Jan 24, 2024 Joint CPAC, P&amp;Z, and City Council Meeting #1

ON LAND USE AND GROWTH MANAGEMENT, ONE ON HOUSING AND NEIGHBORHOODS, ONE ON MOBILITY AND CONNECTIVITY.

AND WE HAVE A QUORUM.

THANK YOU.

AND WE DO HAVE A QUORUM OF EVERYBODY, AND WE'RE GLAD TO BE HERE TONIGHT AND APPRECIATE EVERYBODY.

THIS IS GONNA BE AN EXCITING NIGHT, NIGHT TONIGHT.

AND I'M NOT SURE WHO TO HAND OFF TO NEXT, BUT I'M SURE SOMEBODY'S GOING TO STAND UP AND SAY IT'S ME.

OH, HERE'S KEN.

OH, KEN , MAYOR.

GOOD EVENING.

[1. Present and discuss a progress update on the Advance Addison 2050 Comprehensive Plan.]

MY NAME'S KEN SCHMIDT.

I'M THE DIRECTOR OF DEVELOPMENT SERVICES FOR THE TOWN.

UH, WELCOME TO THE SECOND JOINT MEETING OF THE ADDISON CITY COUNCIL PLANNING, ZONING COMMISSION, AND COMPREHENSIVE PLAN ADVISORY COMMITTEE.

IT'S BEEN A VERY ACTIVE WEEK, UH, FOR THE PROJECT TEAM FOR ADVANCED ADDISON 2050.

UH, WE'VE BEEN OUT IN THE COMMUNITY DOING POP-UP EVENTS, UH, DOING, UH, FOCUS GROUPS WITH RESIDENTS, UH, THE BUSINESS COMMUNITY OR ADDISON AIRPORT COMMUNITY.

AND THE GOAL OF THAT WAS TO GET MORE INPUT AND MORE PERSPECTIVE ON, UH, THIS PLANNING EFFORT, THAT PERSPECTIVE AND INPUT WILL BE USED ALONG WITH THE INPUT TONIGHT TO BEGIN MOVING FORWARD WITH THIS PLANNING PROCESS.

SO TONIGHT IS KIND OF A, A KEY MILESTONE IN THE PLANNING PROCESS.

IN THAT, UH, WE'RE GONNA BEGIN DISCUSSING THE, UH, ASSETS, VALUES AND ASPIRATIONS THAT WILL BE USED TO GUIDE THE DEVELOPMENT OF VISION, OF A VISION, AND ULTIMATELY THE DECISION MAKING PRINCIPLES THAT WILL BE USED TO FORMULATE THE STRATEGIC PLANNING FRAMEWORK OF THIS COMPREHENSIVE PLAN.

SO WITH THE INPUT THAT YOU RECEIVED TONIGHT, AND YOU'RE SEATED THIS WAY VERY DELIBERATELY FOR YOU ALL TO WORK TOGETHER AND TO CONVENE AND PROVIDE FEEDBACK ON SOME OF THE ITEMS THAT WE WANT TO GET FEEDBACK ON TONIGHT, WE'RE GONNA USE YOUR FEEDBACK ULTIMATELY TO INFORM OUR BIG EVENT TOMORROW EVENING, WHICH IS A COMMUNITY MEETING, UH, WHERE WE WILL ASK THE COMMUNITY FOR THEIR FEEDBACK ON POTENTIAL VALUES FOR OUR FUTURE HERE IN ADDISON.

SO, VERY MUCH APPRECIATE THE TIME YOU'VE TAKEN AND COMMITTED TO THIS PROJECT AND, UH, TONIGHT AS WELL.

SO, VERY EXCITED TO BEGIN THIS WORK.

AND I'D LIKE TO BEGIN BY INTRODUCING AND REINTRODUCING MEMBERS OF OUR PROJECT TEAM, STARTING WITH THE TEAM FROM VERITY.

UH, WE HAVE KEVIN SHEPHERD, CATHERINE RE, AND MARSHALL HINES JOINING US TONIGHT, UH, FROM CIVIC BRAND.

UH, WE HAVE RYAN SHORT AND BRISA BYFORD.

AND THEN FROM HAWS HILLS AND ASSOCIATES, WE HAVE TONY LANDER.

UH, SO TO KICK THINGS OFF WITH A BRIEF PROJECT STATUS UPDATE, I'D LIKE TO INTRODUCE KEVIN SHEPHERD.

WELL, GOOD EVENING, GOOD TO SEE ALL OF YOU AGAIN.

WE'VE SEEN SOME OF YOU MORE THAN, MORE THAN OTHERS, BUT IT'S ALWAYS FUN TO GET THIS KIND OF COLLECTION OF FOLKS TOGETHER.

YOU'VE GOT ELECTED OFFICIALS, YOU'VE GOT APPOINTED OFFICIALS, YOU'VE GOT, UH, SOME CPAC FOLKS THAT, THAT ARE A GOOD CROSS SECTION OF YOUR COMMUNITY.

AND THEN, AS KEN SAID, WE'VE BEEN OUT TALKING TO FOLKS ALL ACROSS ADDISON FOR THE LAST COUPLE DAYS AND, AND MORE TOMORROW.

SO, UM, HOPEFULLY MY VOICE WON'T GO.

AND RYAN AND BRIA, WHEN THEY GET UP HERE IN A LITTLE BIT, THEIR VOICES WON'T GO.

BUT WE'VE HAD A LOT OF FUN.

SO, REAL QUICK, UH, AGENDA FOR YOU.

YOU'RE GONNA GET A QUICK PROGRESS UPDATE FROM ME ON WHERE WE ARE WITH THE THE OVERALL PROJECT.

UM, WE'RE GONNA TALK A, A LITTLE BIT, I WANNA WALK YOU THROUGH HOW SOME OF THE INPUT THAT WE'VE BEEN GETTING ON ASSETS AND ASPIRATIONS AND AND VALUES ARE GONNA GO INTO THE FORMATION OF A VISION STORY AND THEN THOSE DECISION MAKING PRINCIPLES THAT KEN MENTIONED, HOW THOSE ARE GONNA BE USED GOING FORWARD.

IT'S, IT'S REALLY IMPORTANT TO US THAT YOU UNDERSTAND HOW THESE PIECES FIT TOGETHER, UM, ALONG THIS, THIS JOURNEY.

SO YOU UNDERSTAND THAT THE INPUT THAT WE'RE ASKING FOR, HOW THAT'S GOING TO, TO BE USED IN ASSEMBLING THE PLAN.

SO I'M GONNA WALK THROUGH THAT BRIEFLY, THEN I'M GONNA TURN IT OVER TO CIVIC BRAND, AND WE'RE GONNA GET INTO SOME FUN VISION AND VALUES, UM, EXERCISES, UH, THE MEETING IN THE BOX, CPAC SAW A PREVIEW OF THAT AT THE THE LAST MEETING, BUT WE'RE GONNA GO OVER THAT BRIEFLY FOR ALL OF YOU ALL AND HOW THAT CAN BE USED TO GET SOME ADDITIONAL INPUT.

UM, AND THEN NEXT STEPS.

I THINK KEN REALLY ALREADY HIT ON THAT.

SO ONCE WE WRAP UP THE MEETING IN THE BOX STUFF, I THINK WE CAN WRAP UP AND, AND GET OUTTA HERE.

BUT THE, THE MOST IMPORTANT NEXT STEP IS THE COMMUNITY MEETING TOMORROW NIGHT.

WE WANNA TRY TO GET GOOD PARTICIPATION AT THAT.

IT'S GONNA BE A SIMILAR TO WHAT WE'RE TALKING ABOUT TONIGHT, BUT A, A A LITTLE BIT DIFFERENT, UM, IN TRYING TO GET THE, THE VALUES THAT WE HEAR FROM YOU ALL TONIGHT.

AND WE'RE GONNA GET THAT TOP 10.

AND THEN TOMORROW NIGHT, WE'RE GONNA ASK THE COMMUNITY TO HELP US KIND OF PRIORITIZE THOSE, UM, EVEN FURTHER.

SO, AND, AND I KNOW RYAN AND, AND BRIA WILL GET INTO THAT, UM, HERE IN A SECOND.

SO, PROJECT TIMELINE.

WE ARE IN THE EXPLORE PHASE

[00:05:01]

NOW.

WE'VE DONE A LOT OF EXISTING CONDITIONS ANALYSIS, DATA COLLECTION, UM, SOME INITIAL, UM, YOU KNOW, SURVEYS WITH FOLKS.

UM, THE END OF THIS MONTH, WE'RE GONNA CLOSE SURVEY TWO, WHICH IS, IF YOU'VE TAKEN THAT ONE, THAT'S A MUCH LONGER SURVEY, MUCH MORE DETAILED.

UM, THERE'S A LOT OF THINGS THAT WE'RE PULLING OUT OF THAT, BUT THAT'S, I SAID WHEN WE LAUNCH THAT ONE, IT'S THE MOST IMPORTANT SURVEY, UM, OF THIS PROCESS BECAUSE IT IS SO, IS SO BROAD.

UM, BUT THE ONLINE SURVEYS ARE ONE WAY TO GET INPUT, RIGHT? WE ALSO HAVE TO GET THAT INPUT TALKING WITH FOLKS.

SO THE CPAC MEETINGS, MEETINGS LIKE, LIKE THIS ONE TONIGHT.

AND THEN ALL OF THOSE, UM, INDIVIDUAL MEETINGS THAT WE'VE BEEN HAVING OVER THE LAST COUPLE DAYS, WHETHER THAT'S BEEN AT A LOT OF DIFFERENT COFFEE SHOPS.

IF YOU SEE ME SHAKING IT'S 'CAUSE I THINK I'VE HAD LIKE EIGHT CUPS OF COFFEE TODAY.

THEY'RE ALL GREAT.

I HAD NEVER HEARD OF LA LA LAMB BEFORE, SO THAT WAS MY FIRST TIME TO GET THE YELLOW CUP OF COFFEE.

UM, IT'S PRETTY, PRETTY TASTY.

UM, BUT COFFEE SHOPS, RESTAURANTS FOR LUNCH.

AND THEN, UM, SOME PLACES FOR HAPPY HOUR, UM, TRYING TO CATCH, WE WERE JUST OVER AT THE SPECTRUM BUILDING, TRYING TO CATCH SOME FOLKS COMING OFF OF WORK.

UM, SO TRYING TO HAVE THOSE ONE-ON-ONE CONVERSATIONS AND GET ALL OF ALL OF THAT FEEDBACK AT THE END OF THIS PHASE.

UM, AT THE END OF JANUARY, WE'RE GONNA TAKE SURVEY ALL OF THE INPUT THAT WE'VE COLLECTED, UH, AND START TO ORGANIZE THAT INTO THE COMMUNITY IDENTITY AND THE VISION STORY AND THE DECISION MAKING PRINCIPLES WILL, WHICH ARE REALLY, REALLY IMPORTANT.

UM, THEN WE KIND OF FLIP AND START TO REALLY LOOK FORWARD.

SO THE REST OF THE PHASES OF THE PROJECT ARE LOOKING AT, OKAY, HOW DOES ADDISON DEVELOP? WHAT'S THE LAND USE, MOBILITY STRATEGIES, ALL OF THOSE KIND OF THINGS THAT SUPPORT THE VISION AND THE PRINCIPLES.

UM, AND THEN WE'RE GONNA ULTIMATELY WRAP THIS UP.

WE'VE ADJUSTED, IF YOU'RE ONE OF THOSE THAT REALLY FOLLOWS CLOSELY.

ORIGINALLY WE WERE GONNA HAVE THIS ADOPTED IN NOVEMBER, DECEMBER OF THIS YEAR.

WE'VE EXTENDED THAT A LITTLE BIT MORE TO GO INTO FEBRUARY OF NEXT YEAR.

MAINLY THE, THE DRAFT IS GONNA COME TO THE WHOLE COMMUNITY BEFORE THANKSGIVING AND THEN GIVE THANKSGIVING AND, AND DECEMBER FOR YOU GUYS TO REALLY DIGEST THAT WHOLE PLAN AND TALK ABOUT IT MORE.

AND THEN WE'LL COME BACK AFTER THE HOLIDAYS AND NOT ASK COUNSEL TO COME IN AND BE CONSIDERING ADOPTING A PLAN RIGHT AROUND CHRISTMAS.

FIGURED Y'ALL WOULD APPRECIATE THAT.

SO, UM, LOTS MORE TO, YOU KNOW, WE'RE RIGHT IN THE MEAT OF IT, BUT THERE'S STILL A LOT MORE TO, TO BE DONE.

