* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting. [00:00:02] GOOD MORNING. IT IS NINE [1. Call Meeting to Order ] O'CLOCK AND IT IS TIME TO KICK OFF THE STRATEGIC PLANNING SESSION OF THE ADDISON CITY COUNCIL. AND WE HAVE A FULL HOUSE, WE HAVE A QUORUM, AND WHO HAVE ALL THE MEMBERS OF THE CITY COUNCIL. AND LOOKING FORWARD TO A, A DAY AND A HALF OF VERY PRODUCTIVE CONVERSATIONS. AND I WILL TURN IT OVER TO CITY MANAGER DAVID GAINES. WELL, THANKS, MAYOR. WE'RE VERY EXCITED FOR, UH, THE DAY TODAY AND THEN INTO TOMORROW. AND TO START OFF, UH, OUR FACILITATOR IS GONNA KICK IT OFF AND WE'RE GONNA GO A LITTLE BIT BACK AND FORTH TO TALK ABOUT KINDA WHAT WE PLAN TO ACCOMPLISH OVER THE NEXT FEW DAYS, BUT I WILL GO AND INTRODUCE HIM. UH, THIS IS NICK KITTLE. HE'S ALSO HAS HIS, UH, HIS TEAMMATE LAUREN HERE AS WELL. AND THEY'RE GONNA BE OUR FACILITATORS, UH, FOR THE NEXT TWO DAYS. SO NICK, I'LL KICK IT OVER TO YOU FOR AN INTRODUCTION. YEAH, DAVID, THANK YOU SO MUCH. [a. Discuss the Town Strategic Plan and Goal Setting for 2024. ] AND MAYOR, THANKS FOR KICKING US OFF. I REALLY APPRECIATE IT. AND THANK YOU ALL FOR YOUR TIME TODAY. UH, THIS IS GREAT. MY NAME'S NICK, NICK KITTLE. THIS IS LAUREN PANINO. WE'RE WORKING TOGETHER HERE TODAY TO HELP HOPEFULLY CREATE A GREAT STRATEGIC PLAN. AND THAT IS WHAT WE'RE, WE'RE AFTER OVER THE COURSE OF THE NEXT TWO DAYS. UM, A LITTLE BIT ABOUT THIS, JUST SO YOU HAVE A SENSE OF WHAT THE SCHEDULE'S GONNA LOOK LIKE, UH, OVER THE COURSE OF THE NEXT TWO DAYS. TODAY, THIS IS WHAT IT LOOKS LIKE. UH, A LITTLE BIT OF CONTEXT SETTING BY ADDISON ABOUT SOME OF WHAT WE'RE AFTER HERE. DAVID'S KICKED US OFF A LITTLE BIT. WITH THAT, WE'RE GONNA DO A COUPLE OF THINGS TO HELP SET SOME STANDARDIZED CONTEXT FOR IT. SO, UH, WHAT I CALL THE FOUR MODELS AS WELL AS THE FOUR CORNERS EXERCISE. SO WE'LL GET A CHANCE TO GO AHEAD AND VISIT WITH EACH OTHER BEFORE WE DIVE INTO, UH, THE ACTUAL MEAT OF THE MATERIAL. AND THE REASON IS BECAUSE THIS REALLY SETS THE FRAMEWORK AND ALLOWS US TO MOVE A LOT FASTER AS WE GO THROUGH WHAT WE'RE AFTER. UH, OF COURSE WE'LL TAKE A BREAK IN THERE IF YOU NEED IT. AND YOU GOTTA DO IT, JUST RAISE YOUR HAND AND BE LIKE, WE NEED A BREAK, NICK. WE CAN GO AHEAD AND MAKE THAT HAPPEN ANYTIME WE NEED TO MAKE THAT HAPPEN. UH, WE'LL GET INTO THE COUNCIL SURVEY RESULTS. I WANNA SAY THANK YOU FOR TAKING THE TIME TO FILL OUT THAT SURVEY. I KNOW IT WAS A LITTLE BIT, UH, MAYBE STRESSFUL OR ONEROUS TO GET IT DONE, BUT THE INFORMATION WE HAVE SYNTHESIZED AND WE'LL BE PROVIDING BACK TO YOU SO YOU CAN SEE WHAT EVERYBODY IS TALKING ABOUT, WHAT EVERYBODY'S THINKING ABOUT, AND WHAT THAT VISION FOR THE FUTURE LOOKS LIKE. SO WE'LL GET INTO THAT AS WELL. UH, THE GOAL WILL BE TODAY TO IDENTIFY THE KEY FOCUS AREAS. AND SO WE'RE, OUR HOPE IS THAT WE'RE GONNA FIND THESE KEY FOCUS AREAS. WE'RE GONNA DEVELOP WHAT THOSE LOOK LIKE, AND THEN WE'RE GONNA GET INTO THE STRATEGIC OBJECTIVES FOR EACH OF THOSE OR HOW WE'RE GONNA GO ABOUT MAKING THIS A REALITY. SO THOSE ARE THE DIFFERENT SECTIONS OF WHAT WE'LL RUN THROUGH TOMORROW. WE'LL FINISH UP IF WE DON'T GET DONE WITH THE STRATEGIC OBJECTIVES AND IF WE'RE DOING IT RIGHT, AND I HOPE WE CAN GET THERE. UH, WE'RE GONNA GET INTO PRIORITIZATION AS WELL. SO MY HOPE IS THAT WE CAN GET ALL THE WAY INTO THE PRIORITIZATION EXERCISES, WHICH IS REALLY FASCINATING AND REALLY TELLING, BUT IT'LL ALLOW US TO REALLY KIND OF SEE WHERE WE'RE SITTING WITH AND WHERE WE'RE AT, UH, WITH THE ENTIRE EXERCISE. SO THAT'S A LITTLE BIT ABOUT WHAT WE'RE AFTER, BUT, UH, DAVID, I WANNA TURN IT OVER TO YOU A LITTLE BIT OF CONTEXT SETTING MAYBE FOR WHY WE'RE HERE AND WHAT WE'RE DOING. SURE. THANKS NICK. UH, SO FOR THE STRATEGIC PLANNING SESSION, I THINK YOU HEAR US TALK QUITE A BIT ABOUT WHENEVER WE START A BUDGET PROCESS OR ANY KIND OF OUR ANNUAL PROCESSES THAT WE ALWAYS POINT BACK TO THE STRATEGIC PLANNING SESSION AS THOSE REALLY DEFINE THOSE GOALS THAT YOU'RE GONNA SEE WHEN YOU SEE A, A, AN ANNUAL BUDGET, WHEN YOU SEE A CIP, ANY OF THOSE DOCUMENTS ARE REALLY HAVE THE FOUNDATION OF THE STRATEGIC PLAN. SO WE'VE HAD A, A STRATEGIC PLAN HERE FOR A NUMBER OF YEARS. IT'S BEEN VERY SIMILAR, UH, AND HAVE PUT A LOT OF THOUGHT, A LOT OF WORK THAT WENT INTO THE STRATEGIC PLAN THAT CURRENTLY EXISTS, THE SEVEN PILLARS. UM, AND IF YOU LOOK BACK A NUMBER OF THOSE YEARS, IT WAS VERY SIMILAR AND THERE'S SOME SMALL CHANGES YEAR TO YEAR IN KINDA THE VERBIAGE OR MAYBE A DIFFERENT FOCUS IN THOSE PILLARS. UM, WE'RE GONNA DO KIND OF A RESET WITH THIS ONE. THIS IS A, A DIFFERENT APPROACH. WE'RE GONNA TRY TO JUST SAY WE'RE STARTING OVER. AND THIS IS NOT TO SAY ANYTHING NEGATIVE TOWARD THE STRATEGIC PILLARS. I THINK WHEN WE GET TO THE END OF THIS, YOU'RE GONNA SEE A LOT OF SIMILARITIES TO WHAT THE PILLARS ARE. I THINK THAT'S CERTAINLY NATURAL, BUT IT'S ALSO IMPORTANT FOR ANY ORGANIZATION TO STEP BACK AND HAVE A RESET LIKE THIS. SO WE CAN HAVE BUY-IN BOTH FROM COUNCIL, FROM THIS COUNCIL, AND ALSO FROM THE ORGANIZATION. SO I'M EXCITED FOR THAT. MY GOAL IS ALSO FOR THIS TO BE A, A TRUE RESET IN THAT WE DON'T DO THE SAME PROCESS EVERY SINGLE YEAR. I THINK IF WE CAN GET A VERY GOOD LONG RANGE STRATEGIC PLAN THIS YEAR, THE NEXT COUPLE OF YEARS, WE JUST COME AND WE TOUCH ON IT AND WE SAY, WHERE CAN WE TWEAK IT AND WE MOVE ON. SO THAT'S REALLY WHAT WE'RE LOOKING FORWARD TO, UH, WITH THIS STRATEGIC PLANNING SESSION. I'M EXCITED ABOUT IT. I THINK WE'LL DO A, WE'LL HAVE A LOT OF HEALTHY DISCUSSION TO GET TO THAT POINT. AND WE'RE ALSO PUT IT IN CONTEXT AS WE GO OF HOW DOES THIS FIT INTO EVERYTHING ELSE THAT WE'RE DOING? HOW DOES IT FIT INTO THE BUDGET PROCESS? AND OTHERWISE, IT'S ALSO, WE, WE ALSO HAVE TO PUT IT IN THE CONTEXT OF THE OTHER BIG CONVERSATION THAT'S GOING ON IN TOWN RIGHT NOW, WHICH IS THE COMPREHENSIVE PLAN. THERE'S GONNA BE SOME OVERLAP THERE. AS WE ARE GOING THROUGH THE COMPREHENSIVE PLAN PROCESS, WE'RE TALKING ABOUT WHAT DOES THE, WHAT DOES THE TOWN LOOK LIKE OVER THE NEXT 10, 20, 30 YEARS. CERTAINLY THAT'S GONNA DOVETAIL WITH THIS, BUT IT IS A DIFFERENT EXERCISE. REALLY TALKING FROM A COUNCIL PERSPECTIVE, WHAT ARE THOSE GOALS THAT WE WANT TO COMP ACCOMPLISH A LITTLE BIT MORE IMMEDIATELY THAN THE TOWN WIDE PERSPECTIVE, 20, 30 YEAR PERSPECTIVE THAT WE HAVE IN THE COMPREHENSIVE PLAN. I THINK IT'S GREAT THAT THEY'RE GOING ON SIMULTANEOUSLY. I THINK WE'RE ALL IN THAT MINDSET RIGHT [00:05:01] NOW OF TRYING TO THINK ABOUT WHAT IS THE FUTURE OF ADDISON AND THIS WILL REALLY, UH, GO WELL WITH IT. SO I'M EXCITED FOR THE SESSION. WHAT WE ULTIMATELY WANT TO GET OUT OF IT ARE THOSE FOCUS AREAS AND SAY, HERE'S A, HERE'S OUR OUR GOALS AND HERE'S SOME OF THE OBJECTIVES WE WANT TO GET SO THAT WE CAN TAKE THAT AWAY. AND THAT BECOMES HOW WE DETERMINE OUR SUCCESS AS AN ORGANIZATION AND ALSO HOW WE BRING POLICY DECISIONS THROUGH THE BUDGET AND OTHERWISE TO YOU. SO, UH, IT'S GONNA BE A PRODUCTIVE TIME AND I I CERTAINLY THINK IT'LL BE WORTHWHILE. I APPRECIATE YOU ALL TAKING THE TIME OUTTA YOUR BUSY SCHEDULES TO BE HERE FOR HIM. AND I WILL MAKE ONE OTHER COMMENT. WE HAVE A LOT OF, ALL OF OUR DIRECTORS ARE HERE, AND I DON'T WANT YOU TO BE, UM, UH, DISILLUSIONED BY THE FACT THAT THEY'RE ALL SITTING BACK HERE BECAUSE THEY'RE GONNA BE AN, THEY'RE ALL GONNA BE AN ACTIVE PART OF THIS CONVERSATION. WE'LL HAVE BREAKOUT SESSIONS WHERE THEY'RE GONNA BE MIXING IN AND HAVING THE SAME CONVERSATIONS. CERTAINLY THEY ARE ALREADY AND WILLING TO, TO JUMP UP AND TALK WHEN, EVEN WHEN WE'RE IN THIS, UH, FORMATION. SO JUST BECAUSE THEY'RE SITTING BACK THERE DOESN'T MEAN THEY'RE JUST AN AUDIENCE WATCHING. THEY'RE GONNA BE ACTIVELY A PART OF THE NEXT TWO DAYS. COULDN'T HAVE SAID IT BETTER, DAVID, WE'RE, THIS IS EXACTLY WHAT WE'RE HOPING FOR, WHICH IS THE STRATEGIC ALIGNMENT AND THIS OPPORTUNITY AND, AND, UH, TO HAVE THE TEAM BACK HERE, OUR DEPARTMENT HEADS, TO BE ABLE TO HELP INFORM THE CONVERSATION AND FOR YOU ALL TO BE ABLE TO MAKE DECISIONS ABOUT HOW WE BEST MOVE FORWARD. AND, UH, YOU'VE PROVIDED US WITH GREAT FEEDBACK ABOUT WHAT THAT VISION LOOKS LIKE FOR THE FUTURE. SO WE'LL TALK ABOUT WHAT YOU SAID, WE'LL HOLD THE MIRROR UP AND TAKE A LOOK AND HAVE THOSE DISCUSSIONS. AND IT'S GONNA BE A GREAT, IT'S GONNA BE A, HOPEFULLY A LOT OF FUN. WE'LL BUILD IN SOME FUN INTO IT ALONG THE WAY AS WELL. UM, BUT TO GET US KICKED OFF, I KNOW HOW THESE KINDS OF THINGS GO. I'VE HAD THESE KINDS OF MOMENTS BEFORE. WE DO THIS ACROSS THE COUNTRY. AND WHAT I'LL SAY IS IT'S IMPORTANT FOR US TO GET WARMED UP A LITTLE BIT TO GET OURSELVES IN THE RIGHT MINDSET FOR THIS. SO WE'RE GONNA TRY AN EXERCISE THAT I REALLY ENJOY CALLED THE FOUR CORNERS. HERE'S HOW IT WORKS. WE'RE GONNA START OFF TODAY BY THE FOUR CORNERS OF THE ROOM. SO I'M GONNA STATE A TOPIC, I'M GONNA MAKE A STATEMENT, AND THEN I WANT YOU TO EITHER STRONGLY AGREE, AGREE, DISAGREE, OR STRONGLY DISAGREE WITH THE STATEMENT. AND THAT IS STAFF AS WELL. SO THE IDEA IS THAT WE'RE GONNA GO AND MOVE TO A CORNER OF THE ROOM. THIS OVER HERE, NEXT TO THE, THE NASA, UH, APOLLO 13, THE MOON LAUNCH CAPSULE IS, UH, STRONGLY AGREE. THE MOON CAPSULE OVER THERE IS AGREE, DISAGREE, STRONGLY DISAGREE. SO WHATEVER THE STATEMENT IS, HOWEVER YOU FEEL, MOVE TO THAT CORNER. NOW, HERE'S WHAT WE'RE GONNA DO. YOU'RE GONNA TALK AMONGST YOURSELVES FOR ABOUT TWO TO THREE MINUTES ABOUT WHY YOU AGREE WITH THE FOLKS THAT ARE WITH YOU. SO YOU'RE GONNA TALK ABOUT HOW RIGHT YOU ARE, AND OF COURSE YOU'RE RIGHT. WE'RE GONNA TALK ABOUT HOW MUCH WE AGREE WITH EACH OTHER. AND THEN WE'RE GOING TO HAVE A CONVERSATION WHERE WE TRY AND CONVINCE PEOPLE TO MIGRATE OVER TO OUR POINT OF VIEW. SO WE'LL HAVE THE STRONGLY DISAGREES TALK WITH THE STRONGLY AGREES. AND WE'LL DO THIS AND SEE IF YOU CAN CONVINCE PEOPLE TO MIGRATE TO YOUR POINT OF VIEW. WE'LL DO A COUPLE OF THESE, UH, AND THEN WE'LL MOVE ON WITH THE DAY AND SORT OF GET INTO THE REST OF THE MATERIAL. BUT THAT'S HOW WE'RE GONNA KICK THINGS OFF HERE. SO LET'S JUST GO AHEAD AND DO THIS AGAIN, STRONGLY AGREE OVER HERE, AGREE OVER HERE, DISAGREE, STRONGLY DISAGREE OVER HERE. I WANNA THANK YOU FOR PARTICIPATING IN THIS PARTICULAR EXERCISE. AND, UH, AND JUST HIGHLIGHT A COUPLE THINGS OUT OF IT THAT I THINK ARE IMPORTANT FOR US TODAY. ONE OF THE THINGS IS THAT, THAT'S PART OF WHAT WE'RE AFTER, IS CONVINCING PEOPLE AND HELPING PEOPLE MIGRATE TO OUR POINT OF VIEW. THAT'S PART OF WHAT WE'RE HERE TO DO. THAT'S PART OF WHAT WE'RE HERE TO DO, IS HELP CONVINCE PEOPLE TO MOVE OVER. AND, AND THE IDEA IS THAT WE DEVELOP THAT OPEN MIND AND WE ARE ABLE TO MAKE A COHESIVE ARGUMENT. AND THEN WHEN WE MAKE THAT ARGUMENT, SOMETIMES WE CONVINCE PEOPLE TO OUR POINT OF VIEW. AND IT'S OKAY TO MIGRATE TODAY. YOU MAY BE IN A PLACE AND SOMEONE ELSE IS GONNA HAVE THE CHANCE TO MAKE A COMPELLING ARGUMENT ABOUT SOMETHING THEY FEEL NEEDS TO BE IN THE STRATEGIC PLAN. AND YOU'RE GONNA SAY, YOU KNOW WHAT? THAT ARGUMENT CONVINCES ME. I'M WITH YOU ON THIS. THAT'S OKAY FOR US TO BE ABLE TO DO THAT. THE OTHER THING IS, WHEN YOU TALK ABOUT WHAT YOU LEARN FROM IT ITSELF, DID YOU LEARN MORE FROM THE PEOPLE THAT YOU AGREED WITH? OR THE PEOPLE THAT YOU DISAGREED WITH DISAGREED, DISAGREED, DISAGREED WITH. SO HERE IT IS, BUT DID YOU HAVE MORE FUN WITH THE PEOPLE THAT YOU AGREED WITH? ? OH YES, PROBABLY. RIGHT? SO THERE'S THIS WONDERFUL CATCH SIDE OF THAT, WHICH IS TO SAY, WE LOVE TALKING WITH THE PEOPLE THAT WE AGREE WITH, BUT WE LEARN MORE FROM THE PEOPLE THAT WE DISAGREE WITH. AND SO I JUST ASK THAT TO BE A PART OF THE FRAMEWORK OF THINKING ABOUT TODAY AS WELL, WHICH IS OPPORTUNITIES TO LEARN ABOUT WHERE WE'RE COMING FROM. ALSO, I'D LIKE YOU TO RECOGNIZE THAT EVEN WHEN WE HAD DISAGREE AND STRONGLY AGREE, THEY WERE MAKING A SIMILAR ARGUMENT ON A COUPLE OF THESE. SO AGAIN, WE MAY HAVE OPPOSITE VIEWPOINTS THAT AREN'T ACTUALLY OPPOSITE SOMETHING TO CONSIDER AS WE GO THROUGH TODAY. AND THAT'S WHAT I LIKE ABOUT THIS PARTICULAR EXERCISE. PLUS IT REC WE ALLOW OURSELVES TO FULLY UNDERSTAND WHO LOVES PINEAPPLE ON PIZZA AND WHO DOES NOT, WHICH IS ONE OF THOSE DIVIDING LINES THAT WE SHOULD JUST, YOU KNOW, REALLY THINK STRONGLY ABOUT. DON'T YOU THINK LIKE THIS IS A, THE DIVISION OF AMERICA SHOULD START ON A PINEAPPLE BASIS, BUT THAT'S JUST NOT HOW WE WORK. YOU KNOW, IT'S NOT HOW IT IS. UM, LAST THING I WANNA MAKE IS A COMMENT ABOUT AI FOR A SECOND HERE. AS SOMEBODY WHO DEALS WITH COMMUNITIES ACROSS THE COUNTRY, I HAVE SEEN IT USED AS A TOOL AND A WEAPON. AND THE WEAPONIZATION OF IT INCLUDES THINGS LIKE BOTS, UH, CREATING PUBLIC COMMENT THAT'S FAKE AND OVERWHELMING. SO IT SEEMS LIKE THE OPINION OF [00:10:01] THE PUBLIC IS ONE THING, BUT IT'S ABSOLUTELY NOT THAT. AND I'VE SEEN THAT ACTUALLY HAPPEN IN A COMMUNITY THAT I WORK WITH. ON THE OTHER SIDE, I HAD SOME FOLKS, UH, IN MAINE THAT WERE HOPELESSLY INCAPABLE OF BEING KIND TO THEIR RESIDENTS. SO I TOLD THEM TO STOP WRITING THEIR RESIDENTS, RUN EVERYTHING THEY SAY THROUGH AI AND SPIT OUT A BETTER RESULT. THEY JUST WON AN AWARD FOR CUSTOMER SERVICE. SOMETHING WON AN AWARD. THAT'S RIGHT. SOMETHING WON AN AWARD. YES. POINT OF CLARIFICATION ON THAT. THAT'S RIGHT. THEIR NAME WAS SIGNED TO IT. SO I ONLY STATE THAT IF YOU'RE NOT LOOKING AT THIS AS A TECHNOLOGY THAT YOU NEED TO DEAL WITH, IT IS THERE AND IT'S AVAILABLE. IT'S LIKE DEALING WITH PICKLEBALL. IT'S RIGHT IN YOUR FACE AND YOU'RE GONNA HAVE TO DEAL WITH IT AT SOME POINT. SO YOU MIGHT AS WELL START THINKING ABOUT WHAT THAT LOOKS LIKE BECAUSE IT IS AVAILABLE AND, AND IT'S SOMETHING THAT, UH, MANY COMMUNITIES ACROSS THE COUNTRY ARE DEALING WITH RIGHT NOW. SO I JUST BRING THAT UP AS A, AS SOMETHING THAT'S VERY TIMELY AND RELEVANT AND TOPICAL. UM, MOVING RIGHT ALONG. I WANNA TALK TO YOU ABOUT FOUR FRAMEWORKS FOR CONSIDERATION. THESE ARE FOUR MODELS THAT I LIKE. I LIKE INTRODUCING THESE TO COUNCILS BECAUSE AGAIN, IT HELPS US CREATE A BASELINE FOR DISCUSSION. SO THAT'S IT. I'M NOT GONNA BELABOR THESE POINTS, I JUST WANT TO INTRODUCE THEM TO YOU AND ALLOW THEM TO BE PART OF THE BACKGROUND PROGRAM AS WE GO THROUGH TODAY. SO, UH, INDULGE ME FOR JUST A MINUTE BECAUSE I THINK THESE ARE SOME GREAT FRAMEWORKS FOR US TO USE. FIRST IS GOVERNANCE GUIDELINES AND BOARD GOVERNANCE GUIDELINES. WHAT I'LL SAY IS, I DON'T NEED TO BELABOR THIS POINT WITH YOU ALL BECAUSE YOU ALL DO THIS VERY WELL, HAVING TALKED WITH STAFF AND HAVING TALKED, UH, AND, AND READ SOME OF THE WORK THAT YOU'VE ALREADY DONE, YOU'RE ON THIS ALREADY. AND SO IT'S NOT SOMETHING I NEED TO EMPHASIZE TOO MUCH WITH YOU. BUT WHAT THIS IS, IS ESSENTIALLY STATING THAT THE ROLE OF COUNCIL AND THE ROLE OF GOVERNANCE IS A DOWNWARD EXTENSION OF OWNERSHIP, NOT AN UPWARD EXTENSION OF MANAGEMENT. THERE'S A DIFFERENCE THERE. SO THE IDEA IS THAT YOU'RE REPRESENTING THE OWNERS OF THE COMMUNITY AND THAT'S THE RESPONSIBILITY OF THE BOARD. IT IS NOT, HOWEVER, THE UPWARD EXTENSION OF MANAGEMENT, THAT'S A VERY DIFFERENT THING. SO YOUR GOAL IS TO HOLD THE CITY MANAGER ACCOUNTABLE FOR THE RESULTS BEING ACHIEVED THAT YOU SET. THAT'S WHAT WE'RE AFTER, IS MAKING SURE THAT WE'RE HOLDING STAFF RIGOROUSLY ACCOUNTABLE AND WE SET THE GUIDELINES WHAT'S ACCEPTABLE IN TERMS OF ETHICS, RIGHT? SO WE SAY, HERE'S HOW WE WANT YOU TO PLAY WITHIN THE RULES OF WHAT HAPPENS HERE. AND THAT'S PART OF OUR BOARD GOALS IS, IS MAKING SURE THAT WE UNDERSTAND FOR THE CITY MANAGER AND STAFF AS A RESULT, HEY LOOK, HERE'S HOW WE EXPECT YOU TO PLAY BY THE RULES. HERE'S WHAT THE RULES LOOK LIKE SO THAT EVERYBODY'S VERY CLEAR ON THAT. I WORK WITH COMMUNITIES THAT DON'T HAVE THIS SOMETIMES, OR THEY HAVE COUNCIL MEMBERS WHO ARE DIRECT STAFF MEMBERS OR THOSE KINDS OF THINGS. THAT CREATES A REALLY DIFFICULT SITUATION. 'CAUSE WHEN YOU HAVE SEVEN PEOPLE DIRECTING DIFFERENT STAFF MEMBERS TO DO DIFFERENT ACTIVITIES, IT BECOMES OBVIOUSLY A VERY BIG PROBLEM. UM, I UNDERSTAND THAT NOT TO BE THE CASE HERE, BUT I JUST WANT TO EMPHASIZE THIS 'CAUSE I THINK IT'S IMPORTANT FOR US TO DO WHEN WE TALK ABOUT IT. I LIKE TO USE THE ANALOGY OF BOWLING. I THINK BOWLING IS A REALLY EXCELLENT ANALOGY FOR THIS. AND SO LET ME JUST PLAY THIS ONE OUT FOR A SECOND HERE, WHICH IS YOUR GOAL IS TO SET UP THE PINS. THAT'S WHAT WE'RE DOING TODAY IS SETTING UP OUR PINS AND MAKING SURE WE KNOW THE TARGETS THAT WE'RE AFTER. OKAY? THE GUTTERS ARE THOSE BOARD GOVERNANCE GUIDELINES AND MAKING SURE WE UNDERSTAND, RIGHT? IF WE'RE TOO FAR A FIELD ONE WAY OR THE OTHER, WE'RE IN THE GUTTER. SO WE WANNA MAKE SURE WE UNDERSTAND CLEARLY WHAT GOOD GOVERNANCE LOOKS LIKE AND MAKE SURE THAT WE'RE STAYING WITHIN THOSE BOUNDS. THE BALL IS THE BUDGET IN THE STAFFING. SO WHEN YOU GO THROUGH THIS BUDGET PROCESS AND YOU DEAL WITH STAFFING, THAT'S WHAT WE'RE ACTUALLY KNOCKING THOSE PINS DOWN WITH. SO THE BUDGET PROCESS BECOMES THE MECHANISM BY WHICH WE ACHIEVE OUR STRATEGIC OBJECTIVES, WHICH ARE AGAIN, THOSE BOWLING PINS. AND LAST UP THE UH, CITY MANAGER IS THE BOWLER. AND SO WHEN WE'RE PROVIDING DIRECTION, WE'RE HELPING THEM UNDERSTAND WHAT IT IS THAT WE'RE LOOKING FOR OUT OF A BOWLER. NOW WE CAN KEEP SCORE, WHICH IS IMPORTANT IN BOWLING, KEY PERFORMANCE INDICATORS, MEASUREMENTS, THOSE KINDS OF THINGS. THAT'S HOW WE KEEP SCORE. BUT AGAIN, JUST IN TERMS OF THE ROLES, I LIKE BOWLING AS AN ANALOGY BECAUSE WE WANNA MAKE SURE THAT OUR BOWLER IS CAPABLE OF KNOCKING DOWN AS MANY PINS AS POSSIBLE. AND WE DO THAT THROUGH THAT BUDGET PROCESS. BUT ALSO TODAY IS US SETTING UP THE PINS. SO THAT'S WHAT WE'RE AFTER IN THIS ANALOGY. AGAIN, LIKE I SAID, I'M NOT GONNA BELABOR THE POINT. YEP, YEP. MOVING ALONG. ALRIGHT. THIS RIGHT HERE IS UH, SOMETHING I CALL THE FOUR FORCES MODEL. THIS IS ONE OF THOSE THINGS THAT I THINK BECOMES DIFFICULT FOR US IN CITY GOVERNMENT IN GENERAL. EVERY COMMUNITY THAT I WORK WITH STRUGGLES WITH THESE, WHAT I'LL CALL COUNTERBALANCING FORCES. THE FIRST ONE IS THE EFFICIENCY VERSUS RESPONSIVENESS. WE HAD THIS DISCUSSION, BUT WHAT I WANNA DRAW YOUR ATTENTION TO IS THAT THEY DO SOMETIMES FALL ON OPPOSITE ENDS OF THE SPECTRUM. NOW YOU CAN PROVIDE BOTH. IT IS JUST VERY EXPENSIVE TO DO THAT. WE CAN DO EFFICIENCY AND RESPONSIVENESS. IT'S JUST EXPENSIVE TO DO THAT. WE KNOW HERE WHERE WE LEAN MORE IN THE RESPONSIVENESS SIDE THAN WE DO IN THE EFFICIENCY SIDE. BUT AGAIN, IT WASN'T LOST AND DAVID MADE THE POINT. WE CAN'T JUST TURN A BLIND EYE TO EFFICIENCY BECAUSE THAT'S SOMETHING THAT WE HAVE TO DEAL WITH AS WELL. WE HAVE A RESPONSIBILITY, A FIDUCIARY RESPONSIBILITY TO THE TAXPAYERS. SO AGAIN, COUNTERBALANCING FORCES THAT SOMETIMES CAN BECOME A STRUGGLE. UM, AND YOU MAY WEIGH IN IN A DIFFERENT PLACE. EVERY SINGLE ONE OF YOU MAY WEIGH IN, IN A DIFFERENT PLACE ON WHERE YOU FALL IN THE SPECTRUM. THE OTHER ONE IS INDIVIDUAL RIGHTS VERSUS PUBLIC GOOD. UH, WHEN I WAS A PUBLIC WORKS DIRECTOR IN COLORADO SPRINGS, WE HAD TO DO A MAJOR ROAD WIDENING PROJECT, UH, EAST WEST ROAD WIDENING [00:15:01] PROJECT. I HAD TO USE, AND EVERYBODY LOVES THIS WORD, THIS IS BLASPHEMY IN TEXAS, EMINENT DOMAIN . BUT IT'S WHAT WAS NECESSARY IN ORDER TO SERVE THE PUBLIC GOOD. WE COULD NOT NOT ALLOW THIS ROAD TO BE CONSTRUCTED BECAUSE IT MOVED SO MANY CARS EAST AND WEST. IT SIMPLIFIED OUR TRAFFIC ISSUES ON, ON SO MANY DIFFERENT LEVELS. BUT I HAD A RESPONSIBILITY TO GO OUT AND VISIT WITH EVERY SINGLE ONE OF THOSE RESIDENTS THAT WAS AFFECTED. I SAT DOWN AT THEIR KITCHEN TABLES. 'CAUSE AT THE END OF THE DAY, AND WE TALKED ABOUT THIS TOO, RIGHT? IF PEOPLE DON'T, PEOPLE DON'T CARE WHAT YOU KNOW UNTIL THEY KNOW THAT YOU CARE. AND THAT'S JUST IT, YOU KNOW? SO WE'VE GOTTA MAKE SURE THAT WE'RE DOING THIS, BUT THESE ARE COUNTERBALANCING FORCES. SOMETIMES WE HAVE TO MAKE HARD DECISIONS RELATED TO INDIVIDUAL RIGHTS VERSUS PUBLIC GOOD. AND THOSE ARE DIFFERENCES BECAUSE WE ALL HAVE A DIFFERENT FEELING ABOUT WHICH WE'RE HERE TO SERVE SOMETIMES. SO JUST RECOGNIZE THAT THOSE ARE THINGS THAT STAFF IS CONSTANTLY DEALING WITH. THOSE ARE CONSTANTLY DEALING WITH. AND, AND YOU ALL ARE AS WELL. WHERE DO I FALL ON THE SPECTRUM OF THIS? SO I JUST WANTED YOU TO SEE THESE BECAUSE I LIKE THESE AS A THOUGHT PROCESS. SOMETIMES THEY'RE A DIFFICULT STRUGGLE FOR US. THE OTHER ONE I WANNA PUT UP HERE IS THIS ONE. IT'S CALLED THE EISENHOWER MODEL. YOU MAY HAVE SEEN THIS IN A LEADERSHIP FRAMEWORK, AND TYPICALLY THAT'S WHERE IT BELONGS. I BRING IT UP FOR THIS PURPOSE AND THIS PURPOSE ONLY WITH THIS GROUP, WHICH IS TO SAY THAT RECOGNIZE THAT BY THE NATURE OF WHO YOU ARE IN YOUR ELECTED POSITION, EVERYTHING THAT YOU SAY BY DEFAULT FALLS UNDER THIS CATEGORY IMPORTANT AND URGENT. SO RECOGNIZE YOUR DEFAULT CONDITION WHEN YOU'RE DEALING WITH ANYBODY ON STAFF, IS THEY'RE GONNA THINK ANYTHING THAT YOU SAY IS IMPORTANT AND URGENT, IT FALLS UNDER THAT CATEGORY. THAT MEANS WE'VE JUST GOTTA BE CAREFUL TO MAKE SURE IT'S CLEAR. HOW IMPORTANT IS THIS OR HOW URGENT IS THIS? AND HELP CLARIFY THAT FOR STAFF. IF I SAY, GET THIS DONE ASAP, WHAT DOES THAT MEAN TO YOU? DROP EVERYTHING ASAP, DROP EVERYTHING AND GET IT DONE. YES. IS IT BY THE END OF THE DAY? IS IT WITHIN ONE HOUR? IS IT BY THE END OF THE WEEK? BE EFFICIENT ABOUT IT. QUICK AS YOU CAN BE, QUICK AS YOU CAN BE EFFICIENT ABOUT IT. OR NOT THE SAME ANSWER. THAT'S RIGHT. BUT IT'S BETTER BECAUSE THAT'S RIGHT, AS SOON AS POSSIBLE. POSSIBLE FOR WHOM, RIGHT? SO, SO THIS BECOMES, THAT'S WHAT I'LL SAY IS THAT'S SOMETHING WE MIGHT SAY, BUT IT'S ALSO NOT CLEAR INSTRUCTION. BECAUSE AGAIN, FOR ME THAT MIGHT BE WITHIN THE HOUR. FOR YOU, IT MIGHT BE, HEY, JUST GET IT DONE BY THE END OF THE DAY, FOR YOU IT MIGHT BE, HEY, LOOK, WITHIN THE REASONABLENESS OF EFFICIENCY, CAN YOU WORK THIS INTO WHAT WE'RE DOING? AND SO I JUST BRING THIS UP BECAUSE FOR US, WE GOTTA RECOGNIZE THAT DAVID AND STAFF MAY BE RECEIVING SEVEN DIFFERENT INPUTS ON THINGS THAT NEED TO BE DONE IMMEDIATELY. AND SO THEY'RE ALL GONNA FALL UNDER THIS CATEGORY BY DEFAULT. TO THE EXTENT THAT YOU CAN HELP CLARIFY WHERE THIS FALLS, THAT'S REALLY VALUABLE BECAUSE AGAIN, IF IT'S DOWN HERE IN THE DELEGATE, IF IT'S URGENT, BUT NOT IMPORTANT, RIGHT? THAT'S SOMETHING THAT DAVID CAN DELEGATE TO STAFF. WE CAN GET THAT DONE ALONG A TIMEFRAME. WE CAN PRESERVE EFFICIENCY AS WE GO ABOUT OUR RESPONSIVENESS. UM, THAT'S THE ONLY REASON I WANTED TO INTRODUCE THIS MODEL, IS JUST TO HELP YOU RECOGNIZE THAT JUST BY VIRTUE OF YOUR ELECTED POSITION AND WHO YOU ARE, EVERYTHING YOU DO FALLS UNDER THAT IMMEDIATE AND URGENT CATEGORY. UM, AND SO JUST WANTED TO PUT THAT OUT THERE. ONE OF THE OTHER THINGS, AND THIS IS THE LAST ONE I WANNA BRING UP TO YOU, AND THEN WE'LL TAKE A LITTLE BREAK BEFORE WE GET INTO THE NEXT KIND OF, UH, BEFORE WE GET INTO SORT OF THE MEAT OF THE ACTIVITIES, IS THIS CONCEPT RIGHT HERE. I'M BIG ON THIS ONE. CONSENSUS IS A TERM THAT WE USE A LOT, BUT WHAT CONSENSUS MEANS IS IT MEANS AGREEMENT OR ACCORD. IS THERE ANYTHING THAT WE CAN GET CONSENSUS ON IN AMERICA TODAY? , IF I SAY THE EARTH IS ROUND, CAN I GET EVERYBODY TO AGREE WITH ME? NO. THERE ARE 25,000 PEOPLE WHO PAY $250 A YEAR TO FLAT EARTH.ORG TO PROFESS THEIR IGNORANCE. THE TRUTH IS WE'LL NEVER GET THAT RIGHT. SO CONSENSUS. AND WHEN WE CHASE CONSENSUS, THE CHALLENGE BECOMES, WE BUILD OVERLY LONG INPUT PROCESSES THAT DON'T NECESSARILY SERVE THE GOOD THAT WE'RE ACTUALLY AFTER. LET'S RECOGNIZE THAT MOST OF THE TIME WHAT WE'RE ACTUALLY AFTER IS THIS CONSENT INFORMED. CONSENT INFORMED CONSENT IS WHAT WE'RE AFTER. I'M NOT ASKING YOU TO JUST AGREE WITH WHAT WE DO, BUT AS WE HAVE THESE CONVERSATIONS TODAY, YOU'RE RECEIVING THE INFORMATION AND JUST RECOGNIZE IT MAY NOT GO YOUR WAY. IF WE'VE GOTTA DO AN UP DOWN PREFERENCE FACT IS SOME OF THAT'S NOT GONNA GO YOUR WAY. AND I JUST WANT YOU TO RECOGNIZE, IF YOU HAVE NO SIGNIFICANT OBJECTION TO WHAT WE'RE TALKING ABOUT, LET'S LET IT GO. LET'S LET IT GO. BUT WHEN YOU DO HAVE A SIGNIFICANT OBJECTION, WE DEFINITELY WANNA MAKE SURE THAT WE UNPACK THAT AND HEAR ABOUT THAT. YES. I I'VE GOT A QUESTION FOR CLARIFICATION ON CONSENSUS. A LOT OF TIMES AT THE COUNCIL LEVEL, UM, WE'LL BE ASKED SOME QUESTION ABOUT WHATEVER ITEM AND, AND WE'RE LOOKING NOT FOR EVERYBODY TO COME, BUT A MAJORITY YEP. OF THE COUNT. AND SO ONCE WE GET TO THE MAJORITY, WE'VE GOT A CONSENSUS. IS THAT THE WAY YOU, YOU THINK? I MEAN, I, I KIND OF HEARD YOU, WHAT I THOUGHT YOU SAID IS EVERYBODY AGREEING WITH IT. BUT AT THE COUNCIL LEVEL, WE [00:20:01] MOVED THAT THROUGH THAT PRETTY QUICKLY WITH THE MAJORITY RATHER THAN EVERY SINGLE COUNCIL MEMBER. I I, HOW SHOULD WE THINK ABOUT THAT? I AGREE WITH YOU ABSOLUTELY. ON THE POINT THAT YOU'RE MAKING, WHICH IS TO SAY MAJORITY RULES FOR SURE. WHEN WE COME TO THESE PROCESSES, I WOULD DEFINE THAT AS CONSENT AND INFORMED CONSENT. CONSENSUS TO ME MEANS WE ALL AGREE AND SOMETIMES WE CAN'T REACH THAT. AND SO IT MAY JUST BE A TERMINOLOGY DIFFERENCE THERE, BUT THAT'S WHY I'M DEFINING THESE TERMS. AND SO IN YOUR CASE, I'D SAY THAT YOU MAY CALL IT CONSENSUS. I WOULD ARGUE THAT IT'S ACTUALLY INFORMED CONSENT, WHICH IS TO SAY, WE GOT THE VOTES, WE HAVE CONSENT. IS EVERYBODY IN AGREEMENT THOUGH? NO, THAT'S CONSENSUS. UM, AND AND AGAIN, IT'S WHY IT'S SO IMPORTANT FOR US TO DEFINE THE TERM FOR THIS REASON. EXACTLY. BECAUSE WHEN YOU SAY SAY CONSENSUS, WHAT SOMEBODY ELSE MIGHT HEAR IS WE NEED EVERYBODY TO AGREE. THAT IS WHAT CONSENSUS LITERALLY MEANS. THIS IS THE DEFINITION AND THE LITERAL DEFINITION OF IT. SO YOU'RE A HUNDRED PERCENT RIGHT. OUR GOAL IS TO SAY, HEY, AT THE END OF THE DAY, FOUR WINS THE VOTE. THAT'S IT. FOUR WINS THE VOTE. AT THE END OF THE DAY, THAT IS THE TRUTH OF IT. UM, BUT I WOULD ARGUE THAT THAT IS ACTUALLY CONSENT, WHICH MEANS SOMETIMES WE CAN MOVE THROUGH PROCESSES A LITTLE BIT EASIER. SO CONSENT WOULD BE NO SIGNIFICANT OBJECTION FROM THE MAJORITY. THAT'S CORRECT. YOU WOULD ADD MAJORITY. OKAY. YEAH, ABSOLUTELY. GREAT EDIT. YEP. WHAT I LIKE ABOUT THIS TOO IS IT ALSO WORKS WELL WHEN DEALING WITH THE PUBLIC. AND THOSE WERE COMMENTS THAT YOU MADE AS WELL, IS WE WANT ENGAGEMENT WITH THE PUBLIC. AND, AND YOU HAVE SOME MAJOR PROJECTS OUT THERE. YOU'VE GOT SOME REAL THOUGHTS ABOUT HOW WE WANNA SEE THE COMMUNITY GROW UP. THIS RIGHT HERE IS A REALLY IMPORTANT CONSIDERATION THAT I'D LIKE YOU TO THINK ABOUT, WHICH IS INFORMED CONSENT IS WHAT WE'RE AFTER WITH THE COMMUNITY. AND IF WE CAN PROVE THAT THE MECHANISMS BY WHICH WE'RE DOING IT ARE REASONABLE, SENSIBLE, AND RESPONSIBLE, THAT WE DO LISTEN AND WE DO CARE, YOU KNOW, THAT IT WOULD BE IRRESPONSIBLE FOR US NOT TO DO SOMETHING. IF WE CAN CONVINCE THE COMMUNITY OF THAT, WE'LL GET A LOT MORE INFORMED CONSENT AND CAN MOVE FORWARD FASTER AS A COMMUNITY. IF WE THINK WE'VE GOTTA GET EVERYBODY ON BOARD WITH THIS CONSENSUS. WE HAVE TO BUILD OVERLY LONG INPUT PROCESSES. IT COSTS A LOT MORE. IT SLOWS US DOWN A LOT MORE. SO I JUST INTRODUCED THIS BECAUSE WITH SOME OF THE AIMS THAT YOU'RE TRYING TO ACCOMPLISH, THIS MIGHT BE A USEFUL FRAMEWORK FOR YOU, UH, IN THIS CASE. AND ALSO I'LL BE USING IT TODAY, WHICH IS, HEY, WE HAVE MAJORITY RULES. WE'RE GONNA HAVE TO MOVE FORWARD WITH THAT. WE'RE GONNA HAVE TO MOVE FORWARD WITH THAT. THAT'S MY PAUSE BUTTON FOR A SECOND HERE. WE'RE TAKING A BREAK, SO WE'RE GONNA CALL IT 10 MINUTES HERE. UM, WE'VE GOT NINE 50. SO AT 10 O'CLOCK WE WILL COME BACK AND WE'LL PICK UP AND GET INTO THE MEAT OF THE MATERIAL AND LAUREN WILL COME KICK US OFF FOR THAT. THANKS EVERYBODY FOR A GREAT START TO THE MORNING. APPRECIATE IT. THANK YOU. LADIES AND GENTLEMEN, THIS IS OUR KICKOFF . I MIGHT USE MY, WELL, NO, I THINK WE'RE GOOD. WE GOT IT. WE GOT IT. OH, I WAS, I WAS SAYING WE'RE, WE GOT ALL KINDS OF TECHNIQUES HERE. WE'RE GONNA, WE'RE GOOD ON THIS. UH, LAUREN'S GONNA TAKE THIS SECTION. LAUREN, I'LL TURN IT OVER TO YOU. SO WELCOME BACK FROM BREAK. UM, WE'RE GONNA GET INTO AN OVERVIEW FOR THE STRATEGIC PLANNING. UM, I THINK SINCE WE'RE JUST HERE FOR A SHORT PERIOD OF TIME, THERE'S A LOT OF ELEMENTS THAT GO INTO A STRONG STRATEGIC PLAN. SO WE WANNA GIVE YOU A COMPREHENSIVE VIEW OF WHAT ALL SHOULD BE INCLUDED IN THAT PLAN. UM, 'CAUSE THERE'S GONNA BE A LOT OF WORK AFTER WE LEAVE HERE TODAY AT THE DEPARTMENTAL LEVEL, DURING THE BUDGET MEETINGS AND OTHER THINGS THAT NEED TO BE SET. UM, JUST SO YOU'RE AWARE OF EVERYTHING THAT GOES INTO IT. SO THE FIRST PART IS REALLY UNDERSTANDING THE CONTEXT. AND THIS IS YOUR MISSION, VISION, AND VALUES. AND YOU GUYS HAVE DONE A REALLY GREAT JOB OF ESTABLISHING THAT FRAMEWORK. SO WE DON'T REALLY NEED TO FOCUS ON THAT TODAY. SO WE'RE GONNA DIVE RIGHT INTO ESTABLISHING STRATEGIES AND ACTIONS. AND THIS IS SETTING THOSE KEY FOCUS AREAS, WHICH IS ONE OF THE AREAS THAT WE'RE GONNA TALK ABOUT TODAY. AND THEN AFTER WE HAVE THOSE KEY FOCUS AREAS, OUR STRATEGIC OBJECTIVES ARE GONNA BE UNDER THAT. AND THEN AT THE DEPARTMENTAL LEVEL, THEY'LL REALLY START GETTING INTO ALL THE INITIATIVES AND THE PLANS AND THE MEASUREMENTS FOR THOSE TO MAKE SURE THAT YOU GUYS ARE ALL ON TRACK, UM, FOR YOUR GOALS AND PERFORMANCE MEASURES. AND THEN WE HAVE RESOURCE ALLOCATION AND TIMELINES. THIS IS GONNA BE YOUR BUDGETING PROCESS, YOUR FUNDING AND YOUR STAFF. AND THEN WE'LL GO INTO PLAN IMPLEMENTATION, EXCUSE ME, AND SUSTAINED EXECUTION. AND THIS IS THE FUN PART. THIS IS WHERE YOU ACTUALLY GET TO, UM, PUT THOSE THINGS INTO ACTIONS AND REALLY COLLECT DATA FOR ALL YOUR PERFORMANCE MEASURES. AND THEN WE HAVE ASSESSING PROGRESS, UM, THROUGH SURVEYS, DATA ANALYSIS, EVALUATIONS. THIS IS WHERE YOU'RE REALLY GET TO MEASURE YOUR IMPACT AND EFFICIENCY AND EFFECTIVENESS. AND THEN YOU'LL ROLL THAT OUT INTO SHARING ALL OF THOSE RESULTS. AND I NOTICED IN YOUR CITIZEN SURVEY, ONE OF THE BENCHMARKS WAS COMMUNICATION AND TRUST. AND SO THIS REALLY ALLOWS THAT OPPORTUNITY FOR YOU TO COMMUNICATE THIS TO THE PUBLIC. UM, SO THAT HOLDS YOU ACCOUNTABLE FOR WHAT YOU'RE DOING HERE TODAY, UM, AS A COUNCIL AND AS WELL AS STAFF. SO WHAT WE'RE DOING, WE TOUCH BASE ON THIS A LITTLE BIT. THE KEY FOCUS AREAS. THIS COULD BE A KEY WORD OR PHRASE. YOU CAN DO SAFETY OR ECONOMIC DEVELOPMENT OR ECONOMIC DEVELOPMENT AND INNOVATION OR ARTS AND CULTURAL RESOURCES. BUT WHATEVER WE PICK TODAY, WE NEED TO STAY CONSISTENT THROUGHOUT THE PLAN. UM, AFTER WE ESTABLISH THE KEY FOCUS AREAS, WE'LL GO INTO DEFINING THE STRATEGIC OBJECTIVES. UM, AND AGAIN, THIS CAN BE A PHRASE, [00:25:01] BUT WE NEED TO REMAIN CONSISTENT. AND SO ENHANCE RECRUITMENT EFFORTS OR DELIVER EXCEPTIONAL PUBLIC SERVICE. THESE ARE GONNA BE YOUR ACTION WORDS AND YOUR VERBS, UM, INCLUDED IN THE PLAN AND WHAT WE'RE NOT DOING. WE TOUCHED BASE ON THIS. YOU GUYS SET SUCH A GREAT FRAMEWORK WITH YOUR VISION, MISSION AND VALUES. BUT WE DON'T REALLY NEED TO HIGHLIGHT THAT TODAY. UM, WE'RE NOT GONNA BE DEFINING THE INITIATIVES AND PROJECTS. AGAIN, THAT WILL TAKE PLACE AT DEPARTMENT LEVEL. BUDGET AND STAFFING WILL BE IN THE BUDGET PROCESS. AND THEN AGAIN, YOUR MEASUREMENTS WILL BE AT THE DEPARTMENT LEVEL AS WELL. AND SO HERE IS YOUR VISION. WE JUST WANTED TO MAKE SURE BRING IT BACK UP. 'CAUSE THIS SHOULD ALIGN WITH YOUR STRATEGIC PLAN AND YOUR FOCUS AREAS. SO YOUR VISION, THE TOWN OF ADDISON IS A BENCHMARK FOR DIVERSE, VIBRANT, INNOVATIVE, AND CONNECTIVE COMMUNITY. OUR UNIQUE PLACES AND EXPERIENCES ENHANCE THE QUALITY OF LIFE FOR OUR RESIDENTS, BUSINESSES, WORKERS AND VISITORS, AND MAKE ADDISON THE PLACE TO LIVE, WORK, AND VISIT. AND SO JUST KEEP THIS IN MIND WHEN WE'RE SETTING THOSE KEY FOCUS AREAS. 