* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting. [00:00:04] GOOD EVENING EVERYBODY. THANK YOU FOR COMING TONIGHT AS WE KICK OFF OFFICIALLY THE ADVANCED ADDISON 2050 COMPREHENSIVE PLAN AS WE UPDATE OUR COMPREHENSIVE PLAN, WHICH IS AN EXCITING TIME AS WE PREPARE A A, A A GUIDE FOR US GOING FORWARD WHEN WE REDEVELOP AND DEVELOP, AND HOW DO WE WANT TO, WHAT ADDISON, WHAT DO WE WANT ADDISON TO LOOK LIKE GOING FORWARD? AND SO WE'VE GOT A GREAT TEAM OF, OF STAFF, WE'VE GOT CONSULTANTS THAT WE'RE WORKING WITH. AND ONE OF THE MOST IMPORTANT PARTS, IF NOT THE MOST IMPORTANT PART, IS WE HAVE A COMMITTEE OF 25 RESIDENTS AND BUSINESS PEOPLE THAT HAVE RAISED OUR HAND AND SAID, I'D LIKE TO BE PART OF THAT PROCESS, AND IF YOU'RE A PART OF THAT COMMITTEE, WOULD YOU PLEASE RAISE YOUR HAND? OH, THAT'S EXCITING. HEY, THANK YOU FOR THAT. GIVE THEM A ROUND OF APPLAUSE. AND THAT'S ONE THING I LOVE ABOUT ADDISON IS WE HAVE A, A BIG GROUP OF FOLKS THAT REALLY WANNA VOLUNTEER AND BE PART OF THE PROCESS. UH, FOR THE, UH, FOR THIS 25 PERSON COMMITTEE, WE HAD 53, 54, 55, SOMETHING LIKE THAT, NUMBER OF PEOPLE THAT APPLIED. SO WE HAD A LOT OF GREAT PEOPLE THAT, UH, WERE WILLING TO APPLY AND THEY, THEY WEREN'T CHOSEN, BUT WE'RE ALSO, SEE, WE'LL SEE THAT THEY'LL, UH, GET, GET INVOLVED WITH SOMETHING ELSE DOWN THE ROAD AS WELL. SO, UH, BUT WE'RE APPRECIATIVE OF YOU ALL COMING HERE TONIGHT SO YOU CAN SEE WHAT'S GOING ON, BECAUSE WE HAVE THE COMMITTEE, BUT WE ALSO WANT THE REST OF THE COMMUNITY TO BE PART OF IT AS WELL. AND HAVE YOUR INPUT AND, AND TALK TO US AND TELL US WHAT YOU'RE LOOKING FOR, WHAT'S IMPORTANT TO YOU. AND THAT'S WHAT YOU'LL BE DOING TONIGHT AT THE END. AND YOU'LL, KEN'S GONNA TELL US ALL ABOUT THAT IN A LITTLE BIT. BUT ANYWAY, SO THANK YOU SO MUCH FOR BEING HERE. MY NAME IS BRUCE. S AND I, IF YOU DON'T KNOW, I'M YOUR MAYOR, BUT, UH, SOME PEOPLE DON'T KNOW . UH, BUT, UH, BUT GLAD Y'ALL ARE HERE. AND I'D LIKE TO INTRODUCE OUR DIRECTOR OF DEVELOPMENT SERVICES IN AN, AN AMAZING CITY PLANNER, MR. KEN SCHMIDT, WHO'S GONNA WALK YOU THROUGH THIS TONIGHT. KEN SCHMID. GOOD EVENING. AND, UH, THANK YOU MAYOR FOR THE KIND COMMENTS. AND I WANT TO START BY THANKING Y'ALL FOR JOINING US FOR THE COMMUNITY KICKOFF EVENT FOR THE ADVANCE ADDISON 2050 COMPREHENSIVE PLAN. UM, SO THE ORIGIN OF THE TERM ADVANCE ADDISON 2050, REALLY IS THE SHARED DESIRES OF OUR RESIDENT AND BUSINESS COMMUNITY FOR THE SUCCESS OF THE TOWN, UH, FOR THE DESIRE TO ADDRESS THE TOWN'S ONGOING AND FUTURE CHALLENGES, AND THEN REALLY TO BUILD UPON THOSE SUCCESSES AND HELP ADDISON REACH THE NEXT LEVEL AS WE PLAN FOR THE LONG-TERM FUTURE OF THE COMMUNITY 2050. WHEN WE THINK OF THAT, UH, WE THINK, WOW, THAT'S A LONG TIME, UH, TO THINK ABOUT WHEN YOU THINK ABOUT LONG RANGE PLANNING. AND IT IS, BUT IT'S AN, IT IS CRITICALLY IMPORTANT TO, WHEN YOU THINK ABOUT THE FUTURE OF A MUNICIPALITY, TO LOOK THAT FAR OUT, BUT ALSO ADDRESS THE SHORT AND MIDTERM NEEDS. SO THAT'S WHAT THIS PLAN WILL ULTIMATELY DO, AND IT'LL BE DONE, UH, THROUGH THE INPUT OF THE COMMUNITY THAT IS PROVIDED THROUGH THIS PROCESS. BEFORE WE KICK OFF THE DISCUSSION OF WHAT WE'RE GONNA DO TONIGHT, I THINK IT'S REALLY IMPORTANT, UM, ESSENTIALLY AS WE'RE WE'RE KICKING OFF THIS PROCESS TO TALK ABOUT THE GOALS THAT WE WANT TO ACHIEVE WITH THIS PROCESS, WE'RE EXPENDING A LOT OF TIME, A LOT OF RESOURCES. THIS IS GONNA BE ULTIMATELY A 14 MONTH PROJECT. WE'RE GONNA HAVE COMMUNITY EVENTS, WE'RE GONNA HAVE MONTHLY MEETINGS WITH THE COMPREHENSIVE PLAN ADVISORY COMMITTEE, AND WE'RE GONNA EXPEND A LOT OF RESOURCES TO DEVELOP A VISION FOR THE FUTURE THAT ADDRESSES THE COMMUNITY'S NEEDS. SO, WITH THAT, IT'S GOING TO BE CRITICAL THAT THAT PROCESS IS HEAVILY INFORMED BY A VERY AUTHENTIC