* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.
           
          [00:00:01]
ALL RIGHT. 
          GOOD EVENING EVERYONE. 
          THANK YOU FOR BEING HERE. 
          UH, IT'S SEVEN O'CLOCK. 
          UH, THIS IS THE JOINT MEETING BETWEEN THE ADDISON CITY COUNCIL AND THE PLANNING AND ZONING COMMISSION. 
          UM, AND I WILL NOW CALL TO ORDER THE PLANNING AND ZONING COMMISSION SIDE OF THE MEETING. 
          AND AT THE SAME TIME, WE'LL CALL TO ORDER THE MEETING OF THE ADDISON CITY COUNCIL. 
          WE DO HAVE A QUORUM PRESENT OF THE COUNCIL AND OF PLANNING AND ZONING. 
          AND AS WE ALWAYS DO, WE WILL START OUR MEETING WITH THE PLEDGES TO BOTH FLAGS OUR PLEDGE ALLEGIANCE TO THE FLAG OF THE UNITED STATES OF AMERICA, AND TO THE REPUBLIC FOR WHICH IT STANDS, ONE NATION UNDER GOD, INDIVISIBLE, WITH LIBERTY AND JUSTICE FOR ALL. 
          HONOR THE TEXAS FLAG. 
          I PLEDGE ALLEGIANCE TO THE TEXAS ONE STATE UNDER GOD. 
          ONE, AN INDIVISIBLE. 
          SORRY, WE DIDN'T HAVE THE CHEAT SHEET UP THERE FOR YOU. 
          ALRIGHT, THEN ITEM THREE, 
          [a.  Introduce and Discuss the Advance Addison Comprehensive Plan project and provide initial feedback on key themes to be addressed by the plan.]
THE WORK SESSION REPORTS. 
          INTRODUCE AND DISCUSS THE ADVANCED ADDISON COMPREHENSIVE PLAN PROJECT AND PROVIDE INITIAL FEEDBACK ON KEY THEMES TO BE ADDRESSED BY THE PLAN. 
          AND THIS IS JUST A GREAT, UH, TIME FOR US TO TALK ABOUT WHAT'S GETTING READY TO TAKE OFF IN A BIG WAY. 
          SO, WELL, LET'S GO WITH, UH, MR. KEN SCHMIDT. 
          KEN, GOOD EVENING MAYOR, CITY COUNCIL PLANNING AND ZONING COMMISSION MEMBERS. 
          UH, THANK YOU FOR JOINING US TONIGHT TO, UH, KICK OFF THE ADVANCE ADDISON 2050 COMPREHENSIVE PLAN. 
          UH, BEFORE WE GET STARTED WITH THE DIALOGUE TONIGHT, WANNA PROVIDE A LITTLE BACKGROUND ON, ON WHY WE'RE HERE AND, UH, TALK ABOUT THE BRANDING ASSOCIATED WITH THE PLAN. 
          SO, UH, ADVANCED ADDISON, UH, BEYOND ITS WONDERFUL ALLITERATION, UH, REALLY ROSE TO THE FOREFRONT FOR US, UH, BASED ON HOW OUR COMMUNITY TALKS ABOUT THE FUTURE OF ADDISON. 
          SO, UM, DAILY, AND OF COURSE IN ALL THE MEETINGS WE HAVE WITH CITY COUNCIL AND PLANNING, ZONING COMMISSION AND OUT IN THE COMMUNITY, IT NEVER FAILS THAT WE HAVE, UH, VERY PASSIONATE DISCUSSIONS ABOUT THE FUTURE AND SUCCESS AT ADDISON. 
          UH, NO MATTER WHAT THE PERSPECTIVE IS THAT GOES INTO THAT DISCUSSION, I'D SAY THE SHARED THEME IS THE GOAL OF ACHIEVING A BETTER ADDISON MOVING FORWARD. 
          UM, SO WITH THAT, THE ADVANCED ADDISON BRAND WAS REALLY BORN OUT OF A DESIRE TO ACKNOWLEDGE THE SUCCESSES, ADDRESS THE CHALLENGES THAT WE HAVE BEFORE US IN THE FUTURE, UM, AND THEN REALLY JUST THINK ABOUT BUILDING ON THE SUCCESS AND BRINGING ADDISON TO THE NEXT LEVEL MOVING FORWARD. 
          UM, IT IS, UH, BRANDED OUT TO 2050. 
          UH, THAT, UH, CERTAINLY SOUNDS LIKE A A LONG PERIOD OF TIME LOOKING 25, 30 YEARS OUT, BUT THAT IS NECESSARY FOR A, A TRUE LONG RANGE VISION. 
          UH, ONE THING I, I, WE NEED TO ACKNOWLEDGE WITH THAT IS IT'S A LONG RANGE PLAN, BUT IT HAS NEAR AND MIDTERM ACTIONS, AND IT NEEDS TO BE ACTION ORIENTED, AND IT NEEDS TO BE A LIVING PLAN. 
          THERE WILL BE LOTS OF OPPORTUNITIES TO USE THIS PLAN AND HOW WE OPERATE IN A D ON A DAILY BASIS, HOW WE LOOK AT ZONING, HOW WE LOOK AT BUDGETING, CAPITAL INFRASTRUCTURE PLANNING. 
          AND THERE WILL BE NEED IN THE FUTURE WHEN WE DO ADOPT A NEW COMPREHENSIVE PLAN TO UPDATE AND EVALUATE THAT PLAN. 
          'CAUSE AS WE KNOW, CONDITIONS CHANGE IN THE COMMUNITY, THERE'S MAJOR EVENTS SUCH AS THE PANDEMIC, SO THAT WILL HAVE CHANGE IN THE COMMUNITY MOVING FORWARD. 
          AND, AND THIS WILL BE A LIVING DOCUMENT THAT WE USE, BUT ALSO UPDATE AND MAINTAIN. 
          UM, WITH THIS, I THINK ANYTIME WE THINK ABOUT A, A 1215 MONTH ENDEAVOR, WE'RE INVESTING A LOT OF TIME, RESOURCES, THE TIME OF, UH, FOLKS LIKE YOU THAT ARE IN ADVISORY AND ELECTED POSITIONS, BUT ALSO THE COMMUNITY. 
          WE'RE ASKING THE COMMUNITY TO PARTICIPATE IN THIS PROCESS AND HAVE AN AUTHENTIC DIALOGUE ABOUT THE FUTURE OF ADDISON. 
          SO WHENEVER WE, WE MAKE THAT INVESTMENT, IT'S REALLY IMPORTANT FOR ME TO, TO FIRST FOCUS ON OUR PURPOSE, WHY WE'RE DOING THIS. 
          AND REALLY, THE, THE PURPOSE OF PLANNING AND AND WHAT WE DO HERE IS REALLY, UH, BOILS DOWN TO THESE KEY THEMES. 
          UH, ONE, ENSURING THE, THE PLANS AND ULTIMATELY THE ACTIONS THAT IMPLEMENT THE PLAN ALIGN WITH OUR COMMUNITY VALUES AND THE SURROUNDING ENVIRONMENT. 
          WE HAVE TO APPROVE AND ACT ON THINGS, UH, AND ALLOW THINGS TO COME FORWARD THAT ACHIEVE THAT, UH, ADVANCING OUR DESIRED COMMUNITY CHARACTER AND DESIGN THEMES. 
          SO WHAT NEW DEVELOPMENT AND FUTURE GROWTH AND NEW PUBLIC INFRASTRUCTURE IMPROVEMENTS LOOK LIKE, AND HOW THEY BLEND IN, UH, WITH THE COMMUNITY, UH, ACCOMMODATING OUR PHYSICAL GEOGRAPHY AND ALLOWING FOR NEEDED CONNECTIVITY. 
          SO WHEN WE THINK ABOUT TRANSPORTATION 
          [00:05:01]
PLANNING, TRA PLANNING FOR OTHER INFRASTRUCTURE, THINKING ABOUT WALKING, CYCLISTS, VEHICLES, ALL THAT NEEDS TO BE ADDRESSED. 
          ENSURING THE CHANGE THAT OCCURS IS, IS MARKET SUPPORTED, BUT ALSO ECONOMICALLY RESILIENT. 
          WE WANT THINGS AND CHANGE TO BE VIABLE OVER TIME. 
          AND THEN, UH, ANYTIME WE LOOK AT CHANGE, WE NEED TO EVALUATE THE IMPACTS ON OUR EXISTING INFRASTRUCTURE SURROUNDING PROPERTIES, AND ALSO ENSURE THAT WE HAVE APPROPRIATE AMENITIES, UH, TO SUPPORT THAT CHANGE. 
          SO IN ADDISON, WE HAVE A, UH, UH, A DEEP PLANNING FRAMEWORK. 
          UH, THE FOUNDATION OF THAT PLANNING FRAMEWORK IS OUR PAST COMPREHENSIVE PLANNING EFFORTS. 
          OUR FIRST PLAN WAS ADOPTED BACK IN 1991. 
          UH, OBVIOUSLY A LOT HAS CHANGED IN THE TOWN SINCE THEN, INCLUDING THE, THE NEIGHBORHOOD THAT WE'RE IN THAT DID NOT EXIST. 
          UH, BUT THEN WE, UH, KEPT PLANNING AND WE EVENTUALLY ADOPTED A NEW COMPREHENSIVE PLAN IN 2013. 
          THAT ONE FOCUSED VERY MUCH ON REDEVELOPMENT AND REUSE AND THE NEEDS FOR THAT AT THAT TIME. 
          UM, THROUGH THAT PLANNING FRAMEWORK, IT SET A FOUNDATION FOR OTHER LONG RANGE PLANNING EFFORTS THAT WE DID AND CONTINUE TO IMPLEMENT TO THIS DAY. 
          PLANS THAT ADDRESS INFRASTRUCTURE, SOCIAL AMENITIES, PARKS AND TRAILS, AND THEN ALSO OUR, OUR DEEP DIVE PLANS THAT, UH, WE CONDUCT WITH SPECIAL AREA STUDIES, LOOKING AT PARTICULAR AREAS OF REINVESTMENT. 
          ALL OF THAT SITS UPON THE FOUNDATION THAT THE COMPREHENSIVE PLAN ESTABLISHES. 
          SO WITH THIS PLANNING EFFORT, UH, THE ADVANCE ADDISON 2050 COMPREHENSIVE PLAN, WE, WE REALLY WANT TO, UH, USE THIS PROCESS TO FACILITATE AN AUTHENTIC DIALOGUE FOR THE COMMUNITY. 
          AND FIRST, WE'RE GONNA BE DOING A LOT OF LISTENING AS A STAFF AND CONSULTANT TEAM, UH, THAT WILL KICK OFF WITH, UH, THE EVENTS TODAY AND TOMORROW WITH OUR COMMUNITY MEETING. 
          AND, UH, DEVELOP A SHARED UNDERSTANDING OF CURRENT CONDITIONS IN ADDISON AND START TO USE THAT AND THE THINGS THAT COME OUTTA THAT DIALOGUE TO WORK TOWARDS A SHARED VISION FOR THE FUTURE. 
          ANYTIME YOU DEVELOP A VISION, YOU NEED TO HAVE A STRATEGIC PLAN TO IMPLEMENT THAT VISION. 
          SO, THE WORK BEYOND THAT, WE'LL BE LOOKING AT, UH, KEY POLICY AREAS SUCH AS, UH, LAND USE AND DEVELOPMENT, CHARACTER MOBILITY, HOUSING, WE KNOW IS A, A BIG ISSUE THAT WE NEED TO DISCUSS. 
          ECONOMIC DEVELOPMENT, REVITALIZATION, DEVELOPING THAT STRATEGIC PLAN TO GUIDE OUR ACTIONS MOVING FORWARD. 
          AND THEN WITH THAT COMPREHENSIVE PLAN, IT WILL ALLOW US TO WEAVE TOGETHER ALL OF THE OTHER VERY VALID AND IMPORTANT PLANNING EFFORTS THAT WE CARRIED OUT, UH, OVER THE LAST SEVERAL DECADES. 
          SO, WITH THAT, I WOULD LIKE TO INTRODUCE THE ADVANCED ADDISON 2050 PROJECT TEAM. 
          I'LL START WITH OUR TOWN STAFF. 
          JADE BROAD, OUR COMPREHENSIVE PLANNING MANAGER. 
          SHE'S GOING TO BE THE PROJECT MANAGER FOR THE PROJECT FOR THE TOWN. 
          UH, SHE'LL ALSO BE ASSISTED BY OUR DEVELOPMENT REVIEW MANAGER, LESLIE NPE. 
          UH, AND THEN OUR CONSULTANT TEAM. 
          WE HAVE SEVERAL MEMBERS HERE TONIGHT, STARTING WITH THE PRINCIPAL, KEVIN SHEPHERD, UH, FROM VIRGINITY, A LOCAL PLANNING CONSULTANT FIRM THAT DOES THIS WORK ALL OVER OUR STATE AND THROUGHOUT THE COUNTRY. 
          SO, WITH THAT, KEVIN IS GOING TO FACILITATE OUR DIALOGUE FOR THIS EVENING. 
          THANK YOU. 
          GOOD EVENING, MAYOR COUNCIL PLANNING COMMISSION. 
          UM, IT'S ALWAYS FUN FOR US TO KICK OFF, UM, THESE PROJECTS. 
          AND ALSO WANNA INTRODUCE CATHERINE FROM MY TEAM DOWN THERE AT THE END. 
          UM, YOU'LL SEE MORE FOLKS FROM OUR TEAM. 
          WE'VE GOT A PRETTY BIG AND ROBUST TEAM FOR THIS, NOT JUST FROM OUR, OUR FIRM, BUT ALSO SEVERAL OTHER FIRMS, UH, THAT WE'VE PARTNERED WITH TO TRY TO, UM, BRING A GOOD MIX OF EXPERTISE, BOTH LOCAL AND NATIONAL, UM, TO THIS PROJECT THAT, UM, REALLY OUR WHOLE TEAM SEES, SEES US AS KIND OF FACILITATORS. 
          WE WANNA, LIKE KEN SAID, IT'S REALLY IMPORTANT TO US TO LISTEN THE PEOPLE THAT LIVE AND WORK AND OPERATE IN THIS TOWN EVERY DAY. 
          YOU, YOU GUYS KNOW THIS PLACE BETTER THAN ANYONE ELSE. 
          AND FOR ANY CONSULTANT, EVEN SOMEONE THAT'S LIVED AND WORKED IN THE METROPLEX FOR 35 YEARS, LIKE, LIKE I HAVE, UM, YOU THINK, YOU KNOW ADDISON, BUT THEN YOU START TO HAVE INDIVIDUAL CONVERSATIONS AND YOU REALLY UNDER UNDERCOVER, UH, UNCOVER WHAT, WHAT MATTERS. 
          SO, UM, THIS IS, UH, THIS IS WHAT WE'RE GONNA WORK THROUGH TONIGHT. 
          UM, WE'VE GOT, UH, INTRODUCTIONS FOR OUR TEAM. 
          UM, WE WANNA TALK A LITTLE BIT ABOUT THE, THE ROLES OF OUR DIFFERENT, UH, THE DIFFERENT FIRMS ON THE TEAM. 
          WE'VE GOT, UM, THE PROPOSED DOCUMENT STRUCTURE, JUST THE VERY HIGH LEVEL OUTLINE OF WHAT'S GONNA BE IN IT, SO YOU GUYS CAN START TO VISUALIZE HOW ALL OF THIS INFORMATION AND FEEDBACK THAT WE GET IS GONNA BE ORGANIZED UNDER KIND OF HAVING THE END IN MIND OF WHAT THAT, THAT DOCUMENT'S GONNA LOOK LIKE. 
          UM, WE'LL GIVE YOU AN OVERVIEW OF THE PROJECT WORK PLAN, THE, THE TIMELINE, WHAT'S BEEN DONE ALREADY TODAY, AND WHAT'S COMING UP, UM, AHEAD. 
          UH, AND THEN, 
          [00:10:01]
UM, WE'RE GONNA GET INTO THIS LAST PART, WHICH IS THE MOST IMPORTANT PART, WHICH IS REALLY OUR BEST OPPORTUNITY TO GET INTRODUCTIONS FROM YOU ALL TO LEARN A LITTLE BIT ABOUT EACH ONE OF, OF YOU ALL AND, UM, WHAT YOU THINK, UM, IS IMPORTANT FOR THIS COMP PLAN, UH, EFFORT. 
          SO WE'LL HAVE SOME QUESTIONS TO ASK YOU ALL THERE. 
          UM, SOME OF IT'LL BE INDIVIDUAL AT FIRST TO GO AROUND AND GET INTRODUCTIONS, AND THEN WE'LL GET INTO SOME GROUP DIALOGUE. 
          UH, AND THEN WE'RE GONNA TALK ABOUT, UH, NEXT STEPS FROM THERE. 
          UM, I'M TRYING TO GET THESE PAGES WITH THAT SO I DON'T HAVE TO KEEP LOOKING UP HERE. 
          SO, UM, THE KICKOFF ACTIVITIES, WE'RE IN THE MIDDLE OF TRIP ONE. 
          UM, FOR A LOT OF US THAT ARE LOCAL, IT'S NOT REALLY A TRIP, UH, BUT WE DO HAVE SOME FOLKS THAT ARE, THAT ARE COMING IN FROM OUT OF TOWN, ESPECIALLY FOR TRIPS TWO AND THREE. 
          UM, BUT FOR THIS, UM, FOR THIS TRIP HERE, WHAT WE STARTED OFF THIS MORNING, WE TOOK A TOUR OF THE TOWN. 
          IT WAS A GOOD SOLID FOUR HOURS. 
          UM, I THINK THAT, UH, THE, THE STAFF DID A, AN AMAZING JOB OF, WE GOT TO SEE EVERYTHING  ABOUT ADDISON, THE GOOD, THE BAD, THE REDEVELOPED, THE NEW, UM, SOME OF THE OPPORTUNITIES. 
          SO WE DID HAD A, A REALLY THOROUGH COMPLETE TOUR. 
          WE'VE GOT THE MEETING WITH YOU ALL TONIGHT. 
          UM, TOMORROW WE'VE GOT MEETINGS WITH ALL OF THE STAFF, THE CITY MANAGER'S OFFICE, UH, AND THEN WE HAVE THE COMMUNITY MEETING, UH, TOMORROW NIGHT THAT, AGAIN, IT'S, IT'S GONNA BE A VERY SHORT, HIGH LEVEL OVERVIEW OF WHAT THE PROCESS IS AND HOW PEOPLE CAN GET EN ENGAGED. 
          UH, AND THEN WE'RE GONNA HAVE SOME ACTIVITIES TO START TO GET INPUT. 
          SO AGAIN, IT'S A VERY LISTEN ORIENTED, UM, JUST TRYING TO CAPTURE AS MUCH INPUT AND, UM, OUT OF THIS FIRST TRIP. 
          AND THEN WHAT WILL COME OUTTA THAT WILL START TO BE SOME, SOME THEMES AND SOME AREAS THAT WE SEE AS A TEAM THAT WE NEED TO DIG DEEPER INTO WITH EITHER MORE DATA AND RESEARCH OR, UM, MORE INTERVIEWS AND CONVERSATION. 
          UM, SO OUR PROJECT TEAM, UM, AS KEN MENTIONED, MY NAME'S KEVIN SHEPHERD. 
          I'M THE, THE FOUNDER AND PRINCIPAL, UM, OF, UH, VIRGINITY. 
          WE STARTED BACK IN 20 20 11. 
          UM, SO WE'VE BEEN AT IT FOR A WHILE, AND OUR JOURNEY HAS BEEN, OUR JOURNEY HAS BEEN FUN. 
          UM, BUT WE'VE ALWAYS BEEN LED BY THE NORTH STAR OF SUSTAINABLE COMMUNITIES. 
          IF I, I WAS ASKED BY A COUPLE OF OF YOU ALL THIS MORNING, WHAT, WHERE DID THE NAME VIRGINITY COME FROM? RIGHT? IT, IT STARTED WITH MYSELF AND TWO OTHER FOUNDERS AT THE TIME. 
          AND WE, WE KNEW WE DIDN'T WANNA BE A, B, C PLANNING OR ENGINEERING. 
          UM, WE KNEW WHAT WE WANTED TO BE ABOUT SUSTAINABLE COMMUNITIES, BOTH FISCAL AND ENVIRONMENTAL. 
          SO LIKE, WHAT ABOUT GREEN? AND SO THAT KIND OF LED US TO THE VERDE. 
          AND THEN WE KNEW WE WANTED TO WORK WITH COMMUNITIES. 
          WE WANTED TO WORK TOWARDS UNITY, BOTH WITHIN OUR FIRM AND ALSO WITH THE, THE PEOPLE THAT WERE WORKING WITH. 
          AND SO WE TOOK VERDE AND WE TOOK UNITY, AND WE MASSED 'EM TOGETHER. 
          AND IT'S WORKED REALLY WELL, EXCEPT IT'S NOT THE EASIEST THING TO SAY . 
          SO I ALWAYS GET ASKED WHEN I SPEAK AT AND T M L WAS THE LATEST ONE, THE, THE MODERATOR'S LIKE, OKAY, HOW DO I PRESENT, OR HOW DO I, YOU KNOW, PRONOUNCE THIS? I WANNA MAKE SURE I DON'T BOTCH IT. 
          BUT I'VE HEARD A LOT OF DIFFERENT PRONUNCIATIONS OVER THE YEAR YEARS. 
          BUT, UH, WE'RE THE LEAD CONSULTANT. 
          WE'VE DONE COMP PLAN WORK, AS KEN MENTIONED, ALL OVER TEXAS. 
          WE'RE DOING A COUPLE IN WYOMING. 
          WE'VE WORKED IN KANSAS, WE'VE WORKED IN NEVADA. 
          UM, AND WHAT'S LED US OUT THERE IS WE'RE VERY PASSIONATE ABOUT FISCAL SUSTAINABILITY. 
          WE WANT TO BUILD PLACES THAT LAST AND THAT OUR CITIES, THAT THEY'RE BOTH AFFORDABLE FOR THE PEOPLE THAT LIVE THERE, BUT ALSO AFFORDABLE FOR THE CITY TO MAINTAIN. 
          AND THAT'S A LITTLE BIT OF A DIFFERENT TAKE ON, ON PLANNING SOMETIMES. 
          THAT'S KIND OF LED MORE CLIENTS OUTSIDE OF, OF TEXAS TO FIND US. 
          UM, LAND USE, HOUSING, MOBILITY. 
          THE OVERALL DOCUMENT DESIGN WE'RE GONNA LEAD, UM, CIVIC BRAND IS ON OUR TEAM. 
          UM, THE BRAND THAT YOU, THEY SAW THE ADVANCED ADDISON, THAT'S ALL THEIR WORK. 
          UM, RYAN ANDREESON AND THEIR TEAM ARE AMAZING. 
          YOU'RE GONNA SEE A LOT OF THEM IN TRIP TWO. 
          UM, WHEN WE TALK ABOUT VISION, UH, AND GUIDING PRINCIPLES, UM, HAWS HILL, TONY ALLER FROM HOSS HILL WAS HERE THIS MORNING, AND MOST OF THE DAY HE'LL BE BACK ALL DAY TOMORROW. 
          UM, THEY'RE LEADING THE MARKET RESEARCH AND ECONOMIC DEVELOPMENT COMPONENT. 
          I SPECIFICALLY WANTED THEM ON THE TEAM BECAUSE THEY'VE GOT, UM, THEY JUST RECENTLY DID A LOT OF SIMILAR WORK WITH THE HOUSTON ENERGY CORRIDOR, WHERE YOU HAVE A LOT OF THE SAME KIND OF OFFICE BUILDINGS AND TRYING TO LOOK ABOUT HOW TO REPURPOSE AND KEEP THOSE BUILDINGS FULL OR FIGURE OUT WHAT TO DO WITH THEM. 
          AND SO A LOT OF THOSE SAME KIND OF CONVERSATIONS AND STRATEGIES YOU'RE GONNA APPLY TO SOME OF THE BUILDINGS THAT YOU ALL HAVE HERE IN ADDISON. 
          UM, ARC, UM, USED TO BE CALLISON, R T K L, AND BEFORE THAT IT WAS R T K AND CALLISON SEPARATE. 
          UM, CRAIG FARMER NOEL, UH, TON, UM, KNOWN THOSE GUYS FOR A LONG TIME, BUT THEY'RE VERY FAMILIAR WITH ADDISON. 
          UH, CRAIG AND HIS TEAM WAS ACTUALLY ON THE TEAM THAT DESIGNED, UH, AND PLANNED A LOT OF THE ADDISON CIRCLE STUFF BACK, UH, IN THE DAYS. 
          SO THEY'RE ON FOR URBAN DESIGN, LANDSCAPE ARCHITECTURE. 
          WHEN WE GET INTO A FEW CATALYST SITES AND TALK ABOUT RENDERINGS AND CONCEPTS FOR, UH, WHETHER IT'S THE MARY KAY SITE OR, OR SOME OTHERS, THEY'LL, UM, YOU'LL SEE A LOT OF THE RENDERING, THE RENDERINGS AND THE MORE DETAILED, UH, DESIGN FROM THOSE GUYS. 
          AND THEN LAST BUT NOT LEAST IS 110%. 
          UM, YOU GUYS HAVE PROBABLY MET THEM AL ALREADY FROM THE PARK DEVELOPMENT FEE PROJECT. 
          UM, JAMIE AND FERRELL ARE, ARE GOOD FRIENDS, AND, UH, WE MET A FEW YEARS AGO, UH, AT, UM, A CONFERENCE THAT I WAS SPEAKING TO UP IN COLORADO. 
          UM, VERY 
          [00:15:01]
SIMILAR KIND OF MINDSET PHILOSOPHY BETWEEN THEIR FIRM AND OUR FIRM. 
          THEY SPECIALIZE IN PARKS AND RECREATION FROM A FISCAL SUSTAINABILITY AND OPERATION STANDPOINT. 
          WE DO MORE CITYWIDE STUFF, SO WE'RE ACTUALLY A SUB TO THEM ON THE PARK FEE. 
          UM, BUT WE HAVE THEM ON THIS PROJECT SO THAT WE CAN GET THAT CONTINUITY BETWEEN THE TWO PROJECTS ON THE PARKS AND FACILITIES, UM, ASPECTS OF THE, OF THE PROJECT. 
          SO WHAT IS A COMPREHENSIVE PLAN? I THINK KEN, KEN DID A GREAT JOB THIS MORNING. 
          I ALWAYS LOVE HEARING STAFF DESCRIBE WHAT A COMP PLAN IS TO THE COMMUNITY, AND A LOT OF STAFF WILL KEEP IT AT A VERY HIGH LEVEL. 
          UM, I, I LIKED HOW KEN BROUGHT IT DOWN ONE MORE LEVEL AND TALKED A LITTLE MORE SPECIFICALLY ABOUT WHY IT MATTERS TO, TO PEOPLE IN TERMS OF HOUSING AND MOBILITY. 
          UM, BECAUSE SO OFTEN WE SEE PEOPLE WILL SHOW UP FOR A SPECIFIC PROJECT THAT THEY'RE VERY PASSIONATE FOR ONE WAY OR THE OTHER,  TO, TO SPEAK ABOUT IT. 
          UM, AND THEN THEY'LL GET OFF THAT PROJECT AND START TO TALK ABOUT BIGGER ISSUES THAT APPLY TO THE COMMUNITY. 
          AND SO THE COMP PLAN IS, IF THERE WAS EVER A PLACE TO TALK ABOUT BIG IDEAS AND WHAT YOU WANT FOR YOUR COMMUNITY NOW AND IN THE FUTURE, THE COMP PLAN IS THE PLACE TO HAVE THAT CONVER CONVERSATION. 