'CAUSE THEY SHOULD ALL RELATE BACK TO THIS VISION. AND THEN WE HAVE, UM, YOUR MISSION AND EVERYTHING HERE AS WELL. UM, AND AGAIN, THE ADDISON WAY HAS BEEN SET AND IT'S VERY SERVICE ORIENTED. AND SO MAKING SURE THAT WE'RE KEEPING THAT IN MIND AS WE GO THROUGH THE PLAN AS WELL. AND THEN I'M GONNA KICK IT OFF TO DAVID TO HIGHLIGHT THE PILLARS AND TO SURE. REALLY JUST KIND OF REINFORCE WHAT WE TALKED ABOUT EARLIER, THAT WE'RE KIND OF, UH, WE WANNA REFERENCE THEM AGAIN, DON'T WANT TO DISCOUNT, UH, THE, THE PILLARS THAT THEY EXIST NOW. BUT REALLY THE GOAL OF THIS IS TO KIND OF REPLACE THESE, RIGHT? WITH SOMETHING DIFFERENT IN A DIFFERENT FRAMEWORK. BUT LIKE I SAID EARLIER, YOU'RE GONNA SEE A LOT OF SIMILAR THEMES IN THEM. UM, PUBLIC SAFETY, OBVIOUSLY, REALLY ALL THESE ARE SO VALUABLE. UM, BUT WHAT IT'S GONNA HELP US DO, AS YOU LOOK AT THAT FRAMEWORK, WE'RE GONNA BE ABLE TO KIND OF HAVE THAT KEY FOCUS AREAS THAT ARE REALLY ALL AT THE SAME LEVEL. AND THEN WE'LL GO TO THAT NEXT LAYER THAT WE TALKED ABOUT AS WELL WITH COUNCIL TO SAY, HERE'S OUR KEY FOCUS AREAS, AND THEN WE'LL GO TO THAT NEXT LAYER OF, AND HERE'S SOME OF THOSE OBJECTIVES AND IS THAT, WHAT TERMINOLOGY DO WE USE YEP. THAT WE'RE GONNA TRY TO GO AT AND THEN HAVE THE KNOCK ON EFFECT. SO THAT'S REALLY THE EXERCISE THAT WE'LL BE GOING THROUGH FOR THE MAJORITY OF THE SESSION. YEAH, AND, AND GREAT FRAMEWORK FOR THAT AND, AND ABSOLUTELY RIGHT, WHICH IS TO SAY, ALL WE'RE DOING HERE IS MAKING SURE THAT WE'VE GOT ALIGNMENT. AND THAT'S WHAT WE'RE AFTER, IS MAKING SURE THAT WE'VE GOT THE RIGHT ALIGNMENTS AS WE GO THROUGH THINGS. AND, AND THIS IS GOING TO COME UP. AGAIN, THESE TOPICS AREN'T GOING AWAY NECESSARILY, BUT THE, THE PACKAGING OF THEM AND THE WAY THAT WE GO ABOUT DELIVERING THE SERVICES UNDERNEATH AND THOSE OBJECTIVES UNDERNEATH COULD CHANGE AS A RESULT OF HOW WE GO AHEAD AND THINK TODAY. AND SO THAT'S WHY WE WANT TO HAVE THIS DISCUSSION IS MAKE SURE THAT WE'VE GOT, UH, SOME OBJECTIVES THAT ALIGN WITH WHAT OUR KEY FOCUS AREAS LOOK LIKE AND MAKE SURE THAT WE HAVE SOME LANGUAGE THAT WORKS. AND SO HERE'S SOME DEFINITIONS TO KNOW AS WE GO THROUGH THIS TODAY. AND I JUST WANT TO CLARIFY THESE TERMS SO THAT WE'RE, WHEN YOU HEAR THESE WORDS, YOU'RE THINKING THE SAME THING WE'RE THINKING. AND SO LAUREN CLARIFIED THIS A LITTLE BIT, WHICH IS KEY FOCUS AREAS. WE'RE LOOKING FOR FOUR TO EIGHT KEY FOCUS AREAS TO COME OUT OF TODAY. WE HAVE MORE THAN THAT. WE GOTTA A PROBLEM ON OUR HAND, SO WE GOTTA MAKE SURE IF WE GOT LESS THAN THAT, THAT COULD BE A BIT TRICKY TOO. FOUR TO EIGHT IS TYPICALLY WHAT WE'RE LOOKING FOR FOR THAT. AND THESE ARE THOSE KEY WORDS OR PHRASES AROUND WHICH WE BUILD. SO AGAIN, WE'RE TR LOOKING FOR SOME CONSISTENCY. SO AS LAUREN MENTIONED, IT MIGHT BE SOMETHING LIKE PUBLIC SAFETY THAT OBVIOUSLY CAME TOP OF THE LIST FOR MANY OF YOU. ECONOMIC DEVELOPMENT CAME TOP OF THE LIST. SO WE, WE HAD SOME VERY SIMILAR TERMS AS WE LOOKED AT WHAT THE COUNCIL SURVEY SAID. THOSE ARE GONNA BE SOME GREAT WORDS FOR US TO BUILD AROUND. UM, THE NEXT THING WE'RE GONNA DO IS WE'RE GONNA TAKE, WE'RE GONNA BREAK OUT AND START LOOKING DOWN INTO THE STRATEGIC OBJECTIVES. STAFF WILL BE MIXED IN WITH COUNCIL IN ORDER TO, TO MAKE SURE THAT WE'RE HAVING INFORMED DISCUSSIONS AND WE'RE BUILDING THAT CONSENT, THAT INFORMED CONSENT AS WE GO THROUGH THIS. OUR GOAL IS TO FIND THREE TO SEVEN KEY FOCUS, UH, THREE TO SEVEN STRATEGIC OBJECTIVES PER KEY FOCUS AREA. AND THAT'S WHAT WE'RE AFTER WITH THOSE. THAT HELPS GIVE US THE GUIDEPOSTS ABOUT WHAT IT IS WE'RE TRYING TO ACCOMPLISH AS STAFF. THERE'S A LOT OF WORK THAT HAS TO HAPPEN AFTER THIS. AND AGAIN, THIS IS NOT THE END OF THIS STRATEGIC PLANNING PROCESS. THIS IS JUST A PART WHERE WE TRY AND GET SOME MAJOR DECISIONS MADE THAT ALLOWS US TO BE MORE INFORMED GOING FORWARD. AND THAT'S WHAT WE'RE AFTER WITH THIS. THERE SHOULD BE ROUGHLY 20 TO 30 TOTAL OBJECTIVES AFTER WE GET DONE WITH ALL OF THIS. SO JUST TO GIVE YOU A ROUGH GUIDELINE, IF WE GOT 45, WE GOT A PROBLEM. WE DON'T WANT 45, RIGHT? WE'RE LOOKING FOR THINGS THAT WE CAN SAY, THESE ARE IMPORTANT TO US. THIS IS WHAT WE'D LIKE STAFF TO ACCOMPLISH, THAT GIVES VERY CLEAR GUIDELINES AND THAT ALSO ALLOWS US TO ALIGN BUDGETARY RESOURCES, HUMAN RESOURCES, THOSE KINDS OF THINGS AS WELL. SO THAT'S WHY THIS IS SO CRITICAL FOR US TODAY. AGAIN, WE'RE SETTING UP THE PINS. I WOULD JUST ADD ONE THING UP. SURE. YOU'LL HIT ON THIS AS WE GO AND YOU'LL KIND OF HELP GUIDE US A LITTLE BIT. UH, I WOULD JUST ENCOURAGE US, LOOK, WARDS MATTER AND I, ESPECIALLY AS WE'RE LOOKING AT SOMETHING LIKE THIS, IT'S EASY TO GET INTO THE WARDS AND, AND LOOK AT EVERY SINGLE WARD WARD AND TRY TO MAKE SURE IT'S EXACTLY WHAT WE'RE LOOKING FOR. I APPRECIATE THAT AND I CERTAINLY THINK THAT'S WORTHWHILE TO A DEGREE. I WOULD JUST, ONE OF THE, THE PITFALLS YOU HAVE WHEN YOU DO THESE IS THAT YOU END UP SPENDING AN HOUR GOING ON FOUR VERSE, BUT, OR YOU KNOW, JUST THESE VERY SPECIFIC. SO JUST TRY IT. LET'S JUST, IF WE GET, IF, IF YOU START TO STEP BACK AND YOU FEEL LIKE WE'RE GETTING INTO WORDSMITHING, I ENCOURAGE [00:30:01] ANYBODY JUST TO KIND OF RAISE YOUR HAND AND SAY, HEY, LET'S TRY TO SCALE BACK AND KIND OF REMEMBER THE PERSPECTIVE WE'RE TRYING TO HAVE WITH THESE. ABSOLUTELY. GREAT COMMENT AND A HUNDRED PERCENT RIGHT, WHICH IS TO SAY IT'S THE DOING THAT MATTERS. WE ALL KNOW THAT AT THE END OF THE DAY, IT'S THE EXECUTION THAT COMES OUT OF THIS. AND THE WORDSMITHING CAN BE IMPORTANT IN THIS CASE THOUGH, IF WE GET WRAPPED AROUND THE AXLE ON THAT, I AM GOING TO YEP, YEP. US OURSELVES. AND I'M GONNA MOVE US FORWARD BECAUSE THAT'S MY JOB AS OUR FACILITATOR IS TO GET US TO WHERE WE NEED TO GO BY THE END OF THIS. AND SO IF THAT'S THE CASE, IF WE HIT A STICKING POINT OR A STOPPING POINT, I'M GONNA PARKING LOT THE ITEM. ANYTHING IN THAT PARKING LOT, WE'LL COME BACK TO TOMORROW BEFORE WE CLOSE ANYTHING OUT. SO JUST KNOW IF I SAY, HEY, IF WE START TO GET INTO THIS KIND OF A DISCUSSION, I'M GONNA SAY, YOU KNOW WHAT, WE'RE GONNA STOP RIGHT THERE. LET'S GET THAT ON THE BOARD. WE'LL PARKING LOT, WE'LL COME BACK TO THAT TOMORROW AND DEAL WITH ANY CONTROVERSIAL OR, OR ANYTHING THAT SORT OF RUNS US A FOUL OF GETTING TO OUR GOAL OF GETTING TO OUR GOAL. SO GREAT, GREAT COMMENT THERE. UM, INITIATIVES AND PROJECTS. THE OTHER THING, I'M SORRY, THE OTHER THING I'D SAY ABOUT STRATEGIC OBJECTIVES IS THINK ABOUT THIS IN THE BACKGROUND PROGRAM. WE WANNA MAKE SURE EVERYBODY'S JOB IN THE ORGANIZATION IS SOMEHOW REFLECTED THROUGH THESE KEY FOCUS AREAS AND STRATEGIC OBJECTIVES. IF WE'RE MAKING, YOU KNOW, OTHERWISE, WHY WOULD THEY EXIST IN THE ORGANIZATION, RIGHT? SO WE WANNA MAKE SURE THAT THERE'S SOME DEFERENCE GIVEN TO THAT TOO, WHICH IS PEOPLE CAN SEE THEMSELVES INSIDE OF THE STRATEGIC PLAN. THAT'S IMPORTANT FOR STAFF TO BE ABLE TO DO THAT SO THAT WE CAN SEE THAT AS WELL. UM, INITIATIVES AND PROJECTS, THESE ARE THE MEANS BY WHICH WE ACCOMPLISH THOSE ENDS, THOSE STRATEGIC OBJECTIVES. THIS IS NOT THE LEVEL THAT WE'LL BE DOING TODAY. IF YOU HAVE FEEDBACK THAT FALLS UNDER THAT SORT OF A LEVEL, WE'LL CATALOG THAT WE'LL PULL IT IN. UM, BUT THERE'LL BE OPPORTUNITIES TO LEARN MORE OR DISCUSS THIS MORE AT DIFFERENT POINTS IN THE FUTURE. TODAY IS ABOUT MAKING SURE THAT WE HAVE THAT HIGH LEVEL FRAMEWORK, CLEAR STAFF COMES BACK AND HELPS TO FILL IN THIS INFORMATION AND THEN HELPS TO PRESENT THAT PLAN TO YOU WITH MORE OF THESE DETAILS FILLED IN. SO THAT'S A LEVEL THAT'S MAYBE ONE LEVEL BELOW WHERE WE WANT TO BE AT TODAY. SO IF WE GET INTO THE INITIATIVES AND PROJECTS THAT'S MAYBE ONE LEVEL FARTHER THAN WE WANT TO GO. AND THEN KPIS MEASUREMENTS, HOW, HOW DO WE KNOW THAT WE'RE SUCCESSFUL? AGAIN, NOT TODAY, BUT IF I USE THE WORD KEY PERFORMANCE INDICATORS OR MEASUREMENTS, I JUST WANT YOU TO KNOW WHAT I MEAN BY THAT. AGAIN, NOT THE LEVEL THAT WE'RE HOPING TO GET INTO TODAY. SO WE'RE GONNA STAY UP HERE IN THE KEY FOCUS AREAS AND THE STRATEGIC OBJECTIVES. UM, BUT JUST RECOGNIZE THAT THESE ARE TWO OTHER TERMS THAT MAY COME UP FREQUENTLY AND I JUST WANTED TO BE CLEAR ABOUT DEFINITIONS, UH, AS WE MOVE FORWARD WITH THAT. I'M SORRY, ANY QUESTIONS, THOUGHTS OR COMMENTS? DEEP FEELINGS OR CONFESSIONS THAT PEOPLE WANT TO, TO GO AHEAD AND THROW OUT RIGHT NOW? FEELING OKAY? DOING? YES. WILL WE BE DOING THE, UH, THE INITIATIVES AND PROJECTS AND MEASUREMENTS TOMORROW OR NOT AT ALL? NOT FOR THIS EXERCISE, NO. OKAY. OUR GOAL IS TO GET, UM, MAYOR, OUR GOAL IS GOING TO BE TO GET THESE KEY FOCUS AREAS TODAY, HOPEFULLY THIS MORNING. MM-HMM, THIS AFTERNOON. DEPENDING ON HOW MANY OF THOSE WE HAVE. AGAIN, IF WE'VE GOT FOUR, OUR PROCESSES MIGHT BE DIFFERENT THAN IF WE HAVE EIGHT. SO THERE'S A LITTLE BIT OF VARIABILITY. UM, AND THEN OUR GOAL IS IF WE ARE SUCCESSFUL IN GETTING THOSE STRATEGIC OBJECTIVES TO RUN YOU THROUGH A PRIORITIZATION EXERCISE TOMORROW WHERE WE'LL UNDERSTAND THE RELATIVE PRIORITIZATION OF ALL OF THESE DIFFERENT PRIORITIES AGAINST EACH OTHER, WHICH IS REALLY INFORMATIVE. AND THEN FROM THERE, STAFF CAN GO BACK AND WORK ON HERE'S THE PROJECT AND INITIATIVES WITH INPUT FROM YOU ALL. HERE'S HOW WE'RE GOING TO ACCOMPLISH THOSE ENDS. WE DON'T WANNA BE IN THE HOW TODAY. WE WANNA BE IN THE WHAT AND THE WHY. PERFECT. THANK YOU. ABSOLUTELY. I MEAN, I THINK, AND IT'S BEEN SAID, BUT IF REALLY THE PROJECTS INITIATIVES ARE GONNA COME DURING THE BUDGET PROCESS PRIMARILY, RIGHT? WE'RE GONNA SAY, HEY, HERE'S ALL THE DECISION PACKAGES WE HAVE HERE ARE, HERE'S HOW THEY ALIGN WITH THE KEY FOCUS AREAS AND OBJECTIVES. AND THEN ONCE YOU APPROVE THEM AND THEY'RE FUNDED, THEN THAT'S WHERE THE NEXT PIECE COMES IN AND WE START MEASURING AND WE DO OUR STRATEGIC UPDATES AND YOU SEE, HERE'S HOW WE'RE ACCOMPLISHING WHAT WE SAID WE WOULD ACCOMPLISH. GREAT. THANK YOU. YEAH. AND YOU CAN HOLD THE BOWLER ACCOUNTABLE, . THAT'S, THAT'S WHAT WE'RE AFTER WITH THIS THOUGH, IS TO MAKE SURE THAT WE'VE GOT THOSE BIG DECISIONS MADE AS WE COME OUTTA THIS PROCESS. I HOPE WE CAN GET INTO THE PRIORITIZATION WORK. IT REALLY IS VERY FASCINATING AND IT IS, IT'S INTERESTING TO HOLD THE MIRROR UP AND KIND OF SEE HOW WE ALL SORT OF FARE IN THAT SPACE. SO I'M REALLY HOPING WE CAN GET TO THAT. BUT MOST IMPORTANT IS THAT WE GET THE KEY FOCUS AREAS AND STRATEGIC OBJECTIVES TAKEN CARE OF. AND SO THAT'S DEFINITELY WHERE WE'RE GONNA BE FOR THIS. UM, WITH THAT SAID, LET'S TALK ABOUT WHAT YOU SAID. LET'S TALK ABOUT WHAT YOU SAID. SO I WANNA TELL YOU A LITTLE BIT ABOUT THE PROCESS THAT I, UH, THAT WE USED FOR THIS RIGHT HERE, SO THAT IT'S CLEAR. UM, I KNOW AI IS BAD TO SOME OF YOU, BUT I USED IT IN THIS CASE FOR THIS, WHICH IS WHY I WAS ABLE TO ASK OPEN-ENDED QUESTIONS. UM, SOME OF THE WORK I'VE DONE WITH OTHER COMMUNITIES, WHY, CAITLIN, GOOD TO SEE YOU. GOODBYE EMILY . UM, SOME OF THE PROCESS I'VE USED WITH OTHER COMMUNITIES, YOU CAN TAKE THINGS LIKE A COMMUNITY SURVEY AND ASK OPEN-ENDED QUESTIONS. AND I'VE HAD 40 TO 50 PAGES OF THOSE COMMENTS. AND YOU CAN SYNTHESIZE THAT AND TURN IT INTO A PRIORITIZED LIST OF WHAT THE COMMUNITY IS SAYING. I USE A SIMILAR TECHNIQUE, WHICH I'VE USED THAT TECHNIQUE. I USED THAT TECHNIQUE WITH YOU ALL. SO AS YOU RESPONDED TO THESE, I WAS ABLE TO GO IN AND ACTUALLY FIND COMMONALITY, FIND DIFFERENCES, SUGGEST SOME KEYWORDS THAT YOU MIGHT CONSIDER AND THAT, [00:35:01] AND SO I WANNA SHOW YOU WHAT YOU SAID. NOW AGAIN, WHAT I DID WAS I FOLLOWED UP BY GOING THROUGH EACH OF YOUR INDIVIDUAL COMMENTS AND VALIDATING THAT IT MATCHED WHAT, WHAT WAS BEING STATED AND WHAT WAS BEING SYNTHESIZED BY AI. BUT I WANTED TO BE TRANSPARENT ABOUT THAT BECAUSE IT CAN BE A TOOL, IT CAN BE A TOOL. UH, I DIDN'T WEAPONIZE IT. WE DIDN'T PUBLISH THIS OR POST IT ANYWHERE, OKAY? UM, BUT FOR YOU ALL, I JUST WANTED TO BRING YOU TO SOME OF THESE CONCLUSIONS. AND WHAT'S FANTASTIC IS THERE IS A LOT OF ALIGNMENT OUT OF YOU. ALL YOUR VISION FOR WHAT YOU WANT 20 YEARS IS VERY MUCH ALIGNED. IT'S VERY FASCINATING TO SEE. SO EVEN, YOU KNOW, HOW YOU INTERPERSONALLY INTERACT, I'LL SAY THAT AS A COUNCIL, YOU HAVE A LOT OF ALIGNMENT AND THAT'S EXCITING TO SEE, WHICH IS, IS HOPEFULLY PLAYED OUT TODAY. HOPEFULLY WE SEE A LOT OF THAT COME IN TODAY. SO LOTS OF WORDS. WHAT I WANNA CLARIFY ABOUT ALL THE WORDS IS THIS, YOU WILL GET COPIES OF THESE SLIDES FOR YOU TO PROCESS FURTHER AS WELL. OKAY? SO I'M GONNA FOCUS ON THE HIGH POINTS, BUT JUST RECOGNIZE YOU'LL HAVE COPIES OF THESE SO THAT YOU CAN TAKE THIS IN, UH, IN, IN HOWEVER YOU'D LIKE TO. UM, SO AGAIN, AREAS OF MOST AGREEMENT, THESE WERE THE THINGS WHERE YOU HAVE A LOT OF ALIGNMENT. UM, PUBLIC SAFETY NUMBER ONE ON PRETTY MUCH EVERYBODY'S LIST IN A LOT OF WAYS BETWEEN THAT AND ECONOMIC DEVELOPMENT, THAT'S THE TOP OF THE LIST. NO SURPRISE OR SHOCK THERE, I DON'T THINK TO ANYBODY. UM, AGAIN, ECONOMIC DEVELOPMENT AND REVIT REVITALIZATION. UH, SO AGAIN, LOTS OF COMMON, LOTS OF COMMON GROUND ON THAT PARTICULAR ITEM. TOD WAS AN INTERESTING ONE. LOTS OF DISCUSSION ABOUT TOD. UM, AND THAT'S THAT TRANSIT ORIENTED DESIGN WORK THAT WE HAVE. UM, BUT AGAIN, WHEN WE GET INTO THIS, IT'S THINGS LIKE COMMUNITY ENGAGEMENT AND INCLUSIVITY WAS PART OF THAT, THAT REALLY CAME OUT OF THIS AS WELL. WE WANT PEOPLE TO FEEL A PART OF THE COMMUNITY AND WE WANNA MAKE SURE WE'RE ENGAGING THEM IN THE RIGHT WAY AS WE GO THROUGH THESE PROJECTS AND INITIATIVES. YOU KNOW, SO AGAIN, BACK TO THAT KIND OF CONSENT CONSENSUS, THAT'S WHERE WE'RE TALKING ABOUT IT, RIGHT? AND INFRASTRUCTURE IMPROVEMENT INFRASTRUCTURE, AGAIN, TOP OF THE LIST FOR MOST OF US. ROADS, ROADS, ROADS, BUT SOMEBODY'S QUOTE. UM, YOU KNOW, BUT THOSE ARE THE THINGS. THEN SOMEBODY ELSE'S QUOTE WAS, WE NEED MORE BIKE PATHS. YOU KNOW, SO WE'VE GOT INFRASTRUCTURE ON THE TOP OF OUR MINDS AS WELL. SHOCKING TO ANYBODY OR PRETTY MUCH AS EXPECTED. DOES THAT FEEL ABOUT RIGHT FOR THIS GROUP? OKAY, GREAT. YEP, YEP. I LOVE IT. ALL RIGHT, SWEET. UM, MOST DISAGREEMENT OR LESS CONSENSUS, I'LL SAY, I DON'T EVEN KNOW THAT THESE FALL ONTO THE CATEGORY OF STRAIGHT DISAGREEMENT. WHAT I'LL SAY IS THEY'RE JUST AREAS WHERE WE MIGHT HAVE DIFFERENT PERSPECTIVES ABOUT HOW TO ACHIEVE THE OUTCOME THAT WE'RE ACTUALLY AFTER IN THIS. SO IN THIS CASE, SPECIFIC DEVELOPMENT PROJECTS, INDIVIDUALS NAMED SPECIFIC PROJECTS. SO THERE WAS A LOT OF SORT OF INITIATIVE AND PROJECT LEVEL SUGGESTIONS. AND I'LL SAY THIS, THOSE COMMENTS HAVE BEEN CAPTURED THROUGH THE SURVEY. SO WE HAVE A BASELINE TO START WITH WHEN STAFF IS PUTTING TOGETHER KIND OF THAT NEXT STEP IN THE PROCESS. UM, BUT AGAIN, THE, THAT'S WHY WE'RE TALKING INITIATIVES AND PROJECTS. WE'LL GET INTO THAT. 'CAUSE THERE WAS SOME DISAGREEMENT ABOUT WHICH PROJECTS SHOULD BE PRIORITIZED OVER WHICH OTHER PROJECTS. WE JUST WANNA MAKE SURE THAT WE'VE GOT THAT REFLECTED THE BALANCE BETWEEN THE GROWTH AND MAINTAINING THE SMALL TOWN FEEL. THIS IS AN INTERESTING ONE. ONE I'LL SAY THAT THIS IS NOT AN INCONSISTENT STRUGGLE WITH OTHER COMMUNITIES, OTHER COMMUNITIES THAT HAVE THE BACKGROUND IS SIMILAR TO ADDISON, HAVE THIS STRUGGLE AS WELL. THE FOLKS WHO WANNA MAINTAIN SORT OF THAT, YOU KNOW, THAT SMALL TOWN CHARM AND THAT WHERE WE CAME FROM AND OUR ROOTS AND THOSE KINDS OF THINGS VERSUS THOSE THAT ARE LOOKING TO SPUR AN ECONOMIC DEVELOPMENT AND THE GROWTH OF THE COMMUNITY AND THE DESIRE TO BALANCE THAT. AND EVERY, AND I BELIEVE EVERYBODY WHO TALKED ABOUT KEEPING THE SMALL TOWN FEEL TALKED ABOUT THE NEED TO BALANCE THAT OUT WITH ECONOMIC DEVELOPMENT AS WELL. SO AGAIN, I DON'T EVEN KNOW THAT WE'RE OUT OF ALIGNMENT ON THAT, THAT IT ALSO IS SOMETIMES COUNTERBALANCING. IT'S HARD TO MAINTAIN A SMALL TOWN FEEL WHEN WE'RE ALSO TRYING TO DO ECONOMIC DEVELOPMENT. AND, AND THAT'S, AND THAT'S IT. AND SOME REALLY INTERESTING PROJECTS WERE SPECIFICALLY REFERENCED. I DROVE BY ONE OR TWO OF THEM YESTERDAY WHEN I GOT INTO TOWN, AS A MATTER OF FACT TO GO CHECK IT OUT, WHICH WAS GREAT. UM, INNOVATION AND TECHNOLOGY INTEGRATION. SO AGAIN, VIEWED POSITIVELY THE MEANS ABOUT HOW WE ACCOMPLISH THIS AND WHAT WE'RE LOOKING FOR BY THESE TERMS WAS DIFFERENT. AGAIN, A REASON WE WANT TO TAKE THE TIME TO REFOCUS ON THOSE KEY FOCUS AREAS AND THOSE STRATEGIC OBJECTIVES IS TO HELP GAIN CLARITY ON SOMETHING LIKE THIS. INNOVATION IS SOMEBODY WHO TEACHES IT FOR A LIVING IS A GREAT WORD. PEOPLE JUST RADICALLY DISAGREE ABOUT WHAT IT MEANS. SO THAT'S WHAT WE NEED TO DO IS HELP CLARIFY THAT. SO HOW WE GO ABOUT THIS, WHAT THIS LOOKS LIKE WAS ONE OF THOSE AREAS WHERE WE DISAGREED ON THE HOW, MAYBE NOT ON THE WHAT THOUGH. UM, AGAIN, A LOT OF ALIGNMENT OUT OF THIS. UM, ANY COMMENTS, THOUGHTS, QUESTIONS, FEELINGS ABOUT THIS PARTICULAR FEELING? OKAY. YEP, YEP, YEP. SWEET, SWEET. ALL RIGHT. UM, LEGACY ACHIEVEMENTS. SO YOUR QUESTION ONE, THE QUESTION WAS RELATED TO 20 YEARS FROM NOW, WHAT WOULD YOU LIKE TO MOST BE ASSOCIATED WITH? WHAT PROJECTS, WHAT INITIATIVES WOULD YOU MOST LIKE TO BE ASSOCIATED WITH? THESE WERE THE ANSWERS, THE ECONOMIC GROWTH AND DIVERSIFICATION OF OUR ECONOMY HERE. TOP OF THE LIST AS A GENERAL [00:40:01] COUNSEL THAT WAS TOP OF THE LIST FOR US. COMMUNITY, AMENITIES AND SERVICE. SO AGAIN, THIS IS A REALLY INTERESTING ONE BECAUSE IT WAS, YOU KNOW, THE RESIDENTS HAVE SPOKEN OUT AND BEEN HEARD. WE WANT THEIR REFLECTED VALUES TO BE CONTAINED IN WHAT WE DO. WHAT SERVICES WOULD THEY LIKE TO SEE US PROVIDE AND DELIVER AND HOW WE GO ABOUT DELIVERING IT. AGAIN, THE ADDISON WAY, WE'VE GOT A MECHANISM OF SERVICE DELIVERY. WE'VE GOT AN UNDERSTANDING OF WHAT THAT LOOKS LIKE. URBAN APPEAL AND ENHANCED CONNECTIVITY, WERE OTHER ONES. SO AGAIN, THE URBAN APPEAL, RIGHT? SO AGAIN, WE TALKED TOD, WE TALKED THE ADDISON CIRCLE PARK. SO WE'VE GOT SOME VERY SPECIFIC THINGS UNDER THERE THAT HELP CREATE THE APPEAL THAT WE'RE ACTUALLY AFTER. YOU KNOW, WE DON'T WANNA BE JUST IN NORTH DALLAS SUB, YOU KNOW, THAT'S NOT WHAT WE'RE AFTER. WE'RE NOT GENERIC LIKE THAT. WHAT WE ARE IS CREATING THAT UNIQUE IDENTITY, DOING THINGS THAT HELP CREATE THE URBAN APPEAL THAT WE'RE ACTUALLY AFTER FOR THIS COMMUNITY. BECAUSE AGAIN, OUR COMMUNITY MAKEUP IS DIFFERENT THAN OTHER COMMUNITIES THAT ARE IN THIS REGION AS WELL. SO THAT'S REALLY WHAT WE'RE AFTER WITH THIS. AND THEN OF COURSE, ENHANCE CONNECTIVITY. AND THIS COULD BE A COUPLE DIFFERENT WAYS TO LOOK AT THIS, A COUPLE DIFFERENT WAYS TO LOOK AT THIS. IT'S THE TOD WORK THAT WE'RE DOING. IT'S ALSO ROADS, ROADS, ROADS. BUT IT'S ALSO THE CONNECTIVITY OF THE COMMUNITY WAS DISCUSSED IN THIS AS WELL. SO THERE'S A LOT IN THIS SPACE OF CONNECTIVITY THAT WE'RE AFTER. BUT AGAIN, SAFE CAR FREE ACCESS TO RETAIL AND AMENITIES, UM, AND, AND SORT OF MAKING THOSE CONTRIBUTIONS TO ADDISON'S ECONOMY. SO THOSE ARE THE THINGS THAT WE TALKED ABOUT IN LEGACY ACHIEVEMENT OR INITIATIVES. UM, AND MAYBE, UH, COMMENT OR MOVE, MOVE ALONG. I GOT A SMILE OUTTA DAVID, SO I SAID SOMETHING THAT I SHOULDN'T HAVE SAID, WHICH IS ALWAYS A GOOD SIGN. . UH, YEP, YEP, YEP. SO I APOLOGIZE IN ADVANCE FOR STEPPING ON WHATEVER I JUST STEPPED ON, BUT I'LL FIND OUT WHAT THAT LANDMINE IS ON THE BREAK. I'M SURE. UM, WITH , WITH THAT SAID VISION FOR THE NEXT FIVE YEARS, THE REASON THAT THIS IS DIFFERENT THAN THE 20 YEARS AND WHAT WE REALLY WANNA FOCUS ON IS THAT'S A, AN ACCOMPLISHABLE HORIZON FOR US AS A COUNCIL. WE'RE GONNA HAVE CHANGES IN VOTES, WE'RE GONNA HAVE PEOPLE SWITCH ON AND OFF COUNCIL OVER THE COURSE OF THIS TIMEFRAME. A FIVE YEAR HORIZON IS A GREAT PLANNING HORIZON BECAUSE IT MEANS WE CAN BE ACTIONABLE IN HOW WE GO ABOUT ACHIEVING OUR OUTCOMES. WHEN WE LOOK 20 YEARS OUT, THAT CAN BE REALLY DIFFICULT. WHEN WE LOOK AT ONE YEAR, WE MIGHT BE MISSING SOME STUFF. FIVE YEARS IS A REASONABLE TIMELINE GIVEN WHAT WE DO IN A BUSINESS. WE CAN LOOK TO THOSE 10, 20, 15 YEAR STRATEGIC PLANS. IT'S A LITTLE MORE DIFFICULT IN OUR ENVIRONMENT JUST BECAUSE WE DO HAVE ELECTED OFFICIAL TURNOVER IN THOSE KINDS OF THINGS. SO KEEPING IT REAL FIVE YEARS IS A TIMEFRAME UNDER WHICH WE CAN ACHIEVE CERTAIN THINGS. SO AGAIN, INFRASTRUCTURE AND MAINTENANCE, TOP OF THE LIST. LET'S MAKE SURE WE MAINTAIN WHAT WE HAVE, LET'S BUILD THE RIGHT INFRASTRUCTURE AND MAKE SURE WE'RE LOOKING AT THIS. UM, AND AGAIN, LEVERAGING MUNICIPAL DEBT FOR INFRASTRUCTURE MAINTENANCE AND ADVANCEMENT. THIS CAME UP NOT THE DEBT PART, BUT THE NEED TO MAINTAIN THE EXISTING INFRASTRUCTURE WAS REALLY IMPORTANT TO ALMOST EVERYBODY HERE. SO THIS INFRASTRUCTURE COMMENT CAME UP MANY, MANY TIMES IN TERMS OF THE ACCOMPLISHABLE HORIZON OF A FIVE-YEAR TIMEFRAME, ECONOMIC DEVELOPMENT AND STRATEGIC LOCATION. SO AGAIN, OUR LOCATION HERE IN ADDISON IS STRATEGIC IN THE REGION. HOW CAN WE BETTER LEVERAGE THAT STRATEGIC ADVANTAGE? WHAT IS IT THAT WE CAN DO TO LEVERAGE THAT? AND AGAIN, COMMUNITY ENGAGEMENT AND SAFETY, SAFETY, SAFETY, SAFETY CAME UP AS ONE OF THOSE THINGS AS WELL THAT NOT ONLY MEANT, UM, THE RESIDENTS AND THE BUSINESS' FEELINGS ABOUT SAFETY, BUT MAKING SURE THAT WE'RE ENGAGING IN THE RIGHT WAYS. SO THAT'S WHY IT'S INCLUDED IN THIS COMMUNITY ENGAGEMENT, BECAUSE THERE WAS MULTIPLE COMMENTS ABOUT MAKING SURE THAT WE ENGAGE OUR RESIDENTS AS WE GO THROUGH EN ENGAGING IN PUBLIC SAFETY, WHICH, UM, LAUREN AND I WERE TALKING ABOUT YOUR COMMUNITY SURVEY FROM A COUPLE YEARS AGO, AND WE SAW GOOD THINGS ABOUT PUBLIC SAFETY. DID WE NOT? YEAH. PUBLIC SAFETY WAS CREATED LIKE ONE OF YOUR TOP THINGS THAT THE COMMUNITY VALUES AND SO THEY FELT VERY SAFE HERE, WHICH IS REALLY GOOD TO SEE. AND IT DIDN'T CHANGE FROM CITIZEN SURVEY FROM 20 STAY VERY STRONG. SO, SO IT'S A REFLECTION AND A RECOGNITION OF THE WORK YOU'RE ALREADY DOING. WE JUST WANNA KEEP BUILDING ON THAT. WE, WE WANT TO KEEP MAKING SURE THAT THAT'S THE CASE. THAT'S WHAT YOU SAID, THAT'S, THAT'S WHAT YOUR FIVE YEAR HORIZON LOOK LIKE. UM, I DON'T THINK THERE'S ANYTHING PROBABLY TOO SHOCKING FOR YOU ALL IN HERE, BUT I'LL PAUSE JUST IN CASE THERE IS, DOES THIS FEEL ABOUT RIGHT? FEELING OKAY? YEP. YEP. OKAY, GREAT. ALRIGHT. UM, IMMEDIATE ATTENTION OR IMPROVEMENT AREAS. THESE WERE THE ITEMS THAT CAME UP UNDER SORT OF THAT IMMEDIATE, UH, IMMEDIATE, UM, NATURE HERE. PUBLIC SAFETY FACILITIES. THE FACILITY COMMENT CAME UP FROM MULTIPLE INDIVIDUALS RELATED TO THE NEED TO GO AHEAD AND MODERNIZE OUR PUBLIC SAFETY FACILITIES, UM, FROM AN INFRASTRUCTURE PERSPECTIVE. SO IT CAME UNDER BOTH INFRASTRUCTURE AND, AND, AND IT CAME UNDER PUBLIC SAFETY. SO PEOPLE PUT IT UNDER DIFFERENT BUCKETS, BUT SAME COMMENT. SO PUBLIC SAFETY AND FACILITIES CAME UP. UM, ECONOMIC AND PHYSICAL REDEVELOPMENT. SO WHAT ARE WE DEALING? AND, UH, I DIDN'T HAVE A CHANCE TO MAKE IT DOWN TO THE BEVERAGE DISTRICT, BUT IT SOUNDS LIKE A DISTRICT I DEFINITELY WANNA GO VISIT TODAY. , UH, PROBABLY RIGHT AS SOON AS WE'RE DONE. UM, DON'T GO. OKAY, GREAT. [00:45:01] THIS MORNING. . OKAY. I, UH, OPPORTUNITY. IT'S AN OPPORTUNITY. THAT'S RIGHT. SO IT'S THE PLACE THAT I'M GOING TO GO TO DRINK OUT OF, BUT MAYBE NOT THE PLACE I'M GONNA GO DRINK LEGALLY. RIGHT. OKAY. SO THAT'S A GOOD YES. DON'T GO AFTER 10:00 PM DON'T GO AFTER 10:00 PM GOOD TIP. GOOD TIP. UM, I HAVE A, I LOVE THAT. IT'S, IT'S NOT WHAT IT LOOKS LIKE. I LOVE THAT AS A REFERENCE. I WAS, UH, I DO WORK WITH PALM DESERT AND, UH, IN THEIR ECONOMIC PRIORITIES, WE DID THE PRIORITIZATION EXERCISE WITH THEM AND THEY HAVE A THING CALLED THE TUMBLEWEED LOT, WHICH IS THEIR BIGGEST OPPORTUNITY FOR REDEVELOPMENT. AND I'M LIKE, I AM SO CURIOUS WHAT THIS IS. AND THEY'RE LIKE, THERE'S NO TUMBLEWEEDS THERE, NICK. LIKE, DON'T EVEN, YOU KNOW. AND I'M LIKE, I GOTTA GO CHECK THIS OUT. AND I WENT AND CHECKED IT OUT, AND NO KIDDING, RIGHT ON THE SIGN RIGHT NEXT TO IT WAS A TUMBLEWEED, LIKE PROBABLY THE LARGEST TUMBLE. AND I TOOK A PICTURE AND I SENT IT TO STAFF, AND I'M LIKE, IT IS ABSOLUTELY NAMED, IT IS AB BUT YES, RIPE FOR REDEVELOPMENT BEVERAGE DISTRICT. RIGHT? AND THEN OF COURSE, WHAT ARE WE DOING WITH OUR UNDERPERFORMING HOTELS AND MOTELS? I MIGHT ACTUALLY BE STAYING IN ONE RIGHT NOW, SO I, YOU KNOW, I HAVE AN INTEREST IN SEEING WHERE YOU GO WITH THIS. UM, BUT AGAIN, HOW CAN WE REDO THIS? AND, AND THAT COMMENT ALSO, TARGETED THINGS LIKE UNDERUSED SPACES, SO MAYBE SOME OF OUR ABANDONED GRAYFIELD TYPE SPACES, OUR OFFICE BUILDINGS THAT COULD BE REPURPOSED. WE TALKED, YOU KNOW, THAT THAT WAS A COMMENT THAT CAME UP IS HOW CAN WE MAYBE REPURPOSE SOME OF THOSE? SO, LOTS OF COMMENTS AND LOTS OF THOUGHTS RELATED TO THIS. HOW CAN WE DO THIS REDEVELOPMENT? HOW CAN WE BUILD OUR ECONOMY AROUND THIS AND CONTINUE TO SPUR THAT GROWTH, UM, AND, AND MAKE SURE THAT WE'RE DOING THAT. AND AGAIN, COMMUNITY ENGAGEMENT. THIS WAS DOWN TO THAT NEIGHBORHOOD INVOLVEMENT LEVEL. UM, AND, AND IT'S AN INTERESTING DYNAMIC HERE BECAUSE OF THE MAKEUP OF THE COMMUNITY, RIGHT? SO AS A TOWN, YOU HAVE AN INTERESTING MAKEUP IN TERMS OF BUSINESSES VERSUS RESIDENTS VERSUS VISITORS. AND, AND THAT IS A VERY DIFFERENT KIND OF DYNAMIC THAN YOUR NEIGHBORING COMMUNITY. SO YOU CAN'T JUST LOOK ACROSS THE AISLE TO SEE WHAT SOMEBODY ELSE IS DOING. IT WON'T WORK FOR YOU, QUITE, QUITE HONESTLY. UM, THIS RIGHT HERE WAS A REALLY INTERESTING DISCUSSION AND, AND PEOPLE HAD A LOT OF DIFFERENT FEELINGS ABOUT HOW THIS SHOULD WORK AND WHAT THIS WOULD LOOK LIKE. AS YOU LOOK AT THIS, ANYTHING THAT YOU WANNA SAY ALSO NEEDS TO BE INCLUDED AS A THOUGHT PROCESS ON THIS LIST, OR DOES THIS FEEL ABOUT RIGHT AS WELL? YEAH, I WOULD SAY FOR PUBLIC SAFETY AND FACILITIES, IT'S NOT JUST PUBLIC SAFETY FACILITIES THAT IT, THERE'S AN AND IN THERE. SO IT'S INCLUSIVE. ABSOLUTELY. GREAT COMMENT. ABSOLUTELY. CHALLENGES AND OPPORTUNITIES. WHERE ARE WE AT? WHAT DO WE SEE? HOW DOES THIS LOOK? UH, AGAIN, HOMELESSNESS AND SAFETY CAME UP AS ONE OF THOSE THINGS. IT'S BOTH A CHALLENGE AND AN OPPORTUNITY. THE FACT IS, AND AS LAUREN LAID OUT, RIGHT, WE HAVE A SAFE COMMUNITY. IT'S ONE OF THE HIGHEST RATED THINGS FROM OUR COMMUNITY SURVEY. WE KNOW WE'RE DOING IT WELL. WE NEED TO KEEP DOING IT. WELL, IS THAT PUBLIC SAFETY? BUT HOMELESSNESS WAS ANOTHER ONE OF THOSE TOPICS. AND SO THAT MIGHT BE THE CHALLENGE THAT WE'RE FACING IS WHAT DO WE DO WITH SORT OF CREEPING IN HOMELESSNESS? HOW DO WE DEAL WITH THAT? WHAT ROLE DO WE PLAY IN GOVERNMENT IN TERMS OF MITIGATING OR HANDLING THAT PARTICULAR SITUATION? AGAIN, ECONOMIC DEVELOPMENT, IT IS BOTH THE CHALLENGE AND THE OPPORTUNITY. IT FALLS UNDER BOTH OF THOSE CATEGORIES. AND THEN INFRASTRUCTURE PROJECTS, THAT PROACTIVE MANAGEMENT AND THEN ACTIVE ENGAGEMENT. THAT ACTIVE ENGAGEMENT CAME UP, WHICH IS WE REALLY WANT OUR RESIDENTS TO BE INVOLVED. WE WANT OUR BUSINESSES TO BE INVOLVED. WE WANT THEM TO FEEL LIKE THEY'RE HEARD. I DON'T THINK ANYTHING'S TOO SHOCKING HERE, BUT AGAIN, THIS IS KIND OF HOW IT FACED OUT WITH THE ENTIRE GROUP. COMMENTS ARE FEELING. OKAY, MOVING ALONG. ALL RIGHT. INNOVATIVE PRACTICES AND PARTNERSHIPS. THESE ARE THE ONES THAT KIND OF CAME TO THE TOP OF THE LIST. UM, A FEW COMMENTS IN HERE. ONE IS, UH, MODERNIZATION AND CONSOLIDATION. SO AGAIN, THIS WAS INTERESTING, RIGHT? VA UH, VACATE CERTAIN TOWN OF ADDISON FACILITIES FOR MODERNIZATION. AND, AND, AND I THINK YOU PROBABLY KNOW WHICH FACILITIES THOSE ARE THAT WE'RE LOOKING TO MAYBE MAKE A MOVE ON. UM, PUBLIC PRIVATE PARTNERSHIPS, THE PPPS, UH, ALSO ONE OF THOSE OPPORTUNITIES. SO YOU, YOU'VE SEEN, YOU, YOU DEFINITELY HAVE SOME VERY INTERESTING EXAMPLES OF PPPS IN THE REGION. UH, AS SOMEBODY WHO STUDIES THIS ACROSS THE COUNTRY, YOU HAVE SOME INTERESTING PLAYERS IN THE REGION THAT YOU COULD PROBABLY LEARN SOME THINGS ABOUT THIS FROM. UM, BUT THIS WAS ANOTHER ONE OF THOSE OPPORTUNITIES BROUGHT UP WAS CAN WE GET MORE PPPS GOING? AND THEN THIS, THIS WAS MENTIONED BY ONE OF THE COUNCIL MEMBERS, BUT I REALLY LIKED IT AS A THING BECAUSE IT WAS MENTIONED AS BOTH AN URGENT OPPORTUNITY AND A LONG-TERM OPPORTUNITY. AND I THINK IT REFLECTS BOTH, WHICH IS WHAT'S THE NEXT VERSION OF ADDISON LOOK LIKE? WHAT'S OUR NEXT EVOLUTION LOOK LIKE? AND I THINK THAT IS PART OF WHY WE'RE DOING THIS TODAY, IS TO HELP SET A LITTLE BIT OF THE STAGE, BUT THEN THE NEXT PART BECOMES NEXT YEAR. WE CAN REFINE IT. WE CAN BUILD UPON WHAT THIS LOOKS LIKE. BUT AGAIN, THIS BECAME ONE OF THOSE COMMENTS THAT I THINK WAS REALLY INTERESTING AND I THINK VERY, UH, IMPORTANT FOR US TO CONSIDER COMMENTS, FEELINGS ABOUT THIS. LOOKING OKAY, LOOKING. OKAY. SILENCE IS ASCENSION IN MY WORLD. SO RUNAWAY FREIGHT TRAIN WON'T STOP UNLESS YOU GO AHEAD AND PUMP THE BRAKES FOR ME. ALL RIGHT. UM, MOVING ALONG, STRATEGIC PLAN ALIGNMENT. SO AGAIN, TALKING ABOUT THE WORDS USED, THAT LAST QUESTION I ASKED YOU WAS WHAT WORDS WOULD YOU MOST ASSOCIATE IT [00:50:01] WITH IT? AND SO WHAT WE DID WAS WE TOOK THE 12 WORDS HERE THAT WERE MOST COMMON. YOU'LL NOTICE THAT SOME OF THEM OVERLAP. THERE IS SOME OVERLAP IN SOME OF THESE WORDS. FOR EXAMPLE, UM, PUBLIC SAFETY AND SAFETY DOWN HERE. TECHNICALLY DIFFERENT DEFINITIONS ACCORDING TO HOW AI LOOKED AT IT. THAT'S SIMPLE ENOUGH THOUGH. WE MIGHT CONSOLIDATE THOSE WORDS INTO ONE WORD. THE MEANING WAS DIFFERENT DEPENDING ON WHO WROTE THE ANSWER THOUGH, WHICH IS WHY IT CAME UP SEPARATELY. SOME FOLKS WERE TALKING ABOUT PUBLIC SAFETY, ANOTHER ONE RIGHT HERE. ECONOMIC DEVELOPMENT OR REDEVELOPMENT. YOU KNOW, THOSE ARE COMBINABLE CONCEPTS. SO, SO IT IS ENTIRELY POSSIBLE THAT WE MIGHT TAKE SOME OF THESE WORDS AND COMBINE THEM OR FIND, UH, OR PUT THEM UNDER ONE HEADER, DECIDE WE LIKE THE TERM ECONOMIC DEVELOPMENT, PUT REDEVELOPMENT UNDERNEATH ECONOMIC DEVELOPMENT AND, AND THOSE KINDS OF THINGS. I WANT YOU TO TAKE A SECOND AND ABSORB THIS. THE QUESTION I'M GONNA FOLLOW UP WITH IS WHAT ADDITIONAL WORDS SHOULD WE ADD TO THIS LIST? WHAT ADDITIONAL WORDS DO WE NEED TO ADD TO THIS LIST? LAUREN'S TAKING THE TIME TO GO AHEAD AND WRITE THOSE WORDS UP THERE. WE'RE GONNA MAKE SURE THAT WE CAPTURE ANY ADDITIONAL WORDS THAT YOU MIGHT HAVE. AND THEN WE'LL GO THROUGH AN EXERCISE TO GO AHEAD AND DISCUSS FOCUS AND NARROW. DID YOU ASK AI THAT QUESTION? ? WHAT'S THAT? WHAT ADDITIONAL WORDS WE NEED TO ADD TO THIS? YES, I KNOW WHAT YOU'RE GOING TO SAY, BUT I'M JUST GONNA LET YOU SAY IT FOR NO, I'M JUST KIDDING. . JUST KIDDING. NO, I DID NOT, I DID NOT ASK THAT. I DID NOT ASK FOR PREDICTIVE BEHAVIOR OUT OF IT OR WHATEVER. THAT'S A GREAT THING. I SHOULD HAVE DONE THAT. THAT'S KIND OF FUN. SO JUST TAKE A MOMENT TO TAKE THESE IN. SO NICK, I'VE GOT A QUESTION. YES. UM, YOU MENTIONED EARLIER THAT WE'RE GONNA GET A LIST OF, UH, OUR ANSWERS THAT WE PROVIDED, I THINK THE COUNCIL ANSWERS TO, TO SOME OF THESE QUESTIONS. IS THAT, IS THAT CORRECT? UM, ARE WE GONNA GET THAT, THAT I DIDN'T PRINT MINE WHEN I WENT THROUGH EVERY, EVERY ONE, BUT I'M, ARE WE GONNA GET THAT, THAT BACK? I ASSUME THAT WOULD BE OKAY. I, I THINK THE, UH, THE PLAN WAS JUST TO GIVE YOU THE PRESENTATION KIND OF WITH THE SUMMARY THAT, AND WE ALREADY, WE JUST SENT THE PRESENTATION OUT TO YOU. IS THERE AN INTEREST IN OH, I'D JUST LIKE TO LOOK AT EVERYBODY. YEAH. RATHER THAN WHAT THE AI PRODUCED. IF Y'ALL WOULD LIKE 'EM, WE CAN SEND 'EM TO YOU. YEAH, I JUST, I WAS WONDERING IF WE WERE GONNA GET 'EM WHEN, WHEN WE WERE GONNA GET 'EM, BUT, UM, UM, I, YEAH, I'D LOVE TO LOVE TO GET THAT. OKAY. UM, SO WE, WE GET THAT WHEN TOMORROW OR WHEN? YEAH, SURE. OKAY. YEAH. IF THAT'S OF INTEREST. YEAH, I'LL GIVE YOU A DIRECT SURVEY RESULTS, NO PROBLEM ON THAT. UM, USUALLY I MAINTAIN THOSE, THAT WAY IF WE HAVE A, AN OPEN RECORDS ACT, I'M THE ONE WHO'S GOT IT. AND SOMETIMES PEOPLE DON'T WANT THEIR COMMENTS OPEN BECAUSE I SAID IT WAS AN ANONYMOUS SURVEY. AND SO I JUST WANNA PUT THAT OUT THERE AND JUST MAYBE, AND I DON'T GET A GUT CHECK WITH THE REST OF THE GROUP OR WHATEVER THAT WE'RE OKAY WITH OUR COMMENTS BEING RELEASED. 'CAUSE IF NOT, I DO WANNA BE RESPECTFUL OF THAT. I DID SAY THAT IT WAS AN, YOU KNOW, AND, AND FOR CLARIFICATION, FOR MY PURPOSES, I, I DON'T REALLY NEED TO SEE, NECESSARILY SEE A NAME ASSOCIATED WITH A, WITH A, A REDACTED VERSION. YEAH. THERE'S NO NAMES. THERE'S NO NAMES IN IT AT ALL. YEAH. I'D JUST LIKE TO SEE THE, THE, THE, THE, THE DATA WITHOUT WHO? WITHOUT THE FILTERS. RIGHT. UNDERSTOOD. WITHOUT THE NAMES. OKAY. UM, THAT WOULD, THAT WOULD BE HELPFUL TO ME. IS THAT, IS IT OKAY FOR EVERYBODY? IT'S NOT TRACEABLE PAPER. YEAH, WE'RE GOOD. ALRIGHT. . YEAH. WE CRYPTO AND, YOU KNOW, UM, PERFECT. I WILL MAKE SURE THAT EVERYBODY GETS THAT. WE'LL MAKE SURE THE LINK COMES OVER AND EVERYBODY WILL GET A COPY OF THE DIRECT COMMENTS. ABSOLUTELY. AND SO RIGHT NOW WE'RE FOCUSED ON JUST LIKE AT A HIGH LEVEL, JUST WORDS OR THOUGHTS. UM, ONE OF THE WORDS I I, I CAN'T REMEMBER ALL THE WORDS I PUT IN THERE, BUT ONE OF THE THOUGHTS I HAD WAS JUST MAINTAINED AND THAT WASN'T, THAT WAS JUST, UH, COMMUNITY WIDE, WHETHER THAT BE FROM COMMERCIAL OR FROM THE TOWN STAFF OR RESIDENTIAL OR, AND SO THAT, THAT TO ME IS, IS IMPORTANT, UM, AS A WORD FOR CONSIDERATION. OKAY. MAINTAINED. UM, WHETHER THAT MAKES THE FINAL CUT OR NOT, I DON'T KNOW. BUT THAT WAS JUST KIND OF ONE OF THE, ONE OF THE WORDS I HAD I HAD PUT DOWN ON THE LIST. LET'S, YEAH. YEP. WE'LL GET MAINTAINED UP THERE. ABSOLUTELY. I HAVE TO SPEAK INTO THIS. DO I NEED TO SPEAK INTO THIS? SO ONE OF THE WORDS I THINK I MENTIONED IN MY SURVEY WAS ENFORCEMENT. YES. I DON'T SEE THE WORD UP HERE. UM, ENFORCEMENT, BECAUSE I THINK IT RELATES TO CERTAIN ASPECTS. AB ABSOLUTELY. ENFORCEMENT. WE'LL PUT, WE'LL PUT THAT ON THE LIST. WE'RE GONNA TAKE THESE 12 WORDS, ADD THE WORDS THAT YOU THINK NEED TO BE THERE ON TOP OF THAT. AND THEN WE WILL HAVE SOME DISCUSSION AROUND IT. AND THEN DO SOME PREFERENCE DOTS. I, UM, I DON'T, I KNOW THIS IS A LOT OF THE BOWLERS WORK THAT HE'S ALREADY STARTED AND DOING WELL AT PROGRESSING, BUT, UH, UH, WORKFORCE AND EMPLOYEE SATISFACTION IS REALLY, UH, A BIG DEAL IN ATTRACTING THE RIGHT PEOPLE TO DO THE RIGHT WORK. UM, SO I PUT THE BEST TOWN TO WORK FOR. I THINK THAT'S AN IMPORTANT THING FOR US. AND THAT'S JUST KIND OF A REAL HIGH LEVEL. THERE'S A LOT OF THINGS THAT GO INTO IT FROM PAY TO FACILITIES, [00:55:01] RIGHT. AND, UH, CULTURE, ALL OF THAT. BUT YOU ATTRACT THE BEST PEOPLE. YOU GET THE BEST THINGS. YEP. AND REGARDLESS, THAT MIGHT EVEN NOT BE THE FOCUS AREA, BUT IT COULD BE THE STRATEGIC OBJECTIVE UNDER THE FOCUS AREA. 