COMMUNITY DIALOGUE. AND THAT STARTS TONIGHT. RARELY WHEN WE MEET IN THIS ENVIRONMENT, AT OUR REGULAR PLANNING AND ZONING CITY COUNCIL MEETINGS, DO WE HAVE THE OPPORTUNITY TO, UH, TAKE A STEP BACK AND THINK ABOUT BIG IDEAS AND BE ASPIRATIONAL. FREQUENTLY, WE'RE TALKING ABOUT VERY GRANULAR ISSUES, SUCH AS THE WIDTH OF A SIDEWALK, OR WHAT TYPE OF HOUSING IS BEING PROVIDED, OR WHAT RESTAURANT'S GONNA GO IN A SPECIFIC PLACE. THIS IS AN OPPORTUNITY FOR US ALL TO THROW OUT OUR ASPIRATIONAL IDEAS FOR THE FUTURE OF THE TOWN AND FOR US COLLECTIVELY AS A COMMUNITY, TO WORK THROUGH THOSE IDEAS AND PICK THOSE AND ADVANCE THOSE THAT BEST REFLECT THE COMMUNITY'S DESIRE FOR THE FUTURE. SO AS WE BEGIN BY SHAPING A SHARED UNDERSTANDING OF CURRENT CONDITIONS, AND ULTIMATELY BUILDING A VISION AND GUIDING PRINCIPLES BY WHICH WE WILL THEN ASSEMBLE THE REST OF THE PLAN, THAT WILL ADVANCE TO A PROCESS WHERE WE'LL DEVELOP POLICIES ADDRESSING KEY THEMES, UH, IN THE GROWTH AND EVOLUTION OF A COMMUNITY. SO THAT INCLUDES LAND USE, HOW WE USE OUR LAND, UH, DEVELOPMENT CHARACTER, WHAT OUR, DO OUR CORRIDORS LOOK LIKE, WHAT DO OUR PUBLIC SPACES LOOK LIKE? UH, ECONOMIC DEVELOPMENT, EVERYONE KNOWS THAT, UH, WITH ADDISON [00:05:01] BEING BUILT OUT, A BIG COMPONENT OF WHAT WE'RE DOING MORE MOVING FORWARD IS, ONE, PRESERVING WHAT WE HAVE, BEING SUCCESSFUL AT DOING THAT, AND THEN ALSO LOOKING TO REVITALIZE THOSE AREAS THAT NEED ADDITIONAL ATTENTION AND PRIVATE AND PUBLIC INVESTMENT. UM, SO WITH THOSE STRATEGIES, WE THEN WANT TO DEVELOP AN ACTION PLAN, HOW WE'RE GOING TO IMPLEMENT THOSE STRATEGIES. AND A BIG COMPONENT OF THAT IS NOT TO JUST FORGET ABOUT WHAT WE'VE DONE LEADING UP TO THIS POINT. WE HAVE A GREAT DEAL OF LONG RANGE PLANNING EFFORTS THAT WE'VE SUCCESSFULLY EXECUTED AND STARTED TO IMPLEMENT, AND WE WANT TO TIE THOSE PLANS TOGETHER THROUGH THIS PROCESS. SO WHEN YOU THINK ABOUT OUR TRAILS MASTER PLAN, PARK, MASTER PLAN, AIRPORT MASTER PLAN, FACILITIES MASTER PLAN, ALL OF THAT IS CRITICAL AND BECOMES A COMPONENT OF THIS BROADER COMPREHENSIVE PLAN AND VISION, UH, FOR THE TOWN'S FUTURE. SO TO START THIS PROCESS, WE'RE GONNA INTRODUCE OUR PROJECT TEAM, UH, THAT WILL GUIDE THIS EFFORT OVER THE NEXT 14 MONTHS. AND THEN WE'RE GONNA PROVIDE A LITTLE BIT OF BACKGROUND INFORMATION ON THE PROJECT. WE'RE NOT GONNA BE PRESENTING DATA OR ANALYSIS OR RECOMMENDATIONS TONIGHT. 'CAUSE REALLY, WE'RE HERE TO START HEARING FROM THE COMMUNITY. WE'RE GONNA SPEND THE NEXT SEVERAL MONTHS LISTENING AND LEARNING AND GETTING A BETTER IDEA OF WHAT THE COMMUNITY VIEWS, UH, AS A NEED FOR THE FUTURE. AND THEN FROM THERE, WE'LL START TO HAVE THAT VISIONING DIALOGUE, PRESENTING DATA AND ANALYSIS TO SUPPORT THAT EFFORT. SO WITH THAT, I WOULD LIKE TO INTRODUCE OUR STAFF PROJECT TEAM. UH, JADE BROAD IS OUR COMPREHENSIVE PLANNING MANAGER. UH, WE ALSO HAVE LESLIE KNIGHT, SOMEWHERE IN THE ROOM. I THINK SHE MAY BE OUTSIDE. THERE SHE IS. SHE'S OUR DEVELOPMENT REVIEW MANAGER. OUR CITY MANAGER, DAVID GAINES IS HERE. PARKS DIRECTOR, JANET TIDWELL, ECONOMIC DEVELOPMENT MANAGER. LAUREN WILLIAMS, ECONOMIC DEVELOPMENT DIRECTOR, WAYNE EMERSON. HI WAYNE. HE'S NEW TO THE TOWN. UM, ALL OF THOSE PEOPLE WILL BE INVOLVED, BUT THE WHOLE TOWN STAFF WILL BE AS WELL. UH, PARTICULARLY THE DIRECTORS, UH, WILL BE ENGAGED IN THAT DIALOGUE THROUGHOUT THIS PROCESS. SO NEXT I DO WANNA INTRODUCE OUR PROJECT CONSULTANT, KEVIN SHEPHERD FROM VIRGINITY. UH, THEY'RE A LOCAL PLANNING CONSULTANT AND HE HAS, UH, UH, SOME SUB CONSULTANTS THAT WILL BE ENGAGED ON THE PROJECT THAT HE'LL INTRODUCE AS WELL. WELL, GOOD EVENING. HOW, UH, HOW MANY OF YOU'RE RANGERS FANS ? SO WE DID NOT KNOW THEY WERE GONNA BE KILLING IT, AND, UH, WE WOULD BE COMPETING WITH, UH, GAME THREE OF THE DIVISIONAL