Nov 15, 2022 Planning & Zoning Commission

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I'M GONNA CALL THIS REGULAR MEETING OF

[1. Call Meeting to Order]

IT'S TUESDAY, NOVEMBER 15TH, 2022, 6:30 PM HERE AT TREEHOUSE.

AS WE DO AT THE BEGINNING OF EACH MEETING, PLEASE STAND AND JOIN ME IN THE PLEDGE OF ALLEG, PLEDGE OF ALLEGIANCE, THE UNITED STATES OF AMERICAS.

IT'S EITHER REPUBLIC SAM'S NATION NATION, GOD IN VISIBLE WITH LIBERTY JUSTICE AS ALL.

I WANT TO THANK ALL OF OUR GUESTS THAT ARE HERE TONIGHT, AND DO WE HAVE ANYONE WHO'S GOING TO, WHO'S NOT A, WHO'S A NON-A, WHO WANTS YOU TO SPEAK, DO YOU KNOW OF? NO, SIR.

OKAY.

ALL RIGHT.

[ Consent Agenda: All items listed under the Consent Agenda are considered routine by the Planning and Zoning Commission and will be enacted by one motion with no individual consideration. If individual consideration of an item is requested, it will be pulled from the Consent Agenda and discussed separately.]

WE HAVE TWO ITEMS UNDER A CONSENT AGENDA.

THESE ARE THE TO CONSIDER ACTION ON THE MINUTES FROM THE OCTOBER 18TH, 2022, PLANNING, ZONING, COMMISSION MEETING.

SECOND ITEM IS TO CONSIDER ACTION ON A REAT OF LOTS, 18 X ONE AND 18 X DASH TWO BLOCK F OF THE ADDISON GROVE EDITION, COMPRISING 1.24 ACRES, SITUATED IN THE THOMAS CHENOWETH SURVEY, ABSTRACT NUMBER 2 73, AND LOCATED NORTH OF BELTWAY DRIVE AND EAST OF MAGNOLIA STREET.

THIS IS CASE R 2 22 4 SLASH ADDISON GROVE EDITION 18 RUN ROAD.

DO HEAR A MOTION TO APPROVE THE CONSENT AGENDA? MAY TO APPROVE ALL.

SECOND, SECOND, LET NANCY TAKE THE TIE.

ALL THE FAVORS.

AYE.

AYE.

OPPOS SAY AYE.

EXTENSIONS.

PERIOD.

ALL RIGHT.

[3. Hold a Public Hearing, Present, Discuss, and Consider Action on a Recommendation regarding an Ordinance Approving a Special Use Permit (SUP) for Property Located at 5100 Belt Line Road, Suite #600 that is currently zoned Planned Development (PD), through Ordinance Nos. O12-002 and O20-08, to allow Indoor Miniature Golf and a Restaurant with the Sale of Alcoholic Beverages for On-Premises Consumption. Case 1864-SUP/5100 Belt Line Road, Suite #600 (Puttshack).]

THIS IS ITEM THREE.

TO HOLD A PUBLIC HEARING PRESENT AND DISCUSS AND CONSIDER ACTION ON A RECOMMENDATION REGARDING AN ORDINANCE APPROVING A SPECIAL USE PERMIT, U P FOR PROPERTY, LOCATED AT 5,100 BELTLINE ROAD, SUITE NUMBER 600.

IT IS CURRENTLY ZONED PLANNED DEVELOPMENT PD TO ORDINANCE NUMBERS OH ONE TWO DASH 0 0 2 IN OH TWO ZERO DASH ZERO EIGHT TO ALLOW INDOOR MINIATURE GOLF AND A RESTAURANT WITH A SALE OF ALCOHOLIC BEVERAGES FOR ON PREMISES CONSUMPTION.

THIS IS CASE 1864 SLASH 5,100 BELTLINE ROAD, SUITE NUMBER 600 PUTT SHACK.

SO, KEN, GIVE US THE STAFF REPORT, PLEASE.

GOOD EVENING, COMMISSIONERS.

KEN SCHMIDT, DIRECTOR OF DEVELOPMENT SERVICES FOR THE TOWN OF ADDISON.

UH, THIS REQUEST, UH, IS FOR A, UH, SITE AND THE VILLAGE ON THE PARKWAY DEVELOPMENT, UH, WHICH IS GENERALLY LOCATED AT THE SOUTHEAST CORNER OF BELTLINE ROAD AND THE DALLAS NORTH TOLLWAY.

UH, THE SITE IN QUESTION IS THE, UH, FORMER, UH, 20 HOUR FITNESS LOCATION AT THE SOUTHWEST QUADRANT, UH, OF VILLAGE ON THE PARKWAY IMMEDIATELY TO THE NORTH OF THE PARKING STRUCTURE IN THAT.

SO, SO WITH THIS REQUEST, UH, THE APPLICANTS CUT SHACK IS, UH, REQUESTING AN SEP, UH, FOR INDOOR ENTERTAINMENT, UH, SPECIFICALLY, UH, MINIATURE GOLF, AND THEN ALSO, UH, TO ESTABLISH A RESTAURANT AND TO SELL, UH, ALCOHOL FOR ON-PREMISES CONSUMPTION.

UH, SO, UH, WITH THE, UH, SITE IN QUESTION, UH, IT WAS INITIALLY ZONE PD, UH, FROM LOCAL RETAIL BACK IN 1966.

UH, IN 2012, THERE WAS A MAJOR REINVESTMENT EFFORT IN THE VILLAGE ON THE PARKWAY DEVELOPMENT.

AND THAT WAS INITIATED, UH, BY A NEW PD, UH, WHICH WAS, UH, USED TO FACILITATE THAT EFFORT.

AND THEN, UH, IN 2020, THE COMMISSION, UM, UH, AND ULTIMATELY THE COUNCIL APPROVED A, UH, PD AMENDMENT TO ACCOUNT FOR A DEVELOPMENT PLAN FOR A, UH, PROPOSED OFFICE AND RETAIL SPACE, BUT THEN ALSO TO AMEND THE PARKING REQUIREMENTS, UH, FOR THE ENTIRE CENTER TO ESTABLISH A MIXED USE PARKING RATIO.

UH, SO TONIGHT WE DO HAVE PUT SHACK, UM, A, UH, VERY MUCH TECH INFUSED, UM, UH, ENTERTAINMENT AND CULINARY CONCEPTS, UH, THAT, UH, IS, UH, VERY SIMILAR TO, UH, SOMETHING WE'RE, MOST OF US ARE FAMILIAR WITH TOP GOLF.

UM, UH, BUT, UH, THIS CONCEPT WAS, UH, UH, ESTABLISHED IN GRAPE BRITAIN, UH, HAS ESTABLISHED, UH, STATESIDE LOCATIONS, UH, SEVERAL MAJOR METRO AREAS ACROSS THE UNITED STATES.

THIS IS THE FIRST DFW LOCATION PROPOSED.

UH, THEY ALSO HAVE OTHER SITES IN DEVELOPMENT AS WELL.

UH, WITH THIS CONCEPT, UH, THEY ARE GOING TO BE OCCUPYING,

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WITHIN THAT EXISTING SPACE, UH, THAT WILL INCLUDE, UH, FOUR MINIATURE GOLF COURSES, A SERIES OF FREESTANDING GAMES THAT, UH, ATTENDEES, UH, CAN PARTICIPATE IN, UH, THREE BAR AREAS AND THREE DINING AREAS.

IT WILL HAVE SUBSTANTIAL SEATING AS THIS IS A, A DESTINATION ENTERTAINMENT CONCEPT, UH, ACCOMMODATING, UH, 376, UM, UH, CUSTOMERS INDOORS.

AND OF COURSE, ALCOHOL, UH, SALES IS PROPOSED.

IT'S OPERATING HOURS WILL BE CONSISTENT WITH MANY OF THE RESTAURANT ESTABLISHMENTS IN VILLAGE ON THE PARKWAY.

11:00 AM TO MIDNIGHT, UH, SUNDAY THROUGH WEDNESDAY, AND THEN THEY'LL, UH, STAY OPEN A LITTLE LATER, UH, ON THE WEEKENDS, UH, THURSDAY THROUGH SATURDAY UNTIL 2:00 AM.

UH, SO WITH THIS SITE, UH, THE EXISTING, UH, PARKING SUPPLY, UH, COMPLIES, UH, WITH, UH, THE MIXED USE PARKING STANDARDS ESTABLI FOR VILLAGE ON THE PARKWAY.

UH, WITH THEM NOT ADDING ADDITIONAL FLOOR AREA, UH, ADDITIONAL PARKING SUPPLY WAS NOT REQUIRED TO SUPPORT THIS CONCEPT.