'CAUSE I THINK YOU'RE ABSOLUTELY RIGHT, WHICH IS, IF WE DON'T HAVE THE PEOPLE, IT'S GONNA BE TOUGH TO DO THE JOB THAT WE WANT TO GET DONE. OTHER WORDS, I LOVE THAT. WE'LL ADD IT TO THE LIST. OTHER WORDS. ONE OF THE OTHER WORDS IS, UH, I WOULD WANT TO US TO CONSIDER IS MOBILITY WITH THE, WITH EVERYTHING THAT THE TOD IS GOING TO, WE DON'T HAVE IT RIGHT NOW, BUT WHEN THE TOD IS COMPLETE, UM, THAT TO ME THAT THAT'S GONNA BE SOMETHING MAJOR IN OUR FUTURE. OKAY. OKAY. LET'S JUST, UH, RUN THROUGH THIS. WE, WE'VE ADDED SOME, WE'RE GONNA ADD SOME WORDS, ANY ADDITIONAL WORDS OFF OF THIS LIST THAT NEED TO BE ADDED? ARE WE, THERE'S, THERE'S A WORD THAT, THAT I LIKE, UH, RESILIENCE. OKAY. BECAUSE YOU, THE, THE WAY WHEN THINGS HAPPEN AND THINGS ARE GONNA HAPPEN, HOW, HOW WELL DO WE BOUNCE BACK FROM THOSE THINGS? OKAY. AND, UH, AND, AND HAVING THE, THE PEOPLE IN PLACE AND, AND THE SYSTEMS IN PLACE, UH, THAT ALLOW US TO DO THAT. UM, AND JUST AND BEING CONFIDENT, KNOWING THAT, YOU KNOW, WHEN THINGS HAPPEN THAT WE'RE READY TO BE RESPONSIVE AND EFFICIENT. I LOVE IT. I LOVE IT. JUST A GOOD JOB, MAYOR. THAT WAS GOOD RESILIENCE. ABSOLUTELY. WE'LL GET THAT ADDED UP THERE. AND THAT CAME UP FROM MULTIPLE FOLKS AS WELL IN TERMS OF LIKE THE CONCEPT. I JUST THOUGHT OF ANOTHER SORT OF A KEY WORD OR BUZZ WORD WOULD BE LEVERAGE IN, IN TERMS OF ED OR REDEVELOPMENT OR DEVELOPMENT. AND I DON'T THINK IT GETS ENOUGH CREDIT WOULD BE OUR AIRPORT AND THE FACILITIES OF THE AIRPORT, THE FBOS AND THE ACCESSIBILITY REGIONALLY OR NATIONALLY AS A PART OF WHY COME TO ADDISON WOULD BE EXACTLY THAT. THE LEVERAGE WE NEED TO LEVERAGE THAT FACILITY. AND I DON'T THINK IT GETS BROUGHT UP ENOUGH IN SOME OF THE THINGS I READ OR WE, WE WE TALK ABOUT. OKAY. AND AGAIN, THINGS THAT MAY NOT FALL UNDER THOSE FOCUS AREAS. THESE ARE THE WORDS THAT WE WANT TO CLUSTER OUR THOUGHTS AROUND, ESSENTIALLY. SO THINGS THAT MIGHT NOT KEY PHRASES, CONCEPTS, THINGS THAT DON'T MAKE IT HERE INTO THE KEY FOCUS AREAS AS THE WORDS THAT WE'RE CLUSTERING AROUND, OR THE PHRASE THAT WE'RE CLUSTERING AROUND MIGHT BE GREAT FOR STRATEGIC OBJECTIVES IN TERMS OF WHAT IT IS WE'RE LOOKING TO DO WITH THAT. GREAT. EDIT. WE'RE ADDING THAT TO THE LIST. ANY OTHER WORDS THAT SHOULD BE ADDED TO THE LIST OR THOUGHTS ON ADDITIONAL WORDS? OKAY. WE GOT A PRETTY GOOD LIST GOING HERE. I FEEL LIKE WE'RE CLOSE ON A LOT OF IT AND I'M NOT GETTING A LOT MORE, I THINK A LOT OF THEM ARE GONNA BE INITIATIVES. I I THINK SO, TOO. ADDED THE CONSIDERATION, INCLUDING THAT IN THE INITIATIVE. THAT TYPE OF A DESCRIPTIVE, UH, WORDING. I WOULD TEND TO AGREE WITH YOU. I THINK YOU'RE, I THINK YOU'RE SPOT ON ABOUT THAT. I THINK, WHAT DID YOU SAY? I'M SORRY. THAT IF WE, AS WE ADD THESE WORDS, THE WORDS THAT WE FEEL MAY HELP ENHANCE THAT, UH, THEY WOULD PROBABLY BE MORE, MORE, UH, IN THE INITIATIVES WHERE THEY COULD BE MORE PRESCRIPTIVE. GOT IT. THANK YOU. YEAH. AND, AND LEVERAGING MIGHT BE A RIGHT, A GOOD EXAMPLE OF THAT AS, YOU KNOW, AS AN, AS AN INITIATIVE FOR ECONOMIC DEVELOPMENT, FOR EXAMPLE. OR, OR ONE OF THE OTHER SECTIONS. WHATEVER WE DETERMINE, YOU KNOW, MAKE ENSURE WE'RE LEVERAGING THE AIR AIRPORT, YOU KNOW, THOSE KINDS OF PHRASING I THINK IS IS PERFECT FOR THAT. YEP. UM, SO FOR THIS RIGHT HERE, THIS IS HOW I'D LIKE FOR US TO DO THIS. WE ADDED WORDS TO THE LIST. WE TALKED A LITTLE BIT ABOUT THESE WORDS. I WANNA GO AHEAD AND JUST, JUST ASK THE QUESTION, WHICH OF THESE PHRASES RESONATED? THESE WORDS OR PHRASES RESONATED MOST WITH YOU? AND I JUST WANNA GET A LITTLE GUT CHECK ON THAT IN TERMS OF, AS YOU LOOKED AT THESE WORDS AS WELL AS THE ONES THAT WE'RE ADDING, YOU KNOW, WE TALKED ABOUT IT. LEVERAGE IS A GREAT ONE. RESILIENCE IS ANOTHER ONE THAT CAME UP. YOU KNOW, THOSE WORDS MEAN SOMETHING TO YOU. ANY OF THESE WORDS, IT'S LIKE, YOU KNOW WHAT, THAT REALLY RESONATES WITH ME. THAT'S A WORD THAT I THINK ENCAPSULATES A LOT OF SOMETHING THAT I FIND TO BE IMPORTANT. I FIND, UH, NUMBER THREE AND NUMBER SIX BE EXTREMELY IMPORTANT. INFRASTRUCTURE, DEVELOPMENT AND FINANCIAL. OKAY. THOSE ARE KEY TO SUCCESS IN ALL THE OTHERS. OKAY. AS I SEE IT. IF YOU DON'T HAVE THOSE TWO, YOU'RE NOT GONNA GIVE TO THE OTHERS. AND I'M SURE THERE ARE DIFFERENT PEOPLE WOULD RANK IT DIFFERENTLY. BUT THAT'S, THOSE ARE MY THOUGHTS. OKAY. GREAT. UM, I WOULD SAY, UH, TWO AND NINE. I, I SEE THOSE TOGETHER. I LIKED YOUR STATEMENT, UM, EARLIER ABOUT, YOU KNOW, PERHAPS WE LOOK AT THOSE, UM, TOGETHER. WE MIGHT GET, UH, KEN, UM, MAY HAVE A DIFFERENT VIEWPOINT OR, UM, OR WEIGHING ON WHETHER THEY SHOULD OR [01:00:01] SHOULDN'T OR HOW THEY CAN OR COULDN'T BE COMBINED. I DON'T, I DON'T KNOW, BUT I, I TEND TO ALWAYS LOOK AT THOSE TOGETHER. GREAT. GREAT. SIMILARLY, SEVEN AND EIGHT. INNOVATIVE AND PROGRESSIVE. YEAH. YEAH, YEAH. YEP. I, ONE IN 10. PUBLIC SAFETY AND SAFETY. YEAH. CORRECT. I, I WENT BACK AND I WAS REVIEWING THOSE COM AND I WAS LIKE, WHY WOULD IT SEPARATE IT OUT? AND IT WAS JUST THE WAY THAT PEOPLE INDIVIDUALLY PHRASE STUFF, THAT IT PULLED THOSE OUT AS SEPARATE CONCEPTS. I WOULD AGREE. THEY'RE HIGHLY RELATED. YES. AND, AND I, I THINK THIS IS ON EVERYBODY'S MIND BECAUSE IN LOOKING OVER MY NOTES JUST FROM THIS MORNING, I DON'T KNOW HOW MANY TIMES I HAVE WRITTEN DOWN, UM, COMMUNITY ENGAGEMENT, STAKEHOLDER INVOLVEMENT. I MEAN, IT'S EVERYWHERE. YOU KNOW, I HAVE FOUR PAGES AND IT'S JUST EVERYWHERE. YEAH. YEAH. I AGREE WITH THAT. THAT THAT'S WHAT ALWAYS COMES BACK TO ME. BECAUSE I THINK OUR, OUR SMALL SIZE, YOU KNOW, GEOGRAPHICALLY IS, IS VERY STRATEGIC ADVANTAGE FOR US WHERE WE CAN CREATE THESE ENVIRONMENTS, YOU KNOW, BETWEEN THE RESIDENTS AND THE BUSINESS COMMUNITY, THAT WE CAN HAVE SOME GREAT ENGAGEMENT BECAUSE WE'RE NOT SO SPREAD OUT. AND WE JUST HAVE TO LOOK FOR THOSE, THOSE OPPORTUNITIES AND HOW WE, HOW WE CAN, UH, MAKE THAT HAPPEN. TO REALLY CREATE THAT, THAT SENSE OF BELONGING. A LOVE SENSE OF BELONGING IS A GREAT EXPRESSION. UM, AND SOMETHING THAT, THAT A LOT OF CITIES CAN'T DO BECAUSE THEY'RE JUST SO SPREAD OUT. LOVE IT. ENGAGEMENT CERTAINLY WAS A COMMON THEME. LAUREN, DID YOU? NO, I JUST THINK ABOUT . DID YOU WANNA MAKE A COMMENT? GO AHEAD. NO, I JUST THINK, UM, THERE WERE A LOT OF VERY INTERESTING THINGS THAT CAME BACK FROM THE CITIZEN SURVEY. AND I THINK IN YOUR TIME, LIKE, UM, JUST ONE THING THAT I WOULD THINK ABOUT WOULD BE THE NUMBER OF PEOPLE THAT OWN THEIR HOME VERSUS RENTING. AND THEN ALSO FROM THE 2018 SURVEY TO 2022, THE INCOME LEVELS HAVE DRASTICALLY CHANGED FOR YOUR CITIZENS AS WELL. SO THOSE ARE ALL THINGS TO CONSIDER WHEN YOU'RE LOOKING AT THESE. LIKE HOW ARE YOU THINKING ABOUT THOSE THINGS FOR YOUR CITIZENS AS WELL. UM, YOUR AGE DEMOGRAPHIC IS VERY INTERESTING. IT'S VERY DIVERSE, WHICH IS, IT'S ALMOST EQUALLY DIVERSE, WHICH IS REALLY WEIRD. UM, BUT JUST REALLY MAKING SURE THAT WE'RE COGNIZANT OF ALL THOSE THINGS AND WE'RE THINKING ABOUT THIS AS WELL. COOL. LAUREN, HOW DID YOU SEE THE, UH, CHANGE IN THE INCOME LEVEL? WHAT DID YOU IT'S DROPPED. MM-HMM, DRASTICALLY. DRASTICALLY. IN MY WORDS. I COME FROM FINANCE BACKGROUND, SO FOR, BUT IT'S REFLECTIVE IN THE OWN VERSUS THE RENT. SO WHERE YOU HAD A LOT OF OWNERSHIP, YOU NOW HAVE MORE RENTERS THAN OWNERS. IT'S SWAPPED, BUT THAT'S NOT UNUSUAL THROUGHOUT THE COUNTRY. METROPOLITAN AREAS THAT ARE GROWING. CORRECT. THAT ARE GROWING. IT JUST DEPENDS ON WHAT YOU WANNA MAINTAIN AS A COMMUNITY. MM-HMM. . AND TO TIE IT BACK TO THE DISCUSSION TOO, FROM AN ENGAGEMENT PERSPECTIVE, THE DEMOGRAPHICS MATTER. THE OWNERSHIP VERSUS RENTERSHIP MATTERS IN TERMS OF HOW YOU'RE ENGAGING. AND SO AS YOU LOOK AT ENGAGEMENT TECHNIQUES WITH THE COMMUNITY, I THINK THAT'S PART OF THE POINT OF THAT, WHICH IS TO SAY THAT SHOULD BE INFORMED BY THE INFORMATION WE'RE LEARNING FROM THAT COMMUNITY SURVEY AS WELL. UM, BECAUSE IT'S GONNA INFLUENCE THAT ENGAGEMENT. SO LAUREN, ALONG THAT LINE WITH THE, WE KNOW THAT THE, IT IS, IT IS VERY DIVERSE. OUR, OUR INCOME, UM, THE BREAKDOWN 'CAUSE THE, THE, UH, THE OLDER, NOT, NOT, NOT TALKING ABOUT THE INCOME SO MUCH, BUT THE, UH, BUT THE AGE DEMOGRAPHICS, THE AGE DEMO, THE, THE, UH, HOMEOWNERS, THE HOMEOWNER, THE PEOPLE THAT ARE HOME HOMEOWNERS HERE TEND TO BE IN THE UP HIGHER AGE DEMOGRAPHIC. CORRECT. IT DIDN'T BREAK THAT OUT IN THE SURVEY AS FAR AS THE AGES AND THE INCOME LEVELS TOGETHER. I THINK IF, I THINK IF YOU GO THROUGH GO AROUND TOWN, YOU WOULD SEE THAT MOST LIKELY. UM, AND THEN THE YOUNGER, BECAUSE I THINK OUR MEDIAN AGE IS STILL 33 ISH OR SOMETHING. MM-HMM. AND SO, AND SO WE SEE A LOT OF THAT IN THE, IN THE, UH, MULTIFAMILY, THE RENTALS. AND THAT'S WHY I THINK MAY PERHAPS, I'M JUST TRYING TO UNDERSTAND WHY THAT THE INCOME LEVEL MIGHT HAVE GONE DOWN WITH THE, UH, THE, THE PEOPLE THAT ARE IN THE OLDER DEMOGRAPHIC THAT ARE HOMEOWNERS, A LOT OF THOSE HAVE OVER THE LAST FEW YEARS HAVE GONE INTO RETIREMENT. THEY'RE, SO THEY DON'T REALLY HAVE THE INCOME ANYMORE, BUT THEY HAVE THE ASSETS, RIGHT. YEAH. SO, SO THAT MIGHT BE PART OF THAT. WHY THAT'S NOT LIKE THAT. I DON'T KNOW. CAN YOU ELABORATE ON MORE ON THE AGE, WHAT YOUR, WHAT YOU WERE SEEING ON THE AGE, UH, MAJOR DISCREPANCY OR HOWEVER PUT THE AGE, UH, RANGE HAS STAYED THE SAME. UM, AND IT'S VERY EQUALLY DIVERSE. SO IT'S, WHICH IS VERY, WHEN YOU SAY EQUALLY DIVERSE, JUST OF ALL OF, OF ALL AGES, NOT JUST, IF YOU LOOK AT CORRECT. MM-HMM. NOT JUST YOUNG AND OLD, IT'S JUST ALL CORRECT. IT'S ALL AGES. OKAY. GOT IT. YEAH. A QUESTION, UM, COULD IT BE THAT THE THE, UH, INCOME DISCREPANCY MIGHT'VE BEEN PARTICIPATION BECAUSE IN THE 2018 SURVEY MIGHT'VE BEEN LESS PARTICIPATION FROM THE RENTER COMMUNITY. IT COULD BE. [01:05:01] AND THEN MUCH, UH, MUCH MORE PARTICIPATION IN THE LATER SURVEY. THERE'S A LOT OF FACTORS THAT COULD GO INTO IT. I DIDN'T WANNA HARP ON LIKE THAT PORTION. YEAH. IT'S WANTED TO BRING IT TO YOUR ATTENTION AS SOMETHING TO THINK ABOUT AS YOU'RE LOOKING AT THESE KEY WORDS AND MAKING DECISIONS. AND SO AGAIN, WHEN WE TALK ABOUT ENGAGEMENT, IT'S THE MECHANISMS BY WHICH WE ENGAGE, WHICH CAN BE INFORMED BY THE DEMOGRAPHICS THAT WE HAVE. AND SO IT'S JUST A WAY TO BE THOUGHTFUL ABOUT HOW WE CAN BE MOST EFFECTIVE IN ENGAGEMENT. 'CAUSE COMMUNITY ENGAGEMENT CAME UP AS A COMMON CONCEPT FOR MANY OF YOU. AND CERTAINLY IT'S A VERY IMPORTANT THING. THE QUESTION BECOMES HOW DO WE DO OUR BEST ENGAGEMENT? WHERE DO WE SHOW UP AND, AND CREATE THE BEST OPPORTUNITIES FOR ENGAGEMENT? AND SO GETTING BACK TO THIS RIGHT HERE, I WANT GO AHEAD AND SAY, HEY NICK, UH, WHEN WE THINK ABOUT THIS, HEY, NICK, WHICH KEY PHRASES SHOULD, HEY, YES, I'M SORRY. GO AHEAD. I'LL JUST JUMP IN BECAUSE I JUST DON'T, I DON'T WANT US TO GET TOO FAR DOWN THE LINE. AND I APPRECIATE THE THOUGHTS. I THINK THE INCOME MOST LIKELY IS JUST A STATISTICAL PIECE FROM THE SURVEY RESULTS, LIKE THE NUMBER OF PEOPLE WHO FILLED OUT THE SURVEY. SO I DON'T WANT US TO OPERATE TOO MUCH ON THINKING THAT OUR INCOME DROPPED. I THINK IT WAS MORE OF THOSE ARE JUST THE FOLKS THAT RESPONDED TO THE SURVEY IN 2018 VERSUS 20. DAVID, I JUST KIND, THERE'S, AS FAR AS HOUSEHOLD, THERE IS A SLIGHT YEAH. MEDIUM FROM THE DEPARTMENT OF LABOR. I, I DIDN'T SEE ANYTHING DRAMATIC. YEAH. PERFECT. THANKS. I JUST WANTED TO CLARIFY THAT. YEP. OKAY. UM, AND AGAIN, YOU KNOW, EVERYTHING WE'RE DOING TODAY IS ABOUT GOING FORWARD. HOW DO WE PROCEED FORWARD AND WHAT'S THAT LOOK LIKE? SO, UH, YOU KNOW, DECIDE, THIS IS THE PART WHERE WE GET THE CHANCE TO GO AHEAD AND DISCUSS AND DECIDE. SO WE'VE GOT THESE WORDS LISTED UP HERE. THE QUESTION IS, WHICH ONES RESONATE MOST WITH YOU? WHICH OF THE WORDS THAT SEEM TO HAVE THE, THE MOST STICKINESS TO YOU? OR ENCAPSULATE THOSE CONCEPTS IN THE BEST WAY? NOW WE CAN TAKE THESE WORDS HERE AFTER WE GET DONE SEEING WHICH ONES YOU SELECT, WHAT YOUR PREFERENCES LOOK LIKE. AND WE MIGHT BE ABLE TO COMBINE SOME OF 'EM. SO FOR EXAMPLE, THAT PUBLIC SAFETY AND SAFETY, MAYBE THOSE BECOME A COMBINED CONCEPT THERE, YOU KNOW, WHERE YOU PUT YOUR DOT MIGHT NOT NECESSARILY BE AS IMPORTANT WITH THOSE TWO. ECONOMIC DEVELOPMENT REDEVELOPMENT, SAME KIND OF THING, RIGHT? WE MIGHT SAY, LET'S, LET'S CREATE THIS PHRASE WITH THAT PARTICULAR ITEM, UM, INNOVATIVE AND PROGRESSIVE. THOSE MIGHT GO TOGETHER UNDER, BUT IT'S YOUR DECISION. IT'S YOUR DECISION. WHICH OF THESE CONCEPTS, WHICH OF THESE WORDS RESONATES MOST WITH YOU FOR KEY FOCUS AREAS? SO THE WAY THAT WE'RE GONNA DO THIS IS WE'RE GONNA START OFF WITH PREFERENCE DOTS. WE'RE GONNA HAVE SOME STICKERS. YOU'RE GONNA HAVE THE CHANCE TO GO AHEAD AND DO THIS. THERE'S ONE OTHER EDIT I'D LIKE TO MAKE, WHICH IS THERE WILL BE SEVEN OF YOU PUTTING IN YOUR PERSPECTIVE AND OPINIONS AROUND THIS. AND THERE WILL BE ONE MORE. WE'RE GONNA HAVE DAVID COME IN AS WELL, BECAUSE HE'S THE BOWLER. AND AS THE BOWLER, I'D LIKE TO MAKE SURE THAT THE THINGS THAT WE'RE DETERMINING AND THAT WE'RE COMING UP WITH YOUR DECISIONS MATTER MORE. BUT I WANNA MAKE SURE THAT WE'RE REFLECTIVE OF THAT BECAUSE HE'S THE ONE THAT'S GOTTA GO BOWL. BOWL AND HE'S THE ONE THAT'S GOTTA MAKE IT HAPPEN. SO HE HAS A CLEAR UNDERSTANDING OF PROBABLY THE PERSPECTIVE OF STAFF IN THIS CASE, AND ALSO WHAT MIGHT HELP YOU ACCOMPLISH YOUR GOALS AND OUTCOMES. I HAVE ONE CLARIFICATION ON 15 WORKFORCE AND EMPLOYEE SATISFACTION. I'D LIKE TO SPECIFICALLY SAY THAT THAT'S THE TOWN WORKFORCE. THAT'S THE TEAM TOWN WORKFORCE, RIGHT? THE TOWN TEAM. YES. YES. YEAH. YEAH. THE, THE OTHER THOUGHT I HAD IS, I'M JUST GONNA ECHO WHAT, WHAT MY OTHER COUNCIL COLLEAGUES MENTIONED IS, IS THE COMBINATION OF, OF SOME OF THESE, THESE, UH, THREE, THREE GROUPS OF WORDS. SO, UH, FOR ME, I'D LOVE TO COMBINE LIKE EXAMPLE DEVELOPMENT AND REDEVELOPMENT. BEFORE, YOU KNOW, I HAVE TO PUT MY PRIORITY BUTTONS OR TER DOTS IN HALF. , I CAN'T HEAR MY RIGHT, RIGHT? I DON'T WANNA GET SOME HALF DOTS UP THERE. NO. YEAH. I'M GOING TO, UM, I'M GOING TO MAKE A FACILITATOR'S CALL HERE AND SAY THAT IN MY EXPERIENCE, IT IS BETTER FOR US TO FIND THE KEYWORDS BEFORE WE GO THROUGH THE CONSOLIDATION PROCESS BECAUSE THAT'S WHAT'S GONNA LEAD TO THE WORDSMITHING. AND SO SOMEBODY'S GONNA WANT ECONOMIC DEVELOPMENT, SOMEONE'S GONNA WANT REDEVELOPMENT, SOMEONE'S GONNA WANT DEVELOPMENT. AND THOSE WORDS MEAN DIFFERENT THINGS. ONCE WE HAVE THE WORDS, IT'S GONNA BE A LOT EASIER FOR US TO SAY, YOU KNOW WHAT PUBLIC SAFETY AND SAFETY ARE SAYING, LET'S COMBINE IT UNDER THIS TERM, IS WHAT I'VE LEARNED ABOUT THIS. UM, SO FROM A FACILITATOR'S PERSPECTIVE, IT WOULD BE MY PREFERENCE TO GO AHEAD AND LEARN YOUR WORDS AND THEN WE CAN FIGURE OUT HOW WE CAN COMBINE THEM. 'CAUSE I, I DO AGREE WITH YOU. SOME OF THESE WORDS ARE, HAVE A REDUNDANCY INSIDE OF THEM. YEAH. I THINK IT'LL COME OUT WHEN WE VOTE. I THINK IT'LL COME OUT WHEN WE, UH, MAKE OUR STATED PREFERENCES KNOWN . SEE, I'M WORKING ON THIS. I'M WORKING, I REALLY PRACTICED LAST NIGHT AND I'M NOT GONNA, I'M NOT GONNA LIE. SO EVERYBODY'S GONNA GET FIVE STICKERS, UH, TO GO AHEAD AND BE ABLE TO FIND THE WORDS UP THERE. I JUST WANT YOU TO PUT YOUR STICKERS NEXT TO THE WORDS THAT RESONATE MOST WITH YOU, AND WE'LL SEE WHERE WE'RE AT. WE'LL SEE WHERE WE'RE AT AND WHAT DISCUSSIONS. YES, MA'AM. WILL YOU GO BACK TO THE SLIDE SO WE HAVE IT UP THERE TOO? ABSOLUTELY. YEP. AND THEN WE'VE GOT THE ADDED WORDS ON THERE AS WELL. SO MAKE SURE THOSE GET CONSIDERATION AS WELL. OKAY. SO WE'LL TAKE THIS. TAKE YOUR TIME. TAKE YOUR TIME. WE'RE NOT IN A RUSH ON THIS. OKAY. BUT [01:10:01] TAKE YOUR TIME. TAKE A GOOD LOOK. UM, I WANNA WALK THROUGH THE, THE SELECTIONS THAT WE MADE. AND WHAT I'D LIKE FOR US TO DO NEXT IS I'D LIKE FOR US TO ATTEMPT TO SYNTHESIZE SOME OF THIS. SO WE HAVE SOME WORDS AND MAYBE ONE OR TWO OF THEM DROP OFF. REMEMBER THAT WE HAVE STRATEGIC OBJECTIVES NEXT. SO SOME OF THESE WORDS WILL BE REFLECTED IN STRATEGIC OBJECTIVES IF THEY'RE NOT REFLECTED AS ONE OF THE KEY FOCUS AREAS. AGAIN, THE KEY FOCUS AREAS ARE THE AREAS AROUND WHICH WE CAN CLUSTER CONCEPTS TO MAKE SURE THAT WE HAVE KEY GUIDELINES DRAWN OUT FOR US. SO HERE'S WHAT WE GOT. UH, PUBLIC SAFETY, LOTS OF DOTS FOR THAT. ECONOMIC DEVELOPMENT, INFRASTRUCTURE DEVELOPMENT, COMMUNITY ENGAGEMENT, FINANCIAL HEALTH, INNOVATIVE, GOT A PAIR, REDEVELOPMENT, GOT A PAIR, SAFETY GOT A PAIR. AND THEN MOBILITY. ONE OF OUR ADDED WORDS CAME IN HERE WITH A REALLY STRONG SHOWING AS WELL. SO I JUST WANNA, SO JUST A COUPLE THINGS. ONE IS, AS WE GO THROUGH THIS PROCESS, HERE'S HOW IT FEELS. IT FEELS SLOPPY, THEN IT FEELS TIGHT AND IT FEELS SLOPPY, THEN IT FEELS TIGHT. THAT'S HOW THIS WORKS. OKAY? SO WE GO RUN FAR AFIELD AND IT'S LIKE, I DON'T KNOW THAT WE'RE THERE. AND THEN WE COME TOGETHER AND ALL OF A SUDDEN IT'S LIKE, OH, I SEE IT. SO THAT'S JUST NORMAL. IF IT FEELS LIKE, OH, WE'RE NOT RIGHT WHERE WE NEED TO BE, THAT'S OKAY. BE COMFORTABLE WITH ME IN THE UNKNOWN. IT'S GONNA BE A BRAVE FRONTIER AND WE'RE GONNA ENJOY OURSELVES. ALL RIGHT. SO WITH THIS SAID RIGHT HERE, AS YOU LOOK AT THIS, WHAT ARE SOME OF THE CONSOLIDATIONS OR SUGGESTIONS THAT YOU MIGHT MAKE? AND I MIGHT REPEAT SOME OF THIS RIGHT NOW BECAUSE I DIDN'T REALIZE WE WERE MISSING THE MAYOR. SO I'M GONNA TRY THAT ONE MORE TIME. AND THAT'S MAYOR. THAT'S MY BAD. THAT'S MY BAD. THAT'S WHAT HAPPENS WHEN WE'RE FRIENDS ON THE BREAK, WE TALK ABOUT STUFF. I DIG IT. YOU KNOW. UM, SO LEMME TRY THAT ONE MORE TIME HERE AND JUST SAY, WE'VE GOT A COUPLE WORDS HERE THAT ENDED UP MAKING SOME SENSE TO US. OUR GOAL IS TO NOW TAKE THOSE AND PUT THEM TOGETHER IN NEW WAYS, UNIQUE WAYS, COMBINATIONS OF THINGS. PUTTING A HEADER UNDERNEATH THE OTHER HEADER, RIGHT? SO WE MIGHT SAY THAT, YOU KNOW, AT SAFETY, I THINK BELONGS UNDER PUBLIC SAFETY. AND WE LIKE THE PHRASE PUBLIC SAFETY. WE MIGHT LIKE THAT AS THE PHRASE, AS OPPOSED TO SAFETY, RIGHT? SO WE COULD SAY THAT THOSE VOTES MOVE UP HERE. AND NOW WE'VE GOT A PHRASE, BUT I WANNA CONSOLIDATE SIMILAR CONCEPTS. LAUREN'S GONNA HELP TO CAPTURE SOME OF THOSE. AND IF WE NEED TO, WE'LL DO ANOTHER ROUND OF NARROWING. BUT IN THIS PART RIGHT HERE, JUST WANT YOU TO REACT TO YOUR VOTES. NICK, CAN YOU PLEASE TELL US WHAT DID NOT GET A NO. YEAH. GUILLERMO, JUST A SECOND HERE. SO THE ONES THAT DIDN'T GET IT, UH, TRANSPARENCY, PROGRESSIVE SUSTAINABILITY, COLLABORATION AND PARTNERSHIPS MAINTAIN ENFORCEMENT, UH, TOWN WORKFORCE AND EMPLOYEE SATISFACTION, CULTURE, RESILIENCE AND LEVERAGE. THOSE ONES DID NOT RECEIVE ANYTHING. SO IS THERE, OF THESE 12, DID SOME OF THEM NOT, WHICH ONES DIDN'T GET, OF THESE 12, WE HAD, UH, 5, 8, 11, AND 12 SECOND THOUGHTS? IS THAT WHAT THAT IS? A SECOND THOUGHT. SOMEBODY CAME UP AND SAID, OH, MAYBE I, LIMITATIONS OF LIMITATIONS. IT'S MORE PRIORITY, RIGHT? ALRIGHT. YEP. IT'S NOT THAT THESE WEREN'T TERMS THAT WEREN'T MENTIONED THROUGHOUT, RIGHT? IT'S ALSO JUST THAT THESE ONES ARE MORE PREFERRED OR PROBABLY SPEAK A LITTLE BIT MORE TO US THAN SOME OF THE OTHER ONES. AGAIN, YOU KNOW, IT IS NOT SHOCKING TO ME THAT THESE THREE ARE THE TOP OF YOUR LIST RIGHT HERE. UH, AND IN FACT, COMMUNITY ENGAGEMENT, ALMOST EVERYBODY HERE REFERENCED ALL FOUR OF THESE AT DIFFERENT POINTS DURING THEIR COMMENTARY. ROADS, ROADS, ROADS. THANK YOU. I AM PERFECTLY HAPPY WITH COMBINING SAFETY AND PUBLIC SAFETY. OKAY. WE'VE GOT OUR FIRST ONE. THANK YOU FOR GETTING US KICKED OFF. YOU'RE WELCOME. COMBINATION OF PUBLIC SAFETY AND SAFETY. WE'RE GOOD. DO WE LIKE THE WORD PUBLIC SAFETY AS A REFLECTION OF THOSE TERMS? IS THAT AN ACCEPTABLE, CAN WE JUST DO IT THIS WAY AND JUST DO A THUMBS UP, THUMBS DOWN. OKAY. AGAIN, WE GOT A THUMBS UP ON THAT. PUBLIC SAFETY IS ONE OF THE WORDS THAT MAKES OUR CUT. WHAT ABOUT THIS ONE? WE'VE GOT ECONOMIC DEVELOPMENT AND REDEVELOPMENT DOWN HERE. DO THOSE FEEL LIKE THEY COULD BE COMBINED OR DO WE WANNA MAKE AN ARGUMENT DIFFERENTLY THAN THAT? COMBINED? COMBINED? ARE WE OKAY WITH ECONOMIC DEVELOPMENT BEING A PHRASE OR DO WE NEED TO COMBINE THOSE INTO A DIFFERENT PHRASE? ECONOMIC DEVELOPMENTS, REDEVELOPMENTS, ARE THEY THE SAME THING? ARE ONE IS REDEVELOPMENT UNDERNEATH ECONOMIC DEVELOPMENT? HOW DO WE FEEL ABOUT IT? I THINK, I BELIEVE THAT THEY ARE VERY SIMILAR OR I BELIEVE THAT THEY'RE VERY SIMILAR. HOWEVER, THE PUBLIC'S PERCEPTION OF THAT MAY, MAY NOT, UH, UNDERSTAND THAT MAY NOT BE AS UNDERSTANDABLE TO, TO THE PUBLIC. SO YOU HAVE, WE WOULD ALWAYS HAVE TO MAKE SURE WHEN YOU'RE HAVING THOSE CONVERSATIONS TO, TO DIFFERENTIATE. TO DIFFERENTIATE. I'M SORRY, DIDN'T MEAN TO INTERRUPT. NO, GO AHEAD. SO CAN WE SAY, UH, REDEVELOPMENT AND ECONOMIC DEVELOPMENT AND THROW THEM ALL TOGETHER IN ONE CATEGORY? [01:15:01] I WOULD THINK, YES. I'M GOOD THERE. DO WE LIKE THE PHRASING, REDEVELOPMENT AND ECONOMIC DEVELOPMENT? OR DO WE WANT IT TO SAY ECONOMIC DEVELOPMENT AND REDEVELOPMENT? THIS IS PROBABLY, I THINK WHAT EILEEN SAID. I LIKE REDEVELOPMENT FIRST BECAUSE THAT, THAT PUTS THE EMPHASIS THERE. REDEVELOPMENT FIRST AND ECONOMIC DEVELOPMENT IS THE PROPOSAL. CAN I THROW A LIFELINE REAL QUICK TO OUR ECONOMIC DEVELOPMENT PLEASE? MANAGER. AND HERE WHAT HE HAS TO RECOMMEND. I, I LIKE, I LIKE SPLITTING IT OUT. I THINK, UH, ECONOMIC DEVELOPMENT COVERS REDEVELOPMENT, BUT RIGHT. THERE ISN'T A, UM, A DISTINCTION THAT PUBLIC SPHERES KIND OF THINK OF GREENVILLE DEVELOPMENT WHEN YOU THINK OF ECONOMIC DEVELOPMENT. SO I LIKE THE DISTINCTION OF CALLING OUT REDEVELOPMENT. SO REDEVELOPMENT AND ECONOMIC DEVELOPMENT AS THE PROPOSAL THAT'S BEEN PUT OUT THERE. HOW DO WE F YES, WE HAVE A COMMON, YEAH, SO REDEVELOPMENT IS, A LOT OF PEOPLE WHEN THEY HEAR THAT TERM, THEY THINK OF SCRAPING PROPERTIES AND STARTING FRESH. NOT EVERYTHING WILL BE LIKE THAT. SO REVITALIZATION IS MAYBE A GOOD WORD TO THINK ABOUT. UM, OR REINVESTMENT. OKAY. WE HAVE A PROPOSAL OUT THERE IN TERMS OF CONSIDERATION ON THIS. THE PROPOSAL IS THAT, REDEVELOPMENT MIGHT NOT BE THE WORD, BUT RE REVITALIZATION MIGHT BE THE WORD INSTEAD. YEAH. BECAUSE I, I DON'T LOVE COMBINING THOSE TWO BECAUSE TO ME THEY'RE FAIRLY DIFFERENT. I MEAN, I SEE THAT, I SEE ECONOMIC DEVELOPMENT AS A, AS A BIGGER FUNCTION IN, IN REDEVELOPMENT. IT MAY, MIGHT BE PART OF, MIGHT BE A FUNCTION OF ECONOMIC DEVELOPMENT. YEAH. SO I REVITALIZATION. I MIGHT BE, I MIGHT BE OKAY WITH. SO IF IT WAS REVITALIZATION AND ECONOMIC DEVELOPMENT, DOES THAT FEEL LIKE IT'S STILL HITS THE INTENDED PURPOSE OF WHAT WE'RE AFTER? AND THANKS FOR THE COMMENT. THANKS FOR THE POTENTIAL. I ACTUALLY LIKE THAT BETTER. I LIKE IT THE OTHER WAY AROUND. YEAH, I LIKE IT THE OTHER WAY AROUND. I LIKE ECONOMIC, ECONOMIC DEVELOPMENT AND REVITAL, RIGHT? CORRECT. YEAH. CORRECT. THAT'S ALL DEVELOPED. I'M GETTING A LOT OF HEAD MOUNT, SO LET'S TRY AS AS ONE. YEAH. ECONOMIC DEVELOPMENT AND REVITALIZATION. YES. CORRECT. YES. THUMBS UP, THUMBS UP, THUMBS DOWN ON THIS. WE HAVE CONSENSUS. IT'S A MIRACLE. THAT'S THE VICTORY RIGHT THERE. I'M DONE. THANKS EVERYBODY. IT'S BEEN NICE. UM, HEY, WE'RE ON IT. I LOVE THIS. THIS IS GREAT. UM, SO WE'VE GOT OUR SECOND ONE ON THE LIST NEXT DOWN. YES. UH, YES. I KIND OF, I JUST WANTED TO JUMP A LITTLE BIT INTO THE PUBLIC SAFETY VERSUS SAFETY CONVERSATION. UH, WHEN WE SAY PUBLIC SAFETY, I MEAN, I THINK ALMOST EVERYONE, WHEN YOU SAY PUBLIC SAFETY, YOU MEAN POLICE AND FIRE. UH, SO I THINK THE DISTINCTION THERE WOULD BE SAFETY IS KIND OF MORE OVERARCHING. THAT'S, YOU'RE TALKING ABOUT PEDESTRIAN SAFETY, INFRASTRUCTURE SAFETY, THOSE KIND OF THINGS. SO I CERTAINLY THINK IT'S JUSTIFIED TO SAY WE'RE GONNA HAVE PUBLIC SAFETY BE SEPARATE BECAUSE WE, IT IS SUCH A PRIORITY AND A KEY FOCUS AREA FOR POLICE AND FIRE. BUT I GUESS I WOULD JUST, YOU DON'T WANNA GET LOST IN THE REST OF THE CONVERSATION. I THINK, AND IT COULD COME INTO MOBILITY OR INFRASTRUCTURE THAT WE MAYBE KEEP A COMPONENT OF OTHER SAFETY AS WELL. SO I KNOW WE JUST JUMPED PAST THAT PRETTY QUICKLY. BUT THERE IS A DISTINCTION THERE AND I THINK IT COULD BE SOMETHING TO COME UP AS WE DEVELOP THE REST OF THE YEAH, I THINK THAT'S A GOOD POINT BECAUSE, YOU KNOW, THE SAFETY CAN BE A PERCEPTION OR A FEELING OF SAFETY, NOT NECESSARILY ABOUT THE FIRST RESPONDERS. MM-HMM. , YOU KNOW, WHEN VISITORS COME HERE, DO THEY FEEL SAFE? AND, AND DO WE HAVE A REPUTATION OF BEING A SAFE CITY? YEAH. WOULD SO I CAN SEE AS A DISTINCTION THERE WOULD, WOULD THE WORD SAFETY ENCOMPASS PUBLIC SAFETY? THAT'S THE WAY, LIKE WE'RE BUILDING AN ENVIRONMENT THAT THAT'S SAFE. WHETHER THAT BE PUBLIC SAFETY OR, UM, OTHERWISE YEAH. BUT I, BUT I SEE PUBLIC SAFETY AS, BECAUSE PEOPLE DO AS A DEFAULT, THEY, THEY THINK ABOUT EMERGENCY SERVICES, FIRST RESPONDERS WITH PUBLIC SAFETY. SO, SO I LIKE HAVING THAT AS A SEPARATE THING. SO WHAT IF YOU CHANGE THE LANGUAGE TO SAFETY FOR THE PUBLIC? I DON'T LOVE THAT. I LIKE PUBLIC SAFETY. NOW, IF WE DID JUST PUBLIC CASE SAFETY, I WOULD MOVE MY DOT UP THERE. 'CAUSE THAT WAS 90% OF WHAT I WAS GOING WITH. SAFETY WAS MORE OVERARCHING, BUT REALLY WASN'T TALKING ABOUT CROSSING STREETS AND STUFF LIKE THAT, BUT IT WAS MOSTLY PUBLIC SAFETY. SO I'M GOOD WITH GOING WITH PUBLIC SAFETY, SHARING THIS CAMERA. SO, TO MAYOR BRUCE'S POINT, IF, IF I'M A VISITOR COMING INTO TOWN, I'M WALKING INTO TOWN OR I'M DRIVING INTO TOWN, DOES THAT MEAN THAT THE, THE LIGHTING NEEDS TO BE BRIGHTER SO IT LOOKS MORE VISIBLY? I CAN SEE AS I PULL IN TO GO MAKE A BANK DEPOSIT OR WITHDRAW CASH, I FEEL SAFE DOING SO VERSUS HEAD ON A SWIVEL. IS THAT WHAT YOU MEAN BY SAFE VERSUS SAFETY TO ME MEANS I'M NOT WALKING IN THAT BUILDING. IT LOOKS LIKE IT'S ABOUT TO CRUMBLE AND FALL. YEAH. I'M NOT REALLY MAKING A DISTI DISTINCTION BETWEEN SAFE AND SAFETY BECAUSE THE, TO ME, THEY'RE KIND OF THE SAME. WHEN I THINK ABOUT WHEN I WAS, YOU KNOW, SATURDAY, SATURDAY EVENING WHEN I, AFTER I CAME BACK FROM FRISCO, I, I, I THOUGHT, WELL, I'M GONNA DRIVE THROUGH VILLAGE ON THE PARKWAY AND SEE WHAT THAT'S LOOKING LIKE AT EIGHT O'CLOCK ON A SATURDAY NIGHT. AND IT WAS HOPPING, I MEAN, IT WAS PACKED. I THINK THE GARAGE WAS PRETTY CLOSE TO FULL, BELIEVE IT OR NOT. AND PEOPLE, ALL THOSE PEOPLE ARE THERE BECAUSE THEY FEEL LIKE IT'S [01:20:01] A SAFE PLACE TO BE. AND SO THAT, AND THEY'RE NOT THINKING SO MUCH ABOUT POLICE AND FIRE, BUT THEY ARE THINKING ABOUT THE ENVIRONMENT AND DO THEY FEEL SAFE MEETING THEIR FRIENDS THERE AND WALKING THROUGH THE, THE, THE DEVELOPMENT TO MY POINT, RIGHT? IT'S REALLY WELL LIT. YEAH. AND THE BUILDINGS DON'T LOOK LIKE THEY'RE ABOUT TO CRUMBLE. CORRECT. SO HOW, SO IN MY OPINION IS AN ELEMENT OF PUBLIC SAFETY. I I THINK IT'S AN ELEMENT OF A LOT OF DIFFERENT THINGS. YEAH. YEAH. THAT'S WHY I LIKE THE BIGGER WORD SAFETY RATHER THAN SMALLER WORD. UM, PUBLIC SAFETY. YOU, YOU ALSO MAY HAVE THE OPPORTUNITY TO JUST USE SAFETY MULTIPLE TIMES IN KEY FOCUS AREAS, RIGHT? YOU COULD HAVE A PUBLIC SAFETY ONE THAT'S FOCUSED ON FIRST RESPONDERS. THEN WHEN WE GET TO MOBILITY, YOU COULD SAY, HEY, WE WANT IT TO BE SAFE AND RELIABLE MOBILITY. YOU KNOW, YOU COULD HAVE THE WORD SAFETY. SO THAT, THAT WAS WHAT I WAS TRYING TO GET IS MAYBE WE JUST KEEP THAT WORD SAFETY IN MIND AND NOT HAVE IT ONLY BE IN ONE KEY FOCUS AREA. I LIKE THAT. YEAH. SO THE EDIT IS BEING REQUESTED AND I THINK IT'S A FAIR CONCEPT TO CONSIDER. RIGHT. BUT THE, THE THING IS, ARE WE MOVING TO SAFETY IS THE WORD VERSUS PUBLIC SAFETY. WE'VE GOT PUBLIC SAFETY AS THE VOTE RIGHT NOW. SAFETY AFTER THIS DISCUSSION IS THE RECOMMENDATION. MY VOTE FOR SAFETY. WAIT, PUBLIC SAFETY. WE'RE STILL PUBLIC SAFETY. YEAH. PUBLIC SAFETY STILL PUBLIC SAFETY. WE'RE STILL PUBLIC SAFETY. ARE WE THUMBS UP ON PUBLIC SAFETY STILL? YEAH. AND ABANDONING SAFETY AS A SECONDARY WORD. YES. THE, THE WORD ITSELF, THE PHRASE THE KEY FOCUS AREA WILL BE PUBLIC SAFETY. PUBLIC SAFETY. THE DEFINITION IN THOSE KEY STRATEGIC OBJECTIVES UNDERNEATH THAT WE CAN, AS, AS DAVID'S SUGGESTING, CALL OUT DIFFERENT FACETS OF PUBLIC SAFETY. MM-HMM. . AND WHAT THOSE MIGHT INVOLVE UNDERNEATH THAT PARTICULAR PUBLIC SAFETY WORD. SO WE CAN DEFINE IT FURTHER AS OPPOSED TO JUST POLICE AND FIRE SERVICES INTO THESE OTHER CONCEPTS UNDERNEATH THAT. YEAH, I'M GOOD WITH THAT. I THINK IT'S GOOD. WE'RE OKAY WITH THAT? YEAH. YEP. YEAH. OKAY. GOOD. I'M GONNA DO A FORMAL THUMBS UP. THUMBS DOWN. YES. WE GOT MY THUMBS UP. OKAY, GREAT. THANK YOU. AND THEN THAT'S CONSENSUS. I KNOW. AND WE'VE GOT CONSENSUS AGAIN, RIGHT? THAT'S RIGHT. WE'VE BACKED OFF OF IT AND THEN WE GOT BACK INTO IT AND I LOVE IT. HERE WE GO. TWO UP. ALL RIGHT. SO NEXT UP ON THE LIST IS INFRASTRUCTURE DEVELOPMENT. UM, INFRASTRUCTURE DEVELOPMENT. I'M ONLY GONNA CALL THIS OUT AS, AS SEPARATE HERE BECAUSE WE'VE ALSO GOT MOBILITY DOWN HERE. AND I WONDER WHETHER MO IS MOBILITY OF FUNCTION OF INFRASTRUCTURE, ARE THOSE RELATED TO EACH, TO EACH OTHER? DO WE MEAN SOMETHING DIFFERENT? IS IT INFRASTRUCTURE DEVELOPMENT AND MOBILITY? YOU KNOW, SO THERE'S, I ONLY BRING THOSE UP BECAUSE THEY HAVE A RELATIONSHIP TO EACH OTHER. AND AS WE GET INTO TRANSPORTATION CONSIDERATIONS, WHERE DOES THAT FALL? IS IT UNDER INFRASTRUCTURE DEVELOPMENT? WHERE'S ROADS? ROADS, ROADS LIVE. I HAVE A QUESTION. HOW, HOW THIS WOULD BE FOR SHANNON. HOW ARE IN OUR ASSET MANAGEMENT PROGRAMS DO WE DIFFERENTIATE BETWEEN INFRASTRUCTURE, INFRASTRUCTURE DEVELOPMENT? AND THEN, WHAT WAS THE OTHER ONE? MOBILITY. MOBILITY. HOW DO WE ACCOUNT FOR, IS IT CALLED INFRASTRUCTURE? IS IT UNDER THE HEADING OF INFRASTRUCTURE FOR MOBILITY COMPONENTS. SO WHAT SPECIFICALLY ARE WE REFERRING TO AS MOBILITY COMPONENTS THOUGH? I MEAN ROADWAYS, LET'S SAY, LET'S SAY A TRUCK WALKABILITY OVER THE TOLLWAY, THAT'S NOT PART OF OUR ASSET MANAGEMENT. UH, THE WALKABILITY, UH, OVER THE TOLLWAY OR ADDED PEDESTRIAN ACCESS OR BIKE LANES. THAT'S NOT PART OF OUR ASSET MANAGEMENT SYSTEM. WHAT IS IS OUR EXISTING ASSETS ARE PART OF THE ASSET MANAGEMENT. SO THOSE TYPES OF THINGS ARE CAPTURED IN OTHER PLANS LIKE JANA'S. UH, WHAT IS THE PLAN? THE TRAILS MASTER PLAN AND UH, THE COMPREHENSIVE PLAN THAT WE'RE WORKING THROUGH. SO I'M A LITTLE CONFUSED HERE. SO THE ASSET MANAGEMENT, ONE OF THE MODULES ANYWAY, IS USED SO THAT WE CAN KNOW THE AGE AND THE DEGRADATION OF A COMPONENT. RIGHT. AND IF IT'S A TRAIL, A BENCH ON A TRAIL AND IT, IT GETS, IT TURNS A DIFFERENT COLOR WHEN WE NEED TO START LOOKING AT REPLACING IT. YES. SO IS THAT INFRASTRUCTURE THAT IS OKAY. WELL WE WOULD CONSIDER IT LIKE, YES. ALRIGHT. YEAH, TO ME, I I'VE GOT INFRASTRUCTURE DEVELOPMENT SEPARATE THAN MOBILITY. OKAY. I AGREE. YEAH. OKAY. I WOULD AGREE TOO AS WELL. SWEET. I JUST RAISED IT AS AN ISSUE BECAUSE WHEN WE GET IN, AND I JUST WANNA BE MINDFUL OF THIS. WHEN WE TALK ABOUT MOBILITY VERSUS INFRASTRUCTURE, HOW ARE THOSE TWO SEPARATE? WHERE DO WE FALL IN THAT? AND AS WE START TO BUILD INTO THAT NEXT LAYER, THAT STRATEGIC OBJECTIVES, WE JUST NEED TO BE CLEAR WHERE THOSE TYPES OF PROJECTS FIT AT. WHERE THOSE, I'M SORRY, NOT PROJECTS, BUT THOSE STRATEGIC OBJECTIVES, WHERE THEY FIT AT AND BE VERY CLEAR ABOUT THAT. SO I JUST BROUGHT IT UP AS A CONCEPT. SO WE'RE KEEPING IT SEPARATE IN WHICH CASE INFRASTRUCTURE DEVELOPMENTS IS UP HERE. DO WE LIKE THAT? DO WE LIKE THE PHRASING OF IT? ARE WE OKAY WITH IT BEING UP HERE? I, I HAVE A QUESTION ON, UM, [01:25:01] AND WHERE WOULD, WHERE WOULD THE IDEA OR THE CONSIDERATION OF MAINTENANCE FOR INFRASTRUCTURE FALL, WHERE WOULD, WHERE, WHERE, WHERE WOULD THAT GET ADDRESSED IF WE HAVE INFRASTRUCTURE DEVELOPMENT DEVELOPMENT? WHERE DO WE I THINK IT'S A, WHERE'S THE MAINTENANCE, RIGHT? THE QUESTION I TO THE POINT WHERE I, YOU MAY, ESPECIALLY AS WE HAVE MOBILITY SEPARATE, WHICH I DO LIKE HAVING MOBILITY SEPARATE BECAUSE I THINK WE CAN TALK ABOUT THAT WHEN WE GET THERE. BUT IT'S MORE, UM, JUST A WIDER NET. BUT I THINK WHAT, BY DOING THAT, WHAT HAPPENS IS INFRASTRUCTURE BECOMES MORE MAINTENANCE. SO YOU COULD EVEN JUST SAY MAINTAINING OUR INFRASTRUCTURE BECOMES THAT KEY FOCUS AREA AS OPPOSED TO SAYING DEVELOPMENT BECAUSE DEVELOPMENT, DEVELOPMENT. I LIKE THAT IDEA. COULD I SUGGEST GOOD QUESTION RELATED TO THAT. AND PERHAPS IT'S INFRASTRUCTURE DEVELOPMENT AND, AND MAINTENANCE. AND MAINTENANCE. YEAH. WHICH COVERS BOTH OF THOSE. 'CAUSE I THINK BOTH COMPONENTS EXIST IN, IN MY HEAD. CAN DO THAT. I LIKE THAT. YEP. INFRASTRUCTURE DEVELOP AND MAINTENANCE. FEELING. OKAY. SOUNDS GOOD. YEP. OKAY. WE'RE GETTING THE A'S WHAT CONSENSUS? THREE TIMES. I'M JUST, I'M HOT TODAY. LET'S GO, LET'S GET THAT LOTTO TICKET. ALRIGHT. UH, I'M GONNA LET YOU KNOW WHICH ONES WE HAVEN'T TOUCHED ON YET. WE HAVEN'T TOUCHED ON COMMUNITY ENGAGEMENT, FINANCIAL HEALTH, INNOVATIVE, AND MOBILITY. SO I JUST WANNA GO DOWN TO MOBILITY BECAUSE THAT SEEMS TO BE A WORD WE'RE REALLY COMFORTABLE WITH. LOTS OF VOTES DOWN HERE. HOW DO WE FEEL ABOUT THE TERM MOBILITY? DOES IT NEED ANY MODIFICATIONS TO MEET THE INTENT OF WHAT YOU'RE AFTER WITH THAT? IS IT MOBILITY AND CONNECTEDNESS? IS IT MOBILITY? ARE WE FINE WITH HOW IT'S LABELED? SO COMMENTS, DISCUSSION AROUND THIS PARTICULAR ITEM. MOBILITY. I WAS THINKING THINGS AROUND LIKE, I THINK THINGS AROUND CONNECTING VILLAGE ON THE PARKWAY OR CONNECTING THE EAST SIDE AND THE WEST SIDE OF THE BUSINESSES AND THE ENTERTAINMENT OR RESTAURANTS, UH, ACROSS THE TOLLWAY, UH, FROM ADDISON CIRCLE AREA TO ALL THE RESTAURANTS ON BELTLINE. THAT'S THE KIND OF MOBILITY I WAS THINKING ABOUT. KIND OF, IF YOU WILL, THE LAST MILE IN A DIFFERENT WAY. WALKABLE, MOBILITY, TROLLEYS, THOSE SORTS OF THINGS. I MEAN THAT'S, THAT'S KIND OF, IS IT REALLY CONNECTIVITY? IT COULD BE CONNECTIVITY. I MEAN IT'S, THAT'S, THAT'S KIND OF WHY I'M JUST USING ALL THE DIFFERENT WORDS TO TRY TO HELP US COME UP WITH A BETTER SINGLE TERM. BUT MOBILITY OVERALL OR CONNECTIVITY, THERE ARE 50 50 TO ME AS FAR AS OUR PREFERENCE. OKAY. MOBILITY, CONNECTIVITY ARE OUR CONCEPTS OUT THERE. WHAT ABOUT OTHERS THAT VOTED FOR THIS? HOW DID YOU INTEND MOBILITY? WHAT DID YOU INTEND BY MOBILITY? WHAT IS IT THAT YOU SEE WHEN YOU SEE THAT WORD? YEAH. SO, UH, A LOT OF THINGS. UH, WHAT, YOU KNOW, I, I AGREE WITH WHAT DARIEN'S SAYING, BUT, UH, IN MY MIND I'M, I'M PRIORITIZING. UM, SO I'M, I'M REALLY FOCUSED ON THE, THE, MAINLY THE TOD AND THEN, AND THEN CONNECTING, UM, CONNECTING THE DOTS. HOW DO YOU GET TO THE TOD? DO YOU RIDE YOUR BIKE? DO YOU WALK, DO YOU RUN, DO YOU, UM, DO YOU TAKE THE RAIL? DO YOU UH, DO YOU FLY OVER THERE? I MEAN ALL OF THESE, UH, THAT'S WHAT I WAS THINKING OF WHEN I THOUGHT OF MOBILITY. AND THAT, THAT TO ME IS A GAME CHANGER. UM, SEPARATES US AND THAT'S OUR FUTURE. UM, SO THAT'S WHERE MY BRAIN WAS. IT WAS LESS, LESS ABOUT, UM, CONNECTED. CONNECTED TRAIL. SO, MARLON, TO CLARIFY THAT, YOU'RE TALKING ABOUT THE CONNECTION TO THE TOD, HOW YOU GET THERE? I, MOBILITY WAS JUST ALL ENCOMPASSING. OKAY. ALL ENCOMPASSING. BUT, BUT, BUT, UM, VERSUS THE, I WAS PRIOR, YOU KNOW, I'M JUST KIND OF, JUST TRYING TO YEAH. PRIORITIZE BECAUSE THAT'S, THAT'S WHAT I THINK WHERE WE'RE GETTING AT WITH THESE KEY WORDS. UM OKAY. THAT ARE, THAT ARE GONNA BE DRIVING FUTURE. SO THE MOBILE, THE CONNECTED CON CONNECTIVITY WAS LIKE YOU SAID, GETTING TO TOD OR GETTING TO SOMETHING OR THE TOD GOING SOMEWHERE ELSE OR, OR TO LIKE YOUR, YOUR POINT. YOU SAID, UH, I THINK YOU SAID A SHUTTLE. LIKE A SHUTTLE. MM-HMM. THAT MAKE YOU, YOU GET ON A SHUTTLE THAT'S GOING FROM ION PARK TO VILLAGE ON THE PARKWAY TO, TO ADDISON. SO ANY, YOU KNOW, THAT MIGHT BE PART OF IT TOO. OKAY. IT'S A GOOD DISCUSSION. WE'RE STILL TALKING AROUND MOBILITY AND CONNECTEDNESS AS THE CONCEPTS INSIDE AND OTHER OTHER THOUGHTS RELATED TO THIS CONCEPT, WHICH WE HAVE LABELED CURRENTLY AS MOBILITY. YEAH. 'CAUSE I THINK FOR, FOR ME, MOBILITY IS SUCH A BROAD TOPIC AND CAN COVER SO MUCH AND, AND ADDING THE CONNECTEDNESS PART TO IT. AND I ACTUALLY LIKE CONNECTEDNESS MORE THAN I LIKE CONNECTIVITY FOR SOME REASON. BUT, BUT, BUT IT'S THAT LAST MILE THING THAT WE'RE TALKING ABOUT. YOU KNOW, IF WE'RE GONNA HAVE THIS, THIS RAIL STATION AND THEY GET THERE, WELL WE WANT THEM TO GO OTHER PLACES. WELL HOW DO WE GET THEM THERE? YOU KNOW? AND HOW, HOW DO WE MOVE PEOPLE AROUND WITHOUT HAVING MORE CARS ON THE ROAD? HOW CAN WE TAKE A FEW CARS OFF? 