IS YOUR PLAN.

SO YOU CAN NITPICK WORDS, YOU CAN NITPICK THE WHOLE THING.

UH, I KNOW WE HAVE ONE PERSON THAT HAS REWRITTEN, UH, A COMPLETE NEW VERSION OF THE, OF THE VISION STORY.

UM, THE, THE GOAL HERE IS WE WANT YOU GUYS TO BE, TO BE COMFORTABLE WITH THIS.

SO THE, THE, THE SHORT PHRASE HERE, UM, WE ARE THE PACESETTER FOR URBAN COMMUNITIES IN TEXAS AND BEYOND.

WE SET THE STANDARD BY PRIORITIZING WALKABILITY AND BIKEABILITY TO FOSTER A DIVERSE AND THRIVING LOCAL ECONOMY IN A SAFE, VIBRANT, AND CONNECTED ENVIRONMENT.

[01:30:01]

BIKEABILITY WAS THE WORD THAT GOT, GOT THE MOST SCRUTINY THERE TO LIZ'S POINT EARLIER.

UM, YOU COULD TAKE THAT OUT, YOU COULD JUST SAY WALKABILITY.

UM, WE KEPT IT IN BECAUSE WE FELT LIKE THERE'S SOME ASPIRATION TO BE MORE BIKEABLE IN CONTEXT.

UM, THE LONGER STORY, UM, AND THIS IS SOMETHING, PICTURE THIS, MY, MY VOICE IS NOT THE ONE TO DO IT, BUT PICTURE THIS BEING PART OF A, OF A VIDEO OR SOMEBODY SAYING THIS ON THE, ON THE TOWN WEBSITE OR SOMETHING, RIGHT? UM, STARTS WITH THAT SAME SENTENCE.

I'M NOT GONNA REREAD IT.

UM, OUR HISTORY AS AN INNOVATIVE LEADER DRIVES US TO BUILD ON OUR PAST SUCCESS AND CONTINUE BEING THE BEST PLACE TO LIVE, WORK, AND VISIT.

WE AIM TO FURTHER OUR COMPETITIVE EDGE BY INVESTING IN A COMPLETE MOBILITY NETWORK, SMALL AND LOCAL BUSINESSES, AND A DIVERSE, A DIVERSITY OF QUALITY HOUSING OPTIONS SO THAT OUR RESIDENTS CAN HAVE THE HIGHEST QUALITY OF LIFE AVAILABLE.

BY FURTHER CONNECTING OUR MOST IMPORTANT AREAS, ENHANCING OUR COMMUNITY, AND BUILDING AN INCREASED SENSE OF PLACE AND VIBRANCE, WE'LL BE MORE UNIQUELY POSITIONED FOR ECONOMIC SUCE SUCCESS THAN ANY OTHER CITY CAN DARE TO CLAIM.

WE ARE INTENTIONAL WITH OUR DEVELOPMENT EMPLOYING COMMUNITY DESIGN PRACTICES THAT LIVE UP TO OUR HIGH STANDARDS BECAUSE WE KNOW THAT HOW SAFE WE FEEL IN OUR COMMUNITY HAS JUST AS MUCH TO DO WITH THE CAPABILITIES OF OUR EMERGENCY RESPONSE UNITS AS THE CARE WE PUT INTO DEVELOPING AND MAINTAINING OUR BUILT ENVIRONMENT IN AN INCREASINGLY COMPETITIVE CONTEXT.

WITH NEW WALKABLE DISTRICTS BEING DEVELOPED ALL OVER THE METROPLEX, WE CAN SET OURSELVES APART AND ESTABLISH OURSELVES AS THE BENCHMARK FOR DECADES TO COME BY BECOMING A PLACE THAT IS ENTIRELY WALKABLE, BIKEABLE, AND OR NAVIGABLE BY PUBLIC TRANSIT, BUILDING UPON WHAT HAS ALWAYS BEEN OUR MOST DISTINCT ASSET.

AS WE LOOK AHEAD TO 2050, WE RECOGNIZE THAT OUR STRENGTH LIES NOT IN EMULATING OTHERS OR IN APPEALING TO ALL, BUT IN EMBRACING WHAT SETS US APART.

WE UNDERSTAND THAT WE MAY NOT BE THE SPRAWLING COMMUNITY THAT APPEALS TO EVERYONE, BUT WE OFFER SOMETHING FAR MORE VALUABLE, A DISTINCT FLAVOR OF WALKABILITY, SAFETY, OPPORTUNITY, AND QUALITY OF LIFE THAT RESONATES WITH THOSE WHO PRIORITIZE COMMUNITY CONNECTION AND INNOVATION OVER A MERE SUBURBAN SPRAWL.