          BUT IT'S A, YOU KNOW, IT'S A POLICY DOCUMENT. 
          IT'S INTENDED, AS KEN SAID, TO, TO GUIDE THE LONG RANGE. 
          HOW IS THE COMMUNITY GOING TO GROW AND DEVELOP AND REDEVELOP, UM, INTO THE FUTURE? UM, IF IT'S DONE WELL, IT'S TRULY COMPREHENSIVE, AND ALL OF YOUR MASTER PLANS COME OUT OF THAT. 
          SO YOUR MOBILITY, YOUR PARKS, YOUR FACILITIES, UM, ALL OF THESE, THOSE THINGS COME OUT OF IT. 
          SO ONE OF THE CHALLENGES WE HAVE FOR THIS IS YOU GUYS HAVE A LOT OF SMALL AREA PLANS AND OTHER THINGS THAT ARE IN THE WORKS, AND WE GOTTA INTEGRATE THOSE INTO THIS PROCESS. 
          UM, KIND OF VET THAT VISION. 
          UM, WHAT IS, UH, WHAT DOES ADDISON WANT TO BE GOING FORWARD? AND THEN IF THERE'S ANYTHING IN THOSE EXISTING PLANS THAT NEEDS TO BE KIND OF, UM, REVISED A LITTLE BIT TO ALIGN WITH WHATEVER THE VISION IS THAT, THAT WE HEAR, UM, WE'VE GOTTA MAKE RECOMMENDATIONS TO THAT. 
          SO THE SHARED VISION, THE GUIDING PRINCIPLES, THAT'S A REALLY IMPORTANT PART. 
          I THINK A LOT OF TIMES WE SKIP OVER THAT SOMETIMES, UM, OF REALLY THINKING, YOU KNOW, WHEN, AND YOU'LL, WE'LL GET INTO THIS IN A FUTURE CONVERSATION OF, WE'LL ASK ABOUT SOME SPECIFIC PROJECTS WHERE YOU GUYS REALLY FEEL THAT TENSION IN THE TRADE OFF OF, SHOULD WE APPROVE THIS PROJECT OR NOT? UM, AND THAT'S FOR OUR TEAM. 
          WE WANNA UNCOVER LIKE, WHAT'S THAT TENSION LIKE WHEN YOU GUYS HAVE HARD, DIS HARD DECISIONS TO MAKE? WHY ARE THEY HARD? AND WHAT ULTIMATELY LEAD LEADS YOU TO VOTE THE WAY THAT YOU DO? THAT'S GONNA GIVE US SOME INSIGHT INTO WHAT THE REAL GUIDING PRINCIPLES FOR ADDISON ARE. 
          BECAUSE MOST OF YOU PROBABLY COME BACK TO SOME ANCHORED THINGS OF, I'M GOING TO APPROVE THIS PROJECT BECAUSE WHATEVER THAT IS, AND WE WANNA LEARN AND UNDERSTAND WHAT THOSE, WHAT THOSE PRINCIPLES ARE. 
          SO ULTIMATELY, AS WE'RE STARTING TO BUILD THE GROWTH STRATEGIES, THE FUTURE LAND USE PLAN, THE THE INFRASTRUCTURE, THE THE HOUSING STRATEGIES, WE WANT TO TIE THOSE BACK TO THOSE GUIDING PRINCIPLES AND MAKE SURE WE'RE DOING, YOU KNOW, EVERYTHING IN THE PLAN IS KIND OF TYING BACK TO WHO YOU WANT TO BE AND, AND WHY YOU WANNA BE THAT WAY. 
          THE, THE PLAN STRUCTURE, THERE'S THREE MAIN, UM, PARTS TO THE, TO THE WAY WE LIKE TO STRUCTURE THE COMP PLANS THAT WE WORK ON. 
          THE FIRST PART IS AN INTRODUCTION SECTION. 
          IT'S GONNA TALK ABOUT THE PLAN, UM, THE PURPOSE AND THE PROCESS. 
          UH, IT'S GONNA TALK ABOUT A LITTLE BIT ABOUT THE COMMUNITY CONTEXT. 
          WE DON'T LIKE TO SPEND A LOT OF PAGE SPACE IN A DOCUMENT TALKING ABOUT THE HISTORY AND THE DEMOGRAPHICS. 
          WE'RE GONNA HIT IT AND RECAP IT. 
          UM, BUT WE DON'T FEEL LIKE THERE NEEDS TO BE A LONG, YOU KNOW, A A LOT OF SPACE TO THE, UH, TO THE COMMUNITY CONTEXT ECONOMICS OF LAND USE AND FINANCIAL RESILIENCE IS A REALLY IMPORTANT PART FOR US. 
          THAT'S WHERE WE DO UNPACK HOW THE DEVELOPMENT DECISIONS THAT OUR CITIES HAVE MADE OVER THE YEARS IMPACT, UM, HOUSING COSTS, IMPACT INFRASTRUCTURE COSTS. 
          AND JUST ONE QUICK EXAMPLE THAT, UM, YOU'LL HEAR ME TALK ABOUT THROUGH THE PROCESS IS, IS, YOU KNOW, DEVELOPERS BUILD THING, BUILD THINGS UP FRONT, BUT THE CITY AND THE TAXPAYERS ARE ON THE HOOK TO MAINTAIN THE STREETS AND THE WATER AND THE SEWER FOR FOREVER AFTER THOSE DEVELOPERS PUT IT IN. 
          AND A LOT OF PLACES HAVE NOT THOUGHT ABOUT THE, JUST THAT EQUATION OF IS WHAT WE'RE BUILDING, GENERATING ENOUGH REVENUE TO HELP US PAY FOR ALL THOSE LIABILITIES OVER TIME. 
          AND SO A LOT OF PLACES ARE UPSIDE DOWN BECAUSE THEY HAVEN'T PLANNED FOR THOSE LIABILITIES. 
          ADDISON'S NOT IN THAT PLACE, YOU KNOW, WE'RE NEAR THAT PLACE. 
          UM, BUT OUR CHALLENGE AND IS, WE'RE WE WANNA KEEP YOU , WE WANNA KEEP YOU DOING WELL, AND WE ALSO WANNA KEEP YOU AFFORDABLE AND DOING IT BOTH AFFORDABLE FOR YOUR RESIDENTS, BUT AGAIN, AFFORDABLE FOR THE CITY TO SERVE AND AND MAINTAIN. 
          SO WE DO UNPACK THAT A LITTLE BIT IN THE INTRO. 
          UM, ANY OF YOU THAT SAW ME SPEAK LAST WEEK AT T M L, SOME OF THAT CONTENT IS THE KIND OF STUFF YOU'LL SEE IN THERE A LITTLE BIT, BUT IT'LL BE CONTEXTUALIZED TO ADDISON SPECIFICALLY. 
          UM, AND THEN THE LAST PART IS THE VISION AND GUIDING PRINCIPLES THAT I TOUCHED ON A LITTLE BIT. 
          WE WANT TO GET THAT KIND OF SHARED VISION STORY OF WHAT, YOU KNOW, WHAT MADE ADDISON WHAT IT IS TODAY, WHAT DO YOU WANT IT TO BE IN THE, IN THE FUTURE? AND THEN THOSE GUIDING PRINCIPLES. 
          THE SECOND PIECE IS THE ORGANIZATIONAL COMPONENTS. 
          THERE'S FOUR MAIN ONES THAT, THAT WE'RE SCOPED TO WORK ON HERE. 
          ONE IS LAND USE AND DEVELOPMENT CHARACTER. 
          THAT'S WHERE YOUR FUTURE LAND USE MAP WILL BE. 
          HOUSING AND NEIGHBORHOODS. 
          [00:20:01]
YOU'LL HAVE A LOT OF VERY DIFFERENT AND UNIQUE PLACES IN ADDISON THAT RIGHT NOW WHAT WE'RE THINKING IS KIND OF A, WHAT WE WOULD DO IN A GROWING COMMUNITY IS WE, WE USE WHAT WE LIKE TO CALL A GROWTH SECTOR MAP, WHERE WE HAVE LIKE INFILL GROWTH OR FOCUSED GROWTH. 
          WE HAVE CONTROLLED GROWTH WHERE YOU'RE MANAGING GROWTH AROUND WHERE YOU HAVE EXISTING INFRASTRUCTURE, AND THEN YOU HAVE RESTRICTED GROWTH, WHICH IS, THAT'S AN AREA THAT THE CITY WOULD HAVE TO INVEST NEW INFRASTRUCTURE IN TO GO GROW OUT TO, IN YOUR CASE, YOU'RE MOSTLY BUILT OUT. 
          SO IT'S GONNA BE MORE OF, RIGHT NOW WHAT WE'RE THINKING IS A PRESERVE, ENHANCE, OR REDEVELOP. 
          SO FOR ALL OF THE AREAS OF THE CITY, WE'RE GONNA BE LOOKING IN, SAY, WHAT IS, WHAT IS AN AREA THAT NEEDS TO BE PRESERVED AND KEPT AS IT IS? UM, WHAT ARE AREAS THAT NEED TO BE ENHANCED? MAYBE THAT'S A LITTLE OF INCREMENTAL DENSITY. 
          MAYBE THAT'S ADDING A LITTLE BIT OF LOCAL OR MICRO COMMERCIAL IN AN AREA. 
          UM, AND THEN WHAT ARE PLACES THAT NEED TO BE SCRAPED AND, YOU KNOW, AND REDEVELOPED. 
          UM, SO WE'LL, WE'LL KIND OF WORK THROUGH THAT. 
          BUT EVERY NEIGHBORHOOD'S DIFFERENT. 
          AND WE, WE ALREADY HAD SEVERAL CONVERSATIONS THIS MORNING OF PEOPLE IN DIFFERENT PLACES HAVE VERY DIFFERENT THOUGHTS ABOUT WHAT QUALITY OF LIFE MEANS. 
          AND SO A LOT OF TIMES A COMP PLAN DOESN'T REALLY GET TO THAT LEVEL. 
          BUT FOR A PLACE LIKE, UM, ADDISON, WE NEED TO GET TO THAT. 
          WE NEED TO GET TO THAT LEVEL. 
          MOBILITY AND CONNECTIVITY. 
          THERE'S NOT GONNA BE THE FULL TYPICAL THOROUGHFARE PLAN HERE. 
          IT'S GONNA BE MORE LOOKING AT STRATEGIC PLACES THAT YOU WANT TO, RIGHT SIZE OR ROADWAY. 
          WHERE CAN WE ADD BIKE LANES OR TRAIL CONNECTIVITY TO BETTER CONNECT INSIDE NEIGHBORHOODS AND CONNECT THOSE PLACES TOGETHER. 
          UM, AND THEN THE LAST PART'S A LITTLE BIT OF A CATCHALL, BUT I'M LOOKING AT SUPPORT COMPONENTS OF PARKS, FACILITIES, INFRASTRUCTURE, AND SOCIAL AMENITIES. 
          THAT'S WHERE WE'RE GONNA CATCH ANYTHING FROM THOSE OTHER EXISTING PLANS AND TRY TO CONNECT THEM TO WHAT WE'RE HEARING FROM, UH, THE UPDATED VISION AND OVERALL, UH, DIRECTION FOR THE PLAN. 
          AND THEN THE LAST PART, I THINK, UM, IS A NO,  IS THE MOST IMPORTANT. 
          AND THAT'S WHAT KEN WAS SAYING, IS IMPLEMENTATION. 
          ULTIMATELY, YOU DON'T WANNA PLAN TO SIT ON THE SHELF. 
          IT'S GOTTA BE SOMETHING THAT, THAT YOU'RE CONTINUALLY WORKING TO IMPLEMENT. 
          UM, YOU'RE, YOU'RE EVALUATING PROGRESS. 
          DID THIS GET DONE? DID IT WORK? IF IT DID, GREAT. 
          IF IT DIDN'T, HOW CAN WE REVISE IT AND TWEAK IT? AND KEN AND YOUR STAFF HAVE A GREAT HANDLE ON HOW A COMP PLAN SHOULD BE USED. 
          AND THE IMPORTANCE OF IF YOU WANT IT TO BE, UM, AN APPLICABLE, RELEVANT DOCUMENT, YOU DO, YOU NEED TO USE IT AND YOU NEED TO UPDATE IT. 
          'CAUSE YOU KNOW, ANY OF US STANDING HERE AND PRETENDING THAT WE KNOW EXACTLY WHAT'S GONNA HAPPEN IN 2050, COVID , UH, SOMETHING'S GONNA HAPPEN THAT, UM, YOU KNOW, WE, WE CAN HAVE SOME IDEA WHERE YOU WANT TO GO. 
          BUT TO SAY THAT WE KNOW FOR SURE WHERE THINGS ARE GONNA NEED TO GO THERE, THERE'S GOTTA BE SOME FLEXIBILITY IN THERE. 
          SO GIVEN YOU A FRAME, A FRAMEWORK AND KIND OF THAT NORTH STAR, BUT GIVEN STAFF AND, AND YOU ALL, UM, AS ELECTED AND APPOINTED OFFICIALS, THE, THE OPPORTUNITY TO KIND OF STILL WORK TOWARDS THAT VISION, BUT HAVE FLEXIBILITY TO DO THAT AS THINGS CHANGE. 
          UM, PROJECT TIMELINE. 
          UM, I THINK YOU GUYS, YOU'VE SEEN THIS IN THE SLIDES, THERE'S ALSO BEEN HAND HANDOUTS FOR IT. 
          UH, THE, SOMETIMES, YOU KNOW, THESE CAN BE A 12 MONTH PROJECT, SOMETIMES IT CAN GO ALL THE WAY TO 18 MONTHS. 
          UH, WE, WE HAD SOME DISCUSSIONS ON KICKING THIS OFF OF WITH THE HOLIDAYS COMING UP IN NOVEMBER, DECEMBER, UM, AND EARLY JANUARY WE WANTED TO GET THIS KICKOFF, UM, STARTED AND GET THESE INITIAL MEETINGS BEFORE THE HOLIDAYS. 
          UH, AND THEN WE CAN GO BACK AND DO SOME DATA COLLECTION AND SOME, YOU KNOW, SOME EXISTING, UM, EXISTING CONDITION WORK OVER THE, LIKE, THROUGH THE HOLIDAYS. 
          AND THEN WE'LL COME BACK AND RE-ENGAGE THE COMMUNITY ON THE BACKSIDE OF THE HOLIDAYS. 
          SO LAST THING YOU WANNA DO IS ASK YOU ALL TO HAVE A MEETING OR ASK THE COMMUNITY TO BE GIVING US INPUT, YOU KNOW, OVER CHRISTMAS. 
          THAT'S  THAT'S NOT WHAT WE, UH, WANNA BE WORKING TOWARDS. 
          SO A COUPLE OF MAIN PHASES HERE. 
          LAUNCH, WE'RE ALREADY THROUGH, JUST, JUST KICKING OFF THE PROJECT ASSESS. 
          PHASE TWO IS WHERE WE ARE NOW. 
          UM, THIS IS REALLY THAT DISCOVERY LISTENING PHASE. 
          WE GOT A COUPLE OF SURVEYS. 
          WE'RE DOING A LOT OF DATA WORK. 
          WE'RE DOING OUR LANEY'S FISCAL ANALYSIS BASELINE, WHERE WE LOOK AT THE PROPERTY VALUES AND VALUE PER ACRE AND, UM, TAX PRODUCTIVITY OF, OF THE DEVELOPMENT PATTERN. 
          UM, WE'VE GOT THIS KICKOFF TRIP, AND THEN IN JANUARY, WE'RE GONNA MOVE INTO THE EXPLORE PHASE WHERE WE START TO LOOK FORWARD OF VISIONING AND GUIDING PRINCIPLES. 
          THERE WILL BE A TRIP, UM, I DON'T RECALL THE EXACT DATES IN JANUARY, UH, WHEN WE'RE GONNA GET INTO THE, THE VISIONING AND GUIDING PRINCIPLES, UM, DISCUSSION. 
          BUT THAT'LL BE A, UM, PROBABLY A THREE, MAYBE A FOUR DAY TRIP THAT RYAN AND THE CIVIC BRAND FOLKS WILL BE IN. 
          TONY FROM HA HILL WILL BE BACK IN. 
          AND THEN YOU'LL SEE MORE OF OUR TEAM. 
          UH, BUT THAT'S WHERE THERE WILL BE A LOT MORE FOCUSED WORK TO GET INTO NEIGHBORHOODS AND ENGAGE. 
          UM, TRY TO ENGAGE AS MANY DIFFERENT FOLKS IN YOUR COMMUNITY TO GET MORE SPECIFIC INPUT ON ISSUES AND, AND NEIGHBORHOODS AND, UH, THOSE TYPES OF THINGS. 
          UH, ORGANIZE. 
          UH, PHASE FOUR WE MOVE INTO IN MARCH-ISH, THAT'S WHERE WE TAKE ALL OF THE INPUT. 
          WE TAKE THE VISION AND GUIDING PRINCIPLES, AND WE START TO LOOK FORWARD INTO THE STRATEGIES. 
          SO IF IT'S THE FUTURE LAND USE MAP, MOBILITY STRATEGIES, HOUSING STRATEGIES, UM, THAT COULD BE MAPS, THAT COULD BE POLICIES, UH, AND THEN ULTIMATELY YOUR, YOUR RECOMMENDATIONS AND ACTION ITEMS 
          [00:25:01]
ARE GONNA START TO COME OUT OF THAT AS WELL. 
          UM, PRIORITIZE IN PHASE FIVE, THAT'S REALLY WHERE WE START TO PRIORITIZE THAT IMPLEMENTATION. 
          WHAT DO YOU ALL AS A, AS A TOWN, HAVE THE RESOURCES TO DO? UM, WHAT ARE THE, THE HIGHEST PRIORITY, UH, ACTION ITEMS? HOW DO WE PUT THOSE INTO THE SHORT, MID, AND LONG-TERM BUCKETS? UM, THOSE TYPES OF THINGS. 
          AND THEN ULTIMATELY, PHASE SIX IS WHERE WE ADOPT IT. 
          UH, YOU'LL SEE THE FINAL DOCUMENT. 
          IT'LL GO THROUGH A COUPLE OF ITERATIONS WITH STAFF, WITH OUR C P A C, UH, ADVISORY COMMITTEE, UM, AND THEN THE COMMUNITY AND, AND YOU ALL WILL SEE IT, UH, ULTIMATELY FOR, UM, ADOPTION. 
          BEFORE I GO ANY FURTHER, UM, ARE THERE ANY QUESTIONS ON THE TEAM? THE TIMELINE, THE, THE DOCUMENT? ALL RIGHT, I'LL TAKE THAT AS A NO, , YOU'RE LIKE, HURRY, KEEP GOING. 
          UM, KEN'S GONNA HIT THIS PART. 
          SO WE GAVE YOU A LITTLE HOMEWORK, UH, LEADING INTO THIS MEETING. 
          UH, THE QUESTIONS WE PROVIDED VIA ANONYMOUS SURVEY REALLY ALIGNED WITH THE SAME QUESTIONS THAT WE PROVIDED TO THE, UH, POTENTIAL C P A C APPOINTEES AND, AND APPLICANTS. 
          SO, UM, WE'RE GONNA GIVE YOU THE FULL DETAILS OF, UH, THE, THE RESPONSES, UH, TO THESE QUESTIONS, UH, AFTER THIS DIALOGUE. 
          BUT, UH, WE'RE PREPARED A, A HIGH LEVEL SUMMARY JUST TO KINDA, UH, CONVEY SOME KEY THEMES. 
          SO, UH, THE FIRST QUESTION, UH, REALLY FOCUSED ON IDENTIFYING, UM, UH, POLICY PRIORITIES, UH, THAT, UH, UH, YOU, UH, WOULD PRIORITIZE, UH, AS WE ENGAGE IN THIS PLANNING PROCESS. 
          WE IDENTIFIED SOME KEY THEMES. 
          CERTAINLY THIS ISN'T ALL ENCOMPASSING, BUT IT TOUCHES ON A LOT OF THE THINGS THAT WE ANTICIPATE TO BE ADDRESSED IN THIS PROCESS AND THAT WE ALSO ADDRESS IN ONGOING PROJECTS. 
          SO, UM, WITH THAT, UH, I WOULD SHARE THAT THE FIRST THREE ITEMS, PARTICULARLY THE FIRST TWO ITEMS, THERE WAS NEAR CONSENSUS AMONGST THIS GROUP ON WHAT OUR PRIORITIES ARE. 
          UM, I THINK WHEN YOU LOOK AT THOSE, IT, IT REALLY SPEAKS TO THE DESIRE TO, TO HAVE, UH, TO ADDRESS PLACEMAKING, HAVING, UH, EXCEPTIONAL PLACES LOOKING AT REDEVELOPMENT AND REVITALIZATION AND ECONOMIC GROWTH, AND ENSURING WHAT IS CURRENTLY HEALTHY REMAINS HEALTHY, WHAT IS NOT AS VIBRANT, UH, SEES CHANGE THAT MAKES IT MORE VIBRANT. 
          AND THE PUBLIC SPACES THAT WE INTERSPERSE THROUGHOUT THAT THROUGH OUR PARK SPACES, PROVIDES THOSE HIGH QUALITY AMENITIES THAT HELP MAKE THOSE PLACES VIBRANT. 
          UM, THE LAST FOUR ITEMS, THERE WAS A LOT LESS CONSENSUS ON, UM, HOUSING. 
          UH, KINDA ROSE TO THE TOP THOUGH, BUT IT WAS NOT, UH, QUITE AS SIGNIFICANT OF A PRIORITY AS THE FIRST THREE. 
          AND THEN, UH, TRANSPORTATION BUILDING FORM, TRAIL AND SIDEWALK CONNECTIVITY, UH, GENERALLY TRAILED. 
          BUT THOSE FIRST THREE ITEMS WERE, UH, BRIGHT RED GLOWING PRIORITIES. 
          UH, FOR THE, THE FOLKS WHO, UH, TOOK, UH, THIS SURVEY. 
          UH, THE NEXT QUESTIONS THAT WE ADDRESSED, UH, REALLY ASKED YOU TO DO, UH, IDENTIFY THREE OPPORTUNITIES AND THREE CHALLENGES. 
          AND SOMETIMES BOTH OF THOSE APPLY TO EACH. 
          BUT, UM, VERY GOOD FEEDBACK WE RECEIVED. 
          THIS WAS, UH, PROBABLY NOT AS, UM, UH, CONSISTENT IN TERMS OF RESPONSE, AND THAT'S OKAY 'CAUSE THESE ARE BROADER, MORE OPEN-ENDED QUESTIONS. 
          BUT I'D SAY WHERE WE SEE THE KEY THEMES, UH, ON THE OPPORTUNITY SLIDE, UM, THERE'S A LOT OF INTEREST IN, UM, UH, REVITALIZATION AND REINVESTMENT IN THE INWOOD CORRIDOR. 
          UH, I'D SAY THAT'S ALSO A CHALLENGE BECAUSE THAT INTEREST HAS BEEN THERE FOR A LONG TIME AND WE'RE NOT SEEING THAT QUITE YET. 
          UH, BUT IT'S SOMETHING THAT WE KNOW WILL NEED TO TAKE A LOOK AT. 
          CERTAINLY WITH THIS PLAN AND OTHER PLANNING EFFORTS, UH, ECONOMIC DEVELOPMENT WAS A, A MAJOR PRIORITY, AND THAT CERTAINLY ALIGNS WITH THE RESPONSES TO THE PREVIOUS QUESTION. 
          AND IT, IT TOUCHED ON A FEW KEY AREAS. 
          UH, ONE, OUR JUST GENERAL LOCATION. 
          WE'RE IN A GREAT LOCATION IN THE REGION, AND THAT WE'RE, UH, MIDPOINT BETWEEN DOWNTOWN AND THE LEGACY BUSINESS AREA AND FRISCO. 
          AND SO THAT CENTRAL LOCATION ALLOWS A LOT OF PEOPLE AND BUSINESSES TO EASILY GET TO US. 
          SO THERE'S A LOT OF CONVENIENCE THERE. 
          AND GIVEN THAT WE'RE ALSO BUILT OUT, WE HAVE A LOT OF EXISTING AMENITIES THAT WE CAN OFFER WITH THAT LOCATION. 
          UH, OTHER KEY ELEMENTS WERE OUR TRANSIT ORIENTED DEVELOPMENT PROJECT, UH, ADVANCING THAT, AND THEN CAPITALIZING, UH, ON OUR ECONOMIC DEVELOPMENT EFFORTS WITH THE ADDISON AIRPORT, OBVIOUSLY A BIG CATALYST FOR, UH, GROWTH AND INVESTMENT IN ADDISON AS WELL. 
          UM, REDEVELOPMENT AND THAT CONCEPT IN GENERAL, UH, WAS SOMETHING CERTAINLY THAT, THAT, UH, SHINED THROUGH IN, IN THE REMARKS. 
          I'D SAY MORE OF THAT WAS TAILORED TOWARDS WEST ADDISON. 
          THERE WAS COMMENTS RELATED TO ADDISON TOWN CENTER, 
          [00:30:01]
THE HOTELS IN THAT AREA. 
          SO CERTAINLY ENERGY TO CONTINUE TO BUILD ON THE REDEVELOPMENT WE'RE CURRENTLY SEEING OUT THERE. 
          AND THEN JUST THE GENERAL CONCEPT OF PLACEMAKING, UH, ACKNOWLEDGING THAT WE HAVE SUCCESSFUL AREAS THAT DO PROVIDE THAT SENSE OF PLACE, AND WE WANNA KEEP 'EM THAT WAY. 
          BUT THEN ALSO, UH, A CONTINUED AND, AND INCREASED FOCUS ON THOSE QUALITY OF LIFE AMENITIES THAT WILL KEEP OUR OFFICES FULL AND, AND SEE REINVESTMENT IN OUR OFFICE SPACE. 
          BUT, UH, THAT EXTENDS ALSO TO OUR RETAIL ENVIRONMENT AS WELL. 
          AND OF COURSE, OUR, OUR HOUSING, PARTICULARLY OUR RENTAL HOUSING. 
          UH, SO THE CHALLENGES, UH, WE WERE PROBABLY A LITTLE MORE INTERSPERSED HERE AS WELL. 
          UH, I WOULD SAY A MAJOR THEME THAT CAME UP. 
          UH, SOME OF IT CERTAINLY RELATED JUST TO THE HOUSING DIALOGUE, BUT I THINK IT, IT GOES BEYOND THAT. 
          AND, AND I THINK YOU'RE GONNA START TO SEE THAT IN SOME OF THE ENGAGEMENT EFFORTS THAT WE DO, THERE'S A DESIRE ON, ON EVERY SIDE OF COMMUNITY DIALOGUE TO HAVE MORE OF IT, TO HAVE MORE OPPORTUNITY FOR LEARNING ABOUT THE VARIOUS THINGS THAT THE BUSINESS THAT THE TOWN DOES IN TERMS OF PLANNING FOR THE FUTURE, BUT ALSO HOW WE EVALUATE NEW DEVELOPMENT IN TOWN AND, AND HOW WE WORK THROUGH THAT PROCESS. 
          SO, UH, THERE IS A NEED FOR THAT. 
          AND THE BEAUTY OF COMPREHENSIVE PLANS IS IT'S A WONDERFUL OPPORTUNITY TO HAVE A, A VERY AUTHENTIC COMMUNITY DIALOGUE. 
          SO THAT IS A GOAL WITH THIS PROCESS, UM, OFFICE SEEING IT REALLY AS BOTH AN OPPORTUNITY AND A CHALLENGE HERE. 