'CAUSE 'CAUSE THREE YEARS, FIVE YEARS, 10 YEARS DOWN THE ROAD, YOU [01:30:01] KNOW, IT'S JUST GONNA BE WAY MORE CONGESTED. SO HOW CAN WE HAVE SOMETHING IN PLACE TO TAKE SOME OF THOSE CARS OFF THE ROAD ONCE THEY GET HERE? BECAUSE WE WANT 'EM TO COME HERE. AND IF THEY, BUT IF THEY GET HERE AND IT'S JUST A BOTTLENECK AND THEY CAN'T GET SOMEWHERE, IT'S A NEGATIVE EXPERIENCE FOR THEM. SO HOW DO WE CREATE, HOW DO WE CREATE THAT? SO HAVING THAT CONNECTEDNESS. UH, SO I WOULD LIKE TO SEE 'EM COMBINED IF WE COMBINE THEM. MOBILITY AND, AND CONNECTIVITY. I MEAN THAT WOULD COVER IT. SO A SUGGESTION FOR MOBILITY AND CONNECTIVITY. MM-HMM. HAS BEEN PUT OUT THERE. DO WE LIKE THAT AS A CONCEPT OR DO WE JUST LIKE MOBILITY COUNCIL MEMBER NANCY, WHAT, WHAT DO YOU THINKING? NO, I WAS DID YOU HAVE ANOTHER WORD? SO, SO HE SAID CONNECTEDNESS. THAT WAS A SUGGESTION. AND I KIND OF LIKE CONNECTEDNESS MORE THAN I LIKE CONNECTIVITY. I DON'T KNOW WHY, BUT I JUST DO. BUT I'M NOT MARRIED TO IT. I LIKE CONNECTIVITY. OTHERS WAY OTHERS WANNA WEIGH. AND FIRST OF ALL, MOBILITY IS THE SUGGESTION UP HERE. SO I JUST WANNA PAUSE FOR A SECOND AND SAY WE'RE ADDING ANOTHER PHRASE IN CONNECTEDNESS OR CONNECTIVITY, DEPENDING ON HOW WE GO WITH THIS. IT SEEMS LIKE WE'VE GOT SOME GENERAL ASCENSION AROUND MOBILITY AS A CONCEPT. WHAT WE MEAN BY THAT MIGHT BE A LITTLE BIT DIFFERENT DEPENDING ON HOW WE'RE KIND OF LOOKING AT IT. AGAIN, THOSE THINGS THAT ARE STRATEGIC OBJECTIVES CAN ROLL UP UNDER THAT, CLARIFY WHAT WE MEAN BY IT. THAT'S WHAT WE'RE AFTER WITH THOSE STRATEGIC OBJECTIVES. JUST WANNA KEEP THE CONVERSATION GOING ON THIS 'CAUSE IT'S AN IMPORTANT ONE. WE JUST FEEL MOBILITY. I I I DO LIKE THE IDEA OF DEFINING IT LIKE WHAT YOU'RE SAYING. SO IT'S, UH, MAYBE MORE BROAD, BROADER IN NATURE AND, AND IT, AND IT, IT HITS UPON CONNECTED CONNECTIVITY AND, AND ALL THESE THINGS WE'RE TALKING ABOUT. OKAY. YOU KNOW, JUST TO REMIND EVERYONE THAT THE MAYOR'S ON THE TRANSIT, UH, COMMITTEE FOR THE COG. SO HE'S HAS SOME, A LITTLE BIT MORE INSIGHT OR DIFFERENT INSIGHT ON WHAT REGIONALLY THIS, HOW THIS IS BEING DEFINED. SO WE WANNA MAKE SURE WE MESH INTO THAT. AND WITH OUR REPRESENTATIVE AT THE COG, THAT'S EXCELLENT OPPORTUNITY. ARE YOU SAYING HE'S CONNECTED? HE'S . SORRY, I COULDN'T RESIST. HE'S QUITE CONNECTED. HE HAS CONNECTIVITY. THAT'S TOO, NO. IS IT TOO, TOO MUCH TOO SOON? IT'S NOT GOOD. I I HAVE TO UH, JUST A COMMENT. UM, WHEN I THINK OF THE WORD CONNECTIVITY OR CONNECTEDNESS, CONNECTEDNESS, I SORT OF THINK OF UM, THE NEW ROAD THAT WAS OPEN IN SHANNON. YOU'LL KNOW THE NAME OF THE ROAD WHEN WE PARTNERED WITH FARMERS BRANCH OVER IN VITRUVIAN TO MAKE THAT CONNECTIVITY OR MOBILITY OR WHATEVER PHRASE YOU WANT TO USE IN THAT GENERAL AREA. AS WE LOOK AT OUR LITTLE OVERALL BLUEPRINT OF ROADS, WHETHER YOU BIKE 'EM, WALK 'EM, SKYDIVE FROM THEM. I JUST THINK THE TOWN ALREADY HAS A TON OF MOBILITY. AND I CAN TELL YOU, WE'VE TALKED ABOUT THIS BEFORE. I WALKED FROM THE EAST SIDE TO THE WEST SIDE. I'VE WALKED FROM YOUR NEIGHBORHOOD TO MY NEIGHBORHOOD, UM, DURING CAMPAIGNING. AND I NEVER FOUND MYSELF FEELING LIKE I MIGHT GET MOAN OVER BY A, BY A TRUCK OR A CAR BECAUSE WE HAVE SO MANY, WE'VE MAINTAINED OUR SIDEWALKS SO WELL. WHEREAS I'VE WALKED IN OTHER PARTS OF TOWN, YOU WALK RIGHT ACROSS MARSH, THE SIDEWALK ENDS. AND I'LL NEVER FORGET DURING COVID, I WAS WALKING WEST AND I'M THINKING, WHY HAS FARMERS BRANCH IE CARROLLTON? 'CAUSE I THINK RIGHT THERE IS CARROLLTON, IF I'M NOT MISTAKEN, SHANNON, WHY WOULD THEY NOT HAVE CONTINUED THAT SIDEWALK FURTHER WEST ON BELTLINE? SO I I COMMEND THE TOWN'S STAFF AND PRIOR COUNCILS AND MAYORS THAT WE, I DON'T THINK WE'RE UNCONNECTED. I THINK THERE IS A CONNECTEDNESS. I DON'T, I DON'T SEE WHERE THERE'S A DISCONNECT. I'M GONNA PLAY OFF THAT WORD. I THINK WE'RE, YOU COULD LITERALLY WALK, BIKE, OR HIKE ANYWHERE IN OUR TOWN, WHETHER IT BE A BIKE PATH, BIKE TRAIL. AND I, I JUST WANNA MAKE THAT POINT CLEAR THAT I, I LOVED THE WAY WE CONNECTED US TO FARMER'S BRANCH. YEAH. AND, AND WE, AND WE ARE CONNECTED. YOU CAN, YOU CAN GET WHERE YOU WANT TO GO. BUT SOMETHING THAT WE PROBABLY DON'T TALK ABOUT ENOUGH IS IT'S EASY, IT'S EASY ENOUGH FOR YOU AND ME AND ALL OF US IN THE ROOM TO GO AND WALK FROM PLACE TO PLACE. BUT WHAT ABOUT FOR THOSE THAT ARE NOT ABLE TO WALK, THAT HAVE TO, THAT ARE IN A WHEELCHAIR, YOU KNOW? SO WE'RE, WE, WE, WE FALL WAY SHORT ON THAT. IF YOU'RE, IF YOU DOWN MOST OF OUR ROADS, YOU KNOW, IF YOU GO DOWN OUR NEWER ROADS MIDWAY, I MEAN THAT'S GONNA BE AMAZING WHEN, WHEN ALL THAT'S DONE. UH, BUT GO DOWN ADDISON ROAD. UH, IT'S, YOU, YOU GOTTA GO INTO OFF ROAD MODE IN YOUR WHEELCHAIR IF YOU WANT TO TRY TO. SO IT'S MORE A DA COMPLIANCE THEN A DA. YEAH. OKAY. SO THAT'S WHY, THAT'S WHY I SAY MOBILITY'S SUCH A, A BROAD TERM. UH, THERE'S THINGS, A LOT OF THINGS THAT COME UNDERNEATH IT. SO JUST A GUT CHECK WITH THE TEAM AGAIN HERE RELATED TO THIS, DO WE LIKE THE PHRASE MOBILITY AND [01:35:01] CONNECTIVITY? AND THE REASON I'M SAYING CONNECTIVITY INSTEAD OF CONNECTEDNESS IS BECAUSE CONNECTIVITY IS VERB TENSE. WE'RE CONSISTENT IN OUR, IN OUR PHRASEOLOGY THERE AND WE'RE NOT DEALING WITH D. SO THAT'S THE ONLY REASON I'M TRYING THAT OUT FIRST TO SEE IF WE'RE CONSISTENT. THAT I LIKE, I REALLY LIKE THAT MOBILITY AND CONNECTIVITY. LET'S JUST DO A THUMBS UP, THUMBS DOWN ON THAT RIGHT NOW AND JUST SEE WHERE WE'RE AT. WE'RE OKAY WITH THAT? WE'RE OKAY WITH THAT. ALRIGHT. AND I THINK IT'S REALLY IMPORTANT WHEN WE GET INTO THE STRATEGIC OBJECTIVES PART WHERE WE CLARIFY EXACTLY WHAT THAT MEANS. MAYBE IT MEANS WORKING WITH FARMERS BRANCH TO CONTINUE THE SIDEWALK THAT'S DISCONTINUED THERE. THAT'S HOW WE'RE GONNA BUILD CONNECTIVITY. MAYBE WE MEAN SOMETHING ENTIRELY DIFFERENT WITH IT. THAT'S WHERE THOSE STRATEGIC OBJECTIVES FALL IN TO HELP CLARIFY WHAT WE MEAN BY BY THESE PHRASES AS WE GO THROUGH IT. WE'RE FEELING OKAY ABOUT THAT. ALL RIGHT. THAT'S, WE'RE ON IT. WE'RE ON IT TEAM. ALL RIGHT. SO, UH, THAT WAS MOBILITY. WE HAVE COMMUNITY ENGAGEMENT, FINANCIAL HEALTH AND INNOVATIVE AS THE REMAINING THINGS. INNOVATIVE'S GOT TWO, IT'S A DESCRIPTOR TERM, SO WE MIGHT CONSIDER THAT INNOVATIVE. COULD BE UNDERNEATH SOMETHING ELSE. POTENTIALLY. IT COULD BE THAT IT'S COMBINED WITH SOMETHING ELSE. BUT RIGHT NOW I WANNA START WITH FINANCIAL HEALTH. FINANCIAL HEALTH HAS GOT THE NEXT MOST AMOUNT OF VOTES. SO THAT'S A WORD THAT WE LIKED. IS THERE A LARGER CONCEPT THAT THIS TIES INTO THAT WE'RE CONCERNED WITH? IS IT STRAIGHT UP FINANCIAL HEALTH OF THE ORGANIZATION? THERE WERE SOME OTHER THINGS THAT WE TALKED ABOUT EARLIER AS WELL WHEN WE TALKED ABOUT WHAT WE'RE AFTER THAT INCLUDED THINGS RELATED TO STAFF RETENTION OF THE BEST EMPLOYEES, ATTRACTION OF THE BEST EMPLOYEES THAT DOESN'T FALL NEATLY UNDER THAT FINANCIAL HEALTH HEADER. YEAH. SO IS THERE ANOTHER, IS THIS THE PHRASE WE INTEND OR ARE THERE OTHER CONCEPTS THAT ARE RELATED TO THIS PHRASE THAT MIGHT MAKE AS MUCH SENSE OR, OR THAT WE CAN USE TO, TO CONNECT THIS OPEN DISCUSSION? FINANCIAL HEALTH. I AM FINE WITH FINANCIAL HEALTH. I THINK IT'S VERY CLEAR. AND I THINK BETWEEN THAT AND PUBLIC SAFETY, IF A TOWN DOESN'T HAVE THOSE TWO THINGS, NOTHING ELSE IS GONNA HAPPEN. OKAY. I'D LIKE TO HEAR FROM STEVEN , BUT STEVEN BELIEVES IN FINANCIAL HEALTH. . I DEFINITELY DO. I'M A BELIEVER. UM, SO, YOU KNOW, THAT'S, I THINK THAT'S THE TERMINOLOGY THAT WE KIND OF USE THAT GOLD STANDARD OR FINANCIAL, THE TERM. UM, SO, SO I, I LIKE THAT TERM. ONE AREA THAT, YOU KNOW, I THINK IS IMPORTANT THAT I THINK WITH THE TERM SUSTAINABILITY MAYBE LOOKED AT, NOT AS FAR AS FINANCES, BUT YOU KNOW, I THINK FINANCIAL HEALTH AND SUSTAINABILITY, BECAUSE WE'RE BUILT OUT, WE'RE NOT GONNA HAVE A LOT OF NEW VALUES POPPING IN. SO WHATEVER WE'RE DOING FINANCIALLY AS WILL BE SUSTAINABLE OVER THE LONG TERM. UM, SO I USE THAT TERM IN MY OFFICE, SUSTAINABILITY. RIGHT, RIGHT. DEVELOPING OUR BUDGET. IT'S GOTTA BE SUSTAINABLE WITH OUR CONSTRAINTS ON REVENUES AND THINGS LIKE THAT. SO, UM, SO HIGH, LIKE THAT TERM OR THE COMBINATION OF, SO WOULD THE SUSTAINABILITY WORK BETTER IN INITIATIVES PULLING IT, PULL, PULLING IT INTO I THINK IT COULD INITIATIVES OR WOULD YOU RATHER SEE IT IN THE UH, IN THE MAIN DESCRIPTION? I THINK IT COULD BE ONE OF THE SUBSECTIONS OF OF HEALTH. YES. ADDED TO SUSTAINABLE FINANCIAL HEALTH. YEAH, THAT'S WHAT I WAS JUST THINKING. THAT'S A, I LIKE THAT. THAT'S A GOOD ONE. I WOULD STEER OF THAT, AND I'M JUST GONNA JUMP IN HERE FOR A SECOND AND SAY THAT THAT IS NOT CONSISTENT WITH WHAT WE'RE DOING WITH THE REST OF THE WORDS. AND AGAIN, I WANT CONSISTENCY ON THE KEY FOCUS AREAS SO THAT WE'VE GOT SOME CLEAR GUIDELINES ON THAT. BUT WHEN WE START TO ADD INTO DESCRIPTORS, I THINK WE START TO GET INTO A LITTLE BIT OF A DANGEROUS TERRITORY THERE. MM-HMM. . UM, BECAUSE SUSTAINABILITY, WHEN SOMEBODY READS IT, IS GONNA MEAN ENVIRONMENTAL SUSTAINABILITY TO A LOT OF PEOPLE. RIGHT. AND SO THEY'RE GONNA BE LOOKING FOR THOSE KINDS OF THINGS. THE OTHER THING, SO HERE'S THE OTHER THING I'D POINT OUT ABOUT THIS. AS I MENTIONED EARLIER, WE TALKED ABOUT THE NEED FOR PEOPLE'S JOBS TO BE REFLECTED INSIDE OF OUR OVERALL KEY FOCUS AREAS. AND I'D SAY THAT WE DON'T HAVE THAT CURRENTLY. WE HAVE PUBLIC SAFETY, WE HAVE INFRASTRUCTURE, WE'VE GOT TRANSPORTATION. FINANCIAL HEALTH IS PART OF GOOD GOVERNANCE AS A PART OF THAT. AND SO I JUST ASK YOU TO CONSIDER FOR A SECOND, WHAT ABOUT HR FUNCTIONS? WHAT ABOUT OTHER FUNCTIONS THAT AREN'T CAPTURED INSIDE OF THIS? BECAUSE WE WANTED TO ATTRACT AND RETAIN. WHERE WOULD WE PUT THAT IN THE EXISTING KEY FOCUS AREAS? WE DON'T HAVE THAT YET, SO I JUST WANT THAT TO BE FOOD FOR THOUGHT AS WELL. SO THEN WHAT I'M HEARING IS FINANCIAL HEALTH WORKS AND WE'LL USE, UH, THE SUSTAINABILITY IN THE INITIATIVES. YES. THAT WOULD BE, I I THINK THAT SUGGESTION IS CORRECT. RIGHT? WE'D SAY SUSTAINABLE FINANCIAL. YOU, YOU KNOW, THAT WOULD BE AN, UH, AN OBJECTIVE UNDERNEATH THE KEY FOCUS AREA WOULD BE HOW WE GO ABOUT [01:40:01] ACHIEVING FINANCIAL HEALTH. MM-HMM. . I, I MEAN, I GUESS TO THE POINT OF IT, IF YOU WANTED TO TRY TO FIT A FEW MORE THINGS OPERATIONALLY INTO IT, YOU COULD SAY SOMETHING LIKE A FINANCIAL HEALTH, A FINANCIALLY HEALTHY AND WELL RUN CITY, OR SOMETHING LIKE THAT. AND THEN YOU CAN HAVE HR. SO THAT WOULD BE A ROUTE TO YEAH, THAT WAS KIND OF WHERE MY HEAD WAS GOING. YOU NEED SOMETHING TO DESCRIBE TO, LIKE, AS TO THE ORGANIZATION. OKAY. RIGHT. THE, THE WHOLE ORGANIZATION, WHICH, YOU KNOW, DOES INVOLVE THE FINANCIAL HEALTH, IT INVOLVES HR, ALL OF THOSE THINGS. BUT I DON'T, I DON'T KNOW THE TERMINOLOGY. ORGANIZATIONAL EXCELLENCE. MM-HMM. ORGANIZATIONAL EXCELLENCE. YOU'RE IN THE BALLPARK. I LIKE THAT. MM-HMM. PERSONALLY, AND NOT MY, MY VOTE. BUT I, I THINK WE'RE IN THE, WE'RE IN THE BALLPARK THOUGH, WITH THAT KIND OF THING, BECAUSE AGAIN, AND WHEN WE GET TO THE STRATEGIC OBJECTIVES, SUSTAINABLE FINANCIAL HEALTH CAN BE AN OBJECTIVE UNDER, WHAT'D YOU SAY AGAIN? ORGANIZATIONAL, ORGANIZATIONAL EXCELLENCE. EXCELLENCE. IT TIES ALSO IN WITH SOME OF YOUR VISION. YOU KNOW, YOUR VISION HAS THOSE COMMENTS IN IT. SO DOES THE ADDISON WAY. MM-HMM. . SO IT DOES DO A NICE TIE IN WITH SOME OF THAT. BUT AGAIN, FINANCIAL HEALTH, ORGANIZ CONTINUE. ORGANIZATIONAL HEALTH. ORGANIZATIONAL HEALTH. OKAY. NOT MY FAVORITE. JUST CAN'T REMEMBER IT. YEAH. NO, THAT'S GREAT. WE'RE, WE'RE PUTTING IT OUT HERE. THIS IS THE PART WHERE IT FEELS A LITTLE SLOPPY, BUT WE GET THESE IDEAS OUT THERE AND THEN WE FIND THE WAY TO, TO GET 'EM TO WHERE WE'RE ACTUALLY AFTER WHEN WE THINK ABOUT ORGANIZATIONAL EXCELLENCE. IT JUST SOUNDS SO BUZZWORTHY. OKAY. YEAH. ORGANIZATIONAL SYNERGY. SO WE BRING BACK THAT NINETIES . NO, THAT'S THE CLASS WE HAVE SYNERGY. COME ON. WE DO NEXT. YOU JUST LOST SOME. I JUST LOST YOU. LIKE, GET OUTTA HERE. COME OUT. I'M OUT. YOU'RE DONE. ALL THAT PROGRESS. ORGANIZATIONAL HEALTH HAS BEEN PUT OUT THERE. HOW DO WE FEEL ABOUT THAT AS A CONCEPT? IT'S JUST AS BUZZY. MM-HMM. SAY AGAIN? IT'S JUST AS BUZZWORDY. YEAH. IT'S JUST AS BUZZWORDY. ALL RIGHT. BUT I DO LIKE ORGANIZATIONAL TO START THAT. OKAY. HEALTH I DON'T LOVE WOULD BE MY, YEAH. I'M KIND OF, I'M KIND OF LIKE AN ORGAN. ORGANIZATIONAL EXCELLENCE. THANK YOU FOR THE ASSIST, BECAUSE I DON'T MIND IT BECAUSE THE, THE, I'M THINKING THE FINANCIAL HEALTH KIND OF WOULD FALL UNDERNEATH ORGANIZATIONAL EXCELLENCE. SO I'M KIND OF LIKING THIS NEW, I LIKE IT BETTER THAN HEALTH WORD THORN ADDED. WHAT ABOUT STRENGTH? THAT DO ANYTHING I LIKE EXCELLENCE. OKAY. WE'RE HEARING ORGANIZATIONAL EXCELLENCE IS GETTING SOME INTEREST OUT OF IT. SO FOR CLARIFICATION, ARE YOU SAYING THAT IN PLACE OF FINANCIAL HEALTH OR IN ADDITION TO FINANCIAL HEALTH WOULD BE LIKE A PART OF THAT? CORRECT. OKAY. YEAH. HIGHER LEVEL, TRYING TO FIGURE OUT WHAT PAGE WE'RE ON THE SYSTEM, IT WOULD BE BELOW, IT WOULD FALL UNDER ORGANIZATIONAL EXCELLENCE. OKAY. IS THAT RIGHT, MARY? I CAN DO THAT. WE OKAY WITH THAT? WAIT, WAIT, WAIT, WAIT, WAIT. WE'RE WE'RE, WE'RE, WE'RE TALKING ABOUT TAKING OUT FINANCIAL HEALTH OUT OF THE TOP FIVE AND PULLING IT OUT, BUT, BUT IT WOULD BE PART OF ORGANIZATIONAL EXCELLENCE OR HEALTH OR WHATEVER WE WANNA CALL THAT. THE, THE IDEA IS WE'RE TRYING TO CREATE A BROAD ENOUGH HEADER THAT FINANCIAL HEALTH, WHICH IS OBVIOUSLY ONE OF THE KEY FACETS OF WHAT YOU'RE AFTER HERE, FITS MAYBE UNDERNEATH ORGANIZATIONAL EXCELLENCE, BUT THE REST OF THE ORGANIZATION DOESN'T FIT UNDERNEATH FINANCIAL HEALTH. BECAUSE IN THAT HR FUNCTION COULD ALSO FALL UNDER THAT ORGANIZATIONAL EXCELLENCE. THAT'S CORRECT. RIGHT. AND SOME OF THESE OTHER INITIATIVES THAT MAYBE, UH, WE, WE MIGHT HAVE AN INTEREST IN WOULD FIT NEATLY UNDER THERE SO THAT WE COULD SEE, BECAUSE IT COULD BE ABOUT SERVICE DELIVERY, ORGANIZATIONAL EXCELLENCE COULD BE AROUND THE MECHANISMS OF WHICH WE DELIVER SERVICE. FINANCIAL HEALTH DOES NOT ENCOMPASS THAT. YEAH. I, I LIKE THE EXCELLENCE. I WOULD SAY THAT WORKFORCE WOULD GO TOWN, WORKFORCE WOULD GO UNDER THE ORGANIZATIONAL BASIC. YES. YES, IT WOULD. THAT'S EXACTLY RIGHT. MM-HMM. . THAT'S EXACTLY RIGHT. SO MY EXPECTATION, ERMA, WOULD BE THAT WE WOULD SEE IT, IT NEEDS TO BE IN THERE. IT'S CLEARLY IMPORTANT TO US, FINANCIAL HEALTH, SUSTAINABLE FINANCIAL HEALTH, OR WE WOULD FIND THE RIGHT PHRASING FOR IT. BUT THAT WOULD BE WHAT WE'D AFTER. THOSE ARE THE STRATEGIC OBJECTIVES ABOUT HOW WE ACCOMPLISH ORGANIZATIONAL EXCELLENCE. SO IT'D BE ONE OF THOSE KEY THREE TO SEVEN THINGS WE WOULD DO IN ORDER TO TO, TO DO THAT. NO, GO AHEAD. OKAY. LET ME JUMP IN HERE REAL QUICK. SURE. WITH A THOUGHT. UM, GOING BACK TO OUR CURRENT PILLARS RIGHT NOW, WE'VE GOT GOLD STANDARD IN FINANCIAL HEALTH, GOLD STANDARD IN PUBLIC SAFETY, GOLD STANDARD IN CUSTOMER SERVICE. I MEAN, ALL OF THESE KIND OF, TO ME, FALL UNDER, UM, ORGANIZATIONAL EXCELLENCE. THAT'S CORRECT. ALSO, PART OF THE REASONS WHY WE'RE TRANSITIONING AWAY FROM THE SEVEN PILLARS INTO SOME THINGS THAT, 'CAUSE THOSE THREE DO TOUCH ON ORGANIZATIONAL EXCELLENCE AND ASPECTS OF IT, THEY ARE INITIATIVES UNDERNEATH SOMETHING LIKE AN ORGANIZATIONAL EXCELLENCE OR ORGANIZATIONAL HEALTH. UM, SO YES, I WOULD EXPECT TO SEE THINGS LIKE THAT AS, AS DAVID MENTIONED. OKAY. THEY'LL STILL BE IN THE PLAN. THEY'LL JUST MIGHT EXIST IN A DIFFERENT WAY. UH, JUST, JUST, JUST A THOUGHT, A QUESTION WOULD EVEN NUMBER FIVE, TRANSPARENCY, WOULD YOU SEE THAT FOLLOWING UNDER? ABSOLUTELY. YEAH. YEP. YOU KNOW WHAT I [01:45:01] WOULD, WHAT I WOULD OFFER UP IS THAT THESE WORDS THAT WE SEE HERE THAT AREN'T CHOSEN AS THE KEY FOCUS AREAS ARE GOING TO BE REFLECTED AS STRATEGIC OBJECTIVES IN SOME FORMAT OR FASHION. YEAH. INNOVATIVE AS A WORD. INNOVATIVE, YEAH. RIGHT. THAT IS THE MECHANISMS BY WHICH WE DELIVER ORGANIZATIONAL EXCELLENCE. MM-HMM. . SO INNOVATION, YOU KNOW, CAN BE ONE OF THOSE THINGS UNDERNEATH THAT ORGANIZATIONAL EXCELLENCE IF WE DO THAT, BUT SO CAN SOME OF THESE OTHER ONES IF WE FEEL OKAY ABOUT THAT TERM. AND I GUESS THAT'S THE QUESTION THAT WE'VE GOT. ORGANIZATIONAL EXCELLENCE, ORGANIZATIONAL EXCELLENCE IS WHAT'S ON THE TABLE. YEAH. WE'RE GETTING IT. I'M THERE. I'M THERE. WE HAVE SOME FOLKS THAT MAYBE DON'T FEEL THAT WAY. THAT WOULD BE ME. OKAY. AND ME AND YOU. WHY IS THAT? OKAY, LET'S TALK ABOUT IT. OH. SO I THINK IF YOU DO THAT, EVERYTHING ELSE CAN FALL UNDER ORGANIZATIONAL EXCELLENCE, PUBLIC SAFETY CAN, ECONOMIC DEVELOPMENT, CAN, EVERYTHING ELSE FALLS UNDERNEATH THAT. I THINK WHAT YOU'VE GOTTEN DONE IS GO BACK AND REDEFINE YOUR, YOUR VISION FOR THE ORGANIZATION WITH ORGANIZATIONAL EXCELLENCE. AND THEN THESE ARE THE OTHER THINGS THAT FALL OUT FROM IT. OKAY. OKAY. JEFF, REAL QUICK, JUST A SECOND. I WANT TO HEAR FROM, ON HIS VIEWPOINT, MY CONCERN IS THAT WE DON'T PLACE THIS, THE IMPORTANCE OF THE FINANCIAL COMPONENT, FINANCIAL HEALTH COMPONENT UP FRONT, WE'RE THEN EXPECTING IT TO BE ASSUMED OKAY. BY THE PUBLIC. WHEREAS WE WORK VERY HARD. THIS WHOLE, EVERYONE IN THIS GROUP WORKS VERY HARD LEVERAGING THE FINANCIAL HEALTH THAT WE HAVE. AND IT, LIKE COUNCILWOMAN SAID, WE HAVE TO HA YOU HA CAN'T HAVE THE OTHERS WITHOUT THIS. OKAY. AND I DON'T WANT TO SEE IT DIMINISHED BY BEING LOST IN THE ASSUMPTION THAT IT'S GONNA BE IN AN INITIATIVE. AND I WOULD CONCUR WITH THAT AND POUNDED, SO CAN I SUGGEST AN EDIT AND SEE IF WE LAND ANYWHERE BETTER? COULD IT BE ORGANIZATIONAL EXCELLENCE AND FINANCIAL HEALTH? WOULD THAT PULL YOU IN BY SPECIFICALLY CALLING OUT FINANCIAL HEALTH AS BEING, LET'S CALL IT THE MOST IMPORTANT PART OF THAT PILLAR. THE REASON ORGANIZATIONAL EXCELLENCE AND THE REASON I WOULD PUT THAT OUT THERE. AND YES, EVERYTHING COULD FALL UNDER THAT HEADER FOR SURE. WE NEED A PLACE FOR THE PEOPLE WHOSE JOBS ARE NOT REFLECTED IN THE THINGS THAT WE DO DECIDE TO BE REFLECTED AT SOME PLACE IN THERE. BECAUSE IF WE DON'T HAVE ALIGNMENT FROM STAFF IN TERMS OF THEIR PROVIDING VALUE, IT'S DIFFICULT FOR US TO DO I OFFER THAT UP FOR CONSIDERATION? IS THERE A REASON? I'M SORRY. NO, YOU GO. IS THERE A REASON TO NOT HAVE TWO CATEGORIES? UH, NOT NECESSARILY. AS LONG AS THEY'RE NOT REDUNDANT IN NATURE OR WE'RE NOT OVERLAPPING, WE COULD CERTAINLY HAVE THOSE AS TWO DIFFERENT CATEGORIES. I JUST FELT LIKE THEY COULD FIT TOGETHER. AND SO THAT'S JUST THE DISCUSSION. BUT I THINK THEY, I THINK THEY COULD FIT TOGETHER. MAYBE EVEN REORDER IT FINANCIAL HEALTH AND ORGANIZATIONAL EXCELLENCE TO, TO, TO GIVE THE EMPHASIS SURE. TO FINANCIAL HEALTH. SEE, SEE HOW I MOVED OVER TO YOUR CORNER THERE? THANK YOU . AND, AND THANK YOU FOR USING THAT LESSON FROM EARLIER TODAY. I DO APPRECIATE THAT. YES. I THINK ONE OF, ONE OF THE THINGS I WANT TO ADD TO THIS CONVERSATION IS WHEN I THINK ABOUT, UH, ORGANIZATIONAL EXCELLENCE TO ME, THAT THAT DOESN'T COVER EVERYTHING ON THE LIST. BECAUSE I'M, I'M THINKING WE'RE TALKING ABOUT TOWN OF ADDISON. I AM TOO. RIGHT. BUT, BUT THERE ARE LOTS OF, LOTS OF THINGS THAT, UM, WE'RE CREATING AN ENVIRONMENT IN A LOT OF WAYS. AND, AND IT'S MUCH BIGGER THAN JUST LIKE THE TOWN STAFF. IT'S, IT'S OUR BUSINESS COMMUNITY DOING IT, DOING THEIR PART. SO WHEN I, WHEN I THINK ABOUT ORGANIZATIONAL EXCELLENCE, I'M THINKING OF TOWN ADDISON STAFF. I'M NOT TALKING ABOUT COLEY PARTNERS. I'M NOT TALKING ABOUT THE 1600. I MEAN, THEY'RE, THEY'RE PITCHING IN, THEY'RE ALSO PART OF THE, THE COMMUNITY. SO THERE'S A LOT OF THINGS ON HERE IN MY MIND, UH, THAT ARE MUCH BIGGER AND BROADER THAN JUST, JUST THE ORGANIZATION, THE TOWN OF ADDISON ORGANIZATION THAT GOES INTO OUR STRATEGY AND OUR PLANNING. OKAY. I THANKS. AS I HAD MENTIONED BEFORE, I THINK THE TOWN SHOULD BE RUN AS A, LIKE A GOLD STANDARD BUSINESS. YOU KNOW, IT SHOULD BE THE BEST BUSINESS RUN OUT THERE. THAT INCLUDES GREAT FINANCES, THAT INCLUDES TOP LINE REVENUE, BOTTOM LINE, PROFIT. OF COURSE, THERE'S NO PROFIT HERE. THAT'S OKAY. AND THEN THE BEST EMPLOYEES AND THE BEST, UH, CULTURE. SO THAT'S WHERE THE ORGANIZATIONAL EXCELLENCE, AND TO ME THAT'S PUBLIC SAFETY IS A RESULT. AND ECONOMIC DEVELOPMENT IS AN ACTION. AND COMMUNITY ENGAGEMENT IS A RESULT OF, OF A LOT OF THESE THINGS. SO THAT'S WHY I WANTED, I WANTED TO SAY, LET'S TAKE CARE OF THIS ENTITY THAT THE MACHINE THAT CREATES ALL OF THESE RESULTS AND LET THAT BE HEALTHY AND THRIVING. BECAUSE IF THEY'RE NOT THRIVING, THEN THE REST OF THIS DOES. I MEAN, [01:50:01] IT, IT'S NOT, IT IS THE BOWLER AND IT'S THE LANE AND IT'S, IT'S, YOU KNOW, ALL OF THAT THAT'S HAPPENING TO, TO THE MACHINE. SO THAT'S KIND OF WHAT I WAS TRYING TO GET TO. AND ORGANIZATIONAL EXCELLENCE. IT ENCOMPASSES A, A LOT OF THOSE TWO, BUT IT DOES TALK ABOUT THE, THE TOWN ORGANIZATION, ABOUT THE, THAT THAT BUSINESS OF THE TOWN. SO I SAID NOTHING, BUT THAT'S WHAT I'M TALKING, WHAT I'M THINKING ABOUT . NO, IT'S, IT'S, THIS IS THE PART THIS, LIKE I SAID, IT FEELS A LITTLE SLOPPY. WE BRING BACK TOGETHER, WE DO THIS. UH, UH, SO, SO I WANT TO COME BACK TO A PROPOSAL THAT WAS MADE AND JUST PUT IT OUT THERE AND SEE HOW WE REACT TO THAT, WHICH WAS FINANCIAL HEALTH AND ORGANIZATIONAL EXCELLENCE. HOW DO WE LIKE OR DISLIKE THAT? I CAN LOOK, I LIKE IT THE OTHER WAY AROUND. I LIKE, I LIKE ALL OF THAT, BUT, BUT ORGANIZATIONAL EXCELLENCE AND FINANCIAL HEALTH FOR ME. OKAY. WE MIGHT STILL WANT IT SEPARATE. WE MIGHT WANT IT TOGETHER. I I JUST WANNA KIND OF MOVE THIS DISCUSSION IN, IN, IN WHERE DO WE LAND IN THIS, UH, I'D LIKE TO HAVE IT SEPARATE, BUT IF, UH, I'M WILLING TO, UH, CONCEDE THAT IT CAN GO TOGETHER. BUT I'D LIKE FINANCIAL HEALTH UP AHEAD AT THE BEGINNING. YOU'D LIKE FINANCIAL HEALTH SEPARATE? YEAH. WELL, SEPARATE OR AT THE LEAD. IF YOU HAVE, IF YOU COMBINE 'EM AS THE LEAD. AS THE LEAD. IF WE'RE COMBINING. AND THAT MAY BE GETS US THERE IF WE'VE GOT THAT. SO AGAIN, IN THIS CONSENT PLACE THAT WE'RE AFTER, YOU KNOW, HOW, HOW ARE WE FEELING ABOUT THIS? IF WE SAID FINANCIAL HEALTH AND ORGANIZATIONAL EXCELLENCE, DOES THAT STILL FEEL OKAY TO FOLKS? OR ARE WE STILL NOT WHERE WE NEED TO BE? WE ARE ONE OF 11 TOWNS IN THE STATE OF TEXAS THAT HAVE A DOUBLE A RATING, TWO AAA RATING, TWO AAA RATINGS. AND THERE'S A REASON FOR THAT. YEP, YEP, YEP. UNDERSTOOD. AND WE LEVERAGE THAT. WE LEVER OUR STAFF LEVERAGES THE HECK OUTTA THAT. AND YOU DON'T, YOU DON'T JUST GET THAT BY ACCIDENT. YEAH. OKAY. SO, SO WHERE ARE WE ON THAT? FINANCIAL, UH, HEALTH AND ORGANIZATIONAL EXCELLENCE? THUMBS UP. NO THUMBS UP. YEAH, I CAN DO EITHER ONE. I CAN DO EITHER WAY AND LIVE WITH IT. EITHER WAY. FINANCIAL HEALTH, I'D LIKE 'EM SEPARATE, BUT I CAN LIVE WITH IT. OKAY. WE HAVE SOME WILLINGNESS BECAUSE I THINK WE HAVE A, IN TERMS OF THE DESIRE, THEY'RE OUT OF THE GROUP, SEEMS TO BE TO COMBINE THEM IN TERMS OF THE ORDER. WE HAVE A STRONGER PREFERENCE, IT WOULD SEEM TOWARDS FINANCIAL HEALTH AND ORGANIZATIONAL EXCELLENCE THAT ALLOWS US A LITTLE MORE BUY-IN. SO LET'S TRY THAT OUT ON A THUMBS UP, THUMBS DOWN. FINANCIAL HEALTH AND ORGANIZATIONAL EXCELLENCE AS THE PHRASE. THUMBS UP OR THUMBS DOWN. WE GOT THE YAYS. HAVE IT. THANK YOU FOR YOUR WILLINGNESS TO BE SWAYED TO A DIFFERENT POINT OF VIEW. I APPRECIATE BOTH OF YOU FOR STANDING YOUR GROUND AND ADVOCATING FOR WHAT YOU NEED. THAT'S WHAT WE'RE AFTER WITH THIS. AND THANK YOU FOR THAT. I APPRECIATE IT. DO YOU HAVE A COMMENT? NO, I'M READY FOR THE NEXT ONE. READY FOR THE NEXT ONE? . DAVE'S LIKE, WHO'D YOU GET ON WITH IT? ALRIGHT. I'M HAPPY TO DO THAT. GREAT. WELL, I WANNA MAKE A COMMENT ON THE YES. OKAY. UM, WHEN, 'CAUSE WE'RE KIND OF GETTING TO THE END ALMOST. AND WHEN YOU LOOK AT IT, WE OBVIOUSLY NEED TO TALK ABOUT COMMUNITY ENGAGEMENT. BUT ONE THING THAT'S NOT, TWO PIECES THAT AREN'T UP THERE THAT I THINK WE SHOULD THINK ABOUT, CREATING A KEY FOCUS AREA FOR OUR PARKS AND REC AND SPECIAL EVENTS. THOSE AREN'T REALLY INCORPORATED ANYWHERE UP THERE. SO, UM, WHEN I DID THROW OUT THAT, I WAS TRYING TO THINK OF SOMETHING LIKE AN ACTIVE AND VIBRANT COMMUNITY, SOMETHING LIKE THAT. I THINK THAT COULD ALSO GET THE CULTURAL PIECE PUBLIC ART. SO I THINK WE NEED SOME KIND OF FOCUS AREA THAT HITS ALL THOSE SO THAT, UM, JANA CAN FIT IN. AND ABBY. YEAH. SO THEN DOESN'T THAT, DOESN'T THAT LEAD TO WHERE YOU'RE HEADED TO? NICK IS NUMBER FOUR. YES. RIGHT. BECAUSE IT, I WAS ABOUT TO BRING THOSE POINTS UP THAT THEY'RE NOT LISTED, BUT THEIR IN INTENT. THE INTENTION IS THEY'RE UNDER THAT. WELL, I THINK THAT'S A GOOD DISCUSSION BULLET POINT. 'CAUSE I, IN MY MIND, THEY'RE SEPARATE, RIGHT? BECAUSE I THINK WHEN WE WERE TALKING ABOUT COMMUNITY ENGAGEMENT, Y'ALL ARE TALKING ABOUT GOING OUT AND TRYING TO INVOLVE THE COMMUNITY IN DECISIONS AND INTERACT WITH THEM. AND I THINK THAT'S A LITTLE DIFFERENT THAN KIND OF SPECIAL EVENTS IN PARKS AND REC. BUT THIS IS A GOOD DISCUSSION FOR Y'ALL TO, I REALLY LIKE ACTIVE AND VIBRANT COMMUNITY. IN FACT, WHEN, WHEN, UM, WHEN WE, WHEN I DID THE, MY SURVEY, YOU KNOW, I HAD, I HAD LIKE MAYBE THREE DIFFERENT WORDS AND I COULDN'T QUITE COME UP WITH WHAT YOU, I'M, I'M THINKING FUN EXCITE, RIGHT? LIKE WHEN YOU THINK OF ADDISON, IT'S, IT'S, YOU, YOU PUT IT MUCH BETTER THAN MY, MY THREE LITTLE ADJECTIVES THAT, YOU KNOW, BUT, BUT I LI I LIKE THAT. I LIKE THAT TERMINOLOGY. SUGGESTION RELATE. AND MAYBE THEY'RE SEPARATE AGAIN, I, I THINK THERE'S AN INTEREST THERE TOO BECAUSE THEY, THEY ARE COMMUNITY ELEMENTS, RIGHT? SO WE'RE INTO THIS SORT OF COMMUNITY SPACE. AND I LOVE THIS VIBRANT COMMUNITY SPACE. YOU KNOW, IS IT AN ENGAGED AND VIBRANT COMMUNITY? NOW WE'VE GOT ENG ENGAGE, WE'RE HANDLING COMMUNITY ENGAGEMENT, BUT WE'RE ALSO DEALING WITH THE ISSUES OF ARTS AND CULTURE, PARKS AND REC AND SORT OF THAT SIDE OF THE AMENITIZED VERSION. AND I LOVE IT BECAUSE IT CAPTURES, WE GET TO TALK ABOUT THE FEEL AND THAT, YOU KNOW, WHAT'S THE FEEL OF THE [01:55:01] COMMUNITY WHEN WE STEP INTO IT. AND I, I LIKE THAT. 'CAUSE IT REALLY DOES A GOOD JOB AT SOME OF THAT. THOUGHTS AROUND THIS. PLEASE. SO WHAT WAS THAT? ENGAGED. ENGAGED AND VIBRANT COMMUNITY. YEAH. VIBRANT AND ENGAGED COMMUNITY. ENGAGED IN VIBRANT COMMUNITY. 'CAUSE DID WE LEAVE COMMUNITY ENGAGEMENT AS IT IS? YOU CAN LEAVE COMMUNITY ENGAGEMENT AS IT IS IF YOU'D LIKE. NO, BUT IT, WE TALKED ABOUT THAT ALREADY. IT'S NOT THAT, THAT IS WHAT WE'RE TALKING ABOUT NOW. OKAY. COMMUNITY ENGAGEMENT IS THE ONE UP HERE. AND, AND, AND DAVID BROUGHT UP THE POINT THAT WE HAVE SOME CONCEPTS THAT MAYBE AREN'T FULLY CAPTURED IN WHERE WE ARE RIGHT NOW. AND, AND VIBRANT COMMUNITY MIGHT HELP CAPTURE SOME OF THOSE ADDITIONAL COMMENTS. DO YOU THINK THAT HELPS AT ALL, DAVID? YEAH, NO, I LIKE THE THANK YOU. UH, I MEAN, I THINK SOMETHING LIKE, UH, ENGAGED AND ACTIVE AND VIBRANT COMMUNITY WORKS WELL TOGETHER, THAT THAT COULD BE A LOT. THAT YOU'RE KIND OF, SO THAT'S WHY, AND GIVEN THE FOCUS THAT Y'ALL HAVE HAD ON COMMUNITY ENGAGEMENT, I CERTAINLY COULD SEE HAVING COMMUNITY ENGAGEMENT BE ITS OWN KEY FOCUS AREA AND THEN KIND OF HAVE ANOTHER ONE THAT TRIED TO HIT HITS ON ALL THE OTHER THINGS. SO EITHER WAY WAS FINE, BUT, UM, IT MAY BECOME KIND OF A, A LARGER ONE IF YOU TRY TO HIT FIT TOO MANY IN THERE. YEAH. 'CAUSE 'CAUSE FOR ME, COMMUNITY ENGAGEMENT IS, IS IS ABOUT THE BUSINESS, THE BUSINESS COMMUNITY AS WELL. AND IT'S, WE MIGHT BE TRYING TO PUT TOO MUCH INTO ONE CATEGORY IF WE TRY TO DO THAT. AND I WOULDN'T MIND HAVING A SEPARATE ONE AROUND ACTIVE AND VIBRANT COMMUNITY OR SOMETHING LIKE THAT. WHAT DO Y'ALL THINK? YEAH, AS YOU MENTIONED MAYOR, UH, THE COMMUNITY, THE BUSINESS COMMUNITY ENGAGEMENT, I THINK THAT'S A BIG PIECE THAT WE NEED TO HAVE A FOCUS ON NURTURING, BECAUSE NOT, YEAH. NOT JUST ATTRACTING THE IS, BUT TAKING CARE OF THE ONES THAT WE HAVE HERE AND MAKING SURE THAT THEY KNOW THEY'RE LOVED AS WELL. YEP. NURTURE THOSE RELATIONSHIPS. YEAH. SO IT MAY BE THAT THE COMMUNITY ENGAGEMENT IS DUAL FOCUS. I WAS THINKING MOSTLY LIKE YOU HAD MENTIONED WAS, YOU KNOW, OUR INTERNAL PEOPLE, UH, THAT THE TALENT, THE CITIZENS, BUT VERY MUCH THE BUSINESS COMMUNITY TOO. SO I THINK IT MAY BE WISE TO KEEP 'EM SEPARATE, BUT I AM, I'M, I'M NOT THAT STUCK TO THAT. OKAY. JUST AS A QUICK, AS A QUICK THOUGHT, AS LIKE AN BRING ME IN A LITTLE BIT OF AN EPIPHANY MOMENT, WHEN YOU TALK ABOUT THE THREE BIG EVENTS THAT WE DO AND CONNECTING THE BUSINESSES WE HAVE AS BUSINESS PARTNERS OF THE TOWN, AND THIS IS REALLY FOR ABBY, IS, IS THERE, DO WE OR HAVE WE ENGAGED THE OWNERS OF THESE BUSINESSES AS A PART OF OUR FESTIVALS AND EVENTS THAT WE GIVE THEM RECOGNITION DURING OR ADDERS A PART OF OUR FESTIVALS? HAVE WE EVER DONE THAT? OR COULD WE DO THAT POTENTIALLY AS A THOUGHT GOING FORWARD? WE ABSOLUTELY COULD DO THAT. I THINK WE'RE LOOKING TO ENGAGE. WE ABSOLUTELY COULD DO THAT. UM, MOVING FORWARD, IT'S DEFINITELY A STRATEGY THAT WE SHOULD EMPLOY WITH OUR SPECIAL EVENTS. UM, THERE'S ROOM FOR EVERYONE AND THEY ARE PART OF THE COMMUNITY THAT WE HAVE HERE. YEAH. I MEAN, IF I GOT AN INVITATION AS A BUSINESS OWNER TO COME TO OUR FESTIVAL AS A GUEST VERSUS PAY FOR, I THINK THAT'D BE A REALLY BIG GESTURE. I DUNNO WHAT THE COST WOULD BE. STEVEN WOULD BREAK THAT DOWN. BUT MY THOUGHT, WELL THAT'S KIND OF BEEN THE IDEA BEHIND TASTE FROM THE VERY BEGINNING. YOU KNOW, IT IS INVOLVING THE BUSINESS COMMUNITY AND BRINGING PEOPLE TO THE TOWN TO CONNECT IN A, IN A VIBRANT ACTIVITY. NOT JUST FOR THE TOWN, BUT ALSO FOR THOSE BUSINESSES. THAT'S THE IDEA BEHIND IT. OKAY. . SO LET'S START OFF WITH YES, GO AHEAD. YEAH, I, I'M JUST GONNA REITERATE, I THINK WHAT DARREN AND THE MAYOR SAID, I LIKE, UM, ACTIVE AND VI VIBRANT COMMUNITIES AS A, AS A SEPARATE, UM, ITEM. AND, AND ALSO KEEPING, UH, COMMUNITY ENGAGEMENT. COMMUNITY ENGAGEMENT IS A SEPARATE ITEM TOO. MM-HMM. . SO LET'S START WITH COMMUNITY ENGAGEMENT, SINCE IT IS THE WORDS UP HERE. DO WE LIKE COMMUNITY ENGAGEMENT AS A FOCUS AREA? IS THAT ONE WHERE WE WANT TO HAVE A THUMBS UP, THUMBS DOWN? OR DO WE NEED TO DISCUSS IT MORE? I LIKE IT. OKAY. LET'S TRY THAT. COMMUNITY ENGAGEMENT. THUMBS UP IF YOU'D LIKE IT TO BE ONE OF THE KEY. GO AHEAD. SO WHAT IS IT? NODDING. ARE WE GONNA DO ANOTHER ONE? YES. THE NEXT FOLLOW UP VOTE WILL BE FOR VIBRANT COMMUNITY. VIBRANT AND ACTIVE. VIBRANT. YEAH. VIBRANT AND ACTIVE COMMUNITY. ACTIVE AND VIBRANT. WHAT DO YOU LIKE? WHAT, WHAT DID YOU SAY INITIALLY, DAVE? WE CAN DO THE FIRST ONE. I SAID VIBRANT. YEAH, VIBRANT AND ACTIVE COMMUNITY. THAT'S GREAT. OKAY, LET'S START WITH THE FIRST ONE. COMMUNITY ENGAGEMENT. DO WE LIKE COMMUNITY ENGAGEMENTS AS ONE? YES. YES. AND AGAIN, WHEN WE GET TO THE INITIATIVES, LET'S BE SPECIFIC ABOUT WHICH COMMUNITIES WE'RE TRYING TO ENGAGE AND WHAT WE'RE DOING WITH THAT. RIGHT? THAT'S WHERE WE GET TO CALL THAT OUT MORE SPECIFICALLY. SO WE GOT A YES ON COMMUNITY ENGAGEMENT. THE NEXT ONE IS VIBRANT AND ACTIVE COMMUNITY. VIBRANT AND ACTIVE COMMUNITY. CAN WE TAKE OUT, AND I KNOW IT'S WORDSMITHING, BUT VIBRANT, ACTIVE COMMUNITY, RIGHT? VIBRANT, ACTIVE COMMUNITY. DO WE NEED A COMMA? [02:00:01] GUILLERMO, WHERE YOU AT ON THAT? GOT MAYBE DASH. WE GOT IT. YEAH. VIBRANT. ACT. VIBRANT. ACTIVE. VIBRANT AND ACTIVE. VIBRANT, ACTIVE COMMUNITY IS THE PHRASE THAT WE'RE USING. I THINK IT WILL BE. OKAY. DAVID, WHAT DO YOU THINK? I'M, I'M LOOKING AT, I'M LOOKING AT EVERYBODY MAKING SURE WE, THIS . I LIKE, I LIKE IT A LOT. I LIKE, I LIKE WHERE WE LANDED. VIBRANT. ACTIVE COMMUNITY. YES. IS THAT FAIR? OKAY. THUMBS UP, THUMBS DOWN. VIBRANT, ACTIVE COMMUNITY. OKAY, WE GOT IT. VIBRANT, ACTIVE COMMUNITY. WHAT ELSE? WHAT ELSE ARE WE MISSING, DAVID? NO, I THINK WE'RE GOOD. 'CAUSE THAT ONE THING THAT POPPED IN MY MIND WAS, AND ESPECIALLY I TOLD YOU THAT WAS FACILITIES RIGHT'S TALK ABOUT, BUT I THINK THE ORGANIZATIONAL EXCELLENCE PIECE ALLOWS US TO IN THERE, BECAUSE I WAS WONDERING ABOUT THAT TOO. BUT I THINK IT, YEAH, I THINK IT LOGICALLY GOES THERE. YEAH, I THINK SO TOO. I'D LIKE TO TAKE, GO AHEAD. KIND OF INFRASTRUCTURE DEVELOPMENT COULD GO THERE, BUT I, I'D LIKE TO TAKE A MOMENT AND GO TO STAFF FOR A SECOND AND JUST GUT CHECK WITH STAFF WHETHER THERE'S ANYTHING THAT WE MIGHT NOT BE SEEING THAT WE'RE MISSING OUT OF THIS. YEAH. YOU KNOW, THINK ABOUT THESE. 