PLAYOFFS. SO I APOLOGIZE FOR THAT. BUT WE WILL BE VERY RESPECTFUL OF YOUR TIME TONIGHT. UM, AS KEN SAID, MY NAME'S KEVIN SHEPHERD. I'M THE FOUNDER AND C E O OF VERITY. WE ARE THE PRIME CONSULTANT ON THIS PROJECT. UM, WE ARE A DALLAS BASED FIRM. WE'VE GOT FOLKS ALL, ALL OVER TEXAS, WORK PRIMARILY IN TEXAS, BUT WE ALSO ARE STARTING TO ALSO WORK, UM, OUTSIDE OF TEXAS, SOME AS WELL. UM, MY FIRST, UH, I'VE LIVED IN AND WORKED IN THE DALLAS AREA FOR THE LAST 30 YEARS. UM, MY FIRST MEMORIES OF ADDISON WERE WAY BACK IN THE EARLY NINETIES. UM, YOUNG PROFESSIONAL RIGHT OUTTA SCHOOL, COMING TO ADDISON TO DO WHAT YOUNG PROFESSIONALS RIGHT OUTTA SCHOOL DO. UM, BUT IT'S, UH, IT'S JUST BEEN REALLY FUN TO SEE ADDISON EVOLVE OVER THE YEARS AND SEE PLACES LIKE ADDISON CIRCLE WHERE WE ARE NOW, UM, GO FROM THE PLANNING STAGE TO, TO REALITY, UM, AND JUST SEE THE BELTLINE CORRIDOR. EVERYTHING HERE HAS, HAS EVOLVED AND IT'S A VERY, VERY SPECIAL PLACE. UH, AND SO WHEN THIS CAME OUT, WHEN, UM, WHEN THIS, THE, THE TOWN STARTED TALKING ABOUT WE WANNA DO A COMPREHENSIVE PLAN, UM, IT IMMEDIATELY CAME TO THE, THE FOREFRONT OF OUR TEAM. AND, UM, WE TEND TO BE PRETTY SELECTIVE WITH THE COMMUNITIES THAT WE WANNA WORK IN. WE LOOK FOR PLACES THAT ARE GONNA CHALLENGE US AS CONSULTANTS, BUT ALSO, UM, THAT SHARE SOME OF THE VISION AND THE VALUES AND THE PHILOSOPHIES THAT, THAT WE HAVE IN TERMS OF SUSTAINABLE, UH, COMMUNITIES AND PLACES THAT REALLY ARE DESIGNED TO BE VIBRANT AND, AND LASTING OVER TIME. WE SEE A LOT OF PLACES IN TEXAS AND AROUND THE COUNTRY THAT ARE GREAT PLACES FOR A SHORT AMOUNT OF TIME, AND THEN THEY KIND OF TAIL OFF. UH, AND SO REALLY THE, THE GOAL OF THIS PROJECT, AS KEN SAID, IS HOW DO WE LEVEL UP ADDISON? HOW DO WE TAKE WHAT'S BEEN GREAT OF THE PAST, BUILD ON THAT AND MAKE, MAKE ADDISON AN EVEN BETTER PLACE IN THE NEXT 20, UH, 20, 30 YEARS? SO FOR TONIGHT, UM, REAL BRIEF PROJECT INTRODUCTION. I'M GONNA TALK ABOUT SOME OF, UH, MY TEAM HERE IN A SECOND, AND THEN ALSO OUR OTHER SUB CONSULTANTS THAT WE BROUGHT IN AND, AND THE ROLES THAT THEY'RE GONNA BE IN ON THE PROJECT. UM, YOU'RE GONNA MEET MORE OF THEM OVER THE NEXT 14 MONTHS. UM, I'M GONNA TALK BRIEFLY ABOUT A CON WHAT A COMPREHENSIVE PLAN IS. I THINK KEN JUST DID A GREAT JOB OF, OF COVERING THAT. SO I DON'T WANNA REHASH TOO MUCH THERE. UM, TALK ABOUT THE PROCESS AND THE TIMELINE. Y'ALL, WHEN YOU CAME IN, YOU SAW THE OVERALL TIMELINE GRAPHIC, UM, BUT IT, THERE ARE DISTINCT PHASES AND PURPOSES OF THOSE PHASES THAT WE'RE GONNA WALK THROUGH. SO IT'S, UH, IT'S IMPORTANT FOR YOU ALL TO KNOW KIND OF WHERE WE ARE IN THE PROCESS AND WHAT THE PURPOSE OF EACH PHASE IS. YOU KNOW, EARLY ON WE'RE LISTENING MORE, THEN WE'RE STARTING TO TURN THAT INTO VISION AND GUIDING PRINCIPLES, AND THEN WE'RE GONNA TURN THAT INTO STRATEGIES AND, AND ACTION ITEMS TOWARDS [00:10:01] THE END. UM, MOST IMPORTANTLY, HOW TO GET INVOLVED. WE, UM, IT'S REALLY IMPORTANT TO OUR TEAM TO TRY TO REACH ALL MEMBERS OF THE ADDISON COMMUNITY. THAT'S GONNA TAKE A LOT OF DIFFERENT ACTIVITIES, TOOLS, UM, TIMING, YOU KNOW, WE'RE GONNA TALK ABOUT THE WEBSITE, WE'RE GONNA TALK ABOUT MEETINGS LIKE THIS. WE'RE GONNA TALK ABOUT GOING INTO NEIGHBORHOODS AND DOING WALK, WALK SHOPS AND OTHER THINGS IN THE NEIGHBORHOODS TO, TO REACH AND HEAR FROM AS MANY PEOPLE IN THE COMMUNITY AS WE CAN. UM, AND THEN WE'RE, UH, GONNA GET INTO AN EXERCISE TONIGHT THAT I'LL TALK ABOUT HERE, UM, IN A MINUTE. SO OUR CONSULTANT TEAM, KEN INTRODUCED, UH, HIMSELF AND JADE, THEY'RE ARE PRIMARY POINTS OF CONTACT TOO ALREADY. JUST OUR, OUR EXPERIENCE OVER THE LAST COUPLE DAYS, UH, REALLY THE, THE FIRST MONTH OF THIS PROJECT, UM, GETTING UP TO SPEED, AND THEN YESTERDAY AND TODAY WITH OUR KICKOFF MEETINGS AND STUFF, THE