* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting. [ Announcements and Acknowledgments Regarding Town and Council Events and Activities Discussion of Meetings / Events] [ Call Meeting to Order] [00:00:24] THANK YOU, MARY. YEAH, JUST A REAL QUICK AS WE KICK THIS OFF, UH, ANNUALLY, AS MANY OF YOU ARE GOING TO KNOW, WE TRY TO CONDUCT THESE STRATEGIC PLANNING SESSIONS, CITY COUNCIL, CITY COUNCIL, AND SELECT MILESTONE FISCAL YEAR. THAT WILL ALLOW US TO STAFF TO FOCUS OUR EFFORTS AND RESOURCES ON ACHIEVING THE PRIORITIES OF COUNCIL AND COMMUNITY. AND SO THIS IS, UH, OUR ANNUAL EVENTS. UM, WE HAVE, UH, DONE A FINE JOB COUNSEL AND DIRECTION SAC EXECUTING ON THAT DIRECTION. I DID QUITE A BIT OF, UH, MAKE A LOT OF PROGRESS ON A LOT OF DIFFERENT THINGS IN TOWN. AND SO, UH, THIS YEAR, ONCE AGAIN, WE WANT TO ENGAGE IN THAT PROCESS, UM, TO JOIN US THIS EVENING, WE'VE BEEN DOING THAT STRATEGIC PLANNING EVER. UH, TYPICALLY WE'VE WORKED WITH, UH, MARK RESOURCES AND HE'S BEEN A PHENOMENAL RESOURCE FOR US. HE IS NOW ASSUMED A DIFFERENT GOAL IN, UH, WITH SGR RESOURCES. AND THIS YEAR WE HAVE THE PRIVILEGE OF WORKING WITH THE SGR LONG AND DISTINGUISHED CAREER, UH, AS A CITY MANAGEMENT PROFESSIONAL, AND SHE'S EXTREMELY CAPABLE HELPING THE COUNCIL. SO WITHOUT ANY FURTHER ADO, I'M GOING TO INTRODUCE JENNIFER HERE EARLIER IS YOURSELF ALRIGHT. UH, BEFORE WE STOP, UH, DO WE HAVE ANYBODY WANT TO MAKE A PUBLIC COMMENT? ALL RIGHT, LET ME READ THE ITEM. [1. Present and Discuss the Town's Strategic Plan and Goal Setting for Fiscal Year 2023. ] NUMBER ONE, STRATEGIC PLAN FOR FISCAL. THANK YOU SO MUCH, MAYOR. UM, ON BEHALF OF STRATEGIC GOVERNMENT RESOURCES, WE APPRECIATE YOU HAVING US HERE TONIGHT. WE WORK WITH YOU YET AGAIN IN DISCUSSION AND UPDATING OF YOUR STRATEGIC PLAN. IT'S BEEN OUR PRIVILEGE TO WORK WITH YOU ON THIS PROCESS FOR ABOUT EIGHT YEARS NOW. AND I AM SIMPLY PINCH HITTING FOR MIKE AND HIS TEAM. UM, BUT I I'M THRILLED TO WORK WITH YOU DENIED. I'VE SPENT MY ENTIRE CAREER IN THE DFW AREA, VERY FAMILIAR WITH ADDISON. I LIKE TO TELL THE STORY THAT, UM, MY HUSBAND WAS ONE OF THE INFAMOUS ADDISON INTERNS, UM, IN 1999, WHILE HE WAS WORKING ON HIS MASTER'S DEGREE AT THE UNIVERSITY OF TEXAS AT ARLINGTON, HE INTERNED IN THE CITY MANAGER'S OFFICE AND THAT IS ACTUALLY HOW HE AND I MET. AND SO, UM, MY ROOTS TO ADDISON GO DEEP AND IT'S VERY NEAR AND DEAR TO MY HEART BECAUSE OF THAT. SO I AM SO EXCITED TO BE HERE WITH YOU TONIGHT, UM, TO TALK ABOUT YOUR STRATEGIC PLAN AND TO MAKE SURE THAT AS A GOVERNING BODY, YOU ALL HAVE CONSENSUS AND HAVE THE OPPORTUNITY TO COLLABORATE ON YOUR FUTURE VISION FOR THE COMMUNITY. SO I WANT TO JUST TAKE A MOMENT, PARTICULARLY FOR, UH, THE NEWER ELECTED OFFICIALS HERE ON THE CITY COUNCIL TO TALK ABOUT THE PROCESS AS A WHOLE, AND TO LOOK AT WHY WE DO THIS, UH, AND WHY ANY COMMUNITY WOULD GO THROUGH THE TIME AND ENERGY OF TALKING ABOUT THE FUTURE STATE OF YOUR COMMUNITY. SO WE FIRST START HERE SORT OF AT THE TOP OF THE CYCLE. AND AS YOU SEE, THE CYCLE HAS NO END IT'S PERPETUAL BECAUSE THIS IS A PROCESS THAT YOU TOUCH ANNUALLY BY ANY ELITE, WHATEVER THE CADENCE IS, THAT'S APPROPRIATE FOR A COMMUNITY, BUT IT INVOLVES THE COMMUNITY, THE STAFF, THE COUNCIL STAKEHOLDERS, UM, LOTS OF PEOPLE THAT IMPACT THE LIFE AND THE WORK THAT WE DO IN THE COMMUNITY SHOULD BE INVOLVED IN THIS PROCESS. AND SO WE TALK ABOUT IT FROM A HOLISTIC PERSPECTIVE IN THAT IT IS, IS A PERPETUAL LOOP THAT WE COME BACK TO ON A REGULAR BASIS. YOUR ROLE AS THE GOVERNING BODY IS OBVIOUSLY TO SET THE VISION AND THE DIRECTION THAT THE COMMUNITY WILL GO IN. YOU HAVE BEEN ELECTED BY THE COMMUNITY, IS THE REPRESENTATIVES OF THE COMMUNITIES VOICE, UM, TO DETERMINE WHO ADDISON WILL BE AND WHAT OUT OF CIVIL LOOK LIKE LONG-TERM AS A COMMUNITY STAFF'S JOB [00:05:01] IS TO TAKE YOUR DIRECTION, YOUR VISION. AND I LIKE TO SAY OPERATIONALIZE IT. HOW DO WE ACHIEVE THAT VISION FROM A PRACTICAL STANDPOINT, IN A, UM, EXECUTION STANDPOINT, AS WE GO ABOUT SERVING THE COMMUNITY AND SERVING OUR CITIZENS ON A DAILY BASIS. AND SO WHILE THE COUNCIL WILL DEFINE PILLARS AND MILESTONES, THE STAFF'S JOB IS TO THEN DEVELOP INITIATIVES AND ACTUAL MORE TACTICAL AND TASK LEVEL THINGS THAT WILL BRING YOUR VISION TO FRUITION. AND IT MAY NOT HAPPEN IN 60 DAYS, 180 DAYS OR EVEN 365 DAYS, BUT IT IS A PROCESS BY WHICH WE ARE WORKING TO IMPLEMENT YOUR VISION AS A, AS A GOVERNING BODY. SO TONIGHT WE ARE GOING TO, UM, GO TO WORK. I'M GONNA HAVE YOU BREAK INTO TRIADS AS A GOVERNING BODY. YOU'RE GOING TO BE WORKING IN TRIADS, AND WE'RE GOING TO BE TALKING ABOUT EACH OF YOUR STRATEGIC PILLARS. AS YOU ARE AWARE, THERE ARE SEVEN THAT YOU HAVE YOU AS A BODY HAVE ADOPTED, AND THEN A NUMBER OF MILESTONES THAT FLOW OUT OF EACH OF THOSE PILLARS. BUT WE'RE GOING TO BE TALKING ABOUT A FEW, A NUMBER OF QUESTIONS. LET ME SKIP TO MY LAST SLIDE HERE. WE'RE GOING TO BE ASKING OURSELVES AS IT RELATES TO OUR PILLARS AND OUR MILESTONES. SINCE WE LAST HAD THIS CONVERSATION, WHAT'S GONE WELL, WHAT ARE WE REALLY HAPPY WITH IN TERMS OF, UH, PROGRESS AND ACHIEVEMENTS THAT WE HAVE MADE RELATIVE TO OUR PILLARS AND MILESTONES WHAT'S MAYBE NOT GONE SO WELL THAT WE WOULD LIKE TO SEE SOME CHANGE OR, UH, PERHAPS WE WANT TO GO IN A DIFFERENT DIRECTION RELATIVE TO THAT PARTICULAR PILLAR OR MILESTONE. WHAT THINGS CHANGED THAT WE WEREN'T EXPECTING SORT OF MIDWAY THROUGH. UM, A COUPLE OF YEARS AGO, OBVIOUSLY, COVID, THAT WAS A MAJOR GAME CHANGER THAT IMPACTED THE DIRECTION OF LOTS OF COMMUNITIES AND FORCED ORGANIZATIONS TO KIND OF RETHINK LIFE AND HOW THEY WERE, UH, PROVIDING SERVICE DELIVERY AS WE'VE COME OUT OF THAT, YOU KNOW, WE DO THINGS DIFFERENTLY. WE LEARNED A LOT OVER THE LAST 18, 24 MONTHS ABOUT HOW WE CAN DELIVER SERVICES A LITTLE BIT DIFFERENTLY. SO HAVE THERE BEEN OTHER THINGS THAT WE'VE LEARNED THAT HAVE MAYBE CAUSED US TO RETHINK SOME OF OUR PILLARS OR MILESTONES, AND BECAUSE OF THAT, WHAT ADJUSTMENTS OR TWEAKS DO WE NEED TO MAKE TO OUR PILLARS AND OUR MILESTONES, UM, IN LIGHT OF THINGS THAT MAY HAVE CHANGED IN THE COMMUNITY OR INPUT THAT WE'RE HEARING FROM CITIZENS. AND SO WHAT WE'RE, WHAT WE'RE GOING TO BE DOING IS WORKING THROUGH THESE FOUR QUESTIONS RELATIVE TO EACH ONE OF OUR SEVEN PILLARS AND RESPECTIVE MILESTONES. AND WE WILL BE DOING THAT AS I SAID, UH, IN TRIADS. AND I'M GOING TO ASK YOU GUYS TO SORT OF MIX THINGS UP AS WE GO THROUGH OUR WORK HERE TONIGHT, AND THEN WE WILL SHARE WITH THE REST OF THE COUNCIL, WHAT OUR THOUGHTS ARE. UM, I'LL ASK WEST, THERE'S THE OPPORTUNITY FOR STAFF TO GIVE YOU ANY FEEDBACK. AND WE WILL WORK THROUGH THAT WITH THE OBJECTIVE AT THE END OF THE NIGHT THAT WE'VE GOT CONSENSUS ABOUT WHERE WE NEED TO GO FROM TODAY FORWARD. UM, AND SO THAT'S HOW WE WILL PROGRESS TONIGHT. MAYOR YOU TELL ME WE NEED TO TAKE A BREAK AND HOW WE MAYBE WANT TO GO OUTSIDE TO COOL OFF, OR, YOU KNOW, HOWEVER THE EVENING GOES ALONG. ANY QUESTIONS ABOUT HOW WE'RE GOING TO PROGRESS HERE BEFORE WE GET STARTED? OKAY. SO WE, HOW WE WILL START, UH, THERE ARE SIX OF YOU HERE TONIGHT. NO, ALL SEVEN OF YOU. WONDERFUL. SO WE'RE GOING TO, I'M JUST GOING TO HAVE YOU SPLIT INTO THIS SIDE OF THE ROOM, THESE COUNCIL MEMBERS, AND THEN THE MAYOR, IF YOU WILL JOIN THESE COUNCIL MEMBERS ON THIS SIDE, AND WE'RE GOING TO START WITH OUR FIRST PILLAR, UH, INNOVATIVE IN ENTREPRENEURSHIP AND BUSINESS. SO IF YOU WILL SORT OF BRING YOUR CHAIRS TOGETHER AND WE'RE GOING TO SPEND APPROXIMATELY 15 MINUTES, I KNOW THIS IS TALL ORDER, UH, 15 MINUTES, AND THEN I'M GOING TO DO A CHECK-IN WITH YOU. SO JUST GET TOGETHER AND LET'S TALK THROUGH THESE FOUR QUESTIONS RELATIVE TO OUR, UM, FIRST STRATEGIC PILLAR AND WHAT I WILL DO, I'M GOING TO LEAVE WEST. DOES THE COUNCIL HAVE THE PILLARS OF MILESTONES IN FRONT OF THEM? IT MIGHT BE EASIEST IF I CAN WRITE, MAYBE WRITE DOWN THE FOUR QUESTIONS FOR YOU AND I'LL LEAVE THE SLIDE UP HERE WITH THE PILLAR ON ANY QUESTIONS AS WE GET STARTED. OKAY. THANK YOU. [00:31:43] OKAY. [00:31:43] SO, [00:31:44] UM, [00:31:45] COUNSEL, [00:31:45] I THINK WE'RE READY TO REPORT OUT FROM YOUR RESPECTIVE GROUPS. UH, THE OBJECTIVE HERE IS TO SHARE, UH, WHAT YOUR THOUGHTS WERE RELATIVE TO THE FOUR QUESTIONS. WE WANT TO COME TO SOME CONSENSUS AT THIS POINT, ANY MODIFICATIONS THAT WE MAKE TO THE PILLARS OF THE MILESTONES NEED TO BE CONSENSUS BASED. AND SO WE WANT TO HEAR, UM, FROM EACH OF YOUR GROUPS, WHAT YOUR THOUGHTS WERE. SO ANYONE CARE TO STEP UP FIRST? OKAY. LET'S WORRY ABOUT WE'RE HERE. IF YOU WOULD PLEASE, UM, ANSWER ALL FOUR. LET'S START WITH THE FIRST QUESTION. WHAT WENT WELL? WHAT HAS GONE WELL RELATIVE TO INNOVATION IN, UM, ENTREPRENEURSHIP AND BUSINESS, AND I'M GOING TO BE TAKING NOTES OVER HERE FOR YOU ALL. OKAY. SO WE, WHAT WE, WHAT WE DISCUSSED THAT'S GONE WELL IS, UH, WE'VE CONTINUED TO FOCUS OUR ECONOMIC DEVELOPMENT IN TERMS OF GOING OUT AND PHYSICALLY VISITING BUSINESSES AND GIVING THEM THE ATTENTION AND ELICITING AIR GOING INTO THE MARKETPLACE WITH THE MAYOR AND TOWN STAFF TO HEAR FROM THE BUSINESSES. WE ALSO HAVE DONE, CONTINUED TO DO, MEET AND GREETS WHERE WE GO INTO THE BUILDINGS AND WE THINK THE BUSINESSES FOR BRINGING THEIR BUSINESS TO ADDISON PERSONALLY, WE HAD A SUCCESSFUL ECONOMIC DEVELOPMENT LUNCHEON. UM, WE ALSO HAVE, UH, QUARTERLY, UH, UH, WHAT ARE THESE CALLED THE ENTREPRENEURIAL, UH, HAPPY, HAPPY HOURS, QUARTERLY HAPPY HOURS THAT HAVE BEEN A NEW THING THAT WE'VE DONE, UH, THAT'S