'CAUSE WE'RE GONNA GET INTO THE STRATEGIC INITIATIVES. YOU ALL WILL BE HELPING TO DRAFT THOSE STRATEGIC INITIATIVES AND PARTNERING WITH COUNCIL TO DO THAT. I JUST WANNA MAKE SURE THAT WE'RE NOT MISSING ANYTHING THAT'S MAJOR OR THAT DOESN'T MAYBE FALL UNDER ONE OF THE CATEGORIES WE'VE DECIDED. LET'S GO AHEAD AND PULL THESE UP HERE. SO HERE'S WHAT WE'VE GOT. I GOTTA GET ONE OF THESE LITTLE HOOK THINGS. THIS LOOK, IT SEEMS GREAT. I'M NOT SURE THAT IT ACTUALLY WORKS HERE, BUT THERE WE GO. UM, PUBLIC SAFETY, ECONOMIC DEVELOPMENT AND REVITALIZATION. INFRASTRUCTURE DEVELOPMENT AND MAINTENANCE. MOBILITY AND CONNECTIVITY. FINANCIAL HEALTH AND ORGANIZATIONAL EXCELLENCE. COMMUNITY ENGAGEMENT. VIBRANT, ACTIVE COMMUNITY. THAT'S WHAT WE'VE GOT AS KEY FOCUS AREAS. SO THE ACTIVE PART OF THE LAST ONE, I'M STRUCTURING MICRO. MICRO. SO, SO THE MICROPHONE IS GONNA BE A THING FOR THE REST OF THE DAY. AT LEAST WE GOT A COUNCIL MEMBER'S LIKE SWITCHING THE BUTTONS FOR YOU. BUT YEAH, WE'RE AFTER IT. PLEASE GO AHEAD. SORRY ABOUT THAT. SO THE ACTIVE PART ON NUMBER SEVEN, I STRUGGLE WITH A LITTLE BIT BECAUSE UNDER A VIBRANT COMMUNITY I WOULD ALSO PUT PLACEMAKING, WHICH IS A BIG COMPONENT OF WHO WE ARE IN ADDISON. UM, AND WHEN WE PUT ACTIVE IN THERE, I FEEL LIKE THE PLACEMAKING DOESN'T NECESSARILY FIT AND I FEEL LIKE IT NEEDS TO FIT UNDER ONE OF THOSE CATEGORIES. OKAY. CODE ENFORCEMENT WOULD ALSO FALL UNDER VIBRANT. SURE, ABSOLUTELY. CODE ENFORCEMENT WOULD FALL UNDER THAT. I WOULD AGREE WITH THAT. HOW DO WE BUILD A VIBRANT COMMUNITY? LET'S MAKE SURE WE'RE ENFORCING OUR CODES. YEAH, THAT'S GREAT. RICHARD, THANK YOU. IS YOUR SUGGESTION TO REMOVE ACTIVE? YES, BUT I'M LOOKING AT THE CITY MANAGER WHO HAS A LOOK ON HIS FACE. . . I'D LIKE TO HEAR HIS THOUGHTS ON THAT. NO, WELL, I, I, UM, I THINK 'CAUSE I I MEAN I I I GET THE, THE POINT I THINK VIBRANT REALLY HITS, I THINK THAT'S A GOOD WORD. THAT KIND OF HELPS US GET A LOT OF THE POLICE MAKING ACTIVE IS JUST KIND OF DIFFERENT, RIGHT? I MEAN, I THINK WHEN WE'RE TALKING ABOUT TRYING TO GET PEOPLE TO THE, THE, UH, ATHLETIC CLUB OUT TO THE PICKLEBALL COURTS ON THE TRAILS WALKING, THAT'S WHAT I'M TRYING TO THINK OF IS GETTING PEOPLE ACTUALLY OUT AND DOING. I MEAN THAT'S CERTAINLY IS CONNECTED TOO, RIGHT? I MEAN IT GOES INTO A LOT OF THINGS, BUT THAT'S WHERE I WAS GOING, GOING WITH ON THAT OR SOME OF THE THOUGHTS BEHIND THE ACTIVE PART. YEP. I WAS LOOKING TO SEE WHERE ENGAGED ENDED. MAYBE THAT'S WHERE ENGAGED COMES IN. VIBRANT ENGAGED COMMUNITY. THAT WAS ALREADY, THAT WAS ALREADY SEPARATED OUT. SO WE DON'T HAVE THAT ONE. WE DON'T HAVE SUPPORT ON THAT ONE. BUT IN TERMS OF THIS RIGHT HERE, I THINK THE VIBRANT, 'CAUSE THE ACTIVE PART WAS ALSO WE TALKED ABOUT EVENTS AND HAVING EVENTS INSIDE OF THAT. SO I THINK THAT'S MAYBE WHERE THAT ACTIVE PIECE COMES IN AS WE WANT THOSE EVENTS TO BE OUT THERE. I'M WITH YOU THOUGH. PLACEMAKING NEEDS TO HAVE ITS PLACE IN THIS AND, AND I WONDER WHETHER THE VIBRANT PART OF THAT, DOES THAT COVER MAYBE THE INTENT BEHIND PLACEMAKING, WHICH IS GONNA BE A STRATEGIC OBJECTIVE. UM, BUT THAT, THAT'S OUT THERE. SO THE, THE THE, IT'S BEING CALLED INTO QUESTION AND I JUST WANT TO HEAR SOME REACTIONS FROM COUNSEL ON THAT. YOU KNOW, FOR ME, VIBRANT ACTIVE COMMUNITY COVERS IT. YEAH. OKAY. WE'RE STILL LIKING IT. WE'RE STILL FEELING IT. YES. OKAY. I THINK PLACE MAKING IMPORTANT AND I THINK VIBRANT COVERS IT. I THINK YOUR CODE ENFORCEMENT AND FALLS UNDER COMMUNITY ENGAGEMENT BECAUSE YOU, , SORRY, IT'S A JOKE. LET'S BE HONEST. AS WE GET SOMETHING LIKE CODE ENFORCEMENT, IT DEPENDS ON HOW WE DEFINE PUBLIC SAFETY TOO, BECAUSE THERE'S ABSOLUTELY, WELL, I THINK AS WE GET TO THE NEXT STEP, THERE'S GONNA BE SOME INITIATIVES WHERE WE HAVE TO FIGURE OUT WHICH ONE THEY'RE IN AND THAT'S GONNA, SO THERE'S GONNA BE PIECES LIKE THAT THAT COME UP THAT COULD FIT IN A LOT OF DIFFERENT BUCKETS. AND, AND IF WE CAN GET TO IT, HOPEFULLY THAT PRIORITIZATION EXERCISE WILL HELP CALL THAT OUT EVEN FURTHER. WE'LL SEE A LOT OF THAT. WE'RE GONNA GET TO IT. WHAT WE, I LIKE, I LIKE IT. RADICAL OPTIMISM IS WONDERFUL. I THINK IT'S FANTASTIC. UM, OTHER COMMENTS? THANK YOU FOR THAT. I, YOU KNOW, WE JUST WANNA HEAR IT, YOU KNOW, THIS IS THE TIME TO HEAR IT SO THAT WE'RE NOT [02:05:01] LAMENTING IT AFTER THE FACT. THIS IS YOUR MOMENT. I SAID A QUICK ONE. SO THE, UH, WORKFORCE, I MEAN THE ORGANIZATIONAL EXCELLENCE, I THINK YOU MENTIONED THAT THAT WOULD CAPTURE HR. SO DOES THAT ALSO CAPTURE THE, UM, EMPLOYEE SATISFACTION, UH, RETENTION RECRUITMENT AND ALL THAT? OKAY. YEP. COOL. ABSOLUTELY. YEP. GREAT CLARIFICATION. OTHER COMMENTS, CONCERNS, ISSUES? FEELING OKAY? MOVING ON? YEP. YEP, YEP, YEP. NOW I JUST WANNA DO ONE FINAL WITH THE GROUP FOR A SECOND. MY COUNCIL MEMBERS, I WANT A THUMBS UP OR THUMBS DOWN ON THIS LIST. THUMBS UP IF WE AGREE WITH THE ONES THAT WE'VE COME UP WITH. THUMBS DOWN IF WE NEED TO HAVE A CONVERSATION STILL ABOUT ANY OF THEM. OKAY. OKAY, WE GOT IT. THIS IS WHAT WE'RE GONNA BE WORKING ON, COMING BACK FROM LUNCH. OKAY. SO WHEN WE COME BACK FROM LUNCH, WE'LL BE GOING THROUGH THESE AREAS. WE'LL BREAK OUT, WE'LL DO SOME BRAINSTORMING. WE'LL FIND THE STRATEGIC OBJECTIVES UNDERNEATH THESE. WE'LL SYNTHESIZE, WE'LL LOVE LIFE AND JUST MOVE ON AND IT'LL BE GREAT. AND THEN WE'LL GO ENJOY ONE OF THE 180 RESTAURANTS HERE IN THE TOWN OF ADDISON. THAT'S RIGHT. SO WE'RE GONNA KICK THINGS BACK OFF HERE AND KEEP ROLLING. UM, THE PROCESS THAT WE'RE GONNA DO FOR EACH ONE OF THESE IS GONNA BE ABOUT 45 MINUTES LONG. THAT'S THE GOAL. OKAY? SO WE'RE GONNA WORK A LITTLE BIT INTO TOMORROW AND WE'RE DEFINITELY GONNA GET TO THAT PRIORITIZATION THAT WE'RE SO EXCITED ABOUT. SO, UM, I'M EXCITED. WE'RE GONNA KEEP ROLLING HERE AND THANK YOU FOR DOING SUCH A GREAT JOB THIS MORNING. I REALLY DO APPRECIATE IT. UM, AS WE GO THROUGH THIS, WE'VE GOT, WE'VE GOT THESE SEVEN FOCUS AREAS. THOSE ARE OUR KEY FOCUS AREAS. NOW WE'RE INTO THE STRATEGIC OBJECTIVES PORTION OF THIS. SO THIS IS GOING TO BE A BREAKOUT, UH, WITH STAFF AND COUNCIL COMBINED. WE ARE GONNA HAVE THREE DIFFERENT GROUPS AND I WANNA WALK YOU THROUGH A LITTLE BIT OF THE PROCESS. BUT BEFORE I DO, I WANTED TO LET YOU KNOW WHAT THE BUTTON'S ABOUT. I LIKE THE VOICE. ANYBODY HERE WATCH THE VOICE, SEEING THE VOICE BEFORE THEY GOT A THING CALLED THE SAVE ON THE VOICE. SO I'M INTRODUCING IT FOR THE PURPOSES OF THIS COUNCIL. AND HERE'S THE IDEA. IF THERE'S SOMETHING THAT YOU FEEL REALLY STRONGLY ABOUT, YOU WILL HAVE THE CHANCE TO HIT YOUR BUTTON AND HAVE THREE MINUTES TO BUILD YOUR CASE AND SEE IF YOU CAN CONVINCE OTHERS TO JOIN YOUR TEAM ON THIS. SO WHEN WE GET INTO THE STRATEGIC OBJECTIVES AND WE READ IT, YOU'LL HAVE ONE SHOT, ONE SHOT FOR SOMETHING THAT YOU FEEL STRONGLY ABOUT TO HIT. I'M GONNA TURN OVER A THREE MINUTE TIMER AND YOU'LL HAVE THE CHANCE TO SEE IF YOU CAN CONVINCE PEOPLE TO YOUR POINT OF VIEW. SEE IF YOU CAN GET IT INTO THE PLAN OR NOT. WE'LL DO AN UP DOWN VOTE. SO YOU GET AN UP DOWN VOTE ANYTIME YOU USE THAT BUTTON AND YOU'LL KNOW. SO WE MIGHT HAVE SOME ISSUES THAT ARE CONTROVERSIAL. IT MIGHT SPLIT FOUR THREE, THAT'S CONSENT FRIENDS, AND WE GOTTA KEEP MOVING FORWARD. THAT'S HOW THIS WORKS. OKAY? AGAIN, NOT EVER YOUR LAST CHANCE TO WEIGH IN ON THESE THINGS. THIS IS JUST A PART OF MAKING MAJOR DECISIONS TODAY. BUT THAT'S WHAT THE SAVE IS. WHAT I NEED FOR YOU TO DO IS I NEED FOR YOU TO RECORD YOUR SAVE SOUND SO IT CAN BE SAVED IF YOU WANT IT TO BE. SO WE JUST HIT THE BUTTON, IT'LL MAKE A SOUND, AND THEN WE JUST SPEAK INTO IT. SAVE, HIT THE BUTTON AGAIN. AND I BELIEVE THAT SHOULD GO AHEAD AND RECORD THE MESSAGE. IF YOU WANNA DO LIKE A HOWARD DEAN, LIKE YELL. YEAH, IF YOU REMEMBER THAT, RIGHT, LIKE YOU COULD DO THAT. WHATEVER YOU WANT FOR YOUR BUTTON, GO AHEAD AND DO THAT. BUT PLEASE TAKE A MOMENT AND RECORD YOUR, IT'S EVERYBODY. BRING THAT ONE BACK. YOU REMEMBER THAT? LIKE, TALK ABOUT TORPEDOING YOUR CAREER, RIGHT? LIKE WHO KNEW WORK? I DUNNO HOW TO OPERATE. IT'S ONLY GOT TWO BUTTONS. YEAH, IT SHOULD BE THE RED BUTTON TO RECORD PRESENT HOPE, RED BUTTON. TRY IT OUT. LET'S SEE HERE. SAVE. PRESS AND HOLD THE . YES, YOU IT. PRESS AND HOLD THE RED BUTTON ON THE SIDE. WAIT FOR THE BEEP. PRESS AND HOLD. SO, GOT IT, , WE GOT IT. WE GOT IT. NOT YET YET. , WE'RE NOT INTO THIS PHASE JUST YET, BUT I JUST APPRECIATE THAT WE'VE GOT IT RECORDED. IF YOU NEED TO FEEL FREE TO CHANGE IT. UH, AT ANY RATE, I JUST WANT TO, AND, AND THE INTENT BEHIND THE SAVE IS THAT YOUR VOICE GETS HEARD. YOU KNOW, WE'RE NOT ALWAYS GONNA HAVE THE CHANCE TO BE ON THE RIGHT SIDE OF THE VOTE ON EVERYTHING, BUT AT LEAST YOU'LL HAVE THE CHANCE TO SEE, LIKE WE DID EARLIER, CAN YOU CONVINCE FOLKS TO YOUR SIDE? MAYBE YOU CAN'T, THAT'S FINE, THAT'S FINE. BUT AT LEAST YOU HAVE THE CHANCE TO HAVE YOUR VOICE FOR IT ON ANYTHING THAT YOU FEEL IS TRULY IMPORTANT. IF YOU USE YOUR SAVE BUTTON, I JUST WANT YOU TO KNOW, I OR LAUREN WILL COME TAKE IT FROM YOU. THAT WILL BE THE ONE TIME YOU GET TO USE IT. SO REMEMBER WE GOT SEVEN KEITH? OH YEAH, OVER. THAT'S RIGHT. YOU GET ONE SHOT. ONE SHOT. WHAT WAS IT? WHAT'S THE NEXT RULE? DON'T WASTE IT. DON'T WASTE IT. THAT'S RIGHT. ONE CHALLENGE. SO WITH THAT SAID, HERE'S WHAT WE'RE AFTER. THESE ARE GOOD STRATEGIC OBJECTIVES. THIS IS WHAT WE'RE AFTER THIS AFTERNOON. OKAY? SO [02:10:01] THESE ARE THE THINGS I WANT YOU TO NOTICE. SOME KEY CHARACTERISTICS. SO EACH ONE WILL HAVE AN ACTION VERB AND USE DESCRIPTIVE TERMS. WE NEED BOTH OF THOSE FOR AN EFFECTIVE STRATEGIC ACTION, UH, STRATEGIC PRIORITY. SO WE DON'T HAVE THAT IN A STRATEGIC OBJECTIVE. WE'RE MISSING OUT. SO AGAIN, BUILD A RESILIENT ECONOMY. INVEST IN AND MAINTAIN IMPORTANT ASSETS. YOU KNOW, SO WE'RE USING THESE KINDS OF PHRASES AND THESE ARE WHAT GOOD OBJECTIVES LOOK LIKE. BUILD BRIDGE OVER X, Y, Z, NOT A GOOD STRATEGIC OBJECTIVE THAT IS AN INITIATIVE OR A PROJECT THAT'S REFLECTED AT A DIFFERENT POINT IN TIME. SO AGAIN, THESE ARE THOSE HIGH LEVEL THINGS. AND IN THOSE 12 WORDS, THE ONES WE DIDN'T USE BEFORE, THIS IS A GREAT PLACE FOR THEM TO FIT IN, RIGHT? AND WE TALK ABOUT INNOVATIVE. THAT WAS A WORD THAT DIDN'T MAKE IT PROGRESSIVE, DIDN'T MAKE IT GREAT. WHAT, WHERE IS IT THAT THAT COULD FIT IN HERE? YOU KNOW, COULD IT FIT IN HERE IN ANOTHER, IN ANOTHER PLACE? WHEN WE TALK ABOUT FINANCIAL HEALTH, WHAT IS IT WE MEAN BY FINANCIAL HEALTH? SO THAT'S WHAT WE'RE LOOKING FOR IS ADDITIONAL DEFINITION THAT ALLOWS US TO BUILD PROJECTS AND INITIATIVES UNDERNEATH THOSE THAT EXECUTE ON THE VISION OF COUNCIL. IS THAT CLEAR? WHAT WE'RE AFTER? THE TYPE OF WORDS WE'RE AFTER, THE TYPE OF PHRASES WE'RE AFTER THIS AFTERNOON FEELING. OKAY, A LIST UP HERE IF THEY WANNA REFER BACK TO THE, YEP, PERFECT, WE'VE GOT IT UP THERE. UM, AND SO THOSE ARE OUR KEY FOCUS AREAS RIGHT THERE. STRATEGIC OBJECTIVES, RIGHT? SO HERE'S THE PROCESS WE'RE GONNA USE. I'M GONNA MAKE A LITTLE BIT OF EDITS BECAUSE I DIDN'T KNOW HOW MANY WE WERE GONNA HAVE BEFORE WE DECIDED. UM, AND SO IN THIS CASE, I NEED TO MAKE SOME EDITS AND I'M NOT GOOD ON A MAC , SO I DIDN'T MAKE IT ON THE SLIDES, I JUST DIDN'T MAKE IT ON THE SLIDES. THAT'S HOW WE'RE WORKING. SO I'M JUST GONNA MAKE THOSE EDITS LIVE HERE WITH YOU ALL. BUT WE'RE GONNA SPEND 15 MINUTES BRAINSTORMING ON THOSE STRATEGIC OBJECTIVES. SO WE'RE GONNA TAKE A KEY FOCUS AREA. PUBLIC SAFETY IS THE FIRST ONE ON THE LIST, AND WE'RE GONNA SPEND TIME BROKEN OUT INTO THREE DIFFERENT GROUPS. AND 15 MINUTES IS THE AMOUNT OF TIME THAT YOU HAVE TO BRAINSTORM STRATEGIC INITIATIVES, UH, STRATEGIC OBJECTIVES UNDERNEATH THAT KEY FOCUS AREA. WHAT YOU'RE GONNA DO IS THEN HAVE FIVE MINUTES AS A GROUP TO DECIDE WHAT THOSE TOP THREE TO FIVE, IT SAYS FIVE TO SEVEN UP HERE, THE NUMBER THREE TO FIVE FOR YOUR GROUP. YOU ARE GOING TO THEN REPORT OUT TO THE OTHERS IN THE ROOM. SO WE'LL HAVE THREE DIFFERENT GROUPS REPORTING OUT. WE'LL HAVE THREE MINUTES EACH. I HAVE A TIMER. I'M GONNA TURN OVER AN HOURGLASS. I WILL YANK YOU OFF THE STAGE IF YOU'RE NOT DONE BY THEN. OKAY? BUT YOU'RE GONNA REPORT OUT IN YOUR TOP THREE TO FIVE OF THOSE STRATEGIC OBJECTIVES. WE'RE GONNA WRITE THOSE DOWN AND CATALOG THOSE. AND THEN WE'RE GONNA GO THROUGH AND DO PREFERENCE DOTS AGAIN, SO THAT YOU CAN GO AHEAD AND SAY, HERE ARE THE TOP PREFERENCES THAT WE HAVE AS A COUNCIL. WHEN I'VE DONE THIS BEFORE, THERE'S USUALLY ALMOST ALWAYS A NATURAL BREAK POINT IN THERE. ANYTHING THAT'S ABOVE THE LINE ON THE NATURAL BREAK POINT, WE'LL GET, WE'LL GET CONSENT ON. WE'LL MAKE SURE THAT WE'RE ON BOARD WITH THOSE BEING A PART OF IT. ANYTHING THAT FALLS UNDER THAT CONTROVERSIAL SECTION. AGAIN, UNLESS YOU USE YOUR SAVE, ANYTHING THAT FALLS BELOW THE LINE, DIDN'T MAKE THE PLAN, DID NOT MAKE THE PLAN. THIS TIME AROUND, WE'VE GOT, NOW WE HAVE OUR STRATEGIC OBJECTIVES. ANYTHING THAT FALLS BORDERLINE OR BECOMES A PROBLEM FOR US, I PARKING LOT FOR TOMORROW. AND WE'LL GO BACK THROUGH THOSE ITEMS LAST BECAUSE I DON'T WANT THEM TO DERAIL THE PROGRESS THAT WE'RE MAKING TODAY. THOUGHTS, CONCERNS, QUESTIONS ABOUT WHAT WE'RE DOING? YES. 15 MINUTES PER UH, STRATEGIC OBJECTIVE. THAT IS CORRECT. SO WE'RE GONNA DO ONE, WE'LL DO THE, WE'LL BASICALLY REPLICATE THIS PROCESS SEVEN TIMES. UM, BUT WE'LL DO THIS ONE, GO THROUGH THIS ENTIRE PROCESS, THEN DO THE NEXT ONE AND SO ON. SO WE'LL REPLICATE IT. FIRST ONE WE MAY BE A LITTLE SLOPPY ON BY THE TIME WE GET TO THE THIRD OR FOURTH, WE'LL BE HUMMING FEELING, OKAY? OKAY. WE'RE GONNA DO A 1, 2, 3 COUNT JUST TO MAKE SURE THAT WE BREAK EVERYBODY UP AND WE DON'T HAVE PEOPLE SITTING WITH PEOPLE THAT THEY MIGHT BE MOST FAMILIAR WITH. SO WE HAVE A REALLY GOOD DISCUSSION HERE. SO I'M JUST GONNA RUN IT AROUND THE ROOM WITH A 1, 2, 3, WHY? ALRIGHT. TIME'S UP. ALRIGHT, SO HERE'S WHAT WE'RE GONNA, FOR SIMPLICITY'S SAKE, WE WERE GONNA HAVE, UH, LAUREN, GO AHEAD AND RECOPY STUFF. WE'RE NOT GONNA DO THAT. WE'RE JUST GONNA PUT IT UP THERE. I JUST WANT YOU TO RIGHT NOW ASTERISK, IF YOU HAVE MORE THAN THREE TO FIVE, ASTERISK YOUR TOP ONES RIGHT NOW. SO IF YOU'VE GOT THOSE, JUST ASTERISK THE TOP ONES. I ONLY WANT YOUR REPORTING OUT ON THE TOP ONES. THINGS THAT DIDN'T MAKE YOUR CUT. DON'T MAKE THE LARGER CUT EITHER. OKAY? SO THAT'S WHAT WE WANT. IT IS THREE MINUTES PER TEAM TO REPORT OUT ON WHAT IT IS. AND THEN WE'RE GOING TO HAVE THE PREFERENCE DOTS AVAILABLE TO OUR COUNCIL MEMBERS AS WELL AS DAVID TO GO UP AND VOTE AND MAKE A, MAKE A SELECTION ON WHICH ONES MAKE THE TOP OF THE LIST. AGAIN, ANYTHING ABOVE THE LINE OF THE NATURAL CUTOFFS, WE'RE IN GREAT SHAPE. ANYTHING BELOW THE LINE, WE GOT A PROBLEM. IT'S NOT MAKING THE CUT. OKAY. SO THAT'S IT. SO MY TEAM OVER HERE, THIS IS TEAM ONE, RIGHT? TEAM TWO. OKAY. THE BEST TEAM THOUGH, RIGHT? THE BEST TEAM, RIGHT, RIGHT. SO THREE MINUTES TO REPORT OUT. TEAM TWO, THE NUMBER ONE TEAM, WHICH MAY BE UP FOR DEBATE BY THE TIME WE'RE ALL DONE RECORDING. LET'S GO FOR IT. YES. HERE WE GO. MICROPHONE IS OVER. ALL RIGHT. [02:15:01] NUMBER, CAN YOU HOLD IT UP FOR US SO WE CAN SEE IT? SOMEBODY HOLD, HOLD IT UP. I HAVE TO HOLD IT UP TOO. THERE WE GO. OKAY. NUMBER ONE, PROVIDE PROFESSIONAL PUBLIC SAFETY SERVICES, THE ADDISON WAY. NUMBER TWO, UTILIZE DATA TO D TO DRIVE THE DECISION MAKING PROCESS. NUMBER THREE, LEVERAGE TECHNOLOGY TO ENHANCE THE PERCEPTION OF SAFETY IN THE COMMUNITY. AND NUMBER FOUR, PREPARE FOR THE IMPACT OF NEW GROWTH AND REDEVELOPMENT. OKAY. ANY, ANY, ANY COMMENTARY YOU'D LIKE TO MAKE ABOUT ANY OF THESE? ANYTHING THAT'S IMPORTANT FOR A RELATIVE CONTEXT FOR OTHERS AS THEY READ THROUGH THESE? I MEAN, I FEEL LIKE YOU'VE DONE A GOOD JOB, BUT IF THERE'S ANYTHING THAT NEEDS TO BE MENTIONED, LET'S MENTION IT NOW. SO LIKE, THE REDEVELOPMENT BEING, UH, DENSITY APARTMENTS, UM, CONTINUE TO DO A BETTER, THE BEST JOB THAT WE, WE, WE CAN AND BETTER JOB WITH THE EXTRA, UM, IMPACT OF, UH, APARTMENTS DENSITY. SAID THE SAME THING TWICE, JUST BACKWARDS. DENSITY BEING A KEY PHRASE INSIDE OF THAT, FOR SURE. GOOD. OKAY. WE'VE GOT IT. WE'LL PUT IT UP HERE ON THE WALL. IS THAT WHAT WE'RE DOING? I THINK UPSIDE DOWN, RIGHT? YEAH, YEAH. . SO, SO, SO, HEY, HEY, WE'RE WORKING TOGETHER HERE. LIKE I SAID, IT'S SLOPPY. IT COMES BACK TOGETHER, IT GETS TIGHT. SO LET'S JUST REMEMBER THIS NEXT TIME AROUND, WE'LL MAKE SURE OUR SHEETS ARE ORIENTED THE CORRECT DIRECTION, BECAUSE YOU WEREN'T THE ONLY ONES THAT DID THAT. WE DID THAT ON PURPOSE TO KEEP EVERYBODY OFF BALANCE FAIR. IS THAT THE THING? WE DON'T WANT TO JUST FACILITATE. YEAH, THAT'S RIGHT. WE'RE NOT NORMAL. YEAH, RIGHT. WE'RE KEEPING IT WEIRD. WE'RE KEEPING IT WEIRD. THE ADDISON WAY. I DIG THIS. ALL RIGHT, LET'S GO OVER HERE. RIGHT OVER HERE TO TEAM ONE WHO'S OUR, UH, CHIEF, WHO'S OUR REPRESENTATIVE, SPEAKER, NEIGHBOR. COULD DO IT. OKAY, LET'S, SO SOMEBODY HOLD THAT UP FOR CHIEF THERE. THANK YOU. GOT IT. SO WE CHOSE CONTINUOUSLY EVALUATE RESPONSE NEEDS TO A CHANGING ENVIRONMENT, UH, LEVERAGE RESOURCES AND PARTNERSHIPS TO ADDRESS HOMELESSNESS, PROACTIVELY ENFORCE AND STRENGTHEN TOWN ZONING, BUILDING HEALTH AND SAFETY CODES, ANTICIPATE AND PROACTIVELY ADDRESS TOD CONCERNS, LEVERAGE TECHNOLOGY TO PROTECT LIVES AND PROPERTY. Y'ALL JUST WANNA TAKE THOSE FIVE , NO INFLUENCE BEING SWAYED AT ALL BY THE CITY MANAGER IN THIS CASE. SO I JUST WANT, YEAH, THE BOWLER, OUR BOWLER HAS SPOKEN. I LIKE IT. HE HAD THE MAYOR, SO JUST THINK ABOUT THAT. SO JUST KEEP IT IN CHECK. JUST KEEP IT IN CHECK IS WHERE WE'RE AT. . WE BOTH USE THE WORD TECHNOLOGY. SO BEFORE, SO BEFORE WE KEEP GOING ON THIS, ANY CLARIFICATIONS THAT ARE NEEDED, ANY QUESTIONS, ANYTHING WE NEED IN ORDER TO UNDERSTAND WHAT IS BEING INTERPRETED OR ASKED OVER HERE? YEAH, WELL, WELL ON THE TOP ONE, WE JUST THROW IT OUT THERE. THAT CONTINUOUSLY EVALUATE RESPONSE NEEDS WITH THE CHANGE IN ENVIRONMENT THAT'S POLICE AND FIRE, BOTH, UH, RESPONSE MODELS, BUT ALSO LOOKING AT NOT SO MUCH GROWTH, BUT LOOKING AT DENSITY AND JUST HOW THINGS CHANGE. YOU GET DIFFERENT AGING POPULA POPULATIONS, DIFFERENT THINGS CHANGE IN THE CITY. UM, SO JUST KEEPING UP WITH THE, SO WE CAN STILL PROVIDE THE MOST EFFICIENT AND BEST RESPONSE. OKAY, GREAT. THANK YOU. ANY, ANYBODY ELSE? QUESTIONS, COMMENTS, FEELING OKAY? OKAY, LET'S PUT IT UP THERE. WE'RE ONTO THE NEXT. YAY. TEAM THREE. THAT'S TEAM ONE IN OUR HEARTS. THANK YOU. YOU'RE WELCOME. YOU'RE WELCOME. THAT'S RIGHT. ALRIGHT, WE'VE GOT THAT MICRO. SO I THINK WE ARE BASICALLY GONNA RECAP AND SAY THE SAME THINGS THAT EVERYBODY ELSE ALREADY SAID. UH, BUT ONE OF THE TOP, UH, ISSUES HERE FOR US TO RECRUIT, RETAIN, AND TRAIN, UH, QUALITY EMPLOYEES. UH, WE DO A GREAT JOB RECRUITING AND TRAINING. WE'D LIKE TO RE RETAIN THEM A LITTLE LONGER. UH, CONDUCTING STAFF NEEDS ANALYSIS, AND THAT'S REALLY HIGH LEVEL STAFF NEEDS. NOT JUST HOW MANY MORE PEOPLE DO WE NEED, BUT WHAT DO THEY NEED TO DO THEIR JOBS, UM, AT ALL LEVELS. UM, PROVIDING ADEQUATE RESOURCES. AGAIN, THIS IS FACILITIES, THIS IS PEOPLE, THIS IS SOFTWARE. THIS IS TECHNOLOGY. UM, NOT JUST IN PUBLIC, NOT JUST ON THE POLICE AND FIRE SIDE, BUT IN THE PARKS AND THE STREETS AND ALL THESE OTHER, BECAUSE IT'S ALL ENCOMPASSING. AND THEN TALKING ABOUT DESIGNING SYSTEMS TO IMPROVE SAFETY, UH, THINKING OF TRAFFIC, CALMING, VIS, YOU KNOW, VISIBILITY, LIGHTING, LANDSCAPING, UH, IN ADDITION TO OTHER SYSTEMS THAT WORK ON THE POLICE AND FIRE SIDE, BUT REALLY STEPPING OUT INTO TRAFFIC SAFETY, PEDESTRIAN SAFETY, HOMELESSNESS, ENVIRONMENTAL DESIGN, THINGS LIKE THAT. AND THEN AGAIN, LIKE EVERYBODY SAID, I THINK LEVERAGING TECHNOLOGY, UH, BECAUSE WE, WE HAVE TO, THAT'S A FORCE MULTIPLIER FOR US. WE HAVE TO LEVERAGE TECHNOLOGY TO DO THE JOB. OKAY? OKAY. UH, ANY CLARIFICATIONS THAT WE NEED TO ASK ABOUT? OFFER UP ANYTHING THAT WE NEED IN ORDER TO UNDERSTAND WHAT'S BEING PROVIDED HERE? OKAY, WELL THAT'LL ENCAPSULATE THAT PUBLIC COMMENT. I LOVE THAT, MAN. WE'RE ZIPPING ALONG. WE MIGHT JUST BE DOING STUFF TODAY, Y'ALL. I DIG IT. ALRIGHT, SO WITH THAT SAID, WE'VE GOT DOTS UP HERE. OKAY. SO NOW IT'S TIME FOR DAVID AND COUNCIL MEMBERS TO GO OVER AND ACTUALLY PUT THEIR PREFERENCE DOTS UP THERE. YOU GET FIVE, YOU GET FIVE FOR THIS SECTION. PLEASE DON'T CHEAT. I HAVE A WHOLE LOT OF DOTS. YOU DO, BUT YOU JUST FIVE FOR FIVE FOR THIS SECTION. YOU'LL GET 'EM TO THE NEXT ONE. YOU'LL GET 'EM TO THE NEXT ONE. BUT HERE'S [02:20:01] WHAT I'LL SAY. IF ANYBODY, IF I CATCH YOU CHEATING, I'M TAKING DOTS FROM YOU. YOU'LL HAVE LIKE TWO DOTS NEXT TIME. BY THE TIME I, SO I'M JUST SAYING KEEP IT REAL. FIVE DOTS. ALL RIGHT. YES. I WOULD LIKE TO POINT OUT THAT SAVE 70% OF OUR PAPER REUS, OH, GROUPS ONE AND TWO. OH, OKAY. SO EFFICIENT USE OF RESOURCES IS WHAT YOU'RE, YEAH. OKAY. ALL RIGHT. BUILDING IT OUT. BUILDING IT OUT. SO HERE'S WHAT WE'RE GONNA DO. WE'RE GONNA BE SYNTHESIZING WHAT YOU CAME UP WITH RIGHT HERE, MAKING SURE THAT WE UNDERSTAND WHAT THAT LOOKS LIKE, FINDING OUR CUTOFF POINTS. WE'RE GONNA MOVE ON TO THE BRAINSTORMING ON THE NEXT KEY FOCUS AREA. OKAY? SO THAT'S THE NEXT STEP IS KEY FOCUS AREA. WE WILL COME BACK AND REPORT OUT ON WHERE WE ARE WITH PUBLIC SAFETY HERE IN A MINUTE, BUT I WANT TO KEEP YOU MOVING FORWARD. MOST EFFICIENT USE OF OUR TIME, RIGHT? LET'S BE DOING THAT. WE'LL LOVE IT. NEXT ONE UP IS ECONOMIC DEVELOPMENT AND REVITALIZATION. THAT'S ACROSS THE TOP OF THE PAGE. MAKE SURE YOUR PAGE IS ORIENTED CORRECTLY. , THIS TIME WE HAVE TAPE SUBTLE. THAT'S SUBTLE. WE'LL GET SOME PAPER OUT HERE AND WE'LL GET THIS GOING AND WE'LL START IT OFF WITH 15 MINUTES. ECONOMIC DEVELOPMENT AND REVITALIZATION IS WHAT WE'RE AFTER WITH THIS ONE. OKAY. I'M GONNA MOVE TO MY GROUP IN THE BACK. HERE. THERE WE'RE, THEY'VE BEEN DONE FOR FOREVER. YEAH. WE'RE GONNA START BACK HERE IN THE BACK OF THE ROOM AGAIN. BACK OF THE ROOM, NOT BACK OF OUR HEARTS. OKAY. UH, WITH OUR GROUP BACK HERE, WHO IS OUR SPOKESPERSON REPRESENTATIVE? I'M GONNA NEED THAT MIC. WE GOTTA GET THIS MICD OVER. THERE WE GO. SO WE SAID, USE PLACEMAKING AND AMENITIES TO, UH, FUEL REDEVELOPMENT AND RETAIN EMPLOYEES AND BUSINESSES. UH, STRATEGICALLY RECRUIT, UH, DIVERSE BUSINESSES AND INDUSTRIES. PROVIDE AN ENVIRONMENT THAT ENCOURAGES AGING CENTERS TO REDEVELOPMENT. IE LESS RED, RED TAPE AND MORE SUPPORT. UM, INCLUDE ALL RELEVANT DEPARTMENTS AND ECONOMIC DEVELOPMENT EFFORTS. IE AIRPORT PARKS, SPECIAL EVENTS. AND THEN LASTLY, UH, MARKET ADDISON'S BRAND AND UNIQUENESS. UM, SO THAT CAN MEAN PUBLIC ART, OUR CHARACTER, UM, EVERYTHING. GREAT. GREAT WORK TEAM. YEAH, I, I'LL LET'S, I LIKE A LITTLE BIT OF THAT. LET'S DO A LITTLE BIT OF THAT AFTER THESE. OKAY. UM, SO BEFORE WE PUT IT UP THERE, QUESTIONS, COMMENTS, CLARIFICATIONS, ANYTHING ELSE THAT NEEDS TO BE SAID OR ASKED ABOUT THIS BEFORE IT GOES UP? THANK YOU. DO WE JUST GET A AT THE GREEN DOTS ALL OVER THAT ONE, THEN? THAT'S AMAZING. IT'S PRETTY. EVERYBODY'S GOOD ON THIS ONE. LET'S COME ON OVER HERE. WHO'S OUR SPOKESPERSON? WHO'S TALKING? I'M, I'M NOT HANDING IT TO YOU. I'M JUST LIKE, FOR THE HANDOFF. FOR THE HANDOFF. CHIEF'S GOT THIS ONE. WELL, HE'S, HE'S, HE IS THE HOLDER. HOLDER. YOU'RE THE HOLDER. SO, UH, DEVELOP INVESTMENT INCENTIVE PLAN FOR RETAIL CENTER, UH, REDEVELOPMENTS IMPROVEMENTS, I THINK, UM, MAYBE MIDWAY AND BELTLINE, THOSE CENTERS THERE. OTHER ONES CREATE LONG-TERM PLAN TO REVITALIZE AGING AREAS. UM, SO THEY'RE, THEY'RE SLIGHTLY DIFFERENT. THE TWO RELATED BUT SLIGHTLY DIFFERENT. LEVERAGE THE AIRPORT TO MAXIMIZE BUSINESS GROWTH AND EXPANSION LOTS THERE. UH, ENHANCE OUTREACH TO FEE SIMPLE DEVELOPERS, MARKETING TO FEE SIMPLE DEVELOPERS, STUFF LIKE THAT. UM, EXPLORE FINANCING TOOLS THAT WILL SPUR PRIVATE INVESTMENT. THIS ONE'S ADVANCED. OKAY. FOR, FROM THE, UH, ACCOUNTING DEPARTMENT, UM, LIKE TIFFS PIS AND ET CETERA. SO THAT IS MY KNOWLEDGE ON THAT QUESTIONS. SO THAT'S THE LAST ONE. TIFFS PIS, WHICH IS, UH, WHAT'S THE TAXING IMPROVEMENT FINANCING? SO NOT, NOT OUR TOOLS, BUT OTHER TOOLS THAT ARE AVAILABLE FOR FINANCING INVESTMENT. THOSE ARE REALLY GOOD. THOSE ARE, YEAH. THANK YOU. YEAH. . I'LL HAND THAT. ALL RIGHT. ANY, ANY OTHER QUESTIONS, COMMENTS, CONCERNS, THINGS YOU WANNA ASK OF THE TEAM? CLARIFICATIONS FROM THE TEAM TO ANYBODY ELSE? ANYTHING THAT DIDN'T GET SAID IN WHAT YOU GOT? THEY WERE AWESOME. WE LOVE PIFS AND TIFFS AND BIDS AND ALL THE GOOD STUFF, RIGHT? LIKE, LET'S, WHO DOESN'T LOVE AN ACRONYM? HOW MANY ACRONYMS YOU GOT? YOU GOT NO ACRONYMS. GET IT? OH, YOU GOT TOD GOOD. WE GOT 1D. ALRIGHT. RIGHT. LET'S DO IT. ALRIGHT, OUR FIRST ONE IS WORKING WITH OFFICE PROPERTY OWNERS TO ADAPT BUILDINGS TO THE NEEDS OF THE MODERN WORKFORCE. SECOND IS ALIGNING STRATEGIES FOR LAND USE, ECONOMIC DEVELOPMENT, INFRASTRUCTURE AND AMENITY PLANNING. THIRD IS CONSIDERING NEW ECONOMIC DEVELOPMENT AND ZONING TOOLS TO REVITALIZE DECLINING AREAS. FOR EXAMPLE, THE INWOOD CORRIDOR AND NORTH MIDWAY ROAD CORRIDOR. FOURTH IS IMPLEMENTING THE TOD AND LEVERAGING THAT INVESTMENT AS A CATALYST TO IMPROVE THE SURROUNDING AREA. SPECIFICALLY [02:25:01] LOOKING NORTH TO ADDISON CIRCLE AND SOUTH TO BELTLINE ROAD. AND THEN THE LAST ONE IS PROMOTING PREMIUM DEVELOPMENT IN ALL FORMS THROUGH THE VISION ESTABLISHED IN THE TOWN'S NEW CONFERENCE OF PLAN. WHAT'S THE LAST ONE? CAN YOU HOLD IT UP A LITTLE HARD? PROMOTING PREMIUM DEVELOPMENT IN ALL FORMS. AND WE DID HAVE A LOT OF TALK ABOUT HOUSING IN OUR GROUP. UH, WE DIDN'T QUITE GET CONSENSUS ON ADDRESSING IT SPECIFICALLY, BUT IT'S, IT'S BUNDLED INTO THAT ITEM AS WELL THROUGH THE VISION ESTABLISHED IN THE TOWN'S NEW COMPREHENSIVE PLAN, WHICH WILL BE ADOPTED NEXT YEAR. A LOT OF WORDS UP THERE. THAT'S WHAT YOU GET WHEN YOU GIVE A PLANNER A PEN. THAT'S RIGHT. THAT'S RIGHT. THE NEW ECONOMIC DEVELOPMENT TOOLS. ALRIGHT, THE NEW ECONOMIC DEVELOPMENT TOOL THAT WE'RE TALKING ABOUT IS A TIFF ON INWOOD. SO THAT'S IN, UH, A TIFF ON INWOOD. IT'S KIND OF WHAT WE'RE GETTING AT WHEN WE SAY A NEW ECONOMIC DEVELOPMENT TOOL. ONE, THREE. YEP. TAKE HOURS. ANY QUESTIONS OR CLARIFICATIONS FOR THIS GROUP OVER HERE? WE FEEL OKAY ABOUT WHAT'S BEEN WRITTEN. WE UNDERSTAND WHAT IT IS WE'RE INDICATING PREFERENCES ON. SO THIS IS THE MOMENT WHERE WE GET THE CHANCE WITH OUR DOTS TO GO UP THERE. MY COUNCIL MEMBERS, DAVID, MY BOWLER. LET'S GET MY BOWLER UP THERE. GET THOSE DOTS UP THERE. FIVE DOTS, TOP PRIORITIES. WHICH OF THESE WILL CREATE THE GREATEST IMPACT? YOU WANT ME TO MOVE ONE AGAIN? ALL RIGHT, WE'RE GOOD, LAUREN. YOU GOT IT. ALL RIGHT. SO HERE'S THE DEAL. WE'RE GONNA DO THE NEXT ONE, THEN WE'RE GONNA TAKE A BREAK. OKAY. SO WE'RE GONNA DO ONE MORE SESSION, TAKE A BREAK AFTER THAT. SO GET READY FOR IT. NEXT ONE UP. INFRASTRUCTURE DEVELOPMENT AND MAINTENANCE. INFRASTRUCTURE DEVELOPMENT AND MAINTENANCE IS THE NEXT ONE. WE'VE GOT 15 MINUTES. SAME PROCESS. HIGH FIVE YOUR TEAM. AND LET'S DO THIS THING. ALL RIGHT. 15 MINUTES AND GO. UM, SO WE'RE GONNA KICK IT OFF. SAME PROCESS, REPORT OUT, THEN WE'RE GONNA GO AHEAD AND PUT 'EM UP THERE. WE'RE GONNA DO OUR PREFERENCE DOTS ONE MORE TIME. I JUST WANNA GIVE A SHOUT OUT REAL QUICK TO KIM WHO HAS JOINED US TODAY. WE HAVE A CITIZEN IN THE ROOM WHO TAKE THE TIME TO COME JOIN US. AND I JUST WANNA SAY THANKS FOR DOING THIS. HE'S HERE TO CHECK IT OUT. SO ON THE BREAK, GO UP, SHAKE HANDS, SAY HEY. OKAY. JUST PUTTING IT OUT THERE. AND THANKS FOR JOINING US TODAY. I REALLY DO APPRECIATE THAT. APPRECIATE THAT. SO YOU'RE READY. ALRIGHT. GROUP NUMBER TWO IS, LET'S UH, HIT THE BOTTOM BUTTON ON THE BOTTOM. I THINK WE NEED TO, IS IT RED OR GREEN? YEAH, WE NEED GREEN. THERE WE GO. NOW WE GO. ALRIGHT, HOLD THAT UP SIR. SO THIS IS FOR INFRASTRUCTURE DEVELOPMENT AND MAINTENANCE. SO WE HAVE THREE ITEMS ON HERE. NUMBER ONE IS TO CONTINUE, UH, TO INVEST IN AND MAINTAIN OUR ASSET MANAGEMENT PLAN. NUMBER TWO IS, UH, EXECUTE EXISTING FACILITY STUDY AND PRIORITIZE REPLACEMENT AND ORAL REVITALIZATION OF OUR AGING FACILITIES. AND NUMBER THREE IS EVALUATE INFRASTRUCTURE NEEDS FOR NEW DEVELOPMENT AND REDEVELOPMENT. OKAY, SO WE'LL PUT THAT UP THERE AND YOU MAKE SURE YOU PUT PLENTY OF DOTS ON THESE. YEAH, , WHEN YOU HAVE YOUR OPPORTUNITY RIGHT OVER HERE, KEEP MIXING IT UP, KEEPING IT FRESH. I LIKE IT. AS YOU CAN SEE, WE MADE A LOT OF EDITS ALONG THE WAY. UH, SO INCLUDE SAFETY AND PLACEMAKING AND DESIGN FOR ALL USERS. SO BE MORE INCLUSIVE FOR A DA, PEDESTRIANS BIKE, TRANSIT, ET CETERA. EXECUTE THE REMAINING 2019 BOND PROJECTS. PROACTIVELY MANAGE AND MAINTAIN OUR ASSETS. ADDRESS IMMEDIATE FACILITY MAINTENANCE NEEDS, AND PROCEED WITH THE CONSTRUCTION OF A POLICE MUNICIPAL COURT FACILITY. AND THEN CONTINUE LONG RANGE PLANNING EFFORTS FOR TOWN FACILITIES AND INFRASTRUCTURE. QUESTIONS, COMMENTS, THOUGHTS, CONCERNS, FEELING OKAY. UNDERSTAND WHAT WE'RE AFTER. NICE WORK TEAM. NICE WORK. ALL RIGHT. ALL RIGHT. ALL RIGHT. SO WE HAVE, UH, FIVE ITEMS ON OUR LIST. UH, VERY SIMILAR TO WHAT WE'VE SEEN SO FAR. UH, LEVERAGE OUR ASSET MANAGEMENT SYSTEM TO, UH, FOCUS OUR FUNDS FOR, UH, REPLACEMENT OF OUR ASSETS. UH, DEVELOP PROGRAMS TO MAINTAIN OUR INFRASTRUCTURE. UH, ID ALTERNATE FUNDING SOURCES SO WE CAN PAY FOR THIS, LIKE THE, UH, THE PARKS, UH, DEVELOPMENT FEE. AIRPORTS, TRAILS, , WHAT IS IT? THE, WHAT IS, I LIKE THAT. GIVE YOUR DODGE, BRUCE. GIVE YOUR, IT'S A PROLOGUE TO ONE OF THE ITEMS THAT THE NEXT AGENDA ITEM, RIGHT? COUNCIL. SO, UH, FUND NEW TOWNS, FACILITIES AND MAINTENANCE OF THE EXISTING, UH, FACILITIES AND FOCUS ON THE SUSTAINABLE GREEN INFRASTRUCTURE. SO A LOT OF TIMES WE CAN DO JUST PLAIN CONCRETE EVERYWHERE, BUT MAYBE THERE'S SOMETHING THAT WORKS A LITTLE BIT BETTER AND INVITES PEOPLE IN. SO, LOVE IT. THIS IS OURS. LOVE IT. THANK YOU. ANY QUESTIONS OR CLARIFICATIONS FOR THE TEAM OVER HERE? ANYTHING WE NEED TO GET CLEAR [02:30:01] ABOUT BEFORE WE PUT OUR PREFERENCES UP THERE? OKAY. FOR OUR COUNCIL MEMBERS, TAKE, TAKE YOUR TIME, GET YOUR PREFERENCES UP THERE. EVERYBODY ELSE? WE'RE ON A BREAK. THIS IS 15 MINUTES. 15 MINUTES, 15, NOT 50 15, 22. AFTER 22 AFTER. WE'RE COMING BACK NEXT UP ON OUR LIST. SAME PROCESS. WE'RE GOING THROUGH FINANCIAL HEALTH AND ORGANIZATIONAL EXCELLENCE. NOW REMEMBER, ROBUST DISCUSSION. I SKIP ONE. OH, WE'RE NOT, WE'RE DONE WITH THAT, RIGHT? WE'RE NOT EVEN DOING THAT ANYMORE, ARE WE? NO, WE, I APOLOGIZE. THAT WAS ME. I APOLOGIZE. IT'S LIKE ALMOST AN APOLOGY, BUT NOT QUITE. SO THERE WE GO. YOU'RE RIGHT. MOBILITY AND CONNECTIVITY. MY BAD. WE'RE OFF TO THE RACES HERE. 15 MINUTES. REMEMBER THERE WAS ROBUST DISCUSSION. SO REMEMBER WHAT WE WERE TALKING ABOUT WITH MOBILITY AND CONNECTIVITY, PLEASE. OKAY. MOBILITY AND CONNECTIVITY. LET'S GET IT GOING. AND THANKS FOR EDITING THE EDITOR, . OKAY. ALRIGHT. ALRIGHT. ALL RIGHT. LET'S GET HER DONE. YEP, YEP, YEP, YEP, YEP. HERE WE GO. MIKE IS ON ATTENTION OVER HERE. LET'S DO IT. OKAY, SO WE'VE GOT ENHANCED TECHNOLOGY FOR TRAFFIC CONTROLS AND SIGNALIZATION. A LITTLE LOUDER PLEASE. , HUH? ENHANCED TECHNOLOGY FOR TRAFFIC CONTROLS AND SIGNALIZATION. SO YES, YOU CAN TELL WHERE MY HEART LIES OVER HERE. UM, BASICALLY EASIER WAYS AND MORE AUTOMATED WAYS FOR US TO GET PEOPLE THROUGH, YOU KNOW, UH, EITHER IN SPECIAL EVENTS, SPECIAL SITUATIONS, UM, EXPLORE PEOPLE MOVER SOLUTIONS. SO IT COULD BE AUTONOMOUS VEHICLES, IT COULD BE THE ELECTRIC VEHICLES. UM, BUT HOW DO WE GET PEOPLE FROM OUR BUSINESS AREAS, OUR HOTEL AREAS TO OUR, UH, ENTERTAINMENT DISTRICTS. UH, CONTINUE TO FUND AND IMPLEMENT OUR TRAILS MASTER PLAN. OBVIOUSLY IF WE'RE GONNA GET PEOPLE, WE NEED A WAY TO GET THERE. AND SO THE TRAILS MASTER PLAN, UM, UPDATE AND IMPLEMENT A VIABLE TRANSPORTATION PLAN. MASTER PLAN. SO, UH, WE ADOPTED THAT PRE 2017. I THINK IT'S TIME WE LOOK AT THAT AND MAKE SURE THAT IT IS A VIABLE PLAN THAT WE CAN IMPLEMENT, UM, AND EXPLORE PEDESTRIAN CONNECTIVITY OVER BELTLINE AND DNT. ALRIGHT. ALL RIGHT. QUESTIONS, COMMENTS, CLARIFICATIONS WE NEED ABOUT THIS FEELING. OKAY, WE'LL, WE'LL TAKE IT OVER HERE. THANK YOU VERY MUCH. MY TEAM OVER HERE. THANK SIR. COUNCIL MEMBER? YES, SIR. UM, SO WE'VE GOT SEVEN, UH, UH, SEVEN, UH, IDEAS AND I'M JUST GONNA READ OFF OUR TOP TOP FIVE, UH, AS NEW DEVELOPMENT REDEVELOPMENT OCCURS, ENHANCE THE PEDESTRIAN EXPERIENCE. UH, NEXT ONE IS IMPROVE EAST-WEST CONNECTIVITY. FACILITATE BUILD OUT OF ADDISON AS A MAJOR NORTH DALLAS TRANSPORTATION HUB, INCLUDING EV TOLLS AND ADVANCED AIR MOBILITY. AND JOEL, WOULD YOU TELL US WHAT EV TOLLS, COULD YOU GO INTO THAT? A DRONE FLYING AROUND HERE? YEP. OKAY. NUMBER FOUR, IMPROVE PEDESTRIAN SAFETY AT MAJOR INTERSECTIONS. AND FIVE IS CONNECT MAJOR DESTINATIONS IN TOWN, UH, SUCH AS THE TOD, VITRUVIAN PARK, ADDISON WALK, UM, THE AIRPORT, UH, ALL OF THESE WITH, UM, CONNECTING THEM. EXCELLENT. BEN. THANK YOU. . THANK YOU TO JOEL FOR THAT. TAKE THAT. I GOTCHA. THANK YOU. AND THAT'S YOU COMING TO THE LAST, BUT NOT LEAST, MY OVERACHIEVER HIGH PERFORMERS BACK HERE. FINISHING WITH TIME LEFT ON THE CLOCK, LIKE ALWAYS. OKAY. SO FOR OUR GROUP, UM, FIRST WE HAD TO DEVELOP OPPORTUNITIES TO ADDRESS FIRST MILE LAST MILE AS IT RELATES TO TOD CONNECTIONS, DEVELOP PLAN TO ID AND OVERCOME MOBILITY BARRIERS SUCH AS TO SUCH AS THE TOLLWAY, BELTLINE INTERSECTION, UH, BUILD EAST WEST MOBILITY CONNECTIONS, UH, EDUCATE PUBLIC ABOUT TRAIL OPPORTUNITIES AND SAFE USE AS IT RELATES TO THE BIKE LANE. AND THEN ALSO WE HAD MICRO MOBILITY PLANNING AS WELL, LOOKING AT OPPORTUNITIES FOR SHUTTLES FOR SENIORS, HOW TO CONNECT PEOPLE TO DIFFERENT, UM, HOTELS AND OFFICES ONCE THEY COME TO TOWN. NICE. SO I DO HAVE A QUESTION. YES. YEAH. SO WHAT IS THE, WHAT IS THE, UH, DIFFERENCE BETWEEN YOUR SECOND AND THIRD BULLET WITH THE EAST WEST MOBILITY AND THEN THE, UH, BELTLINE TOLLWAY? UM, SO MOBILITY BARRIERS, WE IDENTIFIED THAT THE TOLLWAY WAS [02:35:01] A MAJOR BARRIER. SORRY. WE IDENTIFIED THAT THE TOLLWAY WAS A MAJOR BARRIER, BUT WE ALSO IDENTIFIED BELTLINE. SO NOT JUST CROSSING BELTLINE AT THE TOLLWAY, BUT BELTLINE IN GENERAL IS A BARRIER FOR PEOPLE. UM, WE DO HAVE SOME WAYS FOR PEOPLE TO STOP TRAFFIC AND CROSS, BUT WE HEAR FROM A LOT OF 'EM. THEY DON'T FEEL SAFE DOING THAT. AND SO SOME OF IT MAY BE EDUCATION. UM, AND WITH THAT SAID, I THINK CROSSING MIDWAYS ALSO A LITTLE BIT OF A BARRIER FOR US. GREAT. THANK YOU. OTHER COMMENTS OR QUESTIONS RELATED TO THEIRS? I DO HAVE A COMMENT FOR YOU ALL. YOU HAVE SOMETHING. AND I JUST WANNA REEMPHASIZE VERBS. WE NEED VERBS INSIDE OF THIS. THAT LAST ONE SAYS MICRO MOBILITY PLANNING. IT DOESN'T SAY WHAT WE'RE DOING WITH IT. SO I JUST WANNA REEMPHASIZE. WE NEED VERBS BECAUSE WE'RE TAKING ACTION. AND THAT'S WHAT'S HAPPENING OUTTA STRATEGIC OBJECTIVES. IT DOESN'T NEGATE THE FACT THAT THAT IS A VALUABLE THING. IT IS ONLY JUST LET'S BE CLEAR ABOUT THE ACTION THAT WE'RE TRYING TO TAKE. ARE WE MANAGING IT? ARE WE PLANNING IT? ARE WE DEVELOPING IT? ARE WE IMPLEMENTING IT? THOSE ARE DIFFERENT CONCEPTS AND WE JUST NEED TO BE CLEAR ABOUT THAT AS WE GO FORWARD. THAT'S MY HAND SLAP. THE OTHER THAN THAT, WE'RE GOOD TO GO. UM, SO HERE'S WHAT I'LL SAY. WE'RE GONNA DO OUR VOTING AND THEN WE'RE GONNA SWITCH IT UP A LITTLE BIT. I COULD SEE THE FADING LATER IN THE DAY. SO WE'RE GONNA SWITCH IT UP JUST A LITTLE BIT ON OUR NEXT ROUND. OKAY. SO LET'S GET OUR PREFERENCE DOTS UP THERE AND TAKE THAT NEXT STEP. WE'RE GONNA GET THERE TODAY. FRIENDS. I LOVE IT. CHANGE OF TEAMS. YES, WE ARE. AND SWITCHING IT UP HERE. OKAY. JUST TO GET SOME BLOOD FLOW AND MOVING AROUND A LITTLE BIT. UH, WE'RE GONNA TAKE OUR COUNCIL MEMBERS OVER HERE. YOU'RE GONNA COME JOIN THIS TEAM. COUNCIL MEMBERS OVER HERE. OVER HERE. COUNCIL MEMBERS OVER HERE, OVER HERE. STAFF STAYS WHERE THEY ARE. SO WE'RE JUST SWITCHING UP THE TEAMS. COUNCIL MEMBERS MOVING AROUND. STAFF IS STAYING WHERE IT'S AT. OKAY. ALL RIGHTY THEN. HERE WE GO. NOW WE'RE TO IT. NOW I'VE GOT IT RIGHT. IT'S FINANCIAL HEALTH AND ORGANIZATIONAL EXCELLENCE. FINANCIAL HEALTH AND ORGANIZATIONAL EXCELLENCE. THAT IS YOUR 15 MINUTES. AND GO. GREAT. GOOD? YEAH. YEAH, WE'RE FINE. IF YOU STILL GOT DOTS, WE'RE GOOD TO GO. DO DOT COLLAR DOES NOT MATTER. PLEASE GO FOR IT. ALRIGHT. SO, UH, OUR FIRST ONE IS INVEST IN EMPLOYEE RETENTION AND DEVELOPMENT. UH, EXPLORE OPPORTUNITIES TO CONSOLIDATE TOWN FACILITIES TO MAKE US MORE EFFICIENT. UH, EVALUATE AND UPDATE OUR FINANCIAL PLAN TO REFLECT CURRENT CONDITIONS, EXPLORE INNOVATIVE AND NON-TRADITIONAL BENEFITS TO ATTRACT AND RETAIN TOP TIER EMPLOYEES. AND MAINTAIN, UH, MEASURE RESULTS AND REPORT AND MAINTAIN MOODY'S AND, UH, S AND P RATING. SO THIS IS BRAINSTORM. OH, OKAY. ALL ALL. ALRIGHT. YAY. WE GOT COMMENTS ON THIS. I HAVE A FEELING. OKAY. LIKE, WHERE ARE WE? UH, SO, SO, SO QUESTIONS OR COMMENTS RELATED TO THAT? FEEL LIKE THERE'S COMMENTS RELATED TO THAT? NO COMMENT. . DAVID, YOU GOT A COMMENT MAN, YOU'RE AMAZING. OKAY. NO COMMENTS ON THAT. WE'RE DOING IT. NICE WORK TEAM. NICE WORK. THANK YOU FOR THAT. APPRECIATE THAT. ALRIGHT. MY TEAM OVER HERE. WHO'S TAKING IT HERE? JOEL, TAKE THE REINS. THERE YOU GO. LET'S SEE. THERE WE GO. THAT'S FINE. THERE YOU GO. THAT WAS GOOD. ROLLING. ALL RIGHT. WOW. MAINTAIN CREDIT RATING AND FUND BALANCE POLICIES. RECRUIT AND RETAIN QUALITY EMPLOYEES. OKAY. I MAINTAIN. ALRIGHT. ALRIGHT. ALRIGHT. I KNOW. WHY DID I VOLUNTEER FOR THIS ONE? . UH, WE, ONE OF THE STRATEGIES TO DO THAT WOULD BE TO MAINTAIN AND FUND A COMPETITIVE COMPENSATION, UH, POLICY SUPPORT AND TRAIN EMPLOYEES ON ADDISON CORE VALUES AND THE ADDISON WAY, IMPLEMENT CONTINUOUS IMPROVEMENT AND BUSINESS PROCESS EFFICIENCIES. MAINTAIN A FISCALLY RESILIENT TAX BASE. OKAY. ALL RIGHT. ALL RIGHT. SO KEEP IT UP HERE FOR A SECOND ALREADY BECAUSE WE, WE'VE GOT SOME ARROWS POINTING TO WHATNOT AND THAT KIND. SO I JUST WANNA TAKE A SECOND HERE. QUESTIONS OR CLARIFICATIONS. AGAIN, YOU'RE, YOU'RE GOING TO BE PUTTING YOUR STICKERS UP THERE TO INDICATE YOUR PREFERENCE. SO THIS IS YOUR CHANCE TO UNDERSTAND WHAT IT IS THEY'RE AFTER. SO I, WHAT I WANT TO POINT OUT IS THAT WHEN WE WERE SELECTING FINANCIAL HEALTH AND ORGANIZATIONAL OF EXCELLENCE, WE WERE CONSIDERING MAKING IT TWO INTO TWO ITEMS, RIGHT? SO THIS IS THE CHALLENGE THAT WE WERE THINKING. YEP. OUR POINT. EXACTLY. THANK YOU. THANK YOU. ABSOLUTELY. AND DECISION WAS MADE. SO WE'RE MOVING FORWARD ON IT THOUGH. I APPRECIATE WHAT YOU'RE SAYING. WE GOTTA KEEP MOVING FORWARD THOUGH. UH, ANY OTHER QUESTIONS, CLARIFICATIONS, COMMENTS RELATED TO THIS? OKAY. ALRIGHT. NICE WORK TEAM. THANK YOU VERY MUCH. I GOT THAT CHIEF. YEP. THANK YOU. ALL RIGHT. OUR TEAM BACK OVER HERE. WE'RE REALLY EXCITED ABOUT THESE. SO OURS ARE, DEVELOP AND INVEST IN OUR HUMAN CAPITAL. GOT IT. ENHANCE EMPLOYEE APPRECIATION AND RECOGNITION. DEVELOP [02:40:01] A SUSTAINABLE LONG-TERM FINANCIAL PLAN, MAINTAIN OUR AAA BOND RATINGS AND MAINTAIN EXISTING ACCREDITATIONS IN VARIOUS DEPARTMENTS. OKAY. ALRIGHT. RIGHT. QUESTIONS, COMMENTS, CLARIFICATIONS ABOUT ANY OF THAT? OKAY, LET'S BRING IT ON OVER HERE. JUST WANNA CLARIFY. SO WE'RE GONNA DO OUR SAME VOTING PRO OR WHERE OUR SAME PREFERENCE PROCESS AT THE SAME TIME. WHAT I'D LIKE FOR US TO UNDERSTAND HERE IS THAT IF THERE'S WORDING THAT YOU LIKE BETTER THAN OTHER WORDING, BECAUSE WE DO HAVE REDUNDANCIES IN THERE, MAKE SURE YOU PUT YOUR.NEXT TO THAT. WE WILL GO THROUGH A CONSOLIDATION PROCESS. SO WHEN THINGS OVERLAP, WE'LL DO THAT PROCESS TO GET THEM DOWN TO SOMETHING THAT'S CLEAR. UM, SO JUST MAKE SURE THAT THE WORDING YOU LIKE BEST IS THE WORDING THAT YOU PUT IT NEXT TO. OKAY. AS YOU'RE, AS YOU'RE DOING THAT, UH, AS YOU'RE DOING THAT AND INDICATING THAT, OKAY, YES SIR. BUT WE WILL CONSOLIDATE CONCEPTS, SO WE'LL MAKE SURE THAT WE GET WHERE WE NEED TO GO ON THAT FRONT. I'M GONNA CALL AN AUDIBLE ON THIS ONE. I'M GONNA SAY 10 MINUTES ON THIS AND I WILL ASK YOU IF YOU NEED MORE TIME. AND THE REASON BEING BECAUSE COMMUNITY ENGAGEMENT, I'M GUESSING HAS ONLY A HANDFUL OF FACETS TO IT AND I THINK THEY'LL BE REPETITIVE. SO MY GUESS IS THAT 10 MINUTES MIGHT BE ENOUGH FOR YOU TO ACCOMPLISH WHAT YOU MEAN. AGAIN, BY COMMUNITY ENGAGEMENT. AGAIN, RECALL THE DISCUSSION THAT YOU WERE HAVING. WE LEFT COMMUNITY ENGAGEMENT SEPARATE FROM VIBRANT ACTIVE COMMUNITY. SO WE HAD GOOD ROBUST DISCUSSION, COMMUNITY ENGAGEMENTS. WHAT YOU GOT? 10 MINUTES IS THE TIME FOR THIS ONE RIGHT HERE. AND THEN I'LL CHECK IN IF YOU NEED MORE TIME, WE'LL ADD THE MORE TIME. OTHERWISE WE'RE GONNA ROLL. OKAY. 10 MINUTES. LET'S DO IT. I MEAN, THERE MAY BE OTHER THINGS THAT ALL RIGHTY THEN. I THINK WE GOT IT. FRIENDS. HERE WE GO. REPORT OUT TIME MICROPHONE'S OVER HERE. SO WE'RE STARTING OVER HERE. IT'S IMPLIED. IT'S IMPLIED AT THIS POINT. ALL RIGHTY. LET'S DO IT. OKAY. WE HAVE, WAIT, CAN I GET YOU GUYS FOR A SECOND TO SWITCH SPOTS? OH, SO THAT WE JUST TURN OUT THE CAMERA A LITTLE BIT? JUST A LITTLE. JUST SO THAT THEY GOOD. YES. EXPLORE VARIOUS MARKETING STRATEGIES FOR COMMUNITY MEETINGS. NUMBER TWO, MAINTAIN COMMUNITY OUTREACH PROGRAMS OR MEET PEOPLE WHERE THEY'RE AT. UH, AND THEN THREE, ENHANCE SOCIAL, SOCIAL MEDIA PRESENCE. OKAY. ANY, I MEAN, PRETTY STRAIGHTFORWARD. COMMENTS, QUESTIONS, THOUGHTS ON THIS? GOOD. OKAY. ALL RIGHT. THERE YOU GO. SHORT AND SIMPLE. SWEET. DIGGING IT. PASTOR, COME ON. WHAT YOU GOT BACK HERE? AM I READING? YES. OKAY. WE HAVE FOR COMMUNITY ENGAGEMENT, UPDATE THE WEBSITE, LEVERAGE SOCIAL MEDIA TO INCREASE USE AND VISITORS, DEVELOP COMMUNITY INITIATIVES. ENGAGEMENT OFFICE TO IMPROVE SHARING OF INFORMATION, GATHERING FEEDBACK, AND BUILDING RELATIONSHIPS WITH RESIDENTS AND BUSINESSES. OKAY. AND THEN OUR LAST ONE IS TO REVIEW THE CHAMBER OF COMMERCE SCOPE OF WORK TO INCREASE BUSINESS ENGAGEMENT. OKAY, THAT'S REALLY GOOD. THAT'S REALLY GOOD. COMMENTS, COMMENTS, QUESTIONS, CLARIFICATIONS, COMPLIMENT. I'M FEELING IT. NEXT. . TEAM NUMBER ONE. NUMBER ONE, REMEMBER THAT COMMUNITY ENGAGEMENT. SO NUMBER ONE, FOSTER AN INFORMED AND ENGAGED CITIZENRY. ACTIVELY SOLICIT INPUT, USE INNOVATIVE APPROACHES TO ENGAGEMENT, DEVELOP A PATHWAY FOR FUTURE COMMUNITY LEADERS. CREATE MEANINGFUL SHORT TERM SERVICE OPPORTUNITIES. OKAY. WOO-HOO. ALL RIGHT. , IT'S PERFECT. QUESTIONS, COMMENTS, CLARIFICATIONS ON THIS. . WE'RE FEELING IT. LET'S GET IT ON THE WALL. LET'S GET OUR PREFERENCE DOTS UP THERE. LET'S DO THIS. WE GOT ONE LEFT AND WE'RE GETTING IT DONE TODAY. THAT'S HOW WE'RE ROLLING. AND THEN WE JUST HAVE A LOT MORE WORK. BUT THAT'S A STORY FOR ANOTHER DAY. , THE D IS CAST. IT IS UP THERE ON THE BOARD. WE ARE OFFICIAL. ALL RIGHT FRIENDS, WE HAVE ONE LAST KEY FOCUS AREA. WE'RE NEARING THE FINISH LINE FOR TODAY. ALL WE'VE GOT UP HERE IS JUST BUILDING A VIBRANT, ACTIVE COMMUNITY. NO BIG DEAL. I'M SORRY. IT'S A HUGE DEAL. SO LET'S TALK ABOUT IT. WE'RE GONNA DO 15 MINUTES ON THIS ONE. 