ADDISON STAFF IS AMAZING. UM, AS SOMEONE THAT'S, I, I'VE WORKED IN CITIES ALL OVER THE COUNTRY, UM, HUNDREDS OF DIFFERENT CITIES AND STAFF. UM, THIS IS A, AN EXTREMELY TOP-NOTCH, TOP-NOTCH STATS STAFF THAT, UM, THEY'VE BEEN VERY RESPONSIVE, UM, AND THEY'RE CHALLENGING US AS WELL. SO, UH, I'M PRETTY CONFIDENT THAT AT THE END OF THIS PROCESS, IT'S GONNA, UM, YOU'RE GONNA SEE A REALLY, A REALLY GOOD PLAN THAT, UM, BRINGS SOME OF THE BEST OF STAFF INPUT AND ALSO WHAT, WHAT OUR TEAM CAN, CAN PROVIDE, UM, FOR YOU SEE THE DIFFERENT FIRMS OVER THERE ON THE, THE LEFT OF THE SLIDE, UM, OUR FIRM IS THE PRIME. WE'RE GONNA BE LOOKING AT THE LAND USE AND THE MOBILITY, THE, THE OVERALL PLAN DEVELOPMENT, GETTING INTO SOME OF THE HOUSING CONVERSATIONS, UM, CIVIC BRAND, THIS AWESOME LOGO, AND THE BRAND THAT YOU SEE. UH, RYAN SHORT AND HIS TEAM ARE THE ONES THAT DESIGNED THAT LOGO. UM, YOU'RE GONNA SEE THEM IN TRIP TWO IN JANUARY. RYAN, UH, AND BRIA ARE GONNA BE HERE TO HELP WITH SOME OF THE VISIONING, UH, CONVERSATIONS. UH, AND THEN, UM, HOSS HILL AND ASSOCIATES, SOME OF YOU MET TONY ALLER, UH, SOME OF THE STAFF, UH, MET AND COUNCIL. I MET TONY, UH, TONY ALLER Y YESTERDAY AND TODAY FROM HOS HILL. THEY'RE ON TO DO MARKET, THE MARKET REPORT, MARKET RESEARCH AND ECONOMIC DEVELOPMENT WORK. UM, I SPECIFICALLY WANTED THEM ON THE TEAM BECAUSE THEY'VE DONE SOME VERY SIMILAR WORK WITH THE ENERGY CORRIDOR DOWN IN HOUSTON AS FAR AS SOME OF THE VACANT OFFICE BUILDINGS AND HOW TO REPURPOSE AND REVITALIZE SOME OF, UH, THOSE TYPES OF, OF PLACES. UM, ARCADE, UH, CRAIG AND NOEL FROM, UH, FROM ATU, YOU'RE GONNA SEE THEM, UH, IN THE NEXT TRIP TRIPS, TWO AND THREE. PRIMARILY, UH, BOTH OF THEM HAD HANDS IN THE ORIGINAL DESIGN AND PLANNING OF ADDISON CIRCLE. UM, NOEL, UH, YEP, ADDISON HAS BEEN IN THE DALLAS AREA FOR OVER 30 YEARS. URBAN DESIGN, LANDSCAPE ARCHITECTURE, UH, SOME OF THE BEST IN THE BUSINESS IN TERMS OF PLACEMAKING, UM, LANDSCAPE ARCHITECTURE. SO A LOT OF, IN THE FINAL PLAN, WHEN YOU SEE RENDERINGS AND THINGS LIKE THAT, OF ALL THE DRAWINGS OF DIFFERENT PLACES, A LOT OF THAT'S GONNA COME FROM, FROM THOSE GUYS. AND THEN LAST BUT NOT LEAST, UH, JAMIE AND FERRELL FROM 110%. UM, THEY SPECIALIZE IN PARKS AND RECREATION AND FACILITIES, BUT THEY DO IT WITH A, A SUSTAINABILITY SLANT AND A FISCAL SUSTAINABILITY, UH, SLANT THAT'S VERY SIMILAR TO, TO OUR FIRM. SO I'M REALLY, REALLY EXCITED ABOUT THIS TEAM THAT WE PUT TOGETHER. THEY ALL HAVE, WE ALL BRING DIFFERENT EXPERTISE TO THE TABLE THAT I THINK IS GONNA DIRECTLY, UM, CONNECT WITH SOME OF THE, THE PRIMARY ISSUES, UH, THAT WE KNOW WE'RE GONNA GET INTO HERE IN ADDISON. SO A COMPREHENSIVE PLAN. WHAT'S THE, UM, YOU KNOW, AS KEN SAID, IT'S REALLY A BROAD OVERARCHING, IT'S A POLICY GUIDE, UH, POLICY DOCUMENT THAT'S INTENDED TO PROVIDE THAT ROADMAP FOR HOW IS YOUR TOWN GONNA GROW INTO THE FUTURE. THERE'S SUB ELEMENTS OF THAT. LAND USE AND HOUSING IS SOMETHING THAT WE'RE GONNA GET INTO. MOBILITY AND CONNECTIVITY IS SOMETHING THAT WE'RE GONNA GET IT INTO. PARKS AND FACILITIES IS KIND OF A, A SUPPLEMENTAL AREA THAT WE'LL TALK ABOUT A LITTLE BIT. UM, BUT YOU'LL SEE A VISION ELEMENT TO THAT. THE SHARED VISION AND GUIDING PRINCIPLES IS REALLY IMPORTANT. UM, THE VISION STORY A LITTLE BIT ABOUT THE PAST OF ADDISON, BUT MOSTLY ABOUT WHERE DO YOU WANT TO GO INTO THE, INTO THE FUTURE GUIDING PRINCIPLES. WHAT, WHEN DECISIONS ARE MADE IN ADDISON, WHEN WE DECIDE, UH, OR WHEN COUNCIL AND, AND THE PLANNING COMMISSION AND STAFF DECIDE WHAT, WHAT PROJECTS TO APPROVE, WHAT INFRASTRUCTURE TO BUILD, WHAT INVESTMENTS OR INCENTIVES TO, UM, TO MAKE, WHAT ARE THE VALUES THAT THEY'RE, THE GUARDRAILS THAT ARE GUIDING THOSE, THOSE DECISIONS. WE WANNA UNDERSTAND A LITTLE BIT MORE ABOUT