SO, UM, LET'S TALK BRIEFLY ELEMENTS OF ADDISON'S IDENTITY.

UM, WE HAVE A LITTLE DIFFERENT TWIST TO A LOT OF TIMES WITH PLANS LIKE THIS, YOU'LL JUST HAVE A VISION STATEMENT, UM, MAYBE SOME GUIDING PRINCIPLES OR SOMETHING.

BUT THIS IS, WE BREAK THIS DOWN A LITTLE INTO TO THREE MAIN PIECES.

'CAUSE IT REALLY HELPS US UNDERSTAND WHAT THE COMMUNITY'S ABOUT.

THE FIRST PART IS VALUES, RIGHT? WHAT IS THE SHARED COLLECTION OF THINGS THAT THIS COMMUNITY TRULY VALUES? WHAT ARE THOSE THREE TO FOUR THINGS THAT MOST FOLKS IN, IN ADDISON TRULY TRULY VALUE? UM, THAT'S PART OF WHAT WE'RE GONNA GET IN TONIGHT.

ASSETS GETS INTO WHAT ARE ELEMENTS OF THE COMMUNITY THAT YOU WANT TO PRESERVE AND PROTECT? UM, IT COULD BE PHYSICAL THINGS, IT COULD BE ECONOMIC THINGS.

THERE'S DIFFERENT WAYS PEOPLE DEFINE ASSETS.

UM, WE DON'T SPECIFY THAT UP FRONT.

WE JUST ASK YOU ALL, YOU KNOW, WHAT ARE ASSETS YOU WANT TO SER PRESERVE AND ENHANCE? AND IT KIND OF FILTERS OUT FOR US WHAT THOSE, UH, WHAT THOSE NEED TO BE.

AND THEN ASPIRATIONS GETS AT THE FORWARD THINKING OF A LITTLE MORE OF THAT VISION OF WHAT ARE THE, THOSE DESIRED OUTCOMES THAT YOU WOULD REALLY LIKE TO SEE, UM, ADDISON ACHIEVE.

THOSE ALL COME TOGETHER IN KIND OF THE IDENTITY OF ADDISON.

WHAT MAKES ADDISON ADDISON THE BUILT ENVIRONMENT, THE PEOPLE THAT ARE THERE THE WAY THAT YOU THINK, THE WAY THAT YOU WANT, UH, TO BE IN THE FUTURE.

UM, THEN THIS COMES TOGETHER.

HOW WE ARTICULATE YOUR IDENTITY IS AN A VISION STORY.

THIS IS AN EXAMPLE THAT CIVIC BRAND.

WHERE'S RYAN THERE? THEY'RE RYAN AND BRIE OVER THERE.

YOU CAN HEAR FROM THEM IN A SECOND.

BUT, YOU KNOW, YOU COULD HAVE A VISION STATEMENT THAT'S A, YOU KNOW, A REALLY LONG RUN ON SENTENCE WITH A LOT OF WORDS IN IT, OR YOU CAN EXPAND IT INTO A FEW MORE SENTENCES THAT REALLY TELLS THE STORY OF WHO ADDISON HAS BEEN AND IS AND WANTS TO BECOME.

UM, THIS IS A LOT EASIER FOR PEOPLE TO CONNECT WITH, UM, IN TERMS OF, YOU KNOW, WHAT'S THAT REAL VISION FOR YOUR COMMUNITY? UM, HOW DO WE TURN THIS INTO ACTION? UH, THESE DECISION MAKING PRINCIPLES.

THESE, WE HAD A LOT OF DISCUSSIONS COMING INTO THIS MEETING OF, WE WANTED TO GET, GET SET ON WHAT PHRASES, WHAT LANGUAGE WE WANTED TO USE, BECAUSE WE WANT TO BE CONSISTENT WITH YOU ALL THROUGH THE PROCESS.

SO DECISION MAKING PRINCIPLES, THESE ARE, THESE ARE BROAD PRINCIPLES THAT ARE GONNA APPLY ACROSS THE WHOLE PLAN.

SO THEY'RE NOT SPECIFIC TO LAND USE OR MOBILITY, YET, IT'S JUST BROAD THINGS THAT ARE, UM, AS WE GO THROUGH THE PLANNING PROCESS AND WE START TO THINK ABOUT HOW DOES ADDISON WANT TO GROW, WHERE DO YOU WANT TO GROW? UM, WE'RE GONNA COME BACK TO THESE PRINCIPLES TO HELP US GUIDE THAT PROCESS.

AND THEN AFTER THE PLAN, THESE WILL ALSO BE USED TO INFORM THE DECISIONS THAT ARE MADE.

A LOT OF TIMES THESE ARE ALREADY THINGS THAT ARE KIND OF IN COUNCIL'S HEAD OR IN THE COMMUNITIES.

YOU'RE, YOU'RE ALREADY, WHEN, WHEN YOU APPROVE, WHEN COUNCIL TAKES ACTION ON AN ITEM, THEY'RE, THEY'RE MAKING THAT DECISION BASED ON SOME PRINCIPLES, WHETHER IT'S PERSONAL PRINCIPLES OR SHARED PRINCIPLES OF THE, THE COMMUNITY.

SO PART OF THIS PROCESS IS TO FLESH OUT WHAT THOSE TOP PRIORITIES, UM, ARE AS IT RELATES TO THE GROWTH AND DEVELOPMENT, UM, OF ADDISON.

UM, AND THEN UNDERNEATH THAT, YOU GUYS HAVE HAVE HEARD IN PAST MEETINGS I'VE TALKED ABOUT THE STRUCTURE OF THE PLAN, WHERE WE'RE GONNA HAVE A FEW ORGANIZATIONAL COMPONENTS.

ONE

[00:10:01]

IN EACH OF THOSE COMPONENTS, WE'RE GONNA HAVE MORE SPECIFIC POLICY GOALS THAT ARE MORE SPECIFIC PRINCIPLES, BUT THEY'RE RELATED TO THAT SPECIFIC TOPIC.

DOES THAT MAKE SENSE TO Y'ALL? OKAY.

UM, AND THEN, YOU KNOW, THOSE CHECKS AT THE BOTTOM THAT THESE ARE, THESE ARE BROAD THINGS THAT ARE, YOU KNOW, THEY'RE, WE WANT TO, UM, HELP.

THEY'RE GONNA BE USED TO HELP PUT THE VALUES INTO PRACTICE TO HELP INFORM AND GUIDE DECISIONS.

UM, I THINK, UM, THIS IS REALLY IMPORTANT TOO FOR COUNCIL AND PLANNING COMMISSION AS YOU GO FORWARD, HOPEFULLY THESE INFRA STAFF, THESE ARE USED IN REFERENCE, YOU KNOW, AS CA AS DEVELOPMENT CASES COME THROUGH, AS A BOND PROGRAM IS BEING CONSIDERED, AND YOU'RE TALKING ABOUT DIFFERENT PROJECTS, WE WANT TO GIVE YOU THAT LANGUAGE THAT YOU CAN START TO TIE THESE THINGS BACK TO SO THAT THE COMMUNITY CAN UNDERSTAND.

IF YOU'RE ASKING FOR A BOND ELECTION OR IF YOU'RE CONSIDERING A ROAD PROJECT OR A TRAILER OR WHATEVER IT MAY BE, YOU'RE COMMUNICATING WHY THOSE DECISIONS ARE BEING MADE IN A LITTLE MORE TRANSPARENT PARENT WAY.

SO THERE'S, THERE'S A VERY INTENTIONAL PROCESS FOR US TO GET THAT THROUGH LINE ALL THE WAY THROUGH BIG IDEAS TO GUIDING PRINCIPLES, OUR DECISION MAKING PRINCIPLES, AND THEN INTO THE SPECIFIC ACTION PLANS INSIDE THE, THE PROJECT.

UH, THIS IS JUST A GRAPHIC THAT SHOWS KIND OF SUMS UP HOW ALL THOSE GO TO TOGETHER.

UH, WE'VE BEEN ASKING QUESTIONS ABOUT VALUES, ASSETS, ASPIRATIONS, THAT'S GONNA GO INTO THAT VISION STORY.

WE HAVE THOSE DECISION MAKING PRINCIPLES THERE IN THE MIDDLE, AND THEN THE POLICY GOALS FOR THE DIFFERENT ELEMENTS, UM, OF THE PLAN.

UH, SO THAT'S WHERE WE ARE.

UM, AGAIN, YOU'LL, YOU'LL HEAR SOME UPDATES AND SEE SOME UPDATES IN THE, THE MONTH AHEAD ON SOME OF THE EXISTING CONDITION SUMMARY, BUT WE WANTED TO KEEP THAT QUICK FOR TODAY SO THAT WE COULD GET YOU GUYS INTO THIS, THIS EXERCISE TO START TALKING ABOUT THE VALUES AND ASPIRATIONS FOR, FOR ADDISON.

SO I'M GONNA TURN IT OVER TO RYAN SHORT, UH, WITH CIVIC BRAND.

GOOD FRIEND.

WE'VE DONE A LOT OF WORK TOGETHER AND YOU CAN TELL FROM HIS HAT YOU KNOW, WHO HE, WHO HE WORKS FOR.

SO RYAN, TAKE IT AWAY.

[2. Conduct interactive activities, discuss, and share feedback on Town values, assets, aspirations, and decision-making principles.]

ALRIGHT, THANKS KEVIN.

UM, SO I'LL BE QUICK 'CAUSE WE WANT TO, THIS IS ABOUT YOU GUYS TALKING AND, AND US HEARING FROM YOU, NOT JUST US TALKING AT YOU GUYS.

UM, BUT REAL QUICK, YOU KNOW, WE, WE'VE GOT THE SURVEY THAT'S BEEN RUNNING FOR A WHILE.

WE'RE DOING A PUBLIC MEETING TOMORROW.

UM, BUT OUR ROLE ENGAGEMENT IS HOW DO WE REACH THOSE PEOPLE THAT MAYBE COMING TO A PUBLIC MEETING ISN'T REALLY ON THEIR RADAR, MAYBE TAKING A SURVEY FOR A CITY ISN'T EVEN REALLY ON THEIR RADAR.

SO THEY TALKED ABOUT HOW WE'VE BEEN AT COFFEE SHOPS, RESTAURANTS, HAPPY HOURS, REALLY TRYING TO REACH A BROAD RANGE OF PEOPLE IN THE COMMUNITY TO TALK ABOUT THOSE VALUES, THOSE ASSETS, THOSE ASPIRATIONS THAT KEVIN MENTIONED.

UM, BUT THE CHALLENGE IS WHEN YOU DO THAT AND YOU DO A GOOD JOB AT THAT AND YOU SURFACE A LOT OF DIFFERENT VIEWPOINTS FROM A LOT OF DIFFERENT PEOPLE, YOU'RE GONNA HAVE DIFFERENT VIEWPOINTS.

AND SO HOW DO YOU BUILD A SINGULAR PLAN AROUND SOMETIMES OPPOSING VIEWPOINTS? UM, SO REALLY THAT'S OUR GOAL IS TO FIRST SURFACE THOSE DIFFERENT VIEWPOINTS, BUT THEN FIND WHERE THEY OVERLAP AND, AND FIND HOW WE CAN KIND OF BUILD CONSENSUS AND GO AND, AND BUILD A PLAN TOGETHER THAT, YOU KNOW, MAYBE EVERYBODY DOESN'T SEE EYE TO EYE ON EVERY ISSUE, BUT THEY CAN SEE WHERE THE SHARED VALUES ARE.

UM, AND SO I'LL GIVE YOU A QUICK ANALOGY AND THEN BRIE IS GONNA RUN US THROUGH AN EXERCISE.

SO IF YOU TAKE A BRAND, UM, YOU KNOW, LIKE TOYOTA FOR EXAMPLE, AND SO WE'VE TALKED A LOT ABOUT LIKE IDENTITY AND, AND VALUES AND VISION.

AND, AND SO IF YOU THINK ABOUT THAT IN TERMS OF A BRAND, LIKE FOR A CORPORATE ENTITY LIKE TOYOTA, YOU THINK ABOUT THEIR AUDIENCES.

THEY HAVE FOLKS THAT DRIVE A TRUCK AND THEY NEED THE TRUCK TO BE RUGGED AND TOUGH AND DRIVING THROUGH THE MUD.

AND THEN THEY HAVE, LET'S SAY THE PRIUS AUDIENCE WANT IT TO BE ENVIRONMENTALLY FRIENDLY, MAYBE IT'S MORE URBAN SETTING THAT THEY LIVE IN.

YOU HAVE LEGACY CUSTOMERS THAT MAYBE THEY JUST BUY TOYOTA FOR GENERATIONS.