'CAUSE I HAVE A FEELING WE HAVE A LOT OF DIVERSITY OF OPINION ABOUT [02:45:01] HOW TO ACTUALLY BUILD THIS. MAYOR. CAN WE GET A A, A, UH, ANOTHER EXPLANATION OF THE DIFFERENTIATION BETWEEN SIX AND SEVEN. SIX AND SEVEN. THE DEFINITION OF THE DIFFERENTIATION BETWEEN THESE COMMUNITY ENGAGEMENT AND VIBRANT ACTIVE COMMUNITY SIMILARITY. BUT I KNOW WE TALKED ABOUT IT EARLIER. WELL, I, WHAT I DO RECALL ABOUT THE VIBRANT ACTIVE COMMUNITY IS WE WERE TALKING ABOUT THINGS LIKE EVENTS IN THE COMMUNITY AS PART OF THAT, AS WELL AS ARTS AND CULTURE, WHICH ARE MENTIONED IN, IN YOUR, UH, IN YOUR VISION. SO THOSE WERE SOME OF THE COMMENTS AROUND HOW TO DO THIS. AND THEN THERE WAS A LOT OF DIFFERENT KINDS OF DISCUSSION AROUND THIS. UH, THE ENGAGEMENT YOU CAN SEE UP THERE KIND OF WHAT WAS MEANT BY COMMUNITY ENGAGEMENT. BUT I DON'T KNOW IF ANYBODY ELSE WOULD LIKE TO WEIGH IN ON THE DIFFERENTIATION. 'CAUSE WE DID KEEP THEM SEPARATE INTENTIONALLY. SO I THINK VIBRANT, ACTIVE COMMUNITY IS, UH, ALL KIND LOT OF THE OTHER THINGS. RECREATION, PEOPLE BEING ACTIVE. IT'S THAT. YEAH. OKAY. DOES THAT MAKE SENSE? YEP. THANK YOU. 15 MINUTES. ENJOY EACH OTHER'S COMPANY. THIS IS OUR OPPORTUNITY FOR THAT. 15 MINUTES. LET'S DO IT. I WOULD SAY GOOD OVER HERE. GOOD. RIGHT HERE? YES. DONE. ALL RIGHT. LET'S DO IT. REPORT IT OUT. AND LET'S SEE HERE. I HAVE THE MICROPHONE THIS TIME. SO WE'LL COME UP FRONT FIRST. I'LL HOLD WHO'S READING? THERE WE GO. THERE. YOU'RE ALL RIGHT. WE HAVE TO CONTINUE AND EXPAND SPECIAL EVENTS TO ATTRACT PEOPLE THROUGHOUT THE REGION. ENHANCE ADDISON GATEWAYS AND VISUAL APPEAL OF ADDISON STREETSCAPES. Y'ALL NOTICE THAT'S AND FIVE. UM, PROMOTE AND EXPAND OUR PUBLIC ART. UTILIZE THE ADDISON THEATER TO BROADEN PROGRAMMING AND TO CONTINUE TO INVEST IN THE ATHLETIC CLUB IN THE PARKS AND TRAILS. OKAY. ROUND APPLAUSE FOR THE TEAM HERE. STAY UP FOR JUST A QUICK SECOND HERE. QUESTIONS, COMMENTS, ANYTHING WE NEED CLARIFICATION ON? WE UNDERSTAND WHAT WE'RE AFTER FOR. OKAY. WE'RE LOVING IT. THANK YOU. NICE WORK. NICE WORK. WE'LL TAKE THAT. I GOTCHA. YOU GOT IT. PERFECT. THANK YOU. YES, SIR. SMILE WHEN YOU SAY IT. SMILE WHEN. ALL RIGHT, WE GOT SELL. CREATE AN URBAN ENVIRONMENT THAT IS UNIQUE TO ADDISON. MICROPHONE. YOU YOU GOT IT? YEAH. UM, DAILY ACTIVATION OF ADDISON CIRCLE PARK TO TRACK VISITORS AND ENCOURAGE THEM TO LINGER AND SUPPORT TOD. UM, VISION AND CREATE SPECIAL MOMENTS THAT MAKE PEOPLE WANT TO BE IN ADDISON. LIKE ART EVENTS, UM, POLLINATOR PATCHES. UH, A A C ACTIVITIES MARKETS. LOOK FOR OPPORTUNITIES TO MAKE VITRI PARK A DESTINATION PARK AND PROMOTE NEIGHBORHOOD GROUPS, BLOCK PARTIES AND SUPPORT RESIDENTS BUILDING RELATIONSHIPS WITH EACH OTHER. THAT'S A LOT OF WORK. QUESTIONS, COMMENTS, CONCERNS, THOUGHTS ABOUT THIS? RIGHT HERE. GREAT WORK EVERYWHERE. ANYBODY NEED CLARIFICATION ON THAT? YES. I THINK IT SHOULD BE FRAMED. . OKAY. OKAY. THAT'S A GREAT, THAT'S A GREAT CLARIFICATION. NO, UM, . SORRY. I I GOTCHA. YEP. WE'LL RUN IT OVER. ALL RIGHTY THEN. NICE WORK TEAM. AND BY THE WAY, I LOVE THE SALESMANSHIP. THAT'S HOW WE DO IT, RIGHT? WE BRING IT OVER. THERE WE GO. LOOK, THEY'RE, THEY'RE THROWING IN THEIR RINGERS. THEY'RE THROWING IN ABBY ON THIS ONE. LIKE, SPECIAL EVENT STYLE. THAT'S HOW WE'RE ROLLING. OKAY. BEFORE WE READ OUR LIST, I WANT EVERYBODY TO REPEAT AFTER ME. WE'RE GIVING YOU THE DOTS. WE'RE . THAT WAS MY OBJECTIVE. EVERYBODY HAS TO GIVE US THE DOTS. WE NEED THE DOTS. NO. WE WANT TO ACTIVATE AND INVIGORATE OUR COMMUNITY PARKS AND TOWN ASSETS TO INCLUDE THE TOWN THEATER. WE WANNA DRIVE ADDISON THE ENTIRE TOWN AS A DESTINATION. ENHANCE OUR MARKETING EFFORTS FOR OUR THIRD PARTY EVENTS TO INCLUDE THOSE THAT ARE LIKE VI TRIVIAN LIGHTS, UM, OR THE OU RED RIVER RIVALRY. UM, EXTEND THE VISITOR EXPERIENCE BY WAY OF MULTI-DAY SLASH NIGHT PROGRAMMING. UM, AND COLLABORATE WITH OUR ENTERTAINMENT DISTRICTS TO INCLUDE VILLAGE ON THE PARKWAY, ADDISON WALK, ADDISON CIRCLE, AND VITRUVIAN PARK. ALRIGHT, QUESTIONS, COMMENTS, CLARIFICATIONS ABOUT THIS. TIME FOR DOTS. TIME FOR DOTS. ALL RIGHT. HERE WE GO. STUFF. GREAT. GREAT. ALRIGHT. ALRIGHT. ALRIGHT. WE GOT A FEW MINUTES HERE JUST REAL QUICK. AND WE'RE OUTTA HERE. OKAY. BY THE WAY, ON TIME. I LOVE ON TIME. THAT'S HOW I LIKE TO ROLL. [02:50:01] I WANNA FIRST OF ALL SAY THANK YOU TO YOU ALL FOR THE SIGNIFICANT BRAIN POWER IN THIS ROOM THAT WENT INTO THIS PROCESS. NOT AN EASY UNDERTAKING TO GO THROUGH THIS MUCH RIGOR. AND I KNOW THAT IT'S MENTALLY TAXING. I WILL SEE YOU ALL AT THE BEVERAGE DISTRICT, UH, HERE. AND I'M JUST KIDDING. I'M JUST KIDDING. BUT, WE'LL, WE'RE GONNA HAVE SOME FUN. AT ANY RATE, WE HAVE THIS. NOW HERE'S THE NEXT PART OF THE PROCESS. I JUST WANNA WARM YOU UP FOR TOMORROW. WE GOT THROUGH THIS TOMORROW. WE'RE GOING TO BE GETTING, 'CAUSE WE HAVE SOME OVERLAP. YOU PROBABLY NOTICED THAT, RIGHT? WE HAVE A COUPLE THAT MAY BE OVERLAP. WE WANNA ELIMINATE THAT. SO WE'RE GONNA GO THROUGH A PROCESS TOMORROW TO GET SOME REAL CLARIFICATION SO THAT WE'RE MINIMIZING THE AMOUNT OF OVERLAP THAT WE GO THROUGH. FROM THERE, WE'LL GO THROUGH THE PRIORITIZATION EXERCISE. SO TOMORROW'S CLEANING UP THE LANGUAGE, MAKING SURE WE MINIMIZE THE OVERLAP AND GETTING INTO THAT PRIORITIZATION EXERCISE. THAT WILL BE THE DAY TOMORROW. AND THEN WE'RE OUT OF HERE. FRIENDS, YOU DID A GREAT JOB TODAY GETTING TO THIS. AND I JUST WANNA SAY THANK YOU FOR WHAT YOU DO. AND I KNOW THE SERENITY PRAYER TEACHES US TO ACCEPT THE THINGS WE CANNOT CHANGE. BUT I'D SAY EVEN IN THESE HALLIT HALLS, IT'S TIME TO CHANGE THE THINGS YOU CANNOT ACCEPT. THAT IS WHAT WE'RE HERE TO DO. SO I REALLY APPRECIATE YOU FOR WHAT YOU DO. THAT'S OUR TIME TODAY. CAN I, CAN I ADD ONE MORE TIME? ABSOLUTELY. I'VE DONE THIS A FEW TIMES AND, BUT THIS IS THE FIRST TIME I'VE GOT TO DO IT WITH STAFF. AND, UH, IT IS EXTREMELY HELPFUL, UM, AND APPRECIATED. AND, UH, WE'RE COMING OUT WITH A LOT BETTER RESULTS. SO THANK YOU. THANK YOU, CHAD. YEAH, THANK YOU. YOUR SAVES WILL COME INTO PLAY TOMORROW. IT WAS JUST TO GET YOU EXCITED. POST LUNCH. ALL RIGHT. THEY'RE COMING INTO PLAY TOMORROW, BUT WE CAN LEAVE STUFF IN THE ROOM, SO WE CAN LEAVE STUFF IN THE ROOM IF YOU WANT TO. SO LET'S LEAVE IT HERE. WE'LL CATCH YOU TOMORROW IN THE MORNING, AND LET'S GET THIS THING. ALL RIGHT. APPRECIATE Y'ALL, EVERYBODY. THANK YOU. GOOD MORNING EVERYBODY. IT IS NINE O'CLOCK AND WE WILL CALL TO ORDER THIS MEETING OF THE ADDISON CITY COUNCIL FOR OUR STRATEGIC PLANNING SESSION, DAY NUMBER TWO. AND I WILL, DO YOU WANT TO SAY SOMETHING, DAVID, OR PASS IT OVER TO, UH, DAVID GAINES, CITY MANAGER. GREAT. I, I WON'T SAY MUCH OTHER THAN JUST, UH, UH, I REALLY THOUGHT YESTERDAY WAS A PRODUCTIVE DAY. I APPRECIATE EVERYONE'S COMMITMENT AND, AND DIALOGUE AND BOTH FROM COUNCIL AND FROM STAFF. AND SO I THINK WE'RE IN A REALLY GOOD SPOT TO, TO CONTINUE THE MOMENTUM TODAY AND LOOKING FORWARD TO IT. WITH THAT, I'LL HAND IT OVER TO, TO NICK. RIGHT ON. THANK YOU. AND, UH, WELCOME TODAY TOO. WE'VE GOT SOME WORK TO DO. WE'VE GOT SOME FUN TO HAVE. AND THOSE ARE ALL GREAT THINGS. UM, WHAT WE'RE GONNA START OFF TODAY WITH IS A REVIEW OF WHERE WE ARE. SO THE THINGS THAT YOU'RE SEEING UP THERE LISTED ARE THE THINGS THAT MADE THE CUT, THAT MADE THE CUT. ANYTHING THAT'S BELOW, THERE'S A LITTLE ORANGE LINE THERE. ANYTHING THAT'S BELOW THE ORANGE LINE IS SOMETHING THAT WOULD NOT BE INCLUDED. IF SOMEBODY DOESN'T USE A SAVE. ANYTHING ABOVE THE LINE ARE THE THINGS THAT WE WANT TO GO AHEAD AND HAVE INCLUDED. NOW, IT MAY BE THAT AS YOU GO THROUGH AND REVIEW THIS MORNING, YOU TAKE A LOOK AT THIS. WE'LL TAKE ABOUT 10 MINUTES FOR YOU TO GO THROUGH AND JUST TAKE A GOOD CLOSE LOOK AT IT. YOU SEE SOMETHING THAT'S NOT UP THERE, THAT'S A GLARING OVERSIGHT. USE YOUR SAVE, WE'LL MAKE SURE THAT WE ADD IT. AND IF YOU USE YOUR SAVE, YOU GET AN UP DOWN VOTE ON WHATEVER THAT ITEM IS. SO IF SOMETHING'S BELOW THE LINE OR NOT THERE AT ALL, AND WE MIGHT HAVE A COUPLE OF THOSE, BRING IT UP, BRING UP THAT TOPIC, WE'LL ADD IT IF IT GETS THE THUMBS UP FROM THE MAJORITY. AND THAT'S WHAT WE'RE AFTER TODAY IS MAKE SURE WE GOT THAT. AFTER THAT, WE'RE GONNA GO THROUGH THERE. AND WHAT YOU'LL FIND AS YOU LOOK THROUGH THIS IS THERE'S PROBABLY SOME REDUNDANCIES. WE MAY HAVE SOME OVERLAP ON A HANDFUL OF ITEMS BECAUSE SOMEBODY PHRASED IT ONE WAY, SOMEBODY PHRASED IT ANOTHER. AND WE LIKE THAT. SO WE'LL GO THROUGH A PROCESS HERE TO MAKE SURE THAT WE TAKE THOSE REDUNDANCIES OUT OF WHAT WE'VE GOT AND WE'LL WORK, WE'LL WORKSHOP THAT SEPARATELY. SO WE'LL DO A LITTLE PROCESS TO MAKE SURE THAT WE ELIMINATE AS MANY REDUNDANCIES. AND IT MIGHT BE THAT SOMETHING IS AN INITIATIVE OR A PROJECT UNDERNEATH ANOTHER HEADER. SO IT MIGHT BE THAT WE HAVE SOMETHING THAT'S A, THAT'S PROJECT LEVEL. SO WE MIGHT SAY, HEY, YOU KNOW WHAT, WE'LL FLAG THAT FOR FUTURE FOLLOW UP, BUT WE DON'T WANT IT TO BE A STRATEGIC OBJECTIVE. MAYBE THAT'S NOT THE RIGHT LEVEL FOR IT. UM, SO THAT'S THE PROCESS WE'RE GONNA GO THROUGH TODAY. I'D LOVE IT IF YOU TAKE THE TIME ABOUT 10 MINUTES TO GO THROUGH AND JUST READ EVERY SINGLE ONE OF THOSE. MAKE SURE YOU FEEL COMFORTABLE. AGAIN, ANYTHING ABOVE THAT ORANGE LINE THAT'S CURRENTLY IN ANYTHING BELOW THAT ORANGE LINE IS NOT IN THE PLAN AS IT WOULD BE. SO WITH THAT SAID, TAKE ABOUT 10 MINUTES, WE'LL RECONVENE AND WE'LL TALK ABOUT WHAT'S MISSING, WHAT NEEDS TO BE ADDED, OR ANYTHING THAT NEEDS TO BE SAVED. ALL RIGHTY THEN. SO AS YOU TOOK A LOOK AT WHAT WAS DEVELOPED YESTERDAY, GENERALLY SPEAKING, HOW DO WE FEEL ABOUT IT? GOOD FEELING PRETTY GOOD ABOUT IT. WE GOT SOME WORK TO DO A LITTLE BIT, RIGHT? WE'VE GOT SOME OVERLAP IN SOME AREAS. MAYBE WE HAVE A MISSING SOMETHING OR ANOTHER, BUT IN THIS CASE, FEELING PRETTY GOOD ABOUT WHAT WE DEVELOPED, WHICH IS GREAT. THAT'S GREAT. UM, SO AGAIN, WE'RE INTO THE SAVE MODE. SO HERE'S WHAT WE'RE GONNA DO WITH THIS. IF YOU SAW SOMETHING THAT'S DEFINITELY NOT UP THERE THAT NEEDS TO BE UP THERE, YOU FEEL STRONGLY ABOUT SOMETHING, THIS IS THE TIME FOR YOU TO GO AHEAD AND HIT THAT BUTTON. YOU'RE GONNA GET THREE MINUTES TO BE ABLE TO BUILD YOUR BUSINESS CASE. LAUREN'S GONNA BE CAPTURING ANYTHING THAT GETS OUR YES VOTE. SO IF WE HAVE A YES VOTE ON AN ITEM AND IT'S GONNA MAKE THE LIST, WE'RE JUST GONNA DO AN UP, DOWN THUMBS VOTE, [02:55:01] SEE WHERE WE'RE AT ON THAT. SO IF YOU'VE GOT IT, IT MAKES THE LIST AND THEN WE ADD IT TO THE LIST. OKAY? SO THAT'S WHAT WE'RE AFTER. BUT IN THIS CASE, IF YOU FEEL STRONGLY, HIT YOUR SAVE. THAT'S THE MAYOR. YOU'RE STARTING US OFF. YES, SIR. ? YES, SIR. MAYOR, GO FOR IT. THANK YOU. WHAT ARE WE MISSING? ONE THING WE DIDN'T TALK ABOUT YESTERDAY, I DON'T RECALL THAT WE TALKED ABOUT IT WAS OUR, THE SITUATION WITH OUR HOTELS AND MOTELS, THE UNDERPERFORMING PROPERTIES, WHICH WE HAVE TOO MANY OF THOSE. AND SO, BECAUSE WE ALL KNOW THAT POLICE SPEND AN INORDINATE AMOUNT OF TIME WORK, WORK IN THOSE SITUATIONS. SO I DON'T KNOW IF IT NEEDS TO GO UNDER PUBLIC SAFETY, BUT PROBABLY MORE UNDER E ECONOMIC DEVELOPMENT AND REVITALIZATION BECAUSE THOSE NEED TO BE REVITALIZED AND AND IMPROVED. YEAH. SO I, I WOULD ADVOCATE FOR PUTTING SOMETHING WITH, UH, WORKING WITH PROPERTY OWNERS, HOTEL MOTEL, PROPERTY OWNERS IN BRINGING, YOU KNOW, RAISING THE LEVEL OF THEIR, OF THEIR PROPERTIES AND THEN PUT THAT UNDER THE ECONOMIC DEVELOPMENT REVITALIZATION. CAN I, CAN I ADD SOMETHING TO THAT? I, I AGREE. OF COURSE. I TOTALLY AGREE WITH WHAT YOU'RE SAYING IN OUR GROUP. UH, NUMBER ONE, THE NUMBER ONE GROUP, UM, WE DID TALK ABOUT THAT. KEN SCHMIDT BROUGHT THAT UP AND I THINK HE ACT, I THINK WE ACTUALLY, UM, HAD THAT IN ONE OF OUR, ONE OF OUR ITEMS. BUT, BUT WE TALKED ABOUT IT MORE IN COLOR AND DETAIL WITHIN OUR DISCUSSION. AND I DON'T THINK THAT COMPLETELY, UH, GOT ELABORATED IN OUR, IN OUR WORDING, BUT IT, IT, IT FELL UNDER PUBLIC SAFETY. AND I THINK IT'S SOMEWHERE, I THINK IT MADE THE, THE LIST IN PUBLIC SAFETY. BUT I, I THINK THE, TO YOUR POINT, THE MOST IMPORTANT THING IS THAT, THAT WE DO HAVE THAT COMMUNICATED CORRECTLY WHEREVER IT FALLS. YEAH. YEAH. 'CAUSE IF IT, BECAUSE IF IT'S, IT ADDRESSES THE PUBLIC SAFETY ISSUE. IF THEY'RE, IF THEY ELEVATE THOSE PROPERTIES AND, AND, AND APPROVE THOSE, RIGHT. YEAH. MAYOR'S BRINGING UP A TOPIC. OTHER COMMENTS? THOUGHTS, QUESTIONS RELATED TO THAT, THAT TOPIC? IF I YEAH. COULD JUMP IN AND MAYBE I'LL ADD MY , I MEAN, BECAUSE I, YEAH, I THINK IT MIGHT BE TWO DIFFERENT, UH, KEEP, UH, TWO DIFFERENT STRATEGIES. YOU, WE COULD HAVE ONE THAT I THINK WE DO WANNA MAKE SURE IS REFLECTED UP THERE FOR PUBLIC SAFETY, TALKING ABOUT THE UNDERPERFORMING ONES NOW AND MAKING SURE THEY'RE AS SAFE AS POSSIBLE AND, AND THOSE IN WORKING WITH THE OWNER, THE, THE, THE PROPERTY OWNERS, AS YOU SAID. I THINK THEN YOU COULD HAVE A SEPARATE ONE FOR ECONOMIC DEVELOPMENT THAT SAYS WE WANT TO ATTRACT HIGH QUALITY HOTELS, BECAUSE WE'VE ALSO HAD A CONVERSATION ABOUT WE HAVE A MISSING MARKET THERE FOR THE HIGH QUALITY HOTELS. SO I THINK THAT COULD BE A TWO-PRONGED APPROACH. ONE THAT WE'RE TALKING ABOUT PUBLIC SAFETY, ANOTHER ECONOMIC DEVELOPMENT, WHICH IS TRYING TO ATTRACT A DIFFERENT CLASS OF HOTELS. SO THAT'S ONE FOR YOU. YEAH, NO, THAT'S GREAT. YEAH. OTHER COMMENTS OR THOUGHTS RELATED TO THIS? I MEAN, I'LL JUST SAY, I'LL JUST SAY, UM, TRYING TO KIND OF CHIME IN ON WHAT DAVID WAS SAYING. MY, MY INTEREST IS, WELL, OBVIOUSLY I WOULD LIKE TO SEE THE ONES HERE BROUGHT UP, UH, IN STANDARDS AND, UH, IMPROVED ON THE SAFETY, UH, FRONT. BUT MY REAL INTEREST IS TO ATTRACT, UM, HIGH QUALITY HOTELS TO, TO OUR AREA. OKAY. SO YOU FEEL STRONGLY ON THE ECONOMIC DEVELOPMENT SIDE OF THAT EQUATION. RIGHT. OKAY. YEP. GREAT. OTHER COMMENTS RELATED TO THE MAYOR'S TOPIC? UH, I'D LIKE TO, I'D LIKE TO HEAR FROM, FROM WAYNE ON THIS TOPIC. UH, NO, I THINK HE'S LY RIGHT WITH MIKE . I THINK, UH, DAVID'S ABSOLUTELY RIGHT. I THINK THERE IS A, A, A MISSING, UH, MARKET SUBSET OF, OF QUALITY HOTELS. UM, I THINK PART OF THAT COULD, COULD ROLL INTO WHAT Y'ALL ALREADY KIND OF TALKED ABOUT, NEW ECONOMIC DEVELOPMENT TOOLS. THERE'S SOME TOOLS OUT THERE THAT CAN HELP WITH OUR HOTEL INDUSTRY, WITH T PIDS AND, UH, QPS. SO I THINK EXPLORING THOSE GOES ALONG THAT WAY. BUT THEN ALSO, UM, THE RE REVITALIZATION OF SOME OF THOSE OTHER OLDER HOTELS WILL, WILL DEFINITELY, UM, DEFINITELY NEEDED. SO I THINK IT'S A GOOD STRATEGY. OKAY. KID. I DON'T KNOW. DO YOU WANNA, I THINK WE COVERED IT ONE. YEAH. SO I HAVE A QUESTION IN PROCESS. YES. AND THAT IS, IF WE ADD THESE NEW THINGS, DO WE HAVE TO DROP OFF OTHERS? NOT NECESSARILY. NOT NECESSARILY THE PROCESS. THAT'S ALL I NEEDED TO KNOW. OKAY. LET ME, LET ME RUN THROUGH A LITTLE BIT OF THE PROCESS THAT HAPPENS AFTER WHAT WE'RE DOING RIGHT NOW. SO WHAT HAPPENS IS WE'RE GONNA ADD ANYTHING THAT GETS, THAT GETS THE THUMBS UP FROM THE MAJORITY, WE'LL ADD IT TO THE LIST. WE'RE GONNA GO THROUGH A PROCESS NEXT WHERE INDIVIDUAL COUNCIL MEMBERS WILL TAKE ONE OF THESE GOALS AND WORK WITH STAFF TO, TO DEAL WITH ANYTHING THAT IS REDUNDANT, [03:00:01] IDENTIFY ANYTHING THAT'S ACTUALLY A PROJECT OR INITIATIVE LEVEL AND NOT A, YOU KNOW, 'CAUSE WE HAVE A COUPLE THINGS THAT ARE MORE INITIATIVE LEVEL. SO THE QUESTION IS DO THEY ROLL UP UNDER SOMETHING? AND SO WE'LL CLEAN UP THE LANGUAGE WITH EACH OF YOU LEADING ONE OF THESE TO GO AHEAD AND MAKE SURE WE'VE GOT CLEAN LANGUAGE AND THEN WE'LL COME BACK AND WORK AS A TEAM TO SAY, OKAY, DOES THIS CORRECTLY REFLECT WHERE WE'RE AT? YEP. SO IT DOESN'T NEED TO COME OFF THE LIST NECESSARILY AT THIS POINT, BUT WE MIGHT SEE SOME, SOME REDUNDANCIES IN THERE. YEP. JUST WANTED TO CLARIFY THE PROCESS. WE'LL GO THROUGH. I HAVE A QUESTION FOR DAVID, AND IT MAY BE TOO SOON TO ANSWER THIS, DAVID, BUT CAN YOU TELL US, UH, OF THESE OBJECTIVES THAT WE'RE PUTTING TOGETHER NOW, HOW DO YOU SEE THAT BEING WORKED INTO THE BUDGET BOOK FOR CONSUMPTION INTO THE BUDGET BOOK, AND HOW IS IT GOING TO BE USED ON THE AGENDA ITEMS? SURE. THE ITEMS THAT WE HAVE THE, GO AHEAD AND DESCRIBE THE AGENDA, HOW WE'RE USING YEAH, YEAH. THIS ON THE AGENDA, UH, WELL, YOU'RE GONNA GONNA BE BEAT OVER THE HEAD WITH IT . IT'S GONNA BE, UH, JUST EVER PRESENT. AND SO AS WE GO THROUGH THE BUDGET PROCESS, UH, IT'LL CERTAINLY BE THROUGHOUT ALL OF THE BUDGET PRESENTATIONS THAT YOU SEE, EVEN THE PRELIMINARY BUDGET PRESENTATIONS. YOU SEE, IT'LL BE THROUGHOUT THE BUDGET BOOK. SO I'LL GIVE YOU SOME EXAMPLES. AS YOU SEE DECISION PACKAGES, THE DECISION PACKAGES WILL BE ORGANIZED BY THESE KEY FOCUS AREAS, THEN BY THE OBJECTIVES. SO IT'LL BE, WE ARE ASKING FOR THIS STUDY, RIGHT? AND THEN HERE'S EXACTLY HOW IT FITS INTO THE STRATEGIC PLAN. AND THEN WE'LL ZOOM OUT AND YOU'LL SAY, HERE'S A STRATEGIC PLAN. AND YOU CAN SEE EVERYTHING IN THE BUDGET THAT, HOW IT ALIGNS WITH THE STRATEGIC PLAN. SO ESSENTIALLY EVERY, I MEAN, THE TRUTH IS EVERY DOLLAR WE SPEND WILL BE UP HERE SOMEWHERE WILL BE, OBVIOUSLY TYPICALLY DURING THE BUDGET PROCESS, WE'RE FOCUSED ON WHAT WE'RE ADDING, RIGHT? THE SERVICE LEVEL ENHANCEMENTS. SO THAT WILL BE THROUGHOUT, SO ESSENTIALLY THE ENTIRE BUDGET WILL BE ORGANIZED AROUND THE STRATEGIC PLAN. AND IT'S THE SAME, THE BUT THE AGENDA PROCESS WILL BE EXACTLY WHAT WE HAVE NOW, WE'LL JUST UPDATE THE SYSTEM. AND SO RIGHT NOW WE PICK OUT EACH OF THE PILLARS AND FOR EACH OF THE ITEMS. SO IT'LL BE VERY SIMILAR. YOU'LL PICK OUT, FOR EVERY ITEM THAT COMES FORWARD, YOU'LL KNOW WHICH KEY FOCUS AREA IT'S BASED ON. AND THEN THE AGENDAS ON THE AGENDA ITSELF, IT'LL HAVE A DESCRIPTOR SAYING WHICH OF THESE OBJECTIVES OR KEY FOCUS GROUPS. IT'S IN EACH ITEM. YEAH, EACH ITEM. YEAH. OKAY. GREAT. WILL, WILL WE CALL IT STRATEGIC PILLARS OR CALL IT SOMETHING ELSE? OR DO WE KNOW? I, I'M, I'M COMFORTABLE WITH THE NOMENCLATURE. WE'VE BEEN TALKING ABOUT KEY FOCUS AREAS AND STRATEGIC STRATEGIC OBJECTIVES. OKAY. IF THERE'S OTHER THOUGHTS, I'M OPEN TO THEM. BUT I WOULD SAY WE JUST CONTINUE ON WITH THAT AND, AND, AND TAKE, TAKE THAT. THAT'D, THAT'D BE WHAT WE'D CALL IT IN THE, IN THE AGENDA ITEMS IN THE BUDGET BOOK THROUGHOUT. RIGHT. OKAY. THAT'S, THAT'S MY INTENT. I'M, I'M, I'M NOT TOO TIED TO NOMENCLATURE, SO I GOT IT IF THERE'S A STRONG DESIRE SOME OTHER WAY, BUT THAT I WOULD, I LIKE THE WAY THAT WE'RE DOING IT, BUT THERE'S A LOT OF WAY DIFFERENT WAYS TO CALL, CALL THIS STUFF. RIGHT. JUST SO TO FOLLOW UP ON EILEEN'S QUESTION OF ADDING SOMETHING, 'CAUSE IN THE PAST IT'S BEEN, WE'VE BEEN ASKED TO LIMIT THE NUMBER OF PILLARS TO SO THAT IT WAS, AND ALSO INITIATIVES UNDERNEATH THERE. 'CAUSE OF COURSE YOU CAN'T GET EVERYTHING DONE AT, UH, YOU ONE YEAR, RIGHT? SO YOU DON'T SEE THE, WE'RE NOT GONNA BE NECESSARILY LIMITED TO THE NUMBER OF KEY FOCUS ITEMS OR OBJECTIVES. AND I THINK THAT'S WHAT EILEEN'S ASKING, SO THAT WE SURE. YEAH. UH, PUT YOUR SENSE ON THAT. I'M COMFORTABLE WITH THE RANGES THAT WE'RE TALKING. YOU KNOW, I THINK WE, WHAT WE'RE AT THREE TO FIVE, UP TO SEVEN POSSIBLY. YEP. UH, STRATEGIC STRATEGIC OBJECTIVES PER KEY FOCUS AREAS. AS I LOOK THROUGH IT, I DON'T SEE ANY, ANY ISSUE WITH WHAT WE HAVE UP THERE AND ADDING A COUPLE. AND, AND I WOULD NOTE AS WE'RE ABOUT TO DO THIS CONSULT, YOU CAN JUST LOOK UP THERE. THERE'S A COUPLE OF THESE THAT'LL BE CONSOLIDATED. SO THERE'S GONNA BE ROOM. I DON'T THINK WE'RE GONNA END UP NET MORE THAN IS ALREADY UP THERE, TO BE HONEST. SO I FEEL REALLY GOOD ABOUT WHERE WE ARE NOW. I THINK AS WE GO THROUGH THE BUDGET PROCESS, THAT'S WHERE IT KIND OF COMES DOWN TO DOLLARS AND CENTS. AND WE'LL BE ABLE TO SAY, OF THESE STRATEGIC OBJECTIVES, HERE'S HOW MANY INITIATIVES AND PROJECTS WE CAN DO WITH THE AMOUNT OF STAFFING AND RESOURCES WE HAVE. BUT THAT'S KIND OF THE, THE NEXT STEP IN THE PROCESS. CAN YOU REMIND US THIS GROUP, HOW LONG WE'VE BEEN USING THE PILLAR PROCESS? YOU KNOW, WE, I THINK IT'S BEEN, I WOULD GUESS PUSHING EIGHT YEARS OR SO. I AT LEAST, YEAH, LEAST SEVEN. WELL, AT LEAST SEVEN KEY FOCUS AREAS IS A SPECIFIC NOMENCLATURE THAT'S PRETTY, PRETTY CONSISTENT WITH STRATEGIC PLANNING PROCESSES AND, AND WHATEVER NOMENCLATURE YOU USE. THE IMPORTANT THING IS THAT WE HAVE AGREED UPON FOCUS AREAS AND, AND, AND JUST KNOWING WHERE WE'RE TRYING TO CLUSTER OUR ATTENTION AND EFFORT IS WHAT'S TRULY IMPORTANT. [03:05:01] AND, AND OF COURSE, I OBVIOUSLY, AS YOU GO THROUGH, THAT'S WHY I'M NOT SO WORRIED ABOUT ADDING THINGS TO THE LIST NECESSARILY. AS LONG AS WE FEEL LIKE IT'S AN ACCOMPLISHABLE LEVEL AND WE DON'T HAVE 10 TO 15 ITEMS UP THERE. THAT'S WHAT WE'RE TRYING TO AVOID. RIGHTLY. WE'RE NOT TRYING TO HAVE A LONG LIST. I JUST WANTED TO MAKE SURE THAT WE ABSOLUTELY. WE WEREN'T GONNA HAVE TO DROP SOMETHING TO ADD SOMETHING. SO NO, THIS IS NOT A, WE'RE WE'RE NOT, WE'RE NOT HORSE TRADING UP HERE. THIS IS A, IT'S A FAIR DEAL. IT'S A FAIR DEAL. I WANNA, I WANNA CIRCLE BACK TO THE MAYOR'S POINT ABOUT HOTELS AND MOTELS. WE HAD A COUPLE OF CONVERSATIONS AND I JUST WANT TO CLARIFY WHERE WE MIGHT LIKE THIS TO LIVE. BUT I WANNA START WITH, DO WE AGREE THAT HOTELS AND MOTELS IS SOMETHING THAT WE WOULD LIKE TO SEE REFLECTED UP THERE IN THE STRATEGIC PLAN? IF THAT'S THE CASE, IF THAT'S THE CASE, LET'S GET THE THUMBS UP AND WE CAN FIGURE OUT MAYBE WHERE IT LIVES. YOU'VE GOT THE VOTES, MAYOR. SO THE QUESTION IS, WE MIGHT HAVE TWO SEPARATE AREAS IN THIS. IT SOUNDED LIKE PUBLIC SAFETY MIGHT BE A POTENTIAL CONSIDERATION AS WELL AS MAYBE REVITALIZATION. IS THERE, IS THERE STRONG PREFERENCES ON REVITALIZATION? BOTH. BOTH. BOTH. OKAY. WE'VE GOT IT AS A, AN INTEREST IN BOTH. I THINK IT'S GONNA BE IMPORTANT HOW WE PHRASE THAT WHEN WE GET INTO OUR BREAKOUTS RELATED TO PUBLIC SAFETY, RELATED TO ECONOMIC DEVELOPMENT AND REVITALIZATION. LET'S JUST MAKE SURE WE'VE GOT THAT REFLECTED CORRECTLY WHEN WE DO THAT PART. OKAY. SOUND GOOD? MAYOR, YOU GOT US KICKED OFF ON THE RIGHT FOOT. YOU GOT THE VOTES. SOUNDS GREAT. I LOVE IT. I LOVE IT. ANYBODY ELSE WITH ANYTHING THAT'S LIKE, YOU KNOW WHAT, THIS IS BELOW THE LINE. I WANNA CONSIDER NOT UP THERE, NOT REFLECTED. USE THAT SAVE. YEAH. ALL RIGHT. ALL RIGHT. BY THE WAY, IT'S FUN TO HEAR THE NOISES YOU CAME UP WITH. I THINK IT'S GREAT. YES. UM, I WANNA MOVE THE AIRPORT UP. MOVE THE AIRPORT UP. OKAY. UH, WHERE IS IT IN THE PLAN HERE? IT'S IN THE ECONOMIC DEVELOPMENT SECTION. ECONOMIC DEVELOPMENT. OKAY. TO MAXIMIZE. OKAY. IT'S SUCH, SORRY. YOU'RE GREAT. IT IS SUCH A CRITICAL ASSET TO OUR TOWN THAT I THINK IT ABSOLUTELY NEEDS TO HAVE, UH, AN AREA OF FOCUS. OKAY. I DON'T NEED THREE MINUTES FOR THAT. FAIR ENOUGH. AND I AGREE STRONGLY. OKAY. WE'VE GOT SOME ASCENSION ON THAT. SO THE QUESTION IS, ABOVE THE LINE, WE'D LIKE TO SEE AIRPORT ABOVE THE LINE VERSUS BELOW THE LINE ABOVE THE LINE. DO YOU HAVE THE VOTES FOR THAT? LET'S SEE WHERE WE'RE AT. WE'VE GOT IT ABOVE THE LINE. SO ON THAT ONE, IGNORE THE LINE BASICALLY IS WHAT THAT BOILS DOWN TO. THANK YOU. OTHERS WE FEEL STRONGLY ABOUT. OKAY. I'D LIKE THAT, BUT THERE YOU GO. WELL, YOU HAVE TO USE YOUR BUTTON. YEAH, YOU GOTTA USE THE BUTTON. BUT WE GOT, WE GOT IT. WE GOT A BUTTON FIRST HERE. LET'S GO FOR IT. WHAT DO YOU GOT? OKAY. SO, UH, VIBRANT AND, UH, ACTIVE COMMUNITIES. UH, THE LAST ONE THAT DID NOT MAKE THE CUT, UH, PER THE VOTES WAS ENHANCED MARKETING EFFORTS FOR THIRD PARTY EVENTS SUCH AS VITRUVIAN LIGHTS AND THE OU RED RIVER, UH, RIVALRY. RIVALRY, UM, WHERE ALL THE OU ALUMNI COME TO TOWN AND STAY IN ADDISON AND, AND, UH, HAVE FUN IN ADDISON. SO IF YOU LOOK AT, I THINK THERE'S ABOUT THREE, AT LEAST THREE OF THE, THE BULLET POINTS ABOVE THAT, THAT, UH, BASICALLY THEY'RE REFERRING TO ADDISON BEING A DESTINATION. ADDISON BEING A A, A FUN PLACE, A PLACE WHERE SPECIAL EVENTS ARE OCCURRING ALL THE TIME. UM, WE CANNOT DO THAT ON OUR OWN. WE NEED OTHER ORGANIZERS TO DO THAT. UM, AND, AND WHAT I'M SUGGESTING IS WE'VE GOT A LOT OF EVENTS THAT ARE, THAT ARE ORGANIZED BY OTHER ENTITIES, BUT THE BIG ONES LIKE VITRUVIAN LIGHTS, UM, AND, AND THE OU RED RIVER RIVALRY, AND THERE'S GONNA BE SOME OTHER ONES IN THE FUTURE THAT WE DON'T EVEN KNOW OF RIGHT NOW. I, I WOULD LIKE TO SEE THE TOWN SUPPORT THOSE A LITTLE BIT MORE. UH, FOR EXAMPLE, ON THE TOWN'S WEBSITE, WE'VE GOT A SPECIAL EVENTS PAGE AND WE DON'T, WE DON'T HAVE, WE'VE GOT, UM, TASTE, WE'VE GOT, UM, OCTOBER FEST, WE'VE GOT KABOOM TOWN, BUT WE DON'T HAVE A TRIVIAN LIGHTS, UM, ON THAT SAME LIST, I THINK YOU CAN HIT ANOTHER LINK AND THEN YOU CAN GET TO IT, BUT IT'S KIND OF HIDDEN BACK AND NOT IN THE FOREFRONT. AND SO TO ME, UM, AND ALSO WHEN WE, WHEN WE'VE SURVEYED THE RESIDENTS IN THE PAST, THEY SAY, WHICH, WHICH, WHICH ARE YOUR TOP, TOP FOUR EVENTS? AND VITRUVIAN LIGHTS ENDS UP AS LIKE NUMBER TWO OR NUMBER THREE DEPENDING ON THE VARIOUS QUESTIONS. SO, SO IT'S ACCEPTED IN OUR COMMUNITY AND ALSO AROUND, BECAUSE WE KNOW WE GET HUGE ATTENDANCE FOR VITRUVIAN LIGHTS. SO ON OUR, ON OUR REALLY MAJOR, WHAT I'D CALL SPECIAL EVENTS THAT ARE OCCURRING IN ADDISON THAT ARE BEING ORGANIZED BY OTHER ENTITIES OUTSIDE OF THE TOWN, I WOULD LIKE TO SEE US, UM, SUPPORT THOSE JUST A TAD MORE WITH OUR MARKETING. SO, SO I, I AGREE. GO AHEAD, DARREN. I, I AGREE, BUT I WONDER IF THAT SHOULD BE MORE ON THE INITIATIVE LEVEL AND, UH, NOT SO MUCH OF A, [03:10:01] A STRATEGIC OBJECTIVE. THAT'S KIND OF MY, MY INPUT. YOU ALMOST HAD VERBATIM WHAT I WAS GONNA SAY, . YEAH, BECAUSE I, I AGREE A HUNDRED PERCENT. IT'S REALLY IMPORTANT STUFF AND, AND IT, BECAUSE I THINK WE ALMOST CAN COVER THAT UNDER THE, UM, FIRST TWO VISION AND CREATE SPECIAL MOMENTS. UH, 'CAUSE IT TALKS ABOUT ART EVENTS AND POLLINATOR PATCHES, THINGS LIKE THAT, UH, ACTIVITIES. SO I, I, I, IT'S ALL REALLY IMPORTANT, BUT I DO SEE IT AS MORE OF AN INITIATIVE THAN MM-HMM. , UH, YEAH. STRATEGIC OBJECTIVE IS THAT, AND, AND I'M OKAY WITH THAT, BUT I JUST, I WANTED TO COMMUNICATE THAT BECAUSE WHAT I'VE BEEN SEEING IN THE PAST IS NOT, NOT WHAT I DESCRIBED. SURE. ALRIGHT. AND I JUST WANNA BRING THAT UP, HOPEFULLY TO A LEVEL, UH, WHICH I REFERRED TO. THANK YOU. I'M WITH YOU. SO POINT OF CLARIFICATION ABOUT THAT. EXCELLENT. WE DEFINITELY WANNA REFLECT THOSE THINGS. ANYTHING THAT'S YOU SEE UP HERE THAT MIGHT BE AN INITIATIVE, WE DEFINITELY WILL REFLECT THAT ON THE INITIATIVE LEVEL AND MAKE SURE THAT THAT'S IN THERE. SO REALLY IMPORTANT CLARIFICATION ABOUT THE LEVEL OF IMPORTANCE ON THAT. AND, AND TO THE EXTENT THAT IT DOES ROLL UP UNDER SOMETHING ELSE, THAT'S FANTASTIC, RIGHT? THAT LIMITS OUR FOCUS IN TERMS OF WHAT WE'RE AFTER, BUT WE'RE MAKING SURE THOSE INITIATIVES OR PROJECTS ARE, ARE TACKLING WHAT IT IS YOU'RE AFTER AND THAT'S IT. AND SO I THINK THAT'S AN EXCELLENT, AN EXCELLENT THING TO CALL OUT. DID YOU HAVE A COMMENT? SO YEAH, I THINK IT DEFINITELY IS AN INITIATIVE, BUT I'M HOPEFUL THAT AS WE ARE IN THE PROCESS OF REDOING THE WEBSITE, WHICH WE ARE DOING, RIGHT, I SEE ALL HEADS NOD THIS IS A GOOD THING. UM, THAT THOSE ARE THINGS THAT WILL BE INCLUDED THAT HAVE MAYBE NOT BEEN IN THE PAST. SO I THINK WE CAN TAKE CARE OF IT IN SOME WAYS. MARLON, IN RESPONSE TO WHAT? YOUR QUESTION BY THE REVAMP THAT WE ALREADY HAVE IN PROCESS. YEAH. AND I, I KNOW FROM EXPERIENCE, UH, MARY ROSENBLITH IS, IS INCREDIBLY ADEPT WITH WEBSITE UPDATES AND CAN DO THAT IN, IN TWO MINUTES. VERY GOOD. OKAY. IS IT OKAY TO HAVE THAT ON AN OBJECTIVE LEVEL OR ON THE INITIATIVE AND OBJECTIVE LEVEL? ARE YOU OKAY WITH THAT? YES. YEP. OKAY, GREAT. WE'LL SKIP THE VOTE ON THAT ONE, RECOGNIZING THE IMPORTANCE OF THAT PARTICULAR ITEM. ABSOLUTELY. ANYBODY ELSE WITH SAVES ANYBODY FILLING LIKE THE BUTTON? EASY BUTTON? YEAH, I'M HIT THAT BUTTON. I IT'S NOT PROGRAMMED. YOU DIDN'T HAVE A PROGRAMMED. OKAY. NO. MISSING MY FAVORITE PART. ALL RIGHT. IT'S ALRIGHT. BUT, WE'LL, WE WILL, UH, WE'LL ROLL DOWN THE LINE. GAMMER, GO AHEAD. SO, UH, I WAS LOOKING BACK OVER THE, UH, UH, THE PILLARS THAT WE'VE HAD BEEN USING IN THE PAST AND WHAT I NOTICED AFTER, UH, LOOKING AT WHAT WE DISCUSSED YESTERDAY, THAT WE DID NOT HAVE THE ADDISON OPTIMIZE THE ADDISON BRAND, UH, DISCUSSIONS. AND MY THOUGHT THERE IS THAT I, I'M CONCERNED THAT IT'S, IT MAY FALL TO, TO A A TO A MILESTONE OR, OR AN INITIATIVE. AND THE CHALLENGE WITH THAT IS THAT I THINK THE BRAND, UH, YOU KNOW, OF COURSE IT WAS, IT WAS COMMON THREAD THROUGHOUT THE CONVERSATIONS UNDOUBTEDLY. UH, BUT IT SHOULD HAVE ITS OWN OBJECTIVE. SO, SO AS IT'S SO AS TO CODIFY ITS IMPORTANCE. WELL, SO IS IT, IS IT, IS IT UP THERE MARKET ODYSSEY'S BRAND AND, AND YOU NEED, SO IT IS AN OBJECTIVE. OKAY. I I'M GOOD WITH THAT. THAT'S MY, THAT WAS MY CONCERN AND I DIDN'T REALIZE THAT THAT WAS A JOB. SO LET ME FINISH MY THOUGHT HERE JUST SO THAT IT'S OUT THERE. SO IT'S IMPORTANT FOR US TO STATE AND DECLARE THE IMPORTANCE OF THE TERM ADDISON BRAND, UH, FOR OUTSIDE CONVERSATION, OUTSIDE OF CONVERSATIONS THAT ARE HAD AROUND THE STAFF. ONLY THIS WOULD HELP THE, UH, PUBLIC UNDERSTAND THE IMPORTANCE. UM, AND I, I BELIEVE WE NEED TO, TO, UH, CONSIDER ALL THE AUDIENCES THAT THIS IS, THIS IS, THIS THOUGHT IS GOING TO, SO I'M SORRY THAT I DIDN'T REALIZE IT WAS ON THERE, BUT, UH, I DIDN'T, I DIDN'T SEE THAT YESTERDAY. SO THAT WAS FROM THIS LAST NIGHT'S THOUGHTS. I APPRECIATE IT. THANK YOU FOR KEEPING THE IMPORTANT THINGS FRONT OF MIND. YOU KNOW, WE DEFINITELY WANNA MAKE SURE THAT'S REFLECTED. I, YES. OH, SORRY. YOU'RE POINTING AT SOMEBODY ELSE. NO, WE, WE HAD SOME BUTTON HITS OR WHATEVER, SO I WAS JUST MOVING ON TO THE NEXT TOPIC, BUT IF YOU, I'M NOT READY TO MOVE ON YET. YOU'RE NOT READY TO MOVE ON, PLEASE CONTINUE THEN. I THINK IT'S MORE THAN ECONOMIC DEVELOPMENT. I THINK YOU MAKE A REALLY GOOD POINT. AND SO, AS FAR AS ADDISON IS CONCERNED, IT REALLY IS ABOUT COMMUNITY ENGAGEMENT. AND SO I'M NOT SURE THAT HAVING IT JUST UNDER ECONOMIC DEVELOPMENT IS, IS ENOUGH. AND SO I WOULD GO BACK TO YOUR INITIAL COMMENT AND SECOND THAT TO MOVE IT UP YES. TO OBJECT OR, OR TO MOVE IT SOMEPLACE TO ITS OWN BECAUSE IT IS MORE THAN ECONOMIC DEVELOPMENT. THAT IS NOT ALL THE ADDISON WAY IS ABOUT, [03:15:01] ARE YOU SUGGESTING MAYBE, UH, LISTING IT SOMEWHERE ELSE AS ANOTHER, ADDING IT TO ANOTHER OBJECTIVE UNDER COMMUNITY ENGAGEMENT? YES. OKAY. ALRIGHT. SO HELP ME UNDERSTAND HOW, BECAUSE IT'S THAT THAT, THAT DOESN'T SAY ADDISON WAY. IT'S THE ADDISON BRAND. TWO DIFFERENT THINGS. I KNOW. YES. YEP. SO, SO HOW WAS WHAT HE SAID WAS ADDISON WAY? NO, HE SAID ADDISON BRAND. ADDISON BRAND. BRAND, YEAH. OKAY. YEAH, ADDISON BRAND. OKAY, WELL I'M GONNA GO THEN I'M GOING TO PLAY OFF WHAT YOU SAID AND MAKE IT THE ADDISON WAY, RIGHT? BECAUSE I THINK THAT'S IMPORTANT. SO I THINK THOSE ARE TWO VERY DIFFERENT THINGS THOUGH. AND, AND, AND I THINK WE COVER A LOT OF THAT IN THE COMMUNITY ENGAGEMENT THINGS THAT WE ALREADY HAVE THERE WITH, WITH THE, THE, UM, UM, DEVELOPING COMMUNITY INITIATIVE ENGAGEMENTS, UH, ALL THOSE THINGS WITHOUT USING THE WORDS ADDISON, A WAY WHICH ARE OFTEN OVERUSED AND HAVE ABOUT A THOUSAND DIFFERENT MEANINGS WITH, WITH DIFFERENT PEOPLE. UM, IT'S, IT'S ALMOST, TO ME IT'S ALMOST OVERUSED AND IT'S DILUTED BECAUSE WE OVERUSE IT, UH, SO MUCH. I I'M GONNA DISAGREE WITH THAT. OKAY. YOU DISAGREE THAT IT'S, THAT IT'S NOT OVERUSED BECAUSE EVERYBODY HAS A DIFFERENT DEFINITION OF IT IS THE THING. SO, SO THAT'S WHY I THINK HAVING, IT'S TRUE OF SO MANY THINGS THOUGH. UH, I THINK IF WE DON'T CALL IT OUT THAT OLD SAYING, IF YOU DON'T USE IT, YOU LOSE IT. AND I'M NOT WILLING TO LOSE IT. TO LOSE WHAT? TO ADDISON WAY. WELL, I'M NOT SAYING TO NOT USE IT, BUT, BUT IF YOU ASK A DIFFERENT PEOPLE, 'CAUSE SOME, SOMEBODY WOULD, I MIGHT SAY, WELL, I SHOULDN'T GET A SPEEDING TICKET 'CAUSE I'M A RESIDENT. ADDISON, THAT'S NOT THE ADDISON WAY. SO EVERYBODY HAS THEIR OWN DEFINITION AND THEY USE IT AT THEIR CONVENIENCE, SO. YEP. BUT I THINK WHAT WE HAVE UP, I THINK WHAT WE HAVE UP THERE COVERS THE THINGS THAT WE TRY TO ACCOMPLISH WITH THE COMMUNITY ENGAGEMENT AND CREATING THIS, THIS ENVIRONMENT. OH, CAN I GO? YEAH. SO I, I, I AGREE WITH THE IMPORTANCE OF THAT AND I THINK THAT SHOULD BE AN INITIATIVE UNDER SOME OF THE COMMUNITY ENGAGEMENT PART, IS TALKING MORE ABOUT THE ADDISON WAY, BUT MORE OF A INITIATIVE. I THINK IT'S IMPORTANT. SURE. AT AN INITIATIVE LEVEL THAT'S, AND, AND ARE WE TALKING ABOUT AT, AT LIKE THE COMMUNITY LEVEL OR THE TOWN LEVEL OR EILEEN OR ALL VISITOR LEVELS? ALL LEVELS. KIND OF ALL LEVELS. JUST, JUST GETTING THE DEFINITION OUT AND SHARING THE, THE THOUGHT. UM, LIKE A MARKETING, I'M GONNA HIT A PAUSE BUTTON HERE FOR, WAIT JUST A SECOND. I WANNA FINISH THOUGHTS, BUT I DO WANT TO GO AHEAD AND HEAR FROM OUR CITY MANAGER FOR A SECOND TOO AND, AND JUST BRING THIS CONVERSATION. 