GONE WELL. AND THE LAST ONE WE HAD HAD THE AIRPORT, UM, SO A LOT OF THOSE THINGS HAVE GONE WELL, ESPECIALLY AS IT PERTAINS TO ECONOMIC DEVELOPMENT, THE TRANSIT ORIENTED DEVELOPMENT HAS GONE WELL IN TERMS OF, WE BELIEVE THE END RESULT IS SOMETHING THAT WILL DRIVE INNOVATION. UM, WE ALSO BELIEVE THAT, UM, THE OTHER THINGS THAT WENT WELL, THE AIR, UH, PASSENGER FACILITY IS NOW FINISHED AND LEVERAGING THE USE OF THE AIRPORT, BUT THOSE ARE THINGS THAT ARE STARTING TO GO WELL, THOSE ARE THE THINGS THAT HAVE GONE WELL, DOES THAT, THAT'S PERFECT. IF YOU ALL PAUSE THERE, LET'S HEAR FROM YOUR COLLEAGUES ON THEIR ASSESSMENT OF WHAT HAS GONE WELL RELATIVE TO OUR FIRST PILLAR AND MILESTONES. SO I THINK EVERYBODY'S PROBABLY, EVERYBODY'S PROBABLY ON THE SAME PAGE WITH ALL THE STUFF LESS ABOUT AND ONCE IT'S FINISHED, I THINK THAT'S GOING TO BE [00:35:02] ENTREPRENEURIAL BUSINESSES TYPICALLY MIGRATE TO THOSE SHOW THEM THE ADDISON WAY, ALL THOSE PILOTS AND ALL THOSE GUYS. I THINK WE'RE GOING TO KEEP UP, THERE ARE A NUMBER OF THOSE PEOPLE. OKAY. THANK YOU. I'M GOING TO ASK YOU TO CONTINUE COUNSEL MEMBER. WHAT HAS NOT GONE WELL RELATIVE TO INNOVATION AND ENTREPRENEURSHIP AND BUSINESS? WELL SALES TAXES. ANY, ANYTHING ELSE OF MAYBE THINGS THAT DIDN'T GO WELL? OKAY. I'M GOING TO SHIFT OVER HERE TO YOUR GROUP. DID YOU ALL HAVE A CONVERSATION ABOUT THINGS THAT DID NOT GO WELL RELATIVE TO ENTREPRENEURSHIP AND BUSINESS? WE DIDN'T, WE DIDN'T, UH, NOT FOR THIS PARTICULAR ONE. WE, WE DO THINK THERE'S SOME ADJUSTMENTS OR TWEAKS THAT WE CAN MAKE THAT WE DIDN'T HAVE. ONE OF THE THINGS THAT, THAT WE HAVE A TRADITION AND A LEGACY AND A HISTORY OF DOING AN ADDISON HERE BEFORE WE EXECUTE FOR THE MOST PART THAT HAS BEEN WHAT'S HAPPENED. SO SENDING THE COVID PROBLEMS ASIDE AND THE EFFECTS AND THINGS THAT WE CAN'T CONTROL, THAT THE THINGS THAT WE'VE EXECUTED, THERE'S NOT ANYTHING THAT'S BEEN THAT WE CAN LOOK TO AND SAY, WE DIDN'T DO THAT WELL, OR IT WAS, YOU KNOW, WE MESS THAT UP OR THERE MIGHT BE SOMETHING, BUT I DON'T KNOW WHAT WE COULDN'T THINK OF. WE DON'T SEE IT. SO YEAH. VERY GOOD. MARILYN, YOU WANT TO ADD SOMETHING? YEAH, BECAUSE WE DIDN'T KNOW EXACTLY. SO WE DIDN'T GET A SUDDEN KIND OF A HOLIDAY, SO WE COULDN'T MEASURE. SO MAYBE THE FIELD TRIP HOW MANY COMPANIES WE CAN, YOU KNOW, HOW MANY, HOW MANY AND THEN, UH, IF WE CAN LIST EVERYTHING. SO , AND WE'LL TALK MORE ABOUT THAT TOO. ON THE TWEAKS AND ADJUSTMENTS, WE HAVE TO POP OUT A BUNCH OF NOTES ON THAT FOR THE ADJUSTMENTS. OKAY. SO WHAT I'M HEARING YOU ALL SAY IS MAYBE WE NEED TO TWEAK PERFORMANCE METRICS TO TIE DIRECTLY BACK TO THE INITIATIVES. YES. UM, TO, TO MEASURE, UM, RELATIVE TO THOSE INITIATIVES AND HELP ANSWER THE QUESTION OF WHETHER IT WENT WELL OR NOT, WHAT WAS OUR TARGET OR OUR SPECIFIC GOAL. THAT'S RIGHT. EXCELLENT. OKAY. SO I WILL STAY WITH YOUR GROUP. WHAT WERE GAME CHANGERS OR UNEXPECTED SURPRISES RELATIVE TO INNOVATION IN ENTREPRENEURSHIP, IN BUSINESS? [00:40:01] WELL, AGAIN, THINGS, UM, MOSTLY OUT OF OUR CONTROL WITH, UM, JUST OUT OF PRODUCT CONTROL, INFLATION, COMBINED WITH, UH, SUPPLY CHAIN, STRANGE, YOU KNOW, UH, TWEAKS THAT WERE HAPPENING AS A RESULT OF COMING OUT OF COVID AND THE DEMAND SPIKING ON THE SUPPLY CHAIN, UH, DIFFERENT, YOU KNOW, AVENUES NOT ABLE TO HANDLE THAT, THEN THE FALLOUT WITH THAT. SO, UM, WE, YOU KNOW, LABOR COSTS WENT UP LABOR SHORTAGES, YOU KNOW, SPECIFICALLY RESTAURANTS AND RESTAURANTS, SPECIFICALLY UNABLE TO FIND WORKERS TO WORK IN THE RESTAURANT. UM, UH, AND, AND, AND SO THOSE WERE THE KIND OF, THAT WAS REALLY KIND OF THE BIGGEST GAME CHANGER IS THAT AS WE WENT TO THE BACK TO NORMAL AFTER COVID, UM, WE HAD SOME UNWELCOME VISITORS IN THOSE THINGS THAT I JUST MENTIONED. SO IT'S, YOU KNOW, AS A, AS A TOWN, YOU KNOW, THOSE THINGS IMPACTING US AND TRYING TO ADAPT IN WHAT WAYS AND SEE WHAT WE NEED TO DO TO ADAPT IN THIS NEW WORLD. AND THAT THOSE WERE THE MAIN, UM, THE GAME-CHANGERS THAT WE TALKED ABOUT. AND THEN WE DIDN'T KNOW IF THIS WAS IN THIS CATEGORY, BUT JUST WITH SPIKE IN HOUSING VALUES AS WELL, THAT WENT ALONG WITH ALL OF THIS AND YOU, HIGH GAS PRICES, YOU DON'T, ALL OF THESE THINGS, ECONOMIC, OUTSIDE ECONOMIC FACTORS THAT ARE CAUSING PERHAPS PEOPLE NOT TO SPEND AS MUCH MONEY OR TO BE STRESSED OUT, MAYBE THEY NEED AT HOME. GREAT. THANK YOU. OKAY. LET'S STEP OVER HERE TO THIS GROUP. WHAT WERE SURPRISES RELATIVE TO THIS? A SURPRISE IS, UH, UM, IN THE INFLATION, UH, RESTAURANTS HAVE CHANGED OVER TIME, THE DAY OF THE BIG 8,000 SQUARE FOOT RESTAURANT COUNCIL MEMBER. I THINK YOU'VE JUST TEED UP THE ANSWER TO THE NEXT QUESTION. SO WHAT TWEAKS DO WE NEED TO MAKE TO THIS PILLAR OR RESPECTIVE MILESTONES? AND THIS IS YOUR PLAN. SO IF THERE ARE MILESTONES, YOU WANT TO STRIKE MILESTONES, YOU WANT TO MODIFY MILESTONES. YOU WANT TO ADD IT IS TOTALLY WITHIN YOUR PURVIEW TO DO THAT, BUT LET'S TALK ABOUT WHAT DO WE NEED TO DO DIFFERENTLY IN TERMS OF PROMOTING INNOVATION IN ENTREPRENEURSHIP, IN BUSINESS [00:45:56] YEAH, VERY SIMILAR. UH, THE, THE THING THAT WAS IN PREVIOUSLY IS THAT WE WOULD LIKE TO HAVE, UM, FOR EXAMPLE, WHEN, WHEN WE'RE MEASURING SOMETHING, WE SAY, YOU KNOW, MORE HIGH TECH CONFERENCES. IF WE CAN GET AN UPDATE THAT SAYS, THIS WAS THE NUMBER OF HIGH PARK AT CONFERENCES WE HAD BEFORE, AND MAYBE WE, YOU KNOW, WE WANT TO HAVE, YOU KNOW, WE AT 10, YOU KNOW, NOW WE WANT TO HAVE 12 AND THEN TELL US, DID WE HAVE 11? YOU KNOW WHAT, JUST GIVE US A LITTLE BIT MORE MEAT ON THE BONE THERE WITH UPDATES ON, ON THE MEASURES AND THE METRICS, PERFORMANCE METRICS LIKE YOU HAD MENTIONED EARLIER THEN, UM, TOM MENTIONED IT LET'S CHANGE THE WORDING TO ENTREPRENEURIAL BUSINESSES, WHICH I LEAN KEYED IN ON RIGHT AWAY IS ENTREPRENEURSHIP. ISN'T THE RIGHT WORD WHEN YOU'VE USED THE WORD ENTREPRENEURIAL BUSINESSES. AND REALLY FOR US, WHEN I'VE JUST, YOU KNOW, KIND OF BEEN LOOKING BACK AND HAVING THE ADVANTAGE OF DOING THIS, YOU KNOW, LAST YEAR, ONE OF THE THINGS THAT WE REALLY KEYED IN ON WAS INNOVATION AND HOW WE ARE COMPETING AGAINST OUR NORTHERN BUDDIES UP NORTH THAT HAVE A LOT OF GREEN OPEN SPACE, AND THEY DON'T HAVE TO DEAL WITH ALL OF THE HEADACHES OF THE REDEVELOPMENT THAT WE DO. AND SO WHAT WE, WE THOUGHT ABOUT WAS THE WAY THAT WE COULD OVERCOME THAT WAS TO BE MORE INNOVATIVE. AND SO WE FEEL LIKE IF WE CAN SOMEHOW TIE IN, WE'VE GOT THESE CROWN JEWELS. IF YOU LOOK AT THE AIRPORT AND YOU LOOK AT THE CUSTOMER'S FACILITY AND NOW THE TRANSIT ORIENTED DEVELOPMENT, AND YOU LOOK AT ALL OF THESE THINGS, WE NEED TO GET SOME INNOVATION WITH TYING IN ALL OF THESE THINGS TOGETHER TO CREATE SOME MAGIC SAUCE THAT CAUSES BUSINESSES AND FOR RESIDENTS TO WANT TO COME HERE AND STAY HERE BECAUSE OF THE MAGIC SAUCE THAT'S CREATED FROM THAT. AND THE SOLUTION IS NOT GOING TO BE THE SAME SOLUTIONS THAT WE'VE DONE BEFORE, WHICH IS OUT OF THE BOX. YOU KNOW, YOU CAN GOOGLE THINGS AND YOU GOOGLE ECONOMIC DEVELOPMENT, AND IT'S GOING TO SPIT OUT THINGS. THIS HAS GOT TO REQUIRE THAT STAFF SOMEHOW FINDS A WAY TO WORKSHOP OR DO SOMETHING CREATIVE TO REACH THE INNOVATION LEVEL. THE PLACEMAKING CONCEPT IS IN THERE, YOU KNOW, WE'VE SPENT ALL THIS TIME AND MONEY AND ENERGY AND EFFORT AND TIME BUILDING THESE CROWN JEWELS, THE TRANSIT ORIENTED DEVELOPMENT IS NOW ON ITS WAY. UH, THE CUSTOMER'S FACILITY, YOU KNOW, ALL OF THESE THINGS NOW, HOW DO WE, HOW DO WE PUT A BOW ON IT? WHAT DO WE DO, WHO IS GOING TO COME UP WITH THE IDEAS THAT ARE GOING TO CAUSE THE STAKEHOLDERS AND THE PEOPLE THAT BRING THEIR TAX DOLLARS INTO THIS COMMUNITY? WHAT WHAT'S IT GOING TO BE? AND SO, I DON'T KNOW HOW YOU PUT THAT IN A MILESTONE. I DON'T KNOW HOW YOU ARTICULATE, DO WE HAVE CONSENSUS AMONG THE COUNCIL THAT WE WANT TO MODIFY THE LANGUAGE OF MILESTONE? YES. OKAY. SO, UM, WHAT I'M HEARING YOU SAY IS MAYBE LESS SPECIFICITY RELATIVE TO HIGH TECH CONFERENCES AND TOD, AND MORE OF A, WE WANT TO BE AN INNOVATIVE LEADER IN ECONOMIC DEVELOPMENT THAT SETS ADDISON OF HEART. WE, I DON'T KNOW THAT I NEED TO WORDSMITH THIS FOR YOU, BUT, UM, YOU, YOU WANT TO, UH, MAYBE BE A LITTLE MORE STRATEGIC IN, UM, THE FOCUS OF THAT MILESTONE. IS THAT ACCURATE? YES, BECAUSE, YOU KNOW, IF I SAY HIGH-TECH CONFERENCES, ALL YOU CAN DO WITH HIGH-TECH CONFERENCES IS TELL ME HOW MANY YOU WANT AND HOW MANY YOU GOT. THAT'S THE ONLY PERFORMANCE METRIC THAT WE CAN REALLY TALK ABOUT. WHAT DO WE CALL IT? THE SECTORS THAT WE FOCUS [00:50:01] ON TRYING TO ATTRACT, WHAT, WHAT IS THE TERM THAT WE USE FOR THAT THEY'RE TARGETED OUR TARGETED INDUSTRIES. SO I WANT TO MENTION ONE GOVERNMENT JOB BASICALLY SET UP TO HELP BUSINESS GIRL, GENTLEMEN JOBS. ALSO, WE HAVE INFRASTRUCTURE . SO THAT'S IMPORTANT TO CITY COUNCIL LEADERS, THE CITY OR STATE OR FEDERAL DOLLARS BECAUSE YOU DON'T, YOU ONLY OFFER JOBS ON THE TRACK. AND THEN GENERALLY THAT'S THE DIFFERENCE. SO THAT'S SOMETHING YOU WOULD HAVE TO MAKE SURE. AND THEN TO TAG ONTO THAT EXTREMELY BRILLIANT POINT IS THAT THE CITY COUNCIL, UM, IS TASKED WITH TAKING A LONG-TERM VIEW. SO WHEN YOU LOOK AT SOMETHING LIKE THE CUSTOMER'S FACILITY, EVEN, AND THE TOD, FOR EXAMPLE, THESE ARE THINGS THAT ARE, YOU KNOW, LONGTERM VIEWS AND THE POLICY DIRECTIVES, WHICH ARE THE GUARD RAILS ARE LONG-TERM VIEWS. BUT IF WE DO IT RIGHT, THEN WE CAN INTEGRATE THIS PLACEMAKING IN THIS AND CREATE A PLACE FOR STAFF TO SOMEHOW INTERACT WITH THE COMMUNITY IN SUCH A WAY THAT THE INNOVATION IS BORN OUT OF THAT, THAT CREATIVITY THAT THEY