          UM, WE ARE EXPERIENCING, JUST LIKE THE REGION IS EXPERIENCING DECLINE IN B AND C OFFICE PROPERTIES. 
          SO THERE'S THINGS THAT ARE, WILL BE A CHALLENGE THERE, GIVEN THAT THERE'S SO MUCH OFFICE SPACE IN THE REGION THAT IS CHALLENGED, BUT ALSO THE ABILITY FOR US TO ATTRACT AND KEEP HIGHEST QUALITY OFFICE BECAUSE WE SEE THROUGH THE MARKET THAT THAT IS STILL HIGHLY DESIRED AND IS WHAT IS DRIVING NEW OFFICE LEASING AND NEW OFFICE DEVELOPMENT IN OUR REGION. 
          UH, PLANNING FOR TOWN FACILITIES. 
          WE'VE HAD A LOT OF BIG DISCUSSIONS ALONG THOSE LINES, AND WE ALL KNOW THERE'S A LOT MORE WORK THAT NEEDS TO BE DONE. 
          WE'LL CERTAINLY TOUCH ON THAT WITH THE COMPREHENSIVE PLAN. 
          AND OF COURSE, THE, THE HOUSING ISSUE, UH, THERE'S GONNA BE A LOT OF WORK. 
          THIS ISN'T A HOUSING PLAN, BUT THERE'S GOING TO BE A LOT OF PLANNING ON HOUSING IN THIS PLAN. 
          AND SO, UM, THAT IS OBVIOUSLY AN ITEM WE NEED TO ADDRESS. 
          AND JUST, UH, AGING INFRASTRUCTURE GENERALLY AND, AND AGING COMMERCIAL SITES. 
          THE HOTELS, UH, CERTAINLY CAME UP AS A A POINT OF DISCUSSION THERE. 
          SO LOTS OF GOOD STARTING POINTS, UH, AND WE'LL GIVE YOU THE FULL DETAILS TO SEE WHAT ALL YOUR COLLEAGUES SHARED ANONYMOUSLY IN THAT SURVEY. 
          BLESS YOU. 
          SO, UH, ENGAGEMENT'S SOMETHING THAT WE ARE VERY PASSIONATE ABOUT. 
          UM, IT'S REALLY IMPORTANT WHEN WE DO ONE OF THESE, WE, WE, WE WANT TO LISTEN AND HEAR FROM THE COMMUNITY. 
          WE WANNA TAKE THAT FEEDBACK, WE WANNA INCORPORATE IT. 
          AND ANYONE THAT LOOKS AT THE DOCUMENT AT THE END OF THIS, WE WANT THEM TO SEE THEIR INPUT REFLECTED. 
          WE, WE WANT THEM TO READ THIS AND SAY, I WAS HEARD. 
          UM, I SEE MY INPUT REFLECTED AND MAYBE IF, IF THERE WAS A DIRECTION OR SOMETHING THAT WAS A LITTLE DIFFERENT THAN WHAT THEIR THOUGHT WAS, THEY, THEY STILL FELT LIKE THEY, THEY HAD THE OPPORTUNITY TO PROVIDE INPUT AND WERE HEARD, AND WE CAN'T ALWAYS GET CONSENSUS, BUT TRYING TO GET CONSENT WHERE PEOPLE, THEY, THEY UNDERSTAND WHY THE DECISIONS WERE MADE AND UNDERSTAND WHY IT'S FOR THE, THE GOOD OF, OF OVERALL ADDISON. 
          UH, BUT HOPEFULLY, YOU KNOW, WE CAN, WE CAN CHECK BOXES FOR EVERYBODY THAT'S, THAT'S INVOLVED. 
          BUT A LOT OF TIMES, UM, CITIES WILL TALK ABOUT ENGAGEMENT AND IT'S REALLY NOT DONE IN A WAY THAT'S REALLY AUTHENTIC AND THAT IT'S REALLY MEANINGFUL. 
          YOU KNOW, WE, WE DON'T REACH ALL OF THE DIFFERENT FOLKS IN A COMMUNITY, OR WE ONLY REACH CERTAIN AREAS, OR WE EXPECT EVERYBODY TO DO JUST THE ONLINE SURVEYS AND NOT, UM, GO MEET THEM. 
          SO YOU'RE GONNA SEE WITH OUR TEAM THROUGH, THROUGH THE WHOLE TEAM E EVERYBODY ON THIS TEAM IS VERY, VERY, UM, PASSIONATE ABOUT REACHING THE DIFFERENT FOLKS IN ADDISON AND UNDERSTANDING WHAT THOSE NEEDS AND, UM, AND ISSUES ARE. 
          AND, UM, OBVIOUSLY WORKING THROUGH YOU ALL AND WITH CPAC AND WITH STAFF, WE'RE GONNA GET SOME INITIAL THOUGHTS ON THAT. 
          BUT, UM, WE ALWAYS UNCOVER IN THOSE ONE-ON-ONE CONVERSATIONS AND MEETINGS, LITTLE, LITTLE KIND OF NUGGETS THAT, UM, THAT WILL HELP US, UH, ALONG THE, ALONG THE WAY. 
          UM, SO LEMME BACK UP. 
          WOO. 
          OKAY. 
          SO RIGHT OUT OF THE GATE, THE VERY FIRST THING WE DID WAS BUILD AND START THE, THE WEBSITE ADVANCED ADDISON.COM. 
          UM, THAT IS GONNA BE THE GO-TO PLACE AS WE WORK THROUGH THIS PROCESS OVER THE NEXT 14, 15 MONTHS. 
          ANYBODY WILL BE ABLE TO GO THERE AT ANY TIME IN THE PROJECT AND CATCH UP ON WHAT'S BEEN DONE. 
          SO, NOTES AND VIDEOS FROM PAST MEETINGS, UM, THE MATERIALS FROM PAST MEETINGS, 
          [00:35:01]
THE RESULTS FROM SURVEYS, ALL OF THOSE THINGS WILL BE THERE. 
          UM, ALONG THE WAY. 
          UH, YOU'LL ALSO SEE AS WE GO RIGHT NOW, IT'S A PRETTY BASIC WEBSITE, UH, BUT AS WE WORK THROUGH THE PROCESS, WE'RE GONNA BE ADDING IN TOOLS LIKE A MAPPING TOOL WHERE YOU CAN PUT A PIN ON A MAP AND DROP A COMMENT OF THIS INTERSECTION'S, NOT FACE, UH, NOT SAFE. 
          THIS NEIGHBORHOOD HAS BLANK. 
          THIS PARK HAS A DEAD TREE. 
          I MEAN, , PEOPLE WILL COMMENT ON ALL KINDS OF THINGS ON THAT. 
          BUT THERE'S A MAPPING TOOL, THERE'S AN IDEA, THERE WILL BE AN IDEAS WALL WHERE PEOPLE CAN JUST PUT COMMENTS ON WHATEVER THEY, UH, WHATEVER THEY WANT, AND PEOPLE CAN UP VOTE DOWN, VOTE. 
          SO YOU'LL SEE THUMBS UP, THUMBS DOWN, AND YOU CAN START TO SEE, SEE FROM THAT, WHAT ARE SOME OF THE THINGS THAT MORE OF THE COMMUNITY WANTS. 
          LATER ON WHEN WE GET TOWARDS, UH, THE IMPLEMENTATION SIDE, THERE'S A BUDGET TOOL WHERE WE CAN SAY, YOU HAVE A HUNDRED DOLLARS TO SPEND, OR A THOUSAND DOLLARS TO SPEND. 
          HOW WOULD YOU ALLOCATE THAT MONEY BETWEEN THESE DIFFERENT PROJECTS? THAT'S ALWAYS A VERY INTERESTING, UH, CONVERSATION TO GO THROUGH TOO. 
          'CAUSE ONE OF THE THINGS WE LIKE TO DO IS FRAME IT THROUGH THE LENS OF OF MONEY. 
          UM, I'LL USE THE CAR ANALOGY. 
          IF I JUST CAME TO YOU AND SAID, WHAT KIND OF CAR DO YOU WANNA WANNA BUY? YOU KNOW, YOU MIGHT SAY ANYTHING, RIGHT? BUT IF I SAY, OKAY, YOU HAVE $40,000 TO SPEND, YOU HAVE TWO KIDS, ONE OF YOU COMMUTES TO WORK, NOW WHAT KIND OF CAR ARE YOU GONNA BUY? YOU'RE GONNA THINK DIFFERENTLY ABOUT THAT, RIGHT? AND SO WHAT THAT'S SOME OF WHAT WE WANNA DO THROUGH THIS PROCESS IS GET PEOPLE TO THINK ABOUT, THERE'S ALWAYS TRADE-OFFS. 
          YOU CAN'T, YOU KNOW, NO CITY OR TOWN HAS THE MONEY TO DO EVERYTHING. 
          AND SO WE'VE GOT DIFFERENT TOOLS ON THE WEBSITE THAT WILL HELP US KIND OF GET INPUT ALONG THINGS LIKE THAT. 
          BUT THE, THE IDEA IS WE WANT TO KEEP PEOPLE COMING BACK TO THE, THE WEBSITE AND SEEING WHAT'S, WHAT'S BEEN GOING ON. 
          BUT IN ADDITION TO THE, THE WEBSITE, UM, WE'VE GOT A COUPLE OF THE ONLINE SURVEYS THAT WE'VE GOT ONE OUT RIGHT NOW. 
          WE'RE GONNA HAVE ANOTHER ONE STARTING, UH, OCTOBER 27TH. 
          UH, WE'RE GONNA LAUNCH THAT ONE NEXT FRIDAY WITH THE NEWSLETTER. 
          UM, WE'VE GOT, UM, AN EMAIL, UH, LIST THAT FOLKS CAN SIGN UP TO. 
          SO IT'S A SEPARATE EMAIL LIST FROM YOUR CITY, ONE THAT GOES OUT. 
          THIS IS A SPECIFIC ONE THAT PEOPLE WILL GET MONTHLY EMAILS THAT JUST SAY, HERE'S WHAT HAPPENED LAST MONTH, HERE'S WHAT'S COMING UP NEXT MONTH RELATED TO THE PROJECT. 
          AND THEN WE HAVE A LOT OF IN-PERSON ENGAGEMENT, UM, AS WELL. 
          UM, THE, THE THINGS THAT ARE COMING UP, UH, WE HAVE THE, THE ENGAGEMENT EVENT TOMORROW NIGHT. 
          THAT ONE'S A, A BIG ONE. 
          THERE'S GONNA BE A SHORT PRESENTATION BY KEN AND MYSELF, AND THERE'S GONNA BE FIVE STATIONS IN HERE THAT ARE GONNA BE FIVE HOW MIGHT WE, QUESTIONS THAT WE'RE GONNA PREVIEW AND, AND TALK ABOUT WITH YOU ALL HERE IN A MINUTE. 
          UM, AND THEN THERE'S GONNA BE A, A, WHAT WE JUST CALL A DRAWING WALL OUT THERE IN THE LOBBY. 
          IT'S GONNA BE JUST A, ONE OF THOSE WINDOWS IS GONNA BE FILLED UP WITH BUTCHER PAPER. 
          WE'RE GONNA HAVE MARKERS AND CRAYONS AND LET PEOPLE, IT'S GONNA SAY, WHAT DO YOU LOVE ABOUT ADDISON? AND PEOPLE CAN DRAW, WRITE WHATEVER THEY WANT. 
          IT'S ALWAYS REALLY FUN TO SEE, UH, WHAT PEOPLE IN THE COMMUNITY, UM, HAVE TO SAY. 
          SO FIVE STATIONS IN HERE, ONE OUT THERE. 
          UM, I THINK WE START AT SIX 30 AND OUR GOAL IS TO HAVE EVERYBODY WHO WANTS TO BE OUT OF THERE NO LATER THAN EIGHT. 
          IF SOMEONE WANTS TO STAY AND TALK LONGER, WE'RE HAPPY TO STICK AROUND, UM, WITH THEM. 
          BUT, UM, IT'S A GOOD OPPORTUNITY FOR OUR TEAM TO MEET FOLKS AND, AND INTERACT. 
          UM, AT LEAST, UH, INITIALLY SURVEY TOO, I MENTIONED THAT'S GONNA BE REALLY THE SURVEY WHEN, WHEN WE TALK. 
          WE, WE'VE GOT THE VIBRANT COMMUNITY ONE RIGHT NOW. 
          THAT'S JUST A VERY SHORT ONE THAT'S KIND OF JUST GIVES US A BASELINE ON SOME HIGH LEVEL TOPICS IN THE CITY. 
          BUT THE SECOND ONE THAT'S COMING IS GONNA BE A LONGER SURVEY. 
          IT'S GONNA HAVE MORE DETAILED ON, ON EACH OF THESE TOPICS OF LAND USE DEVELOPMENT, CHARACTER HOUSING, MOBILITY, UM, AND PARKS AND SOCIAL AMENITIES. 
          UH, AND A LITTLE BIT ABOUT VISION, IDEAS ON VISION AND, AND GUIDING PRINCIPLES AS WELL. 
          UM, THE TOWN HALL MEETING, UM, ON THE 30TH, UH, AND THEN OUR FIRST MEETING WITH OUR CPAC IS NOVEMBER 1ST. 
          UM, THIS IS, UH, THIS IS GONNA BE ONE OF THE LARGER CPACS THAT WE'VE EVER INTERACTED WITH. 
          UH, 25 FOLKS IS A BIG CPAC. 
          UM, I'M COMFORTABLE WITH THIS JUST BECAUSE IT FEELS LIKE THERE'S A GOOD MIX ON THAT GROUP OF PEOPLE THAT ARE PRETTY SAVVY ABOUT HOW THIS STUFF WORKS. 
          UM, AND IT'S REALLY, UM, I WOULD NOT WANT TO GO THROUGH THAT EFFORT WITH A COMMITTEE THAT'S LIKE REALLY NOT GONNA, UM, I, I THINK THEIR INPUT THROUGH THE PROCESS IS GOING TO BE RESPECTED AND, AND INTEGRATED BY OUR TEAM, OBVIOUSLY, BUT, BUT ALSO WITH YOU ALL, IT'S GONNA BE A GOOD MIX OF ELECTED APPOINTED OFFICIALS AND THEN THE FOLKS ON CPAC. 
          UM, BUT YEAH, 25 FOLKS IS, IT'S GONNA GIVE US GOOD DIVERSITY IN THE TEAM, BUT IT'S GONNA BE, WE'RE GONNA HAVE TO BE SMART WITH HOW WE FACILITATE THOSE CONVERSATIONS. 
          UM, I DON'T KNOW IF IT'S BEEN MENTIONED BEFORE, WE'VE GOT ROUGHLY ONE MEETING A MONTH WITH, WITH THOSE FOLKS, AND THERE'LL BE A BALANCE. 
          SOME OF THOSE WILL BE INFORMATION WHERE WE'RE JUST SHARING KIND OF AN UPDATE ON THE PROCESS JUST TO KEEP FOLKS KIND OF IN THE LOOP. 
          UH, AND THEN SOME OF THOSE MEETINGS WILL BE MORE INTERACTIVE WHERE WE'RE ACTUALLY LOOKING FOR INPUT AND FEEDBACK FROM, UM, FROM THE CPAC. 
          AND THOSE ARE ALL GONNA BE, UH, PUBLIC, UH, MEETINGS AS WELL. 
          SO THEY'LL BE BROADCAST AND RECORDED SO EVERYBODY CAN AGAIN, FOLLOW ALONG, UH, WITH THE PROCESS. 
          ARE WE AT A POINT OF ASKING YOU QUESTIONS IN THIS, OR DO YOU WANT US TO HOLD OFF AT THE END TO ASK PERFECT 
          [00:40:01]
TIME TO ASK SOME QUESTIONS. 
          OKAY. 
          SO WE'LL GO BACK TO YOUR WEBSITE. 
          SO, SO PART OF MY PREP, I'M ACTUALLY SITTING ON THE CPAC WITH YOU, SO YOU'LL GET USED TO ME ASKING A LOT REAL QUICK. 
          SURE. 
          UM, , UM, A COUPLE THINGS. 
          SO IN SOME OF THE PREP WORK I HAD DONE FOR THIS, UH, UH, I READ SOME MATERIALS THAT I, I WISH I, I HAD PRINTED OUT, I FORGOT TO BRING IT TONIGHT. 
          BUT, YOU KNOW, A LOT OF WARNING OF USING THESE SURVEYS, INFORMATION, ALL THIS OF JUST BEING PEOPLE'S PLACE TO GRIPE. 
          OKAY. 
          SO THE WEBSITE, YOU MENTIONED THE MAPPING WHERE YOU CAN GO, IS THAT SOMETHING THAT EVERYONE SEES WHEN YOU COMMENT OR THAT'S SOMETHING THAT JUST GETS SENT TO YOU ALL THAT YOU KEPT IN KEEP IN THE BACKGROUND? I MEAN, I JUST, WE'LL STOP THERE AND THEN I'LL THE WEBSITE. 
          SO IT'S, IT IS, SO WHEN PEOPLE PUT IT'S PUBLIC, IT'S ON THERE AND IT'S COMMENT. 
          NOW YOU DON'T HAVE TO PUT, THERE'S NO LIKE, NAME WITH THE COMMENT, BUT THE CO THE COMMENTS ARE ON THERE. 
          UM, THAT'S SOMETHING WE CAN TALK ABOUT MODERATING THAT A LITTLE BIT. 
          IF THERE'S SOMETHING THAT'S JUST, UM, TOTALLY OUTTA LINE. 
          BUT, BUT YOU ALSO DON'T WANNA FILTER INPUT TOO MUCH BECAUSE THEN PEOPLE START TO SAY, WELL, YOU'RE, YOU KNOW, YOU'RE OKAY. 
          THEN, THEN FOLLOW UP. 
          QUESTION TO THAT IS, IS, AND THEN IS ANY OF IT RESEARCHED AND EITHER DISPUTED IF IT'S A FALSELY STATE? I MEAN, LIKE WHAT IS MONITORED IN THAT, THAT WE'RE NOT JUST CREATING THIS, THIS FUNCTION FOR EVERYBODY TO BE A B***H SESSION OUT ON THIS? SURE. 
          YOU KNOW THAT. 
          YEAH, THAT'S, UH, SOMEBODY WOULD'VE NOT THOUGHT OF MAKING COMMENT, BUT THAT GUY DID. 
          OH YEAH. 
          AND IT'S, YOU'RE, YOU'RE JUST PILING ON IT. 
          IT BECOMES INEFFICIENT AND NOT EFFECTIVE. 
          YEAH, I THINK THAT'S, THAT'S SOMETHING THAT OUR TEAM HAS TO LOOK AT. 
          WE ALSO HAVE TO LOOK AT, AT STAFF. 
          IT'S, UM, YOU KNOW, SOCIAL MEDIA IS, THERE'S SOME OF THE SAME KIND OF STUFF OF YOU. 
          YOU HAVE TO AT A FILTER. 
          AND, AND I MEAN, WE WANT EVERYBODY'S FEEDBACK, BUT WE'RE ALSO GONNA VET, THAT'S PART OF A BIG ROLE OF CPAC IS, OKAY, HERE'S SOME OF WHAT WE'RE, HERE'S SOME OF WHAT PEOPLE ARE SAYING, WHAT'S REAL AND WHAT'S NOT AND WHY. 
          UM, AND MAKING SURE WE DO IT IN A GROUP SETTING WITH ENOUGH PEOPLE SO THAT NO ONE IN OPINION, YOU KNOW, ONE, NO ONE OPINION, WHETHER THAT'S SOMEBODY ON THE MAPPING TOOL OR SOMEONE IN CPAC IS DRIVING THE, THE WHOLE THING. 
          SO YOU'VE GOT A, A REALLY SAVVY STAFF HERE THAT, THAT HAVE A, A GOOD SENSE FOR THIS STUFF. 
          BUT ALSO, YOU KNOW, THAT'S GONNA BE A CHALLENGE FOR CPAC THAT WE'RE GONNA LEAN ON, ON YOU ALL TO KIND OF HELP LOOK AT THAT AND WE'LL TALK ABOUT IT TOGETHER IN SOME OF THOSE MEETINGS AND SAY WHAT, UM, YOU KNOW, WHAT, WHAT APPLIES THAT WE SHOULD SAY IS LIKE, THIS IS COMMUNITY FEEDBACK AND WHAT'S JUST KIND ONE PERSON I, I'D I'D ADD THAT TALK ABOUT EVERY TIME WE DO ONE OF THESE PROCESSES, WHETHER IT'S A LONG RANGE PLAN OR A BIG ZONING CASE, WE, WE ALWAYS WANNA KNOW WHAT THE COMMUNITY WANTS. 
          WE WANT TO KNOW WHAT THE ASPIRATION IS, BUT WHAT OUR ROLE IS ON THE TECHNICAL SIDE AND WHAT CPAC'S ROLE IS, WILL BE ON THE ADVISORY SIDE. 
          AND ULTIMATELY P N C AND CITY COUNCIL IS BALANCING THAT ASPIRATION AGAINST WHAT THE PHYSICAL GEO GEOGRAPHY OF A SITE CAN SUPPORT OR, UH, PHYSICAL, UH, INFRASTRUCTURE, UH, NEED OR WITH ALSO THE, WHAT THE MARKET WILL SUPPORT. 
          SO IF WE COULD ONLY PLAN FOR ASPIRATION AND WE DIDN'T CONSIDER THOSE ITEMS, THERE WOULD BE A FAIR AMOUNT OF WHAT WE DID THAT COULD NEVER BE IMPLEMENTED. 
          SO IT NEEDS TO BE BALANCED AND, AND COMMUNITY FEEDBACK IS A WHOLE NEEDS TO BE BALANCED. 
          'CAUSE WE'RE, THERE ARE VERY FEW ISSUES WHERE IT'S A HUNDRED PERCENT THE PERSPECTIVE IS ONE WAY. 
          IT'S USUALLY, UH, A DIVERSE MIX OF PERSPECTIVES. 
          AND SO WE NEED TO BEST TRY TO STRIKE A BALANCE BETWEEN THOSE VARIOUS PERSPECTIVES WHILE ALSO ACHIEVING BALANCE WITH THE TECHNICAL AND MARKET CONSIDERATIONS. 
          ANY OTHER, YEAH, I'VE GOT A QUESTION FOR, UH, KEVIN OR KEN. 
          UM, CAN YOU SHARE SOME LIGHT ON THE LAND USE FISCAL ANALYSIS, UM, WHAT, YOU KNOW, WHAT, WHAT THAT WOULD LOOK LIKE? DON'T WANNA ANSWER THAT . 
          SO ONE, ONE OF THE THINGS THAT, THAT WE DO IS IT FOCUSES PRIMARILY WE'RE IN A PROPERTY TAX STATE. 
          SO WE PRO WE FOCUS PRIMARILY ON PROPERTY TAX. 
          SO WE LOOK AT, WE GET THE, UM, THE DATA FROM THE APPRAISAL DISTRICT, WHICH WE'VE ALREADY GOTTEN. 
          UH, WE LOOK AT THE ACTUAL TAX REVENUE THAT, UH, THE TOWN COLLECTS ON EACH PARCEL, UH, AND WE MAP THAT TO THE PARCEL. 
          SO YOU'LL GET A, UM, BASICALLY THREE LEVELS. 
          THE FIRST LEVEL IS JUST A VALUE PER ACRE. 
          SO WE TAKE THE, THE REVENUE THAT YOU GET FROM PROPERTY TAX, SO WE DIVIDE IT BY THE SIZE OF THAT PROPERTY AND YOU'LL GET A, A VALUE PER ACRE NUMBER. 
          THEN WE TAKE THE GENERAL FUND COSTS THAT ARE COVERED FROM PROPERTY TAX AND WE ALLOCATE THOSE BACK TO THE PARCELS AS WELL. 
          THERE'S A COUPLE OF DIFFERENT WAYS THAT, THAT WE DO THAT. 
          IS IT CITYWIDE? IS IT GEOGRAPHIC BY A NEIGHBORHOOD OR, OR SOMETHING? UM, AND THAT'S USING THE, THE BUDGETED COST. 
          SO YOU'LL GET THE FIRST VERSION OF A NET PER ACRE MAP, WHICH SOME PEOPLE WILL CALL A RED GREEN MAP OR A PROFIT LOSS MAP, BUT IT SHOW BASICALLY SHOWS FOR 
          [00:45:01]
EVERY PARCEL IN THE CITY, WHICH ONES ARE BRINGING IN MORE PROPERTY TAX REVENUE THAN THEY COST, UM, OR WHICH ONES ARE COSTING MORE TO SERVE THAN THEY'RE BRINGING IN IN PROPERTY TAX REVENUE. 
          AND THEN THE THIRD LEVEL THAT WE GO TO IS, IS SAYING, OKAY, WHAT IF WE ADDED IN THE UNFUNDED LIABILITIES LIKE FUTURE STREET RECONSTRUCTION COSTS OR IF THERE'S OTHER THINGS THAT THE TOWN SAYS WE, WE WOULD LIKE TO HAVE FUNDING, BUT IT'S NOT IN THE CURRENT BUDGET, BUT UNFUNDED STREETS IS THE BIG ONE. 
          UM, AND SAY, YOU KNOW, IF WE, IF WE WERE TO RECONSTRUCT ALL OF THE STREETS IN THE CITY OR IN THE TOWN IN THE NEXT 25 OR 30 YEARS, WHAT WOULD THAT COST BE? WE'LL GET AN ANNUAL NUMBER, UM, AND WE CAN DRIVE THAT AND ALLOCATE THAT BACK TO THE PROPERTIES AS AS WELL. 
          SO WE COULD SAY, FOR CURRENT CONDITIONS, HERE'S YOUR NET PER ACRE, AND THEN BASED ON WHAT YOU REALLY NEED TO COVER THOSE FUTURE COSTS WITH PROPERTY TAX, UH, WHAT THAT LOOKS LIKE. 
          AND SO THEN WE GET IN AND WE CAN LOOK AT LAND USE AND ZONING AND ALL KINDS OF DIFFERENT DEVELOPMENT PATTERNS AND SAY, WHICH, WHICH ONES ARE THE MOST PRODUCTIVE? WHICH ONES COST MORE? UM, YOU ALL I CAN ALREADY TELL YOU ARE GONNA DO PRETTY WELL BECAUSE YOU HAVE A LOT OF THE DENSITY VERTICAL TYPE STUFF THAT, THAT TENDS TO GENERATE MUCH HIGHER TAX REVENUE PER ACRE. 
          UM, ALSO TENDS TO HAVE LESS INFRASTRUCTURE AND SERVICE COST TO IT THAN, FOR EXAMPLE, A A MUCH LARGER SERVICE AREA WITH LARGER, LOTS MORE OF YOUR SUBURBAN TYPE PATTERN. 
          UM, A LOT OF THAT IS VERY EXPENSIVE TO SERVE WHEN YOU FACTOR IN WASTE COSTS AND WATER AND WASTEWATER AND PUMPING AND UM, AND ESPECIALLY ROADWAY INFRASTRUCTURE. 
          AND SO A A LOT OF ON THAT EXTREME, A LOT OF THE SUBURBAN COMMUNITIES, THEY, THEY LOOK GOOD IN THE NEAR TERM WHEN THEY'RE GROWING, BUT WHEN THEY HAVE TO MAINTAIN ALL OF THAT INFRASTRUCTURE IN THE FUTURE, YOU SEE A LOT OF PLACES GET UPSIDE DOWN 'CAUSE THEY DON'T HAVE THE MONEY TO, TO MAINTAIN ALL THE ROADS. 