WE'RE DOUBLING DOWN ON WHAT HAS AL WHAT IT HAS ALWAYS MEANT TO BE.

ADDISON, ATTRACTING A DIVERSE RANGE OF INDIVIDUALS WHO SHARE OUR VISION AND VALUES TOGETHER.

WE'RE SHAPING A FUTURE WHERE ADDISON STANDS AS THE LEADER IN URBAN LIVING.

THIS IS THE ADDISON WAY.

ARE WE SUPPOSED TO COMMENT TO YOU? WHY DON'T WE, WHY DON'T WE, ? I WAS JUST, THAT WAS JUST A DRAMATIC PAUSE TO HAVE IT .

WHY DON'T WE, UH, DISCUSS THAT.

SO, UM, WHY DON'T WE, UH, DISCUSS THAT, THE VISION STATEMENT, THE VISION STORY AMONGST OUR TABLES.

FOR PURPOSES OF THIS, I'M GONNA ASK, UM, UM, WHERE AM I HERE, CAROL AND JOSEPH, TO JOIN OVER HERE WITH CATHERINE WHEELER SO THAT YOU'LL BE A TABLE OF FIVE THERE, RATHER THAN HAVING TWO TABLES OF THREE.

SO WHY DON'T WE, UH, TAKE ABOUT 10 MINUTES.

WOULD THAT BE ALL RIGHT, KEVIN? YEAH, I MEAN, I'M OKAY WITH A LITTLE BIT LONGER, BUT I'D, I'D LIKE FEEDBACK IN, IN A COUPLE OF WAYS.

JUST, ARE WE IN THE BALLPARK? DOES THIS SOUND GENERALLY JUST THE STRUCTURE OF IT? UM, YOU KNOW, ARE WE IN THE BALLPARK? IF YOU WANT TO GET TO SPECIFIC WORDS.

UM, YOU KNOW, IF IT'S BIKE, IF IT'S BIKEABILITY, IF IT'S PACESETTER, IF THERE'S CERTAIN WORDS IN THERE THAT, THAT, UH, YOU DON'T LIKE, UM, THAT'S, YOU KNOW, WE HAVE OPPORTUNITY TO REFINE, UH, CERTAIN WORDS.

BUT I, WHAT I REALLY NEED TO KNOW IS, ARE WE, ARE WE ON TRACK? DOES THIS SOUND LIKE ADDISON? DOES IT FEEL LIKE IT'LL INSPIRE FOLKS? UM, OR IS THERE PARTS OR THE WHOLE THING THAT NEED TO BE REWORKED? IS THIS, THE ONLY TIME THIS IS GONNA BE EDITED IS TONIGHT.

THERE'LL BE MORE OPPORTUNITIES TO EDIT, BUT WE'RE LOOKING FOR YEAH, NO, THERE, THERE, YEAH.

WE GOT IT.

BUT WE, WE WANT TO TRY TO GET THE BIG, KIND OF THE BIG STUFF.

OKAY, SO LET'S TAKE ABOUT, UH, WHAT ABOUT 12, 13 MINUTES? LET'S GO WITH 13 MINUTES.

[01:39:28]

THAT'S NOT HOW INTENDED TO MIND.

[01:40:10]

SHE'S ALSO A, SHE'S ALSO A CHAIR.

WELL, SHE, SHE CAME, WE CERTAINLY, AND THAT'S FINE, I THINK, I MEAN, THAT'S THE FUN.

SOME WE,

[01:45:29]

HERE'S YOUR, UH, HERE'S YOUR ONE AND A HALF MINUTE WARNING.

ONE AND A HALF MINUTES, GUYS.

WRAP UP.

OKAY.

UM, TIME.

SO LET'S HEAR, WHY DON'T WE START WITH THE TABLE IN THE BACK, THE CATHERINE TABLE, THE CATHERINE'S, UH, CATHERINE'S GONNA CORRECT ME AT THE END, , BUT I THINK OUR RESPONSE WAS THAT THERE WAS A LITTLE TOO MUCH FOCUS ON WALKABILITY AND BIKEABILITY.

UM, UH, DIFFERENT WORD MAYBE IS JUST CONNECTIVITY.

AND I GUESS ANOTHER THING THAT I GUESS I TALKED ABOUT, OR I THINK WE TALKED ABOUT IS JUST IT FELT LIKE THERE WAS A LOT OF FOCUS ON LOCAL AND NOT REGIONAL, NOT BUSINESS, NOT OTHER CORE ELEMENTS.