UM, SO YOU HAVE THE, THE MINIVAN, RIGHT? THEY WANT IT TO BE SAFE.

SO YOU HAVE ALL THESE DIFFERENT AUDIENCES.

SO HOW DOES TOYOTA BUILD ITS IDENTITY AND BRAND AROUND WHAT COULD BE POLAR OPPOSITES? THE TRUCK AUDIENCE AND THE PRIUS AUDIENCE? WELL, THEY LOOK FOR WHAT ARE THE SHARED VALUES AND THEY BUILD THEIR BRAND AND THEIR IDENTITY AROUND THAT.

AND SO I THINK IN TOYOTA'S CASE, THEY WOULD SAY IT'S QUALITY AND DEPENDABILITY, THAT WHETHER YOU WANT THE TRUCK OR YOU WANT THE PRIUS, IT'S QUALITY, IT'S DEPENDABLE.

AND SO THEY REALLY FOCUS THEIR BRAND.

AND THAT, THAT'S BECOMES ONE OF THOSE DECISION MAKING PRINCIPLES.

WHEN THEY MAKE DECISIONS ABOUT, YOU KNOW, THE TIRES THEY'RE PUTTING ON THEIR VEHICLE, HOW THEY'RE GONNA DO IT.

IS IT QUALITY, DEPENDABLE? DOES IT FIT THE TOYOTA BRAND? AND THEN THEY CAN GO MARKET TO THE TRUCKS, THEN THEY CAN GO MARKET TO THE PRIUS.

AND SO THEY DON'T HAVE TO SEE EYE TO EYE, BUT THOSE AUDIENCES DO HAVE A SHARED VALUE.

AND SO IF YOU THINK ABOUT THOSE DIFFERENT AUDIENCES IN ADDISON, WHETHER IT'S, YOU KNOW, PEOPLE THAT ARE NEW TO THE COMMUNITY, THOSE THAT HAVE BEEN HERE FOR GENERATIONS, YOUNG OLD WANTED TO GROW, WISH IT WOULD SHRINK RENTERS, HOMEOWNERS, THERE'S A LOT OF DIFFERENT GROUPS.

AND SO BRIE IS GONNA LEAD US THROUGH AN EXERCISE THAT REALLY HELPS US KIND OF IDENTIFY SOME OF THOSE DIFFERENT GROUPS, WHAT DOES ADDISON MEAN TO THEM, AND THEN GOING A LITTLE DEEPER INTO WHAT ARE SOME OF THOSE SHARED VALUES.

SO BRIA, I'LL LET YOU TAKE IT FROM HERE.

THANKS.

OKAY, HERE'S THE FUN PART.

SO AT YOUR TABLE, YOU'RE GONNA WORK AS A GROUP.

SO EACH TABLE'S GONNA BE A GROUP.

WE'RE GONNA DO WHAT WE CALL THE FLOWER EXERCISE.

AND SO YOU'VE GOT A BLANK FLOWER ON YOUR TABLE.

[00:15:02]

AND SO AS A GROUP, WE WANT Y'ALL TO BASICALLY DO THAT TOYOTA EXERCISE THAT WE JUST WALKED THROUGH FOR ADDISON.

SO ON EACH PEDAL, WELL, I GUESS I'LL GO THROUGH THE GOALS.

SO ONE, ONE WE'RE GONNA JUST, WE'RE GONNA TALK ABOUT WHAT DO DIFFERENT GROUPS, WHAT ARE THOSE DIFFERENT VIEWPOINTS IN ADDISON, AND WHAT DO THEY VALUE ABOUT ADDISON? AND THEN WE'RE GONNA BRING IT ALL TOGETHER WITH, OKAY, WHAT ARE THE THINGS THAT THEY SHARE? WHAT ARE THE VALUES, THE ASSETS, THE THINGS THAT THEY CAN ALL AGREE AND, AND, YOU KNOW, APPRECIATE AS PART OF ADDISON.

SO ON THIS FLOWER, ON EACH PETAL, THAT'S WHAT YOU'RE GONNA DO FIRST.

SO ON EACH PETAL, YOU'RE GONNA CHOOSE SOME SORT OF DEMOGRAPHIC OR INTEREST GROUP IN THE COMMUNITY.

SO, LIKE RYAN JUST SAID, YOU KNOW, THAT COULD BE RENTERS, HOMEOWNERS, YOUNG PEOPLE, OLD PEOPLE, PEOPLE WHO'VE BEEN HERE FOREVER, PEOPLE WHO JUST MOVED HERE.

BUT EACH PET IS GOING TO REPRESENT A DIFFERENT GROUP.

AND YOU'RE GONNA TALK ABOUT WHAT ARE THE THINGS THAT EACH OF THOSE GROUPS VALUE.

OKAY? WHAT ABOUT ADDISON? DO THEY LIKE, DO THEY LOVE, DO THEY APPRECIATE? ONCE YOU FILL OUT EACH PETAL, THEN THAT'S WHEN YOU TRANSITION TO THE MIDDLE.

SO THE CENTER OF THAT FLOWER, TRY TO CONNECT THE DOTS.

LOOKING AT ALL OF THOSE DIFFERENT PETALS, WHAT ARE THE THINGS THAT THEY SHARE? WHAT ARE THE THINGS THAT THEY HAVE IN COMMON? SO YOU'LL GO THROUGH EACH PEDAL FIRST, ASSIGN A DIFFERENT KIND OF INTEREST GROUP, AND I'LL, I'LL PUT SOME EXAMPLES UP ON THE SCREEN IN JUST A SECOND.

UM, GO THROUGH THE PUDDLES FIRST AND THEN LOOK AT THE CENTER.

AND WHAT DO PEOPLE SHARE? SO SOME EXAMPLE GROUPS THAT YOU COULD USE, WE'VE THROWN OUT A FEW, BUT FOR EXAMPLE, STUDENTS, SENIORS, FAMILIES WITH YOUNG CHILDREN, UM, IT COULD BE CHURCH COMMUNITIES, YOU CAN DO IT BY DEMOGRAPHIC, AGE, RACE, ETHNICITY, THAT KIND OF STUFF.

IT COULD BE PEOPLE INTERESTED IN THE ARTS, JUST DIFFERENT TYPES OF INTERESTS IN PEOPLE IN ADDISON.

THAT'S BASICALLY WHAT YOU'RE GONNA PUT ON THE PEDAL.

AND WHAT ARE THE THINGS THAT THEY VALUE.

SO FOR EXAMPLE, YOU KNOW, IF I LIVE, I'M A RENTER IN ADDISON CIRCLE, ONE OF THE THINGS I PROBABLY VALUE IS WHAT'S WALKABLE, RIGHT? I CAN GO GRAB A COFFEE IN THE MORNING, JUST WALK ACROSS THE STREET, THAT KIND OF STUFF.

BUT YOU'RE GONNA DO THAT FOR EACH PEDAL, EACH GROUP, AND THEN TAKE A LOOK AT THAT CENTER PEDAL AND SEE WHAT THEY ALL HAVE IN COMMON.

AND THEN ONCE WE DO THAT, WE'LL DISCUSS AND WE'LL TALK ABOUT, YOU KNOW, WHY YOU CHOSE THE GROUPS THAT YOU DID AND WHAT KIND OF THINGS THEY VALUE.

BUT THEN ALSO THE REALLY IMPORTANT PART IS THERE MIGHT BE SOME GROUPS THAT VALUE THE SAME THING, BUT THAT DEFINE IT IN DIFFERENT WAYS.

SO WE'LL TALK ABOUT THAT AT THE END.

SO DOES THAT MAKE SENSE? ANYONE HAVE QUESTIONS ON HOW TO DO THIS? ALL RIGHT, COOL.

HOW MUCH TIME YOU WANNA GIVE? WE'LL GIVE YOU LIKE, WE'RE, WE'RE A BIG GROUP, SO LET'S GO, WE'LL GO LIKE FIVE, EIGHT MINUTES AND WE'LL JUST KIND OF CHECK IN AND SEE WHERE WE'RE AT.

OKAY, WE'LL GO 15, WE'LL GO 15 MINUTES.

SO WE'LL, WE'LL START THERE.

OH YEAH, WE HAVE TWO HOURS, DON'T WE? OKAY.

YEAH, I FORGOT ABOUT THAT.

[00:38:55]

ALL

[00:38:55]

RIGHT.

[00:38:55]

CAN

[00:38:55]

YOU HEAR ME NOW? OKAY.

AT 6 45, WE'RE GONNA TALK AS A GROUP AT 6 45.

SO IN FIVE MINUTES.

SO IF YOU HAVEN'T GOTTEN TO THE MIDDLE YET, YOU HAVE FIVE MINUTES.

[00:43:42]

DOES EVERYONE FEEL GOOD ABOUT WHERE YOU'RE AT? FEEL LIKE YOU'VE GOTTEN TO THE CENTER IN THE SHARED VALUES.

SO WE'RE GONNA GO AROUND EACH TABLE AND I'M GONNA ASK YOU TELL ME WHO ARE YOUR GROUPS.

SO WHAT ARE THE PETALS, RIGHT? WHAT ARE THE SHARED VALUES? AND THEN THERE MAY BE SOME QUESTIONS THAT POP UP AS YOU TALK ABOUT THAT, BUT WE'LL JUST KIND OF SEE HOW THEY GO.

SOUND GOOD? OKAY.

HOW ABOUT Y'ALL START, I'M GONNA, I'M GONNA NOMINATE YOU .

SO WHO ARE YOUR, WHAT ARE YOUR PETALS? AND THEN WHAT ARE THE SHARED THINGS IN THE MIDDLE? CAN YOU HEAR ME? YES.

PERFECT.

OUR PETALS ARE VISITORS, RESIDENTS THAT ARE HOMEOWNERS, BUSINESSES, THAT INCLUDES EMPLOYEES AND WORKERS, COMMERCIAL REAL ESTATE OWNERS, RESIDENTS THAT ARE RENTERS AND AIRPORT USERS.

AND SO WHAT ARE THE THINGS IN THE MIDDLE THAT THEY ALL VALUE AND HAVE IN COMMON? WE DIDN'T QUITE GET THERE, BUT I CAN PULL THEM.

I THINK FOR BOTH RESIDENTS, DAYTIME POPULATION AND FOR, UM, VISITORS, SENSE OF COMMUNITY IS A BIG ONE THAT WE HAVE ACROSS THE BOARD ENVIRONMENT, BUSINESS FRIENDLY ENVIRONMENT KIND OF HITS EVERY, EVERYTHING.

I CAN GLEAN THEM.

I THINK WE'LL GO WITH, UH, SAFETY, UM, CONVENIENCE IN THE FORM OF LOCATION ACCESS, BEING CENTRALLY LOCATED, UM, RETAIL OPTIONALITY,

[00:45:01]

ANYTHING ELSE? I THINK YOU NAILED IT.

I NAILED IT.

SO I'M GONNA ASK YOU ONE MORE QUESTION, AND MAYBE YOU DON'T HAVE TO BE, MAYBE YOU CAN HAVE ONE OF YOUR, YOUR GROUP IF, IF YOU WANT TO, BUT, SO SAFETY DIVING INTO THAT A LITTLE BIT, BECAUSE WE'VE HEARD THAT IN OUR CONVERSATIONS THE LAST COUPLE DAYS ABOUT SAFETY.

BUT I THINK THERE'S, THERE'S LIKE A COUPLE SIDES OF IT.

THERE'S THE POLICE, FIRE, EMERGENCY RESPONSE SIDE OF SAFETY AND FEELING LIKE, YOU KNOW, IF THEY HAD AN EMERGENCY, THEY WOULD BE ABLE TO GET THE HELP THAT THEY NEEDED QUICKLY.

BUT THEN THERE'S ALSO LIKE, JUST THE, THE SENSE OF PLACE THAT CONTRIBUTES TO THAT SAFETY.

SO I GUESS IN YOUR DISCUSSIONS ABOUT SAFETY, WAS THERE AN ANGLE OF THAT, THAT THEY KIND OF MADE SENSE? YEAH, I'D SAY A LITTLE BIT OF BOTH.

I THINK WE HIT ON RESPONSIVENESS OF, YOU KNOW, FIRE AND POLICE, ET CETERA.

BUT WE ALSO HIT ON FOR WHETHER YOU'RE AN APARTMENT RENTER, YOU WANT TO FEEL SAFE GIVEN YOUR PROXIMITY TO OTHER RENTERS.

HOMEOWNERS OBVIOUSLY WANT TO FEEL SAFE IN THEIR NEIGHBORHOODS.