WHAT, WHAT THOSE GUIDING PRINCIPLES ARE, UM, IN THE COMMUNITY. WHAT YOU, YOU KNOW, WHEN, WHEN YOU'RE LOOKING AT COUNCIL AND YOU SAY, YES, THAT WAS A GOOD DECISION, OR YES, THAT WAS A GOOD PROJECT. WHY, UM, WHY DO YOU SAY THAT? WHAT ARE SOME OF THE VALUES THAT YOU'RE THINKING WHEN, WHEN YOU SUPPORT THOSE PROJECTS? UM, WHEN WE GET INTO THE STRATEGIES, I MENTIONED LAND USE, MOBILITY, SOME OF THAT. AND THEN THE, ON THE IMPLEMENTATION SIDE, WE WANT TO GIVE THAT FRAMEWORK FOR HOW ARE WE GONNA IMPLEMENT THIS YEAR ONE, YEAR THREE, YEAR FIVE. BUT IT ALSO IS REALLY IMPORTANT THAT IT'S A FRAMEWORK. IT'S NOT A PRESCRIPTIVE 1, 2, 3, 4, 5, EXACTLY. IT'S GONNA GIVE KIND OF A GENERAL FRAMEWORK AND THEN GIVE STAFF SOME LEEWAY TO IMPLEMENT THAT AS THINGS CHANGE. 'CAUSE ANYBODY, I MEAN, COVID WAS, WAS GREAT PROOF OF THIS, BUT ANYBODY THAT PRETENDS TO KNOW EXACTLY WHAT'S GONNA HAPPEN 10 OR 20 OR 30 YEARS FROM NOW IS, UM, NOT BEING HONEST WITH Y'ALL. SO WE KNOW SOME THINGS THAT, THAT ARE IMPORTANT TO THE COMMUNITY THAT WE WANT TO PROTECT AND TRY TO DO BETTER. UH, BUT THERE'S GOTTA BE SOME [00:15:01] FLEXIBILITY IN THERE FOR STAFF, UM, AS WELL. UM, THE END DOCUMENT I, I'VE ALWAYS FOUND I DIDN'T USED TO DO THIS, UM, BUT I THINK IT'S REALLY HELPFUL, UM, WHEN I'VE BEEN PART OF THESE, UH, THESE KIND OF ACTIVITIES IN MY, MY OWN COMMUNITY TO KIND OF SEE THE END, WHAT'S THE END LOOK LIKE? WHAT, WHAT IS THIS PLAN GONNA LOOK LIKE? HOW'S IT GONNA BE ORGANIZED? UM, AT LEAST AT A HIGH LEVEL. SO WHEN YOU SEE THIS, THIS DOCUMENT, 14 MONTHS FROM NOW, YOU'RE GONNA SEE THESE THREE SECTIONS. THERE'S AN INTRODUCTION SECTION THAT'S GONNA TALK ABOUT WHAT THE PLAN IS, THE PURPOSE OF IT, AND HOW TO USE IT FOR DIFFERENT PEOPLE. AS A RESIDENT, HOW DO YOU, HOW DO YOU USE THE COMPREHENSIVE PLAN AS A DEVELOPER? HOW WOULD THEY USE THE COMP PLAN? HOW DOES YOUR COUNCIL AND PLANNING COMMISSION USE IT? UM, IT'S GONNA TALK A LITTLE BIT ABOUT COMMUNITY CONTEXT. WE'RE NOT GONNA REGURGITATE A BUNCH ABOUT THE PAST OF ADDISON. WE'RE GONNA TALK ABOUT SOME IMPORTANT HIGHLIGHTS THAT ARE IMPORTANT TO BRING FORWARD. UM, ECONOMICS OF LAND USE AND FINANCIAL RESILIENCE. THAT'S REALLY IMPORTANT TO ME AND TO OUR TEAM, UH, TO OUR FIRM. THAT WAS ONE OF THE FOUNDING PRINCIPLES OF, OF WHY I STARTED VIRGINITY BACK IN 2011. UM, WE WANT TO BUILD PLACES THAT ARE TRULY FISCALLY SUSTAINABLE AND RESILIENT AND LASTING, UM, PLACES THAT THE CITY CAN AFFORD TO PROVIDE THOSE SERVICES OVER TIME AND ALSO THAT ARE AFFORDABLE FOR FOLKS TO LIVE THERE. UM, AND ADDISON IS BLESSED TO BE ONE OF THOSE PLACES THAT YOU'RE IN A GROUP OR A MUCH BETTER SITUATION THAN MOST COMMUNITIES THERE. UM, THE VISION AND GUIDING PRINCIPLES THAT I TALKED ABOUT, UM, THE SECOND SECTION OF THE DOCUMENT IS REALLY THE MEAT OF IT. AND THIS IS THE, THE ORGANIZATIONAL COMPONENTS AND THE STRATEGIES, THE FUTURE LAND USE MAP, THE MOBILITY MAP, UM, ALL THOSE SUPPORTING STRATEGIES THAT KEN MENTIONED ARE GONNA BE IN THERE. AND THEN THE LAST PART IS THAT IMPLEMENTATION PROGRAM OF LIKE, HERE'S THE STEPS, HERE'S WHAT WE'RE GONNA DO, WHO'S RESPONSIBLE FOR IT, WHEN IT'S GONNA BE DONE BY. UM, I MENTIONED THE TIMELINE EARLIER, 14 MONTH PROCESS. UM, WE ARE IN PHASE TWO. WE LAUNCHED THE PROJECT, UH, A COUPLE OF MONTHS AGO. UM, WE'RE IN PHASE TWO DOING DATA COLLECTION, THE LISTENING MODE, DISCOVERY MODE. WE REALLY WANT TO HEAR, UH, FROM AS MANY, UM, FROM THE COMMUNITY IN AS MANY WAYS AS WE CAN OVER THE NEXT FEW, FEW MONTHS. PHASE THREE GETS INTO EXPLORING THAT VISION AND VALUES. PHASE FOUR IS ORGANIZED WHERE WE START TO LOOK AT THOSE STRATEGIES. PHASE FIVE IS THE PRIORITIZE, WHERE WE START TO FLESH OUT THE IMPLEMENTATION PROGRAM AND WHAT'S MOST IMPORTANT. AND THEN LAST BUT NOT LEAST, IS THE ADOPTION PROCESS. SO, UM, START