UM, SO NOW CATHERINE CAN CORRECT ME, , THERE'S NO CORRECTION, JUST AMPLIFICATION.

UM, ONE THING THAT CAME UP THAT I'VE FOUND REALLY INTERESTING IS WE HAVE SO MANY ELEMENTS THAT ARE ALREADY IN PLACE, THE CONNECTIVITY TO THE SILVER LINE, GOING TO DFW.

THINK ABOUT PEOPLE WHO CAN FLY INTO DFW AND GET TO ADDISON WITHOUT HAVING A CAR.

I MEAN, THAT TO ME IS HUGE.

WE HAVE THE HOTELS, WE HAVE THE RESTAURANTS.

SO HOW CAN WE MAKE THAT EVEN MORE, UM, OF A REALITY TO BRING PEOPLE FROM OUTSIDE HERE AND HAVE THEM ENJOY OUR ASSETS? SO THIS VISION STATEMENT IS GREAT.

IT'S A, IT'S A GREAT START, BUT IT DOESN'T TALK ABOUT THOSE KINDS OF ASSETS THAT CAN BE USED TO UPLEVEL THE, UH, ECONOMY AND THE ENVIRONMENT AND THE ACCESSIBILITY AND VISIBILITY FOR ADDISON.

OKAY, GREAT.

JIM, LET'S GO OVER TO YOUR TABLE OVER THERE.

THE GYM TABLE.

ALL RIGHT.

WE'RE GOOD WITH THE OVERALL CONCEPT HERE, BUT WE FEEL LIKE THE HEART OF ADDISON HAS NOT BEEN ADDRESSED IN IT.

WE'RE A SMALL TOWN WITH A CARING ATTITUDE.

IT'S THE PEOPLE.

AND I THINK THAT CAN BE ADDED IN THAT LAST PARAGRAPH, BUT I THINK THAT'S THE BIGGEST ASSET I SPENT MY LIFE IN DALLAS.

AND IF YOU CALL THIS TOWN THAT YOU GET RESPONSE AND THEY CARE AND YOU CAN TELL IT.

AND I THINK THAT'S REALLY IMPORTANT.

AND I DON'T KNOW HOW YOU STATE IT, WHERE IT'S APPROPRIATE IN THIS VISION STORY, BUT I THINK IT NEEDS TO BE THERE.

I THINK IT'S IMPORTANT.

YEAH, THAT'S A GREAT POINT.

WE'VE ALWAYS PRIDED OURSELVES ON HIGHEST QUALITY SERVICE

[01:50:01]

IN, IN EVERY RESPECT.

UM, OKAY, LET'S COME OVER TO DENISE'S TABLE.

OKAY.

WE, WE HAD A HUGE DEBATE ABOUT THE PRIORITIZING OF WALKABILITY AND BIKEABILITY AND PART OF IT'S MAYBE LANGUAGE TERMINOLOGY, CONNECTIVITY.

I LIKED THAT, THAT THEY MENTIONED, OR IS IT SOME KIND OF A MORE GENERIC MODE OF TRANSPORTATION OR SOMETHING TO, TO MAKE THAT A LOT MORE GENERIC? UM, HARDLY ANY DISCUSSION WHATSOEVER ABOUT OUR BUSINESSES AND WORKERS.

I MEAN, THAT JUST SURPRISES ME.

IT IS THE BREAD AND BUTTER OF THIS TOWN AND WHY WE HAVE ALL THE SERVICES AND ALL THAT.

AND JUST NONE OF IT WAS REALLY TOUCHED ON HERE.

UM, I THINK IT LACKS DISCUSSION OF LOCATION, CALL IT REGIONAL, CALL IT, IT IS THE, SPOKE TO ME OF THE CITY OF ANYWHERE YOU GET IS EASY TO GET TO THE AIRPORT'S, EASY SUBURBS, OTHER EMPLOYMENT CENTERS DOWNTOWN.

I MEAN, IT, IT, IT TO ME IS PROBABLY THE, ONE OF THE BIGGEST CROWN JEWELS OF HERE IS OUR LOCATION.

AND YOU SIT RIGHT ON THE TOLL ROAD, WHICH IS ONE OF THE BIGGEST CORRIDORS IN THE CITY, AND YOU'RE NOT FAR FROM 6 35.

AND, AND LOCATION ISN'T REALLY MENTIONED WHATSOEVER.

UM, AIRPORT WAS ANOTHER ONE THAT WE STILL THINK IS A HUGE, YOU CAN TIE THAT INTO BUSINESS LOCATION, ALL THAT TIES IN AND BUSINESS FRIENDLY.