AS WE FREQUENTLY DISCUSS WITH VILLAGE ON THE PARKWAY, UH, THERE ARE UNIQUE CHALLENGES WITH REGARDS TO DEMAND FOR THAT PARKING SUPPLY.

UH, I THINK THIS USE IS WELL SITUATED WHERE IT IS, AND THAT IT IS IMMEDIATELY ADJACENT TO THE PARKING STRUCTURE.

SO THAT IS A VERY COMPLIMENTARY, UM, UH, LAND USE PROGRAM, UH, HERE.

AND THEN THE OTHER THING THAT WE'VE ADDRESSED AND THAT WE FREQUENTLY HAVE TO ADDRESS ON VILLAGE, IN VILLAGE ON THE PARKWAY IS HANDICAP PARKING.

UM, SO THERE IS SOME EXISTING HANDICAP PARKING, UM, AT THE WESTERN EDGE OF THE SITE, AND THEN A LITTLE BIT ON, UH, THE, UH, NORTHERN EDGE.

UM, BUT WITH OUR RECOMMENDATIONS, WE'LL BE, UH, REQUESTING ADDITIONAL HANDICAP PARKING, PRIMARILY TO ALIGN WITH THE, UH, NEW PRIMARY ENTRYWAY, UH, FOR THIS SPACE, WHICH WOULD BE AT THE EASTERN FACADE.

UH, SO WITH REGARDS TO OPEN SPACE AND LANDSCAPE, UM, THIS IS A, UH, VERY DEVELOPED SITE.

SO THERE'S NOT A LOT OF OPPORTUNITY WITH THAT EXISTING BUILDING AND EXISTING PARKING, UH, TO ADD, UH, SUBSTANTIAL LANDSCAPE.

AND IN FACT, UH, THIS, UH, PROPOSAL IS, UM, REQUESTING A MI MODIFICATION TO REDUCE LANDSCAPE.

UH, WHAT IS BEING REDUCED IS NOT SHRUB AREA.

UH, IT'S NOT TREES.

UH, REALLY WHAT IS BEING REMOVED IS TURF.

AND IT'S REALLY BEING REMOVED AT THE EASTERN EDGE OF THE SITE TO ACCOUNT FOR A, UH, TRUE PRIMARY ENTRYWAY AT THAT EASTERN EDGE.

SO CONVERTING, UM, EXISTING TURF, UH, TO PROVIDE FOR THAT ENTRYWAY.

AND, AND SOME NEW, UH, PLANTER BEDS WILL BE PROVIDED THAT YOU SEE ON THE EAST SIDE.

AND, UM, SOME, UH, ADDITIONAL PLANTING AREA WILL BE PROVIDED ON THE SOUTHWEST SIDE, UH, UH, REPLACING AN EXISTING, UH, STAIR, UH, SET OF STAIRS.

THE OTHER, UH, UH, ITEM OF SIGNIFICANCE WITH REGARDS TO LANDSCAPE, UH, UH, THE MOST PROMINENT LANDSCAPE FEATURE THAT EXISTS CURRENTLY IS A SERIES OF SIX ITALIAN CYPRESS TREES ALONG THE SOUTHERN EDGE IS REALLY PROBABLY AN EFFORT TO ADDRESS THE BLANK WALL, UH, THAT, THAT SOUTHERN EDGE, UH, PRESENTS.

UH, THOSE WOULD BE NICE TO PRESERVE.

BUT DUE TO THEIR DISEASE AND POOR CONDITION, UH, THEY ARE NOT IN, UM, UH, A STATE OF HEALTH THAT WOULD SUGGEST THAT THEY SHOULD BE PRESERVED.

SO IN LIEU OF MAINTAINING DYING TREES, UH, WE HAVE REQUESTED THE APPLICANT REPLACE THOSE TREES, UH, WITH, UH, SOME SKYROCKET UNA PRO TREES THAT WILL PROVIDE A CONSISTENT LOOK, BUT ALSO PROVIDE A, UM, A SPECIES THAT IS MORE COMPATIBLE WITH, WITH OUR REGION.

UH, SO THE APPLICANT HAS AGREED TO DO THAT.

UM, WITH THE FACADES, UM, THE, THE MOST PROMINENT CHANGES IS FIRST THE COLOR SCHEME.

SO RIGHT NOW IT'S, UH, WHITE BEIGE AND, AND REALLY CONSISTENT, UH, IN THAT COLOR THROUGHOUT, UH, UH, BOTH THE, UH, SOUTHERN AND EASTERN FACADE.

SO THAT WILL BE CHANGING, AND YOU'LL SEE IT IN THE RENDERING TO A BLACK AND SILVER COLOR SCHEME.

UM, NOT INCONSISTENT WITH THE SURROUNDING CONTEXT.

WHILE THERE ARE A LOT OF WHITE BUILDINGS IN THAT AREA, YOU'LL SEE RA SUSHI FOR EXAMPLES, BROWN.

SO THERE, IT WILL INTRODUCE A NEW MIX OF COLOR THAT IS STILL COMPATIBLE WITH THE CENTER.

AND THEN THE BIGGEST CHANGE WILL BE THE, THE EASTERN FACADE, THE PRIMARY ENTRYWAY.

UH, THEY'LL BE, UM, CREATING, UH, A NEW, UH, OPENING, UH, FOR THE, UH, ENTRY AND THEN ALSO PROVIDING FOR CANOPY AND, AND SOME SUBSTANTIAL GLAZING, UM, AT THE ENTRYWAY.

AND THEN ALSO, UH, SOME ROLL UP DOORS AT THE NORTHEAST QUAD OF THE BUILDING TO ALLOW

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UH, AND HERE YOU SEE THAT WITH THE RENDERING, UH, THE CANOPY, A ROLL UP DOORS AND BE RIGHT HERE.

AND THEN HERE YOU SEE THE PRIMER WITH THE CANOPY, THE STAIRWELL, AND THE RAMP, AND ALL OF THE LANDSCAPE IS YOU SEE AS THE NEW, THE NEW PLANTING AREAS THAT THEY'VE ESTABLISHED.

SO WITH THIS CASE, UM, WE NOTIFIED ADJACENT PROPERTY OWNERS IN ACCORDANCE WITH TOWN AND STATE REQUIREMENTS.

UH, EIGHT NOTICES WERE SENT OUT.

UH, WE DID NOT RECEIVE A RESPONSE.

UH, STAFF DOES RECOMMEND APPROVAL OF THIS REQUEST.

IT WILL BE A GREAT ADDITION TO A VERY POPULAR CENTER, UH, REALLY A, A DESTINATION ENTERTAINMENT CONCEPT THAT, UH, I THINK WILL, WILL BE, UM, UH, VIEWED, UH, FAVORABLY AND, AND BE VERY POPULAR, UH, IN THE CENTER.

UM, AND WE DID, UH, ESTABLISH SOME CONDITIONS, SOME OF OUR TYPICAL CONDITIONS, BUT THEN A COUPLE THAT ARE UNIQUE TO THIS PARTICULAR PROPOSAL.

FIRST ONE BEING THAT THE APPLICANT SHALL NOT USE ANY TERMS OR GRAPHIC DEPICTIONS THAT RELATE TO ALCOHOLIC BEVERAGES IN ANY EXTERIOR SIGNAGE.

UH, SECOND RELATING TO THE REPLACEMENT OF THE EXISTING, UH, CYPRESS TREES, UH, WITH THE SKYROCKET JUNIPER TREES, UH, ACHIEVING A MINIMUM HEIGHT OF 10 FEET AT PLANTING.

AND THEN THE FINAL ONE IS, UH, TO PROVIDE, UH, THREE MINIMUM OF THREE, UH, HANDICAP ACCESSIBLE PARKING SPACES, UH, ADJACENT TO THE PRIMARY ENTRANCE AT THE EASTERN FACADE.

AND THEN, UH, ENSURING THAT APPROPRIATE, UM, PEDESTRIAN PATHWAYS THAT MEET ADA STANDARDS ARE ACCOMMODATED.

UH, WE DO HAVE REPRESENTATIVES FROM PUTT SHACK, UH, WITH US TONIGHT IF YOU HAVE ANY QUESTIONS FOR THE APPLICANT.

AND OF COURSE, I WOULD BE HAPPY TO ANSWER ANY QUESTIONS THE COMMISSION HAS AS WELL.

THANK YOU, COMMISSIONERS.

HAVE ANY QUESTIONS FOR CAM THIS TIME? I DO.

UM, SO IT SAYS 376 SEATS, BUT WHAT'S THE CAPACITY FOR PEOPLE BEING IN THERE? IN OTHER WORDS, IF THERE'S BARS AND THE GOLFING, IS THAT INCLUDED IN THE 3 76 OR IS THERE, UH, IT'S PROBABLY GREATER.