UM, SO IT KIND OF TOUCHED ON BOTH OF THOSE, BUT I THINK WE MORE FOCUSED ON A SENSE OF COMMUNITY AND THAT'S HAVING, THAT'S FEELING SAFE AND FEELING SAFE.

AND THAT INCLUDES A RESPONSE TIME FROM, YOU KNOW, YOUR SERVICES WITHIN THE CITY THAT, UM, IT'S KINDA WHAT WE, WE TOUCHED ON.

AND DID YOU HAVE, LIKE, ARE THERE, ARE THERE ANY TWO PEDALS ON THERE THAT Y'ALL FELT WERE VERY OPPOSITE AND THAT MAYBE WERE DIFFICULT TO KIND OF COME TO THE CENTER VALUES? NO.

COME UP WITH THE VALUES ON THE SPOT.

SO I THINK I KEPT SAYING, WHICH I, I WAS, UH, SLAPPED ON THE WRIST A COUPLE TIMES, RENTERS VERSUS HOMEOWNERS.

AND WHEN YOU DISSECT IT, THERE'S A LOT OF COMMONALITY HERE AND WHAT EACH WANTS.

SO THAT WAS MAYBE THE TAKEAWAY.

CAN I MAKE YOU TELL ME THE, WHAT IT UNDER THOSE TWO, WHAT VALUES DID Y'ALL LIST? SURE.

UH, ONE WE ALSO DIDN'T FINISH, SO I'M GONNA HAVE TO JUST PULL FROM THE CONVERSATION.

UH, RENTERS AFFORDABILITY, SAFETY, LOCATION, ACCESS, WALKABILITY, UM, HOMEOWNERS SAFETY, SCHOOLS, AMENITIES, CONVENIENCE, AND A SENSE OF COMMUNITY.

A LOT OF THE SAME THINGS.

THANK YOU GUYS.

HOW ABOUT THIS TABLE HERE IN THE MIDDLE? WHAT WERE YOUR PEDALS AND THEN WHAT WERE THE SHARED VALUES IN THE CENTER? , AH, FOUND IT.

UM, ACCESSIBILITY TO SERVICES.

SO, UM, THIS IS ONE OF THOSE WHERE I'M GLAD WE'RE GOING ONE OF THE FIRST, 'CAUSE I THINK WE'RE GONNA HAVE A LOT OF COMMONALITY.

SO ACROSS THE BOARD WE'VE GOT BUSINESSES, VISITORS, RENTERS, HOMEOWNERS, RESTAURANTS, AND SENIORS.

UM, A LOT OF THE THINGS THAT WE'RE SHARING SAFETY, UM, YEAH, AGREED SERVICES OF COURSE.

AND THE PERCEPTION, FEELING SAFE IS GOOD.

UM, AND WHILE I'M THERE, I'M ON THE FLY.

UM, UH, SAFETY AND ALSO GETTING AROUND, YOU KNOW, MAYBE, UH, ARE THE TRAFFIC SIGNALS GOOD AS AS SIGHT LINES CLEAR? UM, IS SOMEBODY WHO'S BIKING ABLE TO SOMEBODY WHO'S WALKING ABLE TO MOST OF THE PLACES, YES, BUT I CAME ACROSS A SIDEWALK.

THEY JUST ENDED THE OTHER DAY IN ADDISON, WHICH IS INTERESTING.

ANYWAYS, THAT KIND OF STUFF IS COOL.

UM, OH, WHAT'S THAT? CENTER ONE? I FORGET THAT ONE.

VIBRANCY.

VIBRANCY, YEAH.

QUALITY OF SERVICE.

VARIETY OF GOODS AND SERVICES.

UM, COMMUNITY IS, THAT WAS CONNECTIVITY.

CONNECTIVITY, UH, WHICH IS DIFFERENT IN SOME WAYS IN ACCESSIBILITY.

WE WERE DISCUSSING OUTDOOR AMENITIES AND THE BIG COMMUNITY EVENTS ADDISON LIKES TO THROW.

SO TWO QUESTIONS.

ONE, THE CONNECTIVITY VERSUS ACCESSIBILITY, AND YOU WERE DISCUSSING THE DIFFERENCES IN THAT.

MAYBE ELABORATE ON THAT AND THEN I'LL GIVE YOU MY SECOND ONE JUST SO YOU KNOW.

IT.

VIBRANCY.

WHAT DOES THAT MEAN TO ADDISON, DO YOU THINK? UH, SURE.

AND I CAN PASS.

NO, I'M ASKING YOU.

UM, WHAT'S I THINK OF WHEN I THINK OF ACCESSIBILITY, LIKE IF IT'S A CITY SERVICE, LIKE UNDERSTANDING, OKAY, HOW DO I REQUEST A CLOSE PATROL, UH, FIRE INSPECTIONS, THAT KIND OF BIG TRASH.

SO SOME OF THAT COULD BE LIKE, OH, WELL WE CAN PUT THAT ON A WEBSITE THAT'S EASY TO USE OR HAVE, UH, MAILERS THAT GO OUT AND EXPLAIN THESE SERVICES AND MAKE THAT ACCESSIBLE, YOU KNOW, IN MORE THAN JUST GETTING TO IT.

WHEREAS CONNECTIVITY, WHAT'S THE VARIETY OF OPTIONS THAT ALLOW ME TO ACCESS THESE RESTAURANTS, THESE BUSINESSES, THESE SERVICES? WHETHER THAT BE, CAN I WALK THERE, DO I HAVE TO DRIVE THERE? WHAT'S PARKING LIKE? CAN I TAKE A BUS? THAT KIND OF STUFF.

THAT'S HOW I SAW IT.

ANYTHING ELSE FROM, OKAY, THAT MAKES SENSE.

AND THEN VIBRANCY.

[00:50:01]

HOW DO Y'ALL, LIKE, WHAT DOES THAT MEAN TO YOU? AND AND WHAT DO YOU THINK THOSE, THOSE GROUPS DEFINE A VIBRANT ADDISON AS? UM, ANYBODY GOT ANYTHING? WHAT KIND OF, WHAT KIND OF THINGS MAKE MAKE IT VIBRANT? YEAH.

I WOULD SAY IN TERMS OF VIBRANCY TURN OFF.

IN TERMS OF VIBRANCY, THINGS, UM, LIKE WE TALKED ABOUT, UH, SOME OF THE FESTIVALS THAT WE HAVE, THOSE ARE VIBRANT TYPE ACTIVITIES THAT I THINK EVERYONE WANTS TO BE A PART OF THAT MAKES OUR TOWN FORWARD THINKING VIBRANT, ACTIVE.

UH, IN THAT SAME VEIN, I THINK EVERYONE, UH, WOULD HAVE AN APPRECIATION FOR NEW, SUCCESSFUL AND VIBRANT RESTAURANTS, RESTAURANTS, BUSINESSES, AND HOTELS AS OPPOSED TO OLD, WORN OUT, UH, SURE.

SAME TYPES OF BUSINESSES.

SO ECONOMIC WISE IS THAT, THAT'S WHAT THAT'S MEAN.

I GUESS WHAT I'D ADD IS VIBRANCY IN TERMS OF LIKE HOMEOWNERS OR, UH, RESIDENTS.

IT'S JUST, YOU KNOW, IF YOU'RE IN AN APARTMENT OR IN AN AREA, THERE'S, UH, PARKS AND JUST A LOT OF SENSE OF COMMUNITY AND ACTIVITY GOING ON.

OR IF YOU'RE IN A, IN A HOME, THERE'S ACTIVITY AGAIN ON THE STREET, KNOWING YOUR NEIGHBOR, THAT, THAT TYPE OF STUFF WHERE, UM, THERE'S JUST, I THINK THIS WAS MAYBE MENTIONED BEFORE.

THERE'S, THERE'S ALWAYS THIS KIND OF LIKE BUZZ OF, UH, OCCURRING.

IT, IT DOESN'T EVER JUST GO COMPLETELY SILENT IN ADDISON.

HOW ABOUT Y'ALL? WHAT WERE YOUR PEDALS AND WHAT WERE THE CENTER THINGS? SO OUR PETS, RENTERS, HOMEOWNERS.

YOU GOTTA BE CAREFUL NOT TO TOUCH IT.

NOT TOUCHING IT.

SO WE HAD RENTERS, HOMEOWNERS, UM, OFFICES AND OFFICE WORKERS.

UM, AND THEN WE GROUPED TOGETHER HOTELS, RESTAURANTS, AND RETAILS MORE VISITOR ORIENTED BUSINESSES THAN WE HAD VISITORS AND TOURISTS.

AND THEN OUR LAST PEDAL WAS ARTS AND EDUCATION.

SO THE SCHOOLS AND LIKE THE THEATER CENTER, LOOKING AT THOSE TOGETHER.

UM, WE ALSO SPENT A FAIR AMOUNT OF TIME TALKING ABOUT SAFETY AND LIKE RE PARTICULARLY LIKE RESPONSIVENESS WAS SOMETHING WE THOUGHT EVERYONE VALUED.

UM, WE TALKED ABOUT FOR IN THE CENTER, ADDISON BEING VISUALLY WELCOMING WITH LIKE, UM, WELL-MAINTAINED INFRASTRUCTURE AND GOOD SIGNAGE.

UM, WE TALKED ABOUT THE PARKS AND THE GREEN SPACES IS SOMETHING THAT EVERYONE IN ADDISON APPRECIATES.

UM, WE TALKED ABOUT ADDISON BEING GEOGRAPHICALLY IN THE CENTER OF A LOT.

UH, WE TALKED ABOUT, UM, WALKABILITY AND BEING ABLE TO GET AROUND AND THE CLOSE PROXIMITY OF KIND OF EVERYONE IN OUR SIX PEDALS AND HOW IT ALL KIND OF WORKED.

LIKE EVERYONE IS HERE BECAUSE EVERYONE ELSE IS HERE.

UM, AND, UH, A SHARED SENSE OF COMMUNITY, I THINK.

DID YOU HAVE ANY PEDALS THAT YOU FELT LIKE WERE REALLY OPPOSITE? UM, I THINK THEY KIND OF CLUSTERED, UM, SO LIKE VISITORS AND VISITOR ORIENTED SERVICES AND THEN WE'RE KIND OF, WE GROUP TOGETHER AND THEN MAYBE OFFICES AS LIKE ADJACENT ISH TO THAT.

AND THEN HOMEOWNERS AND RENTERS WE FOUND HAD A LOT IN COMMON.

SO IT KIND OF, THE CONNECTIONS WERE DIFFERENT STRENGTHS SURE.

UM, OKAY, I'LL MOVE TO YOU IN THE MIDDLE THERE.

THAT TABLE THE GREAT TABLE NUMBER FIVE.

ROADS TO GET TO AND FROM AFFORDABILITY AND COST OF LIVING, A VARIETY OF AMENITIES.

SO, UH, OUR PEDALS ARE LABELED, UH, WITH INTEREST GROUPS AND DEMOGRAPHICS.

WE HAVE AVIATION INDUSTRY, WHICH WE CONSIDER AN INTEREST GROUP.

WE HAVE TOURIST TOURISTS, WHICH IS AN INTEREST GROUP, RENTERS, WHICH IS A DE DEMOGRAPHIC, HOMEOWNERS DEMOGRAPHIC WORKFORCE, WHICH IS A DEMOGRAPHIC.

AND THEN WE HAD, WE STRUGGLED A LITTLE BIT WITH THE BUSINESS THAT WE PUT HERE BECAUSE WE REALLY WANTED TO, UH, DIFFERENTIATE BETWEEN LARGE AND SMALL, BUT THEN WE CHOSE JUST TO PUT IT AS BUSINESS, WHICH IS A DEMOGRAPHIC SLASH INTEREST.

UH, THE, SO THOSE ARE OUR LABELS.

WHAT THEY OVER, WHAT OVERLAPPED WITH THEM WERE WALKABLE AMENITIES, SAFETY FIRST RESPONDERS, ACCESSIBILITY,

[00:55:01]

DID WE HAVE ANY THAT WERE OPPOSITE? WE, WE REALLY DIDN'T.

WE REALLY DID NOT.

SO YOU FELT LIKE IT WAS PRETTY EASY TO FIGURE OUT WHAT ALL THE, THOSE GROUPS HAVE IN COMMON? YES.

GOOD, GOOD.

UM, WALKABILITY IS SOMETHING THAT HAS COME UP QUITE A BIT IN THE LAST COUPLE DAYS.

SO I'M CURIOUS 'CAUSE ONE THING WE'VE TRIED TO PARSE OUT, AND WE SPENT A GOOD AMOUNT OF TIME IN OUR FOCUS GROUP THIS MORNING DISCUSSING THIS WAS THERE'S WALKABILITY WITHIN CERTAIN AREAS, BUT NOT NECESSARILY CONNECTIONS BETWEEN THOSE AREAS.