          SO THE CONVERSATION IN ADDISON IS GONNA BE DIFFERENT THAN MOST PLACES THAT WE WORK. 
          UH, BUT THAT'S THE GIST OF THE LANDING, FISCAL ANALYSIS. 
          WE DO ALSO AND WILL LOOK AT SALES TAX A LITTLE BIT. 
          SALES TAX IS HARDER TO DRIVE DOWN TO A A PARCEL LEVEL. 
          WE'VE GOTTA LOOK A LITTLE MORE BROADLY AT THAT. 
          BUT THE IDEA IS WHAT YOU'RE BUILDING WHEN, WHEN YOU HAVE AN AREA OF LAND, UM, WHEN YOU PUT, WHEN THE TOWN PUTS INFRASTRUCTURE TO SERVE IT, YOU EXPECT THAT INFRASTRUCTURE, YOU EXPECT THAT DEVELOPMENT TO GENERATE ENOUGH REVENUE BACK TO PAY FOR THAT INVESTMENT. 
          AND YOU SHOULD BE ABLE TO USE SALES TAX FOR OTHER THINGS LIKE ECONOMIC DEVELOPMENT, QUALITY OF LIFE, AND THOSE KIND OF INVESTMENTS. 
          UM, WHAT WE SEE WITH A LOT OF, A LOT OF COMMUNITIES ACROSS THE COUNTRY, THAT WAS REALLY PART OF WHY I STARTED VIRGINITY. 
          UM, THERE'S OTHER PLACES AROUND THE COUNTRY THAT ARE REALLY, REALLY STRUGGLING AND SO THEY START TO USE SALES TAX TO COVER BASIC NEEDS. 
          UM, AND WE'RE STARTING TO SEE THAT STARTING TO HAPPEN IN A LOT OF TEXAS AS WELL. 
          UM, IT'S, IT'S GREAT IN GOOD TIMES TO HAVE THAT SALES TAX BUFFER, UH, BUT IF YOU REALLY WANT TO TALK ABOUT TRUE FINANCIAL RESILIENCE, YOU WANT PROPERTY TAX TO BE ABLE TO COVER YOUR BASIC SERVICES AND NEEDS SO THAT THAT MORE VOLATILE SALES TAX CAN GO TOWARDS QUALITY OF LIFE STUFF. 
          YOU ALL ARE SET UP IN A GREAT, WE WERE JUST, UM, CATHERINE AND I WERE JUST TALKING EARLIER BEFORE THIS MEETING. 
          YOU HAVE ROUGHLY, IT'S PRETTY CLOSE TO 50% OF YOUR GENERAL FUND COMES FROM PROPERTY TAX AND A LOT OF PLACES. 
          THAT'S A GOAL THAT WE TRY TO, TO GET COMMUNITIES TO ACHIEVE. 
          A LOT OF PLACES HAVE 25%, 20%, 28% FROM PROPERTY TAX, 40% OR MORE FROM SALES TAX. 
          AND THEN THEY HAVE A TON OF REVENUE FROM DEVELOPMENT FEES, FROM IMPACT FEES AND NEW DEVELOPMENT. 
          THAT'S ONE TIME REVENUE THAT THAT DEVELOPER COMES IN. 
          HE GIVES YOU THE IMPACT FEES, YOU DON'T SEE THAT MONEY AGAIN. 
          AND SO YOU HAVE TO REPLACE THAT DEVELOPMENT FEE REVENUE WITH PROPERTY TAX FOR SOMETHING THAT'S MORE STABLE AND PREDICTABLE. 
          YOU'RE ALL, YOU ALL ARE ALREADY THERE. 
          SO YOU HAVE A REALLY ROBUST PROPERTY TAX BASE, WHICH I DON'T THINK, IF WE WENT BACK HISTORICALLY AND LOOKED AT ADDISON, I DON'T REMEMBER 20 YEARS AGO, UH, THE CONVERSATION WAS ADDISON HAS SO MUCH SALES TAX, IT'S A VERY, YOU KNOW, COMMERCIAL HEAVY KIND OF PLACE AND I, I THINK THE, THE RESIDENTIAL HAS CAUGHT UP WITH THAT OVER THE LAST 20 YEARS OR SO. 
          BUT WHAT WAS THAT GUYS ARE MUCH STRONGER PLACE THAN, THAN MOST WHEN IT COMES. 
          WHAT WAS YOUR PERCENTAGE? YOU QUOTE IT, SORRY. 
          THE ADDISON'S IS, I WANT, I THINK IT'S 49% THANK YOU, UM, RIGHT NOW FROM PROPERTY TAX. 
          AND YOU'LL SEE THAT IN THE NEXT MEETING WHEN WE PRESENT THE RESULTS OF THE FISCAL ANALYSIS, THAT WE ALSO AS IN ADDITION TO THAT VALUE PER STUFF THAT WE DO, WE DO LOOK AT YOUR BUDGET AND THE BREAKDOWN AND WHERE THINGS ARE ARE COMING FROM AND JUST TRY TO GET YOU ALL TO THINK ABOUT WHAT IS, WHAT IS VERY STABLE, PREDICTABLE REVENUE THAT, THAT WE CAN COUNT ON. 
          WHAT ARE THE SERVICES THAT WE KNOW WE'RE GONNA HAVE TO PROVIDE AND CONTINUE TO PROVIDE? UH, AND THEN WHAT, WHAT ARE THE THINGS, SO THERE'S THE NEEDS AND THEN THERE'RE THE WANTS AND SALES TAX SHOULD BE GOING TOWARDS THOSE WANTS. 
          AND UM, YOU KNOW, AGAIN, THAT QUALITY OF LIFE AND ECONOMIC GROWTH, WHICH YOU ARE, AGAIN, YOU'RE DOING BETTER THAN MOST AND A LOT OF IT HAS TO DO WITH YOUR DEVELOPMENT PATTERN, UM, THAT YOU INTENTIONALLY BUILT OVER THE LAST 30 YEARS. 
          AND WE'RE GONNA TALK ABOUT HOW DO YOU, UH, PRESERVE AND EN ENHANCE THAT GOING FORWARD. 
          KEVIN, DO KEVIN, DO YOU HAVE A, UH, A PLANNED Q AND A SECTION AT THE END? SHOULD WE WAIT TILL DO MORE OF OUR QUESTIONS AT THE END OR SHOULD WE KEEP MOVING OR WHAT'S, WHAT'S BEST WE COULD DO? I, I, SO 
          [00:50:01]
IF YOU HAVE QUESTIONS JUST ABOUT THE OVERALL KIND OF PHILOSOPHY AND APPROACH, I, I THINK WE SHOULD TAKE THOSE NOW. 
          'CAUSE THE NEXT PART OF THIS GETS INTO MORE US HEARING FROM YOU ON JUST INTRODUCTIONS AND WHAT'S A KEY ISSUE FOR EACH OF Y'ALL AND SOME OF THESE QUESTIONS. 
          SO IF THERE'S QUESTIONS RIGHT NOW ABOUT THE BROADER PROCESS AND PHILOSOPHY, LET'S TAKE THOSE NOW AND THEN, AND THEN WE CAN COME BACK AT THE END AND HAVE SOME MORE Q A IF WE NEED TO. 
          GREAT. 
          MARLON, DID YOU HAVE ANOTHER ONE? YEAH, I JUST, I JUST, IT'S MORE OF A THOUGHT. 
          UM, GETTING BACK TO LOFA, I'M HOPEFUL THAT WE'RE CALCULATING SOME TYPE OF CALCULATION FOR SOME OF OUR TOWN FACILITIES. 
          MARLON, WE CAN'T HEAR YOU THIS DIRECTION. 
          SPEAK INTO YOUR MICROPHONE. 
          YEAH, SO GETTING BACK TO LOFA, I'M HOPING WE CAN HAVE SOME TYPE OF, UH, CREATED CALCULATION FOR SOME OF OUR TOWN PROPERTIES, LIKE THE FINANCE BUILDING TOWN HALL, UM, FOR, FOR SOME TYPE OF CONSIDERATION. 
          THAT'S ALL I HAD TO CONSIDER. 
          FUTURE LAND USE. 
          YES. 
          OKAY. 
          THAT, THAT IS, UM, THAT IS PART, SO WE'LL DO THE BASELINE NOW TO SAY HOW'S YOUR CURRENT PATTERN PERFORMING? AND THEN AS WE LOOK INTO THE FUTURE LAND USE AND WHAT SCENARIOS COULD GO WELL AND IF THERE'S CITY OWNED LAND THAT MIGHT BE CONSIDERED FOR REDEVELOPMENT, WE'LL RUN NUMBERS ON SOME OF THOSE. 
          SO AT THE END OF THIS YOU CAN, YOU CAN KIND OF SEE HOW'S THE, THE PROPOSED GROWTH STRATEGY GOING TO IMPACT REVENUES AND, AND INFRASTRUCTURE COSTS AND LIABILITIES AT, AT A HIGHER LEVEL. 
          WE CAN'T, YOU KNOW, WITH THE EXISTING MODEL, WE CAN LOOK AT EXISTING ZONING AND EXACTLY WHAT'S ON THE GROUND AND EXACTLY WHAT IT'S GENERATING. 
          LOOKING FORWARD. 
          IT'S A LITTLE HARDER TO GO TO SOMEBODY'S PROPERTY AND SAY THAT'S GONNA TURN INTO A DUPLEX OR A TOWN HOME IN FIVE YEARS. 
          AND SO IT'S, WE GOTTA KIND OF STRIKE THAT BALANCE BETWEEN SPECIFIC ANALYSIS AND SOME BROADER ASSUMPTIONS. 
          EILEEN? YEAH. 
          SO I MAY BE JUMPING THE GUN HERE, BUT I, I KNOW THAT YOU'VE ALSO SURVEYED CITIZENS. 
          WE'VE SEEN THE RESULTS FROM COUNCIL AND P AND Z. 
          ARE WE GONNA GET TO SEE THOSE RESULTS AS WELL. 
          SO YES, YOU WILL. 
          WE'RE NOT RELEASING THEM YET BECAUSE WE DON'T, WE DON'T WANNA PUT 'EM OUT WHEN THE SURVEY'S STILL OPEN, SO WE WANNA, BUT I SAID I'M JUMPING THE GUN. 
          OKAY. 
          . 
          BUT YES, YOU WILL, YOU WILL GET TO SEE THE RESULTS OF EVERY, EVERY SURVEY. 
          ANY ANY OTHER QUESTIONS AT THIS POINT? I'VE GOT ONE. 
          YEAH. 
          SO HOW DEEP OF A DIVE ON A, WITH A COMPREHENSIVE PLAN, DO YOU GO ON CERTAIN ISSUES? LIKE, FOR EXAMPLE, UM, IF, IF, IF YOU GOT INTO CONNECTIVITY, I MEAN, HOW DEEP OF A DIVE DO YOU GO TO, TO LIKE WHAT CROSSWALK SHOULD LOOK LIKE AND WHAT MATERIAL AND HOW WELL LIT, UM, IF, IF THE IDEA OF SUSTAINABILITY CAME UP, I MEAN, HOW FAR DO YOU GO WITH BUILDING MATERIALS AND OTHER SUSTAINABLE ISSUES? YEAH. 
          UH, THAT'S A GREAT QUESTION. 
          I THINK WITH COMP PLANS, SO I'M A, I'M A PE A CIVIL ENGINEER BY DEGREE AND START OUT MY CAREER, LIKE DESIGNING STUFF AND HAVE NOW REALIZED TO LIKE, LEAD AND CREATE MORE CHANGE IN PLACES. 
          THIS, THIS KIND OF WORK IS REALLY WHERE THE MEANINGFUL ENGAGEMENT AND DISCUSSIONS. 
          AND I LOVE THE AUTHENTIC TERM. 
          AUTHENTIC ENGAGEMENT IS REALLY, UM, WHERE IT HAPPENS. 
          AND IF YOU REALLY WANNA BUILD SUSTAINABLE PLACES, ENGINEERS AND PLANNERS HAVE TO WORK BETTER TOGETHER. 
          SO THERE'S GONNA BE SOME PLACES. 
          I, I THINK AS WE TALK ABOUT THIS ONE, ESPECIALLY BECAUSE WE'RE TALKING ABOUT REDEVELOPMENT, UM, THERE'S GONNA BE SOME AREAS THAT WE HAVE TO DO A DEEP DIVE AND WE GOTTA GO DOWN AND, AND GET INTO SOME WEEDS A LITTLE BIT AND THEN COME BACK UP. 
          THIS IS A HIGH LEVEL, MORE VISION STRATEGIC DOCUMENT, BUT THERE WILL BE CONVERSATIONS, WHETHER IT'S WITH A STAFF PERSON, IT MIGHT BE WITH A RESIDENT THAT WE'LL GO THERE AND WE'LL GO DOWN. 
          BUT THE INTENT IS JUST TO GET THE, THE, WHAT'S THE ROOT CAUSE, WHAT'S THE ISSUE, AND THEN WE'LL BRING IT BACK UP THERE. 
          THERE WILL BE MORE DETAILED STRATEGIES, UM, AND IMPLEMENTATION ACTIONS THAT GET TO, YOU KNOW, YOU, YOU NEED TO IMPROVE SAFETY IN THIS AREA. 
          AND IT COULD BE, YOU KNOW, WE MIGHT REC RECOMMEND DIFFERENT KINDS OF CROSSWALKS OR NARROWER LANES, UH, TO SLOW CARS DOWN OR, OR SOMETHING LIKE THAT. 
          BUT I THINK YOU'LL SEE WITH EVERYBODY ON OUR TEAM, WE'RE, WE'VE DONE PLANNING WORK, WE'VE ALSO DONE DESIGN AND IMPLEMENTATION WORK. 
          AND SO KIND OF BOUNCING BETWEEN THAT AS WE WORK THROUGH THE PROCESS OF HIGHER LEVEL TO START. 
          AND THEN WE'LL GET MORE SPECIFIC AS WE GET INTO NEIGHBORHOODS AND TALK WITH, WITH DIFFERENT FOLKS. 
          BUT YOU'RE, YOU'RE NOT GONNA SEE US GET TO THE DETAIL OF THIS CROSSWALK AND THIS LOCATION NEEDS TO DO THAT. 
          OKAY. 
          THANK YOU. 
          DOES THAT ANSWER THE QUESTION? OH, OKAY. 
          I I'VE GOT A QUESTION FOR YOU, KEVIN. 
          UM, SO IT IS ABOUT THE PROCESS WHEN YOU'RE IN THE, IN THE MEETINGS WITH THE, WITH THE, UH, COMMITTEE. 
          SO YOU HAVE A LOT OF EXPERIENCE IN THIS SPACE, OBVIOUSLY. 
          SO YOU'VE GOT, YOU'VE GOT THE EXPERTISE. 
          SO HOW DO YOU, HOW DO YOU BALANCE THAT THE, THE LEVEL OF EXPERTISE THAT YOU HAVE WITH THE COMMITTEE OF 25 PEOPLE TO WHERE, YOU KNOW, YOU'RE GETTING SOME INPUT FROM THEM, BUT IF YOU'RE, IF YOU'RE GETTING INPUT THAT YOU NEED TO, I DON'T WANNA SAY CORRECT OR REDIRECT, BUT YOU, YOU MIGHT NEED TO, YOU MIGHT NEED TO INSERT SOME OF YOUR EXPERTISE INTO THAT DISCUSSION. 
          HOW DO YOU BALANCE THAT WHERE THEY DON'T FEEL LIKE, WHERE THEY FEEL LIKE THAT THEY'RE, 
          [00:55:01]
THAT THEY'RE PART OF THAT PROCESS, THAT THEY'RE NOT JUST THERE AS A PLACEHOLDER AND IT'S GONNA BE YOU, OR THAT YOU'RE JUST A MOUTHPIECE FOR THE COUNCIL IN THE P AND Z? RIGHT. 
          THAT'S A GREAT QUESTION, MAYOR. 
          I, I THINK THERE'S, I MEAN, IT STARTS WITH THE, THE HUMILITY UP FRONT THAT THE PEOPLE LIVING AND WORKING HERE KNOW ADDISON BETTER THAN ANYBODY ON OUR TEAM COULD CLAIM TO. 
          UM, AND JUST ESTABLISHING THAT TRUST, THAT'S SOMETHING IN THE FIRST MEETING I THINK IS REALLY IMPORTANT OF HERE'S WHAT OUR TEAM BRINGS TO THE TABLE IN TERMS OF EXPERIENCE AND EXAMPLES FROM DIFFERENT PLACES. 
          BUT WE'RE REALLY, I, I VIEW THIS AS, I LIKE TO SAY, A LOT OF TIMES WE'RE JUST FACILITATORS OF THE CONVERSATION. 
          THIS IS ULTIMATELY YOUR PLAN. 
          THIS IS ULTIMATELY ADDISON'S PLAN. 
          IT'S OUR JOB TO BRING, HERE'S BEST, HERE'S BEST PRACTICES, HERE'S IDEAS WE'RE GONNA PUSH A LITTLE BIT. 
          WELL, IF WE HAVE FACTS AND DATA THAT CAN, WE CAN BRING UP THAT CAN, UM, EITHER SUPPORT OR DISPUTE SOMETHING, YOU KNOW, WE'LL, WE'RE NOT AFRAID TO SHOW THOSE KIND OF THINGS. 
          UM, BUT IT'S VERY IMPORTANT UPFRONT THAT THEY KNOW LIKE, WE'RE FACILITATORS AT THE END OF THE DAY, THIS IS GONNA BE THEIR PLAN AND YOUR PLAN. 
          UM, BUT WE, YOU KNOW, I HOPE THAT OVER THE COURSE, MAYBE ONE, TWO MEETINGS IN, THERE'S SOME TRUST THERE THAT WE REALLY DO WANT TO LISTEN AND HEAR THEIR INPUT. 
          UM, AND THEY'RE ALL, AS I, WE HAVEN'T GONE THROUGH ONE BY ONE OF EVERYBODY ON THE COMMITTEE YET. 
          WE'RE GONNA DO THAT SOON. 
          UM, BUT I KNOW THERE'S A LOT OF EXPERTISE THERE JUST IN THE AGE SPECTRUM AND WHAT PEOPLE DO AND THEIR CAREERS AND WHAT THEY'VE DONE INSIDE AND OUTSIDE OF ADDISON. 
          THERE'S, THERE'S GOTTA BE JUST A TON OF KNOWLEDGE THERE THAT WE WANT TO TAP INTO. 
          UM, AND THAT'S THE STARTING POINT. 
          AND THEN I HOPE THEY COME BACK AND THEY WANNA START TO ASK OUR TEAM, HEY, WHAT, WHAT HAVE YOU SEEN ABOUT THIS? OR THAT, THAT'S WHERE WE HOPE TO GET TO AND WANT TO GET TO. 
          THERE'S, I KNOW THERE'S GONNA BE SOME PLACES THAT WE HAVE TO SAY, YOU KNOW, BASED ON WHAT WE SEE, THIS IS OUR PROFESSIONAL OPINION AND JUST BE VERY CAREFUL TO, TO FRAME IT THAT WAY, IS, THIS IS OUR PROFESSIONAL OPINION. 
          WHAT DO YOU ALL THINK? UM, AND STAFF ARE GONNA BE IN THOSE CONVERSATIONS WITH US. 
          UM, AND, YOU KNOW, THERE'S, THERE'LL BE SOMETHING IN THERE. 
          I'M SURE THERE'S GONNA BE SOMETHING THAT WE DON'T HAVE THE ENTIRE CPAC ON BOARD WITH THAT WE'LL HAVE TO BRING WITH YOU ALL AND, AND TALK THROUGH THOSE THINGS. 
          BUT JUST BEING HONEST AND OPEN AND TRANSPARENT WITH THOSE DISCUSSIONS AND EVERYBODY'S ROLES AND THE, WE ALL BRING SOMETHING TO THAT CONVERSATION. 
          IT'S VERY, IT'S EASY TO DO WITH A CPAC OF SIX OR EIGHT PEOPLE. 
          DOING IT WITH 25 IS GONNA BE A CHALLENGE. 
          UM, BUT I'M LOOKING FORWARD TO IT. 
          'CAUSE AGAIN, IT'S, THAT'S MORE OVER THE, YOU KNOW, YOU MEET WITH SOMEBODY 10 OR 11 TIMES OVER A YEAR, WE'RE GONNA GET TO KNOW THEM PERSONALLY. 
          WE'RE GONNA GET TO UNDERSTAND EACH PERSON'S, YOU KNOW, THEIR PERSONALITIES, UM, THE THINGS THAT THEY'RE, YOU KNOW, THAT THEY REALLY CARE ABOUT. 
          UM, AND THOSE STORIES, I HOPE AT THE END OF THIS, YOU'RE GONNA SEE THOSE STORIES OF THE CPAC MEMBERS WOVEN THROUGH THIS DOCUMENT IN SOME WAY. 
          AND I HOPE EACH ONE OF THEM CAN SEE THAT STORY TOLD, UM, AS WELL, AND CAN LOOK BACK ON THIS AND SAY, YOU KNOW WHAT, THIS WAS A GOOD USE OF MY TIME. 
          I MAYBE DIDN'T GET EVERYTHING THAT I WANTED TO, BUT I GOT A LOT OF WHAT I, OF WHAT I TALKED ABOUT. 
          AND SOMETIMES, YOU KNOW, IF YOU HAVE OPPOSING VIEWS, I'D RATHER HAVE 'EM IN A ROOM LIKE THAT. 
          AND WE TALK THROUGH IT TOGETHER INSTEAD OF THE PASSIVE AGGRESSIVE, SOMEBODY'S NOT TALKING ABOUT IT, AND THEN THEY'RE GONNA COME TRY TO SABOTAGE THE NEXT PROJECT THAT COMES IN RIGHT DOWN THE STREET FROM 'EM. 
          SO, AS I UNDERSTAND, YOU KNOW, WE'RE, WE'RE GONNA HAVE SOME ROBUST DIALOGUE IN THOSE MEETINGS. 
          I YEAH, EXPECT, LIKE, LIKE ANY GOOD RELATIONSHIP IS ABOUT THAT, THAT TRUST THAT YOU ESTABLISHED AND AND MAINTAIN. 
          YEAH. 
          YEAH. 
          I WOULD ARGUE, I, I WOULD SAY THE SAME THING APPLIES WITH, WITH YOU ALL. 
          WE'RE NOT GONNA MEET WITH YOU GUYS AS MANY TIMES, BUT I HOPE THAT THE SAME, THE SAME OUTCOME IS THERE FOR YOU ALL AS AS WELL. 
          YEAH. 
          GOOD. 
          THANK YOU. 
          ANY OTHERS? JUST A, JUST A QUICK QUESTION. 
          UM, CAN YOU SPEAK JUST A LITTLE BIT TO, UM, HOW OR IF, UH, YOU'LL BE USING THE 2013 COMP PLAN THAT CURRENTLY EXISTS IN THIS PROCESS OF DEVELOPING THE NEW PLAN? YEAH, IT'S ANOTHER GREAT QUESTION. 
          UM, WE ARE GOING THROUGH THE PROCESS RIGHT NOW OF REVIEWING ALL OF THE EXISTING AND OLD PLANS, INCLUDING THE 2013 PLAN. 
          UM, A LOT OF THE SMALL AREA PLANS, UH, THE MASTER PLANS THAT ARE OUT THERE. 
          UH, JUST REVIEWING ALL OF THOSE. 
          CATHERINE, UH, HAS BEEN GOING THROUGH A LOT OF THOSE DOCUMENTS OVER THE LAST FEW, FEW WEEKS AND WE'LL CONTINUE. 
          UM, THERE'S GOING TO BE SOME THINGS IN THERE THAT WE WANT TO ASK ABOUT AND SAY, IS THIS STILL, UM, YOU KNOW, WE DON'T NECESSARILY WANNA START COMPLETELY FROM SCRATCH, BUT 2013 WAS A LONG TIME AGO. 
          UM, AND, UH, THIS ADVANCED ADDISON, UM, AND KEN, YOU KNOW, SOME OF WHAT LED TO THAT WAS THIS CONVERSATION ABOUT LIKE, LEVELING UP. 
          HOW DO WE, ADDISON 20 YEARS AGO WAS A VERY UNIQUE PLACE IN NORTH TEXAS, AND IT'S BUILT OUT THAT WAY TO BE A GREAT PLACE, BUT NOW OTHER PLACES ARE STARTING TO COPY AND TRY TO DO SOME OF THE SAME THINGS. 
          SO HOW DO WE TAKE WHAT'S MADE OUT OF SOME GREAT AND GET TO THAT NEXT LEVEL OR THAT NEXT, YOU KNOW, WHAT'S THAT NEXT STEP? AND I THINK IN SOME WAYS WE MIGHT HOLD THE PROCESS BACK A LITTLE BIT IF WE ANCHOR OURSELVES TOO MUCH TO THE 2013 PLAN, BUT YOU NEVER WANT TO, UM, LOSE GOOD STUFF FROM PREVIOUS EFFORTS. 
          [01:00:01]
UH, THE COMMUNITY, I MEAN, THE TAXPAYERS HAVE PAID FOR A LOT OF, A LOT OF PLANS OVER THE YEARS, AND THERE'S NO DOUBT, GOOD INFORMATION IN THERE THAT WE CAN USE AND BUILD ON. 
          UM, BUT I, I THINK WHERE THE TIPPING POINT WOULD BE ONCE WE GET THROUGH THE VISION AND GUIDING PRINCIPLES OF THIS EXERCISE, WE'LL GO BACK AND LOOK AT SOME OF THOSE PREVIOUS PLANS AND SAY WHAT RECOMMENDATIONS ARE IN THERE THAT STILL SUPPORT THIS VISION AND WHICH ONES MAYBE NO LONGER APPLY? AND THAT, THAT WILL PROBABLY BE THE FILTER THAT SAYS, THIS GETS PULLED FORWARD AND THIS STUFF GETS LEFT IN WHAT HAS BEEN A GREAT PAST. 
          ANY OTHERS? SURE. 
          DAN. 
          SO IF WE LOOK AT, I GUESS YOU CAN HEAR ME. 
          IF WE LOOK AT AUTOMOTIVE, LIKE IN THE PAST 10 YEARS, HAVE YOU HAD SAID WE'RE ALL GONNA BE DRIVING BATTERY CARS? YOU WOULD'VE SAID YOU'RE CRAZY. 
          ARE YOU SEEING THAT WITH FUTURE GROWTH IN TOWNS WHERE EVERYONE'S GONNA GO? SOLAR , I I WAS ACTUALLY JUST SHARING A STORY EARLIER TODAY. 
          UM, WE WERE ON THE TEAM THAT DID FRISCO'S DOWNTOWN MASTER PLAN SEVERAL YEARS AGO. 
          AND THE THREE 80 OVERLAY, THE THREE 80 CORRIDOR OVERLAY DISTRICT AS WELL. 
          UM, AND THIS IS PROBABLY FIVE, FOUR OR FIVE YEARS AGO, AND THE CONVERSATION GOT BROUGHT UP ABOUT FLYING CARS AND LIKE, WHERE, WHERE , YOU KNOW, WE WANNA BE THE FIRST COMMUNITY THAT HAS FLYING CARS. 