UH, WE DETERMINE THAT DURING BUILDING PERMIT REVIEW.

SO IT'LL BE BASED ON, UH, THE, UH, BUILDING OCCUPANCY CLASSIFICATION AND THE AMOUNT OF FLOOR AREA THAT THEY PROVIDE.

UH, SO THAT WILL DETERMINE THE, THE CAPACITY AS AN OCCUPANCY AS IT RELATES TO FIRE CODE CONSIDERATIONS.

SO DO WE KNOW HOW MANY, UM, PLACES AND VILLAGE ON THE PARKWAY IN THAT AREA SELL ALCOHOL? IS IT VIRTUALLY ALL IN THE, UH, I WOULD SAY MOST RESTAURANTS, UM, AND THE GROCERY STORE, OF COURSE.

I'M NOT AWARE OF ANY RESTAURANTS IN VILLAGE ON THE PARKWAY THAT DO NOT.

IS THERE SOMEONE, IS THERE AN APPLICANT HERE TONIGHT? WOULD YOU, LIKE, DO YOU HAVE A PRESENTATION OR DO YOU JUST TAKE QUESTIONS? I JUST TAKE QUESTIONS FOR THE TIME BEING.

YOU COULD STAND UP AT THE PODIUM.

PLEASE GIVE US YOUR NAME AND YOUR ADDRESS, YOU AND EVERYONE.

UH, MY NAME IS DOMINIC CRESPO.

I'M A VP DESIGN AND CONSTRUCTION FOR POT SHACK, AND I LIVE AT SIX 11 ROCK HILL ROAD IN PROSPER, TEXAS.

OKAY.

YOU HAVE ANY QUESTIONS FOR THE QUESTION'S? SO, UM, YEAR IN, HOW MANY OTHERS FATE AND HOW LONG HAVE YOU BEEN OPERATING? SO THE CONCEPT STARTED IN 2018 IN LONDON.

UH, SAME BROTHERS THAT HAD INVENTED TOP GOLF ACTUALLY CREATED THE CONCEPT AND THEY TOOK THE LITTLE NOTION OF A MICROCHIP SET OF A GOLF BALL.

THEY HAD RFID TECHNOLOGY BACK THEN, AND THEY LITERALLY WENT TO THE NEXT LEVEL INSTEAD OF JUST A PASSIVE MICROCHIP INSIDE, THEY ACTUALLY DEVELOPED A FULL BLOWN COMPUTER INSIDE THE GOLF BALL NOW.

AND THAT GOLF BALL SPEAKS TO THE GAME AND THEY CREATED SUCH AN AMAZING GAME.

SO THAT CONCEPT, AND THEY OPENED FOUR IN LONDON AND THEY'RE DOING FANTASTIC.

THEY'RE JUST RECEIVED WITH THE PUBLIC AND THEY HAVE FUN INTERACTIVE GOLF BALLS WITH EACH ONE WANTED TO LIKE CONNECT FOUR BOWLING, BUT THEY'RE ALL INTERACTIVE.

AND THE SECOND YOU PLACE THAT GOLF BALL ON THE LITTLE TEE BOX, IT KNOWS YOUR, IT HAS YOUR NAME TIED INTO IT.

AND SO IT THROUGH THE WHOLE ENTIRE PROCESS AND IT KEEPS SCORES FROM THE VERY OWN NEW SYSTEMS THAT CAN ACTUALLY DO THAT.

UH, THERE'S NO OTHER CONCEPT OTHER THAT CAN ACTUALLY KEEP THE SCORE TO THE POINT WHERE ACTUALLY YOU CAN DETECT IF YOU'RE CHEATING OR NOT.

I GUESS LIKE EVERYBODY'S COMPETITIVE WALKING BACK TO THE GOLF BALL, WHETHER IT'S SURE, WHATEVER OR NOT.

IT READS THIS MM-HMM.

.

SO IT'S ACTUALLY QUITE SAVVY WHEN IT COMES TO TECHNOLOGY, BUT THEY OPENED UP FOREIGN LONDON DID QUITE WELL, AND THEY STARTED THE PROCESS OF COMING OVER TO THE US AND START BRINGING THE CONCEPT OVER HERE.

BUT THEN OF COURSE, COVID DID, AND THEY WERE STARTING IN THE PROCESS OF BUILDING ONE IN ATLANTA AND THEREAFTER CHICAGO.

THEY OPENED THOSE TWO UP, UH, JUST SHORTLY AFTER 2020, JUST HIT THE ONE YEAR ANNIVERSARY FOR THE ONE IN CHICAGO.

AND THEN WE JUST RECENTLY OPENED UP ONE IN MIAMI, THE BRICK CITY CENTER, AND THEN IN BOSTON AS WELL IN THE SEAPORT DISTRICT.

AND FROM THERE WE'RE ALSO UNDER CONSTRUCTION IN HOUSTON, DENVER, SCOTTSDALE, PITTSBURGH, UM, AND SEVERAL OTHER AREAS WE'RE UNDER DESIGN IMPROVEMENT RIGHT NOW.

SO I ASSUME THE, THE LOCATIONS THAT ARE IN THE STATES ARE DOING AS WELL AS WHAT THE ORIGINAL ONES WERE, THEY'RE DOING QUITE WELL.

YES, SIR.

WE'RE, WE'RE ACTUALLY QUITE EXCITED

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EVEN TO THE POINT WHERE, YOU KNOW, PEOPLE FALL ON SOCIAL MEDIA AND INSTAGRAM LIKES JUST HOW MUCH FUN THE PUBLIC IS ACTUALLY HAVING.

AND AS A RESULT OF, YOU KNOW, THE POST THAT EVERYBODY'S HAVING THROUGH THESE CLEVER GOLF HOLES.

BUT BOSTON AND MIAMI, THEY'RE, THEY'RE DOING QUITE WELL.

MIAMI AND, UH, SORRY, ATLANTA AND CHICAGO AS WELL.

THEY'RE DOING, AND THE BIG THING TOO IS LIKE DIFFERENT OFFERINGS FROM A CORPORATE EVENT STANDPOINT, BRING MORE CORPORATE POPULATION IN THERE AND BRING UP FUN, MORE FUN, EXCITING THINGS TO ACTUALLY DO.

TEAM BUILDING EVENTS, BUT ALSO PRESENTATIONS AND A PLACE CAN ACCOMMODATE ALL THAT STUFF AS WELL AS BRINGING GREAT FOOD OFFERINGS.

SO, AND THERE IS NOBODY ELSE IN THAT SPACE BUT YOU, THERE IS IN THAT WHOLE 24 HOUR FITNESS BUILDING, THEY'RE ACTUALLY GONNA DIVVY UP THE SPACE, THE FRONT PORTION OF THE BUILDING THAT'S FACING THE TOTAL WILL BE ANOTHER TENANT.

AND I DON'T THINK THE THE LANDLORD HAS A TENANT FOR THAT JUST YET.

NO, I DON'T, I DON'T, I DON'T MEAN THAT, THAT'S INTERESTING.

BUT I DON'T MEAN THAT, IS THERE ANYBODY ELSE THAT'S DOING THE, THE GOLF, MINIATURE GOLF? THERE ARE OTHER PEOPLE OUT THERE TRYING TO EMULATE THE CONCEPT FROM A TECHNOLOGY STANDPOINT AND NOBODY CAN TOUCH WHAT WE'RE DOING.

IT'S ACTUALLY QUITE IMPRESSIVE.

IT'S A CONCEPT CALLED PUTY.

YEAH.

THEY, THEY HAVE ONE UP IN LANDSCAPE I BELIEVE, AND TRIED, UH, TO GET THEIR TECHNOLOGY WORKING, BUT ABANDON IT CUZ I JUST COULDN'T FIGURE OUT THE TECHNOLOGY ASPECT OF IT.

SO IT'S, YOU KNOW, KIND OF OLD SCHOOL WALK AROUND YOUR SCORECARD AND, UH, JUST NOT WHAT QUITE WHAT WE HAVE.

SO THE DEMOGRAPHICS, WHAT DO YOU, WHAT IS THE DEMOGRAPHICS WHERE YOU ARE NOW AND WHAT WILL IT, WHAT'S FANTASTIC FROM, LIKE, FROM KIDS? CAUSE THE, THE, THE TYPE OF GAME PLAY ALL THE WAY UP TO, YOU KNOW, PEOPLE THAT ARE RETIRED, LOVING THE NOTION OF GETTING GO, BUT ACTUALLY IN A WHOLE DIFFERENT LEVEL PLAYING FIELD.

SO, AND IT'S NOT JUST A GOLF ITSELF, BUT WE HAVE INTERACTIVE MOVING TARGETS AS WELL.