TO FINISH, UH, THE END OF, OF NEXT YEAR, END OF 2024 IS WHEN WE'LL BE LOOKING TO ADOPT THE PLAN. SO THERE'S GONNA BE A LOT OF OPPORTUNITIES OVER THAT TIME FOR YOU ALL TO BE INVOLVED WITH US DIRECTLY IN PERSON, ALSO THROUGH THE WEBSITE, AND THEN ALSO THROUGH STAFF. SO HOW CAN YOU ALL GET INVOLVED? UM, ADVANCE ADDISON.COM IS THE WEBSITE. THIS IS THE PLACE AT ANY TIME THROUGH THE PROJECT, IF YOU WANT TO SEE WHERE WE ARE, WHAT'S BEEN DONE, WHAT'S COMING UP, THAT'S WHERE YOU WANT TO GO. SO NOTES FROM THE MEETINGS, UM, ANYTHING ABOUT WHAT'S COMING UP, ALL OF THAT'S GONNA BE, UM, ON THAT WEBSITE. YOU'RE ALSO GONNA SEE AS WE GO ALONG, MORE TOOLS ARE GONNA BE ADDED TO THAT. SO THERE WILL BE MAPPING TOOLS. THERE WILL BE AN IDEA AS WELL. THERE'S GONNA BE A LOT OF DIFFERENT WAYS THAT YOU CAN ENGAGE, UH, AND GIVE ADDITIONAL FEEDBACK THROUGH THE WEBSITE. IN ADDITION TO THE WEBSITE, THERE'S A PROJECT EMAIL LIST. YOU CAN, UM, IF YOU SIGNED IN, THERE WAS A PLACE TO CHECK FOR, UH, FOR US TO GET YOUR EMAIL ADDRESS FOR THAT. UM, YOU CAN ALSO DO IT DIRECTLY THROUGH THE WEBSITE, BUT THAT WILL BE AT LEAST ONCE A MONTH. THERE'S A PRO, AN EMAIL THAT WILL GO OUT THAT WILL TALK SPECIFICALLY ABOUT WHAT'S BEEN GOING ON WITH THIS PROJECT. UH, IN PARTICULAR, YOU GUYS ARE ALSO BLESSED. YOU HAVE AN AWESOME NEWSLETTER THAT YOUR STAFF PUTS OUT. I THINK IT'S EVERY FRIDAY, RIGHT? A WEEKLY NEWSLETTER THAT THAT GOES OUT. SO YOU'RE GONNA HEAR ABOUT THIS PROJECT IN A LOT OF DIFFERENT WAYS ON THE SOCIAL MEDIA CHANNELS AS WELL. UM, BUT IT'S ALSO IMPORTANT TO REACH PEOPLE IN PERSON, RIGHT? UM, NOT EVERYBODY WANTS TO GET ON THE COMPUTER ALL THE TIME. SO AGAIN, LOTS OF DIFFERENT, UH, MEETINGS. YOU'RE GONNA SEE THAT BANNER THAT WAS OUTSIDE THE BIG VERTICAL BANNER WITH THE QR CODE. THAT'S GONNA BE ALL OVER ADDISON FOR THE NEXT 14 MONTHS. UM, THAT QR CODE, WHEN YOU SCAN IT, IT'S GONNA TAKE YOU TO DIFFERENT PLACES TO DO DIFFERENT THINGS AS WELL. UM, BUT AGAIN, THERE'S, THERE'S GOING TO BE A LOT OF DIFFERENT WAYS TO, UH, TO BE INVOLVED. UM, TWO SURVEYS, UM, THAT ARE REALLY IMPORTANT. WE HAVE ONE THAT'S, THAT'S JUST WRAPPING UP THE VIBRANT COMMUNITY ASSESSMENT. UH, THIS IS JUST A HIGH LEVEL JUST SNAPSHOT. IT'S 14 QUESTIONS, I BELIEVE. REALLY QUICK TO, TO GET THROUGH. UM, IF YOU HAVEN'T DONE THAT ALREADY, IT WOULD BE GREAT IF YOU, UH, COULD GET IN AND DO IT. YOU CAN DO IT ONLINE. I THINK THERE'S ALSO SOME PAPER COPIES AT THE SIGN IN TABLE. WE EVEN HAVE SOME PAPER COPIES WITH US. AWESOME. UM, AND THEN, SO THAT ONE'S GONNA GO THROUGH, UH, THE 23RD. SO COMING UP, I THINK THAT'S ON MONDAY, WE'RE GONNA CLOSE THAT ONE. AND THEN THE MAIN SURVEY, IF YOU ONLY WANNA TAKE ONE SURVEY FOR THIS PROJECT, SURVEY TWO IS THE ONE TO DO. THAT'S GONNA COME OUT NEXT FRIDAY. IT'S GONNA BE LONGER. IT'S GONNA GET INTO SOME MORE DETAIL ON SOME OF THESE TOPICS. UM, BUT THAT'S THE ONE TAKE, TAKE THE TIME AND GIVE US YOUR INPUT ON THAT ONE. UM, 'CAUSE IT'S, UM, THAT'S THE MOST IMPORTANT ONE FOR US IN TERMS OF THE, THE SURVEY ASPECT OF, OF A PROJECT, UM, UPCOMING ENGAGEMENT OPPORTUNITIES. AND THEN I'M GONNA TALK ABOUT [00:20:01] THE ACTIVITIES THAT WE'RE GONNA BREAK TO. UH, SURVEY NUMBER TWO I JUST MENTIONED. THAT OPENS NEXT FRIDAY. THERE'S GOING TO BE A TOWN HALL MEETING ON OCTOBER 30TH WHERE I BELIEVE KEN, UM, AND MAYBE THE CITY MANAGER ARE GONNA SPEAK TO THIS PROJECT A A LITTLE BIT MORE. UM, OUR FIRST MEETING, UM, IF YOU CAN JUST, I WANNA LIKE SEE FACES FOR A SECOND. SO I SAW BACKS OF HEADS OVER THERE, BUT IF YOU'RE A MEMBER OF THE C P A COMMITTEE OF THE PLAYING COMMITTEE, CAN YOU RAISE YOUR HAND FOR ME AGAIN? AWESOME. I'M NOT COUNTING, BUT THAT LOOKS LIKE ALMOST 25 OF YOU. SO, SO 25 IS GONNA BE THE BIGGEST CPAC THAT I'VE EVER WORKED WITH. UM, IT'S