I MEAN, IT'S ALWAYS HAD A REPUTATION OF BEING BUSINESS FRIENDLY.

OH, BUSINESS FRIENDLY.

YEAH.

AND IT DOESN'T, IT KIND OF SKATED OVER ALL.

I THOUGHT THIS FELT MUCH MORE, I'M SPEAKING FOR THE GROUP.

YOU CAN ARGUE WITH ME TOO MUCH MORE RESIDENTIAL FOCUSED IN NATURE WHEN WE ARE MUCH MORE BUSINESS DRIVEN.

GREAT.

YEAH.

TYLER? YEAH.

HEY, TYLER HAS SOMETHING TO ADD? YEAH, I WAS, UH, WE HAD A, SOME LIVELY DISCUSSION HERE FOR SURE.

I WANT TO SPEAK TO THE OTHER SIDE.

I THINK, UM, I DO BROADLY AGREE SOME, SOME MORE LANGUAGE ON THE BUSINESS SIDE AS WELL AS, UM, UH, THAT, THAT SORT OF STUFF WOULD BE BE GREAT IN THE LOCATIONAL ASSETS WE BROUGHT UP.

COMPLETELY AGREE.

HOWEVER, I WANNA STATE FOR THE RECORD OF THE, WELL, I'M SURE I'M NOT THE ONLY ONE UNDER 30 HERE.

LIKABILITY AND WALKABILITY IS EXTREMELY IMPORTANT TO ME AND MY GENERATION, AND I WANT THAT LANGUAGE TO STAY IF AT ALL POSSIBLE.

UH, I RECOGNIZE THE NEED FOR BALANCE, BUT THAT'S, THAT'S THE ONLY WAY CITIES ARE GONNA BE DESIGNED, UH, THAT'S EVER GOING TO WORK LONG TERM.

AND, AND EVEN MORE SO AS THE PRESSURES OF CLIMATE CHANGE AND ALL THAT SORT OF STUFF.

PUT MORE FINANCIAL STRESS ON CITIES WHO BUILD IN THE, YOU KNOW, POST WORLD WAR II DEVELOPMENT STYLE.

SO I WANT THAT LANGUAGE TO STAY.

UM, IF YOU WANT PEOPLE LIKE ME TO STAY, WE WANT YOU TO STAY TYLER.

FROM TYLER TO TAYLOR.

TAYLOR.

YOUR TAYLOR.

EXACTLY.

UM, OH, LIZ, I'M SORRY.

WHAT, WHAT I'M, WHAT I SEE MISSING IN THIS IS THE VISION THAT BUILT EDISON.

THE, THE PLANNING, THE COMMITMENT TO INVESTMENT IN THE, FOR THE FUTURE.

WE WOULDN'T BE SITTING HERE NOW, WE WOULDN'T HAVE DART HAD NOT THE EARLIER RESIDENTS OF ADDISON COMMITTED TO THOSE PROGRAMS AND ACTIVITIES.

I DO NOT THINK, UH, THIS BUILDING ON OUR DISTINCT ASSET, IF TRANSPORTATION IS, IS WHAT OUR MOST IMPORTANT ASSET IS.

I THINK THE, THE CARING PEOPLE, THE PLANNING, THE CONNECTIVITY THAT WE HAVE WITH THE TOLLWAY, THE AIRPORT, THE DART, UM, THAT'S AN EMPHASIS.

UM, BUT, BUT I REALLY DO THINK THE VISION THAT CREATED ADDISON, UH, IS, IS WHAT WE NEED TO BE BUILDING ON AND, AND REMEMBERING BECAUSE, UH, THERE WAS A WHOLE LOT OF VISIONING DONE.

TAYLOR.

OKAY.

WE TOO HAD, UH, HEALTHY DEBATES AND SOME OF THIS IS REPETITIVE AND SO OTHERS CAN, CAN AT OUR TABLE WANT TO PARTICIPATE.

BUT, UH, WE, I PERSONALLY OR DID TAKE SOME EXCEPTION TO A FEW OF THE KEY WORDS.

SO, YOU KNOW, WHEREAS WE'VE HEARD WALKABILITY, BIKEABILITY IS EXTREMELY IMPORTANT.

I ABSOLUTELY WANTED TO CONTINUE TO FOCUS ON REALLY THE ACCESSIBILITY OF ADDISON'S LOCATION WITHIN THE GREATER METROPLEX.

IT'S, IT IS CRITICAL.

IT'S A BIG REASON WHY ADDISON IS WHAT ADDISON IS AND WHAT SUPPORTS A LOT OF WHAT WE'RE TRYING TO ACCOMPLISH, UH, TO, UH, URBAN VERSUS WHAT I WOULD DESCRIBE BETTER MAYBE AS SUBURBAN INFILL.