'CAUSE WE GOT TWO SEPARATE CONVERSATIONS GOING ON AND I JUST WANT TO CLARIFY WHICH ONE WE'RE DOING WELL, I'M TRYING TO GET CLARIFICATION OF HER THOUGHT. ABSOLUTELY. WELL, I WAS ACTUALLY GOING TO ASK SOME OF OUR LONG-TERM EMPLOYEES LIKE PASSION TO TALK ABOUT THE ADDISON WAY AND YOUR PERCEPTION OF THAT, BECAUSE I THINK HAVING BEEN HERE FOR YEARS AND TRYING TO HELP DEVELOP THAT IN THIS TOWN, IT'S IMPORTANT TO HEAR YOUR PERSPECTIVE. SO I WANT TO HEAR PASSION, DAVID. SO I'LL LET, I'LL LET PASSION SPEAK, BUT I DO WANT TO, MAYBE THIS WILL HELP AS WE GO INTO PASSION TALK, HAVING A GOOD DISCUSSION THERE. ONE OF THE PIECES THAT I THINK THIS DOES HIGHLIGHT ACTUALLY, THAT I THINK GOT KIND OF OFF THE DRAWING BOARD AT SOME POINT YESTERDAY ON THE ORGANIZATIONAL EXCELLENCE. WE HAD A, AND I THINK I GOT SOME STICKERS. UH, WE HAD A BULLET, AN INITIATIVE THAT SAID, CONTINUE TO REINFORCE AND PROMOTE AND TEACH THE ADDISON WAY AND OUR CORE VALUES TO OUR, UM, TO OUR TEAM, TO OUR STAFF. SO I THINK ESPECIALLY AS WE'RE TALKING ABOUT IMPLEMENTING THE ADDISON WAY, I THINK SHOWING IT THERE IN THE ORGANIZATIONAL EXCELLENCE MAKES A LOT OF SENSE. SO I THINK ON THIS NEXT STEP AS WE START TO TAILOR THAT, I THINK CALLING OUT OUR CORE VALUES IN THE ADDISON WAY IN ORGANIZATIONAL EXCELLENCE WILL GO A LONG WAY TO, TO THAT BECAUSE THAT'S, AND I'LL LET PASSION SPEAK, BUT THAT'S A LOT OF WHAT IT IS, RIGHT? IT'S US TRAINING OUR FOLKS TO EXHIBIT THE ADDISON WAY, WHICH CERTAINLY GETS INTO COMMUNITY ENGAGEMENT, BUT IT'S ABOUT US TRAINING OUR FOLKS AND HAVING THAT EXPECTATION FOR IT. AND IT'S CERTAINLY A STAFF THING, BUT IT'S NOT JUST A STAFF THING, IT'S THE WHOLE FIELD THAT GOES WITH THE ADDISON WAY AND THE TOWN. YEAH. WELL, JUST TO ECHO WHAT DAVID SAID, I DO THINK THERE IS A CONTINUED OPPORTUNITY TO ENSURE WE'RE TRANSFERRING THE CULTURE OF THE ADDISON WAY, NOT ONLY TO OUR EMPLOYEES, BUT AS IT RELATES TO COMMUNITY ENGAGEMENT AS WELL. SO I THINK THERE'S A REAL, UM, UNIQUE OPPORTUNITY AS WE TALK ABOUT, UM, THE ELEMENTS OF OUR VISION AND OUR VALUES TO NOT ONLY TRANSFER TO OUR NEXT GENERATION OF EMPLOYEES, BUT ALSO TO THE COMMUNITY. SO I THINK THERE'S SOME REAL OPPORTUNITY AS [03:20:01] WE IMPLEMENT BRAVE AND GOING FORWARD AS WELL. YEAH, I JUST WANNA MAKE SURE THAT'S NOT LOST IN ALL OF THIS. YEAH, I THINK I JUST WANNA REMIND YOU FOR, I BROUGHT THIS SLIDE BACK UP TO THE ELEMENTS OF THE STRATEGIC PLAN. WHEN YOU'RE WRITING THE ACTUAL PLAN OUT, THAT WILL BE THE FIRST PART OF IT. SO IT WILL BE INCLUDED IN MISSION, VISION AND VALUES RIGHT UP FRONT, AND THAT WILL DIRECTLY REFLECT EVERYTHING ELSE IN THE PLAN. , IF I, I ALSO, I, I DON'T, I, I WANNA MAKE SURE WE, WE TOUCH ON, UM, THE ORIGINAL FROM, FROM GQ. I JUST IN, JUST AS, JUST A THOUGHT AS WE'RE LOOKING AT THAT BECAUSE I, I THINK WE ARE, THE ECONOMIC DEVELOPMENT INITIATIVE CERTAINLY GOES TO WHAT YOU'RE SAYING, BUT I ALSO WOULD SAY WE TALK ABOUT GATEWAYS AND TRYING TO, WHEN YOU ENTER ADDISON, YOU KNOW YOU'RE HERE. SO I THINK THAT CERTAINLY GOES TO THE BRAND AS WELL. I MEAN, I THINK THE BRAND IS ALMOST EVER PRESENT THROUGHOUT HERE. A LOT OF THE, WHEN WE'RE TALKING ABOUT DOING THINGS AT A HIGH LEVEL, IT GOES TOWARD THE BRAND. SO, UM, YEAH, I JUST THINK IT'S IMPORTANT THAT WE THINK ABOUT, YOU CAN ALMOST LOOK AT EVERY SINGLE KEY FOCUS AREA AND FIND SOME PIECE OF IT THAT GOES TOWARD OUR BRAND. CERTAINLY THE, THE, YOU KNOW, JUST LIKE ANY OTHER BRANDING PRODUCT SIGN MESSAGING AND EXPERIENCE THAT UNIQUELY IDENTIFIES A PRODUCT AND SETS IT APART FROM OTHER PRODUCTS IN ITS CATEGORY. AND I, WE'VE WORKED VERY HARD TO GET THE ADDISON BRAND AT THE TOP OF MIND AND THIS, AND I BELIEVE THAT IT'S THERE FOR THE STAFF AND THAT, SO RATHER THAN JUST LEAVING IT TO BE A CULTURAL THING TO BE PASSED ON, I THINK IF IT GETS CODIFIED HERE, AND IT MAY BE, BUT THAT'S, THAT'S THE QUESTION. IT MAY BE, BUT IF IT GETS CODIFIED HERE, IT'LL, IT, IT REACHES, UH, THE AUDIENCE WHO WE, WHICH IS OUR RE WHICH OUR RESIDENTS AND, AND ANYONE WHO WE'RE INVITING TO ADDISON THAT, UH, THE IMPORTANCE THAT IT HAS TO US SO THAT WE CAN CONTINUE DOWN WITH IN THAT VEIN. I JUST WANNA PAUSE FOR A SECOND. WE DO HAVE SOMETHING UP THERE ABOUT IT. I WOULD LIKE TO READ DIRECTLY WHAT WE HAVE UP THERE SO THAT WE'RE VERY CLEAR ABOUT WHAT IT IS WE HAVE IN CASE WE NEED TO AMEND OR, OR, OR ADD ON THAT. LAUREN, WHAT DO WE HAVE UP THERE? EXACTLY? WHAT DOES THE WORD GET? ADDISON'S BRAND AND MARKET. ADDISON'S BRAND AND UNIQUENESS. AND THAT'S UNDER THE ECONOMIC DEVELOPMENT. OKAY. IS THAT, IS THAT A HIGH, IS THAT THE RIGHT WAY OF SAYING IT? IS THERE SOMETHING THAT'S MISSING FROM THAT PARTICULAR STATEMENT, OR IS THAT AN ACCEPTABLE STATEMENT KNOWING THAT IT'S IN THE PLAN RIGHT NOW, REFLECTED THAT WAY? I THINK THAT'S THE DISCUSSION WE NEED TO HAVE, YOU KNOW, THAT'S CERTAINLY NOT SOMETHING THAT I'M GONNA MAKE A A, A DECISION ON MY OWN, BUT I FEEL THAT IT NEEDS TO BE ELEVATED, WHETHER IT'S DONE HERE OR WE GET IT, GETS IT ALL ITS OWN NEW POSTER. OKAY. BECAUSE WE'RE NOT, WE'RE NOT FEARFUL OF HAVING TOO MANY ITEMS UP THERE. AND CERTAINLY THE BRAND, I THINK THE BRAND IS IMPORTANT ENOUGH AND WE'VE SPENT ENOUGH TIME AND EFFORT. WE HAVE A GREAT MARKETING DEPARTMENT THAT WE'VE LEVERAGED, UH, WE'RE KNOWN INTERNATIONALLY. THIS TOWN IS SO, UH, I, I DON'T WANNA LOSE SIGHT OF THAT. DO YOU THINK AS WE GO THROUGH THIS NEXT SEGMENT WHERE, WHERE EACH COUNCIL MEMBER'S TAKEN ONE OF THESE INITIATIVES OR THE, UH, UM, WHAT DO YOU CALL 'EM? YEAH. KEY FOCUS AREAS, KEY FOCUS AREAS, UM, THAT, THAT, THAT, THAT LINE ITEM COULD BE EMBELLISHED AT THAT POINT. I THINK THAT'S A FAIR STATEMENT AND THAT'S WHY I WANT TO BE CLEAR ABOUT WHAT IT IS WE'RE, AFTER WE HAVE A STATEMENT THERE THAT SEEMS TO REFLECT WHAT IT IS YOU'RE SAYING IT'S IN CURRENTLY A STRATEGIC OBJECTIVE FOR US. I'M JUST TRYING TO CLARIFY IF THERE'S SOMETHING THAT'S MISSING FROM THAT SO THAT WE ARE CLEAR WHEN WE GO TO THE NEXT PHASE OF THIS, I WANT IT TO BE REFLECTED CORRECTLY SO WE HAVE THE BRAND AS AN IMPORTANT THING IN OUR PLAN CURRENTLY. I'M CONCERNED ABOUT THAT TOO, BUT I'M ALSO CONCERNED ABOUT A COMMENT YOU MADE YESTERDAY IS, HEY, WE'RE PAST THAT POINT. WE MADE THAT DECISION YESTERDAY. WE HAD THAT VOTE, WE ALL HEARD IT. SO I, I DON'T WANT TO GET HALF HOUR DOWN THE ROAD HERE AND SAY, HEY JAQUI, WE ALREADY HAD THAT VOTE. KEY FOCUS AREAS. THAT'S WHAT WE'VE GOT UP THERE. I'M JUST ASKING, I'M TRYING TO UNDERSTAND WHAT WE CAN DO BETTER TO REFLECT, UH, YOUR CONCERN WITH RELATED TO THE BRAND. UH, NOTHING'S BEEN VOTED ON. YES, WE'VE, WE'VE HAD DISCUSSION. IF THIS, IF I'M GONNA TRY TO DECIPHER WHAT YOU'RE SAYING. I THINK WHAT YOU'RE SAYING IS YOU WOULD LIKE COUNSEL TO DISCUSS, AND IF THERE'S EVER A TIME TO DISCUSS IT, IT'S RIGHT NOW, IT'S RIGHT NOW IS CREATING A NEW KEY FOCUS AREA CALLED ADDISON BRAND. YES. THEN I THINK YOU SHOULD ASK THAT QUESTION TO COUNSEL AND WE SHOULD HAVE THAT DISCUSSION SO WE CAN, THAT'S A QUESTION I'D LIKE TO PUT FORTH TO COUNSEL. OKAY. SUGGESTIONS BEING PUT FORTH TO ADD ANOTHER KEY FOCUS AREA RELATED TO THE ADDISON BRAND. TO ME, WE, I THINK WE'VE GOT IT COVERED UNDER ECONOMIC DEVELOPMENT AND REVITALIZATION. AND IF WE NEED [03:25:01] TO, UH, ADD SOMETHING UNDER ORGANIZATIONAL EXCELLENCE, THAT THAT MAYBE BRINGS IT UP AGAIN. I'M, I'M GOOD WITH THAT, BUT I, I, I DON'T, UM, I DON'T THINK IT SURFACES TO ONE OF OUR TOP, UH, PILLARS OR, UH, WHAT ARE WE CALLING IT NOW? KEY FOCUS AREAS. KEY FOCUS AREAS. OKAY. ITS OWN, ITS OWN INDIVIDUAL KEY FOCUS HERE. YEAH. I, I AGREE, MARLON, I THINK, I THINK IT'S COVERED WELL ENOUGH GQ THAT, UH, THAT WE'RE NOT GONNA, WE'RE NOT GONNA OVERLOOK IT. AND I THINK IT'S PROBABLY GOT SOME REDUNDANCY IN SOME OF THE OTHER KEY FOCUS AREAS AS WELL THAT IT STILL ADDRESSES THE BRAND. UM, EVEN, EVEN IF IT DOESN'T SAY SO IN SO MANY WORDS. BUT I, BUT YOU KNOW, THE FACT THAT IT'S UP THERE, UP THERE ALREADY UNDER THE ECONOMIC DEVELOPMENT, UM, UM, KEY FOCUS AREA, I, I BELIEVE IT'S COVERED, BUT I'M WILLING TO HEAR FROM OTHERS. IF, IF I COULD JUST MAKE ONE COMMENT. UH, I, UNDER THE STRATEGIC PLAN IS A POLICY DOCUMENT, SO I UNDERSTAND THE, WE WANT TO MAKE SURE WE HAVE THE KEY. WE, IF, IF SOMETHING IS SUCH A PRIORITY FOR US, WE WANT TO BE A KEY FOCUS AREA. I, I GET THAT, BUT I DON'T WANT TO GET TOO FAR DOWN. I, WE ALSO NEED IT, IT'S A WORKING DOCUMENT, RIGHT? AND IT'S TRYING TO GUIDE THINGS. SO JUST BECAUSE IF IT DOESN'T TURN OUT TO BE A KEY FOCUS AREA AND ITS OBJECTIVES, IT IS STILL A HUGE PRIORITY. IT IS. WE UNDERSTAND THE IMPORTANCE OF IT AND I DON'T, I DON'T THINK IT DETRACTS FROM THE IMPORTANCE OF IT JUST BECAUSE OF WHERE IT HAPPENS TO BE ON THIS PLAN. SO I THINK SOME OF THE PROBLEM YOU GET INTO IS STRATEGIC PLANS IS WHEN YOU TRY TO DO TOO MUCH WITH IT, YOU TRY TO MAKE IT A DOCUMENT THAT'S GONNA PLAN ALL THESE THINGS, BUT IT'S ALSO A POLICY DOCUMENT AND WE WANT TO, IF YOU TRY TO DO TOO MANY THINGS WITH IT, NOT THAT THAT'S WHAT YOU'RE DOING, BUT RIGHT. JUST SOMETHING TO KEEP IN MIND AS WE GO FORWARD. WELL, WE'VE BEEN USING IT FOR SEVEN YEARS AND I, I, I DON'T, I DON'T THINK THAT IT WAS ADDED, UH, DURING THOSE SE SEVEN OR EIGHT YEARS, I THINK IT'S ALWAYS BEEN THERE, RIGHT? SO SEVEN OR EIGHT YEARS, COUNCIL HASN'T, COUNCIL'S HADN'T LOOKED AT IT AND SAID, YOU KNOW WHAT? WE'VE DONE WELL ENOUGH WITH THE ADDISON BRAND THAT WE COULD TAKE THAT OFF THERE AND PUT SOMETHING THAT'S G THAT THAT'S GONNA BE A LITTLE, UH, THEY'LL BE A LITTLE BIT MORE HELPFUL FOR THE TOWN. SO THAT'S MY ARGUMENT FOR, FOR GIVING IT THAT PRIORITY. AND AGAIN, ONE OF THE, MY LARGEST CHALLENGES WITH COMING TO WORKING FOR A TOWN AND NOT FOR A, FOR A PRIVATE ENTITY IS THAT THE POLICY VERSUS MANAGEMENT, RIGHT? WE, WE A LOT OF TIMES WILL ASK A QUESTION ABOUT, WELL, WHY ARE WE DOING THIS LIKE THIS? I DID ANYWAY. AND THE ANSWER WAS, WELL, IT'S NOT A POLICY GQ, IT'S A MANAGEMENT THING. SO I LIKE THE IDEA OF THIS NOT BEING A MANAGEMENT THING AND BEING DRIVEN BY THE COUNCIL BECAUSE IT'S ALWAYS, IT'S NOT ALWAYS, IT'S BEEN THERE FOR A LONG TIME AND IT'S BEEN SUCCESSFUL. AND IF YOU DON'T THINK IT'S BEEN SUCCESSFUL, YOU'RE SITTING, YOU'RE SITTING IN THE TOWN THAT'S BENEFITED FROM MAKING SURE THAT THIS WAS TOP OF MIND. THAT'S MY ARGUMENT. OKAY. I'VE ONLY LIVED HERE 30 YEARS, BUT IT HAS BEEN THE FOCUS FOR 30 YEARS. YEAH. OTHER COUNCIL MEMBER THOUGHTS ON THIS? THE ONLY OTHER THING I'M GONNA ADD IS I BELIEVE THE CURRENT BRAND WAS INTRODUCED, LAUNCHED WHAT, 10 YEARS AGO, ROUGHLY ABOUT THAT RIGHT IN THERE. AND, AND I JUST KIND OF WONDER IF THIS, THIS PILLAR DIDN'T KIND OF SURFACE BECAUSE, UM, WE NEEDED TO, UH, OPTIMIZE THE NEW BRAND, GET THE NEW BRAND OUT THERE, GET THE, GET SOME, I STILL SEE SOME OF THE OLD BRANDS ON SEWER COVERS AND SO FORTH. UM, GET THE PROP, THE NEW BRAND UP. SO THE BRAND IS NOT NECESSARILY JUST THE LOGO. YES, WE HAVE ADJUSTED THE LOGO. MM-HMM. . BUT AGAIN, YOU KNOW, SIGNS MESSAGING AND THE EXPERIENCE THAT IS UNIQUE TO ADDISON. SO IT'S NOT JUST A LOGO. CORRECT. YEAH, YEAH. BRAND. THE BRAND IS NOT, NOT JUST THE MARKETING PIECES IN THE LOGO, IT'S THE BRAND IS HOW PEOPLE SEE US, RIGHT? YEAH. AND, AND THAT'S, AND, AND EVERYBODY, AND EVERYBODY HAS THEIR OWN PERCEPTION OF HOW THEY SEE US BASED ON THEIR EXPERIENCE. TO YOUR POINT, GQ. SO I, I GET THE, THE IMPORTANCE OF IT. IT IS VERY IMPORTANT, BUT I DON'T THINK IT'S LOST ON ANYBODY IN, IN, YOU KNOW, TO EILEEN'S POINT, IT, IT, IT HAS BEEN THE FOCUS FOR 30 PLUS YEARS, WHETHER IT WAS, UH, YOU KNOW, SPELLED OUT OR NOT, BUT IT'S ALWAYS BEEN IMPORTANT, YOU KNOW, WHEN THAT GOES BACK TO, YOU KNOW, RON WHITEHEAD WHEN HE, WHEN HE STARTED, YOU KNOW, THIS WHOLE CONCEPT OF THE ADDISON WAY AND, AND, AND THE IMPORTANCE OF, YOU KNOW, HOW WE TREAT EACH OTHER, UH, WITHIN THE STAFF, WITHIN THE COMMUNITY, AND THE PEOPLE THAT COME AND VISIT. UM, I DON'T THINK, I DON'T THINK WE'RE AT ANY RISK OF LOSING THE IMPORTANCE OF, UH, OF THE ADDISON BRAND. IT'S INTERESTING. I THINK YOU JUST MADE THE [03:30:01] ARGUMENT FOR WHY YOU NEED TO SPELL IT OUT. YEAH. OKAY. I DON'T BELIEVE I DID. BECAUSE, BECAUSE BEFORE, BECAUSE BEFORE IT WAS SPELLED OUT. IT WAS, IT WAS, IT WAS OUT, IT WAS ALREADY UP THERE. IT WAS SPELLED OUT ALL THOSE YEARS. AND, AND I'M WITH GQ ON THIS ONE. I DON'T WANNA LOSE IT. AND I THINK IT'S MORE THAN ECONOMIC DEVELOPMENT. I LIKE TED, BUT GO MUTE. BUT ONE THING THAT I'M HEARING AND SEEING, AND I DON'T, I MEAN, I, I LOVE OUR BRAND IN ALL OF THE FORMS AND SHAPES THAT IT SHOWS UP EVERY DAY. I ALSO LOVE THE FACT THAT, AS DAVID POINTED OUT, IT IS EVERYWHERE UP HERE. IT IS PERVASIVE THROUGH ALL OF IT. MM-HMM. . UM, NOT THAT HAVING IT AS A SEPARATE, UM, FOCUS AREA WOULD, WOULD DAMAGE THAT, BUT I JUST THINK IT IS WONDERFUL THAT OVER THESE 10, 12, 15, HOWEVER MANY YEARS IT'S BEEN, THAT THAT'S WHERE IT SHOWS UP NOW. IT SHOWS UP EVERYWHERE. MM-HMM. . AND MAYBE WE NEED TO HIGHLIGHT THAT OR MAKE SURE THAT WE HIGHLIGHT THAT, THAT IT IS IN EVERYTHING THAT WE CONCENTRATE ON. THAT'S IT. I THINK IT IS HIGHER LEVEL AND IT DOES GO ACROSS, UH, ALL OF IT. CAN YOU BRING UP THE MISSION EDISON? YEP. OR OUR VISION, SORRY, NOT THE MISSION, BUT THE VISION. IT'S LIKE SLIDE 19. SLIDE 19. THANK YOU THERE. SO VISION IS MORE OF AN EXTERNAL THING AS WELL AS AN INTERNAL THING. UM, AND THAT'S MORE OF A GUIDING DOCUMENT, OVERARCHING EVERYTHING. UH, I THINK THE ADDISON, IT'S MORE JUST A BRAND, KIND OF BRAND CHEAPENS WHAT YOU'RE TALKING ABOUT. IT'S LIKE WHAT ADDISON IS MORE THAN JUST A BRAND AND IS MORE OF A VISION. I THINK IT'S, IT LIVES IN EVERYTHING FOR SURE. AND I THINK COVERING IT AND PROMOTING IT IS DEFINITELY A, UH, STRATEGIC OBJECTIVE LEVEL LIKE WE HAVE UP THERE. UH, A KEY FOCUS AREA I GO INTO THE NEXT STEP IS IF IT'S A KEY FOCUS AREA, THEN WHAT THREE TO SEVEN THINGS ARE GONNA BE UNDER THERE. YOU KNOW, I HAD THE SAME QUESTION. YEAH. AND IT'S ALMOST LIKE THOSE THINGS NEED TO BE UNDER EACH ONE OF THOSE AREAS TYPE OF DEAL. AND THE FACT THAT WE HAVE AN ECONOMIC DEVELOPMENT AND REVITALIZATION FOCUS AREA IS PRETTY SIGNIFICANT TO BEGIN WITH. I MEAN, THAT'S, THAT'S REALLY SAYING WE'RE PUTTING OUR MONEY WHERE OUR MOUTH IS. HOW MUCH PRIORITIZATION ARE WE GONNA DO OF THE STRATEGIC OBJECTIVES IN THIS EXERCISE? NOT TODAY, BECAUSE WE'RE, OUR GOAL IS TO GET TO A PLACE WHERE WE HAVE THOSE CLEAR MM-HMM. . AND WE HAVE SOME ASCENSION AROUND WHAT THAT LOOKS LIKE. THAT MAY BE A FUTURE PHASE, BUT OBVIOUSLY THAT'S ALSO DONE THROUGH BUDGETING PROCESSES AND OTHER THINGS. SO I THINK THE BUDGETING, UH, AND THE PRIORITIZATION AS WE GO INTO THIS WILL, YOU KNOW, WE GOTTA PUT THE MONEY BEHIND IT AND THE RESOURCES BEHIND THE BRAND. BUT I, BUT CERTAINLY THESE THINGS COVER THAT. AND I DON'T WANNA LOSE IT EITHER. GQ AND IT, IT CAN'T BE LOST. THE SAME WITH THE VALUES AND THE CULTURE. I MEAN, THAT SHOULD BE SOMETHING THAT'S ONGOING AND CONTINUING TO BUILD. SO, UM, GOING WITH THE ADDISON WAY, IT'S, IT'S IMPORTANT AND IT, BUT IT SHOULD BE INITIATIVE LEVEL. AND IT'S NOT THAT THOSE INITIATIVES MAY ROLL OFF. SO I, I THINK WE'RE GOOD. I WOULDN'T CHANGE IT. THANKS FOR THAT FEEDBACK. I WOULD JUST SORT OF AGREE WITH EILEEN. I MEAN, I, I MOVED HERE WITH MY WIFE FIVE YEARS AGO AND HAVEN'T BEEN HERE 30, BUT WE HOPE TO BE HERE 30 YEARS FROM NOW IN THE FACT THAT WE COULD HAVE CHOSEN TO LIVE IN RICHARDSON OR CARROLLTON OR FARMER'S BRANCH. BUT THERE WAS SOMETHING SO UNIQUE ABOUT COMING INTO ADDISON SO MANY YEARS AGO AND HAVING LIVED IN HOTTER CITIES. WE LIVED IN FRISCO, WE LIVED IN PLANO, SHE LIVED IN DALLAS. UM, BUT THE ONLY THING WHEN YOU'RE TALKING ABOUT THAT ADDISON WAY VERSUS THIS ADDISON BRAND, MY ONLY EVER STATEMENT I'VE EVER MADE IN ANY OF THESE GET TOGETHERS OR EXECUTIVE SESSIONS IS THE WORD ENFORCEMENT. SO I DON'T WANNA SEE US BEND THIS ADDISON WAY. SO WE GOING BACK TO A PARKING TICKET, IT'S THE ADDISON WAY NOT TO GIVE ME A TICKET, EVEN THOUGH I'M DOING 60 DOWN BELT LINE. SO THAT'S THE ONLY POINT I'M TRYING TO MAKE, IS THE BRAND IS STRONG ENOUGH. IT'S WHY WE PAINT OUR FIRE HYDRANTS A CERTAIN SHADE OF BLUE OUT OF PRIDE. THE MONUMENTS WITH THE BLUE DOT, THE LOGO WE ALL WEAR ON OUR CHEST IS A SENSE OF PRIDE. WHEN WE GO TO THESE TML CONFERENCES, YOU SORT OF LOOK AROUND, YOU GO, OH, YOU CAN ALMOST CATCH US FROM ACROSS A ROOM. I WOULD LOVE TO SEE US PLAY IT MORE OF THE BRAND WITH THE ADDISON WAY WITH ENFORCEABLE POLICY OR RULES. SO WE, IT'S MY ONLY POINT I WANTED TO MAKE, JUST, JUST IN FOCUS OR NOT JUST HAVE IT BE VERY SPECIFIC ABOUT WHAT IS BRAND, WHAT IS WAY. OKAY. YEAH. THAT'S ALL. SO, TO, TO FINISH UP YOUR THOUGHT, IF YOU WOULD. SO, SO WHAT'S YOUR POSITION? SHOULD IT BE A KEY FOCUS AREA OR NOT A HUNDRED PERCENT. IT SHOULD OR SHOULDN'T BE, BUT IT SHOULD BE, BUT IT SHOULD BE DEFINED. I THINK IT'S BEEN TOO LOOSELY INTERPRETED, AS YOU JUST POINTED OUT, GETTING A SPEEDING TICKET OR A JAYWALKING TICKET. NO, YOU'RE TALKING ABOUT THE [03:35:01] ADDISON WAY. NOW WE'RE TALKING ABOUT BRAND TWO DIFFERENT THINGS. I'M PROBABLY LEANING MORE TOWARDS EILEEN'S WAY WITH THE WAY INCORPORATES THE, WE'RE TALKING ABOUT THE BRAND SPECIFICALLY. THE BRAND ALL, I'M ALL FOR THE BRANDING. AND ACTUALLY, I TALKED TO DAVID AND I THINK IT WAS CHIEF FOSTER ABOUT EVEN INCORPORATING BLUE CURBING, EVERY TIME YOU COME INTO THE TOWN, JUST USE THAT METALLIC PAINT OR THE REFLECTIVE PAINT SO PEOPLE KNOW WHEN THEY ENTER IT, THEY CAN SEE IT AT NIGHT. OH, I'M ENTERING ADDISON SUBLIMINALLY. UM, THAT WAS TO THE POINT. THAT'S BACK TO BRANDING. I'M ALL FOR THE BRANDING. DOES THAT CLARIFY IT? NO, ACTUALLY ALL FOR BOTH. NOT, IT DOESN'T REALLY CLARIFY FOR ME. SORRY, BUT BECAUSE I'LL GO BACK TO MY POINT. YEAH. BECAUSE YOU'RE TALKING ABOUT BRANDING, BRANDING, WHICH IS THE LOGO, THE DOT AND THE BLUE CURBS AND THE BLUE FIRE HYDRANTS AND THINGS. AND THE BRAND IS IS NOT JUST THAT. IT'S ALL, ALL, IT'S ALL THE, IT'S THE PERCEPTION OF THE, OF THE PUBLIC, OF PERCEPTION OF VISITORS OR RESIDENTS. PERCEPTION OF VISITORS OR RESIDENTS OR BOTH. YES. RIGHT. BECAUSE EVERY, THE, THE, THE ADDISON BRAND IS GONNA BE DIFFERENT FOR EACH, EACH PERSON BASED ON THEIR EXPERIENCE. YEAH. AND THAT'S, I TOTALLY AGREE. LIKE WHEN WE DID KABOOM TOWN, YOU SIT AND I WAS TELLING GQ HOW I WOULD LITERALLY ALMOST BREAK AWAY FROM FELLOW COUNCIL MEMBERS TO GO TALK TO STRANGERS. DO YOU LIVE IN ADDISON? NO. DO YOU LIVE IN ADDISON? YES. WHERE DO YOU LIVE? HOW LONG HAVE YOU BEEN HERE? WHY DID YOU MOVE HERE? ARE YOU A RENTER? ARE YOU LOOKING TO BUY? IT WAS JUST ALMOST LIKE I WAS POLLING DURING THE KABOOM JUST TO SEE WHO WAS STANDING AMONGST US AS AS VISITORS OR RESIDENTS. SO EACH TIME WHEN SOMEBODY SAID, OH, I LIVE IN AS I I, I WAS LOOKING TO MOVE HERE, I WAS SO EXCITED TO MOVE HERE. I WANTED TO BE HERE. THAT I THINK THE BRAND PULLED THEM IN THE WAY KEEPS THEM HERE. THAT'S VERY PROFOUND. THAT'S THE WAY I LOOK AT IT. THE BRAND PULLED THEM IN. IT'S WELL SAID. YEAH. YEAH. DOES THAT CLARIFY IT? CAN I MAKE A SUGGESTION? IT'S WELL SAID. IT DOESN'T NECESSARILY CLARIFY. I JUST LIKE TO INVITE YOU GUYS, I THINK YOU'RE CLEAR, THE SAME THING. SO I'D LIKE TO INVITE YOU TO YOU QUOTE ME ON THAT. THINK ABOUT REWORDING WHAT'S CURRENTLY UP THERE AND MAYBE ADDING OPTIMIZE AND MARKET THE ADDISON BRAND. UM, BECAUSE WE DO HAVE THE ADDISON WAY FRONT AND CENTER ON THE PLAN. THAT'S THE FIRST PART OF THE PLAN. AND THAT DIRECTS THE REST OF, OF THE PLAN. THE MISSION. THE MISSION ONE. OH, SORRY, IT'S UP OR DOWN. SO THIS, WHEN YOU ACTUALLY LAY OUT YOUR, THE ACTUAL MISSION. OH, THE ACTUAL MISSION, SORRY. SO THIS IS WHAT YOU HAVE HERE IN TERMS OF YOUR VALUES, WHICH ARE VERY CLEARLY STATED, AS WELL AS THE MISSION AND THE WAY YOU GO ABOUT IT. SO THESE ARE THE TWO. SO WHEN WE TALK VALUES MISSION, WE DO HAVE ITEMS THAT ARE PRETTY CLEARLY REFLECTED UP HERE. SORRY, I KNOW IT MUST BE MY EYESIGHT, BUT I CAN'T READ WHAT THAT SAYS UNDER WHAT IS THE ADDISON WAY? THE ADDISON WAY HIGHLIGHTS. WHAT IS THE ADDISON WAY? IT SAYS SERVICE MINDED AND KIND EXCEEDS EXPECTATIONS. SOLUTIONS DRIVEN VALUE EMPLOYEES AS PARTNERS. HOW WE GO ABOUT GREETING DRESS CODE. SO IT'S GUIDELINES FOR THE ADDISON WAY. IS THAT IN THE MISSION? YES. THAT'S THE FIRST PART OF THE, THAT IS GO BACK TO THE MISSION. THE ACTUAL, I WANT JUST SAY THE ACTUAL MISSION STATEMENT. THE VISION STATE. TALK ABOUT THE VISION. THE VISION STATE THE VISION STATEMENT. THE VISION STATEMENT VISION IS THIS RIGHT HERE. THAT'S NOT THERE. THE UNIQUE PLACE, WHICH I THINK IS ATTEMPTING TO DEFINE, TO SEE, LIKE, I WOULD LIKE TO SEE THE ADDISON WAY IN THERE. WORDS IN THERE. YEP. I WOULD, COULD YOU SAY THIS IS KNOWN AS THE ADDISON WAY OR SOMETHING LIKE THAT? SO LET'S JUST A REMINDER, TURN YOUR MIC ON. OH, SORRY. . SO JUST AS CONSIDERATION FOR A SECOND, WE WANT IT PERMEATING EVERYTHING. HE HENCE THE SUGGESTION TO CREATE A KEY FOCUS AREA RELATED TO IT SO THAT WE'RE, WE DON'T LOSE IT. TOP OF MIND. IT'S TOP OF MIND. DOES IT REMAIN TOP OF MIND IF WE MAKE AN AMENDMENT TO THE VISION TO INCLUDE THAT THOUGH? DAVID, DID YOU HAVE A COMMENT? I, I MEAN, I THINK CERTAINLY WE CAN LOOK AT THE, I I DON'T WANT TO SPEND THIS TIME KIND OF DOING THE VISION, BUT I HEAR YOU. WE CAN GO BACK AND I, WHEN WE COME BACK, WE CAN SAY, HERE'S A PROPOSED VISION STATEMENT. I THINK THAT'S FINE. WE CAN DO THAT. WHAT I WOULD SAY, AND I'M AGNOSTIC IF WE WANT TO HAVE A SEPARATE ONE OR NOT, I AM AGNOSTIC TO THAT. WHAT I WOULD SAY IS, IF WE DON'T HAVE A SEPARATE ONE, ONE THING WE CAN DO IS WE'RE ABOUT TO GO BREAK OUT AND DO EACH OF THESE SEVEN. I WOULD MAYBE, MAYBE THE TASK WOULD BE FOR EACH COUNCIL MEMBER. 'CAUSE WE'RE GONNA BREAK THESE OUT BY COUNCIL MEMBER, ENSURE THAT THERE IS IN EVERY SINGLE KEY FOCUS AREA, SOMETHING THAT SAYS OPTIMIZE THE ADDISON BRAND IN DOING THIS. WHETHER [03:40:01] THAT'S IN MOBILITY, WHETHER IN PLACEMAKING WITH MOBILITY, WHETHER IT'S ORGANIZATIONAL EXCELLENCE. AND THEN WE CAN ENSURE TO THE POINT THAT EVERY SINGLE ONE OF THESE TALKS ABOUT THE ASEN BRAND. SO E EITHER ENDS UP AS A KEY FOCUS AREA, OR IT ENDS UP THAT EVERY SINGLE KEY FOCUS AREA HAS AN OBJECTIVE TOWARD THAT POINT. AND THEN, 'CAUSE WE'RE, WE'RE ALL, EVERY SINGLE PERSON IN HERE IS SAYING IT IS VITALLY IMPORTANT. IT'S JUST A MATTER OF WHAT IT LOOKS LIKE IN THIS DOCUMENT. AND EITHER WAY IT'S GONNA BE A SIGNIFICANT PRIORITY. THE, IS THAT AN ACCEPTABLE SUGGESTION THAT WE'RE PERMEATING IT THROUGH EVERY ELEMENT IN THE PLAN AS WE GO THROUGH THE REVISION OF THIS? JUST TRYING TO MOVE US TO SOME CONSENT SO THAT WE CAN MAYBE TACKLE SOME OTHER ITEMS AS WELL. AND I DON'T WANNA DAMPEN THE CONVERSATION, BUT IT'S BEEN ROBUST. AND, UH, IS THAT AN OPPORTUNITY FOR US, AS DAVID'S SUGGESTING TO GO AHEAD AND MAKE SURE WE'RE INFUSING IT AS WE GO THROUGH THE DEVELOPMENT OF THESE? I, I'M SUPPORTIVE. I, WHAT I'D LIKE TO DO, WHAT I'D LIKE TO CLOSE HERE IS THAT WE, LET'S HAVE A VOTE AS TO WHETHER OR NOT IT'S GONNA BE A KEY FOCUS AREA. ABSOLUTELY. AND IF WE, IF THAT DOESN'T PASS, THEN WE, UH, WILL THEN GO DOWN THAT PATH WHERE WE WANNA MAKE SURE THAT IT'S THERE. BUT I, MY PREFERENCE IS THAT IT'S A FOCUSED AREA BECAUSE, BECAUSE WE HAVE NOTHING TO LOSE TO PUT IT ON THERE. CAN WE SEPARATE THAT VOTE, WHETHER IT NEEDS TO BE A KEY FOCUS AREA OR NOT? YES. THAT WOULD BE THE, THAT WOULD BE THE THUMBS UP, THUMBS DOWN. THAT WAS THE SUGGESTION. AND EVERY TIME WE HAVE A SAVE, WE HAVE A VOTE. IN THIS CASE, THAT'S THE, THAT'S THE ONE WE'RE DOING. SO THE SUGGESTION IS A KEY FOCUS AREA RELATED TO THE ADDISON WAY. THUMBS UP, THUMBS DOWN. IT DOES NOT PASS BY THE SIMPLE MAJORITY. THE SUGGESTION THEN BECOMES TO MAKE SURE THAT AS WE GO THROUGH THIS PROCESS OF REFINING THESE, LET'S MAKE SURE IT IS REFLECTED THROUGHOUT THE DOCUMENT. UM, AND AGAIN, THIS IS NOT FINAL, YOU KNOW, THESE ARE, THIS IS AN EVOLUTION THAT WE'RE GOING THROUGH HERE. SO IT'S, IT'S CERTAINLY SOMETHING WHERE WE WANT IT TO BE REFLECTIVE OF WHERE YOU'RE, WHERE YOU'RE AT. AND IT SOUNDS LIKE THERE'S OPPORTUNITIES TO CONTINUE TO HIGHLIGHT IT AS AN OPPORTUNITY FOR US. SURE. SO THANKS FOR THE GREAT DISCUSSION AROUND THIS. IT IS OBVIOUSLY INCREDIBLY VALUABLE TO US AND YOU'VE DONE A GREAT JOB, IN MY OPINION, OF DOING THAT. IT, IT CERTAINLY IS SOMETHING I NOTICED COMING INTO THE COMMUNITY. YOU ARE BRANDED WELL, IN MY OPINION. AND, UH, THE ADDISON WAY IS PERMEATING EVERYTHING YOU DO, WHICH SEEMS GREAT. SO WE'LL MAKE SURE IT'S REFLECTED. THERE ARE OTHER SAVES. I HAVE A QUESTION. YES. DO WE HAVE A MISSION STATEMENT, A WRITTEN MISSION STATEMENT, OTHER THAN THE SLIDE WITH THE, WITH THE CORE VALUES AND THE ADDISON WAY? I'M NOT SAYING THAT'S WRONG, I'M JUST ASKING IF WE HAVE IT WRITTEN. NO, WE SPENT, YOU KNOW, THE VISION STATEMENT WAS ACTUALLY THE RESULT OF LAST YEAR'S YEAH. STRATEGIC PLANNING SESSION. A LIKE, UM, SO I, I DON'T KNOW IF WE HAD A, AND I DON'T KNOW IF WE ADDITIONAL MISSION STATEMENT, BUT OTHER THAN TO SAY THIS IS THE MISSION. YEAH. I MEAN, I THINK IF WE COULD, I THINK WE COULD PROBABLY TAILOR THE VISION STATEMENT BASED ON THE DISCUSSION. AND I, I, I THINK WE CAN PROBABLY HIT EVERYTHING THAT WE'RE OKAY LOOKING FOR. DARREN, DID YOU HAVE EARLIER, DID YOU HIT YOUR SAVE BUTTON? I FORGOT WHAT. OKAY. , SUPPOSED TO DO THAT. HOW ABOUT WE DO THIS? LET'S GO AHEAD AND TAKE A 10 MINUTE BREAK HERE, STRETCH IT OUT. WE'LL COME BACK TOGETHER AND IF WE HAVE ANY FINAL SAVES, WE'LL DO THAT, GET 'EM REFLECTED UP THERE, AND THEN WE'LL GO THROUGH THE PROCESS OF SYNTHESIZING THIS AND CONSOLIDATING IF WE NEED TO MOVING ALONG. WE'RE GETTING THERE. WE'RE GETTING THERE. LIKE I SAID, IT'S SLOPPY. IT COMES TOGETHER, IT'S SLOPPY. IT COMES TOGETHER. THAT'S HOW THIS WORKS. PRETTY SOON WE'RE GONNA MOVE INTO THE NEXT PHASE OF THIS, BUT BEFORE WE DO, WE'VE GOT SOME SAVE BUTTONS STILL OUT THERE, AND I JUST WANNA MAKE SURE THAT WE'VE, YOU TOOK MY BUTTON. I DID. BECAUSE YOUR BUTTON, YOUR BUTTON GOT USED. YOU USED IT, YOU GOT ONE SAVE. AND YOU USE THAT BUTTON. SO I STOLE THE BUTTONS BACK. YES, I'M THAT GUY. I TOTALLY STOLE, I STOLE DAVID'S BUTTON AND HE DIDN'T EVEN GET TO USE HIS, YOU KNOW, SO THAT'S RIGHT. I JUST DID NOT, HE DID GO. I CAN'T EVEN, OH YEAH, YEAH. YEP, YEP. THERE WE GO. THERE WE GO. SO I'D LIKE TO, UM, MOVE, LEVERAGE THE AIRPORT TO MOVE, LEVERAGE THE AIRPORT TO MAXIMIZE BUSINESS GROWTH AND EXPANSION UP UNDER ECONOMIC DEVELOPMENT TO A STRATEGIC OBJECTIVE. AND IT'S CURRENTLY REFLECTED THERE. IT'S BELOW THE LINE AND YOU'D LIKE TO MOVE IT UP? THAT'S CORRECT. OKAY. WELL, WE ALREADY DID. I THOUGHT WE DID THAT ONE. OKAY, GOOD. I THOUGHT THAT WAS A REALLY GOOD IDEA, BUT NO, I GOT IT. THAT'S RIGHT. BUTTONS USED HERE. I DO, I DO HAVE ONE THAT I WAS GONNA DO. OKAY, SO HERE'S, SO THE ONE THAT I WOULD REALLY DO, HOW MANY THANKS. YOU GET ONE, BUT THAT'S OKAY. THAT WAS A, THAT WAS A DEFAULT. THAT WAS A DEFAULT ERROR. WE'RE GONNA JUST HIT A RESET ON THAT ONE, BUT IT'S SO IMPORTANT. WE HEARD IT TWICE, RIGHT? ON THE WHEEL OF FORTUNE. I WOULD BE OUT, BUT THANK YOU FOR NOT FOLLOWING THOSE RULES. THAT'S OKAY. THAT'S OKAY. FOR GUESSING THE SAME LETTER. UM, CONNECT MAJOR DESTINATIONS IN TOWN, UH, TODV, UH, VOP, UH, VILLAGE ON THE PARKWAY AND ADDISON WALK, ET CETERA. [03:45:01] AND THE AIRPORT UNDER MOBILITY AND CONNECTIVITY. I'D LIKE TO MOVE THAT UP. IT IS KIND OF REDUNDANT IN SOME OF THE OTHER ONES, BUT I'D LIKE TO MOVE IT UP SO THAT IT, IT COULD BE CONSOLIDATED. NOT LOST. OKAY. SO MOVE IT, IT'S ON MOBILITY CONNECTIVITY. SO IT'S BELOW THE LINE CURRENTLY, LIKE IT MOVED UP TO MAKE SURE THAT WE, AS WE GO THROUGH THE CONSOLIDATION PROCESS THAT WE'RE INTEGRATING AND REFLECTING THAT I AGREE WITH THAT. IS THAT ACCEPTABLE? CAN WE GET A THUMBS UP, THUMBS DOWN ON THIS? OR ARE THERE QUESTIONS THAT WE NEED TO ANSWER ONE MORE TIME? WHAT, WHICH ITEM IS IT NOW? MOBILITY AND CONNECTIVITY. MO UH, UNDER MOBILITY AND CONNECTIVITY FOCUS AREA, THE STRATEGIC OBJECTIVE. CONNECT MAJOR DESTINATIONS IN TOWN, TOD, UH, VITRUVIAN VILLAGE ON THE PARKWAY, ADDISON WALK, AND THE AIRPORT, ET CETERA. JUST BELOW THE LINE, WE WANNA MOVE IT UP TO STRATEGIC OBJECTIVE. I THINK IT CAN ACTUALLY BE COMBINED WITH SOME THINGS. I'M SORRY. I THINK IT CAN BE COMBINED WITH SOME THINGS THAT ARE ALREADY THERE, WHICH WILL HAPPEN. YEAH, IT WILL FALLS OUT, BUT YEAH. GREAT. OKAY. THUMBS UP ON ABOVE THE LINE. WE'VE GOT THE VOTES ON THAT. LET'S GO AHEAD AND DO IT. DOUBLE THE THUMBS. WE'RE DOING A DOUBLE THUMB TECHNIQUE NOW. I STEAL YOUR BUTTON. YEAH. ALRIGHT. ALL RIGHT. NANCY, WHAT YOU GOT ON THE, UH, FINANCIAL HEALTH AND ORGANIZATIONAL BUTTON? TOO MANY BUTTONS. THAT'S A BUTTONS TODAY. . DAVID'S RIGHT? I SHOULD HAVE GONE WITH FLAGS. I SHOULD, YOU KNOW, IT'S A FLAG. MOVE NEXT TIME. UM, UH, FINANCIAL HEALTH AND ORGANIZATIONAL EXCELLENCE, UM, I WOULD LIKE TO MOVE UP, INVEST IN EMPLOYEE RETENTION AND DEVELOPMENT. IT MAY BE ANOTHER ONE OF THOSE THAT WE CAN GET, YOU KNOW, COMBINED. OKAY. BUT AS YOU SAID, JUST TO KEEP THE FOCUS THERE. SO KEEP THE FOCUS THERE. IT'S ON, UM, FINANCIAL HEALTH AND ORGANIZATIONAL EXCELLENCE. OKAY. YEP. INVEST IN, YEAH. CAN WE LOOK AT, I, I CAN'T SEE THAT ABOVE THE LOOK. YEAH, YEAH, PLEASE, PLEASE GO AHEAD. YEP. PLEASE DO. IF YOU NEED TO TAKE A LOOK AT IT, THE SUGGESTION IS THERE TO JUST MAKE SURE IT'S ABOVE THE LINE. IT MIGHT BE, AGAIN, CONSOLIDATED OR CONDENSED DEPENDING ON HOW THAT WORKS, BUT REFLECTED. IT CAN BE CONSOLIDATED TOO. BUILT OUT STUFF. MM-HMM. IT DOESN'T, IT DOESN'T REALLY FIT IN WITH THE OTHERS TERRIBLY WELL. SO, YEAH. I MEAN, THEN THE ONE BELOW IT ACTUALLY, IT'S A GOOD, THAT ONE IS A LITTLE BIT RIGHT? YEAH. BUT THAT, THAT'S DIFFERENT. IT, WELL IT IS A METHOD FOR DOING THAT. IT COULD BE. OKAY. I LIKE THE SIMPLICITY. I LIKE THE UHHUH SIMPLICITY OF JUST INVEST AND EMPLOYEE CHANGING THE WORDING. PARDON? I CHANGING THE WORDING. YOU LIKE THE WORDING ONE? CHANGING THAT WORDING. IT'S GONNA GO UP AND THEN WE MAKE STOP. YEAH, I WOULD AGREE. IT DOESN'T PLAY OFF. WE RIGHT HERE RETAIN QUALITY ATTENTION. YEAH. EILEEN, YOUR IDEA, BUT THANK YOU. THAT CAME UP VERY FIRST. . IT WAS A WHILE BACK. LET'S WAIT. WE'RE MISSING THE MAYOR ON THIS VOTE, HOWEVER, I'LL VOTE FOR HIM. OKAY. WE GOT IT. OR THUMBS ARE WE THUMBS UP ON ELEVATING IT. LET'S WAIT. LET'S WAIT TILL GET. YES. HEY, LET'S WAIT UNTIL HE GUYS OKAY. YEAH. YEP. WE'RE GONNA GO AHEAD AND WAIT FOR THE MAYOR. OH, YEP. WE'LL GIVE IT A, WE'LL GIVE IT A WAIT ON THAT. WE'LL GO AHEAD AND MAKE SURE WE GOT A GOOD VOTE. TRIED. YEAH, I LIKED IT. I LIKED THE DOUBLE THUMB. IT'S, YOU KNOW, WE SHOULD BE ABLE TO DO THAT, RIGHT? I THINK SO. YEAH. IS THAT THE CALL? OKAY. I'M GONNA SAY THE MAYOR SEEMS TO BE ON A CALL AND I DON'T KNOW WHAT THAT MIGHT LOOK LIKE. SO I WOULD LIKE TO JUST GO AHEAD AND DO A THUMBS UP. THUMBS DOWN. I THINK WE'RE GONNA GET THE THUMBS UP TO MOVE IT. AND I, I, I'VE GOT SOME CLARIFICATION I NEED TO GET. ARE WE, ARE WE TALKING ABOUT MOVING IT UP AND INCLUDING IT WITH THE WORDING WE ALREADY HAVE FOR RECRUIT AND RETAIN QUALITY EMPLOYEES, COMPETITIVE COMPENSATION POLICIES? ARE WE TALKING ABOUT MOVING IT UP? AND IT'D BE SEPARATE THAN THAT. I, MY REQUEST WAS ACTUALLY TO MOVE IT UP AND THEN LET IT MAKE ITS WAY, UH, AS WE DISCUSS A LITTLE BIT FURTHER, WHETHER IT GETS COMBINED OR I JUST WANT THAT, THAT IDEA, THAT STATEMENT TO BE HIGHLIGHTED AND REVIEWED AND HAVE SOME FOCUS ON IT. I'M, I'M NOT SAYING ONE WAY OR THE OTHER, WHETHER IT STANDS ALONE ABOVE THE LINE OR IF IT GETS COMBINED WITH ONE OR THE OTHER. JUST WANNA MAKE SURE IT'S HIGHLIGHTED AND REFLECTED. CONSIDERATION. YEAH, CONSIDERATION. JUST LOOKING FOR A LITTLE BIT MORE CONSIDERATION. I DON'T WANT IT TO DROP OFF QUITE YET. YEP. OKAY. UNDERSTOOD. UNDERSTOOD. SO THE MAYOR, SO THE MAYOR PRO TEM CAN GO AHEAD AND SAY, WE COULD HAVE THIS VOTE. LET'S CALL FOR A VOTE. OKAY, LET'S DO IT. LET'S DO IT. THUMBS UP, THUMBS DOWN ON THAT. JUST TO BE CLEAR THAT WE'RE DOING POLLS, NOT VOTES. WE'RE DOING POLLS. THESE ARE POLLS. YEAH. POLL [03:50:01] POLLING. THAT'S