HAVE THE SAFE SPACE TO, TO BUILD. OKAY. SO I MAY NOT HAVE CAPTURED WHAT YOU JUST SAID, COUNCIL WOMAN, BUT, UM, AS A STARTING PLACE, IS THE LANGUAGE INNOVATIVE ECONOMIC DEVELOPMENT STRATEGY TO ATTRACT OR RETAIN TARGET INDUSTRIES MORE ALONG THE LINES OF WHAT YOU ALL ARE THINKING. AND IN TERMS OF THIS PARTICULAR MILESTONE HI, HI TED CONFERENCES, BECAUSE, BECAUSE WE DON'T KNOW EXACTLY ABOUT . SO AS FAR AS I KNOW , BUT WE DON'T SPECIFICALLY KNOW EXACTLY. YES. AND I THINK THAT DOES THAT DOES THE ONLY THING THAT IT FEELS LIKE IT MEANS IS DOES THAT SAY INNOVATE OUR READERS ON, I WROTE IT VERY QUICKLY. UM, IT SAYS INNOVATIVE ECONOMIC DEVELOPMENT STRATEGY TO ATTRACT AND RETAIN TARGET INDUSTRIES. THE ONLY THING THAT, THAT, THAT, UH, THAT NAILS, WHAT WE'VE JUST BEEN TALKING ABOUT. BUT THE ONLY THING THAT I THINK IS MISSING IS, UM, JUST THE TIE-IN, YOU KNOW, WE, WE WORKED SO HARD ON THESE THINGS THAT WE SPECIFICALLY HAD HERE WITH THE AIRPORT AND THE TOD AND EVERYTHING. I DON'T KNOW IF THIS IS, DOES THAT ENCOMPASS THE INTEGRATION OF THOSE THINGS WORKING TOGETHER? I DON'T KNOW. NOT SPECIFICALLY. I WOULDN'T SAY IT DOES, BUT IT DOESN'T, IT DOESN'T NECESSARILY HAVE TO MEANING YOU'VE GOT OTHER MILESTONES WHERE YOU CAN TRY TO MAKE THAT THAT'S RIGHT. THAT'S RIGHT. I DON'T WANT TO GET OVERLY GRANULAR. YOU'RE RIGHT. UM, W ARE YOU ASKING IF WE WANT TO BE MORE SPECIFIC ON THE MILESTONE? I'M JUST SAYING , WHAT'S YOUR QUESTION. SO IS YOUR QUESTION, COUNCIL MEMBER? I THINK WHAT YOU'RE SAYING IS, IS THIS REPETITIVE MAYBE [00:55:01] FOR A CORE FOCUS OF STAFF ALREADY, OR ARE WE EMPHASIZING THE NEED TO MAYBE TAKE THIS TO THE NEXT LEVEL? I THINK IT'S, I THINK WE HAVE, I MEAN, I KNOW IT'S LIKE A CORE VALUE. IT'S NOT ANY DIFFERENT THAN EFFECTIVE RESERVE. THAT AS A WAY THAT'S ALWAYS, ALWAYS ON LIST, EVEN THOUGH IT'S SOMETHING TO KNOW, THIS IS WHAT NEEDS TO STAY THERE. AND I THINK WE GET DOWN INTO INITIATIVES AS WELL. YOU KNOW, ONCE WE GET DOWN, DRILL DOWN TO THE NEXT LEVEL OF SPECIFIC INITIATIVES THAT WE WANT TO DO OR WHATEVER TO ACHIEVE, INNOVATIVE, INTEGRATED ECONOMIC DEVELOPMENT STRATEGY. YEAH. AND I THINK TO DARREN'S POINT, ALL OF THE PILLARS ARE, UH, SORT OF WHAT WE DO. SO IF YOU LOOK AT THE TOP LEVEL OF THE PILLAR OF BEING INNOVATIVE AND ENTREPRENEURSHIP AND BUSINESS, THAT SORT OF THE TOP LEVEL OF THE PILLAR, AND THEN THE MILESTONE, IT SEEMS LIKE WHAT WE'RE DOING IS TRY TO REFINE THE MILESTONE. BUT I THINK THAT THE DIFFERENTIATORS THEN WILL COME IN THE INITIATIVES PIECE OF IT, WHERE I THINK IS KIND OF WHERE THE SECRET SAUCE LIVES, WHICH IS THE DIFFERENTIATOR THAT MAKES SOMEBODY CHOOSE TO COME TO ADDISON OVER OUR, YOU KNOW, SOMEONE THAT, YOU KNOW, YOU KNOW, SOMETHING LIKE THAT. BASICALLY, WE'RE TRYING TO UPDATE ALL THOSE MILESTONES, YOU HAVE SOMETHING COMPLETED, THEN WE NEED TO JUST TAKE OFF KNOW, ADD TO SOMETHING ELSE. SO ACTUALLY WITH TLD, AGAIN, WE, UH, CUSTOM FACILITY DONE SO HOW CAN WE OBLIGATE THOSE MILESTONES INSTEAD OF ONLY ONE STILL THERE DOESN'T MAKE SO MUCH SENSE, BUT IT DOESN'T MEAN WE DON'T CONTINUE DOING THAT. WE JUST WANT TO UPDATE SO THAT MAYBE YOU CAN HELP US AS THE FACILITATOR. CAUSE THAT'S KIND OF WHAT'S HAPPENED HERE. IS WE WITH THIS PARTICULAR, WITH THESE MILESTONES, WE SORT OF, WE, THIS IS WHAT WE'VE DONE. THIS IS WHAT THE STAFF HAS DONE IS THEY HAVE COMPLETED THE MILESTONE IN TERMS OF GETTING IT TO THE STARTING LINE. SO NOW THE NEXT PHASE OF IT, DO WE NEED TO COME UP WITH A DIFFERENT THING OR DO WE JUST KEEP BUILDING ON THIS? UM, THERE'S A COUNCIL MEMBER. THERE'S NO PRESCRIPTION, UM, THERE'S NO SET NUMBER OF MILESTONES. THERE ARE LESS THAN 10, 10 OR LESS TRUE. UH THERE'S THERE'S NOT A MINIMUM NUMBER. UM, I THINK TO, UM, TO THINK OF THIS IN TERMS OF, UM, GOAL SETTING AND, UM, IF, IF I'M AN ELECTED OFFICIAL AND I'M LOOKING BACK UPON MY SERVICE TO MY COMMUNITY, WHAT DO I WANT MY COMMUNITY TO HAVE ACHIEVED? AND WHAT DO I HAVE THE ABILITY TO INFLUENCE, UH, IN TERMS OF THAT VISION? AND SO, UM, THE STAT IN THE REPORT THAT YOU'VE BEEN STOPPED PROVIDES YOU, THE QUARTERLY PROGRESS HAS BEEN INITIATED ALL, BUT TWO OR THREE, UM, UH, THE INITIATIVE THAT CAME OUT OF THE MILESTONES THAT YOU ALL DEVELOPED LAST YEAR. AND SO THOSE WILL CONTINUE TO BE A FOCUS UNTIL STAFF GETS DIFFERENT DIRECTION. THAT THAT'S WHAT THEY NEED TO FOCUS [01:00:01] ON. AND AS A REMINDER OF THIS, RIGHT, TO, TO KIND OF, I MEAN, THE PILLARS ARE WHERE WE WANT TO BE IN THE LONGTERM, RIGHT? AND THE MILESTONES ALLOW US TO UNDERSTAND HOW THE TYPE OF PROGRESS WE'RE MAKING TOWARDS THOSE, THOSE PILLARS. RIGHT? AND SO AS, AS THEY, AS WE CONTINUE IN THE INITIATIVES OR THE STAFF IDEAS ABOUT HOW WE'RE GOING TO CONTINUE TO MOVE THOSE MILESTONES FOR RIGHT. AND SO AS WE CONTINUE TO MOVE FORWARD, I THINK IT'S TOTALLY APPROPRIATE FOR US TO SAY, HEY, WE'VE MADE GOOD PROGRESS HERE. NOW WHAT'S NEXT, RIGHT? THAT, THAT IS. AND SOME OF IT MAY NOT, UM, FALL OFF AS SOON AS IT IS IN TERMS OF BEING A MILESTONE AS OTHERS. FOR EXAMPLE, THIS IS PROBABLY SOMETHING THAT'S GOING TO BE, WANT TO BE, I'M NOT PRESCRIBING, BUT AS YOU'RE DISCUSSING, I CAN SEE HOW THIS IS. YOU MAY BE STRUGGLING WITH THIS. WELL, IF WE DO THIS ALREADY, HAVE WE ALREADY ACCOMPLISHED IT? AND THE ANSWER IS NOT YET, WE'RE STILL GOING TO CONTINUE TO DO THIS. SO THIS IS AN EXAMPLE OF ENABLE. IT MAY BE A MILESTONE THAT STAYS A LITTLE BIT LONGER THAN FOR EXAMPLE, THE CUSTOMER SPECIFIC THAT CUSTOMS FACILITY ONE MAYBE THEN WRAPS UP INTO SOMETHING ELSE RELATED TO THE AIRPORT, UH, YOU KNOW, TO SAY, OKAY, WE'VE GOTTEN THAT. WE'VE MADE GOOD PROGRESS THERE. NOW, HOW ARE WE GOING TO LEVERAGE NOT ONLY THE CUSTOMER'S FACILITIES, THE FACILITY, BUT ALL THE OTHER APP AIRPORT ASSETS TO CONTINUE TO MAKE THAT A MAJOR PART OF OUR ECONOMIC ENGINE. RIGHT? SO, SO, SO THAT, THAT MAY BE HOW THAT KIND OF IS ET CETERA, TRANSIT ORIENTED DEVELOPMENT, WHILE WE'VE STARTED IT. THERE'S STILL SOME IMPORTANT THINGS TO BE DONE. IF THE COUNCIL IS COMFORTABLE WITH WHAT WE'VE DONE AND WANTS TO JUST LEAVE THAT TO STAFF, IT'S NOT, WE'RE NOT GOING TO STOP KEEPING YOU INFORMED OR STOP HAVING YOU INVOLVED IN THE IMPORTANT POSITIONS RELATED TO THAT. BUT IF IT'S, IF IT, IF, IF YOU DON'T WANT THAT AS A MILESTONE, IT'S WITHIN YOUR PREROGATIVE AND BURT YOU TO BE ABLE TO SAY, THAT'S FOCUSING ON SOMETHING FOR THIS NEXT FISCAL. IF WE KEEP GOING DOWN THIS PATH THAT WE HAVE FOCUSED ON SOME OF OUR DIFFERENTIATORS AIRPORT TRANSPORT, THE WORK LIVE THAT WE HAVE , THOSE ARE EXCELLENT POINTS. UM, SO MAYBE, MAYBE WHAT THE WAY TO SAY THAT IS, YOU KNOW, FOCUSING ON OUR DIFFERENTIATORS, BUT NOT TO GET INTO THE NEXT LEVEL OF USE THIS DIFFERENTIATOR THIS WAY, BECAUSE THEN THAT'S RIGHT. IS THERE COUNCIL CONSENSUS TO PERHAPS EITHER ADD THAT AS A MILESTONE OR TWEAK MILESTONE TWO OR THREE? I WOULD WORK, UH, COUNCIL BY REGARDLESS SUGGESTION ABOUT THE THINGS THAT SET US APART, THE DIFFERENTIATORS, THE, UM, WORK LIVE, UH, DEVELOPMENTS, YOU HAVE TOD THE AIRPORT, UH, LOCATION THAT THE ASSETS YOU HAVE AS A COMMUNITY. UH, MY QUESTION ABOUT THAT, I THINK THAT'S A GREAT IDEA POSSIBLY IS, DOES THAT, UM, IS THAT ALSO A PART OF THE, HOW DOESN'T BRANDING THING AS FAR AS CREATING DIFFERENTIATORS OR ARE WE FOCUSING ON DIFFERENTIATORS AS IT PERTAINS TO LIKE, YOU KNOW, INTEGRATED PLACEMAKING WITH THESE THINGS? IF IT IS THEN THAT I WOULD SAY IT GOES HERE, BUT IF IT'S SOMETHING THAT'S MORE OF AN ADDISON LANDING MARKETING FOR HERE. YEAH, YEAH. RATHER THAN LIVING IN THE HELMET, I WANT TO PUSH THEM OUT OF THE NEST. I MIGHT SUGGEST THAT'S PROBABLY, UM, A, PROBABLY A MEASUREMENT, EVEN A METRIC THAT MIGHT BE TRACKED AS PART OF YOUR INITIATIVES UNDER THIS PARTICULAR PILLAR WEST. BUT I THINK THAT'S GREAT. THAT'S A GREAT SUGGESTION. SO DID WE, DID, DID WE GET CONSENSUS THAT THIS IS ONE OF THE MILESTONES FIRST MILESTONE IS GOING TO DONE? I DON'T THINK WE, I ANSWERED THAT QUESTION FULLY, BUT I WANTED TO ENTERTAIN THE OTHER THOUGHT OVER HERE. [01:05:01] UH, THE COUNCIL MEMBER GARDENER OFFERED UP BECAUSE I WANTED TO TIE OFF THIS FIRST ONE. SO IS THERE A CONSENSUS THAT THIS WILL BE THE WORDING FOR MILESTONE ONE INNOVATIVE AND INTEGRATED ECONOMIC DEVELOPMENT STRATEGIES TO ATTRACT AND RETAIN TARGET INDUSTRIES, MEASURABLE, MEASURABLE, INTEGRATED ECONOMIC DEVELOPMENT STRATEGIES RETAIN? I WOULD SAY I WOULD OFFER THAT IT'S JUST TOO GENERIC. THE MA THE WORDING OF THE MILESTONE, GENERIC. UM, GOING BACK TO WHAT DARREN SAID IS LIKE, THE TELLER IS INNOVATIVE IN ENTREPRENEURSHIP AND BUSINESS AND, AND WHAT WE'RE SAYING THERE IS INNOVATIVE AND INTEGRATIVE ECONOMIC DEVELOPMENT STRATEGIES TO ATTRACT, RETAIN TARGET INDUSTRIES. YES. THAT'S WHAT THE WHOLE, WHOLE ENTIRE ECONOMIC DEVELOPMENT THING IS ALL ABOUT. IS THAT SOMETHING THAT SHOULD BE A MILESTONE? IS THAT A MONTH ASKING? IS THAT A MILESTONE THAT DOESN'T SOUND LIKE A MILESTONE? IT SOUNDS LIKE A THING THAT IT'S LIKE THE PILLAR, IT'S LIKE A DESCRIPTION OF THE PILLAR. WELL, I THINK WHAT, AGAIN, THIS IS NOT FOR ME TO EVALUATE, BUT, UM, THIS GIVES STAFF SOME FORMATION, IF YOU WILL, UM, UH, BOUNDARIES OF WHAT THEY NEED TO FOCUS THEIR TIME AND ENERGY ON. AND, UM, ENTREPRENEURSHIP AND BUSINESS ARE TWO VERY LARGE CONCEPTS. THIS, THIS BOILS IT DOWN INTO A LITTLE MORE SPECIFICITY. I'M SORRY. EDISON HAS A LOT OF INTEREST IN BUSINESS, YOU KNOW, JUST LIKE, UH, THEY FISHED IN THE STORE TO ALL THE SEED. NOW, A LOT OF MONEY INTO IT. THEY, UH, THEY DIVIDED HAS THAT A SCHOOL AND THEN ORLANDO, OR