NOW THAT'S A MOUTHFUL, BUT I DON'T KNOW THAT WE'RE REALLY AN URBAN COMMUNITY.

UM, AND WHEN YOU REALLY THINK ABOUT OUR DENSITY COMPARED TO WHAT OTHERS WOULD, WOULD EQUATE THAT TO, BUT I THINK IT'S CRITICAL THAT WE TALK ABOUT THIS.

WHAT IS THE CONCEPT OF SUBURBAN INFILL OR REDEVELOPMENT REDEVELOPED SUBURBIA IS KIND OF WHAT NEEDS TO, I WANT TO,

[01:55:01]

I WANT TO TRY AND ADDRESS OR, OR THROW OUT THERE AS A, A TERM.

I, I, THERE'S GOTTA BE SOMETHING IN THE PLANNING LINGO THAT, THAT RELATES TO THAT, THAT WILL HELP US DRIVE THIS PLAN.

UH, QUALITY HAS BEEN MENTIONED SEVERAL TIMES, AND IT REALLY WASN'T IN THE VISION STATEMENT AS MUCH AS I WOULD LIKE.

AND THAT I'VE ALWAYS FELT THAT ADDISON, REGARDLESS OF WHAT IT DOES, IT HAS THE BEST, BEST RESTAURANTS, BEST HOPEFUL TRAILS COMMUNITIES.

AND THAT IT CONTINUES IN THAT, IN THAT VEIN.

UH, AND ANOTHER ONE THAT WAS BROUGHT UP THAT WAS ALSO IMPORTANT WAS THE, THIS KIND OF THIS, I THINK HERE IT SAYS LOCAL ECONOMY, BUT REALLY IT'S THE ECONOMY.

IT'S BUSINESS FRIENDLY, IT'S SUPPORTING OF ALL BUSINESSES.

YOU KNOW, I DON'T REALLY O OFTEN THINK OF SOLELY THE LOCAL BUSINESSES IN ADDISON WHEN I THINK ABOUT THE OFFICE COMMUNITY AND SOME OF THE HEADQUARTERS THAT ARE HERE.

AND THEN WE DON'T WANNA LOSE SIGHT OF THAT AS, AS WELL.

SO I, I HIJACK QUITE A BIT.

SO LET ME OFFER OTHER OPINIONS HERE.

I I, I JUST WANNA GO BACK TO, I, I STILL, I LIKE THE WALKABILITY BIKEABILITY CONCEPT, BUT I, AND I, I, I GUESS IT NEEDS TO BE THERE 'CAUSE IT WILL GET LOST IF IT'S NOT.

BUT I, I STILL THINK THE, THE REAL ISSUE IS WE'RE TALKING ABOUT ALTERNATIVES TO CARS.

AND, UM, IF YOU, IF YOU BUILD FOR CARS, YOU GET CARS.

IF YOU BUILD FOR ALTERNATIVES, YOU HAVE AN OPPORTUNITY FOR PEOPLE TO MOVE AROUND IN, IN, IN OTHER WAYS.

SO, UM, THAT WALKABILITY BIKEABILITY THING IS VERY, VERY, VERY IMPORTANT.

UH, ALTHOUGH MAYBE THOSE AREN'T THE RIGHT WORDS.

ALL RIGHT.

AND, UH, ONE THING I MIGHT ADD IS, IS WHAT I'VE ALWAYS THOUGHT IS UNIQUE ABOUT ADDISON IS THE NOTION THAT WE ARE, WE'RE SORT OF THIS LITTLE POCKET, THIS LITTLE OASIS WITHIN A LARGER REGIONAL AREA.

WHEN I MOVED HERE, WHICH IS 34, 35 YEARS AGO ALMOST, UM, WE WERE AT THE NORTHERN BOUNDARY.

WE ARE NOW AT THE CENTER BECAUSE THERE'S AS MUCH BUSINESS GOING ON UP IN, UP IN LEGACY IN FRISCO AND AREAS.

THERE ARE AS MANY PEOPLE GOING NORTH ON THE TOLLWAY IN THE MORNING AS THERE ARE GOING SOUTH ON THE TOLLWAY IN THE MORNING.

WE ARE SMACK DAB IN THE MIDDLE OF IT.

AND YET WE HAVE A SMALL TOWN FEEL.

AND I GREW UP IN NEW YORK, IN WESTCHESTER COUNTY, AND BELIEVE IT OR NOT, I GREW UP IN A TOWN VERY MUCH LIKE ADDISON.