RIGHT. YEAH. LET'S USE OUR TERMING HERE. OKAY, WE GOT IT. LET'S BRING IT UP AND, UH, ASTERISK IT SO IT'S REFLECTED THAT WAY. UH, GOOD POINT. THANK YOU FOR RAISING THE VISIBILITY OF THIS. UH, REALLY APPRECIATE THAT. UH, WE HAVE ONE BUTTON LEFT, I BELIEVE. YEAH. AND I'LL, I'LL DO I NEED, DO I HAVE TO? YOU DO NOT HAVE TO. IF YOU'RE FEELING COMFORTABLE, WE'VE GOT, I LIKE WHERE WE'RE GOING. OKAY THEN, THEN I THINK WE'RE AT THE PHASE WHERE MORE EXPERIENCE JUMP IN AND SORT OF LIKE SITTING BACK GOING COMFORT. SURE ENOUGH. IT DOES. WELL, I CERTAINLY APPRECIATE YOUR DISCRETION IN NOT NEEDING TO USE THE BUTTON. THAT'S GREAT. SO I THINK WE'VE HIT THE POINT WHERE NOW WHAT WE NEED TO DO IS BRING IT AND TRY AND CREATE SOME CONSISTENCY OUT OF IT. UM, SO WHAT WE'VE GOT UP HERE, I'D LIKE TO RUN IT LIKE THIS. I'D LIKE A COUNCIL MEMBER TO OWN ONE OF THE KEY FOCUS AREAS. I'D LIKE STAFF TO SUPPORT THAT COUNCIL MEMBER IN SMALL GROUPS. SO WHAT WE'RE GOING TO DO IS WE'RE GOING TO TRY AND NOT, WE ARE NOT GOING TO CHANGE THE MEANING THAT IS NOT OUR INTENT. ANYTHING THAT'S UP THERE NEEDS TO BE UP THERE. WE WILL GO THROUGH A PROCESS OF SAYING, OKAY, WE HA WE HAVE REDUNDANCY HERE. MAYBE SOMETHING'S AN INITIATIVE. IT'S HOW WE'RE GOING ABOUT, NOT WHAT WE WANT ACCOMPLISH, BUT HOW WE'RE GONNA GO ABOUT ACCOMPLISHING IT. OKAY, WELL WE'RE GONNA ROLL THAT UP UNDER THAT AND MAKE SURE THAT IT'S CLEARLY REFLECTED. SO ANYTIME WE HAVE AN INITIATIVE, IT'S ALREADY HERE. WE'LL MAKE SURE THAT IT'S CLEAR. ABSOLUTELY. SO WE'LL EACH OWN AN AREA, THEN WE'LL WORK WITH STAFF TO REFINE THE WORDING, ELIMINATE ANY REDUNDANCIES. SO IF WE'VE GOT IT WORDED TWO DIFFERENT WAYS IN THE SAME ITEM, WE'LL ELIMINATE ANY REDUNDANCIES THAT WE SEE. ANYTHING THAT'S AN INITIATIVE OR A PROJECT THAT IS THE HOW WE GO ABOUT DOING SOMETHING. WE CAN PUT AN ASTERISK NEXT TO IT, BUT WE DON'T WANT THAT TO BE A STRATEGIC OBJECTIVE. THE STRATEGIC OBJECTIVE IS WHAT WE'RE TRYING TO GET AFTER. THE, HOW WE GO ABOUT DOING IT IS THAT OBJECTIVE LEVEL. SO WE DON'T WANNA BE IN THAT LEVEL AS MUCH AS WE CAN AVOID BEING IN THAT LEVEL. BUT THE IDEA HERE IS, I'VE LEARNED FROM TRYING TO DO THIS ON A GROUP LEVEL. IF WE GO THROUGH EVERY SINGLE ONE, WE'RE GONNA SPEND ALL DAY DOING IT. WHAT I FIND IS IT'S EASIER FOR INDIVIDUAL SMALLER GROUPS TO CONSOLIDATE THIS AND THEN BRING IT BACK AND REPORT OUT. AND WE'LL REPORT OUT ON WHAT IS DEVELOPED. IT WILL BE IN COMPLETE CO CONSISTENCE WITH WHAT IS ALREADY UP THERE. AGAIN, WE ARE NOT CHANGING INTENT. NOW WE HAVE MADE SOME DECISIONS RELATED TO HOW WE WANT TO PROCEED. SO DON'T CHANGE INTENT, BUT LET'S FIND A WAY TO WORDSMITH IT BETTER IN SMALLER GROUPS. THAT'S WHAT WE'RE AFTER. IS THAT ASSIGNMENT CLEAR WHAT WE'RE ATTEMPTING TO DO? SO WOULD SOME OF THOSE UP THERE MAYBE? SO WOULD SOME OF THOSE UP THERE BECOME INITIATIVES? YES, THAT IS CORRECT. SO IF YOU HAVE ONE UP THERE THAT LIKE TURNS INTO AN INITIATIVE, TAKE A TAKE A MOMENT AND PUT AN ASTERISK UP THERE. IT'S NOT GONNA MAKE OUR STRATEGIC OBJECTIVES, BUT STAFF IS HERE TO MAKE SURE THAT ANY ONE OF THOSE INITIATIVES OR ANYTHING THAT'S REFLECTED UP THERE IS GONNA GET PUT UNDER THE INITIATIVES OKAY. SIDE OF THE CATEGORY. SO IF IT'S MADE, IT, IT'S NOT GOING AWAY, IT JUST MAY BE REFLECTED AS AN INITIATIVE. BUT THAT'S YOUR DECISIONS TO MAKE AS YOU GO THROUGH THIS PROCESS. AND THAT'S WHAT WE'RE ASKING YOU TO BE DISCERNIBLE OF. OKAY. SO YOU WANT VOLUNTEERS FOR THIS. IF YOU WOULD LIKE TO OWN A FOCUS AREA YES. I WOULD LOVE YOU TO VOLUNTEER FOR YOUR FOCUS AREA. YES. YOU'VE GOT A BUTTON STILL. OKAY. THERE YOU GO. WE HEARD IT. SO IF I THE LADIES PICK FIRST THEIR CATEGORIES, I WOULD LIKE TO BE ONE OF THE FIRST MALES TO THEN PICK OF INTEREST TO ME. OKAY. WHAT? OKAY. I USE MY BUTTON. SAY I USED MY BUTTON. YOU DID, YOU DID USE YOUR BUTTON COUNCILWOMAN TO CHOOSE FIRST, IF THAT'S POSSIBLE. I WOULD LIKE TO BE THE FIRST OF THESE MEN IN THE ROOM. PICK . HEY PAIGE, IF I GET, JUST MAKE ONE JUST TO MAYOR BUTTON ONE THING. JUST AS WE GO OFF WITH OUR CHARGES. UM, AND I JUST MAKE SURE WE'RE ALL ON THE SAME PAGE. I BELIEVE WE DID HAVE CONSENSUS ON WE'RE GONNA TRY TO, IN EACH ONE MAKE SURE THAT WE REFERENCE THE ADDISON BRAND IN EACH ONE OF THESE. AND SO MAYBE THAT'S THE ONE KIND OF CAVEAT AS YOU DO THAT KEEP THAT IN MIND IS YOU'RE TRYING TO ABSOLUTELY. GREAT POINT, GREAT POINT IN ADDISON. AND, UH, I'LL HONOR YOUR BUTTON. I APPRECIATE THAT. UH, YOU KNOW, LADIES, FIRST IN TERMS OF YOUR CHOICES FOR STAFF, WHAT I'D ASK FOR YOU TO DO IS IF THERE'S A RELEVANT AREA THAT YOU ARE MOST CLOSELY TIED TO WORK WITH THAT PARTICULAR COUNCIL MEMBER ON GETTING THAT REFINED. WE ALL WE'RE ASKING FOR IS THAT INTELLECTUAL HONESTY AS WE GO THROUGH THIS PROCESS. I LIKE, WHICH IT'S LIKE A SMORGASBORD. I DON'T KNOW WHICH, WHAT WOULD YOU LIKE? I DON'T LIKE JEOPARDY. I'LL TAKE PUBLIC SAFETY. PUBLIC SAFETY. THE 300. YEAH. . PUBLIC SAFETY. WE GOT IT. ABSOLUTELY. UH, ECONOMIC DEVELOPMENT. REVITALIZATION. ECONOMIC DEVELOPMENT. REVITALIZATION. YES. COMMUNITY [03:55:01] ENGAGEMENT. COMMUNITY ENGAGEMENT. FINANCE, HEALTH AND ORGANIZATIONAL EXCELLENCE, IF THAT'S OKAY. MOBILITY, MOBILITY, MARRIAGE, EQ. I'LL TAKE WHAT'S LEFT. YOU'LL TAKE WHAT'S LEFT. INFRASTRUCTURE DEVELOPMENT AND MAINTENANCE. INFRASTRUCTURE DEVELOPMENT MAINTENANCE. AND THAT MEANS VIBRANT, ACTIVE COMMUNITY IS WHAT WE'RE AT. OKAY. SO AGAIN, IF, IF THE, IF THE STRATEGIC OBJECTIVE AS STATED IS FINE, JUST REWRITE IT. JUST REWRITE IT. AS CLEAR AS IT IS. WE DON'T HAVE TO WORDSMITH EVERYTHING. IF IT IS NEEDING TO BE CONSOLIDATED WITH INTELLECTUAL HONESTY, DO YOUR BEST TO GO AHEAD AND ELIMINATE REDUNDANCIES AND CREATE SOMETHING. IF SOMETHING IS A STRATEGIC OBJECTIVE, GREAT. LET'S MAKE SURE IT'S REFLECTIVE. IF IT'S A PROJECT OR INITIATIVE, LET'S MAKE SURE WE PUT AN ASTERISK NEXT TO IT SO THAT IT'S NOT LOST THROUGH THE PROCESS. AND AS DAVID SAID, LET'S MAKE SURE THAT WE KEEP ADDISON WAY TOP OF MIND AS WE'RE GOING THROUGH THIS RIGHT HERE, GOING THROUGH THIS PROCESS. OKAY. WE'RE GOING TO TAKE 20 MINUTES TO WORK WITH STAFF TO GO AHEAD AND DO THIS, AND THEN WE'LL BRING IT BACK SO WE CAN GO OUT HERE, BREAK OUT, COME BACK IN 20 MINUTES. AND SO WE'LL, I'LL LET YOU GET THAT TIMER GOING, BUT WE'RE LOOKING AT, LET'S CALL IT 55. WE'LL GIVE IT 24 MINUTES. OKAY. 55 AFTER WE WILL COME BACK AND BE READY TO REPORT OUT. LET'S TAKE A LOOK AT WHAT WE'VE GOT HERE. I WANNA DO TAKE SOME TIME TO DO REPORTING OUT SO THAT WE, SO THAT EVERYBODY CAN UNDERSTAND WHAT WE WENT THROUGH, HOW WE MADE SOME OF OUR DECISIONS, WHAT IT LOOKS LIKE. AND THEN ONCE WE GET DONE WITH THE REPORT OUT, I WANT TO JUST MAKE SURE THAT WE'VE GOT OUR GUT CHECK AGAIN. YOU KNOW, ARE WE, ARE WE ON TASK? DO YOU, ARE WE OKAY WITH THE CONSOLIDATIONS THAT WE DID HERE? UM, AND I HAD THE CHANCE TO KIND OF GO AROUND AND SEE HOW EVERYBODY'S DOING IT. AND I REALLY APPRECIATE YOU ALL STICKING WITH THE TASK AT HAND AND DOING WHAT WE NEEDED TO GET DONE. SO I REALLY APPRECIATE THAT. UM, LET'S GO AHEAD AND MAYBE START WITH OUR ECONOMIC DEVELOPMENT AND REVITALIZATION TEAM RIGHT HERE. MAYBE WE COULD HAVE SOMEBODY COME UP AND TALK ABOUT WHAT YOU DID WITH THAT PROCESS ITSELF. AND DO, DO YOU, DO YOU WANT ME TO, DO YOU WANT ME TO, UM, RATE IT ALL OR JUST TELL WHAT WE DID? YEAH, MAYBE JUST, UH, TELL, MAYBE JUST TELL 'EM SOME OF THE BIG CHANGES. SO LIKE MICROPHONE ACTUALLY IF YOU READ IT, YOU WANT ME TO READ IT? READ IT. OKAY. GREAT. OKAY. SO WE'RE FOCUSED DOWN HERE. THIS IS, THIS IS THE REDO DOWN HERE. YEP. . IS IT ON? IS IT ON? YEAH. OKAY. SO, UH, THIS ONE IS PRETTY MUCH THE WAY IT WAS. UH, PURSUE NEW ECONOMIC DEVELOPMENT AND ZONING TOOLS TO REVITALIZE DECLINING AREAS. UH, IMPLEMENT THE TOD AND LEVERAGE THAT INVESTMENT AS A CATALYST TO IMPROVE THE SURROUNDING AREA. UM, THERE WILL BE A LOT OF INITIATIVES, YOU KNOW, COME UNDER THERE. A LOT OF THEM, UM, PROMOTE PREMIUM DEVELOPMENT IN ALL FORMS THROUGH THE VISION ESTABLISHED IN THE TOWN'S NEW COMPREHENSIVE PLAN, OPTIMIZE AND MARKET ADDISON'S BRAND UNIQUENESS AND OUR ADDISON WAY CULTURE. LEVERAGE THE ADDISON AIRPORT TO MAXIMIZE BUSINESS GROWTH AND EXPANSION, REVITALIZE EXISTING HOTELS AND ATTRACT HIGH QUALITY HOTEL AND MEETING SPACE OPTION. IT'S KIND OF A VOID IN TOWN. YEAH. SO WE HAD ONE, UM, THIS WHEN THAT WE MOVED TO INITIATIVE WORK WITH PROPERTY OWNERS TO ADAPT BUILDINGS TO THE NEEDS OF THE MODERN WORKFORCE FORCE. AND, UM, ALSO FOR THIS, WHEN WE ADDED THE INITIATIVE, WE TOOK OFF THIS DETAIL OF INWOOD AND MIDWAY AND JUST HIGHLIGHTED AN INITIATIVE, ECONOMIC DEVELOPMENT AND ZONING TOOLS FOR INWOOD CORRIDOR. I LOVE IT. ROUND OF APPLAUSE. THE TEAM. GREAT WORK HERE. THANK YOU. COUPLE COMMENTS. GREAT. ON THIS, RIGHT, WE HAVE THE, WHAT'S THAT'S OUR STRATEGIC OBJECTIVES AND WE HAVE SOME HOW'S. AND SO WE TOOK THOSE AND WE PUT THEM IN THE HOW'S. THOSE ARE OUR INITIATIVES. EVERYTHING CAPTURED UP HERE IS CAPTURED DOWN HERE. THAT'S EXACTLY WHAT WE WERE AFTER. SO, NICE WORK TEAM. UH, LET'S GO. YEP. WE OH, YOU'RE RIGHT. LET'S, UH, ARE WE OKAY? ARE YOU FEELING GENERALLY OKAY ABOUT WHAT THEY DID? EXCELLENT. EXCELLENT. LET'S MOVE ON TO FINANCIAL AND THANKS FOR KEEPING ME HONEST ABOUT THAT. LAUREN. FINANCIAL HEALTH AND ORGANIZATIONAL EXCELLENCE. THANK YOU TO STEVEN AND ASHLEY FOR, AS I SAY, ASSISTING, REALLY GUIDING. UM, SO, UH, WHAT WE DID WAS, UH, MOVED A COUPLE, TWO INITIATIVES AND DID SOME REWARDING ENDED UP WITH, UH, ATTRACT, RETAIN AND DEVELOP TOP TIER EMPLOYEES. AND THEN INITIATIVE UNDER THAT WOULD BE, UH, EXPLORE INNOVATIVE NON-TRADITIONAL BENEFITS TO ATTRACT AND RECRUIT, RETAIN TOP TIER EMPLOYEES, GOOD REWARD SYSTEMS, CAREER PATHS, UH, BRAVE CULTURE 2.0, ET CETERA. UM, IMPLEMENT CONTINUOUS IMPROVEMENT AND BUSINESS PROCESS EFFICIENCIES, [04:00:01] MAXIMIZING THE ADDISON WAY AND BRAND. AND WE COMBINED ONE AND THREE INTO MAINTAIN CREDIT RATING AND FISCALLY RESILIENT BUDGET PROCESS. AND WE DID HAVE, AND WE HAVE INITIATIVE UNDER THERE OF THIS ONE, MAINTAIN CREDIT RATING AND, AND FUND BALANCE POLICIES. WE HAD A LITTLE BIT OF QUESTION ABOUT MAINTAIN PHYSICALLY RESILIENT TAX BASE BEING, DOES THAT MEAN WE HAVE DIVERSIFICATION IN OUR TAX BASE? WE'RE LOOKING AT, UH, NOT BEING AS DEPENDENT ON THIS OR THAT. UM, AND WE TRIED TO GO SELL IT TO ECONOMIC DEVELOPMENT. THEY DIDN'T TAKE IT. SO WE JUST LEFT IT, UH, OVER HERE WITH REGARD TO A BUDGET PROCESS RESILIENCY, IN OTHER WORDS, DON'T RELY TOO MUCH ON THIS OR THAT. STEVEN AND HIS TEAM ALREADY DOES THAT. SO, UM, DOES THAT MAKE SENSE? AND THEN, UM, NUMBER TWO, REWORDED THAT A LITTLE BIT. EXPLORE OPPORTUNITIES FOR CONSOLIDATING AND OR EXPANDING TOWN FACILITIES SO WE, UH, ADDED AND OR EXPANDING INSTEAD OF JUST CONSOLIDATING. 'CAUSE IT MAY, YOU KNOW, JUST WANT TO LEAVE THAT OPEN ENOUGH TO HAVE THE FLEXIBILITY. OKAY. THAT'S IT. JUST REAL QUICK, I WANT TO JUST KIND OF DO A GUT CHECK. ARE WE FEELING GENERALLY OKAY WITH WHAT THE TEAM'S BEEN DOING THERE? MM-HMM. OKAY. I'M SEEING THE YESES. THAT'S GREAT. NICE WORK. NICE WORK. MOBILITY AND CONNECTIVITY. I'VE GOT MOBILITY AND CONNECTIVITY AND I WANT TO THANK, UH, JOEL FOR ALL HIS HELP AND ALSO HIS PERFECT WRITING . UM, DAVID AND SHANNON. UM, WE HAD A LOT OF HELP OVER HERE. SO BASICALLY WE ENHANCED OR CLEANED UP A LOT OF THIS WORDING, UM, TO END UP WITH FACILITATE BUILD OUT OF ADDISON AS A MAJOR NORTH DALLAS TRANSPORTATION HUB, IMPROVE EAST WEST PEDESTRIAN CONNECTIVITY, UPDATE AND IMPLEMENT, IMPLEMENT THE MASTER TRANSPORTATION PLAN, ADDRESS FIRST MILE LAST MILE, TOD CONNECTIONS, CONNECT MAJOR DESTINATIONS IN TOWN, IPRO, IMPROVE PEDESTRIAN SAFETY, WHEREVER THAT MIGHT BE, TRAIL STREETS, EVERYTHING. YEP. UM, ENHANCE ALL ENTRY POINTS INTO TOWN WITH THE ADDISON BRAND. AND THEN SO, SO ONE OF THESE ITEMS ENHANCE TECHNOLOGY FOR TRAFFIC CONTROLS AND SIGNAL SIGNALIZATION. WE DECIDED THAT THAT WASN'T AN INITIATIVE. SO WE THAT'LL BE AN INITIATIVE UNDER, UNDER THIS. THAT'S GREAT. GREAT JOB. I THINK THAT'S VERY MUCH THE HOW, SO THAT'S A LOT OF CONSOLIDATION THAT YOU DID AND I THINK YOU DID AN EXCELLENT JOB AT PHRASING THINGS, BUT GUT CHECK. HOW ARE WE FEELING ABOUT THAT? DIGGING WHAT THEY CAME UP WITH. NICE. WE'RE ONTO THE NEXT NICE WORK TEAM. ROUND OF APPLAUSE. GREAT WORK. VIBRANT ACTIVE COMMUNITIES. VERY GOOD. SO THANKS TO MY TEAM HAD JAN AND ASHLEY. WE HAD A SMALL BUT MIGHTY TEAM AND WHAT WE ENDED UP WITH IS WE ENDED UP WITH ONLY THREE STRATEGIC OBJECTIVES, WHICH, BECAUSE AS WE, THE MORE WE LOOKED AT IT, THE MORE IT LOOKED LIKE THESE WERE INITIATIVES UNDERNEATH SOME OF THOSE. SO, AND, AND WE'RE WE'RE TOTALLY GOOD WITH THAT BECAUSE WHAT, YOU KNOW, TO ASHLEY'S POINT, IF WE HAVE SOME REALLY GOOD, A FEW GOOD ONES THAT WE CAN REALLY FOCUS ON, THEN THAT'S MUCH MORE MANAGEABLE THAN HAVING A WHOLE LAUNDRY LIST OF OBJECTIVES. AND SO WHAT WE ENDED UP WITH WAS THE, UH, EXTEND THE VISITOR EXPERIENCE BY ACTIVATING OUR COMMUNITY PARTS AND TOWN ASSETS. AND THIS WAS A COMBINATION WHERE WE CONSOLIDATED TWO DIFFERENT ONES AND THEN WE HAVE A NUMBER OF INITIATIVES UNDERNEATH THOSE WITH, UH, MULTI-DAY AND NIGHT PROGRAMMING. UTILIZE THE ADDISON THEATER TO, TO BROADEN PROGRAMMING, CONTINUE TO EXPAND SPECIAL EVENTS TO ATTRACT PEOPLE AND ENHANCE MARKETING EFFORTS FOR EVENTS INCLUDING THIRD PARTY. SO THAT WAS A, A CONSOLIDATION AS WELL. DAILY ACTIVATION OF ADD OF CIRCLE PARK TO ATTRACT VISITORS AND SUPPORT THE TOD. THEN THE NEXT NEXT OBJECTIVE WAS ENHANCE ADDISON GATEWAYS AND VISUAL APPEAL OF STREETSCAPES TO OPTIMIZE THE ADDISON BRAND. AND THEN THE LAST ONE WAS VISION AND CREATE SPECIAL MOMENTS THAT MAKE PEOPLE WANT TO BE IN ADDISON ART EVENTS. A A C MARKETS, AGAIN TO OPTIMIZE THE ADDISON BRAND BECAUSE WE THINK THESE ARE ALL THE THINGS THAT GIVE PEOPLE THE PERCEPTION AND THEIR EXPERIENCE IN ADDISON AND IT IS ABOUT THE ADDISON BRAND. SO THAT'S WHAT WE ENDED UP WITH. RIGHT, ABSOLUTELY. MAYOR, STICK WITH US FOR A SECOND. I HAVE ONE, ONE QUESTION ON THIS. YEP. THIS IS DAILY ACTIVATION OF ADDISON CIRCLE PARK. YES. ALRIGHT. ALRIGHT. GOT IT. NO, AS OPPOSED TO THE CARROLLTON CIRCLE PARK. WELL, ALL PARTS. YOU COMFORTABLE? YES. I HAVE A QUESTION TOO. QUESTION. SO THIS ALL SEEMS TO BE VERY VISITOR ORIENTED. DID Y'ALL ADDRESS AT ALL RESIDENT ORIENTATION FROM A VIBRANT, ACTIVE PERSPECTIVE? SO, SO YEAH, [04:05:01] WE ACTUALLY DISCUSSED THAT. WHAT, OH, SORRY, MIKE, HERE'S THE GOOD MICROPHONE RIGHT HERE. YEAH. YEP. COME ON. WE ACTUALLY DISCUSSED THAT. UM, THE ONES THAT WE WERE LOOKING AT SEEMED VERY VISITOR FOCUSED AND NOT RESIDENT. AND WE DISCUSSED COULD WE PUT RESIDENT IN THERE. BUT I THINK THE RULES FOR THIS EXERCISE WAS NOT TO CHANGE THE INTENT. AND SO, UM, WE WERE DIRECTED TO LEAVE IT LIKE IT WAS, BUT INTERNALLY OUR GROUP DID FEEL LIKE THERE WAS AN OPPORTUNITY THERE THAT PROBABLY NEEDED TO BE CAPTURED. EXCELLENT. SO LET'S TALK ABOUT IT FOR A SECOND HERE. WE'RE GONNA GO AHEAD AND I WANT TO EARMARK THIS ONE WITH A YELLOW DOT JUST TO REFLECT THAT YOU DID THE ASSIGNMENT. I REALLY APPRECIATE THAT THIS IS AN IMPORTANT EDIT THAT WE MIGHT CONSIDER, WHICH IS TO SAY, DOES IT, DOES IT HELP US IF WE GET INTO ADDING IN THE WORD RESIDENT? UH, UH, YOU KNOW, DOES THAT ACTUALLY DO IT? YOU HAD OBVIOUSLY THIS DISCUSSION AT THE TABLE WAS THAT IT BASICALLY, IF WE, IF WE ADD IN RESIDENT THAT HELPS TO CAPTURE THIS EVEN BETTER IS, IS THAT SOMETHING THAT WE CAN DO IN, IN TERMS OF THAT? I MEAN, I DON'T WANNA CHANGE INTENT. THIS IS WHAT, WHAT WHAT WE AGREED UPON. BUT IF WE HAD RESIDENT, DO WE ACTUALLY END UP MOVING US IN THE RIGHT DIRECTION ON THIS? WHAT IF, WHAT IF WE JUST HAD EXTEND THE, THE EXPERIENCE, EXTEND THE EXPERIENCE RATHER THAN ADD VISITOR, RESIDENT, ALL THESE VARIOUS OKAY. EXTEND THE EXPERIENCE OR REMOVE THE WORD VISITOR. EXTEND THE EXPERIENCE BY ACTIVATING OUR COMMUNITY PARTY. I'D SAY BOTH IN, YOU WOULD LIKE BOTH IN EXTEND THE RESIDENT AND VISITOR EXPERIENCE. YES. YEAH. IF, IF WE'VE GOT, OKAY. EXTEND THE VISITOR AND RESIDENT EXPERIENCE AN ACCEPTABLE EDIT. DOES THAT FEEL RESIDENT AND VISITOR? RESIDENT AND VISITOR. RESIDENT AND VISITOR. YEP. RESIDENT AND VISITOR. YES. WE'VE GOT IT. LET'S GO AHEAD AND MAKE THAT EDIT. GREAT JOB. THANKS FOR STICKING WITH THE ASSIGNMENT AND THANKS FOR MAKING THE EDIT. YES, DAVID. UH, SO I THINK MOBILITY AND VIBRANT ACTIVE COMMUNITY, I THINK THE GATEWAY ONE SOUNDS ALMOST THE SAME ON BOTH. SO WE COULD PROBABLY PICK ONE OR THE OTHER. I WOULD BE THROWING IT OUT THERE. I MEAN, I, I THINK IT COULD MAKE SENSE JUST TO, YOU KINDA TAKE IT OFF THE MOBILITY AND KEEP IT IN VIBRANT, BUT THEY ARE THE SAME. WE'RE SAYING THE SAME THING IN BOTH. SO I WOULD PUT THAT OUT THERE FOR DISCUSSION. YEAH. AGREEMENTS OUT OF THAT. IT'S THAT LAST ONE. I WOULD MOVE IT. LAST BULLET POINT. THE LAST BULLET POINT HERE WE'RE SAYING WHICH ONE IT BELONGS UNDER HERE. YEAH. SO YOU'RE SAYING IT BELONGS UNDER THE VIBRANT AND ACTIVE COMMUNITY. IS THAT SAYING IT INCORRECT? IT'S ALREADY KIND OF THERE AND IT'S THERE KIND OF, RIGHT. SO ARE WE ELIMINATING IT OVER HERE THEN? YEAH. . YES. THUMBS UP. OKAY. ALRIGHT. SO WE'LL MAYBE IT'S A, UH, INITIATIVE. IT'S, IT'S AN INITIATIVE UNDER THERE. MAYBE WE CAN JUST ASTERISK IT. I THINK WHAT'S IMPORTANT IS IT WON'T BE, IT WON'T BE REFLECTED HERE AS A STRATEGIC OBJECTIVE. YEAH. IT WILL BE REFLECTED IN VIBRANT ACTIVE COMMUNITIES AS A STRATEGIC OBJECTIVE. IF IT NEEDS TO BE AN INITIATIVE IN ORDER TO PRESERVE INTEGRITY OF IT, WE CAN HAVE IT AS AN INITIATIVE UNDER HERE IF IT NEEDS TO BE. BUT IT SOUNDS LIKE WE'VE GOT IT COVERED RIGHT THERE. YEP. OKAY. LET'S MOVE ON HERE. WE'VE GOT INFRASTRUCTURE DEVELOPMENT AND MAINTENANCE INFRASTRUCTURE. YEAH. THANK YOU NICK. GREAT JOB. ALRIGHT, HERE WE GO. UH, UH, JUST LIKE EVERYONE ELSE, I WANNA THANK, UH, THE STAFF AND DAVID FOR PUTTING THIS TOGETHER. IT'S GREAT TO HAVE, UH, HAVE THIS OPPORTUNITY TO, TO HASH OVER THESE LOOK AT AT HOW IT IMPACTS OUR TOWN. AND NICK AND LAUREN, THANK YOU VERY MUCH. I KNOW YOU'RE DOING A LOT OF WORK HERE FOR US AND APPRECIATE IT. SO OURS WAS PRETTY, WE WERE FORTUNATE IN, UM, INFRASTRUCTURE DEVELOPMENT AND MAINTENANCE. UH, WHAT WE DID INITIALLY WAS WE WENT THROUGH HERE AND MADE SURE WE UNDERSTOOD WHICH WERE OBJECTIVES AND WHEN, WHICH WERE INITIATIVES. FAIR, FAIR. FAIRLY STRAIGHTFORWARD. UH, SO WHEN WE REWROTE THEM, WE DID NOT WORDSMITH THEM. THAT WAS OUR INTENT. SO THEY, IT SHOULD JUST HAVE BEEN THE SAME. UH, SO OUR INITIATIVE, UH, EXCUSE ME, OUR, ONE OF OUR OBJECTIVES FROM THE LIST IS TO CONTINUE TO INVEST IN AND MAINTAIN OUR ASSET MANAGEMENT PLAN. THE SECOND OBJECTIVE WAS TO EVALUATE INFRASTRUCTURE NEEDS FOR NEW DEVELOPMENT AND REDEVELOPMENT. AND THEN OF COURSE UNDER THAT WE WOULD GO TO THE INITIATIVES. UH, WHICH OF CO UH, WOULD THESE CAN STAND PERHAPS A LITTLE BIT OF TWEAKING ONCE IT GETS TO THE STAFF LEVEL. UH, BUT WE'RE CERTAINLY OPEN, UM, COMMENTS HERE. WE DO HAVE A QUESTION ON ONE OF THESE, WHICH I'LL GET TO. UH, BUT, UH, THE FIRST INITIATIVE WAS TO, I ID ALTERNATE FUNDING SOURCES FOR INFRASTRUCTURE NEEDS. THE NEXT ONE IS FUND NEWTOWN FACILITIES AND MAINTENANCE OF EXISTING, UH, FACILITIES, WHICH ISN'T ON HERE, BUT IT'S A, UH, IT SHOULD BE. UH, THE THIRD IS ADDRESS IMMEDIATE FACILITY MAINTENANCE NEEDS AND PROCEED WITH CONSTRUCTION OF POLICE AND MUNI COURT FACILITY. AND LASTLY, LEVERAGE ASSET MANAGEMENT TO FOCUS REPLACEMENT RESOURCES. [04:10:02] SO I THINK THAT WAS THAT THE ONE BILL WHERE WE WERE, WE WEREN'T QUITE CLEAR ON FOCUS REPLACEMENT RESOURCES. WE WANNA MAKE SURE WE CAPTURED THE INTENT OF THAT. YEP. SO, SO NOT SURE WHAT GROUP THIS CAME FROM RIGHT HERE. LEVERAGE ASSET MANAGEMENT TO FOCUS REPLACEMENT RESOURCES WAS WHO WAS, WHO WAS IN THAT GROUP? CAN YOU WELL, WE WERE SORRY. THE IDEA WAS TO USE OUR ASSET MANAGEMENT SYSTEM TO DETERMINE WHERE WE USE OUR MAINTENANCE FUNDS MORE STRATEGICALLY TO FOCUS THEM IN INSTEAD OF JUST A SCATTERSHOT EFFECT TO ABLE TO GO IN AND LOOK AT LIKE FOR OUR CASE, OUR WATER LINES OR OUR ROADS OR WHATEVER THAT ARE, YOU'RE SHOWING RED TO BE ABLE TO GO IN AND PINPOINT WHERE WE NEED TO APPLY THE RESOURCES MORE, UH, MORE EFFECTIVELY. YEP. SO UNDERSTANDING THAT, THANK YOU SHANNON. SO UNDERSTANDING THAT PROBABLY LEVERAGE ASSET MANAGEMENT TO FOCUS REPLACEMENT RESOURCES AS INDICATED BY THE EVALUATION SHOWN ON THE ASSET MANAGEMENT SYSTEM. YEAH. SYSTEM OR PROCESS. I THINK THIS IS ONE THAT WE CAN WORDSMITH A LITTLE BIT AND MAYBE WHEN WE GET TO THAT NEXT LEVEL, WE TAKE SOME TIME TO GO AHEAD AND WORDSMITH IT. SO WE'RE A LITTLE CLEARER ABOUT THAT INTENT RIGHT THERE. BUT UNDERSTANDING WHAT WE'RE AFTER IT IS CORRECTLY IDENTIFIED AS AN INITIATIVE. SURE. THAT'S THE HOW. SO I THINK YOU DID A GREAT JOB. WHICH MEANS WE HAVE TWO OBJECTIVES HERE AND WE HAVE MULTIPLE INITIATIVES UNDER THAT, WHICH IS GOOD. THAT'S THE KIND OF THING WE WANT TO SEE. THOSE ARE FOCUSED EFFORTS. UM, AND THE HOW HOW WE GO ABOUT IT. YES. SO, AND I DO ALSO WANNA POINT OUT THAT UNDER ONE OF THESE WE ADDED THE, UM, FUN NEW, WHAT WE ADDED WAS, SORRY, WHAT WE ADDED WAS WITH ADDISON BRAND IN MIND. SO THE, TO THE COMPLETE SENTENCES, FUN NEW TOWN FACILITIES AND MAINTENANCE OF EXISTING WITH ADDISON BRAND IN MIND. AND THANK YOU FOR REFLECTING THE ADDISON BRAND AGAIN. I THINK EVERYBODY'S DONE A REALLY GOOD JOB SO FAR OF MAKING SURE THAT THAT'S BEEN CAPTURED IN ALL OF THESE. HOW ARE WE FEELING ABOUT THIS? WE FEELING GOOD ABOUT, I HAVE A QUESTION. QUESTION. OKAY. SO THE SECOND ONE FROM THE BOTTOM IS, UH, ADDRESS IMMEDIATE FACILITY MAINTENANCE NEEDS AND PROCEED WITH CONSTRUCTION OF POLICE COURT FACILITY. SO IT LOOKS LIKE THE SECOND HALF OF THAT SENTENCE YOU JUST BOUGHT A POLICE STATION AND MUNICIPAL COURT. AND MUNICIPAL COURT AND WE'RE NOT THERE YET. RIGHT. OKAY. PROCEED WITH CONSIDERATION. PROCEED WITH CONSIDERATION OF THAT SINCE WE'RE NOT THERE. I ACTUALLY THINK THAT'S COVERED IN THE, THE ASTERISK ABOVE THAT FUND FUND NEW TOWN FACILITIES AND MAINTENANCE OF EXISTING WITH ADDISON BRAND IN MIND. YES. SO WE'RE COVERING IT THERE. AND THIS IS MAYBE, UM, THAT'S MAYBE A STEP BELOW THAT. YEAH. IF INDEED THAT'S WHAT WE WANNA DO AS OPPOSED TO ONE FACILITY THAT ADDRESSES ALL TOWN NEEDS. OKAY. BECAUSE THAT HAS NOT BEEN DETERMINED YET TO THE BEST OF MY KNOWLEDGE. YEAH. WE'VE NOT DETERMINED THAT WE'RE DOING THAT YET. OKAY. SO WE HAVEN'T MADE A DETERMINATION ON THIS. YEAH. CAN WE MARK THIS WITH A YELLOW DOT? I JUST WANNA MAKE SURE WE'RE CAPTURING THAT REAL QUICK. START BUILDING A POLICE STATION BECAUSE WHETHER WE CALL IT OUT SPECIFICALLY SEPARATELY, WE WANT ONE VERSUS IT'S IMPLIED INSIDE OF THE OTHER ONE. AND THEN HOW WE GO ABOUT DOING THAT RIGHT, IS IS IS UP TO YOU BECAUSE WE HAVEN'T MADE THAT DECISION YET TO FUND THIS. SO WE'VE GOTTA, BUT THE CONSIDERATION I THINK IS A GOOD ONE. SO THIS MIGHT BE ONE THAT WE, WE MIGHT REMOVE THAT ONE IN FAVOR OF THIS ONE ABOVE IT. WHICH ADDRESSES I THINK A SIMILAR THING. IT'S JUST HOW, WHICH ONES ARE WE DOING? WHICH ONES ARE WE DOING? I THINK IT'S IMPORTANT TO KEEP IT SEPARATE, BUT KNOWING THAT WE'VE NOT VOTED ON OR APPROVED ON THE INGO. OKAY. WE HAVE TO GO THROUGH THAT PROCESS. I, I THINK LET'S, UH, WRITE SOMETHING RELATED TO CONSIDER. CONSIDER THESE ARE, THESE ARE OBJECTIVES, THEY'RE INITIATIVES, THESE ARE INITIATIVES. NONE OF THESE, NOT ALL OF THESE HAVE BEEN APPROVED. RIGHT, RIGHT, RIGHT. THEY'RE JUST THINGS WE'RE GONNA MAKE SURE ON. THAT'S CORRECT. THAT'S CORRECT. SO AGAIN, THIS MAY BE ONE OF THOSE EDITS THAT AS YOU, AND AGAIN, I JUST WANT YOU TO TAKE THE TIME TO THINK ABOUT IT, YOU KNOW, BUT WE'RE ONLY FLAGGING THE ONES WHERE WE'VE GOT OBJECTIONS OR WE MIGHT HAVE SOME SIGNIFICANT AGREEMENT. THERE'S PROBABLY A DISCUSSION TO BE HAD THAT'S MAYBE A LITTLE MORE ROBUST. DO WE REMOVE IT? DO WE CHANGE SOME WORDING IN IT? UM, BUT I THINK THE REST OF THESE, UM, MAYBE WITH THAT ONE I'M JUST GONNA SAY WE'LL SET THAT ASIDE FOR A SECOND WITH THE REST OF THESE. DO WE FEEL OKAY ABOUT THE REST OF WHAT'S BEEN ACCOMPLISHED HERE? YEAH. YES WE DO. OKAY, GREAT. GREAT WORK TEAM. GREAT WORK. THANK YOU. IT'S A TRICK. GOOD STUFF. YEP. IT'S A TRICK, ISN'T IT? IT'S GOOD STUFF. NICE WORK. NEVER KNOW. HE IS BEEN ON FOR SIX YEARS. ALRIGHT. COMMUNITY ENGAGEMENT. THANK YOU SARAH. THANK YOU VALENCIA. THINK ASHLEY CAME IN LATE AND GAVE US A VOTE OF APPROVAL BEFORE WE WERE NERVOUSLY WAITING. SORRY. THAT WAS GOOD. NICK AND LAUREN ALSO SORT OF HAD TO HEARD US IN. LET'S GO. WE'RE GOOD. START WRITING . SO, [04:15:01] UM, WE LOOKED AT OUR BULLET POINTS, STARTED TO RECOGNIZE SOME THINGS COULD BE SHARED OR COMBINED OR ENHANCED. SO WE'LL START, DEVELOP A PATHWAY FOR FUTURE COMMUNITY LEADERS. CREATE MEANINGFUL SHORT TERM SERVICE OPPORTUNITIES, USE INNOVATIVE APPROACHES TO MARKETING AND ENGAGEMENT THE ADDISON WAY. DEVELOP HASHTAG COLLABS COLLABORATIONS FOR TARGET POPULATIONS. WE DIDN'T WANT TO TARGET JUST SENIORS, WE WANT TO TARGET OUR POPULATIONS. MAINTAIN THESE ARE, SORRY, THESE ARE ASTERISK PER NICK. YEP. AS INITIATIVES, ANOTHER INITIATIVE. MAINTAIN COMMUNITY OUTREACH PROGRAMS TO MEET PEOPLE WHERE THEY'RE AT ANOTHER INITIATIVE. LEVERAGE CREATIVE MARKETING STRATEGIES FOR COMMUNITY, OH, EXCUSE ME. LEVERAGE CREATIVE MARKETING STRATEGIES FOR COMMUNITY MEETINGS. LAST BULLET POINT FOR US, INVIGORATE THE ADDISON BRAND THROUGH THE ADDISON WEBSITE AND SOCIAL MEDIA. OKAY. NICE WORK TEAM, FIRST OF ALL. YEP. LET'S DIG INTO IT HERE FOR A SECOND. HOW ARE WE FEELING ABOUT THIS? I THINK THEY DID WELL ON THE ASSIGNMENT. MM-HMM. ? YES. FEELING GENERALLY OKAY WITH WHAT WE'VE GOT HERE. COMMENTS, QUESTIONS, CONCERNS? SEEMS OKAY. I'M GETTING HEAD NODS. AND, YOU KNOW, THUMBS UPS. FEELING GOOD? OKAY. WE GOT OUR THUMBS, WE GOT OUR THUMBS ON THIS ONE. ALL RIGHT. LAST BUT NOT LEAST. PROBABLY TOP OF THE PILE, RIGHT? LET'S TALK ABOUT IT. PUBLIC SAFETY. MY TEAM. WILL YOU STAND AND TAKE A BOW PLEASE? OH, A BOW. I LOVE IT. YEAH. THANK YOU. THANK YOU. GOOD JOB, Y'ALL. AH, YES. OKAY, . UM, SO OUR FIRST ONE IS TO RETAIN, RECRUIT AND TRAIN QUALITY EMPLOYEES IN THE ADDISON WAY AND PROVIDE ADEQUATE RESOURCES, WHICH INCLUDES FACILITIES, TOOLS, EQUIPMENT, ET CETERA. THE SECOND ONE IS PROACTIVELY ENFORCE AND STRENGTHEN TOWN ZONING, BUILDING AND HEALTH AND SAFETY CODES. UNDERNEATH THAT IS AN INITIATIVE, WHICH I KNOW YOU CAN'T READ IN THIS ORANGE FORM OVER THERE. WE DIDN'T PICK A GOOD COLOR. SORRY ABOUT THAT. IMPROVE SAFETY AND UNDERPERFORMING HOTELS AND MOTELS. UM, OUR NEXT ONE THEN WAS PREPARE FOR THE IMPACT OF NEW GROWTH, REDEVELOPMENT AND DENSITY. CONTINUOUSLY EVALUATE RESPONSE NEEDS TO CHANGING ENVIRONMENT. AND OUR LAST ONE IS LEVERAGING TECHNOLOGY TO ADDRESS ISSUES. BUT UNDERNEATH THAT, UM, OUR INITIATIVES ARE TO PROTECT LIVES AND PROPERTY AND SERVICE AND SAFETY. THE ADDISON WAY. ANY, I I LOVE THAT YOU, YOU KNOW, CORRECTLY, DID YOU KNOW THE LEVERAGING AND TECHNOLOGY? WE HAD IT LISTED MULTIPLE WAYS, BUT IT WAS, YOU KNOW, HOW DO WE PHRASE IT AND WHERE THE INITIATIVES ARE VERSUS WHERE THE OBJECTIVES LOOK LIKE. SO HOW DO WE FEEL ABOUT WHAT THEY'VE GOT HERE? WE, ARE WE OKAY WITH IT? QUESTIONS, COMMENTS, CONCERNS, FEELING. OKAY. OKAY. WE'RE AT A POINT NOW WHERE WE'VE GOT REALLY GOOD UNDERSTANDING OF WHAT, WHAT WE'RE AFTER WE'VE CONSOLIDATED DOWN. WHAT WE DID HERE AGAIN WAS GET SLOPPY, COME BACK TOGETHER, GET SLOPPY, COME BACK TOGETHER. AND NOW WE'VE GOT WHAT I'LL CALL A NEARLY COMPLETED STRATEGIC PLAN WHEN IT COMES TO THIS. OKAY. NOW IT BECOMES ABOUT MAKING SURE THAT WE FEEL COMFORTABLE WITH THIS. THERE'S STILL THAT OPPORTUNITY IF WE HAVE THIS DEEP DISCOMFORT FOR US TO SPEAK UP AND, AND KNOW THIS. AND THERE'S ALSO OTHER PARTS TO THE PROCESS GOING FORWARD. AND I WANNA MAKE SURE THAT WE HAVE THE CHANCE TO SAY WHAT THE PROCESS LOOKS LIKE GOING FORWARD A LITTLE BIT TOO. UM, AND, AND DAVID, I DUNNO IF YOU WANNA SPEAK ABOUT LIKE BUDGET PROCESS OR NEXT STEPS OR ANYTHING ALONG THOSE. I DON'T WANNA PUT YOU TOO FAR ON THE SPOT, BUT THAT'S THE NEXT PART OF THIS TOO. YEAH. UH, WELL I WOULD CERTAINLY ECHO ALL THAT AND I APPRECIATE, I THINK, I THINK WE ENDED UP WITH A, WITH A REALLY GOOD PRODUCT AND IT WAS BECAUSE OF ALL YOUR, EVERYONE TAKING IT SERIOUSLY AND WORKING REALLY HARD. SO IT'S, I THINK WE'RE IN A GOOD SPOT. SO I THINK NEXT STEPS WE WILL, WE'RE GONNA GET ALL THIS TOGETHER, GETTING IN A DOCUMENT, MAKE SOME OF THE CLEANUP THAT WE'VE TALKED ABOUT, AND THEN WE'LL BRING IT BACK TO COUNCIL FOR APPROVAL. SO YOU'LL ACTUALLY ADOPT IT AND IT'LL BECOME THE OFFICIAL STRATEGIC PLAN. UM, WE ARE, WE HAVE ALREADY STARTED THE BUDGET PROCESS FOR THE NEXT YEAR. SO OUR IMMEDIATE NEXT STEP FROM A STAFF LEVEL WILL BE, THIS WILL BE IMPLEMENT, BE INCORPORATED DIRECTLY INTO THE BUDGET PROCESS THAT'S GOING, GOING RIGHT NOW. SO EACH DEPARTMENT WILL TAKE THIS AND ENSURE IF THEY ALREADY HAVE IDEAS OF WHAT'S HAPPENING, THAT IT'LL BE IN ALIGNMENT WITH THIS. UM, AND THEN, OR PUT PULL FORWARD NEW INITIATIVES THAT ARE IN ALIGNMENT WITH OUR STRATEGIC PLAN. WE ALSO NEED TO COME UP WITH THE NEXT STEP OPERATIONALLY OF, WE WE'RE DOING A LOT OF THINGS THAT ARE ALREADY, WE'RE ALREADY DOING A LOT OF INITIATIVES THAT ALREADY FIT IN HERE. SO WE'RE GONNA UPDATE OUR CURRENT STRATEGIC PLANNING AND INCORPORATE IT HERE. SO YOU'LL SEE A NEW DOCUMENT. NOT ONLY ONCE WE GET THIS APPROVED WHERE YOU'LL SEE ALL THE CURRENT PROJECTS WE'RE WORKING ON. WE'LL GO AND SLOT 'EM IN AND THEN AS WE GO IN THE NEXT BUDGET YEARS, THEY'LL START SLOTTING IN. AND WITH THAT WE ALSO NEED TO FIGURE OUT WHICH KPIS WE'RE GONNA HAVE. WHAT, WHAT INDICATORS [04:20:01] WILL BE, I WILL SAY SOME OF THAT WHEN YOU FIRST SEE IT, WE'LL, WE'LL, WE'LL KINDA BE MORE RUDIMENTARY, BUT WE ARE CURRENTLY IN, UM, I DON'T KNOW WHERE WE ARE IN THE PROCESS, BUT WE'RE, WE'RE IMPLEMENTING A NEW STRATEGIC PLANNING SOFTWARE THAT'S GONNA REALLY AUTOMATE A LOT OF THIS. IT'S GONNA BE A GREAT TOOL FOR US. SO ULTIMATELY YOU'RE GONNA SEE SOME, YOU'RE GONNA SEE THIS GET ROLLED INTO THAT NEW DOCUMENT AND THE KPIS AND EVERYTHING ARE JUST GONNA BE A LOT BETTER. SO THAT'S REALLY IT. I MEAN I THINK IT, IT'S EXCITING IN THAT SENSE. I ALSO SAY THOUGH, AS EVEN AS WE HAVE THE BUDGET PROCESS AND THINGS, UM, BECAUSE WHERE MY MIND WAS GOING, ESPECIALLY AS WE TALKED ABOUT INFRASTRUCTURE DEVELOPMENT, YOU VERY WELL COULD SEE IN THE NEXT FEW MONTHS WE SAY, HEY, WE HEARD A LOT OF WHAT YOU'RE SAYING. WE MIGHT WANNA GO AHEAD AND HAVE A BOND CONVERSATION AND SAY, WHAT DOES IT LOOK LIKE TO HAVE A BOND IN 2025? 'CAUSE YOU CAN GO THROUGH HALF OF THESE OBJECTIVES AND YOU CAN TALK ABOUT A BOND ELECTION, NEW FACIL, UH, UH, CONSOLIDATED TOWN HALL, POLICE STATION, OUR ROADWAYS, PEDESTRIAN, THOSE YOU'RE, YOU'RE PUTTING TOGETHER A BOND PROGRAM RIGHT THERE, AT LEAST FOR CONSIDERATION. SO THERE'S A LOT OF ACTION ITEMS THAT WE CAN HAVE FROM THIS. SO YOU'LL SEE A LOT, UM, EVEN MORE THAN I'M SAYING NOW, BUT, UM, IT'S EXCITING AND I, I'M REALLY EXCITED ABOUT IT AND I THINK YOU'RE GONNA SEE, UH, SEE IT COME TO FRUITION OVER THE NEXT FEW MONTHS. SO DAVID, DID I HEAR YOU CORRECTLY THAT YOU ALL ARE GONNA MEET AND COME UP WITH THE INITIATIVES TO GO WITH THESE OBJECTIVES TO, TO ADD ONTO THE INITIATIVES WE ALREADY HAVE IN PLACE? YOU'LL, WE, WE WILL BE DOING THAT. I THINK THE DOCUMENT YOU APPROVE WILL BE ESSENTIALLY THIS, RIGHT? IT'LL BE THE, THE KEY FOCUS AREAS AND THE OBJECTIVES. MM-HMM. . AND THEN WE'LL COME BACK TO YOU WITH THE PROJECTS AS THEY EXIST NOW AND, AND REPORT ON THOSE MM-HMM. . AND THEN AS YOU ADOPT THE BUDGET EACH YEAR YOU'LL BE ADOPTING ESSENTIALLY ALL THE NEW INITIATIVES. GOTCHA. AND THEY'LL ADD TO IT. OKAY. YEAH. GOOD. I'M GONNA CHANGE THE SCHEDULE ON THE BUDGET PROCESS ANY THIS YEAR. UH, WE ARE CHANGING IT A LITTLE BIT. UH, JUST BE, WE'RE GONNA HAVE SOME OF THE, WE'RE, OUR GOAL IS TO HAVE THE DEPARTMENTS PRESENT OVER THE SUMMER. SO AS OPPOSED TO HAVING A HUGE WORKSHOP WHERE EVERYONE PRESENTS MM-HMM. , I REALLY WANT TO USE THE WORK SESSIONS OVER THE SUMMER TO HAVE THE INDIVIDUAL PRESENTATIONS. AND I THINK THAT SHOULD MAKE OUR BUDGET WORKSHOP SHORTER WHERE YOU KIND OF HEAR ALL THE DETAIL AND THEN YOU HAVE A ROLL UP. YEAH. WE HAVE SOME TIME TO DIGEST IT. YEAH. THAT'S, THAT'S THE PLAN. THAT'S WHAT I LIKE. SO WILL, IN WHAT COMES BACK TO US FOR THE PLAN, WILL WE HAVE WHAT SUCCESS LOOKS LIKE FOR EACH OF THE INITIATIVES AS MUCH AS, UH, APPROPRIATE OR POSSIBLE? PROBABLY, MOST LIKELY NOT IN WHAT YOU'LL PROBABLY APPROVE THE PLAN AND THEN I'LL BE GIVING, THEN WE'LL COME BACK AND WE'LL GIVE YOU THE KPI, HERE'S WHAT SUCCESS LOOKS LIKE. OKAY. UM, BUT WE'RE ALSO KIND OF PLAYING IT BY EAR AND WE CAN, WE CAN SEE WHAT WORKS THE BEST AND SOMETIMES WE DON'T KNOW WHAT IT LOOKS LIKE, YOU KNOW? YEAH. WE'LL FIGURE IT OUT. OKAY. THANKS EVERYBODY. YOU DID A GREAT JOB ON THIS REFRESH. THIS IS NOT EASY WORK. IT CAN BE COMPLEX, IT CAN BE INVIGORATING SOMETIMES TOO. AND I, I HOPE THAT MAYBE THIS WAS AN AT LEAST AN ENJOYABLE OR ACCEPTABLE PROCESS THAT WE WENT THROUGH. I REALLY APPRECIATE, UH, YOUR, YOUR KINDNESS, YOUR CIVILITY, AND YOUR ADHERENCE TO WHAT IS NOT NECESSARILY AN EASY TASK. THIS IS TOUGH TO DO. SO I REALLY APPRECIATE ALL YOUR WORK STAFF. I REALLY APPRECIATE THE WORK THAT YOU DID AS WELL IN TERMS OF INFORMING THIS CONVERSATION SO THAT IT WAS MEANINGFUL AND ROBUST. I REALLY APPRECIATE THAT. I WANNA SAY THANKS TO DAVID AND THE REST OF THE TEAM FOR INVITING US TO COME JOIN YOU. AND I WANNA SAY THANKS TO LAUREN FOR ALL OF YOUR GREAT WORK IN THIS PROCESS AS WELL AND HELPING US GET WHERE WE NEEDED TO GO. I HOPE YOU LOVE WHAT YOU CAME UP WITH. UM, BUT THERE'S MORE TO COME AND THAT'S THE PART OF THIS. SO WITH THAT SAID, I THINK WE'RE PROBABLY AT AN OKAY PLACE TO MAYBE ADJOURN. YEP. . WELL, VERY GOOD. WELL, NICK, LAUREN, THANKS SO MUCH FOR ALL THAT YOU'VE, UH, HELPED US WITH LAST TWO DAYS. THEY A DAY AND A HALF. BEEN REALLY GREAT PROCESS AND I REALLY ENJOY ALL THE DISCUSSION CIVILLY AND APPRECIATE ALL THAT. AND I REALLY APPRECIATE THE STAFF ON ALL THE INPUT BECAUSE IT, UH, TO, TO MARLIN'S POINT YESTERDAY, YOU KNOW, HAVING, HAVING THE STAFF HAVE INPUT AND BEING INVOLVED IN THIS PROCESS, UH, IS SO VALUABLE. 'CAUSE YOU KNOW, THESE ARE THE PROFESSIONALS AND SO REALLY GLAD TO HAVE THEM AND THEIR EXPERTISE HERE. SO, SO THANKS TO EVERYBODY FOR, FOR ALL YOUR HARD WORK. AND IT IS 1131. WE'LL GO AHEAD AND ADJOURN THIS MEETING. SO HAVE A GREAT WEEKEND. PERFECT. 29 MINUTES. THANK YOU. HOW ABOUT THAT? NICE WORK. * This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.