THEY DO, THEY, UH, EARLY ON, THEY CONTRACTED WITH THE DEFENSE DEPARTMENT DEVICE. SO WHEN YOU DO TRANSFUSION IN THE HOSPITAL WITH BLOOD BODY TEMPERATURE, SO YOU ARE IN BATTLEFIELD OR OTHER PLACES, SO YOU HAVE TO DO A PRICE WAR ALSO CAN LAST. SO THEY USE THAT A SPECIAL BATTERY IN THE BACK, COLD BLOOD TRANSFUSION. SO IT'S SO INNOVATIVE, BUT IT MAY BE DIFFERENT BUSINESS, DIFFERENT KIND OF BUSINESSES. SO WHEN YOU GO TO USE HOBBY INDUSTRIES, AND I DON'T KNOW IF YOU USE IT AT CONFERENCES, SO WHAT DO I EXPECT? WE GO WITH DIFFERENT MILESTONE TWEAK, SEE IF THERE'S LANGUAGE YOU WANT TO BE OBLIGATED, OR SOMETHING'S DONE. YOU DON'T HAVE TO CONTINUE TO PUT IT ON THERE. SO, UH, SO WE CAN GO THROUGH THIS IN A FASTER, WELL, WHAT IF, WHAT IF WE DID THIS? UM, JUST, I DON'T KNOW IF THIS IS HELPFUL. SO EITHER, YOU KNOW, THERE'LL BE MUCH REJOICING OR ROCKS THROWN AT ME, SO EITHER WAY, HOPEFULLY MOVE FORWARD. BUT, BUT ONE OF GOING BACK TO THE PILLAR, YOU KNOW, I THINK YOU'RE RIGHT, THAT THIS KIND OF ECHOES AND JENNIFER'S CORRECT. AND LIKE, HEY, WE'RE TRYING TO MAKE SURE THAT WE'RE FOCUSED ARE FOCUSING OUR EFFORTS ON THE MILESTONE BY ITS NATURE IS SUPPOSED TO BE MEASURABLE. IT'S SUPPOSED TO SAY WE'RE MAKING PROGRESS TOWARDS OUR ULTIMATE GOAL. SO MAYBE HERE, INSTEAD OF ADDING TO THIS, MAYBE WE TAKE SOME STUFF AWAY. SO MAYBE THE FOCUS IS ATTRACT AND RETAIN, RIGHT. THE TARGETED HISTORIES. AND MAYBE IT'S LIKE THE LEAD INNOVATORS OR, UH, YOU KNOW, IN, IN THOSE TARGETED END INDUSTRIES. SO THAT, SO THAT, THAT, THAT'S, THAT'S ALL OF THE THINGS THAT WE'RE SAYING. IT'S, IT'S ALLOWING US TO, AS STAFF TO FOCUS ON, UH, ON AN ACTIVITY THAT WILL HELP US TO KNOW IF WE'RE MAKING PROGRESS TOWARDS OUR PILLAR. DOES THAT MAKE SENSE? SO FOR EXAMPLE, WHAT I WOULD SAY IS, YOU KNOW, YOU COULD EITHER SAY FOCUS ON, OR YOU CAN JUST SAY ATTRACT AND RETRAIN, RETAIN INNOVATORS, INNOVATIVE COMPANIES IN OUR TARGETED INDUSTRIES. AND THOSE TARGETED INTERESTS INDUSTRIES [01:10:01] INCLUDE ALREADY HIGH-TECH AND FINANCE AND ALL OF THE THINGS THAT ARE, UH, WE BELIEVE, OR A HIGH TALENT, UH, UH, TYPE OF TYPE OF INDUSTRIES. DOES THAT MAKE SENSE? YEAH, I THINK I ECHO IS BECAUSE YOU ADDED SOMEBODY, SO MANY FINANCIAL INSTITUTION, UH, YOU KNOW, LIKE BANKS AND INSURANCE COMPANY. SO, UH, IF YOU ARE TARGETING INDUSTRIES PROBABLY IS BETTER. YOU DON'T HAVE TO USE THE FOCUS CAN BE SHORTER. WHAT ABOUT THIS GROUP OVER HERE? WHAT ARE YOUR, SO IT WOULD BE ATTRACT AND RETAIN INNOVATORS IN TARGET INDUSTRIES. WE WOULD STRIKE THIS LANGUAGE, PLEASE SHARE YOUR THOUGHTS. YOU HAVE TO SHARE YOUR THOUGHTS. YOU CAN'T SHAKE YOUR HEAD, SORRY. YOU CAN'T SHAKE YOUR HEAD AND SAY NOTHING, BUT THEN YOU CAN'T COMPLAIN ABOUT IT. SO, UM, WE CAN RUN DOWN ARE YOU READY FOR, UH, ARE YOU LOOKING FOR A LITTLE BIT MORE GUIDANCE? LIKE, ARE YOU LOOKING FOR, FOR WHEN YOU THINK OF A MILESTONE, ARE YOU LOOKING FOR SOMETHING TO ACTUALLY SERVE UP THAT ACTUALLY GIVES THE TEAM SOMETHING TO ACTUALLY UNDERSTAND WITH CLARITY AND TACKLE SPECIFIC? UM, IT MAY IN FACT, NO, I THINK, I THINK THAT COULD BE A MILESTONE IN AND OF ITSELF, BUT WERE YOU SAYING THAT THE NEWLY, THE NEWLY, UH, TWEAKED MILESTONE WHERE YOU SAYING KEEP THAT OUT OF THAT OR BECAUSE I WOULD MAKE, I WOULD, I WOULD MAKE ONE COMMENT ABOUT YOUR COMMENT AND I AGREE WITH IT. AND I THINK THAT, UH, IN ADDITION TO FOCUSING ON TRENDS THAT THE TOWN ABOUT IT SHOULD, IT SHOULD BE FOCUSED ON DISRUPTING AND CREATING THE TRENDS AND BEING THE MARKET MAKER OF THE TREND. AND THAT TO ME IS THE, IS THE STANDARD THAT SAYS THAT'S IN LINE WITH THE VISION OF OUR COMMUNITY AND THE DISRUPTIVE, UH, TYPE OF INNOVATION THAT WE NEED TO GET WHERE WE NEED TO BE. BUT IS THAT WHAT YOU MEANT ADDED ON TO THAT ITSELF? SO YOU DON'T HAVE TO KEEP SAYING MILESTONE OR SOMETHING EVERY HOUR THAT THE STAFF, SO THAT THAT'S SOMETHING THEY MIGHT BE ABLE TO FINISH SO THAT WE JUST GET IT DONE FIRST. THEN [01:15:01] IF YOU WANT TO GET AN EDIT THAT EVERYBODY HAS A CONSENSUS ON THE FIRST MILESTONE, SO GENUINE MILESTONE ONE ATTRACT AND RETAIN INNOVATORS IN TARGET INDUSTRIES. WELL, WE CAN GO TO THE SECOND CAN ALWAYS COME BACK AT SO THIS CASE SO THAT'S FINE THE WAY IT IS. OKAY. SO MILESTONE TWO IS CURRENTLY FOCUSED ON THE CUSTOMER'S FACILITY AND THE MILESTONE THREE IS ALSO FOCUSED ON THE AIRPORT. ARE, AM I HEARING YOU SAY THAT EITHER THE ORDER'S NOT PRUDENT NECESSARILY, BUT, UH, ANOTHER MILESTONE IS FOCUSED ON REUSE OF OFFICE SPACE OR DISRUPTING THAT MARKET. AND THEN MAYBE WE HAVE THE THIRD MILESTONE IS JUST A MORE GENERAL FOCUS ON THE AIRPORT, LEVERAGING THE AIRPORT APP FOR THE ASSET THAT IT IS. I THINK WE CAN COMBINE THOSE TWO SOMEHOW AND JUST, YOU KNOW, GOING BACK TO, UM, SO, SO FOR EXAMPLE, THREE, MAYBE, AND IT DOESN'T HAVE TO BE NUMBER THREE, IT CAN BE NUMBER TWO, BUT THREE COULD SAY LEVERAGE THE USE OF ALL AIRPORT ASSETS TO MAXIMIZE BUSINESS, BUSINESS GROWTH AND EXPANSION AND SO, SO THEN THAT'S A CONVERSATION THAT, THAT EVERYBODY NEEDS TO HAVE BECAUSE THIS, THESE TWO ARE SPECIFIC TO HERE, SO WE CAN COMBINE. BUT, BUT WHAT, WHAT EILEEN IS SAYING, THERE IS MORE THAN JUST, YEAH, EVERYTHING. SO MANY RESTAURANT HOTELS, IT'S THE ONLY RELATED REASON PEOPLE WANT TO COME TO ADDISON. AND BECAUSE WE HAVE WITH THOSE RESTAURANT GIRLS, WE CAN HAVE A SPACE FOR A MEETING, ALSO THE CENTRALIZED LOCATION, YOU KNOW, IT'S ALL COUNTRY. THAT'S TRUE. SO HOW DO YOU, THIS ONE IS ONE TO COMBINE THE SECOND OR THIRD ONE FIRST, AND WE WANT TO ADD SOMETHING ELSE AND WE CAN ALWAYS COME BACK. I KEEP THE MILESTONE WAS SPECIFIC TO THE THIS IS WHAT I HEARD YOU SAYING. LEVERAGE AIRPORT ASSETS TO MAXIMIZE BUSINESS GROWTH AND EXPANSION. OR DO WE WANT TO SAY ALL AIRPORT ASSETS? I THINK AIRPORT MEANS ALL, UM, NOT JUST US CUFFS, CUSTOMER FACILITY, BUT ALSO JUST FPOS 3M DEALERS. AND THEN ALSO, YOU KNOW, ALL THE OTHER BUSINESSES FACE , YOU KNOW, A LOT OF THE COMPANY. SO WE, THIS IS ONE GENERAL. ALRIGHT, IS EVERYONE GOOD WITH THIS WORDING TO COMBINE THAT THIRD MILESTONE? ALL RIGHT. LET'S GO BACK TO THE OTHER CONCEPTS THAT WERE THROWN OUT FOR OTHER MILESTONE. SO I WAS THINKING SOMETHING YEAH, THAT'S FINE. I'M GOOD WITH THAT. I DON'T KNOW ANYBODY ELSE, BUT THERE THE TREND OFFICE, BECAUSE AFTER THE PANDEMIC AND EVERYBODY USES A SHARED SPACE OFFICE, SO IT'S A GOOD CONCEPT. [01:20:01] A LOT OF COMPANY IN TERMS OF DAY, THEY KNOW, THEY KNOW GO TO WORK EVERY DAY. FOR EXAMPLE, MY SON WORKS FOR HP AS A DAD, AND HE DOESN'T NEED TO GO TO THE OFFICE AT ALL. SO WE WENT TO THE WORDING FOR SOMETHING LIKE THIS. UM, SOMEBODY WANTS TO GET A STAB AT IT. TOM, JUST THE WORDING FOR, UH, YOU MENTIONED SOMETHING ABOUT, UM, STUDYING, UH, YOU KNOW, FOCUSED ON WORK AT, UH, WORKSPACE TRENDS AND DEVELOPING, YOU KNOW, DEVELOPING DISRUPTIVE METHODS TO BE A MARKET MAKER. I DON'T KNOW. I KNOW I JOTTED DOWN UTILIZE OFFICE SPACE. THIS IS NOT VERY PRETTY, BUT UTILIZE OFFICE SPACE TO DISRUPT COMMERCIAL MARKET, OR MAYBE THIS IS EXISTING. WE'LL DO THAT JUST CAUSE I, I APPRECIATE WHAT YOU'VE WRITTEN UP THERE BECAUSE IT ACTUALLY, AT LEAST IN MY MIND ALLOWS US TO SEE IT. AND IN THE WAY IT'S WRITTEN IS TOO NARROWLY MIGHT NOT, BUT YOU'RE PERFECT. BUT WHY, BECAUSE WHY I SAY THAT? YEAH, NO, NO, NO, NO, NOT EXACTLY THAT. SO DON'T WHAT I'M SAYING THOUGH, IS IT'S NOT JUST ABOUT THE OFFICE SPACE. IT'S ABOUT THE SPACE IN THE TOWN THAT, THAT HELPS DIFFERENTIATE THIS PLACE ADDS SOMETHING THAT DISRUPTS THAT. RIGHT. SO IF WE'RE TALKING ABOUT TOD, THIS IS AN EXAMPLE YOU DON'T, I DON'T KNOW, I'M JUST TRYING TO JUMPS BACK AND START THE WORDING HERE, BUT YOU KNOW, THE FACT THAT THE TRANSIT ORIENTED DEVELOPMENT IS GOING TO FRONT A PARK THAT'S TWICE THE SIZE OF KLYDE WARREN PARK IS A HUGE AMENITY LITERALLY AND FIGURATIVELY. RIGHT. AND IT'S SOMETHING THAT WILL HELP KIND OF, UH, THAT WITH THAT DISRUPTION. RIGHT? SO WE GOTTA FIGURE OUT SOME WORDING THAT, THAT IT DOES. IT DOESN'T MAKE IT SO NARROW UTILIZE, UTILIZE SPACE, YOU KNOW WHAT, EVEN THE RESTAURANTS DON'T HAVE TO BE BAD GENERALLY THE OTHER MONEY AS WELL. YOU KNOW? SO BASICALLY , YOU DON'T NEED TO HAVE A BIG RESTAURANT, BIG OFFICE, SO YOU'LL BE, SO I DON'T KNOW, TO DIVIDE ALL OFFICE RETAIL OR LIVE, WHAT DID YOU SAY, DARREN, OR OFFICE WORK? LIFT SPACE UTILIZE. IT'S ALMOST LIKE LEVERAGING THE, THE AMENITIES BECAUSE, BECAUSE IT THEN FOCUSES A LITTLE BIT. I MEAN, IT TALKS ABOUT WHAT YOU WERE AT IN IT'S IN IT'S BUILDING ON, I MEAN, THAT'S, THAT'S ONE OF THE, ANYBODY THAT'S BUILDING OFFICE STUFF RIGHT NOW, ALL THEY'RE, ALL THEY'RE TRYING TO DO IS HOW COMPETE THE NEXT GUY OR GAL TO GET PEOPLE IN THEIR OFFICE BUILDING. AND IT'S ALL ABOUT HOW CAN I WOW. THEM AND HAVE IN THE SPACE. RIGHT? SO WHAT IS IT THAT WOW, THAT, WHAT CAN WE HELP YOU TO USE TO HELP WOW. PEOPLE TO WANT TO BE AN ADDISON? I GUESS EVERY ASSETS THAT IS ROUGH, UM, UH, IT WOULD BE A DISRUPTION IN THE LIVE WORK SPACE. UH IT'S YES. MA'AM LEVERAGE ADDISON'S UNIQUE ASSETS TO DISRUPT COMMERCIAL. THIS SHOULD SAY THE COMMERCIAL MARKET OR THE, THE WAY WE LIVE, WORK AND PLAY. I DON'T KNOW THAT THAT'S REALLY CHEESY, BUT I BET THAT THAT DISRUPT THE COMMERCIAL MARKET IS VERY BROAD. AND IF YOU GO BACK TO WHERE OUR, WHAT OUR STRATEGY IS, OUR, OUR ECONOMIC DEVELOPMENT DEVELOPMENT STRATEGY IS TO ATTRACT TALENT, RIGHT? SO LEVERAGE ADDISON'S UNIQUE ASSETS TO DO SOMETHING, TO ATTRACT THAT TALENT. OKAY. WELL, OF COURSE YOU CAN USE WHATEVER TO ENHANCE THE LIVE MORE [01:25:01] SPACE, TO ATTRACT TALENT AND CONSIDER A