WE ARE A LITTLE POCKET OF TOWNS WITH A POLICE FORCE THAT CAME AND HELPED PUT MY FATHER BACK IN BED WHEN HE WAS SICK IN THE MIDDLE OF THE NIGHT.

MY MOTHER COULDN'T DO IT.

AND THE POLICE WOULD COME AND, AND DO THAT.

THAT'S THE KIND OF SERVICE THAT'S THE KIND OF COMPASSION AND SMALL TOWN FEEL.

AND YET YOU COULD WALK TWO BLOCKS TO THE TRAIN AND BE IN GRAND CENTRAL IN 29 MINUTES.

WE WERE 17 MILES FROM MIDTOWN MANHATTAN, AND YET WE WERE THIS POCKET OF PEOPLE WITH A POLICE FORCE THAT WOULD DO THINGS LIKE THAT AND THAT WERE LIKE ADDISON, BECAUSE ADDISON WOULD DO THE EXACT SAME THING.

AND I KNOW ADDISON EMPLOYEES HAVE DONE OTHER THINGS.

I, I WOULD LIKE TO CAPTURE THAT NOTION THAT WE ARE THIS LITTLE OASIS.

WE ARE SO UNIQUE IN OUR APPROACH TO THINGS.

YOU, YOU JUST, YOU DON'T GET, YOU KNOW, GO TO DALLAS, YOU GET PICKUP FOR TRASH LIKE ONCE A MONTH OR SOMETHING HERE.

YOU JUST CALL TOWN HALL AND SAY, HEY, I'VE GOT SOMETHING, CAN YOU COME GET IT? SURE.

AND IT'S GONE.

I MEAN, THAT KIND SERVICE, THAT KIND OF COMPASSION, UM, THE WAY THAT OUR EMPLOYEES TREAT AND INTERACT WITH RESIDENTS AND BUSINESSES, THE WAY THAT WE GO ABOVE AND BEYOND TO BE BUSINESS FRIENDLY, TO GET THE PERMITS DONE, TO GET PEOPLE THROUGH THE PROCESS OF DEVELOPMENT, THOSE KINDS OF THINGS THAT MAKES US VERY UNIQUE.

AND YET WE ARE PART OF A GIANT METROPLEX THAT ORIGINALLY WAS TO THE SOUTH AND NOW IS COMPLETELY ALL AROUND US.

AND WE ARE A INCREDIBLY VALUABLE AND VIABLE PART OF THAT, THAT CONNECTIVITY TO THE REGIONS.

I REALLY LIKE THAT COMMENT ABOUT HOW THE CONNECTIVITY IS NOT JUST WITHIN OUR COMMUNITY, BUT IT'S WITHIN THE GREATER METROPLEX BECAUSE WE'RE ACCESSIBLE TO, TO EVERYONE.

UM, AND SO I WONDER IF THERE'S A WAY TO CAPTURE THAT AS PART OF THE VALUES THAT HAVE BROUGHT US TO WHERE WE ARE NOW AND THAT WILL CARRY US FORWARD IS EXCELLENCE, ATTENTION TO DETAIL, COMPASSION, UM, UH, SUPERIOR SERVICE, THAT KIND OF THING, TO BE THAT UNIQUE COMMUNITY IN THE MIDST OF ALL OF WHAT'S AROUND US.

UH, JIM PECK, UH, SUE, I THINK IF YOU LOOK AT THE LAST LINE, THIS IS THE ADDISON WAY PRETTY MUCH CAPTURES THAT WHOLE THING.

YEAH.

AND, AND I, I AGREE WITH YOU, JIM.

THAT'S WHAT THE ADDISON WAY MEANS TO ME.

BUT I DON'T KNOW THAT, I MEAN, THAT'S LIKE A TAGLINE FOR THE CITY.

OH, NO, NO DOUBT ABOUT IT.

BUT IT'S MORE THAN A TAGLINE.

IT'S A WAY OF LIFE.

IT'S, IT'S A WAY OF, IT'S, IT'S, UH, IT'S THE WAY THAT OUR STAFF

[02:00:01]

INTERACTS.

IT'S WHAT WE DO.

IT'S HOW PEOPLE HANDLE THINGS AT THE HEALTH CLUB.

IT'S, IT'S ALL THOSE THINGS.

THE ADDISON WAY IS EXCELLENCE IN ALL WE DO, IN EVERYTHING WE DO.

AND I THINK THAT MAKES US VERY UNIQUE.

UH, ONE OF THE REASONS I WANT I WANTED TO LIVE IN ADDISON IS BECAUSE IT'S VERY MUCH LIKE TUCKAHOE, WHERE I GREW UP IN NEW YORK, SMALL TOWN IN A BIG METROPOLITAN AREA.