          WHERE ARE THEY GONNA, WHERE ARE THEY GONNA GO? WHERE ARE THEY GONNA LAND? UM, AND WE HAD A REALLY GOOD CONVERSATION ABOUT WITH JOHN LER, THE, HE'S THE DEVELOPMENT SERVICES DIRECTOR THERE, UH, THAT, YOU KNOW, ONCE THAT THING LANDS, PEOPLE STILL HAVE TO LIKE, GET AROUND FROM THERE, YOU KNOW, AND IT'S, IT'S LIKE THE, YOU KNOW, THE, THE FIRST MILE, LAST MILE OF, OF THE TRIP, IT STILL APPLIES EVEN HOWEVER YOU'RE GONNA GET THERE, WHETHER YOU KNOW IT'S CAR, IT'S A FLYING CAR OR, OR WHATEVER IT MAY BE. 
          SO THAT'S, WE WANT TO LOOK AT FUTURE TECHNOLOGIES AND SOME OF THAT. 
          UM, I DON'T THINK, I THINK, YOU KNOW, THERE'S, THERE'S SOME THINGS, THERE'S SOME INNO INNOVATION AND TECH IDEAS THAT WE WANT TO CONSIDER. 
          UM, AND JUST AGAIN, WORKING WITH CPAC AND STAFF AND YOU ALL TO KIND OF FILTER WHAT'S SOMETHING THAT WE REALLY, WE WANT TO ANCHOR DOWN AND MAKE A CENTRAL TENANT TO THIS PLAN VERSUS WHAT'S SOMETHING WE WANT TO CONSIDER AND, AND THINK ABOUT. 
          UM, BUT YEAH, FLYING CARS HAVE BEEN BEING TALKED ABOUT FOR 20 YEARS AND THERE'S STILL NOT HERE. 
          AND EVEN WHEN THEY ARE, WE'RE STILL HUMANS. 
          WE STILL HAVE THINGS THAT WE GOTTA DO ONCE OUR FEET ARE ON THE GROUND. 
          AND, UM, AGAIN, YOU GOTTA, YOU GOTTA BUILD GREAT HUMAN SCALE PLACES TO, TO DO THAT. 
          SO HOW PEOPLE GET AROUND AND GET TO AND OUTSIDE OF ADDISON IS SOMETHING WE WANNA THINK ABOUT. 
          BUT ONCE THEY'RE IN ADDISON, UM, I THINK JUST BUILDING ON THE ENVIRONMENT THAT, THAT YOU HAVE, I MEAN, THAT'S ONE OF ONE OF THE SURVEY QUESTIONS THAT'LL BE COMING IN THE SECOND SURVEY IS TRYING TO GET A FEEL FOR, UM, WHERE PEOPLE ARE ON THE AUTO VERSUS WALKING MOBILITY SPECTRUM OF, YOU KNOW, WHAT DO THEY USE A CAR FOR VERSUS WHAT WOULD THEY BE WILLING TO WALK TO OR WOULD LIKE TO WALK OR BIKE TO A LITTLE BIT MORE. 
          UM, I JUST, SO, BUT WE'LL, WE'LL WORK THROUGH SOME OF THOSE KIND OF THINGS, BUT THERE'S SOME BIG BOGUS IDEAS OUT THERE THAT WE WANNA BE AWARE OF THEM, BUT I DON'T THINK WE'RE GONNA LET THOSE DRIVE THE, THE PLAN TOO MUCH UNLESS WE HEAR FROM YOU ALL THAT YOU WANT  THAT YOU WANT THAT. 
          VERY GOOD. 
          ANY OTHERS? DARREN, I HAVE A QUICK QUESTION THAT, THAT DID KIND OF BRING UP A THOUGHT. 
          I I MIGHT'VE MISSED IT HERE. 
          UM, SO A LOT OF OUR CUSTOMERS ARE NOT OUR RESIDENTS, THEY'RE OUR BUSINESS COMMUNITY. 
          SO HOW DO YOU INTENTIONALLY REALLY DIG IN AND CAPTURE THAT? ANOTHER GREAT QUESTION. 
          UM, SO WE'VE ALREADY STARTED THAT PROCESS JUST WITH, WHETHER IT'S THE BUSINESS COMMUNITY OR THE RENTER COMMUNITY. 
          UM, SOMETIMES WHEN WE START A PROJECT LIKE THIS AND DO THE FIRST SURVEY, IT'S JUST, OH, IT'S JUST GONNA GO TO RESIDENCE. 
          UM, AND THERE'S KIND OF ALREADY BLINDERS FROM THE VERY GET GO OF LIKE, WE'RE JUST GETTING, YOU KNOW, INPUT FROM ONE SEGMENT OF YOUR GROUP. 
          SO SURVEYS AND THINGS, WE ARE TRYING TO REACH OUT TO BUSINESSES. 
          ONE OF THE THINGS THAT WE'LL BE DOING IN THAT NEXT TRIP WHEN TONY COMES BACK AND THE CIVIC BRAND FOLKS AND OUR, OUR TEAM COMES BACK IS WE'RE GONNA START TO DIVIDE AND CONQUER OF, SOME OF US WILL BE IN BROAD COMMUNITY PLACES. 
          SOME OF US ARE GONNA GO DIG INTO INDIVIDUAL NEIGHBORHOODS, AND THEN TONY AND NINA FROM HIS TEAM ARE GONNA GO BE VISITING WITH BUSINESSES ONE-ON-ONE TO GET INPUT. 
          UM, WHETHER THAT'S THE BUSINESS, IT MIGHT BE THE, UM, THE, THE REALTOR OR THE TENANT OR THE OWNER OF CERTAIN BUILDINGS. 
          UM, BUT, BUT THAT, THAT POPULATION IS SO CRITICAL HAS BEEN AND WILL CONTINUE TO BE CRITICAL TO, TO ADDISON TO, TO DO A COMPREHENSIVE PLAN FOR THIS PLACE AND NOT CONSIDER INPUT FROM THAT GROUP WOULD JUST BE, UM, CRAZY. 
          SO WE'VE GOTTA FIND WAYS TO ENGAGE THEM THAT ARE GONNA BE A LITTLE DIFFERENT THAN HOW WE MIGHT ENGAGE RESIDENTS, UM, OWNERS OR RENTERS. 
          ANY OTHERS? REALLY GOOD QUESTIONS. 
          ALRIGHT, CARRY ON. 
          YES, SIR. 
          OKAY. 
          [01:05:01]
SO I'VE TALKED A LOT MORE THAN I REALLY WAS THINKING I WOULD. 
          UM, BUT GOOD, GOOD QUESTIONS. 
          AND, AND AGAIN, LIKE ANYTIME THROUGH THE PROCESS OF IF YOU HAVE QUESTIONS OR WANNA LEARN A LITTLE BIT MORE, YOU CAN KIND OF GO, I THINK WE WANNA FUNNEL THINGS THROUGH STAFF FIRST AS OPPOSED TO YOU GUYS KIND OF CONTACTING US DIRECTLY. 
          BUT, UM, THE MORE, AGAIN, THAT JUST THAT RELATIONSHIP AND GETTING INPUT FROM YOU GUYS, UM, IF YOU HAVE QUESTIONS OR, OR WANT TO HEAR A LITTLE BIT MORE FROM US, WE, WE CERTAINLY WANNA DO, DO OUR BEST TO KEEP YOU GUYS KIND OF FILLED IN, UH, ON THE, THE PROCESS. 
          UM, OKAY. 
          SO FIRST WE HAVE QUICK INTRODUCTIONS AND THEN WE'RE GONNA GO THROUGH A COUPLE, UH, OR GO THROUGH THESE FIVE. 
          HOW MIGHT WE QUESTIONS? UM, WHAT I'D LIKE TO DO IS START, WE'LL START WITH THE MAYOR AND WE'LL GO THROUGH COUNCIL FIRST. 
          UM, AND SAME MANAGER IF YOU'RE WILLING TO, IF YOU'RE WILLING TO ANSWER TWO, I WOULD LOVE TO TO GET YOUR INPUT TOO. 
          BUT JUST THESE THREE, THREE QUESTIONS. 
          AND WE HAVE A LOT OF FOLKS, SO KIND OF QUICK AT, KEEP IT QUICK IF YOU CAN, BUT JUST YOUR NAME, HOW LONG YOU'VE BEEN IN ADDISON, AND THEN JUST ONE THING, WHAT'S THE ONE THING THAT AT THE END OF THIS, YOU, YOU WANT OUR TEAM TO MAKE SURE THAT THIS COMP PLAN ADDRESSES? SURE, YEAH. 
          MY NAME'S BRUCE ARFON. 
          I'VE LIVED IN ADDISON FOR 20 YEARS AS OF THIS SUMMER. 
          AND THE TOP ITEM, I'VE GOT A FEW TOP ITEMS, BUT I'LL CHOOSE ONE. 
          THE ONE THAT I'LL PROBABLY LOSE A LITTLE SLEEP OVER IS THINKING ABOUT THE FUTURE OF OUR OFFICE SPACE WITH 11 MILLION SQUARE FEET OF OFFICE SPACE. 
          I WORRY ABOUT THE FUTURE OF THAT. 
          YOU KNOW, WE, WE TALK ABOUT WHEN, WHEN THE OFFICE MARKET COMES BACK, BUT WE DON'T KNOW THAT IT IS, SO IT'S MORE OF A WIN OR IF IT COMES BACK. 
          SO THAT CONCERNS ME IS, YOU KNOW, BECAUSE THAT'S AN ASSET THAT WE RELY VERY HEAVILY ON. 
          UH, 'CAUSE WHEN I GOT, WHEN I WAS ON THE COUNCIL, I'M SORRY, THIS IS NOT A SHORT ANSWER. 
          UH, , WHEN I GOT ON THE COUNCIL IN 2011, WE WERE JUST COMING OUT OF A, A BIG LOSS OF VALUES FROM THE 2008 AND NINE CRASH WHERE WE LOST 25% OF OUR, OF OUR, UH, PROPERTY TAX REVENUE BECAUSE WE HAD EMPTY OFFICE BUILDINGS. 
          THAT'S ONE, THAT'S ONE OF MY FEARS. 
          YOU KNOW, I LOOK AT INWOOD ROAD, THE INWOOD DIS, THE INWOOD, UH, DR, UH, ROAD DISTRICT, AND THAT USED TO BE A THING. 
          AND I DON'T WANT OUR OFFICE SPACE AND OUR, OUR, OUR COMMERCIAL, UH, DEVELOPMENTS TO USED TO BE A THING. 
          SO THAT, THAT, THAT'S, THAT'S A BIG THING FOR ME. 
          SURE. 
          I'LL JUMP IN. 
          DAVID GAINES, CITY MANAGER. 
          UH, I, I THINK WE'LL ARTICULATE, WE'LL, WE GO THROUGH THIS, WE'LL ARTICULATE A NUMBER OF GOOD REASONS FOR THE PLAN AND, AND THINGS WILL GET OUT OF IT. 
          SO WHAT I'M REALLY FOCUSED ON IS THE PROCESS. 
          I THINK I WANT TO END THIS PLAN WITH SOMETHING THAT HAS BROAD COMMUNITY SUPPORT, BOTH WITH OUR RESIDENTS AND OUR BUSINESSES, THAT THERE'S INTEGRITY IN THE PLAN, THAT ULTIMATELY WE HAVE TRUST. 
          BECAUSE AS WE MAKE DECISIONS MOVING FORWARD FOR THE NEXT 10, 15, 20 YEARS, WE CAN POINT BACK TO THIS DOCUMENT FOR THE DECISIONS THAT WE MAKE. 
          AND IF IT'S UNDER, IF UNDERLYING THAT WE HAVE A, A PROCESS THAT REACHED OUT TO THE COMMUNITY THAT HAD BROAD BUY-IN, IT MAKES THOSE CONVERSATIONS IN THE FUTURE A LOT EASIER STUFF. 
          EILEEN RESNICK, UM, I'VE BEEN IN ADDISON FOR 30 YEARS THIS YEAR, AND I GUESS MY TOP ITEM, EVEN THOUGH IT'S HAPPENING RIGHT NOW, I THINK IT'S GOING, IT, IT IS GOING TO BE A LONG PROCESS AND THAT IS GETTING THE T O D RIGHT AND MAKING SURE THAT WE HAVE THE SECURITY THAT NEEDS TO BE INCLUDED WITH THAT, AND AS WELL AS USING IT TO ITS BEST BENEFIT TO BRING NEW PEOPLE TO ADDISON, A NEW BUSINESS. 
          SO WE GO FIRST OR P AND Z OR JUST GO ALL THE WAY AROUND THE ROOM. 
          UM, WE CAN JUST GO AROUND THIS, THIS IS ALL COUNCIL ON THIS SIDE, RIGHT? NO, IT, IT'S, IT'S, IT'S STAGGERED. 
          YEAH. 
          IT'S STAGGERED. 
          YEAH. 
          OKAY. 
          JUST GO, WE'LL JUST KEEP COMING THIS WAY. 
          , GIVE US YOUR, GIVE US YOUR NAME AND WE'LL, WE'LL FIGURE OUT IF YOUR COUNCIL OR P AND Z. 
          NO, I'M JUST KIDDING. 
          SORRY ABOUT THAT. 
          IT'S OKAY. 
          UH, BOB ANI, I LIVED IN ADDISON FOR 17 YEARS, THAT'S NOT EXACTLY TRUE. 
          UM, I LIVED IN, IN ADDISON FULL-TIME SINCE 2018. 
          PRIOR TO THAT, I WAS, WORKED SOMEPLACE ELSE AND WAS HERE ON THE WEEKENDS. 
          UM, BUT LONG BEFORE 2006 OR OH SEVEN, UM, I WAS HERE WHEN ADDISON WENT WET ON INWOOD ROAD. 
          AND THE THING THAT WAS IMPORTANT ABOUT ADDISON FOR ME, THE BUSINESS THAT I WAS IN WAS ALL OF THOSE LIQUOR STORES, ALL OF THESE RESTAURANTS, HOW VIBRANT THIS AREA WAS. 
          AND, AND WHILE SOME OF IT IS STILL VERY VIBRANT AT INWOOD ROAD CORRIDOR, CERTAINLY IS NOT. 
          AND SO I WOULD SAY SIMILAR TO WHAT DAVID SAID, I I DON'T HAVE ONE ITEM THAT'S THE TOP ITEM. 
          I'VE GOT WHATEVER THE 2, 3, 4 ITEMS 
          [01:10:01]
ARE THAT COME OUT OF THIS OR MORE DO 'EM, WELL DO 'EM FANTASTIC WITHOUT TRYING TO APPEASE EVERYBODY AND SATISFY EVERYBODY, BECAUSE THEN WE'LL DO SOMETHING THAT PROBABLY IS NOT AS DEVELOPED OR AS THOROUGH OR AS COMPLETE AS IT COULD BE. 
          UM, DARREN GARDNER, CITY COUNCIL. 
          I'VE BEEN IN ADDISON, LIVED IN ADDISON NINE YEARS, CARROLLTON 25 YEARS, SO I DID UPGRADE NINE YEARS AGO. 
          AND SO I'VE SEEN ADDISON GROW AS WELL. 
          UH, THE TOP THINGS REALLY GOOD, UM, UH, UH, POINTS SO FAR. 
          THE PROCESS IS, IS VERY IMPORTANT TO MAKE SURE WE GET IT RIGHT. 
          UH, ECONOMIC VIBRANCY REDEVELOPMENT IS, IS MY TOP ONE WITH THE EXAMPLES OF INWOOD ROAD, WEST BELT, UH, WEST BELT LINE. 
          UH, AND WE FORGET ABOUT IT. 
          THE VIBRANT AIRPORT WE HAVE. 
          HOW DO, HOW DO WE INTEGRATE IT FURTHER? HOW DO WE ACTIVATE IT? IT'S NOT AN ISOLATED SILO. 
          SO THAT'S, UH, MY TOP ONES IS THE REDEVELOPMENT AND ECONOMIC VIBRANCY. 
          WELL, NAME IS ZACH FAIRCLOTH. 
          UH, MY WIFE AND I MOVED HERE FOUR YEARS AGO. 
          UH, WHAT I WANNA SEE IS JUST SOME REALLY CLEAR PRIORITIZATION. 
          UH, THE THINGS, THE PAST PLANS I'VE READ, LIKE BOB SAID, TRY TO SEEM TO BE EVERYTHING FOR EVERYBODY. 
          AND WHAT ENDS UP HAPPENING IS WHEN WE HAVE AN OPPORTUNITY TO PUT A BIKE LANE IN, WE CAN POINT TO SOMETHING IN SOME PLAN THAT SAYS, YES, WE LIKE BIKE LANES, BUT TO THE SACRIFICE OF AUTO TRAFFIC. 
          SO I WOULD LIKE TO SEE VERY CLEAR FOR, FOR THE SAKE OF MOBILITY, YOU KNOW, WE WANNA PRIORITIZE VEHICLES, WE'D LOVE TO HAVE BIKE LANES, BUT WE'RE NOT GONNA SACRIFICE VEHICLE TRAFFIC FOR THAT. 
          THAT WAY WE ACTUALLY HAVE SOMETHING WE CAN FOLLOW AND NOT GO POINT OUT AND FIND WHAT WE WANT. 
          ANYTIME WE WANT, WE WANNA FIND IT. 
          I HEAR YOU. 
          EASIER SAID THAN DONE, BUT I, BUT I HEAR YOU. 
          . 
          UH, MARLON WILLISON CITY COUNCIL. 
          UH, I'VE BEEN A RESIDENT OF ADDISON FOR THE LAST 24 YEARS. 
          UM, AND THE TOP ITEM, UH, I'D LIKE TO SEE THIS PLAN ADDRESS IS, UH, JUST LOCKED DOWN TO LOOK AND THE FEEL, UH, BASICALLY THE VISION OF EACH DISTRICT, UM, SOMETHING VERY VISUAL SO PEOPLE CAN HOPEFULLY KIND OF GET A FEEL VERY QUICKLY AS THEY GO THROUGH AND LOOK AT EACH DISTRICT. 
          THANK YOU. 
          WELCOME, CATHERINE. 
          KEVIN. 
          MY NAME IS GUILLERMO NIA. 
          I'VE, UH, LIVED HERE IN ADDISON FOR ALMOST 38 YEARS NOW. 
          UH, I DON'T REALLY HAVE A TOP ITEM AT THIS POINT, BUT WHAT I DO KNOW IS THAT, UH, HOWEVER WE GET TO THAT TOP ITEM OR WHATEVER IT, IT, IT TENDS TO BE WITH THE GROUP, I WANNA MAKE SURE THAT WE LEVERAGE THE ADVANCES THAT WE'VE, WE'VE MADE IN THE LAST 30 YEARS TOWARDS THE 2020 PLAN. 
          AND THEN, UH, IMPROVING ON THAT, GOING TO THE 2050 PLAN WITH, UM, MAKING SURE THAT WE USE, UH, CORRECT BUILDING TECHNOLOGIES AND INFRASTRUCTURE UPGRADES AND TRAFFIC CONTROL TYPES OF ITEMS. HI, MY NAME IS JIMMY BARKER. 
          I HAVE BEEN IN ADDISON FOR 13 OR 14 YEARS. 
          UH, I WOULD LIKE TO ECHO WHAT, UH, ZACH SAID I WOULD LIKE A CLEAR PATH, UM, WHAT MARLON SAID, SOME, SOME DISTINCTION IN THE AREAS, UM, AND PRIMARILY JUST THE REVITALIZATION OF, OF SOME OF THE FAILED BUSINESSES, UH, WITH RESPONSIBLE DEVELOPMENT. 
          UM, NANCY CRAIG. 
          I'VE BEEN IN ADDISON FOR 23 YEARS. 
          AND, UM, AS FAR AS THE TOP ITEM, I THINK IT'S, IT'S OBVIOUS THAT OUR TOP CONCERN OR WHAT WE'RE TRYING TO DIRECT, UH, ADDRESS IS OUR FUTURE. 
          HOWEVER, IF I HAD TO, UH, PICK ONE AT THIS TIME, I'M MOSTLY CONCERNED RIGHT NOW WITH THE REDEVELOPMENT OF OFFICE SPACE AS WELL AS THE INWOOD CORRIDOR. 
          THANK YOU. 
          HI, I'M DIANE CHAVEZ ON P AND Z. 
          I THINK THIS WAS MY 18TH YEAR IN ADDISON. 
          UM, AND I THINK MY MAIN, UH, I MEAN, AGAIN, IT'S ALL OF 'EM, BUT PROBABLY MY MAIN FOCUS IS ECONOMIC DEVELOPMENT AND REVITALIZATION, PRIMARILY THE KIND OF WEST OF THE TOLLWAY, WEST OF MIDWAY. 
          THERE'S A LOT OF REVITALIZING AND CLEANUP THAT NEEDS TO OCCUR. 
          DAN LUCIO, UM, I GUESS TIME IN ADDISON. 
          I, MY FIRST TRIP HERE WAS 1994, SO LIKE WHAT BOB AND BRUCE WERE SAYING WAS WHEN I CAME HERE IN 94 AND WE USED TO ENTERTAIN CLIENTS ON BELTLINE. 
          IT WAS LIKE DISNEYLAND FOR DINING. 
          AND THE EXCITEMENT THAT THE JC PENNEY'S PEOPLE WOULD SAY WE'RE GOING TO BELTLINE, IT WAS, IT WAS LIKE THEY WERE GOING TO DISNEYLAND FOR THE EVENING. 
          SO I'VE LIVED, MY WIFE AND I HAVE LIVED HERE GOING ON OUR FIFTH YEAR, AND I FEEL LIKE I'VE BEEN HERE SINCE 94. 
          SO, BACK TO WHAT BOB AND BRUCE WERE 
          [01:15:01]
REALLY SAYING IS, AND ZACH AND EVERYBODY ELSE IS, WHAT DOES THE, WHAT DOES THE TOWN LOOK LIKE? DO WE HAVE FLYING VEHICLES IN 10 YEARS OR DO ARE, ARE WE GOING TO BE, I, I SORT OF LISTENED TO THE P AND Z MEETINGS AND ALL THE COUNCIL MEETINGS IS LAND USE, LAND USE WHAT YOU JUST HIT ON, MARLON. 
          SO I THINK THE CLEAR MESSAGE I WOULD LIKE TO SEE IS HOW DO WE BALANCE THE VERTICAL GROWTH WITH POLICING THAT AND MAINTAINING FIRE FIRST RESPONDERS, AND THAT BALANCE BETWEEN HOW DO YOU HANDLE 8,000 NEW RESIDENTS? THANK YOU. 
          DENISE FANSLER. 
          I HAVE LIVED IN ADDISON FOR 24 YEARS AND WORKED IN ADDISON PRIOR TO THAT. 
          UM, I'D SAY TOP PRIORITY IS THAT THIS IS NOW AN INFILL CITY. 
          THIS IS NO LONGER A SUBURB. 
          AND WITH THAT COMES LOTS OF CHALLENGES TO VERY WIDE DIFFERENT THINGS FROM THE BUILDING, FROM HOUSING TO, I MEAN, YOU NAME IT, IT'S, IT'S CHANGED AND A PLAN THAT MAKES IT FLEXIBLE FOR, FOR FUTURE GROWTH. 
          I MEAN, WE ALL DIDN'T EXPECT A PANDEMIC. 
          WE ALL DIDN'T EXPECT, YOU KNOW, ELECTRICAL CARS. 
          I MEAN, THAT KIND OF STUFF. 
          WE HAVE TO JUST MAKE SURE THAT THE PLAN IS FLEXIBLE IN ITS ABILITY TO, TO MAKE THE CITY VIBRANT ALWAYS. 
          UM, CHRIS, STEVE FRANCISCO. 
          WE, WE'VE LIVED IN MADISON FOR 23 YEARS. 
          UH, IT WAS HARD FOR ME TO, YOU KNOW, COME UP WITH THE TOP ITEM. 
          I THINK A LOT HAS MADE MY LIST. 
          I AGREE WITH THE COMMENTS ON THE PROCESS. 
          I THINK WE NEED TO DO A PROCESS THAT'S ALL INCLUSIVE AND, AND, YOU KNOW, PAY ATTENTION. 
          THERE'S THINGS OBVIOUSLY THAT BUBBLE TO THE TOP, BUT ALSO KEEP US ECONOMICALLY VIBRANT. 
          IF I HAD TO PICK ONE THING THOUGH, I THINK IT WOULD BE CONNECTIVITY. 
          UM, YOU KNOW, WE'RE ONLY FOUR SQUARE MILES A MILE THAT IS AIRPORT. 
          UM, I, I KNOW WE'RE TRYING, BUT I FEEL LIKE WE'VE GOT A LONG WAY TO GO TO CONNECT, UM, YOU KNOW, SOME OF OUR OFFICE TOWERS TO RESTAURANTS AND RESIDENTIAL AREAS TO RESTAURANTS AND BARS. 
          AND, UM, NOW WITH LIGHT RAIL COMING THROUGH, UM, I THINK IT'S A GREAT OPPORTUNITY IF WE CAN FIND A WAY TO SAFELY CONNECT ALL OF OUR AREAS. 
          UM, KIND OF LIKE YOUR POINT, IT, IT GETS TO BE AN AMENITY THAT ALL OF OUR STAKEHOLDERS CAN ENJOY, BUT ALSO IT COULD BE, UH, A DIFFERENTIATOR THAT, YOU KNOW, MIGHT HELP LEASE UP OFFICE TOWERS AND KEEP THE VALUE OF OUR RESIDENTIAL AREAS WHERE THEY NEED TO BE. 
          OKAY. 
          UM, REALLY, REALLY GOOD INITIAL INPUT, UM, FROM Y'ALL. 
          I THINK THERE'S, WE'LL, WE'LL GO BACK AND, AND LOOK AT NOTES, BUT THERE'S A FEW THEMES THERE THAT ARE SOME COMMON THINGS, UH, AMONGST SEVERAL OF YOU. 
          AND THEN THERE'S, UH, THERE'S A FEW, UH, OF Y'ALL THAT, THAT HAD SOME MORE DETAILED, UM, INPUT THAT WE'LL WANNA MAKE SURE THAT WE DIG INTO, UM, AS WELL. 
          SO THE NEXT, UM, NEXT THING I WANT TO DO, THIS IS GONNA BE MORE, WE'LL TRY TO KEEP IT JUST TO, YOU KNOW, A FEW MINUTES FOR EACH ONE AND JUST MAKE SURE WE GET INPUT FROM A FEW OF YOU ALL, UM, BEFORE WE, WE MOVE ON TO THE, THE NEXT ONE. 
          BUT I DON'T WANNA SPEND TOO MUCH TIME ON, UM, ON IT, ON ANYONE, UM, UNLESS, UM, WE'LL, WE'LL KIND OF SEE WHERE YOU GUYS WANNA, WANNA TAKE THIS. 
          UM, WE CAN STAY HERE AS, AS LONG AS Y'ALL WANT TO, BUT I WANNA MAKE SURE WE AT LEAST GET THROUGH ALL OF THESE. 
          WHAT WE LIKE TO DO. 
          THIS IS A REALLY GOOD KIND OF SAFE WAY TO INTRODUCE, UM, EACH OF THESE TOPICS TO START TO GET, YOU KNOW, THE, THE WAY THAT WE'LL GET ANSWERS WILL HELP US KIND OF FILTER OUT WHAT ARE, WHAT ARE SOME OF THE OPPORTUNITIES AND CHALLENGES ASSOCIATED WITH EACH OF THESE. 
          UM, WE'VE GOT FIVE QUESTIONS THAT ARE BUILT AROUND AREAS THAT WE KNOW ARE GONNA NEED TO BE ADDRESSED IN THIS PLAN. 
          THESE ARE THE, THE FIVE STATIONS THAT WILL BE HERE TOMORROW NIGHT THAT WE'RE GONNA ASK FOLKS TO GIVE INPUT ON. 