ONE OF 'EM IS LIKE A PAC MAN TYPE OF GAME WHERE THERE'S MOVING TARGETS AND YOU HAVE TO MANEUVER AROUND THESE AND ALSO BE ABLE TO CREATE THE SCORING OPPORTUNITIES FOR THAT AS WELL.

SO THEY'RE VERY CLEVER WHEN THEY ACTUALLY LAY THE GOLF HOSE OUT.

AND THERE ARE FOUR DIFFERENT GOLF COURSES AND THIS ONE IS THE VERY FIRST ONE.

WE'RE ACTUALLY ADDING A BRAND NEW PROTOTYPE.

SO THAT ADD WILL BE THE FIRST CITY EVER IN THE WORLD THAT WE'RE BRINGING A BRAND NEW TYPE OF GOLF HOLE HERE WHERE IT'S A ONE GOLF HOLE STANDARD, BUT THERE'LL BE MULTIPLE GAMES TO PLAY THROUGH TECHNOLOGY IN THAT ONE GOLF HOLE.

SO IT'S, EVEN THOUGH WE'VE DEVELOPED THE GAME, WE'RE STILL CREATING BRAND NEW OPPORTUNITIES AND ADDISON TEXAS WILL BE THE FIRST ONE THAT WE CAN ACTUALLY BRING THAT TO BASED OFF THE TIMELINE WE'RE SITTING AND WE'RE CREATING ON THE PROTOTYPE RIGHT NOW IN LONDON.

SO ASSUMING THAT EVERYTHING GOES WELL, HOW LONG DOES IT TAKE FOR YOU TO, UH, DO WHAT YOU'RE GONNA DO IN THAT LOCATION? SO CONSTRUCTION ON AVERAGE IS SIX TO SEVEN MONTHS FOR US.

ONCE WE RECEIVE ALL APPROVAL WE NEED.

SO WE'RE, WE'RE HOPING FOR A SPRINGTIME GROUND BREAK AND BE ABLE TO OPEN IN THE FALL TIME OF, OF 2023 IS WHAT THE HOPE IS.

GREAT, THANK YOU.

UM, COUPLE OF QUESTIONS.

I KNOW THE PRESENTATION SAID ALL IT'S FOR ALL AGES, BUT DO YOU HAVE A MINIMUM AGE? YOU KNOW, LIKE DO YOU ALLOW SEVEN YEAR OLDS? ABSOLUTELY.

ABSOLUTELY.

AND I OBVIOUSLY, I THINK, YOU KNOW, THEY NEED PARENTS WITH THEM AS WELL, RIGHT.

UM, BUT AB YEAH, THE GAME IS, LIKE WE SAID BEFORE, WHEN YOU SEE THE DIFFERENT DYNAMICS OF IT AND HOW MUCH FUN IT IS, YOU KNOW, SATURDAY MORNINGS, LIKE MOST MORNINGS OR EVEN IN THE SUMMER TIMES, THEY'LL BE, YOU KNOW, YOU'LL SEE THE AGE VARIATIONS IN THE MORNINGS WILL BE YOUNGER CROWD AND AS YOU GET LATER IN THE NIGHT, THE OLDER CROWDS.

UM, BUT DEFINITELY OPEN FOR ALL, ALL AGES FOR SURE.

DO YOU, UM, DO YOU TRACK LIKE, UM, SO YOU'RE KIND OF SAYING IT'S A MAYBE FAMILY ENTERTAINMENT OR DO YOU TRACK HOW LONG A CUSTOMER MIGHT SPEND THERE? I MEAN, IS IT LIKE, CAUSE WE'RE, WELL TYPICALLY HERE IN THE STATES AND THE TEAM, WE HAVE A PRETTY SUBSTANTIAL SIZED TEAM THAT USED TO BE, WE'RE TOP GOLF AS WELL, ANOTHER DATA ANALYTICS.

THEY GOT QUITE DEEP AS FAR AS CUSTOMERS SPEND PER VISIT AND TIME PER VISIT.

I DON'T KNOW IF WE HAVE THAT DATA JUST YET TO BE ABLE TO PULL FROM.

SO I'M NOT NOT AWARE OF THAT, UH, INFORMATION.

AND WE DO HAVE, UH, A GENTLEMAN, HE'S OUR VP OF OPERATIONS, I BELIEVE BY WAY OF ZOOM CALL HE MAY BE ABLE TO HAVE THAT DATA.

I JUST DON'T KNOW IF WE HAVE THAT YET AND WE COULD ASK HIM IF HE'S ON THE CALL.

RIGHT.

ARE YOU ON, YOU HAVE THIS BRETT, HENCE HE'S OUR VP OF OPERATIONS.

BRETT, YOU UNMUTE BRETT, YOU'RE MUTED.

THERE YOU GO.

CAN YOU HEAR US AT ALL? CHAD? CAN YOU UNMUTE HIM? UH, NO.

HE HAS TO DO IT.

AND BRETT, YOU'RE MUTED RIGHT NOW.

CAN YOU UNMUTE? I'M I WE NEED A SIGN.

DOESN'T LOOK LIKE YOU CAN DO IT.

DO UH, ASK ON MUTE.

YEAH, MUTE, RIGHT.

CAN YOU TRY IT NOW, BRETT? THERE YOU GO.

THERE YOU GO.

CAN YOU HEAR US? YES.

IT WOULDN'T LET ME DO IT.

SO SORRY ABOUT THAT.

YES.

UH, THANK YOU FOR HAVING US TONIGHT.

UH, I'M, I'M IN MIAMI RIGHT NOW, ACTUALLY COMING TO YOU FROM, UH, OUR MIAMI VENUE.

UM, UH, SIMILAR TO DOMINIC, I SPENT, UH, 15 YEARS WITH TOP GOLF.

SO, UM, YOU KNOW, A LOT OF EXPERIENCE IN THE OPERATIONAL SIDE OF THINGS.

UH, OUR AVERAGE GAME TIME FOR UH, A GROUP TO PLAY IS ANYWHERE BETWEEN 30 AND 40 MINUTES.

UM, AND, UH, WE DO HAVE

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AND THEY CAN ACTUALLY MAKE THAT EXPERIENCE ALL AT ONE TIME.

WHEN THEY BOOK A GOLF EVENT, THEY ACTUALLY THEN GET THE OPPORTUNITY TO BOOK A TABLE AS WELL.

SO IT REALLY IS AN ALL INCLUSIVE, UM, YOU KNOW, EXPERIENCE.

ANYTHING ELSE? OKAY.

, UH, MY, MY QUESTION WAS SPECIFIC TO THE ADDISON LOCATION, IT, YOU HAVE AN AWFUL LOT OF EMPLOYEES, SO DO YOU ALL DO A STANDARD WHERE EMPLOYEE PARKING IS KIND OF FORCED AND PUSHED TO A CERTAIN PLACE? OR ARE THEY GONNA JUST FREE FOR ALL LIKE REGULAR GUESTS WOULD AND IT MIGHT BE TOO EARLY TO ANSWER THAT.

WE, WE TYPICALLY, I DON'T KNOW IF THAT'S FOR ME OR DOMINIC, BUT UH, WE TYPICALLY ASK OUR ASSOCIATES, UH, WE WORK WITH, UM, THE DEVELOPMENTS AND I'LL GIVE YOU EXAMPLE.

WE'RE IN AN OAKBROOK MALL IN, UM, SUBURBS OF CHICAGO AND, UH, OUR ASSOCIATES PARK IN THE OUTER RIM OF THAT PARKING LOT.

SO WE PARK AS FAR AWAY AS WE CAN, UM, ESSENTIALLY TO MAKE SURE THAT THEY'RE OUR GUESTS CUZ WE REALLY DO WANNA TREAT EVERYBODY LIKE OUR GUESTS, UM, IN YOUR OWN HOME.

AND, UH, WE WANT THEM TO BE ABLE TO PARK UP FRONT.

I HAVE A QUESTION AND A COMMENT, AND I PROBABLY SHOULD KNOW THIS, BUT IN THAT FACILITY, UM, THERE'S NO RESTRICTIONS.

SO YOU'RE GONNA HAVE KIDS IN THERE THAT ARE GONNA COME IN WITH THEIR PARENTS, BUT ARE GONNA WANDER AROUND WITH OR WITHOUT THEIR PARENTS.

IS THERE ANY RESTRICTIONS ON, UH, BEVERAGE, ALCOHOL ABOUT WHERE THEY CAN GO AND WHERE YOU SERVE IT? OR IS IT SERVED THROUGHOUT AND CAN YOU WALK FROM ONE LOCATION TO THE OTHER LOCATION, UH, THE OTHER PART OF THE, OF THE FACILITY AND, UH, BRING A BEVERAGE WITH YOU? BRETT, YOU WANNA FEEL THAT QUESTION? YEAH, I'D BE HAPPY TO.