RIGHT.

SO I GUESS CURIOUS IF THAT CAME UP AND IF Y'ALL HAD ANY THOUGHTS ON, ON THAT PIECE.

LIKE WHAT DOES WALKABILITY MEAN? IS IT KIND OF ISOLATED, LIKE, YOU KNOW, AN ADDISON CIRCLE TYPE THING WHERE IT'S WALKABLE WITHIN IT, BUT YOU WOULDN'T NECESSARILY WALK MAYBE ACROSS BELTLINE? WE DIDN'T GET THAT DEEP INTO IT, BUT CERTAINLY THERE IS A DIFFERENCE, AS YOU SAY, BETWEEN WALKABILITY AMONG, UH, DIFFERENT AREAS AND THEN ACTUALLY BEING IN TRANSIT THROUGH, ACROSS AND AROUND.

SO, NO, WE DIDN'T GET TO SPECIFICS ON THAT.

WE DIDN'T BREAK THAT DOWN.

THANKS.

SO I'LL GO TO YOU GUYS IN THE BACK.

FOR OUR PEDALS, WE HAD RESIDENTS, BUSINESS EMPLOYEES, VISITORS, RESTAURANTS.

AND THEN, UH, LASTLY WITH THE ADDISON AIRPORT COMMUNITY.

AND FOR OUR COMMUNITY VALUES, WE HAD UNIQUE, UH, PREMIUM PERSONALIZED TOWN SERVICES, INNOVATIVE PUBLIC SAFETY, QUALITY TRANSIT, FISCALLY RESPONSIBLE AND DEMAND FOR EXCELLENCE.

ARE THERE ANY OF THOSE VALUES THAT YOU FEEL LIKE MAYBE ARE A LITTLE MORE ASPIRATIONAL THAN OTHERS? LIKE THAT THERE COULD BE MORE WORK DONE IN THOSE AREAS THAT THIS PLAN SHOULD FOCUS ON? YEAH.

I'LL, I'LL TAKE THAT MYSELF.

UM, ONE OF THE, WE SPENT A LOT OF TIME FOR DEMAND OF, FOR EXCELLENCE AND WE WERE, WE GOT INTO DETAIL THE DETAILS ABOUT THAT, ABOUT OUR MASTER PLANS AND, AND BASICALLY I THINK THE GENERAL THOUGHT WAS ALWAYS, UH, CONTINUE TO PLAN, LOOK FORWARD AND, AND MAKE OURSELVES BETTER AND, AND AT A VERY PREMIUM LEVEL.

AND THAT DEFINITELY RELATES TO THE INNOVATION ONE AS WELL, RIGHT? CORRECT.

PERHAPS? I THINK WHEN WE LOOK AT, UM, I THINK THE BIGGEST DISTINCTION MIGHT BE BETWEEN THE HOMEOWNERS, WHERE WE'RE TALKING ABOUT THE QUALITY OF NEIGHBORHOODS BEING RELATED TO HOME, VALUES RISING OVER TIME.

THANKS Y'ALL.

IN THE BACK IN THE MIDDLE.

HELLO.

TABLE SIX .

UM, OUR GROUPS WERE STUDENTS, PARTICULARLY THE FLIGHT SCHOOL.

WE HAVE A MEMBER WHO REPRESENTS THAT GROUP AT OUR TABLE HERE, SENIORS, FAMILIES WITH YOUNG CHILDREN, RENTERS, HOMEOWNERS, AND THE BUSINESS COMMUNITY OF VARIOUS SIZES.

SO BUSINESSES AT LARGE, SIMILAR TO TABLE FIVE.

UM, OUR SHARED VALUES CAME DOWN TO SAFETY, QUALITY AND COMFORT, SPECIFICALLY RELATED TO QUALITY OF LIFE FACTORS THAT THEY ALL SHARED.

WHEN WE TALKED THROUGH WHAT'S REALLY ATTRACTING EACH OF THOSE GROUPS TO ADDISON IN PARTICULAR, UH, WE TOUCHED ON A LOT OF ACCESS TO ENTERTAINMENT AND JOBS, UH, WHAT WE DESCRIBED AS A HIGH QUALITY LIFESTYLE AND A WELL-RUN CITY.

SO WE'VE TOUCHED ON EVENTS, UM, AND PARTICULAR TO THE SAFETY QUESTIONS OR SAFETY VALUES THAT HAVE BEEN SHARED.

AND THEN QUALITY HAS TO DO WITH THE BUILT ENVIRONMENT AND HOW THE TOWN IS RUN.

AND COMFORT WAS RELATED TO HAVING A COMFORTABLE LIFESTYLE.

SO A LOT OF THE FACTORS THAT PEOPLE WILL, UM, KIND OF ATTRIBUTE A COMFORTABLE LIFESTYLE TO ARE KIND, KIND OF THE ACCESS TO ENTERTAINMENT.

SO WHEN PEOPLE SAY WE'RE COMFORTABLE, LIKE YOU HAVE A LITTLE BIT OF AFFLUENCE WHERE YOU CAN AFFORD SOME OF THESE, UM, HIGHER QUALITY OF LIFE FACTORS.

AND THEN ALSO JUST FEELING COMFORTABLE DUE TO THE SAFETY, UM, OF THE DIFFERENT KIND OF NODES IN TOWN.

MM-HMM, .

SO WITH THE, THE QUALITY PIECE PARTICULARLY, THERE'S OBVIOUSLY A LOT OF OVERLAP BETWEEN THOSE GROUPS OF LIKE, THEY, THEY KIND OF DEFINE THAT IN THE SAME WAY.

BUT DID YOU THINK THAT THERE WERE ANY OF THOSE GROUPS WHO MAYBE HAD LIKE, THEY WERE MAYBE ON 80% OF WHAT QUALITY OF LIFE MEANT? THEY KIND OF ALL AGREED ON THE SAME THINGS, BUT THERE THERE'S SOME WAYS THAT THEY DEFINE THAT DIFFERENTLY AS WELL,

[01:00:02]

SO PEOPLE WHO HAVE CHOSEN TO ORIGINALLY KIND OF MOVE TO ADDISON WHEN THE DEVELOPMENTS WERE NEW, UM, HAVE JUST STAYED THERE 'CAUSE IT'S APPRECIATED IN VALUE COMPARED TO MAYBE THE RENTER COMMUNITY WHO HAS ACCESS TO QUALITY DEVELOPMENTS THAT THEY'RE LIVING IN.

UM, BUT KIND OF A DIFFERENT STAKE THERE.

THANKS Y'ALL.

AND Y'ALL IN THE BACK.

OH, , I GOT IT.

UM, SO ON OUR PEDALS, WE HAD, UH, SENIOR URBAN RESIDENTS, DAILY COMMUTERS, VISITORS, WHICH ENCOMPASSES, UM, FOLKS WHO COME HERE IN THE EVENINGS FOR EVENTS AND WHO STAY IN THE HOTELS BUSINESSES, AND THEN TRADITIONAL RESIDENTS.

UM, SO WE HAD QUITE A FEW OF THE SAME KIND OF CHARACTERISTICS THAT EVERYBODY ELSE DID AS FAR AS, UM, BUSINESS FRIENDLY SAFETY, CONVENIENTLY LOCATED IN THE METRO, YOU CAN KIND OF GET ANYWHERE, UH, MOBILITY AND CONNECTIVITY FOR ALL MODES.

SO AL I THINK YOU CALLED IT EASE OF EASE OF MOVEMENT.

EASE OF MOVEMENT, THERE YOU GO.

UM, AND THEN PLANES, TRAINS, AUTOMOBILES AND BUSES FROM THE COUNCILMAN, UM, AESTHETICS.

SO REALLY HAVING SOMETHING THAT A, A TOWN THAT YOU CAN BE PROUD OF AND LOOKS GOOD.

UM, AND THEN ENTERTAINMENT AND STUFF TO DO.

THANKS EVERYONE.

I'M CURIOUS, JUST AFTER HEARING EVERYONE'S ANSWERS, OBVIOUSLY THERE'S A TON OF OVERLAP, BUT THIS IS JUST A, I'M JUST SHOUTING THIS OUT TO THE ROOM.

WAS THERE ANYTHING THAT JUST STOOD OUT TO YOU, MAYBE BECAUSE YOU KEPT HEARING IT OVER AND OVER OR THAT WAS PARTICULARLY SURPRISING FOR ANY GROUP? SAFETY, SAFETY, BICYCLE AROUND DOUBT.

MM-HMM.

ALWAYS.

AND THAT'S JUST THE REALITY OF THE WORLD.

SO THE OASIS OF SAFETY THAT IS ADDISON TO BE USED.

THAT EVERYTHING.

MM-HMM.

, ANYTHING ELSE? I WAS REALLY SURPRISED AS HOW SIMILAR A LOT OF THE CABLE DANCERS WERE, BECAUSE WE STRUGGLED AT FIRST AND I THOUGHT EVERYTHING KIND HAD THE SAME.

RIGHT, RIGHT.

REPEAT, USE THE MICROPHONE, CHRIS, YOU REALLY WANT ME REPEAT THAT ALL OVER AGAIN? UH, SO I SAID I WAS JUST SURPRISED THAT HOW EVERY TABLE'S ANSWERS WERE SORT OF SIMILAR.

WE, WE STRUGGLED AT FIRST TO, YOU KNOW, FINDING THE EXACT WORDS TO FILL OUT OUR PEDALS.

AND, AND, AND A FEW OF THEM I THOUGHT, OH MAN, THAT'S A LITTLE OUT THERE.

UM, LIKE THE AIRPORT FOR EXAMPLE, I DIDN'T THINK ANYONE ELSE WOULD COME UP WITH THAT AND SEVERAL TABLES DID.

SO I WAS JUST REALLY SURPRISED THAT A LOT OF THE ANSWERS WERE THE SAME.

OKAY, SO WE'RE GONNA SHIFT GEARS AND I'M GONNA COLLECT THOSE FLOWERS AT THE END, SO JUST DON'T TAKE THEM WITH YOU.

HEADS UP, WE'RE GONNA GO ANOTHER THREE MINUTES OR SO AND THEN WE'LL TALK.

UM, BUT TO SHIFT GEARS TO OUR NEXT EXERCISE.

SO WE'RE GONNA TALK NOW ABOUT, I KNOW WE JUST DID A BIG PICTURE VALUES THING THAT Y'ALL CAME UP WITH.

NOW WE'VE GOT KIND OF A LIST OF POTENTIAL COMMUNITY VALUES THAT I WANT Y'ALL TO DISCUSS AS A GROUP.

AND CATHERINE, YOU'RE HANDING OUT THE SHEETS, RIGHT? YEAH.

SO YOU'RE GONNA GET A LIST AS WELL, SO YOU CAN MAKE YOUR NOTES ON THAT SHEET OF PAPER.

UM, BUT ESSENTIALLY THIS IS A LIST OF LIKE 25, 30 VALUES THAT COULD APPLY.

FEEL FREE TO ADD CHANGE AS NECESSARY.

THIS IS JUST KIND OF GET YOU STARTED, BUT THERE'S A, A SPOT TO RANK.

AND BASICALLY WE WANNA KNOW, NUMBER ONE THROUGH 10, WHAT ARE YOUR TOP VALUES? SO IF YOU KNOW, LET'S SAY, UH, ONE OF 'EM I THINK IS LIKE ECONOMIC PROSPERITY.

MAYBE THAT'S YOUR NUMBER ONE VALUE, YOU THINK FOR ADDISON.

PUT A NUMBER ONE BY THAT ONE.

SO BASICALLY YOU'RE GONNA GET THIS LIST.

IT LOOKS LIKE THIS, UM, BUT IT'LL BE ON THE SHEET IN FRONT OF YOU TOO.

THERE'S A SPOT TO RANK ONE THROUGH 10.

SO I KNOW ALL OF THESE ARE IMPORTANT AND VALID, BUT IF YOU HAD TO CUT IT TO 10 AND YOU HAD TO PRIORITIZE THAT LIST, DO THAT ON YOUR SHEET OF PAPER.

YES.

COLLECTIVELY, YES.

AS A GROUP, AS YOUR TABLE.

AGAIN, ,

[01:18:32]

JUST

[01:18:32]

WE DID THAT ON, IT'S, YEAH.

[01:29:28]

SO LET'S COME TOGETHER TO DISCUSS.

[01:29:29]

I KNOW YOU GUYS ARE STILL WORKING ON IT AT THIS TABLE, BUT I THINK EVERYONE'S DONE.