          IT'S BASICALLY GONNA BE A BOARD WITH SOME POST-IT NOTES AND WE'LL HAVE STAFF AT EACH TABLE, BUT PEOPLE CAN WRITE THEIR ANSWERS AND STICK IT ON THE BOARD, AND THEN WE'LL SUMMARIZE IT ALL LATER. 
          UH, BUT WE WANTED TO GIVE YOU ALL, UH, THE OPPORTUNITY TO ANSWER THESE FIRST AND JUST HAVE A A LITTLE BIT OF DIALOGUE. 
          UM, IF YOU DO COME AND ATTEND THE EVENT TOMORROW NIGHT AND YOU THINK OF MORE STUFF THAT YOU WANNA WRITE ON A POST-IT NOTE AND STICK IT UP THERE BY, BY ALL MEANS, UM, DO IT. 
          SO, UM, HOW MIGHT WE REVITALIZE AGING BUILDINGS AND COMMERCIAL CENTERS? THIS HAS ALREADY BEEN BROUGHT UP AS SOMETHING THAT'S A CONCERN. 
          THIS IS WHERE I'D LIKE, YOU KNOW, WHAT ARE YOUR, JUST OFF THE CUFF IDEAS OF HOW MIGHT, HOW MIGHT YOU DO THIS? IF IT WAS YOU, IF, UH, IF YOU GUYS WERE MAKING A RECOMMENDATION, RIGHT? RIGHT NOW, UM, WHAT ARE SOME OF THE IDEAS THAT THAT COME TO MIND? ANYBODY HAVE SOMETHING THEY WANNA THROW OUT THERE? OH, OKAY. 
          I'LL JUMP IN. 
          YOU KNOW, UM, FOR THE MOST PART, A LOT OF THE BUILDINGS, RETAIL CENTERS, COMMERCIAL CENTERS, I MEAN, THERE'S SOMEONE ELSE'S INVESTMENT AND, UM, 
          [01:20:01]
YOU KNOW, THEY NEED TO OBVIOUSLY REALIZE A CERTAIN RETURN ON THAT INVESTMENT TO INVEST EVEN MORE MONEY. 
          SO IF IT'S A AGING RETAIL CENTER WITH TWO TENANTS, UM, YOU KNOW, IT'S A HUNDRED THOUSAND SQUARE FEET AND 25,000 FEET ARE OCCUPIED, YOU'RE PROBABLY LESS LIKELY TO SEE AN INVESTMENT FROM THAT OWNER. 
          UM, SO I THINK ONE OF THE THINGS THAT I HOPE COMES OUTTA THE PLAN IS WAYS TO, UM, ALMO, YOU KNOW, KIND OF LIKE I MENTIONED, UM, YOU KNOW, THINGS LIKE CONNECTIVITY. 
          YOU KNOW, IF THE BUILDING'S WALKABLE, SUDDENLY A RESTAURANT OR A PARK BECOMES AN AMENITY. 
          UM, AND THAT COULD BE JUST A THING TO ATTRACT, UM, A BUSINESS TO A BUILDING THAT THAT'S IN ADDISON. 
          OKAY. 
          ANY OTHER THOUGHTS? CREATIVE REPURPOSING, YOU KNOW, SOMETHING THAT WE HAVEN'T THOUGHT ABOUT THAT FACILITY BEING ABLE TO BE USED FOR BEFORE? YOU KNOW, I GUESS JUST THINKING OUTSIDE THE BOX, UH, YEAH, I'VE GOT A COUPLE THOUGHTS. 
          UM, FIRST THOUGHT I WOULD LIKE TO SHARE IS ON THESE QUESTIONS WE'VE GOT, WHAT, 14 OF US COULD WE EMAIL THE, OUR ANSWERS TO YOU ALL LATER? BECAUSE I MEAN, I'VE GOT A LOT OF INFORMATION, BUT I DON'T WANNA HOLD EVERYBODY UP HERE. 
          WE'D BE HERE ALL NIGHT IF, IF I WENT THROUGH IT ALL. 
          BUT, UM, UH, ONE OF THE, ONE OF THE THOUGHTS I HAD REGARDING THIS, THIS QUESTION IS KIND OF JUST CONTINUE CREATING A BETTER ENVIRONMENT. 
          UM, AND YOU DO THAT WITH A LOT OF DIFFERENT THINGS, BUT THE, THE SILVER LINE, UH, GETTING IN PLACE THAT TURNING INTO A MOBILITY HUB, UM, T O D DEVELOPMENT WITH, WITH NEW COMMERCIAL, UM, ADD MORE COMMERCIAL ALONG THE TOLLWAY, UH, REDEVELOP, UH, INWOOD ROAD, UM, ALL OF THIS SPACE BASICALLY CREATING, UM, CREATING BETTER COMPETITION. 
          WHAT WE'RE, WHAT WE'RE HEARING, UM, FROM SOME OF OUR CLASS A OR MORE PREMIUM BUILDINGS IS, IS THEY ARE, UH, THEY ARE NOT HAVING THE SAME PROBLEMS AS, AS MAYBE, UH, SOME OF OUR CLASS B, CLASS C, WHAT HAVE YOU, COMMERCIAL. 
          UM, SO I THINK, I THINK THE MORE COMPETITION THAT WE HAVE WILL, WILL CAUSE THOSE THAT ARE LACKING TO REINVEST IN THEIR PROPERTY OR, OR IT MAY NOT WORK OUT FOR 'EM. 
          AND, AND MAYBE WE MIGHT HAVE ANOTHER PROPERTY OWNER COME IN AND, AND, AND DO SOMETHING, UM, TO REVITALIZE THAT PROPERTY. 
          OKAY. 
          AND I DO LIKE THE, THE IDEA OF IF YOU ALL HAVE THOUGHTS, IF YOU WANNA CHEW ON THIS A LITTLE BIT LATER AND, AND SEND MORE THOUGHTS BY EMAIL LATER BY AGAIN, MORE INPUT WE GET THE, THE, THE BETTER. 
          I DO THINK IT'S JUST IMPORTANT TO TALK AS A GROUP ABOUT SOME OF THESE AND GET INITIAL, INITIAL THOUGHTS OUT THERE FOR, FOR EACH OF YOU ALL TO, TO HEAR AND, AND FOR US TO HEAR AS WELL. 
          SO ANYBODY HAVE ONE, ONE MORE THAT'S GOT ANY THOUGHTS ON THIS ONE? THANKS, . 
          IT, IT DAWNS ON ME THAT A LOT OF OUR AGING BUILDINGS ARE KIND OF AT PINCH POINTS WITH OTHER TOWNS AND MUNICIPALITIES. 
          AND SO I WONDER HOW MUCH OF THAT DO YOU LOOK AT FROM A MACRO LEVEL, LIKE WHAT'S FARMER'S BRANCH PLANNING, WHAT'S CARROLLTON PLANNING AND HOW WE MAXIMIZE WHAT THEY'RE PLANNING TO DO TO MAYBE FIND SOME SYNERGIES THERE? THAT'S A, THAT'S A REALLY GOOD QUESTION AND ADDISON'S SMALL ENOUGH THAT, THAT I THINK WE DO NEED TO BE AWARE OF WHAT'S AROUND YOU. 
          LIKE, I MEAN, IMMEDIATELY ACROSS THE STREET WE DROVE ON SEVERAL STREETS THERE, LIKE THE RIGHT OF WAY, THE THE CITY LIMIT LINE IS RIGHT THERE, RIGHT? AND SO WHEN WE TALK ABOUT MOBILITY AND WHAT WE COULD DO WITH A, WITH A STREET, IT'S NOT, IT'S NOT JUST ABOUT WHAT WE MIGHT DO WITH, WITH IT IN ADDISON, IT'S HOW DOES THAT IMPACT FARMER'S BRANCH OR CARROLLTON OR YOU KNOW, OR DALLAS. 
          BUT ALSO ON THE, YOU KNOW, ON THE BUILDING SIDE, YOU KNOW, WHAT'S, WHAT'S ON THE DALLAS SIDE THAT AFFECTS WHAT'S, YOU KNOW, SO THERE IS SOME, WE, WE HAVE TO BE AWARE OF KIND OF THAT BUFFER ZONE AND, AND TREAT WHATEVER'S IMMEDIATELY ADJACENT TO ANY DEVELOPMENT IN ADDISON. 
          WE HAVE TO THINK ABOUT WHAT'S, WHAT'S NEXT TO IT. 
          'CAUSE THERE, THERE'S A, A PLANNING TERM JUST CALLED THE TRANSECT OF WHAT YOU WANNA PUT WHAT FITS NEXT TO EACH OTHER. 
          AND IT WOULD BE CRAZY TO SAY IF THERE'S, YOU KNOW, IF THERE'S ONE STORY SINGLE FAMILY ACROSS THE STREET, I'M JUST THROWING THIS OUT, BUT SAY THERE'S THIS ONE STORY, SINGLE FAMILY, UM, RIGHT THERE, YOU'RE NOT GONNA COME IN AND PUT A FIVE, YOU KNOW, FIVE STORY BUILDING RIGHT ACROSS THE STREET FROM IT. 
          IT'S NOT GONNA HAVE THAT, YOU KNOW, THAT AWARENESS. 
          AT THE SAME TIME, JUST UNDERSTANDING THESE DIFFERENT PLACES WHERE PEOPLE ARE TRYING TO GET AROUND AND CONNECT WITHIN THE, YOU KNOW, WE, WE TALKED ABOUT BELTLINE AND CROSSING THE TOLL ROAD AND PEOPLE TRYING TO GET FROM WEST ADDISON OVER TO, TO EVERYTHING ON THE EAST SIDE OF THE TOLL ROAD, YOU KNOW, SO YEAH, THERE, THERE'S GOTTA BE SOME THOUGHT ABOUT THE CONNECTIVITY AND JUST THE RELATIONSHIP OF WHAT'S AROUND IT INSIDE AND IMMEDIATELY ADJACENT TO, UM, TO ADDISON. 
          DENISE? WELL, I HAVE A LOT OF COMMENTARY. 
          I GUESS ONE REVITALIZATION, LIKE REUSE OF A BUILDING IS ALWAYS NOT THE BEST POLICY. 
          SOMETIMES PURELY BULLDOZING IT AND CHANGING IT TO SOMETHING ELSE IS THE BEST. 
          [01:25:01]
UM, MIXED USE IS APPROPRIATE IN CERTAIN PLACES. 
          IT'S NOT MEANT TO BE EVERYWHERE. 
          UM, TO ME, A LOT OF OUR COMMERCIAL CENTERS IN PARTICULAR ARE NOT DENSE OR, I MEAN, AND ONCE AGAIN, WE'RE NOW AN INFILL CITY, AND I THINK YOU HAVE TO LOOK AT BETTER WAYS TO DENSIFY STUFF AROUND HERE. 
          I MEAN, I KNOW PEOPLE DON'T LOVE TO HEAR THAT FROM LIKE, THE APARTMENT WORLD AND ALL THAT, BUT I MEAN, THAT'S JUST THE REALITY OF THE MATH THAT COMES WITH WHAT REDEVELOPMENT COSTS IN THIS AREA. 
          MM-HMM. 
          . 
          AND THAT'S, THAT'S A GOOD, UM, JUST TO KIND OF, UH, THAT PRESERVE, ENHANCE, REDEVELOP, THAT'S PART OF, YOU KNOW, BY PROPERTY, BY SITE, BY NEIGHBORHOOD. 
          THAT'S THE CON. 
          THERE, THERE'S GONNA BE SOME PLACES THAT WE CAN SAY WE CAN GO AN INCREMENTAL LEVEL OF DENSITY UP. 
          AND THEN THERE'S SOME THAT SAY, YOU KNOW, THE MARKET IS JUST TELLING US THAT'S GOTTA GO, THIS HAS TO GO VERTICAL. 
          UM, AND DOES IT FIT THE CONTEXT AROUND IT? IF IT DOES, YOU KNOW, THOSE ARE SCRAPE AND REDEVELOP KIND OF THINGS. 
          AND YOU'RE RIGHT, THE, THE BUILDING COSTS ARE A REALLY INTERESTING CONVERSATION RIGHT NOW AND JUST, JUST SUSTAINABILITY FROM MATERIALS AND LANDFILLS AND ALL OF THAT. 
          UM, BUT DEVELOPERS, THE PEOPLE THAT DO THE WORK CAN TELL YOU THIS. 
          THEY'RE ALWAYS GONNA TAKE THE MOST COST EFFECTIVE ROUTE FOR THE MOST. 
          IF THEY CAN REPURPOSE A BUILDING AND DO GET THE END RESULT THAT THEY WANT, THEY'LL, THEY'RE GUARANTEED TO DO IT THAT WAY. 
          BUT IF THE MATH TELLS 'EM IT'S BETTER TO DO, YOU KNOW, TO SCRAPE IT AND DO A MILL A NEW BUILDING, THEY'LL DO THAT TOO. 
          AND I THINK THERE'S, THERE'S SOME CONTEXT THERE TOO OF LIKE, THESE ARE PLACES WHERE WE WANNA SAVE BUILDINGS AND KEEP THAT CONTEXT. 
          AND THESE ARE PLACES WHERE REDEVELOPMENT IS, YOU KNOW, THE GREEN LIGHT. 
          UM, AND WE JUST GOTTA UNDERSTAND THAT CONTEXT. 
          AND IT, IT IS NOT ONE SIZE FITS ALL FOR ADDISON AT ALL. 
          LIKE, YOU'RE, IT'S, I MEAN, EVERY, EVERY CENTER WE LOOKED AT TODAY HAD A LITTLE DIFFERENT CONTEXT TO IT IN TERMS OF PARKING VERSUS WALKABLE AND ONE STORY VERSUS VERTICAL AND MIXED USE. 
          IT'S EVERYWHERE IS DIFFERENT. 
          IT'S A SMALL TOWN, BUT YOU HAVE A LOT OF DIVERSITY. 
          AND I'M NOT ONE, I'M GONNA EAT THESE WORDS LATER AT SOME POINT IN TIME, I KNOW THIS, BUT, YOU KNOW, SOME OF THIS WE MIGHT HAVE TO LOOK AT INCENTIVES FROM THE TOWN. 
          I MEAN, WE DID IT FOR A WHOLE FOODS, AND I THINK THAT'S TURNED OUT REALLY WELL FOR THE CITY. 
          EVEN THOUGH WHEN THEY DID IT, I HAD HEART FAILURE THAT THEY WERE, YOU KNOW, I CAN'T BELIEVE YOU'RE GONNA LET A BIG CORPORATION LIKE THAT GET SALES TAX REVENUE. 
          YOU KNOW, THAT KIND OF, I JUST PRIVATE PARTNERSHIP, PRIVATE PUBLIC PARTNERSHIPS, I THINK WE HAVE TO LOOK A LOT INTO, AND I'M NOT SAYING THAT, YOU KNOW, YOU CAN'T PUT THAT IN A PLAN, BUT, BUT I THINK IT HAS TO BE OPEN-MINDED OF THE CITY. 
          OKAY. 
          DAMN. 
          YEAH, I REMEMBER WHEN, I THINK IT WAS FEDEX OR TOYOTA WAS MOVING TO FRISCO AND THEN ALL THEIR SUBS, ALL THEIR SUBCONTRACTORS STARTED BUYING UP SPOTS, RIGHT? WE'RE GONNA BUILD A PLAN HERE. 
          IT WAS A REQUIREMENT BY TOYOTA THAT IS NOT THAT TOYOTA REQUIRES THAT OF THEIR VENDORS TO BE WITHIN A 25 MILE RADIUS OF THEIR HOME CORPORATE. 
          SO I JUST READ THEY DROVE BUSINESS. 
          YEAH, I READ AN ARTICLE AND I DON'T KNOW IF EVERYONE HAS READ IT, BUT GOLDMAN SACHS BROKER RAN, I'M SHARING THIS WITH GQ OF $500 MILLION CAMPUS IN DALLAS. 
          THEY 800,000 SQUARE FEET. 
          SO THE, AND IT'S IN THE NORTH. 
          THEY REFERRED IN THE ARTICLE IN THE NORTH. 
          YEAH. 
          SO, YOU KNOW, HOW DO WE, HOW DO WE FEED OFF OF SOME OF OTHER TOWN'S FUTURE SUCCESSES WOULD BE MY THOUGHT IN TERMS OF BULLDOZING BUILDINGS OR PUTTING LIPSTICK ON A PIG. 
          THERE'S A LOT OF PLACES THAT HAVE FED OFF OF ADDISON FOR A LONG TIME AND IT'S KIND OF YOU GUYS TO GET YOURS A LITTLE BIT. 
          I I THINK THAT'S A GREAT, THAT'S A GREAT POINT. 
          AND MAYOR, UM, YOU KNOW, PLANNERS LIKE ME CAN TALK ALL NIGHT ABOUT THIS STUFF. 
          UH, WE DO WANNA BE RESPECTFUL OF EVERYONE'S TIME. 
          IF THERE'S, IF THERE'S ANY NEED OR DESIRE TO, TO, FOR US TO SPEED THROUGH THESE QUESTIONS A A LITTLE FASTER, PLEASE LET US KNOW. 
          UH, BUT WE, WE LOVE HAVING THIS DIALOGUE, BUT WE ALSO WANNA BE RESPECTFUL OF YOUR TIME. 
          OKAY. 
          NUMBER TWO. 
          HOW, HOW MIGHT WE PROVIDE QUALITY HOUSING OPTIONS FOR EVERYONE? THIS IS, WE KNOW, WE KNOW THIS ONE, UM, IS A CONVERSATION TO, TO BE HAD. 
          UM, YOU KNOW, THAT THAT HOUSING CONVERSATION YOU CAN GET AT IT IN TERMS OF JUST THE CHARACTER OF DIFFERENT AND TYPES OF DIFFERENT HOUSING AND NEIGHBORHOODS. 
          YOU CAN GET IT IN PRICE POINTS. 
          UM, WE DO ALWAYS LIKE TO HONE IN ON WHAT, WHAT IS THAT KIND OF, WHAT DOES AFFORDABLE HOUSING MEAN TO ADDISON? UM, IS IT WORKFORCE, IS IT HOUSING FOR POLICE AND FIRE AND, UM, ALL OF THE WORKERS AT YOUR RESTAURANTS AND EVERYTHING HERE? OR IS IT, WELL, WE'RE JUST LOOKING AT HOUSING FOR RESIDENTS AND THE, THE MORE OF THE WORKFORCE HOUSING IS GONNA COME FROM SOMEWHERE ELSE. 
          UM, YOU KNOW, DEFINITELY THE CONVERSATION ABOUT OWNERSHIP AND MORE TOWN HOMES AND LESS APARTMENTS. 
          YOU KNOW, WE'RE AWARE OF SOME OF THOSE THINGS, BUT, UM, BUT ANY, JUST ANY KIND OF QUICK THOUGHTS ON ANYTHING THAT CAN HELP US KIND OF UNDERSTAND THE, THE CONTEXT WITH THIS ONE, UM, QUICKER. 
          WE, WE'VE, WE HAVE, UH, STAFF HAVE SHARED A LOT OF THE, THE PREVIOUS WORK THAT'S BEEN DONE. 
          WE'VE WATCHED THE VIDEO FROM SOME OF THOSE HOU PREVIOUS HOUSING CONVERSATIONS. 
          UM, BUT, BUT YEAH, IF THERE'S ANY JUST ONE OR TWO INITIAL THOUGHTS ON HOUSING AND ADDISON, UH, THAT Y'ALL ARE WILLING TO SHARE, I'D LOVE TO LOVE TO HEAR IT. 
          [01:30:01]
WELL, I'D MAKE A COMMENT, UH, ON THAT, THAT, UH, I, I THINK IT'S A, IT'S AN INTERESTING QUESTION, BUT I THINK IT'S AN ASPIRATION THAT WE CAN'T GET TO. 
          WE CAN'T, WE CAN'T BE ALL THINGS TO ALL PEOPLE AND WE, THERE'S NO WAY GIVEN OUR SIZE THAT WE CAN HAVE, UH, QUALITY HOUSING OPTIONS FOR EVERYONE. 
          IT'S JUST NOT REALISTIC. 
          YEAH, I THINK THE WORD QUALITY IS REALLY TOUGH IN THAT STATEMENT. 
          'CAUSE EVERYBODY'S DEFINITION OF QUALITY IS DIFFERENT, FIRST OF ALL. 
          UM, SECOND OF ALL, YOU KNOW, GOES BACK TO SOME SIMPLE MATH. 
          THE, THE MATH DOES NOT WORK TO DO RESIDENTIAL NEIGHBORHOODS IN THE CITY ANYMORE. 
          I MEAN, IT JUST DOESN'T, I DID A TON OF RESEARCH ON IT. 
          IT, IT DOESN'T WORK. 
          UM, SO YOU ARE STUCK WITH THINGS LIKE HIGH DENSITY TOWN HOMES, WHATEVER HAS TO BE YOUR FORM OF FEE SIMPLE. 
          BUT, YOU KNOW, THAT DOESN'T SEEM TO BE PLEASING EVERYONE EITHER. 
          WHEN WE GET SITES THAT  BACK TO ONCE AGAIN, YOU KNOW, YOU'RE KIND OF, WHAT'S YOUR DEFINITION? QUALITY. 
          I, I, I HAVE A KIND OF A LITTLE BIT OF A ISSUE WITH THAT WORD IN THIS, THIS QUESTION. 
          AND THAT'S, WELL, AND REMEMBER WHEN I INTRODUCED THESE, I SAID, THIS IS A, THIS IS A WAY TO ENTER IN THE CONVERSATION AND HOW WE GET ANSWERS TO THIS IS GONNA HELP US KNOW WHERE TO GO. 
          WE JUST GOT TWO VERY, VERY ANSWERS THAT WERE KIND OF EXPECTED, BUT WE HEARD IT FROM YOU INSTEAD OF US JUST PUTTING IT, PUTTING OUT THERE. 
          SO, TOTALLY, TOTALLY. 
          GOTCHA. 
          KEVIN, KEVIN, I, I WOULD URGE YOU AND CATHERINE TO TAKE A LOOK OF COURSE, WITH THE STAFF AT THE HISTORY OF ADDISON'S HOUSING, HOW WE, HOW WE GOT TO THE HIGH, HIGH PERCENTAGE OF, UH, APARTMENTS AS IT AS, AS IT AS IT WAS IN THE, UH, NINETIES. 
          UH, I WANT YOU TO FIND OUT ABOUT THE FACT THAT WE WERE A WORKFORCE AREA. 
          WE, WHEN, WHEN THERE WAS, WHEN THIS WAS THE CENTER OF, UH, OF MALLS, WE HAD THE HIGHEST CONCENTRATION OF MALLS FOR A WHILE HERE. 
          WE HAD, UH, BACK WHEN THE, WHEN THE, UH, TOLLWAY STOPPED AT 6, 6 35, UH, THERE, THERE WERE, THERE WAS A DEMAND FOR, UH, FOR AFFORDABLE LIVING AS IT WERE FOR, UM, FOR APARTMENTS. 
          SO THAT WE WERE, WE WERE, UH, HIGH IN THAT PERCENTAGE. 
          ALWAYS HAVE BEEN. 
          OKAY. 
          IT'S PROBABLY STAYED OBVIOUS TOO, BUT, YOU KNOW, LOOK AT HOW MANY OF US ALL IN THIS ROOM HAVE LIVED HERE OVER 20 YEARS. 
          PEOPLE'S UNDERSTANDING OF WHAT HOUSING IS, THE COST OF IT. 
          I MEAN, WHAT I MADE WHEN I BOUGHT MY HOUSE 24 YEARS AGO VERSUS WHAT I MAKE NOW. 
          I MEAN THERE, THERE'S A DIFFERENT KIND OF MINDSET THAT YOU KIND OF HAVE TO REALLY WORK WITH PEOPLE ON THEM UNDERSTANDING. 
          I REMEMBER BEING AT ONE OF THE P AND C MEETINGS IN ONE OF THE APARTMENT, AND LIKE, THEY DON'T UNDERSTAND THAT YOU GOTTA QUALIFY THREE TIMES WHIS THE RENT AND, YOU KNOW, YOU'RE, YOU GOTTA BE $150,000 TO BE A RENTER. 
          I MEAN, BECAUSE ONCE AGAIN, THE CONSTRUCTION COSTS GETS YOU TO, TO THERE. 
          UM, SO I THINK THAT HAVING SUCH AN AGE AND I MEAN, UM, LONGER RESIDENT DE LIKE PROFILE, HOW MUCH LONGER WE'VE STAYED HERE, RETENTION HAS BEEN MUCH LONGER THAT I THINK IT KEEPS PEOPLE IN THEIR LITTLE BRAIN A LITTLE MORE OF NOT BEING SO OPEN. 
          THEY HAVEN'T HAD TO GO OUT SHOPPING FOR HOUSES LATELY. 
          THEY HAVEN'T HAD TO GO SHOPPING FOR DEPARTMENT. 
          AND, AND I THINK IT BRINGS IN A REALLY DIFFERENT THOUGHT PERSPECTIVE FROM PEOPLE THAT EDUCATION PROCESS. 
          THAT'S HUGE. 
          . 
          YEAH, JUST AS A QUICK FOLLOW UP TO THAT, THERE REALLY IS VERY LITTLE AFFORDABLE HOUSING IN THIS TOWN. 
          YEAH, GO AHEAD. 
          OKAY. 
          MOVING ON TO, UH, CONNECTIVITY. 
          THAT'S ANOTHER, ANOTHER ONE THAT'S ALREADY BEEN ECHOED IS I REAL QUICK TO EILEEN'S COMMENT, WHICH I TOTALLY AGREE WITH, BUT GO TO A CITY LIKE DALLAS AND WHAT IS THE AREAS THAT ARE REALLY INFILL IN DALLAS, WE'RE NOT ANY DIFFERENT CHALLENGES THAN THEM THAT THE AFFORDABLE BECOME KIND OF YOUR BLIGHT AREAS. 
          AND, AND I'M NOT SAYING IT'S RIGHT OR WRONG, I'M JUST SAYING YOU, YOU GOTTA LOOK AT IT THAT WAY OF THERE'S, THERE'S TRADE-OFFS TO ALL OF THAT THERE. 
          AND YOU'LL SEE A LITTLE BIT OF THAT IN KIND OF ECONOMICS OF LAND USE. 
          AND WHEN WE TALK ABOUT JUST THE, THE DEVELOPMENT PATTERN AND YEAH. 
          AND, UM, JUST HOW THE DEVELOPMENT PATTERN IMPACTS AFFORDABILITY. 
          AND THERE IS, WE'VE, AND I DON'T, I DON'T WANNA TAKE A LOT OF TIME ON THIS, BUT, BUT WE HAVE AN EXPECTATION IN JUST THE US OVERALL THAT ANYBODY CAN AFFORD A SINGLE FAMILY HOME ON THEIR OWN LOT FOR, YOU KNOW, X DOLLARS. 
          AND THE REALITY IS IT'S VERY, UM, IT'S VERY HARD TO MEET THAT EXPECTATION. 
          AND SO WE, WE'VE GOT A GAP THERE THAT THERE NEEDS TO BE MANY, MANY MORE PEOPLE IN THIS COUNTRY NEED TO BE LIVING IN DUPLEXES OR TOWN HOMES OR OTHER, OTHER TYPES OF STILL QUALITY HOUSING. 
          BUT, 
          [01:35:01]
UM, AND WE HAVE ACROSS THE COUNTRY, ESPECIALLY IN NORTH TEXAS, WE HAVE A HUGE SHORTAGE OF MISSING MIDDLE HOUSING. 