WE ACTUALLY FIND, UH, WE'LL SEE A LOT OF PARENTS, UM, YOU KNOW, DAD'S HAVING A BEER AND MOM'S HAVING A GLASS OF WINE WHILE THEY PLAY WITH THEIR CHILDREN, NOT LIKE ON A SATURDAY AFTERNOON.

UM, BUT YOU CAN YES, TAKE THE ALCOHOL WITH YOU, UM, FROM COURSE TO COURSE OR, UH, FROM STATION TO STATION.

SO, UM, YES, YOU CAN, I GUESS MORE THE QUESTION WAS HOW ARE YOU, THERE'S THIS NEIGHBORHOOD HAS A FAIR AMOUNT OF, OF KIDS IN IT AND SO THEY'RE GONNA BE WALKING INTO YOUR FACILITY, PROBABLY QUITE A FEW OF 'EM WITHOUT PARENTS.

HOW ARE YOU GONNA CONTROL SERVING ALCOHOLIC BEVERAGES TO THE KIDS WHO COME IN, UH, EITHER WITH OR WITHOUT THEIR PARENTS EVEN? SO WE HAVE A, A FULL CARTING POLICY ALL THE WAY TILL THE TIME WE CLOSE.

SO WE DO TURN TO 21 AND OVER, UH, STARTING AROUND EIGHT O'CLOCK, UM, OR AT EIGHT, I SHOULDN'T SAY STARTING AROUND.

UM, WE START TO PHASE THAT PROCESS STARTING AT SEVEN.

SO WE ACTUALLY HAVE, UH, DOOR PEOPLE SLASH SECURITY, UM, THAT WILL START TO, YOU KNOW, ADVISE GUESTS AS THEY ARRIVE.

IF THEY DO HAVE, UH, CHILDREN THAT, UM, YOU KNOW, THAT WE'VE GOT ABOUT AN HOUR, HOUR AND A HALF.

IT'S NOT A HARD STOP.

IT'S NOT LIKE WE RUN AROUND THE VENUE AND, AND, AND MAKE EVERYBODY LEAVE THAT'S UNDER THE AGE OF 21.

BUT, UM, BUT BECAUSE OF THAT WE CHOOSE TO CARD ALL THE WAY TILL THE END OF THE NIGHT.

UM, WE NEVER STOP JUST BECAUSE THERE IS A DOOR PERSON.

UM, WE ALSO HAVE, UH, WHAT WE CALL OUR INTERNAL, IT'S CELEBRATE SAFELY.

IT'S AN ALCOHOL RESPONSIBLE ALCOHOL SERVICE CLASS, UH, THAT ALL OF OUR ASSOCIATES TAKE.

UM, AND UH, THAT IS A COMBINATION OF CLASSROOM AND, YOU KNOW, UM, YOU KNOW, UH, MODULES.

SO, UH, WE TAKE IT VERY SERIOUSLY.

RIGHT.

I, I'M REAL, I'M VERY FAMILIAR WITH THE TOP GOLF CONCEPT PLAY THERE QUITE A BIT.

AND I LOVE THE CONCEPT.

THIS IS A LITTLE DIFFERENT.

I MEAN, THE TECHNOLOGY MAYBE SIMILAR AND YOU, YOU'VE LEARNED FROM THE TECHNOLOGY, BUT TOP GOLF YOU GET UP AND AND HIT THE BALL AWAY.

HERE YOU'VE GOT THE CHALLENGE OF, I GUESS LIKE A PUT PUTT GOLF COURSE.

WHAT, BESIDES THE TECHNOLOGY KEEPS PEOPLE COMING BACK TO THIS.

UM, I MEAN, IS IS THE ACTUAL HOLES THEMSELVES FAIRLY CHALLENGING OR IS IT JUST SIMPLY ASTROTURF AND A HOLE THAT YOU'RE PUTTING TOWARDS? I MEAN, WHAT'S, WHAT DOES IT LOOK LIKE WHEN YOU'RE WALKING AROUND THE COURSE OUT THERE? DO YOU WANNA ANSWER THAT DOMINIC? YOU WANT ME TO? YEAH, I'LL TAKE A FIRST STAB AT IT.

SO THE BIG DIFFERENCE IS THE INFUSION OF TECHNOLOGY FOR SURE.

AND I, WHEN I FIRST WAS TALKING TO THE CEO OF THE CONCEPT FROM WHERE I WAS WORKING PRIOR TO AND WHERE HAVING CONVERSATIONS WITH POSSIBLE WAS ME COMING OVER WORK, I WAS VERY BLUNT WITH.

I WAS LIKE, I'M NOT THE BIGGEST MINI GOLF FAN IN THE WORLD.

AND HE SAYS, YOU KNOW, TOTALLY UNDERSTOOD, BUT THIS IS NOT THE OLD SCHOOL WAY OF, OF MINI GOLF.

YOU COULD COME OUT HERE, TAKE A LOOK AT IT.

FIRST TIME I ACTUALLY SAW THE GAME, I WAS, I WAS LITERALLY BLOWN AWAY.

AND THE, THE, THE INFUSION OF JUST THE GOLF HOLES THEMSELVES ARE LITERALLY LIKE MILLWORKS WORK OF ART.

AND I WISH YOU GUYS COULD SEE, IF YOU GO ONLINE AND SEE SOME OF THE IMAGERY, YOU'RE GONNA BE ABLE TO SEE WHAT I'M TALKING ABOUT WITH THE COMBINATION OF LIKE THE BUILD WHAT BEAUTIFUL WOODWORK.

THEY'RE VERY CREATIVE ARCHITECTURAL OF THE GOLF HOLES THEMSELVES, AS WELL AS THE L E D LIGHTING AND THE INTERACTION BETWEEN, SOME OF THEM ARE QUIZ HOLES TOO.

SO YOU GOTTA KNOW DALLAS POP CULTURE INFORMATION, DALLAS COWBOYS QUESTIONS AND YOU HAVE TO CHOOSE OR FALSE OR WHATEVER.

SO THE INTERACTIONS BETWEEN JUST THE OLD SCHOOL WAY OF GOLF ITSELF AND ADDED TECH AND THE BEAUTY OF THE GOLF CLUBS THEMSELVES MAKES IT A VERY, VERY FUN ENVIRONMENT YOU WANT TO COME BACK INTO AGAIN.

AND THE BEST PART OF IT TOO IS JUST THAT SCORING NONSTOP WORK, WHOMEVER YOU'RE WITH FOR THE GROUP, IT

[00:25:01]

AND SO THE COMPETITIVE ASPECT OF IT IS ALWAYS A FUN THING AS WELL.

SO AS YOU'RE THERE WITH YOUR GROUP, WHENEVER IT'S TALKING SMACK ABOUT LEADING AND THEN THEY'LL SEND YOU AN EMAIL AFTERWARDS REMINDING YOU WHO WON AND NOW YOU KNOWS TOGETHER, LIKE RIGHT NEXT TUESDAY YOU'RE GOING DOWN.

SO IT'S A WHOLE DIFFERENT LEVEL, JUST OLD SCHOOL MINI GOLF.

SO WITH TOP GOLF AND WITH BOWLING FOR THAT MATTER, ALL YOUR FOOD AND YOUR DRINKS ARE JUST RIGHT THERE.

YOU YOU, YOU HIT THE GOLF BALL OR ALL YOUR, YOUR, YOUR, THE BOWLING BALL, THEN YOU SIT DOWN, YOU EAT AND DRINK.

HERE YOU DON'T QUITE HAVE THAT SAME CONCEPT.

SO WHAT ENTICES THE PEOPLE TO LOOK UPON THIS AS AN EVENING WHERE THEY CAN DO THE, THE MINI GOLF AND HAVE A MEAL WHEN THEY CAN'T? I MEAN, I HEARD HIM, I HEARD BRETT SAY HE COULD TAKE A GLASS OF WINE OR BEER AROUND WITH YOU, BUT NOT A WHOLE MEAL OBVIOUSLY.

RIGHT? SO, SO WHAT HELPS OR WHAT, WHAT KEEPS THE PEOPLE INVOLVED WHERE THEY GO OUT AND PLAY AND THEN THEY GO, OKAY, NOW WE'RE GONNA GO SIT AT A TABLE AND EAT WHEN WE'D REALLY RATHER BE DOING ALL TOGETHER.

SO I MEAN, HOW DO YOU GET OVER THAT CONCEPT? UNDERSTOOD.

I THINK ONE OF THE BIG THINGS MOST PEOPLE ARE CRAVING NOWADAYS IS AN INTERACTIVE NIGHT OUT.