NEW OFFICE. MAYBE GIVE THEM WORDS, ATTRACT THE TALENTS AND UH BUT IT'S MORE THAN MORE THAN ONE OFFICE, RIGHT? SO YOU'LL PROBABLY NEED TO SEPARATE ALL PHASE . UM, WHAT ABOUT TO ATTRACT TALENT AND, UM, MAXIMIZE COMMERCIAL SPACE. WE NOT LIKE TO WORK COMMERCIAL MEAT, ARE WE, TO ME THAT'S A COLLECTIVE TERMINOLOGY FOR ANYTHING THAT'S NOT RESIDENTIAL. I LIKED WHAT YOU SAID ABOUT TO ATTRACT AND WHAT WAS THE NEXT THING? SURE. NOT TO ATTRACT TALENT AND MAXIMIZE COMMERCIAL SPACE. THAT'S CUTE. CAN WE PASS THE MICROPHONE ON THE ORLANDO REAL QUICK? YEAH. HE TEXTED ME WITH AN IDEA AND I'D LIKE TO HAVE YOU SHARE THAT MAYBE THAT HELPS. YEAH. I THINK ONE OF THE THINGS THAT I, UM, ALWAYS KEEP IN MIND IS THAT CITY COUNCIL OBVIOUSLY ADOPTED AND ECONOMIC DEVELOPMENT, STRATEGIC PLANNING, 2019, AND A LOT OF THE GOALS RELATED TO THAT, UH, FOCUS AROUND PLACEMAKING. SO YOU'RE SORT OF DISCUSSING SOME OF THESE THINGS. I'M THINKING, HOW AM I GOING TO TIE UP YOUR MILESTONES WITH OUR ECONOMIC DEVELOPMENT, STRATEGIC PLANNING? ONE OF THE THINGS THAT I CAME UP WITH WAS GROW AND EXPAND PLACE-MAKING BUSINESS PROGRAMS AND EVENTS THAT WILL SET US APART TO ATTRACT TALENT AND BUSINESSES. WHAT I'M SORT OF THINKING OF IS OUR EVENTS THAT WE STARTED AT CENTRAL PARK, WHICH NO OTHER COMMUNITY IN NORTH TEXAS DOES THE EXECUTIVE HAPPY HOURS. THESE ARE THINGS THAT HELP ATTRACT TALENT AND SORT OF SET US APART BECAUSE OF A LOT OF THE RESPONSES THAT WE GET FROM INDIVIDUALS THAT ATTEND THESE EVENTS IS WOW. AND WHETHER COMMUNITY DOES THIS, UH, STRENGTHEN THE, UH, UH, UH, BUSINESS BUSINESS, UH, FOR THE LOCAL COMPANY VISITS. ONE OF THE THINGS THAT WE OFTEN HEAR IS I'VE HAD MY OFFICE IN DALLAS OR IN RICHARDSON WHEREVER. AND THEY SAID, I'VE NEVER HAD THE MAYOR OR A CITY COUNCIL VISIT ME UNTIL I CAME TO ADDISON. SO THAT'S WHAT I SORT OF NEED WITH THAT, THAT MILESTONE. YEAH. THE ONE THAT YOU, WHERE DO YOU DO IS GROW AND EXPAND PLACEMAKING BUSINESS PROGRAMS AND EVENTS THAT WILL SET AT A SIN APART TO ATTRACT TALENT AND BUSINESSES. THAT'S THE MILESTONE, THAT'S THE MILESTONE. THAT'S WHAT WE MEANT TO SAY. YEAH. OKAY. SO HOW ABOUT LEVERAGE ADDISON'S UNIQUE ASSETS TO GROW? WHAT DID YOU SAY? ORLANDO GROW AN EXPANDED PLACE, MAKING BUSINESS PROGRAMS AND EVENTS THAT WILL SET US APART TO ATTRACT TALENT AND BUSINESSES. OKAY. UM, COUNCIL MEMBER BRON. OKAY. MY DAD'S MAKES SURE THERE'S CONSENSUS, SO, OKAY. ARE WE GOOD? DO WE SWEAR MUCH, BUT SOMETHING ABOUT LEVERAGE AS THIS UNIQUE AD SETS IN THERE, ALONG WITH THE PLACEMAKING ALL RIGHT. YES. YES, YES. FANTASTIC. OKAY. SO, AND THEN THAT BRINGS US TO THE END OF MILESTONES RELATED TO PILLAR ONE, ANY OTHER DISCUSSION RELATED TO PILLAR ONE OR THE MILESTONES UNDER IT? WOULD YOU LIKE A BREAK? IF WE TAKE A BREAK, WE'RE GOING TO BE HERE TILL MIDNIGHT, RIGHT? ANYBODY, ANYBODY WANT TO USE THE RESTROOM? OKAY. SO HERE'S WHAT I'D LIKE TO DO. I'M GOING TO HAVE YOU STAND UP AND STRETCH YOUR LEGS AND ROTATE TWO PEOPLE. SO WE'RE GOING TO CHANGE UP OUR GROUPS. SO COUNCIL MEMBER, GARDNER, AND COUNCIL MEMBER BROAD, IF YOU WILL COME OVER HERE [01:30:01] AND, UM, DEPUTY MAYOR PRO TIM WARD AND MAYOR, IF YOU WILL COME AND JOIN THIS GROUP OVER HERE, PLEASE, AND I AM ASSIGNING YOU TO DISCUSS, ASK THE SAME FOUR QUESTIONS RELATIVE TO PILLAR TWO EXCELLENCE AND ASSET MANAGEMENT. YES, SIR. OVER HERE, UH, PILLAR TWO IS EXCELLENCE AND ASSET MANAGEMENT WITH THE MILESTONE IMPLEMENT THE ASSET MANAGEMENT PLAN IN ACCORDANCE WITH THE ASSET MANAGEMENT POLICY, UTILIZING INFORMATION SYSTEMS. TAKE ABOUT 15 MINUTES AND DISCUSS THESE FOUR QUESTIONS, PLEASE. [01:40:24] ALL [01:40:24] RIGHT. ARE WE READY TO COLLABORATE? OKAY. LET'S LET'S DO OUR REPORTING OUT A LITTLE BIT DIFFERENTLY. THIS TIME. WHAT I'M GOING TO DO IS ASK THIS GROUP OVER HERE TO RUN THROUGH ALL FOUR QUESTIONS RELATIVE TO EXCELLENCE IN ASSET MANAGEMENT, WHO WOULD LIKE TO REPORT OUT ON BEHALF OF YOUR GROUP? YES, SIR. SO, UM, THAT'S A MEMBER OF THE COMPANY. I'M SORRY. UH, I DID GET NOTIFICATION THAT BECAUSE OF THE FANS, IT'S KIND OF HARD TO HEAR AT HOME. SO IF YOU WOULD PLEASE MAKE IT A POINT TO SPEAK INTO THE MICROPHONE. THAT IS VERY HELPFUL. THAT'S ALL LIKE WHAT WE'VE DONE, WHAT WE DISCUSSED ON THIS ONE PRETTY QUICKLY, BECAUSE WE UNDERSTAND THAT THIS PARTICULAR PILLAR EXCELLENT, AND ASSET MANAGEMENT, IT'S REALLY NOT GOING TO CHANGE. WE'VE WORKED SO HARD TO GET THIS ASSET MANAGEMENT IN PLACE, AND IT WAS NEVER SEEN AS A SHORT TERM TYPE OF MILESTONE THAT THAT COULD POSSIBLY CHANGE BECAUSE IT'S, IT'S SO USEFUL AND ROBUST EVERYONE, EVERYONE IN OUR, IN OUR CITY, OUR TOWNS LICENSE, THIS. SO WE DON'T KNOW WHAT'S WHAT WHAT'S GOING WELL IS THE FACT THAT WE'RE USING AND CONTINUALLY USE IT AND USING IT WHERE HE IS IN IT. WHAT HAS NOT GONE WELL, AND WE GET, WE DON'T SEE ANY EVIDENCE OF IT. SO THAT'S, UH, AS FAR AS GAME CHANGERS SURPRISES, WE'RE NOT SURPRISED AT IT THAT IT'S WORKING WELL. I, I DO HAVE A QUESTION ON THE SOFTWARE AT ONE TIME WE WERE LOOKING AT MODULES THAT WE DIDN'T HAVE. CAN YOU TELL US A LITTLE BIT ABOUT, CAN SOMEONE TELL US A LITTLE BIT ABOUT THE MODULE COMPONENTS ON IT? DO WE HAVE A BALL? DO WE HAVE THE AIRPORT MODULE? YES. SORRY. SO WE STARTED WITH WHAT WAS CALLED THE IRA SOFTWARE AND THAT WAS OUR, UH, OUR PLANNING, YOU KNOW, THAT WOULD TELL US THE CONDITION OF THINGS. AND THEN WHAT WE WERE TRYING TO DO IS TO INTEGRATE THAT WITH OTHER APPLICATIONS. SO WE STARTED NEXT WITH THE CITY WORKS APPLICATION, WHICH WOULD BASICALLY BE OUR, UH, MAINTENANCE AND MANAGEMENT SYSTEM. UH, IT'S COMPUTERIZED. WE INTEGRATED OUR ASSET MANAGEMENT WITH THAT COMPUTERIZED MAINTENANCE MANAGEMENT SYSTEM, SO THAT, YOU KNOW, IF YOU MAKE AN IMPROVEMENT IN, UH, TO, TO SOME, TO ONE OF THE ASSETS IN THE CMMS, COMPUTERIZED MAINTENANCE MANAGEMENT, THEN THAT WOULD AUTOMATICALLY INFORM THE, UH, THE IRA SOFTWARE. AND THEN, AND WE NEEDED TO NOT ONLY HAVE THAT, UH, CAPABILITY FOR, YOU KNOW, WATER AND SEWER, ET CETERA, BUT WE ALSO HAD AN AUDIBLE FOR THE AIRPORT AS WELL, AND THAT IS, HAS BEEN IMPLEMENTED. UH, SO ALL OF THOSE MODULES ARE IMPLEMENTED. IS THERE OUTSTANDING FROM THAT STANDPOINT? THAT IS NOT GOOD. OKAY. SO, UM, WHAT HAMEED SAID IS, UH, WE ARE WORKING ON A SOLUTION THAT WILL HELP US TO BE ABLE TO, UH, INTEGRATE ALL OF THAT. WE'RE ALL THAT WE'RE DOING RELATED TO OUR ADA, UM, PLAN THAT OUR 20 YEAR 88 PLAN, UH, SO THAT, THAT IS DOING THE SAME THING, UM, AS WELL OR AUTO-POPULATING, OR WHETHER THEY'RE COMMUNICATING WITH ONE ANOTHER THEY'RE INTEGRATED SYSTEMS. SO THAT, THAT INFORMATION IS UPDATED, UH, YOU KNOW, ONE TIME AS OPPOSED TO HAVING TO MULTIPLE THINGS IN MULTIPLE TIMES AND THEN, UH, GENERAL SERVICES. I'M NOT LIKE YOU'RE GOING TO HAVE TO TELL ME A LITTLE BIT MORE ABOUT THAT, BUT THAT IS A MODULE THAT HAS NOT YET BEEN IMPLEMENTED, BUT, UM, DOES IT HELP DESK WORK A WORK ORDER THAT GENERAL SERVICES, BECAUSE THAT WILL BE INTEGRATED TO THE IRS AS WE NEED TO ADDRESS AND FIX IT OUT. ANYTHING THAT GOES THROUGH THAT MODULE ALSO IT'S IMPACTING AND THAT'S REALLY FOCUSED ON [01:45:01] OUR FACILITIES, IS THAT CORRECT? CORRECT. YEAH, THAT'S AN IDEA. IT GOES WITHOUT SAYING THAT EVERYONE'S GOING TO BE REALIZED IN OUR TOWN, SO, UH, ADJUSTMENTS OR TWEAKS, I WE'RE RUNNING SO WELL WITH THE, WITH THE SYMBOL MILESTONE THAT WE HAVE, UH, THIS SPRINT DOESN'T. THANK YOU, COUNCIL MEMBER, UM, MAYOR YOUR GROUP, WHAT IS YOUR FEEDBACK RELATIVE TO THE FOUR QUESTIONS RELATED TO EXCELLENCE IN ASSET MANAGEMENT? OKAY. SO VERY SIMILAR TO THE OTHER GROUP. UM, I WOULD JUST EXPAND ON WHAT'S GONE. WELL, THE REASON WHY THE ASSET MANAGEMENT PROGRAM SPECIFICALLY IS SO BENEFICIAL IS BECAUSE IT TAKES THE GUESSWORK OUT OF WHERE WE SPEND OUR MONEY. SO NOT ONLY DOES IT TAKE THE GUESSWORK OUT OF COUNCIL MEMBERS DETERMINING, YOU KNOW, BUDGET ALLOCATION, UH, ENTERED INSIDE OF THE ORGANIZATION AND HELPS, UH, THE LEADERSHIP KNOW, UH, YOU KNOW, WHAT'S RED, YOU KNOW, THERE'S COLORS, GREEN IS GOOD, YELLOW AND RED. AND JUST TO REMIND PEOPLE THAT THEY MAY NOT REMEMBER THAT IF AN ASSET TURNS RED, THAT IT NEEDS IMMEDIATE ATTENTION, UH, THERE MIGHT BE SOME KIND OF DANGER PRESENTED IF WE DON'T SPEND MONEY TO FIX IT. SO, AND THE ALLOCATION OF THE BUDGET RESOURCES ON THAT IS IMPORTANT. WE, UH, ON WHAT'S NOT GONE WELL. UH, WE THINK EVERYTHING IS, IS GOING WELL AND THAT EVERYTHING IS IN PROGRESS OR ON SCHEDULE, UH, THE GAME CHANGER OR SURPRISES. UH, WE JUST HAD WRITTEN, UH, RISING COSTS AND SOME DELAYS IN SUPPLY CHAIN. SO THAT, THAT CAUSES US TO BELIEVE THAT MAYBE WE BIT OFF, MORE THAN WE CAN CHEW WITH THIS, BUT AT THE END OF THE DAY, IF YOU LOOK AT, YOU KNOW, COVID THOSE OTHER THINGS THAT ACCOUNTS FOR THAT, AND THE ADJUSTMENTS OR TWEAKS THAT WE NEED NEED TO MAKE AS WE JUST NEED TO KEEP MOVING IN THE RIGHT DIRECTION, IN THE SAME DIRECTION AND FINISHING, YOU KNOW, DOING THE NEXT RIGHT THING TO BRING THESE STUDENTS. NO, WE'RE STILL HAVING . YEAH. SO, SO CORUM AND MONTFORT, FOR EXAMPLE, THOSE ARE NOT EVEN SCHEDULED TO START UNTIL AFTER KELLER SPRINGS IS THE NEXT PROJECT THAT'S GOING TO START. AND THEN ONCE THAT STARTS OR HAS FINISHED, WHICH IS, YOU KNOW, LET'S SAY IT STARTS IN THE FALL 18 TO 20 MONTHS TO GET THAT DONE. AND THEN AIRPORT PARKWAY IS GOING TO BE NEXT AFTER THAT. AND THEN AT SOME POINT IN, IN THE, IN THE, IN THE PROCESS OF GETTING THAT DONE, THEN IT'S A CONVERSATION OF ALL RIGHT, WHEN DO WE START CORN AND MONITORED? UH, CAUSE CAUSE QUORUM WALLET'S BEEN APPROVED BY VOTERS. IT IS, UH, IT'S