CAN YOU HEAR ME? DO I NEED TO GET CLOSER? HELLO? HELLO EVERYONE.

YEAH, THANK YOU.

I NEED MY GAVEL UP HERE, .

UM, SO WE'RE GONNA COLLECT THESE AND WE'RE GONNA USE, WE'RE GONNA BASICALLY FIGURE OUT OF THIS GROUP OF PEOPLE WHAT WERE THE TOP 10, RIGHT? AND WE'RE

[01:30:01]

GONNA USE THOSE IN THE PUBLIC MEETING TOMORROW AND, AND ASK THE COMMUNITY BASICALLY HOW MUCH DO THEY ALIGN WITH THE, THE 10 THAT WERE COME UP, WERE CAME, I CAN'T TALK, WE'RE DEVELOPED TONIGHT.

UM, SO FOR THE SAKE OF TIME, I'M NOT GONNA ASK EVERY TABLE TO GO THROUGH ALL 10, BUT I AM GONNA ASK YOU TO GO THROUGH YOUR JUST TOP FIVE.

AND MAYBE VERY QUICKLY, I KNOW VERY QUICKLY MAYBE WHY IN SOME OF THE DISCUSSIONS YOU HAD.

UM, AND THIS TABLE HERE AT THE FRONT HAS VERY GRACIOUSLY OFFERED TO GO FIRST AGAIN.

CAN YOU GUYS HEAR ME NOW? SO WE GOT REALLY CREATIVE AND WE DO HAVE A TOP FIVE.

BUT EVEN BEFORE WE GET INTO OUR TOP FIVE, WE DECIDED THAT INNOVATION AND NEW IDEAS SORT OF SUPERSEDED EVERYTHING AND SHOULD BE TOP OF MIND FOR THE TOWN.

'CAUSE IT'S SORT OF, IT SORT OF DRIVES EVERY DECISION THAT WE COULD MAKE.

SO WE HAVE, UM, YOU DID ONE A .

OKAY, LET ME, LET ME GO TO A, LET ME GO TO A, A DIFFERENT DOCUMENT NOW.

SO WE, OUR TOP FIVE, UH, PUBLIC SAFETY AND EMERGENCY RESPONSE IS NUMBER ONE.

NUMBER TWO IS FISCAL RESPONSIBILITY AND SUSTAINABILITY.

UH, THREE WAS ECONOMIC PROSPERITY AND BUSINESS FRIENDLY CULTURE.

UH, FOUR WAS SOCIAL CONNECTIVITY AND COMMUNITY ENGAGEMENT.

AND FIVE IS VIBRANT LOCAL BUSINESS SLASH COMMERCE.

SO YOU HAD A NUMBER ONE.

NUMBER ONE OF INNOVATION AND NEW IDEAS.

AND THEN ONE A, ONE B, ONE C, ONE, , .

AND ALL RIGHT, GREAT.

HOW ABOUT Y'ALL IN THE BACK? I'LL GO REVERSE ORDER THIS TIME.

ALL RIGHT, SO WE DID A TOP FIVE IN A NEXT TOP FIVE.

WE REALLY DIDN'T RANK OR FIVE.

SO JUST GOING DOWN THE LIST ON THE TOP FIVE, WE HAD FISCAL RESPONSIBILITY AND SUB SUSTAINABILITY.

UM, WE HAD REINVESTMENT AND REVITALIZATION, UH, ECONOMIC PROSPERITY, BUSINESS FRIENDLY CULTURE.

UM, NEXT WE HAD CONNECTED TRANSPORTATION NETWORK, PUBLIC SAFETY AND EMERGENCY RESPONSE.

AND THOSE WERE THE FIVE, TOP FIVE.

SO THE NEXT TOP FIVE WAS THE INNOVATIVE AND NEW IDEAS.

THEN WE HAD THE PLACEMAKING AND COMMUNITY CHARACTER, VIBRANT, LOCAL BUSINESS, WALKABILITY AND PE, PEDESTRIAN SAFETY AS WELL AS EXCEPTIONAL AMENITIES AND TOWN SERVICES.

OFF THE CUFF, I KNOW YOU DIDN'T RANK THEM, BUT OFF THE CUFF IS THERE, IS THERE ONE YOU WOULD AT LEAST PUT NUMBER ONE? UM, WE ALL KEPT AGREEING ON THE REINVESTMENT AND REVITALIZATION AS WELL AS THE ECONOMIC PROSPERITY.

WHEN YOU'RE THINKING OF REINVESTMENT AND REVITALIZATION, WERE THERE PARTICULAR AREAS THAT CAME TO MIND FOR THAT? WELL, I MEAN, WHAT CAME INTO MY HEAD WAS, UM, AT TIMES, YOU KNOW, IF BUSINESSES LEAVE, THE TOWN SEEMS PRETTY QUICK TO WANNA REINVEST AND ENSURE THAT, YOU KNOW, MORE BUSINESSES ARE COMING TO THE TOWN.

SO JUST YOUR TOP FIVE.

YOU CAN JUST DO THE TOP FIVE.

TOP FIVE.

WE HAD HOUSING, DIVERSITY, FISCAL RESPONSIBILITY AND SUSTAINABILITY, ECONOMIC PROSPERITY AND BUSINESS FRIENDLY CULTURE, PUBLIC SAFETY AND EMERGENCY RESPONSE AND OPENNESS, TRANSPARENCY AND ACCOUNTABILITY.

AND WERE THOSE IN PRIORITY? PRIORITY ORDER? YEAH.

SO IT WAS HOUSING ATTAINABILITY YOU SAID WAS NUMBER ONE.

DIVERSITY.

DIVERSITY, OKAY.

AND I FEEL I SHOULD EXPLAIN THE METHODOLOGY.

YEAH, BECAUSE WE DID, WE, UH, WE WENT MATHEMATICAL AND TALLIED THE SUM.

SO THERE'S A DIFFERENCE IN HOW THESE ARE GONNA SHOW UP WEIGHTED.

UM, SO TAKE THAT INTO CONSIDERATION.

'CAUSE HOUSING DIVERSITY WAS ONE PERSON'S NUMBER FIVE, BUT TWO PEOPLE'S, UM, ZERO NULL AND VOID.

SO, OKAY.

THANK YOU.

AND THEN IN THE BACK ON THE LEFT.

GOOD DEAL.

IS THAT US? YES.

NUMBER ONE, FISCAL RESPONSIBILITY

UH, I DO, WE HAVE, WHAT IS THIS ONE? VAPE AND PAWN SHOP.

OH, WAIT, THIS IS SOMEBODY ELSE'S LIST.

[01:35:01]

AND SUSTAINABILITY.

NUMBER TWO, PUBLIC SAFETY AND EMERGENCY RESPONSE.

THREE, VIBRANT LOCAL BUSINESS AND COMMERCE.

FOUR, UH, CONNECTED TRANSPORTATION NETWORK.

AND WE WANNA EMPHASIZE THAT.

AND PUBLIC TRANSIT FIVE WAS PLACEMAKING AND COMMUNITY CHARACTER.

FIVE.

THAT'S WHAT YOU WANTED? YEAH.

UM, I KNOW IT'S, IT WAS YOUR NUMBER FIVE IN THAT LIST, BUT WHAT DOES PLACEMAKING MEAN TO YOUR GROUP? HOW, HOW DID YOU DEFINE THAT AND WHY WAS THAT IMPORTANT? OH, I THINK WHAT CAUGHT OUR ATTENTION, IF I CAN SPEAK FOR THE GROUP, WAS AT THE TOP WHERE IT SAYS 2050 AND WE WERE THINKING ABOUT THE FUTURE, YOU KNOW, WHAT THIS COMMITTEE'S DOING, AND KIND OF WHAT WE'RE TASKED WITH AND WHERE WE'RE GONNA BE PLACING, PUTTING THESE NEW REDEVELOPMENTS.

THANKS.

WE'RE IN THE MIDDLE HERE.

THE GREAT TABLE FIVE.

UM, ARE, DO YOU WANT 'EM IN IF WE HAVE THEM IN LIKE PRIORITY RANKING? YEAH.

YOU PREFER IT THAT WAY? YES, PLEASE.

SO FIRST TWO WERE REALLY TIED, WHICH WAS FISCAL RESPONSIBILITY AND SUSTAINABILITY AND PUBLIC SAFETY AND EMERGENCY RESPONSE.

THE NEXT TWO WERE ALL, OH NO, THE NEXT THREE WERE ALL EQUALLY TIED AS WELL, WHICH WAS ACTIVE PARKS AND RECREATION OPPORTUNITIES, REINVESTMENT, REVITALIZATION, AND VIBRANT LOCAL BUSINESS SLASH COMMERCE.

UM, OPENNESS, TRANSPARENCY, AND ACCOUNTABILITY.

THANK YOU.

MM-HMM.

THIS TABLE, WE MARCHED TO THE BEAT OF A DIFFERENT DRUMMER OVER HERE IN TABLE THREE.

SO WE KINDA MADE OUR OWN SCALE.

UM, NUMBER ONE WAS PUBLIC SAFETY AND EMERGENCY RESPONSE.

UM, TWO WAS SORT OF SPLIT.

WE HAD TWO, A, FISCAL RESPONSIBILITY AND SUSTAINABILITY AND TWO B OR NOT TO B.

SO WE FELT LIKE THOSE WENT HAND IN HAND AND JUST REALLY AMOUNTED TO GOOD GOVERNMENT BECAUSE BAD GOVERNMENT IS, IS BAD AND CAN DO BAD THINGS, .

UM, SO FROM THERE WE WENT TO, UM, ITEM THREE, WHICH, WHICH TURNED OUT TO HAVE, UH, TWO PARTS.

UM, THREE A WAS ECONOMIC PROSPERITY, BUSINESS FRIENDLY CULTURE, THREE B, VIBRANT LOCAL BUSINESSES IN COMMERCE, UM, BECAUSE WE FELT ONE LED TO THE OTHER.

SO THAT WAS, UH, THREE A, THREE B, UM, FOUR EXCEPTIONAL AMENITIES AND TOWN SERVICES.

UM, THAT WAS FOUR A AND QUALITY TOWN FACILITIES AND INFRASTRUCTURE.

AGAIN, THESE SEEMED LIKE OPPOSITE SIDES OF THE SAME COIN TO US.

SO THAT WAS FOUR A AND FOUR B.

AND THEN, UH, FINALLY ITEM FIVE, WHICH TURNED OUT TO BE THREE THINGS.

UM, , ODDLY ENOUGH, UM, REINVESTMENT AND REVITALIZATION WAS FIVE A.

WE KIND OF VIEWED THAT AS SORT OF THE PAST, UM, REVITALIZING AREAS AND REINVESTING IN AREAS THAT NEED, UH, NEEDED WORK.

UM, FIVE B WAS PROPERTY MAINTENANCE AND COMMUNITY ENHANCEMENT, WHICH WAS SORT OF THE PRESENT AND THEN PLACEMAKING AND COMMUNITY CHARACTER, WHICH, WHICH KIND OF SEEMED TO US TO BE THE FUTURE.

SO WE WENT BACK TO THE FUTURE WITH UH, THREE, UH, FIVE A, FIVE B, AND FIVE C.

AND STRANGELY ENOUGH, IF YOU ADD ALL THOSE UP, IT COMES TO 10 THINGS.

SO THERE YOU HAVE IT.

THAT WAS GOING TO BE MY QUESTION.

IF YOU ALSO HAD A SIX A AND A SIX B AND A.

WE DID NOT BECAUSE WE GOT TO 10.

RIGHT.

AND WE DID IT IN OUR OWN WAY.

COMMUNITY COLLABORATION AND PARTNERSHIPS, FISCAL RESPONSIBILITY AND SUSTAINABILITY AND REINVESTMENT AND REVITALIZATION.

AND Y'ALL HERE AT THE FRONT? SURE.

UM, TAKING IT IN NO PARTICULAR ORDER, BUT I THINK I'LL START WITH WHAT I THINK OUR TOP TWO WERE.

UH, THOSE BEING EXCEPTIONAL AMENITIES AND TOWN SERVICES AND PUBLIC SAFETY EMERGENCY RESPONSE, WE WOULD SAY THOSE ARE COMFORTABLY IN THE TOP TWO, THEN FOLLOWED NO PARTICULAR ORDER.

SO THIS IS JUST AN OBSERVATION OF MINE.