YOU KNOW, WHETHER IT BE EATING FIRST, EATING AFTER, AND THEN DOING ACTIVITIES IN BETWEEN.

THAT'S A BIG PART OF IT.

BUT THE BIGGEST PART OF IT FOR US ACTUALLY IS OUR MENU ITEMS. BUT WE OFFER AN ELEVATED FOOD AND BEVERAGE ITEMS. SO WHEN YOU SEE THE MENU, IT IS NOT YOUR TYPICAL BAR FOOD.

IT'S NOT YOUR TYPICAL RESTAURANT FOOD.

IT, OUR CHEF IS AN AMAZING, A CORPORATE EXECUTIVE CHEF IS MARK BOYNTON ONE AND LITERALLY COOKED FOR THE QUEEN OF ENGLAND.

AND A FOOD OFFERS YOU GUYS EVERY WEEK IS JUST LIKE, NOT EVERY WEEK, BUT THEY DO EVERY SEASONAL, THEY DO DIFFERENT FOOD OFFERINGS, BUT IT IS A WHOLE DIFFERENT EXPERIENCE COMPARED TO WHAT'S LOCAL THERE.

SO THE FOOD AND BEVERAGE OFFERINGS ARE JUST, THEY'RE GUESTS ACTUALLY COME JUST FOR LUNCH.

OH WOW.

UH, BECAUSE THE FOOD IS SO GREAT.

GREAT.

SO THAT'S GONNA BE A WHOLE DIFFERENT LEVEL OF JUST THEY'RE NOT, MOST PEOPLE DON'T WANNA JUST COME AND PLAY THE GAME.

THEY'RE GONNA WANNA HAVE SOME OF THE FOOD AS WELL.

AND EVEN THE DESSERT'S VERY CLEVER FOR KIDS.

LIKE, IT'S JUST A FUN, FUN FOOD ENVIRONMENT.

I GUESS YOU'RE GONNA GET, SOME OF YOUR CLIENTELE ARE GONNA BE SPORTS ENTHUSIASTS.

IS THERE A SPORTS BAR TYPE OF A VENUE HERE? SO WE'RE REALLY CONCERNED WITH BEING ABLE TO MAINTAIN THE OVERALL DESIGN INTENT OF, YOU KNOW, HOW, HOW IT WAS ORIGINALLY CREATED IN LONDON AND THE, AND THE CREATORS.

AND I DON'T, I DON'T KNOW IF GASTRO PUB IS A BETTER, YOU KNOW, TERMINOLOGY, BUT IF YOU LOOK AT THAT TYPE OF ENVIRONMENT, JUST FROM AN ARCHITECTURALLY SPEAKING, YOU GOT A LOT OF OLD WORLD WORLDS, BUT WOODS BUT LIKE BEAUTIFUL SOFT LIGHTING AND JUST REALLY JUST THE LIKE ARCHITECTURAL PLEASING VENUE AS YOU'RE LOOKING AT IT ACROSS, EVEN THE FURNITURE IS AN ELEVATED EXPERIENCE, JUST LOOKING AT THE DIFFERENT TYPE OF FABRICS AND TEXTURES.

UM, SO WE'RE REALLY CAREFUL AND CAUTIOUS NOT TO MAKE THIS THE TYPICAL SPORTS BAR WHERE THERE'S 50 TVS IN THERE.

WE'RE JUST NOT THAT TYPE OF VENUE.

BUT WE DO HAVE, IN OUR MAIN BAR AREA, THERE ARE MULTIPLE TVS AROUND.

SO IF YOU WANNA CAPTURE ANY SPORTS, I THINK ON AVERAGE ABOUT EIGHT TVS IN THE MAIN BAR.

BUT IF YOU SEE THE MAIN BAR, AND ESPECIALLY IN THIS VENUE HERE TOO, WE CHOSE A PURPOSELY PLACE THAT IN WHERE THE GYMNASIUM IS OF THE 24 HOUR FITNESS, CUZ IT'S THOSE TALL TWO STORY CEILINGS.

SO THE SECOND YOU WALK IN, YOU GOT THAT WOW FACTOR, THE HIGH VOLUME CEILINGS, BUT THIS BEAUTIFUL BAR WITH A CROWN JEWEL AND YOU'LL SEE TVS PROPERLY PLACED AROUND SO YOU CAN CAPTURE THE BIG GAMES YOU WANT, UH, BUT IF YOU WANNA JUST KIND OF FOCUS ON THE MINI GOLF ITSELF, THAT'S, THAT'S PART OF IT AS WELL.

SO, SO, SO HOW LONG IS IT A NINE HOLE COURSE AND THAT'S WHAT YOU PLAY STANDARD WITH FOUR NINE HOLE COURSES ON AVERAGE.

AND THEN THIS ONE WILL HAVE THE ADDED, UH, OF THE HIGH TECH, THE NEW PROTOTYPE ONE WHERE THAT'S A WHOLE DIFFERENT, UH, VERSION OF ITSELF.

AND YOU SAID, HOW LONG DOES THAT TAKE TO PLAY? UH, BRAD DID YOU SAY IS ON 20, 25 MINUTES ON AVERAGE PER COURSE? IT'S, YEAH, WE ADVERTISE ABOUT 30, SO IT COULD BE 30 TO 40 DEPENDING THE SIZE OF YOUR GROUP.

OBVIOUSLY A GROUP OF 12, UH, WHICH IS OUR MAX THAT YOU CAN BOOK, UM, YOU KNOW, AS A, AS A TRANSIENT PATRON, UM, IT'S GONNA TAKE YOU A LITTLE LONGER THAN 30 MINUTES FOR ALL 12 OF YOU TO PLAY.

BUT AN AVERAGE FOUR, YOU KNOW, FAMILY OF FOUR IS GONNA TAKE ABOUT 30 MINUTES TO PLAY NINE HOLES.

AND SO DO, DO PEOPLE TYPICALLY PLAY ALL 36 HOLES OR HOWEVER, I MEAN HOW MANY HOLES THERE ARE? WE DO.

SO WE OFFER A, UH, BUY ONE BOGO, BASICALLY BUY ONE, GET ONE HALF OFF, UH, DURING THE WEEK TILL FOUR O'CLOCK.

UM, UM, YOU KNOW, MONDAY THROUGH FRIDAY.

UM, AND THEN ON THE WEEKENDS, UH, IF INVENTORY'S AVAILABLE, UM, WE ACTUALLY DO TEND TO BOOK OUT ABOUT 10 DAYS IN ADVANCE.

WE, OUR BOOKINGS GO LIVE TWO WEEKS IN ADVANCE.

SO, UM, UH, WE DO SEE A LOT OF PEOPLE THOUGH THEY BOOK A SECOND GAME, UM, SOMETIMES UP FRONT OR ONCE THEY GET THERE, THEY, THEY WANNA BOOK A SECOND GAME CAUSE THEY HAD SO MUCH FUN ON THE FIRST GAME.

SO I, I'M GONNA MOVE AHEAD ON THIS AND LET'S ASSUME AGAIN THAT THIS GOES FORWARD.

SO, SO NOTHING LIKE THIS AROUND, HOW DO YOU GUYS ADVERTISE, PROMOTE, AND WHAT DO YOU DO TO GET THE WORD OUT ABOUT WHAT THIS PLACE IS ALL ABOUT? SOCIAL MEDIA'S BEEN ABSOLUTELY HUGE FOR US THROUGH, THROUGH INSTAGRAM AND NOW LIKE DIVING INTO THE WORLD OF TIKTOK, YOU KNOW, THE VIDEOS AND THE ADVERTISEMENTS THROUGH, THROUGH THOSE PLATFORMS BEEN A HUGE SELLING POINT FOR US.

AND THEN LOCAL MEDIA AS WELL, THEY'LL DO OUR MARKETING AND SALES AND MARKETING TEAM DO A GREAT JOB.

AND AGAIN, OUR CHIEF MARKETING OFFICER AS TOP GOLF DNA AS WELL.

SHE WAS ONE OF THE HEAD OF MARKETING OVER AT TOP GOLF AS WELL, SO UNDERSTANDING AND SHE WAS THERE FROM DAY ONE AS WELL.

AND UNDERSTANDING THE IMPORTANCE OF COMING INTO A BRAND NEW LOCATION WHERE NOBODY KNOWS YOUR NAME, NOBODY KNOWS YOUR CONCEPT AT ALL.

BEING ABLE TO GET THE WORD OUT THROUGH BEAUTIFUL IMAGERY AND SHOWING THE GAMEPLAY AND SHOWING THE FOOD OFFERINGS, THAT REALLY, ONCE PEOPLE START TO SEE THAT AND IT CREATES THE BUZZ AND

[00:30:01]

AND IT'S WHAT BLOWS ME AWAY THE MOST IS THEY SHOW TRAJECTORIES OF, YOU KNOW, INSTAGRAM FOLLOWERS, WHICH YIELDS TO REAL TIME VISITS AS WELL.