HUGE. IT'S GOING TO BE, I MEAN, IT'S GOING TO BE A BIG PROJECT. SO ANYWAY, SO YES, WHEN IT'S, WHEN IT'S, WHEN WE'RE READY TO DO THAT, THAT WILL BE ADDED AS AN INITIATIVE. BUT AT THIS POINT WE'VE GOT TO GET THROUGH OTHER THINGS BEFORE WE GET TO THAT POINT. WHAT I'M HEARING THE COUNCIL SAY IS YOU ARE GOOD WITH MILD, THE MILESTONE HUNTER EXCELLENCE IN ASSET MANAGEMENT OF IMPLEMENT THE ASSET MANAGEMENT PLAN AND NO CHANGES ARE NEEDED. EXCELLENT. OKAY. I HAD A REQUEST TO STAY IN YOUR SAME GROUP AND I WILL HONOR THAT REQUEST BECAUSE I DON'T, I DON'T HAVE ANY PARTICULAR RULES ABOUT A GROUP FORMATION. SO LET'S STAY IN THESE GROUPS, UH, FOR THE DISCUSSION OF THE NEXT PILLAR EXCELLENCE IN TRANSPORTATION SYSTEMS, FOR WHICH THERE ARE TWO MILESTONES. SO PLEASE DISCUSS WITH YOUR TEAMS BEFORE QUESTIONS. WHAT WENT WELL, WHAT DID NOT GO WELL? WHAT SURPRISES OR GAME-CHANGERS DID WE HAVE AND WHAT TWEAKS DO WE WANT TO MAKE FOR THE PILLAR OF EXCELLENCE TRANSPORTATION SYSTEMS IN THOSE TWO MILESTONES TAKE ABOUT 15 MINUTES AND I'LL CHECK BACK IN WITH YOU. [02:03:01] ARE [02:03:01] WE [02:03:02] READY TO COME BACK TOGETHER? ELABORATE ON WHAT WENT WELL, DEPUTY MAYOR PRO TEM, EXCELLENT AND TRANSPORTATION SYSTEMS, AND IT WENT WELL. UM, ALL OF THE PRODUCTS, ALL OF THE MILESTONES HAVE THE GUN AND ARE IN VARIOUS STAGES OF DEVELOPMENT AND THEY'RE ALL GOING FORWARD. THE ONLY THING THAT WE CAN SAY THAT DIDN'T GO WELL, IS DRIVER DISCOMFORT ON GOOD WAY ROAD CONSTRUCTION? UH, IN FAIRNESS, I'VE, I'VE BEEN ADAMANT THAT IT'S GOING TO BE HORRIBLE FOR THREE YEARS, AND I SHOULD ADD THAT IN SPITE OF OUR BEST EFFORTS, INCLUDING OFFERING TEXT MESSAGING WITH UPDATES WEBSITE, WITH UPDATES, THERE'S BEEN VARIOUS POSTS ON MOST SOCIAL MEDIA VIDEOS, UM, MEETINGS. IT'S STILL IT'S DISCOMFORT, BUT THAT'S NOT GOING TO GO AWAY UNTIL IT'S OVER. SO THEN, UH, THE NEXT QUESTION IS A GAME CHANGER. UH, JUST, I THINK SOMETIMES THINGS GO A LITTLE BIT SLOWER THAN YOU, THEN YOU, THEN YOU HOPE THEY DO FOR A VARIETY OF REASONS, BUT NOTHING TO SPEAK OF. AND THEN THE LAST QUESTION, ADJUSTMENTS OR TWEAKS THAT NEED TO BE MADE, UH, NOT, NOT ADJUSTMENTS OR TWEAKS TO THE EXISTING PILLARS, BUT WE PROPOSE THAT WE ADD A NEW PILLAR. WELL, WE DO, WE DO. WE WANT TO CHANGE ONE MILESTONE THAT SAYS PROMOTE SILVERLINE DEVELOPMENT. AND WE WANT IT TO SAY, DEVELOP AN IDENTITY FOR THE SILVER LINE SLASH 2D DEVELOPMENT, INCLUDING A NAME. YEAH. W W WE NEED TO FIND A GOOD NAME FOR THE SIGNAL LINE ADDISON. THE OTHER THING IS I HAVE TO SAY [02:05:01] IN A WAY, AT LEAST THEY CLEAN UP THE WEEDS SO CLEANER, YOU KNOW, I RECEIVED SOME COMPLIMENT, BUT JOE, SOMEBODY COMPETENT THE ADM LEADS. SO WHEN DID THE ALWAYS WATCHING, OKAY, THANK YOU. WE WILL COME BACK TO THE SUGGESTION RELATIVE TO REVISING THAT WORDING, THE MILESTONE LET'S, UH, COUNSELING. OKAY. UM, WE BRING THAT AT TRD HAS WORKED WELL IT'S IN PROGRESS. SO REALLY NO ISSUES THERE. ONE OF THE DISRUPTIONS CAME IN THE MIDST OF IT, THE COMMITTEE NOT BEING ABLE TO MEET AS EARLY, AS FREQUENTLY AS THEY WOULD'VE LIKED TO THAT, MAYBE PUSH THEM LITTLE BIT, SEEM TO BE BACK ON TRACK. AND THEN AS FAR AS THE CHANGES ARE CONCERNED, UM, WE WANTED TO CHANGE THE WORDING, BUT WE MADE OURS A LITTLE BIT BROADER IN SAYING EFFECTIVELY UTILIZE AND PROMOTE THE SILVER LINE DEVELOPMENT. AND THEN THE LAST CHANGE IS THE TWO DEVELOPING FIRST MILE, LAST MILE SOLUTION. OKAY. OKAY. ANYTHING ELSE FROM YOUR TEAM ABOUT WHAT W WELL GAME-CHANGERS YOU WANT TO SHARE? OKAY. SO, UM, AND WE HAVE THE TWO MILESTONES, OR ARE WE ONLY THINKING WE WANT TO MODIFY THE ONE RELATIVE TO SILVER ON DEVELOPMENT THERE? CONSENSUS OVER HERE. OKAY. SO I HEARD DEVELOP A W REMEMBER, TIM, YOU WANT TO SHARE YOUR, UH, WE WERE, WE WROTE, DEVELOP AN IDENTITY FOR THE SILVER LINING DEVELOPMENT. OKAY. AND WHAT DID WE HAVE HERE? IS THAT TWO SEPARATE MILESTONES? OKAY. NO, I, I, SO WHAT I, WHAT I'M HEARING IS WHAT YOU SAID, THIS GROUP SAYS, I THINK CAPTURES WHAT LORI IS TRYING TO COMMUNICATE. RIGHT. AND THAT IS, BUT YOU'RE DOING IT, I THINK, IN, IN A BROAD WAY, WHICH IS, WHICH IS GOOD. UM, AND THEN TAGGING ON THIS, UH, FIRST MILE, LAST MILE THING IS, UH, IS, IS FINE. IT NARROWS IT A LITTLE BIT, BUT IT, IT, I DON'T THINK IT'S, UH, IT DOES IT IN A WAY THAT IT TIES OUR HANDS IN TO BE CREATIVE ABOUT ADDRESSING. SO I THINK I SAID A LOT TO SAY THAT. SO MY ONLY QUESTION ON THE FIRST MILE, LAST MILE THING. SO YOU DON'T THINK THAT THAT COULD, UH, AND JUST MAKING SURE THAT THAT COULD CAUSE A PROBLEM THAT DOESN'T NEED TO BE TOO. IN OTHER WORDS, YOU KNOW, THE DEVIL'S IN THE DETAILS, ESPECIALLY WHEN IT COMES TO LAST MILE. SO DOES THAT NEED TO BE PARSED OUT OR IS IT OKAY? I'M ASKING, SAY THAT AGAIN? WHAT'D YOU SAY? DOES IT NEED TO BE PARSED OUT THE FIRST MILE LAST MILE SEPARATELY? OKAY. I DON'T WANT TO GO TO THIS. I WANT TO GO TO SOMETHING THAT'S COME UP WITH THAT SOLUTION. SOME INNOVATIVE SOLUTION. . SO CAN YOU RESTATE WHAT YOUR WORDING IS, PLEASE? EILEEN ACTIVELY UTILIZED AND PROVIDE THE SILVER LINE DEVELOPMENT WITH EIGHT FIRST. THAT DOESN'T INCLUDE DAMIEN. ARE WE JUST GOING TO DO THAT ANYWAY? YES, BUT THAT'S PROBABLY MORE OF A INITIATIVE THEN THAN IT IS A MILESTONE, BECAUSE WHAT YOU'RE TRYING TO SAY, IF I UNDERSTAND CORRECTLY MAY OR I'M SORRY, GO AHEAD. YOU GOT IT. HAVE ABOUT THE LAST MILE SOLUTION, YOU KNOW, YOU KNOW, I [02:10:01] THINK IT'S EVOLVING INITIATIVES. SO WHETHER A STREAM OR EMILY, BECAUSE WHEN THEY BUILD AN OFFICE BUILDING, THEY NEED A DESIGNER FROM STATION. SO YOU'VE GOT TO CUT OUT AHEAD OF TIME, WHETHER YOU WANT TO USE ALL OF THOSE TRANSPORTATION TO HAVE THE UP AREA FOR THEM. RIGHT. IF YOU'LL GO TO LAS VEGAS, YOU CAN SEE THE BUILDING STRUCTURE, SOUTHERN AREAS FOR ASSAY. SO YOU NEED A SEPARATE DIFFERENT LENS. THEN THE OTHER THING IS, YOU KNOW, LIKE MUSK, ISN'T DESIGNING THIS AUTONOMOUS CAR AND THEN DON'T EVEN DRIVE THE FUTURE. WELL, I DON'T NEED THE KIND OF PEOPLE JUST COME BACK THEMSELVES. SO YOU WANT TO GO ONE LAST PASS. SO YOU'LL ALWAYS DESIGNATE CERTAIN AREAS FOR FUNCTION, RIGHT? SO THAT'S SOMETHING, UH, I WILL SAY, AS THEY SHOULD, INSTEAD OF YEAH. W WELL, TO THIS, YOU MEAN EFFECTIVELY UTILIZE AND PROMOTE. SO THAT IS MAKING SURE THAT WE'RE THINKING ABOUT HOW THAT IS GOING TO INTEGRATE WITH THE COMMUNITY, WITH THE MO MULTIPLE MOBILE MODES OF TRANSPORTATION PROMOTE IS, YOU KNOW, WE'VE GOT, WHAT ARE WE GOING TO PROMOTE? WE WANT TO HAVE A GREAT NAME FOR IT. SO I THINK THAT ADDRESSES THAT IF YOU WANT TO GET SPECIFIC, THEN AGAIN, I THINK IT WOULD PROBABLY BE MORE APPROPRIATE FOR AN INITIATIVE. WE CAN, WE CAN DEAL WITH THAT. AND THEN SILVER LINE DEVELOPMENT, WHAT THEY FIRST MET. SO ALL THAT IS THE FIRST PART IS SAYING, THIS IS WHAT WE WANT YOU TO FOCUS ON. AND BY THE WAY, IT'S REALLY IMPORTANT THAT WE FIND A WAY TO CONNECT WHAT WE'VE GOT HERE TO EVERYTHING ELSE IN OUR COMMUNITY, ESPECIALLY WITHIN THAT FIRST TWO OR THAT MILE AROUND THEIR SITE. I BELIEVE THAT AT LEAST IN MY MIND, I BELIEVE IT CHECKS ALL YOUR BOXES WITH, I THINK WITH, I THINK IS THIS IS APPROPRIATELY FOCUSING STAFF ONE ON THE MILESTONE. WHAT'S THE QUESTION? I'M SORRY. THE QUESTION WAS, ARE WE GOOD WITH THE WORD WIDTH A FIRST MILE, LAST MILE SOLUTION, AS OPPOSED TO HAVING IT SAY AND A FIRST MILE LAST MILE SOLUTION. SO, UH, JUST FOR CLARIFICATION. SO WE'RE GOING TO ON THIS MILESTONE DETERMINE SPECIFICALLY WHAT THAT FIRST MILE LAST MILE SOLUTION IS. THAT THAT'S WHAT THAT IS. WE'RE GOING TO DETERMINE WHAT IT IS TALKING ABOUT. IT SMART JOE'S POINT , IT'S NOT JUST THE ACT, IT'S THE REST OF THE OTHER PARTS OF TOWN IN THERE. THE WAY THAT I AGREE, I JUST, I JUST SEE IT, THE DEVIL THIS DETAIL, BECAUSE IT COULD BE ONE OF LIKE SIX DIFFERENT THINGS THAT ARE THE HOT NEW THINGS. YEAH. I JUST WANTED TO GET CLARITY ON THAT ALL RIGHT. SO WE HAVE A REPLACEMENT MILESTONE, MA WHAT WAS PROMOTE SILVERLINE DEVELOPMENT IS NOW EFFECTIVELY UTILIZE AND PROMOTE THE SILVER LAND DEVELOPMENT WITH A FIRST MILE LAST MILE SOLUTION. WE HAVE CONSENSUS. THAT'S FINE. NOPE. THAT WENT AWAY. NOW YOU GET SOME OF THAT. DOES IT LIMIT YOU WHEN YOU'RE SELECTING, WHICH YOU H ANY CONCERNS STAFF OR MILES STILL TO UTILIZE ON YOUR AGENDAS? OKAY. SO THIS IS ACTUALLY SOMETHING WE'VE BEEN WORKING ON WITH DARK IN THE DARK COMMUNITY FOR A WHILE. UM, THAT FIRST MILE, LAST MILE THING. SO THIS IS, I MEAN, WE HAVE BEEN WORKING ON THIS, WE'RE GOING TO CONTINUE TO WORK ON, UM, THE FOUR CITY, THE METRO CREST QUAD CITY HAS BEEN TALKING ABOUT WHAT CAN WE DO WITH SUPPORT CITIES? SO I DON'T THINK THIS, I DON'T THINK WE'LL PUT EVEN [02:15:01] HIGHER PRIORITY ON IT THAN ANYTHING ELSE. IT'S JUST PART OF WHAT WE'RE TRYING TO DO NOW THAT WE HAVE A STATION. UM, SO THAT'S SOMETHING WE'VE BEEN THINKING ABOUT FOR A WHILE AND TALKING TO BOTH DART AND ADJACENT SYDNEY AND IN TO THAT, WHAT YOU'RE ASKING AS WELL AS W AS WE PUT THIS ENR AGENDA MANAGEMENT SYSTEM TO SIGN THIS AS, AS NOT GOING TO A PROBLEM. EXCELLENT. ARE WE READY TO MOVE ON? FANTASTIC. OKAY. I'M GOING TO ASK YOU TO MOVE AGAIN. WELL, I HEARD YOU ALL SAY THAT YOU ARE GOOD WITH LEAVING. OH, NO, MAYBE I DID. I'M SORRY. I'M GETTING AHEAD OF MYSELF. WE WERE ONLY DISCUSSING THE FIRST MILESTONE. LEAVE THE SECOND MILESTONE OF, UM, IMPROVE ALL MODES OF TRANSPORTATION, INFRASTRUCTURE AND EXAMPLE CONDITION AND WELL-MAINTAINED. YES. PERFECT. OKAY. SO I'M GOING TO ASK, UM, THE MAYOR PRO TIM TO PLEASE JOIN, UM, IS IT COUNCIL MEMBER, RESNICK AND, UH, COUNCILOR BRAUN AND COUNCIL, AND