SO ALL OF ALL THE AMENITIES THAT ARE AVAILABLE TO YOU FROM A BIG METROPOLITAN AREA AND YET SMALL TOWN FEEL THAT YOU HAVE CARING PEOPLE WHO WILL DO EXTRAORDINARY THINGS TO, TO AFFECT YOUR LIFE.

I THINK OASIS IS GREAT.

OASIS.

YEAH.

LIZ LIKES OASIS.

I CAN, I CAN DIE HAPPY NOW.

, A COUPLE, JUST A COUPLE THINGS TO BUILD ON, ON EVERYTHING THAT WAS WAS SAID.

FIRST OFF, REALLY GREAT FEEDBACK.

APPRECIATE EVERY SINGLE THING THAT WAS SAID AND, AND WE WILL TAKE THAT, UM, AND WORK WITH IT.

UM, I DO WANT TO ESTABLISH A LITTLE BIT OF A LINE THOUGH.

THIS IS A COMP PLAN.

SO THE VISION WE'RE DESCRIBING HAS TO DO A LITTLE MORE WITH THE DEVELOPMENT OF THE COMMUNITY, NOT SOME OF THE, THE OTHER VALUES OF CUSTOMER SERVICE AND THINGS THAT WOULD BE A COUNCIL STRATEGIC PLAN, YOU KNOW, VALUES OF, OF STAFF.

SO WE'RE TRYING TO DIG A A LITTLE BIT LOWER INTO, YOU KNOW, DEVELOPMENT SPECIFIC TOPICS.

UM, THAT BEING SAID, YOU ALL ALL HAD REALLY GOOD, REALLY GOOD FEEDBACK.

UM, I, I THINK WHAT WE'RE GONNA ASK, WHAT WE'RE GONNA TRY TO DO, WE WERE JUST TALKING HERE, IS WE'LL PUT TOGETHER A, A BRIEF SURVEY TO GET OUT TO YOU GUYS TO TRY TO GET A LITTLE MORE FEEDBACK ON, ON WHAT YOU LIKE, UM, AND DON'T LIKE ABOUT THIS.

SO WE CAN KIND OF GET A SENSE FOR THE OVERALL GROUP, UM, AND GET SOME INPUT THAT WAY.

AND THEN WE'LL BRING IT BACK AT THE NEXT MEETING, UM, MID-APRIL, UM, AND TALK ABOUT IT AGAIN AND HOPEFULLY BE ABLE TO, UH, TO FINALIZE SOMETHING THERE.

UM, BUT I WOULD, YOU KNOW, I WOULD JUST KIND OF PUSH BACK AND CHALLENGE YOU A A LITTLE BIT.

DON'T, DON'T BE AFRAID TO USE SOME BOLD WORDS, LIKE IF, IF BIKEABILITY IS NOT THE RIGHT ONE.

I I, I FEEL LIKE THAT ONE WE TALKED INTERNALLY ABOUT PULLING THAT ONE OUT TO, UM, WALKABILITY IN OUR TEAM.

WE ALWAYS ASK THE QUESTION OF LIKE, IF, IF WE HAD TO BOIL THIS DOWN, THIS WHOLE THING DOWN TO ONE WORD, WHAT WOULD IT BE? WALKABILITY WAS THE WORD THAT OUR TEAM CAME UP WITH.

UM, IN TERMS OF DEFINING DEVELOPMENT CHARACTER OF, OF THE FUTURE.

I DON'T KNOW.

WE COULD BE BASED ON WHAT I HEARD HERE WE'RE TONIGHT.

I THINK WE MIGHT BE OFF THERE.

IT MIGHT BE SOMETHING ELSE.

UM, BUT I, LET ME, I WANNA, I WANNA ASK THIS THE RIGHT WAY.

UM, SO WHEN WE THINK ABOUT THE FUTURE DEVELOPMENT OF ADDISON AND WE SAY, YOU KNOW, WE'RE A, A REGIONAL, YOU KNOW, REGIONAL ATTRACTION OR WE HAVE REGIONAL CONNECTIVITY, HOW, HOW WOULD YOU, IN, IN OUR POSITION AS THE PLANNING TEAM, HOW DO WE USE THAT TO APPLY, UM, TO STARTING TO FIGURE OUT WHAT PLACES GO WHERE IN THE COMMUNITY, WHAT KIND OF NEIGHBORHOODS AND COMMERCIAL DO YOU NEED? IT'S, IT IS, IT'S CERTAINLY A FACTOR.