UM, AND THE NUMBER THAT WE'VE RECEIVED SO FAR WITH THIS SMALL AMOUNT OF TIME AND BEING OPEN FOR BUSINESS IN COMPARISON TO THE OTHER BIG BRANDS OUT THERE, IT'S TRULY IMPRESSIVE HOW BIG OF A NAME THEY'RE MAKING FOR THEMSELVES ALREADY.

SO THERE'S NOT OWNERSHIP TIES TO TOP GOLF.

YOU ALL JUST WORKED PREVIOUSLY? WELL, SO THE GENTLEMAN THAT INVENTED TOP GOLF INVENTED POP SHACK.

OKAY.

SO THEY'RE, THEY'RE, I DON'T KNOW, I HONESTLY DON'T KNOW.

THEY STILL HAVE INVESTMENT.

UH, SO THOSE ARE FRANCHISE SET UP, CORRECT.

TOP GOLF IS NOT A FRANCHISE CURRENTLY.

OKAY.

OVERSEAS.

OVERSEAS THEY ARE, BUT THEY'RE ALL OWNED BY CATTLE NOW.

SO START IN LONDON, YOU GOT IN MIAMI, SCOTTSDALE, THOSE ARE PRETTY, PRETTY WILD MARKETS.

HOW DID YOU CHOOSE ADDISON? SO OUR REAL ESTATE TEAM IS ACTUALLY BEING QUITE AGGRESSIVE WITH THE GROWTH MODELS AND LOOKING AT WHERE GREAT OPPORTUNITIES EXIST, ESPECIALLY THIS POST COVID WORLD OF WHERE DO WE WANT TO BE? AND I, ONE OF THE BIG THINGS, I'VE BEEN HERE IN THIS MARKET FOR 30 SOME YEARS, UH, FIRST RESIDENTIAL CONSTRUCTION AND THEN THROUGH, YOU KNOW, COMMERCIAL AND ULTIMATELY UP TO TOP GOLF.

UM, AND ADDISON HAS ALWAYS BEEN IN A VENUE WHERE OUR CITY LOCATION CONSTANTLY EVOLVES THROUGH TIMES.

AND THAT'S ONE OF THE THINGS I'VE ALWAYS ADMIRED MOST ABOUT THE CITY.

THERE WERE TIMES WHERE OTHER CONSTRUCTION COMPANIES ACTUALLY WORKED HERE IN THE CITY OF ADDISON AND JUST, YOU KNOW, FROM THE FOOD FESTIVALS TO THE 4TH OF JULY SHOW THAT YOU GUYS PUT OFF, UM, ADDISON WE DEFINITELY KNEW CUZ IT DRAWS CROWDS FROM DALLAS AND THE NORTH BES AS WELL.

THERE WAS A LOCATION WHERE PEOPLE WANT TO COME AND BE AND SEE.

SO AFTER THEY'RE LOOKING AT THE LOCATIONS AND THE VILLAGE AT THE PARKWAY LOCATION, THE WHOLE ROAD ADJACENCIES AND OTHER THINGS INTO CONSIDERATION THOUGHT IT WAS A GREAT LOCATION FOR US TO BE FIRST.

GREAT.

JUST A COMMENT.

UM, I THINK IT'S VERY UNIQUE CONCEPT.

UM, I WENT TO THE WEBSITE, WATCHED THE VIDEO, IT LOOKS LIKE SO MUCH FUN.

UM, I, I THINK IT'S A GREAT WAY FOR US TO FILL 23,000 SQUARE FEET, WOULD BE A GREAT ADDITION TO THAT CENTER.

UM, AND I JUST APPRECIATE YOUR INTEREST IN ADDISON.

THANK YOU.

VERY EXCITED.

I HOPELY BE A PART OF THE COMMUNITY.

YEAH.

AND BRETT, I THINK, UH, THE SALES GOAL FOR ADDISON WILL BE A HECK OF A LOT HIGHER THAN THE SALES GOAL IF FOR MIAMI .

I LOVE IT.

I THAT TOO.

THAT WAS THE GOAL FOR ANY OTHER QUESTIONS FOR YOU? DO WE HAVE ANYBODY ONLINE OR HERE OR THE AUDIENCE WHO WISHES TO SPEAK ON THIS OTHER THAN THE APPLICANT? YES.

OKAY.

UM, THANK YOU VERY MUCH FOR YOUR TIME.

THANK RIGHT.

ANY OTHER QUESTIONS FROM THE COMMISSIONERS FOR KEN OR THE APPLICANT? ONE MORE CHANCE? NO.

ALL RIGHT.

IF NOT, UM, I'M GONNA, UH, CLOSE THE PUBLIC PORTION OF THE MEETING.

UM, I GUESS I, I SHOULD HAVE OPENED UP THE PUBLIC PORTION MEETING, WHICH I DID, BUT NOW WE'RE GONNA CLOSE THE PUBLIC PORTION MEETING IF THERE'S NO OTHER FURTHER QUESTIONS.

DO I HEAR A MOTION ON THIS CASE? I MAKE A MOTION TO APPROVE, UH, 1864 U SUBJECT TO THE THREE CONDITIONS LISTED HERE.

SECOND.

SECOND.

ALL IN FAVORS, AYE.

AYE.

ALL THE OPPOS SAY NAY EXTENSIONS.

ALL RIGHT, VERY GOOD.

CARRIES.

THANK YOU.

ALL

[4. Hold a Public Hearing, Present, Discuss, and Consider Action on a Recommendation regarding an Ordinance Amending Planned Development (PD) District Ordinance No. 095-054, as amended by Ordinance Nos. 096-006, 007-007, and 018-43, for an 11.163 Acre Property located at 4550 Excel Parkway, in order to Modify Use Regulations by allowing Production, Assembly, and Distribution of Hybrid Rockets as a Permitted Use. Case 1870-Z/4550 Excel Parkway (Firehawk Aerospace).]

IN THE AGENDA, HOLD A PUBLIC HEARING, PRESENT, DISCUSS, CONSIDER ACTION ON A RECOMMENDATION REGARDING AN ORDINANCE AMENDING PLAN DEVELOPMENT PD, DISTRICT ORDINANCE NUMBER 0 95 5 4, AS AMENDED BY ORDINANCE NUMBERS 0 9 6 0 0 6 0 0 7 DASH 0 0 7 AND 0 1 8 43 FROM 11.163 ACRE PROPERTY LOCATED AT 45 50 XL PARKWAY IN ORDER TO MODIFY THE USE REGULATIONS, PRODUCTION, ASSEMBLY, AND DISTRIBUTION OF HYBRID ROCKETS AS A PERMITTED USE.

THIS IS CASE 1870 DASH Z SLASH 45 50 EXCEL PARKWAY, FIREHAWK, FIREHAWK AEROSPACE CAN GLANCE STAFF REPORT, PLEASE.

GOOD EVENING.

ONCE AGAIN, COMMISSIONERS.

KEN SCHMIDT, DIRECTOR OF DEVELOPMENT SERVICES FOR THE TOWN.

SUBJECT PROPERTY IS, UH, UH, A, UM, EXISTING, UM, OFFICE AND, UH, FLEX COMMERCIAL SPACE, UH, ON THE SOUTH SIDE EXCEL PARKWAY, UH, JUST TO THE EAST OF WEST GROVE DRIVE.

UH, THERE'S SEVERAL EXISTING TENANTS, UH, OCCUPYING OFFICE AND WAREHOUSE SPACE IN THAT BUILDING.

UH, THE REQUEST TONIGHT IS TO MODIFY, UH, THE EXISTING PLAN DEVELOPMENT DISTRICT IN ORDER TO, UH, MODIFY THE USE REGULATIONS PERMITTED WITHIN THAT BUILDING, UH, SPECIFICALLY, UH, TO ALLOW FOR THE PRODUCTION ASSEMBLY AND DISTRIBUTION OF HYBRID ROCKETS.

UH, THE REQUEST BEFORE YOU TONIGHT, UH, IS, UH, HAS BEEN SUBMITTED BY, UH, FIREHAWK AEROSPACE.

UH, THIS IS A, UH, UH, A NEW BUSINESS, UH, TO ADDISON.

UH, THE TOWN RECENTLY, UH, AT THEIR, UH, CITY COUNCIL MEETING ENTERED INTO

[00:35:01]

UH, THIS COMPANY, YOU MAY HAVE RECENTLY SEEN THEM IN THE NEWS, THEY HAVE ESTABLISHED A STRATEGIC PARTNERSHIP WITH RAYTHEON AND THEN ALSO, UH, THEY RECENTLY ANNOUNCED A, UH, TESTING LOCATION, UH, IN MIDLAND, TEXAS.