SO A LOT OF THE SAME THINGS AGAIN, RIGHT? UM, BUT CURIOUS, AFTER HEARING EVERYONE'S ANSWERS, IF THERE WAS ANYTHING THAT YOU THOUGHT WAS SURPRISING OR MAYBE, YOU KNOW, I THINK THERE WAS SOME GROUPS OVER HERE WHERE LIKE YOUR NUMBER ONE MAYBE WAS THERE NUMBER FOUR, OR, YOU KNOW, CURIOUS JUST TAKEAWAYS, BIG PICTURE IF ANYONE HAS ANY.

AT THE END WE WENT BACK AND AT THE END WE WENT BACK AND LOOKED AT THE ONES THAT GOT NO VOTES AT ALL OUT OF MM-HMM.

THAT'S KINDA HOW WE APPROACHED IT WAS, WHICH GOT MORE DOTS.

UM, AND IT, IT KIND OF REALLY CAME DOWN TO THE, THE MACRO STUFF WAS THE BIGGER PRIORITIES AND THAT FUNNEL TO THE MICRO AND THE MICRO ARE IMPORTANT, BUT THEY, I MEAN, IT KIND OF NATURALLY CREATED THE PYRAMID OF, AND A LOT OF IT GOT BACK TO FINANCIAL.

SURE, SURE.

[01:40:03]

UM, AND A LOT OF THE IDEAS OR A LOT OF THE ITEMS THAT RECEIVE VOTES ARE THINGS THAT WE CURRENTLY HAVE.

SO I GUESS AS WE'RE TALKING ABOUT AS WE MOVE FORWARD, YOU KNOW, THE SENIORS IN THE URBAN IN SOME WAY, IT SEEMS LIKE THE VALUES ARE TO PRESERVE THAT KIND OF SENIORS AND YOUNGER PEOPLE, OR JUST KIND OF A, A SIMILAR DEMOGRAPHIC AS WE HAVE TODAY.

YEAH, THAT'S A GOOD POINT BECAUSE IN OUR FOCUS GROUP THIS MORNING, WE DID HAVE ONE REPRESENTATIVE OF, OF SOMEONE WHO DID, YOU KNOW, WHO HAS CHOSEN TO RAISE THEIR FAMILY HERE, BUT SHE RECOGNIZED THAT SHE'S KIND OF AN ANOMALY, RIGHT? UM, AND SHE WOULD LOVE MORE OPPORTUNITIES FOR OTHERS TO DO THE SAME.

BUT THEN I THINK TONIGHT AND IN SOME OF THE OTHER CONVERSATIONS WE'VE HAD TODAY, WE'VE ALMOST HEARD THE OPPOSITE OF LIKE, THE REASON PEOPLE LOVE ADDISON RIGHT NOW IS BECAUSE THERE IS KIND OF THAT GAP IN THE MIDDLE IN A WAY, RIGHT? BECAUSE THEN THERE CAN BE MORE OF THOSE, THE AMENITIES THAT PEOPLE, THE THINGS THAT PEOPLE THAT ALL OF YOU GUYS SAID TONIGHT BASICALLY, RIGHT? ALL THE RESTAURANTS AND ENTERTAINMENT THINGS IN A SMALL AMOUNT OF LAND, SOMETHING'S GOTTA GIVE IN A WAY, RIGHT? SO I THINK THAT'S, THAT'S KINDA WHAT YOU'RE SAYING.

YEAH, EXACTLY.

UM, IS THERE ANY, WERE THERE ANY THINGS THAT YOU, Y'ALL FELT WERE, THE DYNAMIC OF THAT THOUGH IS, IS WE DON'T, UNLESS YOU GO TO A PRIVATE SCHOOL, WE DON'T HAVE A LOT OF CONTROL OVER THE, THIS IS A, THAT'S A DALLAS COUNTY THAT IS NOT A TOWN OF ADDISON FACTOR THAT CAN BE CONTROLLED BY THE TOWN FOR SURE.

UNLESS YOU'RE GONNA PUT RESOURCES OR OFFER TO BRING MORE PRIVATE SCHOOL IN, BUT THEN YOU'RE ONLY STARTING TO SERVING A CERTAIN KIND OF DEMOGRAPHIC WHEN YOU GO TO PRIVATE SCHOOLS.

SO I THINK IT'S NOT TO ME NECESSARILY SOMETHING THAT REALLY EVEN BELONGS IN THE RANK PERSON.

THE, THE CONVERSATION A LITTLE BIT THIS MORNING WAS, WAS THINKING ABOUT, UM, YOU KNOW, THE TOWN CAN'T CONTROL THE SCHOOLS, BUT YOU CAN CONTROL THE ENVIRONMENT FOR MAYBE THERE ARE FAMILIES THAT WANNA LIVE HERE FOR EVERYTHING ELSE, AND IF IT'S THEIR CHOICE TO LIVE IN ADDISON AND SEND THEIR CHILD TO PRIVATE SCHOOL OR WHATEVER THAT, YOU KNOW, THAT'S GREAT.

AND THERE ARE WAYS TO ACCOMMODATE THOSE FOLKS THAT, THAT BRING EVEN MORE VALUE AND KIND OF ROUND OUT THE, THE FOLKS IN ADDISON.

BUT YOU HAVE TO DIFFERENTIATE BETWEEN DIFFERENTIATE WHAT IS UNDER THE TOWN'S CONTROL AND, AND WHAT ISN'T.

MM-HMM, , ABSOLUTELY.

IF I COULD JUST JUMP IN ONE OTHER THING FROM, UH, OVER HERE AT TABLE THREE.

UM, BUT I, I, I THINK DENISE'S POINT IS A REALLY GOOD ONE.

AND AS WE THINK, ESPECIALLY CPAC FOLKS, AS WE THINK ABOUT, YOU KNOW, WHAT WE'RE DOING IN THE FUTURE, AND, AND THAT WAS REALLY SOME OF THE DISCUSSION AT OUR TABLE IS THE MACRO, YOU KNOW, IF YOU HAVE GOOD GOVERNMENT, IF YOU HAVE FISCAL RESPONSIBILITY, IF YOU HAVE A GOOD BUDGET, IF YOU ARE MAINTAINING YOUR INFRASTRUCTURE AND YOU ARE TRYING TO REDEVELOP AREAS, THINGS LIKE THAT, THE OTHER THINGS FLOW FROM THAT.

IF YOU DON'T HAVE GOOD GOVERNMENT, IF YOU DON'T HAVE TRANSPARENCY, FISCAL RESPONSIBILITY, A WELL-MANAGED BUDGET, IT, IT, IT ALL FALLS APART.

AND SO THOSE, YOU KNOW, AS WE THINK ABOUT WHERE WE'RE GOING AND, AND THE TYPES OF THINGS THAT WE WANT TO TALK ABOUT IN CPAC AND, UH, THE RECOMMENDATIONS THAT WE MAY HAVE ULTIMATELY, UM, I THINK THAT WE, WE NEED TO KEEP IN MIND THAT THAT REALLY IS SORT OF THE OVERARCHING MESSAGE OF WHAT, OF THE EXERCISE WE JUST DID TO ME ANYWAY.

ABSOLUTELY.

UM, REAL QUICK, KIND OF LAST QUESTION BEFORE I HAND IT BACK TO RYAN.

WERE THERE ANY, UH, OF YOUR VALUES THAT WERE SHARED FROM ALL THE DIFFERENT GROUPS THAT, UM, MAYBE WERE IN CONTRAST? LIKE, DID, DID ANYONE KIND OF, OF PICK UP ON SOMETHING THAT WAS LIKE, OH, I DON'T REALLY AGREE THAT THAT'S IN THE TOP FIVE THAT YOU'D BE WILLING TO SHARE? SO IT ALL SOUNDED, EVERYONE PRETTY MUCH AGREED WITH THE OTHER GROUPS OR AT LEAST UNDERSTOOD THE KIND OF THEIR REASONING.

SO DO ME A FAVOR.

MAKE, WE NEED TO COLLECT THESE.

'CAUSE LIKE I SAID, WE'RE GONNA USE 'EM TOMORROW.

SO JUST MAKE SURE THAT I CAN EASILY READ THEM .

UM, AND I'LL HAND IT BACK TO RYAN TO, TO CLOSE US OUT.

QUICKLY ABOUT MEETING IN A BOX.

YOU GUYS ARE A FUN GROUP.

SO THIS HAS BEEN, THIS HAS BEEN GOOD.

HOPE YOU GUYS HAVE FOUND IT PRODUCTIVE AND AND WORTHY OF YOUR TIME 'CAUSE I KNOW IT'S DEFINITELY HELPING US INFLUENCE US.

UM, OKAY, SO I'M GONNA TALK REAL

[3. Present and discuss the Advance Addison 2050 Comprehensive Plan "Meeting in a Box" community engagement tool.]

UM, IT NEEDS A NEW NAME 'CAUSE THERE'S NOT REALLY A BOX.

UM, BUT WHAT IT MEANS IS REALLY ESSENTIALLY WE'RE GIVING YOU GUYS AND ARMING YOU WITH ALL THE TOOLS YOU NEED TO RUN YOUR OWN FOCUS GROUP AND MEETING ESSENTIALLY.

UM, I KNOW IT SAYS CPAC UP THERE, BUT WE WANT TO EXTEND THIS TO COUNCIL P AND Z.

ANYBODY THAT WANTS TO DO THIS, WE WOULD ENCOURAGE YOU TO DO THIS

[01:45:01]

BECAUSE WE'VE BEEN DOING A LOT OF DIGITAL ENGAGEMENT.

WE'VE BEEN DOING A LOT OF FACE-TO-FACE ENGAGEMENT WITH PEOPLE OVER THE NEXT, OVER THE LAST COUPLE DAYS AND, AND ALSO TOMORROW DOING PUBLIC MEETING.

BUT THERE'S REALLY NOTHING LIKE KIND OF COMMUNITY MEMBERS COMING TOGETHER AND HAVING THEIR OWN CONVERSATIONS WITHOUT CONSULTANTS THERE ASKING THEM QUESTIONS, RIGHT? AND YOU GUYS CAN HAVE CONVERSATIONS.

AND SO REALLY THIS IS A WAY TO SCALE ENGAGEMENT IF EVERY ONE OF YOU GUYS HOSTED YOUR OWN LITTLE CONVERSATION FOCUS GROUP MEETING WITH, YOU KNOW, AND THIS CAN BE YOUR FAMILY, YOUR FRIENDS, YOUR NEIGHBORS, YOUR BOOK CLUB, YOUR SUNDAY SCHOOL GROUP, ANY GROUP OF PEOPLE.

UM, IT'S A, IT'S REALLY A SELF-GUIDED FOCUS GROUP, COMMUNITY GROUP WAY TO TALK ABOUT SOME OF THESE THINGS AND SUBMIT THOSE ANSWERS AND INFORMATION BACK TO US.

UM, SO LIKE YOU SAID, THERE'S KIND OF A LIST OF SOME OF THE GROUPS, BUT IT'S REALLY UP TO YOU.

AND IT COULD BE TWO PEOPLE, 10 PEOPLE, WHATEVER YOU WANT IT TO BE, BUT THERE'S 40 PEOPLE IN THIS ROOM.

ROUGHLY.

IF THERE WAS ANOTHER 40 FOCUS GROUPS IN, IN THIS, IN A COMMUNITY THIS SIZE, I THINK THAT WOULD BE REALLY, REALLY VALUABLE.

SO I WOULD ENCOURAGE YOU TO TRY TO DO THAT IF YOU COULD ALL DO ONE OF THOSE.

UM, IT CAN BE ANYWHERE FROM 30 MINUTES TO TWO HOURS SO YOU GUYS COULD REALLY DIVE INTO THESE TOPICS AND, AND YOU KNOW, HAVE DEEP CONVERSATIONS.

UM, IT'S REALLY DEPENDENT ON YOUR GROUP AND THERE'S A FEW DIFFERENT, UM, I DON'T THINK WE ACTUALLY HAVE CATEGORIES IN THIS ONE, RIGHT? LIKE THERE ARE CATEGORIES.

SO THERE'S DIFFERENT CATEGORIES AROUND CERTAIN TOPICS AND YOU CAN SPEND ALL YOUR TIME ON ONE THAT MATTERS TO YOUR GROUP OR YOU CAN DO ALL OF THE QUESTIONS.

IT'S REALLY UP TO YOU.

UM, SO WHAT'S REQUIRED OF YOU IS JUST SET UP A TIME, TALK TO SOME PEOPLE.

YOU GUYS COULD DO IT VIA ZOOM, YOU COULD, EVERYBODY COULD COME OVER TO YOUR HOUSE.

UM, HOWEVER YOU GUYS WANT TO DO IT.