GONNA BE FUN, UH, BUT, BUT I WILL SAY, UM, IT'S, UH, IT LOOKS LIKE IT'S A REALLY GOOD GROUP, A REALLY GOOD MIX OF FOLKS. UM, AND, YOU KNOW, WE'RE GONNA USE THAT COMMITTEE TO KIND OF BOUNCE IDEAS OFF OF AND GET SOME INITIAL PRELIMINARY INPUT ON SOME DIFFERENT IDEAS. AND, UM, THEY'RE GONNA KIND OF BE THE, THE VOICE OF THE BROADER COMMUNITY FOR US IN A, IN A LOT OF WAYS. SO, REALLY EXCITED TO, TO GET TO KNOW YOU GUYS, UH, AND DIG INTO THE PROJECT. OUR FIRST MEETING IS GONNA BE ON NOVEMBER 1ST. UM, AND THEN TRIP TWO IS WHERE WE'RE GONNA GET INTO THE VISIONING, GUIDING PRINCIPLES AND, AND START TO REALLY DIG INTO TO SOME OF THIS A LITTLE BIT MORE THAT'S TENTATIVELY SCHEDULED FOR JANUARY 22ND TO THE 24TH. WE DIDN'T WANNA ASK ANYBODY TO COME DO SOME OF THESE MEETINGS, YOU KNOW, RIGHT BEFORE OR AFTER CHRISTMAS. SO, UM, OUR TEAM'S GONNA BE CRANKING ON SOME DATA COLLECTION AND ANALYSIS AND THAT KIND OF STUFF OVER THE, OVER THE HOLIDAYS. SO LET'S TALK ABOUT, UM, TONIGHT REAL QUICK. UM, WE'VE GOT FIVE STATIONS IN HERE. THERE'S THREE OVER HERE TO THE RIGHT. THERE'S TWO BACK THERE IN THE BACK, AND THEN THERE'S ONE MORE STATION OUT OUT THERE. THE FIVE IN HERE ARE WHAT WE CALL HOW MIGHT WE QUESTIONS. SO THESE ARE FIVE AREAS THAT WE KNOW ARE IMPORTANT ABOUT ADDISON THAT WE KNOW WE'RE GONNA HAVE TO THINK THROUGH AND, AND DIG INTO, UM, WITH THE PLANNING EFFORT. I'M GONNA TALK BRIEFLY ABOUT EACH ONE OF THESE, UH, AND THEN TALK ABOUT THAT LAST ACTIVITY. SO THE IDEA HERE IS, THIS IS JUST TO KIND OF FRAME THE TOPIC A LITTLE BIT. UM, AND WITH YOUR ANSWERS, WE'RE GONNA START TO UNCOVER WHAT DO THESE TOPICS MEAN TO YOU? SO TAKE A LITTLE BIT OF TIME WHEN, WHEN YOU ANSWER AND, AND ALL OF THESE STATIONS ARE BASICALLY POST-IT NOTES. SO YOU WRITE YOUR, YOU'LL WRITE YOUR ANSWERS ON THE POST-IT NOTES, STICK IT UP THERE ON THE BOARD FOR US, AND WE'LL HAVE ONE OR TWO FOLKS AT EACH STATION TO, TO TALK AND ANSWER QUESTIONS WITH YOU AS WELL. UM, BUT YOU CAN ANSWER THESE QUESTIONS HOWEVER YOU WANT. TAKE THIS WHEREVER YOU WANT. IS THIS SOMETHING, DO YOU HAVE QUESTIONS ABOUT THE TERMS? DO YOU, UM, DO YOU HAVE A VERY CLEAR ANSWER THAT YOU WANNA PROVIDE? UM, ALL OF THAT IS HELPFUL. UM, AND YOU'LL SEE THROUGH THE PROCESS HOW WE USE THAT. SO THE FIRST QUESTION IS, HOW MIGHT WE REVITALIZE AGING BUILDINGS AND STRIP CENTERS OR COMMERCIAL CENTERS IN ADDISON? SO, UM, THINKING A LITTLE BIT ABOUT SOME OF THE, THE PARTS OF ADDISON THAT ARE A LITTLE OLDER, SOME OF THE OLDER, UH, COMMERCIAL CENTERS. WHAT ARE WE GONNA DO WITH THOSE PLACES TO MAKE THEM VIBRANT, KEEP THEM VIBRANT, MAYBE EVEN ENHANCE THEM GOING FORWARD? THE SECOND ONE, HOW DO WE PROVIDE QUALITY HOUSING OPTIONS FOR EVERYONE? I UNDERSTAND THAT THIS IS A REALLY, THAT'S A REALLY LOADED ONE, RIGHT? UM, BUT THAT'S ALWAYS WHERE WE WANNA START. SO USE, USE YOUR WORDS, USE YOUR RESPONSES TO KIND OF TELL US WHAT YOU THINK ABOUT WHAT DOES QUALITY MEAN? WHAT DOES EVERYONE MEAN, RIGHT? WE WANT TO HEAR IT IN YOUR WORDS, HOW YOU'RE GONNA DEFINE THAT. UM, BECAUSE EVERY COMMUNITY HAS A DIFFERENT ANSWER TO THIS QUESTION. IMPROVED CONNECTIVITY AND WALKING AND PSYCH CYCLING OPTIONS, RIGHT? IT'S BEEN SAID LOUD AND CLEAR FOR US, YOU KNOW, FROM THE VERY FIRST INTERACTION THAT WE HAD TO DEFINITELY YESTERDAY AND TODAY'S, UM, ACTIVITIES, THE TOUR, THE MEETINGS WITH STAFF COUNCIL PLANNING COMMISSION. UM, IMPROVING CONNECTIVITY IN ADDISON IS VERY, VERY IMPORTANT. BUT AGAIN, THERE'S ANOTHER LEVEL TO THAT. HOW, HOW EXACT WHAT KIND OF OF CONNECTIVITY ARE, ARE WE TALKING? WHAT PLACES ARE WE TRYING TO CONNECT? IS IT JUST TRAILS? IS IT CYCLING TRACKS? IS IT BETTER AUTO MOBIL, YOU KNOW, MOBILITY, CONNECTIVITY. UM, AGAIN, HELP US DEFINE THAT IN YOUR WORDS. WHAT, WHAT'S IMPORTANT TO YOU? HOW