UH, SO WITH THIS, UH, PARTICULAR PROPERTY, THERE'S A, A FAIRLY LONG HISTORY OF, UH, ZONING ACTIVITIES.

FIRST TO FACILITATE CONSTRUCTION OF THE EXISTING, UH, OFFICE WAREHOUSE BUILDING, UH, AND THEN, UH, TO ALLOW FOR MODIFICATIONS TO THE ZONING SIMILAR TO THIS, THIS TO ALLOW FOR UNIQUE USES, UH, WITHIN THAT SITE.

UH, THE MOST RECENT, UH, WAS IN 2018, UH, WHEN THERE WAS AMENDMENT TO ALLOW FOR THE PRODUCTION OF SPINAL FIXATION SYSTEMS. UH, SO, UH, WITH THIS REQUEST, FIRE HAWK IS GOING TO, UH, WOULD LIKE TO OCCUPY SUITE 200.

UH, THIS IS, UH, ROUGHLY, UH, 42,000 SQUARE FEET OF FLOOR AREA.

UH, THIS WILL BE USED FOR, UH, RESEARCH AND DEVELOPMENT ACTIVITIES, AND THEN THE PRODUCTION OF THEIR PERFORMANCE.

HYBRID ROCKET ENGINES, UH, NO TESTING, NO IGNITION ACTIVITIES, NOTHING THAT WOULD BE A THREAT, UH, OR RISK FOR, UH, THE OCCUPANTS OF THIS SUITE OR ANY OF THE ADJACENT SUITES WOULD BE, UM, DESIRED TO OCCUR ON SITE OR PERMITTED TO OCCUR ON SITE, UH, BASED ON THE REQUESTED ZONE.

UH, SO THE FLOOR PLAN, UM, THE IMAGE ON THE LEFT IS THE, UM, UH, NORTHERNMOST SEGMENT.

SO THE, THE SEGMENT OF THE BUILDING CLOSEST TO, UM, UH, EXCEL.

UH, SO THAT'S WHERE THE PRIMARY ENTRYWAY IS, AND THE, THE PARKING THAT YOU SEE OFF OF EXCEL.

UH, SO WITH THIS, YOU'LL SEE, UH, WHERE THE BULK OF, UH, FIRE HAWKS EMPLOYEES, UH, WILL HAVE THEIR WORKSTATIONS.

SO YOU'LL HAVE, UH, ENGINEERS, ANALYSTS, ADMINISTRATIVE EXECUTIVE EMPLOYEES, UH, OCCUPYING THOSE SPACES.

AND THEN THE SOUTHERN SEGMENT, WHICH IS THE RIGHT, UH, IMAGE, UM, ON, UH, THIS SLIDE IS, UH, MORE OF AN OPEN FLOOR PLAN.

SO THAT'S WHERE MORE OF THEIR, UM, UH, ACTIVITY RELATED TO, UH, UH, PRODUCTION, UH, ASSEMBLY AND DISTRIBUTION.

UH, THIS SITE, UH, WILL HAVE, UM, MINOR VEHICLE TRAFFIC, UH, RELATED TO, UH, DISTRIBUTION OF THE WORK PRODUCT CREATED HERE AND, AND, AND TAKEN ELSEWHERE.

BUT, UH, DEFINITELY SOMETHING THAT'S CONSISTENT WITH THE OTHER USES ON SITE.

UH, THIS IS NOT A MAJOR DISTRIBUTION ACTIVITY WHERE YOU'RE GONNA HAVE A LOT OF HEAVY TRUCK TRAFFIC, JUST, UH, PERIODIC, UH, MORE OF A COURIER TYPE SERVICE OF, UH, UH, DISTRIBUTION ACTIVITY.

UH, SO, UH, ONCE AGAIN WITH THE REQUEST, THEY'RE, UH, REQUESTING TO AMEND THE EXISTING PD.

UH, AND THAT'S SIMPLY TO ADD, UH, THE, UH, STATEMENT RELATED TO THE PRODUCTION, UH, ASSEMBLY AND DISTRIBUTION OF, OF HYBRID ROCKETS.

SO THEY'RE NOT PROPOSING, UH, ANY EXTERIOR, UH, IMPROVEMENTS.

UH, SO NO LAND CHANGES TO THE EXISTING LANDSCAPE OR, UH, THE PARKING, UH, NOTHING WOULD BE WARRANTED BASED ON THEIR USE IN OCCUPANCY.

UM, ALL CHANGES WILL BE TO THE INTERIOR OF THE BUILDING AND THEY WILL, UH, IF THIS IS APPROVED, THEY'LL MOVE FORWARD WITH A BUILDING PERMIT APPLICATION OF COURSE.

AND, UH, THEY WOULD HAVE TO SHOW COMPLIANCE WITH ALL, UH, TOWN BUILDING AND FIRE CODES, UH, FOR THIS USE IN ACCORDANCE WITH TOWN AND STATE REQUIREMENTS.

WE DID PROVIDE PUBLIC NOTICE TO ADJACENT PROPERTY OWNERS, UH, WITHIN 200 FEET.

11 NOTICES WERE SENT OUT.

WE HAVE NOT RECEIVED ANY FEEDBACK ASSOCIATED WITH THIS, UH, REZONING REQUEST.

ALSO, STAFF DOES RECOMMEND APPROVAL OF THE REQUEST, UH, WITH ONE CONDITION.

AND, AND THAT'S CONSISTENT WITH HOW THE APPLICANT INTENDS TO OPERATE ANYWAY.

IT'S JUST A NO IGNITION OR LAUNCH TESTING OF ROCKET ENDS ARE INITIATED AT THE SUBJECT PROPERTY.

UM, SO WITH THAT, UH, WE DO HAVE, UH, A TEAM, UH, FROM FIREHAWK, UH, HERE, UH, TO ADDRESS THE COMMISSION, UM, UH, PRIMARILY TO ADDRESS ANY QUESTIONS THAT THE COMMISSION MAY HAVE.

AND OF COURSE I'M AVAILABLE, UH, FOR ANY QUESTIONS AS WELL.

COMMISSIONERS HAVING QUESTIONS OF KEN AT THIS TIME.

NO, NOLL, GO AHEAD AND OPEN UP THE PUBLIC PORTION OF THE MEETING.

IS THE APPLICANT HERE, DO YOU HAVE A PRESENTATION OR JUST WISH TO ANSWER QUESTIONS? I WISH I HAD BROUGHT A PRESENTATION, BUT NO, I HAVE ROCKET YOU THOUGH.

OH, YOU GUYS WANNA TOUCH IT? SEE HOW SAFE IT IS.

, I'M HAPPY TO ANSWER ANY QUESTIONS.

STATE YOUR NAME, YOUR ADDRESS, PLEASE.

MY NAME'S WILL EDWARDS.

I'M THE CEO OF FIREHAWK AEROSPACE.

UH, OUR ADDRESS IS 33 0 6 WILEY POST ROAD IN CARROLLTON, TEXAS.

UM, BUT WE HOPE TO MAKE IT 45 50 EXCEL PARKWAY HERE SOON.

AND, AND ADDISON, SO THANK YOU ALL FOR, FOR BEING HERE TONIGHT.

SO

[00:40:01]

YEAH, THAT'S MY HYBRID CAR.

WHAT'S YOUR HYBRID ROCKET? ? NO.

SO IF YOU LOOK AT THE INDUSTRY TODAY, THEY'RE, THEY'RE TWO ROCKET ENGINES THAT ARE WELL KNOWN.

LIQUID LIQUID, WHICH IS WHAT WE USE FOR SPACE LAUNCH.

SO LIQUID METHANE AND KEROSENE WITH THE LIQUID OXIDIZER OR WHAT WE USE FOR DEFENSE APPLICATIONS.

IT'S CALLED A SOLID, IT'S A SOLID FUEL GRAIN WITH THE OXIDIZER MIXED INTO IT.

WHAT WE HAVE IS A HYBRID, IT'S A SOLID FUEL GRAIN AND THIS IS PURE ABS THERMOPLASTIC.

SO IT'S LEGOS ESSENTIALLY.

BUT WE HAVE A LIQUID OXIDIZER, SO THAT'S WHERE IT'S HYBRID.

WE SEPARATE THE OXIDIZERS AND KEEP THEM IN TWO DIFFERENT STATES OF MATTER CUZ THEY'RE IN TWO DIFFERENT STATES OF MATTER.

THE CHEMICAL REACTION WON'T OCCUR FOR ACCIDENTAL DETONATION.