COUNCILMAN GARDNER, IF YOU WILL JUST SWITCH WITH THE MAYOR PRO TEM, PLEASE, AND YOU MAY HAVE TO PULL SOME CHAIRS AROUND, IF YOU WILL PLEASE ADULT ME. AND THEN WE ARE GOING TO TACKLE THE NEXT TWO PILLARS, UM, OBVIOUSLY ONE AT A TIME, BUT IF YOU WILL, PLEASE TURN YOUR ATTENTION TO PILLAR FOUR, THE GOAL, A GOLD STANDARD IN CUSTOMER SERVICE. AND AFTER WE COMPLETE COLLABORATION ON THAT, WE WILL TURN TO THE GOLD STANDARD IN FINANCIAL HEALTH. SO JUST TO SET YOUR EXPECTATIONS, WE'RE GOING TO BE WORKING IN THESE GROUPS ON BOTH OF THOSE PILLARS. WE'LL TAKE ABOUT 15 MINUTES AND I'LL CHECK IN WITH YOU. [02:29:51] ARE [02:29:52] WE READY TO COLLABORATE ON PILLAR FOUR GOLD STANDARD IN CUSTOMER SERVICE? YES. ALL RIGHT. I THINK [02:30:01] THE EFFICIENCY THAT WE, UH, UTILIZED LAST TIME MAYBE HELPED THE CONVERSATION. SO I WILL ASK, UH, THIS TEAM OVER HERE TO TALK ABOUT YOUR ANSWERS TO FOUR QUESTIONS, THE FOUR QUESTIONS, WHAT WENT WELL, WHAT DID NOT GO SO WELL? WHAT WERE OUR GAME CHANGERS AND WHAT DO WE WANT TO TWEAK RELATIVE TO THE ONE AT MILESTONE IN PILLAR, UH, FOR CUSTOMER SERVICE PROMOTE AND PROTECT THE ADDISON WAY. OKAY. SO, UM, WHAT HAS GONE, WELL, THE SURVEY RESULTS FROM THE TOWN WERE VERY POSITIVE. WHAT HAS NOT GONE WELL? UM, IS IT MEAN AT A SUBWAY IS NOT HELD IN THE SAME REGARD AS IT WAS PREVIOUSLY BY RESIDENTS. UM, THEN TRADERS ARE SURPRISES THAT THERE HAS BEEN A CULTURE CHANGE. AND I GUESS, UM, WE TALKED ABOUT HOW WE'RE WORRIED THAT THE ANNA'S POINT MIGHT BE LOST LARGELY BECAUSE OF RETIREMENT OF LONG-TERM EMPLOYEES. WE HAVE SO MANY THAT ARE LEAVING THIS AND THAT THEY HAVE SO MUCH WEALTH THAT THEY BRING AND EXPERIENCE IN THE BACKGROUND. SO, UM, IT MAY OR MAY NOT BE A GAME CHANGER, BUT WE SEE IT COULD BE, AND THEN, UM, ADJUSTMENTS OR TWEAKS, JUST WORKING TO MAINTAIN THE CULTURE OF THE ADDISON WAY AND HELP EMPLOYEES FIND THEIR PURPOSE TO ENSURE THAT THE ADDISON WHY IS VERY GOOD. THANK YOU. UM, COUNCIL MEMBER, MIGHT YOU ELABORATE A LITTLE BIT ON WHAT YOU MEAN ABOUT THE CULTURE SHIFT? ARE YOU TALKING ABOUT IN THE COMMUNITY OR WITHIN THE ORGANIZATION? OKAY, THANK YOU. UH, OVER HERE TO THE MAYOR'S GROUP, PLEASE WALK US THROUGH YOUR THOUGHTS ON THE FOUR QUESTIONS RELATIVE TO CUSTOMER SERVICE AND THE ADAMSON. WHAT, SO, UM, WE TALKED TO A LOT OF CITIZENS AND WE GET REALLY GOOD FEEDBACK ON THE CUSTOMER SERVICE, THEN ALL THE TOWNS JUST TODAY , UM, AND OBVIOUSLY WITH TURNOVER AND YOU DO HAVE A CHANGE IN SOME OF THE AND WE REALLY DON'T HAVE ANY CHANGE TO THE MODEL. OKAY. THANK YOU. ALL RIGHT. SO LET'S MAKE SURE, UM, THIS GROUP OVER HERE, COUNCIL MEMBER RESONATE, ARE YOU ALL SUGGESTING SOME MODIFICATION OR AN ADDITIONAL MILESTONE, OR IS WHAT YOU ALLUDED TO, MAYBE SOMETHING STAFF SHOULD MAKE NOTE OF AS THEY'RE LOOKING AT INITIATIVES AND FUTURE INITIATIVES? SHE SAID, YEAH. OKAY. SO WE HAVE CONSENSUS TO LEAVE, UH, BEFORE YOU DO THAT, MAY I ASK A CLARIFYING QUESTION? CAN YOU REWORD RE RESTATE THE WORDING THAT YOU SAID ABOUT, UM, UH, THE ADDISON WAY IN RESIDENCE? UM, ALLISON WHITE IS NOT HELD IN THE SAME REGARD AS IT WAS PREVIOUSLY BY RESIDENTS. ONE OF THE THINGS THAT WE TALKED ABOUT IS IT HAS THE ADDISON WHITE CHANGED THE EMPLOYEES OR THE RESIDENTS. AND WE FELT LIKE SO PEOPLE IN THE COMMUNITY THINK DIFFERENTLY ABOUT WHAT AS IN WAY IS RELATIVE TO WHAT IT USED TO BE THOUGHT OF BY RESIDENTS. OKAY. I JUST WANTED TO MAKE SURE THAT I UNDERSTOOD WHAT YOU WERE SAYING SO THAT WE WERE THOUGHTFUL IN HOW WE WERE ADDRESSING EARLIER WAY, UH, ASK ASHLEY C DOES DEFINITION, THE HANDBOOK EDISON WAY, AND A PASSION SAID, YES. SO A PASSION YOU WANT TO MEASURE A LITTLE BIT, BECAUSE MOST CONSOLE, UH, DURING THE NEW EMPLOYEES TRAINING PROGRAM, YOU MENTIONED EDISON WAY. WHAT'S THE ACTUAL DESTINATION. THANK YOU, MAYOR PASCHEN HAYES, DIRECTOR OF HUMAN RESOURCES, WHAT OUR NEW EMPLOYEES DO COME ABOARD. UM, DURING THE ONBOARDING PROCESS, WE SPEND A LOT OF TIME TALKING ABOUT THE ADDISON Y GIVING OUT, UM, DEFINITIONS THAT [02:35:01] WE'VE TALKED ABOUT OVER THE YEARS, SHOWING THE VIDEOS. SO WE CAN DEFINITELY, ASHLEY WANTS US TO SHARE THAT WITH HER SO SHE CAN PROVIDE IT TO COUNCIL, BUT WE SPEND A LOT OF TIME TALKING ABOUT THE CULTURE AND THE ADDISON WEB SERVICE. GREAT. BUT, UH, I HAVE ONE MORE QUESTION. YOU PUT YOUR HAND HELD THAT MICROPHONE. HOW ABOUT SUCCESSION PLAN SUCCESSION? ABSOLUTELY. IT'S SOMETHING THAT WE'VE ALSO SPENT A LOT OF TIME TALKING ABOUT AS WE SEE THOSE RETIREMENTS. I THINK OUR DEPARTMENTS DO IT A COUPLE OF WAYS. ONE IS WE KNOW IT'S SUPPOSED TO PREPARE TO LEAVE THE ORGANIZATION. WE ARE HAVING DIFFERENT EMPLOYEES, SHADOW THOSE FOLKS TO START CAPTURING. AND DURING THAT TRANSFER CULTURE, WE'VE ALSO SPENT TIME IN ACTUALLY HIRING PEOPLE ON BOARD SO THEY CAN SHADOW THE PERSON BEFORE THEY LEAVE. SO WE'VE TAKEN A KIND OF A TWO-PRONGED APPROACH TO LOOKING AT THAT. SO SUCCESSION PLANNING IS SOMETHING WE'VE DEFINITELY DONE. WE ALL JUST GAVE EXAMPLES AS WE WERE TALKING ABOUT THINGS THAT WE HAVE EXPERIENCED WITH THE ADDISON WINES THAT ARE JUST TERRIFIC. AND SO IT'S IMPORTANT. THE REASON WE BRING IT UP IS THAT WE WANT TO MAKE SURE THAT THAT CONTINUES ANY MORE DISCUSSION RELATIVE TO CUSTOMER SERVICE, PILLAR OF CUSTOMER SERVICE. ALL RIGHT. LET'S MOVE ON. YES, SIR. NO, NO. WE ALREADY FINISHED WITH THE GOLD STANDARD IN FINANCIAL HEALTH. AND WE CAN GO AHEAD AND MOVE ON. SORRY. MAYBE WE SHOULD HAVE IT EVERY WEEK IN THE NEWSLETTER. THANK YOU. YEAH, THAT'S THE RECOMMENDATION. SO IF YOU DON'T BRAG ABOUT YOURSELF, NOBODY KNOWS HOW EXCELLENT. LET'S MOVE ON TO FINANCIAL HEALTH. EXCUSE ME. THE PILLAR RELATED TO BEING THE GOLD STANDARD IN FINANCIAL HEALTH, WE HAVE JUST THE ONE MILESTONE CONTINUED DEVELOPMENT AND IMPLEMENTATION OF ONE OF THE LONG-TERM FINANCIAL PLAN. UM, SO STAYING IN YOUR SAME GROUPS, GO OVER THE QUESTIONS OF WHAT WENT WELL, WHAT DID NOT GO SO WELL? ARE YOU ALL ALREADY DONE? WOW. THESE OVERACHIEVERS OVER HERE, I, I WILL GIVE YOU ALL, UH, WHATEVER TIME YOU NEED TO DISCUSS THOSE FOUR QUESTIONS RELATIVE TO FIND IT BEING THE GOLD STANDARD IN FINANCIAL HEALTH. THANK YOU. I THINK WE'VE LOST THE MAYOR AND MAYBE THE DEPUTY KNEW. OKAY. WE'LL TAKE JUST A SHORT MINUTE UNTIL THE MAYOR JOINS US BACK. [02:42:05] MARY, ARE YOU READY FOR US, YOUR GROUP TO REPORT OUT WHO IS YOUR SPOKESPERSON? WE'RE TALKING ABOUT THE GOLD STANDARD IN FINANCIAL HEALTH UM, AND FINANCIAL, YOU CAN DEVELOP AND IMPLEMENT IMPLEMENTATION OF LONG-TERM FINANCIAL PLANNING. EVEN, EVEN WITH ALL OF IT. YOU THINK ABOUT THIS, EVEN WITH COVID ALL THAT SLOWED DOWN, WE CAME THROUGH PRETTY WELL AND THAT'S BECAUSE EXCELLENT. EXCELLENT. SO NO TWEAKS RECOMMENDED. OKAY. DITTO. OH, FANTASTIC. ALL RIGHT. SO WE WILL LEAVE THE GOLD STANDARD IN FINANCIAL HEALTH AS IS WITH THE MILESTONE OF BEING CONTINUED DEVELOPMENT IMPLEMENTATION OF LONG-TERM FINANCIAL PLANS. BUT I WANT TO SAY SOMETHING OUR FUNDS HAS BEEN DOING A GREAT JOB, YOU KNOW, UH, SAVE QUITE A BIT MONEY. SO THAT'S WHAT I I'LL BE IN MY HOUSE, SMALL BUSINESS. I WANT TO KNOW, TALK TO DEB, HAVE TO COLBY JUST DEAL MAKING WALK. SO EVEN THOUGH CITY IS NOT FULL, BUT YOU STILL EAT THROUGH LONG CT, LIKE HAVING SECTOR. SO YOU'LL BE ABLE TO SEE, SO WE HAVE A GOOD DEPARTMENT LEADER, THE STAFF. SO THAT'S THE REASON WE CONTINUED ALL IN AAA . SO I FEEL PROUD OF OUR TEAM. SO CONTINUE DOING THE GOOD DEEDS, HAVE THE STRONG FINANCIAL SAFE POLICY AND GENERATE REVENUE AND SAVE COSTS. VERY GOOD. ALL RIGHT. WE, IF YOU WILL, ADULTS ME, I'M GOING TO HAVE YOU SHIFT TEAMS ONE [02:45:01] MORE TIME TO ADDRESS OUR LAST TWO PILLARS, UH, THE GOLD STANDARD IN PUBLIC SAFETY, AND THEN OPTIMIZE THE ADDISON BRAND. SO, UM, MAYOR, IF I CAN SUGGEST YOU AND COUNCIL MEMBER BRON PAIR UP WITH OUR TWO NEWEST COUNCIL MEMBERS AND, UM, OKAY, PERFECT. MAYOR, IF YOU WANT TO STAY HERE IN THIS GROUP. ALL RIGHT. VERY GOOD. SO IF YOU WILL PLEASE TACKLE THE LAST TWO PILLARS. THEY EACH ONLY HAVE THE ONE MILESTONE. OUR FIRST ONE IS THE GOLD STANDARD IN PUBLIC SAFETY, MAXIMIZE THE USE OF CUTTING EDGE TECHNOLOGY TO ENHANCE PUBLIC SAFETY AND THEN OPTIMIZE THE ADDISON BRAND AND DEFINE AND PROMOTE THE ADDISON IDENTITY. AND I'LL CHECK IN WITH YOU IN ABOUT 15 MINUTES. YES, PLEASE. HOWEVER YOU WANT TO PROCESS IT IS, UH, I MET AGNOSTIC TO THAT, WHATEVER WORK, WHATEVER FLOW WORKS BEST WITH YOU ALL'S CONVERSATION, BUT WORKED THROUGH THE FOUR QUESTIONS FOR EACH PILLAR, PLEASE. [03:02:22] I [03:02:22] THINK [03:02:23] WE ARE READY TO REPORT OUT, UM, ON OUR SIXTH PILLAR GOLD STANDARD IN PUBLIC SAFETY. UM, LET'S START OVER HERE AT THE MAYOR PRO TEMPS GROUP, WHOEVER THE SPOKESPERSON IS, WHAT WENT WELL, WHAT DID NOT GO WELL, GAME CHANGERS OR SURPRISES THERE'S ANY TWEAKS YOU'D LIKE TO MAKE TO THIS PILLAR OR MILESTONE? ALL RIGHT, WE'LL BE CONCISE. WHAT'S GONE WELL. UH, IS WE'VE ACHIEVED POSITIVE, POSITIVE RESULTS USING THE LICENSE PLATE READER TECHNOLOGY TO SOLVE, UH, ADDITIONAL CRIMES AND DO WHAT WE SET OUT TO DO WHEN WE IMPLEMENTED IT. SO THAT'S BEEN A BIG SUCCESS. UM, UH, WHAT'S NOT GONE WELL, UH, ALSO FLIES IN FORMATION WITH THE SURPRISE OF LOSING JAIL ACCESS AND CARROLLTON AND FINDING OUT THAT WE WOULD NEED TO BRING THE JAIL BACK TO ADDISON. SO THAT WAS A SURPRISE. UM, AND REALLY TO THAT END, THERE'S NOT REALLY ANY ADJUSTMENTS PER SE. UM, HOWEVER, THERE ARE TWO AREAS OF CONCERN THAT WERE BROUGHT UP IN OUR GROUP, THE FIRST AREA OF CONCERN, AND THIS MIGHT BE AN INITIATIVE, UH, WE DIDN'T, WE DON'T KNOW IF THIS SHOULD, SHOULD