MIGHT WE ENHANCE AND INCREASE THE SUPPLY OF OUR PUBLIC SPACES? UM, ONE OF THE THINGS THAT IS GREAT ABOUT ADDISON AND BETTER THAN MOST PLACES IS YOUR PUBLIC PLACES, YOUR, YOUR PARKS. UM, YOU HAVE SOME OF THE BEST PARKS IN NORTH TEXAS. UM, THE PROGRAMMING IS PRETTY AMAZING. UM, YOU ATTRACT PEOPLE FROM ALL OVER THE REGION TO COME TO ADDISON FOR A LOT OF THESE THINGS. BUT WITH THAT GREAT FEEDBACK, THERE'S ALSO ALREADY BEEN SOME INPUT THAT, LIKE, YOU WANT MORE, HOW CAN WE MAKE IT EVEN BETTER? UM, AND SO, UH, LET US KNOW HOW, HOW CAN WE ENHANCE, UH, THAT PARK AND PUBLIC SPACE, UH, EXPERIENCE. AND THEN LAST BUT NOT LEAST, HOW, HOW MIGHT WE ATTRACT AND RETAIN BUSINESSES AND THEIR WORKFORCE? UM, ADDISON IS ALREADY A PRETTY, PRETTY SOLID COMMERCIAL HUB FOR THE REGION. YOU HAVE A LOT OF BUSINESSES HERE. YOU HAVE A, A VERY, UM, HIGHLY EDUCATED WORKFORCE HERE. UH, BUT WHAT IS THAT WORKFORCE GONNA LOOK LIKE IN THE FUTURE? WHAT ARE THE BUSINESSES GONNA LOOK LIKE, UM, IN THE FUTURE? WHAT KIND OF BUSINESSES DO YOU WANT TO [00:25:01] KEEP HERE? WHAT KIND OF NEW ONES WOULD YOU LIKE TO ATTRACT? UM, AND WHEN YOU THINK ABOUT THE WORKFORCE SIDE, WHAT'S, WHAT'S THAT WORKFORCE LOOK LIKE IN TERM OF, IN TERMS OF DEMOGRAPHICS AND AGES AND WHAT THEY LIKE TO DO FOR ENTERTAINMENT, WHERE THEY WANNA LIVE, THOSE KIND OF THINGS. ALL OF THOSE QUESTIONS ARE GONNA FIT TOGETHER BACK INTO LAND USE, RIGHT? WHERE, WHAT KIND OF HOUSING DO WE NEED TO BUILD IN? WHERE, WHAT KIND OF COMMERCIAL AND RETAIL AND DO WE NEED TO BUILD? WHERE DO WE NEED TO TAKE ADDISON FROM 220 RESTAURANTS TO 300? I DON'T KNOW. UH, BUT, UM, AGAIN, THE, THE POINT HERE IS LIKE, THESE ARE VERY OPEN-ENDED QUESTIONS FOR A REASON, AND WE WANT YOU GUYS TO BE AS DETAILED WITH YOUR ANSWERS AS YOU CAN. AND THAT'LL HELP US KIND OF COME BACK WITH THE NEXT TRIP, AND WE'LL DIG INTO TO THAT A LITTLE BIT MORE. UM, THE LAST STATION IS A FUN ONE. UM, JUST TAP INTO YOUR CREATIVE SIDE A LITTLE BIT FOR US. UH, THERE'S A WALL OUT THERE, UH, OUTSIDE. YOU CAN USE MARKERS, YOU CAN DRAW, YOU CAN WRITE. WE JUST REALLY WANNA KNOW, WHAT DO YOU LOVE ABOUT ADDISON? SO SOME OF YOU DID IT AS YOU CAME IN. UM, IF YOU DO IT ON THE THE WAY OUT, THAT WOULD BE GREAT. BUT TAKE TIME. WRITE ONE THING, YOU KNOW, WHAT DO YOU, WHAT DO YOU LOVE ABOUT ADDISON? IF YOU WANNA TAKE TIME AND WRITE A LOT MORE, UM, LET US KNOW. BUT THOSE ARE ALWAYS REALLY FUN TO LOOK BACK ON LATER, JUST TO KIND OF SEE WHAT, UH, WHAT FOLKS SAY. UM, YOU CAN ALSO, IF YOU'RE INCLINED TO, THERE'S ALSO, UH, UH, LITTLE LAPTOP OR A TABLET OUT THERE. YOU CAN RECORD A SHORT VIDEO. UH, SOME PEOPLE LIKE TO JUST SAY A 2 3, 2 3 MINUTE VIDEO. WHAT DO YOU, WHAT DO YOU LOVE ABOUT ADDISON? THOSE CAN BE EDITED UP INTO SOME, SOME REALLY COOL KIND OF PROMO VIDEOS LATER, LATER ON THAT CAN GO ON THE WEBSITE OR BE USED FOR, FOR MARKETING STUFF. SO, UM, WITH THAT, I THINK WE'RE JUST GONNA GO AHEAD AND BREAK TO THE STATIONS. UM, AGAIN, I WANNA BE RESPECTFUL OF, OF TIME. I WOULD JUST TRY TO DIVVY, UM, THERE'S NO, YOU DON'T HAVE TO GO ONE CERTAIN WAY. I WOULD SAY JUST TRY TO MANAGE THE CROWDS AT EACH OF THE, THE STATIONS THAT YOU CAN. UM, BUT, UM, YEAH, TAKE TIME TO DO THE POST-IT NOTE EXERCISE. IF YOU WANNA GRAB ONE OF OUR TEAM, UH, JUST REAL QUICK BEFORE FOLKS, WELL, I GUESS YOU'LL MEET 'EM, YOU'LL MEET 'EM AT THE STATIONS. BUT, UH, YEAH, WE'RE ALSO WILLING TO, IF YOU WANT TO JUST, UH, CHAT A LITTLE BIT AND TALK WITH US, LET US, LET US KNOW WHAT YOU THINK. THAT WAY WE'RE HAPPY TO, TO TALK, UM, AND HEAR WHAT YOU HAVE TO SAY AS WELL. SO I'M REALLY, REALLY LOOKING FORWARD TO WORKING WITH ADDISON, MEETING YOU FOLKS AND, UH, PUTTING TOGETHER A GOOD PLAN FOR Y'ALL. THANK YOU. THANK YOU. * This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.