AND REALLY IT'S JUST, YOU'LL GET GUIDE OF QUESTIONS AND AS THE MODERATOR YOU'LL KIND OF JUST LEAD YOUR GROUP THROUGH THOSE CONVERSATIONS, DOCUMENT YOUR ANSWERS AND SUBMIT 'EM BACK TO US THROUGH THE WEBSITE.

UM, MAKING SURE I'M GETTING ALL THE BULLET POINTS 'CAUSE I DON'T LIKE TO READ OFF THE SLIDES.

UM, YEAH.

AND SO MEET DOT ADVANCE ADDISON.COM IS WHERE YOU GO TO, TO DO THIS.

UM, AND YOU KNOW, REALLY THINK OF YOUR OWN GROUP, BUT THESE ARE DEFINITELY SOME GROUPS THAT WE'VE IDENTIFIED AS SOMETIMES HARDER TO REACH GROUPS THROUGH PUBLIC ENGAGEMENT.

UM, YOU KNOW, WHY WE'VE GONE TO, YOU KNOW, AN APARTMENT COMPLEX AT A HAPPY HOUR, WHY WE'VE GONE TO COFFEE SHOPS IS WE'RE DEFINITELY TRYING TO GET OUTSIDE THE BUBBLE OF THE USUAL SUSPECTS THAT SHOW UP TO TOWN MEETINGS.

UM, AND SO IF YOU HAVE ANY IDEAS TO THAT OF HOW YOU COULD REACH THAT, OR EVEN IF YOU DON'T KNOW PERSONALLY, BUT YOU'RE LIKE, MAN, I KNOW SOMEBODY AT MY WORK WHO WOULD BE GREAT IF THEY HOSTED THIS WITH UNDER GROUP, DEFINITELY FEEL FREE TO GET CREATIVE, BUT IT CAN ALSO JUST BE YOUR FRIENDS NEIGHBORS.

UM, AND SO THIS IS WHAT THAT SITE LOOKS LIKE.

IT'S PRETTY SIMPLE.

UM, AGAIN, MEET DOT ADVANCE ADDISON.COM, YOU'LL FILL OUT LIKE YOUR NAME, UM, HOW MANY PEOPLE.

AND REALLY ONCE YOU FILL OUT THAT FORM AND CLICK START MEETING, IT'LL TAKE YOU TO THOSE QUESTIONS.

UM, ANY QUESTIONS ON MEETING IN A BOX? IS IT, DO YOU HAVE A HEADCOUNT THAT YOU THINK IS RECOMMENDED OR THAT NUMBER OF PEOPLE YEAH, LIKE THAT'LL WORK A SETTING THE NUMBER THAT WORKS BETTER? YEAH, I THINK IT, I THINK IF YOU GET OVER 12 PEOPLE IT GETS A LITTLE TOUGH TO HAVE A GOOD CONVERSATION.

BUT I THINK TWO TO 10 IS, IS A PRETTY MANAGEABLE SIZE.

UM, AND YOU COULD DO ONE, YOU COULD DO FIVE, YOU COULD DO A HUNDRED.

UM, IT'S REALLY UP TO YOU.

AND, AND WE'D LIKE THESE TO BE DONE, UH, IN THE MONTH OF FEBRUARY OR BY THE END OF FEBRUARY.

UM, BECAUSE FOR THE MARCH CPAC MEETING IS WHEN WE'RE TRYING TO TAKE ALL OF THE ENGAGEMENT WORK THAT WE'VE DONE AROUND VISION, VALUES, THE INTERVIEWS TONY AND HIS TEAM HAVE DONE, AND REALLY KIND OF CONSOLIDATE ALL THAT TOGETHER TO COME BACK WITH THIS IS WHAT WE'VE HEARD.

THIS IS KIND OF THAT SHARED VISION AND VALUES.

KEVIN, ANYTHING I'M MISSING ON THAT OR TIMING? ANY OTHER QUESTIONS ON MEETING IN A BOX? YEP.

MATERIAL .

YEP.

SO THIS WHAT, WHEN YOU GO TO THAT SITE, YOU'LL FILL OUT THIS FORM RIGHT HERE TO START YOUR MEETING AND THEN AS SOON AS YOU HIT START MEETING, IT'LL GO TO THE LIST OF QUESTIONS AND YOU JUST CAN READ OFF THE QUESTIONS AND TYPE IN YOUR ANSWERS.

SO CAN THE FACILITATOR GO TO THIS FIRST? SURE.

IF YOU WANNA PREVIEW IT AND KIND OF PREP, GO FOR IT.

YEP.

IT IS KIND OF A SIMPLIFIED VERSION OF SOME OF THE SURVEY, TWO QUESTIONS.

UM, BUT THERE'S ALSO PLACES YOU CAN TAKE IT WHEREVER YOU WANT.

THE THE KEY THING WITH THIS IS, IS WHEN YOU SUBMIT IT THROUGH THE WEBSITE, IT HELPS AUTOMATE COLLECTION OF THAT INFORMATION AND GETTING IT BACK TO OUR TEAM.

BUT THERE IS ALSO, IF YOU WANTED TO PRINT OUT A PAPER COPY AND TAKE NOTES BY HAND, AS LONG AS WE CAN READ YOUR WRITING .

UM, BUT IT DOES HELP IT, IT FACILITATES THINGS.

IT EXPEDITES THINGS ON OUR END IF YOU DO IT THROUGH THE WEBSITE.

QUICK QUESTION ABOUT IT, BECAUSE I TOLD KEN THE OTHER DAY THAT THE, THE, THAT THE BIG ISSUE I'VE BEEN HAVING WITH THE SURVEYS ARE YOU CLUMP IN RETAIL IS ONE COMPONENT AND ADDISON HAS A GREAT RESTAURANT COMPONENT, BUT IT DOES NOT HAVE A GREAT, WHAT I CALL

[01:50:01]

COMPONENT.

HOW MUCH OF THIS TOUCHES ON THAT? AND IF IT DOES A BUNCH, IS THERE A WAY TO BREAK IT OUT BEFORE WE ROLL THAT OUT? I JUST THINK THERE'S A DIFFERENT THAT'S FAIR.

I HAD A DIFFERENT ANSWER EVERY, I MEAN, MY ANSWER IS NOT THE SAME FOR RETAIL BUSINESS.

AND THAT'S A GREAT POINT.

AND I DON'T REMEMBER, I THINK THESE ARE PRETTY SIMILAR TO THE SURVEY.

TWO QUESTIONS.

SO I DON'T THINK WE BROKEN OUT, BUT TONY BACK THERE, UM, WE HAVE, WE'VE BEEN HAVING A LOT OF MORE SPECIFIC CONVERSATIONS WITH SOME OF THE DIFFERENT BUSINESS OWNERS AND FOLKS TO KIND OF DRILL INTO THAT A LITTLE BIT MORE.

UM, I DON'T KNOW.

LET, LET US TALK, KIND OF REGROUP TONIGHT AND SEE IF, IF WE CAN ADD A QUESTION TO SPLIT THAT OUT.

'CAUSE IT'S A, IT'S A GOOD, THAT'S A GOOD POINT SPECIFICALLY FOR, FOR ADDISON ESPECIALLY, AND THERE IS OPPORTUNITY, CORRECT ME IF I'M WRONG, BRIA, TO OPEN-ENDED COMMENT TO ANSWER IT HOW YOU'D WANT TO ANSWER IT ON CERTAIN SECTIONS.

YEAH, I MEAN, I HAVE THE, THOSE ARE THE QUESTIONS AND CATEGORIES AND I DON'T THINK WE HAVE ANYTHING.

IS IT ALL OPEN-ENDED LIKE THIS? YEAH.

SO ALMOST ALL THE QUESTIONS ARE OPEN-ENDED.

IT'S NOT LIKE MULTIPLE CHOICE.

UM, SO FEEL FREE TO CLARIFY HOW YOU WANT IN YOUR ANSWERS.

WHAT WAS THE ADDRESS? YEP.

SO THE PROJECT WEBSITE IS ADVANCE ADDISON.COM.

AND THIS IS JUST THE WORD MEET MEET ADVANCE ADDISON.COM.

AND WE'LL SEND Y'ALL AN EMAIL TOMORROW THAT HAS ALL THAT INFORMATION.

SO THAT'S IT GUYS.

YOUS YOU SURVIVED.

UM, REALLY GOOD CONVERSATION.

REALLY APPRECIATE THE, THE DIALOGUE, JUST KIND OF WALKING AROUND AND, AND LISTENING TO SOME OF THE CONVERSATIONS.

IT WAS, UM, IT WAS GOOD STUFF.

AND I THINK HOPEFULLY, YOU KNOW, YOU GO HOME AND, AND YOU TOOK AWAY A LITTLE BIT OF LIKE AN ELECTED OFFICIAL'S PERSPECTIVE VERSUS A PLANNING COMMISSIONER'S PERSPECTIVE VERSUS, VERSUS CPAC.

UM, BIG STUFF TOMORROW.

TRY TO GET AS MANY FOLKS OUT TO THAT PUBLIC MEETING FOR US TOMORROW NIGHT AS WE CAN.

UM, BRISA MENTIONED, WE, WE ARE GONNA HAVE AN EXERCISE WHERE WE SHOW THE TOP 10 THAT THIS GROUP CAME UP WITH, AND THEN THERE'S A, AN INTERACTIVE THROUGH, UH, A MOBILE APP WHERE FOLKS WILL GET TO VOTE AND HELP US RANK THOSE ON THE SPOT.

WE'LL ALSO GIVE THEM AN OPPORTUNITY TO ADD ANY VALUES IN THERE THAT THEY DIDN'T SEE REFLECTED.

UM, SO IT'S ALWAYS KIND OF A, JUST KIND OF A LITTLE BIT OF A CHECK TO SEE WHAT YOU ALL CAME UP WITH AND THEN HOW'S THE COMMUNITY FEEL? DID YOU GUYS MISS SOMETHING OR WANT SOMETHING ADDED? SO WE, WE WANNA MAKE SURE WE KIND OF HAVE THAT WHOLE PROCESS ALL, UH, KIND OF CIRCLE BACK AND, AND WRAPPED UP.

UM, AND THEN WE'VE GOT A SERIES OF STATIONS WHERE FOLKS WILL BE ABLE TO GIVE US SOME MORE SPECIFIC INPUT, UM, ON SOME OF THE QUESTIONS, THE HOPES, HOPES, UH, FOR, FOR ADDISON.

UM, AND THEN WE HAVE A, WE'RE ROLLING OUT THE MAPPING TOOL FOR THE FIRST TIME WHERE, WHICH IS WHERE PEOPLE CAN GO TO THE, THE MAPPING TOOL.

THEY CAN DROP A PIN ON THE MAP AND, AND DROP A COMMENT ABOUT THAT.

SO THAT'S WHERE WE CAN CAPTURE VERY LIKE, GEOGRAPHIC BASED COMMENTS OF, I LIKE THIS INTERSECTION, OR, I DON'T LIKE THIS INTERSECTION, OR THIS PARK IS GREAT, OR THAT, YOU KNOW, THAT.

SO WE'RE STARTING TO GET INTO THE MORE DETAILED FEEDBACK OF NEIGHBORHOOD BY NEIGHBORHOOD, UM, AS WELL.

SO WE'RE LOOKING FORWARD TO, UH, HOPEFULLY HAVING A GOOD TURNOUT AT THAT MEETING TONIGHT.

AND JUST AGAIN, KIND OF DIGGING INTO THESE VALUES AND ASPIRATIONS AND, AND STARTING TO GET INTO SOME OF THAT NEIGHBORHOOD SPECIFIC INPUT AS WELL.

SO THANK YOU GUYS VERY MUCH FOR YOUR TIME.

WE'LL STICK AROUND IF ANYBODY, UH, ANY OF YOU GUYS WANNA HAVE ONE-ON-ONES WITH US FOR A BIT.

UM, OTHERWISE HOPEFULLY WE WILL SEE MOST OF YOU THERE TOMORROW.

AND I WILL JUST DOUBLE DOWN ON WHAT RYAN SAID.

IF, IF WE COULD GET EVERYBODY IN HERE TO DO ONE MEETING IN A BOX.

JUST THINK ABOUT THE, THE WAY THAT MAGNIFIES THE INPUT FROM THE COMMUNITY AND IT, IT REALLY IS THAT NEIGHBOR TO NEIGHBOR CONVERSATION IS DIFFERENT THAN A RESIDENT TO A CONSULTANT CONVERSATION.

SO IT JUST GIVES US ANO A LITTLE MORE CONTEXT AS WELL.

SO THANK Y'ALL FOR YOUR TIME.

APPRECIATE IT.

LAST THING.