CHANGE THE MILESTONE OR ANYTHING, BUT THE FIRST OR MAYBE OUT OF MILESTONE, BUT THE FIRST CONCERN IS THE SAFETY AROUND THE TOD, UM, RELATED TO POTENTIAL VAGRANCY AND OR OTHER ISSUES THAT ARISE BRINGING MASSES OF PEOPLE IN OUR TRAIN. AND THEN THE SECOND ONE IS, UM, SAFETY CONCERNS AROUND OUR ONLY PUBLIC SCHOOL IN TOWN. AND, UH, SPEAKING FOR MYSELF AND AT LEAST ONE OTHER MEMBER OF COUNCIL WITH TWO OTHER MEMBERS OF COUNCIL WOULD LIKE TO BE BETTER INFORMED ABOUT WHAT PROTOCOLS ARE IN PLACE, UH, IN THE EVENT OF A MASS SHOOTING. UH, AND IF THERE'S ANY KIND OF IMPROVEMENTS THAT CAN TAKE PLACE AS A RESULT OF THAT VIA THROUGH THE USE OF TECHNOLOGY. UH, AND THIS IS FOR BOTH CAMERAS, YOU KNOW, UM, YOU KNOW, WE DON'T KNOW, WE'RE ASKING TRAINING, UH, SAFETY CHECKS, OFFICERS GOING OVER AND DOUBLE CHECKING TO MAKE SURE THAT THE PROTOCOLS THAT ARE ALREADY IN PLACE ARE ACTUALLY BEING IMPLEMENTED AND SO ON MORE POLICE OFFICERS, ET CETERA. SO THOSE ARE THE TWO AREAS OF CONCERN WE HAVE. AND THEN WE DIDN'T KNOW IF THOSE WOULD BE ADDITIONAL MILESTONES OR IF THOSE FIT IN WITH THE MILESTONE OF [03:05:01] MAXIMUM OR MAXIMIZE THE USE OF CUTTING EDGE TECHNOLOGY TO ENHANCE PUBLIC SAFETY, OR IF THEY SHOULD BE INITIATIVES. THAT'S WHERE WE LANDED. OKAY. THANK YOU. WE LET'S HEAR FROM THE OTHER GROUP AND THEN WE'LL DIVE DEEPER INTO THAT QUESTION. OKAY. MAYOR, WHO'S YOUR SPOKESPERSON COUNSELOR REPORT. UM, SO WHAT'S GOING WELL, UM, KIND OF THE SAME THING THAT LAST FLIGHT READERS, THE CAMERAS, I THINK THAT'S ONE THINKING OBVIOUSLY POLICE AND FIRE RESPONSE. I WOULDN'T SAY IT HASN'T GONE WELL, IT'S KIND OF, SORT OF A SURPRISE, UM, GAME CHANGER, ALL THE NEW DEVELOPMENT AND ASSOCIATED EXTRA ACTIVITY. WE DO HAVE A LOT OF OTHER REDEVELOPMENTS AND THERE'S PLENTY OF DEVELOPMENT STILL COME DOWN. SO WE KIND OF TWEAK THIS WHOLE THING BECAUSE I THINK WE'RE GOING TO CONTINUE TO USE THE TECHNOLOGY THAT WAS PUT IN. LIKE THERE WAS MONEY SET ASIDE. I THINK WES WAS SAYING TO GETTING TO THE, LIKE TO DO THE SYSTEM. I THINK WE'RE VERY, VERY SUCCESSFUL. WE'LL CONTINUE THAT KIND OF CHANGES MILESTONE WE'RE TALKING ABOUT AND RESET, OBVIOUSLY THE LITTLE OR PUBLIC SAFETY AND THE MILESTONE WOULD BE TO PREPARE FOR THE IMPACT THAT WE WROTE IN DEVELOPMENT, BECAUSE THAT KIND OF COVERS TRENDS THAT WERE IN DEVELOPMENT. IT COVERS THE NEW COVERS, YOU KNOW, FESTIVALS, YOU KNOW, GATHERINGS, IT COVERS ALL THE SCHOOL STUFF YOU GOT TO PREPARE FOR OUR FUTURE GROWTH, WHICH IS COMING ON . SO IT'S A LITTLE BIT BROADER. SO IT COVERS SCHOOL WILL BE THEATER OR SPECIAL EVENTS, UH, GAS STATION. UM, JUST IT'S A BROADER, I LIKE THAT. UM, I'D LIKE TO HEAR FROM, UM, I'D LIKE TO HEAR, I'D LIKE TO HEAR WHAT'S HIS THOUGHTS ON, UH, PUBLIC SCHOOL PIECE OF IT. WHAT, WHERE DOES THAT GO ANYWHERE? IT IS. UM, I THINK IT'S CERTAINLY ON EVERYBODY'S MIND THAT WOULD BE APPROPRIATELY. UM, BUT WE, UM, DARK DALLAS, DALLAS ISD ACTUALLY HAS ITS OWN POLICE. AND SO, UH, I DON'T KNOW HOW MUCH WE COLLABORATE WITH THEM WHEN, UH, WHEN THEY NEED IT. IT'S, IT'S A LITTLE BIT, UH, BUT I WOULD, I WOULD SAY THAT, UM, FROM A MILESTONE STANDPOINT, UH, THERE'S NOT MUCH WE CAN DO FROM AN INITIATIVE STANDPOINT. CERTAINLY WE CAN MAKE OURSELVES AVAILABLE, UH, WHERE, YOU KNOW, THEY, THEY THINK THEY WOULD NEED HELP. WE CERTAINLY WANT TO BE, IF SOMETHING LIKE THAT DOES HAPPEN, EVERYBODY'S GOING TO BE RESPONDING AND SUPPORTING. SO MAKING SURE THAT WE HAVE OUR DUCKS IN A ROW OR SOMETHING LIKE THAT, UM, YOU KNOW, IS, IS A GOOD, A GOOD THING TO HAVE. AND SO I, THAT, I LIKE THAT I, I, I AGREE THAT IT DOESN'T NECESSARILY NEED TO BE A MILESTONE. UM, THE OTHER DYNAMIC IS THAT THE GOVERNOR HAS PUT OUT, HAS PUBLISHED SOMETHING TO THE, SOME, SOME, SOME TEACHERS EDUCATION ASSOCIATION. I MIGHT NOT BE GETTING THAT RIGHT. AND HE IS, UH, GOING OUT AND REQUESTING DATA BE BROUGHT IN. BUT THE DEADLINE FOR THAT IS LIKE OCTOBER. I WAS KIND OF HOPING THAT MAYBE WE AS A COUNCIL CAN MAYBE GET A REPORT OUT OR SOMETHING. I JUST SIMPLY LIKE JUST, JUST A REPORT THAT JUST, YOU KNOW, SAYS, THESE ARE THE THINGS THAT WE'RE DOING AT THE SCHOOL. THESE ARE THE PROTOCOLS AND SO ON. I DON'T KNOW IF IT NEEDS TO BE SOMETHING TOO CONVOLUTED, BUT JUST, AND WE CAN CERTAINLY EXPLAIN TO THE COUNCIL, WHAT WE DO WITH THE SCHOOLS IN TOWN. IS THERE, THAT WOULD BE, THAT [03:10:01] WOULD BE HELPFUL. YEAH. LET ME GET STARTED. AND MICHIGAN IS FINE AS WELL. I JUST SOMEWHERE, SOME, SOMEWHERE ALONG THE PROCESS, I'D LIKE TO JUST UNDERSTAND WHAT THE PROTOCOLS ARE AND IF THEY'RE BEING FOLLOWED COUNCIL MEMBER, YOUR PROPOSAL OR YOUR TEAM'S PROPOSAL IS TO REPLACE THE CURRENT MILESTONE OF MAXIMIZE USE OF CUTTING EDGE TECHNOLOGY TO ENHANCE PUBLIC SAFETY, WITH PREPARE FOR THE IMPACT OF NEW GROWTH AND DEVELOPMENT AND ADDISON. DO WE HAVE CONSENSUS THAT THAT IS THE WAY WE NEED TO GO SUPER. ALL RIGHT. WE WILL MAKE THAT CHANGE. ALL RIGHT. ANY OTHER DISCUSSION ABOUT THE GOLD STANDARD IN PUBLIC SAFETY BEFORE I MOVE ON TO OUR FINAL PILLAR OF OPTIMIZE THE ADAMSON BRAND. SO I WILL ASK THE MAYOR'S GROUP TO REPORT OUT FIRST IN TERMS OF WHAT WAS YOUR DISCUSSION RELATIVE TO SUCCESSES OR ANY TWEAKS THAT NEED TO BE MADE? ALRIGHT, UH, THIS ONLY MILESTONE FIND, GET US OUT AGAIN OVER THE YEARS ON THE STAFF AND ESPECIALLY ALL MARKETING, YOU KNOW, ALREADY, UH, MARY HAS DONE A GREAT JOB. SO SOME OF THOSE, SHE USED TWITTER OR FACEBOOK AS THE NEXT DOOR TO PROMOTE. SO RAISES AND INITIATIVES IS REALLY DON'T HAVE ANY CHANGES BECAUSE WE HAVE DONE SO MUCH TO PASS. UM, YOUR GROUP SUGGESTS LEAVE IT AS IS BOTH THE PILLAR. OKAY. UH, MAYOR PRO TEM. HOW ABOUT YOUR GROUP? YEAH, WE AGREE. UM, WE AGREE THAT, UM, ALLISON HAS A STRONG BRAND AND THE INITIATIVES THAT HAVE BEEN IMPLEMENTED HAVE BEEN SUCCESSFUL OR THEY'RE IN THE BEGINNING STAGES OR GOING TO BEGIN. SO WE WANT THAT TO CONTINUE. THERE WAS ONE COMMENT THAT WAS MADE ABOUT, YOU KNOW, SHE'D BE SAYING, SHOULD WE DO SOMETHING ABOUT, YOU KNOW, THE WAY YOU'RE, BUT I THINK THAT IF WE IMPLEMENT TOM'S IDEA WITH THE EXAMPLES OUT OF THE TOWN NEWSLETTER, THEN THAT WILL ALSO, YOU KNOW, HAVE AN EFFECT IN THIS BUCKET. AND SO I DON'T THINK THERE'S ANYTHING DIFFERENT THAT NEEDS TO BE DONE THERE. SO TO THAT END, WE'RE JUST PRETTY MUCH A DITTO. YES. OKAY. SO THE CONSENSUS IS TO LEAVE THIS PILLAR AND SINGLE MILESTONE AS IS OKAY, LADIES AND GENTLEMEN, THAT BRINGS ME TO THE PURPOSE I WANTED TO HELP YOU ACHIEVE TONIGHT OF WORKING THROUGH YOUR STRATEGIC PLAN, UM, AND YOUR VISION FOR THE FUTURE OF ADDISON. I WILL PUT TOGETHER A REPORT WITH WHAT WAS DISCUSSED AND I'LL SEND THAT OVER TO THE STAFF. UM, AND OBVIOUSLY WE'RE OPEN TO TWEAKING THAT HOWEVER YOU LIKE AND MOVING FORWARD FROM THERE. AND WITH THAT, I WILL TURN IT BACK OVER TO THE MAYOR. UM, FOR ANY OTHER COMMENTS YOU ALL WANT TO ADDRESS, THANK YOU SO MUCH. THANK YOU, JENNIFER. YOU KNOW, UH, THE FIRST PILLAR TO ABOUT AN HOUR AND A HALF, ALL THE REST OF THE SIX PILLARS TOOK JUST LESSONS LEARNED, YOU KNOW WHAT, UM, A STAN WAY, WE HAVE NOT ABILITY TO CHANGE OTHERS. DO WE MODIFY THE MILESTONES A LITTLE BIT? AND, UH, WE HIRED A, SOME OF THOSE SKILL MILESTONES, BUT A LOT OF INITIATIVES WILL BE STARTED BY THE STAFF TO A YEAR. SO WE STILL [03:15:01] HAVE A LOT OF THINGS CAN BE DONE FOR SURE, ESPECIALLY WITH CHANGING, UH, THE ECONOMY RIGHT NOW, AND ALSO THE CHANGING ALL THE LABOR COSTS ALL THE TIME. SO WE CAN MAKE SOME, DEPUTATION MAKE SOME ADJUSTMENT. AND I SAID, THE ONE THING YOU NEED TO SEE AS PRIMARY SECTOR, EVEN THOUGH OFTEN, IF YOU HAVE THE TAX REVENUE TAX BASE, THEN YOU'LL BE ABLE TO PROVIDE SUPERIOR SERVICE EVEN BETTER AS THIS YEAH. HIRE MORE EMPLOYEES, WHICH ARE GOOD EMPLOYEES GIVE YOU A BETTER COMPENSATION. SO THEY BE ABLE TO ANOTHER MOVING AWAY, STAYING AT IS IMPORTANT, ESPECIALLY IN THIS COMPETITIVE SITUATION, YOU KNOW, IN THE NORTH, THEY HAVE PLAY FULL OF YOU PASS. I MEAN, THE SEATING MEMBER SEES THEY WILL HAVE EMPLOYEES JUST LIKE THAT. RIGHT. SO WAY INCOME PENSIVE, ALL EMPLOYEES TO BE MORE COMPETITIVE. SO WE'LL BE ABLE TO KEEP THE BEST STUFF IS SAID, YES, I FEEL A LITTLE BIT LESS, BUT YOU KNOW, THE COMPETITIVE SEATING THEY'LL FEEL WORTH. I CERTAINLY DON'T WANT TO MAKE ANYTHING MORE AWKWARD. UM, BUT I DO WANT TO SAY IS THANK YOU VERY MUCH FOR YOUR TIME AND ATTENTION. UH, I CAN'T SAY TO YOU HOW IMPORTANT IT IS FOR US AS STAFF MEMBERS TO UNDERSTAND THE DIRECTION THAT THE COUNCIL WANTS US TO MOVE IN. AND IF WE CLEARLY UNDERSTAND THAT DIRECTION, I BELIEVE BECAUSE WE HAVE GREAT PEOPLE, WE CAN DO SOME PRETTY AMAZING THINGS. AND WE HAVE BEEN VERY SUCCESSFUL OVER A NUMBER OF YEARS NOW BECAUSE OF THE CLEAR DIRECTION AND GUIDANCE THAT YOU'VE GIVEN US. SO THANK YOU FOR THAT. WE CAN CERTAINLY ALWAYS IMPROVE AND WE'RE GOING TO STRIVE TO DO THAT. AND AS I MENTIONED AT THE BEGINNING OF THIS MEETING, YOU KNOW, NEXT YEAR, YOU KNOW, THERE WILL BE AN OPPORTUNITY TO LOOK AT OUR, UH, PROCESS AND PILLARS AND MILESTONES. AGAIN, WITH NEW COUNCIL MEMBERS, THERE MAY BE NEW IDEAS, BUT I WANT TO THANK YOU FOR THE ATTENTION AND EFFORT THAT YOU PUT IN TO THIS, BECAUSE IT DOESN'T REALLY MEAN A LOT TO HELP US EXECUTE ON THEIR PRIORITIES. THANK YOU VERY MUCH GUIDANCE GIVEN US AND THE OTHER CONSOLE IN THE COMPANY, I THINK REALLY APPRECIATE YOUR TIME. THANK YOU, JENNIFER. THANK YOU. ALL THE CHIEF STAFF AND THE STAFF TAKEN FOR WHAT YOU WOULD DO WITHOUT YOU. SO, ROGER, THANK YOU SO MUCH READING AS A JOKE. * This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.