I THINK THE, THE TABLE IN THE BACK MENTIONED A GREAT POINT OF THINK ABOUT THE FUTURE OF PEOPLE THAT CAN FLY INTO DFW FROM ANYWHERE IN THE WORLD, HOP ON A TRAIN FOR 45 MINUTES AND BE IN ADDISON, TEXAS 30, 30 MINUTES EVEN BETTER.

UM, I, I TOOK THE BLUE LINE FROM ROULETTE ALL THE WAY TO THE AIRPORT FOR A FAMILY TRIP ONCE, AND I'M NOT SURE I WOULD EVER DO THAT AGAIN.

UM, AND I LOVE THE RAIL, I RIDE IT A LOT, UH, BUT , BUT YEAH, SO WE HAVE TO TRY TO GET IT SPECIFIC ENOUGH THAT IT CAN, WE'RE WE'RE REFERENCING THIS IN TERMS OF GUIDING THE DEVELOPMENT DECISIONS AND THE FUTURE DEVELOPMENT CHARACTER OF THE COMMUNITY.

THAT, THAT'S THE ONLY THING I, I WOULD ADD.

I DO THINK, YEAH, THE LOCATION IS, IS AN ASSET AND IT'S SOMETHING WE WANNA CONSIDER, BUT WE'RE TRYING TO THINK ABOUT IT OF, YOU KNOW, ARE, ARE WE TRYING TO BECOME A TOURIST DESTINATION BECAUSE PEOPLE CAN TAKE THE RAIL HERE.

UM, ARE WE, YOU KNOW, WHAT, YOU KNOW, OR WHAT, I'M SORRY, WHAT SUE, I'M SORRY.

.

UM, WE ARE A TOURIST DESTINATION.

I MEAN, YEAH, TOURIST IS DEFINED IN THE CODE AS ANY PERSON WHO DOESN'T LIVE HERE.

SO WE HAVE TOURISTS FROM FARMER'S RANCH, CARROLLTON.

SO IT'S GOOD POINT.

IT'S GOOD POINT.

THAT MAY NOT BE WHAT YOU MEAN, BUT WE ARE A TOURIST IN THAT CONTEXT.

I DIDN'T, BUT YES, YOU'RE, YOU'RE RIGHT.

I MEAN THAT THE FACT THAT THE FACT THAT WE WERE MEETING FOLKS IN RESTAURANTS AT LUNCH THAT DON'T LIVE IN ADDISON AND ASKING THEM WHAT THEY CARE ABOUT.

ADDISON SAYS A LOT ABOUT ADDISON BECAUSE A LOT OF PLACES THERE ARE SPECIFIC EFFORTS TO ONLY TALK TO THE RESIDENTS OF THAT PLACE.

UM, THE FACT THAT YOU ALL WANTED TO REALLY ENCOURAGE AND, AND GET INPUT FROM THE RENTERS, THE FACT THAT YOU WANTED TO GET INPUT FROM ALL WHO LIVE, WORK, PLAY, VISIT, UM, ADDISON, YOU KNOW, IS IMPORTANT.

SO, UM, I THINK, YOU KNOW, IT'S ALWAYS, EVERY TIME WE DO ONE OF THESE, WE HAVE TO PUT SOMETHING OUT THERE TO GIVE YOU GUYS TO POKE HOLES ON, UH, OR IN YOU POKE SOME HOLES.

WE, UM, WE'RE

[02:05:01]

NOT GOING TO IGNORE BY ANY MEANS.

WE'LL LISTEN TO IT.

WE'LL COME BACK WITH ANOTHER VERSION.

UM, I DO, WE WILL TRY TO COME UP WITH THAT SURVEY TO GET SOME HELPFUL FEEDBACK ON SOME PHRASES OR THE WHOLE THING.

AND WE'LL HAVE TO THINK ABOUT HOW WE DO THAT.

BUT WE'LL WANT TO GET RESPONSES TO THE SURVEY.

WE'LL COME BACK WITH ANOTHER VERSION OF IT.

UM, WE'LL GET THAT TO YOU A LITTLE BIT, UH, IN ADVANCE OF THE APRIL MEETING, AND THEN WE'LL TALK ABOUT IT AGAIN.

ALL RIGHT, GUYS.

UM, ALL RIGHT.

IS THERE A WRAP IT UP AT THIS POINT? WE UH, WE OPEN IT UP FOR, UH, AT THIS POINT WE OPEN IT UP FOR ANY MEMBER OF THE PUBLIC WHO'S HERE, WHO WANTS TO MAKE ANY KIND OF COMMENT, SEEING AND HEARING NO ONE.

WE ARE ADJOURNED.