          YOU ALL HAPPEN TO HAVE, UH, THE KIND OF NEIGHBORHOODS AND THAT KIND OF HOUSING IN HERE, BUT IT'S SO UNDER SUPPLIED IN THE REGION THAT THE PRICES FOR THESE KIND OF PLACES ARE, YOU KNOW, INFLATED AND, AND THEN YOU GET INTO THE SUB SUBURBAN AREAS AND THERE'S NOT ENOUGH HOUSING SUPPLY. 
          SO THE, YOU'RE SEEING THE, THE COST OF ALL THE SINGLE FAMILY HOMES SKYROCKET TOO. 
          AND IT'S, IT'S A, IT'S A SUPPLY ISSUE. 
          THERE NEED, WE NEED MORE SUPPLY TO KEEP THE COST DOWN IF WE DON'T GET THAT SUPPLY. 
          I SAY IT ALL THE TIME, SOME PEOPLE AGREE WITH ME, SOME PEOPLE DON'T. 
          BUT TEXAS TODAY IS CALIFORNIA 20 YEARS AGO. 
          YEP. 
          UM, I LIVE, I LITTLE SIDE STORY. 
          I LIVED, MY DAD WORKED FOR SHELL, WE LIVED IN SAN BERNARDINO 76 TO 78. 
          AND I ASKED MY DAD SEVERAL YEARS AGO WHEN WE STARTED DOING MORE OF THIS, I WAS LIKE, WHAT, WHAT WAS IT LIKE THERE BEST PLACE TO LIVE, WORK, PLAY, BRAND NEW SCHOOLS, BRAND NEW NEIGHBORHOODS, 2011 SAN BERNARDINO FILED FOR BANKRUPTCY. 
          UM, AND YOU KNOW, I WAS LIKE, WELL WHAT'S DIFFERENT ABOUT THAT FROM ALLEN, WHERE ONE OF MY SISTERS LIVES, MCKINNEY WHERE MY OTHER SISTER LIVES, OR ROCKWELL WHERE I LIVE, WHICH IS THE PICKLEBALL COURTS THAT Y'ALL TALKED ABOUT. 
          A FEW. 
          I MEAN, IN FACT, BY THE WAY, THEY'RE PRETTY AWESOME. 
          UM, AND MY DAD WAS LIKE, NOTHING. 
          HE'S LIKE, YOU'RE, YOU'RE BUILDING THE SAME EXACT PLACES IN TEXAS THAT CALIFORNIA BUILT 30 OR 40 YEARS AGO. 
          AND SO IF YOU DON'T, IF WE DON'T BUILD THAT SUPPLY NOW, WE'RE GONNA END UP WITH A 2000 SQUARE FOOT HOME COST THAN A MILLION BUCKS. 
          AND HOW MANY PEOPLE DO YOU KNOW THAT CAN AFFORD THAT NUMBER ONE, OR THAT ARE WILLING TO PAY THAT MUCH FOR THAT? SO THERE'S A LOT OF DEPTH TO THE HOUSING CONVERSATION, UM, THAT AGAIN, ADDISON IS BETTER POSITIONED THAN MOST. 
          UM, I'D LIKE TO ADD ON ONE MORE COMMENT. 
          I THINK, I THINK WE HAVE TO GET REALLY CLEAR ABOUT WHAT WE ARE AND WHAT WE AREN'T. 
          THAT'S WHAT STRATEGY IS. 
          YOU CAN'T BE ALL THINGS. 
          YOU HAVE TO BE WHERE YOU'RE GONNA BE DIFFERENT AND HOW, AND WHAT YOU'RE SUPPORTING FACTOR DOING THAT. 
          SO WE'RE NOT GONNA BE THE BEST FOR THIS OR THE BEST FOR THAT, OR WE'RE NOT GONNA BE THE CHEAPEST HOUSING. 
          AND YOU KNOW WHAT? WE'RE JUST GONNA HAVE TO OWN IT AND BUILD AROUND, UH, BUILD OUR STORY AROUND IT, TELL THE STORY. 
          WE MAY NOT LIKE THAT. 
          JUST LIKE I PICK ON THE AIRPORT, THE AIRPORT'S NOT A QUOTE GA PROP FRIENDLY AIRPORT. 
          WELL, THEY'RE VERY FRIENDLY. 
          IT JUST COSTS A LOT OF MONEY TO BUY GAS THERE OR PARK YOUR AIRPLANE THERE. 
          SAME THING FOR ADDISON FOR DIFFERENT THINGS FOR HOUSING. 
          GOT VERY NICE HOUSING, GOT GREAT LOCATION, BUT IT'S NOT CHEAP. 
          SO I THINK WE'RE GONNA HAVE TO GET REAL ABOUT THAT IF WE REALLY WANT TO BE THE BEST FIGURE OUT WHO YOU ARE AND OWN IT. 
          YOU KNOW, UH, WE, I THINK WE TAKE, WE TAKE ADVANTAGE OF THAT ON THE COUNCIL BY, BY SETTING UP OUR, OUR, YOU KNOW, STRATEGIC PLAN, OUR PILLARS. 
          WE ALL HAVE A, WE ALL HAVE A, A SAY IN THAT. 
          AND WE, WE JUST HAVE TO CONTINUE TO COMMIT TO THOSE. 
          AND WE, WE UNDERSTAND WE CAN'T BE EVERYTHING. 
          WE HAVE TO DO THE THINGS THAT WE DO. 
          WELL DO 'EM WELL. 
          OKAY. 
          SHOULD WE MOVE ON TO THIS QUESTION PLEASE? MOBILITY? YEAH. 
          LET'S, SO WE'RE BUILDING GREAT PLACES. 
          WE'RE GONNA REVITALIZE CORRIDORS. 
          WE'RE GONNA BUILD SOME GOOD HOUSING IN NEIGHBORHOODS. 
          HOW DO WE CONNECT 'EM , UM, AGAIN, LOTS OF THOUGHTS FROM OUR TEAM ALREADY, BUT, BUT WHAT ARE ANY, ANY INITIAL THOUGHTS ON HOW, HOW DO YOU AND MAYOR, I'LL, I'LL TAKE THIS, UH, CONTINUE THE IMPLEMENT IMPLEMENTATION OF THE CITYWIDE TRAILS MASTER PLAN? UM, I THINK THE SILVER LINE, THE COMPLETION OF THE SILVER LINE, AGAIN, IS GONNA BE A HUGE DRIVER FOR WALKING AND BIKING. 
          UM, THERE ARE OTHER THINGS, UM, CREATE A, A TRANSIT CENTER ON THE DARK PROPERTY AT THE T O D. 
          UM, AND THAT'S GONNA BRING OTHER, OTHER, UH, MOBILITY CONNECTIVITY OPTIONS, WHICH WILL JUST CONTINUE TO FEED WALKING AND, AND, UH, BIKING. 
          OTHER COMMENTS? I WROTE DOWN A COUPLE THINGS. 
          UM, I, I, I THINK WE'VE DONE A REALLY GOOD JOB BUILDING OUT THE TRAIL SYSTEM. 
          I KNOW PART OF THAT'S PART OF THE MASTER PLAN, BUT WHERE WE REALLY LACK IS CROSSWALKS. 
          I MEAN, THERE ARE PLACES YOU CAN RUN AND BIKE AND, UM, YOU KNOW, WALK, BUT THEN YOU GET TO SOME OF OUR MAJOR THOROUGHFARES AND EVEN SOME OF OUR SMALLER ONES, PEOPLE IN THIS TOWN DON'T PAY ATTENTION. 
          THEY DON'T UNDERSTAND WHAT THE CROSSWALKS ARE REALLY USED FOR. 
          THEY GIVE A A SENSE OF, UM, A FALSE SENSE OF SECURITY. 
          SO I, I, I DO THINK WE NEED TO IMPROVE UPON THE CROSSWALKS. 
          UM, AND THEN ALSO I WROTE DOWN THE SAFETY ON THE TRAIL SYSTEM. 
          UM, I, I, YOU KNOW, IT, IT IS, I, I LOVE THE TRAIL SYSTEM AND ITS AMENITY, BUT IT ALSO IS A WAY TO INVITE P PEOPLE INTO OUR TOWN WHO MAYBE WE DON'T WANT. 
          UM, AND THERE'S GOTTA BE A WAY TO MAYBE POLICE 'EM A LITTLE BETTER. 
          I DON'T KNOW WHAT THAT LOOKS LIKE, WHETHER THAT'S OFFICERS ON BIKES OR MOTORCYCLES OR CAMERAS IN STRATEGIC PLACES, BUT I'D LIKE TO PROBABLY SEE SOMETHING LIKE THAT TOO. 
          JUST ONE COMMENT ON THIS ONE IS LIKE, WHEN KEN WAS GOING THROUGH THE SURVEY OF THE RESULTS 
          [01:40:01]
FROM Y'ALL TRAILS WAS LIKE THE LOWEST ONE, WHICH I, I THOUGHT WAS A LITTLE, SO PARKS WAS REALLY HIGH, TRAILS WAS REALLY LOW. 
          IT'S JUST, JUST AN OBSERVATION THAT, UM, THAT I THOUGHT WAS, WAS INTERESTING. 
          SO THAT KIND OF TELLS ME THAT TRAIL, THE TRAIL CONNECTIVITY MAYBE ISN'T AS MUCH OF A PRIORITY 'CAUSE IT'S ALREADY GOOD. 
          I MEAN, IT'S PRETTY GOOD, DAN, COMPARED TO OTHER PLACES. 
          I, I WOULD, I HAD TO SAY COMPARED TO OTHER PLACES, SEE, I DISAGREE THE TRAILS WELL, IT'S LIKE I SAID, THE TRAILS ARE THERE, BUT IT'S THE CONNECTIVITY. 
          CORRECT. 
          HE SAID THE TRAIL SYSTEM THOUGH. 
          I THINK OUR TRAIL SYSTEM IS GOOD, DAN. 
          YEAH, I, I HAD AN EXPERIENCE IN, IN THE SPRING AND HAVING HAD TO WALK FROM EAST TECH, EAST TEXAS, EAST ADDISON, ALL THE WAY BACK TO THE WEST SIDE WHERE I LIVE, YOU'LL REALLY UNDERSTAND WHAT CHRIS JUST SAID. 
          WHEN YOU START TO WALK OUR SIDEWALKS AND YOU WALK THROUGH THOSE INTERSECTIONS, YOU GET, YOU GET THIS ANXIETY. 
          IT'S LIKE PLAYING FROGGER, . 
          SO I WOULD ALMOST ASK YOUR TEAM TO WALK FROM EAST TO WEST AND YOU'LL TOTALLY GET AN EYE-OPENING EXPERIENCE. 
          I, THIS IT'S ACTUALLY SOMETHING THAT, THAT WE ENCOURAGE TO BE DONE A LOT. 
          I, I WAS ENCOURAGE, WOULD ENCOURAGE EVERY SINGLE ONE OF YOU TO TAKE A DAY AND JUST SPEND IT ON FOOT, KIND OF WALKING AROUND PLACES AND ALSO RIDING A BIKE. 
          UM, IT, IT IS, UM, NEVER MAKE IT HOME IN A LOT OF PLACES. 
          IT IS JUST MAKE A HOSTILE PLACE. 
          AND THERE, THERE, WHETHER YOU'RE SOMEONE WHO, YOU KNOW, IF YOU WANT TO DO THOSE THINGS, WHETHER IT'S FOR EXERCISE OR TRYING TO TO GET BETWEEN PLACES, IT'S STILL IN NORTH TEXAS. 
          IT'S A VERY HARD THING TO, IT'S NOT SAFE, IT'S NOT COMFORTABLE. 
          AND SOME OF THAT'S JUST HOW DO WE PRIORITIZE THE PUBLIC REALM BETWEEN CARS AND THIS CONNECTIVITY? AND IT'S NOT JUST, OKAY, WE HAVE A TRAIL FROM A TO B. 
          IT'S, IS IT WELL LIT? IS IT, IS IT IS THE WAY FINDING GOODS SO PEOPLE KNOW HOW TO, YOU KNOW, TO GET AROUND. 
          THERE'S A LOT OF THINGS WITH IT THAT REALLY MAKE THIS A, A REALLY WELL DESIGNED BIKE LANE OR CYCLE TRACK OR TRAIL. 
          UM, AND SO WE SEE A LOT OF PLACES IN NORTH TEXAS, THEY, THEY THROW MONEY AND THEY BUILD THE TRAIL. 
          THAT'S GREAT, BUT IT'S NOT REALLY GONNA GET YOU A MOM'S NOT GONNA LET HER KIDS GO ON IT OR, YOU KNOW, UH, YOU KNOW, SE A SENIOR COUPLE. 
          LIKE THERE'S ALL KINDS OF REASONS THAT THEY'RE NOT GONNA USE THAT INVESTMENT THE WAY THEY WOULD IF IT WAS REALLY WELL DESIGNED. 
          AND SO DOES, WHEN YOU'RE TALKING ABOUT TRAILS AND WALKABILITY, DESIGN REALLY, REALLY MATTERS. 
          UM, AND DRIVE TO THE TRAIL AND THEN YEAH. 
          YEAH. 
          GQ, YES. 
          MAYOR, UH, KEVIN, I WANT TO, I WANNA MAKE SURE YOU DON'T MISINTERPRET THE FACT THAT THAT CONNECTIVITY AND WALKING CYCLING OPTION MAY HAVE BEEN LOW. 
          I THINK WE'RE, THIS COUNCIL AND THE PREVIOUS COUNCIL WERE, WERE SATISFIED WITH THE CITYWIDE TRAILS MASTER PLAN THAT WE HAD. 
          SO, UH, HAD A LOT OF CONFIDENCE IN IT. 
          WE, WE, WE HAD A LOT OF INPUT FROM, FROM RESIDENTS. 
          SO, UH, PERHAPS IT WAS THOUGHT OF AS ALREADY SOMETHING HAS ALREADY BEEN ADDRESSED AND WE JUST NEED TO IMPLEMENT IT NOW. 
          DO WE NEED TO IMPLEMENT IT AND LEVERAGE IT HERE IN, IN THE COMPREHENSIVE PLAN UPDATE? OF COURSE WE DO. 
          AND, AND THAT'S THE, THAT'S THE KIND OF CONTEXT I WAS, I WAS LOOKING FOR JUST BASED ON WHAT I WAS HEARING HERE. 
          I THINK IT'S, THE SENSE IS NOT THAT IT'S A LOW PRIORITY, IT'S THAT IT'S BEEN A PRIORITY THAT'S ALREADY BEEN PRETTY WELL ADDRESSED AND IT'S MORE LIKE, MORE DETAILS OF LIKE THE, UM, WHAT THE COMMISSIONER WAS SAYING OF JUST CONNECTIVITY AND CROSSWALKS AND SOME, WELL, AND I THINK WHEN YOU GET INTO PARKS CONVERSATION, I THINK THAT OVERLAPS INTO GREEN SPACE THAT PEOPLE CON PUT THAT CONNOTATION OF MAYBE NOT A PARK I GO TO, BUT IT'S GREEN SPACE IN A VERY CONCRETE AREA. 
          I MEAN, WE HAVE A LOT OF CONCRETE HERE. 
          SURE. 
          I WOULD ADD, I WOULD ECHO WHAT, WHAT GQ SAID, BUT I WOULD ALSO ADD IT'S A FAIRLY NEW PLAN. 
          IT'S NOT LIKE WE'VE HAD IT FOR 20 YEARS. 
          IT'S WHAT, TWO YEAR, TWO, TWO AND A HALF, THREE YEARS OLD. 
          SO WE'RE JUST, WE'RE JUST STARTING THE IMPLEMENTATION AND MAY, MAYBE IT'S A MATTER OF EVEN IN THE SURVEY OR SOMETHING TO MAKE SURE YOU DIFFERENTIATE, OKAY, TRAILS IS ONE THING, PARKS IS ANOTHER THING, OR GREEN SPACE. 
          BUT CAN CONNECTIVITY COULD BE ITS OWN SEPARATE ISSUE AND THAT, YOU KNOW, MIGHT BE A WAY TO GET THE PRIORITIES ON IT. 
          I WOULD ADD DIFFERENTIATING THE CONNECTIVITY FROM LIKE, UH, OFFICE BUILDINGS TO AMENITIES, BECAUSE THAT'S THE DIFFERENT CUSTOMER THAN YOUR RESIDENTS WALKING AROUND ON TRAILS FOR EXERCISE OR TO WALK TO A REST A RESTAURANT. 
          BUT THAT'S, THAT'S A BIG, UH, HELP FOR THE COMMERCIAL AND OFFICE, UH, SPACE TO GET TO OUR AMENITIES BY WHETHER IT'S WALKING OR WHETHER IT'S A, A TROLLEY SYSTEM OR SOMETHING LIKE THAT. 
          THAT'S THE THINGS I THINK ABOUT. 
          I, I THINK JUST TO THE, THE ECONOMIC DEVELOPMENT COMPONENT, I, I, I ALWAYS RECALL A CONVERSATION FROM A COUPLE OF YEARS AGO JUST OUT IN ROCKWALL ROULETTE, UM, WHERE, WHERE I LIVE AND, AND UM, THEY LOST AN ECONOMIC DEVELOPMENT OPPORTUNITY TO, I BELIEVE IT WAS RICHARDSON AND THE MAIN REASON THAT WAS CITED WAS THAT THAT COMPANY FELT LIKE RICHARDSON WAS BETTER CONNECTED AND MORE WALKABLE. 
          AND THE WORKFORCE THAT THEY WERE TRYING TO BRING IN OF, 
          [01:45:01]
YOU KNOW, THE, THE MID-LEVEL PROFESSIONALS WITH THE YOUNG FAMILY, THEY, THEY REALLY WANTED THAT WELL CONNECTED, NOT JUST A NEIGHBORHOOD, BUT A CITY. 
          AND THEY FELT LIKE RICHARDSON HAD THAT IN, IN ROULETTE AND, AND ROCKWELL, OUR AREA DID NOT. 
          SO FROM AN ECONOMIC DEVELOPMENT PERSPECTIVE, THE TRAILS AND CONNECTIVITY AND WALKABILITY IS A REALLY, REALLY BIG THING FOR A LOT OF COMPANIES NOW, WHETHER IT'S AMENITIES FOR WORKERS TO GET OUT AND JUST GO FOR A, A JOG OR A WALK ON THEIR LUNCH BREAK, BUT REALLY TO ATTRACT THOSE WORKERS INTO THE, THERE'S MORE AND MORE PEOPLE THAT WANT THAT BIKE WALK KIND OF, UM, NEIGHBORHOOD, WHICH AGAIN, YOU ALL HAVE, YOU ALL HAVE A BETTER STARTING POINT THAN SO MANY PLACES. 
          UM, DOES SOMEONE FROM ECONOMIC DEVELOPMENT SIT ON THE CPAC OR IS IT KEPT MORE AT A STAFF LEVEL CONVERSATION? SO OUR, OUR DIRECTOR WILL BE ON THE TECHNICAL COMMITTEE. 
          OKAY. 
          SO THAT WILL BE COMPRISED OF STAFF AND THE CONSULTANT TEAM. 
          SO, UH, WAYNE, OUR NEW ECONOMIC DEVELOPMENT DIRECTOR WILL DEFINITELY BE INVOLVED IN THIS PROJECT. 
          I'D LIKE TO MAKE ONE COMMENT, THEN WE'LL MOVE ON TO THIS NEXT QUESTION. 
          UM, WHEN WE ARE TALKING ABOUT THESE THINGS AND DOING THIS PLANNING, UH, WE NEED TO MAKE SURE THAT WHAT WE'RE DOING IS ACTUALLY A REAL PRIORITY FOR THE RESIDENTS OF THE TOWN. 
          BECAUSE WHAT I REMEMBER, AND I THINK IT WAS WHEN WE DID THE TRANSPORTATION MASTER PLAN YEARS AGO, AND THEY DID A SURVEY OF, YOU KNOW, WHAT PEOPLE, WHAT THEIR PEOPLE'S LIFESTYLE IS LIKE, BASICALLY. 
          AND, UH, I THINK ONE OF THE QUESTIONS WAS SOMETHING ALONG THE LINES OF, YOU KNOW, IF YOU COULD DO THIS, WOULD YOU, IF YOU COULD DO, IF YOU HAD ACCESS TO A CYCLING LANE, WOULD YOU RIDE A BICYCLE? THAT NUMBER WAS RIDICULOUSLY LOW. 
          NOBODY WAS RIDING BIKES AND NOBODY WAS GOING TO RIDE A BIKE. 
          SO WALKABILITY IS REALLY IMPORTANT. 
          CONNECTIVITY IS IMPORTANT, BUT IF, BUT IF NOBODY'S GONNA RIDE A BIKE, I DON'T, I DON'T SEE US SPENDING A ZILLION DOLLARS ON BIKE TRAILS. 
          MM-HMM. 
           MY OPINION QUESTION BEFORE. 
          I THINK THAT'S THE NUANCE THAT WE'VE GOTTA START TO UNDERSTAND HERE TOO. 
          AND THE, THE CONVERSATION ABOUT TRAILS AND BIKE LANES IN GENERAL. 
          IT'S THE, THE CONTEXT WHERE A LOT OF PEOPLE ARE COMING FROM IS YOU'RE JUST GONNA STRIPE A BIKE LANE RIGHT NEXT TO A FOUR-LANE ROAD THAT CARS ARE DRIVING 50 MILES AN HOUR. 
          I DON'T KNOW, OF COURSE I'M NOT GONNA USE THAT MM-HMM. 
          . 
          BUT IF IT'S LIKE THE INDIANAPOLIS CULTURAL TRAIL UP IN INDY, THAT'S A SEPARATED TRAIL AND KATY TRAIL DOWN IN DALLAS, IT'S A COMPLETELY DIFFERENT CONVERSATION. 
          SO AGAIN, JUST TRYING TO FIGURE OUT THAT, THAT NUANCE OF WHERE CERTAIN PEOPLE WANT CERTAIN THINGS. 
          UM, BUT YEAH, WE, WE DON'T, WE DON'T WANT A VOCAL MINORITY ON ANY ISSUE TO DRIVE POLICY MAKING FOR THE WHOLE COMMUNITY. 
          YEAH. 
          OKAY. 
          UH, NUMBER FOUR. 
          WELL KEEP, UH, KEEP US MOVING SO WE CAN WRAP UP, UH, PRETTY QUICKLY. 
          UM, HOW MIGHT WE ENHANCE AND INCREASE OUR SUPPLY OF PUBLIC SPACES? THE PARKS, PUBLIC SPACES, FACILITIES IN ADDISON ARE AMAZING. 
          UM, THEY SCORE REALLY HIGH ON SURVEYS. 
          UM, BUT SOME OF THE INITIAL KIND OF CONVERSATIONS ARE PEOPLE WANT EVEN MORE , UM, YOU KNOW, IN A SMALL COMMUNITY. 
          HOW DO YOU PROVIDE MORE, OR ARE THEY SAYING THE WORD MORE FOR, FOR PHYSICAL LOCATION OR MORE BY A PROGRAMMING? BOTH IT OKAY. 
          EITHER OR. 
          IT, IT COULD BE MORE SPACE, IT COULD BE MORE PROGRAMMING. 
          YEAH, I CAN, I'D LIKE TO JUST MAKE A COMMENT. 
          SO KNOWING WHERE'RE, WE JUST PASSED THIS, WE'RE REWORKING QUORUM ROAD, WHICH YOU'LL HEAR A LOT ABOUT. 
          'CAUSE THAT'S SO MUCH BUSINESS CONCENTRATED IN SUCH A SMALL POCKET, AND THEY DON'T HAVE A GREEN SPACE. 
          THEY DON'T HAVE AN AREA TO GO OUT AND DINE WHEN THE WEATHER IS NICE. 
          I KIND OF FEEL THE CHALLENGE FOR THE TOWN IS THERE IS A BIG SECTOR OF BUSINESS THAT IS PHYSICALLY IN OUR BUILDINGS, LIKE THE MARY KAY BUILDING IS HOW DO WE, HOW DO WE GET THE MESSAGE TO THE EMPLOYEE? TAKE YOUR LUNCH BREAK AT A LOCAL PARK. 
          I DON'T THINK THE TOWN DOES A GOOD ENOUGH JOB OF GETTING THE EDUCATION TO THE ACTUAL BUSINESSES THAT HAVE A FULL BUILDING THAT WE HAVE. 
          HOWEVER MANY OF 'EM ARE PARKS, ONE THAT ARE WALKABLE. 
          SO I JUST THINK THAT'S PARTLY THE MESSAGE I WOULD LIKE TO SEE CONVEYED TO THE BUSINESS SIDE OF THE SURVEYS OR THE REVIEW. 
          I'D LIKE TO JUST FOLLOW UP A LITTLE BIT ON WHAT DAN SAID. 
          YOU KNOW, WE'RE, WE'RE TALK, WHAT EVERYTHING WE'RE TALKING ABOUT IS GREAT. 
          THERE'S A LOT OF STAKEHOLDERS THAT ARE, HAVE SOME SKIN IN THE GAME WITH THIS. 
          AND, BUT THE, THE QUESTION WILL BE, UM, HOW DO WE SATISFY EVERYBODY AND HOW DO WE KEEP EVERYBODY ENGAGED? BUT THAT'S NOT GONNA HAPPEN BECAUSE THERE'S SOME PEOPLE TO BRUCE'S POINT THAT, THAT WANT CERTAIN THINGS, BUT THE MAJORITY OF PEOPLE MIGHT SAY, THAT'S NOT IMPORTANT TO ME. 
          OR WE MIGHT SAY, THAT'S NOT IMPORTANT. 
          AND SO I THINK WE NEED TO FIGURE OUT A WAY THAT OF COMMUNICATING WITH EVERYBODY THAT ALL OF THEIR IDEAS ARE IMPORTANT. 
          ALL OF THEIR SUGGESTIONS ARE GREAT, AND WE WOULD LOVE TO BE ABLE TO DO EVERYTHING THAT WE POSSIBLY CAN. 
          WE'RE NOT, WE'RE JUST NOT GONNA BE ABLE TO DO THAT. 
          AND I THINK THAT, UM, YOU KNOW, THE UNDERSTANDING GOING IN SO THAT PEOPLE AREN'T DISAPPOINTED BECAUSE, WELL, YOU DIDN'T LISTEN TO ME AGAIN. 
          NO, WE'RE LISTENING TO YOU, BUT IT'S, UH, 
          [01:50:01]
THE, IT'S WHAT WE CAN ACTUALLY DO. 
          AND I THINK BEING ABLE TO GET THAT MESSAGE ACROSS OVER THE NEXT YEAR OR EVERYBODY IN THE COMMUNITY IS GONNA BE REALLY IMPORTANT BECAUSE YOU'VE GOT BUSINESSES AND THEY'RE, THEY'RE, WHAT THEY'RE INTERESTED IN LOOKING FOR IS TOTALLY DIFFERENT THAN THE PEOPLE THAT LIVE IN, LIVE HERE. 
          AND SO IT'S GONNA BE DIFFICULT, BUT IT'S, THE PRIZE IS WORTH IT IF WE GET IT RIGHT. 
          I MEAN, THE THING THAT BRINGS PEOPLE TOGETHER, LIKE WE JUST REINVESTED WITH SPROLE PARK IS DOGS, RIGHT? I MEAN, I DON'T EVEN KNOW A DOG, BUT I'VE BEEN TO DOG PARKS TO WATCH OWNERS WITH THEIR DOGS, AND YET WE ONLY HAVE TWO DOG PARKS. 
          ONE THAT'S BEING RE RENOVATED FOR RIGHT. 
          TREE HOUSE AND THEN SPRAWL. 
          SO MAYBE THE THOUGHT IS BRING MORE FOCUS ON DOG PARKS TO ADDISON BECAUSE THAT WILL BRING PEOPLE TOGETHER THAT MAY BE RENTERS OR HOMEOWNERS OR BUSINESS. 
          JUST THOUGHT, ONE THING THAT COMES TO MIND FOR ME IS MAKING SOME OF OUR PARKS MORE INVITING. 
          A LOT OF 'EM ARE JUST LINEAR PARKS UNDER RIGHT OF AWAYS. 
          AND I, AND I KNOW WE CAN'T BUILD IN SOME OF THOSE RIGHT OF WAYS, BUT THERE ARE SOME AREAS WHERE I THINK WE COULD, UH, DO SOME REALLY SIMPLE THINGS. 
          MAYBE A LITTLE MORE CREATIVE LANDSCAPING TO CREATE SEATING AREAS. 
          THERE AREN'T MANY OF OUR PARKS THAT HAVE PICNIC TABLES TO INVITE PEOPLE WITH A PLACE TO SIT DOWN. 
          SO I THINK THERE'S SOME SIMPLE THINGS LIKE THAT. 
          UM, HAVE YOU EVER BEEN TO THE GATHERING PLACE IN TULSA? UH, IT'S AMAZING. 
          AND IT'S LIKE, IT'S LIKE A PARK WITH PARKS. 
          UM, AND GRANTED WE DON'T NEED TO SPEND FOUR $50 MILLION ON A PARK, BUT THE PRICE FROM REALLY SIMPLE THINGS WE CAN DO TO, TO CREATE LITTLE AREAS THAT APPEAL TO DIFFERENT AGES AND THINGS LIKE THAT. 
          I MEAN, YOU TOUCHED ON IT, BUT THERE'S, THERE'S A LOT OF LOW COST THINGS YOU CAN DO TO ACTIVATE SPACES. 
          AND, YOU KNOW, IT DOESN'T ALL HAVE TO BE REALLY HIGH END TOPNOTCH, UM, STUFF TO GET PLACES ACTIVATED OR, OR STARTING. 
          YOU CAN, YOU CAN MAKE THAT INCREMENTAL INVESTMENT AND ACTIVATE AND, AND GET SOME PEOPLE TOGETHER AND THEN INVEST AND GROW, YOU KNOW, GROW THAT OVER OVER TIME. 
          THAT'S SOME, SOME OF WHAT I SAW A LITTLE BIT OF SOME OF THE PART AND HAVE SEEN WHEN, WHEN I DID THE PARKS TOUR, UM, WITH JANA, UM, A MONTH OR SO AGO ON THE, THE PARK DEVELOPMENT FEE IS THERE, THERE'S DEFINITELY SOME OPPORTUNITIES TO, UM, TO ACTIVATE OR TO BEAUTIFY, I GUESS, FOR LACK OF A BETTER TERM, YOU KNOW, SOME OF THE, THE PUBLIC SPACES. 
          BUT FOR THE MOST PART IT'S, IT'S A REALLY GOOD MIX HERE OF QUALITY PUBLIC SPACE AND, AND GENTLE DENSITY. 
          LIKE, THIS IS NOT NEW YORK CITY. 
          THIS IS NOT A PLACE THAT'S GONNA OVERWHELM, OVERWHELM FOLKS. 
          SO, BUT THE, I THINK THE QUALITY PUBLIC SPACES AND THE, THE QUANTITY OF THEM AND A LOT OF SMALLER POCKET PARKS IS, THAT'S WHAT MAKES THE DENSITY IN ADDISON WORK IS YOU CAN HAVE MORE CONCRETE AND MORE DEVELOPMENT, BUT YOU ALSO HAVE THOSE, YOU KNOW, THOSE OPEN SPACES AS WELL, THAT YOU MAY NOT HAVE THE BACKYARD THAT YOU MIGHT HAVE IN A SUBURB, BUT YOU HAVE THE COMMUNITY GATHERING SPACES THAT ARE, I THINK IN TODAY'S WORLD, THAT SOCIAL INTERACTION IS GONNA BE EVEN MORE AND MORE CRITICAL. 
          UM, YOU KNOW, GOING, GOING FORWARD. 
          LAST ONE. 
          OH, ONE MORE. 
          SORRY. 
          SORRY. 
          THANK YOU, KEVIN. 
          UM, ONE OF THE THOUGHTS I HAD WHEN I SAW THIS QUESTION IS, IS MORE ALONG THE LINE OF THE INCREASING OUR SUPPLY OF PUBLIC SPACES, AND I CAN SEE SOME NEW DEVELOPMENT REDEVELOPMENT COMING, THAT'LL BE THE DRIVER OF, OF THAT QUESTION. 
          AND A FEW EXAMPLES ARE, UH, REDEVELOPMENT OF INWOOD ROAD, SPECIFICALLY WHERE TUESDAY MORNING, UH, RECENTLY VACATED. 
          AND THEN, UM, THE OTHER THOUGHT IS AS U D R CONTINUES THEIR, UM, DEVELOPMENT REDEVELOPMENT OF A TRIVIAN PARK, UM, I'M SURE WE'RE GONNA SEE, UH, SOME OF THAT GREEN SPACE CHANGE. 
          THANK YOU. 
          UH, LAST ONE, HOW MIGHT WE ATTRACT AND RETAIN BUSINESSES AND THEIR WORKFORCE? SO THIS IS, WE HAD THE, HOW DO WE REDEVELOP PROPERTIES EARLIER? THIS ONE GETS A LITTLE BIT MORE TO HOW DO WE ATTRACT AND RETAIN, UH, THE BUSINESSES AND WORKFORCE, THE, THE NEW FOLKS COMING INTO, INTO TO TOWN. 
          WE'VE TOUCHED ON THIS A LITTLE BIT ALREADY WITH SOME OF THE, WHETHER IT'S THE WALKABILITY COMPONENT, THE CONNECTIVITY COMPONENT, THE HAVING, UM, POCKET PARKS OR PUBLIC SPACE ADJACENT TO DEVELOPMENT. 
          UM, BUT IN THE CONVERSATIONS THAT YOU ALL HAVE WITH THE BUSINESS COMMUNITY, EITHER CURRENT BUSINESSES THAT ARE HERE THAT WANNA STAY HERE, OR MAYBE SOME THAT ARE, UH, WANTING TO COME TO TOWN, WHAT ARE, WHAT ARE SOME OF THE THINGS THAT GET BROUGHT UP THAT THEY'RE LOOKING FOR IN ADDISON? WELL, CERTAINLY ONE OF THE CHALLENGES IS WITH HOW MANY RESTAURANTS DO WE HAVE NOW? WHAT, 150? WE SAY 200, 200, 220. 
          OKAY. 
          220 RESTAURANTS. 
          UM, LET'S FACE IT, THEIR WORKFORCE CAN'T AFFORD TO LIVE IN ADDISON. 
          SO THAT'S AN ISSUE. 
          AND IF OUR EMPHASIS IS THAT WE ARE GOING TO BE ABLE TO BRING THEM IN AND WE WANNA HAVE THAT AS A PART OF OUR COMMUNITY, WE DON'T 
          [01:55:01]
HAVE A WAY FOR PEOPLE TO BE ABLE TO AFFORD TO LIVE HERE. 
          SO I THINK THE T O D IS GONNA BE A BIG ASSET TO THAT. 
          I THINK PEOPLE WILL BE ABLE TO COME IN FROM OTHER PLACES AND BE ABLE TO BE HERE. 
          I DON'T HAVE THE ANSWER, BUT IT'S CERTAINLY AN ISSUE THAT NEEDS TO BE BROUGHT UP. 
          AND AS FAR AS ATTRACTING NEW BUSINESSES, UH, I THINK THERE ARE SOME THAT ARE COMING IN. 
          UM, NIGHTHAWK IS, I THINK, A GREAT EXAMPLE OF THAT BECAUSE THE EMPLOYEES THAT THEY'RE BRINGING IN ARE ALL SIX FIGURE EMPLOYEES. 
          AND THOSE ARE ONES WE DON'T WANNA JUST COME TO WORK HERE. 
          WE WANT THEM TO BUY HOMES HERE. 
          WE WANT THEM TO EAT HERE AND, AND SPEND THEIR MONEY HERE. 
          SO I THINK BEING REALLY, UM, STRATEGIC ABOUT THE KINDS OF BUSINESSES THAT WE GO OUT AND SEEK AND BRING IN IS IMPORTANT. 
          YEAH, I, I KIND OF LOOK AT DAVID GAINES'S FAMILY. 
          OUR CITY MANAGER'S GOT YOUNG KIDS, HE'S NEW TO THE TOWN AND HE'S GONNA BE, HIS HAND'S GONNA BE FORCED FOR PRIVATE SCHOOLING OR AT HOME SCHOOLING. 
          SO HOW DO YOU SELL ADDISON WITH A YOUNG WORKFORCE WITH APARTMENTS, BUT NO SCHOOLING FOR THEIR KIDS? I THINK THAT'S THE BIGGEST CHALLENGE THE TOWN FACES. 
          . 
          I MEAN, WE'VE, THAT, AND IT KIND OF GETS TO, I THINK IT'S SOMETHING THAT WE'VE TALKED ABOUT A LITTLE BIT, BUT WHO, WHO IS ADDISON SERVING? AND, AND WHO HAS BEEN ADDISON SERVING IN THE PAST? AND, AND WHO DOES ADDISON WANNA SERVE GOING FORWARD? I MEAN, OBVIOUSLY THE, THE EDUCATION, THE SCHOOL ISSUE AND THAT, THAT'S A GAP IN HERE. 
          BUT ADDISON'S DONE WELL WITH, YOU KNOW, WITHOUT THAT. 
          BUT HOW DOES, HOW DOES LOOKING FORWARD CHANGE THAT IN TERMS OF, UM, BOTH. 
          I, I, I THINK, YOU KNOW, THE FOLKS THAT HAVE KIDS, BUT ALSO JUST THE YOUNGER GENERATIONS COMING UP, THEY'RE HAVING KIDS LATER, IF AT ALL. 
          UM, SO HAVING THOSE CONVERSATIONS ABOUT THE NEXT GENERATION OF FOLKS ON WHAT THEY'RE LOOKING FOR, UM, IS PART OF THAT TOO. 
          IT'S LIKE AS IF WE NEEDED A MONTESSORI SCHOOL HERE IN ADDISON, BASICALLY FOR THAT KIN TO CARE, BASICALLY THAT YOUNG GROUP THAT LEADS UP TO PRE-K, SOMETHING TO THAT EFFECT. 
          AND, AND THIS IS PROBABLY MORE OF AN ECONOMIC DEVELOPMENT, AND I DON'T KNOW, I DON'T WANNA PROCLAIM TO TELL THEM HOW TO DO THEIR BUSINESS BY ANY MEANS. 
          BUT, YOU KNOW, BIG CORPORATIONS, THE GOLDMAN SACHS, YOU KNOW, THAT WAS, THAT LAND DEVELOPER THAT OWNED THE APARTMENTS THAT WERE TORN DOWN FOR THAT SITE BECAME PART OF THE DEAL. 
          THEY DIDN'T JUST GO SELL TO THAT. 
          SO I, I MEAN, I JUST THINK THE ECONOMIC DEVELOPMENT GROUP NEEDS TO BE REALLY REGULARLY TAPPED INTO WHO'S CORPORATE RELOCATES TALKING WITH YOUR LOCAL OWNERS HERE. 
          I MEAN, WE HAVE TONS OF PLACES THAT I CAN THINK OF THAT WOULD BE GREAT SITES FOR CORPORATIONS TO COME HERE. 
          BUT YOU'VE GOT LANDOWNERS, COMMERCIAL OWNERS, WHATEVER. 
          I'M NOT GONNA, I, THAT MIGHT BE A RETAIL FACILITY, WHATEVER, THAT THEY DON'T WANNA GET RID OF THEIR SITE. 
          I MEAN, IT'S TOO VALUABLE TO THEM. 
          BUT IF YOU LOOK AT IT THAT, AND THEY BECOME THE INVESTMENT WITH THE NEXT, WHAT THEIR, YOU KNOW, THEIR CENTER OF THEIR BUILDING GETS WIPED OUT FOR. 
          I, I JUST THINK THAT'S SUPER IMPORTANT TO LOOK INTO. 
          AND LIKE I SAID, I DON'T KNOW HOW MUCH THE ECONOMIC DEVELOPMENT'S REALLY DOING. 
          I MEAN, I THINK THIS IS A BIG PIECE THAT THE ECONOMIC DEVELOPMENT HAS TO REALLY TIE IN ON AND MM-HMM. 
           AND I MEAN, THE HOUSING'S GOING TO BE AN ISSUE. 
          I MEAN, IT IS, BUT WE ALSO ARE HOW BIG, I MEAN, THERE'S, WE HAVE OLDER HOUSING THAT'S CHEAPER. 
          I MEAN, I THINK YOU'RE BACK TO, AGAIN, EVERYBODY WANTS TO LIVE IN THIS CLASS A DEAL ON THEIR $50,000 JOB. 
          AND IT, THE MATH DOESN'T WORK FOR THAT. 
          BUT THERE IS AFFORDABLE HOUSING HERE. 
          IT MIGHT NOT BE THE PRETTIEST. 
          AND, AND WE ARE SO CENTRALLY WELL LOCATED. 
          THEY, THERE'S, IT'S CLOSE TO LIVE SOMEWHERE ELSE THAT MIGHT BE A LITTLE MORE AFFORDABLE. 
          KU MAYOR, I WANT TO, I WANNA ASK A QUESTION HERE OF THE CITY MANAGER. 
          WHEN, WHEN IS OUR NEXT CITIZEN SURVEY GOING TO BE? IS, IS IT SCHEDULED OR WE HAVE THAT ON THE, ON THE HORIZON. 
          NOT CURRENTLY SCHEDULED. 
          WE HAVEN'T DISCUSSED THAT RECENTLY, BUT CERTAINLY SOMETHING WE CAN ADDRESS PRETTY SOON AND COME UP WITH A, A PLAN. 
          RIGHT. 
          SO I'D ASK KEVIN TO AT LEAST TAKE A LOOK AT THE PREVIOUS TWO, TWO SURVEYS. 
          THEY, UH, THERE'S A LOT OF INSIGHT IN THERE. 
          YOU KNOW, I THINK WE SCORED PRETTY LOW AND, UH, PLACE TO RAISE CHILDREN BECAUSE OF THAT. 
          YEAH. 
          OWNING IT. 
          WE'RE D I D WE CAN'T CHANGE THAT COMPONENT OF IT. 
          SO YOU HAVE TO LOOK TO ALTERNATIVES, MONTESSORI OR THEY ARE PRIVATE. 
          I MEAN THAT WE'RE NOT CHANGING THAT FOLKS . 
          I MEAN, YEAH, THAT'S NOT GONNA CHANGE. 
          AND, AND WE'RE NOT GONNA BE THE HIGHLAND UNLESS YOU WOULDN'T BE HIGHLAND PARK AND BUST AT YOUR OWN SCHOOL DISTRICT. 
          AND I DON'T THINK WE DO. 
          AND THAT'S PROBABLY NOT GONNA, EVEN IF WE DO HAVE ANOTHER SURVEY, THAT'S PROBABLY NOT GONNA CHANGE. 
          YEAH, CERTAINLY. 
          WE'RE, WE'RE GONNA GET, WE CAN GET SOME MORE INPUT ON A, ON ANOTHER SURVEY. 
          I THINK MARLEY, UH, THANK YOU MAYOR. 
          UM, YOU KNOW, THE THOUGHTS I HAD WHEN I SAW THIS QUESTION IS, IS SUPER AMENITIES, MOBILITY. 
          WE'VE GOT AN EDUCATED WORKFORCE IN TOWN AND ALL AROUND US. 
          UM, 
          [02:00:01]
CENTRAL LOCATION, MAYBE I MENTIONED THAT TWO OR THREE TIMES CENTRAL LOCATION. 
          IT HELPS US BIG TIME. 
          AND FOR THOSE THAT ARE AFFILIATED, UH, RELATED WITH THE AIRPORT, UM, TO ME THOSE ARE, THOSE ARE SOME OF OUR STRENGTHS AS FAR AS, UH, ATTRACTING AND RETAINING. 
          SURE. 
          UH, THE PREVIOUS FOUR QUESTIONS I THINK WILL DRIVE THIS ONE BIG TIME. 
          AND THEN, UH, BIG THING IS CERTAINLY STAFF WORK, ECONOMIC DEVELOPMENT STRATEGY, PUTTING MONEY INTO THAT, PUTTING THE INVESTMENT THERE, AND THEN JUST TO ASK 'EM, ASK THE BUSINESSES. 
          I MEAN, A LOT OF, A LOT OF THAT RESEARCH AND THAT'S PART OF ECONOMIC DEVELOPMENT. 
          SO I THINK WE'RE ON THE RIGHT TRACK THERE. 
          IT'S MORE OF A, IT'S MORE OF THE STRATEGY STUFF, NOT SO MUCH COMPREHENSIVE PLAN. 
          I DID FIND IT A LITTLE INTERESTING JUST IN THAT CONVERSATION THAT IT TOOK A WHILE BEFORE THE AIRPORT CAME UP. 
          I MEAN, THAT'S A UNIQUE ASSET RESOURCE THAT ADDISON HAS THAT A LOT OF PLACES DON'T, THAT YOU REALLY NEED TO LEVERAGE. 
          SO I, I JUST WANNA, CHALLENGES TOO. 
          I MEAN, YOU GET INTO A LOT OF HEIGHT RESTRICTION ISSUES AND I MEAN, IT AFFECTS THE INWOOD REDEVELOPMENT THAT'S SO HIGH ON EVERYBODY'S LIST. 
          I MEAN, SO IT'S POSITIVES AND NEGATIVES THAT COMES WITH IT. 
          SO I LIKE TO MAKE ONE POINT BECAUSE AS WE'RE HAVING THESE CONVERSATIONS, WE CAN SEE THAT IT IS COMPREHENSIVE, THAT FROM A STAFF PERSPECTIVE, IT'S HITTING ON EVERY DEPARTMENT IN TOWN. 
          SO AS WE, AS KEN MENTIONED EARLIER, WE HAVE A NEW ECONOMIC DEVELOPMENT DIRECTOR WHO JUST GOT ON BOARD THREE WEEKS AGO. 
          HE'S GONNA BE HEAVILY INVOLVED IN THIS PROCESS. 
          I THINK WE SAW ALMOST EVERY QUESTION TOUCHED ON ECONOMIC DEVELOPMENT AS WE WENT THROUGH THE PROCESS. 
          SAME WITH PARKS. 
          JANA, OUR PARKS DIRECTOR IS GONNA BE HEAVILY INVOLVED IN THIS PROCESS. 
          ALMOST EVERY QUESTION TOUCHED ON PARKS IN SOME FORM OR FASHION. 
          SO, UH, WHILE THIS MEETING IS AN INTRODUCTION MEETING AND WE'RE DOING THE HIGH LEVEL CONVERSATION, AND YOU SEE KEN UP THERE, YOU SEE ME HERE, IT'S REALLY WIDESPREAD. 
          OUR DIRECTORS ACROSS THE BOARD WILL BE INVOLVED. 
          SO THIS IS GREAT CONVERSATION. 
          I JUST WANT TO MAKE SURE YOU UNDERSTAND THAT. 
          AND AS WE HAVE THOSE IN DEPTH CONVERSATIONS ON ECONOMIC DEVELOPMENT, WE'LL BE ABLE TO TALK ABOUT IT. 
          WE'LL TALK ABOUT HOW WE'RE BEING MORE PROACTIVE THAN WE HAVE BEEN PRIOR TO YOUR POINT. 
          SO, UH, WANTED TO POINT THAT OUT SO YOU DON'T GET A MISCONCEPTION OF WHAT THIS PROCESS WILL BE LIKE MOVING FORWARD FROM A STAFF PERS UM, PERSPECTIVE. 
          IT'S, YEAH, AND I, AND I, SORRY, GO AHEAD. 
          I, I SAY, YOU KNOW, FOR US TO BE ABLE TO ATTRACT AND RETAIN AND CONTINUE TO DO THAT, WE'VE GOTTA HAVE A SAFE, VIBRANT, ATTRACTIVE COMMUNITY. 
          IT'S GOTTA BE SAFE AND IT'S GOTTA BE SAFE. 
          I SAY IT'S GOTTA BE SAFE AND PEOPLE NEED TO FEEL SAFE BECAUSE WE WANNA MAKE A WALKABLE THAT IF THEY DON'T FEEL SAFE GETTING OUT AND WALKING DOWN THE SIDEWALK, IT DOESN'T MATTER. 
          AND THEN THEY WILL FIND SOMEPLACE ELSE TO GO. 
          SO THAT'S GOTTA BE NUMBER ONE PRIORITY FOR ME. 
          DARREN, DID YOU HAVE SOMETHING? DARREN, DID YOU HAVE SOMETHING? NO, I'M GOOD. 
          THANK YOU. 
          SORRY. 
          OKAY. 
          DID YOU BOW, DID YOU SAY SAFE, MIKE SAFE IS KIND OF IMPORTANT TO ME. 
          YEAH. 
          ANYTHING ELSE FROM ANYBODY ON THAT ONE? JUST, YEAH, JUST TO WRAP US UP, WE DO HAVE, UM, MEETINGS ALL DAY TOMORROW WITH, WITH ALL THE DEPARTMENT HEADS AND THE STATE MANAGER'S OFFICE. 
          AND IT IS, I MEAN, WE VIEW THIS AS A TRULY COMPREHENSIVE PLAN. 
          AND YOU KNOW WHAT, UM, SOMETIMES WE'LL COME IN AND, AND WE'LL, THEY'LL JUST SAY, OH, WELL HERE'S OUR ECONOMIC DEVELOPMENT STRATEGIC PLAN OVER HERE AND HERE'S OUR CAPITAL IMPROVEMENT PLAN OVER HERE. 
          AND WE JUST DID A PARKS PLAN OVER HERE. 
          AND, YOU KNOW, CAN YOU JUST HAVE THE COMP PLAN FOCUS ON THESE TWO OR THREE THINGS. 
          UM, YOU GUYS HAVE SOME GREAT RECENT PLANS LIKE THE PARK, UH, THE TRAIL MASTER PLAN THAT WE WANT TO INTEGRATE INTO IT. 
          UM, BUT ONE OF THE THINGS WE'RE GONNA TALK WITH STAFF TOMORROW IS, IS EVERY DEPARTMENT NEEDS TO CONNECT TO THE, IT'S REALLY GOING TO BE COMPREHENSIVE AND THE CITY MANAGER'S OFFICE AND, AND EVERYBODY'S GONNA LOOK AT THIS AS A LIVING DOCUMENT, AND YOU ALL ARE GONNA LOOK AT THIS. 
          ALL THE DEPARTMENTS HAVE TO SEE, JUST LIKE WE'RE TALKING ABOUT, WE WANT RESIDENTS TO LOOK AT THIS AND CONNECT WITH THE DOCUMENT WE WANT, WE NEED EVERY DEPARTMENT TO SEE HOW THEIR INPUT HAS, HAS INFORMED THIS DOCUMENT AND THEN HOW, WHAT ROLE THEY'RE GONNA PLAY IN THE IMPLEMENTATION, UM, OF IT. 
          SO YEAH, WE'RE EXCITED TO MEET WAYNE TOMORROW AND PROBABLY GONNA ASK HIM SOME QUESTIONS THAT HE DOESN'T KNOW THE ANSWERS TO YET. 
          UM, BUT, UM, WE'LL SEE. 
          SO THAT'S, THAT'S ALL WE HAVE. 
          JUST TO WRAP US UP, WE DO HAVE THAT COMMUNITY MEETING TOMORROW. 
          UM, I ALWAYS, I THINK IT'S REALLY IMPORTANT FOR RESIDENTS IN THE COMMUNITY TO SEE THEIR OFFICIALS AT THESE TYPES OF, OF EVENTS. 
          IT'S BEEN PROMOTED AS A, AS A PUBLIC MEETING. 
          SO, UM, EVEN IF ALL YOU ALL DO IS COME AND JUST LISTEN, UM, I, I THINK THEY'RE, THEY'RE ALWAYS VERY INFORMATIVE CONVERSATIONS AND I MEAN, YOU GUYS CAN SEE WHAT PEOPLE ARE WRITING TO THESE SAME QUESTIONS AND STICK 'EM UP THERE AND YOU MIGHT KNOW SOMEONE AND YOU SEE WHAT THEY WRITE, AND YOU CAN IMMEDIATELY START TO CONNECT SOME DOTS THAT MAYBE WE, WE CAN'T INITIALLY. 
          SO I, I'D LOVE TO SEE EVERY SINGLE ONE OF YOU GUYS THERE TOMORROW NIGHT AS WELL. 
          AND SOME OF THIS WILL BE REPETITIVE, BUT, BUT AGAIN, THIS TOMORROW NIGHT IS ABOUT LISTENING AND, AND GETTING INPUT FROM THE, THE COMMUNITY. 
          SO I, UH, I'LL JUST WRAP US UP. 
          I, WE'VE GONE TILL NINE O'CLOCK. 
          THIS HAS BEEN A LONG ONE. 
          AND, UM, I ALWAYS, I LIKE TO START MEETINGS LIKE THIS AND END THEM WITH JUST SAYING THANK YOU. 
          I MEAN, YOU GUYS, THAT YOU TAKE TIME OUTTA YOUR BUSY LIVES AND 
          [02:05:01]
YOUR BUSY DAY TO DO THIS. 
          AND, UM, ANYBODY IN THE COMMUNITY THAT'S WATCHING THIS NEEDS TO APPRECIATE THE TIME THAT YOU ALL PUT IN. 
          AND, UM, I HOPE THIS IS THE BEGINNING OF A BEAUTIFUL FRIENDSHIP. 
          SO IT'S CHEESY, BUT WE DO WANNA GET TO KNOW YOU ALL AND, UM, WE WANNA DO EVERYTHING THAT WE CAN AS A TEAM TO, TO MAKE THIS A PLAN THAT IS ADDISON'S PLAN AND THAT YOU GUYS LOOK BACK ON A YEAR AND A HALF FROM NOW IS DOING EVERYTHING THAT THE CITY MANAGER SAID THIS, THIS NEEDS TO BE A MEANINGFUL, MEANINGFUL DOCUMENT, UM, PROCESS, UM, INCLUDED. 
          SO LOOK FORWARD TO GETTING TO KNOW YOU GUYS AND, AND WORKING WITH YOU MORE OVER THE NEXT YEAR. 
          THANK Y'ALL. 
          THANK YOU, KEVIN. 
          AND, UH, JUST FOR, WE'RE NOT QUITE DONE, BUT JUST FOR THE SAKE OF BEING THOROUGH, UH, WE NEED TO OPEN IT UP FOR A PUBLIC HEARING, A PUBLIC MEETING JUST FOR ANYBODY IN THE PUBLIC WOULD LIKE TO SPEAK TO THE COUNCIL AND P AND Z, YOU CAN DO SO NOW. 
          TAKE THAT AS A NO, KEVIN. 
          THANK YOU CATHERINE. 
          THANKS JADE. 
          KEN, EVERYBODY. 
          THANK YOU. 
          AND, UH, THIS AT, UH, 9 0 6. 
          I'LL ADJOURN THE MEETING OF THE CITY COUNCIL. 
          YOU WANNA DO THE SAME? CHRIS, I WILL ADJOURN THE MEETING FOR THE P AND Z AS WELL. 
          THANKS EVERYBODY. 
          HAVE A GOOD NIGHT.
* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.